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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.

Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.

Who it’s for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.

Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.

New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.

Hosted on Acast. See acast.com/privacy for more information.

Copyright: ©2019-2025 The Agile Brand, LLC

Latest Episodes:

#9 Branding and Substance Apr 09, 2019

Show notes

For a brand to be strong and have lasting success, it must have substance. We can describe substance in two ways: 1) an ideology which is clearly articulated in the way an organization conducts business and communicates with its audiences, and 2) a genuine experience for the brand’s audiences that builds a memorable and meaningful relationship.

Hosted on Acast. See acast.com/privacy for more information.

#8 Attracting the Right Customers with Your Brand Apr 02, 2019

Show notes

When branding is done well, it differentiates your organization in a way that targets the right audiences and drives the right customers to your brand.

Hosted on Acast. See acast.com/privacy for more information.

#7 Branding and Expectation-Setting for Customers Mar 26, 2019

Show notes

A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a purchase. When done well, this combination of messaging and visuals helps create a better customer experience by setting the right expectations from the start.

Hosted on Acast. See acast.com/privacy for more information.

#6 Brands and Value Creation for the Organization Mar 19, 2019

Show notes

Successful brands can create their own intrinsic value to an organization. In this episode, we discuss how the value created by a brand creates many internal and external opportunities beyond marketing benefits.

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#5 Branding for Differentiation and Competitive Advantage Mar 12, 2019

Show notes

While it may seem obvious, setting your brand apart from the competition is often easier said than done. Successful brands think beyond purely aesthetic or surface differentiation and find ways to meaningfully occupy an idea in their consumer's minds.

Hosted on Acast. See acast.com/privacy for more information.

#4 Your Brand is Continually Evolving Mar 05, 2019

Show notes

Gone are the days of "set it and forget it" with your brand. Instead, you need to embrace a continually evolving landscape where your customers, employees and competitors are continually in motion.

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#3 Your Brand is a Relationship Feb 26, 2019

Show notes

Successful brands understand that customers have unlimited choices, and a two-way relationship keeps you top of mind with consumers. This is not far-fetched or unrealistic when brands approach it by solving real challenges that their clients have, and positioning themselves in a way to solve those challenges better than their competitors.

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#2 Your Brand is more than a Logo Feb 19, 2019

Show notes

As Jeff Bezos famously said, "your brand is what people say about you when you're not in the room." While much effort is spent on logos, brand guidelines, and messaging structures, if your brand doesn't resonate with your audiences, they will write their own version for you.

Hosted on Acast. See acast.com/privacy for more information.

#1 Your Brand is a Vocabulary Feb 12, 2019

Show notes

How do you create a vocabulary that people inside and outside your organization will want to adopt and use to talk about you? If you create it well, it will be something that employees are able to easily use, and something that is meaningful to your customers.

Hosted on Acast. See acast.com/privacy for more information.

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