The Accounting Podcast

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**The Accounting Podcast**

The most authoritative voice in accounting news. Every week, Blake Oliver and David Leary break down the stories reshaping the profession — AI, the Big Four, firm M&A, audit failures, and the talent crisis — with analysis you won’t get from the trade press. Earn free NASBA-approved CPE just for listening, with the Earmark app.

Latest Episodes:

Value pricing panel becomes value pricing consultation 🎙 Live at QuickBooks Connect Dec 12, 2019

Show notes

Sponsors

Intuit QuickBooks https://cloudaccountingpodcast.promo/quickbooks

Show Notes

02:05 – Meet Lee and Mary from Breakwater Accounting and Advisory!
02:48 – Meet Rhondalynn, author of "Pricing Value"
03:50 – Rhondalynn speaks to some of the challenges when it comes to adopting a value-pricing model
05:19 – How can you do value pricing if you never talk about value?
06:21 – Breakwater's challenge in moving to value pricing - really understanding the true value of the services they provide
08:31 – Another challenge for Breakwater has been the pricing itself, and how to determine their value on a per-client basis
09:29 – People only pay for what they value
10:22 – What does it cost a client - personally, financially, or strategically - to not have a solution to their problem?
11:54 – It doesn't take a lot of time to figure out when clients are solely focused on cost, and not value
12:52 – Peace of mind is one of the most difficult values to put a price on
14:18 – A large majority of small businesses suffer cash-flow and working-capital pain. Focus on finding ways to solve for that pain, and showing them what they could be saving
15:32 – Rhondalynn gives a practical example of adding value and solving a client's pain point
17:20 – The value-pricing conversation is very different than the conversations clients typically have with accountants
18:14 – Adopting value pricing means moving clients towards accountability and action - creating a valuable partnership

Connect with Lee, Mary, and Rhondalynn

Lee Leonard Podolsky, President & Founder of Breakwater Accounting + Advisory
- LinkedIn: https://www.linkedin.com/in/lee-leonard-podolsky-b7958a90/
- Twitter: https://twitter.com/lee_podolsky
- Website: https://www.breakwatercorp.com/
Rhondalynn Korolak, Managing Director, Imagineering Now
- LinkedIn: https://www.linkedin.com/in/imagineering/
- Twitter: https://twitter.com/rhondalynn
- Website: https://imagineeringnow.com/
Mary Hambleton, Director of Operations, Breakwater Accounting + Advisory
- LinkedIn: https://www.linkedin.com/in/mary-hambleton-09a68918/
- Twitter: https://twitter.com/MEHamb
- Website: https://www.breakwatercorp.com/

Get in Touch

Thanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes, or Podchaser. Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus, and NOW, you can see our smiling faces on Instagram!

Meet Blake and David in person!

Sadly, we do not have any 2020 travel plans as of yet.

Limited edition shirts, stickers, and other necessities

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Subscribe

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Overcast: http://cloudacctpod.link/Overcast

Episode Art Photo Credit:

Will Farnell
- https://twitter.com/willfarnell
- https://twitter.com/willfarnell/status/1191506218424176640/photo/1

Next Level Women Leaders 🎙 Live at QuickBooks Connect Dec 12, 2019

Show notes

Sponsors

Intuit QuickBooks https://cloudaccountingpodcast.promo/quickbooks

Show Notes

00:57 – Meet the women behind Next Level Women Leaders - Stacy, Nancy, and Laura!
01:49 – Next Level Women Leaders focuses on helping women align who they are inside with how they appear on the outside
03:09 – Women tend to absorb the stories we're told growing up, along with the cultural expectations when creating their own stories
04:40 – In the accounting world, women have the dual challenges of finding their own value, as a woman, and as an accounting professional
06:23 – How do we fix the imbalances?
06:56 – Establishing personal values is the foundation for creating the most fulfilling path in career and life
07:45 – Momentum happens wherever you're at
08:31 – We all, men and women, need to get back some of the hope we had before we grew up
09:28 – Go here to hear what else Jina has to say about diversity
12:30 – It was actually Episode 124 – Our discussion on women CEOs and women-led companies
13:15 – These Next Level women define success
14:59 – So many people compromise their own values so they can fall in line, instead of carving out their own space
16:39 – As more women find their power, and voices, the better off we all are
18:14 -- We get the elevator version of a Next Level Women Leaders two-day workshop
21:41 – E&Y has yet to get on board with allowing women to define their own style | HuffPost
22:48 – The Next Level founders took their belief in each other and the impact it made on them, as individuals, and combined forces to start sharing that powerful force with other women
23:58 – Don't toy with me - we talk about the, still, lack of diversity in the world of toys

