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    Business

    The Advanced Selling Podcast

    Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.

    Whether you’re a sales professional, manager, or leader, you’ll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.

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    Copyright: © ASP Enterprises LLC | http://www.advancedsellingpodcast.com | 450 East 96th St. Suite 500, Indianapolis, IN 46240 | 317.575.0057

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    Latest Episodes:
    #284: Selling Value to Prospects Mar 30, 2015
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    Your customers know why you are valuable. How do you get prospects to see your value before they buy? In this episode of the Advanced Selling Podcast, Bill and Bryan share tips and ideas for communicating your value to prospects. It's not just about selling to the pain, it's about telling a prospect why their experience will be better with you. Veteran Sales trainers Bill Caskey and Bryan Neale provide strategies for telling your story and pointing out what makes you unique. It's about giving prospects the full picture and helping them understand what they can expect. Do that and you'll win in even the most competitive of markets.

    Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

    Join the LinkedIn Group www.advancedsellingpodcast.com/linkedin or give us a call 317.575.0057 ext. 10.


    #283: Selling in a Competitive Market Mar 23, 2015
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    How do you find success or add value when your market is highly competitive? Veteran Sales trainers Bill Caskey and Bryan Neale reach into their mailbag to answer one of their most common questions. It's all about adding extra value and expanding your advantage. In this episode of the Advanced Selling Podcast, Bill and Bryan encourage listeners not to rely on their marketing teams for talking points or give into the idea that there's no hope in their market. Finding the answers and solutions can be easier than you think. Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources. Join the LinkedIn Group www.advancedsellingpodcast.com/linkedin or give us a call 317.575.0057 ext. 10.Learn more about the Melbourne Meet-up: https://advancedsellingpodcastmelbourne.eventbrite.com.au

    #282: Making Sales Training Stick Mar 16, 2015
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    How do you take your sales training and do something with it? It seems like an easy question, but our clients struggle with it from time to time. In this episode of the Advanced Selling Podcast, Bill and Bryan deliver some tips for overcoming the mental blocks that keep you from executing your sales training. They'll share ideas for owning and documenting your sales process. Veteran Sales trainers Bill Caskey and Bryan Neale encourage you to use a step-by-step approach and evaluation to make your training stick and reinforce your actions by teaching others and reviewing your performance. Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources. Join the LinkedIn Group www.advancedsellingpodcast.com/linkedin or give us a call 317.575.0057 ext. 10. Melbourne Meet-up: https://advancedsellingpodcastmelbourne.eventbrite.com.au

    #281: Karma In Sales Mar 09, 2015
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    Is being good in sales just about being lucky? Veteran Sales trainers Bill Caskey and Bryan Neale make the case for bringing good karma into the sales process. It's not about luck, it’s about putting the right energy into your sales process. The karma you put out into the world comes back around almost every time. In this episode of the Advanced Selling Podcast, Bill and Bryan offer some unorthodox tips for accelerating your sales success. Whether it's cheering for your competition, embracing a giving mentality, or taking the time to appreciate those around you, you'll truly get back what you give.

    Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

    Join the LinkedIn Group www.advancedsellingpodcast.com/linkedin or give us a call 317.575.0057 ext. 10.

    Melbourne Meet-up: https://advancedsellingpodcastmelbourne.eventbrite.com.au


    #280: Closing the Sale Mar 02, 2015
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    Every single salesperson on the planet wonders how they can be better at closing. While there's no magic formula, our sales mindset and mechanics can have a big impact on our success. In this episode of the Advanced Selling Podcast, Bill and Bryan offer sales training and coaching during a Q&A call with a podcast listener. As part of the conversation, they highlight some of the mistakes made in the sales process, how to keep deals moving forward and the best ways to communicate to prospects. Veteran sales trainers Bill Caskey and Bryan Neale share some of their best insights while coaching on the fly in this special episode.

    Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

    Join the LinkedIn Group www.advancedsellingpodcast.com/linkedin or give us a call 317.575.0057 ext. 10.

    Learn more about the meet up in Melbourne Australia here:

    https://advancedsellingpodcastmelbourne.eventbrite.com.au.


    #279: Young Sales People Feb 23, 2015
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    A lot of time is spent trying to keep young salespeople from crashing and burning early in their careers. In this episode of the Advanced Selling Podcast, Bill and Bryan talk about viewing youth as a gift rather than a curse. What lessons can you learn from young people? What principles can you apply in your own sales career? Veteran sales trainers Bill Caskey and Bryan Neale reveal some of their favorite gifts of youth. From overwhelming curiosity to fresh perspective, young people see the world in a unique way. Whether you are 25 or 65, the gifts of youth can make a big impact in your sales career.

    Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

    Join the LinkedIn Group www.advancedsellingpodcast.com/linkedin or give us a call 317.575.0057 ext. 10.

    Download our brand new audio program, ALL IN: ALL IN: A Comprehensive Training Solution for Elite Salespeople. http://advancedsellingpodcast.com/products


    #278: Sales Ride Along Feb 16, 2015
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    The dreaded sales ride along. No one wants to talk about it…and honestly, no one really enjoys it. In this episode of the Advanced Selling Podcast, Bill and Bryan discuss how valuable a good ride along can be. They'll share tips for salespeople and sales managers to make a ride along meaningful, not stressful. Veteran sales trainers Bill Caskey and Bryan Neale identify how salespeople should structure the ride along and leverage their manager to build rapport. They also provide insight into the best way a sales manager can evaluate, coach and contribute in this process.

    Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

    Join the LinkedIn Group www.advancedsellingpodcast.com/linkedin or give us a call 317.575.0057 ext. 10.


    #277: Building Sales Culture (Part Two) Feb 09, 2015
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    What does it take to extend your sales philosophy outside of your organization? Are there simple tactics you can use to influence your peers, prospects and customers? In this episode of the Advanced Selling Podcast, Bill and Bryan discuss ways you can infuse your sales philosophy into people around you. From leveraging resources to creating informal groups of like-minded people, veteran sales trainers Bill Caskey and Bryan Neale will help you spread the word beyond your own company.

    Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

    Join the LinkedIn Group www.advancedsellingpodcast.com/linkedin or give us a call 317.575.0057 ext. 10.


    #276: Building Sales Culture Feb 02, 2015
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    Has your personal sales philosophy helped you grow and succeed? Are you having trouble getting others to embrace a different approach? Veteran sales trainers Bill Caskey and Bryan Neale share ideas for how to infuse your company with the ASP sales culture.

    If you are a regular listener, you understand the principles of abundance, detachment and mindset. Now it’s your turn to share how you think with others. In this episode of the Advanced Selling Podcast, Bill and Bryan will help you build momentum for your approach and bring everyone onto the same page.

    Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

    Join the LinkedIn Group www.advancedsellingpodcast.com/linkedin or give us a call 317.575.0057 ext. 10.


    #275: Successful Salespeople Jan 26, 2015
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    Have you seen a salesperson come in and absolutely tank in their sales job? Veteran sales trainers Bill Caskey and Bryan Neale share the common traits of successful salespeople and reveal sure fire ways to underperform in your role. What are the differences between blowing out your sales expectations and blowing them up? It starts with philosophy, messaging and embracing your role. In this week's episode of the Advanced Selling Podcast, Bill and Bryan bring clarity to what is takes to be a high-achieving, successful sales professional.

    Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

    Join the LinkedIn Group www.advancedsellingpodcast.com/linkedin or give us a call 317.575.0057 ext. 10.


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