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Latest Episodes:

MBA1853 Extended Interview: John O’Nolan – Building a Wildly Successful Yet Balanced Business Aug 16, 2021

Show notes

Most people build a business to make money. But what if someone simply tried to build a better solution for a certain audience?

What if someone’s idea of success is a better, healthier balance between life, work, and one’s impact on an industry?

What if profit wasn’t the priority?

John O’Nolan was Deputy Head of Design at WordPress. In terms of business, he “made it” by anyone’s definition of success. But he wanted to make something else — something that didn’t exist for the sole purpose of creating wealth.

So he created Ghost.

Ghost is the stripped-down content platform for people who just want to share what they’ve got and build an audience. John developed Ghost under a radical business model: forget trying to make millions. Just make what people need. Period.

Today, John sits down with Omar for a good long chat about business, life, and prioritizing a healthy balance of the two.

From running a successful remote startup while kite-surfing around the world, to de-prioritizing profit, to leveraging your own unique strengths, this wide-ranging talk is a must-hear for any entrepreneur.

Tune in to one of the most enlightening conversations you’ll ever hear between two independent business founders, and ask yourself what’s really possible. Click Play!

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MBA1852 Why You Should Invest in Video Marketing + Free Ride Friday Aug 13, 2021

Show notes

Don’t play catch-up. Get into video marketing now!

It’s easier than ever — and probably easier for you than you might think. Whether it’s videos on your website, a YouTube channel, or social content, video is almost as important as written content when it comes to wooing your audience.

Today, we discuss how to develop and execute your video marketing strategy.

More importantly, we discuss why video is so powerful. As voice recognition and video searchability gets more sophisticated, your videos can have a powerful impact on your SEO and overall reach. And that’s just the tip of the iceberg.

Hear why you should put some time, money, and sweat into video. Learn why some common misconceptions about video are bunk. Start creating a complete content marketing system. Click Play!

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MBA1851 Why We Built a Virtual Office (& How You Can Too) Aug 12, 2021

Show notes

Want that “real” office feel — even though your team is remote?

Enter the Virtual Office.

As a completely remote company since…well, ever, we were looking for ways to keep our distributed team connected long before the pandemic. Recently, we experimented with something new along those lines. And it worked beautifully!

Today, we share how we set it up.

While we use lots of asynchronous tools and procedures, sometimes it’s better to just get together. That’s why we took the time to establish a “place” where employees can communicate in real time, in more than just text.

In the end, it engendered better communication and morale.

Learn why and how we established our Virtual Office, and how you can bring your team together in the same way. Click Play!

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MBA1850 Q&A Wednesday: How do I pull myself away from my computer? Aug 11, 2021

Show notes

Anyone can get sucked into the black hole of “never done” — especially when things are going well.

It’s Q&A Wednesday! We’ve got a listener who’s seeing success, but finds themselves ensnared by it. As the business gains momentum and the stakes become higher, this listener feels more and more pressure to stay at work, all the time.

We need to fix that.

Growing your business is not about taking on more and more work. It’s about establishing systems and teams that can support growth — while maintaining your own boundaries. Today, Omar shares how he protects his downtime with zero guilt.

Once you realize that rest makes you a better leader, letting go of the guilt is easy. Click Play!

The Cashflow Quadrant by Robert Kiyosaki

To submit your questions, visit 100mba.net/q.

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MBA1849 How I Create Presentation Slides in 15 Minutes Aug 10, 2021

Show notes

When you think about creating slides, remember ‘Parkinson’s Law.’

It basically states that a task will expand to fill the time you allow for it. Few tasks demonstrate Parkinson’s law better than creating slide presentations! Putting together a great slideshow can take hours — if you let it.

Today, we explain how to put some boundaries on the time you spend in PowerPoint (or Keynote, or Google Slides, or our personal fave, Canva).

Best of all, this isn’t a shortcut, per se. You don’t sacrifice any quality by doing this in 15 minutes instead of 3 hours.

As a teacher, webinar host, and public speaker, Omar has put together approximately 17 gazillion slide presentations. Over the years, necessity forced him to find a way to do it efficiently — wasting no time, but sacrificing no important info.

