The Artist Entrepreneur Podcast

47 - More Q&As with Catherine Nov 10, 2022

Catherine is back with a new solo episode where she answers more of your art business related questions. So many of you have reached out over the last few weeks and months with questions about your art career so it was only natural to address them in a podcast episode. Today, four of your most common questions about business, marketing, creativity and so much more will be answered! Thank you to everyone who takes the time to send a note, it’s been an absolute pleasure to get to know you and your journey. It’s because of your support, engagement and encouragements that this podcast is still going strong after 2.5 years! So please, do continue sharing the podcast with your friends and sending your feedback, it means more than you think. This is the last episode recorded in 2022, we will be taking a break for the holidays and start recording new episodes in January so stay tuned for new content in the new year!

Conversation Highlights:

The grass isn’t greener for other artists and that’s a fact
You don’t have to do it all, you have to do what works for you and your business
What you need to get started selling your work

PLUS: Some updates on what I’ve been doing and how my businesses are going.

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46 - Building Strong Relationships with Galleries Sep 22, 2022

Welcome to a brand new episode of The Artist Entrepreneur Podcast! On today’s episode, Catherine gives an update on how she’s been doing, her time away and the decisions she’s recently made to continue enjoying her entrepreneurial journey. We then move on and meet Christine O’Donnell, Owner and Director of Beacon Gallery in Boston’s South End. Christine’s story is fascinating: she spent 12 years working and teaching in France, Hong Kong, and Singapore before returning to her hometown of Boston to follow her passion for the arts. During today’s interview, Catherine and Christine discuss how it is to start a new business without any “contacts” in the industry, being a woman in the arts, and how artists can build solid and valuable relationships with galleries.

Conversation Highlights:

Why Christine decided to open a brick and mortar gallery and not only go online
How the pandemic gave her the opportunity to restructure her business
What she appreciates from artists she represents.

PLUS: The gallery-artist relationship is a partnership, not a parent-child relationship

Links and resources:

Website: https://beacongallery.com/

Instagram: https://www.instagram.com/beacongallery/

Working with art galleries? Your Qs answered by a gallerist: https://youtu.be/YNk1TWvS00c

One Year After Beeple, the NFT Has Changed Artists. Has It Changed Art?: https://www.nytimes.com/2022/03/03/arts/design/nft-art-beeple.html

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045 - Successfully crowfunding your art project Jul 12, 2022

The podcast is back! On today’s episode, Catherine gives an update on her new side-business and continues sharing what she’s been learning, or rather, what she’s been reminding herself through this exciting new journey. Then, we move on and meet Ryan Claytor, the Coordinator of the Comic Art and Graphic Novel Minor and Assistant Professor at Michigan State University where he teaches Comics Studio courses. His most recent book, "A Hunter's Tale", is a comic Claytor illustrated using his late grandfather's poem about empathy as a script. During today’s interview, Catherine and Ryan discuss how his most recent comic book was launched via a wildly successful crowdfunding campaign, fully funding its first day and finishing well beyond its initial goal. They also talk about how and why he wanted to teach his students how to sell and market their work. The nuggets of wisdom Ryan shares about successfully showing up in your art business throughout the episode are priceless!

Conversation Highlights:

Why marketing and selling your art doesn’t have to be hard.
How it all starts with community.
What you can do to ensure that your own crowdfunding campaign is successful.

PLUS: If you want to make art, you should make money with your art!

Links and resources:

Website: www.ElephantEater.com and ahunterstale.com

Patreon: www.patreon.com/RyanClaytor

Instagram: https://www.instagram.com/coinopcarnival/

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

044 - Balancing Creativity and Marketing in your Art Business May 11, 2022

On today’s episode, Catherine starts by giving an update on her life and new business venture. She also shares three things she learned when she launched last month. After her update, she is joined by Jessica Poundstone, an artist living in Portland, Oregon. In her words, Jessica believes art is part of a self-care practice that changes the way we see, think & feel — and ultimately changes us! Her highest hope is that her work — which is primarily about exploring how color can make us feel — will be a continuous source of joy, playfulness, and meaning for her collectors. During the interview, Jessica and Catherine talk about her artist journey and how she was able to go from part-time to full-time artist last year, how her perception of email marketing has changed and other interesting topics such as licensing your art and so much more!

Conversation Highlights:

Going full-time as a professional artist doesn’t have to be an “all or nothing” approach.
The importance of setting boundaries and having a self-care routine to thrive as you are growing your art business.
Why every artist needs an email list.

PLUS: Give yourself a little creative honeymoon!

Links and resources:

Jessica Poundstone:Website: www.jessicapoundstone.com Instagram: www.instagram.com/jessicapoundstone Pinterest: https://www.pinterest.com/poundstone

Catherine’s new flower business:Website: www.montfleur.ca Instagram: https://www.instagram.com/montfleur.flowers Facebook: https://www.facebook.com/Montfleur.flowers

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

043 - Making Space for your Creative Process Mar 24, 2022

On today’s episode, Catherine interviews Camilla Sironi, author and entrepreneur based in Quebec, Canada. Born in Italy to a French mother and an Italian father, Camilla has been avidly cultivating her passion for literature since childhood. Founder of a communication agency with a social vocation and mother of two young children, she published her first novel, Yet, I am here, in 2020 and will publish her second book later this year. Besides adult fiction, Camilla also writes poetry and children's stories. During the interview, Camilla and Catherine talk about what it means to become a professional creative, carving time for creativity when you have a busy schedule, and the necessary grace we all need to give ourselves as we embark on new creative endeavours.

Conversation Highlights:

Why thinking about your audience when creating is important as you go from hobbyist to professional.
How, as an entrepreneur, you get to decide how you “use” your time.
What Camilla does to stay accountable, make sure she takes advantage of her creative time, and… push through resistance!

PLUS: The importance of giving yourself the opportunity to be imperfect and vulnerable.

