Show notes
You’re listening to Burnt Toast!I’m Virginia Sole-Smith, and today my guest is Claire Ayoub.Claire is the writer and director of the brand new feature film—opening tomorrow!!— called Empire Waist, a heartfelt comedy about teens learning to love their bodies through fashion design and friendship.I saw Empire Waist a couple of days before I interviewed Claire, and I haven’t been this excited about a movie in a very, very long time. It’s a film I can’t wait to show my 11 year old, but I’m also dying for all of you to see it. I think kids and adults are going to feel so so seen by this story. You’re going to get so much out of my conversation with Claire. But also know this is an independent film. It’s not getting a huge box office release and the more we, as the Burnt Toast community, can do to show up for it, the more distribution it will get—and the more we’ll communicate to Hollywood that we want more stories that center fat experiences and fat joy.PS. If you enjoy today’s conversation, please tap the heart on this post — likes are one of the biggest drivers of traffic from Substack’s Notes, so that’s a super easy, free way to support the show! And, make sure you’re following us (it’s free!) in your podcast player! We’re on Apple Podcasts, Spotify, Stitcher, and Pocket Casts! And while you’re there, please leave us a rating or review. (We like 5 stars!)Episode 161 TranscriptClaireI’m Claire Ayoub. I’m the writer and director of Empire Waist. It is the movie I wish I had as a teen, and honestly as an adult. As a person with a body.I wrote a piece for Amy Poehler’s Smart Girls in 2015 called Take The Plunge. It was a note to my 12 year old self, and I wrote about how I quit swimming at 12. I wrote it at 25, because I was getting back back in the pool. For me, that was really important to write to my younger self to say, “You’re about to quit something that is your favorite thing in the world because you can’t handle making that walk from the locker room to the pool.” A 20-foot walk to my favorite thing, and I couldn’t handle it because of the shame I felt about my bigger body and my changing body. During puberty, our bodies change—and that’s normal. But I felt so ashamed! So I wrote this piece—and I was so terrified to write it—but the response to it is why I wrote this movie. Hundreds of people, especially women, across the US and around the world, were responding about the things they quit at that age. I wish we had had something that we could have seen to make us feel more seen and less alone, that we’re not alone in this struggle. And so that’s why I wrote the movie. I basically had the idea of, what if you could wear whatever you wanted, that what was available wasn’t the obstacle, but you still didn’t feel worthy to wear it. We see a character who is so talented and has a passion for fashion design, but she’s bullied at school. She keeps her head down. She keeps it to herself, and she doesn’t wear any of her designs because she doesn’t feel worthy to. It’s not until her clothes get discovered by her fat classmate at school who’s confident—she has that confidence and loves color and patterns, but can’t find the clothes she wants to wear that really resonate with her. So she begs her to make her one dress. And what starts there is a friendship love story. Because the movies I saw about body image were all really sad. You know, seeing people binge or seeing people be sad and bullied.VirginiaThe Calista Flockhart eating disorder special that we all grew up with. ClaireI wanted to show what helped me get through it, and always helps me get through it, which is friendship. No matter what our body type, our friends see us at our most powerful. Just because a character is super confident, like in the case of Kayla who plays her best friend, that does not mean she is a two dimensional character who’s just figured it out, you know? That was why it was really important for me to direct and to see this through from beginning to end. Because it was a very commercial script. I had offers to buy the script through The Black List. But I knew if I handed this over, it could have just been smoothed out.VirginiaThere were so many moments as I was watching it, where I thought, oh, she avoided that. You avoided so many moments where I felt like it could have gone in a Disney, a cliched afterschool special way, but also in a way that would have been so much more apologetic of fatness.I just want to say for folks, I got to see a screener a few days ago. I mean, I cried multiple times watching it. I also laughed a ton. It is an incredibly joyful, hopeful movie, with some tough stuff, of course. And I just kept thinking: There is no apology for fatness here. ClaireIt’s really important to meet your audience early and often, because Hollywood doesn’t think we’re worth the risk. Because they don’t see it as a story that resonates, a story that will drive box office. Because it’s always about dollars. So I always talk about finding your audience. Prove that there is an audience on the business side, but also craft-wise. Talking to people, testing the script with them, and getting their actual feedback. Because we only have our one life experience. This is a very diverse cast, and I am a white gay woman. But being gay doesn’t mean I get to talk about everything else in