The Art of Online Business

Latest Episodes:

How to Use Quizzes + Facebook Ads to Get Quality Leads with Chanti Zakariasen Dec 06, 2017

Show notes

My friend Chanti Zak is a conversion copywriter and she appears on the podcast today to look at something we haven’t covered a whole lot on this show – quizzes!

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Chanti reveals how using quizzes, along with Facebook ads, can generate lots of high-quality leads for your business. She shares her specific process for creating quizzes, and discusses a case study where she generated 10,000 new leads in just one month (and with a Facebook ad spend of only $500!) using a quiz…She talks about the different types of quizzes shown to be successful for businesses, which niches can benefit the most from doing them and why quizzes convert so well with Facebook ads.

Not only does Chanti give a step-by-step on how to create your first quiz, she shares her best practices for questions to ask, what an email follow-up “should” look like, the software to use and so much more in this episode.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

The Million Dollar Facebook Ads Tweak with Jarrod Bentley & Ethan Sigmon Dec 01, 2017

Show notes

Today I’m doing something a bit different as I’m joined by not one, but two guests on the podcast.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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You may recognize Ethan Sigmon’s name from a past episode where he talked about how to create high-converting Instagram ads. This time Jarrod Bentley, who hired Ethan to run his Facebook ads, is also here and we’re going to dive into how they’re using a Facebook video ads strategy to sell fitness DVDs. Jarrod comes from an infomercial background and he reveals what led him to move away from television to online marketing, as well as the struggles he faced when he first started. He also shares how he was able to learn Facebook advertising and see success with the platform, along with a tweak he made that literally resulted in a million dollars in revenue!

Jarrod also shares details about how their Facebook ad account was shut down, and why looking back he now considers this the best thing that could have happened to him…Ethan walks us through the steps he used to get the Facebook ads running again once becoming involved, and to how they are now spending upwards of $6,000 a day on ads…You’ll see that a lot of what we touch on here can be considered advanced topics when it comes to Facebook advertising, but I’m still excited to bring the conversation to you because I think anyone that’s marketing on Facebook can really benefit from the information that is given in this episode.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Perfectionism Bogging You Down? Me too… Nov 22, 2017

Show notes

I’m doing something quite different in today’s episode…Rather than share a strategy, a how-to, case study, or campaign insights or stats…

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I want to talk about something that’s holding so many of us back in our businesses. And that’s perfectionism. And the reason I decided to share it with you is this is something that I have struggled with. And the more I’ve shared it, the more people I hear from saying that they too struggle with it. And they ask me to continue talking about it...There’s a great quote by Brene Brown about perfectionism that says: “Perfectionism is not the same thing as striving to be our best. Perfectionism is not about healthy achievement and growth; it's a shield.”

I share this because I’ve realized that perfectionism is the cause of one of the biggest frustrations in my business -- speed of execution. It’s something I’ve struggled with over the last few years with the podcast, articles, creating video, writing emails, etc...You see, I have so many ideas and things I want to do, but they get bogged down by my wanting them to be “perfect” before they see the light of day. Some never even DO see the light of day. It’s a “shield”, as Brene says, that I use to keep my work from being judged.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

(Case Study) Cyber Monday Facebook Ads Success for a Local Fitness & Tennis Club Nov 15, 2017

Show notes

With Black Friday and Cyber Monday right around the corner in the United States, today I wanted to share a case study with you.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Jackie Ellis is one of my students and last year she got amazing results with Black Friday/Cyber Monday promotions for the local fitness and tennis club she works at. In this episode, Jackie breaks down how she generated over $30,000 in revenue from a Facebook ad spend of just $600, the pre-sale technique she used, her targeting strategies and the offers she used.

Things worked out so well for Jackie last year that she’s running the promotion again this year! If you want to do the same, remember not to wait to set up your Black Friday/Cyber Monday campaigns, as Facebook approval times will take longer due to the increased volume of ads there will be on the platform.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

(Case Study) How a Non-Profit Cooking School for Kids is Growing with Facebook Ads Nov 10, 2017

Show notes

For today’s episode, I’ve got another great conversation with a student of mine.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Her name is Tiffany Cavegn, and she’s the founder of The Kids Cooking School, which is a non-profit cooking school for kids based in Minnesota. Earlier this year, Tiffany was brand new to Facebook ads, and she’s been learning how to use them to grow her cooking school over the last several months.