Hear all about this uber-productive method, and give it a try! Click Play!

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MBA1848 Extended Interview: Michael Port – Grow Your Business by Becoming a Referable Speaker Aug 09, 2021

Show notes

Want authority in your space? There’s no substitute for being a great speaker.

Of course, being great at speaking is like being great at anything. It doesn’t happen by accident! And you’ll probably need a little advice — maybe even a little coaching.

Fortunately, there’s Michael Port.

Michael has built a business empire as the go-to speaking coach for entrepreneurs — including our very own Omar Zenhom. Today, Michael sits down with Omar for one of our rare full-length interviews.

Don’t miss this one!

Over the course of this in-depth discussion, Michael and Omar explore how public speaking can be a massive boost to almost any business, how to get better at it, and why your speaking skills are worth an investment of time, money, and effort.

Learn why speaking is such a game-changer, what the real goals of public speaking should be, and how to approach different kinds of talks. Get incredibly valuable tips from one of the foremost experts in the complex art of public communication. Click Play!

Heroic Public Speaking

The Referable Speaker by Michael Port

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MBA1847 How to Get Your Seed Money To Start a Business + Free Ride Friday Aug 06, 2021

Show notes

Every business needs a little capital to get started. But some ways of raising it are better than others!

Here’s the good news: Finding that initial seed money is less of an obstacle than you might think. For smart, lean businesses, all you need is enough to start engaging your audience, validate your idea, and create an MVP (Minimum Viable Product).

In other words, you can probably save (or make) the money you need all on your own.

That’s not to say no one should consider loans or investments. Depending on the business, either might be appropriate. But if you start your business by taking the right actions in the right order, you can keep costs down and be in profit almost from Day One.

Figure out how much you need, and the best way to get it. Click Play!

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MBA1846 Why We’re Running A Virtual Team Retreat Aug 05, 2021

Show notes

Considering an online company retreat? This might be the episode for you. Last year, we couldn’t have our live team retreat, for obvious reasons. And with COVID not entirely in the rearview just yet, we had to make a decision.

The question before us was: go virtual, or just wait another year?

In the end, we decided a Virtual Retreat was the right move. Today, we discuss why we think it’s worth the effort (and time, and money), and why even though this retreat won’t be live, it can still have all the team-building effects we’re looking for.

The ROI of a team retreat — even a virtual one — can be hard to calculate. That said, it’s substantial!

Our fully remote team is distributed across four continents. For us, it’s crucial to create the kind of camaraderie that doesn’t just happen by accident. Every company has a culture, whether its founders actively shape it or not.

For us, a retreat isn’t a luxury — it’s a priority. Find out why. Click Play!

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MBA1845 Q&A Wednesday: Been in business for over a year but my email list is still under 1K. Why? Aug 04, 2021

Show notes

Email lists are like houseplants. They don’t grow without a little love.

It’s Q&A Wednesday, and we’re helping one listener who built a solid list, but just can’t seem to crack the 1,000 subscriber mark. Here’s the good news: once you get your list growing, it gets easier to keep it growing.

Fortunately, this listener already did the hardest part — getting from 0 to 3 figures.

In this episode, we discuss what holds a list back from growing, and share a few growth strategies for different goals and budgets. We also discuss some key mistakes to avoid (yeah, we’ve made them), and how to decide which list-building approach will work best for you.

Your email list is one of your business’s most important assets. Get the moves you need to keep the momentum going — Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1844 The Easiest Way To Get Sponsors Aug 03, 2021

Show notes

If you build it, they will come.

Yes, that’s from a movie, but it definitely applies to today’s episode! When you’re looking for sponsorships, the key is not to chase potential sponsors around. It’s to understand the sponsors’ needs, and create something irresistible.

In other words, you have to make sponsorship the easiest possible decision.

Whether it’s for content, events, or anything else, getting sponsorship is not about convincing. It’s about making yourself the most attractive possible proposition. Today, we share how we grew sponsorship for this very podcast, and how you can do the same.

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