The Art of Online Business

Latest Episodes:

[Case Study] How the Savannah Bananas Generated $22K On a FB Ad Spend of $720 (In 2 Days) Nov 14, 2018

Show notes

If you follow sports you may know that minor league baseball teams are marketing machines, which is why I think you can learn so much from this episode.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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My guest today is Jared Orton, who is the President of The Savannah Bananas, a team that is making baseball fun with their “Fans First, Entertain Always and All Inclusive” mentality. You’re going to hear how Jared and the team are taking what’s considered “normal” in their industry and doing the exact opposite while seeing amazing results in the process.

From a breakdancing first base coach, kilts as uniforms to a senior citizen dance team, I can guarantee you that you’ve never seen baseball quite like this before! Jared shares how they had been marketing tickets year-round to promote their 30-game season in June through July, but recently used the psychological aspect of scarcity to run a Facebook ads campaign over 60 days to announce a waiting list for tickets.

On an ad spend of about $700, this campaign generated roughly $22,000 of ticket sales in just two days, and you’re going to hear how he did this…Jared gives the details on the types of ads they ran, their messaging and which segments they targeted in the campaign. You’ll learn the funnel he used to re-qualify past customers, which ads performed well, what he plans to do differently next season to see even more success, and a whole lot more.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Quick Tip: These Seldom Used Facebook Ad Types are GOLD Nov 09, 2018

Show notes

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

5 Simple Ways to Write Better Copy with Kirsty Fanton Nov 07, 2018

Show notes

It’s been awhile since we’ve talked about copywriting on the podcast, so I’m super excited to be welcoming copywriter Kirsty Fanton to the show.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I met Kirsty recently at Kira Hug’s mastermind event, where she was telling me how she effectively uses psychology in her work to get maximum results for herself and her clients.

Kirsty writes launch and email copy for personality-driven businesses, but she used to be a counselor specializing in loss and grief for a number of years, and she feels that there are lot of parallels between her former career and how she now approaches writing copy. We talk a lot about email copy and specifically where to start when you’re writing copy, which is something that I’ve struggled with in the past. Kirsty shares how to get started and how to not “force it” when looking to communicate with your email list.

Like we talk about often on the show, a complete understanding of your target audience is key, and Kirsty reveals what this process looks like for her and what you should be looking out for. She talks about the pitfalls to avoid with your copy and what she does when plotting our her email sequence. She says it can be for people writing copy to lose sight of what they’re trying to do with their message, and what we can do to prevent this.

Kirsty has a simple and intuitive framework of 5 core ingredients for writing effective copy, and you’re going to learn about it in this episode. What she talks about here is exactly the way I want you to be thinking about your online marketing campaigns, which is really looking at who your target audience is and how big the gap is with where they are now and where they want to be.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Facebook Ads Strategy Session: Troubleshooting a “Failed” Webinar Funnel Oct 31, 2018

Show notes

Today’s strategy session is with one of my students, Rachel Lindtiegan, who use to be employed with an ad agency in New York City.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Rachel left the corporate world to start her own coaching, consulting and online training business, and in this episode, she’ll be sharing her experiences launching her first online course. Rachel says that her recent launch “fell flat” and that she didn’t get any sales from it, so we break down the possible reasons for this, from her Facebook ad performance all the way through her webinar funnel.

As you’ll hear, in Rachel’s case there’s nothing jumping out to me that she necessarily did wrong, but it’s a matter of just getting more people in the funnel and then her focusing on improving a few specific things. By doing this, I feel she’ll see massive improvements in the results she achieves in 2019.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Quick Tip: How to Keep Your FB Ad Copy Within Ad 'Policy' Oct 26, 2018

Show notes

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. And with today’s quick tip I wanted to share my thoughts on some actual Facebook ad copy from people who were having a hard time either getting their ads disapproved or they weren’t sure if their copy was within policy. Kind of a "dos and don’ts" of Facebook ad copy.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How Realtors Can Grow Their Business with Facebook Ads Oct 24, 2018

Show notes

This is an episode that’s been a long time coming, and it’s a topic I get asked about a lot. Today’s episode is for real estate agents as well as people wanting to manage Facebook ads for realtors.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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If you fall into neither category, don’t turn this off, because there are so many principles in this one that will be relevant for multiple types of businesses. So why did I want to do this episode? I think real estate agents tend to be stuck in the ways of traditional marketing, and they often aren’t open to hearing about new and more effective ways to market their real estate businesses.

You’ll be hearing lots of strategies for positioning yourself as the “go-to” real estate professional in your area, or if you have a Facebook ads business, the person who is best suited to help real estate agents sell their listings and attract buyers to list with them.

Jennifer Myers is a Realtor in the Washington, DC area, and she owns an extremely successful real estate brokerage there. She’ll be revealing the three phases of marketing your real estate business and her formula for repeatable, consistent growth for real estate professionals. Jennifer is also sharing the 5 big mistakes that she sees people in this industry doing wrong when marking their business, so this is definitely an episode you’re going to want to listen to!

‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Quick Tip: Updates to the Facebook Pixel Oct 19, 2018

Show notes

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Sales Funnels, Creating An “Ideal” FB Ads Business & More with Liz Tennyson Oct 17, 2018

Show notes

On today’s show, I’m joined by Liz Tennyson, who runs a Facebook ads business and is helping female entrepreneurs who are building businesses that support their families.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

In this episode, we talk about how Liz got started in the online space as a health coach, and how she became an expert in building sales funnels, as well as coaching others on their mindset.

You also won’t want to miss the raw emotional personal story that Liz shares towards the end of the episode that showed her she really needed to change the way she was doing things in order to create her ideal Facebook ads business. You’ll also discover how Liz is making this happen by getting support from others, and how she’s completely changed the way she views her business.

‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Quick Tip: Why Are So Many Facebook Ad Accounts Getting Shut Down? Oct 04, 2018

Show notes

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How Aaron Pearson Grew His FB Ads Business from $5K/mo to $25K/mo Oct 03, 2018

Show notes

A while back I had someone join my Facebook Ad Manager program, and in one of the very first conversations I had with him, he told me that it was his goal to be a case study here on the podcast. Guess what? Aaron Pearson has come full circle and he’s here to talk today about how he’s grown his Facebook Ads business from about $5,000 a month in revenue to around $25,000 at this time.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

He talks a lot about how his company is able to be so successful in marketing their business in a small market based near Plano, Texas. If you think you need to be in a big city to run a successful Facebook Ads business, you’re wrong, and Aaron shares why today…

Aaron also reveals how he gets his business in front of the right prospective clients, what percentage of budget his team uses for creative when working with a client, his advice for new Facebook Ad managers, and a whole lot more. Aaron is a great example of why becoming a student of marketing is essential to growing a thriving Facebook Ads business.

‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

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