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    Business

    The Amy Porterfield Show

    Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.
    Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.

    Advertise

    Copyright: © AmyPorterfield.com

    • Apple Podcasts
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    Latest Episodes:
    #706: 5 Emotions Your Audience Should Feel to Buy Your Product: Writing Edition with Founder of The Copy Posse, Alex Cattoni Aug 15, 2024
    Show notes

    Expert formulas, blueprints, and tips for writing emotional and persuasive copy that will grow your online business.


    You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course!


    Take your copywriting to the next level! Hear Alex Cattoni’s expert formulas, blueprints, and quick tips on improving your copy and growing your business.


    You’ll learn:

    • (7:46) What makes Copy Posse so unique and why Alex started the community
    • (12:08) Advice for tuning out the market competitors to focus on your own path
    • (16:49) Tips for approaching copywriting for the first time and understanding messaging vs. marketing
    • (20:55) A major copywriting step that most entrepreneurs overlook
    • (22:42) Alex’s formula for emotionally connecting with your buyer
    • (28:16) How to show your audience that you have the solution they’ve been looking for
    • (35:38) Top qualities to look for when hiring a copywriter


    Listen in and start to uplevel your copy TODAY by using "The Emotional Buyer’s Journey" and "The 5 P's".


    Resources Mentioned in the Episode:

    Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course

    Copy Posse

    Influence by Robert Cialdini

    Ray Edwards


    Follow Alex

    instagram.com/copyposse

    alexcattoni.com


    Follow Amy

    Online Marketing Made Easy podcast

    instagram.com/amyporterfield

    amyporterfield.com


    Rate, Review, & Follow on Apple Podcasts

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!


    #705: Digital Course Doubt: Is My Email List Too Small? Aug 13, 2024
    Show notes

    Why your small and engaged email list will sell more than a large disinterested one.


    NEW: You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course!


    I truly believe that email lists scale your business, sell your offer, and connect with your audience like nothing else. But can you still sell your digital courses with a small email list? Well, of course you can! If you've been holding back from launching your digital course because you think your list isn't big enough, I'm here to remind you that no email list is too small to sell. In this episode, I share my top scrappy strategies and amazing real-life student success stories that prove you can still sell with an email list under 500.


    In this episode, you’ll learn:

    • (5:44) Why a small engaged email list is more valuable than a large disinterested one
    • (8:54) Scrappy strategies for optimizing your small email list
    • (11:36) A reminder that you have to start from somewhere!
    • (15:12) How my incredible student generated $58,000 in revenue with only 400 people on her email list


    Listen in because you'll walk away today more motivated than ever to get started right where you're at!


    Rate, Review, & Follow on Apple Podcasts

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


    Resources Mentioned in the Episode

    Digital Course Academy

    Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course

    Facebook ads

    Google ads

    Instagram ads


    Follow Dayana

    instagram.com/dayana_aleksandrova_

    dayanaaleksandrova.com


    Follow Amy

    Online Marketing Made Easy podcast

    instagram.com/amyporterfield

    amyporterfield.com


    #704: How To Have Emails EVERYONE Opens (Which Means MORE Money!) with Founder of Subjectline.com, Jay Schwedelson Aug 08, 2024
    Show notes

    How to get more clicks on your offer with the help of an eye-catching email subject line.


    You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course!


    My guest today is none other than the incredible Jay Schwedelson, a true email marketing genius who is here to share his game-changing strategies that will completely uplevel your email game overnight. Jay is the president and CEO of Outcome Media and the founder of the fantastic marketing event company GURU Media Hub.


    Today, we talk about:

    • (4:29) Why the subject line of your email is so crucial and top tips for boosting your open rate
    • (10:56) A super easy-to-use tool for optimizing your subject line
    • (17:54) A behind-the-scenes look at how Jay built and collects leads for subjectline.com
    • (23:45) Understanding social vs. email marketing and actionable strategies to grow your email list today
    • (28:53) The importance of your call-to-action button
    • (32:11) How to get FREE access to the best information about the world of email marketing


    Listen in because trust me – all it takes is a few minor tweaks to make your emails stand out in a crowded inbox!