the world, you know? I’m a cisgendered woman, I’m an able-bodied woman—so looking at that, I really wanted to ensure as a way to take care of the story, and also make sure people saw themselves represented.So I did 17 live readings across the country in 2019 and early 2020. And that’s not that’s not normal, that is not normally part of the process. I was like, “I’m doing a script tour!” Everyone’s like, “what’s a script tour?” I’m like, “Just go with it.” And I really gave permission to the audience, both in person and afterwards in Google Forms to say what was working and what confused them and what could be done better. Especially when it came to the diversity and inclusion of this film. So I learned on this script tour across the country, that the script resonated with people from 14 to 84.VirginiaWow, that’s cool.ClaireI remember a 70 year old woman come up to me after a reading, who had lived a life, right? And she goes, “I can still remember my mom and when I was maybe six or seven, giving me skim milk and my sister whole milk because I was bigger than her.” I had another mom who came up to me in tears going, “Oh my God, I have to call my adult daughter.” She’s in her 60s or 70s. She goes, “I thought I was helping. I thought I was helping when I was saying these things.” So in the beginning, I talked about this movie being for teen girls — but I stopped doing that early on, because why are we limiting this? We got great feedback, especially from non binary kids and adults saying thank you for not gendering this to make it just a movie about teen girls. Because body image is body image, and that was really important to us. During this whole process, it’s about learning and shifting and adjusting based on what you learn. Because this is what we love about it is people coming up to us after and saying they felt seen. VirginiaI watched it by myself and the whole time was like, I can’t wait to show my 11 year old. She’s going to love it. But I was also thinking, I can’t wait for Burnt Toast listeners in general to watch because as you’re saying, it really is all ages. It makes the conversation very accessible to kids, which doesn’t always happen. But as a parent, I mean, I connected so hard with her dad. I saw her mom, I know her mom. It is just, it’s really rich and beautifully done.ClaireI just want to shout out really quick, Missi Pyle, who plays the mom. She is one of the most supportive human beings—especially when it comes to body image. Because those seventeen live readings basically were for me to get this mom’s character right.VirginiaIt’s a hard character!ClaireIt’s a tough character. It would have been so easy for this mom to be a two-dimensional, icy bitch who is just being mean to her daughter. So really walking that fine line that she loves her daughter so much and is so afraid for her to be rejected, to be bullied, that she wraps that kid in love and fear and it hurts, right? Looking at that. And Missi Pyle—she and Rainn Wilson going toe to toe. There’s a big argument scene that had all of us crying behind the scenes. The two of them have been such champions of this movie, and its message. Both of them are parents and just really want to see this story of acceptance and how to support your kids. It’s really looking at your own fears and where it’s coming from. VirginiaLet’s talk about the cast a little bit. We had Katy Geraghty, who’s an incredible Broadway actor, on the podcast last year. She talked about how, as a fat person playing fat characters, it’s both a huge opportunity for representation, and you’re often reliving some of your own trauma or dealing with a director who is not so sensitive, and it can be really fraught.So talk a little bit about what you did to protect the cast, because the the actors that play Kayla and Lenore are quite young, right?ClaireThey were. They were 19 years old when we filmed. They were babies. My refrain this whole time was, “I am not going to have you pull up something that happened yesterday. I don’t want you pulling from your own experience. I don’t want you re-traumatizing yourself.”What was really important to me was understanding how to protect my cast and crew, both physically—we were shooting at the height of covid—and mentally, because this is a story about someone who has deep self loathing for her own body. This is a movie with bullying from a character, a mean girl who has her own struggles with food, right? Her own struggles with control and body image. I had two people come up to me after that scene with Missi Pyle and Mia Kaplan in the hallway, where the mom really being very clear about her own views of her daughter’s body and how people see her. I had two grown adult men ask if they could give me a hug because they needed a hug, because they had teen daughters, right? So a big part of this was preparing myself with the skill set to support my cast and crew, meaning I tested the script not only with people 14 to 84, but with social workers, psychologists, teachers, educators, healthcare providers. I needed to ensure my cast and crew did not suffer to tell this story.VirginiaSo important.ClaireI was talking with a social worker at a friend’s birthday. And I mentioned the mean girl character, Sylvie, and how she controls her friends’ food. And the social worker goes, “Whatever you do, do