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Business

The Brand Builder Podcast

The Brand Builder Podcast show gives a behind the scenes look at some of the world’s most successful brands and gives you the keys to what is working right now.

This podcast is presented by Capitalism.com with host Max Kerwick.

Latest Episodes:

How To Beat Pesky Amazon Competitors Apr 08, 2019

Show notes

First, have a great product and customer experience. Second? Ryan details the 3 steps you need to take on your journey to beating out your competition.

Should you simply try to outrank your competitors, are there different things to try? Tune in to hear how to play a higher game and win: build something meaningful, sustainable, scalable and sellable.

How To Target Your Core Customer Without Losing Market Share Apr 01, 2019

Show notes

Max Kerwick plays it differently today by tackling a common listener question: "it's great to build around an ideal buyer, but how do I market to multiple types of people?"

Do you really have to speak to different customers? First, diagnose and second, decide if you need to segment. Listen in to find out how to do both of those things efficiently.

How To Pass $1m In Sales On Amazon Mar 25, 2019

Show notes

Ryan Daniel Moran talks about the usual challenges businesses looking to scale up typically run into, and how to tackle those issues.

In this episode, hear about what is required to take your business from the million dollar plateau, and start growing it into a multi-million company.

Ryan Daniel Moran: The Power Of Ads, Amazon, And A Good Offer Mar 18, 2019

Show notes

Ryan Daniel Moran recently spoke at AdSum 2019, a summit for online sellers and digital marketers. In this talk Ryan shares how you can combine the power of online marketing through ads and great offers to send traffic to Amazon products.

Michael Dubin - How To Build A Billion Dollar Brand Mar 11, 2019

Show notes

Many companies break when they scale too quickly with poor infrastructure, and when Michael Dubin's Dollar Shave Club hit momentum through a viral video, he had to figure out quickly how to scale effectively.

Hear his story behind the hit viral video from 2012, the importance of worrying and the golden ratio to tracking success.

How Kevin Used Influencers, Shopify, and Cold Advertising To Pass 8-Figures Mar 04, 2019

Show notes

When starting your own product business, it's easy to tackle a million and one problems at a time. Starting on the simplest problems first sets you on a much better path.

In this episode, Kevin Lavelle, founder of mizzen+main, shares how he made "the best damn dress shirt for men" that's now worn by men across 50 states.

We uncover how Kevin built credibility through a crowded market, boosting immunity through making mistakes, and the risks of scaling too early.

My First Product Hit - What Do I Do Now? Feb 25, 2019

Show notes

Let's say your first physical product is starting to really gain traction and pick up sales.

What do you next? How can you grow your brand even bigger? In this episode co-hosts Ryan Daniel Moran and Max Kerwick guide you through the next steps to make sure you're not just a "one hit wonder" but to ensure you can grow a sustainable and profitable brand you'll be proud of.

Telling Brand Stories Through Photography with Caleb Kerr Feb 18, 2019

Show notes

A great photo gives more & better information than words ever can.

When it comes to selling physical products, you NEED to understand how you are using images to build a brand and get people to buy from you.

In this episode Caleb Kerr - product, fitness, action, and outdoor photographer - shares what he has learned over the course of his career.

You'll learn how to be intentional in the imagery you use, work with creative professionals like Caleb, and build a brand that truly stands out from the competition.

Do You Need To Be Passionate About Your Product? Feb 11, 2019

Show notes

Is your business a "lifestyle" business? An escape from the corporate world? A means of independence? Or the expression of a true passion? Could it turn into a long-term growth business?

There is nothing wrong with any of these strategies.

But it's important to get clear on the purpose of your business.

In this episode of The Brand Builder Podcast co-hosts Ryan Daniel Moran and Max Kerwick share their thoughts on operating a business you may or may not be truly passionate about.

Launch & Scale to 8 Figures: Creating A Continual Seller w/ Cathryn Lavery Feb 04, 2019

Show notes

Cathryn Lavery runs a company called Best Self Co. which started as a kickstarter. That crowdfunding project later grew to become an 8-figure company. This story is inspiring because she took a great idea and an initial product launch and turned it into a real enduring brand.

In this episode she shares how she was able to create the right relationships and find the right opportunities to build a scalable and sellable brand.

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