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    Management and Marketing

    The Art of Charm

    The Art of Charm is where self-motivated people, just like you, come to learn from the company’s coaches about to how to master human dynamics, relationships, and becoming your best self with the help of Johnny and AJ, the company’s founders.

    Johnny and AJ bring their 11 years of coaching experience from their famous Bootcamps, where they host clients in Los Angeles from all over the world and they share their stories, best practices and themselves on this weekly podcast.

    Not only does The Art of Charm help everyday people, including active members of the military, learn how to become higher performers, better spouses, partners, and coworkers, they dig deep into human behavior, the science behind it, and demystify what we do and why we do it.

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    Latest Episodes:
    402: Mike Fried | How to Buy a Diamond Without Getting Ripped Off May 13, 2015
    Show notes

    You can save a lot of money and still buy a great diamond. "Nobody wants to spend more for less." -Mike Fried The Cheat Sheet: How diamond websites are shifting the industry like Zappos did with shoes. Are diamonds a dime a dozen? The 4 Cs: which of the four are most important? What does the term "eye clean" mean? The top two certification companies you can trust. And so much more... When you're shopping for an engagement ring you might think you're getting a great deal from a reputable buyer but how do you really know you aren't being taken for a ride? Listen to today's guest and you'll know for sure. Mike Fried has been in the diamond industry for nearly 15 years. He and his business partner run a web site that helps people buy diamonds without being ripped off. Today on the 402nd episode of The Art of Charm we talk about which of the 4 Cs are most important, whether or not you should really spend 3 months' salary on a ring and what certification companies you can trust, and which you can't. Click Here to Support The Show and Check Out HostGator! More About This Show When Mike Fried first got into the diamond industry he was working on the wholesale side. The company he worked for helped jewelers maximize profitable - in other words they helped jewelers make the most money on any diamond ring sale. After 8 years he was tired of that end of the business and left. His now-business partner Ari came to him with an idea: why not create an online spot to help people buy the best diamond for the best price? Together they created Diamonds.pro. The concept is simple: they help you find the best diamond for your needs and then recommend several web sites where you can buy it for your budget. They earn a commission from the web sites, but that commission is paid by the sites and not an extra mark-up for you down the road. Their site provides education so you know what to look for and how to get the most value for what you're spending. On today's show Mike debunks many of the myths of the diamond industry like the 3 months' salary myth, the myth that diamonds are somehow more precious than other stones and that diamonds are actually not an investment; they are simply a commodity you're paying for, not an investment for the future. If you are shopping for rings you've probably heard of the 4 Cs: cut, color, clarity and carats. Mike says you can't get a "top quality" diamond that excels in all four areas. Instead you should focus on cut and carats. Get the best cut at the best size you can afford. How well cut the diamond is will be reflected in its brilliance and shine; and size definitely matters! People will notice how it shines and how big it is. Certification is also another tricky area. Mike recommends only relying on certification from GIA and AGS, those two are the gold standard of the diamond industry and you can count on their consistency and reliability. When they rate a diamond you can be sure that's what you're getting. He also says IGI and HRD are a step below, they're not as consistent. But avoid EGL, many jewelers are facing lawsuits because they sold poor quality diamonds rated highly by EGL. Mike also has recommendations on how to set your budget, why surprising your girl with a ring isn't the best idea and the truth about the cartel behind the diamond industry. Check it out on today's episode of The Art of Charm. THANKS, MIKE FRIED! If you enjoyed this session with Mike Fried, let him know by clicking on the link below and sending him a quick shout out on Twitter: Click here to thank Mike on Twitter! Resources from this episode: Diamonds Pro website Diamonds Pro on Twitter The Art of Charm bootcamps Also sponsored by: Try Squarespace (Free) and Support Our Supporters! You'll also like: -The Art of Charm Toolbox-Best of The Art of Charm Podcast Wanna leave a comment? Too bad! Email me instead (we read everything)! HELP US SPREAD THE WORD! If you dug this episode, please subscribe in iTunes and write us a review! This is what helps us stand out from all the fluff out there. Ways to subscribe to The Art of Charm Click here to subscribe via iTunes Click here to subscribe via RSS You can also subscribe via Stitcher FEEDBACK + PROMOTION Hit us up with your comments and guest suggestions. We read EVERYTHING. Download the FREE AoC app for iPhone Email jordan@theartofcharm.com Give us a call at 888.413.7177 Stay Charming!

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    401: Todd Herman | The Power of Negative Thinking May 11, 2015
    Show notes

    Todd Herman (@todd_herman) explains why high performers think differently -- but not in the way you expect. "Try not to become a man of success, but rather become a man of value." -Albert Einstein The Cheat Sheet: Are we meant to be in the zone all the time? Do high performers battle depression more or less than everyone else? How Walt Disney knew if he had a great idea or a crappy one. Todd Herman explains why goals beyond 90 days are useless. What is the biggest myth in society today? And so much more... Full show notes at https://theartofcharm.com/podcast-episodes/todd-herman-the-power-of-negative-thinking-episode-401/ Find out more about the team who makes The Art of Charm podcast here! HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!

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    Fan Mail Friday #14 May 08, 2015
    Show notes

    Welcome to Fan Mail Friday #14! No jibber-jabber, just a short show where we answer Art of Charm listener mail and give out mini-lessons for the weekend! In this episode: Why don’t you just do a digital/virtual bootcamp so we don’t have to travel? My company might be hiring to replace me. What do I do? How is AoC different from Scientology? My boyfriend won’t help pay my bills. How do I become a professional dating guru/instructor? And more! HELP US SPREAD THE WORD! If you dug this episode, please subscribe in iTunes and write us a review! This is what helps us stand out from all the fluff out there. Ways to subscribe to The Art of Charm Click here to subscribe via iTunes Click here to subscribe via RSS You can also subscribe via Stitcher FEEDBACK + PROMOTION Hit us up with your comments and guest suggestions. We read EVERYTHING. Download the FREE AoC app for iPhone Email jordan@theartofcharm.com Give us a call at 888.413.7177 Stay Charming!

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    400: AoC Toolbox | Moving to a New Town May 06, 2015
    Show notes

    Boom. Episode 400! Meet and connect with the right kind of people. "Everyone entering your life on a social level is an opportunity to grow your network." -AJ Harbinger The Cheat Sheet: The four groups you need to have in your life. How to get introduced to a cute girl's friends. Opportunities for adding value and how to spot them. One specific tip to meeting your neighbors. How social media can help you chose your new friends. And so much more... One question we get asked frequently is how to make new friends when you move to a new place. This question goes hand in hand with our advice to surround yourself with people you want to be like. And today's episode gives you practical advice on how to do just that. Whether you're moving somewhere new, have already moved or simply want to expand your social circle, this show will explain the four groups you need to have in your life, how to find those groups, and run people through a "social sales funnel". Listen in for all of that and more on the 400th episode of The Art of Charm. Click Here to Support The Show and Check Out HostGator! More About This Show: The axiom of "you become the five people you spend the most time with" is one of core teachings of this show. Today we'll share with you how to meet more people you want to be like, whether you've just moved to a new town or not. There are four groups you should always have in your life and they are: 1. An all-men's group. This should be a group of men you get together with regularly. It could be an entrepreneurial group of guys who meet regularly or a mentoring type group. This group is important because it gives you a chance to grow your leadership skills. 2. A co-ed group. Once you have your all-men's group find a co-ed group. This could be a group of men and women who meet often to play some kind of sport or do another activity together. The web site meetup.com is a great place to find groups like these. This group is important because you'll have opportunities to learn and apply other diplomatic skills with both men and women. 3. Your show-off group. This is your next group to find after finding groups one and two. In the show-off group you're going to be showing off what makes you unique. Are you a great coder or great at cooking? A drummer, guitarist, aspiring comedian? That is your show off group. 4. A charity or community-focused group. Find a group where you can contribute to a charity or a community-based group. This can be as simple as attending an annual charity event, but it adds a richness and a depth to you, your social circles and your personality. So once you've got all four groups in your life, you can begin the "social sales funnel". There are some basic steps in the funnel. The first is to find people from your four groups you hit it off with. Then find opportunities to hang out with them. Thirdly add value to those opportunities, like bringing a good bottle of whiskey to a boy's night of poker. Finally get to know your new friends on social media and if they seem like great people, host a regular event and invite them (and have them invite their friends!). AJ and Johnny give us the full scoop on the social sales funnel, and creating the friendships and relationships you really want on this edition of The Art of Charm. THANKS AOC! If you enjoyed this session of The Art of Charm Podcast, let us know by clicking on the link below and sending us a quick shout out on Twitter: Click here to thank AOC on Twitter! Resources from this episode: Meetup The Art of Charm on Twitter Other AOC Toolbox episodes The Art of Charm bootcamps Also sponsored by: You'll also like: -The Art of Charm Toolbox-Best of The Art of Charm Podcast Wanna leave a comment? Too bad! Email me instead (we read everything)! HELP US SPREAD THE WORD! If you dug this episode, please subscribe in iTunes and write us a review! This is what helps us stand out from all the fluff out there. FEEDBACK + PROMOTION Hit us up with your comments and guest suggestions. We read EVERYTHING. Download the FREE AoC app for iPhone Email jordan@theartofcharm.com Give us a call at 888.413.7177 Stay Charming!

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    399: Ramit Sethi | Cold Truths about Success and Networking May 04, 2015
    Show notes

    As Ramit Sethi (@ramit) knows, mindset comes first, then networking, then success. "Top performers in one field want to meet top performers in other fields." -Ramit Sethi The Cheat Sheet: What is curated value and how does it apply to networking? The three letters that cut down Ramit Sethi's email by 30%. Why did Ramit turn down an offer to work at Google? What is the Seagull Theory, and why does it matter? What uncomfortable truth did Guy Kawasaki once tell Ramit? And so much more... Full show notes at https://theartofcharm.com/podcast-episodes/ramit-sethi-the-real-truth-about-networking-and-success-episode-399/ Find out more about the team who makes The Art of Charm podcast here! HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!

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    Fan Mail Friday #13 May 01, 2015
    Show notes

    In this one: How do I follow my passion? Work life balance isn't real Tim sykes is a scammer? What's the deal with that shampoo? HELP US SPREAD THE WORD! If you dug this episode, please subscribe in iTunes and write us a review! This is what helps us stand out from all the fluff out there. FEEDBACK + PROMOTION Hit us up with your comments and guest suggestions. We read EVERYTHING. Download the FREE AoC app for iPhone Email jordan@theartofcharm.com Give us a call at 888.413.7177 Stay Charming!

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    398: Michelle Lederman | The Laws of Likability Apr 29, 2015
    Show notes

    Network to create lifelong connections. "Vulnerability leads to credibility." -Michelle Lederman The Cheat Sheet: Can you fake confidence? If so, how? Why the real you is the best you. The key to being more authentic. How many times should you try something new before throwing in the towel? What is the 3 words activity? And so much more... Networking and relationships are the building blocks of a successful life. It's a point we drive home on many of our shows, but how do we do it authentically? How do we create connection through clarity and confidence? Our guest for today's show has the answers to all of those questions! Michelle Lederman is an author, speaker, coach and self-professed recovering CPA who writes and speaks on the topics of clarity, confidence, connection and likability. Listen in for all of that and more on episode 398 of The Art of Charm. Click Here to Support The Show and Check Out HostGator! More About This Show: Michelle Lederman wrote the book on likability, literally! Her 11 Laws of Likability is a guide based on 3 pillars of great relationships: clarity, confidence and connection. When these three pillars are in place you can build likability with the people you meet and interact with, forming solid foundations for lifelong connections. And it starts with clarity. Michelle says you have to be clear on your intent. What do you want people to think of when they think about you? What impression do you want to leave your next date with or the people you interview with for your next job or promotion? Get clear on that first. Then move on to confidence. Confidence is one of the most persuasive traits you can possess. But what comes first - the experiences to give you confidence or the feeling of confidence? Although it's a little like the chicken vs. the egg dilemma, Michelle says you can authentically fake it til you make it! While that sounds contradictory, it's simply means to really find the authenticity in the acting as if part of the equation. So authentically act as if you are confident and eventually you will be. The final piece of the puzzle is connection. Authenticity and likability are obviously important aspects of connection. Have you ever spoken with someone in a seemingly real way only to come away from the conversation realizing they had a mask on? That doesn't create a bond, and there's no foundation for a future relationship if the other person never lets you see the real them. In other words, be authentic. If you aren't sure if you are authentic with others you'll have to spend some time reflecting on this. A great way to reevaluate a conversation or experience later is to ask yourself if you said or did anything just to make the other person happy or comfortable. If you did, you were being inauthentic. Before beating yourself up about it simply take a look at why you were inauthentic. Were you concerned with looking good or were you caught up in your own discomfort? Find out why and then figure out what you can do next time to be real and be yourself. Then go out and do it. Another great way to be more authentic is to get uncomfortable! Michelle recommends doing so in baby steps and creating small wins for yourself. If you aren't a super social person the next time you go out make small talk with one person. Sure it will feel uncomfortable and maybe even awkward but you are stretching yourself and learning more about who you really are. Michelle recommends doing a new, uncomfortable activity like this 10 times and reflecting on it after each experience. If you still hate doing it after 10 tries you can stop and try something else. On this episode Michelle and I also discuss her 3 words exercise and how to apply it to your life for more likability, as well as how to maintain relationships once they're started. Listen in for her golden nuggets of wisdom today and we'll see you next time on The Art of Charm! THANKS, MICHELLE LEDERMAN! If you enjoyed this session of The Art of Charm Podcast, let Michelle know by clicking on the link below and sending her a quick shout out on Twitter: Click here to thank Michelle on Twitter! Resources from this episode: Michelle Lederman's website Michelle on Twitter11 Laws of Likability, by Michelle Lederman Heroes Get Hired, by Michelle Lederman The Art of Charm bootcamps Also sponsored by: Click Here to Support The Show at our sponsor Lynda.com! You'll also like: -The Art of Charm Toolbox-Best of The Art of Charm Podcast Wanna leave a comment? Too bad! Email me instead (we read everything)! HELP US SPREAD THE WORD! If you dug this episode, please subscribe in iTunes and write us a review! This is what helps us stand out from all the fluff out there. Ways to subscribe to The Art of Charm Click here to subscribe via iTunes Click here to subscribe via RSS You can also subscribe via Stitcher FEEDBACK + PROMOTION Hit us up with your comments and guest suggestions. We read EVERYTHING. Download the FREE AoC app for iPhone Email jordan@theartofcharm.com Give us a call at 888.413.7177 Stay Charming!

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    BONUS: Tim Ferriss | The Art and Science of Meta-Learning Apr 28, 2015
    Show notes

    Learn from someone who is great at something they shouldn't be great at. "You don't need to be superhuman to get superhuman results." -Tim Ferriss The Cheat Sheet: The two language hacks Tim recommends. What's the exercise he'd do if he could do only one for the rest of his life? His recommendations for how and why to fast. What is fear setting and how can you apply it to your life? What are saccadic movements? And so much more... Tim Ferriss is a man known around the globe for experimenting and discovering the best, fastest and most effective ways to learn something. Whether it's spending a week to learn to play drums for Foreigner live in concert or speaking Tagalong fluently during a Filipino interview, Tim has done it. On today's episode we talk about meta learning for language and other skills, what happened to his TV show, and his unique take on goals and risk. Listen in for all of that and more on this bonus edition of The Art of Charm. Click Here to Support The Show and Check Out Host Gator! More About This Show: If you've followed Tim Ferriss for any length of time you know he's man of experimentation and meta learning. In fact the title of his blog is Experiments in Lifestyle Design, completely appropriate for what he shares with the world. On today's episode Tim and I talk about language hacks (and how they apply to other areas of life), the details of his current fasting regimen, the status of his TV show and his views on goal setting, risk and what he wishes every single adult would do at least once in their lifetime. When it comes to goal setting Tim uses an approach he calls fear setting. He does this at least every 8 weeks, and any time he feels overwhelmed or anxious about a decision he has to make. And his process, of course, is quite simple. First he takes a physical piece of paper, lays it down landscape style and then he creates three columns. In the column on the far left he makes a list of every possible thing that could go wrong if he does whatever he's considering doing. He is very specific and writes down every single thing he can think of. In the middle column he writes down everything he can do to mitigate the items in the far left column. And then in the last column he makes a list of everything he can do to get back to where he is right now, if all the breakdowns from the far left column actually happen. With that information he makes an informed and calculated decision that minimizes his risk, because as he puts it, risk is "an irreversible negative outcome". Continuing from there we also discuss two of his favorite skills he's learned: swimming and speed reading. He once thought learning to swim was an impossible thing for him because he was into his 30s before he tried it. Once he had conquered the skill, he began to ask himself "What else once have I assumed is impossible?". The other skill we discuss is speed reading. Tim also gives us a tip to double our reading speed and increase comprehension at the same time. As you might expect it's a super simple trick that you can do as soon as you listen. Tune in for that and then join me in thanking Tim for sharing his masterful meta learning techniques on today's episode. We'll see you next time on The Art of Charm! THANKS, TIM FERRISS! If you enjoyed this session of The Art of Charm Podcast, let Tim know by clicking on the link below and sending him a quick shout out on Twitter: Click here to thank Tim on Twitter! Resources from this episode: Tim Ferriss' blog Tim on TwitterInulin: why and how Tim uses it BaobabTim Ferriss horseback archery videoThe Tim Ferriss Experiment: bonus footageThe Tim Ferriss Experiment on iTunesThe Art of Charm bootcamps Also sponsored by: You'll also like: -The Art of Charm Toolbox-Best of The Art of Charm Podcast Wanna leave a comment? Too bad! Email me instead (we read everything)! HELP US SPREAD THE WORD! If you dug this episode, please subscribe in iTunes and write us a review! This is what helps us stand out from all the fluff out there. FEEDBACK + PROMOTION Hit us up with your comments and guest suggestions. We read EVERYTHING. Download the FREE AoC app for iPhone Email jordan@theartofcharm.com Give us a call at 888.413.7177 Stay Charming!

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    Fan Mail Friday #12 Apr 24, 2015
    Show notes

    In this one: -Focus is a double-edged sword -Jordan talks too much -Chris needs to grow a set HELP US SPREAD THE WORD! If you dug this episode, please subscribe in iTunes and write us a review! This is what helps us stand out from all the fluff out there. FEEDBACK + PROMOTION Hit us up with your comments and guest suggestions. We read EVERYTHING. Download the FREE AoC app for iPhone Email jordan@theartofcharm.com Give us a call at 888.413.7177 Stay Charming!

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    BONUS: Omar Zenhom | The $100 MBA Apr 23, 2015
    Show notes

    You don't have to reinvent yourself to do something new. "No one cares about how much you know til you show them you care." -Omar Zenhom The Cheat Sheet: How to frame failure in a productive way. Should you forget your past skills when starting a new venture? How do you know if you have a legit business concept? Why comparing yourself to others is just a distraction. How to craft your elevator pitch for maximum impact. And so much more... Do you think you're too old to start something new? Or perhaps you think every great business idea has already been done and you're just too late to market. Not so says our guest on today's show. Omar Zenhom is the leader and face of The $100 MBA. On this episode we talk about why is "late start" and lack of business knowledge was actually an asset in starting his company, The $100 MBA. Listen in for all of that and more on this bonus edition of The Art of Charm. Click Here to Support The Show and Check Out HostGator! More About This Show: Omar Zenhom is a teacher through and through. He worked in the education field as an ESL teacher (English as a Second Language) and he spent 10 years living and teaching ESL in Dubai. But throughout his teaching career he was always interested in entrepreneurship. If he wasn't reading about it, he was hustling on the side to see what business would work and testing his mettle to see if he had what it takes to be a full-time entrepreneur. It wasn't until fairly recently that he made the leap into entrepreneurship with The $100 MBA company. The brand began back in 2013 and his podcast was launched in the fall of 2014. Today it stands as one of the top-rated podcasts in all of iTunes. On this episode we talk about his "late entry" into podcasting, how his lack of business experience became an asset and why it's never too late to go after what you want in business or in life in general. When Omar began his podcast he knew he had to differentiate himself from the rest of the crowd. But instead of reinventing himself he leaned on his background and his knowledge: teaching. He and his fiance Nicole spent two months brainstorming, planning and organizing before the launch of The $100 MBA. One of the most important he makes is they planned for the long haul. They weren't looking at this as a short-term gain but a long-term legacy and that's what made them so successful. Another important aspect of their success is their strategy for connecting and providing for their audience. If you're wondering what to give your audience Omar has some questions you can ask yourself such as "How can I delight people?" "If this were my mom (or other loved one) how would I be giving to him or her?" And then create your content and your marketing strategy based on that. As Omar points out no one cares about what you know (or are providing) until they know how much you care. When you come from that mindset - whether it's in business or other relationships - you have a greater chance of creating real, genuine relationships that benefit everyone. We also discuss how to set your own level of achievement and how to know what to focus on first when starting a business. Big thanks to Omar for sharing his experiences on those topics and thanks to you for being here. We'll see you next time on The Art of Charm! THANKS OMAR ZENHOM! If you enjoyed this session of The Art of Charm Podcast, let Omar know by clicking on the link below and sending him a quick shout out on Twitter: Click here to thank Omar on Twitter! Resources from this episode: The $100 MBA web siteThe $100 MBA podcast Webinar Ninja, Omar's program for webinars Omar on Twitter The Art of Charm bootcamps Also sponsored by: You'll also like: -The Art of Charm Toolbox-Best of The Art of Charm Podcast Wanna leave a comment? Too bad! Email me instead (we read everything)! HELP US SPREAD THE WORD! If you dug this episode, please subscribe in iTunes and write us a review! This is what helps us stand out from all the fluff out there. FEEDBACK + PROMOTION Hit us up with your comments and guest suggestions. We read EVERYTHING. Download the FREE AoC app for iPhone Email jordan@theartofcharm.com Give us a call at 888.413.7177 Stay Charming!

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