Links and resources:

Facebook: https://www.facebook.com/CamillaSironiauteure

Instagram: https://www.instagram.com/cami_sironi/

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

042 - Carving your Niche as an Independent Artist Feb 24, 2022

On today’s episode, we meet Gwyneth Leech, a visual artist living and working in New York City. Her focus is the visual drama of construction sites in Midtown Manhattan, where she is recording the incremental yet rapid building process as the city undergoes major physical and demographic changes. Leech's fascination with construction sites as subject matter dates to 2015, when a 40-story building began to go up in front of her studio window on West 39th Street. She was losing a view she loved, but she decided to give this unwelcome change her full attention and made scores of drawings and paintings as the new building rose past her13th floor workspace and blocked the view. During the interview, Gwyneth and Catherine talk about the niche she carved for herself, her wonderful career as an independent artist and the unexpected group of collectors that now purchase her art.

Conversation Highlights:

Why Gwyneth turned an unfortunate event into an opportunity
How she was able to work with a group of collectors that even galleries can’t get a hold of
Why the know-like-trust factors are so important to understand the long sales cycles in the art world

PLUS: If you can’t get them to come see your work, take the work to them!

Links and resources:

Website: www.gwynethleech.com

Instagram: https://www.instagram.com/gwynethleech/

The Monolith documentary: https://www.gwynethleech.com/documentary

Interview in Modern Steel Construction Magazine: https://lsc-pagepro.mydigitalpublication.com/publication/?i=728374&article_id=4156445&view=articleBrowser&ver=html5

Podcast: https://www.aisc.org/modernsteel/resources/field-notes-podcasts/

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041 - Growing as an Artist through Commissions Feb 10, 2022

Here we are, new year, new episodes! After a brief break, Catherine is back with new guests and new topics, but the conversational tone you are all used to stays the same! On today’s episode we meet Heather Hancock, a Chicago-based mixed media artist who works with glass. Her art is inspired by how people are engaged by information in the natural and built worlds. Heather celebrates 15 years as a professional artist after working for over a decade in the health care system. On today’s episode, we talk about the challenges of going from a full-time job to a full-time artist-entrepreneur, the process of connecting and working with art consultants and how Heather has carved a great niche for her art.

Conversation Highlights:

How Heather connects and conveys her work with art consultants
How commissions can help an artist explore and grow
Why setting up systems for follow-ups has helped her grow her business

PLUS: The importance of knowing what you are interested in creating for your clients

Links and resources:

Website: https://heatherhancock.com/

Instagram: https://www.instagram.com/heatherhancock.art.studio/

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

040 - Q&A With Catherine Dec 09, 2021

This is episode 40! Thank you so much for your amazing support over the last 18 months. When I started on this podcasting journey, I never thought I would reach 40 episodes. It’s because of your support and encouragement that I’ve been able to do this. So please, do continue sharing the podcast with your friends and sending me your feedback, it means more than you think. Today, I’m doing something I haven’t done for a while, and that is a solo episode! On this episode, I’m answering 8 of your most burning questions on topics related to artist-entrepreneur mindset, sales strategies, and tips to take action on in your business. This is the last episode recorded in 2021, I will be taking a break for the Holidays and start recording new episodes in January so stay tuned for new content in February 2022!

Conversation Highlights:

Why you need to start training people to buy from you
How and why you need to set boundaries with your clients
What are the keys to a successful relationship with your gallery

PLUS: What your next steps should be as you are starting to plan for the New Year, and so much more!

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

039 - Building a Profitable Mural Business Nov 25, 2021

On today’s episode we meet Roxy Prima and Phoebe Cornog, the co-founders of Pandr Design Co., a San Diego-based mural company. Their mission is to create designs that not only enhance their clients’ brand image, but that will also increase their staying power. Over the years, Roxy and Phoebe have painted over 225 murals all across the United States and in a few countries as well! Phoebe and Roxy are well seasoned artist-entrepreneurs who have learned many important lessons along their entrepreneurial journey and the best part is that they are very transparent about it. In today’s episode, we talk about the pressure of creating work for clients, charging for your services in a sustainable way, the importance of having contracts and how demonstrating leadership is so important to gain your client’s confidence.

Conversation Highlights:

Why it’s important to value yourself and your work if you want your clients to do the same
How to set boundaries in your business so your clients don’t make your like difficult
How to know if it’s time to raise your prices

PLUS: It’s ok to pitch your work!

Links and resources:

Website: https://www.pandrdesignco.com/

Instagram: https://www.instagram.com/pandrdesignco/

Book: https://www.amazon.com/Wonder-Walls-Transform-Geometrics-Techniques/dp/1635862779

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

38 - Self-Love and Entrepreneurship Nov 11, 2021

My guest today is visual artist from Madison (Wisconsin) is Rae Senarighi / AKA the Transpainter. Rae likes to describe himself as your average non-binary cancer survivor inspiring self-compassion, activism and gender resilience via unapologetic portraiture and typography. Rae champions storytelling through art, working to create accurate and celebratory representation of the transgender and non-binary community in the fine art world and beyond. Rae’s work has been featured internationally through media and news outlets, including Netflix. While listening to the episode, you’ll soon discover that there is nothing average about Rae who is on a mission to spread self-acceptance and love. On today’s episode, we discuss Rae’s personal and professional journey and also how concepts such as self love and acceptance can be part of any artist’s entrepreneurial journey.

Conversation Highlights:

Why you need to chose authenticity over ego in your work and business
How getting clear on your vision and then letting go of it is key to creating amazing opportunities
How to get over negativity that comes up when comparing yourself to others

PLUS: Are you treating your art practice with respect?

Links and resources:

Website: www.transpainter.com

Instagram: https://www.instagram.com/transpainter/

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037 The Role of Curators in the Art World Oct 28, 2021

Our guest today is Aga Pindera, Head of the Research Center at the Muzeum Sztuki in Łódź where she explores cultural policies, history, and the organization of art institutions, including grassroots and independent initiatives. She has curated several international group exhibitions including at the Venice Biennale. Today, we discuss together the role of curators, exhibitions, and museums in general and Aga shares with us the story behind the museum she currently works in as well as the most recent exhibition she co-curated called “The Avant-Garde Museum” exhibition on view at the Muzeum Sztuki until the end of February 2022. Aga’s and the Museum Sztuki’s stories are absolutely fascinating! This is a great episode if you’ve ever wanted to know more about curators’ role in the art world.

Conversation Highlights:

How curators can act as a mediator between artists and the public
Why building a strong network can lead to great opportunities for your career
How artists and curators can collaborate together

PLUS: Art history lessons from one of the oldest museums of modern art in the world!

Links and resources:

Website: https://msl.org.pl/en/
Instagram: https://www.instagram.com/muzeumsztuki/

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036 - Engaging Your Audience Oct 14, 2021

Our guest today is David duChemin, a best-selling author, photographer, and a bit of a firebrand where the creative life is concerned. David spent the last fifteen years travelling the world as a humanitarian photographer, and leading creativity workshops. Drawing on a previous twelve-year career in comedy, David has great wisdom to share on the importance of consistently building and engaging with your audience as an integral part of your marketing plan. Catherine and David discuss the ups and downs of being a creative, the importance for artists to understand and do their own marketing and how vulnerability and empathy are key to authentic and successful marketing.

Conversation Highlights:

How to make your marketing a gift for your audience
What you can do to market your work if you don’t enjoy writing
Why social media is good, but not as good as email marketing

PLUS: What’s the opportunity that you are missing?

Links and resources:

DavidduChemin.com
theaudienceacademy.com
ABeautifulAnarchy.com
mycontactsheet.com

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035 - The Art of the Pivot Sep 30, 2021

My guest today has been an active studio artist for over twenty years. Chris McAdoo is also the Director of Strategy and Engagement for the Knoxville Entrepreneur Center, home to the first official ETSY Maker City. As you will discover, it’s following a life-changing event that Chris learned the art of the pivot. Our conversation covers topics that are familiar to the podcast but that we’ve never really discussed in such depth. Chris and I talk about defining your WHY and your values as an artist and the importance of deciding what we want to be but, more importantly, what we don’t want to be.

Conversation Highlights:

How getting clear on your WHY makes your marketing much easier to execute
What it means to define your values and act on those values
The importance of developing partnerships and asking for help in your life and business

PLUS: Why you should have no room for the starving artist myth in your life.

Links and resources:

Website: https://chrismcadoo.com/ https://themakercity.org/ https://knoxec.com/
Instagram: http://instagram.com/chrisvmcadoo_art https://www.instagram.com/knoxec/

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034 - Getting Over the Fear of Promoting Yourself Sep 16, 2021

Anne Tochka is a visual artist based in Cape Cod. Before becoming a full-time painter, she attended Pratt Institute in Brooklyn, NY. She now brings this training to her current work, using brush strokes and color to describe the complex beauty in her surrounding world. Anne is the perfect guest to talk to about how you can go from very resistant when it comes to promoting yourself to finding strategies that fit your style, are authentic to who you are, and… that actually work! Anne was so gracious during the interview sharing what has worked and not worked in her art journey and how artists can and should get over their fear of marketing.

Conversation Highlights:

How narrowing down your business’ focus facilitates your marketing
What you can do about the voice of resistance that says you can’t promote yourself
Why you need to be ready to invest in yourself before asking your clients to invest in your art

PLUS: A bunch of great nuggets of wisdom to help you promote your art!

Links and resources:

Website: https://www.annetochka.com/
Instagram: https://www.instagram.com/annetochka_studio/

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033 - Jason Pickleman - Bridging Gap Between Fine Art and Commercial Art Sep 02, 2021

As an artist and business owner, Jason Pickleman has been bridging the gap between fine art and commercial art his entire career. He has created a body of work both conceptual and popular, applying media as varied as neon, offset printing, silkscreen, collage, and photography. On the other hand, Pickleman’s studio, the JNL graphic design, specializes in the creation of graphic ephemera of unique cultural significance such as exhibition catalogues and brand logos. On today’s episode of The Artist Entrepreneur Podcast, Catherine and Jason discuss how to build an art career with a long term, slow and steady, vision as well as great work ethic. An insightful episode filled with nuggets of wisdom for artists who juggle multiple projects or stream of income in their business.

Conversation Highlights:

How being creative is similar to being an athlete
Why it’s so important to “put in the time” without any expectation of outcome
How to tend to your art career as if it was a garden

PLUS: Jason shares his one secret to a happy fulfilling art career!

Links and resources:

Website: http://pickleman.art/ https://www.jnldesign.com/
Instagram: https://instagram.com/pickleman.art/ https://www.instagram.com/jasonpickleman/

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032 - Taking care of your mental health Aug 19, 2021

Kim McNeil likes to say that in another life, she would have been a wildlife biologist. She eventually decided that painting wildlife was more her style. Like many artists, Kim began painting as a child. During this interview, she shared how for almost twenty years, she didn’t so much as look at a sheet of drawing paper. But, after searching for an outlet to manage the trauma caused by several painful life events, she went back to the one thing that felt most natural to her: art. Many people, especially outside the art world, think that being an artist is smooth sailing. That isn’t exactly how things happen for many. Hopefully, today’s episode will encourage you to prioritize your mental health because, without a healthy mind, it’s almost impossible to have a healthy art business.

Conversation Highlights:

Why it’s ok if you are not a full-time artist (yet)
How social media can become a source of stress, and what you can do about it
Why you are responsible for creating your own “mental health toolbox”

PLUS: There is nothing wrong with you, you deserve to be healthy!

Links and resources:

Website: https://kimmcneil.ca/
Instagram: https://www.instagram.com/kimmcneilart/

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031 - The inspiring story of Artists for Humanity Jul 08, 2021

This is what we call a feel-good episode! Susan Rodgerson has an education in Fine Arts, but that’s all she will say about herself because she prefers talking about Artists for Humanity, an idea that started as a small and temporary side project. Because of her persistence and dedication, AFH grew over time, from a few participants and a 500 square feet studio to over 300 participants and a 10,000 square feet location that provides under-resourced teens the keys to self-sufficiency through paid employment in art and design. So many nuggets of wisdom are shared in this episode that will inspire artist-entrepreneurs from all walks of life. Enthusiasm, love, and benevolence describe well the overall tone of this episode.

This episode is supported by Wireframe, a podcast all about creativity and design.

Check it out here: https://link.chtbl.com/wireframe?sid=podcast.theartistentrepreneurpodcast or on your favorite podcast app.

My thanks to Wireframe for their support of The Artist Entrepreneur podcast.

Conversation Highlights:

How a small project with no budget grew and became a success.
How Susan felt as an artist becoming an entrepreneur.
How to get bigger companies interested in your projects.

PLUS: Build, learn, invest! Then build, learn, invest…

Links and resources:

Website: https://afhboston.org/

Instagram: https://www.instagram.com/afhboston/

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

030 - Protecting Your Art Business Jun 24, 2021

Our guest today is not your average attorney. Far from it! Seth Kaplowitz has a very impressive background as legal counsel and commercial advisor to a wide range of businesses, and not only in the US but internationally as well. Seth founded Kaplowitz Firm in 2012 in order to bring his practical and legal experience directly to businesses and entrepreneurs and to foster an environment where clients would be treated more like partners than customers. Since Seth’s practice is focused on working with lifestyle brands, creatives, and design professionals, he was the perfect guest to talk about all the important legal aspects to consider when growing your art business. Together, Catherine and Seth demystify the client-attorney relationship and why it is so important to protect your artist brand… Even if you think you can’t afford it. Actually, you can’t afford to not listen to this episode!

This episode is supported by Wireframe, a podcast all about creativity and design.

Check it out here: https://link.chtbl.com/wireframe?sid=podcast.theartistentrepreneurpodcast or on your favorite podcast app.

My thanks to Wireframe for their support of The Artist Entrepreneur podcast!

Conversation Highlights:

Why you should always consider a contract with a client.
What you can lose by not consulting an attorney.
Which factors influence royalties.

PLUS: If you don’t do it for yourself, do it for your legacy!

Links and resources:

Website: https://www.kaplowitzfirm.com/

Instagram: https://www.instagram.com/kaplowitzfirm/

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

029 - Getting started on your creative journey Jun 10, 2021

Our guest today is a Musician and Educator, hailing from just outside New York City. Connor Frost toured extensively both as a solo act and with his band and started an education company to help emerging musicians write and release their first album. Catherine and Connor discuss throughout this episode the similarities between what it takes to become a successful musician and a successful visual artist. They also talk candidly about the mindset and habits artists from any discipline need to develop to pursue a professional career. Starting with these words: “Art is meant to be shared. Get it out there!”

This episode is supported by Wireframe, a podcast all about creativity and design.

Check it out here: https://link.chtbl.com/wireframe?sid=podcast.theartistentrepreneurpodcast or on your favorite podcast app.

My thanks to Wireframe for their support of The Artist Entrepreneur podcast!

Conversation Highlights:

What are the roots of perfectionism (and how you can manage them)
Why you need to be humble about your career.
What kind of habits you should develop to support your creativity.
Who can become your worst enemy.

PLUS: “The Key to Success is to Start Before You’re Ready!” (Marie Forleo)

Links and resources:

Website:

http://www.connorfrost.com/juststart

http://www.connorfrost.com

Instagram: http://www.instagram.com/connorlfrost

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EPISODE 028 – The Power of Public Relations May 26, 2021

Our guest today is Christina Ioannou, a Zurich, London, and Athens-based multilingual PR professional. With a background in Communication & Mass Media and Art Administration & Cultural Policy, Christina always knew she was going to have a career that would impact the arts. Today, she specializes in creating strategic communication solutions for artists and art organizations. During the interview, she had quite a few tips to share that artists from all walks of life can act upon when it comes to building their online brand and growing their visibility. While PR is a professional specialty, Catherine and Christina discuss how artists can get started doing some of the work themselves to get more exposure for their work.

Conversation Highlights:

What a PR firm does, and what PR really is.
How you can start building a PR network.
Why you should start locally, with small steps.
How to prepare for a press interview.

PLUS: How to work on your messaging to tell a good story!

Links and resources:

Website: https://www.ccicomms.com/

Instagram: https://www.instagram.com/ccicomms/

Twitter: https://twitter.com/ChristinaIoannu

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027 - Everything you need to know about NFTs May 12, 2021

NFTs are the cool new thing in the art world at the moment, and we can probably all agree that they are here to stay. My guest is very enthusiastic about them, yet prudent. Yuri Cataldo is Co-Founder and General Partner of Athenian Venture Capital and Co-Author of the blockchain book “Be Left Behind”. But before he got into all of this, Yuri was first classically trained in theatre as a set & costume designer. He worked on Broadway and later became an entrepreneur, starting multiple ventures. He became involved with cryptocurrency when a business he worked with started accepting it as payment, and then became an expert in that field when he wrote a book on the topic. In this episode, Yuri explains at length what NFTs are (and aren’t) with clear explanations and examples.

Conversation Highlights:

What NFTs are and are not.
Why NFTs are both amazing and garbage.
Why artists should learn more about NFTs.
What the pros and cons of NFTs are

PLUS: Don’t forget the taxes!

Links and resources:

Website: www.yuricataldo.com and www.athenian.vc
Instagram: https://www.instagram.com/ycataldo/
Book: Be Left Behind
Great Explainer of NFTs from Wax: https://medium.com/wax-io/the-beginners-guide-to-nfts-and-how-to-get-them-on-wax-8c377f008f0e
How to make an NFT for beginners: https://www.youtube.com/watch?v=0NmmF9lJBlU
General article on NFTs from the NY Times: https://www.nytimes.com/2021/03/11/arts/design/what-is-an-nft.html

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

026 - Doing things your way, even when people say you shouldn't Apr 28, 2021

Multi-disciplinary and multi-talented, our guest today is an entertainer, beauty queen, speaker, author, and…speed painter! Jessica K. Haas was brought up by a single mother who could barely make ends meet but never gave up. After discovering speed art at the age of 15 through her determination to be authentic to her true artistic talent in a pageant talent competition, Jessica has been a speed artist for over half her life. Against the advice of experienced people, among which some of her art teachers, she took her supposed “weird” ideas and made them happen. A must-listen episode for all artists in need of inspiration and reassurance that it’s ok to do “your thing”.

Conversation Highlights:

Why you should do “you” and let others do “them”
When it is appropriate to show your art for “exposure”
How any experience is either a gain or a lesson learned

PLUS: You’re not doing it wrong, you’re doing it “new”!

Links and resources:

Website: www.jessicakhass.com

Instagram: https://www.instagram.com/jessicakhaas/

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

025 - Working with artists and opening a gallery during a pandemic Apr 14, 2021

Our guest today has an amazing story to share, one that started at the age of four when he sold his first painting. David Kovats was born in Hungary, surrounded by art. Throughout his career, he had the opportunity to work for Sotheby’s, and together with his sister, he founded Dobossy Auctions in Budapest, which stimulated the secondary market of Hungarian contemporary art with its unique and fresh approach. In 2020 he had the brave (or crazy) idea of opening a gallery in London that would represent Eastern European contemporary artists whose work remained absent from the international market. Throughout the interview, David and Catherine candidly discuss the ups and downs of working in the art world and how collaborations between artists and gallerists can be built for mutual success.

Conversation Highlights:

How David finds artists he is interested in representing
Why firmly believing in what you do is the first step to turning any idea into reality
Why a trusting relationship with your gallery is of the utmost importance

PLUS: What is your one-sentence vision?

Links and resources:

Website: https://davidkovats.com/

Instagram: https://www.instagram.com/davidkovats_gallery/

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EPISODE 024 – Being a woman and a mother in today's art world Mar 31, 2021

If you've ever stopped and wondered if was possible to have it all, meaning a successful artistic career while also being a loving partner and mother, then you will love to hear our guest’s thoughts on today's podcast episode. Mauren Brodbeck was surrounded by artists while growing up, and there was never a doubt in her mind that she would also become a professional artist herself. The real question was: which medium to choose? What she ended up studying and how her career developed is fascinating! Not only is she now a multisensory visual artist and singer-songwriter, but she made it all happen while being in a relationship and becoming a mother herself. She learned a lot along the way, and while still learning, she can now talk about what it means to be a woman and artist-entrepreneur in today’s world. We promise this episode will give you plenty of food. And yes, this one is for men too!

Conversation Highlights:

Why women need to embrace and integrate all aspects of their lives – not separate them!
Why you should never compare yourself to other women
How to find your own personal balance in life

PLUS: You don’t need to prove anything to anyone – listen to yourself!

Links and resources:

Websites:

www.maurenbrodbeck.com

www.rawradical.com

Instagram:

https://www.instagram.com/maurenbrodbeck/

https://www.instagram.com/rawradical/

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023 - Demystifying artist collaborations Mar 18, 2021

Our guest on the podcast today is Sima Schloss, an NYC-based artist and art history teacher who defines herself as an abstract expressionist. Throughout her conversation with Catherine, Sima shares the evolution of her artistic journey and how artist collaborations became an important part of her creative process. If you ever wondered if artist collaborations could be a way for you to develop your art career or simply get unstuck creatively, then this episode will give you much to think about, and, hopefully, great tools to set-up your partnerships and creative collaborations.

Conversation Highlights:

How to set-up artist collaborations
What collaborations can bring to you and your work
Why you should focus on the process, not the end result

PLUS: Why getting 100’s of rejections is actually a good thing.

Links and resources:

About Sima :

https://www.simaschloss.com/

https://www.instagram.com/simzee/

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Episode 022: Building your career as an illustrator Feb 17, 2021

Our guest today is the fabulous children’s book illustrator, Christine Battuz! Upon getting her Masters in Fine Arts in Italy, Christine put together a portfolio and started reaching out to advertising agencies where she thought she could get some work. The first Artistic Director she met told her that she should become an illustrator because she was clearly gifted. At that point, she didn’t even know (nor believed) that she could actually make it her profession! She started her career as an independent illustrator and is now represented by an NYC-based agent. It’s not to say that she did not have a few challenges or disappointing experiences along the way. In today’s episode, Catherine and Christine explore the artist’s professional path and all the ups and downs that make it a journey.

Conversation Highlights:

How to look for an agent, and what he/she can do for you
Why you need to build a trusting relationship with an agent
What are the characteristics of a good working space

PLUS: Why you should be willing to accept challenge and criticism as part of the journey

Links and resources:

About Christine :

https://www.behance.net/ChristineBattuz

https://www.illustrationquebec.com/en/portfolios/auteurs/christinebattuz/

https://www.kuizin.com/illustration

https://www.instagram.com/kuizin/

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Episode 021 - Getting your personal finances in order Feb 03, 2021

Our guest today is not only an artist, but she is also a financial planner and investment advisor. Christina Empedocles likes to say that she started her artistic career at the worst time possible: in 2008 when the financial world crashed and galleries were closing. These unfortunate events led her to start educating herself on the topic of personal finances and to develop a career advising artists, creatives, and entrepreneurs from all walks of life, on how to build better habits around their personal finances. During this episode, Christina and Catherine discuss how and why artists can start taking control of their finances today.

Conversation Highlights:

How going into debt to finance your art career can turn to a vicious cycle
Why it’s not a good idea to drop everything and be a full-time artist at once
How tracking your expenses can give you confidence and be empowering
Why your time is your most valuable resource

PLUS: The most forgotten expense - and the number of bank accounts you should have!

Links and resources:

Website: www.insightpersonalfinance.com

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020 – How to push through fear and stand out in a crowd of good artists Jan 20, 2021

Our guest today is Jen Kiaba, an artist and educator who grew up in the infamous Unification Church, a religious group referred to as a primary example of a cult. After escaping a forced arranged marriage, she fought her way out of the cult and went on to earn her BA in Art History at Bard College. She now has a flourishing art practice and career and she also writes and speaks about art, healing, and their intersection. Together, Jen and Catherine talk about the challenges and insecurities that come with building an art career, especially when everyone else seems to have it all together, and how there will always be reasons or excuses to give up, but that it’s up to you to turn your vision into reality. This episode is so packed with sound advice, you’ll want to go back to it…and not just once!

Conversation Highlights:

Why patience is key throughout your artistic career
The reason why consistency in your art practice will pay off in the long run
How to safely overcome the fear of rejection

PLUS: Why “noes” are as important to celebrate as “yeses”!

Links and resources:

Website: www.jenkiaba.com Instagram: instagram.com/jenkiaba Facebook: facebook.com/jenkiaba

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

019 – New year planning and habits Jan 06, 2021

Here we are! 2021 is here… At last! The beginning of the year is the perfect time to plan for what’s to come. Will this be another podcast episode about new years resolutions? Absolutely not! Most people don’t follow through on their resolutions anyway because they say they lack motivation. Yet, following through has nothing to do with motivation. In this solo episode, Catherine walks you through you what it takes to plan for a successful year!

Conversation Highlights:

How and why you should debrief on the year that just ended
Why a clear vision is the backbone of your art business and career
Why FOCUS should be an important word, if not your word of this new year

PLUS: My special wish for you in 2021!

Links and resources:

Follow Catherine on Instagram: @catherineorer
Check out The Artist Entrepreneur for more info and resources!

Don’t forget to follow Catherine and The Artist Entrepreneur on social media, and subscribe to the newsletter to get updates, advice, and free resources!

EPISODE 018 - Finding your niche as an artist Dec 16, 2020

In today’s episode – the last one of 2020 already (or should we say finally?)! – our guest is Nicola Bennett, a New Zealand-based abstract painter whose work is inspired by food. According to her, the sensory pleasure of cooking can be compared to that of painting, and the experience of sharing a meal is similar to the connection she likes creating with her clients. Together, Catherine and Nicola discuss this artist’s journey to becoming a professional artist and how connecting and building relationships with people interested in her work is what made her start loving marketing and sales.

Conversation Highlights:

Why you should find what excites you about your work – and share it
How to balance online and offline actions
Why you should be kind to yourself and love your work

PLUS: Wanna find your niche? Let us explain how to frame it instead!

Links and resources:

Instagram: @nicolabennettart Website: www.nicolabennett.co.nz

“Even if you don’t understand what the bird is signing, you can still enjoy listening to it.” -Nicola Bennett

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

017 – How to focus on your art when life keeps getting in the way Dec 03, 2020

My guest today has one of the most unusual career paths. A British artist who is completely self-taught, Chris began painting following two separate incidents of cancer, and a work-related back injury which saw him unable to work for many months. These life-changing events forced him to take stock and re-evaluate his life and career. Today, Chris is a prolific painter with a loyal international client base. His story is not only moving and inspiring, but it also demonstrates that where there is a will, there is always a way.

Conversation Highlights:

Why discipline is a key component in producing art
How “rejection” can actually help you move forward
Why being an artist is not a job (although you can make a living out of it)

PLUS: A new way to look at perfection!

Links and resources:

Website: https://www.chriscyprus.com

Instagram: https://www.instagram.com/chriscyprus/

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

016 - Should I sell my work at art fairs? Nov 18, 2020

In today’s episode of The Artist Entrepreneur Podcast, James Miille and Alex Mitow, founders of Superfine! Art Fair, talk openly about why art fairs should be part of any professional artist’s marketing plan. With Catherine, they walk us through what makes an art fair interesting for artists and collectors alike and also talk about what artists should look for when choosing an art fair to sell their work. James and Alex are very generous throughout the show, sharing tips and ideas of what works and what doesn’t when you present your work at art fairs. Get your pencil and notebook ready because this is a value-packed episode!

Conversation Highlights:

Why connecting with your potential buyers in person is so important
How participating in art fairs becomes a long-term process
How to show up at art fairs and be successful

PLUS: A very important tip about your pricing!

Links and resources:

Website: https://www.superfine.world/

Instagram: https://www.instagram.com/superfineartfair/

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

015 - How to follow through with self-belief Nov 04, 2020

If you want others to believe in you and your art, you’ll have to believe in yourself first. Do you often notice doubt, resistance, and procrastination arising in your art practice? Do you even sometimes catch yourself having negative thoughts about… yourself? All those occurrences are a waste of time and energy. They bring you down, prevent you from growing, and slow your progress… to the point of killing your motivation and ability to follow through on your projects and dreams. There are ways to overcome all that. In this solo episode, Catherine shares very concrete steps you can take to dig yourself out of this mess and bring more confidence to your art business and career.

Conversation Highlights:

Why you need to stop comparing yourself with others
What to do with your never-ending list of to-do’s
Why willpower alone won’t do the trick

PLUS: What “accountability” can do for you.

Links and resources:

Follow Catherine on Instagram: @catherineorer
Check out The Artist Entrepreneur for more info and resources!

Don’t forget to follow Catherine and The Artist Entrepreneur on social media, and subscribe to the newsletter to get updates, advice, and free resources!

014 - Being a multi-passionate artist Oct 21, 2020

How can one person pursue a passion for art, architecture, design, and college football? We answer that question today with our very special guest, Brandon Surtain! Throughout his college years, Brandon developed many fields of interest and was able to invest himself in each of them… with success! Although Brandon seems quite calm, he assures us that not all of it happened gracefully. Listening to everything he’s achieved and is currently working on will surely inspire you to pursue your own projects as a multi-passionate artist-entrepreneur.

