The Advanced Selling Podcast

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Latest Episodes:

The ASP 15 Year Anniversary! Oct 28, 2021

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Celebrating 15 years of podcasts!!

Bill and Bryan started the advanced selling podcast long before podcasting was a household word like it is today.

Over those 15 years, the guys have recorded over 700 episodes. And have over 12 million downloads.

We also honor all of those listeners who have been with us over the years, including those who started with us 15 years ago. Thank you!

#673: Gifting. Sales gimmick or great move? with Kris Rudeegraap, Sendoso Oct 25, 2021

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You’ve heard the old saying…

“Giving is better than receiving because giving starts the receiving process.”

But does it work when it comes to sales prospecting?

Absolutely.

Studies show the ROI on gifting a prospect is high – and gifting a current client usually ends up in a longer-term relationship, repeat business, and more referrals.

So… if you want to make an impact, differentiate, be remembered, and build goodwill, consider gifting. Spice up your prospecting efforts with creativity, thoughtfulness, and personalization.

The key is to give without expectation.

Whether it’s a welcome kit or free content – a podcast episode, a download, a handwritten note – it’s impossible to forget someone who’s gone out of their way to help.

To learn more about the art of business gifting, check out the conversation with Kris Rudeegraap, CEO and Co-founder of Sendoso, the leading sending platform.

AFTER YOU LISTEN:

Check out the Sendoso platform and lunch is on the guys! https://sendoso.com/demo-request/

#672: Celebrating the small sales wins leads to the big ones with Kris Rudeegraap, Sendoso Oct 18, 2021

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For lack of a better cliché…sales is a rollercoaster. Highs. Lows. We’ve all been there. Building momentum is key.

We’re usually so concerned with reaching the next peak that we forget to recognize the smaller wins along the way. And the worse culprits are oftentimes our managers This week, Kris Rudeegraap, CEO and CO-founder of Sendoso, the leading gifting platform, joins us to talk about putting the wind back in your sales, driving the momentum through the ups and downs – and why the proverbial pat on the back is critical.

After you listen: Check out the Sendoso platform and lunch is on the guys! https://sendoso.com/demo-request/

#671: How can you stand out? with Kris Rudeegraap Oct 11, 2021

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We are not in the new normal - it's the next normal. Bill and Bryan believe that in this next normal, you have to humanize your brand.

Kris Rudeegraap, CEO of Sendoso, joins the show for a special four-part series exploring innovative ideas to help you stand out. In this first episode, he shares how he went from SDR to tech founder, raising a $100 million Series C fund while highlighting one key tactic for creating differentiation.

After you listen:

BE SURE to register for a special live event focusing on trust How to build it, nurture it, and sustain it.

Sendoso’s CONNECTED Conference is October 13 from 11am to 3pm (EST). And as an Advanced Selling podcast listener lunch is on Sendoso if you CLICK HERE and reserve your spot now!

Join an all-star assembly of some of the best minds in marketing as they focus on TRUST, the key to better prospect and customer relationships, a better pipeline, and repeat business. It begins with credibility and ends when you stand out from the crowd.

These 4 hours could change your business.

Hosted by Trevor Noah, of The Daily Show, and Shola Richards, from Go Together Global.

Opinions vs Reality with Gong: Which CTAs book more meetings? Oct 06, 2021

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After analyzing 300,000 cold emails, the team at Gong has debunked one of sales’ greatest mysteries — and unlocked a strategy to DOUBLE the amount of meetings you book.

We are joined once again by the Devin and Sheena from Reveal: The Revenue Integillance Podcast. And, as you know, sales usually is not binary, typically nuances play into every situation.

However, this is the exception. The CTA (call to action) you use at the end of your email, matters more than you think.

To craft the perfect cold email, tune in to the episode then follow this link, https://pages.gong.io/highly-effective-email-ctas to find 43 emails proven highly effective by Gong’s research team.

To listen to the Reality, subscribe to Reveal: The RI Podcast here: https://link.chtbl.com/i6UODNbY

#670: Getting Unstuck at the End Oct 04, 2021

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How do you get your deal unstuck when you’re nearing the end?

In this episode, Bill and Bryan complete their three-part series on getting unstuck in the sales process. The guys address the end of the sales process when drama occurs and deals get stuck.

They each give a few hints of how you can make this happen elegantly and organically with a minimum amount of drama.

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The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!

Do you have a question you want to be answered on the podcast? Email us at listener@advancedsellingpodcast.com and we'll try to answer it on an upcoming episode!

Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com

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Opinions vs Reality with Gong: Selling with slides? Sep 29, 2021

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Should you use slides on a discovery call?

Choose wisely because it impacts your chances of booking the next meeting by 17%.

On this episode of Opinions vs. Reality, we are joined once again by Devin and Sheena from Reveal - the Revenue Intelligence Podcast. We give you our opinion on the impact of using slide decks.

And, for when it’s the right decision, check out this cheat sheet for crafting sales decks that sell: https://pages.gong.io/crafting-sales-decks-checklist

To listen to the Reality, subscribe to Reveal: The RI Podcast here: https://podcast.gong.io

#669: Be Like Mike Sep 27, 2021

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How committed are you to personal growth?

This episode was inspired by one of Bryan's clients, Mike, who has had a 30+ year career in sales but is still one of the most eager to learn ways and grow.

The guys give you some ways you can be like Mike, and some way to stay motivated in your personal growth.

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The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!

Do you have a question you want to be answered on the podcast? Email us at listener@advancedsellingpodcast.com and we'll try to answer it on an upcoming episode!

Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com

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Opinions vs Reality with Gong: I need to think about it Sep 22, 2021

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“I need to think about it” is the objection that makes every salesperson's skin crawl. But is it really the reason your deal didn’t close?

In this special Opinions vs Reality, Bryan and Bill are joined once again by Devin and Sheena from Reveal: The Revenue Intelligence Podcast.

Learn how to address any potential roadblock your seller might have. (Spoiler: It’s time to shift from sales to strategic advisor.)

To listen to the Reality, subscribe to Reveal: The RI Podcast here: https://link.chtbl.com/i6UODNbY

#668: Your Message Might Need Some Work Sep 20, 2021

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In this episode, Bill relays a story of one of his new clients who has asked for help on messaging. They sell a very complex solution to a large group of people in a long selling cycle.

He is struggling with how to craft his message so that it’s compelling to the prospect.

Bill and Bryan give you a handful of ideas on what to do and what not to do in this episode.

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The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!

Do you have a question you want to be answered on the podcast? Email us at listener@advancedsellingpodcast.com and we'll try to answer it on an upcoming episode!

Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com

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