The Amy Porterfield Show

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#477: Have A Digital Course In The Works? 5 Ways To Keep Your Audience Engaged Until Your Launch Jul 07, 2022

Show notes

The must-dos to make sure your audience is ready for your digital course

Imagine this scenario:

You’ve got a solid email list. You’ve built up your social media following. You’ve got an engaged audience, they’re resonating with your content, and they want more. You know that the next step would be to serve up a digital course…

But here’s the thing. You don’t have a course… yet! Not only do you not have a course, you don’t even have it mapped out.

This is a great problem to have -- and the good news is, you are about to learn how to bridge that gap until you have your digital course up and running.

And let me tell you, this period of time -- when you have an audience who is genuinely excited and interested in your topic -- is very important, because the last thing you want to do is lose their attention.

In this episode, you’re going to learn what you absolutely must do to make sure that you’re creating content that will set your audience up perfectly for moving into your digital course when the time comes.

You’ll also take away five tangible ways that you can stay top of mind while you work diligently behind the scenes to bring your box office digital course to life.

I hope you have your listening ears on because this episode is jam packed full of my best tips and tricks -- so tune in and enjoy!

Here’s a glance at this episode...

[05:11] Before you launch, do a 30-60 day pre launch runway to build momentum and attract a bigger audience.
[08:38] Be mindful about what you're putting out there. Find your ideal customer avatar, and create content for them that aligns with your future course.
[11:16] Ask yourself: Where is my audience now and where do they need to be? What do they need to learn? What mindset shifts do they need to make?
[12:17] Strategy 1: Tell stories about how you or other people have gotten results through your process.
[12:57] Strategy 2: Take them behind the scenes. People love it when you share little tidbits about your life and business.
[14:55] Strategy 3: Hint to your audience that you have a program coming their way. Have conversations that help them move forward towards your course.
[18:21] Strategy 4: Create a waitlist landing page and segment the emails that come in through that page. Ask your audience to sign up to get the latest news.
[20:12] During your pre-launch runway, create weekly content that's aligned with your upcoming course. Email your subscribers and share a lead magnet weekly.

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#476: I’m Writing A Book! A Look At The Good, The Bad, and The Ugly Jul 05, 2022

Show notes

If you’ve ever considered writing a book, here’s what you need to know

If you have been listening for the past few months, you’ve probably heard me mention that I’m writing a book. This has been a dream of mine for as long as I can remember, and with a lot of hard work and a little help from the universe, it’s happening.

I have been in full-swing book writing mode, and as a ‘first-timer,’ I’m learning a lot. It’s been quite the process, and there’s much more to it than I initially anticipated -- but let me tell you, it’s been incredibly rewarding to see this little dream of mine come to life.

Perhaps what I’m most excited about is the fact that I know this book is going to help so many women find the confidence to leave behind what’s no longer serving them, and move into what lights them up. To me, that makes all the latte-fueled early mornings worth it.

And because writing a book can be a game-changer for your content marketing strategy, I figured that I would give you the full report on what my experience has been like so far. In this episode, you’ll hear:

My inspiration for writing this book, and what pushed me to make it happen
What was most important to me in a publisher, and how I chose one
What the book writing process has been like and the challenges I’ve had
My experience working with a book editor

If you’ve ever considered writing a book, you’re definitely going to want to check out this episode -- so grab your pen and paper, and tune in!

Here’s a glance at this episode...

[05:09] The inspiration for my book comes from an avatar that I serve — a woman who is still in her 9 to 5 job, but knows there’s more out there for her.
[08:53] It's my goal to give women (and men) permission to make a pivot in their life and leave whatever doesn't serve them anymore.
[09:24] I also wanted to show people how to launch and grow a successful online business once they take the leap into entrepreneurship.
[11:58] I have two agents who helped me navigate meetings with publishers. I ended up landing a deal with Hay House, who gave me a great advance.
[15:16] Rehashing stories from the past and digging up past experiences was a much bigger challenge than I thought it would be.
[20:37] Get on the waitlist for Two Weeks Notice to get fabulous bonuses, the latest details, and be part of the launch.

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#475: Changing The Face Of Investing & Leaving A Legacy with Arlan Hamilton Jun 30, 2022

Show notes

From living in the SFO airport to running $20M in VC funds, Arlan shares her incredible journey

My guest on this episode is an absolute inspiration -- and I don’t say that lightly. Her name is Arlan Hamilton, and she is the managing partner of Backstage Capital, a company that she founded while houseless.

