Business

Your Personal Brand with Bethany Shipley

This is the podcast where people come alive to their own exclusive magic & find strategies to work their magic in the real world with authenticity, inspiration & fulfillment.

Grab a fun drink & make sure your pants have ample elastic because life is too short for uncomfortable clothes and boring drinks.
Trajectory changers,… let’s make some magic happen.

Latest Episodes:

Episode 109 | Perceived Loss of Identity with Taylor Nosakhere Oct 29, 2026

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www.bethanyshipley.com

https://www.taylornosakhere.com/

Episode 108 | What To Do If You're Asking "Who Am I Now" Oct 02, 2026

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When life gives you a "Who Am I Now" moment

www.bethanyshipley.com

Episode 107 | Inspiring Active Living Apr 10, 2026

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bethany@bethanyshipley.com

Episode 106 | Beliefs Mar 17, 2026

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bethany@bethanyshipley.com

bethanyshipley.com

Episode 105 | Desires (Vision + Goals) with Joshua Rose Mar 02, 2026

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Bethany Shipley - bethany@bethanyshipley.com

To learn more about the Infinite Banking Concept or connect with Joshua:

Text him: 651-815-2446
Instagram: @thefamilybanker
He offers free education and advice on the Infinite Banking process.

In this episode, Bethany Shipley welcomes Joshua Rose, who was invited to the show after sharing an impressive personal commitment: running a mile every day for over three years. Joshua shares the principle behind this streak—setting "minimum standards" in life—and connects this discipline to his work as a financial guru and his approach to parenting. He breaks down the Infinite Banking Concept and challenges listeners to define their financial future with clarity and discipline.Key Takeaways

The Power of Minimum Standards

Joshua Rose was invited to the show after mentioning that he runs a minimum of one mile every day, a streak that as of this recording has been "a little over three years unbroken," totaling 1,180 days.
He committed to running a mile every day on December 1, 2022, deciding he wanted it to be "a me thing," not a New Year's resolution.
He believes in setting "minimum standards" in five areas of life, with his daily mile being his non-negotiable minimum for fitness.
The five areas for setting minimum standards are: faith, family, fitness, finances, and friendships or relationships.
For faith, his minimum standard involves him and his wife reading the Bible together for 20 to 30 minutes every morning after his run.
For family, he ensures his morning routine doesn't infringe on his children's time, often achieved by waking up earlier.

Financial Minimum Standards and Wealth Protection

Joshua Rose draws parallels between transforming physical health and transforming financial futures, stating that discipline, hard work, and mindset empower individuals to control their wealth just as they control their health.
The prerequisite for his financial advice is simple: you must be able to live on less than you make.
A financial minimum standard for a family or business is to know their two terms: burn rate and days of liquidity (also called a "safe date").

Burn Rate: The cost to run a family or business every day, month, or year.
Days of Liquidity (Safe Date): The number of days a family or business could survive if their income goes away.

The average business in America has only 27 days of liquidity.
Joshua and his wife's minimum/emergency goal for days of liquidity is 180 days (six months), while their comfort zone goal is 365 days.
He advocates for separating investing (separating yourself from control of your money with the expectation of a return) and savings or protection.

The Infinite Banking Concept

Joshua teaches the Infinite Banking Concept (IBC), which comes from the book Becoming Your Own Banker by Nelson Nash.
IBC uses whole life insurance policies to build a pool of capital that individuals and families can own, control, and use to finance things (like houses, cars, and businesses) without a traditional bank.
The problem IBC addresses is that people finance everything, either by getting a loan and paying interest to a bank, or by paying cash and giving up the interest they could have earned.
Analogy: Cash flow is a river, and a whole life policy is like a dam that collects a pool of capital.

Teaching Children Financial Discipline

Joshua and his wife are teaching their four young children (ages five, four, two, and five months) about money.
Their five- and four-year-olds are learning to budget their money into three categories: saving, giving, and spending.
Their goal is to teach their kids that saving 50% of their income is a normal habit, a stark contrast to the average American who saves less than 5%.
To help his young children earn money, he sometimes drops quarters on the ground for them to "find" while cleaning.
He rewards "uncommon help"—going "above and beyond" the expected chores—with money, sometimes as a surprise to prevent tying their desire to help only to money.

Episode 104 | Intuition with Linda Eastburn Feb 23, 2026

Show notes

Linda Eastburn Book: https://amzn.to/4qQCZPk

Bethany Shipley: www.bethanyshipley.com

Your Magic Program: https://bethanyshipley.myflodesk.com/yourmagic

Email me: bethany@bethanyshipley.com

Linda Eastburn is an author of four books, a real estate investor, and an intuition coach and guide.1

Linda's most recent book is titled S.P.I. Your Way to Power and Success, which is about creating deliberate intuition for the manifestation of a positive life. This book is available on Amazon and is the latest of her four books.4 5

Linda teaches others to actively engage their intuition by creating and taking in questions to have a daily dialogue, rather than letting it "randomly happen".13

Linda learned a practical application of intuition called remote viewing after hearing a lecture about the Russian remote viewing program. Remote viewing is "being able to see it without seeing it with your eyes".14 15

To test her intuition, Linda would randomly select an address from the phone book for a street she had never visited, connect with it, and then describe the property before driving by to check the accuracy.17
She initially described a house, getting two details wrong (transposing the garage and the color), but the next-door property was the baby blue house she had first seen, which made her realize she had to watch out for being drawn to a "target that's more interesting" than the one she was focusing on.18
Linda found that she had an 85% success rate in seeing things correctly, but when she was wrong, she was "totally wrong," leading her to conclude she could trust it, but not 100%.19

Linda began real estate investing in the 1980s.21
In 2003 or 2004, she received a clear intuitive message to sell her real estate.22

In 2008 and 2009, she started reinvesting when prices were low, allowing her to triple her money as the market recovered.25
She and her ex-husband started small, putting the profit from flipping houses toward paying off the loans on their rental properties, which allowed them to build equity and owe almost nothing by the time of her divorce.26
After her mother had a stroke in 2013 and needed 24/7 care, Linda quickly bought and restored 12 houses to generate the income needed to support her parents' care. She saw this as an insight (a predictive insight) to take action, rather than a warning.27 28
Linda operates her real estate business with a humble and empathetic attitude, treating her tenants "fairly and justly".29

Linda notes that most people think of intuition as warnings (e.g., "don't get on that plane") that signal anxiety or fear to keep them out of harm's way.30
Linda prefers to take charge of her intuition by asking questions rather than waiting for it to randomly come in.31
Intuition will deliver opportunities if you ask for them, but if you constantly ask for a "safety net," that's what you will receive. She tends to have more positive experiences with her intuition by being pollyanna (optimistic).32 33

Synchronicity, which Linda describes as "an amazing thing," has been a prominent part of her life.
She believes that we "live past, present and future simultaneously" and that our thoughts are connected to all of these various connections.34
Linda suggests that reality is more "interconnected" than people realize, referring to consciousness as a "singular universal type of mind" where past, present, and future all exist.35
She advises people to keep a journal to record these events, as this helps retain the information of how often they occur.36
Linda's book S.P.I. Your Way to Power and Success emphasizes that people "contribute to creating" reality and that one should focus on seeing the most positive outcome possible because the person's "light is going to shine on that".37
She warns against the ego, explaining that she always has to work from her heart center with "a lot of love and empathy" for the person she is guiding, otherwise she loses her "truth detector".38