The $100 MBA Show

Latest Episodes:

MBA2321 Why Retargeting Ads Are a Must if You're Struggling With Sales + Free Ride Friday Jun 09, 2023

Show notes

Hit a sales slump? Is the ‘Profit’ side of your Profit & Loss sheet looking less than ideal? The solution might be as simple as two words: Retargeting ads. These. Things. Work.

Today, we explain how.

In our experience, retargeting is an incredibly efficient, cost-effective way to create new customers and get the chance to turn them into lifers. In this episode, we unpack exactly how to set up and execute your campaigns — and give your business the momentum it needs.

With a little guidance, it’s easier than you might think.

You might think of retargeting as something for businesses with a lot of tech-spertise, or a lot of money. That’s not the case! Even with a minimal investment, you can see substantial returns. It's not magic; it's just basic, effective strategy.

Learn it now, and use it forever.

Hear the mechanics of retargeting, why it works, and how to tailor it for your business. We'll provide the technical details, along with straightforward, actionable steps you can take the minute the episode ends. Your customers are out there, and retargeting can find them — Click Play!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA2320 Bonus Episode: You're going to love My First Million Jun 07, 2023

Show notes

Ever wonder how some of these wildly successful entrepreneurs did it? The ones who went from startup to “never worry about money again”? You’re not the only one, and there’s a new podcast you’re gonna love.

Today we’re sharing an episode of My First Million Podcast — a top 25 business podcast where Sam Parr & Shaan Puri brainstorm business ideas you can start tomorrow. Sometimes they bring on famous guests like Mr. Beast, Rob Dyrdek, Sophia Amoruso & Hasan Minhaj and get them to open up about business ideas they’ve never shared before.
In this episode, Shaan Puri and Sam Parr talk to Founder & CEO at ProfitWell, Patrick Campbell, about the billion-dollar quilting industry, using spy secrets in business, buying cheap debt, and a hostile takeover of a person.

If you like what you hear, search for My First Million in your favorite podcast app — like the one you’re using right now.

Learn how some of the best in business really think. Hear how seemingly improbable paths to wealth make perfect sense, if you can see what most people can’t. Get inspired — Click Play!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA2319 Q&A Wednesday: My employee surprised me and just resigned. What do I do? Jun 07, 2023

Show notes

For a small business owner, “I quit” can be a terrifying thing to hear, especially from a key player. But that’s exactly what one of our listeners is going through. Fortunately, we have some experience in this arena.

It’s Q&A Wednesday, and we’re helping this listener keep calm — and keep their business on track.

Sudden personnel loss is a problem, but not as much as being unprepared for it is. Quickly filling a crucial role and ensuring a seamless transition is never easy, but it’s way tougher when you don’t have procedures in place for the inevitable resignations and suddenly-necessary firings.

Fortunately, Omar’s been through this one. More than once. And he’s learned how to be ready for it.

Today, we explore how to effectively pass the torch to a qualified new hire, even on short notice. With a few strategies and policies, you can literally replace anyone if you have to, without your business missing a beat.

It's not just about filling the role quickly — it's about ensuring your new hire can absorb what they need to know to keep the wheels turning. It's about ensuring continuity.

People come and go, and your business needs the agility to keep up. Learn how to get prepared, stay prepared, and be able to roll with the HR punches. Click Play!

To submit your questions, visit 100mba.net/q.

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA2318 Must Read: The Psychology of Money by Morgan Housel Jun 05, 2023

Show notes

Money is an emotion. While we like to think of wealth-building as a purely rational or strategic exercise, those who ignore the psychological component are at a disadvantage.

Today’s Must-Read explores how your heart & soul — not just your profit & loss sheet — impacts your ability to thrive in business.

The Psychology of Money by Morgan Housel isn’t your average entrepreneurship guide. It serves up high-impact insights on personal and business finance in bite-sized chapters and everyday language. But it's not just about making money — it’s about understanding the deeply human factors that affect how we manage it: our life experiences, biases, fears, and attachments.

No one (seriously, no one) does business with just their rational mind.

Ever been baffled by someone else's business decision? Housel’s book sheds light on the mysteries, breaking down how our subjective perceptions of money guide our financial moves, and demonstrating that almost anyone can make money, even if they lack financial advantages.

In other words, you don’t need a silver spoon; you just need the right mindset.

Embrace the emotional side of business, and you’ll make more rational decisions. Dive into the psychology of money, and come out richer on the other side. Click Play!

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA2317 Focusing on Marketing vs. Focusing on Product + Free Ride Friday Jun 02, 2023

Show notes

Business is a tightrope: lean too far in one direction, and you’ll fall. That’s why every entrepreneur has to carefully balance producing and developing their product against marketing and selling it.

How do you know if you’re doing too much or too little of either?

Without sufficient marketing and sales, funds dry up, and you can’t ensure your product meets peoples’ needs. But if you neglect product development in favor of marketing and sales, all the marketing and sales in the world won't save your business from an inferior offering.

So how can you strike the right balance?

Today, we dive into the dance between these two vital components. We'll share insights on how to ensure harmony between product development and sales, and offer tips on how to tell if your business needs to shift in one direction or the other.

We'll explore how to allocate your time, money, and resources, and how your balance of priorities should change at different stages of your business growth. Plus, we’ll share a few ways to improve your efforts in both areas.

Build a balanced business — Click Play!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA2316 Q&A Wednesday: Should I take on debt financing in my business? May 31, 2023

Show notes

Ready for new funding? You don’t have to take on a loan or an investor. There’s an option that straddles the line between both: debt financing, or, as its proponents like to call it, "non-dilutive" funding.

Never heard of it? This is the episode for you. Heard of it, but not sure how it works? We got you.

It’s Q&A Wednesday, and one of our listeners needs to know if debt financing is the right move. Today, Omar explains exactly how it works. We’ll cover the advantages and disadvantages, the risks and potential rewards, and how to know if it’s a smart path forward for your own business.

It’s not a scam — but it’s also not right for everyone.

Debt financing can be a boon for certain types of businesses at specific stages of growth. That said, it's definitely not a one-size-fits-all solution. Learn the fundamentals, hear the pros and cons, and decide if debt financing can work for you now or in the future..

Get the lowdown on this creative option, and see if it has potential for you. Click Play!

To submit your questions, visit 100mba.net/q.

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA2315 Must Read: The Almanack of Naval Ravikant by Eric Jorgenson May 29, 2023

Show notes

What is “wealth” anyway? With modern material comforts well beyond what even the most powerful monarchs enjoyed centuries ago, you'd think we'd all be feeling pretty rich. Yet the goalposts of what defines wealth keep moving.

So how do you actually become “wealthy”...whatever that means?

Today, we explore a fresh take on the concept from one of this century's most impactful investors and influencers: Naval Ravikant. Eric Jorgenson’s The Almanack of Naval Ravikant isn’t a biography per se. It’s not a linear narrative, but a mosaic of deep insights and hard-won wisdom from one of this era's most innovative entrepreneurs.

So what can you learn from it?

Today, we unravel this thought-provoking compilation, and share our top takeaways. By redefining your goals — and taking the most direct, logical path to achieving them — you can define success in the ways that matters most to you.

Get a truly independent thinker’s take on business, the point of entrepreneurship, and what money can really buy.

Be inspired to approach entrepreneurship in a whole new way — your way. Click Play!

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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MBA2314 Is it Too Late to Start a Podcast? + Free Ride Friday May 26, 2023

Show notes

Have you missed the boat on podcasting? It’s a crowded field out there, with podcasts from every self-annointed expert with a microphone and some free time — so should you even bother?

The short answer is yes.

Today, we address a question that Omar gets…oh, about a zillion times a week. Thing is, there are lots of reasons starting a podcast is harder today than it was when the first episode of The $100 MBA Show debuted.

…but there are lots of reasons it’s easier now, too. We’ll discuss everything that’s changed since then, for better and worse.

As technology and media have evolved to allow more people to create and listen to podcasts, it can be hard to stand out and find your audience. But those exact same developments are why a great podcast with truly valuable content has a reasonable chance of success!

Learn the biggest challenges to getting your own show going, and decide if podcasting might be the best way for you to make a name for yourself. Click Play!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA2313 Q&A Wednesday: How did you get through your lowest moments in business? May 24, 2023

Show notes

Every business owner goes through tough times, those truly awful moments when the wins seem unreachable. Even the most successful entrepreneurs go through this, time and again.

So how do they deal with it?

How can you navigate those ugly times and keep moving forward? How do seasoned entrepreneurs press on when things seem hopeless?

It's Q&A Wednesday, and one listener is experiencing hardships in their personal and professional life. They need advice on cultivating resilience and making it through the inevitable troughs and valleys that running a business creates.

Today, Omar shares strategies for coping with the tough times, using examples from his own most painful business “lows.”

Nobody has an easy road to success. Learn how to gain perspective, restore optimism, and continue doing great work — even when it feels like everything is falling apart.

Tune in, and learn a few ways to see the bad times as valuable challenges instead of defeats. Click Play!

To submit your questions, visit 100mba.net/q.

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA2312 Extended Interview with Liam Martin: The Challenges & Benefits of Running a Remote Team May 22, 2023

Show notes

What does it really take to run a remote team? As businesses grapple with the choice to bring employees back to the office or maintain COVID-era remote work policies, entrepreneurs find themselves at a crossroads.

Liam Martin, founder of remote team management software Time Doctor, still believes remote work is the future. Today, Omar and Liam explore the secrets to asynchronous success!

Omar and Liam share a road-tested faith in the power of remote work (since 2014, our software company has operated fully remotely). Time Doctor measures and analyzes remote employees' task efficiency, empowering managers and business owners to strategically improve productivity.

In this extended conversation, Omar and Liam discuss the essential elements for a thriving remote team.

From the buy-in needed from everyone in the organization, to being sure not to waste your team’s time trying to recreate the in-person experience with excessive meetings, learn how remote is done right!

Hear the story of Time Doctor's creation, and how it evolved to meet the changing needs of businesses. Discover the strategies for measuring and managing time, treating it like any other business resource — funds, inventory, etc.

Get the insights you need to optimize your remote team's performance, and an invaluable lesson in how to stay adaptable in an ever-changing business landscape. Click Play!

Running Remote by Liam Martin and Rob Rawson

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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