Backstage Capital is a new kind of Venture Capitalism (VC) -- one that invests in founders who are people of color, women, and/or LGBTQ+. Arlan identifies as all three.

And as if running 20 million dollars in VC funds isn’t enough to fill her plate, she’s also an author, speaker, and host of her own podcast, Your First Million. Her other company, Runner, connects inclusive companies with operations talent.

Arlan is doing really big things in a really big way. I admire her so much -- not only is she making the business landscape a heck of a lot better for underrepresented founders and entrepreneurs, but she is creating a legacy for generations to come.

I am SO excited for you to hear this important conversation, sweet friend, because it’s pretty powerful. In our interview, you’ll hear:

Arlan’s journey to becoming an activist entrepreneur
Ways you can support people of color, women, and the LGBTQ+ entrepreneurial communities
How to deal with rejection while still moving forward
What you can do to be a good candidate for gaining an investor

I hope this episode is just as insightful and inspiring for you as it was for me. So if you’re ready to meet Arlan, pop in your Airpods, get comfy, and enjoy!

Here’s a glance at this episode...

[03:07] A decade ago, Arlan Hamilton didn't know what a venture capitalist was. Now, she represents people who aren't traditionally represented in the venture capital space.
[04:03] She had big goals and dreams, but she didn't think that venture capital would get her somewhere.
[10:39] Arlan was on the cover of Fast Company, along with other black women on the cover were Oprah, Beyoncé, and Serena Williams. Her venture capital firm has invested in over 200 companies so far.
[25:53] Before you attempt to fundraise, get dialed in on what you truly need. When making a pitch, lean in to what is great about your company. Investors like it when you can show profit or have a large waiting list.
[33:44] Runner is another company Arlan has that connects talent with great companies. It helps inclusive companies find assistants.
[41:39] Arlan shares the amazing story of how she ended up sitting in the front row of a Janet Jackson concert, and how later in life, she was able to do the same for other concert goers.

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#474: Ways To Shake Things Up When You (& Your Team) Need A Reset Jun 28, 2022

Show notes

If your usual routine has you feeling uninspired, try doing something different

Do you ever get that feeling that you need to shake things up a bit in your business?

Maybe things have started to feel a little bit stagnant, or you’re not as excited about your online business as you once were. Maybe you feel like you’re just going through the motions, and are getting bored. Or maybe you’re just in need of some good old fashioned fun and quality time spent with your team.

Whatever it might be for you, I’m a true believer in shaking things up from time to time. I find that by doing something different -- just for the heck of it -- I come back feeling more creative, more energized, and more excited than ever about my business.

Recently, I started to get that itch to mix it up, so I did something that I’ve never done in Team Amy Porterfield history -- and let me tell you, it was so worth it.

In this episode, you’ll hear exactly what I did to connect, reset, and have some fun with my team -- plus some other ideas of things you can do when you start to feel a bit uninspired by your usual routine.

And more than anything, I hope this helps you realize that it’s not always about the hustle and grind. Taking the time to laugh, have fun, and experience new things -- whether it’s with your team or on your own -- will only help you become a better entrepreneur.

Happy listening!

Here’s a glance at this episode...

[05:36] Every quarter I meet up with my leadership team for a meeting. We do a lot of brainstorming, deep diving, and troubleshooting.
[07:18] Usually we get straight to work, but it's been an intense quarter, and I wanted to shake things up. I decided to take everyone to Disneyland.
[10:53] After returning from Disneyland, we had a great meeting. I attribute the meeting’s success to the fact that we had fun and connected the day before.
[12:15] You don’t need to do anything expensive to shake things up. You can do a volunteer day, go on a picnic, hike, or just be in nature.
[13:00] If you're a solopreneur, you can shake things up by going on a retreat, an inspiring trip, or attending an event. It’s all about doing something different.
[14:15] You can also consider a total immersion weekend. Go somewhere you haven’t been and brainstorm on ways to improve your business.

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#473: Let's Cut The Fluff: How Are You, Really? with Jenna Kutcher Jun 23, 2022

Show notes

How to ditch the golden handcuffs and create a life on your terms

As a photographer, influencer, course creator, author, and host of the wildly popular Goal Digger podcast, Jenna Kutcher is one of the most talented content creators out there. I love and respect Jenna so much not only because she is a digital marketing extraordinaire, but she’s hands down one of the most grounded women that I know.

And despite all of her success, what’s most impressive about Jenna is that her driving force has never really been about the hustle. She’s embraced the simple notion that we -- women especially -- crave a life of fulfillment, and has managed to create a life on her own terms while building an incredibly lucrative business.

