The Art of LiveOps

Latest Episodes:

Making Games on Roblox w/Chris Campbell: The Art of LiveOps S3E3 May 09, 2022

Show notes

Chris Campbell is a principal designer at Supersocial Games and focuses on making games for the Roblox platform.

Chris will enlighten us on a range of topics including his first job fielding player questions at Nintendo; the switch from premium to free-to-play; his experience with creating content on the Roblox Platform; his perspective on what the metaverse is; and his advice to all game developers when they need inspiration.
Brought to you by Azure PlayFab: https://www.playfab.com

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Designing for Online Games w/ Ben Jones: The Art of LiveOps S3E2 May 02, 2022

Show notes

Ben Jones (@Bagelbeard) is a creative director at Zenimax Online Studios where he’s working to build an ambitious IP from scratch. Ben has been a key contributor in AAA game development for 20 years, working on several high-impact titles in a variety of roles including MAG and Battlefield. His passion for games got him started in the business, but his love of people and problem solving has kept him in it.
Ben will discuss design and creative direction for online games and how as a designer his relationship with data has changed over the years. He also stresses the importance of live events, holiday events and calendarization of your games and using multiple data points to inform your design decisions. He'll also touch on UGC, NFTs, mods and the metaverse.

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How and Why Players Play Games w/ Troy Skinner: The Art of LiveOps S3E1 Apr 25, 2022

Show notes

Troy Skinner is a researcher at Immersyve who studies both games and game designers to learn why people play video games and what keeps them engaged. He works with behavioral scientists and psychologists to operationalize these insights to make game design decisions.

In this episode, Troy discusses the importance of providing players with consistent growth and long-term goals and he uses an analogy comparing game genres to making pizza. He discusses the intrinsic and extrinsic goals of players and how collecting and analyzing these data points can help developers determine appropriate rewards and monetization strategies for their games.

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Welcome to Season 3 of the Art of LiveOps! Apr 22, 2022

Show notes

Crystin Cox and James Gwertzman are back again for Season 3 of the Art of LiveOps podcast. Listen in to see what’s in store for this season. New episodes will be posted every Tuesday starting April 26th, 2022.

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There’s No Business Like Game Business w/ Patrick McGrath: The Art of LiveOps S2E15 Nov 19, 2020

Show notes

Who really runs the show these days at games studios? Today’s guest, Patrick McGrath, makes a solid case for the Product Leads and PMs who are thinking long-term and making sure the studio is making the right decisions for all the games, and all the players, for many years to come. He also points out some exciting ways that other businesses are starting to make use of gamification and free-to-play monetization strategies to create the kinds of excellent customer experiences that keep them coming back for more.

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Cash In On Cultural Currency w/ Saumya Iyer: The Art of LiveOps S2E14 Nov 12, 2020

Show notes

Ever wondered why certain games thrive in one cultural context and bomb in another? Saumya Iyer, a LiveOps expert helping mobile games thrive in India, is here to explain the incredible impact of a shared cultural context and sense of community on a game’s success in any given market. This is a must-listen if you’re expanding internationally, or wondering why your game just isn’t catching on as you’d hoped in a new segment.

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Roll With It: Longevity Secrets of BINGO w/ Wouter Schrijvershof: The Art of LiveOps S2E13 Nov 06, 2020

Show notes

GamePoint’s BINGO has been going strong for fifteen years and counting. How do they do it? Wouter Schrijvershof, a veteran Community Manager and now LiveOps Manager at GamePoint, is here to share some of the secrets of their longevity. Spoiler alert: it’s all about transparency, responsiveness, establishing genuine connections, and keeping it fresh with live events!

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Marketing Is Not a Dirty Word w/ Nick Clifford: The Art of LiveOps S2E12 Oct 29, 2020

Show notes

What do you think of when you hear the word marketing? If it isn’t excellent storytelling and bringing communities together through trust and transparency, you may want to give today’s episode a listen. Nick Clifford (@SuidmoX), Marketing Director for Phoenix Labs, will transform your thinking around what good games marketing is, what it isn’t, and how to make it work for your studio.

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Create Win-Win Scenarios w/ Bryan Mashinter: The Art of LiveOps S2E11 Oct 22, 2020

Show notes

Bryan Mashinter, a true LiveOps expert, packs so much actionable wisdom into this episode it’s practically bursting at the seams. Listen to learn why you should be focused on creating win-win scenarios, why you need more content than you think you do, how many events in a row is too many, and so much more!

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Empowering Collaborative Creators w/ Jay Jodway: The Art of LiveOps S2E10 Oct 15, 2020

Show notes

When you think about the top game platforms in the world, though Roblox may not immediately spring to mind, it should. With over 15 million games and 150 million players, Roblox is the #1 gaming site for kids and teens, and is growing in popularity across all demographics. Listen as Jay Jodway, Head of Top Developer, outlines how, and why, Roblox empowers their community of creators with LiveOps tools from day one.

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