The $100 MBA Show

50+ Must-know social media marketing statistics for 2024

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MBA2497 Why You Should Be Using Facebook Right Now Jul 22, 2024

Are you sleeping on Facebook while getting caught up in the whirlwind of newer social media platforms like Instagram, TikTok, and LinkedIn? Think again! While these newer platforms are buzzing with activity, Facebook is quietly but powerfully proving to be a goldmine for businesses willing to give it the attention it deserves. But why should you consider shifting your focus back to this “old” social media platform, and how can it benefit your business in ways you hadn’t imagined?

In today’s eye-opening episode, Omar breaks down why Facebook is currently a hidden treasure trove for savvy business owners. From the diverse content formats and robust search functionality to the advanced targeting options in advertising, Facebook offers unique value propositions that other platforms simply can’t match. You’ll learn how to maximize your organic reach, leverage Facebook’s powerful advertising tools, and even explore its seamless e-commerce features. This episode is packed with actionable insights to help you get the most out of Facebook in the next 12 to 18 months.

Transform your social media strategy and give your business the edge it needs. Hit that play button above right now, and discover why investing your time, money, and effort in Facebook can give you a remarkable return. Tune in to start exploiting Facebook’s full potential today!

Show Links

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MBA2496 The Best Product To Start With Jul 19, 2024

Feeling overwhelmed by the myriad of product options to start with as you venture into entrepreneurship? Are the endless possibilities making it hard for you to decide which product will set you on the path to success and profitability? If you find yourself grappling with these questions, you’re not alone.

In today’s episode, Omar dives deep into the best types of products to sell when you’re just starting out. Omar offers valuable insights and real-world examples, highlighting why these products can pave the way for a profitable and sustainable business.

Tune in and you might find that one of these products could be your gateway to entrepreneurship. Tap the play button above and let’s discover the best product to kickstart your journey!

Show Links

OZCON

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MBA2495 Q&A Wednesday: How do I get my first few non-paying clients just to get testimonials? Jul 17, 2024

How do you land your first few non-paying clients just to gather some solid testimonials? Struggling to kickstart your new business because potential clients aren’t biting on your offers for free work? Finding the right approach could be a game-changer, and we’re here to help you navigate it!

In today’s Q&A Wednesday episode, we dive deep into this exact challenge with Omar. He answers Sami’s burning question on getting those elusive first testimonials for a digital marketing agency. From rethinking your strategy to offering proof upfront without even asking, Omar lays out a practical and effective roadmap to help you gain credibility and eventually, paying clients. It’s packed with actionable advice and real-world insights that you won’t want to miss.

Join us and unlock the secrets to turning free work into valuable testimonials that can catapult your business forward. Hit the play button above right now to get all the details and start implementing these game-changing strategies today!

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MBA2494 Why Some Succeed and Some Don’t Jul 15, 2024

Why do some entrepreneurs thrive while others struggle to get their businesses off the ground? Is there a secret formula to success that many miss? And most importantly, what can you do to ensure you’re on the path to triumph instead of defeat?

In this episode, Omar dives deep into the reasons why some succeed while others don’t. Drawing from his extensive research and personal experiences, Omar uncovers the three critical factors that differentiate the winners from the rest. From understanding the importance of perseverance to redefining what hard work means and taking personal responsibility, this episode is packed with invaluable insights that can transform your entrepreneurial journey.

Don’t miss out on these actionable lessons that could be the turning point for your business. Tune in and discover the keys to unlocking your potential as a successful entrepreneur. Click play now at the top of this page and start moving your business in the right direction!

Show Links

MBA765 Must Read: Shoe Dog by Phil Knight

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MBA2493 How to Find a CTO or Technical Co-Founder Jul 12, 2024

Struggling to find the perfect CTO or technical co-founder for your software startup? If you’re a non-technical entrepreneur with a brilliant SaaS idea, finding someone to handle the tech side might seem like an insurmountable challenge. How can you meet the right person who not only possesses the necessary skills but also shares your vision and drive?
In today’s episode, Omar dives deep into practical strategies for finding your ideal technical partner. Drawing on his decade-long experience with WebinarNinja, Omar shares three proven ways to connect with a top-notch CTO or technical co-founder. Whether you’re looking for an experienced senior executive, leveraging your networking skills, or exploring talent within your current team, you’ll gain actionable insights that can turn your startup dream into a reality.
Ready to transform your search for a technical co-founder? Click play at the top of this page and get the guidance you need to build your dream SaaS business with a strong technical foundation.

Show Links

@helloitsolly

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MBA2492 Q&A Wednesday: How do I get great guests on my podcast? Jul 10, 2024

Wondering how to land amazing guests for your podcast, especially when you’re just starting out? This common challenge plagues many aspiring podcasters who want to elevate their content with engaging and influential interviews. How can you transform your guest list from your immediate circle to industry giants or thought leaders?

Drawing from nearly a decade of experience and relationships with some of the biggest names in podcasting, Omar shares actionable advice on networking, attending industry events, leveraging your existing connections, creating a dream guest list, and even paying your way to secure those coveted interviews. Tune in for practical exercises and inspiring examples on how persistence pays off in the podcasting world.

If you’re ready to take your podcast to the next level with compelling guests, don’t miss this episode! Hit that play button above and explore the steps to building a network that will enrich your podcast and propel your show to new heights.

Show Links

Check out Ramit Sethi’s episodes here and here.

Check out Jordan Harbinger’s episode here.

Listen to John Corcoran’s episode here.

Check out Michael Port’s episode here.

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MBA2491 Why Every Business Needs a Savings Account Jul 08, 2024

Ever thought about how a simple financial move could drastically improve your business’s financial health and security? Often find yourself worrying about cash flow, unexpected expenses, or potential fraud? If so, this episode is tailor-made for you!

In today’s episode, Omar breaks down the crucial reasons why every business needs a savings account. Omar shares his personal experiences, from facing the stress of fraud to seizing business opportunities thanks to cash reserves. Not only will you learn the security benefits of having a savings account, but you’ll also discover how it helps in budgeting, overcoming financial challenges, and even taking advantage of growth opportunities. This is a straightforward strategy that even non-financial folks can implement in no time.

Whether you’re a seasoned business owner or just starting out, hit that play button above and dive into why a business savings account is a game-changer. Your future self—and your business—will thank you.

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MBA2490 How to Make Time For Content Creation in Your Business Jul 05, 2024

Feel overwhelmed by the sheer number of tasks on your plate, wondering how you’ll ever squeeze in time for content creation? Constantly asking yourself when you’ll have the bandwidth to blog, record a podcast, or create videos for your business? If you find yourself nodding in agreement, today’s episode is tailor-made for you.

In this episode, Omar dives deep into the strategies and techniques to effectively carve out time for content creation amidst the chaos of running a business. From prioritizing content tasks and time blocking to outsourcing and leveraging tools, Omar shares his tried-and-true methods for ensuring that content creation never falls by the wayside. Gain insights from someone who has managed to consistently produce over 2000 podcast episodes while running multiple successful businesses—this is a masterclass you don’t want to miss.

Ready to take control of your content calendar and elevate your brand through consistent, high-quality content? Click play at the top of this page and let’s transform your content creation process, one actionable tip at a time!

Show Links

Arnold’s Pump Club

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MBA2489 Q&A Wednesday: How do I ask for equity in a company I help start? Jul 03, 2024

Wondering how to ask for equity in a company you helped build from the ground up? Feeling like you’ve contributed significantly to its growth and deserve a piece of the pie but don’t know where to start or how to approach the conversation? If this sounds like your situation, you’re in the right place.
In today’s episode, Omar dives deep into a listener’s question about requesting equity in a SaaS company they’ve been instrumental in growing. Omar provides actionable steps and strategies to navigate this sensitive topic, ensuring that you approach it with the right mindset and preparation. From understanding the founder’s perspective to presenting your long-term vision for the company, Omar covers it all to help you earn the equity you deserve.
Don’t miss out on this insightful episode. Click play now at the top of this page to learn how to effectively ask for equity and secure your stake in the success you’ve been helping to build.

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MBA2488 Must Read: The Practice by Seth Godin Jul 01, 2024

Have you thought about whether creativity is a talent you’re born with or a skill you can develop? Curious about how consistently putting your work out there can refine your craft and build your confidence? Feel like an imposter in your own creative journey and wish you had a better way to embrace that feeling?

In today’s must-read episode, Omar delves into Seth Godin’s enlightening book, “The Practice.” This episode breaks down key insights from the book, including how to cultivate creativity, the importance of consistently sharing your work, and the power of trusting the process. With personal anecdotes and practical examples, Omar explores how this book can help you become a better entrepreneur and creator while addressing common challenges like imposter syndrome and writer’s block.

Don’t miss this deep dive into Seth Godin’s The Practice. Hit play at the top of this page to unlock valuable insights that could transform your creative endeavors and entrepreneurial journey.

Show Links

The Practice by Seth Godin

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MBA2487 How to Not Go Out of Business Jun 28, 2024

Ever wondered what it takes to ensure your business doesn’t become just another statistic? Curious about the fundamental strategies that can keep your enterprise alive and thriving, even during the most challenging times?

In today’s episode, Omar dives deep into the core principles of business longevity. Drawing from his extensive experience and real-world examples, Omar reveals eight crucial tips designed to help entrepreneurs navigate financial hurdles, stay adaptable, and lead their teams effectively. From knowing your numbers to taking care of your own well-being, this episode provides a practical roadmap to prevent your business from going under.

Don’t miss out on these invaluable insights that could make the difference between your business surviving or closing its doors. Hit play at the top of this page now and safeguard your business’s future!

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MBA2486 Q&A Wednesday: How do you know when to call it quits and when to persevere? Jun 26, 2024

Feeling stuck trying to decide whether to keep pushing through with your business idea or finally call it quits? It’s a tough decision every entrepreneur faces at some point. Do you buckle down and lean into your grit, or do you cut your losses and pivot to something new? If these questions have been weighing heavily on your mind, you’re not alone.

In this episode, Omar tackles a listener’s pressing question: “How do you know when to call it quits and when to persevere?” Drawing from personal experiences and offering actionable strategies, Omar dives deep into identifying when to persist and when it’s time to let go. Whether it’s analyzing your business metrics, experimenting with new approaches, or shifting your focus, this episode is packed with invaluable advice tailored to help you make an informed decision.

Don’t let indecision hold you back. Tune into this episode and learn the tools and strategies you need to evaluate your business situation critically. Let Omar guide you through this challenging aspect of entrepreneurship, providing clarity and helping you forge a successful path forward. Click play above and listen now!

Show Links

MBA93 Guest Teacher: Jenny Blake – How To Pivot Your Business or Career

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MBA2485 Guest Teacher – Robert Glazer – How to Identify and Refine Your Core Values to Build a Better Business Jun 24, 2024

Curious about what truly defines your business and sets it apart from the competition? Struggling to attract the right customers or build a cohesive, motivated team? The answer might lie in something you haven’t fully considered yet—your core values.

In today’s episode, we’re joined by Robert Glazer, founder of Acceleration Partners and best-selling author, who will teach us the critical importance of identifying and refining your core values to build a stronger, more aligned business. Through actionable steps, Robert will guide you on how to pinpoint what you stand for and why it matters, ensuring your business decisions are in sync with these core principles. Don’t miss this essential lesson that could transform how you lead your organization.

Tune in now to unlock the key to building a better business through the power of core values. Hit play at the top of this page!

Show Links

RobertGlazer.com

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MBA2484 7 Mistakes to Avoid When Hiring an Agency Jun 21, 2024

Thinking about hiring an agency to boost your business but worried about making the wrong choice? Hiring an external agency can be a game-changer, but it also comes with its own set of risks. How do you ensure you select the right agency that aligns with your needs and goals?

In this episode, Omar guides you through the 7 critical mistakes to avoid when hiring an agency. Drawing from over 20 years of entrepreneurial experience and dozens of agency dealings, Omar shares invaluable insights to help you make informed decisions. By understanding your own needs, asking for relevant success examples, considering time zones, and ensuring cultural fit, you can avoid costly pitfalls and make the most out of your partnership with an agency.

Don’t miss out on this essential episode! Tune in to learn how to sidestep common hiring mistakes and make the best choice for your business. Follow the show on your favorite podcast app and press play at the top of this page!

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MBA2483 Q&A Wednesday: What do I do when things aren’t working in my business? Jun 19, 2024

Have you ever found yourself staring at your business metrics, wondering why growth has stopped and what you can do to turn things around? Experiencing the frustrating peaks and valleys of a feast or famine cycle? You’re not alone, and today’s episode is just for you.

In this Q&A Wednesday episode, Omar tackles a critical question from AJ, who is grappling with a plateau in his online catering business. Omar breaks down the essential yet often overlooked strategy of implementing reliable systems in your business. From effective marketing and sales funnels to consistent customer acquisition techniques, Omar offers tough love advice and actionable insights that can help resurrect any stagnant business.

Don’t miss out on this invaluable advice—whether you’re struggling to maintain growth or simply want to future-proof your business practices, this episode is packed with the strategies you need. Hit play at the top of this page, and let Omar guide you through building the systems that can bring your business back to life and keep it thriving.

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MBA2482 Must Read: The Laws of Human Nature by Robert Greene Jun 17, 2024

Ever find yourself puzzled by human behavior and wonder what really drives people’s actions? Have you considered how a deeper understanding of human nature could transform your approach to business and life? If you’re curious about what makes people tick and how you can leverage this knowledge to your advantage, this episode is for you.

In this episode, Omar dives into “The Laws of Human Nature” by Robert Greene. Omar shares his favorite insights from this remarkable book, shedding light on the complex psychological underpinnings that govern human behavior. From the law of irrationality to the law of generational myopia, discover how mastering these principles can elevate your entrepreneurial game and improve your relationships both personally and professionally.

Don’t miss out on this deep dive into one of Robert Greene’s most profound works. Tune in to learn how you can apply these timeless laws to achieve greater success in your business and life. Click play at the top of this page!

Show Links

The Laws of Human Nature by Robert Greene

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MBA2481 How To Stay Motivated Everyday Jun 14, 2024

Struggling to stay motivated in your everyday business endeavors? Finding your drive to achieve success wavering day in and day out? If so, you’re not alone. Join Omar as he delves into how to maintain consistent motivation.

In this episode, Omar shares insights on the underlying reasons behind a lack of motivation, how to tap into intrinsic motivators, and the importance of having a strong sense of purpose to fuel your drive. Discover why external motivation is not enough to sustain your motivation in the long run and learn practical strategies to keep your momentum going, even when faced with challenges or complacency.

Don’t miss this valuable episode that will empower you to stay motivated every day in your business and beyond. Stay focused, driven, and energized on your entrepreneurial journey. Hit play at the top of this page and start boosting your motivation today!

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MBA2480 Q&A Wednesday: How to ask someone in your network for something? Jun 12, 2024

Looking to expand your network and learn how to effectively ask for support or introductions from contacts? Want to navigate the fine line between seeking assistance and maintaining genuine relationships in your professional circle? If so, this episode of The $100 MBA Show is a must-listen!

In this episode, Omar addresses a common concern raised by a listener about approaching contacts for help within your network. Explore practical strategies and valuable insights on how to confidently seek assistance or collaborations without compromising the integrity of your relationships. Learn from Omar’s personal experiences and expert advice on building and leveraging your network effectively.

Ready to enhance your networking skills and master the art of asking for support within your professional circle? Tune in to this episode to gain invaluable tips and strategies on how to navigate the dynamics of requesting assistance or introductions from your contacts. Press play at the top of this page!

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MBA2479 The Hardest Part of Becoming an Entrepreneur Jun 10, 2024

Have you ever wondered what the hardest part of becoming an entrepreneur is? In this episode, Omar dives into the toughest challenges that entrepreneurs face on their journey to success.
Omar discusses the significant personal growth and transformation required to navigate the entrepreneurial landscape. He shares his own experiences and practical strategies for overcoming the mental and emotional hurdles that can make or break your entrepreneurial dreams.
This episode focuses on the crucial mindset shifts and identity changes that aspiring entrepreneurs must embrace. From dealing with self-doubt to managing uncertainty, Omar provides actionable steps to help you tackle these obstacles head-on.
Don’t miss this deep dive into the hardest part of becoming an entrepreneur. Tune in for valuable insights and advice on how to overcome the most challenging aspects of the entrepreneurial journey. Hit the play button above on your favorite podcast platform and get ready to conquer your biggest entrepreneurial challenges today!

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MBA2478 How To Switch From How to Who & Grow Faster Jun 07, 2024

Ever found yourself trapped in the endless cycle of figuring out how to do everything on your own? Are you constantly asking yourself, “How can I make this happen?” only to find yourself sinking deeper into the rabbit hole of endless tasks and learning curves? It’s time to switch gears and shift your mindset from “How?” to “Who?” to accelerate your business growth.
In this episode, Omar breaks down the transformative power of changing your focus from “How do I do this?” to “Who can do this for me?” By leveraging the expertise and skills of others, you can fast-track your success, save precious time, and scale your business faster than you ever thought possible. Through engaging examples and actionable tips, Omar explains how to identify the right experts and build a network that propels your business forward.
Don’t miss out on this game-changing episode! Tune in and learn how to harness the power of “Who” to reinvent parts of your business, inject new ideas, and achieve exponential growth. Tap the play button above to start your journey towards smarter, faster business success.

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MBA2477 Q&A Wednesday: I need to hire a developer. How do I make the right hire without stressing out? Jun 05, 2024

Are you in the market for hiring a full-time developer and feeling stressed about making the right choice? Do you find the technical hiring process overwhelming, especially when you aren’t familiar with the intricacies of the role? You’re not alone, and today’s Q&A Wednesday episode is here to help you navigate this critical task with confidence and ease.
In this insightful episode, Omar shares his refined process for hiring developers and other key employees, a methodology he developed while building and eventually selling his successful software company, WebinarNinja. Omar dives deep into the art of crafting an effective job description, leveraging a thoughtful application process to filter the best candidates, and conducting interviews that reveal both technical skills and cultural fit. He also discusses the wisdom behind a trial period before fully committing to a new hire.
Don’t miss this valuable episode if you want to turn your hiring stress into strategic success. Tune in to learn how to make well-informed hiring decisions that will significantly impact your business’s bottom line. Click play at the top of this page!

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MBA2476 Must Read: Building a Second Brain by Tiago Forte Jun 03, 2024

Have you ever felt overwhelmed by the sheer amount of information you consume daily? Do you struggle to remember and organize your ideas, tasks, and insights effectively? If so, you might be curious about a revolutionary method called the “Second Brain” approach.
In today’s episode, Omar delves into the compelling book “Building a Second Brain” by Tiago Forte. This must-read explores how you can transform the way you manage personal knowledge, enhancing productivity, creativity, and the potential to handle ambitious projects. Omar shares his initial skepticism, key takeaways, and how the book convinced him to embrace digital tools for better idea management and execution.
Tune in now to discover life-changing insights that could help you optimize your mental space and elevate your entrepreneurial journey. Don’t miss out on this must-read so you too can build your own Second Brain—hit play above!

Show Links

“Building a Second Brain” by Tiago Forte

Notion

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MBA2475 5 Biggest Mistakes When Selling on a Webinar in 2024 May 31, 2024

Are you struggling to convert leads during your webinars, or perhaps feeling like your approach may be out of date? Now, well into 2024, the dynamics of digital sales are evolving, and it’s crucial to stay ahead of the curve. But how do you adapt and avoid common pitfalls that could hinder your success?

In this episode, Omar delves into the five biggest mistakes entrepreneurs make when selling on webinars in 2024. Drawing from 10 years of experience, including running over 500 webinars himself and growing a 7-figure webinar software company, Omar highlights critical errors that could sabotage your sales efforts.

Tune in to discover these key mistakes and learn how to steer clear of them. Whether you’re a webinar novice or a seasoned pro, understanding and avoiding these pitfalls can transform your webinar game and boost your sales in 2024. Hit play at the top of this page to learn from the webinar master himself.

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MBA2474 Q&A Wednesday: Do I need to be more pessimistic as a business owner? May 29, 2024

Is it possible to be too optimistic as a business owner? Kathy, one of our listeners, grapples with this question, wondering if a shift toward pessimism might actually pave the way to greater success. This episode delves into the balance between optimism and realism in the challenging world of entrepreneurship.

Join Omar as he explores the crucial tactics for harnessing optimism while being strategically prepared for potential setbacks. Omar shares from his 20 years of business experience, offering actionable advice on verifying trust, preparing for unforeseen challenges, and dealing constructively with disappointments from both team members and customers. From strategic planning to managing human resources and customer expectations, this episode is packed with insights that aim to empower you to navigate your business journey more effectively.

Tune in to gain valuable strategies that will help you maintain your optimism while also establishing safeguards that protect and propel your business forward. Whether you’re dreaming big or facing tough decisions, this episode is a must-listen for every entrepreneur who wants to succeed without losing their spark. Click play at the top of this page to discover how you can strike the perfect balance in your business approach!

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MBA2473 5 Ways I’ve Invested In Myself to Grow My Business May 27, 2024

Have you ever wondered how personal investments can significantly influence the growth of your business? In today’s hyper-competitive business landscape, the most crucial asset you can develop is yourself. But what are the most effective ways to invest in your capabilities as an entrepreneur to ensure maximum growth and impact?

In this episode, Omar breaks down the five pivotal investments he has made in his personal and professional life that have directly contributed to the success of his businesses over the last 20 years. From daily routines that enhance physical and mental health to strategic decisions that optimize time and resources, Omar shares his tried-and-true methods that will inspire you to re-evaluate how you invest in yourself. Each investment is discussed with practical insights and real-world applicability, focusing on generating the best return on time, effort, and money.

If you’re ready to transform your approach to personal development and see tangible results in your business growth, don’t miss this episode. Tune in to learn about the critical changes you can make today to become a more disciplined, well-rounded, and successful leader tomorrow. Press the play button at the top of this page!

Show Links

LiveFit Nutrition

I Will Teach You To Be Rich by Ramit Sethi

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MBA2472 Should You Sweat The Details? May 24, 2024

Are you constantly struggling to decide whether you should be a perfectionist about the details of your business, or if you should focus on the bigger picture to keep progressing? This dilemma is a common hurdle for many entrepreneurs, leaving them questioning how much attention they really need to devote to every little piece of their venture. Should you really ‘sweat the details’?

In today’s episode, Omar dives deep into this age-old debate: to perfect or not to perfect every detail. Omar shares insight from his two decades of experience in launching and growing businesses, ranging from software companies to this very podcast. Through real-life examples, you’ll learn when the finer details matter and when they could be holding you back from achieving greater success. Plus, Omar gives a strategic approach on how to prioritize your focus as your business evolves, ensuring that your energies are always enhancing your venture’s core value.

Ready to find out how focusing on the right details at the right time can transform your business? Tune into this episode to get the guidance you need to streamline your effort and maximize your results. Omar is ready to help you navigate the complexities of business craftsmanship—don’t miss out on these expert tips. Press play above right now and step up your business game!

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MBA2471 Q&A Wednesday: How do I get my first few customers for my new app? May 22, 2024

Are you struggling to get your first few customers for your new web app, especially one built around a SaaS model? Do you feel confident about your product but find yourself stumped when it comes to the marketing side of things? If these challenges sound familiar, you’re definitely not alone, and today’s episode is tailored just for you.

Omar dives into the practical steps needed to acquire those crucial initial customers and start building traction for your business. Drawing from his own experiences and proven strategies, Omar guides you through understanding customer behavior, setting up a marketing plan, leveraging your connections, and much more. Whether you’re a complete novice or just looking to refine your approach, this episode packs a wealth of actionable advice that can reshape the way you think about selling your web app.

Don’t miss out on the expert insights and detailed action plan laid out in this episode. Tune in now to learn how to effectively get your first few customers and set your enterprise on the path to success. Click play at the top of this page to listen on your favorite podcast platform and start turning your business ideas into business achievements today!

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MBA2470 Must Read: The Second Mountain By David Brooks May 20, 2024

Have you ever wondered if there’s more to success than just financial gain and societal approval? In this must-read episode, Omar delves into David Brooks’ compelling book, “The Second Mountain,” which challenges the traditional perceptions of success and explores the pursuit of a more meaningful and fulfilling life.

Omar shares his personal journey and the profound insights he’s gained from Brooks’ metaphor of life as a journey across two mountains. The first mountain represents conventional success, while the second, the Second Mountain, prompts us to seek purpose and joy beyond ourselves. Omar discusses key takeaways from the book, including the concepts of vocation, community, and commitment, and how these can radically shift our personal and professional lives toward greater fulfillment and societal impact.

If you’re seeking a deeper understanding of what true success could look like and how to align your business and personal life with your values, then this episode is a must-listen. Tune in to explore how climbing your own Second Mountain could not only transform your life but also the lives of those around you. Click play at the top of this page and start redefining success for yourself!

Show Links

The Second Mountain by David Brooks

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MBA2469 How To Build a Reputation That Serves You May 17, 2024

Have you ever considered the true value of your reputation in business? How it echoes through every deal you make, every product you release, and every interaction you have with clients and colleagues alike? In the fiercely competitive world of entrepreneurship, could your reputation be the silent ambassador advocating for your success behind closed doors?
In this episode, Omar delves into the intricate art of crafting a robust reputation that not only resonates within your industry but actively works to propel your business forward. Omar brings over two decades of experience to the table, sharing actionable steps ranging from delivering exceptional value to the importance of transparency and ethical practices. With an array of real-life examples, interesting data points, and personal anecdotes, he unravels the strategies you need to build a reputation that sustains and enhances your business endeavors.
Join Omar as he guides you through the nuances of reputation-building that can have a lasting impact on your business. It’s time to shape the conversation about your brand when you’re not in the room. Tune in now and start forging a name for yourself that opens doors and fosters trust — your business will thank you for it. Tap the play button above!

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MBA2468 Q&A Wednesday: I am making more revenue than ever but I’m still not rich. Why? May 15, 2024

Are you working tirelessly to scale up your business revenue, only to find that your personal wealth isn’t reflecting the success of your sales figures? You’re not alone in this perplexing situation where the numbers just don’t add up to a growing bank account. Omar tackles a question that stumps many entrepreneurs: Why isn’t increased revenue making me rich?
Join Omar as he dives into the intricacies of revenue vs. wealth, the pitfalls of unchecked expenses, and the seductive nature of lifestyle inflation. Omar meticulously dissects the factors that can drain your profits, despite a booming business. He shares actionable strategies, backed by industry insights, to help you distinguish between merely running a business and actually growing your personal wealth.
If you’re ready to transform your growing revenue into actual wealth, this episode is a must-listen. Make the smart move and take control of your financial future today. Press play above and let’s get down to business!

Show Links

Paddle

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MBA2467 3 Toxic Types of People Stopping You From Growing May 13, 2024

Are the people in your life fueling your success, or are they unwittingly holding you back? It’s time to take a hard look at the relationships that shape our personal and professional lives.

In this episode, we’re peeling back the layers on the three types of toxic individuals who might be lurking in your network – are they family, friends, or perhaps even colleagues? Their presence could be a subtle hindrance to your growth, and identifying them is the first crucial step towards reclaiming your potential. Prepare for some hard truths and invaluable lessons in preserving your business’s integrity and your peace of mind.
Don’t let inadvertent negative influences derail your progress. Tune in to arm yourself with the knowledge and techniques to foster a productive environment. Let’s embark on this journey of reflection and empowerment together. Remember, surrounding yourself with the right people is not just a choice—it’s a strategic imperative for success. Hit the play button above and transform the way you navigate your social landscape in business and beyond.

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MBA2466 The 3 Big Reasons Why Your Content Marketing Is Not Working May 10, 2024

Are you pouring your heart into content marketing but feel like you’re hitting a brick wall? Do you find yourself tirelessly posting on social media, crafting blog posts, or producing videos only to receive an underwhelming response? It’s a common frustration, and you’re not alone in your quest to figure out why your efforts aren’t translating into the success you’ve envisioned.

In this episode, Omar uncovers the three big reasons why your content marketing may be falling flat. From the frequency of your posts to the volume and quality of your content, Omar delves into the intricacies that can make or break your marketing strategy. He shares personal anecdotes, offers battle-tested advice, and presents actionable tips to help turn your content marketing around. Get ready to dissect the puzzle that is content marketing and discover the critical changes that can lead to a powerful and engaging online presence.

Don’t let your efforts go unnoticed any longer; tune in to this episode for insights that could revolutionize your approach to content marketing. Click the play button above, dive deep into these eye-opening reasons, and learn how to master the dance of content creation to captivate your audience like never before.

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MBA2465 Q&A Wednesday: How do I hire a team with no money? I’m stuck in self-employment. May 08, 2024

Are you an entrepreneur grappling with how to grow your business without the financial means to hire a team? Is the dilemma of needing to expand but lacking the resources holding you back from transitioning from solopreneurship to a thriving business with a supportive team? If these challenges sound familiar, get ready to uncover some game-changing strategies that could reshape your approach to scaling your operations.

In this episode, Omar dives into a common predicament faced by many ambitious entrepreneurs: hiring a team when the funds just aren’t there. Omar isn’t just tossing out hypothetical solutions; he’s offering practical, tried-and-tested strategies that have worked for him and could work for you too. From tapping into creativity and equity to unleashing the potential of your vision, this episode promises to broaden your horizons to the myriad possibilities of bringing talented individuals on board, even when traditional salaries aren’t feasible.

So, if you’re committed to breaking through the barriers of self-employment and ready to inject some energy into your business journey, hitting play on this episode is your next move. Learn how to navigate the hiring challenge resourcefully and effectively. Your pathway to building a passionate, committed team without upfront capital awaits – click the play button above right now to turn these insights into action.

Show Links

OnlineJobs.ph

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MBA2464 Extended Interview: Dave Meyer – How to Use Real Estate Investing to Retire Early May 06, 2024

What if there existed a path to attain independence from financial constraints well before the typical retirement age? Would you be interested in learning the secrets of using real estate investing as a powerful tool to expedite your journey to early retirement?
We’re sitting down with Dave Meyer, a real estate investing expert from BiggerPockets, to uncover the strategies savvy investors use to build wealth through property investment. You’ll explore the intricacies of selecting the right tenants, the perks of being an exceptional landlord, and the hidden advantages of owning multi-unit properties. Dave also sheds light on rentvesting, managing rent increases, and the importance of strategic planning in your real estate ventures. This extended interview delves into Dave’s own journey, recent beneficial shifts in the market, and the tactical decisions that lead to long-term success in real estate.
Tune in and equip yourself with knowledge that can pave the way toward financial independence. Grab your notepad and get ready to listen to this invaluable conversation that has the potential to alter your financial trajectory for the better. Tap the play button above!

Show Links

Dave Meyer (Instagram)

Start with Strategy

Bigger Pockets

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MBA2463 Why You Have Not Started a Business Yet and How to Break Through May 03, 2024

Are you teetering on the edge of entrepreneurial ambition, but finding it hard to take the leap? Do you often daydream about starting your own business, yet feel stuck, unable to pinpoint what’s holding you back? Day by day, do you wonder what’s really stopping you from embarking on the business journey you’ve long imagined?

In today’s episode, Omar tackles the invisible barriers that keep potential entrepreneurs from launching their ventures. With a blend of tough love and raw honesty, Omar dissects the fears and excuses that hold dreams just out of reach, offering actionable strategies to overcome these mental hurdles. Drawing from his own experiences, he shares how he transformed the fear of starting into the fear of not starting, and, most importantly, how you can do the same. Tune in as he equips you with the tools to shift your mindset and transition from aspiring to actualizing.

Don’t let another day slip by wishing you had taken your first step. Tune in and let Omar guide you toward the moment you’ve been waiting for. Hit the play button above, and get ready to confront your fears head-on – it’s time to turn your ‘one day’ into day one. Your business, and your life’s greatest work, await on the other side of play.

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MBA2462 Q&A Wednesday: Do I need to offer more products? How many is too many? May 01, 2024

Are you a busy entrepreneur juggling a bunch of products, worried your customers might get lost in the shuffle? In today’s cutthroat market, finding the Goldilocks zone between too little and too much is crucial. But how do you know if your product lineup hits the sweet spot or overwhelms potential buyers?

In this episode, Omar tackles a burning question from Patrick, a coding expert and online teacher. Omar delves deep into the concept of the value ladder, outlining strategies to align your products with customer progression. Drawing on examples from successful businesses like Apple, he shares expert advice on product tiering, streamlining offerings, and understanding the psychological buying journey. Whether you’re grappling with product overload or contemplating expanding your catalog, this episode promises to shed light on how to effectively curate your products for maximum impact and sales.

Don’t miss out on these actionable tips and business insights. Tune in to give your product strategy the clarity and direction it needs. Press the play above to elevate your business savvy and ensure you’re not leaving your customers scratching their heads in product confusion.

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MBA2461 Extended Interview: Allan Dib – How to Get Bigger Results with Less Marketing Apr 29, 2024

Have you ever felt overwhelmed by the sheer number of marketing strategies out there, only to realize that more effort doesn’t always lead to better results? In today’s fast-paced business world, it’s easy to fall into the trap of over-marketing without seeing the success you’re aiming for. But what if the key to achieving bigger results is actually doing less?

Welcome to this special extended interview on The $100 MBA Show, where Omar sits down with bestselling author Allan Dibb to discuss his revolutionary approach to marketing. We’ll dive deep into Allan’s insights, from designing a single-page marketing plan that disrupts conventional strategies to uncovering the secrets behind his success as both an author and entrepreneur. Plus, we’ll peel back the curtain on the world of Amazon publishing and explore how a leaner, meaner marketing strategy not only conserves your resources but amplifies your outcomes.

Don’t let your marketing efforts get lost in the noise. Tune in for an enlightening conversation that could redefine the way you approach marketing in your business. Allan’s success stories and practical advice are just a play button away, with the potential to revolutionize your marketing game.

Show Links

Lean Marketing

The 1 Page Marketing Plan by Allan Dib

Page Two

Macmillan Publishers

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MBA2460 Why Amazon’s Lightning Deals Work & How to Do the Same in Your Business Apr 26, 2024

Are you eager to harness the sales power of Amazon’s Lightning Deals and supercharge your conversions? Ever wondered how behemoths like Amazon whip up buying frenzies with promotions that vanish in the blink of an eye? If you’ve been pondering how to wield that same lightning-fast power for your own business, regardless of what you’re peddling, you’re in for a treat.

Join Omar as he discusses why Amazon Lightning Deals are effective – its scarcity, time-limited offers, and the irresistible allure that compels customers to hit ‘buy’ pronto. Whether you’re selling products, services, or digital goodies, this lesson is tailor-made to zap some life into your sales approach and transform idle browsers into eager buyers.

Don’t let this episode slip through your fingers like a deal that’s here one moment and gone the next. Tune in now and let’s ignite some serious success in your sales strategy. Tap play at the top of this page or on your favorite podcast app!

Show Links

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MBA2459 Q&A Wednesday: What should my margins be? How do I improve them over time? Apr 24, 2024

Feeling the pinch of tight margins in your e-commerce gig? Worried about balancing profitability with offering competitive prices and top-notch products? If these concerns strike a chord with you, rest assured, you’re not alone. Many entrepreneurs grapple with understanding and boosting their profit margins, but the road to better financials might be clearer than you think.

In this episode, Omar takes a deep dive into the world of margins. From recognizing healthy margins in your industry to nifty strategies for gradual improvement, Omar’s got you covered. With a special focus on e-commerce, he dishes out practical tips and real-life examples (hello, Apple!) to steer you from merely surviving to thriving. It’s all about building a business that not only pays off financially but also brings joy to the hustle.

So, ready to beef up those margins and inject some fresh energy into your business? Tune in to this episode for a profit-boosting masterclass that keeps customer happiness front and center. Hit play up top, soak in those juicy insights, and kickstart your journey to smarter pricing and cost management!

Show Links

ProfitWell and now Paddle

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MBA2458 Why AirBnB is Failing & How to Avoid the Same Downfall Apr 22, 2024

Are you up to speed on what’s shaking up Airbnb, one of the biggest names in travel? Ever wonder if the tactics that once made them a hit are now leading them down the wrong path? And how can your business sidestep those same pitfalls?

In this episode, Omar digs into the hurdles facing Airbnb. Omar breaks down the numbers, the customer satisfaction dips, and the rising costs that signal trouble. But it’s not all doom and gloom—this episode is chock-full of practical advice to help your business thrive. We’ll talk about the importance of quality control, staying adaptable to regulations, and keeping the innovation train chugging along.

Don’t let your business end up as a cautionary tale. Tune in to learn how to keep your business afloat during tough times. Hit play above and equip yourself with the know-how to steer clear of failure and toward steady, sustainable growth.

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MBA2457 The Golden Milestone: Why Your First $100,000 is The Most Crucial Apr 19, 2024

Found yourself wondering why hitting that first $100,000 milestone in your business feels like such a big deal? Wondering how it sets the stage for your future success and a more solid financial foundation? Well, buckle up because in today’s episode, we’re diving deep into why this golden milestone is a game-changer and how you can smash through the barriers to reach it.

Get ready to uncover the secrets behind hitting that $100K mark in revenue and profit, and walk away armed with actionable strategies to supercharge your business towards this pivotal achievement.

Don’t let this essential lesson slip through your fingers! Hit that subscribe button on your podcast app, show some love for The $100 MBA Show, and dive into this episode. It’s your ticket to unlocking the secrets of scaling your business, increasing profits, and propelling yourself towards a better financial future. Trust us, you won’t want to miss out on this journey to the next level! Tap the play button above!

Show Links

‘You gotta do it’: the late Charlie Munger once said your first $100K is the toughest to earn — but most crucial for building wealth.

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MBA2456 Q&A Wednesday: I have the looks for radio but know video marketing works. Any advice? Apr 17, 2024

Feeling hesitant about diving into video marketing because you’re not sure you’re camera-ready? Don’t worry, you’re not alone! In this episode, we tackle a common concern brought up by Lisa, a business owner who’s just hit the 6-figure milestone. Omar gets real about practical tips and tricks for shaking off those self-conscious vibes and rocking video marketing like a pro.

Join us as we unpack the magic of video marketing and how you can harness its potential for your business, no matter what you look like. Omar shares from his own experiences and serves up actionable advice for building trust with your audience and delivering killer content. Learn how to step out of your comfort zone, embrace your true self, and leave a lasting impression through video marketing.

Ready to kick your marketing game up a notch with video? Don’t miss out on this episode packed with valuable insights and hands-on strategies to squash any doubts or fears about jumping into video marketing. Hit play at the top of this page right now!

Show Links

CPG Grey YouTube Channel

The Alter Ego Effect by Todd Herman

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MBA2455 How To Use a Waiting List to Launch Your Next Thing Apr 15, 2024

Ever wondered how anticipation and scarcity could supercharge a product or service’s appeal? Have you ever wondered how other entrepreneurs use waiting lists to launch their next big thing? Dive in as Omar breaks down the psychology behind waiting lists, walks you through setting one up for your own launch, and lays out the nitty-gritty tactics to make it all happen.

If you’re itching to crack the code on boosting conversions and upping your brand’s value, this episode is a must-listen. Omar shares his own tried-and-true methods, backed up by solid data, to show you exactly how to wield waiting lists like a pro. Learn the ropes of crafting a killer landing page, driving traffic, nurturing leads, and delivering a top-notch customer experience that turns waiting list subscribers into die-hard fans. Whether you’re gearing up for a fresh product launch or revving up sales for an existing offering, this episode is packed with the strategies you need to level up your game.

Ready to harness the power of waiting lists to bolster sales and create some serious buzz around your offerings? Tune in right now to snag Omar’s tips and battle-tested strategies for mastering waiting lists like a champ. Don’t miss out on this episode loaded with real-world examples that could be the game-changer your business has been waiting for. Click the play button above!

Show Links

HubSpot Study: 6 Benefits of Blogging We Usually Forget About

Best of both worlds: Customer experience for more revenues and lower costs

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MBA2454 Do Checkout Upsells Work? Apr 12, 2024

Are you curious about checkout upsells – are they just another sales trick, or can they really shake things up for your business? Well, get ready to dive into this age-old debate in today’s episode.

Whether you’ve been in the game for a while or you’re just starting out, understanding the potential impact of checkout upsells on your sales could be a game-changer. If you’ve ever wondered whether to add checkout upsells to your business strategy, this episode’s got the facts, stats, and expert insights you need to make a smart call.

Uncover the truth about checkout upsells and how they can boost your bottom line. Whether you’re running an e-commerce store, selling courses, or hustling digital products, knowing the scoop on checkout upsells is key.

Join Omar as he breaks down the debate and shares some eye-opening stats and success stories from businesses that have rocked checkout upsells. If you’re ready to cut through the noise and learn how these strategic offers can benefit your business, hit that play button at the top or on your favorite podcast app and let’s dive in!

The post MBA2454 Do Checkout Upsells Work? appeared first on The $100 MBA.

MBA2453 Q&A Wednesday: Would you do anything differently if you started WebinarNinja today? Apr 10, 2024

What would happen if you started your business today rather than 5, 8, 10 years ago? Is there anything you would do differently to make sure your growth is faster and smoother? Business is really hard, but Omar is here to give us down-to-earth advice and real-life lessons to help navigate the wild world of business building.

In this episode, Omar dives into a juicy question from a listener: “Would you do anything differently if you started WebinarNinja today?” Omar breaks it down with some insightful reflections and key decisions made during the journey of building WebinarNinja. He’s going to share the highs, the lows, and all the painful details of WebinarNinja’s growth journey, giving you a peek behind the curtain of entrepreneurship. From the challenges faced to the strategies that worked, Omar’s got some wisdom to share.

So don’t miss out on this chance to grab some actionable tips and practical knowledge that could totally change the game for your entrepreneurial journey! Tune in now and let’s dive into the world of building a business you’re passionate about. Click play at the top of this page!

Show Links

Basecamp

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MBA2452 How To Save Thousands When Starting a Business Apr 08, 2024

Isn’t it hard to save money while starting a business? It seems like a challenging thing to do, right? Omar knows it, and in this episode, he wants to make sure that you are guided on saving thousands of dollars while starting your business.

Omar’s bringing some real talk and practical tips straight from his own experience to help you out. Whether you’re sweating over the financial side of starting up or just want some smart strategies to make your budget stretch, Omar’s got your back! He’s going to break down the importance of keeping your expenses low at the beginning and give you some sweet strategies to save money on those essential startup costs. From scoring a lot of deals to negotiating discounts on software and services, Omar’s got all the tricks to help you launch while saving up.

Ready to learn how to save big while launching your business? Tune in to this episode and soak up Omar’s insider money-saving tips. Tap the play button above!

Show Links

MBA2331 Must Read: How To Get Rich by Felix Dennis

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MBA2451 What I Learned Raising $12,000 for Charity Apr 05, 2024

Have you ever tried giving back to charity? If you have, congratulations! If you haven’t, tune in to this episode. Omar shares his real-life experience about giving back and the valuable lessons he learned along the way.

This episode is jam-packed with practical advice on how to effectively raise funds for a good cause, choose the right charity, and ensure your donations make a real impact. Join us as we dive into Omar’s adventure of giving back and hear how he and his partner, Nicole, rocked it by raising money for a charity bike ride in Thailand. Now, mind you, even though this episode is about giving back to charity, there are still a lot of business lessons we can pick up from his experience.

Don’t miss out on this inspiring episode that’ll arm you with strategies for doing good while crushing it in business. Let’s make a positive impact while building your business. Click the play button above!

Show Links

Business Blueprint

Hands Across the Water

Fishburners

OZCON Give

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MBA2450 Q&A Wednesday: I feel like quitting my business and getting a job. Should I? Apr 03, 2024

Are you caught in a tough spot, debating whether to persevere with your business or return to a traditional job? Well, you’re not alone! One of our listeners asked this question, and we know many of us can relate. Let’s tackle this exact dilemma head-on.

Omar breaks it down with exercises and tips to help you figure out what’s best for you. He delves into the nitty-gritty of entrepreneurship, laying out the challenges and giving you tools to weigh the pros and cons of being your own boss versus working a 9-to-5.

Feeling pulled in two different directions? Tune in to this episode and gain clarity on where to go next. After going through Omar’s exercises and advice, you’ll be better equipped to make a smart decision that aligns with your true goals and dreams. Trust me, this episode could be just what you need to steer you in the right direction. Don’t miss it – hit play up top!

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MBA2449 Why Right Now is The Best Time To Start a Business Apr 01, 2024

When is the right time to start a business? If you’re searching for a sign on when to kickstart your entrepreneurial journey, this episode is that sign.

In this episode, Omar talks about the perks of getting started ASAP, why waiting could cost you, and why 2024 is a golden opportunity to get going. Omar’s going to uncover all the economic advantages, resources, and more that make this moment prime for starting up. Whether you’re just thinking about taking that first step or you’re already on your way, this episode’s going to give you the boost you need!

Ready to take control of your entrepreneurial path and learn why now’s the time to make your business dreams a reality? Tune in and get the lowdown on the actionable steps, insights, and motivation you need to get your venture off the ground – tap the play button above!

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MBA2448 Don’t Make These 3 BIG Team Member Offboarding Mistakes Mar 29, 2024

What do you do when a team member leaves your company? Are you guilty of making these three big blunders when saying goodbye to team members? Ever wonder what happens when someone leaves? And are you handling it correctly when they do?

Offboarding is often an overlooked part of team management, but starting today, it won’t be for your business. Omar is diving deep into the art of offboarding team members. Get ready to delve into the nitty-gritty of offboarding and learn how to handle it like a pro. Omar walks you through the three major mistakes businesses commonly make when offboarding team members. Discover why offboarding matters, how to end relationships on a positive note, why having a checklist is crucial, and the importance of getting feedback to improve your offboarding game.

This episode is a must-listen. Omar’s got some real-life examples and juicy tips to share, so you won’t want to miss out – click play up top!

Show Links

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MBA2447 Q&A Wednesday: How do I take time off from my business without everything breaking down? Mar 27, 2024

Are you afraid of taking a break from your business to recharge? Feeling like you’re carrying the weight of your business on your shoulders, making it tough to even think about taking a breather without everything falling apart? You’re not alone. In this episode, Omar tackles a question from Clark that hits close to home: “How do I actually take a break from my business without it going haywire?”

If you’ve been craving some time off but you’re worried sick about what might happen to your business while you’re away, this episode is just what you need. Omar dives into his own experiences and offers up a step-by-step plan to help you shift your mindset and set the stage for a successful break. He’s all about making your business work for you, not the other way around.

If you’ve never taken a vacation because you’re afraid or you’ve had some rough breaks in the past, this episode can help you. From pinpointing the best times to take a breather to getting your team on board and setting up systems for a smooth transition, Omar’s got you covered. Tap the play button above.

The post MBA2447 Q&A Wednesday: How do I take time off from my business without everything breaking down? appeared first on The $100 MBA.

MBA2446 The Best Camera To Shoot Content for Your Brand Mar 25, 2024

Planning to buy a camera for content creation? Are you struggling to choose the perfect camera that truly reflects your brand while fitting your budget and delivering top-notch quality for your videos? With hundreds of options out there, it’s easy to feel overwhelmed and make a hasty decision.

Omar dives into the world of video content creation, offering invaluable tips on selecting the right camera for your brand’s needs. With over 500 videos under his belt, Omar brings a wealth of practical experience to the table as he provides expert recommendations to guide you on your content creation journey. Whether you’re venturing into marketing videos, aiming to make an impact on social media, or testing the waters of YouTube, this episode has you covered with solid advice on choosing the perfect camera.

If you’re serious about improving the quality of your video content and capturing the attention of your target audience, then you definitely don’t want to miss out on this episode – hit play on our player above!

Show Links

Logitech BRIO

Sony ZV-1

Sony Alpha ZV-E10

DJI Mic

Shure MV7 Microphone

Rode VideoMic Pro

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MBA2445 The Real Reasons Why Your Customers Are Unhappy Mar 22, 2024

Are you tired of customer complaints? Struggling to keep your customers happy and handle negative feedback? Maybe attracting new customers and keeping them coming back feels like an uphill battle? Let Omar help you tackle this problem head-on.

In this episode, Omar dives into the reasons why customers aren’t thrilled with your business, shedding light on what really matters for customer satisfaction. Whether you’re dealing with a few bad reviews or a whole bunch of complaints, Omar’s got your back with practical tips to identify, address, and fix what’s not working. With some real-life stories and relatable examples, he shows how you can amp up your customer experience and build strong, lasting relationships.

Don’t miss out on the chance to level up your customer satisfaction game and grow your business. Learn how to turn those customer complaints into opportunities for improvement. Tap the play button above and start making positive changes to your business today!

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MBA2444 Q&A Wednesday: What is the most important tool you use in your business? Mar 20, 2024

What’s the one tool that Omar considers the most important for his business? Ever wonder what it could be? Well, one listener did, and Omar spills the beans in this episode.

Spoiler alert: it’s not some fancy AI tool or paid app. It’s actually an app that everyone can use, and Omar believes it’s the most crucial tool in his business arsenal. He’ll show you how it drives growth and ensures long-term success. Get ready to be blown away as he reveals how this seemingly simple tool is the secret sauce behind his business operations, with insights that apply to businesses of all sizes.

Don’t miss out on this eye-opening episode! Hit that play button above to find out what Omar uses day-to-day in his business and how you can start using it too.

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MBA2443 Don’t Start These Businesses as Your First Business Mar 18, 2024

Hey newbie! Eager to kick off your first business but feeling a bit lost on which ventures to avoid? Want to set yourself up for success right from the start? Well, get ready for some killer tips on diving into your first business venture.

In this episode, Omar breaks down the types of businesses you might want to steer clear of as a newbie and gives you the lowdown on why. From the complexities of e-commerce and software development to the headaches of high-compliance businesses, he’s dishing out some real-talk advice on why these paths might make your early days in entrepreneurship a bit rockier. Plus, Omar’s throwing in some practical alternatives and top picks for first-time business ventures that’ll boost your odds of success.

If you’re seeking solid guidance on picking the right business model for your first venture and setting yourself up for a killer start in the entrepreneurial game, make sure to listen to this episode. Hit that play button above!

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MBA2442 Best Laptop to Buy as a Digital Nomad Mar 15, 2024

Are you a digital nomad or a business owner that’s always on the move? Ever wondered which laptop would be your trusty sidekick for your jet-setting lifestyle? If these questions sound familiar, then you’re in luck! Today’s episode is all about finding the perfect laptop for digital nomads and entrepreneurs who need reliability on the go.

In this episode, Omar breaks down the confusing world of laptop options to help you make the right choice. Whether you’re a seasoned traveler or just dipping your toes into the digital nomad life, Omar’s got your back with practical advice and real-world experience. From the age-old PC vs. Mac debate to which specs really matter, he cuts through the fluff to give you actionable insights for your laptop hunt.

Omar is all about taking action. So let’s cut through the confusion and tune in to this episode. Let Omar guide you through the digital jungle. Don’t miss out – hit the play button above!

Show Links

Apple MacBook Air M2

Apple MacBook Pro

Microsoft Surface Laptop

Microsoft Surface Laptop Studio

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MBA2441 Q&A Wednesday: Do I need to pivot and add AI in my business? Mar 13, 2024

Struggling to make your mark in the world of entrepreneurship? Wondering if diving into the realm of artificial intelligence (AI) could give your business the boost it needs? Omar is here to shed some light on these burning questions.

Not everything can be solved with AI, and this episode serves as a testament to that fact. There are other core reasons why your business might not be working out for you. Drawing from his own tech startup journey, Omar shares valuable insights on pivoting your business, navigating industry trends effectively, and the transformative potential of AI integration. You’ll walk away with a clearer understanding of achieving that elusive product-market fit, addressing customer pain points, and why making data-driven decisions is crucial for long-term success.

Let’s tackle these roadblocks together! Hit play up top and let’s delve into these pressing questions.

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MBA2440 3 Most Important Traits You Must Have To Succeed in Business Mar 11, 2024

Every successful businessperson in this world has these 3 traits. Do you have these traits? Uncover the key qualities that lead to success in business with Omar shining a light on what it really takes to thrive in business.

In this episode, Omar breaks down the three essential traits that form the foundation of business success. You’ll have to tune in to hear what they are. He lays it all out in a way that’s both enlightening and actionable.

Get ready to soak up some game-changing insights in an episode that’s gonna shake up your entrepreneurial journey. Don’t miss out – click play at the top of this page!

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MBA2439 How To Make a Million Dollars in Revenue in Your Business Mar 08, 2024

Did you know that it’s very possible for any business to hit $1,000,000 in revenue? Well, it sure is! Buckle up because in this episode, Omar teaches us what it really takes to reach that epic milestone. No fluff, just practical lessons and real-life examples to guide you along the way.

Learn the key strategies and milestones you need to hit that magical $1 million mark. Omar breaks it down, covering everything from offering killer products or services to rocking your marketing game and mastering your numbers for maximum profitability.

Whether you’re an entrepreneur, small business owner, or startup founder hungry for commercial success, this episode is a goldmine. So, don’t miss out – tune in and get ready to turbocharge your journey toward $1,000,000 in revenue! Click play at the top of this page!

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MBA2438 Q&A Wednesday: How do I increase my rates as a freelancer without losing business? Mar 06, 2024

Hey freelancers, listen up! Want to boost your rates without scaring off clients? Struggling to find that sweet spot between earning more and keeping your clients happy? Well, Omar’s got your back in this episode.

He’s diving into the nitty-gritty of making more cash as a freelancer without losing your clients. From tweaking your pricing strategy to showing your worth, he’s got some solid advice that works for all kinds of freelancers – whether you’re into consulting, design, coaching, or anything else.

It’s time to take your freelance hustle to the next level. If you’re itching to level up your freelance game and secure those bigger paychecks, don’t miss this episode – just tap the play button above!

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MBA2437 Hustle Culture & Why It’s Not So Bad Mar 04, 2024

Hey, ever heard of hustle culture? It’s all the rage these days, but not everyone’s on board. Wondering what Omar thinks about it? Well, today’s your lucky day! Join Omar as he dives into the whole hustle culture thing. He’s here to shake things up and show you why it might not be as bad as people make it out to be.

Omar’s all about challenging people’s perceptions and giving hustle culture a fair shot. With the stories he shares and down-to-earth advice, it might make you see entrepreneurship in a whole new light. Whether you’re hustling in the business world or just looking for some motivation, this episode’s got you covered.

So, if you’re ready to learn the real deal about hustle culture and pick up some killer strategies for crushing it in business without burning out, hit that play button above.

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MBA2436 Your Only Goal In Your First Year of Business & How to Achieve It Mar 01, 2024

When you start a business, do you have a first-year goal? Are you feeling overwhelmed with the countless tasks and decisions that come with starting a business? Do you struggle to find clarity and direction in the midst of it all? If so, you’re in for a treat with today’s episode. Omar is here to provide you with a concrete strategy to set a goal in your business’s first year.

In this episode, Omar will unveil the magic number every business owner should strive for in their first year and break down the essential steps to make it a reality. You’ll gain a clear roadmap and actionable strategies that will help you not just survive but thrive in the competitive world of business.

Ready to gain clarity, focus, and practical strategies to propel your business forward? Say no more. Join us as we equip you with the tools and knowledge to set yourself up for your first year in business. Don’t miss out on this episode. Click play at the top of this page!

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MBA2435 Q&A Wednesday: How do I increase my email offer sales conversions? Feb 28, 2024

Are you looking to boost your email offer sales conversions for your business? Do you want to learn practical strategies to maximize your email marketing efforts? Are you looking to drive more sales? In this episode, Omar shares his expertise on increasing email offer sales conversions, providing valuable insights and actionable tips for improving your email marketing funnel.

Omar explains the importance of recognizing various consumer email behaviors and tailoring your content to effectively engage your audience. From warming up your audience with valuable content to implementing real scarcity and deadlines, Omar reveals powerful strategies that have boosted his sales conversions threefold.

Tune in to discover how to analyze your email marketing funnel, identify bottlenecks, and make impactful tweaks that significantly enhance your sales conversions. Click play on your favorite podcast app or at the top of this page, and get ready to revolutionize your email marketing game!

Show Links

MBA2425 Extended Interview: Noah Kagan – How to Launch a Million Dollar Business This Weekend

Deadline Funnel

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MBA2434 How to Think Big and Act Small Feb 26, 2024

Ever thought about how you can grow your business without burning through your budget? Can you achieve significant business growth by taking small, incremental steps? Join Omar as he uncovers the strategies to think big and act small, with real examples, paving the way for success without breaking the bank.

In this episode, Omar delves into raising your standards, thinking big, and implementing these strategies in a smart and cost-effective manner. Drawing inspiration from his own entrepreneurial journey and one of the most successful product launches, Omar paints a vivid picture of raising your standards, thinking big, and executing your vision—all while staying within your budget.

Don’t drain your resources. Let’s turn those big ideas into actionable strategies without blowing your budget! Tap play on your favorite podcast app or at the top of this page and embark on this transformative learning journey

Show Links

Apple – Don’t blink

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MBA2433 Why I Changed My Social Media Strategy Feb 23, 2024

Are you tired of feeling overwhelmed by the demands of maintaining a strong social media presence across multiple platforms? Have you ever wondered if there’s a simpler, more effective approach to growing your audience and reaching your business goals through social media?

In this episode, Omar reveals his personal journey of redefining his social media strategy. He discusses the challenges he faced with managing various social media platforms, and his pivotal decision to focus his efforts on just one platform. Omar shares the platform he chose, the content strategy he implemented, and the exciting results he achieved in a relatively short time frame.

If you’re one of those entrepreneurs who struggle with growing their presence on many different social media platforms, then this episode is for you. Transform your social media strategy by focusing all your energy on a platform that you love. Let’s refine your approach to social media and drive real impact for your business. So, grab your earbuds and join us as we explore the power of focused, strategic social media management. Click play at the top of this page.

Show Links

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MBA2432 Q&A Wednesday: Am I too conservative to be an entrepreneur? Feb 21, 2024

Are you hesitant to take risks in your entrepreneurial journey? Do you find yourself agonizing over every decision, big or small, for fear of making the wrong choice? If so, you’re not alone. Many entrepreneurs face the challenge of balancing calculated risk with caution.

In this episode, Omar delves into the question posed by Brenda: “Am I too conservative to be an entrepreneur?” Omar shares his personal experiences and valuable insights on navigating the risks and decision-making processes in entrepreneurship. Omar addresses the common dilemma of being too cautious in entrepreneurship. With over 20 years of business experience, Omar provides practical advice on embracing calculated risks, making swift decisions, and learning from experiences.

Let’s explore the importance of taking action to move forward in business. Otherwise, we’ll be at a standstill. If you’re ready to overcome your hesitations and take your entrepreneurial journey to the next level, tune in to this episode. Click play on our player above!

Show Links

Jim Rohn’s YouTube Video about taking risks

Jeff Bezos on how to make decisions

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MBA2431 Must Read: The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga Feb 19, 2024

Ever wondered how your personal wellbeing could impact your business success? Are you ready to discover the mindset shift that can transform not only your business, but your entire life? Here’s a thought-provoking book that explores the connection between inner peace and business performance.

Join Omar as he delves deep into the insights and takeaways from this incredible book, “The Courage to Be Disliked” by Ichiro Kishimi and Fumitake Koga. Learn how this book can help you achieve inner peace, understand what is truly bothering you, and make a difference in your business. Discover the power of courageous individuality, self-acceptance, and continuous growth as Omar breaks down the key lessons from the book and how you can apply them to your own life and business.

Ready to discover the courage to be disliked and unlock the transformative power of this mindset shift? Tune in to today’s episode to learn how you can pave the way for personal and professional growth, make clear decisions, and enjoy the journey of entrepreneurship. Don’t miss out on this insightful episode; click play up top and listen now!

Show Links

The Courage to be Disliked by Ichiro Kishimi and Fumitake Koga
Get the book from Amazon

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MBA2430 Just Show Up! Feb 16, 2024

Are you struggling to build your business or maintain consistency in your efforts? Do you wonder why some entrepreneurs seem to effortlessly succeed while others flounder?

In this episode, Omar shares the power of just showing up. With over 20 years of entrepreneurship experience and a track record of helping thousands of business owners, Omar outlines three crucial rules for achieving success by simply being present and consistent in your business endeavors. Discover the three fundamental tenets of just showing up that can transform your business’s trajectory. By adhering to these essential rules, you can bolster trust, credibility, and success in your business.

Tune in to discover how the simple act of showing up can make a huge impact in your life and business. The rewards of just showing up are limitless. So take the leap, show up, and watch your potential unfold. Click play at the top of this page!

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MBA2429 Q&A Wednesday: How do I deal with haters that say we need more diversity? Feb 14, 2024

How important is diversity in business or events? What if your business lacks diversity and gets a lot of hate for it? How can your business effectively respond to criticism regarding the absence of diversity in its operations or events, and what steps can you take to actively promote and incorporate diversity?

In this episode, Omar delves into the topic of handling criticism and enhancing diversity within your business. Omar also provides practical tips and insights on dealing with haters, stressing the importance of diversity, and offering constructive ways to address feedback. He shatters misconceptions and highlights the genuine value of embracing diversity in any setting. From improving products and services to broadening the audience reach, he breaks down the benefits of integrating diversity in business. Omar also shares actionable strategies for responding to criticism and engaging with feedback effectively, empowering listeners to convert haters into allies.

Transform your approach to feedback and diversity within your business. Whether you’re facing similar challenges or striving to create a more inclusive environment, this episode is a must-listen for every entrepreneur looking to reach new audiences. Don’t miss out – listen now and take the first step toward achieving a more diverse and prosperous business. Hit the play button above!

Show Links

Ozcon

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MBA2428 Must Read: Elon Musk by Walter Isaacson Feb 12, 2024

Do you ever wonder what it takes to become a larger-than-life entrepreneur like Elon Musk? What challenges did he face? What can we learn from his journey?

In this episode, Omar delves into the must-read biography “Elon Musk” by Walter Isaacson, sharing key takeaways and insights that will leave you riveted. Omar explores the in-depth research conducted by author Walter Isaacson, who shadowed Elon Musk for two straight years to bring to light the raw truth about this influential figure. Omar shares how his own opinion of Musk changed after reading the biography and offers valuable lessons entrepreneurs can apply to their own business ventures. Gain insights into Musk’s personal struggles, his innovative prowess, and the cautionary tale his life has become. This episode is a must-listen for anyone fascinated by the mind of the richest man on the planet today.

So, if you’re curious to discover the real story behind Elon Musk’s entrepreneurial journey and the lessons you can apply to your own business and career, click play above or on your podcast app right now!

Show Links

Elon Musk by Walter Isaacson
Get the book from Amazon

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MBA2427 How to Use Your Job To Start Your Business Feb 09, 2024

Are you currently employed but dreaming of starting your own business? Wondering how you can use your current job as a stepping stone to entrepreneurship? If so, then this episode is perfect for you!

In this episode, Omar shares invaluable insights on how you can leverage your job to gain the skills and experience necessary to launch your own business. From real-life examples to practical tips, you’ll learn how to use your time at work wisely to prepare for your entrepreneurial journey. This episode is packed with actionable advice that will empower and motivate you to start taking steps towards building your own business.

Is it possible to turn your job into a launchpad for your entrepreneurial dreams? Tune in to this episode and find out. Click play up top!

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MBA2426 Q&A Wednesday: How do I sell my first product with no email list or following? Feb 07, 2024

Do you struggle selling your products without an email list or social media following? Are you feeling lost without a platform to promote your offerings? Fret not, because in today’s episode, Omar is here to guide you through the process and provide practical solutions to this common entrepreneurial challenge.

Omar shares a variety of options for selling your first product without relying on an email list or social media following. Drawing from decades of business experience and timeless marketing strategies, he offers tips on utilizing tried and tested tricks to make your initial sale.

Tune in to the full episode to gain valuable strategies for selling your products effectively, even without an established following. Ready to make your first dollar? Tap the play button above!

Show Links

Rewardful

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MBA2425 Extended Interview: Noah Kagan – How to Launch a Million Dollar Business This Weekend Feb 05, 2024

Want to learn how to launch a million-dollar business this weekend? Can you actually create a thriving business with very limited time and resources?

In this extended interview, Omar dives deep into the extraordinary life and entrepreneurial journey of Noah Kagan, the brilliant mind behind AppSumo and the author of his new book, ‘Million Dollar Weekend.’

Join Omar as he uncovers the pivotal moments in Noah’s personal life that ignited his passion for entrepreneurship and set him on the path to launching million-dollar businesses. You’ll discover how Noah’s unique upbringing, his early exposure to success, and his unwavering tenacity shaped his approach to business. Unveiling his personal struggles and triumphs, alongside his insights into creating a thriving entrepreneurial mindset, this episode offers a powerful exploration of Noah Kagan’s remarkable journey and the game-changing principles outlined in his book.

Get ready to be motivated, inspired, and equipped with the knowledge and strategies you need to take your entrepreneurial journey to the next level. Don’t miss out on this incredibly valuable conversation with Noah Kagan – click play at the top of this page and start your path to entrepreneurial success!

Show Links

Million Dollar Weekend
Get the book from Amazon

Noah Kagan

Noah Kagan’s YouTube Channel

AppSumo

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MBA2424 Why People Hate Running Agency Businesses & How To Avoid The Headaches Feb 02, 2024

Want to know why many agency owners hate their business? Omar delves into the common reasons why a lot of owners end up frustrated and burnt out with their agency.

Managing people, dealing with talent wars, handling client expectations, and the constant pressure to maintain and acquire new clientele are some of the headaches that come with this type of business.

Luckily, Omar highlights the pitfalls but also provides a solution and the steps to take to ensure your agency runs smoothly, profitably, and headache-free.

Click play at the top of this page to learn actionable strategies to transform your agency business into a successful, sustainable venture.

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MBA2423 Q&A Wednesday: Why did you stop your coaching program? Jan 31, 2024

Is it time for you to stop offering a product or service in your business? Today’s lesson is a reminder that business decisions often require cutting ties – even with products or services we once cherished.

