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    Business

    The Art of Passive Income

    Mark Podolsky (AKA The Land Geek) and the coaching team are successful land investors, land investing coaches and committed to helping you break out of solo-economic dependency. Discover why Land Investing is The Best Passive Income Model (no physical inventory, a one-time sale, recurring revenue, a built-in incentive for the buyer to continue paying, and low competition). Learn about strategies, skills and helpful tips that will help you grow your Passive Income through Land Investing and other passive models.

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    Latest Episodes:
    How To Break Into The Competitive Niche Of Multifamily Syndication Nov 07, 2019
    Show notes

    Tamar Mar, founder of The Marota Group—a company that focuses on the acquisition of underperforming multifamily and commercial properties, joins us today to give tips and advice on breaking into the competitive niche of multifamily syndication.

    But first, a little more about Tamar...

    She has been investing in real estate since she was 19, purchasing her first townhouse when she was a sophomore in college. She has also owned rental properties for more than 15 years.

    She is an entrepreneur, investor and proponent of intentional lifestyle design. Tamar often says that she is the CEO of her dreams and consistently focuses on ways to maximize business opportunities and generates enough passive income to be financially free and curate the lifestyle she and her family desires.

    Listen in as Tamar tells us why she chose this niche above all in real estate.

    Then, Scott Todd, who has made his interest in multifamily known, picks her brain to pull out as much information as he can on finding deals and breaking into this competitive niche. It comes down to:

    • Confidence
    • Communication
    • Relationship building

    Tamar also talks about team building and her advice on taking advice—never take it from one person and completely trust it, even a leader in the space. Validate it through many sources.

    “If everybody is helping each other, there’s no room for others to fail.”

    Tamar is not the type of person to sit back and let life happen to her. She is all about taking action, and action backed with tenacity, confidence, and expertise is proving that she is in this business for one reason... to own it!

    TIP OF THE WEEK

    Mark: Learn more about Tamar at MarotaGroup.com. Also, check out my Amazon reading recommendation list at amazon.com/shop/TheLandGeek.

    Scott: Check out the Glow Light by Casper. It will dim when you're about to fall sleep and brighten when you wake up.

    Tamar: You need to elevate your goals and your daily tasks to reach your future self. Specifically, if you are looking at Real Estate and you want to find more deals—whether it's a wholesaler or brokers, start reaching out to them like crazy and whatever you think you need to do, multiply that by ten.

    Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?


    Mailing Offer Letters—Slow And Steady Or Overdo Advantage? Nov 05, 2019
    Show notes

    Does the saying, “if a little of something is good, then a lot of something is great'' hold true when it comes to mailing out offer letters?

    Listen in to this week’s Round Table discussion as Mark and the team tackle the subject of mass mailings.

    Joining Mark are:

    • Scott Bossman
    • Erik Peterson
    • Mimi Schmidt
    • Mike Zaino
    • Scott Todd

    When it comes to mailing, are you the hare... anything worth doing is worth overdoing? Or, are you the tortoise... slow and steady wins the race?

    We see it often, people come into this business with so much excitement and motivation that they want to 10x it right out of the gate, and that exuberance is great, but is it a good idea when it comes to mailing out offers?

    After all, if 20 a day moves the needle, 1000 a week would be 10x better, right?

    The consensus of the team is NO, not when you are first starting out. Their advice is to take it slow and steady, and for a number of reasons, including:

    • Bad lists
    • Wrong pricing
    • Don’t have the systems to handle the volume

    Team Land Geek goes into detail about the things that can go wrong when starting off so strong on the mailing and when the timing is right to take on that kind of volume.

    Mark makes the analogy using a workout with Mike Zaino & Scott Bossman, if you start out trying to match them on day one, somebody is going to get hurt… and it’s not going to be either of them!

    The team also gets into response & close rates and where you should expect them to be with a mailing.

    Then, where in the world were Mark & Scott B. last week? The team confronts Mark... will there be a confession?

    Plus, what has Mark saying, “It's game on now. You're going to be eating your words in the next podcast".

    Listen in now to find out…

    TIP OF THE WEEK

    Mimi: Jon Burnett had posted about this. He tested his deal the week out on this website, MailTester.com and saw an improvement. His spam rate was lower so more people were getting the deal the week. So, give it a try.

    Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?


    What Do You Do When You Reach The Top Of The Mountain? Oct 31, 2019
    Show notes

    Glenn Geller is super savvy when it comes to tech and innovation, having created some amazing businesses and technology that we all know and use. Today he talks about his newest piece of technology, Symposium.