Connect with Nancy, Stacy, and Laura

Nancy Buffington, Owner, Nancy Buffington, LLC
- LinkedIn: https://www.linkedin.com/in/nbuffington/
- Website: https://www.nancybuffington.net/
Stacy Ennis, CEO & Founder of Creatively, LLC
- LinkedIn: https://www.linkedin.com/in/stacylynn/
- Twitter: https://twitter.com/StacyEnnis
- Website: https://stacyennis.com/
Laura Tully, Wardrobe Styles and Owner, Laura Tully, LLC
- LinkedIn: https://www.linkedin.com/in/laura-tully-b183a3109/
- Website: https://www.lauratully.co/

Get in Touch

Meet Blake and David in person!

Sadly, we do not have any 2020 travel plans as of yet.

Limited edition shirts, stickers, and other necessities

TeePublic Store: http://cloudacctpod.link/merch

Subscribe

Apple Podcasts: http://cloudacctpod.link/ApplePodcasts
Spotify: http://cloudacctpod.link/Spotify
Google Play: http://cloudacctpod.link/GooglePlay
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Overcast: http://cloudacctpod.link/Overcast

Episode Art Photo Credit:

Will Farnell
- https://twitter.com/willfarnell
- https://twitter.com/willfarnell/status/1191506218424176640/photo/1

We interview a real-life QuickBooks Live bookkeeper 🎙 Live at QuickBooks Connect Dec 11, 2019

Show notes

Sponsors

Intuit QuickBooks https://cloudaccountingpodcast.promo/quickbooks

Show Notes

00:57 – Claudell is so far beyond MIA, we couldn't even say her name right!
01:05 – Who needs Claudell, when you have a real LIVE QuickBooks Live bookkeeper to talk with? Meet Pam Bingham!
01:30 – David's got a gazillion questions!
02:54 – Pam shares what it's like to be a QuickBooks Live bookkeeper
03:30 – Job-in-a-box - QuickBooks Live provides its bookkeepers with everything they need to start - from equipment to training
04:48 – The main focus of QuickBooks Live bookkeeping is helping clients clean up and prep their books for month-end closes, and tax time
06:35 – While some providers aren't crazy about QuickBooks Live, Pam took this opportunity and ran with it
07:58 – QuickBooks Live can give bookkeepers some stability when their own practices face constant changes
08:38 – Your practice is what you choose to make of it - plain and simple
11:08 – For clients, QuickBooks Live allows them the freedom to focus and work on the top priority, their business
12:28 – Most of the work done for QuickBooks Live is offline. The face-to-face client meeting is typically a small fraction of the entire process
13:25 – Unlike driving for Uber, being a QuickBooks Live bookkeeper is about building and maintaining long-lasting relationships

Connect with Pam

Pam Bingham, EA, Founder, PB Tax and Accounting Services
- Twitter: https://twitter.com/PBTaxAccounting
- LinkedIn: https://www.linkedin.com/in/pambingham/
- Website: http://www.pbtaxinc.com/

Get in Touch

Meet Blake and David in person!

Sadly, we do not have any 2020 travel plans as of yet.

Limited edition shirts, stickers, and other necessities

TeePublic Store: http://cloudacctpod.link/merch

Subscribe

Apple Podcasts: http://cloudacctpod.link/ApplePodcasts
Spotify: http://cloudacctpod.link/Spotify
Google Play: http://cloudacctpod.link/GooglePlay
Stitcher: http://cloudacctpod.link/Stitcher
Overcast: http://cloudacctpod.link/Overcast

Episode Art Photo Credit:

Will Farnell
- https://twitter.com/willfarnell
- https://twitter.com/willfarnell/status/1191506218424176640/photo/1

The year ahead for accounting & why remote work works Dec 10, 2019

Show notes

Sponsors

OnPay:http://cloudaccountingpodcast.promo/onpay

OnPay is offering an exclusive promo code only for the listeners of The Cloud Accounting Podcast to get three free months of OnPay payroll service for any of your clients that you set up by February of 2020! Visit the sponsor link, and use code "CAP3FREE" to take advantage of this offer!