Conversation Highlights:

How art and sports have cohabited throughout Brandon’s studies
Why it’s OK – and even essential! – to take risks
Why you should put yourself out there and how to get others on board with your ideas

PLUS: Security is an illusion!

Links and resources:

Instagram: https://www.instagram.com/brandonjuansurtain/

Website: https://www.brandonjuansurtain.com/

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

EPISODE 013 - What goes on in a collector's mind (PART 2) Oct 08, 2020

This is the second of a series of episodes on the subject. Because there are many styles of collectors! In this episode, my guest also happens to be a close friend and we discuss together her different experiences on her path to buying art. Rosemarie Brodeur started by collecting postcards in museum shops and now collects art by artists worldwide. She is more of an emotional collector than a rational one. Hear her tell it like it is.

Conversation Highlights:

What does a collector like Rosemarie look for in art
Why the process of buying art is almost equally as important as the art itself
Why you should never think that your art is too expensive

PLUS: The reason people buy art is often the same as your creative WHY!

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

012 - How artists can become better at selling Sep 24, 2020

Many artists and creatives have a negative perception of “selling”. They believe it means being pushy and salesy. But who said it had to be this way? Selling can and should be about “serving” - engaging with people with a service-oriented mindset, building relationships, and listening to their needs. In this episode, Catherine Orer talks about how artists can become good at selling, and it has nothing to do with becoming someone you are not.

Conversation Highlights:

Why you should be clear on who you are and what you do
How you can prepare for any sales conversations
Why you absolutely don’t need to be a great talker to be a great salesperson

PLUS: Discover the art of following up!

Links and resources:

Follow Catherine on Instagram: @catherineorer

Check out The Artist Entrepreneur for more info and resources!

Don’t forget to follow Catherine and The Artist Entrepreneur on social media, and subscribe to the newsletter to get updates, advice and free resources!

EPISODE 011 - Which marketing task should I focus on? Sep 09, 2020

Don’t you wish you didn’t have so many tasks to tackle in your creative business? There is no “one size fits all” answer when it comes to task management, and no tips & tricks will do the job for you. In this episode, guest Emily Doyle – Lead Coach and Director of Programming at Run Like Clockwork – explains what you should reflect on, and why when it comes to organizing your marketing tasks and recommends a few exercises that can help you look at your tasks in a different, more efficient way.

Conversation Highlights:

Discover the QBR concept and how it applies to you
How delegating part (or all) of some tasks can actually turn into more money
Why tracking what you spend your time on can help you focus on what’s important

PLUS: What is your time worth?

Links and resources:

Website: www.runlikeclockwork.com Podcast: www.runlikeclockwork.com/podcast Facebook Community: https://www.facebook.com/groups/clockworkcommunity

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

EPISODE 010 - How to get started selling my work... Aug 26, 2020

… and continue to work on my own vision (instead of someone else’s) is the question Catherine received and is answering today in this solo episode. Whatever stage you are at in your art business, this episode will guide you when it comes to establishing a viable business, even if you have already started one. Here, Catherine is inviting you to ask yourself a few simple questions that will help you reach new heights of clarity.

Conversation Highlights:

Why it is essential to have a business plan
Why you should initially have a professional body of work
What it means to really “show up”

PLUS: Getting into the habit of thinking like an entrepreneur!

Links and resources:

Follow Catherine on Instagram: @catherineorer
Check out The Artist Entrepreneur for more info and resources!

Don’t forget to follow Catherine and The Artist Entrepreneur on social media, and subscribe to the newsletter to get updates, advice, and free resources!

009 - How to convert website visitors into buyers Aug 12, 2020

Today’s guest Dakota Nyght grew up surrounded by creative people. She started her career in journalism, then moved into technical writing. Now, she enjoys being an editor and content creator, helping artists and creatives get their message across clearly, passionately, and professionally. In this episode, Catherine and Dakota focus on what makes a website impactful and efficient.

Conversation Highlights:

What your Landing Page (Home) and About Page should say
Where to put your Opt In – and why!
The difference is between writing in the first vs the third person

PLUS: Mistakes to absolutely avoid!

Links and resources:

Website: https://dakotanyght.com/
Instagram: @DakotaNyght
Facebook: https://www.facebook.com/DakotaNyght/

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice and free resources!

008 - How to stop worrying so much Jul 29, 2020

In today’s episode, Catherine is sharing five tips that can help you worry less. Because… when was it in your life that “worrying” has been really helpful? When did you tell someone “You should worry more”? Chances are the answer will be “never”. It can be a waste of precious energy to worry too much – energy that could be better employed elsewhere as you are building your art business + career. It could mean the difference between struggling and feeling successful.

Conversation Highlights:

Why a routine can help reduce anxiety and resistance
How “celebrating” wins can help you move forward
Why you should be your no.1 priority

PLUS: Catherine challenges you!

Links and resources:

Follow Catherine on Instagram: @catherineorer
Check out The Artist Entrepreneur for more info and resources!

Don’t forget to follow Catherine and The Artist Entrepreneur on social media, and subscribe to the newsletter to get updates, advice and free resources!

007 - What goes on in a collector's mind PART 1 Jul 16, 2020

Today we are answering a question Catherine gets often, so often that she decided to do a series of interviews on the topic of how collectors think, and what influences their decision when buying artwork. In this episode, François Rochon, entrepreneur and contemporary art collector who candidly shared how his passion for the arts all started and how it evolved with him dedicating half of his portfolio management firm’s profits to purchasing contemporary art, and creating his own foundation, The Giverny Foundation for Contemporary Art.

Conversation Highlights:

What François Rochon looks for when he researches an artist
The importance (for artists) of having their work seen and exhibited as much as possible
Why artists (and collectors) have to be patient

PLUS: Discover the one mistake artists should avoid!