    Symposium is a live broadcasting marketplace that essentially gives anyone in the world a pay-per-view style channel that they can make money from anywhere. Mark describes it as a mix of EventBright and Zoom and Glenn throws in a few more components like Google calendars and third-party payment solutions, like Stripe.

    You might also recognize some of his other brainchildren:

    • The prepaid debit card
    • Tap to pay
    • Internet kiosks and other self-service touchscreen devices like the ones you find at hotels

    Listen in to this interesting conversation as Glenn tells us how he went from creating a show control program for the theater to creating some of the world’s most used technology.

    He also answers the questions:

    • How does Symposium differs from Clarity?
    • If you have a small business, like land investing, what would be the three most important components of getting traction in the marketplace?

    Plus, Glenn gives us advice for app launching.

    Then, Mark asks Glenn the deep questions, including:

    When you've achieved the level of success that you have and you're on top of the mountain and you don't need to do anything else, where do you find the purpose, or the why, to scale all the way back down and go through those trials and tribulations to climb all the way back up again?

    Find out Glenn's answer and so much more on today's episode of The Art of Passive Income!

    TIP OF THE WEEK

    Mark: Learn more about the Symposium app.

    Scott: Check out TenOneDesign for guest wi-fi connections.

    Glenn: An Uber hack—Uber with the Pool option. It not only saves you money, you'll never know you’re going to meet.

    Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?


    Our Most Recent Deals—Shhh Don't Tell Mark I Did A Cash Deal Oct 29, 2019
    Show notes

    With Mark away this week, Scott Todd takes the reins and leads the team into a discussion about their most recent deals. in this week's Round Table.

    Joining Scott are:

    • Mike Zaino
    • Erik Peterson
    • Tate Litchfield

    With an equal number of Mac vs. Surface users on the call, listen in as team MacSurf shares all the details surrounding their most recent deals including the returns and terms. In short:

    • Erik had a 2-for-2 DOTW
    • Mike sold one on terms that wasn’t too shabby and one acquisition that leaves Scott & Tate in a bidding war
    • Tate went against all rules & guidelines and agreed to collect the doc fee over time
    • Scott shares a case of John Doe and a land swap

    This leads into a discussion on the shame of cash deals and breaking the rules… and by discussion we mean more along the lines of a razzing. But, in all seriousness, the points made shows how much flexibility we have in this business.

    Flexibility on how you want to run your business. Flexibility to meet your customers needs. As Scott points out, it’s not like houses, you can’t swap out a house if your buyer decides he no longer wants that one.

    Also, this week, we’re going to change up the tip of the week, mostly since there was no tip of the week! So, here are the Rules & Guidelines of Land Investing in the words of #TeamLandGeek.

    Scott—With all of these kinds of rules or guidelines, that's just all that they are. They are rules, they are guidelines, they're not laws. And what's cool is that we all have the flexibility to be ourselves, to be human.

    Tate—At first you want to keep it as safe as possible. You don’t want to waste your time, you don't want to waste your resources, so stick to the proven path. But ultimately, you’ve got to be flexible, we’re not banks, we're not big corporations. We're mom-and-pop land investors we're working with people who want to work with mom-and-pop organizations. So be that land seller.

    Mike—When someone is new to the business we don't want them to get tripped up. If you've been doing the business long enough, you get a sense for who you're dealing with, you get a sense for what's going on. But the general rule that we create is to keep people safe from getting all the docs done and then the buyer doesn't pay a dime. So, yes, as you become seasoned in this business you begin to recognize the ways that you can do deals that work. But in the beginning it is a safe rule to have as a guideline to keep you protected from putting yourself into a bad spot.

    Erik: I am yet to break the rule over not accepting electronic payment for terms. In other words, the only way I do a deal is if I have ACH or credit card payment for the terms deal.

    And, back to the razzing, the guys point out how strange it is that Mark & Scott Bossman are both away on a “trip” this week. It will be interesting to see how this all plays out next week...

    Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?


    Student Success—Making The Most Of Time Freedom Oct 24, 2019
    Show notes

    Once your passive income in land investing exceeds your fixed expenses and you’re able to quit your full-time JOB, what do you do with your spare time?

    That was a question today’s guest was asking himself.

    We welcome one of our own Land Geeker’s to the show—Kyle Knab joins us to talk about what life looks like after quitting his job to work on his land business full-time...and by full-time we mean 10-14 hours a week!

