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    Documentary

    The Big Drink Rethink

    The Big Drink Rethink is a podcast for anyone questioning their relationship with alcohol – whether you want to quit, drink less, take a break, or just explore the role alcohol plays in your life.
    Hosted by Alcohol Mindset Coach and Author, Anna Donaghey, each episode blends lived experience, psychological insight, and powerful tools to help you create change – gently, intelligently, without pressure, and in a way that opens up your life.
    Featuring expert guests, real stories, and practical strategies, this podcast offers a refreshingly smart, non-judgemental space to reflect, grow, and explore the life you want.
    Because rethinking your drinking isn’t about missing out. It’s about tuning in.
    It’s not about restriction – it’s about making space.
    To feel clearer, live more fully, and ask one honest question:
    What are you really thirsty for?

    Advertise

    Copyright: © Copyright 2024 Anna Donaghey

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Ep 102: The Secret to Handling Cravings | Alcohol Coaching | Jan 02, 2026
    Show notes

    If you’re already feeling the challenge of cutting back on drinking this January, you’re not alone and you don’t have to rely on sheer willpower. In this second mini episode, Anna returns to share the essential (and surprisingly gentle) secret to handling cravings and breaking free from autopilot habits.

    Building on the previous episode’s mindset shifts, Anna introduces the idea of noticing urges without judgment, explains why most cravings are signals about what you truly need, and guides listeners through the powerful practice of “urge surfing.”

    This is not about perfection or passing a test. It’s about curiosity, self-kindness, and baby steps toward a better relationship with drinking. You’ll walk away with a practical tool you can use tonight, and the knowledge that real change starts with tiny moments of awareness.

    Here are the Highlights:

    00:00 January is tough, and feeling mixed emotions is normal

    01:03 Mindset recap: why big declarations don’t work

    01:20 Day two focus: Noticing urges, and why old patterns creep in

    02:20 Why drinking habits are automatic

    02:45 What’s underneath the craving?

    03:37 The “magic” of noticing

    04:26 Tiny moments of awareness versus gritted teeth

    04:28 Zero-pressure reflection practice

    05:02 Change begins with curiosity, not control

    05:31 Your only job tonight: Just notice

    05:49 What if tonight was just something to observe?

    07:19 The reality: Most urges peak and fade within minutes

    08:07 The power of letting an urge pass and discovering what your mind/body really wants

    08:57 An urge is not an order; you do not have to act on it

    09:26 Free urge surfing resources available at https://www.thebigdrinkrethink.com/toolkit-optin

    Tune in tomorrow for the next episode, and keep rethinking your relationship with drinking one gentle step at a time.


    Anna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: https://www.winetowatercoaching.com/unstuck-1


    To further explore your relationship with alcohol, check out Anna’s self-guided programme, The Big Drink Rethink Experiment: https://www.thebigdrinkrethink.com/the-big-drink-rethink-experiment

    And apply the code POD99 to purchase for just £99 as a podcast listener.


    If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee: https://buymeacoffee.com/bigdrinkrethink


    About the host Anna:

    Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.


    Connect with Anna:

    Website: thebigdrinkrethink.com

    LinkedIn: linkedin.com/in/annadonaghey

    Instagram: instagram.com/bigdrinkrethink

    Produced by winteraudio.co.uk


    Ep 101: Before You Start Dry January, Listen to This | Alcohol Coaching | Jan 01, 2026
    Show notes

    Is Dry January on your mind, but you’re already feeling the weight of “new year, new me” expectations? In the first of this mini series, Anna welcomes the New Year with a gentle reality check for anyone considering a break from alcohol whether you’re looking to quit, cut down, or just get curious about your drinking habits.

    With compassion and clarity, she unpacks why pressure, grand declarations, and all-or-nothing thinking so often sabotages our best intentions in January. Instead, she offers a different way to embrace curiosity and exploration as you rethink your relationship with drinking.

    Anna invites you to notice your patterns, get honest about your hopes, and see “wobbles” as part of real, lasting change, not failure. Start the year with self-kindness, realistic strategies, and a plan that supports you, rather than scares you.

    Here are the Highlights:

    00:00 Why taking a break from drinking is brilliant anytime

    00:40 The cultural pressure of New Year’s resolutions

    02:14 “Challenge mode” and the trap of all-or-nothing thinking

    06:12 Why wobbles are proof of learning and progress

    07:45 How to make January an exploration, not a test

    08:11 The real question: What are you hoping to feel in your life this year?