Omar candidly shares why he decided to stop offering the Mission Control program, emphasizing the importance of making business decisions that align with personal goals and values.

He shares the thought process behind pivoting business offerings and the strategic perspective that guides such decisions such as financial implications, time costs, and audience willingness to pay.

Whether you’re in a similar situation or just curious about the process, this episode is packed with valuable wisdom. Don’t miss out, click play at the top of this page!

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MBA2422 How Much Does Timing Matter in Business? Jan 29, 2024

Are you wondering if timing really matters in business? Can perfect timing turn a startup into a unicorn? Have you heard successful founders attribute their success to perfect timing?

In today’s episode, Omar explores the critical role of timing in business and shares real-world examples of when timing made or broke a business. From real-world examples, like Slack’s meteoric rise during the pandemic and Burberry’s missteps during the financial crisis, get ready to better understand the significance of market trends, technology evolution, economic climate, and more.

If you’re ready to gain valuable insights into the impact of timing on business success, tune in. Click play at the top of this page!

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MBA2421 How to Know if Your Business Will Succeed Jan 26, 2024

Are you an entrepreneur or aspiring to be one, but hesitant to start your own business because you’re unsure if it will succeed? Do you want to learn how to determine if your business will thrive before diving in, making the most of your time, effort, and investment?

In this episode, Omar presents a straightforward approach to assessing the potential success of your business. By defining what success means in a business context and breaking down essential factors like profitability and customer acquisition, he shares valuable insights that entrepreneurs need to consider when evaluating the sustainability of their ventures. With real-life examples and actionable steps, this episode equips you with the knowledge to anticipate and calculate your business’s success, enabling you to make informed decisions and navigate your entrepreneurial journey with confidence.

If you’re serious about building a successful business, this episode is a must-listen. Don’t miss out on this powerful episode. Click play at the top of this page!

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MBA2420 Q&A Wednesday: Should I hire someone underqualified that has potential? Jan 24, 2024

Ever found yourself wondering whether to hire someone with loads of potential but not quite the qualifications you’re looking for? Is it a smart move to bring on an under-qualified candidate with a ton of upside?

It’s a tricky decision to hire under-qualified talent and there are risks and rewards involved. That’s why Omar’s bringing in some real-life stories to give you a clear picture of what to consider when faced with a potential hire who’s a bit of a wildcard. Plus, he’s throwing in some tried-and-true tips for creating a probation plan to test the waters and ensure a good fit for your team.

Get ready to gain a fresh perspective on weighing qualifications against potential and walk away with the confidence to make the best (and smarter) choices for your business. It’s a must-listen, so open up your favorite podcast app and tune in. Click Play at the top of this page!

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MBA2419 What is Branding Anyway and How to Do It Right Jan 22, 2024

Have you ever wondered what branding really means and how you can leverage it to propel your business forward? If you’ve felt lost in the sea of advice and buzzwords surrounding branding, then you’re not alone.

Join Omar as he demystifies the enigma of branding, breaking it down into tangible and actionable insights that will revolutionize the way you approach business identity. Discover the real essence of branding and what it means in day-to-day operations. Unravel the key to creating a strong and memorable brand that stands out amidst the noise, reinforcing your business values and resonating with your audience on a profound level.

Gain practical wisdom on crafting an impactful brand identity that leaves a lasting impression. Let’s transform the way you approach your business identity. Click play at the top of this page!

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MBA2418 Why I Sold WebinarNinja and What I Learned Along The Way + Free Ride Friday Jan 19, 2024

Today’s episode is an exclusive peek into the journey and compelling story of why Omar and Nicole decided to sell WebinarNinja, after nurturing it into a powerhouse in the live video software arena over a span of 9 years.

Omar gets brutally honest as he shares the top 10 lessons he learned along the way, condensing nearly a decade of knowledge, skills, and insights into one powerful episode. From the challenges of starting the business to navigating the decision to sell and the bittersweet feeling that follows, Omar provides valuable lessons for entrepreneurs at every stage of their business journey.

As the episode unfolds, listeners are treated to Omar’s reflections on cash flow, the sacrifices and choices entrepreneurs must make, and the pivotal stage of recognizing the right time to sell. Remember, change equals growth, and embracing change is a fantastic opportunity for learning and personal development. Click play at the top of this page!

Show Links

ProProfs

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MBA2417 Q&A Wednesday: TikTok or YouTube? Which platform should I create content for? Jan 17, 2024

Are you torn between creating content for TikTok or YouTube? Unsure of which platform offers a better return on investment and can help you build a lasting audience?

Omar tackles this dilemma head-on in response to this week’s Q&A. He dives deep into the nuances of YouTube versus TikTok, providing a wealth of insights to help creators and businesses determine the most effective platform for audience engagement and brand growth. He explores the advantages of both platforms, shares his personal experiences, and provides a killer strategy for leveraging TikTok to grow your YouTube channel.

Whether you’re a content creator or a business looking to reach and convert a wider audience, Omar’s expertise and proven strategies will set you on the right path. Don’t miss out on this insightful lesson—click play at the top of this page!

Show Links

Mark Manson

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MBA2416 5 Things That Cause Businesses to Fail and How to Avoid Them Jan 15, 2024

Are you curious about the reasons why some businesses flourish while others struggle to gain traction? Have you ever pondered over the critical factors that can lead a business to failure and wondered how to safeguard your own venture from such pitfalls?

This episode is a goldmine of insights and actionable advice for entrepreneurs. By drawing from his extensive experience and real-world examples, Omar sheds light on the key challenges that can hamper business growth and success. Tune in so you can gain invaluable guidance on how to navigate these obstacles and fortify your business against potential pitfalls, paving the way for sustained growth and prosperity.

Get ready to arm yourself with the essential knowledge and strategies needed to overcome common business failures and chart a path toward long-term success in the ever-evolving entrepreneurial landscape. So, if you’re ready to unlock the secrets to building a resilient and thriving business, click play at the top of this page!

Show Links

Noah Kagan

MBA2404 – Business Breakdowns: Virgin Voyages – Re-inventing Cruising

True Classic

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MBA2415 How to Spend Less Time in Your Email Inbox in 2024 + Free Ride Friday Jan 12, 2024

Are you tired of spending endless hours in your email inbox? Do you want to reclaim your time and focus on growing your business instead?

In this episode, Omar shares valuable strategies on how to cut down the time you spend in your email inbox. These proven strategies are designed to liberate you from the shackles of your inbox, allowing you to channel your focus and energy towards business growth and scalability.

If you’re ready to take control of your email inbox and maximize your productivity in 2024, tune in and embark on a transformative journey to conquer your inbox woes. Click play at the top of this page!

Show Links

Richard Branson of Virgin Group

Amazon

TextExpander

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MBA2414 Q&A Wednesday: Are there any short term loan options to get us over a hump? Jan 10, 2024

Are you experiencing financial hurdles in your business and weighing the options for short-term loans to overcome the tough times?

In this episode, Omar tackles the challenge of needing a short-term loan to overcome a tight financial situation. He shares practical advice and alternative strategies to not only weather the storm but also create lasting changes to ensure business sustainability.

Running a successful business is no easy feat, but with the right guidance and strategies, you can navigate the challenges with confidence. Click play at the top of this page!

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MBA2413 Business Breakdowns: True Classic – A New E-Commerce Brand Stealing Ideas Jan 08, 2024

Today, Omar breaks down the incredible journey of True Classic, an e-commerce brand that has not only disrupted the market but also stolen ideas from other industries to become one of the fastest-growing brands, making over a quarter of a billion dollars in revenue in just a few years.

Omar uncovers the 5 compelling strategies they used to achieve such rapid growth and how you can apply these tactics to your own business. From their brilliant marketing and sales strategies to their exceptional customer service, True Classic’s journey serves as a true masterclass in leveraging practices from various industries.

Their success story is also a lesson in focusing on the MVP. With just one product, this clothing company nailed their offering and built a loyal customer base.

Join us as we explore the key takeaways from True Classic’s success and how you can implement them in your business to achieve remarkable results. Click Play at the top of this page!

Show Links

True Classic

Amazon

Disney

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MBA2412 Experts, Gurus, Mentors- How To Know Who To Trust Online + Free Ride Friday Jan 05, 2024

In an era where it’s easy to be inundated with promises of overnight success and secret formulas, it’s crucial to know who we can trust in our quest for business growth and success.

In this episode, Omar cuts through the noise and gets real about the untrustworthy characters in the online business world. From “experts” selling get-rich-quick schemes to “gurus” peddling their secret formulas, how can you know who to trust in the digital age? Drawn from over two decades of experience, Omar shares a set of rules to guide you in evaluating who to trust when it comes to your business education and professional growth.

If you’re navigating the online business landscape and want to make informed decisions about who to trust with your professional growth, click play at the top of this page!

Show Links

SaaS Academy

“I Will Teach You to Be Rich” by Ramit Sethi

“Buy Back Your Time” by Dan Martell

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MBA2411 Q&A Wednesday: How do I go from one client to replacing my job while working full-time? Jan 03, 2024

Are you currently working a full-time job but dreaming of transitioning into full-time entrepreneurship? You’re not alone.

In this Q&A Wednesday episode, we dive deep into the challenges facing entrepreneurs who are side hustling while working in a full-time job and offer creative solutions to bridge the gap between the two. Drawing from his personal journey of transitioning from a lengthy career in teaching to becoming a full-time entrepreneur, Omar offers valuable insights and practical advice to help navigate this pivotal phase of entrepreneurial endeavors.

Remember, becoming a full-time entrepreneur is a journey. Ready to take the leap of faith into full-time entrepreneurship? Click play at the top of this page!

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MBA2410 Must Read: Outlive by Peter Attia Jan 01, 2024

Happy New Year! As we embark on a new year, it’s the perfect time to prioritize our health and set the foundation for a successful and fulfilling year ahead.

In this episode, Omar shares a compelling must-read book recommendation that has the potential to not only transform your health but also positively impact your business. “Outlive” by Dr. Peter Attia resonates well with the start of the year as it emphasizes the importance of making investments in our health now, to live longer and better in the future.

Omar delves into the critical connection between your health and your business success. If you’re eager to make 2024 your healthiest and most successful year yet, add “Outlive” by Dr. Peter Attia to your reading list and click play at the top of this page!

Show Links

Outlive by Peter Attia

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MBA2409 How to Identify Your Ideal Customer + Free Ride Friday Dec 29, 2023

Your ideal customer is the key to attracting the right people to buy your products or services. Not everybody should be your customer, and understanding who your ideal customer is can make a significant difference in your business growth and strategy.

In this episode, Omar shares valuable insights on how to identify your ideal customer and walks us through the importance of understanding the customers who are not only able to afford your offerings but are happy to pay for the value you provide.

Remember, understanding your customers is vital to your business’s success. By gaining deep insight into your ideal customer, you’re poised to serve them with pride and consistency for years to come. Click play at the top of this page!

Show Links

Castmagic

Stripe

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MBA2408 Q&A Wednesday: How do I resolve disagreements with my co-founder? Dec 27, 2023

As many of us know, co-founding a business can be an incredibly rewarding, challenging, and dynamic journey. It comes with its fair share of disagreements, but they don’t have to be roadblocks.

In this episode, Omar shares his own experience of working with a co-founder for over 10 years and how they have navigated through disagreements effectively. From seeking common ground to evaluating upside versus downside, Omar’s practical advice provides a roadmap for addressing differences in opinion while maintaining a healthy and dynamic business partnership.

If you’re currently navigating disagreements with your co-founder or wish to equip yourself with valuable strategies for future challenges, click play at the top of this page!

Show Links

Relentless by Tim Grover

37Signals

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MBA2407 Must Read: Relentless by Tim Grover Dec 25, 2023

“Relentless” by Tim Grover unveils the mindset of top athletes like Michael Jordan, Kobe Bryant, & Dwyane Wade, and the learnings are a game-changer. Today’s must-read offers unique perspectives on what it takes to be a top performer, drawing from Grover’s extensive experience in elite athlete training.

Omar shares his key takeaways and thoughts on the book. While there are some points of disagreement, there are also valuable insights that every entrepreneur can benefit from.

Whether you’re an athlete in the game of business or simply seeking to elevate your performance as an entrepreneur, click play at the top of this page!

Show Links

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MBA2406 How to Prepare For a Successful 2024 + Free Ride Friday Dec 22, 2023

As we approach the end of the year, it’s the perfect time to start thinking about how we can set ourselves up for an incredibly successful 2024.

To assist you in this, Omar shares a remarkable episode that’s all about strategic planning and guidance on how to set the stage for a highly successful year. During this episode, you’ll discover the significance of determining one pivotal goal that will significantly influence your entire year.

Remember, meticulous planning is the linchpin to success, and with the right strategies at your disposal, 2024 holds ample potential to be your most remarkable year yet. Click play at the top of this page!

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MBA2405 Q&A Wednesday: How do I attract and retain top talent in a competitive market? Dec 20, 2023

Attracting and retaining top talent in a competitive market is a real challenge. Omar helps out a listener currently facing this challenge.

Drawing from his own experiences running a business for over two decades, Omar shares practical strategies and insights on creating an appealing offer for potential employees, optimizing the onboarding process, and fostering strong relationships within the team.

Remember, building a great team is essential for creating something bigger than yourself. Gain practical tips on creating a winning team that outcompetes the rest. Click Play at the top of this page!

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MBA2404 Business Breakdowns: Virgin Voyages – Re-inventing Cruising Dec 18, 2023

Today, we’re thrilled to dive into an exciting new segment here on the podcast: Business Breakdowns. We’re going to take an in-depth look at how Virgin Voyages reinvented the cruise industry and became a major disrupter in their highly competitive market.

Virgin Voyages, led by the visionary Richard Branson, dared to enter the competitive world of cruise lines, and despite launching in the midst of a pandemic, they have defied odds and emerged as a game-changer in the industry.
In this episode, Omar will uncover five compelling strategies Virgin Voyages utilized to transform the cruising experience and carve out their niche in a market dominated by giants like Carnival, Norwegian, and Royal Caribbean.

So stay tuned as we dissect the story of Virgin Voyages and explore how you can implement their innovative strategies in your own business journey. Click play at the top of this page!

Show Links

Virgin Voyages

“Blue Ocean Strategy” by W Chan Kim

“Zero to One” by Peter Thiel

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MBA2403 Courses vs. Communities. Which is Better for You? + Free Ride Friday Dec 15, 2023

Online courses have gained popularity because they can be created once and sold repeatedly. It’s like front-loading the work and reaping the benefits over time. On the other hand, communities offer a hybrid approach, combining access to content with accountability, guidance, and a sense of belonging. Communities are perfect for recurring memberships, ensuring steady income month after month.

In this episode, Omar outlines the factors you should consider when choosing between courses and communities. He’ll break down the pros and cons of both courses and communities and explore how online courses are easy to sell and maintain, while communities offer a more interactive and recurring membership model.
But which one is best for you?

By the end of this episode, you’ll have a clear understanding of which option suits your needs and how to effectively deliver it to your audience. Click play at the top of this page!

Show Links

Brian Dean

Guest Teacher – Stephen Key – How to Bring an Idea to Market Without Starting a Business

Arvid Kahl

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MBA2402 Q&A Wednesday: How do I grow my email list fast? Dec 13, 2023

Building a thriving email list is crucial for your online business. Whether you’re just starting out or have been running your online business for a while, it is important to have a robust email list that can drive sales and sustain your growth.

In this episode, Omar breaks down the exact strategies he used to dramatically increase his email list from just a few subscribers to hundreds per day. Omar emphasizes the importance of creating a compelling lead magnet. But it doesn’t stop there. Driving traffic to your lead magnet is equally crucial. Omar provides valuable insights on where to promote your lead magnet for maximum exposure.

If you’re serious about turbocharging your email list growth and converting leads into customers, click play at the top of this page!

Show Links

Lead Magnet Templates

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MBA2401 Guest Teacher- Ankur Nagpal – How Business Owners Can Save Money on Taxes Dec 11, 2023

Imagine if you could keep more of your hard-earned money by implementing some mind-blowing tax strategies. How would that impact your business?

Today’s guest teacher is Ankur Nagpal, the founder of Teachable, a popular online course platform. Today, Ankur is dedicated to helping business owners save money on taxes through his new venture, Carry. Ankur will share three mind-blowing strategies that business owners can use to save money on taxes. These strategies are based on Ankur’s personal experiences as a business owner, making them even more valuable and practical.
Whether you’re earning $100,000 or more in net income, planning to sell your business in the future, or working for yourself as a freelancer, Ankur’s tips will have you rethinking your tax strategy.

Remember, knowledge is power. Stay informed, continue to learn, and make sure to schedule regular consultations with your trusted financial expert to optimize your tax savings. Click play at the top of this page!

Show Links

Carry

Teachable

Special Gift from Carry for listeners of The $100 MBA Show

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MBA2400 How To Create Your Own Chat GPT + Free Ride Friday Dec 08, 2023

In today’s fast-paced business landscape, it’s crucial to stay ahead of the curve. And AI is the secret weapon that can give you a competitive edge. One incredible tool that’s making waves in the AI world is ChatGPT by OpenAI.

In this episode, Omar explains the recent announcements made by OpenAI, the company behind ChatGPT, including the ability to create a specific ChatGPT tailored to your niche and even how to sell it on OpenAI’s App Store.

But you might be wondering, how can you practically implement this technology in your business? Omar breaks it down for you, explaining the technical steps involved and even suggests outsourcing the work if you’re not tech-savvy. So, in conclusion, creating your own ChatGPT is within your grasp, click play at the top of this page!

Show Links

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MBA2399 Q&A Wednesday: Is being an influencer a good business model? Dec 06, 2023

Being an influencer is more than just a role, it’s a business mindset. As influencers continue to rise in popularity with the growth of social media and platforms like TikTok and YouTube, it is important to understand what being an influencer really means and how this translates into a business.

In this episode, Omar dives deep into the world of influencers, explores how they make money, and determines if it is a sustainable business model or just a pipe dream. Omar will discuss the role of influencers as media companies and how they create valuable content that attracts an audience. By understanding the dynamics of the influencer market, we can gain insights into why advertisers are keen to partner with them.

However, it’s important to note that being an influencer is not a job but rather a long-term commitment to building a media empire. If you’re considering becoming an influencer or simply curious about the business behind it, click play at the top of this page!

Show Links

The Hustle

HubSpot

Mr. Beast

“I will Teach You To Be Rich” by Ramit Sethi

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MBA2398 Must Read: Excellent Advice for Living by Kevin Kelly Dec 04, 2023

Excellent Advice for Living by Kevin Kelly is a refreshing blend of business wisdom, life lessons, and personal growth strategies. Kevin Kelly, a renowned creator and entrepreneur, shares 68 small pieces of advice that are both valuable and applicable not only to our businesses but also to our personal lives.

In this episode, Omar highlights some key pieces of advice from the book that are particularly relevant for entrepreneurs and individuals striving for success. He’ll explore the importance of continuous learning, the skill of filtering out unnecessary information, and the liberating truth that others are rarely thinking about us, as much as we think.

Whether you’re an aspiring entrepreneur or simply looking for guidance on how to live a more fulfilling and successful life, this episode is for you. Click play at the top of this page!

Show Links

“Excellent Advice for Living” by Kevin Kelly

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MBA2397 Why It Feels Like You Are Always Putting Out Fires + Free Ride Friday Dec 01, 2023

As entrepreneurs, we often find ourselves waking up to new problems and challenges that need to be solved. But why does this happen so frequently? And more importantly, what can we do about it?

In today’s episode, we dive deep into a common struggle that many business owners face – the constant need to solve problems. The answer lies in the nature of entrepreneurship itself. As business owners, we are constantly innovating, introducing new ideas, products, services, and marketing campaigns.

Omar shares his personal experiences and insights gained from successful entrepreneurs who have navigated similar situations. He will also share practical strategies for managing these fires more effectively, such as quickly identifying the problem, prioritizing necessary actions, and delegating tasks to team members or outside help.

So get ready to feel more in control of your business and learn how to turn fires into opportunities for growth, click play at the top of this page!

Show Links

Four Thousand Weeks by Oliver Burkeman

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MBA2396 Q&A Wednesday: How do I start a business while in a job? I have no time. Nov 29, 2023

Many of us dream of starting our own business, but finding the time and juggling responsibilities can often seem impossible.

As a former high school teacher who side-hustled for ten years before transitioning into full-time entrepreneurship, Omar shares his personal experience and offers valuable advice on how to make it work. Learn how he did it, so you can too!

In this episode, he’ll discuss strategies for time management, finding the hours you need to dedicate to your business, and making the most of that precious time.

Remember, success doesn’t happen overnight. So, if you’re ready to learn how to start a business while working a full-time job, click play at the top of this page!

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MBA2395 Must Read: Be Useful by Arnold Schwarzenegger Nov 27, 2023

In his book Be Useful, Arnold Schwarzenegger shares his seven principles for a fulfilling life – a life where you feel useful, content, and happy. Arnold Schwarzenegger’s life story is nothing short of incredible. From being an immigrant to becoming a bodybuilding champion, movie star, and even a governor, he has defied all odds.

In this episode, Omar dives deep into Schwarzenegger’s seven rules and how they can be applied to your business and personal life. More than just a book review, this episode provides practical business lessons derived from Arnold Schwarzenegger’s experiences and wisdom.

The best part is that Arnold Schwarzenegger narrates the audiobook, bringing his unique character and humor to the storytelling. So if you’re seeking inspiration and actionable advice to elevate your business, click play at the top of this page!

Show Links

Be Useful by Arnold Schwarzenegger

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MBA2394 How To Create an HR Department on a Budget + Free Ride Friday Nov 24, 2023

As your company expands, managing human resources becomes essential for maintaining organization and nurturing a positive team culture. However, building a dedicated HR department can be costly, especially when you’re just starting out.

In this episode, Omar shares the three key ingredients to creating a successful HR department on a budget. By implementing these three ingredients, you’ll be able to establish a simple yet effective HR system that will support your team’s needs and contribute to the overall success of your business.

Starting your own HR department doesn’t have to be complicated or expensive. So, let’s dive in and learn how to create an HR department that works, even on a budget. Click play at the top of this page!

Show Links

MeetEdgar

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MBA2393 Q&A Wednesday: Should I use AI for my blog post and site content? Nov 22, 2023

Artificial Intelligence (AI) has revolutionized many aspects of our lives, including content creation. However, when it comes to utilizing AI for your blog posts and website content, there are important considerations to keep in mind.

Omar shares tips and strategies on leveraging AI to optimize your content, create better blog posts, and enhance your website copy. While there are some concerns about AI-generated content not ranking well for SEO, Omar explains that when used properly, AI can actually help you achieve higher rankings and improve your readers’ experience.

If you’ve ever wondered whether AI is the right tool for your content creation needs, this episode is a must-listen, click play at the top of this page!

Show Links

ChatGPT

BARD

Neil Patel

Canva

Synthesia

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MBA2392 How to Find Your Niche in 3 Steps Nov 20, 2023

You may have heard the saying, “the riches are in the niches.” And it’s true. When you know exactly who your target audience is and what they’re looking for, you have the power to build a loyal customer base that is obsessed with your product or service.

In today’s episode, Omar breaks down the process of finding your niche into three simple steps that you can implement right away. By following Omar’s three-step process, you can define who you serve, stand out in your industry, and attract dedicated customers who resonate with your brand.

Remember, serving your niche audience will allow you to stand out, be highly competitive, and have an easier business to run. So let’s define your niche and start achieving the success you deserve, click play at the top of this page!

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MBA2391 How To Redesign Your Website + Free Ride Friday Nov 17, 2023

Your website serves as the primary platform for your business, and it’s crucial to optimize and enhance its design and functionality. While it’s common for entrepreneurs to start with a basic website to get the ball rolling, there comes a time when a redesign is necessary to keep up with the competition and provide a better customer experience.

In this episode, Omar shares valuable insights and tips on how to approach your website redesign effectively. He emphasizes the importance of good design and how it can significantly impact your business’s value and revenue. Also, Omar offers tips on finding a suitable designer and allocating the budget wisely between design and implementation.

So, if you’re ready to take your website to the next level and create a visually stunning and user-friendly experience for your customers, click play at the top of this page!

Show Links

Upwork

Freelancer.com

Dribble

Notion

Dieter Rams’ Ten Principles for design

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MBA2390 Q&A Wednesday: Should I do a Black Friday Sale? Nov 15, 2023

Black Friday is undoubtedly one of the biggest opportunities to make a sale and offer jaw-dropping deals to entice potential customers. However, it’s crucial to remember that amidst all the noise and countless offers, standing out can be a challenge.

In today’s episode, Omar will be diving into a question from Andrew, who runs a basketball training business and is wondering if he should do a Black Friday sale this year. Omar will discuss the pros and cons of participating in Black Friday sales, especially for businesses in their early stages.

Omar shares valuable insights on how to stand out amidst the noise and clutter, ensuring that your Black Friday deals make a significant impact on your sales and customer relationships. So, if you’re considering a Black Friday sale for your own business, click play at the top of this page!

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MBA2389 Must Read: On the Shortness of Life by Seneca Nov 13, 2023

As entrepreneurs, who often dedicate a significant portion of our waking hours to building and growing our businesses, it’s crucial to reflect on how we use our time.

In today’s episode, Omar introduces us to Seneca’s timeless book and its relevance to our business lives. “On the Shortness of Life” explores the concept of time and how we often squander our most valuable asset on trivial matters. This book, even though written centuries ago, offers timeless wisdom and lessons that can benefit entrepreneurs like you.

Omar dives into the insights and takeaways from this profound work. He’ll explore how to prioritize what truly matters, how to make the most of each moment, and why focusing on self-improvement and personal development is key to a fulfilling and meaningful life. Click Play at the top of this page!

Show Links

On the Shortness of Life by Seneca

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MBA2388 My Biggest Take-Aways from SXSW + Free Ride Friday Nov 10, 2023

Have you ever wondered what it’s like to attend South by Southwest (SXSW), one of the most exciting conferences in the tech, business, and entertainment world?

In the episode, Omar shares his experience attending the South by Southwest conference and what he learned from it. If you’re curious about the future of technology, business, and culture, this episode is a must-listen. Omar dives into topics like AI and how it will change the Internet, the booming economy of content creators, and the importance of diversity in all industries.

If you want to hear more about Omar’s SXSW experience and delve deeper into the key takeaways and explore their implications for your business and personal growth, click play at the top of this page!

Show Links

SXSW Conference & Festivals

SXSW Sydney

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MBA2387 Q&A Wednesday: Is blogging dead? Should I just focus on video content? Nov 08, 2023

Is blogging dead? Should you focus on creating more video content for social media instead?

In this episode, we dive deep into Fred’s question and explore the pros and cons of blogging versus video content. Omar explores the power of blogging in driving organic traffic to your website and the challenges of driving traffic through video content on platforms like Instagram and TikTok. Omar also provides tips on how to improve the quality of your blog posts and optimize them for maximum impact.

So, if you’ve ever wondered whether blogging is still relevant and if you should prioritize video content, click play at the top of this page!

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MBA2386 Guest Teacher – Matt McWilliams – How to Start and Scale an Affiliate Program Nov 06, 2023

Affiliate programs offer four major advantages over other forms of advertising. They allow you to make money before you spend it, as you only pay for performance.

In this episode, Matt McWilliams, a renowned affiliate expert who has worked with big brands and industry leaders such as Brian Tracy, Lewis Howes, Tony Robbins, and Kevin Harrington from Shark Tank. Matt will walk you through the process of creating your own affiliate program to promote your business. He also provides tips on how to reach out to potential affiliates using various methods such as email, social media, and even physical mail.

So if you’re ready to tap into the power of affiliates to drive more traffic, leads, and sales, and grow your business, click play at the top of this page!

Show Links

MattMcWilliams.com

Your First 100 Affiliates

How To Win Friends And Influence People by Dale Carnegie

How To Use Affiliate Leaderboards To Skyrocket Your Sales

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MBA2385 What’s Important is Difficult + Free Ride Friday Nov 03, 2023

We all have areas in our lives that are important to us, whether it’s staying healthy, building strong relationships, or achieving financial independence. And let’s face it, these things are not easy. They require effort, perseverance, and sometimes stepping out of our comfort zones.

But why is it that important things are often difficult? This episode uncovers the reasoning behind it, shedding light on the underlying value of tackling tough challenges. Omar shares his personal experiences, highlighting the connection between difficulty and importance. Each accomplishment he takes pride in has had its fair share of obstacles, struggles and perseverance.

Remember, in both business and life, the hard things are usually the most important. Click Play to learn at the top of this page!

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MBA2384 Q&A Wednesday: Do I need to be on social media? I hate it. Nov 01, 2023

Do you need to be on social media? It’s a question many of us can relate to, as social media can be overwhelming and have negative effects on our mood and overall well-being.

Social media isn’t everyone’s cup of tea, but it can be a powerful tool for your business success and personal brand. Omar shares his thoughts on whether being on social media is necessary in today’s business landscape. He discusses successful examples of individuals who have built brands without a social media presence and offers tips on how to navigate social media without succumbing to its negative effects on our mental well-being.

Omar also highlights some useful tools and strategies to help you maintain control over your social media usage. Remember, social media is a powerful tool for sharing your message, building your brand, and connecting with your audience. But it’s crucial to be in control of how you use it and ensure that you’re not being consumed by it. Click Play at the top of this page!

Show Links

Digital Minimalism by Cal Newport

The Diary Of A CEO by Steven Bartlett

BeTimeFul

AppBlock

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MBA2383 Must Read: The Diary Of A CEO by Steven Bartlett Oct 30, 2023

Are you someone who tends to prioritize your career over other aspects of your life? How can you strike a balance between your personal and professional priorities?

We’ll be exploring The Diary of a CEO by Steven Bartlett. This is not your typical business book. It’s a compilation of gems dropped by Steven Bartlett, sharing his learnings as a CEO from experts, industry leaders, and his own experiences. Omar dives into some of the standout takeaways from the book, exploring its powerful lessons and discussing why you should prioritize reading it too.

Get ready to discover powerful lessons on what to prioritize in life, how to differentiate yourself in a crowded market, and how to ensure your business stands for something meaningful and impactful. Click Play at the top of this page!

Show Links

Booking.com

Kayak

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MBA2382 How to Drastically Improve Your Online Course + Free Ride Friday Oct 27, 2023

Creating a successful online course is not as easy as it seems. Many of us put in a lot of effort and then hear crickets after launching.

Today, Omar will be sharing how you can avoid that and ensure that your course stands out. We’ll give you three key ingredients that will make your course stand out, making it easier for you to market, sell, and deliver your content to your students.

By incorporating three ingredients into your online course, you’ll significantly improve your chances of success. Click Play at the top of this page!

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MBA2381 Q&A Wednesday: Should I give my team a raise or invest in marketing? Oct 25, 2023

When you make some profit in your business, should you give a raise to your team members or invest the money in marketing? It’s a tough question, as both options have their benefits.

On one hand, investing in marketing can help grow your business and bring in more customers. On the other hand, rewarding your team and creating a better working environment can lead to an improved customer experience and product. In this episode, we explore the pros and cons of each option. Omar discusses the long-term commitment of giving raises to your team members versus the variable nature of marketing expenses.

Remember, as a business owner, the final decision lies with you. Our goal is to provide guidance and insights for you to make an informed choice. Click Play at the top of this page!

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MBA2380 How To Start Speaking on Stages Oct 23, 2023

If you’ve never spoken on stages before and feel unsure about how to get started, worry not! Omar shares his personal journey of how he got started with speaking engagements and gives valuable insights on what works and what doesn’t, as well as tips on how to put your best foot forward and make the most of your opportunities on stage.

Remember, speaking on stages can have a tremendous impact on your business and brand. So invest the time and effort to develop your speaking skills and seize opportunities to showcase your expertise. Click Play at the top of this page!

Show Links

Steal The Show by Michael Port

OmarZenhom.com

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MBA2379 How to Know If You Have Too Much on Your Plate + Free Ride Friday Oct 20, 2023

Do you ever feel like you have too much on your plate? Wondering if you’re just poor at managing your time or if there’s such a thing as having too much work? As entrepreneurs, it’s easy to feel overwhelmed, frustrated, and burnt out when juggling multiple tasks and responsibilities.

Omar explores the signs that indicate you may have taken on too much and provides practical solutions to help you regain control. He spent years exploring this very question, and is excited to share with you what he learned along the way. Spoiler alert: If you’re even asking if you have too much on your plate, chances are, you do. But worry not! Omar’s here to help you identify the issue and find effective solutions.

So, if you’re ready to redefine your workload and discover how to prioritize, delegate, and achieve more without sacrificing your well-being, click play at the top of this page!

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MBA2378 Q&A Wednesday: Should I attend SXSW or is it a waste of money? Oct 18, 2023

Conferences like South by Southwest (SXSW) can be quite costly, and it’s crucial to evaluate if it’s worth your time, money, and energy.

SXSW is a renowned conference and festival that covers three major areas: technology and innovation, gaming, and music and film. Many organizations, companies, and experts flock to this conference because it is known for presenting cutting-edge ideas and advancements in these fields.

In this episode, we’ll dive deep into how you can evaluate the value of attending such conferences and determine if they’re a worthwhile investment for you and your business. Conferences can be a game-changer for your business if you approach them strategically. Click Play at the top of this page!

Show Links

SXSW Conference & Festivals

SXSW Sydney

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MBA2377 How I Prepare to Speak on Stage at Conferences Oct 16, 2023

Public speaking is a powerful tool to establish authority, build your brand, and connect with a larger audience. It’s networking on steroids and it’s worth considering as a powerful tool for expanding your entrepreneurial horizons.

Omar has been honing his public speaking skills for over a decade, investing in coaches, training, and stage performance techniques. In this episode, he’ll walk you through his step-by-step process, from conceiving a presentation idea to delivering an impactful talk that resonates with your audience.

Whether you’re a seasoned public speaker or just starting out, these tips will help elevate your presentations and make a lasting impact on your audience. Click Play at the top of this page!

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MBA2376 How To Keep Depression Away When Running a Business + Free Ride Friday Oct 13, 2023

Running a business isn’t all sunshine and rainbows, and there will be tough times that can take a toll on your mental health. But in order to lead a successful business, it’s crucial to prioritize your own well-being.

In this episode, Omar will be sharing strategies that have helped him navigate through the challenges and stay mentally resilient. From taking it one day at a time to starting your day on a positive note, we’ll uncover practical techniques to preserve your mental well-being while staying focused on your business goals.

Remember, your business needs you, and taking care of your mental health is not only crucial for your own well-being but also for the growth and success of your business. Click Play at the top of this page!

P.S. This isn’t medical advice, so seek professional help if needed. If this episode brings up anything for you and you need further help or guidance, you can also check out these resources:

BetterHelp Online Counseling – private therapy anytime, anywhere
TalkSpace Online Therapy – Feeling better starts with a single message
Lifeline or Beyond Blue (Australia)

Show Links

Huberman Lab

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MBA2375 Q&A Wednesday: Should I build in public? Oct 11, 2023

Should you build in public? This trend of sharing the journey of building a business publicly has gained significant popularity, but is it the right strategy for everyone?

Omar shares his insights on the pros and cons of building in public. While it can be an effective marketing strategy, it may not be suitable for every business, especially those in highly competitive industries without a unique selling proposition.

If you’ve been curious about the building in public movement, or if you’re currently contemplating whether it’s the right strategy for your business, click play at the top of this page!

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MBA2374 How To Drastically Improve Your Business in 1 Hour Oct 09, 2023

Want to level up your business in just 1 hour? I know it sounds like a bold claim, but trust us, this exercise has been a game-changer for countless entrepreneurs, no matter how long they’ve been in business.

In this episode, Omar will guide you through a step-by-step exercise that will challenge you to think objectively about your business. And the best part? You can do it right now with just a pen and paper. We’ll focus on five key areas: finance, marketing, sales, product, operations, and team. For each area, Omar provides examples and strategies to help you identify areas of improvement and take action.

Remember, being honest with yourself is essential for this exercise to be effective. Imagine you’re buying this business and have the power to transform it into a market-dominating enterprise. Click Play at the top of this page!

Show Links

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MBA2373 The 3 Things You Must Spend on to Grow Your Business + Free Ride Friday Oct 06, 2023

As entrepreneurs, we often find ourselves wondering where we should invest our hard-earned money to ensure the growth and success of our businesses.

In this episode, Omar will share with you the three essential areas that require your financial attention in order to keep your business on an upward trajectory. Drawing from his own experience as the co-founder of WebinarNinja, Omar will reveal why investing in skills and knowledge is crucial for both you and your team. We’ll discuss how continuous learning and development can lead to better decision-making, hiring, and overall success.

So, whether you’re just starting your business or looking to take it to the next level, this episode will give you the guidance you need to make smart investments and ensure the growth of your business. Click Play at the top of this page!

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MBA2372 Q&A Wednesday: Should I hire to create a logo or create it myself? Oct 04, 2023

Should you hire a professional for your logo or do it yourself? This is an important decision that can have a significant impact on your brand’s identity and perception.

Omar personally experienced both sides of this decision – creating logos himself and hiring professional designers. In this episode, Omar will share with you the benefits of both options and help you make an informed choice for your own business.

A well-crafted logo can enhance your brand’s identity and leave a lasting impression. So if you’re torn between saving money and ensuring your logo represents your brand effectively, this episode is for you. Click Play at the top of this page!

Show Links

Upwork

Canva

Fiverr

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MBA2371 Extended Interview: How Greg Smith Grew Thinkific to a $150M Company Oct 02, 2023

Surviving tough times in business is an art. Discover how Greg Smith, the CEO of Thinkific, a $150M company grew Thinkific, survived tough times, and gained valuable insights along the way.

Sitting down to chat with Omar, Greg shares valuable insights and lessons learned along the way, emphasizing the importance of surviving tough times in business. He reveals the strategies he used to anticipate potential financial challenges and ensure the company’s survival.

There are a lot of takeaways from Greg Smith’s journey with Thinkific that provide valuable insights on navigating tough times, understanding customers at a deep level, and prioritizing customer success. Discover the strategies and mindset that have driven Thinkific’s growth. Click Play at the top of this page!

Show Links

Thinkific

Salesforce

The Flywheel Effect

The Hedgehog Concept

Business Made Simple by Donald Miller

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MBA2370 Should You Start a Brick and Mortar Business? + Free Ride Friday Sep 29, 2023

Are you tired of the online world? Thinking about starting a brick and mortar business? Brick and mortar businesses have been around for centuries, and for good reason.

In today’s episode, we tackle the question that many aspiring entrepreneurs ponder: “Should I start a brick and mortar business?” While online businesses have dominated the landscape in recent years, brick and mortar businesses still hold valuable advantages.

Let’s discuss the pros and cons, helping you make an informed decision. If you’ve been contemplating whether to start a brick and mortar business, click play at the top of this page!

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MBA2369 Q&A Wednesday: How long should I keep going before I quit? Sep 27, 2023

Should you quit your business if it’s not working out for you? Should you quit the pursuit of becoming an entrepreneur altogether?

Being an entrepreneur is a career, just like any other career. Sometimes, it’s necessary to switch companies or explore different opportunities within the same field. However, quitting the pursuit of entrepreneurship itself is a whole different decision.

Tune in to this episode for a candid and honest discussion about the decision to quit or keep going on your entrepreneurial journey. It’s time to get down to business and find the answers you’re looking for. Click play at the top of this page!

Show Links

Uber

Lyft

Pinterest

Snap

Zillow

Slack

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MBA2368 Must Read: Business Made Simple by Donald Miller Sep 25, 2023

On today’s must read, we’re diving into the book “Business Made Simple” by Donald Miller. What sets this book apart is Donald Miller’s conversational writing style, which feels as if he’s speaking directly to you. He provides real-world examples to illustrate complex concepts, allowing you to grasp and apply them in your own business ventures.

Omar explores the key takeaways and insights from Donald Miller’s book and discusses the importance of clear messaging in your business, how to effectively delegate and build a strong team, the significance of strategic planning, and tips for increasing productivity and efficiency. Click Play at the top of this page!

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MBA2367 Three Things That Make Your Business Way Easier + Free Ride Friday Sep 22, 2023

What are the three essential elements that can make your business run smoother and more profitable?

Omar shares his insights gained from his 20 years of experience running various successful businesses. In this episode, he’ll cover the three things that can make your business so much easier. These are key aspects that, if implemented, will save you time, effort, and make your entrepreneurial journey smoother.

Are you ready to make your business journey easier and more fulfilling? Don’t just take our word for it; Omar’s personal experiences from his 20 years in business to back up these insights. Tap the play button above!

Show Links

Disney

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MBA2366 Q&A Wednesday: What’s the difference between a CRM and an Email Marketing software? Sep 20, 2023

Are you confused about the differences between a CRM and an email marketing software? Are you wondering which one you need for your online business?

Whether you’re just starting out or looking to scale your business, this is a vital distinction to understand. In this episode, we’ll dive into the differences between a CRM and an email marketing software, as well as how to determine which one is right for you. It’s crucial not only to invest your money wisely but also your time and effort as you learn how to leverage these tools effectively.

Remember, selecting the right tools for your business should be based on your present needs and growth projections. Join us as Omar breaks down the definitions of a CRM and email marketing software, explores their purposes and functionalities, and discusses when it’s best to use each one in your business journey. Click Play at the top of this page!

Show Links

Intercom

Mailchimp

Shopify

You Can’t Hurt Me by David Goggins

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MBA2365 Must Read: You Can’t Hurt Me by David Goggins Sep 18, 2023

Whether in business or personal life, resilience and determination are crucial in achieving success. How can you develop mental toughness and resilience in business?

Omar shares his insights on the book “You Can’t Hurt Me” by David Goggins. Omar initially resisted reading this book due to Goggins’ intense persona but was pleasantly surprised by its inspirational content. This book is a memoir that chronicles Goggins’ incredible journey of overcoming adversity after adversity, and how he developed relentless self-discipline, mental resilience, and an unstoppable spirit to conquer anything that comes his way.

Learn how to embrace suffering, develop mental resilience, set ambitious goals, and eliminate excuses to achieve personal and business success. Find out why this book has sold over 5 million copies and discover the lessons that can transform your mindset and drive you to conquer any challenge that comes your way. Click Play at the top of this page!

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MBA2364 Why You Shouldn’t Follow Highly Successful People + Free Ride Friday Sep 15, 2023

As entrepreneurs, we often idolize highly successful individuals and aspire to emulate their achievements. We’re often encouraged to emulate those who have achieved great success.

Omar believes that blindly following in their footsteps may not be the best path for everyone. Omar explains why seeking balance and fulfilment in all areas of your life should be a priority. As you’ll find out, the extreme dedication and obsession of highly successful individuals, often comes at a high cost. From their relationships to their health, many sacrifices are made in the pursuit of greatness. But is this really the life we want for ourselves?

Tune in for a fresh perspective on achieving success on your own terms, this lesson could unlock for you new possibilities for a more fulfilling and well-rounded life. Click Play at the top of this page!

Show Links

Quincy

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MBA2363 Q&A Wednesday: Should I launch my app without knowing how to monetize it? Sep 13, 2023

Can you launch your app without knowing how to monetize it? It’s not uncommon for passionate entrepreneurs to want to dive headfirst into bringing an app idea to life.

The excitement of creating something innovative can sometimes overshadow the importance of having a solid monetization strategy. While it’s understandable to be eager to launch your app, it’s essential to first consider how you will make money from it.

Omar dives into the importance of having a monetization strategy from the start and how it can impact the success and viability of your product. So, if you’re in the process of building an app, click play at the top of this page!

Show Links

Facebook

Strong App

80/20 Rule by Richard Koch

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MBA2362 Guest Teacher – Tommy Mello – How to Grow and Scale a Business from the Ground Up Sep 11, 2023

What are the key factors to consider when building a successful business from scratch? How can you achieve rapid growth and scalability?

In today’s episode, we have a phenomenal guest teacher, Tommy Mello, sharing his expertise on how to grow and scale a business from the ground up. Tommy is a self-made multimillionaire who has built a $220 million business with over 700 employees in the garage door repair industry. His journey from starting with nothing to creating a highly successful business is truly inspiring.

In this episode, Tommy dives deep into the most important strategies and lessons he has learned along the way. As he shares his insights, you’ll discover practical tips and actionable advice that will help you take your business to new heights. Whether you’re a small business owner, an aspiring entrepreneur, or someone looking to take their existing business to the next level, this episode is a must-listen. Click Play at the top of this page!

Show Links

A1 Garage Door Service

The Home Service Expert

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MBA2361 How to Work While Away on Business The Smart Way + Free Ride Friday Sep 08, 2023

Can you effectively work while travelling for business and not sacrifice focus and productivity? A common challenge many entrepreneurs face is working while away on business trips.

We’ve all been there, feeling overwhelmed and guilty for not being fully present at conferences or meetings. Omar shares his personal experiences and insights on how to work smarter and more efficiently while travelling for business. He learned the hard way during a conference in Las Vegas when his workload seemed to follow him everywhere.

Remember, success is not about working harder, but about working smarter. Click play at the top of the page to explore strategies to ensure productive business trips.

Show Links

MicroConf

Basecamp

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MBA2360 Q&A Wednesday: Is it better to sell high ticket or low ticket offers when getting started? Sep 06, 2023

When it comes to choosing between low ticket or high ticket offers, there’s no one-size-fits-all answer. It depends on your specific situation and what motivates you as an entrepreneur.

Many experts argue that starting with high ticket offers can be more beneficial in terms of generating sustainable income. In this episode, we’ll dive into the advantages and considerations of both high-ticket and low-ticket offers, examining which approach might be more suitable for you when you’re still building your customer base and establishing your business.

So if you’re ready to uncover the best approach for selling high-ticket or low-ticket offers when starting out, let’s get down to business! Tap the play button above!

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MBA2359 Must Read: 80/20 Rule by Richard Koch Sep 04, 2023

So, what exactly is the 80/20 Rule? It’s a concept that highlights how focusing on a few vital inputs can generate the majority of your results. In other words, 20% of your efforts will deliver 80% of your outcomes.

Omar dives into the transformative power of the 80/20 Rule, as explained in the book The 80/20 Principle by Richard Koch. This principle can revolutionize your efficiency, effectiveness, and overall success in business and life.

Let’s break down the 80/20 Rule, explore its historical roots, its relevance in the digital age, and most importantly, how you can practically apply it to your business. Plus, we’ll explore resource allocation, leveraging your strengths, and making strategic decisions based on the 80/20 Rule. Click Play at the top of the page!

Show Links

80/20 Rule by Richard Koch

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MBA2358 What I Learned Running My Annual Conference OZCON in 2023 + Free Ride Friday Sep 01, 2023

No matter what type of business you run, building an audience and becoming an authority in your industry is crucial. By hosting events, you can position yourself as a leader and create a remarkable experience for your participants and attendees.

In today’s episode, Omar will be sharing his experience running the annual conference, OZCON, in 2023. Join as we take you through what worked, what didn’t, and the valuable lessons learned from organizing this event.

Running events, whether big or small, is one of the most underrated ways to grow your business, your audience and your network. Particularly now, when people are craving genuine connections more than ever, offering a unique event experience is an opportunity to stand out as a tastemaker and authority in your industry. So, if you’ve ever considered organizing your own event or want to learn from Omar’s experiences, this episode is for you. Click Play at the top of the page!

Show Links

Angela Henderson

OZCON

New Media Expo

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MBA2357 Q&A Wednesday: Hiring in the Philippines: What are the pros and cons? Aug 30, 2023

Have you considered hiring remote workers from the Philippines? What are the pros and cons of hiring in the Philippines?

Hiring in the Philippines offers incredible opportunities, and we personally recommend considering Filipino talent for your business. Having hired and worked with Filipino team members for the past nine years, Omar provides the transparent, honest truth about the pros and cons of this hiring approach.

Remember, understanding the pros and cons of any hiring decision is crucial for long-term success. If you want to learn more about unlocking the potential of hiring in the Philippines, make sure to tune in. Click Play at the top of the page!

Show Links

10x Is Easier Than 2x by Dan Sullivan

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MBA2356 Must Read: 10x Is Easier Than 2x by Dan Sullivan Aug 28, 2023

How is achieving tenfold growth more achievable than just doubling your business? What if it’s actually easier to achieve tenfold growth in your businesses than just doubling it?

Dan Sullivan’s 10x Is Easier Than 2x, challenges the conventional mindset of gradual progress and encourages us to think bigger. He provides valuable insights and strategies to shift our thinking and achieve exponential growth. But be warned, this book is a real mind-shifter and might confront some of our long-held beliefs about business growth.

We will dive deep into the core ideas of the book and explore key takeaways that will have a lasting impact on your business. These concepts will revolutionize the way you approach business growth and propel you towards achieving remarkable outcomes. So, get ready to expand your thinking and discover why 10x is truly easier than 2x. Click Play at the top of the page!

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MBA2355 How To Follow Up with Clients Without Being Annoying + Free Ride Friday Aug 25, 2023

As entrepreneurs, we understand the importance of building strong relationships with our clients. It’s not just about making the sale, but also about providing value and support along the way. But how do you follow up without feeling spammy or a pest?

Effective follow-up is an opportunity to demonstrate your reliability, trustworthiness, and commitment to helping your clients achieve their goals. Omar shares insights from his own experience as he explains the dos and don’ts of follow-up. Whether you’re a solopreneur or a larger company, the strategies discussed can be applied to any scale and across various communication platforms.

Remember, building genuine connections and being authentic in your communication are key to your success as an entrepreneur. Click Play at the top of the page!

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MBA2354 Bonus Episode- Introducing Real Good Podcast Season 5 Aug 23, 2023

Today, we’ve got a little something extra for you. We’re back sharing another episode of a podcast called Real Good by US Bank as they kick off Season 5.

This episode also takes us on a journey through the themes of the past seasons and gives us an exciting preview of what’s to come this season. We’ll get a sneak peek into the upcoming conversations that tackle cultural shifts, equality, and personal challenges with decision makers.

You’ll learn about the power of diverse perspectives and truthful conversations, even when there’s disagreement, as the path to achieving better outcomes. You’ll also get insight into the importance of trust, grace, and empathy in building bridges and improving communication. Real Good seeks to tell stories of people putting in the work and shows that while the world is an imperfect place, there are people out there trying to make it better. Click Play at the top of the page! We’re sure, you’ll love it!

Show Links

Real Good Podcast

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MBA2353 Q&A Wednesday: How do I spend my limited marketing budget? Aug 23, 2023

As entrepreneurs, every dollar counts. Marketing can make or break a business, but what if you don’t have a huge budget to play with?

Omar shares valuable insights and strategies on how to spend your limited marketing budget wisely. Whether you’re a beginner or an experienced marketer, Omar’s advice will help you stretch your limited budget further and see real ROI.

Remember, starting small doesn’t mean your results will be small. By experimenting with a conservative budget, you can learn and minimize potential mistakes. As you gain experience and refine your strategies, your marketing budget will become even more effective. Click Play at the top of the page!

Show Links

Laurel Portie Coaching Program

Die with Zero by Bill Perkins

ChatGPT

Jasper.ai

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MBA2352 Must Read: Die with Zero by Bill Perkins Aug 21, 2023

Are you ready to challenge your perspective on wealth and money? Get ready to broaden your entrepreneurial mindset and discover the power of creating memories instead of more zeros in the bank.

Die with Zero by Bill Perkins is not your typical money management guide. It unveils a thought-provoking concept that encourages readers to reassess their approach to wealth accumulation and ultimately embrace a life filled with incredible experiences.

Omar explores who would benefit the most from reading this book and, most importantly, how to apply the book’s principles in both life and business. Click Play at the top of the page!

Show Links

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MBA2351 Why Chasing Home Runs is a Bad Idea + Free Ride Friday Aug 18, 2023

We often believe that success comes from one big, game-changing idea or business. But here’s the reality: slow, incremental growth is the true key to long-term success.

Have you ever wondered why some businesses skyrocket to success seemingly overnight, while others struggle to gain traction? In this episode, we debunk the myth of the “home run” and how focusing on slow, steady growth is the key to building a sustainable business.

Remember, success in business is a marathon, not a sprint. Building multiple successful businesses doesn’t just happen overnight. Click Play at the top of the page!

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MBA2350 Q&A Wednesday: How do I grow my newsletter? Aug 16, 2023

Did you know that businesses can sell for millions of dollars based solely on the strength of their newsletter? It’s true! Attention is a precious commodity, and having a newsletter with engaged subscribers is like holding gold in your hands.

But how exactly do you go about growing your newsletter and increasing subscribers? It’s not as simple as sending out a few emails and hoping for the best. Today, Omar will be sharing practical strategies and focused efforts you can implement to take your newsletter to new heights.
Don’t miss out on this opportunity to master the art of newsletter growth! Click play at the top of the page.

Show Links

Exploding Topics

Facebook Lead Ads

Zapier

Upviral

Gather

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MBA2349 Guest Teacher – Kim Rittberg – How To Go From Professional To Thought Leader With Video – No Pointing or Dancing Needed Aug 14, 2023

Are you a professional looking to establish yourself as a thought leader in your industry using the power of video? Being on video makes you easier to find and differentiates you as a speaker or expert.

In this episode, guest teacher, Kim Rittberg, shares her invaluable insights on how to go from being a professional to a thought leader using the power of video. And the best part? No pointing or dancing required!

Discover how videos can enhance your personal brand and establish you as an expert. You’ll also learn how video marketing can improve your communication and public speaking skills, opening doors to speaking engagements, virtual events, and attracting clients and leads. You’re going to love this guest lesson. Click Play at the top of the page!

Show Links

www.kimrittberg.com

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MBA2348 How To Easily Leverage AI to Grow Your Business + Free Ride Friday Aug 11, 2023

How can AI tools help improve productivity and efficiency in your business? We’re diving into the world of artificial intelligence and showing you how you can easily leverage it to grow your business.

AI is like having a fast and smart assistant that can take care of various tasks for you. With examples ranging from replying to emails to creating sales videos, you’ll discover how AI can be a game-changer for your business. Omar also shares two AI tools that have been personally recommended.

But remember, tools are only as effective as our willingness to use them consistently. Don’t miss out on the amazing opportunities AI can bring to your business and unlock the secrets of leveraging AI effortlessly! Click Play at the top of the page!

Show Links

ChatGPT

Bard

Copilot

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MBA2347 Q&A Wednesday: How do I get better at holding my team accountable? Aug 09, 2023

Accountability is a crucial aspect of any successful team. As a leader, it’s important to set expectations and ensure that your team members are meeting them.

In today’s episode, we’ll look at various strategies and techniques to help you foster accountability in your team without micromanaging them. Omar highlights the importance of coaching and continuously improving team members. But how do you address accountability issues effectively? From practical group coaching sessions to one-on-one conversations, Omar provides strategies to tackle problems head-on.

The best part? As your team witnesses others being held accountable, they’ll learn and self-correct, building momentum and fostering a culture of excellence. Remember, leading and managing a team becomes easier over time. As you invest in your team’s development and nurture a strong company culture, you’ll see the desired results. Click Play at the top of the page!

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MBA2346 Must Read: Stumbling on Happiness by Daniel Gilbert Aug 07, 2023

Did you know that our minds play tricks on us when it comes to finding happiness? So what can we do to create our own happiness in life?

Stumbling Upon Happiness by Daniel Gilbert uncovers the human perception of happiness and how our minds can sometimes deceive us when it comes to finding what will make us happy. As we reflect on our childhood memories, we discover that simple activities like playing with friends, having dinner with family, or even watching TV brought immense joy.

Remember, happiness impacts not only our personal lives but also those around us – our customers, employees, loved ones, family, and friends. Let’s make our lives count and embrace the beautiful experiences life has to offer. Click Play at the top of the page!

Show Links

Stumbling on Happiness by Daniel Gilbert

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MBA2345 5 Mistakes to Avoid When Starting a Business in 2023 + Free Ride Friday Aug 04, 2023

Have you ever wondered what the biggest mistakes are when launching a business? Knowing what to avoid when starting a business in 2023 can help you understand common pitfalls and evade making costly errors.

As the well-known saying goes, ‘change is the only constant in life’. So when it comes to starting a business in 2023, Omar shares his expertise and real-life experiences on what not to do when starting today.

Remember, starting a business is hard work, but it gets easier as you gain traction. Challenges are positive signs of growth. Join us in this episode as we uncover the secrets to starting a successful business in 2023. Click Play at the top of the page!

Show Links

WebinarNinja.com

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MBA2344 Q&A Wednesday: What’s the best way to train new leaders in my business? Aug 02, 2023

As business owners and managers, developing and nurturing leadership skills is essential for growth and success.

In this episode, we’re sharing the strategies and techniques for training new leaders. From the importance of setting a strong example, to utilizing resources like books and online courses, we’ll leave no stone unturned in helping you build a team of effective leaders.

As a seasoned leader himself, Omar reflects on his own experiences and shares what worked and what didn’t in his leadership journey. So, if you’re ready to level up your leadership game and create a thriving team of future leaders, Click Play at the top of the page!

Show Links

Teaches Leading Winning Teams by Geno Auriemma

How to Win Friends & Influence People by Dale Carnegie

John Maxwell’s Leadership and Management Training

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MBA2343 Extended Guest Teacher Lesson: Ashley Gordon – How to create transformational coaching programs Jul 31, 2023

Are you a coach looking to create transformational coaching programs? As a coach, it’s not enough to just share information with your clients. How can you design coaching programs that truly make a difference in your clients’ lives? What are the key elements that contribute to a successful coaching journey?

Today’s guest teacher Ashley Gordon shares her expertise on how to create impactful coaching programs that truly transform lives. From creating a sense of community and camaraderie among students to avoiding common coaching mistakes, Ashley provides valuable insights and practical tips for coaches looking to take their programs to the next level.

Join us as we delve into the world of coaching and discover how to create programs that make a real difference. Click Play at the top of the page!

Show Links

The Quantum Coach Co

Quantum Coach checklist

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MBA2342 How to Create Your Content Marketing Strategy in 2023 + Free Ride Friday Jul 28, 2023

In today’s crowded and distracting online landscape, standing out with great content is crucial. Content marketing creates a machine that drives website traffic, attracts new email subscribers, builds relationships, and generates new customers. It’s a long-term strategy that can benefit your business for years to come.

But how do you create an effective content marketing strategy? We explore how this process compounds over time, resulting in a steady flow of leads and more customers. Ready to conquer content marketing? Click Play at the top of the page!

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MBA2341 Q&A Wednesday: How much time do I need to promote my webinar? Jul 26, 2023

Webinars are an incredibly effective method for selling products. They allow you to build trust with your audience while presenting your products in a personal and engaging way.

Think of webinars as the closest thing to a personal, in-person discussion and an essential part of the sales process. You might think that promoting your webinar as early as possible is the way to go, but guess what? The data proves otherwise. Overpromoting too far in advance can actually lead to lower attendance rates.

Join us for this episode as we dive deeper into webinar promotion strategies, including advanced warning, event reminders, and reinviting attendees. Remember that promoting webinars is not about hard-selling or asking for payment. It’s about providing valuable content and building relationships with your audience. Click the play button above!

Show Links

The Art of Profitability by Adrian Slywotzky

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MBA2340 Must Read: The Art of Profitability by Adrian Slywotzky Jul 24, 2023

Profitability is the lifeblood of any business. Without it, growth, success, and sustainability become difficult to achieve.

The Art of Profitability by Adrian Slywotzky dives into ways to increase profitability and the challenges that come with executing these ideas. We discuss various strategies and insights from the book that can help you prioritize and improve profitability.

Profitability is not just a metric; it’s a mindset. By prioritizing profitability, entrepreneurs can achieve the coveted gold star of success. However, many businesses, especially small ones, tend to prioritize growth, revenue, and vanity metrics over profitability. This book offers tough love and a reminder of the real essence of running a successful business. Click Play at the top of the page!

Show Links

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MBA2339 Should You Hire Through an Agency? + Free Ride Friday Jul 21, 2023

Hiring can be a time-consuming process that involves tasks such as creating job descriptions, interviewing, screening, and testing.

It’s not uncommon to have to sift through a large number of candidates before finding the right fit. Even a 30-minute interview can add up to several hours or even days of your time. Omar discusses the pros and cons of hiring independently versus using a recruitment agency. The agency model can be highly advantageous for startups and businesses, as it saves valuable time and effort in the hiring process, allowing for quick scaling up or down.

Hiring the right talent and building a strong company culture is crucial for business success. Whether you choose to do it independently or through an agency, take the time to find the best fit for your company. Click Play at the top of the page!

Show Links

Upwork

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MBA2338 Q&A Wednesday: I am about to give up. I’m working hard with no results. Can you help? Jul 19, 2023

Are you feeling frustrated and ready to give up on your business dreams? As entrepreneurs, we’ve all experienced moments of frustration, but it’s crucial to remember that success often requires us to adapt and make changes in our businesses.

Omar tackles a listener’s question who is facing a tough situation in his business and considering throwing in the towel. Running a business is not always smooth sailing. There will be challenges and roadblocks along the way. Remember the success story of Instagram? They started off with several features, but it was the focus on photo-sharing that truly propelled them to success. By recognizing what wasn’t working and doubling down on their successful feature, they turned their fortune around.

Change is necessary for growth. Gain insights on pivoting your business and finding your sweet spot. Click Play at the top of the page!

Show Links

Instagram

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MBA2337 Must Read: The Ultimate Sales Letter by Dan Kennedy Jul 17, 2023

Are you ready to take your writing skills to the next level and generate a great income? We’ve got just the resource for you! Today, we’re diving into a must-read book that will teach you what you need to know about becoming a sales copywriting expert.

The book “The Ultimate Sales Letter” by Dan Kennedy, has been praised for its simplicity, practicality, and its ability to transform your sales copy game.

In today’s crowded business world, writing effective sales copy is essential. Whether it’s for emails, websites, videos, or any other form of communication, understanding the art of persuasion can make all the difference.

Often misunderstood as an “art form,” sales copy can be broken down to a mechanical process and this book provides amazing techniques and examples, making it super practical and easy to implement!

So, if you’re ready to harness the power of sales copy and possibly boost your income, be sure to check out this episode. Discover why “The Ultimate Sales Letter” by Dan Kennedy is a game-changer for entrepreneurs like yourself. Click Play at the top of the page!

Show Links

The Ultimate Sales Letter by Dan Kennedy

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MBA2336 How To Sell Subscriptions in Any Business in 2023 + Free Ride Friday Jul 14, 2023

Subscriptions are not just for companies like Netflix, Spotify, and Amazon Prime. They can provide stable income and build a loyal customer base for businesses of all types and sizes.

In this episode, you’ll learn about the best subscription models, how to incorporate them into your pricing or value metrics, and how to test and experiment with pricing to optimize revenue and customer value.

Selling subscriptions can be a game-changer for your business. With the right approach and experimentation, you can create a steady stream of income and build a loyal customer base. So why not embark on this fun project to enhance your offerings? Click Play at the top of the page!

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MBA2335 Q&A Wednesday: Should I join a co-working space or work out of a cafe? Jul 12, 2023

Are you struggling to be productive at home? It’s great that you’re recognizing the need for a change in your work environment. Being productive at home can sometimes be a challenge, and exploring alternative workspaces can make a world of difference.

You’re torn between an office space and a cafe, so let’s weigh the options. In this episode, Omar shares his personal experiences and recommendations for finding the perfect work environment.

Remember, choosing the right work environment is crucial for your productivity and success. Listen in and discover which option best aligns with your needs. Click Play at the top of the page!

Show Links

Linchpin: Are You Indispensable? by Seth Godin

WeWork

Regus

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MBA2334 Must Read: Linchpin by Seth Godin Jul 10, 2023

How can you differentiate yourself and become indispensable in a crowded market? Linchpin is an individual who is irreplaceable and creates exceptional value in their business or profession.

“Linchpin” by Seth Godin is not your typical business book filled with jargon and marketing talk. Instead, Godin takes a refreshing no-nonsense approach and emphasizes the importance of being indispensable in your field. It’s all about standing out, being fantastic, and making a significant impact in your business or profession.

Omar encountered this book six years ago. The impact it had on his entrepreneurial mindset has stayed with him, and he firmly believes it’s a must-read for anyone seeking personal and professional growth.

If you’re ready to become a linchpin in your field and take your professional journey to the next level, Click Play at the top of the page!

Show Links

Purple Cow by Seth Godin

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MBA2333 Why You Should Live Like Nothing Is Guaranteed + Free Ride Friday Jul 07, 2023

Life is unpredictable and circumstances can change in the blink of an eye. It’s essential not to take current success for granted, even if your business is experiencing growth.

In this episode, Omar emphasizes that current circumstances are not permanent and can change at any time. As your business experiences growth, it’s crucial not to take success for granted. Remember, factors beyond your skills and knowledge, such as the economy or global events can influence growth and the strategies of your competitors.

Living like nothing is guaranteed means understanding that nothing in life is certain, including success, health, wellness, and the people around you. It’s crucial to balance persistence with seizing opportunities. Click Play at the top of the page!

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MBA2332 Q&A Wednesday: I need a break but I can’t afford one. What do I do? Jul 05, 2023

Are you ready for a much-deserved break, but can’t seem to find the funds or time to make it happen? Common challenge that many entrepreneurs and business owners face is needing a break but feeling constrained by time and finances.

Personal well-being has a crucial role in achieving business success. Taking breaks is essential to avoid burnout and make better decisions. You can recharge without spending a ton of money or time. Breaks don’t have to break the bank! It’s all about getting creative and exploring budget-friendly options.

Speaking of recharging, Omar shares his personal experience of taking a relaxing break. As business leaders, we must prioritize our personal well-being to achieve success. Taking breaks is not a luxury; it’s an essential component of sustainable productivity. So recharge, relax, and come back ready to serve your business and customers with renewed energy. Click Play at the top of the page!

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MBA2331 Must Read: How To Get Rich by Felix Dennis Jul 03, 2023

Wealth isn’t just about hitting a specific number. According to Felix Dennis, the author of “How to Get Rich”, there isn’t much difference in lifestyle beyond a particular number (listen to find out).