    With so much free time on his hands and his friends all tied up in full-time jobs, Kyle, who is busy by nature, was finding himself with too much time freedom and he didn’t know what to do with it… so he created another business and it’s one that may interest you land investor’s. Kyle started his own web development business, geared specifically for building websites for land investors.

    Listen in now as Kyle starts us off with his most recent deal which, turns out, is nothing to joke about! Then he gives us all the details on everything his web design business has to offer.

    Find out:

    • What makes his service different from other real estate web design companies such as Carrot or Lead Propeller
    • Unique designs to the individual
    • Hosting, costs, and more!

    “What I think is really the killer feature of your service is the fact that it’s a land investor that intimately knows the land business, and is working the land business, that is creating your website. So, it’s almost like the client doesn’t have to explain to you the important parts and features of the website. In fact, you would know better than the newbies would and I think that piece is so much more important.”

    Kyle took his free time to grow and expand by learning code and creating something that was not only beneficial to himself, but to others in the business as well. After all, who better to build a website on land investing, than a seasoned land investor. And now that Kyle is setting his new business up on automation, what do you think is in store for him next?

    If you would like to hear more about Kyle’s beginning journey into land investing, you can find his story here on a past episode of Round Table: Long-Term Success In A Short-Term Period—A Land Geek Student Case Study.

    TIP OF THE WEEK

    Mark: My tip is QueenCityWeb.com. We'll also have in the future, a special Land Geek promotional link as well, so you can get a discount.

    Scott: Check out the website, InkForAll.com—AI for web content for writers.

    Kyle: Go to CodeCademy.com to learn the basics of coding. I suggest HTML and CSS . It takes about 4 hours max and you'll have the basic knowledge to speak with your developers and know what they're talking about.

    Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?


    Community Questions Reviewed—Selling Wholesale On Public Platforms Oct 22, 2019
    Show notes

    Is it good practice to sell your land at wholesale prices on public platforms such as eBay or Craigslist?

    It was a question that recently came up in the Motivation & Wealth Creation Group so Mark and the team wanted to address it on today’s Round Table discussion.

    Joining Mark are:

    • Erik Peterson
    • Mike Zaino
    • Mimi Schmidt
    • Scott Bossman
    • Tate Litchfield
    • Scott Todd

    Buying low and selling low is a quick way to turn money for fast cash but is it the best practice to sell low on public platforms or is it just a race to the bottom?

    Listen in as Team Land Geek digs deep into this topic and gets to the bottom of these questions:

    • Will it destroy the market for other investors?
    • Would it be better to sell to other investors in the group?
    • Why wouldn’t you sell it retail after putting in all the work?

    This is a topic that really gets Mark fired up and has him biting his tongue all the way to the end!

    HUGE props go out to Erik Peterson who really nails the point in with his Nike analogy.

    “If you build your buyer's list correctly and you build your buyer's list well there’s no reason to go out and start to market this lower-priced property onto the marketplace.” Scott Todd

    Plus, Mimi shares the details of a wholesale deal she just completed with Scott B. And, the Land Geek Bootcamp Club 54!?

    Listen into this very informative episode for all the details that also includes Jedi mind tricks and has Mark spreading the love to all!

    TIP OF THE WEEK

    Mimi: Check out the website OutdoorPhotographer.com. You can search national parks and it will give you a lot of information about the local area that you can use for your Ad copy. It will also tell you the best times, the date to have your photographer go out and snap photos. If you click the link, scroll down it will tell you the closest other sites nearest to that national park.

    Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?


    An Inside Look At The Growing Opportunity In Agricultural Investing Oct 17, 2019
    Show notes

    We talk with Chris Rawley, the CEO of HarvestReturns.com—a new way for farmers, ranchers, and landowners to raise capital without putting their farms at risk by over-leveraging with debt.

    Chris, who is currently a Captain in the U.S. Navy Reserve, has invested in real estate and income-producing agriculture for nearly two decades. He conceived the idea to combine online investing, equity crowdfunding with passive investments in production agriculture a few years ago while visiting a farm investment in Central America.

    With the vision of making agriculture investing an easier process, Chris founded Harvest Returns with his COO Austin Maness and brought that vision to reality.

    Harvest Returns is an online platform launched in 2017 to raise capital for small to medium-size operators in private investments in production farming.