    09:09 The first step: Start noticing your habits with kindness, not judgment

    09:20 Permission to be a beginner, and simple ways to support yourself

    10:01 Anna’s Alcohol Experiment and how to get real, daily support.

    Anna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: https://www.winetowatercoaching.com/unstuck-1


    To further explore your relationship with alcohol, check out Anna’s self-guided programme, The Big Drink Rethink Experiment:

    https://www.thebigdrinkrethink.com/the-big-drink-rethink-experiment

    And apply the code POD99 to purchase for just £99 as a podcast listener.


    If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee: https://buymeacoffee.com/bigdrinkrethink


    About the host Anna:

    Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.


    Connect with Anna:

    Website: thebigdrinkrethink.com

    LinkedIn: linkedin.com/in/annadonaghey

    Instagram: instagram.com/bigdrinkrethink

    Produced by winteraudio.co.uk


    Ep 100: Your Christmas Day Pep Talk | Alcohol Coaching | Dec 25, 2025
    Show notes

    Are you showing up for Christmas wanting change, but feeling swallowed up by old patterns, pressure, or the ever-present invitation to pour a drink? In this uplifting milestone episode of The Big Drink Rethink (100 episodes!), your host Anna Donaghey offers a heart-to-heart Christmas Day pep talk for anyone questioning their drinking, or simply craving a more honest and intentional holiday experience.

    Through lived experience and a coach’s insight, she gently unpacks why Christmas stirs up overwhelm, exhaustion, and even unexpected loneliness, alongside the pressure of old habits. She guides you back to your own intentions, with a practical, simple toolkit for resetting and choosing the version of you that feels truest even if you’re the only one who sees it right now.

    Here are the Highlights:

    00:00 Anna’s gratitude for every listener whether brand new or following since the beginning

    00:31 Why Christmas is such a complicated mix of comfort and challenge

    01:53 Today isn’t about perfection

    02:17 You’re not the sum of your past Decembers

    03:03 Experiment: What does Christmas feel like without alcohol?

    03:52 How to navigate triggers: Pause, Check In, Choose.

    05:21 You’re allowed to take up space in a different way

    06:13 Gentle encouragement to hold your ground with clarity

    06:39 Have a proud and present Christmas Day, plus where to find resources.

    Anna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: https://www.winetowatercoaching.com/unstuck-1

    To further explore your relationship with alcohol, check out Anna’s self-guided programme, The Big Drink Rethink Experiment: https://www.thebigdrinkrethink.com/the-big-drink-rethink-experiment

    And apply the code POD99 to purchase for just £99 as a podcast listener.

    If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee: https://buymeacoffee.com/bigdrinkrethink


    About the host Anna:

    Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.


    Connect with Anna:

    Website: thebigdrinkrethink.com

    LinkedIn: linkedin.com/in/annadonaghey

    Instagram: instagram.com/bigdrinkrethink

    Produced by winteraudio.co.uk


    Ep 99: Your Christmas Survival Guide - Navigating the Dynamics & Triggers | Alcohol Coaching | Dec 18, 2025
    Show notes

    Are your Christmas traditions serving you or just sabotaging your intentions for change? This time of year isn’t just about parties and presents, it’s a complex mix of family dynamics, old patterns, emotional triggers steeped in decades of drinking. In this powerful episode of The Big Drink Rethink, host Anna Donaghey takes a gentle yet practical approach to surviving (and actually enjoying) Christmas and New Year, especially if you’re rethinking your relationship with alcohol.

    Drawing on lived experience, psychology, and coaching tools, Anna unpacks why Christmas stirs up excitement, dread, and everything in between. She shares a step-by-step plan for protecting your peace, setting boundaries, dealing with triggers, and redefining who you want to be this season.

    Whether you’re aiming for your first alcohol-free Christmas or just want it to feel more intentional (and less chaotic), this episode puts clarity, self-kindness, and genuine joy at the heart of the festive season.

    Here are the Highlights:

    00:41 Why Christmas stirs up mixed emotions and challenges

    03:09 How old patterns and family roles shape festive drinking

    06:32 The power of identity: Who do you want to be this Christmas?