It’s possible, friend, and Jenna is living proof.

Now normally when Jenna is on the show, we talk shop about all things online marketing (in fact, she recently joined me for an episode about how to launch a podcast – check it out here if you missed it.)

But in this conversation, we talk about the things that are important in becoming a successful entrepreneur but all-too-often get overlooked – like your sense of identity, whether or not your work is aligning with your values, and your purpose.

On paper, these things might not sound like a big deal, but trust me on this one -- they are -- and that’s why I am so excited to share this episode with you. In it, Jenna and I discuss:

How to take inventory of your life and what to do with the information that surfaces
The meaning of ‘golden handcuffs’ and how you can get out of them
What to do if you feel like you’ve traded your 9 to 5 job for a 24/7 business
How to overcome the fear of asking for help when you need it most
The inspiration for her new book How Are You, Really?: Living Your Truth One Answer at a Time

So whether you’re still in the throws of the 9 to 5 grind, have just started your business, or are an established online entrepreneur, this episode has something for everyone -- because in the end, I think it’s safe to say that we all desire the same thing -- to be fulfilled.

Here’s a glance at this episode...

[06:07] Reframing is extremely powerful, and can be helpful when you find yourself fearful of something.
[07:42] If you want to find ways to do more meaningful work, look at your calendar ahead and take a life inventory. Are you passionate about it? Does it align with your values? Does it bring you joy?
[10:38] Learn how to rest in the present outside of work, so that when you are in work-mode, you’re laser-focused.
[15:06] Golden handcuffs are benefits like unlimited vacation that make people feel stuck in the workplace. Do these really add value to your life?
[19:28] Entrepreneurship can get you to a life of freedom and choice, but you have to have a "why" that’s stronger than your work.
[24:24] The more you ask for help, the easier it becomes to ask for and receive it. Accept help if you want to live out your vision.
[28:39] You never know when the power of your story will inspire someone else to keep showing up in their life. You could literally change someone's trajectory.
[33:02] How Are You, Really?: Living Your Truth One Answer at a Time is Jenna's new book for women who are looking to come home to themselves.

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#472: Perfectionism Vs. Procrastination: What’s REALLY Happening Jun 21, 2022

Show notes

Being a perfectionist only holds you back from taking action

If I were a gambling woman, I’d bet there’s been a couple of times where you’ve really struggled to make a decision, or procrastinated taking action on something because it wasn’t 100% perfect. Maybe it was a really big decision, like whether or not you should launch your business or a podcast. Or maybe it was something smaller, like deploying a new ad, or lead magnet.

As entrepreneurs, we are faced with decision after decision, day after day. Quite frankly, It can be exhausting. But I’m going to clue you in on something really important: It’s crucial that you’re able to make an informed decision quickly if you want to truly grow your business.

So many people procrastinate taking action because they are striving for perfection. But I’m here to tell you, sweet friend, that hemming and hawing over something only means one thing -- you’re delaying the inevitable.

While you’re wasting precious time, you could be gaining momentum and getting results. And even if you totally fail, you have an opportunity to learn from your mistakes and then knock it out of the park the next time.

As my old boss Tony Robbins says, it’s all about taking massive action -- and I can confidently say that my own ability to take action on things quickly has been a big contributor to my own success.

And that’s why I thought I’d share some of my own thoughts and experiences on this topic so that if you struggle with making decisions, or think your perfectionism is holding you back, you will have a much easier time the next time around.

Alright, friend. Grab that iced latte and get ready to make your next decision quickly and confidently, like a real boss.

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#471: 6 Tactical Strategies To Keep Your Evergreen Students Engaged From Start To Finish Jun 16, 2022

Show notes

When your students fall off the horse, use these strategies to get them back on

If you have an evergreen course, then this episode is for you, sweet friend because I’m diving deep into an issue that most evergreen course creators face -- and that’s losing the attention and engagement of your students.

And even if you haven’t created your evergreen course yet, if you’ve ever taken one, you know exactly what I’m talking about. You’re cruising through the modules, taking notes, learning a ton, and then all of the sudden… life happens. Your focus shifts to something else that’s going on (your family, your job, or the final season of Ozark), and you fall off the proverbial evergreen course horse.

Without you being there live to cheer your students on to the finish line, some dropoff is bound to happen. After all, we’re all human. Let’s be real -- it even happens in my evergreen course, List Builders Society, and I’ve been in the game for 13 years now!

Luckily, I have some tools in my arsenal to help combat the dreaded engagement drop-off that I’m going to share with you in this episode. Over the years, I’ve found that these strategies have significantly helped keep my audience interested and engaged, which is a win-win for everyone.

So if you want your students to show up bright-eyed and bushy-tailed, excited, and ready to learn throughout the entire duration of your course, then open up that Google doc and get ready to take notes -- because this episode is packed with my very best tips.

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#470: How I Overcame My Fear Of Getting Personal On Social Media Jun 14, 2022

Show notes

Opening up on social media can be hard, but it will pay off in the long run

Have you ever truly thought about what life was like before social media?

I may be dating myself, but I remember writing notes to friends and family and dropping them in the mail, snapping pictures with Polaroid cameras, and calling a friend (whose phone number I knew by heart) when I needed some social interaction, instead of scrolling through Instagram.

It was a totally different time -- not any better, and not any worse than it is now -- but I will say that the connection you felt from sharing your life with a few close friends as opposed to hundreds or thousands on social media was something really special.

Life was a bit more mysterious because everything we did wasn’t available for everybody to see, let alone have an opinion about.

I won’t lie -- I have struggled with posting about my personal life on social media, and if you take a look at my Instagram feed you’ll see that while there are some personal posts sprinkled throughout, it’s mostly business content.

I’m pretty reserved when it comes to opening up about my marriage, my insecurities, and being a step-mom for a couple of reasons, which you’ll hear about in this episode.

That being said, over time, I realized that in order to have the business that I dreamt of having, I needed to let my audience in – and little by little, that’s just what I did.

So I thought it would be great to share how I’ve managed to overcome some of the anxiety I’ve had about sharing personal content on social platforms because let’s be real, it can be intimidating to do if you’re a private person -- but it’s also a necessary part of being an online entrepreneur in 2022.

In this episode, you’ll hear:

The limiting beliefs that held me back from posting personal content for years
How I’ve managed to overcome anxiety about letting people into my personal life online
What it's like to have a partner who doesn’t love social media, and how we’ve found a way to make it enjoyable and comfortable for both of us

Happy listening!

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#469: How To Get Exactly What You Want with Julie Solomon Jun 09, 2022

Show notes

Your playbook on how to establish boundaries, stop people-pleasing and release control

One of my best gal pals Julie Solomon is the textbook definition of a triple threat entrepreneur. She’s the host of The Influencer Podcast, has launched several successful online programs and masterminds, and is a first-time author of the much-anticipated book, Get What You Want.

I respect and admire Julie so much because she’s all about helping online entrepreneurs master the skillsets needed to go from having a side hustle to a profitable, sustainable business. And what I find most impressive about her is that she is all about helping women to turn their own messages into movements, and empowering them to impact the world. She really is an entrepreneur after my own heart.

In this episode, Julie shares her best tools and advice for creating a life and business that lights you up -- and as you know, this is crucially important as an entrepreneur. You’ll learn:

Ways to be productive without being in a ‘hustle state’
The 3 tools to freedom that will help you establish boundaries, stop people-pleasing, and release control
How to step out of your comfort zone in order to land amazing PR opportunities
Tips on how to communicate with clarity and confidence
The inspiration behind her new book, Get What You Want

Not only will you learn some hot tips on how to become the best entrepreneurial version of yourself possible, but I know that you’ll walk away loving Julie just as much as I do.

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#468: 3 Pieces of Advice That Have Made Me A Better Entrepreneur Jun 07, 2022

Show notes

These words of wisdom have been essential to my growth as a business owner

As an entrepreneur, I’m sure you’ve gotten advice about how to run your business from just about everybody -- your family, your friends, your next-door neighbor, even the random barista at Starbucks that you happened to strike up a conversation with.

Sometimes it’s good, sometimes it’s bad. And sometimes, you get a piece of advice that’s so significant that it sticks with you for years and years. It pushes you to become a better version of yourself, gives you perspective, and calms your mind.

There are three pieces of advice I’ve gotten that have had that sort of impact on my life. Yes, just three -- and I’m going to share them with you in this episode.

And what’s great about this advice is that it doesn’t discriminate. It doesn’t care who you are, or what’s happened in your past -- it’s universal. And while it can apply to anyone in any situation, I’ve found it to be particularly helpful in navigating the unique challenges that come along with being an entrepreneur.

It’s my hope that these pieces of advice help you as much as they’ve helped me. Enjoy!

Here’s a glance at this episode...

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