The AI Marketing Companion

Latest Episodes:

Creativity in a crisis Aug 31, 2020

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The pandemic has created an immense challenge for creatives who depend on live sets and collaborations. Mark and Brooke explore the ups and downs of the creative process in a crisis. When will the new TV content come back?

An inside marketing view from Adidas Aug 17, 2020

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In this special episode, Mark Schaefer talks with Adidas global brand communications director Fabio Tambosi. We explore how the pandemic is re-defining sports, the consumer behaviors that are changing forever, the eCommerce surge, how Adidas pulled off the world's biggest social media hack, and business lessons from LeBron James.

How the pandemic is changing lifestyles Aug 03, 2020

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Fashion, food, music, even love ... the pandemic is changing our lives in surprising ways -- with deep implications for marketers. You'll enjoy these insights into the emerging "cottage core" trend, how business can save music, and what happens to love in a crisis.

Sliding into DMs Jul 20, 2020

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Mark and Brooke go toe-to-toe in an episode that covers Instagram fetishes, LinkedIn spam, Facebook boycotts, influencers united, and the reason everyone loves Mark Schaefer's feet.

The kids are in charge Jul 06, 2020

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Mark and Brooke examine emerging research that may indicate key post-pandemic consumer changes. Among the insights in this episode is the indication that children have taken over the eCommerce function for the family. Other topics include comfort spending, commerce levels, BOPIS, and new digital advertising trends.

Rational marketing in a crisis Jun 22, 2020

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Mark and Brooke dissect an extraordinary piece of thought leadership from author Martin Lindstrom. Lindstrom creates a data-based view of the likely "new normal" and this episode explores the implications for the new "imbalances" and marketing professionals.

Hate is good for business Jun 08, 2020

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Mark and Brooke discuss an explosive revelation from the Facebook strategy playbook: The company is mindfully encouraging extremism, ignoring warnings from 2016 that the platform was contributing to hate and polarization. The hosts also discuss the emerging importance of corporate communities and the post-pandemic normal.

A revolution in customer conversations May 25, 2020

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Technology is creating incredible opportunities to connect with customers in meaningful new ways. Mark and Brooke look at some of the most exciting examples of how marketing and customer connection might be transformed.

The return of Mark May 11, 2020

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Mark Schaefer returns to the show after recovering from COVID-19 and relates three lessons of his experience, including an unexpected insight with long-term implications for the world. Mark and Brooke reflect on the impact on their own businesses and how they are being inspired during this crisis.

Creating Personal Customer Experiences With Context Apr 27, 2020

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Guest host Mathew Sweezey joins Brooke Sellas to talk about his new book, The Context Marketing Revolution. Together, we discuss the five context elements needed to create better customer experiences.

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