In this Must Read book, Felix challenges the myths surrounding wealth and shares his personal journey to success. From comfortably poor to super rich, he defines wealth based on net worth and offers invaluable lessons along the way. But here’s the catch, folks: money can’t solve everything. Insecurities, relationships, and happiness? They require more than just piles of cash.

Omar delves into the stories Felix shares in the book, covering his successes, failures, mistakes, and the valuable lessons he’s learned along the way. Whether you’re an aspiring entrepreneur, looking to build wealth, or simply seeking a new perspective on money and success, this book provides valuable insights and inspiration. Click Play at the top of the page!

Show Links

How To Get Rich by Felix Dennis

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MBA2330 The Fastest Way For a Beginner To Be Successful in Business + Free Ride Friday Jun 30, 2023

In business, it’s about both “who you know” and “what you know.” “Who you know” provides opportunities and networking, but “what you know” is equally important.

As a beginner in business, networking is essential to meet people and build relationships. However, it’s important to approach networking with a spirit of generosity and adding value before asking for anything in return.

It’s equally important to have the necessary skills, knowledge, and mindset to be successful. Combining what you know with networking can help you become successful faster. Building knowledge in areas such as marketing, sales, and customer service can enhance your business success. The more you know and the more people you know, the greater your influence and chance of success. Click Play at the top of the page!

Show Links

New Media Expo

Podcast Movement

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MBA2329 Q&A Wednesday: How do I choose which side hustle to go all in on? Jun 28, 2023

As entrepreneurs, we need to be driven by the sense of accomplishment and pride that comes from putting something good out in the world. Doing something we love or are passionate about is crucial to maintaining that drive over time.

This episode is all about practical advice on how to choose the right side hustle to focus on and strategies to make it successful and sustainable in the long term.

Success can mean different things to different people. For some, it’s making enough money to live comfortably, while for others, it might involve having the time for travel, hobbies, or exercising. Regardless of your definition of success, focus on the core activities that matter most in your business and consistently work towards making it successful.

Tune in to this episode to gain insights on how to make smart decisions and choose a side hustle that will lead to long term success. Click the play button above!

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MBA2328 Guest Teacher – Steven Mark Kahan – How to set in motion a modern digital marketing strategy & increase revenue growth Jun 26, 2023

The way buyers interact with businesses has changed. Buyers no longer want to interact with multiple car dealerships when buying a car, instead preferring to search online and conduct their own research. It is important to meet those changes and understand your customer’s language and needs.

Our guest teacher Steven Mark Kahan shares his expertise on modern digital marketing strategies to help increase revenue growth. Buyers now rely on digital content to make purchasing decisions, therefore, getting found online is crucial for digital marketing success.

Omar shared a tip on how to know what to offer, what to sell, and what language to use in marketing and sales which in turn will also help you create a better product.

Learn how to understand your customer’s language, what drives their buying behavior, and how to create superior content that converts leads into paying customers. Join us for actionable steps towards implementing a successful high velocity digital marketing program. Click Play at the top of the page!

Show Links

beastartupsuperstar.com

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MBA2327 Are You Optimizing For The Wrong Things in Your Business? + Free Ride Friday Jun 23, 2023

Are you optimizing for the wrong things in your business? It can be easy to focus on the wrong things in your business and lose sight of why you started in the first place. In this episode, we dive into the importance of planning and focusing on the right goals.

It’s essential to take a step back and evaluate whether the actions you are taking in your business are optimized for the goals you set out to achieve. By reflecting, setting clear goals, and prioritizing what you optimize for, you can build a financially viable business that aligns with your values.

Remember, you can only optimize for one thing at a time, so choose wisely! So, how do you choose what to optimize for?

Omar covers the different ways in which businesses can optimize for profit or growth and the risks involved in each strategy. Tune in to learn how to optimize your business for success. Click Play at the top of the page!

Show Links

Monday.com

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MBA2326 Q&A Wednesday: Should I raise my prices with inflation? Jun 21, 2023

Inflation affects businesses and consumers alike, and the decision to raise prices is a difficult one for many entrepreneurs. In this episode, we dive into the question of whether or not you should raise your prices with inflation.

It’s important to note that even successful companies like McDonald’s would go out of business if they continued to sell their products at extremely low prices. High inflation rates have been observed in some countries in the last year, putting companies under pressure and leading to layoffs. Increasing prices once a year can help bridge the gap between costs and margins for businesses.

While the decision to raise prices may be difficult, it’s a smart entrepreneurship strategy to recognize when your business needs to raise prices in order to stay afloat and to invest in the growth and improvement of your product or service.

In this episode, you will learn valuable insights on how to raise prices strategically and thoughtfully without alienating your customers. Whether you are facing financial pressure or looking for ways to invest in the growth and improvement of your business, this episode offers practical advice and actionable steps for boosting your bottom line. Listen in to learn how to raise prices effectively and ensure the continued success of your business. Click Play at the top of the page!

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MBA2325 Guest Teacher – John McKenna – How to leverage a virtual assistant to scale your business Jun 19, 2023

Are you struggling to keep up with the day-to-day tasks of your business, leaving you with less time to focus on growing your business? If so, then you don’t want to miss today’s Guest Teacher lesson with John McKenna on How to leverage a virtual assistant to scale your business.

John McKenna, CEO of Peachtree VA, shares his expertise on using virtual assistants to help grow your business, taking you through the process of how to hire them and delegate tasks effectively. To determine which tasks to delegate, business owners should conduct a time study, identify pain points, and keep a list of tasks they want to do more or less of.

Also Omar provides a simple method for business owners to determine which tasks to delegate by assigning a dollar value to each task.

Listen in to this episode for practical tips on delegating and scaling your business with the help of a virtual assistant. Click Play at the top of the page!

Show Links

Peachtree VA

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MBA2324 How To Plan a Successful MVP Launch + Free Ride Friday Jun 16, 2023

The first and most important lesson for new entrepreneurs: don’t try to create the “perfect” product or service. Instead, start with an MVP — a Minimum Viable Product you can improve on.

That’s how you find out for sure that your idea is worth investing more time and money in, while simultaneously building the foundation of your customer base.

An MVP is a basic version of your product that’s good enough to get the job done, and lets you solicit valuable feedback for how to perfect it. It’s all about smart resource management — sell a basic version, then let your product fund its own development.

Of course, an MVP launch is a different animal from the launch of a “finished” product or new feature.

Today, we’ve got a step-by-step game plan for your MVP launch. From sparking interest and marketing your MVP, to launching it and gathering that all-important real-world feedback, you’ll learn how to start your business in a smart, sustainable way that you can build on.

Take the guesswork out of designing the right product for your audience. Lower your own risk and investment into something that isn’t road-tested. Start small, and win big — Click Play at the top of the page!

Show Links

The $100 MBA Course

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MBA2323 Q&A Wednesday: How do I give my team confidence? Jun 14, 2023

It’s a common problem for newer and smaller teams: they have the goods, they have the skills, but they’re untested. Unproven. And they don’t trust themselves to make decisions on their own.

In business, confidence is earned. But it can also be fostered and cultivated by a great leader.

It’s Q&A Wednesday, and we’ve got a listener whose team is great at everything they do, but just can’t seem to believe in themselves enough to unleash their full potential. Can anything be done? If so, what actually works? Will people really believe it if you just tell them they’re awesome?

You can give your team confidence. Today, we explain how.

Whatever business you’re in, part of a founder’s job is to get the most from their team. A great deal of that will depend less on telling them what to do, and more on trusting them. In this episode, we share a few effective strategies for showing and telling your employees why they’re the best.

Give your team a few reasons to believe in themselves, and they’ll rarely let you down. Click Play at the top of the page!

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MBA2322 Must Have: Storyteller Tactics Jun 12, 2023

Struggle to write great copy? Hit a wall when you’re trying to craft that perfect email campaign or video script? We’ve got a tool that’ll help you find the perfect narrative and turn you into an ace copywriter.

…and no, they’re not a sponsor, and we’re not an affiliate. This thing just rocks.

Today is a rare “Must Have” product review of Storyteller Tactics.

Storyteller Tactics is a deck of cards, each one a surefire recipe for compelling copy. No more guessing games or writer’s block. These cards are like a “fast forward” button for creating engaging narratives for marketing and sales, using proven tactics to hook your audience and boost conversions.

If copywriting isn’t your thing (or even if it is), this product is invaluable.

Whether it’s social copy, persuasive email campaigns, or dynamic video scripts, Storyteller Tactics is your secret weapon for copy that resonates and drives action.

Learn how to use this incredible tool — and why you should. Click Play at the top of the page!

Show Links

Storyteller Tactics

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MBA2321 Why Retargeting Ads Are a Must if You’re Struggling With Sales + Free Ride Friday Jun 09, 2023

Hit a sales slump? Is the ‘Profit’ side of your Profit & Loss sheet looking less than ideal? The solution might be as simple as two words: Retargeting ads. These. Things. Work.

Today, we explain how.

In our experience, retargeting is an incredibly efficient, cost-effective way to create new customers and get the chance to turn them into lifers. In this episode, we unpack exactly how to set up and execute your campaigns — and give your business the momentum it needs.

With a little guidance, it’s easier than you might think.

You might think of retargeting as something for businesses with a lot of tech-spertise, or a lot of money. That’s not the case! Even with a minimal investment, you can see substantial returns. It’s not magic; it’s just basic, effective strategy.

Learn it now, and use it forever.

Hear the mechanics of retargeting, why it works, and how to tailor it for your business. We’ll provide the technical details, along with straightforward, actionable steps you can take the minute the episode ends. Your customers are out there, and retargeting can find them — Click Play at the top of the page!

Show Links

The $100 MBA Course

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MBA2320 Bonus Episode: You’re going to love My First Million Jun 07, 2023

Ever wonder how some of these wildly successful entrepreneurs did it? The ones who went from startup to “never worry about money again”? You’re not the only one, and there’s a new podcast you’re gonna love.

Today we’re sharing an episode of My First Million — a top 25 business podcast where Sam Parr & Shaan Puri brainstorm business ideas you can start tomorrow. Sometimes they bring on famous guests like Mr. Beast, Rob Dyrdek, Sophia Amoruso & Hasan Minhaj and get them to open up about business ideas they’ve never shared before.
In this episode, Shaan Puri and Sam Parr talk to Founder & CEO at ProfitWell, Patrick Campbell, about the billion-dollar quilting industry, using spy secrets in business, buying cheap debt, and a hostile takeover of a person.

If you like what you hear, search for My First Million in your favorite podcast app — like the one you’re using right now.

Learn how some of the best in business really think. Hear how seemingly improbable paths to wealth make perfect sense, if you can see what most people can’t. Get inspired — Click Play at the top of the page!

Show Links

My First Million Podcast

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MBA2319 Q&A Wednesday: My employee surprised me and just resigned. What do I do? Jun 07, 2023

For a small business owner, “I quit” can be a terrifying thing to hear, especially from a key player. But that’s exactly what one of our listeners is going through. Fortunately, we have some experience in this arena.

It’s Q&A Wednesday, and we’re helping this listener keep calm — and keep their business on track.

Sudden personnel loss is a problem, but not as much as being unprepared for it is. Quickly filling a crucial role and ensuring a seamless transition is never easy, but it’s way tougher when you don’t have procedures in place for the inevitable resignations and suddenly-necessary firings.

Fortunately, Omar’s been through this one. More than once. And he’s learned how to be ready for it.

Today, we explore how to effectively pass the torch to a qualified new hire, even on short notice. With a few strategies and policies, you can literally replace anyone if you have to, without your business missing a beat.

It’s not just about filling the role quickly — it’s about ensuring your new hire can absorb what they need to know to keep the wheels turning. It’s about ensuring continuity.

People come and go, and your business needs the agility to keep up. Learn how to get prepared, stay prepared, and be able to roll with the HR punches. Click Play at the top of the page!

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MBA2318 Must Read: The Psychology of Money by Morgan Housel Jun 05, 2023

Money is an emotion. While we like to think of wealth-building as a purely rational or strategic exercise, those who ignore the psychological component are at a disadvantage.

Today’s Must-Read explores how your heart & soul — not just your profit & loss sheet — impacts your ability to thrive in business.

The Psychology of Money by Morgan Housel isn’t your average entrepreneurship guide. It serves up high-impact insights on personal and business finance in bite-sized chapters and everyday language. But it’s not just about making money — it’s about understanding the deeply human factors that affect how we manage it: our life experiences, biases, fears, and attachments.

No one (seriously, no one) does business with just their rational mind.

Ever been baffled by someone else’s business decision? Housel’s book sheds light on the mysteries, breaking down how our subjective perceptions of money guide our financial moves, and demonstrating that almost anyone can make money, even if they lack financial advantages.

In other words, you don’t need a silver spoon; you just need the right mindset.

Embrace the emotional side of business, and you’ll make more rational decisions. Dive into the psychology of money, and come out richer on the other side. Click Play at the top of the page!

Show Links

The Psychology of Money by Morgan Housel

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MBA2317 Focusing on Marketing vs. Focusing on Product + Free Ride Friday Jun 02, 2023

Business is a tightrope: lean too far in one direction, and you’ll fall. That’s why every entrepreneur has to carefully balance producing and developing their product against marketing and selling it.

How do you know if you’re doing too much or too little of either?

Without sufficient marketing and sales, funds dry up, and you can’t ensure your product meets peoples’ needs. But if you neglect product development in favor of marketing and sales, all the marketing and sales in the world won’t save your business from an inferior offering.

So how can you strike the right balance?

Today, we dive into the dance between these two vital components. We’ll share insights on how to ensure harmony between product development and sales, and offer tips on how to tell if your business needs to shift in one direction or the other.

We’ll explore how to allocate your time, money, and resources, and how your balance of priorities should change at different stages of your business growth. Plus, we’ll share a few ways to improve your efforts in both areas.

Build a balanced business — Click Play at the top of the page!

Show Links

The $100 MBA Training Program

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MBA2316 Q&A Wednesday: Should I take on debt financing in my business? May 31, 2023

Ready for new funding? You don’t have to take on a loan or an investor. There’s an option that straddles the line between both: debt financing, or, as its proponents like to call it, “non-dilutive” funding.

Never heard of it? This is the episode for you. Heard of it, but not sure how it works? We got you.

It’s Q&A Wednesday, and one of our listeners needs to know if debt financing is the right move. Today, Omar explains exactly how it works. We’ll cover the advantages and disadvantages, the risks and potential rewards, and how to know if it’s a smart path forward for your own business.

It’s not a scam — but it’s also not right for everyone.

Debt financing can be a boon for certain types of businesses at specific stages of growth. That said, it’s definitely not a one-size-fits-all solution. Learn the fundamentals, hear the pros and cons, and decide if debt financing can work for you now or in the future..

Get the lowdown on this creative option, and see if it has potential for you. Click Play at the top of the page!

Show Links

Lighter Capital

Tractor Ventures

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MBA2315 Must Read: The Almanack of Naval Ravikant by Eric Jorgenson May 29, 2023

What is “wealth” anyway? With modern material comforts well beyond what even the most powerful monarchs enjoyed centuries ago, you’d think we’d all be feeling pretty rich. Yet the goalposts of what defines wealth keep moving.

So how do you actually become “wealthy”…whatever that means?

Today, we explore a fresh take on the concept from one of this century’s most impactful investors and influencers: Naval Ravikant. Eric Jorgenson’s The Almanack of Naval Ravikant isn’t a biography per se. It’s not a linear narrative, but a mosaic of deep insights and hard-won wisdom from one of this era’s most innovative entrepreneurs.

So what can you learn from it?

Today, we unravel this thought-provoking compilation, and share our top takeaways. By redefining your goals — and taking the most direct, logical path to achieving them — you can define success in the ways that matters most to you.

Get a truly independent thinker’s take on business, the point of entrepreneurship, and what money can really buy.

Be inspired to approach entrepreneurship in a whole new way — your way. Click Play at the top of the page!

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MBA2314 Is it Too Late to Start a Podcast? + Free Ride Friday May 26, 2023

Have you missed the boat on podcasting? It’s a crowded field out there, with podcasts from every self-anointed expert with a microphone and some free time — so should you even bother?

The short answer is yes.

Today, we address a question that Omar gets…oh, about a zillion times a week. Thing is, there are lots of reasons starting a podcast is harder today than it was when the first episode of The $100 MBA Show debuted.

…but there are lots of reasons it’s easier now, too. We’ll discuss everything that’s changed since then, for better and worse.

As technology and media have evolved to allow more people to create and listen to podcasts, it can be hard to stand out and find your audience. But those exact same developments are why a great podcast with truly valuable content has a reasonable chance of success!

Learn the biggest challenges to getting your own show going, and decide if podcasting might be the best way for you to make a name for yourself. Click Play at the top of the page!

Show Links

Running Remote by Liam Martin and Rob Rawson

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MBA2313 Q&A Wednesday: How did you get through your lowest moments in business? May 24, 2023

Every business owner goes through tough times, those truly awful moments when the wins seem unreachable. Even the most successful entrepreneurs go through this, time and again.

So how do they deal with it?

How can you navigate those ugly times and keep moving forward? How do seasoned entrepreneurs press on when things seem hopeless?

It’s Q&A Wednesday, and one listener is experiencing hardships in their personal and professional life. They need advice on cultivating resilience and making it through the inevitable troughs and valleys that running a business creates.

Today, Omar shares strategies for coping with the tough times, using examples from his own most painful business “lows.”

Nobody has an easy road to success. Learn how to gain perspective, restore optimism, and continue doing great work — even when it feels like everything is falling apart.

Tune in, and learn a few ways to see the bad times as valuable challenges instead of defeats. Click Play at the top of the page!

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MBA2312 Extended Interview with Liam Martin: The Challenges & Benefits of Running a Remote Team May 22, 2023

What does it really take to run a remote team? As businesses grapple with the choice to bring employees back to the office or maintain COVID-era remote work policies, entrepreneurs find themselves at a crossroads.

Liam Martin, founder of remote team management software Time Doctor, still believes remote work is the future. Today, Omar and Liam explore the secrets to asynchronous success!

Omar and Liam share a road-tested faith in the power of remote work (since 2014, our software company has operated fully remotely). Time Doctor measures and analyzes remote employees’ task efficiency, empowering managers and business owners to strategically improve productivity.

In this extended conversation, Omar and Liam discuss the essential elements for a thriving remote team.

From the buy-in needed from everyone in the organization, to being sure not to waste your team’s time trying to recreate the in-person experience with excessive meetings, learn how remote is done right!

Hear the story of Time Doctor’s creation, and how it evolved to meet the changing needs of businesses. Discover the strategies for measuring and managing time, treating it like any other business resource — funds, inventory, etc.

Get the insights you need to optimize your remote team’s performance, and an invaluable lesson in how to stay adaptable in an ever-changing business landscape. Click Play at the top of the page!

Show Links

Almanac

Doist

Time Doctor

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MBA2311 How to Know If You’re Not Good Enough + Free Ride Friday May 19, 2023

Will your business make it, realistically? Does it offer what people really want? Do you have the skills, assets, and resources to succeed as an entrepreneur? How can you even tell?

In other words, are you good enough?

Today, we nail down what “good enough” actually means in the world of entrepreneurship — and how you can gain a realistic sense of your business’s chances of success. We’ll share and debunk myths and misconceptions, giving you a clearer perspective on what truly separates business ideas from business realities.

If you’re wondering — or even worried — about your prospects, this is the episode for you.

We’ll explore the key factors that can make or break your business, how to assess your performance (and potential) in those areas, and actionable ways to improve where it’s needed.

Big hint: it’s mostly about understanding the real value of what you’re offering people, and how to communicate it effectively. To that end, we’ll share practical ways to gather critical information from consumers.

Ease your doubts, and go into entrepreneurship with a solid idea of what it takes to succeed. Click Play at the top of the page!

Show Links

The Family-First Entrepreneur

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MBA2310 Q&A Wednesday: Should I book an AirBnB or Hotel for my team retreat? May 17, 2023

What’s the best venue for a productive retreat? Where your team or network gets together matters a ton — but with so many hotel alternatives available, is it smarter to go with a short-term rental?

It’s Q&A Wednesday, and one listener needs to know.

This fellow entrepreneur has a retreat to plan, and wonders whether an AirBnB or something like it is a smarter move than a full-on proper hotel. Fortunately, this is the right podcast to ask; Omar’s planned and executed several retreats over the years.

From team retreats to founders’ retreats involving multiple businesses, Omar’s learned that each event has unique goals and priorities, making the choice of accommodations more important than you might realize.

And yes, he has a firm answer on the “hotel vs AirBnB” question.

Join us as we explore the advantages and disadvantages of both options in the context of a business retreat. Retreats can be an invaluable way to forge stronger bonds among a team, generate networking opportunities, or both! Let our experience help you nail it, when it’s your turn.

Click Play at the top of the page!

Show Links

OzCon

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MBA2309 Extended Interview with Steve Chou: How to Make 2+Million Dollars per Year Working Only 20 Hours per Week May 15, 2023

Can you have both money and a ton of free time? Is it actually realistic to build a business that generates multiple millions in annual profit, but doesn’t take more than 4 hours a day to run?

Turns out, yeah.

Today, Omar sits down for an extended interview with Steve Chou. Steve doesn’t work all that much, because he’d rather hang out with his kids. And who wouldn’t?

But making that dream a reality took serious strategy, work, and a clear vision of his priorities.

As the child of extraordinarily hardworking immigrants, Steve wanted the best for his own children too — but without having to sacrifice the amount of family time his own parents missed out on. So he and his wife started an ecommerce business.

After a while (and a few tough but critical lessons), they achieved both financial success and the freedom to prioritize family.

Learn how they did it!

From automation tips to balancing work and family priorities, discover the secrets to becoming a “family-first entrepreneur” – providing for your loved ones while enjoying quality time together.

You can have it all. Click Play at the top of the page!

Show Links

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MBA2308 Red Flags To Watch Out For When Hiring + Free Ride Friday May 12, 2023

How do you know the person sitting in front of you is a bad hire? We’ve found out — the hard way, and more than once. Today, we invite you to let our mistakes be your guide.

Seriously. Listen to this episode before your next interview!

It’s exciting to build a team. It’s a sign your business is growing, and you’re about to experience the joy of delegating tasks to specialists so you can focus on leadership. But hiring the wrong person can be costly.

When you make a bad hire, it’s not as simple as having to find someone else. All the time, resources, and effort you put into that person is…gone. Forever.

Over the course of our team-building, we’ve seen a few clear signs that identify a candidate as a no-go. In this episode, we’ll share the biggest, reddest flags that are almost always a sure sign you should move on to the next resume.

Pro tip: skills can be taught. Attitude can’t.

Learn what to ask, and what answers to look out for, when evaluating someone’s potential to be an asset to your team. The longer a team works together, the better they get — so hire the right people the first time!

Click Play at the top of the page!

Show Links

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MBA2307 Why You Should Always Bootstrap Your First Business May 11, 2023

If you’re a new entrepreneur, the best way to start is by “bootstrapping” your first business: as in funding it with only your own resources, rather than getting a loan or outside investment.

Why? Well, that’s exactly what we’ll get into in today’s episode.

Truly seasoned entrepreneurs will tell you that your first business is not likely to be the one that brings you long-term success. That doesn’t mean you shouldn’t give it an honest try — but it’s more strategic to think of your first venture as (primarily) a way to develop your business skills.

Real entrepreneurs don’t sink all their hopes, and other people’s money, into their first idea.

Real entrepreneurs are agile. They learn and pivot. They fail until they figure out what works. It might be your second, third, or tenth idea that really breaks through!

The fact is, taking outside investment creates unhelpful pressure. You’ll be responsible for paying back loans or delivering an ROI, which can be incredibly stressful. But by bootstrapping, you’ll have the freedom you need to succeed on your own terms.

You’ll also develop a sense of autonomy and self-reliance, which are crucial skills for any entrepreneur.

Explore why bootstrapping your first business is the best approach, and get some tips and examples for how to pull it off. Until you know how to win, play with house money.

Click Play at the top of the page!

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MBA2306 Q&A Wednesday: What gear do I need to create a great sales video for my site? May 10, 2023

What makes a sales video convert? And what do you need to make it happen? The answer might surprise you — and cost less than you think, at least in strictly financial terms.

It’s Q&A Wednesday, and we’ve got a listener who wants to sell their online course with a top-notch video pitch. But they need to know what tools are best for the job.

Fortunately, we’ve been there. Many, many times.

Today, we share what you really need to make a video do the trick, and what you don’t. The truth is, even if you have the fanciest equipment in the world, that doesn’t guarantee conversions. Likewise, the right conceptual ingredients can make your video a winner with even a modest budget.

It’s more about the process than the hardware.

With examples from our own business (and some more famous campaigns), we’ll explore what’s proven to work. Plus, we’ll share our own process for creating sales video, starting with the most important ingredient — and it’s not a piece of tech.

Whether you’re a seasoned video creator or a total noob, tune in and learn how to create a sales video that’ll bring you customers. Click Play at the top of the page!

Show Links

The Cold Email Manifesto by Alex Berman and Robert Indries

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MBA2305 How To Create a Board of Advisors May 09, 2023

No business leader can do it all. But here’s the good news: you don’t have to! Today, learn why you should consider putting together a board of directors (even if your business is just getting started).

Yes, this is something even new entrepreneurs should start thinking about.

It might sound a little daunting or even corporate-y, but having a team of experts to help guide your decisions can make all the difference. Plus, it’s a way to avoid “founder’s syndrome,” where you feel like you have to make every decision yourself, even if it’s not your area of expertise.

In business, nobody makes it on their own. And the more you “make it,” the more input you’ll need.

In this episode, we’ll walk you through all the reasons a board of directors can be valuable, and how to go about assembling one. We’ll cover everything from figuring out what expertise you need on your board to how to approach potential members.

Whether your business is new, scaling up, or still just an idea, it’s always smart to think about what you’ll do as the operation grows. Being a step ahead is always smart — Click Play at the top of the page!

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MBA2304 Must Read: The Cold Email Manifesto by Alex Berman & Robert Indries May 08, 2023

Crazy thought: cold emails can work. Yeah, we didn’t think so either — until we realized how they work when you do it properly. All thanks to this week’s Must-Read for entrepreneurs!

If you’re like most people, you probably assume that cold emailing is a bad marketing strategy.

It’s too direct, too forward, too scammy, too annoying. Right? But what if you’re wrong? What if cold emailing can actually do the trick? That’s the premise of The Cold Email Manifesto by Alex Berman and Robert Indries.

Omar chose this book specifically because he wanted to challenge his own assumptions about the efficacy of cold emails. And to his (pleasant) surprise, he learned more than he thought he would! Today, he shares key takeaways and explains how to approach cold emailing in a way that builds relationships — without pestering anyone.

Short version: cold emailing is all about strategic intent.

You have to be subtle, patient, and focused on building a connection. It’s not about dropping unsolicited pitches and hoping for a response. It’s about crafting a personalized message that speaks to the recipient’s needs and interests.

Then, you go from there.

With this episode, you’ll learn how it’s done. We’ll break down the strategies, and show you how to create a plan for reaching out to people in a way that won’t get their guard up. Try something you might not have considered — Click play at the top of the page!

Show Links

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MBA2303 Should You Hire Interns? + Free Ride Friday May 05, 2023

Thinking about bringing interns into your business? Free labor has its upsides — but also its disadvantages. Even if you’re paying nothing, both parties in an internship need to get an ROI.

So when do interns make sense? It all depends on what your business needs, and what role the intern is fulfilling.

Some work, anyone can do. Other work requires the kind of skill, experience, or credentials that are always worth paying for. On top of that, no intern is truly “free” in the sense that your business will invest time and resources into them, even if it’s just to show them how to do the grunt work.

And of course, an intern can always become a real-deal hire — but only if you approach it correctly.

Today, we discuss where the internship opportunities might be in your business. If you’ve got a role that someone new to the game can grow into, internship may be a strategically sound option to give someone a way in.

Weigh the pros and cons, and make the choice that’s best for your business. Click Play at the top of the page!

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MBA2302 How To Get Started with Paid Ads in 2023 May 04, 2023

Looking to get started with paid ads? It’s the perfect time! Over the past year, the most effective strategies have become more clear and well-established — though some of them might surprise you.

Today, you’ll learn why paid ad campaigns can fail, and how to increase their odds of success. We’ll discuss how to spend your time, money, and resources more wisely and effectively to get the best ROI. You’ll also learn what services are worth spending money on when it comes to creating ad campaigns.

Hint: the right creative is everything.

We’ll explore a few different options for getting your campaigns started, and help you choose the one that’s right for your business. And, of course, we’ll feature some great (low-to-no-cost) resources to learn even more.

The paid ad game is less opaque and more understandable than it used to be. But you can still waste a ton of hard-earned revenue if you don’t approach it strategically. Learn where to focus your effort to get the best results — Click Play at the top of the page!

Show Links

Automation Agency

Design Pickle

Fiverr

Canva

UpWork

ChatGPT

Undisputed Truth by Mike Tyson

Udemy

Laura Portier

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MBA2301 Q&A Wednesday: How do I use non-copyrighted music for my YouTube videos? May 03, 2023

YouTube can be a gold mine — or a minefield. One of the biggest headaches for YouTube content creators is getting flagged for copyright violations. Even music you think is “safe” can trigger a demonetization.

So how can you ensure your soundtracks won’t kill your revenue?

It’s Q&A Wednesday, and we’ve got a listener whose videos keep getting flagged, despite their best efforts. Before losing yet another big monetization opportunity, this listener needs to know where to find music that won’t raise the alarm.

In this episode, we’ll share resources to help you find the perfect copyright-free jams.

You might be surprised to learn that there are low-and-no-cost options right at your fingertips (in some cases, literally) for trouble-free tunes. Hear what your options are, and go into your next video confident that you’ll get exactly what you deserve for your content.

Click Play at the top of the page!

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MBA2300 Why It’s So Hard to Go All-In on Your Business May 02, 2023

It’s tough to give your business your all. We’re always juggling multiple projects, sometimes a day job, hobbies, and personal commitments. But if you’re serious about your business, it’s time to focus.

So why do we struggle to go all-in?

Most of us think it’s due to fear of risk, of putting all the eggs of our time and energy into the basket of one mission. But that’s not really it.

The truth is, we’re not afraid, we’re just a little delusional. We think we can succeed at everything, all at once. But the truth is, we can’t. It takes laser-sharp focus to make real progress in your own business.

When we don’t commit fully, we limit our potential for success. Fear and lack of confidence aren’t the real culprits here. It’s the misconception that we can do it all.

Today, we explain why going all-in is essential, and share strategies to help you get there. Give your business the singular focus it deserves. Click Play at the top of the page!

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MBA2299 Must Read: Undisputed Truth by Mike Tyson May 01, 2023

If nothing else, an entrepreneur needs to be a fighter. And who better to learn fighting from than Iron Mike himself, whose rise and fall (and rise again) is the perfect lesson in resilience and adaptability.

No matter what business you’re in, this book is a knockout.

Entrepreneurship is much like boxing; you have to fight through challenges, adapt to changing situations, be disciplined, and learn from potentially costly mistakes.

Mike Tyson started with nothing, but invested in his abilities, trusted the right coaches, and took a few strategic risks. And it paid off huge! However, his downfall came when he lost humility, and — worse — stopped evolving. This is exactly how business works!

Fortunately, Tyson ultimately bounced back through patience, work, and a willingness to start learning again. If Tyson can go from poverty to success, fail, and still find a way back, then your business plans aren’t so far-fetched.

Hear our review and takeaways from this super-inspiring autobiography. Then get back in the ring yourself. Click Play at the top of the page!

Show Links

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MBA2298 How to Know What to Spend More On + Free Ride Friday Apr 28, 2023

You’re in profit. Congrats! To keep it that way, you have to reinvest. But where? How much? Where you put your money will determine if your business grows or stagnates.

Let’s approach this strategically.

Today, we take a detailed look at how to evaluate your business’s strengths, weaknesses, and opportunities for improvement. By doing a little homework, you can get a clear picture of where reinvestment is likely to have the biggest impact.

Hint: it’s all about tracking data.

Whether you use a sophisticated metrics tool (we recommend one in particular), or a simpler, high-level approach to gauging how effective your various assets and campaigns are, you need to measure. In this episode, we’ll show you how.

Compound your success. Make moves based on actionable insights. Multiply your profit. Click Play at the top of the page!

Show Links

The $100 MBA Live

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MBA2297 The Cost of Stress in Your Business Apr 27, 2023

Stress doesn’t just hurt you (although that’s reason enough to address it). It also hurts your business. Understanding this is the best way to stop thinking of stress management as an afterthought or a luxury.

You can’t avoid stress, but you have to mitigate it.

Once you see what stress costs, you’ll do something about it. If you don’t take action, the costs aren’t just emotional — they’re tangible. Today, we’ll explain several specific things stress takes away from your business, and how to treat stress like any other business challenge.

And yes, that includes an action plan.

Learn the real-world consequences of unmanaged stress, and how to treat the issue like any other threat to your profitability. If you’re not taking care of you, you’re not taking care of business.

Learn how to approach stress like an entrepreneur: strategically and effectively. Click Play at the top of the page!

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MBA2296 Q&A Wednesday: How often should I meet with my team? Apr 26, 2023

Remote work isn’t going anywhere, especially for lean startups who want a big talent pool and low overhead. But for new entrepreneurs, it can be hard to know if you’re in touch with the team enough.

Also, let’s admit it: most people hate meetings. Including the boss.

It’s Q&A Wednesday, and we’ve got a listener with a small remote team who isn’t sure how often to bring the crew together (virtually, of course). As the CEO of a company with employees all over the world, Omar can relate. Talking in real time matters.

Spoiler alert: there’s probably no such thing as meeting too often.

That doesn’t mean you should waste your team’s time. It means that when in doubt, you should always communicate more, not less. And there’s a way to do it that won’t test your team’s patience, or rob them of autonomy and trust.

Hear our approach to remote meeting cadence, and learn how to keep your team on the same page. Click Play at the top of the page!

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MBA2295 How to Discipline Your Disappointment Apr 25, 2023

There’s one skill that differentiates people who can make it in business (or anything really) in the long term: a comfortable relationship with disappointment. Including the kind that comes from your own failure.

Don’t worry, this episode won’t bum you out. It’ll empower you!

Long understood in the sports world, the ability to shake off a bad outcome is the key to survival in business. If you don’t allow your motivation, confidence, and belief to be derailed by losses, you will get to the wins — even if it takes a few more losses.

Call it “grit.” Call it perseverance. But whatever you do, develop this skill now.

Learn how important it is to be ok with getting knocked down, and hear a few strategies that’ll help you do just that. Embrace disappointment as a fact, so you can let it go as an anchor. The sooner you cultivate this very healthy skill, the less disappointment you’ll have to discipline.

Click Play at the top of the page!

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MBA2294 Guest Teacher – Jessica Totillo Coster – How to Get Repeat Purchases for Your eCommerce Store Apr 24, 2023

We’ll never stop saying it: the easiest people to sell to are the people you already sold to. But too many of us focus almost exclusively on new customer acquisition, instead of going back to a perfectly good well.

This is especially important when it comes to eCommerce.

Today, special guest Jessica Totillo Coster shares a detailed, step-by-step plan for making sure that those who buy, buy again. And keep buying. Once you’ve established a good customer base, you can’t just assume they’ll want more — you have to make sure of it.

Bonus: you won’t believe how much easier this makes your marketing.

By utilizing Jessica’s STAR framework, you can virtually guarantee that happy customers will keep coming back for more. For eCommerce, maybe more than any other kind of business, keeping the inventory moving is critical. Repeat business is the best way to ensure that.

Learn how to turn customers into lifers. Click Play at the top of the page!

Show Links

eCommerce Badassery Free Resources

Basecamp

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MBA2293 When to Hire a Coach + Free Ride Friday Apr 21, 2023

You might think “If only I had a coach…” And you’d be right — a good business coach can make a world of difference. But that’s only true if you hire the right coach for the moment you’re currently in.

What do we mean by that?

Well, different kinds of coaches can help you in different stages of your business. The person who gets you from A to B may not be the person who gets you from B to C. It all depends on where you and your business are in their development, growth, and potential.

Get the wrong coach at the wrong time, and you’ll end up losing faith in coaching altogether. But nail the timing, and you’ll accelerate your growth.

Today, Omar shares his view of the best time to get started with a coach, plus a few other key milestones on the journey where a coach can help you move to the next plateau. He would know — he’s been both coach and coach-ee more than once.

Click Play at the top of the page!

Show Links

Arnold’s Pump Club Podcast

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MBA2292 The #1 Habit That Will Help Grow Your Business Apr 20, 2023

Habits are the key to achieving anything. So which habit brings about growth for your business? It’s not meditation or drinking enough water (though those things don’t hurt). It’s something…unexpected.

Except it’s totally expected. But not in the way you might think.

It takes some explaining, ok? And this episode description isn’t the place to do it, for one because we don’t like these to be too long, and also because we really, really want you to listen to the episode. After all, Omar explains this stuff best. It’s his whole thing.

All we can tell you here is that it works.

People with consistent business growth month over month, year over year, do this every day. But too many people don’t do it — because it falls through the crack between habits that are too obvious, yet not obvious enough in how to implement.

Does that make sense? If not, it will after you hear the episode. It’s a forehead-smacking, light-bulb realization that’s taken many a business to its next level.

Why are you still reading this? Click Play at the top of the page!

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MBA2291 Q&A Wednesday: How do I get some quick sales ASAP? Apr 19, 2023

Sometimes, you just need revenue. For small businesses, cash is oxygen — and when the waters rise, you need to make sure you can breathe for as long as it takes to get to dry land.

That’s when it’s time for a sales push.

It’s Q&A Wednesday, and we’ve got a listener who ran into some unexpected expenses outside their control (that’s gonna happen, entrepreneurs). Now, the business needs a lil’ extra somethin’ to stay in the black in the short to medium term.

This is not the time to panic or make bad offers. It’s time to get creative.

In this episode, we share a few quick sales-boosters that’ve worked for us. They don’t involve being pushy or manipulative. They’re just about leveraging your assets (and also, other people’s assets) to temporarily rev the ol’ sales needle.

Dig yourself out of a hole when you need to — just follow the steps in this ep! Click Play at the top of the page!

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MBA2290 How to Stay Motivated When Times Are Tough Apr 18, 2023

Motivation is easy when things are awesome. But how do you stay on top of your game when the game isn’t going your way? If you can answer that question, you can make it through anything.

Today, we offer several answers.

Omar’s been there — frustrations, failures, plans that go sideways when you least expect it. And here he is, still running a successful independent business with a global team that needs steady leadership. How does he get out of bed when the skies are gray?

The key is to have a few go-to practices in your pocket.

Learn a few ways to keep your motivation right where it should be, by putting things in perspective. Do what it takes to see clearly, and you’ll always know — and feel — exactly what you need to in order to do your best work.

Click Play at the top of the page!

Show Links

Must Read: The Ultimate Jim Rohn Library

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MBA2289 5 Guest Teacher – Derek Lidow – How to Become a Master Innovator by Copying Others Apr 17, 2023

It’s never the best idea that wins. It’s the best execution. In the history of business, the most successful entrepreneurs were the ones who adapted existing ideas better than anyone else (including whoever had the idea first).

Now it’s your turn.

Today, special guest Derek Lidow explains how building on pre-existing concepts is the all-time best way to pursue success. With real-world experience as a successful entrepreneur — and deep academic knowledge of business as a Princeton University teacher — the man knows what he’s talking about.

This episode will shift your mindset about what it means to create the next great thing.

Take the examples Lidow shares today, and apply them to your own space. By developing an eye for ideas and concepts that could be better-executed, you can make your mark.

Take someone else’s first steps the rest of the way. Awaken your inner copycat, and see how far you can go. Click Play at the top of the page!

Show Links

Derek Lidow

Must Read: Steal Like an Artist

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MBA2288 5 Ways To Use ChatGPT To Make Money Online + Free Ride Friday Apr 14, 2023

Despite what you might’ve heard, ChatGPT isn’t here to end careers. Quite the opposite, really — it can help you start a whole new business, with less time and effort on your part.

Today, we discuss how. We’re sharing five different ways you can fire up the AI and set it to work on services people need.

You might ask yourself: why don’t these potential customers just use ChatGPT for themselves, instead of paying someone else? But that ignores a crucial fact: AI doesn’t work alone. Like any other piece of software, ChatGPT only works well if the person using it knows what they’re doing.

Yes, a car can get you places faster than a horse. But cars need drivers!

That’s how AI works, and ChatGPT is no exception. If you can master the skills necessary to get ChatGPT to take care of people’s needs, you become valuable. Learn what ChatGPT can do in the right hands, and how it can be the start of a whole new venture for you. Click Play at the top of the page!

Show Links

ChatGPT

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MBA2287 Why You Should Start an Agency Business Apr 13, 2023

There are lots of ways to make money on your own. But one of the most reliable (and least risky) is the agency business. Today, we discuss what that is, and why it’s such a great option.

Long story short, it’s about as low-risk, high-reward as independent businesses get.

By providing a service like design or copy or multimedia, you can almost guarantee that if your work is up to snuff, you’ll always be able to find clients. Even if you start as a solopreneur with just a single client, you can leverage every successful project into future work.

Best of all, you can keep yourself in profit the whole time, by taking things one project at a time.

Today, we dive into the ins and outs of agency work, with examples that show just how smart this path to independent success is. We’ll explore different types of agencies, recommend the best and most cost-efficient tools you’ll need, and discuss what kinds of clients offer the most dependable recurring revenue.

If you have talent, but aren’t quite sure how to turn it into a business, consider an agency — and start by listening to this episode. Click Play at the top of the page!

Show Links

Four Thousand Weeks by Oliver Burkeman

Basecamp

Stripe

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MBA2286 Q&A Wednesday: When should I secure funding for my business? Apr 12, 2023

So you’re starting a business, and you’ll need some outside investment to really make it work. Where to seek funding is one problem — but just as important is when to seek funding.

Timing is everything when you’re asking for money!

No matter who the funding source is, you’ll have to convince them that you’re a good investment. And you can’t do that until you’ve gathered enough hard evidence that your product, systems, and team are viable. And that takes time.

But how much?

It’s Q&A Wednesday, and we’re helping one listener figure out when to start shopping for funding. By getting the timing right, you can not only increase your odds of hearing a “yes,” you can actually create more favorable terms.

Learn what you should have in place before you seek funding, and why a little patience can pay off in a very big way. Click Play at the top of the page!

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MBA2285 What Went Wrong & Right With Our Team Retreat Apr 11, 2023

Yes, even startups and small businesses can have incredible team retreats. In fact, it’s more fun with a smaller, tight-knit team — especially when that team is remote and doesn’t get much face-time.

Of course, not everything will go perfectly.

Today, we share lessons learned from our most recent team getaway. We invited our engineering, marketing, design, and other pros from around the globe to finally see each other in person, having lost that opportunity to COVID for so many years.

And it was awesome…except when it wasn’t.

If you’re considering bringing your team on a retreat (and you should), listen to this episode first. You’ll learn what can go sideways, as well as what makes a retreat a truly memorable bonding experience.

Whether you’re looking to give your team some R&R, accomplish some work goals that are better achieved in person, or some combination of both, a great retreat can’t be beat.

Take a lesson or two from our experience — Click Play at the top of the page!

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MBA2284 Must Read: Four Thousand Weeks by Oliver Burkeman Apr 10, 2023

How much time do you really have? It’s easy to say “life is short.” But if you really look closely at the numbers, it’s shorter than you might realize. And all the “productivity” in the world can’t change that.

That’s the premise of today’s Must-Read book for entrepreneurs: Four Thousand Weeks.

Yep, that’s about how many weeks most people (in industrialized nations) get before they kick the bucket. Much of it is already gone by the time most of us decide to start a business!

Mountains of advice and products are designed to increase productivity, and promise a way to get more out of every precious week. But what if this approach is all wrong? What if the key isn’t trying to do more, but in embracing mortality and focusing on what matters?

How much do you really need to “get done”…before life is done?

It’s a challenging, scary fact to confront. But it’s a fact nonetheless, and being mindful of it can change the way you approach building your business. It’s too easy to get lost in the “to do’s,” as your 4,000 weeks slip by.

Get a fresh, more brave perspective on constructing your own life and work. Hear the top takeaways from this eye-opener, and how it might apply to your entrepreneurial journey. Click Play at the top of the page!

Show Links

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MBA2283 Why You Are Not Getting Any Traction + Free Ride Friday Apr 07, 2023

You’ve launched — but your business just can’t seem to get anywhere. Why? What makes some businesses grow steadily (or suddenly), while others just get stuck on the ol’ hamster wheel?

Today, we diagnose the problem.

In this episode, we’ll explore what exactly creates that all-important traction, and allows new companies to reach “escape velocity,” a.k.a. the point at which you break through the invisible barrier, and your expenditure of energy isn’t the only thing moving you forward.

Y’know…like a rocketship.

It’s the difference between pushing the boulder uphill, and simply guiding it while it rolls downhill. Need another analogy? No, you don’t! What you need are actionable strategies to get your new business its first few wins, so success becomes a self-perpetuating cycle.

Long story short, it comes down to concentration and focus. Applied strategically and consistently for a certain amount of time, your business will develop some momentum. Then, the fun begins. Click Play at the top of the page!

Show Links

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MBA2282 Are You Thinking Big Enough? Apr 06, 2023

If you think the sky’s the limit, you’re forgetting what’s beyond the sky. Too often, entrepreneurs are held back not by market forces or competition, but by self-limiting beliefs.

So how big can you really go? And how do you define “big” anyway?

This episode isn’t a hollow pep talk. It’s about realizing that when you create your own future by starting your own business, you get to decide for yourself what’s possible. With real-world examples, we’ll explain how no matter how small you start, success can compound.

This applies to our own business, too.

It’s not that you have to set unrealistic goals or risk losing a good thing to shoot for a great thing. But if you stay open to incredible, seriously life-changing possibilities, you’ll ensure that your business doesn’t underachieve.

Learn how to think bigger, and why you should. Click Play at the top of the page!

Show Links

Jordan Harbinger

WebinarNinja on YouTube

Book Yourself Solid by Michael Port

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MBA2281 Q&A Wednesday: Is it better to hire full time or part time employees? Apr 05, 2023

For new and small businesses, every cent you spend on employee compensation counts. So are you getting more bang for your buck when you hire part-time, or full-time?

The answer — as is often the case in business — depends.

It’s Q&A Wednesday, and we’re helping a listener with a growing business spend his payroll dollars wisely. They know they need to build a team in order to reach the next level, but the budget requires some tough choices. Where’s the most value for money?

Hint: it has more to do with how the employee works than how much.

Learn what factors you should consider when choosing between full and part-time hires. As a company that’s hired both — and had good and bad results both ways — we know what can go right (and wrong) with each.

Tune in, hear what’s worked for us, and make the choice that best serves your business. Click Play at the top of the page!

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MBA2280 How to Deal With Everyday Stress in Your Business Apr 04, 2023

Stress is like an anchor. It weighs you down, and holds you back. It does the same to your business, as stress makes you a less effective and efficient leader. So what can you do about it?

And by the way, we’re not talking about big stress, like you get in response to a rare crisis or major catastrophe.

We’re talking about the basic, everyday stresses that any entrepreneur experiences, no matter how well their business does. It’s simply unavoidable: things will not always go your way. With the stakes high, that means basic stress management isn’t a luxury. It’s a priority.

Today, we share the most common forms of everyday business stress — and how to deal with each.

Learn what most often induces low-grade stress, and the simple practices that help you get better at navigating it. Developing resilience is like developing strength or stamina or any other ability. You have to put in a little work every day.

Fortunately, everyday stress will give you that opportunity. Learn how to take advantage of it, and become a better emotionally equipped entrepreneur. Click Play at the top of the page!

Show Links

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MBA2279 Extended Interview: Nathan Barry – How to Grow a Self-Funded Software Business to $34 Million and Beyond Apr 03, 2023

If you need proof that a self-funded, bootstrapping startup can make it big — with no special advantages or even extraordinary luck — this is the episode for you.

Creator-focused email marketing software ConvertKit is the company. College dropout Nathan Barry is the founder. And his story will erase any doubts you have about your own business potential.

Omar and Nathan go way back, to a time before both had achieved real escape velocity with their SaaS products. In today’s extended conversation, they reflect on the journey from there to here, and what allowed Nathan to turn a side project into a multi-million dollar company.

From his rural home-schooled childhood to his early exit (for good reasons) from higher education, Nathan learned very early how much our destinies are really within our control.

Because of that, he was able to take his own, much shorter path to success. It’s enough to make you wonder why everyone doesn’t cut their own path — until you hear how challenging the independent road can be.

Learn how the freedom of entrepreneurship is a double-edged sword, and what it takes to make it on your own. This interview is full of priceless lessons for anyone wondering what’s truly possible. Click Play at the top of the page!

Show Links

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MBA2278 Why Now is The Best Time To Hire + Free Ride Friday Mar 31, 2023

It’s time to start hiring. Every once in a while, the stars align to make great talent more available and accessible to small businesses. And you don’t need the world’s biggest budget to get the best hires.

Sometimes, it’s all about timing.

A few forces have come to bear on the jobs market. Yes, unemployment is low — but it’s not in the freefall it’s been in since 2010 or so. Yes, we just went through the “Great Resignation” — but many who resigned didn’t land the job of their dreams (or any job at all). Yes, there’s inflation — but salary really isn’t everything.

Today, we explain why this year is a golden moment for picking up new team members.

If your company offers the right mix of decent pay, positive culture, flexibility, and work/life balance, there are probably some ace hires out there waiting for someone like you. Whether the jobs market actually contracts in the near term isn’t clear — but there is un-and-under-employed talent out there.

Learn how to seize the day, and build the team that’ll take your business to its next level. Click Play at the top of the page!

Show Links

WeWorkRemotely

LinkedIn Jobs

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MBA2277 Ideas You Can Steal From Apple Mar 30, 2023

As they say, “Success leaves clues.” And few companies have left more clues behind than Apple — even for small businesses. You don’t have to be a giant to make these moves. You just have to dare.

After all, Apple was a startup once, too.

Today, we break down a few key things that Apple has always done well. From the way they create their products to the way they market, Apple cut a new path through tech. Their strategies aren’t just for fancy phones, though!

No matter what you sell, the bedrock principles that Apple follows apply. There’s no reason not to study what works, and modify it to suit your specific needs. Today, we aim to help you do exactly that.

Learn what made Apple such a breakthrough company, and how its approach to entrepreneurship has never stopped working. Whether you’re selling t-shirts, software, or your own skills, you can be the Steve Jobs of your niche (but with your own personality, of course).

Click Play at the top of the page!

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MBA2276 Q&A Wednesday: How do I price my first product? Mar 29, 2023

Setting your first price for your first product can feel…scary. But most new entrepreneurs err on the wrong side of the equation, undervaluing their product or service in a way that can backfire — badly.

It’s Q&A Wednesday, and we’ve got a listener with a new software product. But what should it cost?

A common misconception is that the lowest price will attract the most customers. However, this strategy isn’t sustainable in the long run, because it limits the revenue you can invest in making your product even more awesome.

The question isn’t “What are consumers willing to part with?” It’s “How valuable are the benefits my product provides?” Put a number on that, and don’t sell yourself (or your company) short!

Ultimately, setting the right price requires some research and analysis of how much money, time, and effort you’re saving the customer. But just as importantly, it requires the right attitude. Don’t be afraid to charge what you’re worth!

Hear our advice, and consider it next time you look at your own price tags. Click Play at the top of the page!

Show Links

Extended Interview: Patrick Campbell – Building & Selling a $200 Million Business

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MBA2275 5 Sales Strategies That Don’t Scale Mar 28, 2023

A personal touch can set your business apart — even when there’s no chance you’ll be able to do it for everyone. So why do new businesses avoid strategies that don’t scale…even while they’re still small?

Sometimes, there’s a such thing as being too efficient, even in business.

It’s the inverse of the old saying, “What got you here won’t get you there.” Of course you’ll have to evolve your strategies when your business gets bigger — but while it’s still young, you can afford to go above and beyond, even if it’s just for a few people.

…and the results are worth it.

Today, we discuss a few things you can do as a small business that don’t multiply well. However, the impact of these meaningful (but highly inefficient) moves can be monumental, and position your company to grow.

Worry about scaling when it’s time to scale. While you’re still making a name for yourself, go the extra mile. It’ll pay off, and set you up to worry about how to get “there” when the time is right. Click Play at the top of the page!

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MBA2274 Extended Interview: Tom Ross – How to Build a Thriving Online Community Mar 27, 2023

Sometimes, it’s not the brand that’s the star of the show — it’s the community. As today’s special guest explains, an intentionally fostered community can be as valuable an asset as your product!

Yes, you read that right.

When it comes to everything from marketing to your company’s valuation, a well-planned and managed community can be worth its weight in gold. But too many entrepreneurs simply open an online space and then…hope people engage on their own.

That won’t do the trick.

In this special extended conversation with Tom Ross (founder of DesignCuts and learn.community), learn how to actively cultivate the kind of community that can turbocharge growth, and sustain your business for years to come.

Create and protect the space for your audience to truly, collaboratively engage, and they’ll reward you over and over. Click Play at the top of the page!

Show Links

DesignCuts

learn.community

The Community Manual by Tom Ross

tomross.co

The $100 MBA Business Training Program

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MBA2273 My Podcasting Recording Setup + Free Ride Friday Mar 24, 2023

Ever wonder how we make your favorite bite-sized business podcast? Wonder no more! Today, we share the exact setup in our home “studio” where we record almost every episode.

That’s right — we record this professional-quality podcast at home. And so can you.

We’ll share the tools we use to get consistent quality of sound, including how the setup of the room itself affects the recording. You don’t need a full-blown professional studio, or even expensive equipment, to produce a podcast. But you do need to sound professional enough to be taken seriously.

Seriously, anyone can copy our setup.

We’re asked this question so often, we felt compelled to share the details. Hear what we do to make sure this and every episode sounds crisp, clear, and worth listening to. Then, set up your own recording space for top-notch podcasting. Click Play at the top of the page!

Show Links

Porta-Booth

AudioTechnica ATR 2100

Audacity

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MBA2272 Why It’s So Hard To Fire Someone & How To Do It The Right Way Mar 23, 2023

Firing people is never fun, unless you’re the kind of boss who someone is better off not working for. But firing people is almost inevitable, especially as your team and business grows. Better to be prepared!

Today, we take a hard look at this hard — but necessary — task.

Besides the obvious cringe-worthiness of taking someone’s living away, firing people is uncomfortable because it’s not just about their failure. If you hired this person, it means you messed up too, miscalculating whether they’d be a good fit.

Plus, people tend not to take getting fired very well.

That said, you can prepare. You can take an approach to parting ways that’s healthy, respectful, and defensible — even to yourself. It’s your job to put the business first, even over an individual employee who’s not working out. And it’s your right to say goodbye when the time is right.

Learn a few strategies for making a difficult conversation a little easier, and a lot more constructive. Click Play at the top of the page!

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MBA2271 Q&A Wednesday: I’m stuck! My business is not growing. What do I do? Mar 22, 2023

To borrow a quote from a book title, “What got you here won’t get you there.” It’s normal for new businesses to hit a plateau after a period of initial growth. But how do you…y’know, move past it?

It’s Q&A Wednesday, and we’ve got a listener with exactly that problem.

Plateaus can happen for any number of reasons. Market saturation, changing consumer preferences, economic downturns, competition — the list goes on. When it happens, get your lab coat on! Because the best thing you can do is experiment.

Think of it like starting your business all over again, but with more knowledge.

To keep growing and stay competitive, businesses have to be ready to pivot to new ways of earning customers. This means being open to new marketing techniques, exploring new sales channels, and even rethinking products or services. As the business scales, you might have to redesign all kinds of processes or look at new tools.

Again, you have to experiment.

Ultimately, the key to (continued) success is to be flexible and adaptable. Learn more about all that, and hear our advice — Click Play at the top of the page!

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MBA2270 Lessons Learned From Silicon Valley Bank’s Failure Mar 21, 2023

Yikes. The collapse of SVB is one of the biggest stories in business, as depositors, investors, and investees react to what can only be described as a full-blown disaster. But what can you learn from it?

You don’t have to be in Silicon Valley to take a lesson from all this.

We won’t be analyzing the specific causes of SVB’s faceplant. But we will explore how SVB broke some of the most basic rules of business, with predictable results. The same thing can happen to any business that doesn’t actively safeguard their assets — and their market’s trust.

Silver lining: SVB gave us a dramatic lesson in what not to do.

Learn how to put guardrails in place so that your business (even if it’s much, much smaller than SVB) can avoid stepping on a rake. Take care of the key pillars of your business, but most of all, take care of your reputation as a business that delivers what it promises.

Mistakes happen. Failures happen. But they’re only really disasters when we fail to learn from them. Click Play at the top of the page!

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MBA2269 Bonus Episode: You’re going to love The Hustle Daily Show Mar 20, 2023

Love the Hustle’s email? Now they have a podcast. Break down biz headlines in 10 min – and how it affects you. Plus random fun bits like Bob Ross thing. Fun, informative. Ep about free stuff, and why people go so crazy for it and why it’s a great biz strategy.

Here’s a crazy idea: a short daily podcast with valuable lessons and insights about business! And no, we’re not talking about The $100 MBA Show. Today, we’re sharing an episode of The Hustle Daily Show.

This podcast from the creators of The Hustle newsletter breaks down the latest big stories in business, and how they might affect you. It’s an excellent way to stay informed, aware of trends, and generally ahead of the curve — all with the smallest possible investment of time.

In addition, The Hustle Daily Show does deep-dive episodes on interesting, fun, and downright weird business phenomena, like how it’s impossible (seriously) to buy an original Bob Ross painting, or how one person won the lottery 14 times.

Today, we’re sharing The Hustle’s exploration of freebies. From free samples at the farmers’ market to the free articles you get before you hit a paywall, freebies are a powerful business tool — so powerful, in fact, that sometimes they make people a little crazy.

Check out this excellent podcast. Click Play at the top of the page!

Show Links

The Hustle Daily Show

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MBA2268 The Business of Japan P4: How I’m Tapping Into a 5.6 Trillion-Dollar Economy Mar 20, 2023

We’ve learned a ton about business in Japan, and how the country offers incredible opportunities for small business (including Western ones). Now, it’s time to take the first concrete steps. So what do we do?

Today, we put our Ja-plan into action.

We’re making a few small — but important — moves to introduce ourselves and our company to the country. You won’t see a new $100 MBA Show or WebinarNinja headquarters in Tokyo, but we’re making connections and developing ways to offer our content and services to this under-tapped market.

We don’t know exactly where this will lead. But in business, the most important part is getting started!

Of course, we’ll share how you can take the same steps in your business. Learn how to introduce yourself and your company to a vibrant, potentially underserved market. It’s easier than you might think — Click Play at the top of the page!

Show Links

LINE

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MBA2267 Why Blog Comments Are Dead + Free Ride Friday Mar 17, 2023

“What got you here won’t get you there,” as the saying goes. And while a good blog is still a powerful marketing tool, one thing we can finally put to bed forever is the Comments section.

Today, we explain why — and what you can do instead.

We all remember the early days of blogging, when a lively Comments section could breed an active, engaged community of potential followers or customers. Comments sections were like a million little niche town squares, and helped launch more than a few businesses.

Those days are over. Now, the comments section isn’t just useless. It’s downright predatory.

In this episode, we’ll explore the downfall of the Comments section, and share how you can leverage great blog content more constructively. Your blog can still be the gateway to a strong, monetizable community. You just have to harness that energy in better ways.

Click Play at the top of the page!

Show Links

Circle

Bettermode

Slack

Discord

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MBA2266 Do Gifts Work in Business? Mar 16, 2023

When you buy someone a gift, what does that buy you? Do customers, partners, and others see it as an investment in your relationship, or an unasked-for transaction? Or worse, an attempted bribe?

It all depends on how you give.

Today, we discuss the art of the business gift. If it’s overly transactional, or impersonal, or simply has the wrong objective behind it, a gift can backfire. But if you do it the right way — which is also the way with the least predictable results — it can lead to incredible things.

So how should you give?

Based on conversations with an expert in business gift-giving, we’ll explore the “do’s” and “don’ts” of dropping presents on people. Learn how to give tactfully, and what to realistically expect as a result. Click Play at the top of the page!

Show Links

Giftology by John Ruhlin

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MBA2265 Q&A Wednesday: Is a recession a bad time to start a business? Mar 15, 2023

Times are tough. Inflation, continuing supply chain issues, and price gouging are on the rise. Recessions are natural and inevitable — but should you wait them out before starting your own business?

Spoiler alert: no.

It’s Q&A Wednesday, and we’ve got a listener with a great business idea. But they’re worried about the timing. Is it smart to get into business when businesses (and consumers) are struggling? Is it better to wait a year or more and get started when people are spending more?

Again…no.

Today, we explain why it’s not only ok to start a business in a recession, it’s smart! Recessions aren’t pretty. But like every crisis, they present unique opportunities. And the longer you wait to start a business, the more time you’ve lost to develop it.

We’ll explain in detail in the episode. Click Play at the top of the page!

The post MBA2265 Q&A Wednesday: Is a recession a bad time to start a business? appeared first on The $100 MBA.

MBA2264 Why You Need to Fire Your Customers Mar 14, 2023

The customer is always right — except when they’re not. It’s time to stop clinging to customers who aren’t serving your business, just like they’d quit your business if it wasn’t working for them.

Seriously.

As providers of products and services, we’re often primed to bend over backwards for our customers. But when a customer starts costing you more than they’re making you, a line’s been crossed. Today, we explore what that looks like, and how to know when it’s time to say goodbye.

At some point in your business, you will have a customer like this.

It’s a simple matter of defining the limits of customer satisfaction. And there are limits! You have to protect your business, your team, and yourself from the kinds of customers that deplete rather than energize you, and who derail your overall mission.

Learn how to figure out which customers need “firing,” and don’t lose a second’s sleep over it. Click Play at the top of the page!

Show Links

Book Yourself Solid by Michael Port

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MBA2263 The Business of Japan P3: East Meets West- Business at Its Best Mar 13, 2023

We’ve been hanging out in Japan, learning a whole new perspective on business. Now, it’s time to explore how you can get in on the action — by actually doing business withor inside Japan.

Yes, this is possible. And it’s a very good idea.

Today, we explore various ways non-Japanese businesses have forged ties with Japanese entities and professionals. We’ll also get into digital nomad options in Japan, which has become much more outsider-friendly in the last few years.

From infrastructure to supplies to labor to the place itself, Japan is rich with assets you can take advantage of!

When the deeply rooted, time-honored cultural and business practices of Japan merge with the Western entrepreneurial spirit, the result can be successful on a global scale. Learn what possibilities Japan might offer you, and how to get started.

Click Play at the top of the page!

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MBA2262 How and Why You Should Always Sell Out + Free Ride Friday Mar 10, 2023

The wrong approach: “I should do my best to make sure there’s always enough of my product/service for everyone who wants to buy it.” The right approach: “I should run out of stuff. Often.”

Yes, this is tough to wrap your head around, especially if you’re new to business.

But remember that value is defined by one thing: scarcity. That’s why people line up for new Jordans — because there will never be that many of them. Creating scarcity is a tried-and-true way to increase the value of whatever you sell, and the urgency to make a purchase.

That said, you should never create scarcity at the expense of trust.

In other words, you have to sell out genuinely, not in some falsified or contrived way. Today, we explain how the selling out approach works, why it’s so effective, and how to execute it honestly and ethically.

Less is more! Learn how losing a few sales is the best way to gain more sales down the road. Click Play at the top of the page!

Show Links

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MBA2261 The 3 Most Effective Sales Funnels Mar 09, 2023

Let’s cut to the chase: what’s the best way to get people to buy your thing? Today, we offer 3 answers, based on our experience. These funnels work best for us — and they might for you, too.

We’ll lay out exactly how to build and manage each of these funnels, with our own products as an example.

There’s no single “best” funnel for every business. But by studying the way various funnels work — and trying them out for yourself — you can find the one that moves the most of your product or service. It takes a little time, but it’s an investment worth making.

Plus, you may not have considered one or more of our “Top 3” before.

Learn how these powerful funnels work, and decide which ones are worth experimenting with. Let our experience be your guide — Click Play at the top of the page!

Show Links

Rippedbody.com

Deadline Funnel

How to Teach, Coach, Market, and Sell With WebinarNinja

Tribe

Circle

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MBA2260 Q&A Wednesday: Do I need to brag to be an effective marketer? Mar 08, 2023

You can’t sell your product or service if you can’t sell yourself. Confidence in branding is everything. But does that mean you have to be…full of yourself? Can you persuade without playing the peacock?

After all, in a noisy market, the loudest voice often wins.

It’s Q&A Wednesday, and we’re helping one listener learn how to market without being a total tool. There is a way to showcase everything that makes you awesome in a way that doesn’t seem egocentric or irritating. In fact, the best marketers do it every day.

It’s all about focusing on the audience and what they need, rather than yourself and why you’re a big deal.

Learn how to stay on the right side of the line between flexing and inspiring trust and confidence. Let the world see what you have to offer, without offering everyone a heaping helping of your own thirstiness. It can be done — Click Play at the top of the page!

Show Links

Books by Michael Port

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MBA2259 How to Simplify Your Growth to One Number Mar 07, 2023

Goals are hard. A goal, however, is more attainable. So how can you narrow your focus to something big and all-encompassing that’ll have the greatest impact on your business? And should you?

It all comes down to a single number.

There’s no shortage of business metrics you can track (and no shortage of products and services designed to help you track them). If you’re not careful, you can get lost in a sea of analytics — without actually accomplishing anything meaningful.

That’s why it’s critical to pick one, just one, metric that makes the biggest difference.

So which number are we talking about? Well, that’s the tricky part. Today, we share examples of the single-number strategy, including from our own business. Once you hear a few real-life cases, you’ll have a better idea of what number you should put your chips on.

Click Play at the top of the page!