Show Notes

00:14 – We made the list! Congratulations to fellow accounting professionals and former guests, such as Dawn Brolin, Roman Kepczyk, Ariege Misherghi, and Donny Shimamoto, as well, for making the Accounting Today Top 100 Most Influential list | Accounting Today
01:21 – Format is key – one thing the Accounting Today list lacked was readability. We think there’s just a better, smoother way to present this kind of read
02:15 – It’s cool to see the list evolve with the everchanging industry landscape and include accounting folks across different digital media platforms, including YouTube, and podcasts, as well as CPE professionals, and even politicians!
03:07 – What’s more important that any list? The Cloud Accounting Podcast won't put you to sleep! Thank you, reviewers!
04:49 – Let’s talk numbers … A lot of numbers … Courtesy of “The year ahead for accounting: 2020 in numbers” | Accounting Today
05:30 – While recruitment and retention are big factors for big firms, the smaller firms are zeroing in on tech strategy
07:28 – It’s still taxing! 39 percent of firms still require employees to work every Saturday during tax season
09:29 – Small and mid-sized firms are still shying away from social, with just below 60 percent using platforms such as LinkedIn and Facebook to bolster their visibility
11:15 – Correction from last week’s episode – The founder of CakeHR notes that they serve 60-plus countries, not just Australia and the UK, as we originally thought
13:21 – Is Sage banking on the lack of trust created by the QuickBooks Live offering? | Twitter
15:17 – Sometimes, it pays to pay more – Xero rolls out pricing changes, next year, offering Hubdoc as part of the package | Twitter
19:24 – Practice Ignition fixes some payment-related headaches with a new client self-service payment retry option | Practice Ignition
20:29 – As Canopy names a new CEO, investors think there’s still something to believe in, offering $13M in additional funding | Accounting Today
23:10 – Moving target - Bill.com increased its price target to $183M for the upcoming IPO | Silicon Valley Business Journal
24:04 – What price celebrity keynotes? We hash out costs v. benefits | Accounting Today
27:30 – Want to boost your firm’s productivity? Here’s one way | Business Insider
29:08 – Some thought food to chew on from the Zapier Remote Work Report | Zapier
32:07 – Don’t stand so close to me! Why remote workers get more done | Doist

Get in Touch

Meet Blake and David in person!

😢 We do not have any 2020 travel plans as of yet. Check back early and often to see where we go next! 😁

Limited edition shirts, stickers, and other necessities

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What's new for QBOA and ProAdvisors 🎙 Live at QuickBooks Connect Dec 09, 2019

Show notes

Sponsors

Intuit QuickBooks https://cloudaccountingpodcast.promo/quickbooks

Show Notes

00:57 – Meet Ariege!
02:44 – Fun fact: 500 new small businesses start up for every one new accounting professional entering the workforce
03:18 – How is Intuit helping small businesses succeed? Mainly through automation and a high level of quality
04:19 – Fear is not an option - with the obvious shortage of accountants, the only way to effectively help clients is with automation
05:38 – Ariege explains why the new QuickBooks feature, the Optimization Center, was created
07:37 – Intuit's pain, and solving for it - in entering the bookkeeping game - could ultimately be a gain for everyone
09:29 – As mentioned in our last episode, accountants are an unexpected market for the QuickBooks Live offering, according to Ted Callahan, Director of the QuickBooks Live Offering
11:00 – Check out Jade Simmons’ QuickBooks Connect 2019 presentation! | YouTube
15:02 – Ariege gives us the rundown on the Business Performance Overview feature
17:32 – According to futurist Michael McQueen, innovation isn’t slowing down. See his QBC presentation here | YouTube
17:53 – Change is gonna come - but Ariege doesn't have the details yet
19:27 – You heard it here first ... Sort of ... Ariege spills some new feature news!
21:33 –Start talking!Intuit's priority list is constructed around what users want and need

Connect with Ariege

Ariege Misherghi, Global Accountant Segment Leader, Intuit
- Twitter: https://twitter.com/ariegem
- LinkedIn: https://www.linkedin.com/in/ariege/

Get in Touch

Meet Blake in person!

