The Amy Porterfield Show

Latest Episodes:

#331: 6 Figures & 5 Babies: How She Did it with Only 3 Hours a Day Aug 13, 2020

Show notes

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!

You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.

Meet Andrea Olson, one of my amazing students and a fierce “Mom-preneur” with a mission and a successful online business.

She made over $600,000 in her business last year by committing to no more than four-hour workdays -- with the exception of her launch days.

She teaches moms how to utilize a system called the “Elimination Communication” approach for potty training with her Go Diaper Free Program.

In this episode, we chat about how she sets up her business in a way that only requires part-time hours to run smoothly, her secret sauce, and the one thing she feels has made her so successful.

We talk about her first hire, some of the strategies she uses for growing her email list by 100 to 150 subscribers per day, and so much more.

This episode is brought to you by Acuity Scheduling, a scheduling platform that will help you to book more clients, get paid on time, and automate and organize your business’ day-to-day tasks. For a limited time only, you can get 45 days of Acuity Scheduling absolutely free -- no credit card required. Click here to automate your schedule!

This episode is also brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaign

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‘I love Amy and Online Marketing Made Easy.’

#330: How To Stop Playing Small with Brit Barron Aug 10, 2020

Show notes

In today’s episode, I chat with my good friend, Brit Barron, who just released her very first book. And let me tell ya, it’s so freakin’ good!

It’s called WORTH IT: Overcome Your Fears And Embrace The Life You Were Made For. This book shares stories from Brit’s life -- such as going from being a megachurch pastor to coming out and leaving the church, her experience of being a Black woman in America, and other experiences that illustrate how she was living fearfully inside of a framework that someone else had created.

She so bravely shows her story of growth and also challenges her readers to break out of their own box and step into who they are meant to be.

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‘I love Amy and Online Marketing Made Easy.’

#329: How 3 Entrepreneurs Found Success Serving A Small Niche Audience Aug 06, 2020

Show notes

In today's episode, I chat with three of my students about how they built successful businesses in industries with underrepresented communities.

These conversations are sooooooo important because many people believe that niching down can be a dangerous thing -- but these three successes are here to show you that this just isn’t the case. In fact, niching down can be the opposite!

And while it may be scary at first to venture into these unknown territories, you’ll often find that when you start to attract the right people, they’ll be saying, “This is what I’ve been waiting for!”

So today, you’re going to hear from Sandra McLemore, Gwen Lane, and LeeAnn Sims.

They all have a unique community and will share how they identified that something was missing. They’ll also share the self-limiting beliefs they faced and how they attracted and built their audience. And of course, they’ll share about their successes, too.

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‘I love Amy and Online Marketing Made Easy.’

#328: 10 Unexpected Digital Course Topics That Will Inspire You Into Action Jul 30, 2020

Show notes

In my 10+ years of being a digital course creator, I’ve seen a course for everything under the sun! From sourdough bread making to retirement planning, and everything in between -- I’ve seen it all!

And this just reaffirms my belief that everyone has a digital course in them.

In this episode, I’ll share 10 fascinating examples of digital courses to get your creative juices flowing. Plus, I even give you some rapid-fire questions to help you get clear on topics that you could use for a digital course.

If you’re dreaming of becoming an online entrepreneur but aren’t sure what to focus on, this episode will help you get hyper-clear on a digital course topic so you can start bringing your dream to life!

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‘I love Amy and Online Marketing Made Easy.’

#327: Stop Leaving $$ On The Table -- Add A Digital Course To Your Biz (Here’s How!) Jul 23, 2020

Show notes

Want to know what I love most about a digital course?

I love that they can literally be added to almost any business and that once you create your first digital course you set the foundation for something you can sell over and over again with just a few tweaks and updates!

And that’s exactly what I’m laying out for you in this episode -- how to add a digital course to your existing business so that you can boost your revenue, free up your time, and build a business that works for you and not the other way around.

If you’re a coach, consultant, service provider, online entrepreneur, or have a membership site, I have specific examples of just how to take what you offer, put it into a course, and sell it to reach more people and make more of an impact.

I also give you my three profitable course types along with real-life examples of what type works best for each business structure.

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‘I love Amy and Online Marketing Made Easy.’

#326: My Top 10 Digital Course Mistakes (And How To Avoid Them) Jul 16, 2020

Show notes

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!

You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.

It’s hard to believe it, but I’ve been creating digital courses for 10 years now! And along the way, I’ve succeeded, I’ve failed, and I’ve definitely tripped a time or two.

In this episode, I share 10 mistakes that I’ve made in my 10 years of digital course creation in hopes that you can learn from me, avoid these same mistakes, and build a thriving business quickly!

Everything from not finding my sweet spot to getting stuck in perfectionism to holding onto tasks far longer than I needed to -- these all made the list. And I hope you find my lessons learned helpful as you navigate the world of online business and digital courses.

This episode is also brought to you by the Full Focus Planner. The only planner that helps me stay organized, focused, and on track to succeed. With their “Daily Big 3” and annual goal-setting prompts, I keep my goals top of mind, and my actions aligned with what’s most important. Join me in making 2020 the best year yet! Head here to grab your planner.

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‘I love Amy and Online Marketing Made Easy.’

#325: How To Avoid These Two Common Launching Pitfalls with Tasha Booth Jul 09, 2020

Show notes

What if I told you that there are two common pitfalls that you -- as a course creator -- should be very careful to avoid?

Would you be interested in finding out what they are? Well, my friend, you’re in luck because my guest is going to share the deets and how to avoid getting tripped up by them.

Her name is Tasha Booth and she is the Founder and CEO of The Launch Guild, an Online Business Management & Digital Marketing Implementation Agency.

In this episode, we chat about those common pitfalls, personal touchpoints that you can use to boost your revenue (very doable!), and how to use a beta launch to validate your course idea and content.

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‘I love Amy and Online Marketing Made Easy.’

#324: Email List Growth Strategies That Will Transform Your Business Jul 02, 2020

Show notes

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!

You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.

Email list growth is just something you’ll never stop doing! Attracting new ideal audience members to your email list to nurture them and eventually turn them into devoted customers should be a priority as a new or veteran entrepreneur.

To help you out, I’m sharing three foolproof list growth strategies. Whether you’re still working on hitting your first 250 subscribers or you have a few thousand on your list, you’ll find these strategies extremely doable and effective.

The first one ties into Search Engine Optimization and how to use it on your website, the second is a social media strategy, and the third is an approach you can use to get your website visitors onto your email list.

I’ve even included a little bonus strategy at the end of the episode.

Check out how this episode plays out...

[04:42] Strategy #1: I share a super simple Search Engine Optimization (SEO) strategy to boost your website traffic and gain new leads. No SEO experience required to make this subscriber growth strategy work!
[11:56] Strategy #2: Find your ICA on Facebook and make an effort to get to know them. Facebook groups are a great way to find and attract new customers -- so long as you approach it in a genuine way. I walk you through step-by-step how to use this strategy!
[19:57] Strategy #3: Use website pop-ups to get new subscribers on your list. Done right, this works like a charm! Use them in a way that resonates with your ideal customer.
[26:22] Bonus Strategy: Add an opt-in link for your lead magnet to your email signature. Think about all of the emails that you and your team send. This is a great way to turn warm leads into email subscribers.

Get your free resource here!

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‘I love Amy and Online Marketing Made Easy.’

#323: How Healthy Is Your Email List? 4 Metrics To Track Jun 29, 2020

Show notes

Entrepreneur PSA: Tracking your email metrics is an important task that you need to be making time for!

Okay, I know that may not seem like the most exciting public service announcement you’ve ever heard but hear me out. If you’ve been looking to grow and improve the health of your email list, the answers and guidance you’re looking for could be hiding in the metrics housed on your email service provider.

Now, I know that you might be unsure as to what your metrics mean and which ones to pay attention to, which is why, in this episode, I break down exactly how to track your email metrics and set goals according to your industry averages.

I know you’re going to find this episode invaluable. It’s going to give you the confidence and knowledge to keep growing that priceless email list of yours.

Here’s a sneak peek of this episode...

[03:30] First things first, let’s chat about your email open rate. This is the percentage of people who open your email. Different Industries have different open rates, so when you’re identifying where your open rate should be, make sure you compare to your industry average. Check out this article to pinpoint what that is.
[05:33] If you want to improve your email open rate -- get creative with your subject headlines. Here are a few ways to do that!
[07:36] The next metric of importance is your click-through rate -- the percentage of people who opened your email and took action by clicking a link. I share some tips to improve this metric.
[12:02] Next, let’s discuss the conversion rate. This is the percentage of people who click through and take action on your offer or request. This is yet again, another important metric.
[21:33] In order to get people to go from email subscribers to customers, you have to nurture them with every email you send. Here are some tangible ways to improve your email conversion rate.
[23:33] Last, but certainly not least, you’ll want to pay attention to your unsubscribe rate. This is the percentage of people who unsubscribe after receiving an email from you. Listen, you’ll always have unsubscribers, and to be honest, they probably weren’t a good fit for your business. However, once you get hyper clear on who you’re serving and stay in your lane -- you’ll start to see this number drop.

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‘I love Amy and Online Marketing Made Easy.’

#322: How To Build Your Email List from the Ground Up Jun 25, 2020

Show notes

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!

You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.

There are two things that go hand in hand: being an entrepreneur and having an email list. Eleven years into my business, this is something I know for sure.

And despite the necessity of an email list, I still hear objections like…

“I don’t know where to start.”
“I want to wait until I have more followers.”
“There’s too much tech set up.”

Whenever I hear these objections, I shrug it off, knowing that each one can be debunked -- which is exactly what I do in this episode.

Not only do I debunk these objections, but I also tell you the 3-piece recipe you need to start your email list and your first step to create a thriving list.

My hope is that, from this episode, you’ll gain the knowledge and confidence you need to get your email list up and running within one week of listening to this episode (or less)!

Let’s check it out...

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‘I love Amy and Online Marketing Made Easy.’

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