The $100 MBA Show

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MBA1882 Why I Stopped Doing 1:1 Consulting + Free Ride Friday Sep 24, 2021

Show notes

We love teachers.

As the founders of a webinar platform (and former educators), we live and breathe coaching, training, and consulting as a business model. Our experience in that realm is what brought us into the webinar game, and continues to guide our development.

But at some point, our good ol’ Omar had to hang up his consulting hat.

Today, Omar shares why he made the difficult decision to give this aspect of the business (and revenue stream) up. It’s a fantastic service and business model, but it’s not right for everyone in every situation.

One of the most important things an entrepreneur must learn to do is evolve. Hear why Omar had to pull himself out of the Comfort Zone to make space for something new. Click Play!

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MBA1881 The #1 Reason Your Business Is Not Growing Sep 23, 2021

Show notes

You’ve hit a plateau. Whether your business is new, established, or even getting close to the endgame, anyone can get stuck.

Surprisingly, it’s often because of this one thing.

When you’ve looked into everything — sales, marketing, advertising — and you just can’t figure out what’s got your wheels spinning, there’s a very good chance it’s this. It’s not something most people expect, and it might seem…weird. But you owe it to your business to consider it.

We should know; as we’ll discuss, it’s happened to us. Find out what this mysterious factor is, and how it inhibits growth. It might just be the way forward when it seems like you can’t get anywhere. Click Play!

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MBA1880 Q&A Wednesday: How Do You Motivate Yourself To Keep Going? Sep 22, 2021

Show notes

Entrepreneurship isn’t easy.

Anyone who says so isn’t telling the whole story. Sometimes it’s difficult. Sometimes it’s boring. Sometimes you put everything you have into a campaign or product, only to watch it flop. This is a reality of business.

The question isn’t how to avoid that — it’s how to handle it.

It’s Q&A Wednesday, and one listener wants to know how we keep our chins up when the going gets tough. No one — no one — is motivated all the time. In fact, it’s perfectly normal to lose motivation over time, or for motivation to ebb and flow. So how do we keep our productivity consistent?

Hear a few simple tips (and a few hard choices) that can keep you motivated through all the ups and downs of entrepreneurship. Click Play

To submit your questions, visit 100mba.net/q.

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MBA1879 4 Ways to Improve Your Cost To Acquire a Customer Sep 21, 2021

Show notes

Let’s lower that CAC!

Your Customer Acquisition Cost is one of the biggest factors affecting your bottom line. The total investment of marketing, advertising, and sales dollars to produce a single customer is a key metric, one that has to be studied carefully. As your business grows, so can your CAC — leading to an overall plateau.

Fortunately, there are things you can do about that.

Today, we share 4 specific ways you can put a major dent in that number, starting now. No matter what business you’re in, these 4 tactics are tried and tested, as we’ll demonstrate with examples from multiple businesses.

Get a handle on how much you’re investing in customer acquisition, so the returns can support stronger, faster growth. Click Play!

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MBA1878 Must Read: The Biggest Bluff by Maria Konnikova Sep 20, 2021

Show notes

Is poker the best analogy for entrepreneurship? The Biggest Bluff makes a very strong case for “yes.”

This fascinating memoir about a total novice’s quest to get really good at something is stuffed with insights that any business owner can learn from. By going from amateur to champion, Maria Konnikova demonstrated that in poker and business, it’s not all about the hand you’re dealt.

It’s about sticking to the plan.

Tune in, and hear how one person’s poker journey offers a perfect formula for balancing skill, hard work, and dumb luck. Learn how to navigate bad odds, get comfortable with unpredictable outcomes, and take risks when it really matters. Click Play!

The Biggest Bluff by Maria Konnikova

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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MBA1877 Is Your Business Idea Good Enough? + Free Ride Friday Sep 17, 2021

Show notes

In business, it’s not the idea that leads to success. It’s the execution.

That said, not all ideas are equally viable — which is why it’s important to change how we think about “good” or “bad” product and service ideas. A product that seems ridiculous might strike a chord with consumers (remember pet rocks?). Likewise, the graveyard of failed businesses is full of seemingly great ideas that people just didn’t buy into.

So how can you tell what’ll actually work?

Today, we discuss how to determine whether your idea has an honest chance of success — based not only on the merits of the idea itself, but on the multitude of factors that go into the execution.

Your ability to win over an audience depends on so much more than whether your idea is “good” or not. Fortunately, a little groundwork can paint a pretty reliable picture of your chances. Click Play!

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MBA1876 How To Address Poor Performance From a Team Member Sep 16, 2021

Show notes

As a business owner, you set the standards.

But what do you do when an employee — even one you like and respect — isn’t clearing the bar? It’s one of the most uncomfortable aspects of running a business. But it’s also pretty much inevitable. Team members will fail you sometimes.

The key is to fix it through collaboration, not just correction.

We call our staff a “team” for a reason. Part of supporting your teammates is helping them do their best work. Because the truth is, most screwups aren’t the result of malice or even laziness. They’re usually honest mistakes, or a misunderstanding of their mission. You can fix that, together.

Learn how to get your team up to snuff in ways that are empowering, not deflating. Click Play!

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MBA1875 Q&A Wednesday: Who has been your biggest mentor in business? Sep 15, 2021

Show notes

We think of entrepreneurs as people who go their own way. But in truth, no one becomes successful entirely on their own.

It’s Q&A Wednesday, and one listener wants to know who taught, coached, and inspired Omar into the entrepreneur he is today. We all stand on the shoulders of our teachers, whether or not we’re formal students. In his business journey, Omar is no exception.

But he has to give credit to more than one person!

Today, Omar discusses a few people who had the biggest impact on his development, and shares how those relationships made such a huge difference. Plus, he offers a few tips on what to look for in a mentor for yourself, and how to find one.

Who will help shape your future? Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1874 Is Your Business Website Mobile First? Sep 14, 2021

Show notes

Most online traffic is on mobile.

That trend shows no signs of slowing down; Google even prioritizes mobile-friendliness when ranking for SEO. For many consumers, mobile devices are the primary, if not only devices they use. Whatever you’re doing online, it needs to fit and work as beautifully on an iPhone as on a desktop.

Today, we explore how.

We’ll talk about how to take a look at your site, and make sure your mobile game is as strong (or stronger) than your desktop game. In terms of looks, speed, and functionality, it’s time to put mobile first, if you haven’t already.

Get the tips and tools you need to optimize your website. Click Play!

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MBA1873 Guest Teacher – Anne Candido and April Martini – How to Cultivate Your Personal Brand Sep 13, 2021

Show notes

It’s about the person, not just the business.

After all, your business can change. You can go through endless iterations of what you sell, but the one constant is who you are. If you can build a strong personal brand, it’ll follow you no matter where entrepreneurship takes you.

Today, we bring on a pair of experts to help with that.

Anne Candido and April Martini are the founders of branding and marketing firm Forthright People. In this episode, Anne and April explain how to figure out what you represent, and how to articulate that to your audience. Once people trust you, that trust remains your strongest asset — in any business.

Take the time to get your personal branding right, and your overall marketing gets a lot easier. Learn the basics from two pros. Click Play!

Marketing Smarts Podcast

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