The Amy Porterfield Show

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#542: Why I Show Up Online As 100% Myself Feb 07, 2023

Show notes

Authenticity and the digital world: How to get clear on what you’re all about

If you know me, then you know that I have a wildly vocal inner monologue that often tells me things that aren’t true.

For instance, when I get a negative comment or criticism online, I’ve got to take a deep breath, center myself, and block some of those negative thoughts that start to creep in.

It’s been something I’ve had to practice over the years, especially as I’m continuing to put myself more and more out there online.

And one of the things that has really helped me do this is remembering that I cannot be for everyone. Not everybody that crosses my path online is going to like me, and guess what? That’s A-OK.

This is something I learned from my dear friend, Jasmine Star, who's been one of my entrepreneurial besties for as long as I can remember.

You only need a small fraction of people to resonate with you -- and heck -- buy from you, in order to build a successful online business.

That’s why I make it a point to show up as authentically as I can online – and being true to myself in this way makes me even prouder of the business I’m creating.

It requires that you ask yourself some questions to really figure out who you are and what you stand for – and that’s what this episode is all about.

Tune in to hear my thoughts on authenticity in the digital world and what you can do to stay true to yourself.

Happy listening!

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#541: Science-Backed Data On How Thoughts Influence Your Success with Michael Hyatt Feb 02, 2023

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Michael Hyatt shares new research from his new book, Mind Your Mindset

I’ll be the first one to admit that my thoughts – aka the little voice in my head -- have gotten in my way more times than I care to admit.

It’s told me terrible stories like, “You’re not good enough,” and “You can’t do this” – and guess what? Those narratives, even though they’re not true, are all rooted in past experiences I’ve had in my life.

According to research spearheaded by my mentor Michael Hyatt and his daughter Megan, it’s not unusual for 50% of our memories to be false or distorted. And yet we create stories around what’s possible based on those faulty memories.

Now, here’s the good news. It’s scientifically proven that you can engineer your thoughts for success, and in this episode, you’ll hear how.

Michael joins me to talk about performance psychology, neuroscience, and the cognitive science around success, which is all uncovered in his new book Mind Your Mindset.

Tune in to hear:

How and why your thoughts influence your success
3 simple steps you can take to rewire your negative thoughts
What to do when that negative mindset continues to persist
Examples of how everyday people have engineered their mindset for success

… Plus, much, much more! So if you’re sick and tired of old stories getting in your way, pop in your earbuds and press play! Trust me, you don’t want to miss this one.

Here’s a glance at this episode...

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#540: How to Empower Your Students to Build Self-Trust Jan 31, 2023

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#539: 5 Strategic Launch Pivots That Boosted My Course Enrollments Jan 26, 2023

Show notes

Online marketing strategies you can use for a wildly successful course launch

Warning: This episode is juicy.

And when I say juicy, I mean jam-packed with online marketing strategies that you can use to boost enrollments for your digital course in a really big way.

In fact, these are the exact strategies that I used for my most recent Digital Course Academy launch, and let me tell you, they are *fire.*

If you’ve been with me for a while, you know that our previous DCA launch left us a little underwhelmed, so for this most recent one, we decided to shake things up a little bit.

We made tweaks to our marketing, community, and customer support strategies, and holy smokes, I’m so glad that we did.

In this episode, you’re going to get all the strategic details on the pivots we made – down to the why, the how, and the results.

You’ll also learn how you can apply the lessons we learned to your own business, whether you’ve had zero course launches, or a handful of them.

What you’re about to hear will help you to plan a wildly successful launch, or majorly enhance the one you already have planned – Scout’s honor!

P.S. You’re definitely going to want to take notes on this one. So open up that Google Doc and get ready to type your heart out!

Here’s a glance at this episode...

[03:00] I'm revealing a few strategies that we made in my September Digital Course Academy launch that made all the difference.
[05:41] We moved the pre-launch runway quiz to the top of the funnel. We also moved away from scheduled Facebook Live videos.
[06:07] Some of our best ad costs are from quiz leads.Putting the quiz at the top of the funnel allowed us to fill up our list with great leads.
[11:10] I offered three different surprise Lives hosted on Zoom. Each one had a different call to action at the end.
[19:32] Sometimes I try marketing strategies that make me feel a little anxious. I'm willing to get feedback and then evaluate how I feel about certain strategies.
[23:03] We made three big changes to our Facebook community.
[31:16] We were able to completely pivot our customer experience on the fly. That’s why I always say leave room for magic.

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#538: Business Networking Lessons From The World's Most Connected Influencer, Joe Polish Jan 25, 2023

Show notes

Joe Polish shares 10 actionable strategies on how to grow your business network

My guest on this episode has been coined as one of the most influential connectors in the world.

Known for his ability to connect with almost anyone on the planet, he leverages his networking expertise to bring together top industry transformers and leaders.

His name is Joe Polish – and beyond his impressive track record as an entrepreneur and podcast host, he is hands down one of the most genuine, compassionate people that I know – which has no doubt played a role in his success.

Now, networking is a crucial part of growing your business, but I won’t lie, it doesn’t always come easy to everyone (including myself!).

That’s why I’m so excited for you to hear this interview -- because in it, Joe reveals the 9 skills that every entrepreneur should master in order to become a business networking pro.

I learned so much from Joe in this short conversation. So if you want to hear how you can sharpen your business networking skills just as I have, then pop open a Google Doc and get ready to take some notes!

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#537: How To Have Difficult Conversations With Your Team Jan 24, 2023

Show notes

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#536: 2 Million Followers in 2 Years: The Power of Video to Explode your Brand with Shadè Zahrai Jan 19, 2023

Show notes

Tangible, actionable strategies to grow your business through video

If you’ve been with me for a while, you know that doing videos on social media has always been a bit of a challenge for me. I get a little bit self-conscious and let’s just say being a perfectionist doesn’t help either.

