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MBA2201 How to Revive Your Newsletter Dec 15, 2022

Show notes

If your email list is dead, your business may not be far behind.

As the Internet continues to bombard consumers from every angle, earning a special place in someone’s inbox is the key to maintaining a relationship. So when the open and click rates are in a freefall, it’s critical to do something to reawaken engagement with your newsletter.

So what can you do? How can you bring back a dormant newsletter?

Today, we share exactly how. We’ve had our own newsletter-refreshes from time to time, and we’ve learned a few key tactics to make it successful.

From new ways of delivering your newsletter, to helpful tools and tips that can assist you in writing great copy, we’ll discuss all the ways you can breathe new life into your email marketing. Stop the unsubs, get out of the ‘Promotions’ tab, and reconnect with your leads.

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MBA2200 Q&A Wednesday: Should I stop spending on marketing during the holidays? Dec 14, 2022

Show notes

For many businesses, the year-end holiday season is a slow period.

…but does that mean your business should slow (or stop) its marketing efforts?

It’s Q&A Wednesday, and one of our listeners is wondering whether they should pump the brakes on marketing ‘till the new year. It’s not an unreasonable question; the holidays are busy, and consumers might be less inclined to engage with any of the zillion holiday marketing messages headed their way.

However, every slow period is an opportunity to work on things you can’t during the rest of the year.

There’s also the question of long-term marketing investments, as opposed to sales. Today, we explain why the quietest times of the year are a perfect time to gain some ground — even if it doesn’t pay off immediately.

Make the best use of your time and marketing budget during the holidays, and the results might just surprise you in 2023. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA2199 Are Facebook Groups Dead? Dec 13, 2022

Show notes

What’s the marketing value of a Facebook group?

With all of Zuckerberg and Meta’s stumbles — and Apple’s undercutting of Facebook ads with its tracking opt-out policy — you might think Facebook is an empire in decline. But that’s not the whole story.

There’s still a place for Facebook in your marketing, and Groups is probably it.

Today, we discuss how Facebook’s struggles in some areas make Groups a uniquely valuable marketing (and even sales) channel. We’ll explain exactly how to use Groups to the fullest, and why it may be the most “organic” way to use the platform.

Could Groups keep Facebook relevant? Click Play!

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MBA2198 Must Have: What Is OpenAI and How Can It Help Your Business? Dec 12, 2022

Show notes

Some tools are so good, we can’t keep it to ourselves.

They’re not sponsors. We’re not affiliates. In fact, this tool is free — and it’s causing tsunami-sized waves across the Internet.

It’s called OpenAI, specifically its GPT-3 writing platform. Content and copy written by a bot, you say? Sounds like a recipe for disaster…except it isn’t. The good folks at OpenAI have finally cracked a way for artificial intelligence to write coherent copy (and code).

No, it can’t replace human writers yet (not the good ones, anyway). But it can make writing a whole lot easier for busy entrepreneurs.

Hear what makes this tool so incredible, and how we’ve experimented with it. Like most fancy tech, it’s not about what it can do instead of humans; it’s about what humans can do with it. Click Play!

OpenAI

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MBA2197 3 New Habits That Changed My Business in 2022 + Free Ride Friday Dec 09, 2022

Show notes

What habits really make a difference?

There’s no shortage of tips, tricks, and hacks on the Internet, promising that if just do this, everything will improve. Some of it is legitimately game-changing, and some of it is clickbait and content fluff. At the end of the day, all we can trust is our experience — so Omar’s sharing his.

The habits we share today worked for Omar, and they might just work for you.

By experimenting with a few ideas, Omar saw measurable change in the business. Not all of these habits are overtly business tactics, but all three made a substantive difference in his ability to lead our twin companies, and generate better results from our team.

Find out what practices can — if you’re consistent — have a real and lasting impact on your personal and professional life as an entrepreneur. Click Play!

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MBA2196 The Key to Achieving Your Goals for 2023 Dec 08, 2022

Show notes

It’s that time of year!

Time to reflect, assess how we did in 2022, and look ahead to our goals for 2023.

But having goals is one thing; actually achieving them is another. What’s the difference between companies (and people) who meet their goals, and those who don’t? We think it comes down to one thing — yes, one thing.

Today, we share a single strategy that undeniably works, no matter what else you do.

It’s a trick from the early days of Facebook, credited by many with Facebook’s incredible initial growth. It might surprise you, but it will also make all the sense in the world. Stick with this strategy, and execute it well, and you’re likely to hit 2024 with your 2023 goals already in the bag.

Before you start outlining your goals for the coming year, learn this strategy first. Ready to hear what it is? Click Play!

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MBA2195 Q&A Wednesday: How do I grow an email list for my e-commerce store? Dec 07, 2022

Show notes

Email marketing still works better than almost anything else — but only if people get your emails.

There are a million ways to get someone’s email address, but they don’t work as well as they used to. Consumers are understandably wary of junk emails clogging their inbox. So what still works? What gets people to sign up (and actually open your emails, too)?

It’s Q&A Wednesday, and we’ve got a listener with an e-commerce store who wants to build a bigger, better email list.

However, the advice in today’s episode doesn’t only apply to e-commerce. While some of the strategies we share here are e-commerce-specific, many of the things that really grow your list are universal. In this episode, we share the moves that work best.

Hear our favorite strategies for getting into the inbox, and get ready to have an email list capable of sustaining your business.

As they say, “the money’s in the list.” Click Play!

To submit your questions, visit 100mba.net/q.

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MBA2194 How To Create a Hell Yeah Product Dec 06, 2022

Show notes

We’ve all had that “Just take my money!” feeling about a product or service.

It happens when what’s being offered is…perfect.

Perfect for your needs, perfect for the price, and perfectly explained in its features and benefits. Best of all, we tend to tell our friends, family, and colleagues all about that kind of product.

So how do you come up with something like that? How can you get a “Hell Yeah” from the consumers in your market?

Today, we explore what makes some products so absurdly sellable. We’re talking no-questions, no-brainer decisions where the product practically sells itself. We’ll discuss a few common elements that every “Hell Yeah” product has, including the marketing approach.

With examples from businesses big and small, this episode is your roadmap to creating something irresistible.

Learn why some products really never have to be “sold.” Click Play!

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MBA2193 Must Read: Exactly How to Sell by Phil M. Jones Dec 05, 2022

Show notes

How hard is selling, anyway?

No matter what kind of experience you have in sales, you can get better at it. It’s a skill, not a magic power.

And like any skill, you can learn it, practice it, improve it.

Today, we review a sales strategy guide from one of our favorite authors on the topic, Phil M. Jones. Following up on his excellent Exactly What to Say, Jones’ Exactly How to Sell expands on and provides context for the first book.

From prospecting to closing, this book delivers on its promise of telling you “exactly” how to approach sales, based on proven strategies. We’ll share our favorite takeaways, and how thi advice in this book applies to pretty much every business.

…we’ll also be honest about the parts that didn’t quite ring true for us.

Hear what makes this another excellent addition to any entrepreneur’s library, and get a sense of how sales really works. Click Play!

Exactly How to Sell by Phil M. Jones

Exactly What to Say by Phil M. Jones

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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MBA2192 How to Make the Most of a Failing Business + Free Ride Friday Dec 02, 2022

Show notes

Just because you’re down, doesn’t mean you’re out.

Businesses fail. In fact, some might argue that you’re not a true entrepreneur if you’ve never had a business fail!

The question is: what do you do when it’s happening?

Today, we explore a few specific options. When every metric available tells you that your business is headed straight for a cliff, you have some decisions to make. Can you save it? Can you sell? Should you just go back to your day job? It all depends.

Even if your business is doing great, you never know when circumstances may force you to pivot. Consider the strategies we explore today, and know that even in the worst-case scenario, you always have options.

Click Play!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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