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MBA2258 The Business of Japan P2: The Economy of Kawaii Mar 06, 2023

So how exactly did a cartoon kitten take over the world? And why does Japan consistently produce products that are almost dangerously cute? It’s no accident — it’s a business strategy.

Kawaii is a catch-all term for a specific aesthetic, something Japanese businesses purposely cultivate. Loosely translated, it means “cuteness.”

But kawaii is no child’s play. It’s a cultural vein that Japanese companies tap into in order to reach their target markets. By understanding what makes people go gaga for Pikachu and Hello Kitty, these businesses give themselves a serious edge — nothing “cute” about it.

So what can Western entrepreneurs learn from the kawaii principle?

In a word, presentation. Today, we explore the concept of kawaii, how it’s applied in Japanese business, and why the way your product looks and feels can be your greatest marketing asset.

That’s not to say you abandon substance!

Instead, you learn to embrace the feelings you can induce by presenting your products in certain ways. When you put care, thought, and a deep understanding of your audience into the aesthetic, it speaks louder than any ad can.

Learn how to inject a little kawaii into your strategy. Click Play at the top of the page!

The post MBA2258 The Business of Japan P2: The Economy of Kawaii appeared first on The $100 MBA.

MBA2257 4 Tech Must-Haves When Working While Traveling + Free Ride Friday Mar 03, 2023

Don’t leave home without these — and we’re not talking about hardware. You can’t put these items in your bag, but if you’re working on the road, each and every one is a potential lifesaver.

Not to mention…a trip-saver.

Wherever you go, you can’t predict exactly what the situation will be re: Internet, security, and your ability to communicate with the rest of your team. For that reason, it’s important to build in some fail-safes so that whatever happens, you can get the job done from wherever you are.

Today, we share the 4 most critical “things,” so to speak, that come on the road with us.

This isn’t only applicable to working trips. If you’re a full-time digital nomad, or even if you have a global remote team, this stuff makes your business truly location independent. Find out what we use and why, and start “packing” (again, so to speak) for your next adventure.

Click Play at the top of the page!

Show Links

Speedtest by Ookla

Express VPN

World Time Buddy

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MBA2256 How to Choose a Business Model That Works For You Mar 02, 2023

It’s not as simple as “make stuff, sell stuff.” Of course it can be, but there are other ways to make money on your own. Before you start your first (or next) business, listen to this episode.

Our intrepid host Omar has started several businesses in his day. And he’s learned how critical it is to choose the right model — regardless of the industry or niche.

These days it’s SaaS (Software as a Service), as in our webinar platform. It’s also course creation and coaching, aka selling content and services. But Omar’s also done everything from affiliate marketing to arbitrage to e-commerce.

Along the way, he learned which models are a good fit — and which are not.

So which model is right for you?

Today, we explore the concept of business models, run through a few examples, and outline a strategy for picking the model that you’ll excel with. You may know what business you want to be in, but it’s crucial to think about how you want to be in it, and where you expect your money to come from.

Get into a business that suits your talents and preferences. Click Play at the top of the page!

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MBA2255 Q&A Wednesday: Should I create videos for YouTube or Instagram to grow my travel blog? Mar 01, 2023

Writers rule the Internet, but videographers are the gatekeepers. So what’s the best way to use video to support a blog? Today, we weigh the two biggest options: YouTube and the ‘Gram.

If you could only focus on one, which is the most effective?

It’s Q&A Wednesday, and we’ve got a listener with a travel blog. The good stuff is in the articles, but this savvy blogger knows that people find their way into content via visual media these days. The plan: dump some time and resources into YouTube or Instagram, and funnel the followers to the blog.

Each platform has its ups and downs, of course.

Today, we break down what you can expect to gain from a following on both of these platforms, and examine which one is most likely to support a blog-based business best. Each platform is built for a certain kind of video content, so it’s best to choose a focus and stick with it.

Get the details on what each platform wants from you, and what each can do for you — with a special focus on converting watchers to readers. Click Play at the top of the page!

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MBA2254 Coaching via Email: The How & Why Feb 28, 2023

When we think coaching, we think live calls. But it’s not the only way. Yes, you can coach via email (you heard that right). Today, we explore why you should, and how it works.

It’s really pretty ingenious.

Because it’s asynchronous, you can coach people whose schedules don’t align with yours. Because it’s written, you can reach people who aren’t comfortable with live video. Because it’s email, you can keep the whole program focused only on what matters most with greater efficiency.

In fact, good ol’ Omar runs an email-based coaching program himself.

In this episode, Omar shares what he’s learned as an email coach, and why it’s something every coach should consider. It doesn’t have to replace other kinds of coaching; it can simply be a powerful supplement. But the bang for your buck (in both directions) is undeniable.

Learn what the advantages of email coaching are, and how to build your own program. Click Play at the top of the page!

Show Links

Mission Control

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MBA2253 The Business of Japan P1: Why Japan Is So Good at Business Feb 27, 2023

Japan does business differently. Today kicks off a 4-part series on the Japanese approach to everything from product development to customer service — and why it all just…works.

We begin with Part 1, an exploration of the cultural attitudes and values that position Japanese entrepreneurs to succeed wildly.

…and no, you don’t have to be Japanese to do some of this yourself.

It’s all rooted in a different notion of what “success” actually means. For Westerners, the endgame is the primary focus, and everything you do on your way is a means to an end. But in Japan, the means is just as important — perhaps more so — than the end.

How does that translate into better business? Because consistency in your day-to-day efforts adds up over time, to something more than the sum of its parts.

Join us as Omar travels the Land of the Rising Sun, and shares the lessons he’s picking up along the way. Click Play at the top of the page!

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MBA2252 4 Ways to Increase Your Email Open Rates in 2023 + Free Ride Friday Feb 24, 2023

The best email campaign in the world won’t help your business if no one reads it. So how can you make sure people actually see what you’re saying (without misleading subject lines, that is)?

Today, we offer a few very specific answers.

In both of our businesses, we’ve had ups and downs in our open rates. Along the way, we’ve discovered some moves that work. In this episode, we’ll share 4 things that reliably moved the needle for us.

The best part? It’s not the elaborate or overly technical stuff that does the trick. It’s the simple, best-practice, tried-and-true methods that get results. From copywriting without sounding like a copywriter, to basic list hygiene, to storytelling, you don’t need a PhD in email to be heard.

Learn what you can do to get real, useful engagement with your emails — and watch your leads and sales grow as a result. Click Play at the top of the page!

Show Links

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MBA2251 How Much Can You Earn on YouTube in 2023? Feb 23, 2023

YouTube: it’s one heckuva revenue-generator for anyone making video content. But how much can you really expect to bring in? And how can you optimize your approach to earn the most?

Today, we unpack how to monetize your YouTube channel.

Yes, we’ll discuss the ad revenue model — but it’s not the only way to get paid for YouTubing. In this episode, we’ll explore a few ways to turn videos into profit, and how some of the best YouTubers out there make their living.

We’ll dive deep into exactly how popular your videos need to be before they can really generate income, and why YouTube is such a gold mine, especially compared to other content platforms like blogs and social media.

…assuming, of course, that you’re doing it right.

We did the research, you get the strategies. Learn how to approach YouTube with profit in mind, and get the most out of the content you put so much work into. Click Play at the top of the page!

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MBA2250 Q&A Wednesday: How many support messages is too many for one team member? Feb 22, 2023

Customer Support should never be a secondary concern — it’s a selling point, and key to fighting churn. But a listener wants to know: how much Support can you expect your team to offer?

It’s Q&A Wednesday, and our listener has more Support requests than the current (single) Support agent can handle. Is it because there are more requests than any one person can deal with? Or is it because this one person isn’t measuring up?

And how the heck can you tell, either way?

Fortunately, we’ve got a lot of experience in this arena. We’ve always prioritized Support in our own software company. It was our theory from the start that quickly resolving hiccups would create more customer loyalty than anything else.

Today, we discuss what can reasonably be expected of a Customer Support agent, how to measure their performance, and what to do if someone on the team isn’t making the grade.

We share a formula for calculating the number of requests or tickets each agent should be able to tackle in a day, and offer remedial actions you can take before looking for a replacement. Learn how to make your Support Team one of your most valuable assets — Click Play at the top of the page!

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MBA2249 How to Sell More Products Passively with a Deadline Funnel Feb 21, 2023

Urgency sells. But nothing turns people off like fake urgency (y’know, like those furniture stores that’ve been “going out of business” for the last 20 years). So how can you get folks to “buy now” without sounding full of it?

The answer: deadline funnels.

Deadline funnels are an automated way to create individualized timed special offers — emphasis on “timed.” The lead engages with your content, and the clock starts ticking. If they don’t buy…they really do miss out on the offer.

At best, it helps you make a sale, and gets your new customer the best deal. At worst, it shows your audience that “last chance” really means “last chance.”

Today, we discuss what deadline funnels are, how they work, and what tools help you set them up. We’ll share examples from our own business — which has benefited immensely from deadline funnels. Learn all you need to know about this incredible sales strategy. Click Play at the top of the page!

Show Links

Deadline Funnel

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MBA2248 Extended Interview: Bradley T. Morris – How to Build a Business That You Love Feb 20, 2023

Don’t settle for success. Build a business you’re over the moon about! Today, we sit down with someone who did exactly that: Majik Media’s Bradley T. Morris.

Bradley built the life of his dreams — which mostly involves adventures, night golf, and co-creating products with his 6-year-old son — by staying true to what really made him tick (and ditching the rest).

He even gave up social media, just because it’s not a good vibe. And that decision has in no way harmed his considerable success.

In this episode, Bradley joins Omar for a good long talk about prioritizing what matters, and building your business around that. It may seem idealistic, but Bradley’s experience demonstrates that if you’re sincere in what you’re trying to create, the right people will pay for it.

Take some life and business lessons from a serial entrepreneur who’s doing things his own way. Then ask yourself: what’s your own way? Have the courage to answer honestly, and nothing can stop you. Click Play at the top of the page!

Show Links

Majik Kids

Majik Media

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MBA2247 Should You Build a Business to Sell or a Lifestyle Business? + Free Ride Friday Feb 17, 2023

Is your business a lifetime commitment — or a way out? Today we explore the difference between “lifestyle” businesses and businesses designed for (eventual) sale.

Which one are you building?

Thing is, you need to answer that question, like yesterday. Because the way you build and run your business will differ wildly depending on what your endgame is.

“Lifestyle” businesses are all yours. You’re going to do it for as long as possible, maybe for the rest of your working life. Because of that, you don’t have to do anything with an eventual sale (or the eventual buyers) in mind.

But if you’re dreaming of a nice exit, you need to make sure your business is something you can market. That means everything from ensuring there’s more room to grow, to making sure the branding, processes, and systems don’t depend too much on…well, you.

Are you building a business to have money, or a job you love? All things come to an end, and it’s never too soon to start thinking about how your time with your business wraps up. Click Play at the top of the page!

Show Links

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MBA2246 Why You Need to Start Saving Cash In Your Business Feb 16, 2023

Recession anyone? Sooner or later, a rainy day comes. But with a little planning ahead, you can thrive in the rain.

Today, we explain how the current economic moment is the perfect example of why you need a war chest.

When the economy slows and interest rates rise, it becomes much more expensive to borrow the cash you need to invest in your business…unless you borrow it from yourself, that is. And while you’re not likely to have pockets as deep as the bank’s, you might be surprised at what you can save.

It’s all about making saving a consistent habit.

Today, we explain how utterly necessary a substantial savings account is for an independent business. We’ll also share tips on how to make saving easier, by building it into your whole business model. This way, you can ride out a recession with less financial damage to your bottom line.

Learn why it’s time to start saving — and how to do so effectively. Click Play at the top of the page!

Show Links

The post MBA2246 Why You Need to Start Saving Cash In Your Business appeared first on The $100 MBA.

MBA2245 Q&A Wednesday: How do you spend less time on social media? Feb 15, 2023

Are you using social media, or is it using you?

Today, we share tried-and-true strategies for using these addictive platforms strategically — not mindlessly.

Facebook, Insta, and the rest can be incredibly valuable tools. But they don’t exist to serve your business. They exist to serve their own. If you’re not careful, you can end up investing your time and energy into something that benefits Zuckerberg and Musk more than it benefits you.

It’s Q&A Wednesday, and one of our listeners has seen the light. They know that social media is sucking them in on a daily basis. But quitting it altogether wouldn’t be good business.

So what’s an easily-distracted entrepreneur to do?

You don’t have to give up social media to avoid its pitfalls. In this episode, you’ll learn a few simple tricks that allow you to do your marketing, reach your audience, and get back to the real world. We also share tools that make it easier.

Think of social media like fire: undeniably beneficial, but dangerous if it gets out of control. Learn how to manage it effectively — Click Play at the top of the page!

Show Links

MeetEdgar

Buffer

Sociamonials

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MBA2244 How to Know It’s Time to Upgrade Your Team Feb 14, 2023

Nothing stays the same forever — not if it’s going to grow.

That’s true for your team, too. If your team isn’t getting better, it’s stagnating. Which means your business is stagnating. Which means your business is dying.

So how do you stop this from happening? How do you keep your team out of a rut?

At some point, you’ll probably have to replace some people. You can’t let fear of change (or potential confrontation) stop you from helping your business thrive. But here’s the good news: sometimes you can “replace” someone with themselves — if they’re willing to evolve.

Today, we share a little exercise that will help you see who’s truly making the grade for your business.

Once you’re clear on who makes the cut and who doesn’t, it’s time to take the necessary steps to bring everyone up to scratch. You can’t always predict who will grow with your company, but one thing is for sure: stasis is never good for business.

Learn how to see what needs changing. Click Play at the top of the page!

The post MBA2244 How to Know It’s Time to Upgrade Your Team appeared first on The $100 MBA.

MBA2243 Guest Teacher – Stephen Key – How to Bring an Idea to Market Without Starting a Business. Feb 13, 2023

You have a great idea for a product.

But you don’t have the time, resources, or know-how to bring it to life.

No problem.

Today’s guest teacher, Stephen Key, knows all there is to know about “open innovation” — allowing other companies to license your idea and bring it to market. They take the risk. They do the work. You reap the benefits. It’s a win-win!

Of course, you have to do some legwork first.

In this episode, Stephen will walk you through the process of securing the rights to your idea, and shopping it around to the right kinds of companies. We always preach that execution is just as important as ideas. But with open innovation, you can outsource the execution in just a few steps.

If you’re busy with another business, or simply don’t have the option of bringing your idea to market, this might be the best alternative. There’s one way to find out: learn how the process works, and see if your big idea is a good fit. Click Play at the top of the page!

Show Links

inventRight

$100 MBA Power Packs

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MBA2242 How to Use Your Competition In Your Marketing + Free Ride Friday Feb 10, 2023

Competition is a good thing — if you know how to use it.

We often think it’d be great to be the only one selling what we’re selling. But if that were true, it wouldn’t be an awesome sign re: consumer demand. So instead of being afraid of the competition, let’s turn it to our advantage!

In this episode, we’ll share a few ways.

With examples from famous brands and our own businesses, we’ll explore how companies that are willing to stand side-by-side with the alternatives win. The key is to understand that a competitor is something invaluable for marketing: a basis of comparison.

Your job is simply to make that comparison an informative (and favorable) one.

Learn how different brands have done wonders for their sales by shining a light on what customers could buy instead. When you believe in your product — and more appropriately, your product’s market fit — the truth will set you free. Click Play at the top of the page!

Show Links

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MBA2241 Why Three is The Magic Number in Business Feb 09, 2023

Sometimes the simplest tricks have the most dramatic results.

Case in point: The Rule of 3.

Human brain psychology 101 teaches us that people are selective about what goes into their memories. If it’s not easily understandable, digestible, and recallable, our brains won’t make space for it. But with the right structure and rhythm, almost anything can find a place on the “top shelf” of our minds.

That includes marketing and sales material.

Today, we explore how dividing things — everything, really — into threes is an almost magic hack for getting better results from marketing and sales assets. We’ll explain how it works, why it works, and how we use it.

For an example, look how many times we did it in this podcast summary. Go ahead, we’ll wait…

Learn how to apply the magic number to any business asset, from copy and content to ads and offers. It’s the best way to get (clear) information into your audience’s heads, and keep it there long enough to inspire action. Click Play at the top of the page!

Show Links

Workshop: How to Earn $10k/Month With Live Courses

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MBA2240 Q&A Wednesday: Should I offer an unlimited paid leave policy for my team? Feb 08, 2023

How much time off is too much?

Or is there any such thing as too much?

In an era of high employment and the ‘Great Resignation,’ it can be tough to make your company the place to be for the most talented and dedicated employees. One benefit some startups have tried sounds a little extreme, but it’s a thing: unlimited leave.

The question: does that really work out?

It’s Q&A Wednesday, and we’ve got a listener with a small software startup who wants to scale up. They’re considering a no-limits time-off policy, but they’re hesitant.

Will anyone show up to work? Will this attract the best, or the laziest? Will the current team slap permanent “brb” signs on their desks?

As it turns out, the downside of unlimited leave isn’t what you’d expect. In fact, it’s kinda the opposite.

Today, we explore how this controversial policy has worked out for other companies. Plus, we’ll share our own leave policy, and how we arrived at it. Click Play at the top of the page!

The post MBA2240 Q&A Wednesday: Should I offer an unlimited paid leave policy for my team? appeared first on The $100 MBA.

MBA2239 5 Mistakes To Avoid When Running Live Events in 2023 Feb 07, 2023

Live events are back — but that doesn’t mean things are exactly the way they used to be.

From a small meetup to a major conference, the way you plan and execute a live event might need some adjusting. Attitudes, expectations, and realities have changed drastically in the last few years.

As in all things business, those who fail to evolve get left behind.

Today, we’ll explore 5 things that can totally derail your next live event, if you’re not careful to avoid them. We’ll explain what’s changed and why, how potential attendees have different standards now, and how to host an event that actually gets the results you want.

Throw out the old playbook, and break out your notebook.

It’s time to plan events for the new context, so that everyone who attends walks away with the value they came for — and you walk away with greater authority and credibility, along with the gratitude of your audience. Click Play at the top of the page!

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MBA2238 Guest Teacher – Alvin Poh – How to hire the right people in order to scale up your business Feb 06, 2023

Fact: No matter what you do, you will never scale your business.

Your team will.

That’s what scaling is: growing your business beyond what any one person can accomplish on their own. Which means that one of the most important keys to scaling is assembling the right crew.

Today’s guest teacher knows a thing or two about that. In fact, he scaled his way up from solopreneurship to a team of over a hundred — and a $30 million ext. Today, Alvin Poh is here to explain how he built the team that took his company from startup to scale-up and beyond.

In this episode, Poh will share his “MMA” framework for building your dream team. He’ll share what many businesses get wrong about the team-building process, and what you can do to make sure you’re creating a culture that brings out the best in every employee.

Learn what it really takes to get to the next level, in the only way that really works: together. Click Play at the top of the page!

Show Links

Super Scaling Team Mastery Playbook

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MBA2237 How Make 10K a Month with Live Courses + Free Ride Friday Feb 03, 2023

There are lots of ways to share what you know.

But one is the most complete, comprehensive, and effective: live courses.

They’re the closest thing to teaching someone in person. More intimate than a blog post or YouTube video, more in-depth than a webinar, the live course is the ultimate way to sell your unique knowledge and experience.

Today, we’ll explain how that’s easily worth $10k per month.

We’ll share the three basic steps to creating, marketing, and selling a killer live course. If you’re intimidated by the thought — don’t be! You might be surprised how easy it is, especially with one particular tool we’ll discuss.

Plus, we’ll explain why live courses get better results (and are therefore worth more) than other modes of online teaching and training.

If you’re thinking about monetizing your knowledge with a live course, start with this episode. Get the overview of how you can pull it off, plus find out where to get even more in-depth training — with us! Click Play at the top of the page!

Show Links

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MBA2236 The Truth About Business Success You Don’t Want To Hear Feb 02, 2023

It’s not that you won’t like it.

It’s that you might find it confusing, or hard to believe. But it’s true.

Also — despite being an answer of sorts — it raises some questions. But if you implement this one very basic principle, you’ll see results. We have. Other entrepreneurs we’ve worked with and coached have.

But it can take time.

This isn’t some ancient secret or a newfangled “hack” sweeping the Internet. It’s basic, bare-bones, tried-and-true business reality. It’s worked for everyone from the first street vendor to the kings of Silicon Valley. And it requires you to embrace one of our favorite maxims: “simple” doesn’t mean “easy.”

And yes, this truth is true no matter what kind of business or market you’re in.

Curious yet?

Tune in, and hear this extremely straightforward (and extremely valuable) bit of wisdom. But remember: understanding it is one thing. But like everything in business, the key is execution. Click Play at the top of the page!

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MBA2235 Q&A Wednesday: Can I monetize my podcast that only has 500 listeners an episode? Feb 01, 2023

Success isn’t a matter of size.

In fact, you can make a decent profit with even a small audience — if you know how to monetize it.

It’s Q&A Wednesday, and we’re helping a fellow podcaster figure out how to generate revenue. Our listener has their own podcast audience of about 500. Not massive, but not anything to sneeze at either. Is that a big enough crowd to attract some podcast sponsors? If not, then what?

Today, we’ll explore how even the most niche audience can be a gold mine.

We’ll discuss different ways to monetize a podcast, including (but definitely not limited to) scoring sponsorships. Wherever even a small number of people are consistently showing up for your expertise, there’s opportunity.

Learn how even a modest following can be the foundation of a great business. If 500 people consistently want to hear what you have to say, you know something worth paying for. Click Play at the top of the page!

Show Links

Expert Secrets by Russell Brunson

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MBA2234 5 Steps to Launching a YouTube Channel 2023 Jan 31, 2023

YouTube: it’s the top platform for online content consumption, by a mile.

With millions of eyeballs watching countless hours of video each day, entrepreneurs are scrambling to establish a YouTube presence. And for good reason — with so many potential customers on the platform, the potential for reaching your target audience and building a strong brand is huge.

But with so much competition, it can be tough to stand out.

That’s why on today’s episode, we’re diving deep into the world of YouTube, and giving you the tools you need to launch your channel and build a loyal following.

From finding your niche, to creating content that resonates with your potential leads, we’ve got you covered. Plus, you’ll hear real-world examples of entrepreneurs who’ve nailed it.

If you’re thinking of starting your own YouTube channel, this episode is a must-listen. We’ll give you the tips, tricks, and strategies you need to make your channel a success. Tune in, and let’s start building your YouTube empire!

Click Play at the top of the page!

Show Links

Canva

YouTube for Bloggers

WebinarNinja YouTube

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MBA2233 Must Read: Expert Secrets by Russell Brunson Jan 30, 2023

Not everything in every “Must Read” is a…must.

But that doesn’t mean you can’t learn something valuable from it.

Today we tackle Expert Secrets by one of the most influential personalities in entrepreneurship: Russell Brunson. In this book, Brunson teaches you how to position yourself as an expert in your field and build a strong following. It’s a comprehensive guide to creating a “tribe,” and turning expertise into revenue.

We liked most of it.

The rest of it was still worth reading! Brunson’s hard-won expertise as an authority-builder and knowledge-monetizer is unquestionable. And while Omar has a different (but equally hard-won) philosophy around generating sales, it’s more a matter of preference than “right” or “wrong.”

Hear what makes this book worth your time, which bits we filed under “meh,” and you can benefit from a renowned thought leader’s wisdom. Click Play at the top of the page!

Show Links

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MBA2232 How to Create An Email Offer + Free Ride Friday Jan 27, 2023

You have a product. You have an email list.

What now?

A simple “Hey [name], this thing is for sale” won’t do the trick. To get results from email campaigns, you need to do more than just sell. You need to engage.

Today, we share the ingredients for an effective email campaign — based on months of research and our years of experience. These are the tactics and strategies that have worked for us. It’s a dense episode, but here’s the short version: your emails have to be valuable in and of themselves.

Obviously, there are more details to that.

Before your next launch or sales event, break out the notepad and give this guide a listen. You can use your email list to connect with and convert customers, all without making anyone feel spammed. It’s just a matter of communication.

Click Play at the top of the page!

Show Links

This Book Will Teach You How to Write Better by Neville Medhora

Storytelling Tactics

Never Split the Difference by Chris Voss

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MBA2231 How to Increase Your Profit Margins without Upsetting Customers Jan 26, 2023

When profit margins are thin, your business isn’t safe.

Yet even when we know the numbers aren’t good, entrepreneurs are often afraid to do what it takes to get deeper into the black.

That’s because we don’t realize something important: your profits don’t have to come at the expense of your customers. You can always increase the distance between what you spend and what you bring in — without alienating anyone.

Today, we discuss how.

In this episode, we’ll share how widening profit margins isn’t simply about charging more. With a little creativity, you can find ways to get more out of your existing business. A well-rounded business can always create value. And value creates profit. If your margins are looking a little skinny, this is the episode for you. Click Play at the top of the page!

Show Links

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MBA2230 Q&A Wednesday: How can I be a more interesting personality for my brand? Jan 25, 2023

More and more, what you sell isn’t the only thing you’re selling.

You’re also selling you.

People gravitate to brands they can identify with — which usually means brands associated with people they identify with. Sometimes, it’s sponsors or their fellow customers. But just as often, it’s the founder.

But what if you’re not much of a…personality?

The short answer is: you are, even if you think you’re not. Today, we help a fellow entrepreneur who knows they have to personify their brand, but isn’t confident the audience will love who they see. But of course, that’s all a matter of perspective.

The key is to find ways to share yourself effectively — even if it means getting a little uncomfortable.

In fact, by putting yourself in uncomfortable and unfamiliar situations, you’ll become even more interesting than you already are! In this episode, we’ll discuss a variety of ways to crack open the shell of your personality, and let it shine.

Best of all, this does not mean being fake or creating a false persona. It’s all about embracing and sharing the value that is you. Click Play at the top of the page!

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MBA2229 How To Get Your First 1,000 Email Subscribers Jan 24, 2023

The first hill tends to be the steepest.

…or at least it can feel that way. When it comes to assembling a solid email list, getting from nothing to something can seem daunting.

But with a few simple tactics, you can build that foundation.

The best part? One thousand subscribers is enough to generate a full-time income, depending on what you sell. So doing some extra work in the beginning is a no-brainer investment into the future of your business. A little sweat now creates momentum that can pay off later.

So how is it done? What are the moves?

That’s what today’s episode is all about. We’ll share a few accessible, cost-effective ways to rake in those email addresses. Then, it’s up to you to convert.

For all the power of other marketing channels, email remains King. You just have to give yourself a solid launchpad. Click Play at the top of the page!

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MBA2228 Extended Interview: Dan Martell – How to Buy Back Your Time Jan 23, 2023

For entrepreneurs (and humans in general), nothing is more valuable than time.

But too often, we trade our time for money — or the promise of money.

Entrepreneurs especially feel like your level of success is directly aligned to how much time you spend working. This. Is. False. In fact, the best thing you can do for your company and yourself is to take back as much time as possible.

Omar learned this from his former business coach, SaaS-scaling legend Dan Martell.

Today, Omar and Dan sit down to discuss why trading money for time is actually the best strategy for growing and scaling a business to its full potential. It also doesn’t hurt that having more time makes you healthier and happier, too.

Hear this extended conversation between teacher and student, and learn why time isn’t the price of entrepreneurship — it’s the reward. Click Play at the top of the page!

Show Links

Buy Back Your Time by Dan Martel

SaaS Academy

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MBA2227 How to Hold Yourself Accountable + Free Ride Friday Jan 20, 2023

As a general rule, people don’t do what they don’t want to do.

…even when they should.

It’s not that we’re lazy, or not committed. It’s that we fail to proactively strategize, to paint ourselves into the corners where we’re forced to follow through on our goals.

It sounds simple. But then…why don’t we all do it?

Today, we’ll share a few tried-and-true ways to set yourself up for success. By employing some external factors in addition to your internal discipline, you can hit the “sweet spot” of pushing yourself while being pushed *just enough* by forces outside your control.

If you don’t manage the forces outside your control, and enlist them in keeping you on track, they’ll come for you anyway — and you won’t like the results.

Hear our simple strategies, and see what you can do about being a better boss to yourself. Click Play at the top of the page!

Show Links

Easycourse

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MBA2226 Why You Can’t Get Everything Done Jan 19, 2023

Overwhelmed? The problem might not be you.

There’s an entire industry of content, influence, and promises regarding productivity. But what if that’s tackling the problem backwards? What if maximizing your ability to blast through ToDo lists is missing a key element?

We think that’s the case.

Today, Omar shares a straightforward but potentially game-changing “secret” to productivity. But really, it’s not so secret at all. It’s an application of good ol’ Occam’s razor: the principle that the simplest explanation for a problem is usually the correct one.

Hear why you’re probably having trouble getting it all accomplished — and why you really shouldn’t beat yourself up about it. Click Play at the top of the page!

Show Links

Four Thousand Weeks

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MBA2225 Q&A Wednesday: Help! I’m an introvert in Fiji. How do I make connections? Jan 18, 2023

Online entrepreneurship is perfect for creative introverts.

You get to work by yourself, limit distractions, and subtract the anxiety that comes with office politics and social drama.

…but that approach can leave you isolated, personally and professionally.

It’s Q&A Wednesday, and we’ve got a listener who’s living the ideal introvert lifestyle: a blogger based in Fiji. How can you beat that? But like many introverts discover, the cost of not having a network can be high. No entrepreneur is an island — even if you live on a beautiful one.

So what’s a talented loner to do?

Today, we share a few ways anyone — even the most introverted — can safely, confidently put themselves out there and make some connections. From online networking to getting to know people IRL, there’s always a way to introduce yourself.

Learn how to make the social effort necessary to create a network, and make the effort count. Click Play at the top of the page!

Show Links

Jordan Harbinger Podcast

Meetup

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MBA2224 How To Hold Your Team Members Accountable Jan 17, 2023

They seemed great when you hired them.

But then…

Why do some employees fail to measure up? Often, we think it’s because something is wrong with our hiring process. But realistically, it’s more likely to be what happens after the hire.

Today, we discuss how to set and maintain expectations for employees in a constructive way. That doesn’t mean being heavy-handed, authoritarian, or micro-managing. It means communicating and following through on exactly what you need from them.

We’ll share exactly how we keep our team up to snuff, mostly by defining “snuff” clearly and helping them correct course when necessary. The good news is that pretty much everyone wants to do a good job. But it’s on the founders to show them how.

Learn from our experience. Discover why some team members flake after a while, and why better management — not better employees — is the answer. Click Play at the top of the page!

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MBA2223 Guest Teacher – Gen Furukawa – How to Increase Sales & Personalize Your Marketing with an eCommerce Quiz Jan 16, 2023

The more specific your marketing is to your leads, the better it’ll work.

Hence, quizzes.

Gen Furukawa is the cofounder of Prehook, a company that helps ecommerce businesses create interactive quiz funnels to drive leads and sales. By engaging with website visitors in a 2-way conversation, you can gather the data that makes marketing more personal.

And of course, more personal means more effective.

In this guest lesson, Gen will explain exactly how quizzes super-charge sales. But just as importantly, he’ll share how quizzes gather “zero-party data” — the perfect alternative to data from outside platforms like Facebook or Google.

Form your own relationship with website visitors, whether it’s for ecommerce or another kind of product. Best of all, do it without relying on the increasingly controversial (and increasingly less effective) method of paying outside data-farmers. Click Play at the top of the page!

Show Links

Prehook

Cart Overflow

Typeform

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MBA2222 Does Your Morning Routine Matter? + Free Ride Friday Jan 13, 2023

The influencers agree: the key to success is tackling the day like it just ran off with your grandma’s purse.

…but is it really?

The high-powered morning routine is the latest craze, and one of the hottest topics of content on life and business optimization. But today, we dare to ask: does it even make a difference? Will your business thrive if you never miss your morning journaling/meditation/powerlifting/cold plunge session?

Our answer might surprise you.

Explore what really moves the needles of success, and what role the things you do before breakfast actually plays in your business growth. Take a moment to question the conventional wisdom with us, consider our answer, and formulate your own.

Click Play at the top of the page!

Show Links

Monsters and How to Tame Them by Kevin Hart (Audible Exclusive)

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MBA2221 Is it Time For a Change? Jan 12, 2023

Feeling stuck in your business?

That’s not to say you’re not doing ok financially. But every so often, a business can lose the…magic.

You feel bored, unmotivated, maybe even depressed. You go through the motions, joylessly. Running your business has become the thing that you became an entrepreneur to escape: just another job.

You’re not alone, and you’re probably fine.

In fact, your business is probably fine. In our experience (and others’), we have these feelings because we’ve hit a personal plateau — a mental, emotional, even spiritual rut. Before you decide to do something drastic, like sell the business, take a step back and listen to this episode.

Today, we’ll discuss the reasons we lose love for our creations, and how to approach the problem from an unexpected angle. We’ll share a list of ways you can shake things up, get out of your head, and determine once and for all if you really need a new start.

Get excited to run your business again. Alter your course without going off the rails. Click Play at the top of the page!

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MBA2220 Q&A Wednesday: Should I extend my refund policy from 30 to 90 days? Jan 11, 2023

How long is too long to request a refund?

It’s an important question, especially for small businesses. To grow, you have to be able to rely on steady, predictable revenue. And revenue that suddenly reverses can throw your metrics out of whack.

But on the other hand…

Risk reversal is one of the most powerful selling tools you have. When customers feel like they’re truly guaranteed satisfaction, you earn trust. And trust means sales. Every day a customer knows they can change their mind equals a little peace of mind.

It’s Q&A Wednesday, and we’ve got a listener who sells online courses with a 30-day guarantee. But is that enough? More importantly, would pushing it to 60 or 90 days be a net positive for the business, or a risk that’s just not worth taking?

Hear our advice, and ask yourself if it’s time to give your customers a little more leeway. Click Play at the top of the page!

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MBA2219 My 5 Business Predictions for 2023 Jan 10, 2023

2022 was…something alright.

So what fresh challenges and opportunities can we expect this year?

We’ve got a few (educated) guesses.

Today, Omar shares what’s most likely to define 2023, based on his borderline-obsessive reflection and study of small business trends. From post-COVID adjustments to workplace culture to the surprise advantages most people will miss, these predictions can keep you ahead of the curve.

They might not all pan out — but the smart money says at least some of them will. Take a good long look down the road, and see if you can adjust your expectations and strategies to meet what’s (probably) coming.

We’ll explain what’s likely to happen, why it’s likely, and how to make sure you’re ready to capitalize. Click Play at the top of the page!

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MBA2218 Must Read: Monsters and How to Tame Them by Kevin Hart Jan 09, 2023

We all have monsters.

Maybe you call them “demons,” or just plain old insecurities. Whatever the name, they’re the things that make us make poor decisions out of fear, doubt, or simple habit.

Today, we review a book from someone who’s had to face their monsters down. And somehow, it’s…hilarious.

Leave it to Kevin Hart, the comedian who survived a serious accident and came out a little wiser — but no less funny. In Monsters and How to Tame Them, Hart puts a name to common reasons we fail ourselves (e.g., the Approval Monster, Comparison Monster, etc.), and shares how he managed to put those little suckers in their place.

Join us for a review of this excellent read, and Omar’s personal experience with the syndromes Hart identifies.

Don’t let the monsters take the wheel! Click Play at the top of the page!

Show Links

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MBA2217 How to Spend Less on High Quality Traffic + Free Ride Friday Jan 06, 2023

So you need traffic…but you don’t have much cash to throw around.

No problem!

As a lean startup, we regularly experiment with low-to-no-cost ways of driving consumers to our website. Today, we share a few we’ve heard about, researched, and even tried ourselves.

Always remember that paid ads can get eyeballs on your content and other assets — but not necessarily the eyeballs you want. For small businesses especially, the quality of traffic matters way way more than the quantity.

The tips we share today are all about attracting the right kind of audience: the kind that’s most likely to convert.

Hear what methods got us most interested recently, and which ones produced results for our companies. When it comes to driving traffic and generating leads, creativity is a much stronger asset than deep pockets. Click Play at the top of the page!

Show Links

Free Lead Magnet Templates

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MBA2216 The One Thing That Will Help You Make More Revenue in 2023 Jan 05, 2023

You can do a million things for your business.

…or you can do just one, really well.

There’s a simple strategy that can boost almost any business, in the medium term. It doesn’t matter what you sell, who your audience is, or what size business you have. It doesn’t require expensive tools, or super-advanced specialized knowledge.

But it’s not exactly easy.

This move is low on complexity, but requires consistency. If you do it all year, the effects are almost guaranteed to come — slowly but surely. By investing some time and effort (and most importantly, effort over time), it’s pretty hard not to end up in a better place than where you started.

Today, we share this strategy, one that Omar learned from a (very successful) entrepreneur years ago. Learn what it is, how to apply it, and why it’s counter to so much of the typical growth advice out there.

Then, see if you’re up for the challenge. Click Play at the top of the page!

Show Links

Seth Godin

Mr. Beast

Tim Ferriss

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MBA2215 Q&A Wednesday: How do I grow an email list on a budget? Jan 04, 2023

It’s easy to grow an email list…

…when you have lots of money to blow on paid lead captures.

But for the rest of us, building a solid list takes time, work, and creativity. It’s Q&A Wednesday, and we’re helping one listener figure out how to rake in the email addresses without sinking too much cash into the project.

The good news? There are lots of ways.

Early on, we generated our own initial leads the old-fashioned ways: tried-and-true methods based on content, SEO, and more. Even today, we keep the paid marketing to a minimum, and focus on getting our leads organically.

The result is that we don’t just spend less on capturing email addresses — we capture the addresses of people who are more likely to convert.

In this episode, we share short and long-term methods for building an organic following, and getting into their inboxes. You can do this, and you don’t have to part with too much of your hard-earned revenue to make it happen. Click Play at the top of the page!

Show Links

MBA2214 How to Create a Compelling Vision Jan 03, 2023

What is your business really offering people?

We’ve all heard the “benefits over features” lecture, where you do your best to communicate what consumers get out of your product. But there’s a bigger picture — and it can compel people even more effectively.

It’s all about your vision.

Identifying and communicating your vision isn’t some exercise in self-importance. It’s a way to show your audience that when they use your product or service, they’re not just getting a problem solved. They’re investing in a better future, for themselves and others.

If it sounds a little emotional, remember the #1 rule of marketing and sales: people don’t put aside emotion to make logical decisions. They make emotional decisions they can justify logically.

Today, we explore how visions, articulated well, inspire more action than most people realize. When you have a vision, your customers aren’t just customers — they’re part of a movement. Click Play at the top of the page!

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MBA2213 Extended Interview: Justin Moore – How to Secure More Sponsorships for More Money Jan 02, 2023

Your sponsorship “packages” might be costing you sponsors.

Sponsorships are one of the best ways to monetize your brand and content. But as entrepreneurs who “work smarter not harder,” many of us approach sponsorships way too…passively.

Today’s guest has a better idea.

Justin Moore is a classic self-made entrepreneur with a unique specialty: helping other entrepreneurs get the best possible sponsorship deals. In this extended conversation, Justin and Omar explore why one-size-fits-all and “choose your package” models of sponsorship are too oversimplified.

To really make yourself attractive to sponsors, you have to start with what they need — not with what you’re willing to offer.

Sit back and enjoy this long-form lesson. It just might unlock a world of opportunities to monetize your brand. Click Play at the top of the page!

Show Links

Creator Wizard

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MBA2212 How To Use Frustration To Overcome Fear + Free Ride Friday Dec 30, 2022

Hate your day job? Is your own business stagnating? Are you feeling powerless? Sad? Angry?

Good.

When it gets bad enough, you have one of the greatest advantages an entrepreneur can have: motivation that outranks your fear.

Today, we discuss how to use a rock-bottom low point in your professional life as a launching pad for independence. Omar will share how all the success we’ve built with The $100 MBA and our software company started with a bad day — the day he was passed over for a promotion.

That slap in the face hurt. It was also a tipping point, and proof that your worst moment can take the shape of an open door.

Learn how to reframe failures, frustrations, and unfair treatment. Use the most uncomfortable feelings you experience as fuel for change. Embrace the pain, and turn it into gain. Click Play at the top of the page!

Show Links

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MBA2211 Why So Many Struggle to Earn 10K a Month Dec 29, 2022

There’s a magic to the number 10,000.

For an entrepreneur, $10k in monthly profit represents the moment you’re no longer trying to achieve independence — you have it.

So why is it so hard to get to?

The journey to 10k is likely the steepest hill you’ll have to climb on the way to success. That hill tends to weed out most would-be entrepreneurs, leaving only the ones who can truly make it. Today, we’ll discuss the common challenges that end so many people’s dreams, and how to navigate them.

Plus, we’ll share the business model that makes $10k/month much, much more attainable.

The best part: the way to 10k isn’t only about hussle. It’s about working smarter, and setting yourself up to reinvest so that $10k is only the beginning. Think long term, and make sure your hard work has the biggest ROI possible. With the right roadmap, you can make it. Click Play at the top of the page!

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MBA2210 Q&A Wednesday: I am burnt out but I can’t afford to stop working. What do I do? Dec 28, 2022

Every entrepreneur’s mantra should be this:

“I can only do so much.”

Starting and running a business is never easy — but there’s a line between “not easy” and detrimental to your health. Moreover, working too hard for too long is simply, objectively unsustainable. For anyone.

It’s Q&A Wednesday, and we’ve got a listener who runs a business that’s doing ok, but only as long as the founder keeps the candle burning at both ends. The breaking point is on the horizon, but our listener is convinced that taking a breather will spell disaster.

We’re not so sure about that.

In this episode, we explain why taking on too much isn’t just bad for you personally. It’s bad for your business. We’ll explore strategies to diagnose why you might be overworked, and steps you can take to lighten the load.

Don’t sacrifice your ability to run your business by running your business too hard. Click Play at the top of the page!

Show Links

On Writing Well by William Zinsser

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MBA2209 How to Know if You Were Slapped By Google Dec 27, 2022

Google is a fickle master.

Your traffic depends on your content’s ability to rank. For better or worse, Google is the #1 search engine, which means SEO (Search Engine Optimization) basically means appeasing Google, whatever it takes.

…and what appeases Google changes all the time.

In its effort to bring people the best results (and keep up with SEO pros trying to game the system), Google makes regular adjustments to the algorithm that determines where your website shows up in the search results.

If you want traffic, you have to stay on top of the latest changes. Otherwise, you risk the “slap.”

Today, we explain what happens when Google makes a change that suddenly drops your site down the rankings like a ton of bowling balls. More importantly, we discuss what to do about it, and how to know when it’s time to take action.

SEO isn’t a once-and-done thing. It’s a full-time job. Click Play at the top of the page!

Show Links

FE Website Penalty Indicator

Semrush

PageSpeed Insights

SEO for Bloggers

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MBA2208 Must Read: On Writing Well by William Zinsser Dec 26, 2022

There’s writing, and then there’s writing well.

Every form of communication in business requires a solid handle on the written word. From marketing and sales copy to public talks to pitches, if you can’t write it, you can’t share it.

William Zinsser’s On Writing Well is different from our other recent Must-Read (Stephen King’s On Writing). It’s strictly about non-fiction! The strategies in this book are perfect for your blog, email campaigns, and everything else you’ll write in order to move your business forward.

More importantly, it teaches you how to get in the headspace of a good writer. Writing well isn’t just a process — it’s a skill.

Like any other skill, you get better with consistent habits that build your prowess over time. This book can show you exactly how. Even if you’re not a professional copywriter, you will be empowered as an entrepreneur if you put in the effort to get competent.

You might not write a best-seller, but you won’t regret giving yourself one of the most valuable skills possible. Click Play at the top of the page!

Show Links

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MBA2207 How To Automate Getting Testimonials & Case Studies + Free Ride Friday Dec 23, 2022

For a business, f proof is everything.

There’s no better marketer or salesperson than a happy customer with an honest recommendation. A great testimonial or case study is worth a thousand paid ads, conversion-wise.

But of course, getting that social proof can be laborious, awkward, and time-consuming.

…but it doesn’t have to be.

Today, we share our system for getting loads of social proof the smart way: through automation. By setting up a simple system, you can take a “set it and forget it” approach to generating all the kind words you’ll ever need. It doesn’t waste your time or the customer’s, and it works!

Hear our system, and apply to it your own business. No matter how hard we work, there’s a limit to how much trust we can earn from the market by ourselves. But by enlisting people who can see your product from a user perspective, you can 10x the effectiveness of every campaign.

Turn the genuine satisfaction your customers feel into leads and sales — without breaking a sweat. Click Play at the top of the page!

Show Links

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MBA2206 How Much You Should Spend on Your Professional Development Dec 22, 2022

What are your skills worth?

To a conventional employer, they’re worth an average salary. But to yourself as an entrepreneur, their worth is limitless. Your knowledge and abilities are the foundation of your business — which means every dime you spend on learning more is an investment.

Of course, that’s the simple answer.

Here’s where it gets complex: what kinds of skills should you invest in? How much of your revenue is appropriate to part with? Should you develop your strengths, or address your weaknesses? What does a smart entrepreneur’s self-improvement budget look like?

Today, Omar shares his personal approach to professional development spending. As someone who runs multiple self-funded businesses, he’s not someone to spend money carelessly. Every course, coach, book, and conference needs to produce a worthwhile return, or the businesses suffer.

Learn what you should look for in professional development opportunities, and how to set a budget that doesn’t make you anxious. Invest in yourself, and get your money’s worth. Click Play at the top of the page!

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MBA2205 Q&A Wednesday: Should I spend $4,000 on attending an-in person conference? Dec 21, 2022

Conferences can be worth their weight in gold.

But how can you tell?

It’s Q&A Wednesday, and we’ve got a listener with a business in its infancy. Their YouTube following is impressive, and they’re wondering if it’s a smart move to spend $4k to attend a conference that could help them better monetize it.

Thing is, at this stage in the business, $4k is nothing to sneeze at, budget-wise. Is it a wise investment, or a reckless gamble?

Today, Omar shares his personal experience as a new entrepreneur in that exact situation. In the early days of The $100 MBA, a conference that cost half as much was a daunting idea. Ultimately, we attended one anyway — and couldn’t be happier with the result.

Of course, not all conferences are the same. Hear what really makes a conference valuable (hint: it’s not always the presentations), and how much of your revenue is really worth sinking into something that doesn’t guarantee success. Click Play at the top of the page!

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MBA2204 How Your Indecision Is Wasting Your Time & Money Dec 20, 2022

At any stage of entrepreneurship, indecision can kill your business.

Whether you’re just starting out, or making higher-stakes calls at an established company, not deciding something can be the worst decision possible. And consistently avoiding decisions is almost a guarantee of stagnation at best, and failure at worst.

Fact is, in the long term “analysis paralysis” hurts businesses just as much as incorrect decisions do.

Today, we discuss what’s really behind indecision, and its roots in our subconscious. We’ll explore how our brains lie to us in order to protect our egos from risk — and what we can do to see the truth. Once you understand the price of indecision in terms of opportunity cost, you’ll start to see hesitation as the enemy, not the answer.

And of course, Omar will share his personal method for making timely, confident decisions. Stop holding yourself back! Learn one of the most important skills an entrepreneur can develop. Click Play at the top of the page!

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MBA2203 Guest Teacher – John Murphy – How To Get More Organic Traffic And Sales While Becoming Less Reliant on Paid Ads Dec 19, 2022

You can pay for ads. But organic traffic is (literally) priceless.

The ROI on paid marketing and advertising grows more and more questionable, especially as moves like Apple’s tracking opt-outs make consumers more savvy, and less susceptible. But you know what consumers don’t mind? Actively choosing what they engage with.

All you have to do is offer genuinely good reasons to engage with your brand — and make sure Google sees what you’re doing.

John Murphy realized that when it came to generating traffic for his ecommerce business, paid ads weren’t worth the budget. So he dedicated himself to learning the most effective ways to bring people in the organic way: good ol’ Search Engine Optimization.

Today, John shares the 3 most important principles he’s learned to boost SEO. By applying these tactics, he was able to get the traffic he needed without hurting his bottom line — and so can you.

Hear how any business can bring thousands of visitors their way, by sticking to the tried-and-true principles of organic marketing. Click Play at the top of the page!

Show Links

Ecom SEO Formula

Answer the Public

Ahrefs

Semrush

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MBA2202 How Much Money Should You Raise For Your Startup + Free Ride Friday Dec 16, 2022

So you’re ready for outside investment.

…or are you?

The decision to take on someone else’s money is a huge one. If you’re going to sacrifice some autonomy, and ask someone to risk their capital, you have to know exactly what your goals are — and what your business is realistically capable of.

And of course, you need to know how much scratch you’re asking for.

Today, we discuss the complex factors involved in making this calculation, and how to know if your startup is ready. By making a thoughtful assessment of what your company can become, and how long it will take, you can seek the funding you really need — and give your investors the best ROI.

Click Play at the top of the page!

Show Links

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MBA2201 How to Revive Your Newsletter Dec 15, 2022

If your email list is dead, your business may not be far behind.

As the Internet continues to bombard consumers from every angle, earning a special place in someone’s inbox is the key to maintaining a relationship. So when the open and click rates are in a freefall, it’s critical to do something to reawaken engagement with your newsletter.

So what can you do? How can you bring back a dormant newsletter?

Today, we share exactly how. We’ve had our own newsletter-refreshes from time to time, and we’ve learned a few key tactics to make it successful.

From new ways of delivering your newsletter, to helpful tools and tips that can assist you in writing great copy, we’ll discuss all the ways you can breathe new life into your email marketing. Stop the unsubs, get out of the ‘Promotions’ tab, and reconnect with your leads.

Click Play at the top of the page!

Show Links

Storyteller Tactics

Delightful Emails

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MBA2200 Q&A Wednesday: Should I stop spending on marketing during the holidays? Dec 14, 2022

For many businesses, the year-end holiday season is a slow period.

…but does that mean your business should slow (or stop) its marketing efforts?

It’s Q&A Wednesday, and one of our listeners is wondering whether they should pump the brakes on marketing ‘till the new year. It’s not an unreasonable question; the holidays are busy, and consumers might be less inclined to engage with any of the zillion holiday marketing messages headed their way.

However, every slow period is an opportunity to work on things you can’t during the rest of the year.

There’s also the question of long-term marketing investments, as opposed to sales. Today, we explain why the quietest times of the year are a perfect time to gain some ground — even if it doesn’t pay off immediately.

Make the best use of your time and marketing budget during the holidays, and the results might just surprise you in 2023. Click Play at the top of the page!

The post MBA2200 Q&A Wednesday: Should I stop spending on marketing during the holidays? appeared first on The $100 MBA.

MBA2199 Are Facebook Groups Dead? Dec 13, 2022

What’s the marketing value of a Facebook group?

With all of Zuckerberg and Meta’s stumbles — and Apple’s undercutting of Facebook ads with its tracking opt-out policy — you might think Facebook is an empire in decline. But that’s not the whole story.

There’s still a place for Facebook in your marketing, and Groups is probably it.

Today, we discuss how Facebook’s struggles in some areas make Groups a uniquely valuable marketing (and even sales) channel. We’ll explain exactly how to use Groups to the fullest, and why it may be the most “organic” way to use the platform.

Could Groups keep Facebook relevant? Click Play at the top of the page!

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MBA2198 Must Have: What Is OpenAI and How Can It Help Your Business? Dec 12, 2022

Some tools are so good, we can’t keep it to ourselves.

They’re not sponsors. We’re not affiliates. In fact, this tool is free — and it’s causing tsunami-sized waves across the Internet.

It’s called OpenAI, specifically its GPT-3 writing platform. Content and copy written by a bot, you say? Sounds like a recipe for disaster…except it isn’t. The good folks at OpenAI have finally cracked a way for artificial intelligence to write coherent copy (and code).

No, it can’t replace human writers yet (not the good ones, anyway). But it can make writing a whole lot easier for busy entrepreneurs.

Hear what makes this tool so incredible, and how we’ve experimented with it. Like most fancy tech, it’s not about what it can do instead of humans; it’s about what humans can do with it. Click Play at the top of the page!

Show Links

OpenAI

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MBA2197 3 New Habits That Changed My Business in 2022 + Free Ride Friday Dec 09, 2022

What habits really make a difference?

There’s no shortage of tips, tricks, and hacks on the Internet, promising that if just do this, everything will improve. Some of it is legitimately game-changing, and some of it is clickbait and content fluff. At the end of the day, all we can trust is our experience — so Omar’s sharing his.

The habits we share today worked for Omar, and they might just work for you.

By experimenting with a few ideas, Omar saw measurable change in the business. Not all of these habits are overtly business tactics, but all three made a substantive difference in his ability to lead our twin companies, and generate better results from our team.

Find out what practices can — if you’re consistent — have a real and lasting impact on your personal and professional life as an entrepreneur. Click Play at the top of the page!

Show Links

Exactly How to Sell by Phil M. Jones

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MBA2196 The Key to Achieving Your Goals for 2023 Dec 08, 2022

It’s that time of year!

Time to reflect, assess how we did in 2022, and look ahead to our goals for 2023.

But having goals is one thing; actually achieving them is another. What’s the difference between companies (and people) who meet their goals, and those who don’t? We think it comes down to one thing — yes, one thing.

Today, we share a single strategy that undeniably works, no matter what else you do.

It’s a trick from the early days of Facebook, credited by many with Facebook’s incredible initial growth. It might surprise you, but it will also make all the sense in the world. Stick with this strategy, and execute it well, and you’re likely to hit 2024 with your 2023 goals already in the bag.

Before you start outlining your goals for the coming year, learn this strategy first. Ready to hear what it is? Click Play at the top of the page!

Show Links

Mission Control Business Coaching

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MBA2195 Q&A Wednesday: How do I grow an email list for my e-commerce store? Dec 07, 2022

Email marketing still works better than almost anything else — but only if people get your emails.

There are a million ways to get someone’s email address, but they don’t work as well as they used to. Consumers are understandably wary of junk emails clogging their inbox. So what still works? What gets people to sign up (and actually open your emails, too)?

It’s Q&A Wednesday, and we’ve got a listener with an e-commerce store who wants to build a bigger, better email list.

However, the advice in today’s episode doesn’t only apply to e-commerce. While some of the strategies we share here are e-commerce-specific, many of the things that really grow your list are universal. In this episode, we share the moves that work best.

Hear our favorite strategies for getting into the inbox, and get ready to have an email list capable of sustaining your business.

As they say, “the money’s in the list.” Click Play at the top of the page!

The post MBA2195 Q&A Wednesday: How do I grow an email list for my e-commerce store? appeared first on The $100 MBA.

MBA2194 How To Create a Hell Yeah Product Dec 06, 2022

We’ve all had that “Just take my money!” feeling about a product or service.

It happens when what’s being offered is…perfect.

Perfect for your needs, perfect for the price, and perfectly explained in its features and benefits. Best of all, we tend to tell our friends, family, and colleagues all about that kind of product.

So how do you come up with something like that? How can you get a “Hell Yeah” from the consumers in your market?

Today, we explore what makes some products so absurdly sellable. We’re talking no-questions, no-brainer decisions where the product practically sells itself. We’ll discuss a few common elements that every “Hell Yeah” product has, including the marketing approach.

With examples from businesses big and small, this episode is your roadmap to creating something irresistible.

Learn why some products really never have to be “sold.” Click Play at the top of the page!

The post MBA2194 How To Create a Hell Yeah Product appeared first on The $100 MBA.

MBA2193 Must Read: Exactly How to Sell by Phil M. Jones Dec 05, 2022

How hard is selling, anyway?

No matter what kind of experience you have in sales, you can get better at it. It’s a skill, not a magic power.

And like any skill, you can learn it, practice it, improve it.

Today, we review a sales strategy guide from one of our favorite authors on the topic, Phil M. Jones. Following up on his excellent Exactly What to Say, Jones’ Exactly How to Sell expands on and provides context for the first book.

From prospecting to closing, this book delivers on its promise of telling you “exactly” how to approach sales, based on proven strategies. We’ll share our favorite takeaways, and how the advice in this book applies to pretty much every business.

…we’ll also be honest about the parts that didn’t quite ring true for us.

Hear what makes this another excellent addition to any entrepreneur’s library, and get a sense of how sales really works. Click Play at the top of the page!

Show Links

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MBA2192 How to Make the Most of a Failing Business + Free Ride Friday Dec 02, 2022

Just because you’re down, doesn’t mean you’re out.

Businesses fail. In fact, some might argue that you’re not a true entrepreneur if you’ve never had a business fail!

The question is: what do you do when it’s happening?

Today, we explore a few specific options. When every metric available tells you that your business is headed straight for a cliff, you have some decisions to make. Can you save it? Can you sell? Should you just go back to your day job? It all depends.

Even if your business is doing great, you never know when circumstances may force you to pivot. Consider the strategies we explore today, and know that even in the worst-case scenario, you always have options.

Click Play at the top of the page!

Show Links

MicroAcquire

On Writing by Stephen King

Flippa

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MBA2191 Can You Start a Business With Zero Capital? Dec 01, 2022

They say “it takes money to make money.”

We say: Hold my beer.

You don’t need major investment or capital saved up to create a business. In fact, just to show how little you can start with, today we explore how to start with nothing!

Before he was the game-changing business coach and SaaS founder we know and love today, Omar had to start from scratch — without any scratch. In this episode, he shares how he started a real business with nothing but a little networking, creativity, and gumption.

And of course, you can do the same.

It may take a little time, but starting with little or nothing is actually one of the best ways to see if a business really has legs. Why sink money into something that may or may not work? Instead, you can know for sure that something works so well, it doesn’t even need a cash kickstarter.

If startup capital is what’s holding you back, give this episode a listen. It just might open your eyes to the possibilities. Click Play at the top of the page!

The post MBA2191 Can You Start a Business With Zero Capital? appeared first on The $100 MBA.

MBA2190 Q&A Wednesday: How do I get more clients into my barbershop? Nov 30, 2022

Sometimes, you just need more revenue.

Often, that means getting more customers. But not always!

For example, today might be the first Q&A Wednesday in which — rather than simply answering the question — we suggest our loyal listener rethink the problem in the first place.

In this episode, we help a barbershop owner with a steady, profitable business that just isn’t growing.

While the needs of a brick & mortar business can be a little different from the online kind, the basic principles are universal. Getting more folks in the door (digital or literal) is always a good idea. But is it the top priority, or the best strategy to accomplish the real goal: more revenue?

Hear our suggestions for helping this barbershop maximize profits — and why that doesn’t necessarily mean putting more butts in the chairs. Click Play at the top of the page!

The post MBA2190 Q&A Wednesday: How do I get more clients into my barbershop? appeared first on The $100 MBA.

MBA2189 How To Sell More with a Strong Reason to Buy Nov 29, 2022

What are people really buying when they buy your product?

The answer to that question can make selling it dramatically easier.

Of course, it requires a little thought. Whatever your product or service is, it’s a means to an end for the consumer. And the end is all that matters, when it comes to your marketing and sales approach. What will the customer actually get once they put your product into action?

Answer that honestly and fearlessly, and you won’t have to do much “selling.”

Today, we share examples of the businesses that do this best. They look beyond the sale to the meaningful, real-life result their product brings. By understanding the real benefit of what they sell, these entrepreneurs make their products impossible not to buy.

This strategy is all about simplicity and clarity. Get to the heart of what gives your product its true value, and it’ll almost sell itself. Hear some of the best examples of this principle at work — Click Play at the top of the page!

The post MBA2189 How To Sell More with a Strong Reason to Buy appeared first on The $100 MBA.

MBA2188 Must Read: On Writing by Stephen King Nov 28, 2022

The better you communicate, the better your business will do.

And yes, for almost every entrepreneur, that means having to write well. Whether it’s books, e-books, blog posts, sales copy, or even just social media, you need the written word. Even if it’s just for that all-important SEO, you have to write.

The good news? You don’t have to be Stephen King to produce great writing.

…just ask Stephen King.

Today, we review his classic On Writing, where the mega-best-selling author shares a powerful secret: anyone can write, if you just put in the effort.

Of course, a little strategy helps too. In this episode, we share the entrepreneur’s take on King’s book, and share the takeaways that business people can use to enhance their communication, from marketing copy to partnership proposals.

Learn how the entrepreneur in you can unleash the writer in you! Click Play at the top of the page!

Show Links

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MBA2187 Are Funnels Better Than Websites? + Free Ride Friday Nov 25, 2022

No business product magically solves everything.

Lately, we’ve seen more and more companies offering pre-fabricated marketing and sales “funnels.” Some of these companies claim that their funnels can replace things like your company website.

It’s not that there’s anything wrong with these funnels. But the way they’re marked misses the point.

Today, we explore the value of specific, targeted funnels and the products designed to build them. More importantly, we dig into how your own website is an irreplaceable complement — or even an integral part of — your marketing and sales funnels.

Some of this debate is semantic, but most of it is strategic. Learn exactly what funnels are and how they work, and why you should always maintain a website, even when you have other assets doing some of the marketing and sales work for you.

Click Play at the top of the page!

Show Links

How the Mighty Fall by Jim Collins

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MBA2186 How to Market During a Recession Nov 24, 2022

Recessions are like rainstorms. They’re not something you can avoid.

They’re something you prepare for.

Just as you might keep an umbrella or a raincoat around, a business owner needs a plan in place for when the economy takes one of its natural, cyclical downturns. And that plan should not include winding down or stopping your marketing efforts.

You just need to approach the market with a recession mindset.

An ugly economy can be just as good a reason to buy something as to not buy something. When consumers experience financial anxiety, they don’t respond only by hoarding cash. Many respond by looking for more value in every purchase.

In other words, people don’t always shop less in a recession. They often just shop smarter.

All you have to do is position your product or service as the smartest choice! Today, we share our approach to marketing when things aren’t exactly bullish. With a little strategy, optimism, and trust in the good sense of your customers, you can not only survive a recession, but thrive in it.

Click Play at the top of the page!

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MBA2185 Q&A Wednesday: How do I not hire the wrong person? Nov 23, 2022

A bad hire can cost you.

There’s nothing worse than wasting time, money, and effort bringing in someone new, only to lose them shortly thereafter.

Maybe they don’t have the right skills. Maybe they lack the right work ethic. More often, they don’t have the right attitude. But that’s not the most important reason it didn’t work out. The most important reason is that you didn’t see what they were lacking before you hired them.

It’s Q&A Wednesday, and we’ve got a listener who’s having trouble finding the right help.

In this episode, we share our exact system for hiring, for any position. From the initial job posting to the final interview to the trial period (yes, there should be a trial period), we share step by step how we almost always manage to find a great fit.

Before your next hire, hear how our process works — and decide if it can work for you. Click Play at the top of the page!

The post MBA2185 Q&A Wednesday: How do I not hire the wrong person? appeared first on The $100 MBA.

MBA2184 Should You Run a Black Friday Promotion in 2022? Nov 22, 2022

The Black Friday/Cyber Monday sale feels almost as obligatory as Thanksgiving itself.

But do you have to do it?

Sometimes, following the herd is the best way to get lost in the crowd. With a billion promotional emails hitting inboxes this time of year, is your holiday sale a smart play, or just adding to the noise? Just because everyone else is doing it doesn’t mean you have to — but it doesn’t necessarily mean you shouldn’t, either.

So what are your options?

Today, we explore different takes on the Black Friday/Cyber Monday strategy. When you run your own business, you get to decide how — and even when — to do promotions like this. And by doing things a little differently, you can stand out while staying true to your company’s core values.

Hear what other businesses (including ours) do to put our own twist on the holiday sale. Then, do things your way. Click Play at the top of the page!

Show Links

Green Friday

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MBA2183 Must Read: How the Mighty Fall by Jim Collins Nov 21, 2022

Success is never immunity.

Even the biggest businesses fail, as explored in this week’s Must-Read book review. Jim Collins’ How the Mighty Fall is a fascinating look at the demise of huge, multi-billion dollar enterprises — but its lessons are just as applicable to small businesses.

If success leaves clues, so does failure.

Your business isn’t FTX, or Blockbuster, or Nokia. But the same patterns of leadership (or lack thereof) can sink a small business as easily as a giant one. As the leader of your business, it’s critical to avoid doing what more high-profile founders did wrong.

Learn what caused some of the most successful companies in history to crash and burn. Hear the telltale signs of trouble on the horizon, and position your business for longevity, not just growth.

Click Play at the top of the page!

Show Links

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MBA2182 4 Affiliate Program Models to Make More Sales + Free Ride Friday Nov 18, 2022

Affiliate marketing: one of the best ways to grow your business.

We would know! There’s currently a small army of content creators and other industry pros pushing our SaaS platform, and we couldn’t be more grateful.

But if you’re thinking about having affiliates sell your own product or service, give this episode a listen first. It’s slightly more complex than simply “You sell my thing, you get a cut.” There’s more than one way to set up your affiliate program — and choosing the way that best suits your business is critical.

Today, we share 4 specific models. We’ll discuss the advantages and disadvantages of each, and what you’ll need to consider before choosing one.

Having non-employees act as marketers and salespeople on your behalf is definitely a good thing, but you have to approach it strategically. The more intentional you are at the beginning, the better the results will be later. Click Play at the top of the page!

Show Links

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MBA2181 How To Find Your Sales Machine Nov 17, 2022

Does your business have roller-coaster sales?

Up and down, feast and famine; if your sales fluctuate too much, you can’t really run your business effectively. You can’t rely on a predictable revenue stream and plan accordingly. You just go into each month without even a rough idea of what you’ll take in.

It’s time to smooth out the ups and downs. It took us years to realize that consistency is key — and a lot of experimentation to achieve that consistency.

Today, we share a 3-step system for generating consistent, month-over-month sales. No matter what you sell, creating a steady revenue stream comes down to nailing these 3 key areas. With a little patience and strategy, you can find the “sales machine” system that works for you.

Hear the 3 key components, and how we address them in our business. Then, build your own system. Click Play at the top of the page!

Show Links

Lead Magnet Templates

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MBA2180 Q&A Wednesday: Should I curse on my YouTube channel? Nov 16, 2022

Sometimes, “just being yourself” is more complicated than it sounds.

What if some aspects of “yourself” are potential turn-offs for customers? Where’s the line between authenticity and being…obnoxious?

It’s Q&A Wednesday, and we’ve got a listener whose language skews a little salty (they are Australian, after all). The question is: would a bit of natural, casual cussing on their online content come off as genuine and unpretentious, or would it drive leads away?

It’s a tough f%$@#ing question.

Today, we explore the line between respect and self-censorship. It’s always great to be mindful of your audience and their feelings, but too much politeness can be perceived as boring or phony. And the line can be hard to see.

The good news: there’s always a sweet spot between the two extremes. Click Play at the top of the page!

Show Links

One Tree Planted

Green Friday

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MBA2179 How to Motivate Yourself to Get Things Done Nov 15, 2022

Motivation ebbs and flows.

But your ToDo list is always there — and it doesn’t care if you’re not in the right headspace.

We get it! Some days, your pillow is just more persuasive than your business. That’s when you need a few strategies to get yourself out of bed, shake off the ennui, and get your rear in gear for another productive day.

Fortunately, we’ve got a few of those.

Today, we share specific, simple things you can do to find the “oomph” we all lack from time to time. With a little psychology, you can always make the work ahead of you less daunting and more doable.

These are the strategies Omar actually uses — and that guy gets stuff done. Try these tricks out for yourself, the next time you just don’t feel like it. Click Play at the top of the page!

The post MBA2179 How to Motivate Yourself to Get Things Done appeared first on The $100 MBA.

MBA2178 Guest Teacher – Jen L’Estrange – How to Be Creative with Compensation Nov 14, 2022

There’s way more to employee compensation than a number.

When you’re trying to figure out what to offer a potential new hire, the dollars and cents are only the beginning. It’s time to take a big step back, and think differently.

Today’s guest teacher, Jen L’Estrange, is an HR firm founder with a holistic approach. Instead of living in a mindset that asks “What do I want to spend on this position?,” she starts by asking what the business wants to achieve.

Then, it’s a matter of taking the company’s broader goals and the potential hire’s values — and creating a compensation plan that aligns the two.

Yes, it’s more complex than setting a budget and finding someone who’ll work for that amount. But it’s also infinitely more effective at fostering loyalty, productivity, and success for the whole organization.

Hear the details of Jen’s approach, and see what you can incorporate into your own hiring process. Learn the different ways you can actually get better results for your investment, based on the multitude of factors involved in compensation.

Click Play at the top of the page!

Show Links

Red Clover

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MBA2177 Why I Took My Money Out of Facebook Ads + Free Ride Friday Nov 11, 2022

Facebook ads just ain’t what they used to be.

A lot of that has to do with Apple’s bold decision: to let their users opt out of being tracked by Facebook for advertising purposes. But that’s not the only reason you might consider a different strategy.

There are loads of other ways to find your audience and deliver content, ads, and more.

Today, we explain our decision to drop Facebook advertising altogether, and share what we’re doing instead. When it comes to returns on investment, the alternative channels are ripe with potential — and we’re making more headway than ever.

Hear why (for us, anyway) Facebook just doesn’t deliver what we need. Learn how you can get the same results or better with a little creativity. Most importantly, take a look at your own marketing and advertising approach, and ask yourself: is Facebook worth it?

Click Play at the top of the page!

Show Links

$100M Dollar Offers by Alex Hormozi

iDevAffiliate

Rewardful

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MBA2176 Why I Started a Software Business Nov 10, 2022

Do you have to be a “tech person” to start a software business?

Turns out you don’t.

Today, Omar shares the story of how he became a SaaS founder, despite never having been an engineer or software developer by trade. In fact, we never intended to become a software outfit. In trying to sell one thing, we stumbled onto something else…and ran with it.

Sometimes, it’s our ability to respond to — rather than predict — customers’ needs that matters most.

Hear how and why we developed WebinarNinja, our online teaching/coaching/marketing platform, even though the original plan was to use it rather than sell it. Learn how building a software company has unique challenges, but how none of them are a reason not to try.

Most importantly, learn the advantages of operating outside your comfort zone to give consumers what they want. Click Play at the top of the page!

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MBA2175 Q&A Wednesday: How do I stop arguing with my co-founder? Nov 09, 2022

In business, arguments happen.

But if they happen a lot, it’s time to evaluate why, and come up with a plan to turn down the heat. Otherwise, your business can become a serious source of (counterproductive) stress.

It’s Q&A Wednesday, and we’ve got a listener who’s constantly getting into scraps with their cofounder. These arguments are heated, dramatic, and steal time and energy that would otherwise go to improving the business.

What’s a confounder to do?

Fortunately, Omar has some experience in the cofounder relations department. As one half of a life-and-business partnership, he understands how the personal and entrepreneurial can become intertwined, and how important it is to be able to argue well.

…note that we said “argue well,” not “stop arguing altogether.”

Today, we share our best tips for getting ahead of cofounder disagreements. We’ll discuss why they happen, why they’re kind of a good sign (really!), and what you can do to make your in-house fights less frequent, more constructive, and more quickly resolved.

Click Play at the top of the page!

The post MBA2175 Q&A Wednesday: How do I stop arguing with my co-founder? appeared first on The $100 MBA.

MBA2174 Why I Deleted My Social Media Apps Nov 08, 2022

What is social media really doing for you?

Here’s the thing: we tell ourselves it’s important. It’s how we raise brand awareness, connect with our audience, keep the conversation going. Anyone who’s not spending significant time on social media is leaving money on the table, right?

…right?

Today, Omar shares why he’s taken every last social media app right off of his phone. Is he committing entrepreneuricide? Of course not. He’s just taking a new — and perhaps healthier — approach to platforms designed to profit from us, not increase our profits.

The key is to keep the boundaries strong.

Learn what social media takes from us and our businesses, even as it connects us to potential customers. It’s not that you can’t have a presence on social; it’s just that social’s presence in your day could be a lot smaller. Click Play at the top of the page!

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MBA2173 Must Read: $100M Dollar Offers by Alex Hormozi Nov 07, 2022

How much revenue can you really make?

Sometimes, the key is to simply not be afraid of thinking big. With $100M Offers, Alex Hormozi shares his unique strategies for maximizing revenue by making sales offers that make so much sense, it’s almost impossible to say “no.”

That’s a big claim, but Hormozi’s track record speaks for itself — and loudly enough to make us take his philosophy seriously.

With this book, Hormozi widens the realm of possibility. Even if your goal isn’t to make hundreds of millions of dollars, you can still apply some of his lessons. Today, we review this book, share our favorite takeaways, and break down Hormozi’s philosophy.

Hormozi is a large presence, both literally (he’s into bodybuilding) and figuratively on social media. But big ideas can work for small business. Click Play at the top of the page!

Show Links

Acquisition.com

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MBA2172 How to Sell Anything Even if You Are a Beginner + Free Ride Friday Nov 04, 2022

Sales: it’s a foreign, intimidating concept to many of us.

But if we’re going to succeed in business, we all have to get comfortable with a few skills outside our comfort zones! Fortunately, there are a few strategies that can change your perspective on sales, and get you in the right frame of mind to move your products or services.

Today, we prove that anyone can sell.

In this episode, Omar shares the most fundamental sales principles he’s learned along the way, going all the way back to what he gleaned from his own father’s stellar performance as an auto dealer. It’s not about pressure or some kind of hypnosis — it’s the simple, natural, human things that turn a conversation into a sale.

Learn how you can reorient your approach to sales, and start seeing success (without the anxiety). Click Play at the top of the page!

Show Links

Exactly What to Say by Phil M. Jones

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MBA2171 How Making More Expansion Revenue Is Easier Than You Think Nov 03, 2022

For an independent business, revenue is life.

It’s the oxygen your business needs to breathe, the runway it needs to stay alive long enough to grow. And yes, the notion that your business needs money sounds a tad obvious — yet somehow, so many entrepreneurs could bring in more of it, and don’t.

In fact, there’s a pretty simple way to do it.

Today, we share how pretty much any business can significantly increase revenue, using one strategy that’s worked extremely well for us. It’s not some super-secret hack. It doesn’t require PhD-level skills or a massive investment. It’s simple.

…so simple, in fact, that most people don’t even think of it.

This strategy will take a different shape depending on your industry, but anyone can apply it. Learn how this deceptively straightforward shift — executed properly — can give your business more time, space, and resources to thrive.

Click Play at the top of the page!

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MBA2170 Q&A Wednesday: Should I write a book? Nov 02, 2022

Let’s be honest; we’ve all thought about it: writing a book.

Whether you want extra credibility and authority in your industry, you think it’ll generate leads and sales, or you just have insights to share, a book is something most entrepreneurs consider at one time or another.

But is it worth it? And what if you’re…not a writer?

It’s Q&A Wednesday, and we’ve got a listener who thinks a book might be the key to unlocking the potential of their coaching and consulting business. But what does it really take in terms of time, effort, and resources? How do you know it’ll be received well, and actually help the business?

Today, we explore everything that goes into producing a book, whether it makes sense for a given business, and why actually writing it is only the first step. Click Play at the top of the page!

Show Links

The Economics of Writing a Book (With Ryan Holiday)

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MBA2169 Why You Might Be Failing at Customer Support Nov 01, 2022

Support isn’t just about solving problems.

Building the best Customer Service/Support team should have way bigger goals! Support affects everything from marketing to sales to product development — not just retention and churn rates.

Yet somehow, most entrepreneurs see Support as almost an afterthought.

If putting out fires is all your Support team is doing…you’re missing out on some huge opportunities to grow your business. Today, we explain what those opportunities are, and why so many business founders miss them. All the time. We’ll explain how to build a Support team that supports growth, instead of only fixing technical problems.

Your Support team might be your secret weapon!

It is for us; we invest a ton into our Support, and the results speak for themselves. Hear how we built and trained our Support as an engine of our business, not just a set of mechanics. You just might decide that your own Support crew has more potential than you realized.

Click Play at the top of the page!

Show Links

Free Lead Magnet Templates

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MBA2168 Guest Teacher – Nikki Rausch – How To Make Sales Simple Using The Selling Staircase Oct 31, 2022

Selling can be tough. But anyone can get better at it.

The best way? Start with a framework — a proven, reliable overall method that you can learn, master, and ultimately personalize for yourself.

Nikki Rausch is a sales expert, having worked with organizations like the Bill & Melinda Gates Foundation and NASA. Today, she’s here to share her basic framework, a 5-step process that guides your conversation with a potential customer all the way to the point of sale.

The most important trick: don’t skip any steps!

Instead of fixating on making a sale, Nikki’s “Selling Staircase” method focuses on one step at a time, so the conversation never feels like you’re forcing someone into a buying decision. Instead, you’re making a logical, natural progression towards that sale — without the pressure.

Learn how to sell, without aggressive or manipulative tactics, one step at a time. Click Play at the top of the page!

Show Links

Your Sales Maven

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MBA2167 5 Things Musicians Do That Can Help Your Business + Free Ride Friday Oct 28, 2022

Almost everything is a business — including the arts.

Which means you can learn how to do business better from almost anywhere, including artists. Like musicians, for example. What your successful recording artist does is exactly what any great entrepreneur does, only…y’know, it sounds better.

Best of all, you can do exactly what the rock stars and hip-hop icons on the Top 40 do, in your own business.

Today, we share 5 specific things anyone in any kind of independent business can learn from the world’s music-makers. From product development to marketing to sales, musicians are some of the best entrepreneurs around.

Hear exactly what we mean — Click Play at the top of the page!

Show Links

Deploy Empathy: A Practical Guide to Interviewing Customers by Michele Hansen

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MBA2166 Why Business is Simple But Not Easy Oct 27, 2022

If you’re worried that running your own business is too complicated…don’t be!

From the outside, it can seem like independent business is a maze of responsibilities and tasks that no one could keep up with or have enough expertise in. Product development, marketing, sales, hiring, the list goes on.

Isn’t it all just too much? How do entrepreneurs do it?

The truth is, all that stuff boils down to a few simple actions, unchanged since the first human being exchanged currency for a product or service. No matter what you’re selling, or how, or where, you only have to accomplish three basic things — then repeat.

Simple!

Does that mean business isn’t challenging? Of course not. Lots of things are simple and straightforward, but hard to accomplish (think bench-pressing 300 lbs). But the truth doesn’t get any simpler than this: you can do it.

Click Play at the top of the page!

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MBA2165 Q&A Wednesday: There is so much I need to do. What do I do first? Oct 26, 2022

How long is your “To Do” list?

If you’re like most entrepreneurs, it’s longer than any single human being can actually handle. Which means it’s literally impossible to check every item off. Which means you have to choose which items you’ll actually do — and which you won’t.

This can be tough.

However, there is an answer. There’s a way to identify the “Must-Do’s” on your list, and make other plans for everything else. It’s all about defining your role as founder, and figuring out which tasks really make the biggest impact on your business.

Once you know that, it’s a simple matter of using your limited time to focus on the big stuff.

As for the little stuff, we’ll get into that too. But the first priority is making sure that every single day, you do something that moves the needle. Whether you outsource the rest, or simply let a few things not happen, it’s all about getting the biggest return on the investment of your time.

Click Play at the top of the page!

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MBA2164 How to Use UTM Links to Know Which Marketing Efforts Are Working Oct 25, 2022

Are your emails actually working to create leads or customers?

How about your blog? Your social posts? Your YouTube channel?

How do you know?

UTM links is how you know! The “Urchin Tracking Module” is the secret weapon of every results-based marketer. These strings of characters might look unwieldy, but they serve an important purpose: telling you exactly how people ended up at the web address you worked so hard to get them to.

“Tracking” is the key word here.

Today, we explain what UTM links are, how they work, and (most importantly) how you can start using them to find out what’s working (and what’s not) for your business. In fact, in this episode we’ll give you a perfect little tool you can use to create your own UTM links for all your content.

Hear why UTM links are so game-changing, learn how to apply them, and get a free tool you can use to make it all happen. Click Play at the top of the page!

Show Links

UTM Link Template

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MBA2163 Extended Interview: Michele Hansen – How to Build The Product and Business You Want by Deploying Empathy Oct 24, 2022

How do you know what people want?

You have to see their problems from their perspective.

Michele Hansen, cofounder of Geocodio and author of Deploy Empathy: A Practical Guide to Interviewing Customers, is a master of the art of understanding a target audience. By making a concerted effort to get in customers’ heads, she’s multiplied the success of her product development and marketing.

So how’d she do it? Omar sat down with Michele to find out.

In this latest extended interview, Omar and Michele rap about everything from her early entrepreneurial experience — including the inevitable early fails — to working with family, to her ultimate realization about the power of simply talking to customers.

Don’t miss this peek into a brilliant strategy with one of the most insightful entrepreneurs we’ve had on the show. Click Play at the top of the page!

Show Links

Geocodio

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MBA2162 5 Strategies to Prevent Burn Out + Free Ride Friday Oct 21, 2022

It should go without saying: you don’t want to burn out.

Yet so many entrepreneurs do.

Maybe it’s a question of perceived “grit” or toughness. We think that if we don’t work ourselves into the ground, then we’re not trying hard enough. But that attitude isn’t just unhealthy — it’s bad business strategy. The best entrepreneur is at the top of their game, not worn down to a nub.

So how do you keep burnout at bay?

Today, Omar shares 5 strategies that work for him. With multiple businesses and a remote team spread across the globe, it can be easy to drown in 24/7 work. But instead, Omar makes a concerted effort to keep himself at his best — by getting the right amount of rest.

It can seem counterintuitive to put time and effort into making sure you don’t work too hard. But that’s entrepreneurship for you; your success (and health) are entirely in your own hands. Click Play at the top of the page!

Show Links

Dale Beaumont

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MBA2161 How Important Are Launches? Oct 20, 2022

Ah, the launch. The day you get to introduce your product or service to the world.

It can feel extremely exciting — and extremely high-stakes. But is it?

This year, we’re launching a new product, and we’re taking a different approach. We have different goals this time around, and different metrics by which we’ll measure success. It’s not that this launch is any less important than past launches. It’s just that we’re defining what we want to achieve more specifically.

What about your next launch?

Today, we discuss how to define a “successful” launch, and how to map your own goals for the debut of new offerings. We’ll share strategies and recommendations, and help you differentiate between make-or-break launches and more narrow campaigns.

Learn how to approach launches with a cooler head, clear desired outcomes, and tested strategies. Click play at the top of this page!

Show Links

Mastering The Rockefeller Habits by Verne Harnish

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MBA2160 Q&A Wednesday: Do I have to have annoying cookies pop up on my site? Oct 19, 2022

When it comes to converting website traffic, friction hurts.

Friction is anything that requires the visitor to take extra steps before they take a desired action — like signing up for your newsletter or reading your blog. The more obstacles are in the way, the less effective the website is at creating leads and customers.

Unfortunately, some obstacles are legal requirements.

It’s Q&A Wednesday, and we’re dealing with “cookies,” those little bits of code that track your online activity. They’re used to gather info that’s useful for marketers and advertisers to follow up on. These days, almost every site you visit interrupts your browsing to tell you about their cookies, and invite you to set your preferences.

Is this…necessary?

As with so many questions in business, the answer is “it depends.” Today, we explain what these pop-ups are about, who has to have them, and the one way you can take them off your site — if you really want to. Click play at the top of this page!

Show Links

Fathom Analytics

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MBA2159 How Committed Are You? Oct 18, 2022

Almost all entrepreneurs who succeed in the long term have one thing in common: commitment.

But what is commitment, anyway? What does it look like?

Most importantly, how can you tell if you have it? Today, we explore what real commitment looks like in practical terms. Spoiler alert: it doesn’t mean obsession, or being a slave to your business. But it does mean going beyond what 90% of people are willing to do.

With examples from various businesses and walks of life, we explore the difference between true commitment, and the kind of casual effort that there’s nothing wrong with, but isn’t likely to result in life-changing success.

Learn what it means to be committed to entrepreneurship, and ask yourself: am I in this all the way? And if not, how can I get there? Click play at the top of this page!

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MBA2158 Must Read: Mastering The Rockefeller Habits by Verne Harnish Oct 17, 2022

Not everything in every book is advice worth following.

…but that doesn’t mean you shouldn’t read it.

Today, we review Verne Harnish’s Mastering The Rockefeller Habits, a primer on some of the best practices any business can use to strategically pursue growth. Did we agree with everything in it? Definitely not. But the good parts are so good, it’s worth it.

We couldn’t call it a “Must Read” otherwise.

In this episode, Omar shares his favorite takeaways, particularly on the topics that too few business books are willing to tackle. He also discusses which parts of the book are…less than useful, or that challenge his own hard-won business wisdom.

Exposing yourself to views that challenge your own is a must — either to strengthen your own convictions, or debunk them! Either way, you come out a better informed entrepreneur. Hear what this book has to offer. Click play at the top of this page!

Show Links

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MBA2157 How Much Cash Should You Always Have in the Bank? + Free Ride Friday Oct 14, 2022

Rainy days happen. How’s your umbrella?

Every business needs to have a stash in place for market downturns, slow quarters, or even…y’know, mistakes. But how big should it be?

Today, we offer a firm answer.

We’ll explain how to figure out the right number, and how to get your business there. Having enough runway is critical to the long-term viability of your business. But there is a such thing as too much money in the bank, depending on your location and industry.

Learn why you should never operate a business without the minimum amount of cushion, and how much that minimum amount really is for your company. Start the project of making your business more durable, and able to pivot when the status quo isn’t working. Click play at the top of this page!

Show Links

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MBA2156 Signs It’s Time to Go All in on Your Business Idea Oct 13, 2022

When you’re running (and funding) your own business, it’s smart to avoid too much risk.

…but you can’t avoid all risk. And at some point, risk avoidance starts to look like cheating yourself out of greater success.

Every business reaches a moment where you have to ask if the time, money, and effort you invested is likely to pay off. If the answer is no, you bail or pivot (no shame in that). But if the answer is yes, it makes no sense to go in halfway.

It’s time to commit.

Today, we share some of the most clear signals that your business or product is ready for your full attention. When these signs appear, you’re most likely in a situation where a major investment of time, money, and effort is the smartest play. With examples from our own experience, we’ll paint a picture of what that moment looks like.

You should always be smart, cautious, and subject your ideas to thorough validation. But once you’re beyond validation, it’s time to swing for the fences. Failing to succeed because of inaction is just as tragic as failing to succeed because of incorrect action.

When the lights are green, it’s time to GO. Click play at the top of this page!

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MBA2155 Q&A Wednesday: Should I fire someone before I have a replacement? Oct 12, 2022

Firing people is almost never easy.

We’re often afraid of dealing with the fallout of letting an employee go. Operations will be disrupted, feelings may be hurt, and someone needs to take over for whoever got the boot…preferably as soon as possible.

Can you plan ahead for a firing?

You certainly can. It’s Q&A Wednesday, and we’ve got a listener who knows it’s time to say goodbye to a certain employee, but worries that it may be smarter to find a replacement before swinging the ol’ ax. Is that possible? Is it ethical? Could it backfire?

Fortunately, Omar’s been in this pickle before.

Today, we discuss when to get rid of people immediately, and when to plan a more gradual transition. We’ll explore how to navigate the pitfalls of replacing one employee with another, and making sure you do everything in your power to be fair with everyone involved.

Every business has to confront this issue sometime. Best to have a strategy in place! Click play at the top of this page!

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MBA2154 How Much Time Should You Give Your Idea Before You Quit? Oct 11, 2022

Quitting is an option. And it’s often the right one.

When a product or business idea fails to produce fruit — and you have little evidence to suggest it ever will — wasting more money on it doesn’t make sense.

But of course, it’s hard to tell when you’re in that situation.

There’s a fine line between perseverance and delusion; between being a quitter and being savvy. Today, we take a look at the most clear signs that something isn’t working, and that it’s time to admit defeat.

More importantly, we explore how to avoid that situation in the first place, by doing the best possible due diligence in terms of validating every idea thoroughly. There are steps you can take to get a truly realistic notion of an idea’s chances of success, before sinking too much money into it.

Learn how to quit with an easy conscience, or press forward with confidence, depending on the reality of your situation. Know that whether you keep trying or throw in the towel, you do it for reasons that make sense. Click play at the top of this page!

Show Links

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MBA2153 Extended Interview: Laura Roeder – Lessons Learned From Growing & Selling Her Business and Starting Again Oct 10, 2022

If you had to start your business all over again, what would you do differently?

Some entrepreneurs actually get to answer that question.

Take Laura Roeder, who created the social-media scheduling app MeetEdgar, built it into a top marketing tool, and ultimately sold it. Now that she’s out of the social game, Laura has turned her focus to a new business, the coaching platform Paperbell.

How well have the lessons Laura learned at MeetEdgar transferred to Paperbell?

Today, Omar sits down with Laura for an extended conversation about the entire journey, from creating her first business to growing her current one. In this wide-ranging interview, Omar and Laura discuss everything from applying hindsight, to ethical marketing, to trusting your own instincts and defining success in your own way.

Laura’s road to multiple successful startups wasn’t mistake-free. Of particular value in this conversation are the lessons learned the hard way, like chasing the wrong metrics and allowing your business to depend on someone else’s.

Get an inside perspective on navigating entrepreneurship, with the clarity only experience can bring. Click play at the top of this page!

Show Links

Paperbell

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MBA2152 Why You Need To Attend More In-Person Conferences + Free Ride Friday Oct 07, 2022

In-person events are back!

One of the best things entrepreneurs — especially new entrepreneurs — can do to boost their business is to attend live, in-person conferences. COVID took that option off the table for a while. But now that things are normal(er), it’s time to take advantage.

Today, we explain why you should be at the next conference you can get to, and how to get the most from it.

We’ll dive into what makes conferences so intensely valuable, what you can expect to gain from them, and how to maximize your results. Omar shares how his early experiences at conferences had a dramatic impact on his development as an entrepreneur…and how the same could happen for you.

Plus, we share a few ways you can ensure you’ll actually go to conferences — instead of just planning to. Click play at the top of this page!

Show Links

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MBA2151 Do You Need To Sell Products at Different Price Points? Oct 06, 2022

Let’s break down the “value ladder,”

Many businesses purposely create products at varying price points, in the hopes of getting people into their ecosystem. Think of your cheapest (or free) product as a gateway to bigger-ticket purchases down the road — one stepping stone at a time.

But does this work for everyone? Today, we explore this strategy in depth, and who it’s most appropriate for.

We get into why price variance works so well, and why sometimes, it doesn’t. With examples from various businesses, we study different variations on the move, and how you could potentially apply it to your own company.

Decide whether building your own value ladder is a good idea — and if so, learn how to do it right. Click play at the top of this page!

Show Links

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MBA2150 Q&A Wednesday: Do I charge in US Dollars or my local currency? Oct 05, 2022

Should you be charging in USD, no matter where you are?

It’s a good question. Today is Q&A Wednesday, and we’ve got a listener with their own business in Europe, who noticed that competitors list their prices in American currency.

Why? What’s the advantage, and are there disadvantages?

Now that even the smallest business can go global, the currency question looms large. Today, we outline the options you have, and the ups and downs of each. Whether you choose a “global” currency like the USD, local currency, or a mixture of both, your choice could impact your bottom line in a big way.

Learn why so many businesses try to stick with an “international” currency, and why some don’t. Your customers could be anywhere in the world; make sure they can pay you, and that it doesn’t cost your business any unnecessary expenses. Click play at the top of this page!

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MBA2149 How To Create & Sell a Product in a Weekend Oct 04, 2022

If that title sounds like clickbait…we get it.

But we’re not kidding around; you can put together a genuine sales offer for an entirely new product in 48 hours or so. Whether it’s to boost revenue, or to simply put a few extra reps in exchanging goods for money, this is real.

And yes, there’s a trick to it.

It’ll all make sense once you hear the episode. Are we burying the lede right now? Of course we are. But if you execute the strategy we outline, you will definitely have a full-fledged, valuable product to sell. And if you understand your own audience, they’ll want to buy it.

Learn this unique — but totally rational — way to turn assets you probably already have into market-ready products. Your audience will love it, you’ll make a few bucks, and your business will take a few steps in the direction of growth. Click play at the top of this page!

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MBA2148 Guest Teacher – Lorrie Thomas Ross – How to Create a Sustainable and Effective Marketing Strategy Oct 03, 2022

Don’t market without a (long-term) plan.

Often, new entrepreneurs “wing it” when it comes to marketing and brand-building. But being new to business comes with a huge advantage: you can implement a long-term strategy earlier.

Today’s special guest teacher will help you do just that — and if you’re already marketing, she’ll help you course correct for better results.

Lorrie Thomas Ross founded Web Marketing Therapy to diagnose ineffective marketing strategies, and help businesses find a better strategic prescription. Today, she shares a framework for auditing your current marketing efforts, and creating a strong foundation for overall strategy.

Learn the best ways to generate leads and create brand narrative, with a focus on what actually, measurably works. Click play at the top of this page!

Show Links

Web Marketing Therapy

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MBA2147 Why Ecommerce Is One of the Hardest Businesses to Start & Grow + Free Ride Friday Sep 30, 2022

Omar has run many a business. But the hardest kind, for (literally) his money, is ecommerce.

Every type of business has its challenges, but selling physical goods online has more — and more difficult — issues to contend with. That’s not to say you shouldn’t start an ecommerce business. But you should know what you’re getting into!

Today, we share what you need to prepare for, if ecommerce really is your game.

For many aspiring entrepreneurs, ecommerce seems like the obvious choice. And while selling stuff on the Internet may seem less complicated than, say, developing software or building a freelance service business…it isn’t.

Learn exactly what challenges to expect, and get tips on how to navigate them based on Omar’s experience. Go into ecommerce with your eyes open, and increase your odds of success. Click play at the top of this page!

Show Links

The Working While Traveling Experiment

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MBA2146 Is Your Business Pushing You Around? Sep 29, 2022

At first, your business is your baby.

But if you’re not mindful, it can quickly turn into a monster.

Many entrepreneurs learn this the hard way, as responsibilities and obligations multiply, and gradually encroach on the boundaries between your work and your life. You may not see it coming; taking a weekend call here, sacrificing a workout there, cutting family time just a little short…

Before you know it, your business dictates a lifestyle that supports it, instead of enabling a lifestyle you want.

Today, we share the various ways people end up as victims of their own creations, and the telltale signs that you might be headed that way. We’ll share examples from our own experience, as well as tips for protecting yourself.

Don’t let your business become a bully. Click play at the top of this page!

Show Links

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MBA2145 Q&A Wednesday: How do I grow my email list without paid ads? Sep 28, 2022

We know email marketing is a must. But when you’re just starting out, how do you get people’s addresses?

…more importantly, how do you get email addresses for free?

Anyone can throw money at the list-building problem and get results (short-term though the results may be). But there are other, arguably better, options. With a little time, work, and creativity, anyone can build a strong email list.

It’s Q&A Wednesday, and we’re helping one listener get their email marketing off the ground — without spending a dime on paid ads.

In this episode, we share a few specific ways you can leverage assets you already have (plus a few ways to leverage other people’s assets) to fill your contact list with interested potential leads.

Learn how to get into inboxes, without donating your hard-earned money to Facebook or Google. Click play at the top of this page!

Show Links

Sumo

iDevAffilate

Rewardful

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MBA2144 How To Promote Your Product Without Spamming Your Email List Sep 27, 2022

eMail marketing works — but it can backfire.

Sending your list too many emails comes with a host of bad consequences: unsubscribes and getting your content labeled as spam (yikes) can hurt your deliverability, making it less and less likely your emails will land in people’s inboxes.

So how do you communicate without…over-communicating?

Today, Omar shares a simple system that works for us. By testing the waters a bit before executing certain campaigns, you can send emails that are much more likely to be opened and clicked, because people are actually looking forward to them!

Learn how to lighten your touch, and avoid dumping too many messages on consumers who already get way more emails than they want. Keep your sender reputation strong, and your deliverability high. Click play at the top of this page!

Show Links

Mission Control Business Coaching

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MBA2143 Extended Interview: Patrick Campbell – Building & Selling a $200 Million Business Sep 26, 2022

Create it. Grow it. Cash out.

That’s the goal of many entrepreneurs: to build a business that’ll sell for enough money to fund whatever comes next — even if nothing comes next, business-wise.

So what does that journey look like? How do you get there? And just as importantly, what happens after?

Patrick Campbell created ProfitWell and bootstrapped it into a successful startup. Selling it wasn’t exactly the goal, but when Paddle came along with an offer that made sense, Campbell let his baby go — for a cool $200 million.

What now?

In this extended interview, Patrick shares the journey from startup to acquisition, and explores an important (but often overlooked) aspect of entrepreneurship: what do you do once you’ve “made it”? Click play at the top of this page!

Show Links

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MBA2142 Should You Offer Payment Plans for High-Ticket Offers? + Free Ride Friday Sep 23, 2022

Charging in installments works for infomercial products. But will it work for yours?

When you don’t collect the entire price of your product or service right away, you take a risk. You may see one or two payments, only to forfeit the rest. That said, when you only accept full payment up front, you risk not making the sale.

The key is to understand what kinds of offers benefit from payment plans — and which don’t.

Today, we break down the advantages and pitfalls of payment plans, and what factors make them riskier. We’ll explore the price points and product types that do better or worse with payment plans, including the one thing you should always get money up front for.

Make the most sales — and the most revenue — with the right payment approach. Click play at the top of this page!

Show Links

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MBA2141 How Often Should You Post to Social Media? Sep 22, 2022

When it comes to social media, more isn’t always better.

Our instinct (and a lot of advice out there) is to post as much and as often as possible. But the data — and our experience — don’t bear that out.

Today, we take a dive into the available data on social media, and unpack how exactly you can use FB, Twitter, the ‘Gram, and LInkedIn to your advantage. Remember: these platforms and the companies that run them have their own goals, and it’s not to grow your business.

The key is to balance the platform’s agenda with your own.

Learn what each channel looks for (and rewards) so that you can post and interact in a way that works. Choose the right channel for your niche and content style. Use the numbers to create a strategy that’s effective — not a guess.

As they say, if you’re not paying for the product, you are the product. Don’t let social media platforms benefit only themselves. With the right knowledge, they can work for your business too. Click play at the top of this page!

Show Links

MeetEdgar

Buffer

Sociamonials

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MBA2140 Q&A Wednesday: How do I choose an email marketing software for my business? Sep 21, 2022

Email is one of the most powerful tools for an independent business.

As they say (and as we often repeat) “the money’s in the list.” For all the marketing channels out there, email still gets the best results in terms of reach and conversions.

But there are way too many email platforms out there.

Today, we help a brave, aspiring young entrepreneur get started on the right track, by choosing an email platform that gets the job done on a high-schooler’s budget. But it’s not just about finding the cheapest option — it’s about finding an option that won’t hold you back when the business actually grows.

Learn what every independent business needs from their email platform, and how to make sure you choose the right one. And of course, we’ll share our personal recommendation for the platform we trust with our own campaigns.

Once you choose an email service, switching is a heavy lift. Make sure you don’t have to do it too often, by starting with one that’ll serve you well for years. Click play at the top of this page!

Show Links

MailChimp

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MBA2139 How to Charge for a Service on Your Website Sep 20, 2022

Charging for a physical or digital product is fairly easy. But what about services?

If you’re a freelance web designer, copywriter, or coach, getting paid can be tricky. Today, we explore the best ways to charge for services and process payments quickly — without hurting sales or getting yourself overburdened with complicated software tools.

Buying your service online should be just as seamless as buying a t-shirt!

In this episode, we explain exactly what your point-of-sale and payment processing tools need to do for you, and share our top recommendations for the tools we like most. Save yourself a few hours of research, and get more sales for your services. Click play at the top of this page!

Show Links

Effortless by Greg McKeown

Stripe

Freshbooks

ThriveCart

SamCart

EventBrite

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MBA2138 Must Read: Effortless by Greg McKeown Sep 19, 2022

Harder doesn’t mean better.

In fact, the opposite might be true. For as powerful as grit and a solid work ethic can be, we’re never grunting and sweating when we’re at our best. We’re smooth. We’re fluid.

We’re…Effortless.

Greg McKeown first changed our approach to business with his truly essential Essentialism, which advocates for a strict focus on what matters most. Now, Effortless adds a new dynamic: embracing the ease that characterizes our best efforts.

Of course, it means reframing your mindset. If you believe that “hard work” is always the way forward, it might take some mental pivoting to understand that incredible results often come from low levels of effort — at least as people typically understand effort.

Hear the key points and top takeaways from this instant classic. Click play at the top of this page!

Show Links

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MBA2137 How To Create Attractive Templates To Get More Leads + Free Ride Friday Sep 16, 2022

Information isn’t the only thing that gets leads.

When we create free lead magnets, we often default to sharing information. After all, sharing what we know doesn’t cost much, and knowledge is easy to transfer online. But there’s another option — and it’s just as good for conversions: templates.

Whether it’s email or blog post templates, slide deck templates, or something else, a template doesn’t teach your lead anything. But it still empowers them.

In other words, a free template is a solution to a pain point, just as much as an e-book or checklist is. The difference: it’s easier to use right away, and leaves a smaller gap between what you gave your lead and what they actually did with it.

Today, hear how we use free templates as highly effective lead magnets. And learn how to ask yourself what kinds of templates your audience might appreciate. Click play at the top of this page!

Show Links

Canva

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MBA2136 What I Learned From Hosting a 4 Day Event Sep 15, 2022

Offering live, in-person workshops, retreats, and other events isn’t easy.

…but it’s so worth it.

Recently, Omar hosted a 4-day in-person ski & snowboard retreat for independent founders. It was the first in-person event we’ve put together in a while, and it didn’t go exactly as planned — but it was still a win for us, and a worthwhile experience for everyone who attended.

Today, we share how we planned this event, what went right and wrong, and how we navigated the unexpected twists along the way.

If you’re thinking of organizing an event like this (especially if it involves travel, lodging, and the other logistics that can get complicated quickly) give this episode a listen. Learn how to make sure that both you and your attendees get the value they’re looking for — and have a great time while they’re doing it. Click play at the top of this page!

Show Links

OzCon

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[Bonus Episode] From Real Good Podcast: The Business of Empowering Girls with Jennifer Openshaw Sep 14, 2022

Entrepreneurship is about more than just making money.

…or at least it can be.

Today, we resume our partnership with US Bank’s Real Good podcast, a show that highlights business ventures for which profit isn’t the first goal.

In this episode of Real Good, get to know Jennifer Openshaw, founder and CEO of Girls With Impact. GWI’s mission is to empower young female business people with a 10-week “mini MBA” program, designed to give these young women the skills and confidence they may not get from formal education.

Hear how the power of business education and mentoring can lay the groundwork for a better tomorrow, by strategically offering the right tools to underserved groups in advance.

Businesses can make more than money. With the right goals in mind, they can make investments in a future that looks a little more like the one we need. Click Play at the top of the page!

Show Links

Real Good podcast

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MBA2135 Q&A Wednesday: When do I hire my first executive assistant? Sep 14, 2022

If you’re running a business by yourself, the question isn’t if you should hire an EA or VA (Executive Assistant/Virtual Assistant).

The question is when.

And wouldn’t you know it, one of our listeners asked exactly that. It’s Q&A Wednesday, and we’ve got a solopreneur who knows an EA will be a good idea at some point. But how soon is too soon? How can you know when it’s the right time?

In other words, at what point does an EA become an investment, rather than just an expense?

In this episode, we’ll discuss why and how an EA can empower you to make more money, by freeing you up to focus on higher-priority revenue-generating tasks. We lay out a step-by-step system you can use to determine if the time is now, or if your EA is still a while down the road.

Bonus — we also get into where to look for a great EA, so you can hire one that’s (almost) as good as ours. Click play at the top of this page!

Show Links

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MBA2134 How To Negotiate and Cut Your Expenses Sep 13, 2022

Profit is oxygen. But if you’re only creating profit by maximizing revenue…you’re only doing half the job.

It’s time to get lean, and stay lean.

Today, we explore how to keep expenses down, by consistently tracking and trimming the fat. It’s not about obsessing over overy penny or being a miser. It’s about making smart deals with the people and companies who make up the “Loss” side of your Profit & Loss sheet — and renegotiating regularly.

Learn how we systematically analyze our own spending, and slash expenses by a significant percentage every couple years.

The fact is, you’re probably spending more than you have to, somewhere. And to keep your small business growing, you can always make more room in the budget. Hear how to get the most out of your budgets, and keep that P&L sheet in shape. Click play at the top of this page!

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MBA2133 Extended Interview: Ronsley Vaz – How He Created Australia’s First Podcasting Conference Sep 12, 2022

There’s only one thing more valuable than networking: being the one creating the networking opportunity.

Ronsley Vaz started Australia’s first podcasting conference, We Are Podcast, now a significant regular event for entrepreneurs worldwide. But…how?

How does someone just decide to create a major event and actually pull it off? We decided to ask Ronsley and find out.

In this extended conversation, Omar sits down with Ronsley to unpack everything that went into creating the event. By studying Ronsley’s journey from first-time entrepreneur to the guy connecting and coaching small business owners across the globe, you can learn what’s really possible if you have the courage to swing for the fences.

Hear what it takes to organize and produce an event with audacious goals, including what can go wrong and how to prepare for it. If you’re thinking about bringing people in your niche together, don’t miss this interview. Click play at the top of this page!

Show Links

How to Start, Grow & Monetize Your Podcast

Amplify

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MBA2132 Why Your Business Needs a Podcast + Free Ride Friday Sep 09, 2022

Everyone’s blogging. Everyone’s on social.

Podcasting, though…

We can’t stress enough how powerful this podcast has been for our business. From our coaching and public speaking to our software business, The $100 MBA Show has opened more doors for us than anything else. More importantly, it taught us skills that apply to everything, not just the digital airwaves.

And you should try it, too.

It’s not as impossible as it seems! Everyone with a successful podcast, from ourselves to Joe Rogan himself, started with zero listeners and very little following (no, Joe Rogan was not a big deal at first).

Today, learn why podcasting is so game-changing. Some of it is obvious, but just as much will surprise you. You don’t need to have millions of listeners for a well-targeted podcast to support your business. You just need to have something to say and an audience to serve.

Plus, we’ll share a special free resource for starting your own podcast. Don’t miss out on this one! Click play at the top of this page!

Show Links

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MBA2131 How To Attract Your Perfect Leads Sep 08, 2022

Your marketing and advertising resources are limited.

You can’t afford to waste them on people who might buy what you’re selling, or even on people who almost certainly will buy it. To grow a small business, that’s simply not good enough.

You want to focus on people who will love what you’re selling, and tell everyone they know.

In other words, you want the perfect leads. And as it turns out, they’re not as hard to find as you might think. Today, we share how to stop wasting time and effort on tire-kickers, casual browsers, and maybe-hopefully one-time customers.

Today, it’s all about finding lifers and evangelists for your brand. We’ll discuss how to identify the people most likely to become superfans, how to produce marketing materials that speak directly to them, and the best way to convert them into customers.

Not all leads are created equal! In this episode, learn how to focus on the best ones. Click play at the top of this page!

Show Links

Sumo

PodMatch

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MBA2130 Q&A Wednesday: Do I need to build my network or audience first? Sep 07, 2022

What really gets your new business off the ground — friends or followers?

As they say, your “network is your net worth.” But as we say, your audience is the single most valuable asset you can build, one that can support you across multiple products and businesses.

So which should you put first?

It’s Q&A Wednesday, and we’ve got a listener who’s just starting out, and asking exactly the right questions. While getting out and forging relationships with industry people and influencers in your niche is critical, your audience is your business. Today, we take a hard look at how to balance the two.

The good news? There are ways in which each can support the other.

Learn how to divide limited time between equally crucial aspects of your business. Create the biggest impact you can with the resources you have. Build the twin pillars of any independent business. Click play at the top of this page!

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MBA2129 How To Be More Consistent Sep 06, 2022

We all know consistency is key.

…but we’re terrible at putting it into practice.

Making real strides in business (or anything else, really) isn’t about monumental efforts or drastic measures. It’s about the small, daily decisions we make that add up to something bigger over time. So how can you stay on the ball, day after day?

Today, we break it down.

From his years of experience in both education and entrepreneurship, Omar shares the importance of consistency, what it really means, and what steps you can take to bring greater consistency to everything you do for your business.

Success is always a certain number of steps away. Make sure that every single day, you’re taking at least one forward. You’ll be glad you did — Click play at the top of this page!

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MBA2128 Extended Interview: Ayman Al-Abdullah – How to Scale Your Business by Working Smarter Sep 05, 2022

Hard work does not guarantee success.

In fact, the unsuccessful are some of the hardest working people out there. That’s because instead of leveraging what comes easiest to them, they dig in and grind.

Meanwhile, other people are experiencing less stress — and passing the hardest workers by.

Ayman Al-Abdullah was CEO of AppSumo. In his time there, Ayman took the company from a modest 7-figure annual revenue all the way up to within striking distance of 9 figures. He didn’t do it by working himself to death. He did it by focusing strictly on the kinds of work that had the biggest impact.

The same approach can turbocharge any business.

In this extended interview, Ayman and Omar share the ways in which more strategic uses of their time and effort paid off huge, with a special focus on growing a business beyond what any single person’s hard work can achieve.

Learn how to get to that next level, by letting yourself breathe a little easier. After all, sweat alone can only take you so far. Click play at the top of this page!

Show Links

Ayman Al-Abdullah

AppSumo

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MBA2127 How To Get The Most From Your Team + Free Ride Friday Sep 02, 2022

Your team can (probably) do even more.

In our experience, most founders don’t realize how much their people are really capable of. But once employees settle into their roles, they have a tendency to go on autopilot.

Then — lacking a challenge — they operate at less than their full potential.

Today, we explore the different ways you can fire up your team, and get them excited to work, not just willing to. By tapping into their natural sense of pride and ambition, you can inspire employees to work beyond their job descriptions.

…and no, this isn’t about overworking people or squeezing more productivity out of them!

It’s about finding intrinsic motivation in your team’s normal desire to do awesome work. Hear the strategies that’ve worked for us. Grow your business and get more accomplished, without hiring anyone new. Click play at the top of this page!

Show Links

Why Low-Ticket Coaching Doesn’t Work

Canva

Basecamp

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MBA2126 How To Make More Revenue With Customer Cancellations Sep 01, 2022

Losing a customer isn’t fun — but it doesn’t have to be a total loss.

There are a few ways you can make lemonade (by which we mean money) when a customer is on their way out the door.

Some of them are…well, odd. But today, we’re sharing our favorites. The key is to not write off every soon-to-be former customer. Instead, you can build a “cancellation flow” that helps identify a best-case scenario for both of you.

Ideally, it means they stick around. But even if they don’t, you can still profit — even after they’re gone!

Very few businesses are using all of these strategies. In other words, they can give you an edge. Learn these creative ways to salvage some of your investment. After all, you put time, money, and effort into getting these customers. Click play at the top of this page!

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MBA2125 Q&A Wednesday: How do I secure sponsors for my podcast? Aug 31, 2022

You found your voice. You found your audience.

Now it’s time that podcast got you paid!

It’s Q&A Wednesday, and we’ve got a listener who’s just over a year into their own podcast, and ready to monetize. There’s only one question: how? You can’t exactly walk into the nearest sponsor store and ask someone to put an ad on your show.

Fortunately, we have lots of experience with this.

Today, we’ll explore the different ways you can go about getting ads onto your podcast. We’ll discuss what attracts sponsors, how to find them, how to sell them on buying some of your time, and what terms to ask for.

Take your podcast from passion to profit — learn how to turn your show into a real-deal revenue stream. Click play at the top of this page!

Show Links

MidRoll Media

Canva

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MBA2124 Your Business Strategy: How Much Time Should You Dedicate? Aug 30, 2022

In business, you need to go in with a plan.

But how much planning is really useful?

At some point, strategizing stops being preparation and starts becoming procrastination. If you spend all your time drawing the map, you can’t take enough steps to get anywhere.

Today, we explore how too much strategizing can be more limiting than helpful. With examples from various businesses, we’ll discuss how the right amount of planning is empowering — but too much will only hold you back.

How many decisions can you really make in advance? More importantly, how many decisions are made better by having a strategy, and how many are best considered in the moment?

From product development to marketing to hiring and beyond, find the sweet spot between solid strategy and “analysis paralysis.” Click play at the top of this page!

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MBA2123 Guest Teacher – Narek Vardanyan – How to validate your ideas with pre-launching Aug 29, 2022

Don’t hope people will buy your product. Know it.

If you have an idea for a product or service, it’s just that: an idea. And even if it sounds like a great one, you can’t really tell if people will actually part with their money for it.

Not without a little research, anyway.

Today, special guest Narek Vardanyan walks us through the “pre-launch,” a way to put your product on the market before you go all-in. By dipping your toes into the water, you can get a much more accurate sense of whether the broader market will love what you’re selling.

Go beyond simply asking questions, and test the viability of your product in a meaningful, actionable way. Launch with (data-backed) confidence — Click play at the top of this page!

Show Links

Prelaunch.com

The CrowdFunding Formula

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MBA2122 How to Scale a Coaching Business + Free Ride Friday Aug 26, 2022

If you have an established coaching business, it’s time to grow it.

Maybe you know that already. Maybe you’re even trying! Today, we break down how to do it, and the key principles you can organize your scaling efforts around. Too many coaches make too little for what they do — make sure you’re not one of them.

And yes, we will talk numbers.

Today’s lesson applies to every kind of coaching, from business to fitness and beyond. We’ll discuss what you should charge, how much you can (really) make, and what steps are necessary to get there.

You can earn much more, and have a far greater impact.

Learn how to get from A to B, how to diversify your offerings, and how to market and sell them effectively. The sky is truly the limit for online coaches. Let’s see how far you can go! Click play at the top of this page!

Show Links

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MBA2121 Can You Run More Than One Business? Aug 25, 2022

Is it feasible to juggle 2, 3, or more business simultaneously?

…and just as importantly, should you?

We get this question a lot, probably because our business consists of quite a few operations. From this very podcast to our webinar software to Omar’s public speaking engagements, our income streams are varied.

So, is it a good thing? Or are we pulling ourselves in too many directions?

Today, we discuss all the reasons we run (meaning run, not just own) multiple businesses, and every advantage that comes with it. We’ll also discuss what can go terribly wrong — including what went wrong for us.

If you’re running a business and feel the tug of starting a new project, this episode is for you. Learn exactly what factors you need to consider, and make the right call for you. Click play at the top of this page!

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MBA2120 Q&A Wednesday: How do I choose the right website builder tool for me? Aug 24, 2022

Every business needs a website (seriously, every).

But not every business can hire a website designer full-time. Fortunately, there are a ton of DIY site builders out there. Unfortunately, there are so many, it can be a major task just to figure out which one is right for you and your needs, wants, and skill set.

We’ve got you covered.

It’s Q&A Wednesday, and we’ve got a listener with just enough tech skills to feel comfortable building their own site, but not enough to build it from scratch. In this episode, we break down the major builder tools, and explain the different features each one offers.

No matter what you’re doing in business, you can probably find the tool you need in this episode!

Whether you’re a coding ace or a total Ludditte, there’s an option that’s perfect for you. From tools for fully digital businesses to e-commerce to brick & mortar stores, this episode will help you figure out exactly which one will help you get the job done. Click play at the top of this page!

Show Links

Shopify

Ghost

WPENgine

UpWork

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MBA2119 Why Low-Ticket Coaching Doesn’t Work Aug 23, 2022

If you’re charging 2 figures for a coaching program, you’ve already lost.

That’s a bit of a bold statement, but in today’s episode, Omar explains why it’s true.

From years of experience coaching, being coached, and working with coaches, one thing is clear from where we stand: the bargain-bin pricing model is a no-go — even if it’s designed to create upsell opportunities.

It may seem like a solid premise, but it doesn’t work. Not for clients, and certainly not for your business.

Learn why! Today we explain the flaws in the low-ticket coaching model, and why fixating on price instead of value is never a good strategy. Hear what we think is the bare minimum for any decent coaching program, and how to get over the self-doubt that makes coaches charge less than they’re worth. Click play at the top of this page!

The post MBA2119 Why Low-Ticket Coaching Doesn’t Work appeared first on The $100 MBA.

MBA2118 Extended Interview: Matt Giovanisci – Building a Crazy Successful Business On Your Own Terms Aug 22, 2022

The best way to “make it” as an entrepreneur?

Don’t learn the right strategies — create them.

Matt Giovanisci built a successful brand and business without anyone else’s money, anyone else’s formulas, or even a post-secondary education (unless you count everything he taught himself, which you should).

So how did he do it?

By fearlessly experimenting, adapting what works, and ditching the rest. In this long-form interview, you’ll get an in-depth lesson in how adaptability, ingenuity, and some extra chutzpah really are the only things an entrepreneur needs.

From leveraging random (but valuable) knowledge from a summer job into effective content, to teaching himself how to build websites pre-WordPress, to affiliate marketing before most people knew the term, Matt is proof that with flexibility and persistence, you can just…figure it out.

Learn from an example of pure entrepreneurship: self-made, completely independent, and brave enough to disregard anything that doesn’t directly support the lifestyle he wants.

If you’re not sure what you want to do, or how you want to do it, give yourself the benefit of hearing this interview. Where there’s a will, there’s a way — even if you have to invent it. Click play at the top of this page!

Show Links

MoneyLab

MoneyLab on YouTube

BrewCabin

SwimUniversity

Profit First by Mike Michalowicz

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MBA2117 Passion or Money? Which Comes First? + Free Ride Friday Aug 19, 2022

Should you “do what you love?”

Or is that exactly the kind of advice that’ll keep you from doing what you love?

Entrepreneurship is supposed to be about freedom, and the ability to choose your livelihood. But just because you love something doesn’t mean it’s a viable business. So if you’re starting out, should you try to create a business out of your passion, or a business that can fund your passion?

We have a firm answer on that one.

Today, Omar shares his experience (plus lessons from other, more high-profile entrepreneurs) to explore your real-world options. With a grounded idea of how independent business works, you get a solid sense of just how attainable your dreams really are.

If your goal is to do what you love, it’s possible. But the path from here to there might include a few stops along the way, to best guarantee your ability to be fulfilled — on your own terms. Click play at the top of this page!

Show Links

The post MBA2117 Passion or Money? Which Comes First? + Free Ride Friday appeared first on The $100 MBA.

MBA2116 What Getting Sick Taught Me As a Business Owner Aug 18, 2022

If you know our host Omar, you know he prides himself on a healthy lifestyle. But everyone eventually meets the bug they just can’t beat.

…no, it wasn’t that one.

But Omar was recently laid out for 10 days with one of the nastiest infections you can get without heading to the hospital. And while it wasn’t life-altering like a serious illness, it did force some serious reflection, specifically about life as an entrepreneur.

In this episode, Omar explores what he learned by being forced to do nothing. When you face the powerlessness and helplessness that illness can bring, it reorients your perspective — even if you normally think of yourself as “in control” of most aspects of your life.

Everything is a learning opportunity. Learn what a busy, successful entrepreneur took away from being forcibly sidelined by something we almost never see coming. Click play at the top of this page!

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MBA2115 Q&A Wednesday: I feel trapped in my business. How do I get out? Aug 17, 2022

It’s a depressing scenario: you built a business. You’re not happy with it. And you’re stuck exactly where you are…forever?

It’s Q&A Wednesday, and we’ve got a listener who invested 10 years into a small business — and hates it. It does just well enough to survive, but not well enough to support the ideal lifestyle or allow its founder to cash out. So what now?

This is more common than you might think. And there are always options.

Even Omar has been in exactly this same situation. The problem isn’t financial, or even strategic. It’s emotional. So many feelings are tied up in a business, and so many fears about what could happen if you make a big change leave us paralyzed.

Today, we explore what the options are when you really want out. We’ll discuss how to navigate the emotions involved, play out best and worst-case scenarios, and understand that you’re never as trapped as you trick yourself into believing.

Learn how to get unstuck from an unsatisfying business. Click play at the top of this page!

Show Links

Flippa

Microacquire

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MBA2114 Why You’re Not Growing Aug 16, 2022

When success is followed by a rut…what do you do?

What holds a business back from reaching that next level? When your business started off good, but levelled off, how do you get off that plateau and move forward again?

Our answer will probably surprise you.

When your business hits a flat spot in terms of growth, it’s probably not your marketing, sales, product development, or anything you can quantify. Or rather, those things are just symptoms of the real, deeper issue.

Today, we discuss what gets most independent businesses stuck in the mud, and how you can always take action to get out. It’s not a tip, trick, or hack. It’s a hard look at a more fundamental aspect of what makes your business tick.

Learn what tends to limit your business, and how you can break free. Click play at the top of this page!

Show Links

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MBA2113 Guest Teacher – Dave Charest – How to Attract and Retain a Strong and Loyal Customer Base Aug 15, 2022

For a small business, customer loyalty is the best guarantee of success.

Ultra-happy customers create more business for you than any amount of marketing or advertising. Word of mouth is — and always will be — the undisputed champion of business growth, stability, and long-term success.

So how do you create those die-hards?

Today, special guest teacher Dave Charest is here with a system you can use to be discovered by your (soon to be) loyal supporters. Dave is the Director of SMB Success at Constant Contact, with access to loads of data on what really, truly works to drive engagement.

With specific tips for 3 key areas of base-building, Dave will help you forge your biggest asset: your biggest fans. Learn how to help people discover your brand, turn them into customers, and leverage their passion for what you do. Click play at the top of this page!

Show Links

Constant Contact

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MBA2112 Do You Need a Business Coach? + Free Ride Friday Aug 12, 2022

Let’s just say it: coaching isn’t always a good idea.

There are times when it’s the best way to grow and advance as an entrepreneur. And there are times when it’s a colossal waste of time and money.

Over years of developing businesses, Omar has had quite a few coaches. And of course, he’s been a coach too! With lots of experience from both sides of the coach/coach-ee equation, Omar is uniquely qualified to share a few (hard) truths about the business coaching industry.

And suffice to say, it’s important to think very carefully before sinking significant cash into something that may or may not benefit you.

Today, we discuss what makes coaching work, what makes it fail, and when coaching is most likely to be worth it. If you’re thinking about hiring a business coach, check out this episode first. Click play at the top of this page!

Show Links

Sell it Like a Mango by Donald Kelly

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MBA2111 Should You Diversify or Go All In With One Business? Aug 11, 2022

You’re supposed to diversify and spread risk. But ideally, you’re also supposed to focus on one thing at a time.

What’s an entrepreneur to do?

For some of us, businesses are like potato chips or tattoos — it’s hard to have just one. That’s why so many independent founders have 2, 3, or more brands going at the same time. Is this some kind of addictive behavior? Or is it a smart way to keep your eggs in different baskets?

Or is it both?

Today, we explore the ups and downs of running multiple businesses at once. Naturally, we juggle our podcast and our SaaS (and occasionally, other stuff too). Does it stretch us too thin, or does it maximize our chances of success?

Learn what factors you should consider before spinning those extra plates, and make a well-considered decision about what works best for you and your goals. Click play at the top of this page!

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MBA2110 Q&A Wednesday: Am I paying myself enough? Aug 10, 2022

It can be easy to forget when you run your own business: you’re an employee, too.

As such, you need compensation as much as anyone else on the team. No one can run a business when they can’t pay their rent. But too often, we feel like every dime we take for ourselves is somehow stolen from the company.

It’s Q&A Wednesday, and one of our listeners is finally starting to see some real traction in their small business’s growth. Until now, our listener has been taking survival wages, just enough to keep lights on. But now that there’s more money coming in, how much is the founder entitled to?

Omar has definitely been there.

Serious consideration of founder pay is something too many entrepreneurs skip. It matters to you and your business how much you make. Moreover, it matters to the fundamental mission of your business, your big “why.”

Today, we explore how to calculate the right number for you and your business. Plan your personal financial growth in the context of your business growth, so that you and the whole team succeed together. Click play at the top of this page!

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MBA2109 Why Should Invest in Your SEO Now Aug 09, 2022

Think of small businesses as David, and big businesses as Goliath.

SEO is your slingshot.

Paid advertising is getting wildly expensive, rapidly approaching the point where it’s out of reach for new and small businesses. Paying for attention and traffic can quickly deplete your resources. Bottom line: it’s not sustainable.

But getting organic traffic from loyal followers who actually want to be on your website? That’s doable.

Today, we explain how increasingly important SEO (Search Engine Optimization) is, and why you should take action immediately to make sure your SEO is as strong as it can be. We’ll discuss how to invest in SEO strategically, and why organic traffic is so much better than the traffic you get from throwing money at Google or Facebook.

Every dime you spend on SEO is money you don’t have to spend on ads. Make an end-run around the trend. Boost your business on the strength of your content — not your ad budget. Click play at the top of this page!

Show Links

WordPress

Yoast

Freelancer.com

UpWork

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MBA2108 Must Read: Sell It Like a Mango by Donald Kelly Aug 08, 2022

You can get better at selling, just by thinking about it differently.

Too many of us approach sales as an intimidating or mysterious skill — or worse, as a form of manipulation. As a result, we shy away from it. We think of it as one of those necessary evils that we just have to do to run a business.

But what if sales isn’t like that at all?

Sell It Like a Mango is a practical, easy read that’ll reframe your thinking about selling. Based on the author’s long experience in sales (starting with his childhood among Jamaican fruit vendors), this book looks at selling in a different, more practical, more human way.

In other words, it explains how sales is something we can all do naturally. In fact, most of us already do, whether we realize it or not.

Hear our takeaways from this excellent guide, and learn how the basics of effective sales don’t change, from fruit to software. Click play at the top of this page!

Show Links

The Sales Evangelist Podcast

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MBA2107 Why You Are Being Ignored + Free Ride Friday Aug 05, 2022

When you put a lot of effort into your marketing, there’s nothing worse than the sound of crickets.

So many of us blog, vlog, tweet and post, only to get nothing out of it. We pump what we think is great content out into the Internet, and then…nothing. How can you turn this around? What can you do to finally get noticed by the audience you want to convert?

Today, we finally shut those crickets up.

In this episode, we’ll explore why certain brands don’t take off, and why it’s so hard (especially for new entrepreneurs) to get that initial traction. We’ll discuss what usually holds people back, and how some of the best examples in entrepreneurship have gotten over it.

Learn how to make your voice heard. Hear a few exercises you can put into place right away, to start reshaping your approach for the better. Click play at the top of this page!

Show Links

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MBA2106 Tips for Being Interviewed on a Podcast Aug 04, 2022

It’s one of the most effective ways to grow your following. But how do you pull it off?

Here’s the good news: almost every podcast needs guests — lots of ‘em. Most of the time, your average podcast would be thrilled to have someone who knows their area of expertise and can carry a good conversation. You just have to be that person.

Today, we explain how.

Using Omar’s personal system, we’ll discuss how to get yourself invited onto the right podcasts, and how to prepare in a way that’ll make you more than just another guest. With the right strategy, you’ll make yourself the kind of guest who gets invited back — and gets invited to other shows.

Learn how incredibly powerful podcast guest spots can be, and how to leverage that power to boost your brand. Click play at the top of this page!

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MBA2105 Q&A Wednesday: How much of a raise should I give my employees? Aug 03, 2022

What are your employees worth? What will it take to keep them?

It’s a question every founder has to ask themselves, especially once the ball gets rolling. It’s Q&A Wednesday, and we’ve got a listener who’s finally making decent profits — enough to start spreading the wealth to the team that helped make it happen.

…but how much is a “good” raise?

Today, we’ll explore how to create a raise-giving formula that rewards and retains your best employees without hurting the business. We’ll discuss what factors go into finding that number, how to evaluate employees and their contributions, and how to make the whole process fair and transparent.

Of course, this is all based on our various experiments with salary increase structures and schedules, and the system we eventually stuck with.

Learn how to share the fruits of everyone’s labor with…well, everyone! Click play at the top of this page!

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MBA2104 Why You Should Run an AppSumo Deal Aug 02, 2022

If you sell digital products, you need to know about AppSumo.

AppSumo is the GroupOn of digital deals aimed at entrepreneurs and other business people. Today, we explain how putting your own offer on AppSumo can boost your business.

…in fact, we’re offering our own deal on AppSumo, to help promote our SaaS business.

Learn the benefits of creating an AppSumo deal, what missteps to avoid, and how to create an attractive offer that draws people in. Yes, you’re giving away a discount — but you’re doing so on a platform with massive authority and a huge reach.

Done strategically, introducing your business to AppSumo’s audience can be a major boost. Learn how we approach it, and how your business can grow with a little help from a big platform. Click play at the top of this page!

Show Links

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MBA2103 Guest Teacher – Frida Leibowitz – How to Identify a Niche in Your Market Aug 01, 2022

Don’t go for the biggest audience. Go for the right audience.

Finding your niche might be the most important early step in creating a business. If you can find the people only you can serve best, you don’t just create sales. You create loyalty.

…and best of all, you do an end-run around the competition.

Today, special guest teacher Frida Leibowitz shares her strategies for identifying, connecting with, and growing the crowd that’s perfect for you and your business. From high-level research to getting to know customers as individuals, you can understand who your potential die-hards really are.

From there, it’s a matter of learning from your audience in order to grow it.

Learn how to find the core audience that forms the foundation of a sturdy business, one that can truly endure. Carve out your space in the market by serving the people who need your solutions most. Click play at the top of this page!

Show Links

Debbie

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MBA2102 How To Reduce Stress In Your Business + Free Ride Friday Jul 29, 2022

Stress is not a sign of a great work ethic. It’s a liability.

It’s crucial not to underestimate the toll stress can take on you and your business. The myth is that we trade our mental health for better business outcomes. But the reality is just the opposite.

Today, we discuss the effects of excessive stress — and how to avoid it as an entrepreneur.

Stress is limiting, draining, and ultimately counterproductive. Fortunately, there are reasonable ways to bring stress down to manageable levels. Notice we’re not talking about eliminating stress; it’s about reducing stress to the point where the positive outcomes outweigh the sweat you put in.

In this episode, Omar shares 5 ways he keeps unnecessary stress at bay.

These 5 moves are the result of years of experience and experimentation. Try them out for yourself, and find the formula that keeps you relaxed and energized enough to lead your team effectively. Click play at the top of this page!

Show Links

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MBA2101 What Is No-Code Development & Is It Right For Your Business? Jul 28, 2022

You don’t have to be a developer to develop an online business.

These days, “no code” business-building is all the rage. With third-party solutions for everything from creating a website to building an online community to designing an app, your average non-engineer can pretty much do anything…within certain limits.

But is it smart?

There are advantages to not hiring or relying on real-deal devs. Today, we explore those advantages, and what you give up in exchange.

“No code” development is something many entrepreneurs are getting into — and many professional commentators are getting paid to discuss. But every trend should be considered carefully before you jump in with both feet.

In this episode, we weigh the pros and cons, so you can make the right call for your business. Click play at the top of this page!

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MBA2100 Q&A Wednesday: Am I too nice to be an entrepreneur? Jul 27, 2022

In business, can you get respect without being ruthless?

Can you command a team without being commanding? Do entrepreneurs need a mean streak to survive — or even a cold one?

It’s Q&A Wednesday, and we’ve got a listener with a team that basically walks all over them. For some reason, the employees are not showing our listener the respect due to their position as founder. Can a leader change this without getting…mean?

We think so, and today we explain why.

In this episode, we’ll share what can motivate even the kindest person to take a stand, get their team in line, and secure the appropriate level of respect. You can stand up for yourself without being selfish; you can establish order without aggression. You just need to adjust your mindset.

Learn how to balance empathy with leadership, kindness with firmness. Your team, and your customers, need you to! Click play at the top of this page!

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MBA2099 How to Make More Revenue With Salutation Offers Jul 26, 2022

Ready to create (and keep) more customers?

A while back, we started experimenting with something in our SaaS company, WebinarNinja. We authorized team members who have daily contact with leads and customers to offer what we call “salutation offers.”

…and it worked like a charm.

Today, we explain how this tactic is boosting our revenue, lowering our churn rate, and generally strengthening our business in modest — but important — ways. We’ll explain exactly how these special offers work, and how you can implement them in your business.

Best of all, it’s not a ton of work! With a little planning, you can make salutation offers a smooth part of your marketing and sales process. Click play at the top of this page!

