The Brian Keane Podcast

Latest Episodes:

Personal Trainers: Is Your Social Media All About You? | Ask Brian Sep 21, 2026

Show notes

Is your social media showing what you do—or helping potential clients understand how you can help them?

In this Ask Brian episode, Brian Keane answers a personal trainer's question about growing their social media. He explains why your positioning matters, how client stories can demonstrate your coaching, and why attraction, nurture and conversion content serve different purposes. You'll hear Brian's Harry Potter and Gandalf comparison, his approach to choosing a core platform, and a practical way to assess whether your last ten posts offer value to somebody discovering you for the first time. Topics covered:

Make your clients the heroes of the story.
Understand attraction, nurture and conversion content.
Give new visitors a reason to follow your page.
Show the problems you help people solve.
Build trust before asking people to work with you.
Choose a specific audience and focus your message.

Episode timings 00:00

Introduction and today's Ask Brian question 00:16 – The biggest positioning mistake personal trainers make 00:37 – Why your client should be the hero of the story 01:16 – Be Dumbledore, not Harry Potter: positioning yourself as the guide 01:44 – What your last 10 social media posts reveal 02:42 – The three content types: attraction, nurture and conversion 03:29 – The shotgun versus sniper approach to social media platforms 03:49 – Creating valuable content for people discovering you for the first time 05:20 – Strong hooks, useful content and demonstrating expertise 06:40 – How nurture content builds trust 06:55 – Why you should give people the "what," not the complete "how" 08:30 – Conversion content and presenting your coaching offer 08:36 – Three questions for auditing your current content strategy 08:57 – Why asking for the sale too early limits growth 09:22 – The last-10-posts test: does your page offer immediate value? 09:51 – "Riches in the niches": why specificity helps you stand out 10:20 – Building a consistent mix of Reels and carousel posts 10:53 – How to make the social media algorithm work for you

*Work with Brian * Business mentorship — The Circle: https://briankeane.com/online-mastermind Follow Brian and submit your question for a future Ask Brian episode: / brian_keane_fitness

#598: Hormones, ED & Empowerment: A Wide-Ranging Talk w/ Endocrinologist Dr. Mary Ryan Sep 14, 2026

Show notes

Dr Mary Ryan is a Consultant Physician and Endocrinologist and the author of It's Probably Your Hormones. In this episode, she joins Brian Keane for a wide-ranging conversation about hormones, health and empowerment.

We explore fasting, weight-loss medication, burnout, low testosterone and erectile dysfunction, alongside the importance of sleep, nutrition and managing stress. Mary discusses why hormone health matters for both men and women, and why shame should never stop someone from asking for help.

The conversation also covers grief, resilience, parenting and self-esteem. Mary shares how she prioritises family and her own wellbeing, why boundaries matter, and what she hopes her children learn from her example.

00:00:00 Introduction and becoming more yourself with age 00:05:52 Fasting, skipped meals and meal timing 00:09:11 Weight-loss medication and hormone health 00:15:03 Burnout, chronic fatigue and energy 00:17:44 Low testosterone and blood testing 00:18:47 Erectile dysfunction and removing shame 00:22:39 Mary's book: It's Probably Your Hormones 00:28:22 Sleep and nutrition 00:31:24 Stress, grief and resilience 00:36:42 Parenting, boundaries and self-esteem 00:39:21 Deciding where your energy goes 00:42:31 Creating content that educates 00:45:24 Acute stress, chronic stress and cortisol 00:49:05 Supplements, stimulants and getting the basics right 00:52:52 Common misconceptions about hormones 00:56:00 A holistic approach to hormone health 00:58:38 Listening to your body and allowing rest 01:00:38 Self-love and balanced hormones 01:02:25 Mary's closing message 01:03:00 Teaching children through your example

Work with Brian

The Circle — Brian's online group business coaching mastermind: https://briankeane.com/online-mastermind

Connect with Dr Mary Ryan

Website: https://drmaryryan.com/

Instagram: https://www.instagram.com/drmaryryan/

Mary's links: https://linktr.ee/DrMaryRyan

Book — It's Probably Your Hormones: https://www.books.ie/it-s-probably-your-hormones

Empower Her event — information and tickets: https://www.eventbrite.com/e/empower-her-tickets-1992882152164?aff=oddtdtcreator

Why Your Social Media Isn't Growing (And What To Do Instead) Sep 09, 2026

Show notes

Watch the full video on YouTube:

You're posting. You're showing up. You're doing everything the gurus tell you to do — and your following isn't moving. It's not the algorithm, it's not luck, and it's not timing. In this video, I break down the three biggest reasons social media accounts stall:

1️⃣ You're optimising for approval, not discovery — creating content for people who already follow you instead of the strangers finding you for the first time.

2️⃣ Your hook isn't earning the next three seconds — most people spend all their creative energy on the middle of the content and none on the first line.

3️⃣ You're inconsistent in a way the algorithm can't reward — consistency of format and frequency, not volume, is what lets the platform learn who to show you to.

