The Brands On Brands Podcast

Latest Episodes:

#033 Brand image: Sharing Your Story Everywhere Jul 10, 2019

Show notes

For the next installment in Brandon's "Brand Trilogy," he shines a light on the image you craft for your brand to make it distinct and resonant. What tone are you setting for your potential customers? How are they discussing you? Is your brand image even reaching people to begin with? You need to know first how your brand comes off to people if you want to figure out what's the best "look" for you.

In this episode, Brandon instructs you to seek out the people who are already talking about you, explain how to increase your brand image's reach through relevancy, and reveals how you can do a lot of this for free!

The Finer Details of This Episode:

Why all the finely crafted brand image in the world doesn't matter if nobody can actually find you.
The myriad of free ways you can build a brand persona for your company.
Ask your customers how they found you in order to optimize the traffic coming into your site.
You can hear what people are saying about you and your product by checking in on review sites like Yelp.
Your brand won't catch on unless it's relevant to customers' desires and feelings.

Quotes:

"If you're not findable, then the [brand] image doesn't exist."

"You can never lose if you're listening to your customers."

"You gotta find new ways to tell your story."

"At the end of the day the brand image is decided by the customers."

Links:

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

#032 John D. Russell | Creative Assets for Your Brand Jul 08, 2019

Show notes

John D. Russell is a professional photographer and creative director based out of Manhattan Beach, CA. A good friend of Brandon's for the last 15 years, John works with brands across the globe to help them create powerful content that effectively conveys what companies have to offer to their customers. He can count Toyota, Ford, Skechers, Habitat for Humanity among his clients and has photographed celebrities such as John Legend and Magic Johnson. To John, photography isn't just a career but a passion that change the course of his life for the better.

In this episode, John explains how photography provided him with guidance during a very dark period in his life, suggest ways influencers can more effectively work with the photographers they hire, and reveals how one of his favorite brands has very little to do with brands at all.

The Finer Details of This Episode:

How photography got John through a very turbulent period in his young life.
The comment from a complete stranger that sent John down the path to professional photography.
What pushed John to make his life-changing decision and kept him on the straight and narrow.
John describes some of his more memorable experiences working as a photographer and what traits have kept him afloat and sought-after in his profession.
Why John believes it's essential for new business owners to focus on their value proposition.
Why influencers should have very clear intent when working with a photographer.
The reason John believes selling is more important than branding—and how we should think of selling from a different perspective.
Which brands John likes, which ones he trusts, and why he believes Burning Man is doing something different and important.
The one major thing John would do differently if he could start his career over from scratch.

Quotes:

"Photography became my outlet."

"I made a pact to myself very early on in the midst of tremendous pain and suffering that I wouldn't become a victim."

"My network has given me opportunities to have these incredible experiences."

"When you're given an opportunity, you have to show up."

"People don't do business with brands; they do business with people."

"I think creating value and helping people comes first."

"Everything you ever wanted in your life is on the other side of fear."

Mentions:

Burning Man, Facebook, Instagram, Uber, Airbnb, Delta Airlines, The Giving Spirit

Guest Links:John's homepage - https://www.johndrussell.com/

John's professional Instagram - https://www.instagram.com/john.d.russell/

John's personal Instagram - https://www.instagram.com/myeyescapture/

John on Facebook - https://www.facebook.com/johndrussellphoto/

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

#031 Freestyle Friday - Practicing Patience and Listening Jul 05, 2019

Show notes

This week's Freestyle Friday reminds you that leading a successful business means talking to your customers and really hearing out their wants and desires, rather than keeping them at arm's length. If you fail to keep in touch with your customer base you can risk them moving away to a different product or service without warning. Don't let yourself get locked out of the loop from the people who keep your business thriving!

In this episode, Brandon emphasizes why you should communicate with your customers to hear what they really want, explains how you can make it easier for them to contact you, and reminds you that it may be necessary to take it slow.

