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    Business

    The Advanced Selling Podcast

    Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.

    Whether you’re a sales professional, manager, or leader, you’ll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.

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    Copyright: © ASP Enterprises LLC | http://www.advancedsellingpodcast.com | 450 East 96th St. Suite 500, Indianapolis, IN 46240 | 317.575.0057

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    Latest Episodes:
    #518: It's a Relief Party Oct 01, 2018
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    In this episode of The Advanced Selling Podcast, Bill and Bryan begin the planning process for 2019, but they start in a completely different way than you're used to. The first step in preparation of next year is to take inventory of the beliefs that we might have in sales that hold us back. Then the next step is to begin to release those beliefs and in their place, insert beliefs that are more conducive to higher achievement. If you're interested in bringing Bill or Bryan or both into your company for a year-end sales training, send us a note at listener@advancedsellingpodcast.com and we'll get back with you to discuss your team!

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    Looking for more sales training like this podcast? Visit www.advancedsellingpodcast.com/products to download the ALL IN Program today!

    Be sure to join the Advanced Selling Podcast LinkedIn Group www.advancedsellingpodcast.com/linkedin.

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    #517: How Do You Deal With Loss? Sep 24, 2018
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    On this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale address the topic of rejection, loss, and disappointment.

    There is a myth that we have to just move on when we get disappointed, and not feel the feelings that comes along with that. But we think that's wrong.

    Bill and Bryan give you some things to think about when it comes to preventing the feelings that come along with loss and disappointment, and what to what to do when it does happens.

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    Looking for more sales training like this? Visit www.advancedsellingpodcast.com/products to download the ALL IN Program today!

    Be sure to join the Advanced Selling Podcast LinkedIn Group www.advancedsellingpodcast.com/linkedin.

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    #516: Understanding the Buyer's Brain - Bryan Gray Sep 17, 2018
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    On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Brayan Neale sit down with a long time friend, Bryan Gray, Author and CEO of Return Path Group.

    They discuss the buyer's brain and how their thinking affects the sales process.

    Do you know how to get the limbic and reptilian brain to pay attention in any buying decision? Bryan has some tips on how to do just that.

    Download Bryan's FREE eBook titled, "Sales Is Broken" at https://advancedsellingpodcast.com/broken

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    Looking for more sales training like this? Visit www.advancedsellingpodcast.com/products to download the ALL IN Program today!

    Be sure to join the Advanced Selling Podcast LinkedIn Group www.advancedsellingpodcast.com/linkedin.

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    #515: Morning Routines with Benjamin Spall Sep 10, 2018
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    What is your morning routine? And does it prepare you for anything?

    In this week's episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale interview Benjamin Spall, author of a book titled "My Morning Routine: How Successful People Start Every Day Inspired."

    Benjamin interviewed more than 60 successful people to find out what their morning routines are for the day. He shares a few of these with our podcast audience. This is definitely a book we suggest purchasing, mymorningroutine.com.

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    Looking for more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

    Be sure to join the Advanced Selling Podcast LinkedIn Group www.advancedsellingpodcast.com/linkedin.

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    #514: Things a Sales Person Should Never Say Sep 03, 2018
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    In this week's episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale share with you phrases and jargon that should never be said in sales today.

    Most of these things serve to deposition you in the mind of the prospect, so that you appear to be operating from a place of weakness. Bill and Bryan will also give you some things that are okay to say and some replacements for these "bad words."

    If you have a question that you'd like to get to the guys, send a voice memo to listener@advancedsellingpodcast.com.

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    Looking for more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

    Be sure to join the Advanced Selling Podcast LinkedIn Group www.advancedsellingpodcast.com/linkedin.

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    #513: You've Lost The Business. Now What? Aug 27, 2018
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    How do you win back business when you lose it?

    On this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale give you some tips on what you can do the instant you lose a sale or an account leaves you.

    This is a listener mailbag question from Aaron in Colorado who had this exact thing happened where he was in charge of all business development, but out of the loop on client success and bad things started to happen.

    Now it's up to him to go back and re-persuade people to do business with him.

    If you want your question answered on the podcast, send us a voice memo to listener@advancedsellingpodcast.com!

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    Looking for more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

    Be sure to join the Advanced Selling Podcast LinkedIn Group www.advancedsellingpodcast.com/linkedin.

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    #512: How To Turn Podcast Listening Into Income Aug 20, 2018
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    In this episode, Bill Caskey and Bryan Neale take an email from a listener who has refined the art form of taking podcast content and turning it into usable mechanics to help him grow his income. So the guys set off on a journey and give you seven ways that you can listen to podcasts, The Advanced Selling Podcast, or others, in a way that helps you implement some of the ideas that you hear. One of the tips was, email the podcast host with a question, so this offer stands. Send your question to listener@advancedsellingpodcast.com and we will answer it on an upcoming episode.

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    Looking for more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

    Be sure to join the Advanced Selling Podcast LinkedIn Group www.advancedsellingpodcast.com/linkedin.

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    #511: Are You Ready For Your Next Big Thing? Aug 13, 2018
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    In this episode of The Advanced Selling Podcast, Bill and Bryan take a listener question from a police officer who is interested in getting into sales. The guys break down his question a little further and say, "are you ready for your next opportunity?" Whether it's sales to customer success, or sales to sales manager, or any number of other progressions, are you ready? The guys give him some ideas on how to think about it, and some tips on what to do to prepare.

    They would love to hear your thoughts on this topic, or if you have a question, please send us a voice memo to listener@advancedsellingpodcast.com.

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    Learn more about how to improve your personal brand with our Personal Brand Makeover Course www.personalbrandmakeovercourse.com

    Looking for more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

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    #510: Overcoming "Passivity" in the Sales Process Aug 06, 2018
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    Are you to passive or too aggressive? How you get right in the middle?

    In almost every sales process there is, "Controlled tension." This happens when there is stress around who's controlling the process, you or the prospect. The reason you should be in control is because you have the solution, but the prospect thinks they should be in control because they have the money. This control tension gives way to the question of, "how assertive should you be in guiding the prospect through the prospect?" In this episode, Bill and Bryan talk about "Passivity" both from a mindset standpoint and a tactical standpoint.

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    Learn more about how to improve your personal brand with our Personal Brand Makeover Course www.personalbrandmakeovercourse.com

    Looking for more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

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    #509: Are You Sharing Your Perspective With Your Customers? Jul 30, 2018
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    Think about how many prospects you've called on. Think about how many mistakes you've seen people make when they buy your product or your service. Think about how many questions you've been asked by interested prospects.

    The fact is, you have enormous perspective on the industry you are in, yet I bet you, you don't use it very well.

    In this episode of The Advanced Selling Podcast, Bill and Bryan discuss the notion of sharing your perspective with your prospects so that they can become a more educated and sophisticated buyer. Yes, they may buy from you or they may not, but you are doing your job by helping them make a better decision.

    Have a sales question? Send us an email at listener@advancesellingpodcast and we'll get it on the air. Make it a voice memo question and you'll be even more famous!

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    Learn more about how to improve your personal brand with our Personal Brand Makeover Course www.personalbrandmakeovercourse.com

    Looking for more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

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