But here’s the thing. I know that harnessing the power of video can literally make your business -- and your social media following -- explode (in the best way possible).

My guest in this episode, Shadè Zahrai, knows this all too well. As principal and director of Influenceo Global – a positive-leadership consultancy – Shadè consults, trains, and coaches leaders and teams from startups to Fortune-500s.

When the pandemic hit, Shadè had to get scrappy. She started experimenting with videos on social media, and even though she didn’t love being on camera at first, she started seeing a lot of traction.

And when I say traction, I mean she gained 2 million followers. Yes, two million. She took her business global, started securing Fortune 500 clients, and the rest is history.

In this episode, Shadè shares the steps she took to get there, including:

Tangible, actionable strategies to grow your business through video
How you can use the “5 C’s” to leverage social media and video
Tips for making your videos pop and gain traction
3 mind pits you should be aware of and tangible ways to overcome them

This is an action-packed episode, so buckle up!

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#535: Losing An Employee: How To Learn From The Experience, Let Go, & Move On Jan 17, 2023

Show notes

4 things you should always remember when a team member quits

In my many years of entrepreneurship, one of the most challenging things I’ve experienced is having a team member quit.

If you’ve ever been through this before, I’m sure you can relate. Afterall, your business is your baby – so when someone decides to hit the ground running in another direction, it’s hard not to take it personally.

Recently, I had 3 people leave in a very short period of time. And even though I’ve lost employees before, this time was a little different because I wasn’t really expecting it.

I won’t lie, it’s been an emotionally difficult experience. But here’s the thing – it’s also brought some really important learning lessons to the forefront – lessons that I know I’ll take with me for years to come.

In this episode, I share what those lessons are, along with how I’ve managed to let go of the experience and move on.

It’s my hope that this will help you immensely as you continue to grow your business, expand your team, and experience everything (both good and bad) that comes along with it.

Here’s a glance at this episode...

[01:43] Losing a team member is one of the hardest parts about entrepreneurship.
[02:50] We recently lost three people on our marketing team. The whole experience brought some really important lessons to the forefront.
[03:47] As an entrepreneur, you will lose people. Most of us don't love the HR part of being an entrepreneur.
[05:24] You need employees to grow and scale your business. You can't do big amazing things all alone.
[06:10] Losing employees is simply part of business. You can't take it personally if you want to keep moving forward.
[08:34] The Entrepreneurial Operating System (EOS) says that you cannot create a role for someone else. Find someone to fill a role that makes good business sense.
[12:18] We had one of the people who left fill out an exit interview. We were surprised by what she wrote. As managers, we need to ask the right questions.
[14:52] Make sure that you're very clear on the role that you're hiring for in the first place.
[17:15] Slow down when it's time to hire someone. What are they going to do? Are they able to make decisions? Does the team understand their role?
[18:06] Even though losing an employee is emotionally and financially difficult, there's always a lesson in the experience.
[20:02] Always conduct an exit interview. Ask: What would have made your job better? What would make the company better? What could I have done better?

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#534: Your A-Z Guide For Creating A Highly Engaged Paid Online Community Jan 12, 2023

Show notes

Grab the freebie for this episode by heading here! My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we did

As my dear listener, I wanted to share something I’m incredibly proud of with you -- and it’s that one of my recent Paid Bootcamps, Course Confident, had a 66% engagement rate in our private Facebook Group.

Yes, you read that right – 66%.

Now if you know me, you know that I’m not usually one to toot my own horn. But that engagement rate is outstanding, and I owe it all to some new strategies that we tried out at Team Porterfield for the very first time.

From having a very clear purpose from the get-go, to creating a very special shared language for members to use throughout the Paid Bootcamp, there was a lot of thought that went into our strategy.

And guess what? I’m walking you through every single thing that we did in order to get people talking to each other and excited about what’s ahead, along with how we stayed organized throughout the entire thing so it went off without a hitch.

I’m even giving you access to all of the templates we used to create our Bootcamp calendar and post copy, click here to snag that valuable free resource!

But just a heads up -- this episode is an extension of #532: Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You. So if you haven’t listened to that yet, pop on over there before listening to this.

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#533: How To Set (& Enforce) Boundaries As An Entrepreneur Jan 10, 2023

Show notes

Establishing healthy boundaries (and sticking to them) is the key to getting ahead in business

As an entrepreneur, setting boundaries can be really difficult because you often feel like you need to do things (that you don’t necessarily want to do) in order to create the business you’ve always dreamt of.

Sure, you could speak at that Live event and get in front of a new audience – but it would mean you’d miss your daughter’s dance recital.

Or, you could go on that much-anticipated girls’ weekend with your BFFs, but it’s smack dab in the middle of your pre-launch runway so you know you’d be distracted the entire time.

Figuring out where to draw the line with certain things in your business (and your personal life) is tricky because there’s not always a clear answer.

Believe me, this is something I’ve struggled with over the years – but now that I’m 14 years into entrepreneurship, I’ve *finally* figured out a way to establish healthy boundaries, and most importantly, stick to them.

And here’s the thing. If I can do it, you can too – and that’s why I wanted to share my best boundary-setting tips with you in this episode.

Tune in to hear:

Why resentment is an indicator that you need to set more boundaries
My process for setting healthy boundaries that I can actually enforce
What it means to ‘choose your hard’ and why that’s important

…. Plus much, much more! This is important to hear no matter what stage of business you’re in. So buckle up and get ready to become a boss at setting healthy boundaries.

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