December 9-11: Digital CPA Conference in Seattle

Limited edition shirts, stickers, and other necessities

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Subscribe

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Overcast: http://cloudacctpod.link/Overcast

Episode Art Photo Credit:

Will Farnell
- https://twitter.com/willfarnell
- https://twitter.com/willfarnell/status/1191506218424176640/photo/1

Latest on QuickBooks Live Bookkeeping 🎙 Live at QuickBooks Connect Dec 09, 2019

Show notes

Sponsors

Intuit QuickBooks https://cloudaccountingpodcast.promo/quickbooks

Show Notes

01:20 – Meet Ted!
02:59 – Ted talks about Intuit's impetus behind moving into the service game
03:28 – Confidence is key! Most of the small businesses without an accountant or bookkeeper lack the confidence to reach out for help
04:42 – While QuickBooks Live and TurboTax Live share similar tech, their services are very different
06:04 – QuickBooks Live is only available, currently, in the U.S., and all Live bookkeepers reside in the U.S.
07:03 – Ted shares some of the requirements for becoming a QuickBooks Live bookkeeper
08:01 – The gentleman talk QBO Accountants Edition, and some of the new feature roll-outs, such as the Optimization Center
09:42 – Intuit sees a huge opportunity to capture those small businesses that are, so far, sans accountant
11:11 – What's the real scope of the QuickBooks Live offering?
13:42 – What differentiates the different price points in QuickBooks Live?
14:38 – Intuit is solving for both sides of the market - small biz and accounting professional
15:38 – A bit of discussion on the different ProAdvisor buckets and how QuickBooks Live will affect them
16:39 – What do you tell a ProAdvisor who loses a client to QuickBooks Live?
17:46 – Take a load off, Annie - QuickBooks Live plays a key role in the advisory vision - by transferring lesser-value work to QB Live, so accountants and bookkeepers can focus on advising and other value-add services
18:28 – Intuit needs to establish clear guidelines around relationships to solve for the needs of the customers and accounting partners
19:43 – Is there a grand convergence of all the Intuit offerings on the horizon?
20:29 – Who's in charge of ensuring the delivery QuickBooks Live services meet's Intuit's WOW factor?
21:49 – What's next on the agenda, for Ted, and QuickBooks Live?

Connect with Ted

Ted Callahan, Director, QuickBooks Live Offering, Intuit
- Twitter: https://twitter.com/asciv
- LinkedIn: https://www.linkedin.com/in/tedcallahan/

Get in Touch

Meet Blake and David in person!

December 9-11: Digital CPA Conference in Seattle

Limited edition shirts, stickers, and other necessities

TeePublic Store: http://cloudacctpod.link/merch

Subscribe

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Google Play: http://cloudacctpod.link/GooglePlay
Stitcher: http://cloudacctpod.link/Stitcher
Overcast: http://cloudacctpod.link/Overcast

Episode Art Photo Credit:

Will Farnell
- https://twitter.com/willfarnell
- https://twitter.com/willfarnell/status/1191506218424176640/photo/1

The Canadians! 🎙 Live at QuickBooks Connect Dec 08, 2019

Show notes

Sponsors

Intuit QuickBooks https://cloudaccountingpodcast.promo/quickbooks

Show Notes

01:35 – Let's meet The Canadians! (Well, three of them, anyway …)
03:41 – Canada's no longer last in the lunch line with the increasing focus on QuickBooks Online
04:50 – Scott and Brad pontificate on the new QBO statement-importing feature
06:27 – How do Canadians approach cloud accounting, and all the innovation that comes along with it?
08:13 – Along with faster adoption of new tech, Canadian app development is on the rise, and people seem to share a common passion and excitement, without a lot of drama, on the socials.
10:42 – With the Canadian government’s investment in functional, high-speed internet, clients being eternally bound to their desktop programs is more the exception than the norm
12:00 – Brad talks benefits of going full cloud
14:43 – Scott talks about some of the work Intuit’s Canadian branch is doing to solve for Canada-specific issues, such as tax and payroll
16:30 – Winter is coming, or you'll be coming to Winter is you visit QuickBooks Connect Toronto. Grab a toque, or a touque, or a tuque?
18:24 – While Canadian accountants are excited about new industry developments, they also know a good thing when they use it, and tend to stay loyal to a narrow collection of accounting tools
19:36 – Brad sees a sort of ‘take it or leave it’ attitude when it comes to dealing with U.S. accounting software developers. Some listen; some don’t.
21:50 – Cheryl notes that conferences, such as QuickBooks Connect, and Scaling New Heights are a prime method for discussion, learning, and developing partnerships that will lead to future opportunities

Connect with Scott, Cheryl, and Brad

Scott Zandbergen, Principal Marketing Manager and Accounting Community Advocate at Intuit
- Twitter: https://twitter.com/szandbergen
- LinkedIn: https://www.linkedin.com/in/szandbergen/
- Website: https://scottzandbergen.com/
Cheryl Manmohan, Senior Training & Education Program Manager at Intuit
- Twitter: https://twitter.com/cherylmanmohan
- LinkedIn: https://www.linkedin.com/in/cheryl-manmohan-ab70754/?originalSubdomain=ca
Brad Celmainis, CPA and President of Brad Celmainis Accounting Solutions
- Twitter: https://twitter.com/BradCelmainis
- LinkedIn: https://www.linkedin.com/in/bradcelmainis/
- Website: https://bradcelmainis.com/
- Facebook group: https://www.facebook.com/groups/getintuit/?source_id=622030231160596
Learn more about QuickBooks Connect Toronto here: https://can.quickbooksconnect.com/?cid=SOC_CA_QBC_-NON_INT-QBC-CA-Blog-SponsorProfile

Get in Touch

Meet Blake in person!

December 9-11: Digital CPA Conference in Seattle

Limited edition shirts, stickers, and other necessities

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Overcast: http://cloudacctpod.link/Overcast

Episode Art Photo Credit:

Will Farnell
- https://twitter.com/willfarnell
- https://twitter.com/willfarnell/status/1191506218424176640/photo/1

HIPAA, privacy, and accountants 🎙 Live at Sage Intacct Advantage Dec 05, 2019

Show notes

Sponsors

Bill.com https://cloudaccountingpodcast.promo/bill
Teampay https://cloudaccountingpodcast.promo/teampay

Show Notes

01:08 – Meet Mariana!
01:46 – What's a lawyer doing at an accounting conference?
04:22 – Mariana takes us to school on HIPAA
06:38 – Why should accountants and bookkeepers care about HIPAA?
06:58 – There are three types of entities that fall under HIPAA protection - healthcare providers, plans, or clearinghouses
08:19 – Any accounting system that contains names and addresses of patients must comply with HIPAA Privacy and Security rules
10:09 – Which apps in a healthcare accounting ecosystem DO have to follow HIPAA rules?
12:20 – When dealing with collections for medical accounts, HIPAA rules get so complicated that it's best to consult with legal advisors to know exactly how to proceed
13:40 – Sage took a detailed approach to implementing HIPAA compliance in its 2018 product offerings | Sage Intacct
16:06 – There's no official HIPAA compliance certification, but there are vendors who will provide independent assessments of a firm's compliance level
17:47 – HIPAA is no joke. Violations carry significant civil and criminal penalties!
19:27 – Mariana shares a few facts about the California Consumer Privacy Act | Californians for Consumer Privacy

Connect with Mariana

Mariana Antcheva, Sage Intacct
- LinkedIn: https://www.linkedin.com/in/marianaantcheva/

Episode Art Photo Credit:

April Blankenship
- https://twitter.com/aprilblnknshp
- https://twitter.com/aprilblnknshp/status/1187023281687130112/photo/2

Get in Touch

Meet Blake and David in person!

December 9-11: Digital CPA Conference in Seattle

Limited edition shirts, stickers, and other necessities

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Why ethics and culture matter 🎙 Live at Sage Intacct Advantage Dec 05, 2019

Show notes

Sponsors

Bill.com https://cloudaccountingpodcast.promo/bill
Teampay https://cloudaccountingpodcast.promo/teampay

Show Notes

02:09 – Meet Kelly!
03:05 – Kelly talks true crime | WGN Radio
07:21 – It takes a balance - you need the 'yes' people and the naysayers to keep you from making crappy decisions
08:36 – The first step to changing your firm's culture - you've gotta know you have a problem!
10:21 – Speaking of problems, we talk about the melee surrounding audit watchdog, PCAOB, and KPMG | WSJ
10:52 – We humans tend to take a one-dimensional viewpoint when it comes to fraud
12:53 – You can't rely on people's personal perceptions. You have to show them concrete examples of ethical lapses to paint a really clear picture
13:51 – How do we remove the incentives for unethical behavior?
16:02 – Ethics training needs to focus on real-life, practical scenarios that actually relate to the people involved
18:27 – When you’re talking about a company with hundreds of thousands of employees, ethical issues are critical!
20:54 – Financial relationships, in any profession, can create a perverse incentive to ‘look the other way’
23:36 – What your expense reports really say about you | WSJ
23:59 – Kelly’s required ethics and fraud reading/listening list includes the docuseries, “Dirty Money”, a podcast called The Dropout, and John Carreyrou’s book, “Bad Blood”
25:56 – Kelly gives us a brief synopsis of her film, “All The Queen’s Horses” | YouTube
29:04 – While she uses film as a teaching platform, Kelly has no plans to make more films.

Connect with Kelly

Kelly Richmond Pope
- LinkedIn: https://www.linkedin.com/in/kelly-richmond-pope-cpa-83689a5/
- Twitter: https://twitter.com/kellyrpope
- Kelly's TEDx Talk https://www.ted.com/talks/kelly_richmond_pope_how_whistle_blowers_shape_history/up-next%3E
- All the Queen's Horses - Website: https://www.allthequeenshorsesfilm.com/
- All the Queen's Horses - YouTube: https://youtu.be/dpr2A3S3CNk

Episode Art Photo Credit:

April Blankenship
- https://twitter.com/aprilblnknshp
- https://twitter.com/aprilblnknshp/status/1187023281687130112/photo/2

Get in Touch

Meet Blake and David in person!

December 9-11: Digital CPA Conference in Seattle

Limited edition shirts, stickers, and other necessities

TeePublic Store: http://cloudacctpod.link/merch

Subscribe

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Is the billable hour making a comeback? Dec 04, 2019

Show notes

Sponsors

OnPay:http://cloudaccountingpodcast.promo/onpay

Show Notes

01:27 – Things to do in Tucson at 4:30 in the morning when your puppy has to go potty – listen to podcasts from former guests, like Scott Orn, of course!
02:41 – If you missed our discussion on the streaming wars, go here
03:24 – It’s not you, it’s me … Or is it? Gusto and Zenefits just don’t see eye to eye | Accounting Today
04:13 – What happens when the customer-first company puts the customer last?
06:07 – Ready, set, SOAPBOX ... The gentleman debate Gusto v. Zenefits
07:49 – Blake sides with Gusto - data security wins over convenience
10:04 – David finds this to be more of an ‘immature’ publicly-held negotiation about the private agreements betwixt the two companies, and the biggest loser is, of course, the customer
13:33 – Another review! Thank you!
15:43 – Anything you can do, Amazon can do better? | NYT
18:43 – Amazon is okay with losing a bit of money on one-day Prime shipping ... Small price to pay for crushing competition, right?
21:21 – What can accounting firms learn from Amazon's modus operandi? Maybe more than you think!
24:21 – Is your fixed-fee model flopping? | AccountingWEB
29:04 – Making sweet macro music … | Digg.com
29:40 – Play that funky music, accounting boy ...
30:26 – Move over, Uber, bookkeeping is the hottest side hustle now! | Forbes
30:48 – Get these guys some L.A.-level tacos, or a whole steak ... Check out their fabulous merch!
33:18 – Hey, you! Get off of my cloud! A VC’s perspective of the future of cloud | LinkedIn
36:11 – Fight, focus, or flight - how to win in the "Intelligent Connected World."
40:08 – Piece of cake? Sage thinks so with its latest acquisition | Enterprise Times
42:32 – Some further insight on ‘coopetition’ from Matt Paff | LinkedIn
45:30 – Robinhood’s a little less merry – They’re no longer banking on a charter | PYMNTS.com
46:49 – Reading assignment for next week's show – “Can Silicon Valley remake the payday lending industry?” | NewStatesmanAmerica