Show Links

Intercom

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MBA2098 Guest Teacher – Rochelle Clarke – How to Protect Your People, Profits, and Growth From Unplanned Events With a Business Continuity Plan Jul 25, 2022

In business, anything can happen — including bad things.

You have two choices: be prepared, or be blindsided.

Rochelle Clarke is an expert in ensuring business longevity through continuity. She helps businesses plan for the worst, so they can bounce back and keep on keeping on.

Think of your business like a car; most of the time, it just runs. But breakdowns happen. Accidents happen. Potholes. Traffic. The longer you drive, the higher the odds are that something will take you off the road.

Similarly, if you achieve the goal of starting a long-lasting business, every year you come closer to something that takes you, or a key team member, out of action. What happens then?

Today, Rochelle will help you plan for all contingencies, so that even the most drastic disruption doesn’t shut your business down. Learn how to prepare for (and survive) the worst-case scenario. Click play at the top of this page!

Show Links

Continuity Strength Continuity Plan

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MBA2097 Why You Should Start a Services Business + Free Ride Friday Jul 22, 2022

Not sure what kind of business you want to start? There’s a perfect go-to answer.

Service-based businesses are uniquely suited to first-time entrepreneurs, solopreneurs, and people with day jobs. Today, we explain why.

With a low barrier to entry, limitless growth potential, and more flexibility than any other model, the services game is pitch-perfect for your first (or next) foray into entrepreneurship. The risk-to-reward ratio doesn’t get any better — and you can create the schedule and workload that suit the lifestyle you want.

Learn how to create a service business, take advantage of its upsides, and scale it up at a pace that works for you.

If you know you want to create a business, but aren’t quite sure what that should look like, this episode is for you. Click play at the top of this page!

Show Links

Sell It LIke a Mango by Donald Kelley

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MBA2096 5 Ways to Use The Gym to Improve Your Business Jul 21, 2022

Call it the ultimate productivity hack: blurring the line between the office and the gym.

There are so many ways to make progress on your To-Do list while you’re on a treadmill or under a barbell. The kind of repetitive exercises most of us use for conditioning are a perfect opportunity to make headway on any number of tasks — including the tedious ones.

Today, Omar shares how he personally kills two birds with one stone, by merging work and workouts.

For many of us, our gym time is a wasted opportunity to do work, or vice versa. If you hate getting in the reps, distract yourself with a little work. If admin is a slog, do it while you’re pumping iron!

This works so well, it’s a wonder more entrepreneurs don’t do it. Learn an incredible multitask, and improve both your productivity and your health. Click play at the top of this page!

Show Links

Voxer

Blinkist

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MBA2095 Q&A Wednesday: I hate sales but love my business. What do I do? Jul 20, 2022

We’re not all salespeople.

It comes naturally to some. For others, nothing is more awkward than trying to get someone to buy your thing. But here’s the good news: you really don’t have to “sell” if you don’t want to.

It’s Q&A Wednesday, and one of our listeners has a thriving business, ripe for expansion. The only problem? Our listener can’t stand the thought of having to do more selling.

Fortunately, we’ve got a few good alternatives.

In this episode, we explain why “sales” as traditionally understood is less necessary than ever before. We’ll present several ways our listener — and anyone else — can successfully run and grow a business without ever really putting on the Sales Hat.

Sales-averse founders, it’s a different marketplace than it used to be. Enjoy it! Click play at the top of this page!

Show Links

WebinarNinja Workshop

Thinking, Fast and Slow by Daniel Kahneman

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MBA2094 Are You Starting or Running the Wrong Business? Jul 19, 2022

Ever have doubts about the business you’re in?

That’s natural. In fact, it’s healthy. But sometimes, we’re scared to ask ourselves if we chose the wrong path — and to answer that question honestly.

Today, Omar shares a single guiding principle he’s learned over decades as an entrepreneur, having founded almost a dozen independent businesses. In all that time, one huge, crucial, clear lesson has come through about what kind of business you should run.

Tune in to this episode, hear Omar’s #1 rule, and decide for yourself if the business you’re in is actually right for you. If it’s not, you can pivot and change course (we discuss how).

Define success in the ways that matter most, and discover if the road you’re in leads in that direction. Click play at the top of this page!

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MBA2093 Must Read: Thinking, Fast and Slow by Daniel Kahneman Jul 18, 2022

Why do you make the decisions you make? How?

It’s a huge question, with huge implications for how you run your business. Today, we dive into Daniel Kahneman’s Thinking, Fast and Slow. This book by economist, psychologist, and nobel laureate Kahneman unpacks the mechanics of decision-making — and how to better optimize it.

If that sounds a little deep…it is.

But it’s entirely practical, and applicable to the way you make day-to-day calls in your company. In this episode, we discuss how Thinking breaks down complex concepts into understandable guidance, based on the two major kinds of decisions we make.

Hear why this book is so powerful for entrepreneurs, and how understanding your own thinking can empower you to make better decisions. Click play at the top of this page!

Show Links

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MBA2092 How to Improve Your Writing in 30 Days + Free Ride Friday Jul 15, 2022

For entrepreneurs, there’s no way around writing.

No matter what you sell, the written word is your primary tool for reaching potential customers. Even if you’re a great speaker or vlogger, writing will still be mostly how you market, sell, and communicate generally — even when you’re writing what you’ll say out loud.

So how can you get good at it?

Today, we offer a simple 30-day challenge that will force you to up your writing game. Focusing on the 3 main types of writing every entrepreneur has to master, this challenge will make you more comfortable, competent, and confident at the keyboard.

Once you’re able to let your real value shine through in your writing, you’ll open up a whole new world of interaction with your audience.

Best of all, it’s not about “proper” composition or hackneyed strategies. It’s just about speaking your truth more clearly. Click play at the top of this page!

Show Links

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MBA2091 Are You Afraid to Start a Business? Jul 14, 2022

Thinking about starting a business? For how long now?

Getting honest with ourselves about our motivations — and our fears — might be the most fundamental step toward becoming an entrepreneur. “Am I afraid to do this?” is the first question you have to answer. And you have to answer it truthfully, for better or worse.

The alternative? You just keep thinking, to avoid actually doing.

It’s true; we protect our alleged goals by never really pursuing them. We strategize, we dream up products, but in the end we stay behind emotional blockers that keep us firmly in our 9-to-5’s.

Today, we change all that.

In this episode, we discuss the powerful allure of not facing our fears, and how to get over that mental hump. Learn how to train your mindset to embrace failure, rather than fearing it. Decide once and for all whether you’re up for the challenge of entrepreneurship — whatever it brings. Click play at the top of this page!

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MBA2090 Q&A Wednesday: How do I mend a business relationship? Jul 13, 2022

Business can get emotional — but you can’t let emotions hurt your business.

The ability to navigate strong feelings and prioritize relationships over ego is a must-have skill in entrepreneurship. If networking is key, most of us can’t afford bad blood.

It’s Q&A Wednesday, and we’ve got a listener who had a falling out with their former business partner. In the past, they had great success. But then things went South in a hurry. Now, our listener wants to mend fences — and potentially work together again.

It’s time for a lesson in olive-branching.

Today, we explore why diplomacy is so crucial in entrepreneurship, and how to bring about a detente when feelings get in the way. We’ll discuss how to reach out to heal a rift, and how to prepare for whatever reaction may come. Plus, we’ll share a little advice on how to avoid fallings-out in the first place.

Learn how to take a centered, fair-minded approach to your working relationships. Click play at the top of this page!

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MBA2089 4 Quick Revenue Strategies for Tight Times Jul 12, 2022

Experts agree a recession is on the horizon. Most small businesses will have to keep a closer eye on their budgets, very soon.

Which means now is the perfect time to shore up your reserves, and stockpile revenue to weather the coming storm. But how can you get some extra pennies in the piggy bank, quickly and without burning out yourself or your team?

Today, we offer 4 ways.

Short-term revenue bursts are almost always possible, if you simply leverage the assets you have a little differently for a while. All 4 strategies in this episode require minimal time and effort to execute — and best of all, you can use them whenever you need a few bucks, regardless of the economy.

Hear these 4 methods, and how we’ve applied them to boost our own business in tougher times. Click play at the top of this page!

Show Links

The Coaching Habit by Michael Stanier

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MBA2088 Must Read: The Coaching Habit by Michael Stanier Jul 11, 2022

What kind of leaders do employees love most?

According to this week’s Must-Read, the best leader isn’t someone who commands. It’s someone who coaches their people, unleashes their fullest potential, and trusts them to be their best.

The Coaching Habit by Michael Stanier is two things at once: a primer on a coaching-based leadership philosophy, and a practical guide to make it happen.

Today, we share the best takeaways from this super-valuable book, one you’ll want to keep on the shelf and refer to for years to come. The book revolves around 7 essential questions a great leader-coach should ask, and how the answers inform the path to your team’s greatness.

Hear what makes this approach to leadership so powerful, and how it can give you the confidence to be the leader your team deserves — and stays loyal to through thick and thin. Click play at the top of this page!

Show Links

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MBA2087 5 Online Business Ideas You Can Start Today + Free Ride Friday Jul 08, 2022

Don’t dream about starting a business. Do it!

You don’t have to start by quitting your job or borrowing a ton of money. You don’t need the “perfect” product or service idea.

You just need time, and practice.

Today, we share 5 low-risk, low-investment businesses you can literally (yes, literally) start today. With minimal time, resources, and sweat, you can get the ball rolling on a business that can go big down the road. The key is to get the “reps” in, and watch it pay off over time.

To prove it, this episode features real-world examples of people who’ve done it!

All 5 of these businesses can become a viable full-time living…or even more. Learn from the success of those who’ve started small and simple, and scaled up. Click play at the top of this page!

Show Links

Swim University

WPEngine

Create & Sell

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MBA2086 How To Drastically Improve Your SEO on Wordpress Jul 07, 2022

The written word is still the biggest key to your website’s traffic.

Fortunately, nailing the words you need to rank on search engines is much easier than it used to be — especially if your site is hosted on WordPress.

With the tools available now, even non-professional writers can get help making sure their page copy, blog posts, and other content is hitting the right notes for Google (and even content & copy pros can get some valuable assistance).

Today, we share a few ways you can tighten up your site’s SEO game, from managing extraneous content to nailing the right phrasing based on your audience’s search habits— all without resorting to outdated hacks like keyword stuffing. WordPress and its associated plugins make it (relatively) easy!

SEO can unlock the potential of your website, and your business. With a few tweaks, anyone can optimize. Click play at the top of this page!

Show Links

Yoast

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MBA2085 Q&A Wednesday: How Much Should I Charge for Group Coaching? Jul 06, 2022

This isn’t the question you think it is.

Normally, pricing coaching comes down to a fairly standard formula. You determine how much a client stands to make based on your training, and set your price at about a fraction of that. “For just $XXXX, you can be qualified to charge $XXXXXX!”

But what if your potential clients stand to make…nothing from your training?

It’s Q&A Wednesday, and we’re helping a listener who coaches photographers. But here’s the twist: the audience isn’t aspiring pros who want to create income. It’s hobbyists, people who want to take pictures just for the fun and enjoyment of it.

So what the heck is that kind of training worth?

Today, we help you put a dollar value on skills that don’t have a dollar value. Hear why coaching people in their passion projects can still be lucrative — and why it’s worth every cent to your non-pro clients. Click play at the top of this page!

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MBA2084 How To Deal With Free Trial & Refund Abuse Jul 05, 2022

Risk reversal is a must for most products and services. But inevitably, someone tries to turn a fair shake into a ploy for free stuff — at your expense.

So how can you prevent someone from using your free trial offer as a way to get…more than a trial?

Today, we share all the ways we make sure that our free trial is used for its intended purpose: to give people a risk-free way to confirm their choice. By digging into the data, and seeing how (and how often) people abuse your refund policy, you can take proactive steps to prevent it.

Here’s the good news: you might be shocked at how rarely people pull this kind of stunt.

That said, someone, somewhere will eventually try to rip you off by taking advantage of your policies. Put a stop to it before it starts. Click play at the top of this page!

Show Links

eCommerce Master Plan (Free Resources for $100 MBA Listeners)

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MBA2083 Guest Teacher – Chloe Thomas – How to Build Your Customer Masterplan Jul 04, 2022

Your customers are out there…somewhere. You just have to give them a path to your door.

The art of creating and converting leads takes practice, experimentation, and (of course) a plan. Today’s special guest teacher is an expert at identifying, attracting, and winning over the people who are the best fit for your product or service.

Chloe Thomas is a renowned consultant, speaker, author, and expert in e-commerce — but the customer acquisition plan she shares today can work for any kind of business.

Join Chloe for a marketing-focused look at how to create and optimize a path for potential customers. One step at a time, you can build a series of “lily pads” that lead to sales — and prioritize the traffic most likely to convert.

Get the notepad out for this one, and be sure to check out the special free resources Chloe offers to our listeners. Click play at the top of this page!

Show Links

eCommerce Master Plan Podcast

Keep Optimizing Podcast

eCommerce Marketing: How to Get Traffic That Buys to Your Website by Chloe Thomas

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MBA2082 How to Stop Wasting Money on Marketing That Doesn’t Work + Free Ride Friday Jul 01, 2022

For a small business trying to build a following, every cent counts.

Too much of marketing seems like magic, or hack-based advice that makes empty promises of results if you just do x, y, or z. The reality is much more fluid, and requires you to be very careful with your marketing dollars.

Today, we share what we know to be true about marketing fails — based on our own failures.

These are the marketing truths we wish we’d known from the beginning, but can only be learned the hard way. In this episode, we discuss how not to spend your marketing budget, but also where and when to spend more for better results.

By sticking to some tried-and-true fundamentals, you can forget the hacks and start building real marketing momentum — the kind that self-reinforces and multiplies over time. Your business can’t be “lean” if you throw the marketing budget into the wind. Click play at the top of this page!

Show Links

Price for Growth by Jeff Robinson

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MBA2081 How to Prepare For a Recession Jun 30, 2022

There’s a storm coming.

But it’s not time to batten down the hatches and head for the cellar just yet. With a recession on the way, it’s definitely time to prepare — but not to duck and cover.

Today, we discuss how to minimize the damage our impending recession will do to your business. But more importantly, we explain how to take advantage of the recession to position yourself for greater success in the long term.

Recessions happen. You don’t fight the cycle; you ride it.

No period of economic growth carries on forever. The swings are the only constant. Businesses that endure and thrive don’t depend on a good overall economy; they make the most of the market they’re in. In this episode, we explain how.

Zip up your raincoat and face the storm with confidence. Click play at the top of this page!

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MBA2080 Q&A Wednesday: Do I need to quit my job to see my startup succeed? Jun 29, 2022

It’s the classic conundrum for aspiring entrepreneurs: can I build a truly successful business without ditching the 9 to 5?

It’s Q&A Wednesday, and we’ve got a listener who’s caught between the safety of a regular paycheck, and the promise of independence.

Their side-hustle is established, but its growth is held back by the demands of a conventional job. Is it possible to reach “escape velocity” while holding down a regular gig? Can you only quit once your business is thriving enough to support you, or is thriving only possible after you quit?

The answer may vary, depending on what kind of business you’re building.

Today, we lay out the path from regular job, to side-hustle, to full-blown entrepreneurship. By meeting certain benchmarks (and being ready to cut certain expenses), you can make a relatively safe transition.

How long it takes is subject to variable, which we’ll explore. Get the basic breakdown of what needs to happen before you hand in that resignation, and how long it should take. Click play at the top of this page!

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MBA2079 Should You Give Up Equity to Attract Talent? Jun 28, 2022

What’s top talent really worth? Is it worth giving up a piece of your business?

Offering equity can be a smart move. But too many entrepreneurs do it when they think they have to, rather than investigating whether it’s prudent.

If you can’t afford a salary that’s tempting enough to assemble the best team, it might be wiser to step back and retool, rather than bet the farm on someone (or several someones) who might not be the answer to all your challenges.

Also, there are performance-based alternatives that incentivize great work — without risking profits you haven’t created.

All that doesn’t mean you should never share equity with the right team members. Today, we explore the risks and advantages of equity-sharing, and help you decide whether it makes sense for your business.

The decision is ultimately yours — but it’s never good to go in blind. Tune in, and weigh the options. Click play at the top of this page!

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MBA2078 Guest Teacher – Jon Ostenson – How to Select a Franchise Jun 27, 2022

You don’t have to start your own business to run your own business.

Franchising is a viable, lower-risk way to get your entrepreneurship on. Instead of building something from the ground up, you can take ownership of an existing, proven business.

It may not be entirely “yours,” but a franchise is yours enough to provide the flexibility, autonomy, and financial benefits of independent business. But of course, you have to find the right franchise for you and your specific needs and goals.

Fortunately, we have an expert to help with that.

Jon Ostenson is a franchise pro, with deep experience with franchises in almost every imaginable industry (that’s right, franchising isn’t just for food vendors). Today, Jon explains how to get into this lucrative model — and how to pick a business based on its proven potential for success.

Learn how to choose a franchise that offers you the profits (and lifestyle) you want. Click play at the top of this page!

Show Links

FranBridge Consulting

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MBA2077 5 Strategies for a Successful Launch on Product Hunt + Free Ride Friday Jun 24, 2022

Got a digital product to sell? Get it on Product Hunt.

Product Hunt is a wildly popular, seriously trusted resource where real consumers share their thoughts on everything from apps to websites to tech hardware. If you can make a splash there, you can build a customer base.

…but of course, you have to know how to stand out.

With countless products up for review, it can be a real challenge to rise to the top, or snag the game-changing “Product of the Day” designation. Today, we share 5 ways to get your product some attention, create engagement in the Product Hunt community, and capitalize.

Naturally, we put our own products on Product Hunt, including our webinar SaaS. Learn how we approach this unique site, and how you can get its influential community behind your next product. Click play at the top of this page!

Show Links

Product Hunt

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MBA2076 Is Selling a Lifetime Deal a Good Idea? Jun 23, 2022

Lifetime deals are the ultimate long-term sales tactic. But can the sales you score now hurt your business years (or decades) later?

Like any strategy, offering neverending deals has its strengths and weaknesses.

We know — we’ve done lifetime deals for our SaaS company, some of which panned out better than others. If you don’t carefully weigh all the variables, your lifetime deal can be a lifetime drag on your bottom line!

Today, we explain exactly what to avoid if you’re considering a lifetime offer, so you reap the benefits without hurting yourself down the road.

With examples from businesses that execute this strategy well (plus our own experience), this episode offers a clearer picture of how the lifetime approach works, and why it’s so easy for it to backfire.

Take a beat, run the numbers, and make sure that if you make a lifetime commitment, it’s one you won’t regret. Click play at the top of this page!

Show Links

Wandering Aimfully

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MBA2075 Q&A Wednesday: Why is my sales funnel not working? Jun 22, 2022

There’s a flaw in the “funnel” approach.

It’s not that marketing and sales funnels don’t work generally, or that they’re not useful. It’s that funnels can only do so much.

With packaged funnel-building programs and software making big promises, it’s easy to think funnels are more powerful than they really are. Can you really set up a few assets, sit back, and watch the conversions roll in? Not exactly.

It’s Q&A Wednesday, and we’ve got a listener who bet their chips on a funnel software, only to make exactly zero sales.

It’s not for lack of effort, but something is clearly not working. Why not? Today, we get back to basics, and unpack what sales funnels can’t do. Over-reliance on clever conversion schemes can take your focus away from the fundamentals of good business.

By putting first things first, you can make your funnels work better. Learn how the rest of your business can support your funnel — not the other way around. Click play at the top of this page!

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MBA2074 4 Cold Emailing Tips if You Hate Cold Emailing Jun 21, 2022

Cold emailing works — just maybe not the way you think it does.

Sending an unsolicited message to a complete stranger is…awkward at best. But ask any successful independent business founder, and you’ll find that it’s almost unavoidable.

Creating a stronger network (and a stronger business) means you can’t be afraid to reach out, even when it’s downright uncomfortable. You have to power through the awkwardness to get results!

But first, you can take a few steps to raise your odds of success.

Today, we share 4 things that make our cold emails work more often. Note we said “more often,” not always. Yes, you will be ignored. Yes, you will be rejected. But not every time.

It’s a simple matter of doing everything you can to improve your stats, and realizing that even one successful cold email can be worth a dozen fails. Tune in, and learn how a few consistent practices can make your cold emails a little warmer. Click play at the top of this page!

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MBA2073 Must Read: Price for Growth by Jeff Robinson Jun 20, 2022

Are you charging too much?

Most small business advice encourages higher prices for higher profits. But the somewhat controversial Price for Growth goes against that grain, suggesting entrepreneurs should play a longer game — even at the expense of profit.

And frankly, we’re convinced.

Jeff Robinson’s book flies further under the radar than it should. Today, we unpack its growth-centric pricing model, and share the philosophy behind the strategy. This isn’t abstract stuff; this book’s argument is so well-conceived that it led to a significant decision re: pricing in our own software company.

There’s a sweet spot between low-balling yourself out of business, and strategically sacrificing profit for long-term customer loyalty. Hear about this book, and decide if that approach is right for you. Click play at the top of this page!

Show Links

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MBA2072 How to Segment Your Email List to Improve Conversions + Free Ride Friday Jun 17, 2022

If you’re not segmenting, you’re not email marketing.

The first rule of marketing is that you can’t say the same thing to everyone. As much as possible, you have to appeal to individuals. If you’re sending the same exact messages to your whole contact list, you’re leaving leads on the table.

In fact, the fewer segments you have, the less effective your emails will be.

Today, we share an easy way to segment your email list, so you can start writing to people based on their needs and interests. No matter what email marketing software you use, follow our step-by-step instructions to set up your basic segments — then, speak to each separately.

If it sounds simple, it is! Segmenting is a fundamental part of successful email marketing. With a little time and effort, you can improve open rates, click rates, and (you guessed it) sales. Click play at the top of this page!

Show Links

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MBA2071 How to Discount Your Product While Maximizing Revenue Jun 16, 2022

Can lower prices = more revenue? Sure — but only if you do it right.

Yes, we spend a lot of time on this podcast advocating for higher prices. “Who can charge the least?” is a race to the bottom that no one wins (unless you’re Wal-Mart). But in certain contexts, a discount can be an investment in your business’ growth.

Today, we explain how.

We’ll discuss when it’s time to offer a discount, and how to execute a discount in a way that makes money in the long term (even while sacrificing some in the short term). It’s all about mastering the art of “value pricing” without slipping into constant discount mode.

Hear our golden rules for offering discounts, and why just the right amount of price-cutting can be a boon. Click play at the top of this page!

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MBA2070 Q&A Wednesday: Any tips on running an in-person event? Jun 15, 2022

The good news: in-person events are a viable option again (finally).

The bad news: it’s been a while. Do we still remember how to pull them off?

It’s Q&A Wednesday, and we’ve got a listener who wants to organize their very first live, in-person event. As it happens, we’re planning one of our own — and we’ve done a few in the past. Today, we share our best tips.

Think of the advice in this episode as “things we wish we knew before we threw our first event.”

Based on his own experience attending and organizing events, Omar shares the most important lessons he’s learned. We discuss everything you need to look out for, and the most important ways you can ensure your big day is a success for you and attendees.

If you’re thinking about organizing a conference or other business event, don’t stress! Let our experience be your guide. Click play at the top of this page!

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MBA2069 Should You Sell Your Online Course on Udemy? Jun 14, 2022

Udemy: it’s got a quarter million courses on just about every topic under the sun — and an audience of tens of millions of potential students.

Sounds like a great place to sell your own course, doesn’t it?

…or is it?

There’s never been a better time to sell your expertise and create a revenue stream as an online teacher, trainer, or coach. But whenever you sell your wares in someone else’s shop, it comes at a cost.

In Udemy’s case, the question is: is it worth that cost?

Today, we break down how Udemy works for course creators — including how they calculate their cut of the money your courses bring in. We’ll discuss the upsides, the downsides, what kinds of courses do best on Udemy, and of course, whether or not you should do it.

Find out if Udemy is the right move for you, or if it’s better to stay independent. Click play at the top of this page!

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MBA2068 Guest Teacher – Demir Bentley – How To Plan A Winning Week, Every Week Jun 13, 2022

Make the “Sunday Blues” yesterday’s news.

If you struggle with getting things done over the course of the week, we have the episode (and the expert) for you.

Demir Bentley is a renowned productivity expert who’s helped executives at major companies to…well, get their sh*t together. The problem, according to Bentley, isn’t a lack of effort or even time. It’s that we need a more active approach to tackling our priorities.

And yes, by applying the strategies Demir shares today, you can finally enjoy your weekends again.

Tune in (and get that notepad ready) as Demir shares a way to invest 30 minutes of your week into strategic planning, with a return of hours. Before your alarm even goes off on Monday, you’ll be set up to be caught up.

You’re just a half hour away from saying goodbye to weekly overwhelm. Click play at the top of this page!

Show Links

Winning the Week

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MBA2067 How to Organize Your Week When You Wear All the Hats + Free Ride Friday Jun 10, 2022

Solopreneur-ing or running a small team? Have too much on your plate? Have everything on your plate?

We’ve been there.

Specifically, Omar knows what it’s like to be the developer, marketer, salesperson, janitor, and everything else you can think of in a small business — all at once. Today, he shares his system for getting it all handled efficiently, and still having time to breathe.

The key is avoiding “context switching.”

Learn what context switching is, how it demolishes your productivity, and how Omar eliminated it from his working life. With a fairly simple plan for your week, you can ensure that you get the most done in the least amount of time — and still have a life outside your business. Click play at the top of this page!

Show Links

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MBA2066 How to Have a Marketing Budget With Zero Dollars Jun 09, 2022

No money in the marketing budget? There’s a way around that.

For newer and smaller businesses, relying on content, word of mouth, and other organic marketing is normal (and smart!). But at some point, you’ll hit that growth plateau. With rare exception, most businesses have to invest in marketing to see results.

But what if you don’t have any spare revenue? What happens then?

You get creative, that’s what.

Today, we lay out a plan for funding paid marketing — without actually cutting into your current revenue. At all. Sound impossible? Nothing in entrepreneurship is impossible!

The key is to think outside your normal business model and products/services, and tap into a source of cash you might not have thought of. Sound mysterious? It’s actually pretty simple. Once you hear what it is, you’ll know how to level up your marketing without losing a dime. Click play at the top of this page!

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MBA2065 Q&A Wednesday: How do I get investors without losing control? Jun 08, 2022

Entrepreneurship is about freedom. But if you take investments, how much freedom are you giving up?

It’s Q&A Wednesday, and we’ve got a listener in a fairly common pickle. They started a business, grew it, and it’s doing great. The only problem: our listener can see that the business has hit a plateau — and the only way to grow is to get a little help from outside.

Is it worth it? Is it possible to maintain control of “your” business after it becomes (partially) someone else’s?

In this episode, we discuss what the founder/investor relationship can look like, and how to decide whether it’s right for you. We’ll discuss what to consider before making this very big decision, and how much autonomy is really possible with an investor to answer to.

There’s no right or wrong to this one: there’s only knowing exactly what you want out of your own business, so you can determine whether an investor will help you get there or not. Click play at the top of this page!

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MBA2064 How to Protect Your Business From Hackers Jun 07, 2022

Every business is vulnerable to hackers.

It’s only getting worse. In our many years of online entrepreneurship, we’ve faced multiple attacks from different kinds of saboteurs and assorted badguys. At some point, you just have to accept the reality, and protect yourself.

Fortunately, you can do a few (relatively easy) things that make your business much harder to hack.

Today, we share the key steps to securing your business against online ne’er do wells. No matter how online your business is — from fully online SaaS companies to brick & mortars with even a basic web presence — these steps are critical.

Invest a little time and effort into your online security, and your business will thank you in the long run. Click play at the top of this page!

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MBA2063 Guest Teacher – Iliana Bobova – How to Maximize Your MBA ROI Jun 06, 2022

Are you ready for your MBA?

First, you need to make sure it’ll be (more than) worth it.

Becoming a Master of Business Administration can take years, tens of thousands of dollars, and a whole ‘lotta sweat. It might be the biggest investment you ever make! Before your first day of class, it’s crucial to take certain steps to ensure you get serious returns.

Fortunately, we have an expert on the show to help with that.

Iliana Bobova is an international career coach and former MBA admissions officer. She knows exactly what it takes to get an MBA, but more importantly, what makes an MBA truly worth the effort.

Today, Iliana walks us step-by-step through the MBA journey. From choosing the right school, to getting accepted, to financing, to finally using your MBA as a launchpad, Iliana has specific action items you can use to get the most from your education.

A formal MBA isn’t right for every business person. But if it’s the path for you, let it begin here. Click play at the top of this page!

Show Links

Access MBA

The Jordan Harbinger Show Podcast

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MBA2062 How to Price Your Online Course + Free Ride Friday Jun 03, 2022

What’s your online course worth?

That can be a tough question, but it’s one you have to answer. Price it too low, and you’ll cheat yourself out of revenue. Price it too high, and you’ll alienate buyers.

So where’s the Goldilocks zone? And how can you find it for your course?

If you think our answer is “it depends,” think again. Today, we’re offering a firm answer, based on the one single factor that actually, truly, realistically determines what people will pay for knowledge and expertise.

Hear our simple — but specific — formula for finding your number.

With real world examples (including from our own business), learn why your ideal customer is willing to pay more than you might think. Plus, learn how to show your leads exactly why the price is right, so buying your course is a no-brainer. Click play at the top of the page!

Show Links

How to Create and Sell Live Online Workshops

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MBA2061 Why So Many Creators Are Doing Live Video Jun 02, 2022

If you haven’t embraced video marketing yet, it’s time.

For many, creating (or “producing”) video content can seem intimidating, like something you need special training or experience to pull off. But that’s the wrong approach.

Video marketing isn’t about presenting some slick appearance. It’s about documenting and sharing the journey.

Today, we break down exactly why video marketing is so much more popular than it used to be (and not only because it’s so much easier than it used to be). As consumer browsing and researching habits change, written copy and graphic design are still vital — but video can make all the difference.

Tune in, and get a fresh perspective on why you should be putting out video content to promote your brand.

We’ll also share some special resources you can tap into to make your video marketing top-notch, no matter your experience level. Click play at the top of the page!

Show Links

How to Create and Sell Live Online Workshops

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MBA2060 Q&A Wednesday: How many customers do I need to have product/market fit? Jun 01, 2022

How do you know when you’ve really struck oil?

Product/market fit is the gold standard of business viability. Once you have it, you’re golden. And if you don’t have it…well, an uphill battle is your best-case scenario.

So what defines product/market viability, and what metrics can prove it’s there?

It’s Q&A Wednesday, and we’ve got a listener who may or may not be on the cusp of escape velocity. Their product might be striking a chord. It’s clearly right for some people — but is it right for enough people?

Today, we explore varying definitions of product/market fit, share the definition we think is most useful, and discuss how to know whether you’ve gotten there. Learn what really makes a business sustainable in the long term, and how to tell if your business has it. Click play at the top of the page!

Show Links

Marc Andreessen on Product/Market Fit

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MBA2059 How Good Does Your Product Need To Be Before Launch? May 31, 2022

Don’t let ‘perfect’ be the enemy of ‘launched.’

For any kind of product — from a shirt to a SaaS — the urge to keep tweaking and tweaking before you bring it to market is powerful. But you have to resist it.

In business, it’s better to create an MVP (Minimum Viable Product), and get it out the door. From there, you adjust based on real-world feedback, allowing your customers to help shape what will ultimately become the “final” product — even though you’ll need to reiterate and evolve that product as well.

So what does a market-ready product look like? How do you know you’re cleared for launch?

Today, we explain what makes a product or service “ready” for sale at the earliest stage. With examples from businesses big and small (including our own), we demonstrate how it’s silly to waste time and resources on getting it “right,” when you should really just be getting it done.

In the end, the best product is the product that serves customers’ needs. And without their input, no amount of tweaking will be enough. Click play at the top of the page!

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MBA2058 Must Read: Zero to Sold by Arvid Kahl May 30, 2022

If you’re building your own business, read this book.

In 2016, Arvid Kahl founded FeedbackPanda, a SaaS product for teachers. In 2019, he sold it. Using FeedbackPanda as a model, Zero to Sold outlines exactly how to create a SaaS business, grow it quickly, and cash out.

If that sounds ruthlessly practical and to the point, that’s because it is.

Our intrepid host Omar took one of Kahl’s courses, and couldn’t resist giving this book a read. Once he did, it was clear that anyone looking to self-fund a new business (SaaS or otherwise) can learn a ton from it.

Tune in, hear some of our favorite takeaways, and hear why this lean playbook for building something you can sell is a true “Must Read.” Click play at the top of the page!

Show Links

Feedback Panda

Zero to Sold by Arvid Kahl

The Bootstrapped Founder

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MBA2057 The Cost of Firing an Employee + Free Ride Friday May 27, 2022

Saying goodbye isn’t easy — or cheap.

At some point, if you run a business long enough, you’ll have to fire someone. Probably several someones.

This is normal, but it should never be done without serious consideration.

Before you give someone the ax, it’s imperative to calculate exactly what you’re losing. Even the most sub-par employees can be extremely costly to replace, in terms of money, time, and even less tangible resources like team morale.

Today, we share a few things to take a good, hard look at before you make the big decision.

It’s not that you shouldn’t get rid of employees who are genuinely detrimental to the company, or who aren’t pulling their weight. But in many cases, you may find that the cost of investing in their improvement is less than the cost of investing in their replacement!

The true cost of every firing isn’t easy to quantify, and comes down to more than just dollars and cents. Listen in, and make sure that when you do let someone go, it’s a decision you can live with. Click play at the top of the page!

Show Links

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MBA2056 How To Present Like a Pro on Live Video May 26, 2022

Nervous about going live?

Live video presentations are almost unavoidable in business now — especially online business. Even if it’s just internal presentations with your own team, the camera is calling.

Fortunately, Omar has a lot of experience in this department.

As someone who’s logged countless hours running webinars, remote meetings, and live courses, Omar’s picked up a few moves along the way. Today, we share 5 specific things you can start doing today to make yourself a more confident, more effective presenter.

And no, it doesn’t have to come naturally.

Like Omar, you’ll probably need some time and practice to get comfortable on camera. But if you start with these 5 most basic tactics, you’ll give yourself the best chance to get more competent more quickly.

From the right gear to the right attitude, let our experience be your guide — Click play at the top of the page!

Show Links

Logitech Brio

AudioTechnica ATR2100

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MBA2055 Q&A Wednesday: I don’t love my business. I can’t sell it, what should I do? May 25, 2022

Can you break up with your business?

What do you do if you’ve built a business, but you’re just not feeling it any more? What happens when entrepreneurship starts to feel like…just work?

It’s Q&A Wednesday, and we’ve got a listener who’s had an ecommerce business for a few years — and kinda hates it now. This listener hasn’t enjoyed the business in a long time, and feels like life is starting to pass them by. Is it time to say goodbye?

First, a few questions need asking.

As it happens, Omar went through a similar experience, and ultimately decided to let his ecommerce business go. Today, we share the questions you need to ask yourself if you’re thinking about moving on — and what to do if you decide it’s time to end things.

Make the right, most informed choice for you. Click play at the top of the page!

Show Links

Flippa

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MBA2054 Is Being Liked Important in Business? May 24, 2022

Does being nice, funny, or likable even matter?

Lots of jerks are successful in business, right? But is there any tangible evidence that likeability and profitability go together?

The impact of your personal brand on your business brand is hard to measure. But it’s pretty impossible to argue that a well-liked personality who puts smiles on people’s faces doesn’t have a positive effect on sales.

Can we be aware of this? Can we incorporate it into our marketing strategy? Omar has some opinions on the issue.

Today, we discuss the relationship between you, the way you act, the way you’re perceived, and the success of your business. Can an unlikeable person create and sell an incredible product? Would people buy it anyway? Can a sub-par product sell, if the right face is on the ads and content?

Join us as we explore the relationship between branding and personal branding. Click play at the top of the page!

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MBA2053 Guest Teacher – Patrick Bryant – How to Use Scale and Innovation to Grow Companies May 23, 2022

How big could your business grow?

The decisions you make now can put a ceiling on your growth potential, or make the sky the limit. It all depends on whether you build for scalability and innovation.

Today, we have a lesson from a special guest teacher on how to do exactly that.

Whether you’re just starting your business, or you want to unleash its fullest potential, this episode can help. Patrick Bryant is a serial entrepreneur and cofounder of Code + Trust. In this lesson, Patrick explains how to think about growth in a limitless way, and make key decisions that create more room for your business to grow.

Thinking bigger and longer term is often difficult for independent entrepreneurs and small business founders. But while we’re doing the day-to-day work, we can’t forget to make sure the door is open for great things.

Hear Patrick’s strategies, and ask yourself what’s really possible. Click play at the top of the page!

Show Links

Harbor Entrepreneur Center

Code + Trust

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MBA2052 Why You Should (and Shouldn’t) Write a Book + Free Ride Friday May 20, 2022

Thinking about writing a book? The first question to ask yourself: why?

There are great reasons for an entrepreneur to write a book. There are also terrible reasons. Before you put a single word down, make sure you’re approaching it from the right angle.

Setting appropriate intentions and expectations is key to making your book project successful. If you’re not willing to be honest about what you’re trying to accomplish, writing a book can be a drain on your time, energy, and revenue that doesn’t pay off.

Today, we explain what it looks like when an entrepreneur does the book thing properly (with lots of examples). By understanding the reader’s perspective, you can make sure to write something that’s worth the investment — for you and your readers.

Get in the right headspace for becoming an author. Click play at the top of the page!

Show Links

The Minimalist Entrepreneur by Sahil Lavingia

Books by Michael Port

Books by Ramit Sethi

Books by Dorie Clarke

Books by Ryan Holiday

Books by Gary Vaynerchuk

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MBA2051 How Much Time You Should Dedicate to Your Side Hustle May 19, 2022

Starting a business while holding down a 9-to-5?

It’s one of the smartest ways to get started. That said, it’s not the easiest. To actually make progress, you’ll need to give up significant amounts of free time.

How significant? Well, that’s what this episode is all about.

It’s one thing to “start a business.” It’s quite another to start and grow a business until it reaches true escape velocity (that’s the part where you can quit your day job). Until then, it’s not just about how much time you put in, but how frequently and efficiently you use that time.

Today, we share how many hours you’ll have to set aside, how often, and how to make that time count for all it’s worth. Omar would know — he side-hustled for years while working full-time as a teacher.

Get your battle plan for taking a serious run at entrepreneurship. Click play at the top of the page!

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MBA2050 Q&A Wednesday: How long does it take to grow a following on Twitter? May 18, 2022

Ready to find your crowd on Twitter? Take it slow.

Too many new entrepreneurs put too much focus on social media. And of course, that’s exactly how social media platforms like it. But that doesn’t mean you can’t use Facebook, Insta, Twitter, and the rest to your advantage.

Today, we explore how.

It’s Q&A Wednesday, and one of our listeners is an experienced entrepreneur who’s never played the social game. However, they’ve decided it’s time to finally dive and start building a following. The platform of choice? Good ol’ Twitter.

So how long does it take until a Twitter feed becomes a true marketing asset?

Today, we discuss the (realistic) benefits of Twitter, and all the ways it can truly help your business. But at the same time, this episode is all about managing expectations, and putting quality over quantity when it comes to your following.

Get a handle on how Twitter can help, and how it can’t. Click play at the top of the page!

Show Links

Find Your Following on Twitter

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MBA2049 How to Improve Your Luck in Business May 17, 2022

Luck doesn’t happen by accident.

No, this episode is not about witchcraft or “manifesting” success. It’s a simple lesson on how the things you can control put you in a better position re: things you can’t control.

Fate can’t be controlled, but odds can be raised or lowered.

Today, we share a few key things that — no matter what kind of business you’re in — help expand the zone of what’s within your control, and make better outcomes more likely. It’s all about creating the right conditions for “good luck” to find you!

From conceiving of your business to managing your team, these key principles can’t give you control over major market downturns, pandemics, or natural disasters. But they can minimize risk, open the door to opportunities, and essentially make your business bad-luck-proof.

Hear how we improve our luck, and how you can too — no rabbits’ feet required. Click play at the top of the page!

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MBA2048 Must Read: The Minimalist Entrepreneur by Sahil Lavingia May 16, 2022

What do you really need to start and grow a business?

Today’s marketplace has lowered the barrier to entry for entrepreneurship. Given the tools available, the average person can start a profitable, scalable business with way less capital — and less experience — than ever before.

Today’s Must-Read explains how.

The Minimalist Entrepreneur is a roadmap for creating low-stress, low-investment businesses that put your profitability (and your sanity) first. The author, Sahil Lavingia, was employee #2 at Pinterest, and is the founder of Gumroad, which helps people start businesses with almost nothing.

Learn how to start a business without going into debt. Start a business that works for you, rather than indenturing you to it. Hear out takeaways, and why this book resonates so strongly with us. Click play at the top of the page!

Show Links

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MBA2047 Why You Should Offer a Faux Free Plan + Free Ride Friday May 13, 2022

The “freemium” model is everywhere now. And it makes sense! Consumers are picky, more wary than ever, and in need of more proof before opening their wallets.

But what if freemium isn’t feasible for you?

Giving away your product or service is pretty costly, after all (we know — our software platform offers a free plan). If you’re not yet at a point where you can absorb the cost of even a basic version of what you’re selling, there’s another way.

It’s called the faux free plan.

What is it? Well, it’s basically an almost free plan. It still lowers the barrier to entry, makes signing up a no-brainer for your leads, and gets people using your product. But it doesn’t strain your company’s resources the way a truly free plan does.

Today, we explain the faux free model in detail, share why it works (with real-world examples), and help you decide if it’s the right move for your business. Click play at the top of the page!

Show Links

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MBA2046 How I’m Outsourcing My Networking May 12, 2022

We can all agree that networking is vital to getting anywhere in business. But you might be surprised to learn that networking is something you can outsource.

Wait, what?

How can you outsource building relationships with people? With a little ingenuity, that’s how. From helpful tech to helpful employees, you can develop systems to initiate and maintain connections with the right people.

Tune in, and hear how Omar takes significant amounts of the work of networking off his plate — without sacrificing relationships or detracting from their mutual beneficialness. In fact, by systematizing and optimizing your approach to networking, you can become an even more reliable, considerate colleague and friend to the people in your circle.

Hear Omar’s hacks, and see if they can work for you. As Porter Gale said, your network is your net worth! Click play at the top of the page!

Show Links

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MBA2045 Q&A Wednesday: Should I learn how to build my own app or should I hire someone? May 11, 2022

You have an awesome idea for an app. You’re sure it would address a real need in the marketplace. You’re ready to do the work of marketing and selling it.

…but you couldn’t code your way out of a wet paper bag.

It’s Q&A Wednesday, and we’ve got a listener with a fairly common question: to engineer or not to engineer? Theoretically, anyone can learn to develop software. That said, theoretically anyone can learn how to fix their own car; that doesn’t mean it’s the right move.

Fortunately, Omar definitely has some experience in this arena, having initially developed the software for our SaaS product. Spoiler alert, though: eventually we hired a real-deal software engineer because…well, because they’re really good at that kind of thing.

Today, we discuss the factors to consider when you’re deciding between a pro and a DIY approach. Is the time and effort required to learn an entire new skill set worth it? That all depends — Click play at the top of the page!

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MBA2044 My Favorite Video Marketing Tools in 2022 May 10, 2022

Ready to dive into video marketing? Here’s what you need.

Video is second only to the written word when it comes to online marketing. It’s personal, involves more senses, and is proven to elicit more engagement.

But many entrepreneurs — especially newer ones — are intimidated by the idea of creating videos. In truth, it’s never been easier for a non-professional to produce high-quality videos, as long as you use the right tools.

Today, we share the tools behind our own video marketing (and we do a ton of it). From editing software to soundtrack samples to actual people who can help put it all together, these resources are the reason our videos are so successful — and so much easier to make.

Discover the best tools to add video to your content arsenal. Click play at the top of the page!

Show Links

Ecamm Live

Final Cut Pro

Camtasia

Adobe Premier

Udemy

Wistia

Fiverr

About WebinarNinja

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MBA2043 Guest Teacher – Mike Moll – How to Leverage Video to Generate More Sales May 09, 2022

Don’t just send a message. Send a video.

Consumers are hit with about a bazillion marketing and sales messages each day. Most of them are emails that go straight to ‘Promo,’ and other text-based messages we simply ignore or delete. But video is different.

Video has a better chance of being consumed, and scoring you a conversion. Plus, they’re easier than ever to create!

Mike Moll is a marketing coach who helps small businesses find innovative ways to grow sustainably — like video-based marketing and sales. Today, Mike shares his exact method for video messaging, from choosing the right platform to the format of your actual ‘pitch.’

While personalized video messages may not scale or be appropriate for big companies, they can work wonders for independent marketers…and no, they’re not only for sales.

Whether you’re trying to connect with a potential customer, business partner, or even a potential mentor, a message straight from your face has a bigger impact than one from your keyboard. Learn the basics of a proven, effective way to reach out — Click play at the top of the page!

Show Links

Lead Generation Mini-Course

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MBA2042 The 3 Pitfalls to Avoid When Growing Your Email List + Free Ride Friday May 06, 2022

As they say, “the money’s in the list.” But more list does not mean more money.

Like so much in business, it’s more complicated than a simple equation. To get the most out of any email list requires way more than just gathering new addresses.

If you’re throwing lead magnets around the whole wide Internet, you’re probably raking in contacts — and they’re probably not becoming customers. If that syndrome sounds familiar, this is the episode for you.

Today, we explain how to build an email list that works.

There are 3 mistakes that are almost guaranteed to ensure your email list doesn’t actually produce real leads. Sadly, these 3 mistakes are super common — heck, we used to make them ourselves, until we learned better (the hard way).

Tune in, and see if you’ve fallen victim to any of these 3 big ‘Do Nots.’ Once you learn what really makes an email list valuable, you can take a more targeted, more effective approach. Click play at the top of the page!

Show Links

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MBA2041 Why You Should Open & Close Your Courses May 05, 2022

More people will sign up for your course if they can sign up whenever they want…right?

Not necessarily.

It might seem logical to let people enroll in your course whenever. But basic consumer psychology tells a different story; when there’s no urgency, there’s less chance someone will make a commitment. Most people will put off ‘till tomorrow what they can do today.

…and that’s only one of the reasons you should periodically close your course enrollment.

Not only are people more likely to sign up when the window isn’t open forever, it’s actually easier to market close-able courses. Today, we explain why the open/close model is better for business, and how to set it up for the best results.

With examples from some of the most successful course-based businesses around, this episode is your guide to getting more students. Click play at the top of the page!

Show Links

AffiliateWP

Wandering Aimfully

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MBA2040 Q&A Wednesday: Do I need a virtual assistant if I am just getting started? May 04, 2022

For a brand-new business, is a VA (virtual assistant) worth it?

When you’re starting out, staying lean is a top priority. Which is why it struck one of our listeners as a little counterintuitive that we’re so bullish on hiring VAs.

It’s Q&A Wednesday! This listener is only weeks into a new business, and wants to know if a VA is really, truly a wise investment at this stage. We understand; a hire is a significant expense. But it might not be as significant as you think — and it might be more valuable than you imagine.

Today, we’ll explain how to decide exactly what your hypothetical VA would do with their time, where to find VA candidates, and how to choose the right one. Plus, we’ll discuss how to evaluate whether you’re really getting your budget’s worth.

Get an accurate sense of what you’re paying for when you hire a VA. Click play at the top of the page!

Show Links

Dan Martell SaaS Coach

TK Kader

Change Masters by Barry Moltz

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MBA2039 Can You Grow Your Business With No Paid Ads? May 03, 2022

Are paid ads a money pit?

Small businesses need to stay lean. That means not throwing money away on expensive marketing and sales tactics that don’t produce a solid return. From print to radio to Google and Facebook, is the money you spend on paid advertising worth it?

More importantly, can your business thrive without it?

Lots of businesses do just fine without spending a dime on ads. Today, we share several examples, and explain exactly why the ad-less strategy can work. Of course, it won’t work for every business — but yours could be one of them.

We’ll share our own experience as well, and how we arrived at our own balanced mix of paid advertising and content marketing. Learn how to determine the best approach for your business, and get the most out of every marketing dollar. Click play at the top of the page!

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MBA2038 Guest Teacher – Barry Moltz – How to Make the Changes You Know You Need to Make in your Business May 02, 2022

Are you brave enough to admit it’s time for change?

Accepting the need for change is one of the more surprising challenges in business. It requires courage, accountability, and the will to let go of what’s familiar and comfortable.

Barry Moltz is a speaker, author, radio host, and SMB expert who specializes in getting business out of ruts. For a small business, a plateau can become a graveyard. Being agile and embracing change is one of the most important abilities an entrepreneur can develop.

Today, Barry explains why that’s easier said than done, and how to get around the most common blockers.

Don’t be the next Blockbuster! Learn how to recognize when you’re clinging to what doesn’t work anymore, and get comfortable pivoting. When the same-old-same-old is holding you back, it’s time to take action. Click play at the top of the page!

Show Links

The Small BUsiness Radio Show

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MBA2037 The 5 Biggest E-Commerce Mistakes To Avoid + Free Ride Friday Apr 29, 2022

Thinking about starting an e-commerce business? Listen to this first.

Before he got into the podcast & SaaS game, our intrepid host Omar ran a successful e-commerce business selling custom menswear. Along the way, he learned valuable lessons about what to do, and what not to do — sometimes the hard way.

Today, let Omar’s experience be your guide!

From your website design to your payment processing and fulfillment, there are many ways to make e-commerce harder for yourself, and hurt your chances of success. In this episode, we tackle the top 5, the biggest absolute no-no’s that are all but guaranteed to sink your business.

Learn exactly what to avoid, eliminate unnecessary friction, and give yourself the best chance to build an e-commerce business that’ll profit for years. Click play at the top of the page!

Show Links

Shopify

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MBA2036 How To Sell Group Coaching Apr 28, 2022

For most coaches, the ultimate goal is to have fewer clients paying higher prices. But the group coaching model — whether as a stepping stone to 1:1 clients or a long-term strategy — is more than sustainable.

Better yet, it’s super-scalable. But how do you get those clients in the first place?

To sustain a group coaching business, you need to ensure a steady flow of leads, and a reliable funnel to convert those leads. Today, we share 3 specific ways to do so, based on tried-and-true tactics employed by some of the most successful coaches online.

Each of these 3 methods has its own strengths, but they all share one thing in common: no matter how you attract leads, your ability to genuinely prove how much you can help is the key to locking in clients.

Learn how to get in front of the right people, and show them what you (and they) are capable of. Click play at the top of the page!

Show Links

Dan Martell SaaS Coach

TK Kader

Million Dollar Coach by Taki Moore

Must-Read: Million Dollar Coach ($100 MBA Review)

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MBA2035 Q&A Wednesday: How much money do I need to start an affiliate travel blog? Apr 27, 2022

Blogging: it’s still one of the best ways to start a business!

All you really need to get started is your own experience, decent writing ability, and the time to put your insights down on (digital) paper. But of course, there are a few other costs.

It’s Q&A Wednesday, and we’ve got a well-traveled listener who wants to start a blog, with the ultimate goal of monetizing it through affiliate commissions. Wisely, this listener wants to know how much an aspiring blogger needs to budget in order to get their website off the ground.

From hosting to design and more, starting a blog is one of the cheapest ways to launch a business — but it’s not free.

Today, we discuss a few ways to monetize a blog, and outline exactly what you’d have to pay for, and where you should (and shouldn’t) invest a little more to give your blog the best chance to build an audience. Click play at the top of the page!

Show Links

Ghost

WP Engine

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MBA2034 How To Create a Go To Market Strategy Apr 26, 2022

Never go to market without a strategy.

A launch is never as simple as just putting your product or service in front of people. Before you attempt the first sale (whether it’s a new business, a pivot, or a product launch), you have to decide exactly how to make your “entrance” into the marketplace.

Today, we break down exactly how to plot your debut.

Based on countless hours of reading, research, and coaching, we’ve boiled the go-to-market strategy down to 6 basic steps. In this episode, we share how to define and position your brand, appeal to the right customer base, and build a solid springboard for your launch.

Learn how to communicate what your business is, what it stands for, and who it serves — before you hit the market. Click play at the top of the page!

Show Links

Dan Martell SaaS Coach

TK Kader

Tribe of Mentors by Tim Ferriss

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MBA2033 Must Read: Tribe of Mentors by Tim Ferris Apr 25, 2022

It’s another incredible book from the 4-Hour legend. Today, we review the inimitable Tim Ferriss’ Tribe of Mentors.

Ferriss is the original life-hacker, a seeker of new solutions for everything from making money to getting in shape. With Tribe, Ferriss surveyed successful innovators and game-changers to see how they managed to make waves where others couldn’t.

This book is big, dense…and worth every second.

Tribe is composed of 100 interviews with various experts, based on conversations from The Tim Ferriss Show podcast. By asking the same set of 11 questions to each interviewee, Ferriss condensed their unique insights and experiences into an easy-reading, inspiring resource for anyone looking to change their life.

Hear our favorite takeaways, from the distilled wisdom of dozens of high achievers. Click play at the top of the page!

Show Links

Tools of Titans by Tim Ferriss

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MBA2032 How To Prepare Your Business For a Holiday + Free Ride Friday Apr 22, 2022

Don’t let holidays sneak up on you!

Having SOPs (Standard Operating Procedures) for holiday breaks is a crucial part of managing your team — and your customers’ expectations.

From communicating with customers to giving your employees time off (while still keeping the business running), holiday management takes a little preparation. It gets even more complex when you consider remote teams and global marketplaces, since folks in different areas may celebrate different holidays.

Fortunately, we have some experience with this.

Our SaaS business has customers and employees all over the world. It took some trial and error, but we have a system that allows everyone to celebrate the holidays that matter to them, while keeping the lights on for customers almost the entire year.

Get our best tips on ensuring truly happy holidays — for everyone. Click play at the top of the page!

Show Links

Free Time by Jenny Blake

Intercom

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MBA2031 Why Your Audience Is More Important Than Your Product Apr 21, 2022

There’s (way) more money in people than in products.

One of the hardest early lessons new entrepreneurs have to learn is to stop chasing the best product idea.

Almost all of us start with some version of the thought: “If I come up with the right product or service, I can build a business.” Or, we build a business because we thought of a product or service. But that’s getting it backwards. To build a business, you don’t start by building a product.

You start by building an audience.

Today, we outline all the reasons the audience-first approach gives you far higher odds of success. When you serve the right crowd — and serve them well — coming up with the product is actually the easy part. Click play at the top of the page!

Show Links

Justin Jackson

Self-Publishing School

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MBA2030 Q&A Wednesday: I’ve had no luck with paid ads. Should I just stop wasting my money? Apr 20, 2022

For a startup, paid ads can be a game-changer…or a complete bust.

It’s Q&A Wednesday, and we’ve got a listener who runs a small SaaS business in need of more traffic. Our listener has been sinking money into paid digital advertising for months — and has exactly $0 to show for it.

So how long should you lose profit on paid ads, before finally tapping out?

Today, we discuss why paid ads work better for some businesses than others, why paid advertising is deceptively complex, and how to know if you’re likely to see an ROI. Depending on a few factors, it might be smarter to spend your marketing money elsewhere.

We’ll cover the numbers you should consider, different models of paid advertising, and our favorite alternative to paid ads. Figure out what kind of marketing and advertising makes the most sense for you — Click play at the top of the page!

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MBA2029 Why You Really Want to Be a Time Billionaire Apr 19, 2022

Redefine your “why.”

Most of us get into business hoping to make a certain amount of money. But a radically different approach is gaining steam, helping entrepreneurs totally rethink what they’re really working towards.

Spoiler alert: it’s not money.

Today, we explore the concept of a “time billionaire.” That’s a specific term for a specific reason; it represents a measurable portion of your finite term on Earth, providing a concrete — if unconventional — way to define true wealth.

Learn about the “time billionaire” philosophy, hear how it changed the way we look at entrepreneurship, and see why obtaining the time you want might not take as much money as you think. Click play at the top of the page!

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MBA2028 Must Read: Free Time by Jenny Blake Apr 18, 2022

What’s the point of starting a business?

Is it to earn money, or what money buys? Probably the latter. And the most important, valuable thing money can buy isn’t real estate or caviar — it’s time.

Free Time by Jenny Blake takes a different approach to entrepreneurship. Rather than trying to win the game of Who Can Make the Most Money, Blake decided to prioritize the creation of time for herself. And she couldn’t be happier with the results.

Today, we review Free Time, and share why this book is such a life-altering shift of perspective for anyone who takes its lessons to heart.

Hear how Blake created the kind of business that rewards her with the ultimate prize of entrepreneurship: freedom. By carefully creating a team and systems that make her presence less necessary, she won the only game that matters. Click play at the top of the page!

Show Links

Pivot by Jenny Blake

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MBA2027 Is The Email Newsletter Dead? + Free Ride Friday Apr 15, 2022

How many company newsletter emails do you really read?

The email newsletter goes all the way back to the beginning of the Internet. But needless to say, times have changed. With stuffed inboxes and the invention of the ‘Promo’ tab, does anyone give a hoot about your newsletter now?

Well, that depends on you.

Today, we share 3 strategic approaches to newsletters. From marketing your products to actually charging for the newsletter itself, these emails can truly support your business — if you include truly valuable content.

With consumer email habits today, your newsletter needs a little something extra to be effective. Learn how it’s done — Click play at the top of the page!

Show Links

Delightful Emails Master Class

Drip Mastery

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MBA2026 The 5 Elements of an Impactful Online Course Apr 14, 2022

Creating a course? Listen to this first.

Our intrepid host Omar wasn’t always a SaaS entrepreneur. Before that, he was a professional educator for over a dozen years. And since then, he’s created (and taken) dozens of online courses.

In other words, we know what makes a good course…and what makes a bad one.

Today, we share 5 essential elements every course needs. These aren’t suggestions or options; these are the 5 musts. If your course is going to produce results for your students, certain things absolutely have to be in place.

Give your course the best chance to deliver for your customers. Click play at the top of the page!

Show Links

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MBA2025 Q&A Wednesday: Should I offer a money back guarantee? Apr 13, 2022

How risky are money-back guarantees? Can they hurt your business more than they help it?

It’s Q&A Wednesday, and we’ve got a coach whose potential clients want some reassurance, in the form of a guaranteed refund if they don’t get results. But quite reasonably, our listener is hesitant to commit to not being paid for their time and effort.

So what’s the right move? To guarantee or not?

Today, we explain why risk reversal is a sales and marketing must. Yes, in our experience, a money-back guarantee is indispensable if you want people to believe in your product or service.

And yes, you can offer a guarantee that mitigates the risk of losing money.

Learn how to create a clear-cut, reasonable refund policy that protects you and customers, so you can put your money where your marketing’s mouth is — with confidence. Click play at the top of the page!

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MBA2024 Why Too Many Tools Are Bad For Business Apr 12, 2022

When software tools pile up, they’re no longer solving problems — they’re creating one.

Every business picks up excess tools along the way. Software for marketing, project management, analytics, design, and more come and go. But inevitably, too many come and not enough go!

Today, we explore how to give your business a little tool audit.

We did our own audit recently, and found we were able to get rid of about 50% of our tools (and the costs associated with them). By defining our priorities and making a few strategic tradeoffs, we were able to make our startup even more lean.

Are your software tools easing friction, or creating it? Saving money, or draining it? Learn how to boost efficiency with a little tech housekeeping. Click play at the top of the page!

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MBA2023 Guest Teacher – Caroline Goyder – How To Instantly Be A More Confident Communicator Apr 11, 2022

Stage fright? Get nervous before a big talk, meeting, or pitch?

We’ve got you covered.

Caroline Goyder is a celebrated author and presenter who knows exactly how to approach speaking with cool, calm, and confidence. Today, she’s here with 5 specific exercises you can use as often as you need to develop the kind of poise that makes speaking a breeze.

Fair warning though: maybe listen to this episode (and do these exercises) in private.

Follow along as Caroline guides you through a few key movies that bring stability to your mind, largely by manipulating the body. They may seem a bit odd at first, but once you experience their effects, you’ll see why Caroline’s training is so powerful.

Get ready to speak with ease — Click play at the top of the page!

Show Links

Caroline Goyder

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MBA2022 Your Only Goal When Starting a Business + Free Ride Friday Apr 08, 2022

Sometimes, the best way to push forward is to simplify.

For a new business, a million shiny objects can become distractions disguised as goals. As legitimate as these goals may be, you can’t take your eyes off the most important prize of all — the one that’ll ensure your business’s long-term future.

Today, we explore exactly what that goal is (and how to achieve it).

No matter the industry, no matter the type of business, no matter the product or service, every new business needs to get to this special place before they can go anywhere else. Too many new businesses lose sight of this goal, to their peril.

Learn what you absolutely have to achieve, above all else, in order to make it as an entrepreneur. Click play at the top of the page!

Show Links

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MBA2021 The 3 Types of Social Posts That Get The Most Engagement Apr 07, 2022

Looking for traction on social media? Need to work the ol’ algorithms a bit?

We’ve got a strategy for you.

Actually, we’ve got 3 strategies. Today, Omar shares the “3 S’s,” a simple framework for creating social posts specifically to drive engagement. Whether you’re looking for likes, shares, or comments, the 3 S’s have you covered.

Remember: marketing works best when it’s simple!

The strategy we discuss today utilizes the most fundamental aspects of human psychology and social behavior. With a basic sense of what triggers action, you can rewire your social strategy for maximum engagement. Click play at the top of the page!

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MBA2020 Q&A Wednesday: How do I know if people would want my app? Apr 06, 2022

You have a great idea for an app. That doesn’t mean you have a business.

So how can you possibly tell if your idea has legs?

It’s Q&A Wednesday, and we’ve got a listener with a banger of an idea for a business app, but who isn’t willing to start throwing money around to develop it just yet. Wise decision! Today, we explain how to get some reliable market research, so you can make the best bet.

Hint: you don’t have to build it to sell it.

Using our own SaaS product as an example, Omar shares how you can create a product or service in stages, with each stage giving you a little more intel (and a little more cash) to work with.

Before you launch your next product, give this episode a listen. Click play at the top of the page!

Show Links

Google Keyword Planner

Google Trends

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MBA2019 The 80% Delegation Rule That Will Change Your Life Apr 05, 2022

That’s not hyperbole. If you run a business, the most important thing you can do is figure out how to get back some of your most precious, irreplaceable resource: time.

As we like to say, time is infinitely more valuable than money.

One of the biggest obstacles to taking time back is insisting on doing everything yourself. Just as dangerous (but a little more subtle) is insisting that other people do things exactly as you would — or even just as well as you would.

It’s time to let go.

Today, we break down a rule that’s a little hard to live by at first, but will absolutely improve everything from the quality of your business to the quality of your life. Learn what the 80% rule is, how to apply it, and why it can be the best gift you ever give yourself. Click play at the top of the page!

Show Links

Automation Agency

Will by Will Smith and Mark Manson

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MBA2018 Must Read: Will by Will Smith and Mark Manson Apr 04, 2022

Forget the Oscars thing for a second.

Before the…incident, we planned to review Will, the powerful autobiography Will Smith co-authored with Mark Manson (the guy behind The Subtle Art of Not Giving a F*ck). And we couldn’t be happier we decided to stick with that decision.

This book is penetrating, insightful, and valuable — recent drama aside.

Today, Omar shares some of the incredible lessons this book offers on work, success, and happiness itself. These lessons are more than applicable to business (after all, music and entertainment are businesses in which Smith has inarguably thrived).

Hear why this book is so great, and why its lessons speak louder than any single incident. Click play at the top of the page!

Show Links

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MBA2017 Does Scarcity Actually Get More Sales? + Free Ride Friday Apr 01, 2022

Act now!

As consumers, we’re told this all the time by people trying to get sales. If you don’t buy ASAP, you’ll miss out on a great deal, or even the chance to buy altogether.

But is it…bull?

Is scarcity just another manipulative tool used by unscrupulous salespeople? More importantly, is scarcity a tool you should use? FOMO (Fear of Missing Out) can be a powerful motivator. But is it effective — and ethical?

Today, we explore the concept, and how to execute it without feeling gross.

Scarcity, when genuine, is not a trick. It’s a reality you’re letting your customers in on, potentially to their genuine advantage. By dropping the games and offering people a truly win-win scenario, you can use the scarcity principle to boost sales in an honest way.

Find out how — Click play at the top of the page!

Show Links

The eCommerce Podcast with Matt Edumundson

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MBA2016 Why I Am Not on TikTok Mar 31, 2022

TikTok: it’s all the rage. But does it matter to your business?

In our case…no.

So why don’t we use this powerful platform, where millions of potential customers are engaged?

It all comes down to time, priorities, and defining your goals. When you know what kind of company you are, you can be comfortable with “opportunity costs” — the things you have to say “no” to in order to say “yes” to something more important.

Today, we explain why TikTok hasn’t made our list.

It’s not because it’s a “bad” platform (though there are several valid criticisms of it). It’s because it’s not the best use of our team’s time and resources. More importantly, like any social media platform, it’s under someone else’s control.

Hear our thought process, and decide if TikTok is worth your time. It might be! But if you’re like us, it might not. Click play at the top of the page!

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MBA2015 Q&A Wednesday: Should I take a dividend in my business? Mar 30, 2022

Your business is profiting. You’re making a living.

But what’s in store for the long term?

It’s Q&A Wednesday, and we’ve got a listener who’s seen what can happen when you only give yourself a paycheck, and nothing more. Even long-standing businesses can fall — and when they do, the founders can walk away with next to nothing.

Which raises the question: should you be taking dividends? And if so, how much?

Balancing the need for a personal safety net with the needs of your business can be tricky. If you don’t take dividends, you can end up no more or less successful than if you stuck with a regular job. Take too much by way of dividends, and you risk slowing growth.

There are many factors at play, including the tax situation. Today, Omar shares the must-knows when it comes to dividends and entrepreneurship. Click play at the top of the page!

