The $100 MBA Show

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MBA2112 Do You Need a Business Coach? + Free Ride Friday Aug 12, 2022

Show notes

Let’s just say it: coaching isn’t always a good idea.

There are times when it’s the best way to grow and advance as an entrepreneur. And there are times when it’s a colossal waste of time and money.

Over years of developing businesses, Omar has had quite a few coaches. And of course, he’s been a coach too! With lots of experience from both sides of the coach/coach-ee equation, Omar is uniquely qualified to share a few (hard) truths about the business coaching industry.

And suffice to say, it’s important to think very carefully before sinking significant cash into something that may or may not benefit you.

Today, we discuss what makes coaching work, what makes it fail, and when coaching is most likely to be worth it. If you’re thinking about hiring a business coach, check out this episode first. Click Play!

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MBA2111 Should You Diversify or Go All In With One Business? Aug 11, 2022

Show notes

You’re supposed to diversify and spread risk. But ideally, you’re also supposed to focus on one thing at a time.

What’s an entrepreneur to do?

For some of us, businesses are like potato chips or tattoos — it’s hard to have just one. That’s why so many independent founders have 2, 3, or more brands going at the same time. Is this some kind of addictive behavior? Or is it a smart way to keep your eggs in different baskets?

Or is it both?

Today, we explore the ups and downs of running multiple businesses at once. Naturally, we juggle our podcast and our SaaS (and occasionally, other stuff too). Does it stretch us too thin, or does it maximize our chances of success?

Learn what factors you should consider before spinning those extra plates, and make a well-considered decision about what works best for you and your goals. Click Play!

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MBA2110 Q&A Wednesday: Am I paying myself enough? Aug 10, 2022

Show notes

It can be easy to forget when you run your own business: you’re an employee, too.

As such, you need compensation as much as anyone else on the team. No one can run a business when they can’t pay their rent. But too often, we feel like every dime we take for ourselves is somehow stolen from the company.

It’s Q&A Wednesday, and one of our listeners is finally starting to see some real traction in their small business’s growth. Until now, our listener has been taking survival wages, just enough to keep lights on. But now that there’s more money coming in, how much is the founder entitled to?

Omar has definitely been there.

Serious consideration of founder pay is something too many entrepreneurs skip. It matters to you and your business how much you make. Moreover, it matters to the fundamental mission of your business, your big “why.”

Today, we explore how to calculate the right number for you and your business. Plan your personal financial growth in the context of your business growth, so that you and the whole team succeed together.

To submit your questions, visit 100mba.net/q.

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MBA2109 Why Should Invest in Your SEO Now Aug 09, 2022

Show notes

Think of small businesses as David, and big businesses as Goliath.

SEO is your slingshot.

Paid advertising is getting wildly expensive, rapidly approaching the point where it’s out of reach for new and small businesses. Paying for attention and traffic can quickly deplete your resources. Bottom line: it’s not sustainable.

But getting organic traffic from loyal followers who actually want to be on your website? That’s doable.

Today, we explain how increasingly important SEO (Search Engine Optimization) is, and why you should take action immediately to make sure your SEO is as strong as it can be. We’ll discuss how to invest in SEO strategically, and why organic traffic is so much better than the traffic you get from throwing money at Google or Facebook.

Every dime you spend on SEO is money you don’t have to spend on ads. Make an end-run around the trend. Boost your business on the strength of your content — not your ad budget. Click Play!

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MBA2108 Must Read: Sell It Like a Mango by Donald Kelly Aug 08, 2022

Show notes

You can get better at selling, just by thinking about it differently.

Too many of us approach sales as an intimidating or mysterious skill — or worse, as a form of manipulation. As a result, we shy away from it. We think of it as one of those necessary evils that we just have to do to run a business.

But what if sales isn’t like that at all?

Sell It Like a Mango is a practical, easy read that’ll reframe your thinking about selling. Based on the author’s long experience in sales (starting with his childhood among Jamaican fruit vendors), this book looks at selling in a different, more practical, more human way.

In other words, it explains how sales is something we can all do naturally. In fact, most of us already do, whether we realize it or not.

