The Art of Online Business

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**The Art of Online Business**

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.

Join fellow online course creators and coaches as we dive into things like
• sales and marketing optimization,
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!

Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.

Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.

You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.

Hit “Subscribe” and let’s gooooo!

Latest Episodes:

How to Use Smart Website Design to Increase Conversions with Sister Agency’s Keith Burnson Jun 13, 2018

Show notes

In this episode we’re going to be talking about how to increase conversions using smart website design.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Joining me to share his expertise is Keith Burnson of the digital studio called Sister Agency.Keith.

A high-performing site is not only critical for Google and search rankings, but it’s needed for the success of your Facebook advertising. A bad user experience will cause visitors to click the back button, which can hurt your relevance score with Facebook, increase the cost of your ads, and more.

Keith and I will be discussing the critical elements that go into making a website designed for conversions. We’ll also be talking about the role that your target audience plays in the design of your website, why rolling things out slowly with your website redesign is recommended, and so much more.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

4 "Must-Have" Custom Audiences for Your Facebook Ads Strategy Jun 06, 2018

Show notes

On today’s show I’ll be sharing with you 4 must have custom audiences that you should absolutely be using in your Facebook ads arsenal to market your business on Facebook.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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We’ll be getting into things like how I specifically define custom audiences and where they fit into your Facebook ads strategy. We’ll talk about how to strategically use them to do things like increase engagement, grow your email list, get more customers and sales and increase the lifetime value of your customer.

I also have some tips and tactics for getting better results with your custom audiences, so you’ll have plenty of things to test out and try right away in your business after listening to this episode!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How He Used Instagram Stories to Sell Over $500K in "High-Ticket" Workshops with Craig Ballantyne May 30, 2018

Show notes

On today’s show, I’m joined by my friend Craig Ballantyne, who was actually one of my original mentors.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I started following Craig and his work way back in 2010, which seems like forever in the online world and when I was trying to figure the online business world out, I went to a few of Craig’s workshops. Since then I’ve connected more with him and have really gotten to know him much better. Craig used to be in the fitness space with his brand Turbulence Training, and then he started a brand called Internet Independence. Since then Craig’s gone through a big shift in his business and he is now the owner of the popular website, EarlyToRise.com.

Most recently Craig’s published a book called The Perfect Day Formula. He now teaches people how to have a more productive day in both their business and personal lives. He does in-person Perfect Day Workshops, where participants get to spend the day with him and then get follow-up accountability and coaching for 12 months. This investment starts at $5,000 and he’s sold over $500,000 worth of these packages using Instagram stories, which he’ll talk about in this episode.

We cover a lot here and I ask Craig to share the lessons he’s learned from his own entrepreneurial journey because he’s done so many things over the years. He shares why he thinks that Instagram direct messages are the “new email list”, his tips for having more engaging Instagram Stories, and ways that you can specifically track how you’re doing with them. He also reveals how you can expand your network if you have “introverted tendencies”, overcoming anxiety as an entrepreneur and his #1 productivity tip for entrepreneurs. You’re also going to hear why Craig did this interview with his eyes closed, which you won’t want to miss.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Strategy Sessions: Reaching Target Customers, Creating Offers & Leveraging Content with Sarah Young May 23, 2018

Show notes

On today’s show, I have another strategy session call, this time with Sarah Young of BizTemplateBabe.com, which was just started in January of this year.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Through her site, Sarah offers fully editable designer templates and her clients simple, fun and affordable branding options. You’ll hear how last year Sarah was actually doing completely something different through a blog for moms. This blog had a big following but she decided to transition when she was feeling burnt out and looking for a change. Sarah’s background is actually in interior and graphic design, and she’s found a way to use her skills and experience to help other business owners with their branding.

What she’s discovered though is that she’s targeting a much different audience now and starting from scratch, so our call today focuses on how she get qualified business owners as clients of her new venture. If you go to Sarah’s Etsy store you’ll see that she’s already created a large amount of content and suites of products, and the strategies and ideas that we discuss in this episode are really just ways to use the content she already has and is creating on a regular basis, to really grow her business.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Automated 7-Figure Webinar Funnel (in 12 Months) with Caitlin Bacher May 16, 2018

Show notes

I’m in the same mastermind group as today’s guest, Caitlin Bacher, and by getting to know Caitlin, I just knew I had to have her on the podcast to talk about her evergreen webinar funnel and marketing strategies.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Caitlin helps course creators increase their income through the power of Facebook groups and automated webinars, and she is the creator of an online course called The Fab Facebook Group System. Caitlin also hosts a popular 12-month group coaching program called Scale with Success.

Caitlin has her business to a point now where she is running one automated webinar and generating revenues up to $300,000 per month, and she reveals her current ad spend and ROI in this episode.