not show what she’s eating.” VirginiaYes, I noticed this! ClaireMy brain went, what? Because, as a filmmaker, what would we do? An overhead shot showing four identical meals to convey that. And she goes, whatever you do, do not show what she’s eating. Because someone struggling with an eating disorder will see her, want to look like her, and snap a photo and replicate that. So I relayed it to our props team to say, “Nothing clear. I don’t want to see the food. I only want to see the tops of the food so we know they’re eating something. No direct shots of food. We’re going to shoot across the table to show that they’re sad eating their food, but we’re not going to show what they’re eating.” That is the kind of intentionality that was very important to me. And with my actors. I created essentially a care plan with them, for my for my actors who played Lenore, Kayla and Sylvie, our bully. We worked together on zoom ahead of time, individually and then together as a group, to parse how the character was feeling, why they were feeling, and also making it super clear that they had each other’s backs in the moment, that this was just a script. So they could trust each other to be there for each other. So I talked with each of them and said, “What do you need in the moment? What do you need beforehand and what do you need after?” All my actors basically were like, “I need to be left alone leading up to it. I’m probably going to have headphones on listening to music, getting in a headspace for it.” So I relayed that to my my crew to say, hey, hair and makeup, especially costuming: They’re going to be heads down, really getting in them in the moment. Let’s leave them some space and grace to do that.Then in the moment, it was about making sure that the only people on set were the ones who really needed to be there for certain scenes. But also that our crew had a heads up for really triggering scenes as well.And then afterwards, my favorite example is Mia Kaplan, who plays Lenore. I was like, “What do you need afterwards to really get shake out that feeling of where you are in the scene?” And they’re a big theater kid and they go, “I want to dance.” And so Mia made a playlist called We Finished the Fucking Scene. And basically my instructions were to wait till the last shot and then burst into the room playing songs from this incredible playlist. So yeah, I scared the bejesus out of Rainn Wilson during a scene where she gets weighed at a doctor’s office. It was the final scene of this long day of terrible scenes for Mia, and I jumped into the room blasting Chaka Khan’s “I’m Every Woman.” And was like, we finished the scene! Poor Rainn was like, Oh my God. Like, what?VirginiaYou mentioned making the decision not to show the food when the character who has disordered eating behaviors. Another thing I noticed you didn’t show was in that scene where she gets weighed at the doctor’s office—we don’t see the number on the scale. I would love to just hear a little more about any other things like that that you were like, “let’s not include that,” or “let’s make sure to show this” in order to talk about these issues, but in a way that’s going to be safe for everyone watching it, too.ClaireAbsolutely. So for the weigh-in scene, I wanted to capture the feeling she had leading up, not just on the scale, but leading up to it, right? I wanted to capture how she felt. And fun fact, movie magic, Mia Kaplan never stepped on that scale.VirginiaLove that.ClaireThat was our camera operator, Jesse Sanchez Strauss, who stepped on the scale. I didn’t want to show her weight, just like I’d never show Lenore’s own disordered eating. I never show it, and that was done on purpose. We see her taking a bite of pizza. We see her bringing snacks out of her closet. But I did not want someone to be able to freeze frame that and go, “See? See? See? She could have stopped, she could have just not eaten that.” To grab onto that kind of trigger topic and say, see? I was like, no, I want you to see Lenore Miller as a human being. I want you to see Kayla as a human being. I want you to see Daisy Washington, who plays Marcy as the most powerful person in the room. This is a movie genuinely for everyone. It’s not just for fat people, right? It definitely is to feel seen, but it’s not just for fat people. It is a space to understand and feel empathy towards all bodies. Like, I never saw The Whale. I had friends flag it to me. They were like, do not. Nope.VirginiaMarked safe.ClaireMarked safe. Exactly. And I always look at content like this and say, do we need to se this? Just like something we talk about for trigger content, like rape, things like that in film. Do you need to show it? Do you need to re-trigger people to tell this story? And just like my original instinct as a filmmaker would be to show the food, thanks to experts, I didn’t do that. Again, how can I make sure I don’t unintentionally harm my audience, my cast and my crew? Super important. VirginiaIt just seems like such a tricky line that you must have to keep revisiting because on the other hand the movie does contain these raw, emotional scenes of the parents fighting about how to handle her or between the mother and daughter. The bullying is really hard to watch.I was saying to my frien…
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