The Amy Porterfield Show

Latest Episodes:

#21: How to Set Goals and Create a Plan for the New Year Dec 04, 2013

Show notes

In this episode of the Online Marketing Made Easy Podcast, we focus on streamlining your business planning for the New Year. We reached out to successful online marketers, including Michael Hyatt, Pat Flynn, Melanie Duncan, Chris Ducker, and Michael Stelzner, to learn how they plan for the coming year.

Goal Setting Tips:

1. Get Specific:

- Reflect on what worked in your business this year.

- Identify what excited you, what customers loved, and what was profitable.

- Prioritize enhancing and optimizing what already works.

- Address what didn't work or needs improvement and what you should stop doing.

2. Stack Your Goals:

- Create big-picture goals and break them down into smaller, achievable mini-goals.

- Focus on one mini-goal each month, eventually reaching the big yearly goal.

- Write down your goals, break them into smaller steps, and tackle them one by one.

Bonus Tip: Be Protective of Your Time:

- Be deliberate about how you spend your time.

- Learn to say no when necessary to protect your focus and achieve your goals.

Goal Setting Sheet:

- Condense your goals onto one page, keeping them simple and concise.

- Include:

1. Revenue projections: Specify how much you plan to earn and where the income will come from.

2. Contributions: Set goals for contributions, such as charity or connecting with customers.

3. My Special Focus: Highlight an area of special focus for the year.

4. Focused Foundation Strategies: Detail specific strategies to achieve your goals, such as content creation or email marketing.

Vision Statement:

- Develop a company vision statement that reflects your goals and aspirations.

- Keep it simple and visible in your workspace to maintain focus.

Comfort Zone and Growth:

- Set your goals slightly beyond your comfort zone to stimulate growth.

- Embrace uncertainty, fear, and a sense of inadequacy as indicators that you're heading in the right direction.

To support your goal setting, a Goal Planning Worksheet is provided for download. This episode features insights and tips from accomplished online marketers to inspire you to take action and set your goals for the upcoming year.

#20: Creative Ways to Run a Business From Anywhere in the World with Natalie Sisson Nov 12, 2013

Show notes

On this episode of the Online Marketing Made Easy Podcast, I interviewed Natalie Sisson, also known as the Suitcase Enterpreneur.

In 2006, Natalie left her home country of New Zealand and since then has been traveling the world and living out of a suitcase -- all while building a successful online business.

On her blog, Natalie teaches creative ways to run a business from anywhere in the world, using outsourcing, along with online tools and social media.

She's also written a new book about how to create freedom in business and adventure in life.

In this episode, here’s what we’ll cover:

How Natalie started with nothing but an idea and created a successful and profitable Facebook app
What caused Natalie to cry herself to sleep at night and how she overcame it
What it takes to make significant changes in your life business
How to avoid undermining your progress
How to know your special sauce and how to use it to your advantage
How to get good feedback from those who know you well
The two big things Natalie did to launch her book
Natalie's 30-day blog challenge
And so much more!

#19: How to Set Priorities In Your Business with Pat Flynn Oct 31, 2013

Show notes

On this episode of the Online Marketing Made Easy Podcast, my guest is one of my very favorite people - Pat Flynn.

I know most of you already know Pat, but if you don't, he is a well-known and highly successful online entrepreneur. He is a podcaster, blogger and author and is best known for his transparent leadership style and smart business strategies. He blogs at smartpassiveincome.com and has a podcast by the same name.

Now there are a dozen topics Pat and I could discuss that would be highly valuable if you are growing an online business - but I am going to do something a bit different with this interview.

About a week ago I saw a Facebook post from Pat where he talked about all the hard work and dedication he put into one keynote presentation he recently did for a financial bloggers’ conference called FinCon. The post is inspirational and demonstrates the mindset needed to succeed, and after reading it I had so many questions for him, I decided to invite him onto the show.