Hear our takeaways from this excellent guide, and learn how the basics of effective sales don’t change, from fruit to software. Click Play!

Sell it Like a Mango by Donald Kelly

The Sales Evangelist Podcast

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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MBA2107 Why You Are Being Ignored + Free Ride Friday Aug 05, 2022

Show notes

When you put a lot of effort into your marketing, there’s nothing worse than the sound of crickets.

So many of us blog, vlog, tweet and post, only to get nothing out of it. We pump what we think is great content out into the Internet, and then…nothing. How can you turn this around? What can you do to finally get noticed by the audience you want to convert?

Today, we finally shut those crickets up.

In this episode, we’ll explore why certain brands don’t take off, and why it’s so hard (especially for new entrepreneurs) to get that initial traction. We’ll discuss what usually holds people back, and how some of the best examples in entrepreneurship have gotten over it.

Learn how to make your voice heard. Hear a few exercises you can put into place right away, to start reshaping your approach for the better. Click Play!

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MBA2106 Tips for Being Interviewed on a Podcast Aug 04, 2022

Show notes

It’s one of the most effective ways to grow your following. But how do you pull it off?

Here’s the good news: almost every podcast needs guests — lots of ‘em. Most of the time, your average podcast would be thrilled to have someone who knows their area of expertise and can carry a good conversation. You just have to be that person.

Today, we explain how.

Using Omar’s personal system, we’ll discuss how to get yourself invited onto the right podcasts, and how to prepare in a way that’ll make you more than just another guest. With the right strategy, you’ll make yourself the kind of guest who gets invited back — and gets invited to other shows.

Learn how incredibly powerful podcast guest spots can be, and how to leverage that power to boost your brand. Click Play!

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MBA2105 Q&A Wednesday: How much of a raise should I give my employees? Aug 03, 2022

Show notes

What are your employees worth? What will it take to keep them?

It’s a question every founder has to ask themselves, especially once the ball gets rolling. It’s Q&A Wednesday, and we’ve got a listener who’s finally making decent profits — enough to start spreading the wealth to the team that helped make it happen.

…but how much is a “good” raise?

Today, we’ll explore how to create a raise-giving formula that rewards and retains your best employees without hurting the business. We’ll discuss what factors go into finding that number, how to evaluate employees and their contributions, and how to make the whole process fair and transparent.

Of course, this is all based on our various experiments with salary increase structures and schedules, and the system we eventually stuck with.

Learn how to share the fruits of everyone’s labor with…well, everyone! Click Play!

To submit your questions, visit 100mba.net/q.

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MBA2104 Why You Should Run an AppSumo Deal Aug 02, 2022

Show notes

If you sell digital products, you need to know about AppSumo.

AppSumo is the GroupOn of digital deals aimed at entrepreneurs and other business people. Today, we explain how putting your own offer on AppSumo can boost your business.

…in fact, we’re offering our own deal on AppSumo, to help promote our SaaS business.

Learn the benefits of creating an AppSumo deal, what missteps to avoid, and how to create an attractive offer that draws people in. Yes, you’re giving away a discount — but you’re doing so on a platform with massive authority and a huge reach.

Done strategically, introducing your business to AppSumo’s audience can be a major boost. Learn how we approach it, and how your business can grow with a little help from a big platform. Click Play!

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MBA2103 Guest Teacher – Frida Leibowitz – How to Identify a Niche in Your Market Aug 01, 2022

Show notes

Don’t go for the biggest audience. Go for the right audience.

Finding your niche might be the most important early step in creating a business. If you can find the people only you can serve best, you don’t just create sales. You create loyalty.

…and best of all, you do an end-run around the competition.

Today, special guest teacher Frida Leibowitz shares her strategies for identifying, connecting with, and growing the crowd that’s perfect for you and your business. From high-level research to getting to know customers as individuals, you can understand who your potential die-hards really are.

From there, it’s a matter of learning from your audience in order to grow it.

Learn how to find the core audience that forms the foundation of a sturdy business, one that can truly endure. Carve out your space in the market by serving the people who need your solutions most. Click Play!

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