The AI Marketing Companion

Latest Episodes:

Shifting content platforms Jul 19, 2021

Show notes

The wonderful world of marketing continues to evolve! What can we learn from the evolution of streaming services, a disturbing change at TikTok, and re-discovery of the written word (newsletters are HOT!). Plus, a tribute to Zelda.

Revenge travel and marketing at a crossroads Jul 03, 2021

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After a grueling year, pandemic-weary consumers are heading for the hills. Every vacation venue is over-booked. But what happens when this surge in demand meets an employment crisis? Mark and Brooke kick off the ninth season of The Marketing Companion with their analysis, plus a post-content marketing world, and a dating app for Gen Z.

Ten non-obvious market shifts Jun 20, 2021

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The pandemic has created an era of unintended consequences. In this episode, Mark and Brooke present 10 non-obvious emerging trends that could present new opportunities for marketers everywhere. In this exciting show, Mark challenges you to see the world through the lens of "fractures in the status quo."

What is the future of Snapchat Jun 06, 2021

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Snap seems to be making all the right moves. The stock is soaring and so is revenue. But their latest move is confusing. Or, is it bold and ground-breaking? Mark and Brooke debate the prospects for Snap as well as trends in emotion detection, Gen Z career choices, and Mark's issue with Resting Bitch Face.

Pandemic revolutionizes marketing employment May 24, 2021

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New research points to radical changes on the marketing job front. The good news is, jobs are growing. The bad news is, you might need to upgrade your skillset. Mark and Brooke explore the post-pandemic job market as well the fall-out from the digital ad apocalypse.

The intro takes over May 10, 2021

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Scott Monty and Tim Washer, creators of the famous Marketing Companion intros do a show takeover and provide their unique perspective on Mark Zuckerberg, influencers, TikTok, and beyond!

Problems with purpose-driven marketing Apr 25, 2021

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The hottest topic in marketing is the new emphasis on purpose-driven marketing. Consumers are rapidly organizing and activating online. Is this something every company should adopt, and how do you even begin? Mark Schaefer offers tangible advice. Mark and Brooke also cover the new emoji king and an update on the state of digital ads.

The essence of marketing with Tom Peters Apr 12, 2021

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Business legend Tom Peters leads today's show with a boatload of direct and entertaining advice about compassion, excellence, personal branding, extreme community, and his surprising final thoughts to marketing leaders of the world.

How to fix marketing with Raja Rajamannar Mar 28, 2021

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This special episode features Raja Rajamannar, the CMO of MasterCard. Raja contends that marketing is deeply flawed and heading for trouble. The answer lies in creating a new marketing mindset recognizing the indisputable consumer truths.

The most disruptive Gen Z trends Mar 15, 2021

Show notes

Mark and Brooke dissect some of the most interesting and surprising Gen Z trends. Absurd content? Pinterest fans? Hype houses? This and more in the new Marketing Companion episode!

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