The Finer Details of This Episode:

If you haven't already, do leave a star rating and review on Apple Podcasts to keep Brands on Brands on Brands on the charts.
Unless you're regularly in contact with your customers and listening to what they have to say, you won't be able to keep ahead of where they wish to spend their money.
Make sure that your customers have an easy way to get a hold of you through your own website and through social media.
Patience is essential because marketing is a long-term game that doesn't always show immediate results.
Don't be discouraged by slow growth! Take the time to get to know what your customers really want.

Quotes:

"You have to be able to talk to your customers, hear what they need and answer those needs."

"I value what you guys say and I'm building my business around your feedback and your comments."

"The Google search algorithm is not gonna find you if you aren't consistent and [don't] have a lot of content."

Links:

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

#030 Brand Truth: What Makes Your Business Different Jul 03, 2019

Show notes

What brings value to your customer and makes them choose you instead of the competition? And before you say your product or service, remember that every company out there offers a product or service as a baseline. You need to find something around your product—your customer service, your message, your whole vibe—that will make you stand out in a sea of similar services. What's unique about your company? What inspired you to start it in the first place?

In this episode, Brandon explains why having a "quality" product isn't nearly enough in today's market, lists the myriad of other ways you can stand out from your competitors, and breaks down how you can figure out your strongest selling point.

The Finer Details of This Episode:

Saying you have a quality product or service doesn't mean much in a market flooded with them; find something specific to say about your materials or awards.
Being the most convenient option may attract customers more than a low price point can.
Innovation can be tricky if you've been around for a while, but it can take many forms.
Do an audit and figure out where you have an advantage over your competitors.
What's the emotional truth behind your business that resonates with your customers' deeper desires?

Quotes:

"Don't just say you're high quality, come up with examples that explain why."

"There might be ways to innovate in your space beyond your actual physical product."

"You need to hone in and find out what sets you apart. That's how you get to your brand truth."

"There's always little things you could be doing to take advantage of being a little bit more nimble than the big guys."

Links:

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

#029 Dan Gingiss | The Customer Experience Is Your Brand Jul 01, 2019

Show notes

Dan Gingiss is a social media consultant, Forbes contributor and an acclaimed keynote speaker. He has spent the last two decades helping numerous companies—from McDonald's to Discover—optimize the service experience they provide customers with and, more recently, their social media engagement. Dan is the author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, and co-hosts the customer experience podcast Experience This! with Joey Coleman.

In this episode, Dan impresses the importance of social media engagement, describes how he went from corporate to entrepreneurial work, and discusses some of the best customer service experiences other brands have treated him to.

The Finer Details of This Episode:

Why putting yourself in your customer's shoes is essential for creating a good website experience.
How effective social media interaction can turn complaining customers into big-time advocates for your brand.
It doesn't matter how big or small your company is, there are always ways to engage with your customers.
The key areas business owners should work on to improve their customer relations right now.
Why crafting the best possible customer service experience became one of Dan's biggest passions.
How Dan transitioned from full-time corporate work to his current social media consulting career.
The reason customer relationships make branding more important than selling in the long run of your company's success.
Why Dan feels targeted advertising makes far better use of your time and money than mass reach.
Dan relates two memorable times when brands went above and beyond to deliver the best possible customer experiences.

Quotes:

"What social [media] did to change the game is it gave the consumer a voice to say 'No, I don't want to hear that. Here's what I want to hear instead'."

"You can't just have a megaphone in social media. You've got to make it a two-way conversation."

"Put yourself in your customer's shoes and deliver to them what they want."

"Every time you're asking your customer to click twice, figure out how to have them click once."

"You don't have to be everywhere. You only have to be where your customers are."

"No other company has the human beings that you have who are creating that experience."

"You can have a personal brand and a professional brand at the same time, and they can be related but not the same.