I’ve been tracking her progress really carefully and I wanted to have her share her story because I feel so many of you will get a ton of values from the lessons that Tiffany has learned along the way when it comes to Facebook ads.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Creating Your Ideal Facebook Ads Business from Scratch with Salome Schillack Nov 08, 2017

Show notes

I’m excited today to welcome one of my students to the podcast. Her name is Salome Schillack and her website and business is called ShineAndSucceed.com.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Salome lives down in Australia and she’s quickly created an awesome Facebook ads business for herself, while being one of the most positive and passionate people I know who’s trying to help female online business owners.

In this episode Salome talks about the ways she’s been able to grow her Facebook ads business, the mindset you need to have if you are going to do this too and what it’s like to move on from a client that’s draining you (even if you really want the income from that client)!

She also shares her strategy for getting clients when she was first starting out and you might be surprised to hear the number of free campaigns she had to run at first. Salome reveals the real reason why she’s doing what she’s doing, and we look at the “Ripple Effect” that this sort of work can have in the world.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to be the FB Ads Manager Businesses are Looking For Nov 03, 2017

Show notes

For today’s show, I have a little something different! After getting to know the owner of a local cryotherapy business, Matt, he told me about the multiple times he’s been burned by local marketing companies.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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As a result, he’s poured thousands of dollars into local advertising to get ZERO results, and I wanted to bring you his story today so you can see things from a local business owner’s perspective.

Matt’s is a story I hear all too often, and it really frustrates me to hear of small businesses getting taken advantage of like that. This is a big reason why I created my FB AD manager course for people looking to start and grow a Facebook ads business.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

(Case Study) Facebook Ads Success for Local Fitness/Yoga Studios with Nick Wolny Nov 01, 2017

Show notes

Art of Paid Traffic listener, Nick Wolny, joins me on the show today for a Facebook ads case study.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Nick helps boutique fitness and yoga studios in the Houston, Texas area and he’s been using what he learns from the podcast here to get some incredible results for his clients.

Today we dive in and break down two campaigns: One where he generated $15,000 in class sales on a Facebook ads spend of just $50and another campaign that brought in over $58,000 in revenue with a spend of just $330. He reveals the strategies he used for each of these campaigns and how he’s been able to successfully grow his Facebook ads business.

Nick also talks about how he gets his clients, how he’s charging for his services and what exactly he’s helping them accomplish in their local markets. Nick’s success is a result of his having a great mindset. Not just because he listens to the podcast and implements, but he learns and doesn’t stop there -- he takes action. And, he’s just one example of living proof that what we talk about on the show works).

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Create a Simple Marketing Plan that Actually Works with Noah Kagan Oct 27, 2017

Show notes

On today’s episode, I’m chatting with my buddy Noah Kagan. If you’d know who he is, you’re in for a treat...

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Noah was employee #30 at Facebook, he was an early employee at Mint.com as their Director of Marketing, and he’s the founder of AppSumo and SumoMe. Noah is a fellow podcaster, hosting a great show called Noah Kagan Presents, which I listen to regularly, and his OkDork.com blog has a ton of meaty/actionable content you can check out.

In this episode, we dive into a bunch of different topics, including...why Noah is no longer getting a $1 cost for email signups from his Facebook ads how he’s really feeling about Facebook advertising right now (you might be surprised at his answer here!)and why you should be looking for what he calls the “20% of marketing opportunities” when trying to decide where to put your focus.

We also cover so much more in this episode. Things like......comparing ourselves to others, Noah’s feelings of what true success is and why starting a podcast may not be the best strategy when you’re starting out and trying to build an audience.

You’ll hear Noah talk a lot about how he’s been able to achieve amazing results by setting clear goals, and then testing the things that he knows his team can control. This overarching conversation will give you lots of new ideas, strategies and things to think about that you can implement in your business –starting today.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Get the Most Out of Your Facebook Ads this Holiday Season Oct 25, 2017

Show notes

In today’s episode, I want to share with you how to get the most out of your Facebook ads during the holiday season.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Here we are the end of October already and if you’re going to be advertising on Facebook between now and the end of the year, I want to share with you some things to consider and how to get the most out of your marketing. This is mainly aimed at product based businesses but will also be really helpful if you’re advertising on the platform from basically now through the end of the year.

But first, I’m super pumped up to announce details for my upcoming live Facebook ads implementation workshop here in San Diego. FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th. As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: