The $100 MBA Show

Latest Episodes:

MBA1427 5 Takeaways From SaaStock Aus 2019 + Free Ride Friday Dec 27, 2019

Show notes

SaaStock rocked — and we brought back some lessons for you.

This annual convention for SaaS (Software as a Service) businesses is a magnet for startups, freelancers, thought leaders, and entrepreneurs from around the globe. This year, our intrepid host Omar was invited to speak at the Sydney version of this multi-city international get-together.

The “Disneyland for SaaS professionals” did not disappoint.

As a speaker and attendee, Omar found loads of valuable lessons for any kind of business, of any size. Most of them had to do with the incredible value and potential of well-run professional conferences, and why every entrepreneur should try to be a part of them.

SaaStock proved beyond a doubt what many independent business owners already suspect: a great conference is filled with the kind of personal, face-to-face opportunities that no other networking forum has. Whether you speak, or just buy a ticket, conferences like SaaStock are a must.

Hear what we learned, and what you can expect if you plan on making SaaStock in 2020. Click Play!

EasyCourse

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MBA1426 How To Perform a SWOT Analysis & Stay Ahead of Challenges Dec 26, 2019

Show notes

SWOTing: it’s not something you do to flies. It’s a simple but powerful exercise anyone can use to refocus their business and plan for whatever comes next.

A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis lets you look around the bend to the future of your business. It’s an easy way to assess exactly what your business has going for it, what it lacks, and how you can improve.

In other words, a SWOT analysis is the first step in crafting (or re-crafting) your business strategy.

Today, we’ll explain exactly how to conduct a SWOT analysis, and what to do with the information you get from it. We’ll help you take a moment, look up from your laptop, and plot your course for the medium-to-long-term future.

With nothing but a piece of paper, a pen, and an hour or so, you and your team can position your business for growth, not just continued existence.

We recommend conducting a SWOT analysis once every quarter. Learn how — Click Play!

WebinarNinja Blog

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MBA1425 Q&A Wednesday: I’m exhausted all the time. What do I do? Dec 25, 2019

Show notes

Business draining you? Feeling exhausted?

You’re not alone. But you have to fix it.

It’s Q&A Wednesday, and one listener is simply out of gas. The freedom of entrepreneurship has a cost, and that cost is a workload and mental burden that few of the conventionally employed ever experience. How can we cope? How can we maintain our energy?

We’ve been there.

Our intrepid host Omar knows what it means to live in a state of near-constant burnout. Until he decided to prioritize his health and well-being, he was on the fast track to nowhere good. By neglecting his health, Omar wasn’t helping his business. A fatigued entrepreneur can’t reach their full potential.

Exhaustion is not a sign of dedication. It’s a liability.

Today, we’ll discuss some specific things you can do to make sure you have the energy to stay at the top of your game. Some are very simple, some require a little work and investment. But all of them will help your business by helping you perform. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1424 Improving Your About Page Dec 24, 2019

Show notes

You’re missing a huge marketing opportunity.

That’s the case for most entrepreneurs with a business website, at least. Statistically, the “About” page is one of the most visited pages on a given website — second or third behind the home page, usually. And yet…so few people take advantage of this.

“About” pages are almost never optimized for marketing. And that’s a gosh-darn tragedy.

So often, we think of the “About” page as something fun and personal. It’s a place to share our story and a little bit of ourselves. But what we forget is that our story — our selves — are the heart of our brand. The “About” page is an honest-to-goodness conversion tool that we’re just not using.

Our story isn’t just a story. It’s a lead magnet!

In today’s marketplace, consumers want to know about you. That means traffic. It means SEO. It means an opportunity to grow your email list and leverage the fun, personal stuff into sales. Today, we’ll discuss how we’re changing our own “About” page to reflect that, and how you can, too.

Don’t be afraid to shine. Learn how to optimize your “About” page, and actually utilize this hidden asset. Click Play!

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MBA1423 Must Read: What You Do Is Who You Are by Ben Horowitz Dec 23, 2019

Show notes

What is company culture, why does it matter, and how can you build it?

The answers to that and more come from one of Omar’s favorite business books ever: What You Do Is Who You Are by Ben Horowitz. Horowitz is a venture capital legend whose wisdom and experience is grounded in a street-level, practical approach.

But for all the actionable nuts and bolts, this book puts it all in a big huge-picture context.

With tested strategies and philosophy from history, business, and beyond, this company culture manifesto is deep, yet straightforward. It’s thoughtful, but focused on action. Horowitz seamlessly weaves broader business philosophy into the book’s central argument: that every one of your actions sets the tone for your business.

Omar loved this book so much that he actually included it in his “Best of 2019” list before he finished reading it. Now that he’s gotten to the end, we can take a closer look.

“Culture” can be hard to define for a small business. We don’t all have to take the Google approach with napping pods and on-site masseuses. But we do have to purposefully, intentionally foster a culture that fits our brand and mission.

That starts and ends with you.

Learn how to envision, embody, promote, and instill the right culture for you business, no matter how many people that includes. Hear the key takeaways from this gem of a book, and see if you might just need a copy. Click Play!

The Hard Thing About Hard Things by Ben Horowitz

What You Do Is Who You Are by Ben Horowitz

Free Book on Audible

Top 5 Books of 2019

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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MBA1422 Why Online Courses Fail + Free Ride Friday Dec 20, 2019

Show notes

Online courses: more popular than ever. A great source of revenue. A perfect way to monetize your expertise or passion.

And yet…

So many courses bomb. For every course that thrills its students and grows the business, there’s a ton that go nowhere. Our intrepid host Omar has created many, many courses over the years, and there’s a reason his usually succeed.

It’s because of his background in education.

Before Omar struck out into the world of entrepreneurship, he spent years honing his craft as an educator at the high school and university level. That experience is exactly what led him to the $100 MBA Show: the desire and ability to teach.

Courses were a logical extension of that.

As more entrepreneurs get into the course game without an understanding of teaching and learning, though, common mistakes were revealed. Today, we want to shine a light on those mistakes, so you don’t make them. We’ll help you improve results for your students, and for you.

There are so many ways to build courses incorrectly. Know what they are, and design courses that’ll set you apart as a reliable online “educator,” even if you’ve never even held a piece of chalk. Click Play!

EasyCourse

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MBA1421 Why and How to Plan All of 2020 Today Dec 19, 2019

Show notes

2020 starts now.

I know the ball hasn’t dropped yet, but if you want certain things to happen next year, it’s already time to take the first step. It’s time to plan out your entire year, right now, today. All of it. The best part? It won’t even take that long.

For an hour or two of your time, you can reduce stress all (next) year long.

There’s nothing like going into the year completely confident that high-priority goals will be met. That doesn’t just include business goals; it’s equally important to carve out time for your personal goals as well. This way, every priority gets its due.

Why let the busy catch up to you? Get ahead of everything, by filling in that calendar with all the “big rocks,” the absolute must-dos that will have the biggest impact on your life and business. Why not manage your most valuable asset — your time — as strategically as you manage your money?

Today, we share the exact steps you can take to plot your whole year out. With a roadmap in place, you won’t just hope to accomplish certain things — you’ll know you will. Click Play!

Dan Martell

EasyCourse

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MBA1420 Q&A Wednesday: Do I close for the holidays and give my team time off? Dec 18, 2019

Show notes

It’s that time of year. We don’t all celebrate the same way — or at all — but “the holidays” are a reality of business.

Crucially, the holidays mean that your team will have personal and family obligations. Part of your job as a leader is to balance the needs of your business with the needs of your employees. You may even think about closing up shop temporarily.

But should you?

It’s Q&A Wednesday, and we’re helping one listener decide whether to hang the “Closed” sign up to give the team some holiday R&R. We discuss what factors to consider, including potential effects on the other group of people you need to keep happy: the customers.

We also share our own approach to the holiday season, explaining how we manage the expectations of our team, our customers, and our audience. The right answer will vary from business to business, but the goal is the same: do what’s best for the company without alienating anyone.

Start putting your holiday strategy together now. Click Play!

To submit your questions, visit 100mba.net/q.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA1419 Ideas You Can Steal From Elon and The Tesla Cybertruck Dec 17, 2019

Show notes

Ever seen a win that — at first — looks like a fail?

Elon Musk is the king of confounding expectations. When he unveiled Tesla’s take on the good ol’ ‘Merican truck, he did what he does best: surprised everyone, for better or worse. Even a demonstration of the Cybertuck’s, em… impact-resistant windows famously didn’t go according to script.

And that’s perfectly on-brand for the guy who wants to colonize Mars.

Whatever you think of him, Elon Musk is undeniably successful. Occasionally overshadowed by his public persona are achievements in tech and business that everyone can learn from — even small businesses.

Today, we’ll discuss how the Cybertruck is a fantastic lesson in bold business strategy. Musk crashed headfirst into an incredibly tough-to-crack industry with an audacious out-of-left-field product. He invited controversy and criticism. He put on a show.

And the pre-orders came flooding in.

Sometimes, the marketing power of utter uniqueness is worth exploring. And sometimes, taking risks is less risky than it seems. Hear how you can apply the Tesla philosophy to your next launch. Click Play!

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MBA1418 Guest Teacher: Ashley Micciche – How To Value Your Business in 30 Minutes For Free Dec 16, 2019

Show notes

What’s your business worth?

Even if you’re nowhere near selling your business, it’s important to know. And thanks to today’s special guest teacher, it doesn’t take long to find out.

Ashley Micciche is the CEO of True North, a retirement advising firm. This means she takes the long view — helping business owners keep their eye on the endgame. Like any long-term goal, selling your business isn’t something you only start thinking about when the time comes.

Today, Micciche is here to help you pinpoint exactly where you are in the journey — quickly.

A simple valuation can take half an hour, with Micciche’s 8 key metrics and a very valuable online tool she’s giving our listeners access to. Hear the lesson, and get an accurate picture of your business.

You can’t get where you’re going if you don’t know where you are — Click Play!

True North Retirement Advisors

Business Valuation Checklist

True North Retirement on YouTube

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