Mentions:

Chewy, Hyatt,

Guest Links:Dan's homepage - https://www.dangingiss.com/

Experience This! Podcast - https://www.dangingiss.com/podcast

Dan on Twitter - https://twitter.com/dgingiss

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

#028 Freestyle Friday - Building Word of Mouth Brands Jun 28, 2019

Show notes

This week's Freestyle Friday is focusing on the marketing tactics you should use to build up your word-of-mouth businesses. Focus not on the people who find your content passable or "meh," but those who genuinely love it, since they often end up being your top referrers. Forge strong personal connections with these customers that makes them want to spread the word about what you have to offer.

In this episode, Brandon breaks down why direct referrals bring in a lot more customers, explains how you can reach out to and strengthen your relationships with top referrers, and asks you to consider the best kinds of customers who can bring in more business for you.

The Finer Details of This Episode:

Why Brandon sees a silver lining his first three-star rating on Apple Podcasts.
The "95:5" ratio that word-of-mouth referrals are capable of.
The reason Brandon talks to his clients about referrals even before they get into logos or websites.
Don't be apprehensive about asking your most loyal customers how they heard of you, or who told them about you.
Make a point of rewarding the customers who do bring you referrals—it incentivizes them to bring in more.
Brandon's challenge: this weekend, take a minute to write down a list of 10 types of people who would be effective at bringing in new business for you.
Figuring out your niche is key to discerning who will bring you the best referrals.
Do more than send your top referrers a thank you message; have a conversation with them.

Quotes:

"Your referrals are gonna drive your business."

"The majority of your business will be because of happy customers."

"Bring some value and some way back to the people that are pushing you to the customers that are coming in the doors."

"You just gotta wrap your mind around what people would say about you when you're not in the room."

"I'm trying to help every single person I encounter in one way, shape or form."

"What is that framework that you are telling people that makes them think of you?"

Links:

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

#027 Brand Truth, Brand Image, Brand Love Jun 26, 2019

Show notes

Building a brand from scratch without the benefit of a research firm or big budgets may be difficult—after all, any minute an entrepreneur spends on building their brand is a minute taken away from improving their product or service—but it's not impossible. You can make your enterprise stand out by focusing on three key components for building a brand that matters: brand truth, brand image and brand love.

In this episode, Brandon discusses what each of these main brand components mean to both you and your customers and how you can use them to improve your marketing strategy. If you want to really polish your image on Instagram, sign up at 6 Minute Grams on Brandon's site to view an exclusive video session where he'll coach you through the essentials of making your IG brand pop and draw attention.

The Finer Details of This Episode:

What does it really mean to build a brand, and why should you try thinking of a brand as a person.
How having a strong customer community can actually build a brand for you.
Looking for the sensitive points in your current marketing strategy that will allow you to amplify your image and convey a certain message.

Quotes:

"What are you trying to accomplish and what's that mission?"

"It could be that you have a story to tell but you're not telling it everywhere you're looking."

Links:

6 Minute Grams - https://www.brandonbrands.com/6minutegrams

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

#026 Chris DiVecchio | Building a Life-Changing Fitness Brand Jun 24, 2019

Show notes

Chris DiVecchio is a fitness trainer, a lifestyle specialist, and a health and wellness expert. He founded Premier Mind & Body, a wellness and coaching company based out of Los Angeles, and is the author of 5x2 Method: Revealing the Power of Your Senses. Chris believes that the 23 hours a day we're outside the gym are just as important to your health and fitness, if not more so, than the 1 hour we spend training.

In this episode, Chris discusses how he started a training business in his own backyard, explains how he dealt with the biggest curveball thrown his way, and reveals how he helped a client win a $1.2 million weight loss bet.

The Finer Details of This Episode:

How Chris' early life experiences influenced him to enter the world of bodybuilding .
Why Chris moved away from the "grip it and rip it" method of weight training to one that emphasized the mind-body connection.
What he did to transform his backyard startup into a booming business.
When Chris realized that it's the time we spend outside the gym that has the biggest impact on our health.
Where does Chris think his entrepreneurial spirit comes from?
Chris reveals the first customers that really put their faith in what he had to offer.
What Chris is really excited about right now and what he has planned for the near future.
Why he believes brand personality and identity are even more important to your company's success than selling.
What Chris hopes his customers will say about him when referring new clients.
The biggest loss he's dealt with in the course of creating his business and how he made the most of it.
How Chris stands out from the crowd and stays relevant.
Why he feels boundaries between him and clients are important and what he does to avoid self-indulgence.
What Chris loves the most about his chosen career.