    Listen in as we dig deep into this interesting niche of production farming. Chris gives an an in-depth look into:

    • Indoor agriculture—growing food closer to the consumer
    • Tax advantages
    • Opportunity Zone Fund
    • Finding investors
    • Due diligence on the investor side
    • Risk mitigation measures

    Plus, find out what the next big opportunity in agriculture is and so much more on today’s episode of The Art of Passive Income!

    TIP OF THE WEEK

    Mark: Learn more about Chris Rawley at HarvestReturns.com.

    Scott: Check out the website HighTail.com for sending large files.

    Chris: If you're starting a small business, I recommend reading the book, The Lean Startup by Eric Ries.

    Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?


    The Best Of Round Table—Wholesaling Land The Geeky Way Oct 15, 2019
    Show notes

    Wholesaling land can be a very lucrative, if done correctly.

    In this week’s best of Round Table series, we take a look back at episodes that deal with everything wholesaling, including:

    Wholesale ethics—The appropriate protocol when it comes to wholesaling.

    Cheating or good business—The guys analyze both the psychological barriers and business side of wholesaling.

    The proper way to wholesale—the team goes over those processes, plus talk about the advantages of wholesaling, advice for those just starting out, and their own personal rules for wholesaling.

    Find out the roles of each the wholesaler and the wholetailer:

    • Who pays the back taxes
    • Who does the paperwork
    • Who does the due diligence
    • What the wholesaler should provide
    • If there’s room for negotiation

    And, more!

    Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?


    Wealth Management—Removing The Taboo Behind Money Oct 10, 2019
    Show notes

    Certified Financial Planner, Kathy Longo joins us today to talk about money and relationships and how having those big conversations about money management with your spouse will lead you to good financial decisions.

    Kathy is also a chartered advisor in philanthropy and a certified divorce financial analyst. With over 25 years of wealth management experience she is the founder and president of Flourish Wealth Management.

    Before launching Flourish in 2014, Kathy worked as a wealth manager, financial planner and firm manager in companies of varying sizes in both Chicago and Minneapolis.

    Listen in as Kathy removes the taboo behind money and shows us why finances need to become a normal conversation in your household.

    We dive deep into:

    • The emotions attached to money
    • The definition of certified divorce financial analyst
    • Talking freely about money and using every day experiences to educate your children

    Kathy also advises Scott, who is a spender, on how to start a productive conversation with his wife, who is the saver, so that they can build wealth together.

    Listen in now to learn more on how to manage wealth and Flourish Financially, on today’s episode of The Art of Passive Income!

    TIP OF THE WEEK

    Mark: Learn more about becoming wealthy by getting your emotions in check about money at FlourishWealthManagement.com. And, be sure to check out Kathy's book, Flourish Financially: Values, Transitions, & Big Conversation.

    Scott: Check out Privacy.com to create private secure credit cards that are linked to your checking account.

    Kathy: Visit KathyLongo.com and take the Financial Readiness Test. It's an assessment that will score where you’re at in terms of your financial readiness for success.

    Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?


    You Can Always Make More Money—But You Can’t Make More Time Oct 08, 2019
    Show notes

    What is the one VA position you can not live without in this business?

    This model is set-up to run on systems and automation that allow you to free up your time… time to work on the most important parts of the business that make you money and time to spend doing the things you love.

    The goal is to not create another full-time job for yourself, as Mark & Scott like to advocate. They are passionate about helping you get your land businesses set-up so that they are 90% automated.

    So you can imagine Mark’s surprise after learning that an advanced coaching client was still doing a task that should have been outsourced… and it has him riled up!

    That brings us back to the question, “What is the one VA position you can not live without in this business and why?”

    Joining Mark to answer that question this week are:

    • Erik Peterson
    • Scott Bossman
    • Mimi Schmidt
    • Tate Litchfield
    • Scott Todd

    Listen in as we go around the table to hear how the team answered. A couple tasks that were mentioned are:

    • List creation
    • Ad posting

    But the overall consensus is the intake manager. Find out why this position is such a crucial piece of this business, along with:

    • The roles of all the above mentioned positions
    • Finding the right VA for the intake position
    • Training
    • Pay costs
    • Time saved

    Plus, all the usual banter, antics, and more in this week's episode of The Land Geek Round Table!

    TIP OF THE WEEK

    Erik: Come to Bootcamp, it's where you learn all about this business, no matter how long you’ve been in it, you always learn something new. Also, the networking that happens there is amazing.

    Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?


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