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    Business

    The Bloom & Grow Show with Amber Housley

    The Bloom & Grow Show is a podcast to help women build thriving business and joy-filled lives. We believe in writing our own success story. Through smart marketing strategies, confidence and clarity there is no dream too big. To us, it’s more than building a thriving business. It’s about creating a new joyful life for you and your family. To constantly grow into who you were meant to be. And that, together, we can bloom and grow. Marketing Strategy, Small Business Strategy, Creative Business, Mom Entrepreneurship, Gardening and a Joy-Filled Life

    Advertise
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    Latest Episodes:
    Ep. 164 Real Talk: What's Stopping You From Hosting Your Own Retreat? Apr 23, 2025
    Show notes

    In this episode, I'm diving into the most common fears and objections that hold people back from creating transformational retreats. Whether it's an in-person or virtual retreat, I'm sharing the mindset shift that helped me take the leap and host my first event—and how you can too, even if you don't have a big audience. If you've been dreaming about hosting a retreat, this episode is for you!

    Resources Mentioned:

    1. The Retreat Effect Masterclass Replay: amberhousley.com/retreatclass

    2. Signature Retreat System: amberhousley.com/retreatclass


    Ep. 163 Amber's Front Porch Favorites – What I'm Loving This Spring Apr 11, 2025
    Show notes

    In today's episode, I'm sharing my spring favorites—from glowing skin to my new fitness routine with Peloton strength workouts. I talk about my favorite wellness drinks and even dive into what I'm watching on TV. Plus, I'm embracing my spring color palette and refreshing my wardrobe with some fun new pieces. Tune in for a little light-hearted catch-up on what's blooming around here!

    Links:

    Apply to the Coterie Mastermind: amberhousley.com/mastermind

    FG Funnels Special Offer: amberhousley.com/fgfunnels

    Explore my Invite & Delight Retreat Planning Program: amberhousley.com/inviteanddelight

    Join Me at Inspired Retreat: amberhousley.com/joininspiredretreat


    Ep. 162 - Are You Chasing Algorithms or Creating Connection? Apr 10, 2025
    Show notes

    In today's episode, I'm exploring the idea that instead of chasing algorithms, you should focus on creating deep connections with your audience. With so much content flooding the internet, it's easy to get caught up in the noise. But what if you slowed down and created transformative experiences that people couldn't stop talking about? I share insights from my recent Coterie Mastermind Beach Retreat and discuss why connection is the key to building loyalty and trust in your business.

    Resources Mentioned:

    The Retreat Effect Masterclass (April 16th): amberhousley.com/retreatclass

    Coterie Mastermind: amberhousley.com/coteriemastermind


    Ep. 161 - The Magic of Retreats & What I Learned at the Beach Apr 03, 2025
    Show notes

    In today's episode, I'm taking you behind the scenes of my recent Coterie Mastermind Beach Retreat. I share the power of hosting intimate, well-curated retreats, and how this event reminded me of the deep connections and transformations that can happen when we gather together. You'll hear how I've refined my retreat process over the years and why retreats—whether big or small—offer incredible value for both hosts and attendees.

    Resources Mentioned:

    1. The Retreat Effect Masterclass (April 16th): amberhousley.com/retreatclass

    2. Coterie Mastermind: amberhousley.com/coteriemastermind


    Ep. 160 - Spring Reset – Where I've Been & What I'm Growing This Season Apr 03, 2025
    Show notes

    After a break from the podcast, I'm back to share some personal updates and how life's challenges led me to rethink my business planning. I talk about embracing more flexibility in my approach, starting a new creative outlet with Sweet Life Letters on Substack, and setting meaningful intentions with my word of the year, Golden, and my spring word, Open. Join me as I reflect on life's seasons and the freedom that comes with embracing change.

