The $100 MBA Show

Latest Episodes:

MBA2151 Do You Need To Sell Products at Different Price Points? Oct 06, 2022

Show notes

Let’s break down the “value ladder,”

Many businesses purposely create products at varying price points, in the hopes of getting people into their ecosystem. Think of your cheapest (or free) product as a gateway to bigger-ticket purchases down the road — one stepping stone at a time.

But does this work for everyone? Today, we explore this strategy in depth, and who it’s most appropriate for.

We get into why price variance works so well, and why sometimes, it doesn’t. With examples from various businesses, we study different variations on the move, and how you could potentially apply it to your own company.

Decide whether building your own value ladder is a good idea — and if so, learn how to do it right. Click Play!

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MBA2150 Q&A Wednesday: Do I charge in US Dollars or my local currency? Oct 05, 2022

Show notes

Should you be charging in USD, no matter where you are?

It’s a good question. Today is Q&A Wednesday, and we’ve got a listener with their own business in Europe, who noticed that competitors list their prices in American currency.

Why? What’s the advantage, and are there disadvantages?

Now that even the smallest business can go global, the currency question looms large. Today, we outline the options you have, and the ups and downs of each. Whether you choose a “global” currency like the USD, local currency, or a mixture of both, your choice could impact your bottom line in a big way.

Learn why so many businesses try to stick with an “international” currency, and why some don’t. Your customers could be anywhere in the world; make sure they can pay you, and that it doesn’t cost your business any unnecessary expenses.

Click Play!

To submit your questions, visit 100mba.net/q.

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MBA2149 How To Create & Sell a Product in a Weekend Oct 04, 2022

Show notes

If that title sounds like clickbait…we get it.

But we’re not kidding around; you can put together a genuine sales offer for an entirely new product in 48 hours or so. Whether it’s to boost revenue, or to simply put a few extra reps in exchanging goods for money, this is real.

And yes, there’s a trick to it.

It’ll all make sense once you hear the episode. Are we burying the lede right now? Of course we are. But if you execute the strategy we outline, you will definitely have a full-fledged, valuable product to sell. And if you understand your own audience, they’ll want to buy it.

Learn this unique — but totally rational — way to turn assets you probably already have into market-ready products. Your audience will love it, you’ll make a few bucks, and your business will take a few steps in the direction of growth. Click Play!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA2148 Guest Teacher – Lorrie Thomas Ross – How to Create a Sustainable and Effective Marketing Strategy Oct 03, 2022

Show notes

Don’t market without a (long-term) plan.

Often, new entrepreneurs “wing it” when it comes to marketing and brand-building. But being new to business comes with a huge advantage: you can implement a long-term strategy earlier.

Today’s special guest teacher will help you do just that — and if you’re already marketing, she’ll help you course correct for better results.

Lorrie Thomas Ross founded Web Marketing Therapy to diagnose ineffective marketing strategies, and help businesses find a better strategic prescription. Today, she shares a framework for auditing your current marketing efforts, and creating a strong foundation for overall strategy.

Learn the best ways to generate leads and create brand narrative, with a focus on what actually, measurably works. Click Play!

Web Marketing Therapy

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MBA2147 Why Ecommerce Is One of the Hardest Businesses to Start & Grow + Free Ride Friday Sep 30, 2022

Show notes

Omar has run many a business. But the hardest kind, for (literally) his money, is ecommerce.

Every type of business has its challenges, but selling physical goods online has more — and more difficult — issues to contend with. That’s not to say you shouldn’t start an ecommerce business. But you should know what you’re getting into!

Today, we share what you need to prepare for, if ecommerce really is your game.

For many aspiring entrepreneurs, ecommerce seems like the obvious choice. And while selling stuff on the Internet may seem less complicated than, say, developing software or building a freelance service business…it isn’t.

Learn exactly what challenges to expect, and get tips on how to navigate them based on Omar’s experience. Go into ecommerce with your eyes open, and increase your odds of success. Click Play!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA2146 Is Your Business Pushing You Around? Sep 29, 2022

Show notes

At first, your business is your baby.

But if you’re not mindful, it can quickly turn into a monster.

Many entrepreneurs learn this the hard way, as responsibilities and obligations multiply, and gradually encroach on the boundaries between your work and your life. You may not see it coming; taking a weekend call here, sacrificing a workout there, cutting family time just a little short…

Before you know it, your business dictates a lifestyle that supports it, instead of enabling a lifestyle you want.

Today, we share the various ways people end up as victims of their own creations, and the telltale signs that you might be headed that way. We’ll share examples from our own experience, as well as tips for protecting yourself.

Don’t let your business become a bully. Click Play!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA2145 Q&A Wednesday: How do I grow my email list without paid ads? Sep 28, 2022

Show notes

We know email marketing is a must. But when you’re just starting out, how do you get people’s addresses?

…more importantly, how do you get email addresses for free?

Anyone can throw money at the list-building problem and get results (short-term though the results may be). But there are other, arguably better, options. With a little time, work, and creativity, anyone can build a strong email list.

It’s Q&A Wednesday, and we’re helping one listener get their email marketing off the ground — without spending a dime on paid ads.

In this episode, we share a few specific ways you can leverage assets you already have (plus a few ways to leverage other people’s assets) to fill your contact list with interested potential leads.

Learn how to get into inboxes, without donating your hard-earned money to Facebook or Google. Click Play!

To submit your questions, visit 100mba.net/q.

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA2144 How To Promote Your Product Without Spamming Your Email List Sep 27, 2022

Show notes

eMail marketing works — but it can backfire.

Sending your list too many emails comes with a host of bad consequences: unsubscribes and getting your content labeled as spam (yikes) can hurt your deliverability, making it less and less likely your emails will land in people’s inboxes.

So how do you communicate without…over-communicating?

Today, Omar shares a simple system that works for us. By testing the waters a bit before executing certain campaigns, you can send emails that are much more likely to be opened and clicked, because people are actually looking forward to them!

Learn how to lighten your touch, and avoid dumping too many messages on consumers who already get way more emails than they want. Keep your sender reputation strong, and your deliverability high. Click Play!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA2143 Extended Interview: Patrick Campbell – Building & Selling a $200 Million Business Sep 26, 2022

Show notes

Create it. Grow it. Cash out.

That’s the goal of many entrepreneurs: to build a business that’ll sell for enough money to fund whatever comes next — even if nothing comes next, business-wise.

So what does that journey look like? How do you get there? And just as importantly, what happens after?

Patrick Campbell created ProfitWell and bootstrapped it into a successful startup. Selling it wasn’t exactly the goal, but when Paddle came along with an offer that made sense, Campbell let his baby go — for a cool $200 million.

What now?

In this extended interview, Patrick shares the journey from startup to acquisition, and explores an important (but often overlooked) aspect of entrepreneurship: what do you do once you’ve “made it”? Click Play!

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MBA2142 Should You Offer Payment Plans for High-Ticket Offers? + Free Ride Friday Sep 23, 2022

Show notes

Charging in installments works for infomercial products. But will it work for yours?

When you don’t collect the entire price of your product or service right away, you take a risk. You may see one or two payments, only to forfeit the rest. That said, when you only accept full payment up front, you risk not making the sale.

The key is to understand what kinds of offers benefit from payment plans — and which don’t.

Today, we break down the advantages and pitfalls of payment plans, and what factors make them riskier. We’ll explore the price points and product types that do better or worse with payment plans, including the one thing you should always get money up front for.

Make the most sales — and the most revenue — with the right payment approach. Click Play!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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