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MBA2014 How to Demand Higher Prices Mar 29, 2022

Who are these coaches charging thousands — or tens of thousands — for their services?

More importantly, who are their clients, and how are they getting them?

No matter what kind of service you offer, working your way up to massive rates is the best way to get the biggest ROI. Making more money from fewer clients is always the smart move.

But as you can probably guess, it doesn’t happen overnight.

Today, Omar shares what he’s learned about exactly how some people claw their way up to premium pricing.

Are there any shortcuts? Not really. But there are ways to get there faster, smarter, and with less wasted effort. Become an expert at showing people just how valuable you really are, then work your way up to the big leagues. Click play at the top of the page!

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MBA2013 Guest Teacher – Matt Edmundson – How to Create a Customer-Centric Experience With Toilet Seat Marketing Mar 28, 2022

Are you thinking like a customer?

If you don’t understand your customers’ perspective, there’s a ceiling on how effective your marketing can be. But if you drop the “hacks” and influencer strategies, you can master the fundamentals that create long-term growth.

And of course, we have an expert to explain how.

Matt Edmundson is an ecommerce mastermind who knows how to achieve growth. But in any type of business, the basic principles remain the same: not to pander to customers or pretend you think they’re “always right,” but to simply adopt their outlook.

In this episode, Matt shares a few specific ways to do that, based on a lesson he learned from a guy who cleans toilets. It’ll make sense, we promise — Click play at the top of the page!

Show Links

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MBA2012 Do Engagement Posts Work on Social Media? + Free Ride Friday Mar 25, 2022

If you’ve ever been asked to like, share, or comment, you know what we’re talking about.

But does it work?

Business owners constantly ask for engagement on Facebook, Insta, Twitter and the rest. But does this strategy actually pay off? When you’re blatantly asking your audience to help you game social media algorithms, does it seem savvy, or thirsty?

It depends on how you go about it.

Today, we discuss the ins and outs of this social media strategy, and why so many entrepreneurs try it. More importantly, we’ll share how to do it in a way that gets the job done, but doesn’t make you look desperate. Click play at the top of the page!

Show Links

Before the Exit by Dan Andrews

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MBA2011 7 Sales Page Must Haves Mar 24, 2022

Is your sales page…selling?

Whether it’s your homepage, your pricing page, or a product-specific landing page, it has a job. And if your copy, design, and more aren’t right, the job won’t get done.

Today, we share 7 specific items — some big, some small — that every sales page needs to nail.

The problem with many sales pages is that they try to do too many things. Instead, by checking off these 7 items, you can make sure your page is a streamlined, focused, sales-producing machine that works efficiently. Make the necessary changes, and track the results!

Designate your sales page(s), if you haven’t already, then apply these must-haves. Get ready for more sales — Click play at the top of the page!

Show Links

Headliner

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MBA2010 Q&A Wednesday: Is it time to quit my business? Mar 23, 2022

When a long-running business has lost its mojo, should you fight for it? Or is cashing out the smart move?

As always, it depends.

It’s Q&A Wednesday, and one listener is in a pickle. Their decade-old business has done well overall, but over the last year it’s been stuck in a rut. This e-commerce operation has gone from growing to slowing, from expansion to stasis.

Worst of all, it’s just not…motivating anymore.

This listener could sell the business and move on. But is that really the answer in this case? We have a way to find out: a series of thought experiments, a few questions anyone in a similar situation should ask themselves before leaving a business behind.

Hear our advice, what this listener’s options are, and how this situation may present unexpected opportunities. Click play at the top of the page!

Show Links

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MBA2009 5 FAQs Page Hacks To Make More Sales Mar 22, 2022

Your FAQs page can do more than just inform — it can boost sales.

When you understand how consumers actually use FAQs pages (and it’s not the way you might think), you can see there are serious opportunities for conversions.

Too many businesses neglect their site’s FAQs page, either by not having one, or simply…answering frequently asked questions. This un-strategic approach leaves money on the table!

With a few simple moves, the FAQs page can create opportunities to lead your visitor down the sales funnel. Today, we share 5 of those moves, which you can implement with relative ease.

Learn some buyer psychology, and turn your FAQs page into a conversion machine. Click play at the top of the page!

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MBA2008 Guest Teacher – Jarod Latch – How to Ensure That Creativity Works During Challenging Times Mar 21, 2022

You can do better than just survival.

When you’re under intense pressure or facing a crisis, it can be easy to focus on nothing more than “getting through it.”

But you’d be shortchanging your business, and cheating your team out of their full potential.

There are ways to ensure that there’s always time and space for creativity, and not just in traditionally “creative” fields like content or design. According to today’s guest teacher, it’s actually crucial to make sure challenging times don’t close the valve on your team’s creative juices.

And today, he’ll explain exactly how to protect that creativity through thick and thin.

Jarod will discuss what threatens and holds back creativity, and how to establish environments and policies that encourage it — no matter what. Keep your business at its best: Click play at the top of the page!

Show Links

Spiracle Media

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MBA2007 How To Combat Inflation as Business Owner + Free Ride Friday Mar 18, 2022

Inflation starting to sting yet?

Nations like the USA are facing serious drops in the buying power of their currency. Experts don’t predict the situation will improve significantly, at least not anytime soon.

So what’s an independent business owner to do?

At some point, rising inflation will start to eat away at your profit margins. And if those margins are thin, inflation will soon overwhelm your profit & loss sheet. Fortunately, there are proactive steps you can take to mitigate the effects in the short and long term.

Today, we share our best moves for rolling with the inevitable punch of inflation. Some of these tactics can be used to help your bottom line right now; others are investments in future stability.

Learn how to weather the storm, and make it through to a better phase of the cycle. Click play at the top of the page!

Show Links

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MBA2006 How To Make Your First Dollar Mar 17, 2022

“Start small” should be the mantra every new and aspiring entrepreneur lives by.

…and when we say “small,” we mean small.

Before you try to tackle any huge or long-term business goals, it’s crucial to start developing the skill of producing something valuable, and selling it for a profit.

It’s exactly like lifting weights — you don’t try to put up big numbers in the first week. Instead, you start light, learn the form, and progressively build on your strength.

Getting good at business requires lots of light reps, too!

Today, we discuss a few examples of how your first “business” doesn’t need to be a business per se. From Omar’s childhood Halloween candy arbitrage model to freelancing on the side, making money on your own is something you do one dollar at a time — at first. Click play at the top of the page!

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MBA2005 Q&A Wednesday: Do I need a .com for my website? Mar 16, 2022

Is a dot-com better than a dot-co or dot-anything else?

The right .com domain name — as in the one that best matches your brand name — can be hard to come by. But with so many other options, what’s the big deal about .coms anyway?

It’s Q&A Wednesday, and we’ve got a listener with a content business (a blog and paid newsletter) who can’t get their hands on the perfect .com domain. Should they suck it up and pay whatever it costs, or accept a .whatever?

Will an alternative suffix hurt traffic or SEO?

In this episode, we dissect the difference between the dots, and share our advice on what to do when the dot com of your dreams is a little out of reach. Click play at the top of the page!

Show Links

DomainWheel

Google Domains (coupon code MBA)

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MBA2004 How To Use Twitter to Build a Better Product Mar 15, 2022

When entrepreneurs think of Twitter, they usually think of marketing.But they should also think about product development.

Why? Because people love to complain, especially on social media.

And when they complain about certain challenges — and certain products — you get free insight into how your business can solve the problems no one else is solving! In other words, Twitter is 100% free market research.

It’s simply too easy (and too valuable) to pass up. Today, Omar shares real-world examples of how a little Twitter research can help position your company to be a hero to consumers.

Learn how to use Twitter to rethink your product, and how to sell it. Click play at the top of the page!

Show Links

Your Next Five Moves by Patrick Bet-David

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MBA2003 Must Read: Your Next Five Moves by Patrick Bet-David Mar 14, 2022

Maybe you haven’t started your business yet. Maybe it’s brand-new. Maybe it’s established and producing results.

Whatever the case, the question is the same: what’s your next move?

For an answer (well, 5 answers actually), we turn to Patrick Bet-David’s Your Next Five Moves, an eye-opening business strategy book that takes a unique approach to the entrepreneur’s journey — and definitely belongs on your Must-Read list.

David was a refugee who, after fleeing from abject chaos, founded a massively successful company on a national scale. Now, he interviews other moguls and celebrities, and offers incredibly valuable insights into the nature of success itself.

This book distills David’s hard-earned wisdom into a set of 5 “moves” that every business person has to master in order to reach the next plateau. Today, we explain what those moves are, why they’re so crucial, and share the best takeaways from this incredible book. Click play at the top of the page!

Show Links

Valuetainment

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MBA2002 How To Greatly Improve Your Chances of Success + Free Ride Friday Mar 11, 2022

Everything starts in your mind.

Have you ever heard advice that sounds generally true, but too broad, obvious, or simple to actually take action on? Does the above seem like that kind of advice?

Often, the problem isn’t with the advice. It’s that we’re not really putting it into practice.

Today, Omar shares what might be the single most important principle he lives by — one to which he credits his success in business and other pursuits. It might sound a little woo-woo, or too simple to actually make a huge impact. But it’s worked wonders.

Spoiler alert: it’s not a finance strategy or a workout regimen. It’s something you do to make sure your mind is where it needs to be, to make everything possible.

Learn this keystone strategy, one that’s been passed down through multiple generations of entrepreneurs. Hear how you can apply it to your own goals. And see what happens when you really, truly, live by it. Click play at the top of the page!

Show Links

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MBA2001 How We Launched Our Online Community Mar 10, 2022

A company with a great product has every chance of success. But a company with a great community has even more potential.

Recently, we launched a new online space for users of our online teaching and marketing platform, WebinarNinja. We wanted to bring our incredible collection of teachers, coaches, marketers and more together to network, share ideas, and find support.

…but it wasn’t easy. Today, we share the steps we went through to launch this new community, which we call NinjaTown.

From finding the right software platform, to hiring the right staff, to incentivizing our customers’ participation, over 8 months of work went into this project — and now, we’re ready to welcome customers new and old into a place just for them.

Hear our process, and think about what a community of your customers might look like. Click play at the top of the page!

Show Links

WebinarNinja Free Plan

Tribe

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MBA2000 What I Learned After 2,000 Podcast Episodes Mar 09, 2022

Somehow, this is our 2000th episode!

But like every podcaster ever, we started with nothing. No content, no listeners, and no guarantee that our show would catch on. So how’d we pull it off?

Today, Omar shares the most important lessons from 8 years in front of the mic!

The truth is, we didn’t always have an iTunes-award-worthy podcast. To get from cringeworthy to binge-worthy took heaps of effort from the whole team (even when that team was tiny).

Now, we’re passing on what we learned — to you!

If you’re thinking about starting a podcast or any content channel, learn what challenges you’re likely to face. Hear a few keys to success that we’ve discovered along the way. Let our experience be your guide, and join us as we celebrate this milestone. Click play at the top of the page!

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MBA1999 Why Content Products Are So Easy to Sell Mar 08, 2022

Dreaming of entrepreneurship, but not sure what kind of business to get into?

That’s an easy one: start by producing and selling content.

Today, Omar explains why the content model is the best way to get your entrepreneurial career off the ground. No supply costs, no previous experience necessary…no-brainer! All you need to get started is your own expertise.

But a content business isn’t only great because it has less overhead. It’s also one of the easiest ways to generate revenue!

Learn why content sells so well, and how you can build an entire business around it, whether it’s your first one or your last. Plus, even if your content isn’t the only product, it can always be your most powerful marketing tool (like it is for our company).

Get the details — Click play at the top of the page!

Show Links

Growth Units by Paul Orlando

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MBA1998 Guest Teacher – Paul Orlando – How to Understand Lifetime Value (LTV) and Customer Acquisition Cost (CAC) Mar 07, 2022

What’s a customer worth — exactly?

Literally! Each customer is worth a specific dollar amount to your business, over the entire time they pay for your products or services. And of course, each customer costs your business a specific dollar amount to acquire.

In other words, your overall success is the difference between your customers’ Lifetime Value (LTV) and their Customer Acquisition Cost (CAC)

To dive deeper into this crucial equation, we’re happy to welcome Paul Orlando, a business growth expert who’s helped startups around the world hit their target numbers. Today, Paul breaks down LTV and CAC, and how to calculate yours.

Together, LTV and CAC may be the two most important metrics you can track over the life of your business. Get that calculator out and Click play at the top of the page!

Show Links

Startups Unplugged

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MBA1997 My Checklist for Hosting a Webinar + Free Ride Friday Mar 04, 2022

Nervous about your next (or first) webinar? Don’t be!

Can things go wrong? Yes. Lots of things! But not if you prevent them. The key is to get all those worst-case-scenarios out of your head and into an SOP (Standard Operating Procedure).

Then, you can just execute.

Today, we share a simple (and downloadable) checklist for a worry-free webinar. From technical to emotional and everything in between, the problems most likely to pop up during a webinar are mostly preventable.

Omar would know — he’s done hundreds of ‘em.

Hear the 13 things you should “check off” before each and every webinar. Head into all your online lessons and presentations with that much less to think (and worry) about. Plus, download your own handy copy. Click play at the top of the page!

Show Links

Wow Your Webinar Attendees With Canva Presentations

My Checklist for Hosting A Webinar

The DIY Webinar Background Guide

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MBA1996 How Long Does It Take To Be a Successful Entrepreneur? Mar 03, 2022

Almost no one “makes it” overnight.

If you’re a rational, pragmatic aspiring entrepreneur, one of your first questions is also one of the most common (and important): when can I expect success?

In a world without crystal balls, there’s no 1,000% answer. But there are rational timelines, and effective ways to map them out. Good ol’ Omar would know — he’s done it.

Today, we help you get a reliable idea of how long the road to independence really is. By nailing down a few key variables, you can determine where you’re likely to be years from now. Omar also shares his own journey, and explains how the road may not be straight from day job → entrepreneur.

Get a sense of what you can reasonably expect between the day you start and the day you reach whatever definition of “success” matters to you. Click play at the top of the page!

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MBA1995 Q&A Wednesday: How do I make my offer appealing without discounts? Mar 02, 2022

If cutting prices is your go-to sales move, you’re in for trouble.

It’s Q&A Wednesday, and we’ve got an online coach and course creator who wants to boost sales, but doesn’t want to devalue the product. And we couldn’t agree more!

Discounting is a strategy of last resort. It has a rapidly approaching point of diminishing returns. In other words, it’s not a good long term approach. It’s a race to the bottom.

In this episode, we’ll share some consumer psychology 101, and explain why profitable pricing isn’t the sales obstacle people think it is. Then, we’ll offer a few specific ways to package and present offers that sell on the product’s merits, not ease on the wallet.

Your product or service is worth what it’s worth. Don’t be afraid to charge accordingly! By showing your leads what they’re getting for their money — and putting the numbers in context — you can hold prices firm. Click play at the top of the page!

Show Links

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MBA1994 How to Never Let a Crisis Go to Waste Mar 01, 2022

Not every crisis is avoidable. But almost all have a silver lining.

Today, we reorient your perspective on crises from “avoid and survive” to “expect and take advantage of.”

That’s not to say you should look for trouble, or neglect the rational measures every business takes to prevent problems. But at some point, you’re almost guaranteed to face a serious, even existential snafu.

The way you respond can judo-flip a disaster into a boon.

With examples from our own serious DEFCON moments at WebinarNinja, Omar lays out a few principles you can apply to any crisis. The trick? Going beyond simple survival, and having the foresight to look for opportunity. Click play at the top of the page!

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MBA1993 Guest Teacher – Kayla Kozan – How to Take Care of Your Employees’ Wellness as a Busy Entrepreneur Feb 28, 2022

Yes — your team’s wellness is your responsibility.

As a business leader, you have to take an active role in ensuring that your team is positioned to do their best work. That means taking steps to promote physical, mental, and emotional well-being.

If you don’t, employees and their work will suffer.

It’s a simple equation: if employees aren’t encouraged to take care of themselves, they’ll assume you just want them to work harder — which will backfire. So we brought in an expert corporate wellness consultant to share her best tips on keeping your team in good shape!

Kayla Kozan is the founder of Peak Wellness. She’s helped companies like Netflix and HelloFresh keep their teams well. And today, she’s here to help yours.

In this episode, Kayla shares 3 fundamental steps to supporting wellness that work for any size business. Learn what they are, put them into practice, and see how this investment pays off. Click play at the top of the page!

Show Links

Peak Wellness

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MBA1992 How To Know You Are Getting Better + Free Ride Friday Feb 25, 2022

Long-term goals can be tough to track.

Whatever you’re trying to achieve in life or business, the bigger goals have to be broken down — and progress towards them made visible. Or in other words, measurable.

Today, Omar shares one way to see if your needles are actually moving. You’ve heard of the technique before (quite often, probably). But in this episode, you won’t just learn why you should do it. You’ll learn how to.

With concrete instructions, Omar shares the way he keeps broad — but reliable — metrics on whether he’s getting closer to his biggest goals.

Get a handle on your actual, measurable progress towards the changes that matter most to you. Click play at the top of the page!

Show Links

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MBA1991 What Makes a Great Super Bowl Ad? Feb 24, 2022

What can you learn from Superbowl ads?

Companies spend absurd amounts of money, literally millions for less than a minute of airtime — which means they want the absolute best ROI per second.

Therefore, Superbowl ads are the prime example of how to get the most out of even the tiniest moments of consumers’ attention. For a small business, the principles are the same, just scaled down. And as we know, video content is quickly becoming the most powerful form of online advertising.

Today, we break down the 3 key “ingredients” to a top-notch video ad, as exemplified by the biggest investments from the biggest companies on the biggest night in advertising.

Whether you’re producing videos for YouTube ads, social media, or your own website, the ability to make the biggest impact in the smallest time frame is key. Join us as we learn from the best — Click play at the top of the page!

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MBA1990 Q&A Wednesday: How best can I monetize my blog? Feb 23, 2022

It’s a great feeling: earning real traffic on the strength of your content.

Now, it’s time to cash in.

It’s Q&A Wednesday, and we’re helping one listener figure out how to leverage their hard-earned blog following to generate some well-deserved income. After writing extensively about tech products without taking a dime, they’ve finally got enough eyeballs on the domain to make a move.

But what’s the right move?

With so many ways to monetize a popular blog, it can get a little overwhelming. Today, Omar lays out the best options, and weighs the advantages of each.

Earning real trust from a sizable audience is no small accomplishment. By taking the time to establish authority and credibility, this listener made a powerful investment. Now, it’s time for returns. Click play at the top of the page!

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MBA1989 How Your Job Can Help You Grow Your Business Feb 22, 2022

Don’t think of your day job as an obstacle to starting your own business.

Think of it as a stepping stone.

Depending on the specifics, you can use your 9-to-5 to gain exactly the experience you’ll need as an entrepreneur.

Today, Omar shares how his experience as a longtime teacher was valuable preparation for full-time entrepreneurship — because he went out of his way to make sure it was. Learn how you can take advantage of what your current job offers in terms of training, access to other people’s experience, and more.

If you haven’t made the leap to independence, get the most out of the situation you’re in!

In the end, entrepreneurs succeed because they’re never not learning — even when they’re not where they want to be just yet. Click play at the top of the page!

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MBA1988 Extended Interview: Ramit Sethi – Navigating Money & Relationships Feb 21, 2022

We study the psychology of finance. We study the psychology of relationships?

But why don’t we study the psychology of both?

One of the best thought leaders in personal finance joins us again for another extended interview: Ramit Sethi, author of the best-selling I Will Teach You to Be Rich and founder of the finance-education empire of the same name.

In this episode, Ramit and Omar dig deep into money management for couples, and how partnerships add another dimension to the already complex emotional relationships we have with money.

What does it mean to be “rich?” How can you and your partners’ shared goals become reality? What’s holding (both of) you back?

In this enlightening episode, Ramit and Omar explore all that and much more. Click play at the top of the page!

Show Links

I Will Teach You to Be Rich

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MBA1987 Best Business Models for Solopreneurs + Free Ride Friday Feb 18, 2022

Ready to rock on your own?

If you want the freedom of entrepreneurship, but don’t see yourself running a team — for now — there are lots of ways to generate income all by your lonesome.

Today, we discuss which business models work best for the solopreneur, and help you decide which path is suited to your goals and talents. Whether by freelancing, selling information-based products, and more, there’s a way forward for everyone.

Whether you intend to start solo and scale up later (like Omar did), or fly solo all the way to your entrepreneurial destination, today’s episode can help you get started.

Pro tip: whatever you know, you can sell. Click play at the top of the page!

Show Links

Robert Kiyosaki

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MBA1986 How To Break Through a Revenue Plateau Feb 17, 2022

Are you bringing in the same amount of money as last year?

…and the year before that?

If you’re spinning your wheels on revenue, it’s time to try something new. But what?

Today, we explain how breaking out of a revenue rut is less complicated than you might think. It doesn’t take sophisticated marketing or a massive sales bump. In fact, it all comes down to 3 factors you can manipulate with relative ease.

That’s right — this is advice you can start using immediately.

Tune in for this detailed, actionable plan you can use to figure out where the best source of increased revenue should come from.

With a little experimenting, you can find out what moves the needle, and start moving it. Click play at the top of the page!

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MBA1985 Q&A Wednesday: How do I connect with more positive people? Feb 16, 2022

One of our favorite insights comes from Jim Rohn, who said that everyone is the average of the 5 people they spend the most time with.

That’s perhaps even more true for entrepreneurs.

Starting your own business takes a certain kind of personality. It’s a very different approach to life, one that works best if it’s supported by like-minded friends and colleagues.

It’s Q&A Wednesday, and we’ve got a listener who recognizes that, but isn’t sure how to act on it. They know their current social circle just…doesn’t get the whole entrepreneurship thing, and they want to find a new crew.

But where?

Today, we discuss exactly where to go and what to do in order to make the connections — and friendships — that will serve you better as an independent business person. Click play at the top of the page!

Show Links

WeWork

Meetup

The Richest Man in Babylon by George S. Clason

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MBA1984 The Fire Yourself Experiment Feb 15, 2022

It’s time for you to let you go.

Seriously — there’s incredible value in learning how to step back from your own business.

Why? Maybe you’ll want to sell one day. Maybe you’ll want a less hands-on role. Maybe you’ll take a month (or 6) off!

…or maybe, you’ll want to make your income 100% passive.

There’s a million good reasons to find out what taking your hands off the wheel would look like, even if you’re not ready yet.

Today, we challenge you to conduct an experiment, to see exactly what shape that process would take.

Small business founders often start by doing everything themselves. Too often, we forget that at some point, that’s no longer sustainable. We risk becoming a bottleneck in our own business — and risk losing the freedom that brought us to entrepreneurship in the first place.

Learn how to let go, so that when the time comes, you’re ready. Click play at the top of the page!

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MBA1983 Must Read: The Richest Man in Babylon By George S. Clason Feb 14, 2022

Can fiction offer practical business advice?

It sure can. That’s what Omar discovered when he (finally) read George S. Clason’s The Richest Man in Babylon, a tale set thousands of years ago with made-up characters sharing lessons about life, business, and wealth.

This powerful book offers 7 principles, or “cures” to poverty, that are just as valid in the real world as they are in the fictionalized Babylon of the story.

Discover what these 7 principles are, and why this book’s insights will always be relevant — as long as human nature remains human nature. This timeless tale can actually make you a better entrepreneur!

Hear how it impacted Omar, and how you can apply its lessons in practical terms. Click play at the top of the page!

Show Links

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MBA1982 The Most Reliable Way To Become Wealthy + Free Ride Friday Feb 11, 2022

More research and preparation went into this episode than any we’ve done before. It’s that important.

Break out the notepad, and get ready to learn what is inarguably, logically the single best way to become wealthy. It’s not about inventing a magic product, or manipulating the system in some way.

It’s about a slow, steady, tortoise-and-hare build to a financial situation in which you’re no longer trading your time for money.

Today, Omar shares how for a very long time, he pursued wealth in the wrong way — and what made him change course.

Most of us don’t grow up wealthy, and as a result we learn the wrong lessons about how wealth is created. Those bad lessons follow us into adulthood, even after we acquire money. Which is exactly why we fail to build on our successes effectively.

Get the details, and start thinking about your path to wealth. Click play at the top of the page!

Show Links

Naval Podcast

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MBA1981 Personal Finance Tips For Business Owners Feb 10, 2022

Personal finance is different for entrepreneurs.

For the conventionally employed, so many expenses and lifestyle choices are dictated by the job. But for independent business owners, the equation is much more flexible.

Unfortunately, not every entrepreneur takes advantage of that fact.

Today, Omar offers advice from his own experience on how to do better financially in your private life, even as your business goes through its normal ups and downs. By leveraging the unique freedom entrepreneurship offers, you can get a leg up that regular folk simply don’t have access to.

It’s just a matter of customizing your lifestyle.

Hear the questions you should be asking yourself (or your accountant), and start figuring out if there’s untapped financial potential in your life. Click play at the top of the page!

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MBA1980 Q&A Wednesday: I got offered a promotion a month before I was going to start my business. What should I do? Feb 09, 2022

It’s a great problem to have: being forced to choose between good, steady pay and the opportunity to start your own business.

…but it’s a problem nonetheless.

It’s Q&A Wednesday, and one of our listeners is in a big ol’ success pickle! They put over a year into building their own business on the side, while simultaneously working an unrewarding dead-end day job — or so they thought.

Just as the time to make the final leap to entrepreneurship was approaching, the day job offered our listener a huge promotion (and a sizable raise).

We’re sweating just hearing about it.

Today, Omar helps this listener — and anyone in a similar position — make one of the biggest calls ever. The key to finding the “right” answer? Taking a deep, hard, honest look at what really matters to you. Click play at the top of the page!

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MBA1979 How to Be in the Software Business Without a Software Feb 08, 2022

There’s money to be made in the software game — even if you couldn’t code your way out of a wet paper bag.

Entrepreneurs looking to make online income (even the “passive” kind, insofar as that exists) can’t do better than SaaS products. There’s no inventory, no shipping, and lots of recurring revenue month after month. And if you choose…there’s no software engineering involved.

How? Affiliate marketing is how.

You can make an entire income by piggybacking off someone else’s software. The key is to find the audience you have the most credibility with, and steer them towards the affiliate products you can honestly recommend.

Hear our breakdown of how to get into the affiliate software game, and start pulling in that dough. Click play at the top of the page!

Show Links

Don’t Sweat the Small Stuff by Richard Carlson

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MBA1978 Must Read: Don’t Sweat the Small Stuff by Richard Carlson Feb 07, 2022

Whatever you’re worried about, it’s probably not that big of a deal.

That can be hard to hear. It can be hard to acknowledge. But it’s also very, very true.

Today, we review a classic: Don’t Sweat the Small Stuff by Richard Carlson. Omar first read this book 17 years ago, well before he became an independent business person. But since then, he’s read it — and referred back to it — over and over.

Some books just stick with you.

In this Must-Read book review, we unpack the philosophy that made this best-seller such an important part of millions of people’s outlooks. By zooming out and putting your stressors in perspective, you can take a much healthier, and even more productive, approach to life and entrepreneurship. Click play at the top of the page!

Show Links

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MBA1977 Are You The Bottleneck in Your Business? + Free Ride Friday Feb 04, 2022

Are you holding your business back?

It’s a classic problem for solopreneurs and small businesses. The founder is used to personally taking care of everything; but when the business gains traction, there are more decisions than anyone can handle alone.

As a result, the work backs up behind one person, whose inability to let other people share the steering wheel slows the whole operation down.

Is this you?

Today, we’ll discuss how to assess whether this is happening in your business.

More importantly, we’ll share what you can do about it. We would know — at one point, our very own Omar realized that if he didn’t get out of the team’s way, we’d be stuck in a rut.

Swallow your pride, and take your business from plateauing to growing. Click play at the top of the page!

Show Links

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MBA1976 Should You Have an Online Community for Your Customers? Feb 03, 2022

The online community: is it just a gimmick, or an important part of a modern business approach?

Whether it’s a Facebook group, a Slack channel, Discord, or something else, giving your customers a place to hang out together can have its advantages.

But of course, someone has to devote the time and effort necessary to build and maintain these communities.

Today, we explore what it takes to create and manage an online community, and what your business can gain from it. While not appropriate for every kind of business, a community can drive customer loyalty, retention, and help spread good word of mouth.

We’ll share our experience with these communities, and why we’re currently creating one for our own customers.

Get a sense of the cost and potential ROI of bringing your customers together. Click play at the top of the page!

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MBA1975 Q&A Wednesday: Do I need to reply to all my comments on social and YouTube? Feb 02, 2022

Engagement is crucial. But how much engagement can you handle?

It’s Q&A Wednesday, and we’ve got a listener with a problem that most creators would be happy to have. Their social feeds and YouTube channel are brimming with comments!

The problem: do all these comments need replies?

You have to engage, but it’s impossible to keep up with every comment on a popular account. How much is too much? How much is too little?

This listener is burning out fast by replying to pretty much everything. Is it worth it?

Today, we offer a system for maintaining the conversation without losing your marbles. By prioritizing certain kinds of engagement and creating firm boundaries, you can strike a balance between engagement and exhaustion.

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MBA1974 How to Keep Your Valuable Employees Feb 01, 2022

The ‘Great Resignation’ set a lot of talent loose. The options for all kinds of workers are better than ever, and opportunities for better employment abound.

So why should your team stick with you?

It’s a question every business owner should ask, especially now. Today, we share how we maintain a solid relationship with all our employees, so top talent doesn’t head for the door.

Spoiler alert: it’s not all about the money.

In this episode, we lay out our strategy for engaging with our team in a way that makes them feel heard, valued, and appreciated. Surprisingly enough, most companies don’t do the one thing that can drastically boost employee loyalty, and help you be a better boss.

Find out how we keep ‘em in the family. Click play at the top of the page!

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MBA1973 Guest Teacher – Kerrie Otto de Grancy & Marie Louise – How to Evolve Yourself Consciously to Evolve Your Business Jan 31, 2022

If you’re not well, your business can’t be.

There’s nothing woo-woo about it. Keeping your mind, body, and energy in good shape is key to making the best decisions, being productive, and making entrepreneurship a healthy pursuit.

But of course, that’s easier said than done for busy founders.

Kerrie Otto de Grancy & Marie Louise take a conscious, holistic approach to putting all your wellness ducks in a row. Today, they’re here with 4 key areas to focus on, as well as 5 ways to improve your overall well-being to the point where both you and your business can reach the next level.

Break out the notebook for this one!

This lesson is packed with valuable insights into the nature of health, business, and where the two meet. Click play at the top of the page!

Show Links

Evolve Yourself Institute

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MBA1972 Should You Offer Your Product in an App Store + Free Ride Friday Jan 28, 2022

So you created an app. But can you sell it totally on your own, or should you make it available on the most popular marketplaces: the App store, Play store, etc?

What do you have to gain? What do you have to lose?

Today, we run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for independent app developers. There are very good reasons to work with a major app store, but also undeniable drawbacks.

So what’s your move?

Tune in to this discussion, and decide if being on a big app marketplace can work in the context of your specific business model. We’ll lay out the facts, so you can make the right decision for you. Click play at the top of the page!

Show Links

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MBA1971 How To Ensure You Become a Better Business Owner in 2022 Jan 27, 2022

If you’re not growing, you’re dying.

That’s just as true for a business founder as it is for the business itself. If you’re not improving your ability to run a business, your business can stagnate.

In other words, you can never stop upping your game.

But how do you go about that? What can you do in concrete terms to make sure you’re developing as an entrepreneur? In this episode, we help you do exactly that.

Today, we explain how to identify and narrow down key areas of improvement to focus on over the course of the year. This isn’t just advice we’re giving; it’s the exact system Omar uses annually, including for 2022.

Get a handle on your professional development, and take specific action to keep your butt off your own laurels. Click play at the top of the page!

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MBA1970 Q&A Wednesday: How do I handle health insurance for my global remote team? Jan 26, 2022

Some countries cover their citizens’ healthcare needs. Some cover a portion. In others, employers are the only real source of coverage.

So if you’re hiring globally, what the heck kind of health plan do you even offer?

It’s Q&A Wednesday, and one of our listeners is building a borderless distributed team. How can they possibly accommodate the needs of…everyone? It’s a fair question, one that’s becoming more important as remote work becomes the norm.

In this episode, we discuss all the factors you have to consider, and how expectations vary from nation to nation.

Learn what you can expect when it’s time to hire from abroad, and where to find help and services that help small businesses tackle the healthcare question. Click play at the top of the page!

Show Links

Safetywing

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MBA1969 Do You Need To Hire A Full Time Website Manager? Jan 25, 2022

As we like to say, your website is your biz.

Even if you have a physical store or office, your site can make or break your whole operation.

But of course, every website needs regular maintenance, updates, and protection from cyber-threats in order to run properly. Is that the kind of thing you can do on your own, indefinitely? Or do you need someone to be in charge of it?

More importantly, is this “someone” a full-time hire?

Today, we discuss what your website needs, and who your website needs. If something goes wrong, every minute your site is down can cost thousands. And even when everything is working fine, constant tweaks and updates are necessary.

Even if you’re a solopreneur for now, your website’s needs will grow with your company. At some point, ensuring those needs are met may be worth a full-time salary. Click play at the top of the page!

Show Links

UpWork

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MBA1968 Guest Teacher – Jessica Norwood – How to overcome adversity as an entrepreneur Jan 24, 2022

It’s been quite a year for adversity.

From a global pandemic and its effects on hiring and supply chains, to a drastic reckoning with structural inequality, times got tough.

But as any successful entrepreneur will tell you, navigating adversity is the one skill that everyone in every business needs. So how can you dig deep and respond constructively when the struggle becomes real?

Jessica Norwood is an activist and entrepreneur who specializes in overcoming adversity. Today, she’s here with 4 powerful insights that only experience with true adversity could produce.

Entrepreneurship is about being challenged; the choice to start a business is a choice to face adversity head-on. With this lesson, Jessica shares practical wisdom that can prepare pretty much anyone in any industry to adapt and overcome. Click play at the top of the page!

Show Links

Runway

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MBA1967 How to Increase Profits With Lower Prices + Free Ride Friday Jan 21, 2022

Let’s be clear: we almost never recommend lower prices.

In fact, we spend lots of time on this podcast encouraging people to charge more. Often, raising prices is the best way to boost overall revenue.

Often, but not always.

Today, we explain how lower prices can be a powerful tool — when applied correctly. There is a way to sell to the clearance-bin crowd that won’t kill profit, or devalue your brand or products.

…and it’s one of the best ways to grow your business.

If we sound self-contradictory, give this episode a listen. You’ll see what we mean! And you’ll walk away with an excellent strategy for taking your business to the next level. Click play at the top of the page!

Show Links

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MBA1966 Does Having an Office Space Make Sense in 2022? Jan 20, 2022

So..are we ever going back to work?

More importantly, should we?

Not ‘work’ as in doing work, of course. We mean going back to the physical, brick & mortar office space that used to be a requirement for any business, big or small.

The key phrase is “used to be.”

Office space is expensive, especially for new and small businesses. For all that money, is it really worth it? Has COVID shown us that the office is a thing of the past? Today, we explore that question, and offer our own answers.

Spoiler alert: our company has never had an office. Ever.

Even before the pandemic, we hired remotely for literally every position, and we wouldn’t have it any other way.

But on the flip side, our host Omar maintains an office space outside the home for himself. Find out why, explore your own options, and discover your own answer to the remote vs office question. Click play at the top of the page!

Show Links

WeWork

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MBA1965 Q&A Wednesday: How do I fire my brother? Jan 19, 2022

Well this is awkward.

However, it’s not that uncommon. Hiring family members who just don’t work out is a thing that happens. In fact, it even happened to Omar!

It’s Q&A Wednesday, and it also happened to one of our listeners. Six months into a new position, and one business founder’s brother just isn’t up to the task. How in the world do you let a close family member go without creating chaos at home?

There is a way.

It’s not easy, but it’s not supposed to be. The good news is that — if you handle the firing properly — both your business and your relationship can recover from it.

Learn how to handle one of the most difficult situations a business (and a family) can face. Click play at the top of the page!

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MBA1964 Top 5 Website Mistakes Jan 18, 2022

What’s the difference between a website that works, and one that doesn’t?

When we say ‘works,’ we mean the site’s ability to reach an audience, generate leads and sales, and represent your brand.

In our experience, most ineffective sites are suffering from one or more of 5 specific mistakes. These common no-no’s are like cinderblocks tied to the neck of your business. They’re holding you back, and you shouldn’t waste any time getting rid of them!

Today, we share the absolute do-not’s.

We’ll discuss how each of these screwups can ruin even the best-designed website — and hold back any business, no matter how great its potential. For the majority of us, the website is the business. So making sure it performs is critical.

Learn what people do wrong, how to check for it, and how to fix it. Give your business website a health check, and make the changes necessary to unleash its true potential. Click play at the top of the page!

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MBA1963 Guest Teacher – Joe DiChiara – How to set up and manage a business’ finances Jan 17, 2022

We’re not all great with numbers. And we don’t all know the rules.

If you’re thinking of starting a business, but not sure how to do the whole financial management thing, you’re not alone.

That’s why we brought an expert in for advice. Joe DiChiara is a rare combination: successful independent entrepreneur and CPA (Certified Public Accountant). While most CPA’s work for someone else, Joe knows what it takes to build your own business — and how to make the finances part a little easier.

The key is to get ahead of it.

Today, Joe explains what you need to do now, so that you’re not overwhelmed by financial stuff later. With straightforward, practical instructions, Joe demystifies accounting, so you can get a firm handle on it — and prevent potential legal trouble down the road.

Learn the basics of small business finance from a true expert. Click play at the top of the page!

Show Links

Bedrock Business Builders

Bedrock University

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MBA1962 When & How to Hire for Marketing + Free Ride Friday Jan 14, 2022

Get started marketing!

Too many new entrepreneurs skip this part, or make it a low priority. While it’s natural to focus on developing your product, marketing is where you can get an incredible return on every cent you invest.

In other words, marketing is just as important to building your business as the product is!

By getting an early start on forging your company’s relationship with your target audience, you can get ahead of the game in meaningful ways, leading to steadier growth down the road.

Today, we explain how to get your new business’s marketing ball rolling. Learn who to hire, when to hire them, and where to find them. With this simple advice, you can gain crucial momentum early on — even with a startup budget. Click play at the top of the page!

Show Links

UpWork

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MBA1961 The Hardest Part of Business Jan 13, 2022

Can you handle business?

If you’re thinking about starting one, you might wonder what pitfalls or obstacles are the toughest.

Entrepreneurship is challenging in a thousand different ways, but which way is…the scariest?

Today, we narrow it down to one.

There’s one thing about business that will hurt the most, take the most out of you, and make you ask yourself again and again if it’s really the life for you. It might surprise you to find out what is, but anyone who runs a business will probably agree.

The great thing about a scary thing is that if you know what it is, you fear it less — and handle it better. Today, we discuss the single toughest thing about business, so you know what to expect.

If you can handle this, you can handle anything. Click play at the top of the page!

Show Links

The Ultimate Jim Rohn Library by Jim Rohn

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MBA1960 Q&A Wednesday: My first 3 businesses failed. Is business right for me? Jan 12, 2022

Fact: entrepreneurship is not for everyone.

The truth is that not everyone is right for independent business. Some people thrive more, contribute more, and live more happily by working a conventional job.

But how do you know which category you fall into?

It’s Q&A Wednesday, and we’ve got a listener with several business failures under their belt. The question of whether to just hang it up is looming. With such a poor track record…is it time to quit?

After all, there’s a difference between persevering and spitting into the wind.

Today, we explain how to know when it’s time to give up, and when it’s time to march onward. We’ll share a few failures of our own, including several that didn’t stop our intrepid host.

Make the right call for you, so you never have to wonder “what if?” Click play at the top of the page!

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MBA1959 Why You and Your Team Need Pressure Jan 11, 2022

We’ve all heard sayings about the value of pressure.

Pressure drives us; it “creates diamonds,” or so we’re told. But is it true?

Yes!

Today, we explain why you should seek pressure — because otherwise, you won’t know what your team is really capable of.

A simple fact of human nature is that we respond differently when things aren’t optional. The good news? There’s plenty of pressure to be found in entrepreneurship, and all of it can help you and your team reach your highest potential.

In this episode, we’ll share how we apply this concept in our own business, and how you can, too. Getting comfortable with pressure will yield serious results, far more than if you avoid it.

Understand the pressure principle, and you’ll thrive. Click play at the top of the page!

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MBA1958 Must Read: The Ultimate Jim Rohn Library by Jim Rohn Jan 10, 2022

Get ready for a (seriously) life-changing book.

The Ultimate Jim Rohn Library is a collection of lectures and lessons from the one and only — you guessed it — Jim Rohn. The O.G. of self-help and personal development, Rohn taught and inspired countless individuals to be their best selves.

Now, the best of his life’s work is distilled into a power-packed audiobook.

The Library is truly the ‘best of’ one of the best of entrepreneurs. Rohn’s straightforward advice rings as true as ever, as you’re guided through insights on business, life, and everything in between.

Learn how to get the most from this book. Hear our top takeaways from this incredible compilation, and see why Rohn has earned his place as one of the most influential professional inspirers of all time. Click play at the top of the page!

Show Links

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MBA1957 Why 2022 Is The Year To Hire Great Talent + Free Ride Friday Jan 07, 2022

Everybody quit. So where will they work now?

The ‘Great Resignation’ is real — countless professionals left unfulfilling jobs in 2021. Startups and other small companies are uniquely positioned to benefit from this once-in-generation trend.

Today, we explain how.

With so much talent on the table, there’s never been a better time to recruit. You can lock in newly free, high-value pros from bigger — but more boring — companies. Best of all? Because the Great Resigners are choosing companies they really believe in (instead of taking any job they could get), motivation is at an all-time high.

And don’t worry — you don’t have to have a big corporate budget to take advantage of this moment. In this episode, we’ll explain why money isn’t everything, and what you can do with a limited salary offer.

The talent has been unleashed. Learn how to give it a home. Click play at the top of the page!

Show Links

WebinarNinja Jobs

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MBA1956 3 Email Campaigns to Boost Your Sales Jan 06, 2022

How ‘bout a sales boost to kick off the year?

It’s the perfect time to warm up your list, nurture leads, and get a first-quarter sales bump! Today, we share 3 email campaigns that can do all that and more.

No matter what you’re selling, these 3 campaign types can do the trick. All you have to do is tailor the specific content of each email to your product or service, send them out, and see what happens.

Yes, it’s really that simple. And yes…we do this for our own business.

You can send these emails out this week, or wait a bit if you’ve been sending holiday promotions. In this episode, we explain exactly what should go into them, why they work, and how to execute. Just follow the instructions, and the results might surprise you (in a good way).

Get started — Click play at the top of the page!

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MBA1955 Q&A Wednesday: I’m terrified of public speaking. How can I get better? Jan 05, 2022

Public speaking is impossible to avoid.

That’s just as true for introverts as everyone else. But if speaking doesn’t come naturally, you don’t have a disadvantage. You simply have an obstacle to overcome!

Today, we show you how.

It’s Q&A Wednesday, and we’ve got a side-hustling listener with a pretty significant problem: public speaking terrifies them. Whether it’s for the day job, potential investors, or potential conference gigs, not speaking publicly isn’t an option. But it’s…scary as heck.

Fortunately, Omar used to have that problem, too.

With some training and practice, our intrepid host went from cringe-worthy to binge-worthy. In this episode, he’ll share some of the most important tips he’s learned, where he learned them, and where you can learn even more.

Get comfortable in front of your audience — Click play at the top of the page!

Show Links

Heroic Public Speaking on Creative Live

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MBA1954 How to Plan & Execute Your Q1 Goals Jan 04, 2022

How you start the year is a huge factor in how you’ll end it.

2022 is here, and you want to give your business the best chance of success. In our experience, that means hitting the first quarter hard.

By putting some extra oomph in up front, you can generate the kind of momentum that’ll carry you to new heights of success. But what does that look like, exactly? Today, we offer a concrete plan for starting the year off right!

By focusing on the most impactful goals — then breaking those goals down into an actionable plan — you can start moving the right needles early on, when it counts more than it ever will.

Hear how we approach the first 3 months of every year, and how Q1 can be the key that unlocks Q’s 2 through 4. Click play at the top of the page!

Show Links

Basecamp

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MBA1953 Guest Teacher – Akbar Sheikh – How To Build a 7-Figure Online Business with Giving Jan 03, 2022

The more you give, the more you’ll get.

That’s the core philosophy of Akbar Sheikh, a wildly successful entrepreneur in the coaching space. He’s here to rewire your approach to success with a system that turns generosity into growth.

Get your notepad ready! With Akbar’s 7-step system, you can take what’s uniquely valuable about you, use it to grow an audience, and turn that audience into a loyal customer base.

You won’t accomplish this by “selling” so much as giving. You share, and keep sharing, until your audience has no doubts about you! This system covers the entire spectrum of a giving-based approach — from your overall mindset, to the practical steps necessary to get results.

Strap in for an excellent lesson on the sheer power of giving. Click play at the top of the page!

Show Links

Akbar Sheikh

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MBA1952 How to Sell Your Online Course in 2022 + Free Ride Friday Dec 31, 2021

You have something to teach. So how do you find your students?

Online courses are the most valuable informational products you can sell. But if you’re not getting the traffic or conversions you need to fill the “classroom,” all the knowledge and experience in the world won’t make your business profitable.

Today, we show you how to solve that problem.

There’s a simple, straightforward way to get people signing up. It involves a little work to set up, but once you do, it’ll work over and over again. Forget the overhyped, complicated advice from all the marketing “gurus,” and stick with something basic that’s proven to work!

In this episode, we lay out the system step by step. Plus, we share where you can find a free in-depth lesson on this method, complete with direct instruction.

An online course is a great way to monetize what you know. But if you haven’t earned enough trust, the people who need your help have no reason to learn from you! Learn how to stand out and show people what you really have to offer — Click play at the top of the page!

Show Links

Workshop: Sell Your Online Course

The Boron Letters by Gary Halpert

Steal the Show by Michael Port

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MBA1951 How Much Should You Spend on Paid Marketing? Dec 30, 2021

Paid ads can suck the money out of your business, quickly.

But you should still use them.

Today, we discuss how to walk the tightrope between spending too much and spending too little on paid marketing and advertising campaigns. The fact is, if you don’t know what you’re doing, you can quickly run out of money and get little in return.

…but it’s just as dangerous to be too conservative with your budget.

The trick isn’t how much you spend, it’s how much you get out of each dollar. And while organic efforts like content marketing can grow your business to a certain point, you’ll hit the ceiling eventually.

We’re getting close to the time of year when paid marketing and ads get cheaper. Get a precise formula for how much of your budget is worth investing — Click play at the top of the page!

Show Links

How to Create a Unique and Memorable Brand Identity

Udemy

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MBA1950 Q&A Wednesday: Should I first try to win over a small part of a small market? Dec 29, 2021

When you niche down, how far down should you go?

It’s Q&A Wednesday, and one of our listeners is about to open up a new e-commerce store. But first, we need to determine just how specific the target market is.

There are advantages and disadvantages to extreme niching. But when it’s done right, you won’t paint yourself into a corner. You’ll create the momentum necessary to move beyond your niche — secure in the revenue you’ll keep getting from ultra-loyal existing customers.

With several examples, we’ll explore how small businesses that start really small can accomplish big things.

Learn how to ballpark the right niche size, how to earn their business, and how to parlay that success into cross-niching down the road. Click play at the top of the page!

Show Links

Dan Martell/SaaS Academy

Convertkit

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MBA1949 Will Free Content Still Work in 2022? Dec 28, 2021

Is Content still King?

Nothing works forever. So how’s the whole “content marketing” model holding up? In the earlier 2000’s, it was the beginning of a new era in marketing. Has anything changed? If so, what?

It’s time to update our outlook.

Today, we discuss what trends are changing content marketing — specifically, what types of content your business should focus on going into 2022. We’ve done the research, and hard data reveals a few undeniable factors that may reshape how we market in the future.

The concept of trading quality content for consumer engagement is stable. But the specifics are evolving. Get a new grasp on content marketing, and start the new year with a fresh approach. Click play at the top of the page!

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MBA1948 Guest Teacher – Jason Byer – How To Attract More Customers with a Strong Brand Dec 27, 2021

Welcome to Branding 101.

A strong brand is the foundation of all your marketing efforts. But what is a “brand” anyway? Spoiler alert: it’s more than a logo.

Today, marketing consultant Jason Byer explains the concept of branding, and why it’s much more powerful than you might think. The sheer psychological impact of a carefully cultivated brand can do more for your business than more direct efforts, like ads and sales pushes.

Learn a few ways you can boost your branding. Earn some extra love from your market. Position your business to get better results from all your other campaigns. With specific tactics from a branding and marketing expert, you can give your business the edge. Click play at the top of the page!

Show Links

Crowdspring

The Definitive Guide to Successfully Rebranding

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MBA1947 When to Secure Funding for Your Business + Free Ride Friday Dec 24, 2021

Rule #1: your idea alone won’t get you funding.

Whether you’re looking for an angel investor, a bank loan, or a favor from a wealthy uncle, getting outside funding takes strategy.

In particular, the timing of your pitch matters almost as much as the content.

When you ask for money is just as important as how. Certain things have to be in place before any reasonable investor can say yes — and a great product or service idea is only one of them.

Today, we discuss how to make sure you’re already in the best position to secure funding, before you even try. By laying the groundwork first, you can set your pitch up to succeed. Time the ask right, and you’re much more likely to get the answer you want. Click play at the top of the page!

Show Links

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MBA1946 The 5 Biggest Lessons I Learned In 2021 Dec 23, 2021

…and you thought 2020 was weird.

It’s the end of the year, and it’s time for our annual round-up of the most important lessons learned during this particular trip around the sun.

2021 brought new challenges — some of them pretty tough. But every challenge comes with a prize: the wisdom you earn by navigating it. Sometimes you win, sometimes you don’t. But you can always take something away with you.

Today, we share 5 things 2021 taught us.

These aren’t just philosophical conclusions; they’re real-world, practical lessons you can apply to your own business. This is the true value of business experience, and it’s our privilege to share it with you.

Hear what we learned, and take those lessons into 2022 and beyond. Click play at the top of the page!

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MBA1945 Q&A Wednesday: How do I stop myself from working 24/7 Dec 22, 2021

It’s a classic founder’s problem: the belief that more work is always better.

It’s not.

It’s Q&A Wednesday, and we’ve got a listener who just can’t turn themselves off. In fact, they work so hard for so long that they often fall ill, and only get real rest when disease forces them to. It’s clear what the problem is, but how does one fix it?

We have a few ways.

Today, Omar shares several strategies he’s tried for getting out of ‘work mode.’ Some of them worked beautifully. Others, not so much. But all of them depend on facing a difficult truth for entrepreneurs — overwork doesn’t help your business. It hurts it.

Hear our methods, and learn how to relax without the guilt. Click play at the top of the page!

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MBA1944 How To Make Real Connections at Live Events Dec 21, 2021

In business, connections are everything.

That means — now that it’s possible again — making sure to get out to those conferences, meetups, and other networking events.

But how do you make sure they’re worth it? You spend time and money getting to in-person events, and you need to leave with an ROI. It’s not about the cocktails or the hors d’oeuvres, but the new connections you walk away with.

That’s why you need a strategy.

Today, we share the tips, tricks, and tactics we use to ensure that every live event adds something to the business. How you spend those few precious hours can have a monumental impact on your company down the road. Learn how to maximize every opportunity, before you walk in the door. Click play at the top of the page!

Show Links

Meetup

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MBA1943 Guest Teacher – Mikil Taylor – How to Support a First-Time Manager Dec 20, 2021

You need your managers. But they need you too.

That’s especially true for a first-timer. As your company grows, it’s perfectly natural to promote employees from within, rather than seek more experienced outsiders. But you have to make sure your newly-minted manager has the guidance they need to succeed.

Today, an expert stops by to show us how.

Mikil Taylor understands what it takes to make a manager, not just hire one. He’s here with 4 specific ways you can help an employee transition to a management role, and give them the best chance to do you proud.

Put some work into giving new managers a leg up, and it’ll save you exponentially more work down the road. Click play at the top of the page!

Show Links

Mikil Taylor

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MBA1942 What to Ask in an Interview To Find The Best Hires + Free Ride Friday Dec 17, 2021

You don’t just want the right skills. You want the right people.

In fact, the latter might be even more important than the former. But how can you tell who someone really is from one or two interviews? How can you get an accurate sense of their reliability, creativity, and ability to problem-solve?

Today, we explain how.

In this episode, we share 3 types of questions you should ask in every interview. They’re the best predictors of performance, no matter what kind of job you’re hiring for.

The consequences of a bad hire are significant. It took us years to grow from a team of 2 to a team of several dozen — and along the way, we learned how to ask what matters most. Click play at the top of the page!

Show Links

Demand-Side Sales 101 by Bob Moesta

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MBA1941 Are You Spending Enough Time on Making Revenue? Dec 16, 2021

Profit: it’s the only way a small business can survive.

One of the reasons so many new businesses don’t survive is because new entrepreneurs don’t focus on it enough.

Sounds weird, right? Making money should be an obvious priority. But it might be too obvious — so obvious we forget all about it. In this episode, we discuss how to keep your mind on the “P” side of your P&L (Profit and Loss) sheet.

It’s incredible how much time you can spend on tasks that don’t help your bottom line, if you’re not careful.

Today, we share how much of your day should be devoted to profit-first activities, and how to make sure you’re measuring up. Click play at the top of the page!

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MBA1940 Q&A Wednesday: How to Approach Partnerships With No Evidence of Success Dec 15, 2021

When you have no reputation, why should anyone trust you?

It’s the age-old challenge for a brand-new business. And it’s especially problematic for one of our listeners.

It’s Q&A Wednesday, and this listener has a business that depends heavily on partnerships with other companies. Unfortunately, this fledgling business has no track record they can use to prove their value to potential partners.

How can you gain experience when you need experience to gain it?

If you’ve got a new business, this is the perfect episode for you. We’ll share a strategy anyone can use to get a few notches on their belt, and prove themselves to a wider and wider circle of potential partners (and customers).

It takes a little work — and risk — up front, but it’s the best way to build a reputation you can keep building on. Click play at the top of the page!

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MBA1939 The Cost of Updating Our Branding & Logo Dec 14, 2021

Ready to freshen up your company’s look? We just did.

Today, we share the process of overhauling our marketing design, from the logo to our color scheme and everything else.

Our software company went years without any significant tweaks to the branding. With big changes to the product on the horizon, we decided it was the right time to try on some fresh looks.

In this episode, we detail what went into the entire effort — and more importantly, what it cost. We share the fun of it, the struggles, and all the ups and downs of finding a new way to represent the brand visually.

Hear what we learned, and why a little refresh can be well worth the investment — if you do it right. Click play at the top of the page!

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MBA1938 Must Read: Demand-Side Sales 101 by Bob Moesta Dec 13, 2021

We’ve all heard about the “buyer’s journey.” But what does it really look like?

Every once in a while, you read something that sticks with you. That’s the case with Bob Moesta’s Demand-Side Sales 101, one of the most mind-opening books we’ve seen in a while.

This book completely realigned our concept of selling.

It’s a total reversal of the typical sales model, which has you blasting features and benefits in the customer’s direction. Instead, Demand-Side urges you to figure out where in the journey the customer is, so you can bring them closer.

By understanding what happens before people make a decision to buy, you can get them there.

Take the anxiety and discomfort out of sales. Packed with real-world examples, this book offers a completely new roadmap to sales success. Hear our thoughts and takeaways — Click play at the top of the page!

Show Links

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MBA1937 How to Spend More Time On What Matters + Free Ride Friday Dec 10, 2021

You want to make money. But you can’t make time.

If you’re not careful, the million little things that come with running a business can suck your hours, days, and weeks away — a few minutes at a time.

We often feel comfortable getting sucked into day-to-day work that takes up time, but doesn’t necessarily grow the business. It’s time to change that.

Today, we share a simple system for using every day to its fullest potential. By identifying what matters most and prioritizing it, you can get off the hamster wheel and spend your time more wisely.

Ditch the feeling of overwhelm forever. Get bigger returns on the time you invest. Start zeroing in on what has the most impact on your most important goals. Click play at the top of the page!

Show Links

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MBA1936 Why We Raised Prices Dec 09, 2021

Have you raised prices lately?

We just did, and it was no easy decision. We revamped all plans and upped the prices for our webinar software, WebinarNinja. It was scary. It was anxious. It involved months of thorough research and consultation.

…and we should’ve done it a long time ago.

Today, we explain exactly what led to this major change, and why we’re convinced it was the right move. We’ll explore all the anxieties and apprehensions that come with a decision like this, and why we went ahead despite them.

As your product and company grow, you have to make sure the return on all your investments stays high enough.

Take a look at your prices, and ask yourself if they truly reflect the value you’re offering. If the answer is no, this is the episode for you. Click play at the top of the page!

Show Links

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MBA1935 Q&A Wednesday: How do I know if my idea will work? Dec 08, 2021

It’s the first, biggest question every aspiring entrepreneur asks: “Will this work?”

No one has a crystal ball, and no one can say with 100% certainty whether a new business will succeed or fail.

But there are ways to get an accurate sense of whether your idea has a reasonable chance of success.

It’s Q&A Wednesday, and we’ve got a listener who spent months developing a new business idea. But they’re afraid to take that final step of committing real resources and pulling the trigger on a launch.

What can this person do to move forward with confidence? How can they be sure that at the very least, it was worth a shot? Today, we explain how to test the waters.

Learn how to launch with less risk and a greater degree of certainty. Today’s episode is a crash course in business idea validation — Click play at the top of the page!

Show Links

Printful

Custom Ink

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MBA1934 Why Playing It Safe Can Be Risky Dec 07, 2021

Some say “if it ain’t broke, don’t fix it.”

But something doesn’t have to be broken to be improved — or left behind.

Every time you’re scared to change something about your business, think of this episode! Too much risk aversion can have the same effect (or worse) as excess risk. Today, we explore how businesses fail when they don’t make bold changes.

With specific examples, we demonstrate how inertia can kill your business just as easily as a bad move. While you can’t guarantee the results of taking a risk, you can guarantee what happens if you do nothing for too long.

Rewire your thinking around risk, and learn how to take calculated risks when appropriate.

Once you shake off the fear of change, your business will become more flexible, innovative, and sustainable. Click play at the top of the page!

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MBA1933 Guest Teacher – David Ibarra – How to Utilize the Brain Model Dec 06, 2021

You have more control over your mind — and therefore your performance — than you think.

If you’re not sure what’s holding you back from certain goals in business or life, it might just be your mind. And according to today’s guest teacher, there’s something you can do about it.

David Ibarra is a business consultant, author, and speaker who specializes in mental training for peak performance. He teaches people how to manage their minds and influence their own subconsciouses.

Rather than living at the mercy of subconscious impulses, you can understand and benefit from them. Today, David explains how.

Get a handle on your brain, and you can get a handle on anything. Click play at the top of the page!

Show Links

David Ibarra

Calm

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MBA1932 How To Make Revenue Past The Holidays + Free Ride Friday Dec 03, 2021

The new year can bring more than one kind of hangover.

So many businesses see a huge bump in sales around the holidays, only to suffer a serious dry spell right after. In some cases, the post-holiday drought can almost cancel out the gains that preceded it.

The worst part? For many businesses, it doesn’t have to happen. Today, we offer a few ways to avoid that first-quarter slump.

The beginning of the year offers unique opportunities to make serious strides. If you prepare in advance, you can pluck the fruit that most businesses miss. Hear our strategies, and choose the ones that will work best for you.

Make your 2022 less of a rollercoaster, and more of an acceleration lane. Click play at the top of the page!

Show Links

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MBA1931 Why We Launched a Free Plan Dec 02, 2021

We’re making a huge change to our business — and you’re invited to witness.

As many listeners know, we run a SaaS business. Our webinar software has been on the market since 2014, and growing steadily. This week, we’re taking a big leap: ditching our free trial, and moving to a completely free plan with no expiration.

In other words, we’ve decided to give our product away.

…well, a version of it, anyway. The “freemium” model is all the rage, and likely to continue. So after consulting with friends and experts, we’ve decided to let our product do the marketing for us.

Today, we discuss how we arrived at this decision, what we hope to get out of it, and how we’re executing the big transition. It’s a scary, exciting time — join us for the ride, and see if a freemium approach can work for you. Click play at the top of the page!

Show Links

Profit.io

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MBA1930 Q&A Wednesday: How do I tell my spouse I want to start a business? Dec 01, 2021

Most service-based businesses (web design, copywriting, photography, etc) charge in a way that’s…well, limited.

Usually it’s by the hour, or some other fixed unit that helps the client predict what they’ll spend. But there’s another way to charge. It’s a little different. It requires some risk on your part. But if you and the client are willing to try it, you can both make (much) more money.

It can also help you land clients that are on the fence.

You might not use this trick for every job. But when you do, it has the potential to create serious revenue — and best of all, much of that revenue is passive. If it seems like it’s a little out of left field, it is. But it’s definitely worth a try.

Find out what this radically different strategy is, and see if it can work for you. Click play at the top of the page!

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MBA1929 What Does Facebook’s Metaverse Mean For Your Business? Nov 30, 2021

What is Facebook about to do?

Everyone’s talking about Meta and the Metaverse, but not everyone knows exactly what they’re talking about. Part rebrand, part new platform, part complete overhaul of the entire Internet — whatever it is, it’s potentially huge.

Today, we clear up the confusion.

More importantly, we’ll discuss what potential opportunities and/or problems Meta might create for your business. If this ambitious plan actually comes to fruition the way Mr. Zuckerberg intends, it will be a game changer, for better or worse.

Whether you love Facebook or hate it, we can’t ignore its still-evolving impact on how we do business. Get a crash course in what might be the next big phase of social media and digital marketing. Click play at the top of the page!

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MBA1928 Guest Teacher – Tanessa Shears – How to Eliminate Brain Fog for More Productivity, Energy, and Growth in Your Business Nov 29, 2021

Your brain is your most important tool. And tools need maintenance.

Taking care of your mental and emotional well-being is not indulgence — it’s business. Investing time and effort into brain health is what a responsible leader does. But sometimes, we need a little guidance.

That’s where Tanessa Shears comes in.

Tanessa is a biohacking expert and health consultant for entrepreneurs. Today, she shares a few tips that can improve your sleep, boost your focus, and keep you at the top of your game.

The best part? You can start doing all of it immediately.

The hard-hustling culture of entrepreneurship can backfire. Sacrificing health for work is always counterproductive, especially when it’s your own business at stake. Take these tips, and establish a healthier routine. Click play at the top of the page!

Show Links

12 Ways to Biohack Your Energy

brain.fm

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MBA1927 5 Low-Cost Ways To Increase Revenue + Free Ride Friday Nov 26, 2021

Need a boost to get through tough times, or just meet a short-term goal?

We’ve got you covered.

Today, we share 5 specific ways you can inject some black ink into the ol’ profit and loss sheet — quickly, and at very little cost. These are all tactics we’ve used in our businesses, which you can use alone or in combinations.

Best of all? None of them are very difficult to pull off.

No matter what kind of business you run, one or more of these moves will work for you. We’ll explain why they work, and offer details on how to execute. Get over that last-quarter goal line — Click play at the top of the page!

Show Links

Printful

King Sumo

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MBA1926 Why We Stopped Doing Black Friday Nov 25, 2021

Sometimes, you have to go the other way.

Black Friday & Cyber Monday have become almost like holidays unto themselves. The only problem? The “tradition” of trampling each other for discount blenders or sending Amazon fulfillment centers into apocalypse mode isn’t right for every business.

Not to mention, it has some serious drawbacks.

Today, we explain why our company decided to skip Black Friday this year, and institute a new tradition. The reasons are both practical and moral, which pretty much sums up the best thing about being an entrepreneur: the freedom to choose what your business stands for.

Tune in, see why we’re bucking the trend, and consider the possibility of doing something different — just because you can. Click play at the top of the page!

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MBA1925 Q&A Wednesday: How do I hire for a skill I am not an expert in? Nov 24, 2021

Sometimes, the toughest thing about entrepreneurship is putting faith in other people. That’s especially true when you need to hire someone.

None of us know how to do everything — creatives might not know how engineering works, graphic designers might not know SEO; the list goes on. So how can you build the best team when you haven’t played all the positions yourself?

It’s Q&A Wednesday, and we’ve got a listener in exactly that pickle.

This listener is a founder and engineer, who needs a copywriter. But as an engineer, how on Earth can they recognize the talent and disposition that makes an ace writer?

The short answer is…they can’t. So what’s an entrepreneur to do?

Today, we explain how to make sure your hires are solid, by getting a little help from outside the company. Click play at the top of the page!

Show Links

WeWorkRemotely

UpWork

ZipRecruiter

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MBA1924 Selling Your Product or Service on Groupon Nov 23, 2021

How do you get on Groupon? More importantly…should you?

Groupon has a thriving business with a massive global reach. The only problem for you? Their revenue comes from drastically reducing yours. Groupon became a household name by selling vastly discounted products and services from companies who partner with them.

But of course, there’s a huge upside.

Today, we share our own experience with Groupon, and why we…well, kinda love it. We’ll explain why it can be a great idea to sell your product on Groupon, and how to make sure you reap maximum benefits.

Before you put your product on Groupon, listen to this. Click play at the top of the page!

Show Links

Groupon

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MBA1923 Extended Interview: Amir Salihefendic – Building a 25 Million User Business Nov 22, 2021

How can you build what you really want to build?

Do you have the courage to put your vision ahead of metrics? The work ethic to give it your all? The flexibility to figure out what works for your company, even if it’s a little different?

If that sounds like you, you’ll probably love Amir Salihefendic. The founder and CEO of Doist (that’s the parent company of Doist and Twist), Amir built something that tens of millions of people love — and just might represent the future of remote work.