    09:46 Mel Robbins “let them” theory to deal with other people’s behaviour

    11:10 Own your choices, and protect your peace

    13:54 How environments trigger old habits

    16:53 Staying rooted in your intentions

    19:11 Planning for emotional flashpoints over the Christmas period

    23:41 Visualisation worksheet: How to map out your big days

    27:34 Dealing with New Year's Eve hype and midnight pressure

    29:57 Why a “fresh” January is more important than a “perfect” December

    32:11 Regulate your nervous system with breathwork & micro-resets

    34:00 Moving through the season with clarity and pride

    35:00 Anna’s Alcohol Experiment and extra support for Dry January

    Anna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: https://www.winetowatercoaching.com/unstuck-1

    To further explore your relationship with alcohol, check out Anna’s self-guided programme, The Big Drink Rethink Experiment: https://www.thebigdrinkrethink.com/the-big-drink-rethink-experiment

    And apply the code POD99 to purchase for just £99 as a podcast listener.

    If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee: https://buymeacoffee.com/bigdrinkrethink

    About the host Anna:

    Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.


    Connect with Anna:

    Website: thebigdrinkrethink.com

    LinkedIn: linkedin.com/in/annadonaghey

    Instagram: instagram.com/bigdrinkrethink

    Produced by winteraudio.co.uk


    Ep 98: How to Survive and Actually Enjoy Christmas Parties | Alcohol Coaching | Dec 11, 2025
    Show notes

    What if the festive season could bring more connection, confidence, and genuine fun… without the dread (or the hangover)? In this episode of The Big Drink Rethink, your host Anna shares how to survive Christmas parties, whether you’re alcohol free, moderating, or just rethinking your relationship with drinking.

    Drawing on personal stories and practical coaching insight, Anna covers how Christmas parties often trigger reflex drinking and cultural pressures, and shares simple, powerful strategies to help you stay true to what you want from the season. From pre-party mindset resets to mastering your exit plan (hello, Irish Goodbye!). This episode is packed with real-life tools, gentle encouragement, and tips for waking up clear-headed, proud, and totally FOMO-free.

    Here are the Highlights:

    00:41 Why Christmas parties stir up both excitement and anxiety

    03:25 How cultural scripts and past habits hijack our choices

    08:05 The three key questions to set your party intentions

    11:25 Alcohol free versus moderation, how to pick your best path

    12:50 Busting myths, you’re not the only one cutting down!

    16:23 Pre-party grounding and creating “joy drinks”

    22:05 Social pressure, responses, and the power of changing the subject

    24:22 Finding your wingman and safe spaces

    26:42 Micro check-ins: Don’t confuse boredom with wanting a drink

    27:52 Planning your exit and mastering the Irish Goodbye

    30:37 End of night rituals for real rewards

    Ready to rethink your Christmas party season? Tune in to get inspired, energised, and equipped for whatever December throws your way.

    Anna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: https://www.winetowatercoaching.com/unstuck-1

    To further explore your relationship with alcohol, check out Anna’s self-guided programme, The Big Drink Rethink Experiment: https://www.thebigdrinkrethink.com/the-big-drink-rethink-experiment

    And apply the code POD99 to purchase for just £99 as a podcast listener.

    If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee: https://buymeacoffee.com/bigdrinkrethink

    About the host Anna:

    Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.


    Connect with Anna:

    Website: thebigdrinkrethink.com

    LinkedIn: linkedin.com/in/annadonaghey

    Instagram: instagram.com/bigdrinkrethink

    Produced by winteraudio.co.uk


    Ep 97: Toolkit 101 – A Brilliant Tool to Help You Outgrow Alcohol Dec 04, 2025
    Show notes

    What if your relationship with alcohol was more about nourishment than willpower? In this eye-opening toolkit episode of The Big Drink Rethink, Anna shares one of her most powerful tools yet, a framework to help you discover what truly fuels and sustains you, making it easier to outgrow alcohol for good.

    Drawing on personal experience and Tara Mohr’s Core Nutrients Framework, Anna Donaghey guides you to uncover what you’re genuinely “thirsty for,” and how meeting these deeper needs naturally eases your reliance on booze. Whether you’re navigating the pressures of the holiday season or simply wanting to rethink your drinking habits, this episode is packed with practical exercises and gentle wisdom to help you feel more alive, grounded, and connected - no willpower required!