For more about François Rochon:

His firm: http://www.givernycapital.com

His art foundation: https://fondationgiverny.org/

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram and Facebook to submit your question for an upcoming podcast episode, and subscribe to the newsletter to get updates, advice and free resources!

006: What am I doing wrong? Jul 09, 2020

Catherine recently dug up an article that she wrote a little while ago explaining seven mistakes that keep artists from thriving. Much to her surprise at the time, it had a huge impact and she received a lot of positive feedback from artists when it was published. Years of experience in the art world and working with artists show how pertinent the subject still is. In this episode, she spells out each mistake and explains them fully.

Conversation highlights:

Why you should try to improve your art business by 1% increments
Why it's important to follow through and follow up
Why storytelling is so powerful
How a few simple tweaks to your plan can lead to big changes

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram and Facebook to submit your question for an upcoming podcast episode, and subscribe to the newsletter to get updates, advice, and free resources!

005 - How can artists get involved in social and human rights movements? Jul 01, 2020

As a creative entrepreneur + certified coach whose work is mainly focused on diversity, equity, and inclusion (DEI), Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. In today’s episode, Erica and Catherine discuss how her approach to conversation and dialogue can serve many areas of business, how artists can get involved in social and human rights movements through imperfect allyship, and how she, as a creative entrepreneur and poet, navigates multiple passions and interests.

Conversation highlights:

How integrating imperfect actions in your business can give you the confidence to move forward
Why well-intended actions don’t always lead to the expected outcome
Why you should “listen” – and be willing to really hear

For more about Erica Courdae:

Instagram: @EricaCourdae
Facebook: @EricaCourdae
Website: EricaCourdae.com
Podcast: pauseontheplay.com
"Compassion" Art in the Twenty-First Century: art21.org

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

004 - Going from part-time to full-time artist with April Lacheur Jun 12, 2020

How can I go from being a part-time artist to a full-time artist? In other words, how can I quit my day job?!

Thirteen years ago, April Lacheur was working as a registered nurse and had never considered becoming a full-time artist. But after successfully selling several pieces on Facebook and through a local venue, she began building her business and went full-time in 2018. April and Catherine discuss how she balanced two careers, the mindset shifts she had to make, and how she is pivoting her business in response to the global challenges currently taking place.

Conversation Highlights:

Why she chose to be independent instead of seeking an agent or gallery representation;
Why looking at “the numbers” was critical to her business growth and made it possible to become a full-time artist; and
How investing in an online platform and talking about her “Why” has benefited her business.

Links and resources:

For more about April Lacheur:

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook to submit your question for an upcoming podcast episode, and subscribe to the newsletter to get updates, advice and free resources!

003 - Moving forward during a global crisis Jun 12, 2020

How can you keep moving forward in your business during a global crisis?

Businesses are beginning to open again after shutting down in response to the Covid-19 pandemic. But it will likely be some time before people are comfortable attending art gallery shows and art fairs in large numbers. In the meantime, is it possible to continue growing your art business and earning an income? The answer is absolutely yes. In this episode, Catherine shares three important shifts you can make in your business operations and mindset, which will allow you to pivot and adapt to these new challenges.

Conversation Highlights:

What questions you should ask yourself before you do anything else in your business;
Why having a social media presence and offering online sales is more important than ever;
What is motivating art collectors and buyers to purchase now; and
How consistency is critical if you want to achieve your art business goals.

AND — how to “immunize” your art business by prioritizing community and connection over sales.

Links and resources:

Follow Catherine on Instagram: @catherineorer
Check out The Artist Entrepreneur for more info and resources!

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook to submit your question for an upcoming podcast episode, and subscribe to the newsletter to get updates, advice and free resources!

002 - Selling without a big audience with Olicorno Jun 12, 2020

How can I sell my work without going through galleries? I don’t have many followers and I don’t think they can afford my work.

Montréal artist Olicorno joins Catherine today to talk about building a social media audience and attracting clients — even when you don’t believe your clients are following you or can afford your work. An entirely self-taught artist, Oli started out in Business Administration and became a full-time artist 7 years ago. His work can now be found in clients’ homes across the globe. He shares the methods he uses to transform followers into clients, his guiding business philosophy, and the important mindset shifts he’s made over time.

Conversation Highlights:

How small successes and wins over time added up to a healthy full-time art business;
The social media post formula he uses to engage followers;
Why artists shouldn’t assume their followers can’t afford their work; and
His philosophy on risk-taking and why you should push yourself out of your comfort zone.

Links and resources:

For more about Olicorno:

Instagram: @OliCorno
Facebook: OliCornoOfficial
Website: http://www.olicorno.com/

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice and free resources!

001 - Who is Catherine Orer? Jun 12, 2020

Who is Catherine Orer, founder of The Artist Entrepreneur and Business + PR Strategist for artists, and what is this podcast all about?

Catherine Orer knows exactly what it’s like to leap into the unknown and follow your dreams. After her PR and marketing job made her miserable, she took a step back and created a new career as an ally and coach for artists. In this intro episode, Catherine is interviewed by Shauna Bennis, who asks Catherine what she has learned on her journey, the core beliefs she brings to her coaching practice, and what listeners can expect from this podcast going forward.

Conversation Highlights:

How having a business plan but staying flexible are not mutually exclusive goals;
Why all entrepreneurs are artists, even if they don’t realize it;
How Catherine’s experience in PR, marketing, and the art world helps artists create their OWN dream businesses instead of emulating someone else’s “success;” and
The #1 way to overcome perfectionism and analysis paralysis!

PLUS – learn how to get YOUR burning business questions answered by Catherine!

Links and resources:

Follow Catherine on Instagram: @catherineorer
Check out The Artist Entrepreneur for more info and resources!

Don’t forget to follow Catherine and The Artist Entrepreneur on social media, and subscribe to the newsletter to get updates, advice and free resources!

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