    Rate, Review, & Follow on Apple Podcasts

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


    Resources Mentioned in the Episode

    Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course

    GURU Conference

    SubjectLine.com

    GURU Media Hub

    Outcome Media


    Follow Jay

    Do This, NOT That podcast

    instagram.com/jayschwedelson

    jayschwedelson.com


    Follow Amy

    Online Marketing Made Easy podcast

    instagram.com/amyporterfield

    amyporterfield.com


    #703: The Case for Creating Your Digital Course Aug 06, 2024
    Show notes

    Still on the fence about creating a digital course? Here are all of the reasons why it might be the best decision you could make for your business.


    TAKE MY QUIZ: 3 types of people are replacing their income with a digital course… Could you be one of them?


    Just picture this: waking up to tons of sales notifications, becoming the go-to expert in your field, and building a wonderful community around something you're passionate about. Now, picture yourself doing all of this while having the freedom and flexibility to live life on your terms. This, my friends, is the incredible power of a digital course!


    Today, I discuss:

    • (2:33) The four types of people who can really benefit from a digital course
    • (5:18) How digital courses generate long-term passive income
    • (7:56) Why digital courses scale your business and position you as an expert in your field
    • (11:00) The freedom and flexibility of creating an online course
    • (13:07) Ways digital courses can diversity your income and build your community


    Listen in because the time to make your next bold move for your business is now! Your digital course is just waiting to be shared with the world.


    Rate, Review, & Follow on Apple Podcasts

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


    Resources Mentioned in the Episode

    Digital Course Academy

    Quiz: 3 Types Of People Are Replacing Their Income With A Digital Course


    Follow Amy

    Online Marketing Made Easy podcast

    instagram.com/amyporterfield

    amyporterfield.com


    #702: 6 Online Income Opportunities You Can Start Today Aug 01, 2024
    Show notes

    Here are 6 proven methods for generating passive income online with or without a digital course.


    If you know anything about me at all, you know I'm literally the biggest advocate for creating and launching digital courses to bring in recurring revenue for your online business. But guess what? (Drum roll, please…) There are other methods, too!


    Today, I talk about:

    • (3:33) How to generate money online through one-on-one coaching, group coaching, and consulting services
    • (9:38) Ways to apply your skills directly to your clients through service space work
    • (12:47) Why a workshop course will help your business at every single stage
    • (18:02) The potential of digital and physical products to boost your sales
    • (20:35) Methods for offering monthly subscription and membership content
    • (23:15) Tips for hosting a low-cost paid challenge

    Listen in because the key to success as an online entrepreneur is combining multiple income streams for a thriving, diversified business!


    Rate, Review, & Follow on Apple Podcasts

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


    Resources Mentioned In The Episode

    Digital Course Academy

    Quiz: Four Types of People Replacing Their Income With A Digital Course

    @natasha_beauty_junky_monkey on Instagram

    Dr. Rori Alter

    Nicky Hammond

    Market Your Way To Readers And Royalties with Jody Dyer

    Michelle Fox's Workshops

    Michael Hyatt’s Full Focus Planner

    Mastering Medical Emergencies For Moms with Shannon Tripp

    Chalene Johnson’s Patreon

    Stu McLaren

    Rebecca Rankin

    Etsy

    Amazon Homemade

    Printify

    Shopify

    Substack


    Follow Amy

    Online Marketing Made Easy podcast

    instagram.com/amyporterfield

    amyporterfield.com


    #701: Feeling Alone In Your Entrepreneurial Journey? Join Us! Jul 30, 2024
    Show notes

    Why you need to surround yourself with a supportive entrepreneurial circle.