    Resources Mentioned:

    1. Sweet Life Letters on Substack: sweetlifeletters.substack.com

    2. Spring Virtual Retreat Replay: amberhousley.com/spring

    3. Retreat Planning Masterclass: amberhousley.com/retreatclass


    Ep. 159 - How To Take 4 Months off in Business and Double Your Revenue with VIP Days featuring Sage Polaris Jul 03, 2024
    Show notes

    Today I'm sitting down with Sage Polaris, consultant, copywriter and VIP Day extraordinaire, to discuss her approach to taking time off in her business and how she was able to double her revenue with VIP days. Sage shares how she's taken four months off every year for the past nine years and has continued to grow her business. Sage shares her insights and strategies for using VIP days as a marketing method and the need to consistently grow your audience in order to maintain the effectiveness of this method.

    Takeaways

    • Strategically plan your time off in advance to create more white space on your calendar

    • Offering VIP days can help consolidate client work and create more flexibility in your schedule

    • Referrals and partnerships play a significant role in audience growth

    • Tailor your website design to your specific business model

    • Provide flexibility for clients in terms of in-person or virtual VIP days

    • Offer additional support after the VIP day ends

    Resources Mentioned:

    Connect with Sage: instagram.com/sagepolaris

    Learn more: sagepolaris.com

    Join me at Bloom & Grow Live: amberhousley.com/bloomandgrow

    Learn more about the Blooming Business Inner Circle: amberhousley.com/innercircle


    Ep. 158 - 10 Strategies to Boost Your Business Growth This Summer Jun 26, 2024
    Show notes

    Welcome to summer in the Bloom & Grow Show! Today I'm sharing tips and strategies for growing and thriving in your business during this busy season. I encourage you to embrace the summer season for content creation, hosting summer sales or events, planning for the future, connecting with your community, refreshing your brand, focusing on personal growth, creating summer-themed products, enhancing customer engagement, optimizing operations, and preparing for the back-to-school season.

    Takeaways:

    • Embrace the summer season for your content creation by incorporating seasonal themes, colors, and visuals.

    • Host a summer sale or event to drive engagement and boost sales.

    • Use the summer season to plan for the future, including Q3 and Q4 schedules and goals.

    • Connect with your community by creating opportunities for networking and socializing.

    • Refresh your brand by updating your website, social media profiles, and other branding elements.

    • Focus on personal growth and self-care during the summer season.

    • Consider creating summer-themed products or offerings to align with the season.

    • Enhance customer engagement through contests, giveaways, and encouraging user-generated content.

    • Optimize your business operations by streamlining processes and implementing new tools or systems.

    • Start preparing for the back-to-school season by planning campaigns and content that cater to the energy and needs of this time.

    Resources Mentioned In This Episode:

    Join my Blooming Business Inner Circle: https://amberhousley.com/innercircle

    Learn more about Bloom & Grow Live: https://amberhousley.com/bloomandgrowlive


    Ep. 157 - Pre-Retreat Prep: Shifting from Business Hustle to Hostess Mindset Apr 04, 2024
    Show notes

    In today's episode, I'm sharing all about my pre-retreat preparation process and how I shift from a business-focused mindset to a warm and welcoming hostess mindset. I'll take you behind the scenes of what I'm doing to prepare for Inspired Retreat, ensuring that when my attendees arrive, I'm ready to create a fantastic experience for them.

    Highlights & Takeaways:

    • Shifting Mindsets: I discuss the importance of transitioning from focusing on business priorities to creating a welcoming atmosphere for retreat attendees.

    • Engaging Pre-Retreat Communication: I share strategies for connecting with attendees beforehand to build anticipation and community, such as using Voxer, sending personalized emails, and thoughtful gifts.

    • Strategic Planning and Logistics: I talk about having a "get it done" attitude, making decisions, and staying within budget, as well as the importance of a lean schedule leading up to the retreat.

    • Creating a Cohesive Experience: I highlight how I design tablescapes, incorporate themes, and prepare my team to ensure a smooth and welcoming retreat experience.

