The Business of Talent

Latest Episodes:

Leading Marketing Strategies for Steve Aoki, Sofi Tukker, Black Coffee and more with Ultra Records Marketing Director Bina Fronda Jul 30, 2020

Show notes

Today on the Music Business Podcast, we invite the Marketing Director for Ultra Records Bina Fronda. She is responsible for overseeing marketing strategies and partnerships for Ultra Music artists including Steve Aoki, Kygo, Sofi Tukker, MK, Deorro, Benny Benassi, The Magician and more.

In this episode Bina speaks to how the marketing and the digital landscape continues to evolve and where you should put your focus for the artists you’re working with. Bina also speaks to the decisions and mentality that lead her to becoming the director of marketing at the world's largest EDM label.

As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community!

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Empowering the Next Generation of Music Industry Executives with Founder & CEO of Vydia Roy LaManna Jul 23, 2020

Show notes

Today on the Music Business Podcast, we invite the Founder & CEO of Vydia Roy LaManna. Vydia provides the digital infrastructure for audio and video distribution, content protection, rights management, advanced payments, and data tracking from one easy-to-use platform.

With us, Rory speaks to his entrepreneurial journey in growing Vydia to the 60-person team it is today as well as how he supports up and coming label heads and managers through the platform. By constantly evolving the value proposition the platform provides, he ensures that managers and labels are given the tools to empower and support them to reach new heights.

Find out more about Vydia here: https://vydia.com/

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Navigating Distribution, Publishing, and Record Label Deals with Entertainment Lawyer Karl Fowlkes Jul 16, 2020

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Today on the Music Business Podcast, we invite Entertainment Lawyer and Founder of The Fowlkes Firm, Karl Fowlkes. As an entertainment lawyer Karl has vast experience negotiating touring, record label, publishing, merchandise and management agreements. Some of Karl’s clients have included Blxst, 645ar, Section 8 and many more.

In this episode Karl speaks to when an artist should consider hiring an entertainment lawyer along with the various deal points to keep an eye on when signing a distribution, publication or record label deal. He also dives into the various types of royalties and song ownership structures that exist.

Find out more about Karl’s Practice here: https://www.elawandbusiness.com/

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Building the Harvard Business Review of Hip-Hop with Trapital Founder, Dan Runcie Jul 09, 2020

Show notes

Today on the Music Business Podcast, we invite Dan Runcie, the founder of Trapital. Trapital is a media company that covers hip-hop business and strategy and assesses the deals, companies, and artists that shape the culture. Trapital's audience includes thousands of music executives, media moguls, and venture capitalists.

On this week’s episode, we discuss macro trends in the music industry, including alternative label models, the shift of media influence in breaking artists, the impact of hip-hop culture on pop culture and the Black Lives Matter movement, and more. Learn more about Trapital at trapital.co.

This week’s episode is sponsored by Hannibal Burress, who drops in to promote his new special, Miami Nights, available now here.

As always, leave a review or follow us @musicbusinesspodcast on Instagram and let us know what you think of this week’s episode. Support us via our Patreon at http://musicbusinesspodcast.com/community.

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Powering the World’s Biggest Live Streams with Push Live Executive Producer Devin DeHaven Jul 02, 2020

Show notes

Today on the Music Business Podcast, we invite Devin DeHaven, Executive Producer at Push Live. PUSH is a cloud-based video production, editing and distribution platform designed for live stream management, real-time content editing, instant social publishing, and content management. They are responsible for producing some of the world's biggest live streams with entities including Insomniac, Beatport, Digital Mirage, Diplo and more.

With us Devin outlines how you as an artist or music industry professional can approach live stream strategies, be it distribution, marketing, monetization, and how to create intriguing content.

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Building Leverage as Independent Artists with Head of Artist Marketing at United Masters Dave Melhado Jun 25, 2020

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Today on the Music Business Podcast, we invite the Head of Artist Marketing at United Masters, Dave Melhado. UnitedMasters is a music distribution platform that also offers artists unique brand partnership opportunities with organizations including the NBA. Prior to joining United Master Dave was Director of Marketing at Roc Nation. He’s also worked closely with developing and promoting the careers of NLE Choppa, Gunna, Young Nudy and more.

In this episode we cover how United Masters works as a distribution platform and what resources and information it offers to assist artists in building and maximizing their fan engagement. Dave also dives into what goes into crafting unique stories to build an artist’s brand and fan base.

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4x Grammy Winning Producer/Engineer Anthony Kilhoffer on Making Hits with Kanye, Travis Scott and More Jun 18, 2020

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Today on the Music Business Podcast, we invite hip hop record producer, songwriter engineer, and 1st Gen label co-founder, Anthony Kilhoffer. He’s is best known for his collaborations with Kanye West, Travis Scott, Kid Cudi, and Rick Ross. For his contributions to records with these notable artists, Anthony has won a total of four Grammys.

In this episode Anthony goes over the nuances of mixing and mastering hits. Along with breaking down the beat structure and some keys he keeps in mind when adjusting arraignments of a great song. We also dive into what he’s learned working alongside industry legends and much more.

Make sure to check out his label’s upcoming release ‘Feelin Bad’ by the artist Gone Til Monday: https://ffm.to/feelinbadsingle

Their latest release: https://ffm.to/stalemate

Send Anthony sample/loops or for mixing inquiries: kilhoffer.mixing@gmail.com

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Securing Editorial Playlist Placements with Head of Digital Strategy at Terrorbird, Jenny Kaufman Jun 11, 2020

Show notes

Today on the Music Business Podcast, we invite the Head of Digital Strategy at Terrorbird, Jenny Kaufman. Since 2006, Terrorbird has carved out a niche as a premiere player in the music marketing world. Their full service offering includes sync licensing, publishing, publicity, radio promotion services and digital.

With us, Jenny outlines the steps and strategies that go into successfully pitching DSP’s on placing songs on their playlists. We also discuss how playlist placements can provide significant momentum to an artist’s career, including being the catalyst for record deals.

Check out https://terrorbird.com/ to find out more on what they offer.

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Creating Groundbreaking Multimedia Experiences with Offline Projects Partners Adrian Yu & Jonathon Alcindor Jun 04, 2020

Show notes

Today on the Music Business Podcast, we invite Offline Projects partners Adrian Yu and Jonathon Alcindor. Offline Projects is a creative studio that offers services in creative direction, branding, experiential, live, film and digital. Clients they’ve worked with include Goldlink, 88rising, Top Dawg Entertainment, Rae Sremmurd, Flatbush Zombies, Alexander Wang and many more.

In this episode we discuss their process for coming up with widley innovative concepts in the live event space and then what goes into bringing those to life. They also speak to what ways they are adapting these experiences into the virtual space given current circumstances around COVID.

Check out their workhttps://offline-projects.com/

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Dominating TikTok for Musicians with Creed Media Co-Founder Timothy Collins May 28, 2020

Show notes

Today on the Music Business Podcast, we invite Creed Media co-founder Timothy Collins. Creed Media is a full-service creative digital media Entertainment agency that prides itself on being innovative and early adopters to attention based strategies and platforms. With that said over the past year they’ve become dominant players in executing Tiktok influencer marketing campaigns for record labels and artists. Their services include direction, campaign management, content strategy, content creation, media distribution, social media channel optimization, and social media management.

In this episode Tim lays down the groundwork as to how you can go about running your own successful TikTok marketing campaigns. Outside of utilizing the influencers of the platform we also speak to why and how artists should build up their own social profiles.

If you are interested in working with Creed on a campaign head over to https://www.creedmedia.co/ and check out Tim on instagram https://www.instagram.com/thatcollinsguy/

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