    Here are the Highlights:

    00:00 Habits stick not through willpower, but by feeling nourished

    03:10 Christmas amplifies everything, joy, loneliness, and chaos

    09:12 Alcohol offers temporary comfort and connection

    10:08 Reflect on your true cravings and emotional needs

    13:48 Creativity, belonging, and connection energise your inner life

    25:13 Prioritise self-nourishment, download the reflection sheet at thebigdrinkrethink.com/tools

    26:57 Identifying core needs brings clarity, immediate well-being, and builds lasting habits.


    Anna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: https://www.winetowatercoaching.com/unstuck-1


    To further explore your relationship with alcohol, check out Anna’s self-guided programme, The Big Drink Rethink Experiment: https://www.thebigdrinkrethink.com/the-big-drink-rethink-experiment

    And apply the code POD99 to purchase for just £99 as a podcast listener.


    If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee: https://buymeacoffee.com/bigdrinkrethink


    About the host Anna:

    Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.


    Connect with Anna:

    Website: thebigdrinkrethink.com

    LinkedIn: linkedin.com/in/annadonaghey

    Instagram: instagram.com/bigdrinkrethink

    Produced by winteraudio.co.uk


    Ep 96: How Quitting Alcohol Made Space for Meaning with Dan D’Souza Nov 27, 2025
    Show notes

    Have you ever questioned whether alcohol might be quietly dimming the best parts of your life? In this episode of The Big Drink Rethink, Anna Donaghey chats to Dan D'Souza, co-founder of MUUSH to explore how quitting alcohol made room for more meaning, creativity, and connection. From high-flying networking in boozy city jobs to finding real nourishment in purpose and daily joy, Dan shares his journey through the “grey area” of drinking and the practical, inspiring steps he took to rethink his relationship with alcohol.

    Here are the Highlights:

    00:00 Intro: Dan D'Souza, co-founder of MUUSH, quit alcohol to prioritise purpose, and connection

    04:00 Missed grades led to studying marketing at Sussex

    09:54 Alcohol remains a social expectation and facilitator in business

    15:54 Drinking can still be a problem if it depletes or distracts you

    17:33 A turning point in 2023, after losing a bag with a phone and laptop

    21:08 Focus on what feels good and kind

    23:57 Removing alcohol creates space for reflection, opens new chapters, and fosters clarity for life's next steps

    27:44 Spending less on alcohol allows for more purposeful spending

    35:24 Focus on identifying priorities

    37:07 Bridging taste and function in non-alcoholic drinks

    43:00 Balance values and small pleasures while maintaining clarity and energy

    46:02 Seeking professional help and finding inspiration from others

    49:14 Friendships can evolve to provide emotional support

    Anna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: https://www.winetowatercoaching.com/unstuck-1


    To further explore your relationship with alcohol, check out Anna’s self-guided programme, The Big Drink Rethink Experiment: https://www.thebeliefscoach.com/the-big-drink-rethink-experiment

    And apply the code POD99 to purchase for just £99 as a podcast listener.


    If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee: https://buymeacoffee.com/bigdrinkrethink


    About the host Anna:

    Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.


    Connect with Anna:

    Website: thebeliefscoach.com

    LinkedIn: linkedin.com/in/annadonaghey

    Instagram: instagram.com/bigdrinkrethink

    Produced by winteraudio.co.uk


    About Dan D’Souza:

    Dan D’Souza, co-founder of MUUSH - Lion’s Mane-based drinks brand. On a mission to bridge taste and function with Lion's Mane based drinks.

    10+ years marketing experience at household name brands including Virgin, Octopus investments, Citibank.

    His story really captures the grey area so many people find themselves in with alcohol.

    Dan stopped drinking in October 2023 whilst working in previous businesses and felt there needed to be more functional and non-alcohol drinks available.


    Connect with Dan:


    Linkedin:: https://www.linkedin.com/in/dan-d-souza/?originalSubdomain=uk

    Instagram: https://www.instagram.com/dan_d.souza/?hl=en

    Linkedin (MUUSH): https://www.linkedin.com/company/104243925/admin/dashboard/

    Instagram (MUUSH): https://www.instagram.com/drinkmuush/?hl=en

    Website: www.muush.co


    Ep 95: Q&A - Why Can't I Just Let Go...Without Alcohol Nov 20, 2025
    Show notes

    Letting go, relaxing, and releasing especially without alcohol can feel out of reach for many. In this insightful, toolbox-packed Q&A episode, Anna Donaghey tackles questions from listeners and coaching clients about why it can be so hard to relax or "let go," even after quitting drinking.