    15 years and 24 full-time employees ago, I thought I’d be a one-woman show with a few contractors forever. Because let’s be real, entrepreneurship can be lonely and downright scary sometimes! So often, the people around you don’t believe in your dream and you feel like you’re all alone. But guess what? It doesn’t have to be that way! But you’ve got to take action and be proactive to make sure that it’s not.


    Today, you’ll hear:

    • (2:30) The reason I deeply believe in building an entrepreneurial support system
    • (7:14) Why you need to be all in with entrepreneurship
    • (9:40) Practical strategies to start surrounding yourself with other like-minded business owners
    • (15:09) Proof that you have the power to find your community


    Listen in and remember – spend 10 minutes journaling about these 5 questions!

    1. What kind of support do you need?
    2. What kind of people are you looking for?
    3. What kind of group or accountability pod would be really valuable to you?
    4. What do you need to feel less lonely on this journey?


    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


    Resources Mentioned In The Episode

    Take our quiz: Quiz: Is A Digital Course Right For You?

    Digital Course Academy


    Follow Amy

    Online Marketing Made Easy podcast

    instagram.com/amyporterfield

    amyporterfield.com


    #700: Why You Shouldn’t Wait Your Turn with Sprinkles Founder Candace Nelson Jul 25, 2024
    Show notes

    Turning your passion into a household brand that scales, inspires, and seizes opportunity.


    Jasmine Star and I are back with another collab episode with the incredible Candace Nelson! You might know her as the founder of the iconic Sprinkles Cupcakes and the delicious Pizzana pizza or as a shark on Shark Tank. Told you she was incredible!


    Today, we talk about:

    • (5:46) How Candace grew her initial Sprinkles brand into more opportunities
    • (9:27) The first 3 things Candace did when she pivoted
    • (12:33) Behind-the-scenes of Candace’s Shark Tank experience
    • (20:49) The elements of a fantastic pitch
    • (27:55) Tips for navigating necessary risks
    • (30:14) Advice for finding the courage to do something different and go against the grain
    • (34:35) 3 things you can do TODAY to overcome imposter syndrome, dream big, and chase those dreams


    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


    Resource Mentioned In The Episode:

    How the Cupcake Queen Broke Free of Her Brand

    Shark Tank

    Sprinkles Cupcakes

    Pizzana

    Sugar Rush

    Oprah: The Story Behind Sprinkles Cupcakes

    Gently Soap

    Thirteen Loon

    Daniele Uditi


    Follow Candace

    Sweet Success newsletter

    instagram.com/candacenelson

    linkedin.com/in/candacenelson9

    tiktok.com/@candacenelson

    candace-nelson.com


    Follow Jasmine

    The Jasmine Star Show podcast

    instagram.com/jasminestar

    jasminestar.com


    Follow Amy

    Online Marketing Made Easy podcast

    instagram.com/amyporterfield

    amyporterfield.com


    #699: You Deserve More Than a Summer Friday Jul 23, 2024
    Show notes

    Why the “perks” at your 9-5 job will never beat the freedom of entrepreneurship.


    Feeling a bit overwhelmed by the grind lately? Wondering if being an entrepreneur is really worth it? Well, I want you to STOP right there and tune in because this episode is guaranteed to lift your spirits, remind you why you started your own business, and give you a real good laugh!


    Today, you'll hear some absolutely hilarious "perks" my team members experienced at their old 9-5 jobs. Spoiler alert: You'll leave this episode so happy you left your 9-5 – or be even more motivated than ever to hand in your resignation letter. Think Top Banana awards and "flex" Fridays (but if you work 10+ hours Monday to Thursday)!


    Let's be honest – being an entrepreneur is super challenging…but it's also so incredibly rewarding! My friend, there have been plenty of days when I've wanted to give up, when I felt like I was the only one who didn't have it all figured out and I was struggling to reach my goals. But you know what? Those tough days are just a natural part of the journey and are often beautiful opportunities to grow as a business owner and person.