    Resources

    Join my Free Mastering Retreats: A Three-Part Series to Design, Plan & Book Out Your Next Event: amberhousley.com/retreatworkshop

    Explore my Invite & Delight Retreat Planning Program: amberhousley.com/inviteanddelight

    Learn More About Inspired Retreat: amberhousley.com/inspiredretreat


    Ep. 156 - Marketing Magic for Retreats: How to Fill Your Spots Mar 28, 2024
    Show notes

    In this episode, I dive into the world of marketing magic for retreats. Drawing from my extensive experience in hosting retreats and live events, I share three innovative marketing techniques to help ensure your retreat is fully booked. Whether you're a seasoned retreat host or just starting out, these strategies are sure to ignite your marketing efforts and attract the right participants to your transformative experience.

    Highlights:

    • Introduction to Marketing Magic: I share my passion for marketing and how it can sometimes feel overwhelming with so many options available. I emphasize the importance of simplifying your approach to avoid decision fatigue.

    • Digital Magazine: Learn how to create a visually appealing digital magazine as a lead magnet for your retreat. I explain how to use content from your sales page and repurpose it in a more engaging format.

    • Evergreen Email Sequence: Discover the power of an evergreen email sequence to nurture leads and build anticipation for your retreat. I share tips on how to create a sequence that remains relevant and effective over time.

    • Info Session or Webinar: Find out how hosting an info session or webinar can showcase the value of your retreat and build trust with potential attendees. I highlight the importance of enthusiasm and energy in selling your retreat experience.

    Key Takeaways:

    • Simplify Your Marketing: Don't let the multitude of options paralyze you. Focus on a few effective strategies to start with.

    • Utilize Visuals: A digital magazine can provide a more engaging way to present information about your retreat and attract leads.

    • Nurture Leads: An evergreen email sequence is a crucial tool for keeping your retreat top of mind and building excitement.

    • Engage Directly: Hosting a live info session or webinar allows for real-time interaction and can help alleviate any concerns potential attendees may have.

    Resources:

    Join my Free Mastering Retreats: A Three-Part Series to Design, Plan & Book Out Your Next Event: amberhousley.com/retreatworkshop

    Explore my Invite & Delight Retreat Planning Program: amberhousley.com/inviteanddelight

    Learn More About Inspired Retreat: amberhousley.com/inspiredretreat


    Ep. 155 - The Power of VIP Days: Redefining Retreats to Elevate Your Business with Guest Sarah Masci Mar 26, 2024
    Show notes

    Join me in this episode as I sit down with my guest, Sarah Masci, to explore the transformative power of VIP Days within the realm of retreats and how they can take your business to the next level. Incorporating VIP Days into your business model can lead to transformative experiences for your clients and increased revenue for your business.

    Highlights:

    • Sarah shares her expertise on hosting retreats and VIP days, discussing transformational impact, location selection, logistics, and format/content design.

    • Discover how attending a retreat can be life-changing and translate into powerful testimonials for your business.

    • Learn how to select locations that create memorable experiences for your attendees.

    • Dive into the details of planning a retreat, from accommodations to handling unexpected challenges.

    • Design the format and content of your retreats for maximum impact, including hot seat sessions and outdoor activities.

    • Enhance your mastermind programs with retreats, offering alumni preferred rates and ongoing support.

    • Explore how hot seat sessions can provide personalized feedback and support.

    • Learn how VIP days can be a lucrative addition to your business offerings.

    • Get tips for pricing strategies and structuring your offerings for day rates in your business.

    Key Takeaways:

    • Retreats and VIP Days can be life-changing for participants and increase credibility for your business.

    • Incorporate retreats into mastermind programs to enhance community engagement.

    • Don't be afraid to experiment with VIP days and other offerings to find what resonates best with your audience.

    Links

    Connect with Sarah: sarahmamsci.com

    Instagram: @sarahmasci

    Join my Free Mastering Retreats: A Three-Part Series to Design, Plan & Book Out Your Next Event: amberhousley.com/retreatworkshop

    Explore my Invite & Delight Retreat Planning Program: amberhousley.com/inviteanddelight


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