In this episode, here’s what we’ll cover:

The importance of focusing on one thing at a time
What Pat told himself in his head in order for his FinCon speech to be successful
How speaking can help you in other parts of your life and business
What Pat does to make sure he stays the course
How Pat sets big goals and priorities
What Pat told himself to keep from procrastinating
What you have to do to make goals real
How fear is a disservice to your audience
How to grow your confidence
Tips for finding a mastermind that's right for you
And so much more!

#18: A Backstage Pass to the Inner Workings of My Business Oct 01, 2013

Show notes

On this episode of the Online Marketing Made Easy Podcast, I pull back the curtain and give you a peek into the inner workings of my business. I give you the scoop on my team, my favorite tools for building my business, and lessons I've learned as I've built my business.

In this episode, here’s what we’ll cover:

Why I had to fire my clients
The cost of doing what I always wanted to do
The reasons webinars have been so essential in the success of my business
Where almost 100% of my income comes from
How to figure out which opportunities to pursue
The make up of my team, what they do and the number of hours they work
The tools I use for my business on a daily basis
Why moving to better systems results in a mindshift
The importance of mindset and accountability
And so much more!

#17: 7 Facebook Changes That Affect Your Business Today Sep 11, 2013

Show notes

Facebook gives me plenty of opportunity to create content because they are notorious for making updates to their platform!

There have been a lot of pretty significant Facebook changes in the past few months, so on this episode of the Online Marketing Made Easy Podcast, I’m going to cover seven specific changes Facebook has recently made.

It’s important to understand these changes because they can have a big impact on your business and how you market online.

In this episode, here’s what we’ll cover:

Overall news feed algorithm changes
Algorithm updates including story bumping and last actor
The ins and outs of promoting a contest on your Facebook timeline
How Facebook hashtags work and why and how you should use them
My thoughts on Facebook embedded posts
Facebook ads Lookalike Audiences and how I've used this new feature
How you can get FREE access to millions of Shutterstock images for Facebook ads
And so much more!

#16: How to Outsource Online Marketing with Chris Ducker Aug 10, 2013

Show notes

On this episode of the Online Marketing Made Easy Podcast, we're diving into outsourcing and I've invited my very good friend, Chris Ducker, to come on the show and share with us some tips that will help all of us streamline our businesses a little bit more and allow us to break away from that crazy addiction many of us suffer from regularly, which is trying to do it all ourselves.

At one point or another, if you're an entrepreneur starting a business, whether you have a local business, an online small business, or whatever it might be, you probably have suffered from this crazy addiction once or twice in your life, and Chris is going to help us with some very specific actionable tips to outsource more and get the support that we need.

In this episode, here’s what we’ll cover:

How Chris went from working 14 hours per day, 6 days a week to being a "virtual CEO"
What you should NEVER outsource
The types of tasks that you can outsource and when it makes sense to outsource them
The right mindset to have when it comes to spending money on outsourcing
The one easy thing Chris had his VA do that increased his YouTube views by 25 to 30 percent
Common excuses business owners make for not outsourcing -- and why they're not valid reasons to do everything yourself
The myth of the "Super VA"
The difference between a role and a task, and why you should always hire for the role, not the task
And so much more!

#15: How to Use Pinterest to Increase Traffic and Grow Your List with Melanie Duncan Jul 29, 2013

Show notes

On this episode of the Online Marketing Made Easy Podcast, I interviewed Melanie Duncan, the creator of the extremely popular online training program, Power of Pinning. Melanie is also the owner of Luxury Monograms and CustomGreekThreads, both online businesses for physical products.

So she has a great mix of experience and knowledge using Pinterest to promote an online training program, like many of you have listening now, as well as using Pinterest to promote physical products.

For this show I asked Melanie to focus on how to use Pinterest for lead generation in addition to using it to increase web traffic.

If you are a coach, consultant, author, speaker, or a service professional (such as a local marketer or social media manager), then this episode will be extremely valuable to you.

In this episode, here’s what we’ll cover:

The secret to the success of Melanie's program, The Power Of Pinning
How to best use multiple Pinterest accounts
The advantages that service providers have on Pinterest over those who sell physical products
The importance of the first two rows on your Pinterest page and how to use them effectively
How to use "teaser images" to increase traffic and build your list
Why using tall images is important and how to bring even more attention to them
How to change a personal Pinterest page to a business page and the advantages of doing so
The biggest mistakes that online marketers make on Pinterest and how to overcome them
What ONE action you should take in the next 24 hours in order to increase your effectiveness on Pinterest
And so much more!

#14: Big Brand Strategies for Small Businesses with Rick Mulready Jul 16, 2013

Show notes

On this episode of the Online Marketing Made Easy Podcast, I interviewed Rick Mulready. Rick has a really interesting background that includes working for companies such as AOL and Yahoo, but most recently he's been on a journey to share his conversations with the heads of social media from the biggest and most successful brands in the world including Nike, JetBlue, Gary Vaynerchuk, Ford Motors, and many others.

Most recently, Rick interviewed the Boston Police Department's Public Information Chief about the massive role social media played after the recent Boston Marathon bombings.

I invited Rick on the show to talk about what he's learned from these big brands and how we can apply those strategies and techniques to small business budgets. We cover a lot of great tips that run the gamut from content creation to how to promote on social media sites.

In this episode, here’s what we’ll cover:

The importance of going deep with social media.
How to avoid social media overwhelm
How your business objectives and goals determine where to focus your social media efforts
How to find out where your customers are online
Why you shouldn't chase shiny new objects when they first come out and what you should do instead.
How to generate leads and sales using social media
And so much more!

#13: Does Advertising on Facebook Really Work? Jun 28, 2013

Show notes

This episode of the Online Marketing Made Easy Podcast, is brought to you as a direct response to your feedback. Some of you may have seen me post an image on my Facebook Page of two soda bottles. One soda bottle said "Facebook Advertising" and the other one said "Webinars that Convert." I asked, "What do you want to learn about most?" (The soda bottle images were just a fun way to grab your attention!)

A few hundred people responded, and the winner was Facebook advertising, so that's the focus of today's podcast. If you have never experimented with Facebook ads, or if you've tried them but want to see bigger results, this is the session for you.

By the way, if you voted for "Webinars that Convert," that was a close second, and since webinars are truly the #1 way I've built my business, in the very near future I'll record a podcast all about webinars and how you can use them in your business.

But for today I'm going to focus on the questions that I hear over and over again about Facebook ads.

In this episode, I'll give you the scoop on the upcoming changes with Facebook ads and also answer the following questions:

My ads are constantly getting disapproved by Facebook. What can I do to ensure they get approved?
How do I know if my ad is working?
How much do Facebook ads cost?
How do I find my ideal audience with Facebook ads?
How can I get bigger conversions with my Facebook ads?
What's the best type of ad to run for my business?
And so much more!

#12: Getting Started with Mobile Marketing with Greg Hickman Jun 18, 2013

Show notes

On this episode of the Online Marketing Made Easy Podcast, I interview Greg Hickman, one of the leading mobile marketing experts. Greg and I discuss how to get started with mobile marketing.

If you're anything like me, you know that mobile marketing is important, so it's been on your mind, but hasn't made it to the top of your priority list. My guess is that after you hear what Greg has to say on the staggering stats on mobile usage, you'll want to make it a higher priority.

The great thing is, after talking with Greg, I was pleasantly surprised at how easy -- and inexpensive -- it is to get started with mobile.

In this episode, here’s what we’ll cover:

What it means to be mobile friendly, and why that's important.
How mobile marketing goes beyond optimizing your website.
The meaning of "responsive design."
The hierarchy of mobile users' needs
The percentage of people who access Facebook, Twitter and YouTube on their mobile devices.
Easy and inexpensive ways to get started with mobile marketing and how to determine which is the best option for you.
How to make lead pages more mobile friendly
Important things to keep in mind regarding mobile when sending email to your list
How to create the best possible experience for people who visit your website.
And so much more!

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected