The BizChix Podcast: Female Entrepreneurs | Women Small Business

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577: [success] Becoming Instantly Referable with Jennifer Edwards May 25, 2023

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If you struggle with finding clients, getting referrals, and communicating the value of your services, you most likely need help with your positioning.

That's what $ix Figures Lab member Jennifer Edwards needed help with, too.

I first connected with Jennifer on LinkedIn, when she reached out to let me know she was considering joining $ix Figures Lab. And I gave her coaching right there in the DMs that she now says changed the trajectory of her business.

Jennifer is now positioned as a Fractional Chief Financial Officer, who guides service-based business owners through the maze of their finances, so they can make sound decisions based on facts and figures. And we are meeting 1:1 soon to discuss the next step to niching further by industry.

I think you will enjoy hearing how changing her title completely transformed Jennifer's business, how she niched down to become instantly referable, and the power of leveraging strategic referral partners.

💰 Apply now to join $ix Figures Lab

🎧 Subscribe to the NEW private podcast series for Marketers, Consultants and Financial Professionals

🌟 Connect with Natalie on LinkedIn

👉 Connect with Jennifer Edwards on LinkedIn

🔗 Get all the links from this episode This episode was first published at BizChix.com/577.

576: Adulting in Business May 18, 2023

Show notes

Adulting is hard.

Turns out this is more than just a funny meme.

Adulting really is hard.

And many business owners have been expressing the same sentiment.

Being a CEO is hard.

It makes sense, because as the CEO, the buck stops with you.

There's no one higher up the chain to absorb the impact of a rough patch in your business. There's no one who can make business decisions for you.

On today's episode $ix Figures Lab Coach Elizabeth Cook and I will talk about the very real pressures of being a business owner.

You'll learn how your struggles in business mirror your struggles in your personal life, the two areas that drain your emotional and mental resources the most, and why you need a safe space to discuss your business challenges.

💰 Apply now to $ix Figures Lab

🎧 Subscribe to the NEW private podcast series for Marketers, Consultants and Financial Professionals

🌟 Connect with Natalie on LinkedIn

🔗 Get all the links from this episode This episode was first published at BizChix.com/576.

575: [success] Getting Breathing Room by Hiring Help with Rachel Cahill May 11, 2023

Show notes

Are you struggling to find more time to work on your business as it grows and also more time for your personal life too?

Many women business owners share the same struggle. And it's no wonder because we are all trying to balance multiple roles whether it is as moms, care-takers, partners, volunteers, friends, CEOs, and more.

That was certainly the case for $ix Figures Lab member Rachel Cahill, who is a mom of three kids under the age of ten.

Rachel is the CEO of a consulting firm that works with anti-hunger nonprofits. And she originally reached out to me because she needed help hiring in her business.

Now, she has hired help both in her business and at home, and she says it has been life-changing.

Join me for today's episode where Rachel and I talk about why she hired help, the parts that were challenging for her, the mindset shifts she had to go through and the difference it has made.

💰 Apply now to join $ix Figures Lab

🎧 Subscribe to the NEW private podcast series for Marketers, Consultants and Financial Professionals

🌟 Connect with Natalie on LinkedIn

👉 Connect with Rachel Cahill on LinkedIn

🔗 Get all the links from this episode This episode was first published at BizChix.com/575.

573: 3 Ways to Get Paid Apr 27, 2023

Show notes

Have you been searching for the perfect pricing structure for your business?

If so, I have good news and bad news.

The bad news is, there is no perfect formula for pricing.

Now for the good news — there is more than one way to get paid in your business. And as the CEO, it's your choice.

On today's episode $ix Figures Lab Coach Elizabeth Cook and I will share 3 ways marketers, consultants, and financial professionals can get paid.

You will learn the pros and cons of each pricing structure, why you may want to offer different structures to different clients, and how your pricing structure may evolve as your business scales.

💰 Join the waitlist for $ix Figures Lab

🎧 Subscribe to the NEW private podcast series for Marketers, Consultants and Financial Professionals

🌟 Connect with Natalie on LinkedIn

🔗 Get all the links from this episode This episode was first published at BizChix.com/573.

572: The Passive Income Fallacy Apr 20, 2023

Show notes

What do you think of when you hear the term passive income?

The idea is incredibly appealing, and the marketing messages used to sell it are extremely persuasive.

Imagine a steady stream of income filling your bank account on autopilot, while you relax on a tropical beach or sleep in your own bed. That's every business owner's dream, right?

On today's episode $ix Figures Lab Coach Elizabeth Cook and I will talk about the Passive Income Fallacy.

We cover why so many business owners waste their precious time and energy in pursuit of an illusion, the truth about what's involved in running a successful online course or membership business, and the business model I recommend instead for marketers, consultants and financial professionals.

💰 Join the waitlist for $ix Figures Lab

🎧 Subscribe to the NEW private podcast series for Marketers, Consultants and Financial Professionals

🌟 Connect with Natalie on LinkedIn

🔗 Get all the links from this episode This episode was first published at BizChix.com/572.

571: Is Your Market Saturated? Apr 13, 2023

Show notes

Have you noticed a lot more competition for your ideal clients?

If you think your market is saturated, you may be right.

Over the past decade, I have noticed several entrepreneurial fields becoming crowded. Areas like marketing, consulting, and business and life coaching have grown exponentially — especially since 2020 and the Great Resignation.

There are a few reasons for this growth, and on today's episode $ix Figures Lab Coach Elizabeth Cook and I will talk about why certain fields have become saturated and how to ensure you stand out in a crowd.

Keep listening to learn the number one mistake service-based business owners make that practically guarantees they will be invisible to their ideal clients, why the way I describe my business has evolved over the years, and how to use the Blue Ocean Strategy to laser in on your niche and specialty.

💰 Join the waitlist for $ix Figures Lab

🎧 Subscribe to the NEW private podcast series for Marketers, Consultants and Financial Professionals

🌟 Connect with Natalie on LinkedIn

🔗 Get all the links from this episode This episode was first published at BizChix.com/571.

Big Announcement Apr 04, 2023

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📣 Get all the links from this announcement

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Book a discovery call with Tiffanie Jordan

569: Does Your Ideal Client Care? Mar 30, 2023

Show notes

What I have learned over the last decade working individually with over 1,000 women entrepreneurs, is that we all have blind spots when it comes to our businesses and we are each focusing on things that may not be moving our business forward even though it may feel like we are keeping very, very busy.

My guess is that you are doing things to attempt to attract your ideal clients that they do not care about, notice or even participate in. So effectively, you're wasting your time.

One of the challenges here for all of us is that often the loudest marketers, the most flashy, the ones with the best ads, they seem that they have it all together. And they're telling us that we need to do these things and they have really big budgets behind their messaging. They do that without regard to the business model you are building. My goal is to help you maximize the time you spend bringing clients into your business.

In January, I created a live video for my clients in $ix Figures Lab that I want to share with you today. Afterwards, I'll circle back and give you some things you can think about as you decide what activities to keep, adjust or delete and what opportunities to say a hard yes to or a hard no.

💰 Join the waitlist for $ix Figures Lab

🎧 Subscribe to the NEW private podcast series for Marketers, Consultants and Financial Professionals

🌟 Connect with Natalie on LinkedIn

🔗 Get all the links from this episode This episode was first published at BizChix.com/569. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.

568: The Long Game Mar 23, 2023

Show notes

Are you playing the long game in your business?

I hope that question is like a breath of fresh air for you. Because, as a business business owner, you are constantly bombarded with messages about instant results, overnight success, and ways to make money fast.

At BizChix, we do things differently. We help our clients build an Enduring Business, one that is enjoyable, profitable, and sustainable. In order to build an Enduring Business, you must have a long-term perspective.

In today's episode, Six Figures Lab coach Elizabeth Cook and I will talk about what it means to play the long game in your business.

You will learn why we always ask our clients to start with the end in mind, how to reinvigorate your goals by setting specific intentions for your money, and how to create momentum with relationship marketing.

💰 Join the waitlist for $ix Figures Lab

🎧 Subscribe to the NEW private podcast series for Marketers, Consultants and Financial Professionals

🌟 Connect with Natalie on LinkedIn

🔗 Get all the links from this episode This episode was first published at BizChix.com/568. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.

567: A Lean Dream Team Mar 16, 2023

Show notes

You don't need a massive team to have a highly profitable business as a marketer, consultant or financial professional. But you do need a high performing team.

What would it be like if you could give every member of your current or future team a five star rating?

Can you imagine how your entire business and life would change if you had that kind of support?

Your team includes anyone you pay to support you — either in your business, or in your personal life.

Many of the women we work with in our group coaching program Six Figures Lab, have reached a tipping point in their service-based business, and they are ready to bring in more support in business, at home, or both.

But they often get hung up on the idea that their team has to be massive or full-time. It doesn't.

Elizabeth Cook, who coaches with me in Six Figures Lab, joins me to discuss building your lean dream team.

You will learn how to rate your team members using one to five stars, why your goal should be five star support all around, and what to do about team members who are not performing at a five star level.

💰 Apply now to join $ix Figures Lab enrolling to start March 22

🎧 Subscribe to the NEW private podcast series for Marketers, Consultants and Financial Professionals

🌟 Connect with Natalie on LinkedIn

🔗 Get all the links from this episode This episode was first published at BizChix.com/567. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.

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