The Advanced Selling Podcast

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Closing Skills 2007-10-02 Oct 02, 2007

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Have you ever taken a sales course where you learned how to “close”?Or, maybe you learned the “‘trial close.” Bill Caskey and Bryan Neale addressThe issue of closing skills in this podcast – yet they don’t address it in the traditional way. In fact, they lay to rest - hopefully forever – the idea that by delivering certain techniquesyou can “get someone to make a decision.” That’s not the way it works – and to reinforcethose worn out sales tactics does you more harm than good. This podcast will rewire your sales mind a little – which will allow you to operate from a different mental position when getting decisions.

Stick To Your Sales Process Sep 20, 2007

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Have you ever wondered why the prospect wants to control the sales process? Other than the fact that we’re all “control freaks” to some extent, it’s no wonder the prospect thinks – because he has the money – that he should control the sales process. But the fact is, he shouldn’t. You should control it. And in this week’s episode of the Advanced Selling Podcast, Bryan Neale and Bill Caskey tell you exactly how to do that.

Money Scripts Sep 11, 2007

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Ever have problems talking to your prospects about money - fees - prices? Did you know it might be something much deeper in your soul? (It seems these guys think everything is 'deeper in your soul'). Well, this one just might be. Bill and Bryan talk about the importance of money in how you earn and how you price your services.

Eikenberry On Leadership Sep 05, 2007

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Leadership should be on every sales person's mind. In this interview, Bill and Bryan talk with new author, Kevin Eikenberry, who has written a book called REMARKABLE LEADERSHIP. Listen to this podcast if you are a sales leader/manager or have any inclination to be one someday.

China Import Problem Aug 22, 2007

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In this episode, Bill and Bryan address the China import issues that are making news. Is it possible that part of this is a breakdown in selling skills? That might be a stretch - or not. As you listen to this, think about how you would modify your sales approach if you were to compete against low priced competitors. This applies to sales professionals who don't just compete against off shore vendors - but to the vendor right down the street as well.

Determining What Will Make Your Prospect Say Yes Aug 06, 2007

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Ever wondered why your prospects sometimes just don't act on your offer? Could it be you just aren't getting them to admit their problems to you? Well, this podcast episode with Bill Caskey and Brooke Green deals with exactly how to do that. Most sales strategies forget about that very thing - how to understand the compelling reasons a prospect has for changing.

Old Selling Vs. New Selling Jul 26, 2007

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Ever been sold to by an "old world sales person?" Kind of frightening, isn't it?In this week's episode of the Advanced Selling Podcast, Bill Caskey andBryan Neale discuss some of the many differences between the old and new way ofselling. It's a good gut-check to see if you slip back in to old beliefs and tacticswhen you're in pursuit of a sale. Use this episode in your sales training sinceit addresses some of the core problems today's sales professional faces.

How Often to Follow Up Jul 22, 2007

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Ever wondered where the line was between being persistent and being a pest? You're not alone. Most sales people have. In this week's episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale read a letter from a listener who is concerned with how persistent he should be toward the end of the deal. You see most sales strategies are built on the premise of 'convince and persuade.' And with that misaligned orientation, the sales professional sometimes pushes too hard in an effort to close the sale. This episode has many tips and good ways to follow up with your prospect--in a way that won't push them away.

When Your Ideas Stick, People Buy Jul 08, 2007

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In this week's episode of the Advanced Selling Podcast, Bill Caskeyinterviews a special guest, Dan Heath, the author of theMade to Stick. He joins us today to sharehis insights on helping OTHERS understand your ideas and helping YOU communicate them better. It seems in most sales training, we talk about communication skills, but spend little time talking about the thinking behind communicating ideas. Dan has researched why/how some ideas stick and others don't. And since professional selling revolves around how compelling you make your ideas for the prospect, Dan was the perfect guest. These are skills that you can learn and apply immediately to your sales strategies to help increase sales. Make sure to go buy Dan's book, Made to Stick. Why Some Ideas Survive and Others Die.

How Do I Handle This Crazy Situation? Jun 21, 2007

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In this week's episode of The Advanced Selling Podcast, Bill Caskey andBryan Neale answer those "what do I do when?" questions that salesprofessionals have every day. This is an episode that helps sales people newand old who are curious about what to do in certain situations.Business-to-business sales training and development isn't always about"theory." Sometimes it's just about practical advice. This episode will helpyou to say and do the right things in those places where your deal might beon the line. Sometimes just a third party--like Caskey and Neale--can shedjust enough light on a subject to give you a new way to think about oldproblems.

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