Fix these three and growth stops feeling like luck. It starts feeling like a system. If you want help building the actual content system behind this — not just posting more, but posting the right things, in the right order, consistently — that's exactly what we work on inside The Circle.

Link below, or DM me the word CIRCLE on Instagram and let's talk about whether it's the right fit. https://briankeane.com/mastermind/

#597: How to Build an 8 Figure Business That Runs Without You with Entrepreneur Paul J Ryan Sep 07, 2026

Show notes

Paul J Ryan is an entrepreneur and mentor who owns an 8 figure business that runs without him.

After nearly having a heart attack from stress at age 40, Paul explains why the business itself wasn't the source of his stress, it was how he was running it.

In today's show, he shares how entrepreneurs can become the biggest bottleneck in their own companies and why building the right culture, leadership team and accountability systems is essential if an owner wants to step back.

We also explore the differences between financial freedom, time freedom and emotional freedom. Paul opens up about the fear and feelings of worthlessness that existed beneath his outward success, and how confronting those emotions changed his relationship with money, business and achievement.

Work with me in my business menotorship: https://briankeane.com/mentorship/

Apply to join The Circle: https://briankeane.com/mastermind/

Pauls details:

Website: https://www.pauljryan.net/

Podcast: https://open.spotify.com/show/6tl0IEFMnCiHKvWNY4WqJU?si=561a1b10b14b4

d2d

Free 30-minute strategy call with Paul:

https://calendly.com/inner-entrepreneur-podcast/discovery-call-with-paul-ryan

6 Moments That Changed My Life Forever and How to Spot Them In Your Own Life (Solo Mindset) Aug 31, 2026

Show notes

Today's episode is a press-record-and-talk-solo mindset podcast.

This has been a crazy year, but there are always nuggets of gold to be found even in the unlikeliest of places.

Today's episode is part of the 'best of' podcast series and first aired 28th December 2020

Shownotes:

Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching

Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind

GLP-1s, AI Coaches & Market Saturation: The 3 Shifts That Could End Your Fitness Business in 2026! Aug 28, 2026

Show notes

Solo raw and unedited episodes about my thoughts on the fitness industry evolution in 2026.

Timestamps: 02:55 Shift 1: The Impact of GLP-1s on Fitness 14:28 Shift 2: The Rise of AI in Coaching 22:36 Shift 3: Navigating Influencer Market Saturation

Business Mentorship application:

https://briankeane.com/mentorship/

Circle group mentorship application:

https://briankeane.com/mastermind/

Why Your Audience Isn't Buying From You (3 Mistakes) Aug 26, 2026

Show notes

In this podcast I break down the 3 mistakes that guarantee you'll build an audience that engages but never buys — and exactly what to do instead to build one that actually converts into paying clients.

You'll learn: → Why optimizing for reach kills your sales (and what to optimize for instead) → The difference between fans and an audience that trusts you → Why "no clear next step" is the #1 silent killer of online coaching businesses If you want help building this properly — content strategy, audience growth, offer clarity, and a real client pipeline — that's exactly what we work on inside The Circle. 👉 https://briankeane.com/mastermind/

Watch the full video on YouTube: https://www.youtube.com/watch?v=7NHHHimoz64&t=24s

Health Coach Rebecca Holland on Hormone Balancing Strategies That Help Women lose Weight Permanently and How Cortisol Can Ruin Your Progress! Aug 24, 2026

Show notes

Becca is a hormone balance health coach who specializes in helping women permanently lose weight through different hormone balancing and nutritional strategies.

Today's episode is part of the 'best of' podcast series and first aired 17th July 2023.

Shownotes:

Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching

Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind

Why Most Online Coaches Stay Stuck at the Same Revenue Level! Aug 19, 2026

Show notes

You're not stuck because you're lazy.

You're not stuck because you don't know enough.

You're not stuck because the market is too competitive.

You're stuck because you keep doing the same things that got you to this level — and expecting them to take you to the next one. In this podcast, I break down the real reason most online coaches plateau at the same revenue level for years, and the specific shifts that actually break through it. If you're a coach or online business owner ready to stop guessing and start scaling with a proven framework, join The Circle — my community for coaches and online business owners building sustainable, profitable businesses.

https://briankeane.com/mastermind/

Watch the full video on YouTube: https://www.youtube.com/watch?v=mfr_CsVrO_E&t=9s

Michelle Chalfant on Healing Your Inner Child, Developing Awareness Around Your Feelings and Making Friends With That Mean Inner Voice! Aug 17, 2026

Show notes

Michelle is a licensed therapist, integrated life coach, author and speaker.

She is also the host of the Podcast The Adult Chair Podcast where she helps people to become emotionally healthy adults.

The Adult Chair model is an integrated approach that will help you recognize how all of your life experiences have shaped you — and then use that awareness to regain control, discover your most authentic self and transform your life!

By looking at all of the parts that make up who we are today, we are able to gain greater awareness of why we do what we do, identify conscious and unconscious wounds that hold us back and transform the way these wounds

Today's episode is part of the 'best of' podcast series and first aired 31st July 2023.

Shownotes:

Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching

Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected