The Amy Porterfield Show

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#204: How She Quit Her Day Job and Turned Her Side Hustle Into a Full-Time Thing with Melissa Norris Mar 29, 2018

Show notes

Biggest Takeaways You Don’t Want to Miss:

One question I get asked a bunch: How do I transition from my 9-to-5 to an online business full-time? What are the exact steps?
There are a lot of different ways to get there, but I wanted to bring in one of my students who did it in a less-scary and less-painful way that you can learn from and model.
Melissa Norris will share with us ONE roadmap for how she got to where she could quit her day job and live out her dream business.
Melissa’s story is filled with amazing insights and a-ha moments that many of you will be able to use for your own journeys—especially if you are interested in investing your time and money into webinars! (25:30)

Now here’s the kicker for today’s ep: Melissa’s business is all about the pioneering lifestyle! I’m talking full functioning homestead with pigs and cattle, grinding your own flour, canning vegetables… things you’ll probably NEVER see me doing (and for good reason!). The fascinating thing is she was able to use the same marketing principles and strategies (that you can use, too) to find her tribe, build her business and quit her day job. So if you’ve been wondering how you can ditch your J-O-B, this episode is the right one for you! Listen here to get Melissa’s step-by-step plan.

This episode is brought to you by:

Free Masterclass: How to Create and Deliver Your First Wildly Profitable Webinar (Even If You Don’t Have a List)

Check out these highlights:

Melissa’s incredible story about a full functioning homestead [4:24]
The importance of (sustainable) baby steps—and how to find the time to take those first steps. [13:28]
The inevitability of having to hustle, at least for some time. [17:08]
What scaling looked like after quitting her day job. [23:06]
Melissa’s hit “seasonal webinars” and what she learned from them. [25:30]
How Melissa runs her membership site. [29:44]
A few amazing sales sequence a-ha moments! [37:47]

#203: How To Get Noticed Online When You’re Just Starting Out Mar 22, 2018

Show notes

Biggest Takeaways You Don’t Want to Miss:

I’ve been an online marketing entrepreneur for a long time now. I’ve worked with thousands of students and have gotten pretty darn good at finding patterns. Specifically, patterns in limiting beliefs and mindset blocks that often stop promising entrepreneurs in their tracks.
One common struggle I’ve uncovered A LOT is the fight to stand out when the online world has become so saturated. And here’s the thing—it is tough to stand out. I’m not going to sugar coat it. It can be incredibly frustrating.
But I’m here to tell you—sometimes it’s not just about the strategies. Sometimes the key to getting noticed is all about...mindset.
And this all starts with one simple truth about every successful entrepreneur... (2:15)

So, in today’s episode I wanted to make sure you take the time to stop and learn how to shift the way you approach a noisy online world, and in turn, get noticed. Because it’s really the way you think that will ultimately set you apart. Tune in now.

This episode is brought to you by: My incredible, and free masterclass, “The Ultimate List Building Catch-Up Plan,” where you’ll learn my proven 3-stack system for leveraging the most powerful, “what’s working now” list-building strategies. You can sign up here.

Check out these highlights:

Act like you’ve already nailed it. [5:01]
How to cultivate a relentless soul. [8:45]
Just how crowded is the playing field? A few stats. [10:16]
Why you should dive deep into your DMs. [12:22]
Are you a flip flopper? It’s time to get honest. [13:06]
The importance of “closing loops,” especially with your team. [15:23]
Are you a master at consistency? [16:28]
Why you should tell true, gritty, messy stories about YOU. [20:36]

#202: How to Engage Your Small Facebook Group When You’re Just Starting Out with Caitlin Bacher Mar 15, 2018

Show notes

Biggest Takeaways You Don’t Want to Miss:

In the past few years, as Facebook has evolved, I’ve begun to think about Facebook groups in a whole different way. I believe groups—and not pages—are the key to building the kind of communities that allow you to truly connect with and grow your audience.
And it’s not just me! Many of my peers are having the same experience in discovering the incredible potential of Facebook groups. One superstar, in particular, is my friend Caitlin Bacher—who has grown her private FB group to more than 30,000 members in 3 years!
Caitlin is with me today to answer the question I get asked all of the time with my students: How do I boost engagement in my Facebook groups when I’m starting from zero?
Tune in to learn how to make Facebook groups one of your most effective social platforms! And Caitlin shares ALL, including the #1 mistake she sees entrepreneurs make with groups... [6:06]

Yes, I know it sounds like things just got trickier with the Facebook algorithm and the announcement that Facebook is going to focus more on “meaningful social interactions.” But don’t panic! This is actually great news for those of you who are using (or want to use) Facebook groups for your business. There are so many options. From Facebook groups that are tied to your paid content, to free communities that are tied to your bigger messaging and brand. It all begins here.

This episode is brought to you by: Master Class: How to Confidently Create Your First Profitable Course in 60 Days www.Amyporterfield.com/free

Check out these highlights:

Why Facebook groups and why someone would decide to do only Facebook groups? [4:14]
The importance of getting really good at selling one thing first. [8:55]
Everything you need to know about closed free groups. [17:57]
Some of the best type of content you can create for your own communities. [28:00]
What about Facebook groups created for paid courses? [34:01]
Using an email series to boost engagement within your Facebook group. [37:08]
How to use the group to help you solve for buyer’s remorse (for your paid content). [39:48]

#201: Five Ways to Make Money (Without Using Webinars) Mar 08, 2018

Show notes

Biggest Takeaways You Don’t Want to Miss:

Yes, today’s topic may seem a bit off-brand for me, since to know me is to know that I love love love webinars.
However, today I’m mixing things up to present a few different strategies to make money online.
I STILL think webinars are the most powerful way you can drive your online business…but I wanted to share 5 ways to make money online that do not include a webinar training and that can set you up for bigger strategies to bring in bigger bucks.
Not only am I dishing out several ways you can make money, but I’m also talking about the actual offers you can craft to then promote the strategies I’m sharing.

I am a big believer in baby steps, and you may not be ready for webinars in your business—YET. So I’m going to talk about some simpler strategies you can use in your business until you’re ready to take the “webinar leap.” Let’s start making some money...

Check out these highlights:

How I started out with Facebook page reviews (and why). [6:12]
The right time for creating customized plans for clients. [10:38]
How to create customers for life. [13:50]
Hear about my friend Tyler J. McCall’s success with online workshops. [15:40]
The goldmine of done-for-you plug and play products. [26:10]
How two friends from Tag Team Party Peeps put together a very successful email campaign. [33:46]
Challenges that actually lead to sales. [39:55]
How to successfully market your high-priced offers. [44:53]
A can’t miss strategy using Facebook Live. [47:33]

#200: 10 Online Marketers Share Their Zig Stories Mar 01, 2018

Show notes

It’s the 200th episode! Cue the confetti and champagne! If you have been listening to me since I first aired in 2013, THANK YOU! It’s been 5 AMAZING years and I couldn’t have done it without you!

To celebrate, I have asked some of my closest friends and peers to share quick pieces about something I’ve been thinking about a lot lately…

How do you zig when others are zagging?

How do you “go against the grain”?

When do you take a risk and change things up?

And I couldn’t think of anyone better to tackle this topic than my small group of much-cherished and loved peers. I hope you enjoy listening to these as much as I have. Get ready to make some zigs happen for your own business!

If you’re wondering if it’s a right time to “zig” for your business, listen up to my four scenarios to help you decide.

Want a personalized message from me on instagram? And if you want that new “outtake” of me sharing my personal story of zigging, make sure to 1) take a screenshot of this episode 2) post it on Instagram (feed or stories) and use #200withamy and tag me when you post it. Then I’ll slide into your DM with a link to this clip! That’s right, I will personally DM you...

Here’s a sneak peek of each of my amazing group of peers:

Jasmine Star gives us the inside scoop into how she invested a year of heart, soul and money into a launch that got her … an underwhelming amount of students. But then she decided to “knock on some digital doors” ... [12:50]
Ray Edwards shares the personal touch he provided for each person who bought one of his high-end programs. [18:25]
Pat Flynn starts off with a life-changing story from his childhood, then talks about how giving away a study guide for free became the launching-off point for Smart Passive Income. [20:03]
Diane Sanfilippo on why you need to be focused on creating paid content and programs. [26:30]
Julie Solomon offers up her own version of “Pitch Perfect” and how she took the initiative to start monetizing her blog. [32:01]
Tarzan Kay shares how she broke ALL the rules of launches, and executed a simple (no stress!) promotion that netted her five figures. [39:59]
James Wedmore gives us multiple examples of zigging, and asks a series of questions to help you come up with your own different “out of the box” ideas. [45:36]
Russell Brunson talks about how one T-shirt helped to reduce his ClickFunnels churn by 23 percent (!)—and build a powerful community in the process. [51:03]
Rick Mulready walks his own talk and tries his hand at Facebook Messenger for feedback about this podcast. The results may surprise you—because they surprised him! [56:51]
Jenna Kutcher gets real (as always) and tells you why she decided to go completely transparent with her messaging. [1:01:18]

Links to learn more about my special group of friends:

Jasmine Star: www.jasminestar.com/
Ray Edwards: www.rayedwards.com/welcome/
Pat Flynn: https: www.smartpassiveincome.com/
Diane Sanfilippo: www.balancedbites.com/
Julie Solomon: www.juliesolomon.net/
Tarzan Kay: https://tarzankay.com/
James Wedmore: www.jameswedmoretraining.com/
Russell Bruson: www.russellbrunson.com/hi
Rick Mulready: www.rickmulready.com
Jenna Kutcher: www.jennakutcher.com/

#199: From Two Failed Course Launches to Pre-Sell Success with Michelle Evans Feb 22, 2018

Show notes

Biggest Takeaways You Don’t Want to Miss:

My dream was to knock it out of the park for my first launch. But to know me and my story is to know that it took me a few tries to get it right. Which is the case for MOST people.
And that’s why I wanted to bring Michelle Evans on the show. Michelle is one of my very first students, and she’s here to share how she turned TWO complete launch failures into an astonishing success.
I’ve got a feeling that for some of you, Michelle’s experiences of saving what seemed like a huge mess (including an ice-cold, 6% open-rate email list into a hit), is just what you need to hear.

Michelle and I start at the very beginning (including how she transitioned from her 16-year corporate job at Microsoft to creating online courses). Michelle dives into all of the excruciating details of her two failed launches, and also what she did to turn it all around. I think you’ll get a lot out of the strategies, lessons and insights she’s sharing, including how she used my program Courses that Convert to make her own course dreams come true.

Check out these highlights:

Michelle and I reminisce about the moments we walked away from our corporate gigs. [4:58]
The biggest hurdles Michelle faced in her path to online course-creation success. [11:02]
How Michelle made time to create her course. [19:13]
Mini-offers and how to use them to do your validation calls. [21:45]
How sharing her struggles surprisingly interested her audience more than only sharing her successes. [26:58]
Using quizzes to warm people up for your ultimate offer. [32:29]
Tiger Time and protecting your time from you own business. [37:38]

#198: Five Important Facebook Ad Changes with Rick Mulready Feb 15, 2018

Show notes

Biggest Takeaways You Don’t Want to Miss:

Keeping up with Facebook updates can (at times) feel like a full-time job. And if you’re not staying on top of everything that’s changing, you can feel like you’re stuck back in 2012.
I’ve got you covered because today, my Facebook Ads sidekick and dancing machine (more about that in the episode!) Rick Mulready, is joining me to fill us in on some of the most recent, and relevant, updates on Facebook Ads.
We’re talking everything from the Power Editor going away, to budget optimization, all the way to Messenger Ads. You can’t miss this goldmine of an episode—especially because Rick is introducing us to an amazing new feature to optimizing our budget and get more bang for our buck.

If you’ve decided that this year is THE year to master Facebook ads, you cannot miss out on all the juicy details Rick has for us in today’s ep. Some of you know Rick from previous podcasts, and I love having him back because he’s always making sure you’re on top of your game with Facebook AND Instagram Ads. So let’s get started on the five must-areas Rick says you need to be aware of today.

Check out these highlights:

Where did Power Editor go? [4:51]
How Facebook is updating the potential audience reach. [7:39]
Should you keep your audiences separate? [10:40]
Budget optimization at the Campaign Level: you want to be ready to optimize this update. [11:45]
How to choose between manual and automatic bidding. [15:26]
Customizing ads for different placements in both Facebook and Instagram (this one’s brand new). [19:01]
Messenger Ads—why Rick thinks they will be BIG in 2018. [25:47]
Cyber Monday’s billion-dollar payoff and why keeping the mobile user in mind is super important. [31:22]

#197: How to 10X Your Results in 2018 (and Beyond) with 3 Dead Simple Strategies With Marie Forleo Feb 08, 2018

Show notes

Biggest Takeaways You Don’t Want to Miss:

Marie Forleo is back to tell it like it is.
Today she’s bringing three so-simple strategies that ANYONE can use to amp up their results this year. So no more “I’m never going to make enough money to quit my day job.” No more “My list is stuck at 900.” No more “I can’t connect with my audience.”
So if you feel overwhelmed or overstretched or maybe, just maybe, like you’re drowning, this conversation is for you.

Marie has this uncanny ability to help you uncover what’s truly holding you back from getting results and on this episode, you’ll be amazed to discover that all of the strategies we’re diving into today require more of you and less of all the tools and gizmos you think you need to succeed online.

And if you let them, these strategies will free you up and open the door to a business you’ve been dreaming of.

WARNING: This one is definitely an “ear-buds episode” (to wear around the kids); Marie’s breaking out the adult language.

Check out these highlights:

Why running faster and faster and faster and working harder and harder and harder (like a hamster) will not get you the results you want. [10:00]
What it means to show the raw, real you. [12:02]
How Marie shook up her longtime video show with a little sumthin’ called Marie Unplugged. [17:23]
Do NOT spend a lot of money on that production! [20:46]
A real unscripted moment Marie had on the streets of New York. [22:23]
Our 24-hour challenge for you. [23:25]
Forget Social and focus on THIS instead. [25:05]
One of the most underrated and overlooked traits for creatives and entrepreneurs. [35:43]
How Marie took her B-School refund rate from 19% to less than 2%. [40:31]

Make sure to check out Marie’s FREE Video Training Series

This is some of the best marketing training out there today (in my opinion!). In Video One Marie covers two burning questions:

Where should I focus in my business?
How do I know if I’m working on the right things for my business?

Grab video one here now.

Links I mentioned in this episode:

Exploring B-School: 30 Days of Diving Into the Details For the third year in a row, I’m bringing back my free, 30-Day B-School Pop-up Facebook Group, where I will get laser-focused on my experience with Marie’s B-School program. I’ll share personal business-building stories of how I got where I am today, exclusive live video trainings, and a lot of insights of how I got the most out of B-School. You can request access here.

#196: 3 Surprising Strategies to Increase Sales on Your Next Webinar Feb 01, 2018

Show notes

Biggest Takeaways You Don’t Want to Miss:

If I know one thing after running hundreds of webinars, it’s this: Connection on a webinar presentation is THE path to higher conversions.
With that in mind, I wanted to show you three key strategies that may just surprise you—not because they are advanced, or radically different. They may be surprising to you because they are not the typical strategies you talk about when it comes to boosting webinar conversions.
Which is EXACTLY why I wanted to share these three elements with you, so that you can focus on creating true, real touch points with your audience on your webinar, create those deeper connections, and ultimately see better conversions.

As some of you might already know, I relaunched my List Builder’s Lab program with a series of live webinars. And every time I do a series of live webinars I always learn new strategies or walk away with aha moments about how to do things differently or have a bigger impact. And you know me: I’m holding nothing back. Including sharing an embarrassing story of how I blew off advice from Marie Forleo. So let’s dive in.

Check out these highlights:

The true path to higher conversions begins here. [2:12]
How to get your webinar audience thinking “That’s totally me!” [4:58]
The (strong) case for keeping the chat live and open. [8:35]
What my team does during live chats to keep attendees engaged. [12:08]
How to get the most out of your Q&A time. [14:50]
Increasing the trust factor during every presentation. [17:45]
Are you asking: At what point in my live webinar do I focus on selling? I’ve got answers. [19:10]
The importance of reading between the lines and identifying what your audience SHOULD be asking. [20:18]

This episode is brought to you by:

Free Masterclass: How to Create Your Ultimate List Building Catch-up Plan

#195: The 6 Pillars of My Content Creation Process Jan 24, 2018

Show notes

Biggest Takeaways You Don’t Want to Miss:

You KNOW you have to create “quality content” for your different outcomes—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming
Today I’m taking the overwhelm out of getting out weekly material plus creating content inside of your programs and promotions plus everything else you’ve got to think about by breaking down every single part of the content-creating process for you.
Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce.

When you start categorizing your content and just hone in on one or two things (versus the 30 things on your project plan!), you can do them much more effectively. With these pillars, I want you to know exactly what you’re focusing on for where you are in your business. No more second-guessing on what kind of content you need to engage your tribe, or build up to a promotion. I’ve put it all out there so you can take immediate action.

Oh and by the way, it may surprise you to know that I will often spend more time and energy working on my free content than on my paid content. And there’s a solid why behind that. (19:33)

Check out these highlights:

How I create so much content in my business [00:38]
The type of content that brings in my ideal customer avatars like bees to honey. [6:48]
To freebie or not to freebie? (Or: How to know if my content will work best with a freebie?) [9:07]
Content for the masses vs. content for your Tribe. [13:34]
Who is social media content really for? [16:50]
When to focus most of your content creation time into your free promo content. [19:33]
The key lesson for creating paid course content. [25:10]
The right time for paid bonus content. [27:45]
Why I’m including paid relationship content in my six pillars (and what that even means!). [31:40]

Here's the '6 Pillars SlideShare' I promised in this episode: www.amyporterfield.com/6pillars

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