    This episode explores how patterns of control, nervous system wiring, shame, and old beliefs shape our inability to relax, and offers practical, compassionate tools for beginning to unlearn these habits and find true safety and release.

    Here are the Highlights:

    00:00 Introduction: Listener questions about “letting go”

    01:57 Listener feels unable to soften and release

    03:18 The nervous system doesn’t know how to release on its own

    04:24 It's not that you're broken, the body has learned holding on is safe

    05:33 Why we grip so tightly, and the link to safety and self-protection

    06:42 Fear of falling apart, feeling emotions, and losing control

    07:38 What does your tightness think it’s protecting?

    08:05 Why “trying hard” to release is counterproductive

    09:18 Create conditions where release can happen naturally

    12:05 The importance of permission in self-care and self-worth

    12:48 Seeking support, therapy, and accepting oneself

    14:06 Start with possibility

    17:19 Replace drinking rituals with calming alternatives

    18:04 Healing is slow, small acts accumulate and become safety signals

    19:09 Layers of trust: trust in self, trust in others, and (even) trust in life

    22:31 “I don’t have to carry this anymore”; letting go doesn’t mean giving up

    22:50 Release isn’t a destination, it’s a returning rhythm like breathing

    25:03 Micro-moments of softening as daily healing gestures

    26:16 Please submit your questions for future episodes.

    Anna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: https://www.winetowatercoaching.com/unstuck-1

    To further explore your relationship with alcohol, check out Anna’s self-guided programme, The Big Drink Rethink Experiment: https://www.thebeliefscoach.com/the-big-drink-rethink-experiment

    And apply the code POD99 to purchase for just £99 as a podcast listener.


    If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee: https://buymeacoffee.com/bigdrinkrethink


    About the host Anna:

    Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.


    Connect with Anna:

    Website: thebeliefscoach.com

    LinkedIn: linkedin.com/in/annadonaghey

    Instagram: instagram.com/bigdrinkrethink

    Produced by winteraudio.co.uk



    Ep 94. Alcohol, Trauma & The Search for Safety with Dr. Evette Rose Nov 13, 2025
    Show notes

    How deep do the patterns that drive our drinking really go? In this transformative episode, Anna talks to Dr. Evette Rose, internationally renowned holistic counselor, trauma recovery expert, and author of Metaphysical Anatomy to reveal how trauma, inherited stress, and family conditioning can hardwire us for coping mechanisms like alcohol, long before we ever pick up a drink.

    You’ll discover addiction is not just about willpower or habits. It’s about healing the imprints left by childhood, family history, and even foetal development. This episode is a must-listen for anyone seeking not just sobriety, but true freedom from old emotional wiring.

    ​Here are the Highlights:

    00:00 Introduction: Exploring trauma, nervous system wiring, and alcohol

    03:25 Growing up: alcoholism, violence, and longing for connection

    07:36 How childhood patterns of stress shape identity

    09:18 Repeating family patterns in relationships

    12:09 Intergenerational trauma and addiction predisposition

    15:10 The impact of maternal stress on addiction risk

    17:01 The placenta as a “memory bank” for trauma

    18:36 Not just nurture, trauma transfer at a cellular and biological level

    22:01 How generational trauma can be “programmed” into you

    28:38 Coping mechanisms beyond alcohol

    33:00 Why focusing only on “fixing” yourself keeps you stuck

    35:37 Rapid regulation exercises for triggers and cravings

    41:22 Practical body-based tools for rewiring safety

    48:00 What if you don’t know your family history?

    51:05 Healing not as correcting flaws, but updating old survival patterns.

    Anna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: https://www.winetowatercoaching.com/unstuck-1

    To further explore your relationship with alcohol, check out Anna’s self-guided programme, The Big Drink Rethink Experiment: https://www.thebeliefscoach.com/the-big-drink-rethink-experiment

    And apply the code POD99 to purchase for just £99 as a podcast listener.

    If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee: https://buymeacoffee.com/bigdrinkrethink


    About the host Anna:

    Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.


    Connect with Anna:

    Website: thebeliefscoach.com

    LinkedIn: linkedin.com/in/annadonaghey

    Instagram: instagram.com/bigdrinkrethink

    Produced by winteraudio.co.uk


    About Dr. Evette Rose

    Dr. Evette Rose is an internationally renowned holistic counsellor, trauma recovery expert, and author of 21 books, including the global best-seller Metaphysical Anatomy Volume 1: Your Body Is Talking, Are You Listening? This groundbreaking work explores 722 ailments and the emotional roots behind them, based on over 7,000 client case studies from around the world.