As you’ll hear today, Caitlin is an example of someone who did a lot of testing and had to go through a lot of trial and error to discover what works for her. She shares the importance of tracking your key performance indicators (KPIs) and working closely with a good ads manager, something we talk a lot about here on the podcast.

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Back to Basics: How to Avoid the Biggest Mistake People Make with Their Facebook Ads May 09, 2018

Show notes

On the show today I’m going to be sharing with you the biggest mistake that I see people making, including those new to Facebook ads and experienced Facebook ad managers.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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This mistake is really keeping them from the results they want to be achieving with their ads, notably inexpensive leads and sales. If you’ve read the book The One Thing by Gary Keller and Jay Papasan, you know that the concept of the book is to determine what is the one thing that you can do, that by doing it everything else will be easier or unnecessary. That’s really what we’ll be talking about here as it applies to Facebook ads.

Specifically, you’re going to hear why taking the time to fully understand your target audience on a holistic level before running your ads is critical to setting yourself up for success with your Facebook ads.

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

(Case Study) How to Use "Challenges" + FB Ads to Grow Your List & Make More Sales with Devani Freeman Apr 25, 2018

Show notes

On the show today I’m joined by a woman named Devani Freeman who runs a social media marketing business here in San Diego called Heart Centered Social where she works with both online and local businesses.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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A big part of her business is managing FB ads for businesses and one area where she’s found a lot of success is using Facebook ads to drive into a 5-day challenge. And I asked her to come onto the show to share some case studies of challenges she’s run for her own business as well as those of her clients. I really like the strategy that Devani uses, because it’s a pretty straightforward one that anyone can use, and best of all, a large ad budget isn’t needed.

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

GDPR: Everything You Need to Know + How to Ensure You're Compliant Apr 20, 2018

Show notes

On today’s episode, my guest and I will be talking all about GDPR. What exactly is it, and does it affect you?

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I’ve invited on my friend Suzanne Dibble, who’s a business law expert in the UK, to break down what you need to know and do about the EU’s new General Data Protection Regulation. It seems as though not many people in the United States are talking about GDPR, but for those of us with online businesses, this is something we need to understand and act on.

We’ll be covering how it applies to Facebook ads and the Facebook pixel, and Suzanne will be sharing the steps we need to take to be GDPR compliant. She’ll also reveal what effect it has on how we collect opt-ins, as well as what we need to consider with our email CRMs and other software we use daily in business. There are a lot of legal terms in this episode, but Suzanne provides all the resources we need to get our heads around this topic. It’s such an important discussion to have, because I think this is going to be the new norm for business and data protection going forward.

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Using Facebook Live Video to Build an Audience, Create Engagement & Sell More Products with Urbanist’s Ariel Viera Apr 18, 2018

Show notes

My guest on the show today is Ariel Viera who runs an online platform called The Urbanist.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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With the Urbanist, Ariel explores cities and culture around the world via live video on Facebook and through storytelling. He goes live 4-6 times per week and in a very short amount of time has amassed over 7M video views. He’s become such a successful live streamer that he was just recently Nominated for a Shorty Award for Live Streamer of the year along with the likes of Vin Diesel, Dick Vitale, Scott Rogowsky from HQ Trivia and others.

What I love about Ariel and what he’s done with the Urbanist is he’s created an amazing engaged community on Facebook from scratch -- over 32K followers -- in a really short time. And he generates revenue through sponsorships, donations, and video making services.

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Simple (iPhone) Facebook Video Ads: $0.83 Leads In Her First Ever Campaign with Cielo de la Paz Apr 11, 2018

Show notes

In this episode, I’m bringing you person who approached me and introduced herself at Social Media Marketing World, Cielo de la Paz.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Cielo has a business teaching solopreneurs, entrepreneurs and small businesses how to make videos using just their iPhones. You’re going to love the story of how she got into this business and how she’s had success with what she’s learned from this podcast. Best of all, Cielo brings all her numbers to share with us. You’ll hear how started offering her course on a third-party site and now teaches it at conferences, workshops and to large organizations.

At the moment she still has a part-time job, but you’ll hear her big plans over the next few months to transition to doing just her own business. She shares how her lead magnet quickly grew her email list and how she was able to get 83 cent leads to primarily cold traffic. She’ll talk about how she used only one ad set and really went for it with her initial Facebook campaign…Cielo doesn’t just teach the tech behind shooting videos on iPhones, but how to maximize and optimize those videos so that you can get the best results for your business.

She does offer an amazing freebie though with all the helpful tools and resources to get you started shooting video on your iPhone, and she shares a lot of these tools here today in this episode. I think you’re really going to enjoy this episode because it’s packed with a ton of useful information, and I know I’ll be a customer of Cielo’s myself because I’m looking to seriously up my game when it comes to shooting videos with my phone as well.

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

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