    Tune in for:

    • (2:31) Proof that there are ebbs and flows all throughout entrepreneurship
    • (5:27) Understanding the illusion of security at a 9-5 job
    • (10:21) The “perks” of working for someone else instead of being your own boss
    • (15:52) Advice for overcoming the fear of leaving your job


    Listen in because being an entrepreneur is the best choice you could ever make, and this episode is all the proof you'll need!


    Rate, Review, & Follow on Apple Podcasts

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!


    #698: How to Pivot & Rebrand as an Entrepreneur after Building a Business with Jessica Zweig Jul 18, 2024
    Show notes

    Why the best move for you and your business might be to sell it and how you can tackle this pivot.


    Have you ever thought about selling your business? No, it doesn't mean you're giving up on your entrepreneurial dream or that you no longer love what you've built! Pivoting as an entrepreneur can open the door to so many exciting new opportunities. And my amazing guest for this episode is the perfect example of how making a change could be your best move ever.

    I'm thrilled to welcome my dear friend and powerhouse entrepreneur, Jessica Zweig, on the show today. Jessica didn't just pivot in her career; she made a courageous leap into a whole new area of business. She's here to share her journey, from building multi-seven-figure businesses to making the bold decision to sell and reinvent her path.

    Honestly – can you imagine if you were the exact same person you were as a teenager? No way! We all evolve over time, and the same goes for our businesses. I mean, if I think about the difference between my first year as an entrepreneur and my 15th year – it's massive! Change is a natural part of growth, my sweet friend.

    Whether you're just starting out or have been in the game for years, this chat is filled with valuable insights on rebranding, managing burnout, and the often unspoken dream to sell your business.


    Today, you’ll hear about:

    • (11:09) When Jessica knew it was time to sell her first business
    • (17:26) What to do when you’re burnt out with your business but still want to be an entrepreneur
    • (26:44) Advice for letting go of your personal connection to your business
    • (29:43) Why Jessica’s new company is completely aligned with her evolved life goals
    • (39:24) How to give yourself the permission to dream big
    • (41:41) A sneak peek into Jessica’s brand new book The Light Work


    Listen in if you're feeling ready for the next chapter of your business and your life. I’m right here cheering you on!


    Rate, Review, & Follow on Apple Podcasts

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!


    #697: Roadblocks and Rewards: How Setbacks Can Actually Grow Your Business Jul 16, 2024
    Show notes

    Growing your business is going to be your biggest challenge. Here’s the powerful mindset shift that will get you through!


    Looking back, I wish I had invested just as much, if not more, into understanding how to create a strong entrepreneurial mindset as I did in courses, strategies, and coaching. Yep, you read that right, my friend. Because, believe it or not, when times start to get tough as you build your business (and trust me—they absolutely will), managing your mindset is the thing that will get you through!

    If you're going through a difficult time in your business right now, today's episode is just what you need to hear! I reveal the powerful mindset shift that helped me overcome the toughest challenges in my 15-year entrepreneurial journey. Now, this reframe isn't what you'd usually hear in the online space, but I promise it will be your secret weapon for boosting your resilience and embracing the hustle.

    Entrepreneurs with great mindsets who are willing to put in the work to bounce back from setbacks are the ones who will thrive the most in their businesses and in life. You, my friend, deserve to be one of those people! You'll walk away from this episode ready to take the necessary risks of being a business owner, manage the fear that comes with them, and stop that pesky habit of comparing yourself to others.


    Today, I talk about:

    • (3:23) Understanding that running a business means you have to be willing to take massive risks
    • (6:03) How to stop comparing yourself to others and recognize the necessary hustle of entrepreneurship
    • (9:12) Why entrepreneurship is two steps forward, one step back – and advice for effectively managing the setbacks
    • (11:38) The importance of investing in your mindset just as much as you invest in your business


    Listen in, and be sure to share this message with a fellow entrepreneur who could use a boost!


    Rate, Review, & Follow on Apple Podcasts

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!


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