    Evette specialises in helping people decode the hidden emotional messages behind physical symptoms - and her methods have helped thousands break free from chronic pain, trauma, and emotional stress. Her work has been recognised globally, not least when she recently presented her latest research at a prestigious medical conference in London, UK.


    Website: https://www.metaphysicalanatomy.com/

    Instagram: https://www.instagram.com/dr.evetteroseofficial/

    Facebook: https://www.facebook.com/metaphysicalanatomy/

    YouTube: https://www.youtube.com/channel/UCGkoVX_JnMTvGGH3Q5LJIWw

    Evette’s Free eBook:

    https://metaphysicalanatomy.com/free-ebook-restoring-the-emotional-body/


    Ep 93. Alcohol, Shame & The Art of Release with Emma Lyons Nov 06, 2025
    Show notes

    Is quitting alcohol just about the drink itself, or is there something deeper at play? Anna Donaghey sits down with trauma-informed healer Emma Lyons, founder of The Trauma Matrix, to explore how shame hides beneath so many of our habits, including drinking, and keeps us stuck in self-judgment, perfectionism, and people-pleasing. If you’ve ever felt that gnawing ‘not enough’ feeling, or wondered why cutting back on booze feels so hard, this episode will help you see what’s really fueling the urge and give you powerful new tools for release.

    Here are the Highlights:

    00:00 Introduction: Why releasing alcohol requires releasing shame

    02:08 Meet Emma Lyons

    04:49 Family scapegoat, inherited shame & the roots of addiction

    07:54 Why therapy doesn’t work until you address shame

    09:00 Shame vs. guilt: The toxic cocktail that attacks our sense of self

    12:40 Manipulation, compliance, and the gaslighting of “for your own good”

    13:39 How shame hijacks the body and drives coping strategies

    17:16 Shame shuts down empathy

    19:37 Narcissists, repression, and the Velcro effect of internalised shame

    22:01 Scapegoats, golden children, and not being yourself

    25:54 Imposter syndrome, perfectionism and anxiety are all just shame with better PR

    28:43 Numbing shame with alcohol

    30:51 How not-enoughness fuels drinking

    32:01 Why shame is always toxic and why society says otherwise

    35:41 How children can pick up parental shame, accidentally and unconsciously

    38:39 Drinking to numb, feeling flawed, and repeating the pattern

    39:31 You can’t bully shame into submission

    48:17 What happens when shame is released

    48:42 Why alcohol loses its job when shame no longer needs numbing

    49:28 Where to find Emma Lyons (+free gift for listeners)

    Anna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: https://www.winetowatercoaching.com/unstuck-1

    To further explore your relationship with alcohol, check out Anna’s self-guided programme, The Big Drink Rethink Experiment: https://www.thebeliefscoach.com/the-big-drink-rethink-experiment

    And apply the code POD99 to purchase for just £99 as a podcast listener.


    If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee: https://buymeacoffee.com/bigdrinkrethink


    About the host Anna:

    Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.


    Connect with Anna:

    Website: thebeliefscoach.com

    LinkedIn: linkedin.com/in/annadonaghey

    Instagram: instagram.com/bigdrinkrethink

    Produced by winteraudio.co.uk


    About Emma Lyons:

    Emma Lyons helps women break up with the shame voice that’s been sabotaging their power.

    She’s not here to help you “overcome self-sabotage”, she’s here to help you dismantle the internalized narcissist posing as your inner voice.

    Emma’s work dives deeper than mindset. She exposes the nervous system-level survival responses that keep brilliant women stuck in guilt, people-pleasing, burnout, and invisibility, even after years of therapy, coaching, and healing.

    Her approach blends somatic work, trauma decoding, and intuitive energy healing to guide women out of shame loops and back into embodied self-trust.

    Through her signature framework, The Trauma Matrix, and her new program Evict the Narc Within, Emma calls out the cultural and familial systems that condition women to abandon themselves - and shows them how to finally break free.



    Instagram:

    https://www.instagram.com/trauma.matrix

    LinkedIn:

    https://www.linkedin.com/in/emma-lyons-b482021b3/


    For Emma’s FREE guide: "5 Signs You Need to Break Up with Your Inner Narcissist"

    https://tinyurl.com/nottodaynarc


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