Quotes:

"I believe so much in my own philosophies and my own principles. It's my own approach that I've applied to my own life."

"80% of my clientele I work with right now are C-level executives who have spent the majority of their lives building their success and wealth at the expense of their health and wellness."

"It's not always about doing more; sometimes it's about doing less."

"If I can think it, it's possible. Let's do this, let's find a way."

"You can't force transformation down somebody's throat. People have to be ready for that."

"I've turned what turned out to be one of the biggest losses into the biggest win."

"The outside gets fixed when the inside gets fixed."

Mentions:

Aesthetic Revolution, Gary Vaynerchuk, Jim Kwik, Nike

Guest Links:Chris' homepage - https://www.chrisdivecchio.com/

Emergency 7 - https://www.emergency7.com/product-launch-sales-page25207804

Chris on Instagram - https://www.instagram.com/chrisdivecchio/

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

#025 Freestyle Friday - The Secret World of Masterminds Jun 21, 2019

Show notes

When Brandon left his corporate job to become an entrepreneur, he quickly realized he needed to start investing in himself to grow fast enough to succeed. He needed to learn from others that came before him. Networking is key to that, which is why for this Freestyle Friday Brandon's diving into the fascinating world of Masterminds.

In this episode, Brandon recounts his experiences attending Masterminds, and networking events, and reveals what you'll get out of his own upcoming Mastermind.

The Finer Details of This Episode:

Why anyone looking to market their business should work with a marketing coach as a first step.
Breaking down what Masterminds are and how they've benefitted Brandon over the course of his marketing career.
How Masterminds is the ideal alternative to the styles of networking Brandon ordinarily dislikes.
To sign up for Brandon's own upcoming Mastermind, join our Brand Growth Now Facebook community or apply directly at http://www.BrandsOnBrandsOnBrands.com/apply.

Quotes:

"No matter how you got here I'm glad your path somehow led you to me."

"It's essential to have a tribe of people that you can trust and lean on."

"I wanted to give back in a way that was similar to what I got."

"Get out there, conquer your dreams, build your brands."

Links:

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

#024 Top Needle Movers for Your Brand Jun 19, 2019

Show notes

What moves the needle for your business? Today we discuss what marketing tasks to prioritize if you want your business to grow and move forward. This includes the adjustments and strategies that will make your brand pop just a little bit more than they did before because, if executed correctly, you'll stand out more to the part of the crowd that will really like what you have to say. This means leaning into your strengths, attending to where you're weakest, and ensuring you have a community to reach out to.

In this episode, Brandon discusses five key areas that will move the needle on your business if you put the right kind of focus into them, and explains why simply putting the word out about your business should be the last thing you prioritize.

The Finer Details of This Episode:

Looking at the traditional "funnel" approach to marketing and how it's limited when it comes to working with small businesses.
Why advocacy is where Brandon always starts when he works with a new client.
How over-delivering can be key to getting you and your customer off on the right foot.
Figure out what you want to be known for and stand out from the crowd, then from there seek out the tools that will allow you to distinguish yourself.
Find common ground between your customers and use that to build a community around your business.
What are you best at right now? Whether it be events, videos or podcasting, lean into that talent for all it's worth.
Patch the "bottom of your bucket" by figuring out where your marketing is weakest and doing what you need to do so that it reaches people.
Lastly, and of least priority, includes broader reach tactics to scale your business awareness

Quotes:

"A lot of times the things to focus on aren't the first thing on the list."

"You have to create the experience and the script for them to be able to share your story appropriately."

"Treating your customers as a community is an important step."

"How do you get as many people as possible for the lowest possible cost?"

Links:

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!