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    Business

    The AI Marketing Companion

    The AI Marketing Companion, hosted by Sandy Carter, is the world’s most entertaining marketing podcast. Sandy is a bestselling author of “AI First, Human Always,” a Forbes Top 150 contributor, and a keynote speaker at Davos, CES, SXSW, and the United Nations. She took the mic in January 2026 from founding host Mark Schaefer, carrying forward 13 years of laugh-out-loud conversation, surprise guests, and sharp insight. New episodes dig into AI, agentic commerce, and the future of digital business, always fun, always interesting, always ready to turn your marketing intellect up to 11

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    Copyright: © Businesses Grow

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    Latest Episodes:
    LESSONS Bonus: How to remain bot-proof Sep 08, 2019
    Show notes

    Use the same book cover graphic on all five episodes please. In this exclusive bonus content, Mark Schaefer provides a free chapter from his essential new book LESSONS: Essays to help you embrace the chaos, In this episode, Mark teaches us how to stay relevant in an age of disruption

    In praise of non-conformity! Sep 02, 2019
    Show notes

    Marketers flock to whatever is popular until the ruin it. Mark Schaefer rants on this show that great marketing should be about non-conformity. He and Brooke Sellas also discuss an exciting new trend from Nike, an honest tech movement and the 10 Gen Z words you need to know now.

    LESSONS bonus: How to dial up the grit Aug 25, 2019
    Show notes

    In this bonus episode, Mark Schaefer provides and essential chapter from his new book LESSONS: Essays to help you embrace the chaos. In this free chapter, mark explores how to function as a business person when you're dying inside.

    The worst marketing move ever Aug 18, 2019
    Show notes

    Mark and Brooke reveal one of the worst marketing tactics in history, now being used by At&T and others to drive customers to their breaking point. Also, TikTok comes of age and a new book to help you embrace the chaos!

    Video everywhere Aug 05, 2019
    Show notes

    This episode highlights a few marketing mega-trends including platform-agnostic video, using customer social media comments as marketing gold, and the three characteristics of genius.

    A desperate crossroad for advertising Jul 21, 2019
    Show notes

    Whether you'e working for a big company or a small one, the advertising industry is getting crunched in all directions. Mark and Brooke look at trends in TV, digital, podcasts, TikTok, and gaming that will determine the future of advertising.

    Influencer marketing as performance art Jul 08, 2019
    Show notes

    Some social media influencers have turned their lives into a dramatic, brand-fueled play. Nothing seems real, let alone authentic. What does that mean for marketers? Mark and Brooke also cover an attempt to measure company culture and a shocking look at the data your iPhone is broadcasting about you.

    New considerations for digital ads and monetization Jun 24, 2019
    Show notes

    New monetization considerations at Facebook, with short video content, and Google maps comes to the forefront in this new show. And Mark and Brooke introduce a new video feature exploring the wonders of mukbang!

    Impact of fake news on your marketing department Jun 09, 2019
    Show notes

    Samsung announced a new AI technology that allows somebody to create "deep fake" videos of individuals with a single photograph. As the ease of this technology improves and costs come down, every business is vulnerable to advanced forms of deception. How do you prepare for this now? Mark Schaefer and Brooke ("Brookie Cookie") Sellas take on this critical topic.

    The true story of trolls May 26, 2019
    Show notes

    Trolls seem to ruin everything good about the web with their persistent, hate-filled ranting. But there is a fascinating psychology behind what they do and why. Mark Schaefer and Brooke Sellas examine this topic, as well as the case against influencers and a scientific proof of content shock. The hosts also consider the art of spam.

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