Today, Omar sits down for an extended talk with Amir, plunging into everything from failure, the immigrant experience, working with a distributed team, and much more.

This interview is an absolute must for any aspiring entrepreneur.

You can build a business that suits your life, and not the other way around. You can stick to a vision that takes time and patience to bring to fruition. You can reach extreme heights of success — not just in spite of, but because of modest origins.

Hear how Amir did it, and be inspired. Click play at the top of the page!

Show Links

Doist

Todoist

Twist

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MBA1922 A Different Way to Charge for Services + Free Ride Friday Nov 19, 2021

Most service-based businesses (web design, copywriting, photography, etc) charge in a way that’s…well, limited.

Usually it’s by the hour, or some other fixed unit that helps the client predict what they’ll spend. But there’s another way to charge. It’s a little different. It requires some risk on your part. But if you and the client are willing to try it, you can both make (much) more money.

It can also help you land clients that are on the fence.

You might not use this trick for every job. But when you do, it has the potential to create serious revenue — and best of all, much of that revenue is passive. If it seems like it’s a little out of left field, it is. But it’s definitely worth a try.

Find out what this radically different strategy is, and see if it can work for you. Click play at the top of the page!

Show Links

How to Win at the Sport of Business by Mark Cuban

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MBA1921 How to Easily Write a Valuable Blog Post Nov 18, 2021

Tired of staring at that blank word doc?

Writing can be hard. It can be intimidating. But you’ve got knowledge to share, and potential customers to bring to your website. So how can you pump out great content, reliably?

All you need is a system.

Today, we show you how to get the good stuff out of your head and onto the page. With a relatively simple template, you can break the entire writing process down into a few bite-sized steps — and turn yourself into a quality-content machine.

The written word is still the most powerful asset a website can have. Even with video and other media, search engines are still driven largely by words. Learn how to write content that’s valuable to readers, but also tailored for great SEO.

Share your insight, drive traffic, and end the anxiety of blogger’s block. Click play at the top of the page!

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MBA1920 Q&A Wednesday: Do I Need to Offer Free Shipping? Nov 17, 2021

It’s an age-old e-commerce debate: should you offer free shipping?

There is a firm answer, but it’s not as simple as ‘yes’ or ‘no.’ Like so many things in business, it depends.

It’s Q&A Wednesday, and we’re helping one listener decide whether to ship their high-end iPhone accessories at their own expense, or make the customer cover it. Is shipping a deal-breaker? Can covering shipping increase sales to the point where it’s worth the cost?

Like we said — it depends.

Today, we draw on our own experience in e-commerce to help you figure out which kind of business you’re running. Is it the kind where customers are won or lost based on perks like free shipping? Or is it the kind where the cost of shipping is more than worth it to get your product?

By putting some time into analyzing your customers and their buying journey, you can find the answer. Click play at the top of the page!

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MBA1919 What Metrics Should You Track in Your Business? Nov 16, 2021

Is your business healthy? How do you know?

For a small business, it can be hard to tell which metrics really matter. You can lose yourself down endless rabbit holes of analytics — without really gaining any useful insight. And as your business grows, the complexity of data grows too.

Maybe the most useful question is: what metrics can you afford to ignore?

Today, we discuss which stats you should spend your time and effort on. By ignoring the numbers that don’t speak directly to the health of your business, you free yourself up to focus on what actually, truly makes a difference.

Call it “analytical minimalism.”

Keeping track of too many metrics can leave you more overwhelmed than informed. Get a better picture of your business, by simply looking at less. Click play at the top of the page!

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MBA1918 Must Read: How to Win at the Sport of Business by Mark Cuban Nov 15, 2021

Why do some entrepreneurs win, while others…just don’t?

If you ask reality TV star and Dallas Mavericks owner Mark Cuban, the short answer is hustle — even though so many other factors are outside your control.

Today, we review Cuban’s book, How to Win at the Sport of Business. Packed with actionable, down-to-Earth advice, this book leaves no doubt as to how Cuban rose from modest means to serious wealth: through sheer hustle, and never letting go of a small business owner’s mindset.

Even as a multi-billionaire, Cuban plays exactly the same game we all play — just at a bigger scale. The book’s lessons apply just as well to a Mom & Pop store or software startup as they would to a global conglomerate.

Adapted from a series of blog posts, this book is straightforward, personal, and (most importantly) useful. Hear our takeaways: Click play at the top of the page!

Show Links

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MBA1917 How to Improve Any Aspect Of Your Business + Free Ride Friday Nov 12, 2021

What is your business worst at?

No one can be the best at everything. But to survive and thrive in business, we have to make a conscious effort to address our weak points. Whether it’s marketing, sales, support, or any other aspect of your business, you can always improve.

Today, we explain how.

With a shift in mindset, you can become the kind of entrepreneur who leaves no aspect of their game stuck in a rut. The ability to take ownership of your weaknesses and do something about them is a must-have skill.

Learn how to reflect on your business, see where you can do better, and make a demonstrable change. It can be done effectively, and without slowing down the progress you’re making in stronger areas. Get the details — Click play at the top of the page!

Show Links

The Long Game by Dorie Clark

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MBA1916 The Great Resignation and What It Means for Your Business Nov 11, 2021

Workers have more options — which means small businesses have more opportunities.

If the COVID-19 pandemic has a silver lining, it’s the “Great Resignation.” Across the globe, people are quitting jobs that aren’t fulfilling, challenging, or lucrative enough. Part of that has to do with an expanded social safety net, but there’s more to it than that.

More importantly, the Great Resignation is changing how founders need to manage their teams.

Today, we’ll discuss the mindset of the Great Resigners, and what all businesses (big and small) can do to attract and retain the best talent. We’ll explore what aspects of this transition to a “new normal” in the workplace can be tough for employers — and how they can get over it.

The empowerment of workers is not a disadvantage to business owners, if they’re ready and willing to adapt. In fact, the businesses who get with the times will thrive! Click play at the top of the page!

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MBA1915 Q&A Wednesday: I’ve lost thousands on paid ads and can’t get new customers. Can you help? Nov 10, 2021

Paid advertising can supercharge your growth — or just drain your budget.

It’s Q&A Wednesday, and one of our listeners has a problem. They’ve spent $20k on paid advertising, and gotten squat as a result. Facebook, Insta, YouTube, and more have produced nothing in terms of conversions, despite their dumping a used car’s worth of money into ads.

What’s going on here?

Today, we explore what could be causing this problem, and how to improve the ROI on paid ads. More importantly, we discuss why small business owners should not jump into spending too much too soon on paid ads.

Before you start throwing money down the well, listen to this lesson, and reevaluate how to make paid ads a part of your overall strategy. Click play at the top of the page!

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MBA1914 What Are NFTs? Nov 09, 2021

You wouldn’t pay millions of dollars for a screenshot of the Mona Lisa from Google Images. But the original hanging in the Louvre is priceless, because there’s only one of those.

Now apply that logic to digital files, and you can understand NFTs.

Yes, people are spending millions of dollars for images of things you can see for free. That’s because blockchain technology has made it possible to identify digital originals called NFTs, or Non-Fungible Tokens.

They’re not made of earthly material like canvas and paint, but they’re unique — and therefore valuable.

NFTs are a booming (if hard to understand) business. But like any collectible — think baseball cards, action figures, comic books — the value of an NFT isn’t inherent. It’s perceived.

Today, we discuss what NFTs are, and whether you should invest in them. And, we warn you about the inevitable NFT scams that are all too easy to fall prey to. Click play at the top of the page!

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MBA1913 Extended Interview: Dorie Clark – How to Play The Long Game in Business Nov 08, 2021

She’s the best-selling author, thought leader, and all-around veteran of entrepreneurship whose advice helps and inspires millions.

The one and only Dorie Clark is here to share some business wisdom!

In this extended interview, Omar sits down with Dorie to discuss long-term strategic thinking, and Dorie’s new book on the topic: The Long Game: How to Be a Long-Term Thinker in a Short-Term World.

Trends and “next big things” can keep our minds stuck in the present, and distract us from building the right future — especially since that whole Internet thing came along. Today, Omar and Dorie explore what it looks like when people and companies fail to keep the future in mind, and how it ultimately robs them of success.

No one can predict the next ten, twenty, or thirty years and beyond. Having a long-term mindset isn’t about perseverating on any particular goal.

Rather, it’s about including the next several decades in your day-to-day outlook. Learn how it’s done, from one of the most sought-after experts in business — Click play at the top of the page!

Show Links

Dorie Clark

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MBA1912 How to Name a Product + Free Ride Friday Nov 05, 2021

Marketing starts with a name.

Every product needs a name that doesn’t just express your company’s personality, but actively begins the marketing process. The name has to occupy a space in consumers’ minds, quickly, and create associations conducive to purchasing.

After all, there’s no word-of-mouth without the right word.

Today, we share a few “rules” to follow when choosing a product name. By following these few basic principles, you can avoid choosing names that hurt your marketing down the road. You might be surprised to hear how much trouble you can avoid, with just a little forethought.

Start your marketing off on the right foot — Click play at the top of the page!

Show Links

Unmute! by Lauren Sergy

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MBA1911 Should You Advertise With Quora? Nov 04, 2021

Can you find customers on Quora?

It’s one of the top Q&A-based sites, right up there with Reddit. Quora pages often rank high in search engine results for certain topics, which begs the question: should your business have a presence there?

Quora allows you to post sponsored answers to questions in your niche. It’s also much more competitively priced than other online ad platforms, like Google and Facebook — which means it might be the smartest place to spend some of your ad budget.

Today, we help you decide.

In this episode, we discuss how it works, and how to decide if it’s a good fit for you. We explain how to decide whether to give it a try, then outline a way to experiment with the platform to see if an even bigger investment makes sense. Click play at the top of the page!

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MBA1910 Q&A Wednesday: How do I ask friends & family to invest in my business? Nov 03, 2021

It’s a $100 MBA Show first — Omar refuses to answer a listener’s question!

You read that right. It’s Q&A Wednesday, but our intrepid host has finally found a question he just can’t bring himself to tackle. It’s not because he doesn’t know the answer. Rather, it’s because the question itself begs an even better one:

Why would you ask family and friends to invest in your business?

Today, Omar helps our listener by explaining why taking money from folks in your personal life is not the best strategy. There’s an alternative — a way, way better alternative — and about a thousand reasons to consider it.

Learn why investments from friends & fam can cost more than they’re worth, and what to do instead. Click play at the top of the page!

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MBA1909 How to Implement Price Anchoring in Your Business Nov 02, 2021

What’s price anchoring?

We’re so glad you asked.

You’re probably doing it already — but maybe not as effectively as you could be. It’s an old-school sales move that can work for any business. It uses basic psychology to make the best case for buying your product or service.

And best of all, it’s pretty easy to do!

By creating the right mental context for a purchase, you help potential customers make the right choice. It’s the basis of every sale, discount, and tiered pricing structure in the world. By understanding price anchoring more thoroughly, you can execute it more effectively.

Tune in, and learn how to make price anchoring work for your business. Then, watch the sales roll in. Click play at the top of the page!

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MBA1908 Guest Teacher – James Knull – How To Earn Passive Income In Real Estate Nov 01, 2021

Not in the real estate game? Maybe you should be.

Real estate isn’t just for realtors, or full-time home-flippers. It’s a smart place to send cash you’ve earmarked for reinvestment. ‘Reinvestment’ can mean many things — including moves that don’t put cash directly into your business, but create overall stability.

So how can you get started?

Real estate investment expert James Knull is here with the most important tips. Today, James explores why real estate is a perfect way to diversify your passive income streams, and why property is particularly clutch as you approach retirement.

Learn what to look for in an investment properly, and how to make sure the math works in your favor — no matter what business you’re in. Click play at the top of the page!

Show Links

Mogul Realty Group

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MBA1907 Why Most Businesses Fail + Free Ride Friday Oct 29, 2021

The odds of success are low.

It’s a little uncomfortable to admit, but it’s too true to ignore. According to a recent study, about 80% of businesses fail within the first 2 years.

Which begs the question: why?

Today, we share what kills most new businesses. Having started businesses that crashed and burned before we “made it,” we know what it takes to fail! And in our experience, it usually comes down to one of a few reasons.

If you can avoid these, your odds can improve — by a mile.

Hear how to avoid the fate of most new businesses, by avoiding the mistakes we just don’t talk about enough. Learn from our experience and others’, so you can succeed where we didn’t! Get realistic, and confront the realities of entrepreneurship, so you can be one of the 20%. Click play at the top of the page!

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MBA1906 How To Scale Your Freelance Business With Zero Cost Oct 28, 2021

It’s one of the best ways to become an entrepreneur: start with a side hustle. But how do you turn a side gig into the real thing?

How do you scale up and achieve “escape velocity” when you’ve only got so much time and money?

You do it the same way we did!

Today, Omar explains how to stop trading time for money, and start helping your business grow into full maturity. You can’t keep doing it all on your own — not if you want the business to give you a sustainable full-time income.

To scale up, you’ll have to let go.

Learn what you’ll have to do — and accept — in order to help your business reach that next level. It may be a little difficult at first, but once you get out of “worker bee” mode and into entrepreneur mode, you’ll be glad you did. Click play at the top of the page!

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MBA1905 Q&A Wednesday: How do I not second guess myself and make a decision? Oct 27, 2021

Decisions can be like quicksand. If you’re not careful, you can get stuck in a place where the more you do, the more trapped you become.

It’s Q&A Wednesday, and one of our listeners has a classic problem: they’re a big-time second guesser, never quite comfortable with their own decisions — even long after the fact. And as their business grows, so do the potential consequences of “analysis paralysis.”

Is second-guessing a habit that can be broken? If so, how?

Today, we share the one key to getting over this syndrome. We’ll discuss why self-doubt happens, and how to get over it. With examples from our own experience, we’ll present a different way of looking at decision-making — one that changes your relationship to it.

Get more comfortable with your own decisions, permanently. Click play at the top of the page!

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MBA1904 How to Stop Comparing Yourself To Others Oct 26, 2021

It’s one of the most tempting mistakes you can make: measuring yourself by someone else’s ruler.

Or more accurately, measuring yourself by what you think other people are achieving. It wastes time and energy. It throws off your confidence and creativity. Through self-imposed feelings of inadequacy, FOMO, and simply falling for the Insta-version of other people’s lives and businesses, you can really wear yourself thin.

It’s time to stop.

Today, we explore how to measure your own progress in a healthier way. By pegging your goals and self-evaluations to more objective, realistic, and personal standards, you can let go of the endless, useless comparisons that are holding you back.

Business is competitive — but that doesn’t mean you should define yourself by your competitors. Click play at the top of the page!

Show Links

Naval

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MBA1903 Guest Teacher – Lauren Sergy – How to Create High Value Virtual Meetings While Kicking Zoom Fatigue to the Curb Oct 25, 2021

Sick of online meetings? Who isn’t?

Since an unprecedented number of us suddenly became remote workers, “Zoom fatigue” has set in hard. For many of us, virtual meetings are the worst part of our day. Between staring at our own webcam feeds and sneaking peeks at Facebook, we’re forced to ask: is there a better way?

Turns out there is.

Lauren Sergy is a speaking and communications expert. Today, she tackles what may be the biggest communications challenge of our time: making virtual meetings less godawful. She’ll discuss exactly what makes these meetings so unpleasant, and offer 3 tactics you can use to get more out of them in less time.

Learn how to plan better (not more) online meetings, and get the strategies you can use on and offline to be a better communicator and leader. Click play at the top of the page!

Show Links

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MBA1902 Stop Working With Jerks + Free Ride Friday Oct 22, 2021

In business, you have to be selective.

You have to be selective in how you spend your time, money, and energy. You have to prioritize, and focus on what matters at the cost of what doesn’t. And when it comes to other people, you won’t have bandwidth for everyone — especially not jerks.

That’s right, jerks. Toolbags. A-holes. People who just aren’t nice.

Sometimes, they’re your customers. Other times, they’re your employees. They can even be your partners. But you have the sacred right — in fact, a duty — to cut them loose. At first, it might make you feel like the jerk, but eventually you’ll realize that protecting the environment you build means excluding those who bring a bad vibe.

We learned it the hard way, so you don’t have to. Click play at the top of the page!

Show Links

Book Yourself Solid by Michael Port

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MBA1901 Running a Business as a Person of Color Oct 21, 2021

“Not seeing color” isn’t an option for some of us. Whether we like it or not, the experience of minority groups is different.

But that’s not always a bad thing. In fact, being different can be an asset.

Overcoming the challenges unique to POC can make you the kind of entrepreneur who’s uniquely qualified to navigate other challenges. Business — especially marketing — is about perception. It’s about the courage to be yourself, and the skills to communicate with people who don’t see what you see.

You get a lot of practice with that, when you don’t look like the people around you.

As you might know, our intrepid host Omar was born to first-generation immigrants, who instilled in him a love of Egyptian culture along with business savvy and a serious work ethic. That experience — and the experience of being misunderstood, typecast, and questioned by his peers — became the building blocks of the entrepreneur he is today.

Tune in, and learn how your differences can be your greatest strength. Click play at the top of the page!

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MBA1900 Q&A Wednesday: How do I forecast purchases and inventory of goods for future sale? Oct 20, 2021

The first challenge of e-commerce: keeping track of inventory.

It can be a nail-biting affair to predict exactly how much product to order or create, without knowing exactly how much people will buy. Too much, and you lose money on overhead. Too little, and you lose money on lost sales and slow fulfillment. How do you strike the right balance?

It’s Q&A Wednesday, and we’re helping one listener find the e-commerce Goldilocks Zone.

This listener runs an auto parts business, which can be particularly tricky to predict. In this episode, we explain a simple formula for deciding how much product to keep on hand, and how to measure the success of your predictions.

You can never know precisely how much product customers will ask for. But by studying industry patterns, you can make a very educated guess. Click play at the top of the page!

Show Links

Sortly

Shopify

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MBA1899 Do Company Policies Work? Oct 19, 2021

Company policies: do they uphold your principles and offer a guidepost for how your team conducts business? Or are they just fluff?

We all know that the only real rules are the ones that actually get enforced. Is it realistic — or even necessary — to have hard-and-fast policies? Do your policies keep your team grounded and in line with company values, or are they just words?

Is it professionalism, or pantomime?

Today, we discuss how to have real policies that genuinely guide your team. In fact, your team should play a key role in creating those policies, to ensure they’re a compact, an agreement, rather than a set of top-down mandates.

Put your values into action, and get your entire team on board. Click play at the top of the page!

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MBA1898 Must Read: Great by Choice by Jim Collins Oct 18, 2021

Every business owner has to deal with forces beyond their control. But handling what you can control is usually enough to guarantee that you can navigate whatever happens.

That’s the basic premise of Great by Choice, Jim Collins’ study of businesses that thrive in unpredictable, even hostile conditions. Researched like a thorough work of academia, but written like an accessible guide for real-world entrepreneurs, Great by Choice makes one thing clear: you can succeed, come what may.

You just have to stick to certain principles.

With a conscious strategic approach, you can organize your business around big-picture ideas that equip you to weather the storms. Just as good nutrition and fitness can preclude all kinds of threats to your health, certain key principles of business “wellness” can make you resilient. Click play at the top of the page!

Show Links

Great by Choice by Jim Collins

Built to Last by Jim Collins

Good to Great by Jim Collins

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MBA1897 How to Choose The Right Tools + Free Ride Friday Oct 15, 2021

Which software is best?

Whether it’s for web design, CRM, payment processing, fulfillment — you name it — every new business eventually runs into the question above. And yes, you can sift through company websites, review forums, and more as you search for The One.

But listen to this episode first!

Today, we’re not reviewing software. Instead, we offer a matrix, a list of questions you should ask yourself before considering any of your options. By nailing down exactly what you and your business need, you can do better than searching for the “best” tool. You can search for the best tool for you.

If you’re not careful, software (and its costs) can pile up. Stay lean, and take a strategic approach to your choices. We’ll show you how — Click play at the top of the page!

Show Links

Coaching: The Secret Code to Uncommon Leadership by Ruchira Chaudhary

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MBA1896 How Often Should You Email Your List? Oct 14, 2021

One of the biggest reasons for unsubscribes: too many emails.

Of course, one of the biggest reasons for slow sales is not enough emails. So how many is enough? What’s the Goldilocks Zone for email frequency?

Healthy open and click rates are the key to online marketing. Even in the age of social, email is still the highest-converting way to reach out to your audience. But inboxes are becoming harder and harder to get into — and stay in for the long haul.

Today, we discuss how to know if you’re under-or-over-communicating, and how to establish an email frequency that works for you and your audience. With a little research, strategy, and communication, you can get it just right. Click play at the top of the page!

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MBA1895 Q&A Wednesday: How Do I Get On Other Blogs? Oct 13, 2021

The written word: it’s still your most powerful tool for creating online traffic. But sometimes, you have to stimulate that traffic by getting your thoughts onto someone else’s site.

The question is, why would anyone let you?

Guest posting was huge for our business in its early days. By posting on more popular sites, Omar was able to build a foundation that made everything else possible. In fact, we still get traffic from years-old guest posts that continue to resonate — and generate leads.

But first, Omar had to convince these other bloggers to host his posts.

Today, Omar shares how. With a creative (if somewhat more labor-intensive) method, he went from being ignored to hearing a big loud “yes” from other blogs.

This trick can work for you — if you’re willing to put the effort in. Click play at the top of the page!

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MBA1894 Was Our Virtual Team Retreat a Flop? Lessons Learned. Oct 12, 2021

In business, you have to play the hand you’re dealt. In the age of COVID, that means moving traditionally IRL activities online.

Sometimes that works out. Sometimes…not as much.

Following up on our episode about why we chose to hold a virtual retreat, today we discuss the results. Our online “retreat week” just ended, and we learned a few things. Some aspects of it worked well — really well.

But some in-person experiences are just irreplaceable.

With dozens of employees on four continents, we had some fears and apprehensions about organizing this event. Hear how we decided to navigate the whole thing, and how it went. You might just get some great ideas for building camaraderie virtually, when there’s no other way. Click play at the top of the page!

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MBA1893 Guest Teacher – Ruchira Chaudhary – How To Become an Extraordinary Leader by Becoming a Great Coach Oct 11, 2021

Think of yourself as a coach, and watch your team win.

Too many team leaders act as “managers.” But think about how we use that term outside of business. We “manage” problems, difficulties. Our employees are neither.

Instead, our employees are investments — and they can only deliver returns when we bring out the best in them.

Ruchira Chaudhary is a renowned consultant who teaches leaders how to lead, rather than manage. The best way to do that? Be your team’s coach. Today, Ruchira explains exactly what she means by “coaching” in this context, and lays out a complete framework for bringing this approach to your business.

Help your team — and yourself — to grow. Learn how to lead by coaching, and the results will speak for themselves. Click play at the top of the page!

Show Links

Ruchira Chaudhary

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MBA1892 4 Lessons From Apple’s iPhone 13 Launch + Free Ride Friday Oct 08, 2021

Apple knows what they’re doing.

Love ‘em or hate ‘em, the world’s leading tech company has a unique ability to excite their own market. Each year, Apple’s fall announcement of new products and updates causes a stir — and offers incredibly valuable lessons for entrepreneurs.

Today, we share 4 of those lessons.

Apple events are worth watching for any business founder. When this company puts what they have on the table, you can glean crucial insights into their mission and strategy. Then, you can apply those broad lessons to your own operation.

Hear what we got from this year’s event, and how you can use it too. Click play at the top of the page!

Show Links

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MBA1891 Dominate Your Market by Creating a Movement Oct 07, 2021

Marketing isn’t just about what brings customers to your door. It’s what brings customers together that counts.

When your business model includes some element of a movement, you do better than creating leads and sales. You create a sense of community that drives long-term brand loyalty, and full-blown evangelism for your brand.

In other words, your customers become your greatest marketing asset — without you even asking them to.

Today, we explain how and why movement-based businesses succeed. With examples from small businesses and household names, we explore how engaging people in a philosophy creates a business that thrives and endures. Click play at the top of the page!

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MBA1890 Q&A Wednesday: How Much Should I Spend On My Logo? Oct 06, 2021

What’s a symbol worth?

When you start a business, you start lean. That means making careful choices about where to spend your marketing dollars. When it comes to branding, how important is the company logo? How much is really worth investing when you have plenty of other costs?

It’s Q&A Wednesday, and we’ve got a listener with a brand-new business who needs to know.

Some schools of thought say that any logo will do at first, and to wait for momentum before you go paying graphic designers. Others say a high-quality pro logo goes a long way towards creating that momentum. What’s the right approach?

Today, we discuss what kind of a priority your logo really is, and the best ways to go about creating it. Click play at the top of the page!

Show Links

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MBA1889 How Peloton Became a 4 Billion Dollar Company Oct 05, 2021

Peloton is one of the most successful fitness business models ever.

How did they pull it off?

Exercise equipment comes and goes. Most of the time, companies that sell in-home workout machines have terrible churn, as New Years’ resolutions become next year’s regrets and laundry starts to pile up on the treadmill. What makes Peloton different?

Peloton didn’t invent the stationary bike. What they created was a community.

In this episode, we unpack the recipe for success behind Peloton. Focusing on a few key things Peloton did right, we explore how this company went from Kickstarter to kicking butts across the US and the globe.

See what Peloton did right — so you can do it in your market. Click play at the top of the page!

Show Links

Peloton

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MBA1888 Guest Teacher – Laura Lopuch – How to write a winning cold email Oct 04, 2021

Hi [First Name],

Do your cold emails…work?

Most people’s don’t. That’s because writing cold emails is different from any other kind of copywriting. If you want results, you have to craft emails in a way that strikes the right tone — and doesn’t come off as a phony attempt to be personal.

Fortunately, we have an expert on that.

Laura Lopuch is a copywriting expert who teaches people how to turn words into wins. Having built her own business largely on the strength of her emails, Laura is here with a quick lesson on how it’s done.

Tune in, and learn how to nail the tone and content of your most important cold messages. Learn Laura’s guiding philosophy, and why “personalization” might be hurting more than it’s helping. Click play at the top of the page!

Show Links

Cold Email Template

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MBA1887 Why Time Is On Your Side + Free Ride Friday Oct 01, 2021

Take a cue from the tortoise. Slow & steady is the way forward.

Entrepreneurship is not a sprint; it’s a marathon. In fact, it’s not even a race — it’s a lifestyle! And slower growth is the most stable kind of growth. Instead of fretting that you’re not an overnight (or over-week, or over-year) success, take a breath, and realize that’s probably a good thing.

We’ve seen businesses collapse under “catastrophic success,” where the business grows too fast to keep up with!

Today, we’ll provide concrete examples of why pacing yourself is the best way to ensure the future. Plus, we’ll discuss how to gauge the speed of your growth, and determine if it’s too fast, too slow, or just right. Click play at the top of the page!

Show Links

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MBA1886 Post-Pandemic Business Opportunities Sep 30, 2021

As anyone in business can tell you, all tragedies contain opportunities.

Today, we discuss how in certain situations, it’s never been easier to start a business (or expand one) — because of the pandemic. Savvy entrepreneurs can identify the gaps in the market the disaster left behind. If you’re able, the chance to fill one of those gaps could be a once-in-a-lifetime shot.

For every door that COVID has closed, it’s also opened up new paths forward for those who are willing and able to start the journey.

The pre-pandemic world can’t really ever come back. But with an entrepreneurial spirit, we can build a future from what this world-altering crisis left behind.

Let’s get that future going, starting right now — Click play at the top of the page!

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MBA1885 Q&A Wednesday: How often should I publish a blog post? Sep 29, 2021

Blogging is still one of the most effective (and cost-effective) kinds of content marketing.

But does frequency matter? If so, how often should you post?

It’s Q&A Wednesday, and we’re helping a relatively new blogger figure out how much content to pump out. In 6 months, this blogger hasn’t seen the needle move much. Does it make a difference if you publish every day, week, or month? The short answer is yes — but there are other, bigger factors.

Everything from SEO to reader habits have changed since the dawn of the Internet. Today, we discuss what really drives blog readership and helps market your business.

Learn how the blogging landscape has evolved, and what you can do to keep your audience engaged. Click play at the top of the page!

Show Links

The Ultimate Marketing Engine by John Jantsch

Backlinko

Semrush

Ahrefs

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MBA1884 How to Collect Customer Feedback Sep 28, 2021

If you don’t listen to your customers, you’ll lose them.

Just as true: if you listen too much to your customers…you’ll lose them.

Feedback matters. What your customers say should help guide your product development, or you won’t be competitive for long. But you can’t please everybody — and you can’t let yourself be blown around like a leaf in the wind by a thousand different opinions.

So what should you do?

Today, we nail down an organized, scientific approach to gathering and utilizing customer feedback. We’ll discuss how to ask customers what they think, when to ask them, and what tools to use to keep all that feedback organized.

Most importantly, we’ll explain how to know which feedback is high-priority and actionable.

Learn how to strike the balance between being tone-deaf and being too eager to please. Hear your customers out in a meaningful way — Click play at the top of the page!

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MBA1883 Extended Interview: John Jantsch- Build Your Ultimate Marketing Engine Sep 27, 2021

“Marketing.” The term is vague. New entrepreneurs don’t always know exactly what it means — let alone how to do it effectively.

That’s why we’re so happy to have John Jantsch.

A best-selling author, sought-after speaker, and founder of Duct Tape Marketing, John specializes in helping small businesses market effectively. In today’s extended conversation, John and Omar discuss what marketing is really for — and how to know you’re doing it right.

In other words, we’re cutting through the “hacks” to discover what really, truly works.

By focusing on what’s proven over time for countless companies, you can bypass the forest of trends and create a real marketing “engine,” a system that delivers consistent results. In this full-length interview, we get deep into the details. Click play at the top of the page!

Show Links

Duct Tape Marketing

Spoke

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MBA1882 Why I Stopped Doing 1:1 Consulting + Free Ride Friday Sep 24, 2021

We love teachers.

As the founders of a webinar platform (and former educators), we live and breathe coaching, training, and consulting as a business model. Our experience in that realm is what brought us into the webinar game, and continues to guide our development.

But at some point, our good ol’ Omar had to hang up his consulting hat.

Today, Omar shares why he made the difficult decision to give this aspect of the business (and revenue stream) up. It’s a fantastic service and business model, but it’s not right for everyone in every situation.

One of the most important things an entrepreneur must learn to do is evolve. Hear why Omar had to pull himself out of the Comfort Zone to make space for something new. Click play at the top of the page!

Show Links

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MBA1881 The #1 Reason Your Business Is Not Growing Sep 23, 2021

You’ve hit a plateau. Whether your business is new, established, or even getting close to the endgame, anyone can get stuck.

Surprisingly, it’s often because of this one thing.

When you’ve looked into everything — sales, marketing, advertising — and you just can’t figure out what’s got your wheels spinning, there’s a very good chance it’s this. It’s not something most people expect, and it might seem…weird. But you owe it to your business to consider it.

We should know; as we’ll discuss, it’s happened to us. Find out what this mysterious factor is, and how it inhibits growth. It might just be the way forward when it seems like you can’t get anywhere. Click play at the top of the page!

Show Links

The Biggest Bluff by Maria Konnikova

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MBA1880 Q&A Wednesday: How Do You Motivate Yourself To Keep Going? Sep 22, 2021

Entrepreneurship isn’t easy.

Anyone who says so isn’t telling the whole story. Sometimes it’s difficult. Sometimes it’s boring. Sometimes you put everything you have into a campaign or product, only to watch it flop. This is a reality of business.

The question isn’t how to avoid that — it’s how to handle it.

It’s Q&A Wednesday, and one listener wants to know how we keep our chins up when the going gets tough. No one — no one — is motivated all the time. In fact, it’s perfectly normal to lose motivation over time, or for motivation to ebb and flow. So how do we keep our productivity consistent?

Hear a few simple tips (and a few hard choices) that can keep you motivated through all the ups and downs of entrepreneurship. Click play at the top of the page!

Show Links

The 5-Minute Journal

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MBA1879 4 Ways to Improve Your Cost To Acquire a Customer Sep 21, 2021

Let’s lower that CAC!

Your Customer Acquisition Cost is one of the biggest factors affecting your bottom line. The total investment of marketing, advertising, and sales dollars to produce a single customer is a key metric, one that has to be studied carefully. As your business grows, so can your CAC — leading to an overall plateau.

Fortunately, there are things you can do about that.

Today, we share 4 specific ways you can put a major dent in that number, starting now. No matter what business you’re in, these 4 tactics are tried and tested, as we’ll demonstrate with examples from multiple businesses.

Get a handle on how much you’re investing in customer acquisition, so the returns can support stronger, faster growth. Click play at the top of the page!

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MBA1878 Must Read: The Biggest Bluff by Maria Konnikova Sep 20, 2021

Is poker the best analogy for entrepreneurship? The Biggest Bluff makes a very strong case for “yes.”

This fascinating memoir about a total novice’s quest to get really good at something is stuffed with insights that any business owner can learn from. By going from amateur to champion, Maria Konnikova demonstrated that in poker and business, it’s not all about the hand you’re dealt.

It’s about sticking to the plan.

Tune in, and hear how one person’s poker journey offers a perfect formula for balancing skill, hard work, and dumb luck. Learn how to navigate bad odds, get comfortable with unpredictable outcomes, and take risks when it really matters. Click play at the top of the page!

Show Links

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MBA1877 Is Your Business Idea Good Enough? + Free Ride Friday Sep 17, 2021

In business, it’s not the idea that leads to success. It’s the execution.

That said, not all ideas are equally viable — which is why it’s important to change how we think about “good” or “bad” product and service ideas. A product that seems ridiculous might strike a chord with consumers (remember pet rocks?). Likewise, the graveyard of failed businesses is full of seemingly great ideas that people just didn’t buy into.

So how can you tell what’ll actually work?

Today, we discuss how to determine whether your idea has an honest chance of success — based not only on the merits of the idea itself, but on the multitude of factors that go into the execution.

Your ability to win over an audience depends on so much more than whether your idea is “good” or not. Fortunately, a little groundwork can paint a pretty reliable picture of your chances. Click play at the top of the page!

Show Links

Rich Dad, Poor Dad by Robert Kiyosaki

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MBA1876 How To Address Poor Performance From a Team Member Sep 16, 2021

As a business owner, you set the standards.

But what do you do when an employee — even one you like and respect — isn’t clearing the bar? It’s one of the most uncomfortable aspects of running a business. But it’s also pretty much inevitable. Team members will fail you sometimes.

The key is to fix it through collaboration, not just correction.

We call our staff a “team” for a reason. Part of supporting your teammates is helping them do their best work. Because the truth is, most screwups aren’t the result of malice or even laziness. They’re usually honest mistakes, or a misunderstanding of their mission. You can fix that, together.

Learn how to get your team up to snuff in ways that are empowering, not deflating. Click play at the top of the page!

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MBA1875 Q&A Wednesday: Who has been your biggest mentor in business? Sep 15, 2021

We think of entrepreneurs as people who go their own way. But in truth, no one becomes successful entirely on their own.

It’s Q&A Wednesday, and one listener wants to know who taught, coached, and inspired Omar into the entrepreneur he is today. We all stand on the shoulders of our teachers, whether or not we’re formal students. In his business journey, Omar is no exception.

But he has to give credit to more than one person!

Today, Omar discusses a few people who had the biggest impact on his development, and shares how those relationships made such a huge difference. Plus, he offers a few tips on what to look for in a mentor for yourself, and how to find one.

Who will help shape your future? Click play at the top of the page!

Show Links

Think and Grow Rich by Napoleon HIll

The 4-Hour Workweek by Tim Ferriss

How to Win Friends & Influence People by Dale Carnegie

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MBA1874 Is Your Business Website Mobile First? Sep 14, 2021

Most online traffic is on mobile.

That trend shows no signs of slowing down; Google even prioritizes mobile-friendliness when ranking for SEO. For many consumers, mobile devices are the primary, if not only devices they use. Whatever you’re doing online, it needs to fit and work as beautifully on an iPhone as on a desktop.

Today, we explore how.

We’ll talk about how to take a look at your site, and make sure your mobile game is as strong (or stronger) than your desktop game. In terms of looks, speed, and functionality, it’s time to put mobile first, if you haven’t already.

Get the tips and tools you need to optimize your website. Click play at the top of the page!

Show Links

Google Page Speed Tool

Thrive Builder

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MBA1873 Guest Teacher – Anne Candido and April Martini – How to Cultivate Your Personal Brand Sep 13, 2021

It’s about the person, not just the business.

After all, your business can change. You can go through endless iterations of what you sell, but the one constant is who you are. If you can build a strong personal brand, it’ll follow you no matter where entrepreneurship takes you.

Today, we bring on a pair of experts to help with that.

Anne Candido and April Martini are the founders of branding and marketing firm ForthRight People. In this episode, Anne and April explain how to figure out what you represent, and how to articulate that to your audience. Once people trust you, that trust remains your strongest asset — in any business.

Take the time to get your personal branding right, and your overall marketing gets a lot easier. Learn the basics from two pros. Click play at the top of the page!

Show Links

Forthright People

Marketing Smarts Podcast

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MBA1872 Lessons Learned After COVID Killed My Conference + Free Ride Friday Sep 10, 2021

Sometimes, life kicks your business in the teeth.

We planned what we thought would be an awesome conference for entrepreneurs in Australia. Then came the Delta variant. With the country plunged rapidly back into lockdown purgatory, everything we’d worked for was dusted.

Well, not everything.

Today, we discuss how to navigate a big blow to your business plans. Yes, getting the shaft from fate sucks, but you can always salvage something — even if it’s just a valuable lesson or two.

Hear how we handled our sudden reversal of fortune, and understand the mindset every entrepreneur needs to survive the ups and downs of independent business. Click play at the top of the page!

Show Links

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MBA1871 How To Know What Really Matters in Your Business Sep 09, 2021

If you don’t focus on what matters most, what matters least will take up your time.

That’s one of the first — and one of the hardest — lessons entrepreneurs have to learn. We all have limited time, energy, and resources. We have to prioritize. Because the uncomfortable truth is that when everything is important, nothing is.

It’s easy to let non-priority tasks suck up your entire day.

Today, we share a simple formula for figuring out what makes the “Must Do” list. It’s nothing more than answering two questions, but both require some serious (and honest) thought. Once you answer them fully, you’ll know how to schedule your days, weeks, months, and years efficiently.

Get a handle on your time, and get closer to your biggest goals. Click play at the top of the page!

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MBA1870 Q&A Wednesday: Why did you start a software company? Should I start one too? Sep 08, 2021

Your “why” is everything.

If you don’t have a single, super-clear motivation for building your business, it gets very hard to stick with it. Entrepreneurship is a commitment that requires constant motivation.

It’s Q&A Wednesday, and we’ve got a listener who understands that. They’re thinking about getting into the software game, but there’s one missing piece: the big “why.” The interest is there, the vision is there. But this listener is smart enough to recognize that that’s not enough.

Not enough when times are tough, anyway.

Today, Omar shares why we created our own SaaS business, WebinarNinja. Our choice to change course and focus on a software product wasn’t made casually. We felt a genuine call to fix a specific problem that we were uniquely positioned to deal with.

That call was undeniable, our “why” unmistakable. What’s yours? Tune in, and ask yourself the big question before you make your next big move. Click play at the top of the page!

Show Links

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MBA1869 My Typical Work Week Sep 07, 2021

Let’s talk time management. It’s one of the pillars of a successful entrepreneurial lifestyle.

Today, our intrepid host Omar shares his exact weekly schedule. Hear how he manages to fit work, fitness, rest, and yes…even fun into his tight daily routine.

Is an entrepreneur’s life a total grind? Or a laptop-on-the-beach fantasy? Or something in between?

In this episode, you’ll learn why flexibility is just as important as consistency, and how to balance the two. Your schedule doesn’t have to look like Omar’s — this episode is descriptive, not prescriptive. Use it to get a sense of how to balance your priorities, achieve your goals, and have a good time along the way. Click play at the top of the page!

Show Links

The Uplevel Project by Hanneke Antonelli

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MBA1868 Guest Teacher – Hanneke Antonelli – How to Cultivate a Strategic Mindset to Accomplish Anything Sep 06, 2021

One thing successful entrepreneurs have in common? They’re strategists.

They don’t just create or execute strategies. They see the entire world through a strategic lens, a mindset that’s constantly figuring out how to get it done — whatever “it” is.

Hanneke Antonelli is a celebrated life and business coach who specializes in strategic thinking. Today, she’s got a guest lesson that teaches you how to turn your thoughts into action, your wants into results.

Using a relatively simple formula, you can change the way you look at, think about, and execute your goals. By changing what’s in your head, you empower yourself to change what happens in real life.

Learn Antonelli’s system, and put it to work for you. Click play at the top of the page!

Show Links

Hanneke Antonelli

Somebody Should Have Told Us!

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MBA1867 How I Create Video Lead Magnets That Convert Part 2 + Free Ride Friday Sep 03, 2021

Does your content marketing include videos?

If not, it’s time to change that!

We’re continuing with our deep-dive lesson on creating video marketing assets. Yesterday, we focused on the video itself and its content. Today, we explain where to put that video on your website, and how to turn it into a lead-generating machine.

The best part? Once it’s set up, the rest mostly takes care of itself.

Learn exactly what to do with your video, step by step. From the web pages you’ll need, to the email campaigns you’ll convert viewers with, we’ve got the low-down on building a reliable video-based funnel. We’ll share each step in the process, plus recommendations for the tools to get it done.

Create video content, and let it open the door to deeper relationships with your audience. After all, that’s how they ultimately become your customers. Click play at the top of the page!

Show Links

Thrive Architect

Elementor

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MBA1866 How I Create Video Lead Magnets That Convert Part 1 Sep 02, 2021

Not sure how to start video marketing? We got you.

Today is the first half of a 2-part, in-depth lesson on setting up a video lead magnet. From nailing the content to creating a complete funnel, this is your guide to creating customers by creating great videos!

We’ll explain how it’s done step by step, exactly the way we produce videos for our own products.

In this episode, we focus on the actual video production, including all the tools and programs we use. Beginning with the right choice of topic, you can create videos that aren’t only high-quality and engaging, but attract the right leads.

In other words, you’ll create videos that speak to the folks most likely to become customers.

Follow our template, and start creating videos that look and sound great, hold people’s attention, and grow your list. Click play at the top of the page!

Show Links

Nicole & Kate Can Relate

Logitech Brio HD Webcam

Audiotechnica ATR2100

Shure MV7 Microphone

UBeeSize Ring Light

Camtasia

Wistia

Vimeo

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MBA1865 Q&A Wednesday: Should I buy a failing business? Sep 01, 2021

They say you “get what you pay for.”

But what if you could get much, much more?

It’s Q&A Wednesday, and we’ve got a listener with a (possible) opportunity. An e-commerce store is on its last legs, and the owner has it up for sale — at a discount. But what makes the price so right is also what makes it a tough decision.

How can you know if a business is worth buying, at any price?

Today, we lay out exactly what questions to ask, what data to gather, and everything else you need to know before buying an existing business. Our listener sees potential in this business, even though it’s almost belly-up. The job now is to verify that feeling objectively.

If you’re not trying to buy a business anytime soon, listen to this episode anyway! It can be invaluable when it comes time to sell yours. Click play at the top of the page!

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MBA1864 How To Know Which Opportunities to Say ‘No’ To Aug 31, 2021

As your business grows, so will the contents of your inbox.

Offers to collaborate, sponsor, or just network will pile up quickly. It’s a good problem to have, but it’s still a problem!

Time is your most valuable resource. To protect it, you need a consistent, efficient system for dealing with all the opportunities people will throw your way. And eventually, you’ll be saying “no” to the vast majority of them — so you’d better get good at it.

Today, Omar shares his system for quickly identifying the best opportunities, and discarding the rest. It’s easy to get buried in opportunities if you don’t have a solid framework. Worse, it’s easy to end up wasting your time on efforts that don’t have the best ROI.

When you say “yes” to something, you say “no” to something else (or several something else’s). Learn what to say “no” to, and how to say it in a way that doesn’t hurt your relationships. Click play at the top of the page!

Show Links

AppSumo

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[Bonus Episode] From the Nicole & Kate Can Relate Podcast: Overwhelm: Can I make it go away? Aug 30, 2021

Overwhelmed? You’re not alone.

Today, we’re thrilled to present a special bonus episode featuring a brand new podcast from the $100 MBA family. Nicole & Kate Can Relate tackles the big issues around entrepreneurship, from the perspectives of two highly driven women navigating the challenges of working and living by their own designs.

Listen as our very own Nicole Baldinu and EOFire’s Kate Erickson offer other entrepreneurs support, insight, and inspiration by sharing their conversations — including the personal ones.

In this episode, Nicole and Kate discuss the ever-present threat of overwhelm. When the calendar is just too full, and every task seems like a high priority, where do you start? How can you complete a To-Do list that doesn’t seem to have an end?

Enjoy this brand new podcast from two businesswomen willing to share the ups, the downs, and the one thing we all need to make space for: vulnerability. Click play at the top of the page!

Show Links

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MBA1863 Guest Teacher – Walter Hill, Jr. – How To Maximize Profits With Red Flagging Aug 30, 2021

Businesses don’t die overnight.

Usually, it happens gradually. It takes a year, or two, or five. That’s because what kills a business isn’t always something big, obvious, or dramatic. Systemic flaws, nagging problems, and other issues that seem small — but add up over time — are the most likely culprit.

So how can you protect your business?

How can you identify and address the problems you might not even see ‘till it’s too late?

Today’s guest teacher has an answer. Walter Hill, Jr. is a second-generation entrepreneur who’s mastered something vital: “red flagging.” Red flagging is the art of seeing deeply into your business and recognizing the telltale signs of structural problems.

We’ve taken his advice, and it’s helped keep our business alive.

Learn what to look for, and how to look for it. Protect your revenue and your company’s long-term future. Click play at the top of the page!

Show Links

Walter Hill, Jr.

Think Red Flags by Walter Hill, Jr.

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MBA1862 5 Side Hustling Habits That Helped Me Quit My Job + Free Ride Friday Aug 27, 2021

The dream is real. Transitioning from regular work to entrepreneurship is totally doable.

How do we know? Because good ol’ Omar did it.

Today, Omar shares 5 things he did to make that transition possible. While he was still employed as an educator, he had to find ways to get the most out of his limited time, energy, and motivation. It wasn’t totally easy, but with a few good habits, it worked.

Your turn.

Hear these 5 habits, and learn how you can gradually shift out of conventional work to full independence. Some of these habits are minor; some are bigger sacrifices. But by sticking with them consistently, you can quit your job with full confidence in your ability to make it on your own. Click play at the top of the page!

Show Links

Product-Led Growth by Wes Bush

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MBA1861 How I Got My First 1,000 Podcast Subscribers Aug 26, 2021

We all start with zero.

Whether it’s your email list, blog readership, social followers, or — yes indeed — podcast listeners, building a real fanbase takes work. The good news? While money can buy attention, it can’t buy engagement or loyalty. Only quality content can do that.

But how do you bring the people to the content?

Today, we share how we went from 0 to 1k. We didn’t have much by way of a budget, but we did have something valuable to share. 7 years and 1,800 + episodes later, we look back on how our lean, one-listener-at-a-time approach gradually snowballed into something big.

You can apply the tactics we discuss in this episode to any kind of content. Your following is out there — it’s time to help them find you. Click play at the top of the page!

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MBA1860 Q&A Wednesday: COVID lockdowns are crushing my business. How do I survive? Aug 25, 2021

The “old normal” isn’t coming back anytime soon.

With Australia and other countries remaining in lockdown, and cases rising even in re-opened places, COVID isn’t in the rearview just yet. That means businesses whose models were upended by the pandemic have to hold out — and adapt — a while longer.

Case in point: today’s Q&A Wednesday listener.

As the owner of a co-work space, our listener seems to be in one of the worst positions possible during a pandemic. After all, the business model depends on people physically going to a location.

But we believe with a little creativity, there’s a way forward. It might even be a way to come out stronger than before.

Tune in as we offer our best advice to someone who — like millions — must adjust to a new business reality. Click play at the top of the page!

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MBA1859 Implementing Product-Led Growth in Your Business Aug 24, 2021

It’s time to show, not just tell.

“Product-led” growth is exactly what it sounds like: letting the product itself be its own primary marketing and sales asset. But while most of us associate the “freemium” model with software products, any product can “lead” growth.

You just have to figure out how.

That’s what this episode is all about. With examples from various businesses — not just the software kind — we explain how you can let your product do the talking.

More than ever, consumers don’t want a pitch. They want to know, see, and feel for themselves if a product fits or not. Work with that! Click play at the top of the page!

Show Links

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MBA1858 Must Read: Hustle Harder, Hustle Smarter by Curtis “50 Cent” Jackson Aug 23, 2021

This week, we take a look at a well-reviewed book from a surprising source: rapper turned entrepreneur 50 Cent.

Despite growing up in abject poverty and having zero formal business education, Curtis Jackson leveraged what little opportunities he had to achieve wealth. But more importantly, he didn’t just make money. He created a diverse portfolio of assets and revenue streams that continues to evolve.

…and so should you.

Today, we share some of the most powerful insights from Hustle Harder, Hustle Smarter. Written with a stripped-down style designed to appeal to non-readers, this book teaches that in business, adaptability is just as important as drive.

From crime to the arts, TV production to corporate investment, no single product or industry was “the one” that kept 50’s business growing. Get a lesson in business flexibility. Click play at the top of the page!

Show Links

Hustle Harder, Hustle Smarter by Curtis “50 Cent” Jackson

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MBA1857 How To Make More Time For Health & Wellness + Free Ride Friday Aug 20, 2021

One of the worst mistakes an entrepreneur can make?

Treating mental health like an afterthought instead of a priority.

After yesterday’s talk on the importance of mental well-being, it’s time to address one big problem: finding the time. Business founders have tight schedules and heaps of responsibility — especially if you’re side-hustling or have a family. We get that.

Today, we share a few things even the busiest founders can do!

You can’t reach your potential if you’re mentally drained or overstressed. As a leader, it’s your responsibility to keep yourself in top form. Invest the time and effort necessary to maintain your mental and emotional strength — then use that strength to win.

The tactics we share in this episode are easy to execute, starting today. Click play at the top of the page!

Show Links

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MBA1856 Mental Health and Your Business Aug 19, 2021

Call it healthy, or call it smart business. Either way, looking after the mental and emotional well-being of your team is critical.

Today, we explore how to do that.

Year after year, research confirms what we’ve always known: mental health affects the bottom line. A good leader takes an active role in ensuring the internal stability of both themselves and their team — because it’s compassionate, but also because it’s smart.

Mental health is a human right and a business asset.

Join us as we define ‘mental health’ in the context of running a business, and share some of the ways we promote it for our team. So much can go wrong when you take a passive approach to the issue, so start crafting your company’s mental health approach now. Click play at the top of the page!

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MBA1855 Q&A Wednesday: Is Amazon FBA a viable business? Aug 18, 2021

What if Amazon was your garage…and post office?

“Fulfillment by Amazon:” If you haven’t heard by now, Amazon offers an e-commerce option for those who prefer to outsource the logistics. From warehousing to shipping and returns, Amazon will handle it all for your business — for a price, of course.

Is it worth it?

It’s Q&A Wednesday, and we’ve got a listener who wants to know if the FBA model is really viable. In this episode, we take a closer look at FBA, its advantages and disadvantages, and whether it truly makes sense for independent entrepreneurs.

When you hitch your wagon to a bigger company, there are always downsides. That doesn’t mean it’s always a bad idea. Learn more — Click play at the top of the page!

Show Links

Alibaba

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MBA1854 Can You Future Proof Your Business? Aug 17, 2021

Can you create an invincible business?

Is there any way to make it so that no matter what happens, your business can survive? From pandemics to market shifts to new tech, the dangers to a startup are varied and unpredictable. How can you prepare for the worst-case scenario(s)?

Today, we discuss what you can do to be ready.

Of course, you can’t prepare your business for literally anything. But you can make a few smart choices that position your business to endure. With tips, strategies, and examples, this episode is a lesson on building something to last — come what may.

Learn how to proactively protect your business from…well, who knows? Click play at the top of the page!

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MBA1853 Extended Interview: John O’Nolan – Building a Wildly Successful Yet Balanced Business Aug 16, 2021

Most people build a business to make money. But what if someone simply tried to build a better solution for a certain audience?

What if someone’s idea of success is a better, healthier balance between life, work, and one’s impact on an industry?

What if profit wasn’t the priority?

John O’Nolan was Deputy Head of Design at WordPress. In terms of business, he “made it” by anyone’s definition of success. But he wanted to make something else — something that didn’t exist for the sole purpose of creating wealth.

So he created Ghost.

Ghost is the stripped-down content platform for people who just want to share what they’ve got and build an audience. John developed Ghost under a radical business model: forget trying to make millions. Just make what people need. Period.

Today, John sits down with Omar for a good long chat about business, life, and prioritizing a healthy balance of the two.

From running a successful remote startup while kite-surfing around the world, to de-prioritizing profit, to leveraging your own unique strengths, this wide-ranging talk is a must-hear for any entrepreneur.

Tune in to one of the most enlightening conversations you’ll ever hear between two independent business founders, and ask yourself what’s really possible. Click play at the top of the page!

Show Links

Ghost

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MBA1852 Why You Should Invest in Video Marketing + Free Ride Friday Aug 13, 2021

Don’t play catch-up. Get into video marketing now!

It’s easier than ever — and probably easier for you than you might think. Whether it’s videos on your website, a YouTube channel, or social content, video is almost as important as written content when it comes to wooing your audience.

Today, we discuss how to develop and execute your video marketing strategy.

More importantly, we discuss why video is so powerful. As voice recognition and video searchability gets more sophisticated, your videos can have a powerful impact on your SEO and overall reach. And that’s just the tip of the iceberg.

Hear why you should put some time, money, and sweat into video. Learn why some common misconceptions about video are bunk. Start creating a complete content marketing system. Click play at the top of the page!

Show Links

The Cashflow Quadrant by Robert Kiyosaki

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MBA1851 Why We Built a Virtual Office (& How You Can Too) Aug 12, 2021

Want that “real” office feel — even though your team is remote?

Enter the Virtual Office.

As a completely remote company since…well, ever, we were looking for ways to keep our distributed team connected long before the pandemic. Recently, we experimented with something new along those lines. And it worked beautifully!

Today, we share how we set it up.

While we use lots of asynchronous tools and procedures, sometimes it’s better to just get together. That’s why we took the time to establish a “place” where employees can communicate in real time, in more than just text.

In the end, it engendered better communication and morale.

Learn why and how we established our Virtual Office, and how you can bring your team together in the same way. Click play at the top of the page!

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MBA1850 Q&A Wednesday: How do I pull myself away from my computer? Aug 11, 2021

Anyone can get sucked into the black hole of “never done” — especially when things are going well.

It’s Q&A Wednesday! We’ve got a listener who’s seeing success, but finds themselves ensnared by it. As the business gains momentum and the stakes become higher, this listener feels more and more pressure to stay at work, all the time.

We need to fix that.

Growing your business is not about taking on more and more work. It’s about establishing systems and teams that can support growth — while maintaining your own boundaries. Today, Omar shares how he protects his downtime with zero guilt.

Once you realize that rest makes you a better leader, letting go of the guilt is easy. Click play at the top of the page!

Show Links

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MBA1849 How I Create Presentation Slides in 15 Minutes Aug 10, 2021

When you think about creating slides, remember ‘Parkinson’s Law.’

It basically states that a task will expand to fill the time you allow for it. Few tasks demonstrate Parkinson’s law better than creating slide presentations! Putting together a great slideshow can take hours — if you let it.

Today, we explain how to put some boundaries on the time you spend in PowerPoint (or Keynote, or Google Slides, or our personal fave, Canva).

Best of all, this isn’t a shortcut, per se. You don’t sacrifice any quality by doing this in 15 minutes instead of 3 hours.

As a teacher, webinar host, and public speaker, Omar has put together approximately 17 gazillion slide presentations. Over the years, necessity forced him to find a way to do it efficiently — wasting no time, but sacrificing no important info.

Hear all about this uber-productive method, and give it a try! Click play at the top of the page!

Show Links

How to Wow Your Webinar Attendees With Canva Presentations

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MBA1848 Extended Interview: Michael Port – Grow Your Business by Becoming a Referable Speaker Aug 09, 2021

Want authority in your space? There’s no substitute for being a great speaker.

Of course, being great at speaking is like being great at anything. It doesn’t happen by accident! And you’ll probably need a little advice — maybe even a little coaching.

Fortunately, there’s Michael Port.

Michael has built a business empire as the go-to speaking coach for entrepreneurs — including our very own Omar Zenhom. Today, Michael sits down with Omar for one of our rare full-length interviews.

Don’t miss this one!

Over the course of this in-depth discussion, Michael and Omar explore how public speaking can be a massive boost to almost any business, how to get better at it, and why your speaking skills are worth an investment of time, money, and effort.

Learn why speaking is such a game-changer, what the real goals of public speaking should be, and how to approach different kinds of talks. Get incredibly valuable tips from one of the foremost experts in the complex art of public communication. Click play at the top of the page!

Show Links

The Referable Speaker by Michael Port

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MBA1847 How to Get Your Seed Money To Start a Business + Free Ride Friday Aug 06, 2021

Every business needs a little capital to get started. But some ways of raising it are better than others!

Here’s the good news: Finding that initial seed money is less of an obstacle than you might think. For smart, lean businesses, all you need is enough to start engaging your audience, validate your idea, and create an MVP (Minimum Viable Product).

In other words, you can probably save (or make) the money you need all on your own.

That’s not to say no one should consider loans or investments. Depending on the business, either might be appropriate. But if you start your business by taking the right actions in the right order, you can keep costs down and be in profit almost from Day One.

Figure out how much you need, and the best way to get it. Click play at the top of the page!

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MBA1846 Why We’re Running A Virtual Team Retreat Aug 05, 2021

Considering an online company retreat? This might be the episode for you. Last year, we couldn’t have our live team retreat, for obvious reasons. And with COVID not entirely in the rearview just yet, we had to make a decision.

The question before us was: go virtual, or just wait another year?

In the end, we decided a Virtual Retreat was the right move. Today, we discuss why we think it’s worth the effort (and time, and money), and why even though this retreat won’t be live, it can still have all the team-building effects we’re looking for.

The ROI of a team retreat — even a virtual one — can be hard to calculate. That said, it’s substantial!

Our fully remote team is distributed across four continents. For us, it’s crucial to create the kind of camaraderie that doesn’t just happen by accident. Every company has a culture, whether its founders actively shape it or not.

For us, a retreat isn’t a luxury — it’s a priority. Find out why. Click play at the top of the page!

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MBA1845 Q&A Wednesday: Been in business for over a year but my email list is still under 1K. Why? Aug 04, 2021

Email lists are like houseplants. They don’t grow without a little love.

It’s Q&A Wednesday, and we’re helping one listener who built a solid list, but just can’t seem to crack the 1,000 subscriber mark. Here’s the good news: once you get your list growing, it gets easier to keep it growing.

Fortunately, this listener already did the hardest part — getting from 0 to 3 figures.

In this episode, we discuss what holds a list back from growing, and share a few growth strategies for different goals and budgets. We also discuss some key mistakes to avoid (yeah, we’ve made them), and how to decide which list-building approach will work best for you.

Your email list is one of your business’s most important assets. Get the moves you need to keep the momentum going — Click play at the top of the page!

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MBA1844 The Easiest Way To Get Sponsors Aug 03, 2021

If you build it, they will come.

Yes, that’s from a movie, but it definitely applies to today’s episode! When you’re looking for sponsorships, the key is not to chase potential sponsors around. It’s to understand the sponsors’ needs, and create something irresistible.

In other words, you have to make sponsorship the easiest possible decision.

Whether it’s for content, events, or anything else, getting sponsorship is not about convincing. It’s about making yourself the most attractive possible proposition. Today, we share how we grew sponsorship for this very podcast, and how you can do the same. Click play at the top of the page!

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MBA1843 Must Read – How to Live by Derek Sivers Aug 02, 2021

This one kept us up at night.

No, literally. Omar had to stop reading Derek Sivers’ How to Live before bed, because it generated so much thought and emotion he couldn’t sleep. Today’s Must-Read is so different from the usual personal development books, we just had to share it.

But we can’t share too much.

This book takes a walk through some of the most fundamental wisdom — much of which you’ve heard before — and challenges it. In the end, it all comes together in a way that’s so surprising, it might actually affect how you live your life.

The author himself claims it’s his best work so far, and we have to say “Hell yeah it is.” Find out why: Click play at the top of the page!

Show Links

Derek Sivers

How to Live by Derek Sivers

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MBA1842 What To Look For When Hiring For Marketing + Free Ride Friday Jul 30, 2021

Marketing is a must.

The second you can afford it, hire a marketing professional to get your message out there. But before you do, you have some things to consider. From budget to skill set, your first marketing hire is a decision to make carefully — not lightly.

It can make all the difference in the world.

Today, we discuss how to set your budget (for more than just salary, btw), and what to look for in a marketing pro. Marketing is a broad field, which means you have to find someone with the specialty you need.

Professional marketing is one of the most important investments you’ll ever make in your business. Learn how to get it right — Click play at the top of the page!

Show Links

Michael Seibel: How to Plan an MVP

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MBA1841 Get Your To Do List Done With Less Anxiety Jul 29, 2021

Your “To Do” list doesn’t have to be a scary thing. In fact, it should be a relief.

Every entrepreneur has to self-discipline. It’s the price of freedom! But when a To Do list gets too long, it can start to seem hopeless. Tasks pile up, and next thing you know, each new addition is just another drop in the ocean.

It’s time to break the cycle.

Today, we’ll show you how to make your To Do list a path to freedom, not a prison of your own overwhelm. Good ol’ Omar spent years trying to find the best way to get everything done, and he’s settled on a system that might just work for you.

With this system, you might not get everything crossed off your list each day. But each night, you’ll go to sleep knowing that what needs to happen, happened. You’ll be confident that wherever you are, you’re on the right track.

Get Omar’s step-by-step instructions. Click play at the top of the page!

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MBA1840 Q&A Wednesday: How do I niche down a business I bought? Jul 28, 2021

Controlling the direction of a business you built is one thing. But what if you didn’t build it?

It’s Q&A Wednesday, and we’ve got a listener in a special kind of pickle. They purchased a business, but it needs to shift gears. The business isn’t doing as well as it could, because it’s trying to please everyone instead of a targeted audience.

Can you buy a business and change it without alienating existing customers?

As it turns out, we have an example that can shed some light on this one. Many businesses make the mistake of casting a wide net instead of finding their niche. And this isn’t the first time a new owner has recognized that problem and tried to fix it.

We’ll share the story of how this other business faced the exact same situation, and how they addressed its challenges. Learn why niching down is so important, and get our best tips on pulling off a big shift like this. Today, we discuss the ups and downs of taking investment, and alternative ways to get the capital you need. Software is a special animal, one that requires a concrete plan to get off the ground. Tune in, and see which you need more: investment, or control. Click play at the top of the page!

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MBA1839 Should You Get an Investor When Starting a Software Company? Jul 27, 2021

File this under “questions we get a lot.” If you want to start a software business, do you need outside money?

Well, it depends.

Our SaaS business, WebinarNinja, is 100% self-funded. Omar used his own money to get it going, and it’s been running on its own steam ever since. But that doesn’t mean self-funding is the right decision for everyone.

It all depends on your goals.

Today, we discuss the ups and downs of taking investment, and alternative ways to get the capital you need. Software is a special animal, one that requires a concrete plan to get off the ground. Tune in, and see which you need more: investment, or control. Click play at the top of the page!

Show Links

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MBA1838 Guest Teacher – Michael Reddington – How to Incorporate Forensic Interrogator Tactics to Sell More Jul 26, 2021

What’s the difference between getting someone to make a purchase, and getting someone to tell you the truth?

To the human brain…very little.

This one sounds out of left field, but stick with us. Michael Reddington made a career out of getting information from criminal suspects. Along the way, he discovered that the same kind of trust, honesty, and vulnerability required to elicit a confession has another application.

Turns out, it’s a heckuva sales strategy.

In this episode, Michael explains 5 principles of interrogation techniques that work just as well in sales. From a psychological standpoint, selling and interrogating are basically the same thing — a conversation that ends with the right decision. Click play at the top of the page!

Show Links

InQuasive

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MBA1837 How Entry Level Products Can Help Your Business + Free Ride Friday Jul 23, 2021

Sometimes, the best way to find customers is to create them.

You’ll hear what we mean! Today, we discuss how entry-level products are the perfect gateway for bigger purchases later. Almost every kind of business can (and should) use this strategy.

In this episode, we discuss exactly how.

We’ll cover various ways to create versions of your product with a lower barrier of entry. Using examples from our own businesses and others, we’ll show you how there’s always a low-risk way to bring people through the door — and later turn them into lifers.

No matter what your product is, start thinking about the entry-level version now. Tune in, and develop a strategy that not only attracts customers, but helps you weed out the casual fans and identify the true, lifelong loyalists. Click play at the top of the page!

Show Links

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MBA1836 My Top 3 Tools for New Businesses Jul 22, 2021

Just. Get. Started.

Sometimes, we spend so much time planning to start a business that we never do it. To get out of “analysis paralysis” and make your business a reality, start here. Today, we discuss the only 3 things you really need to get the ball rolling.

From there, you can decide what you need next. But first things first!

The best part? These 3 tools cost less than $100 combined. It’s never been easier or more affordable to start an online business. The key is to get your ideas out of your head, and into the real world.

With these 3 tools, you’ll have everything you need to create that initial momentum. Take action — Click play at the top of the page!

Show Links

Google for Business

WP Engine coupon code

Simple Numbers by Greg Crabtree

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MBA1835 Q&A Wednesday: I’ve hired several coaches, but no improvements. What’s wrong with me? Jul 21, 2021

Does coaching really work?

It’s Q&A Wednesday! We’ve got a listener who’s an experienced entrepreneur, but looking to get to the next level. They’ve tried coaches before — more than once. Each time, our listener feels like they’ve wasted their time and money.

The question is…why?

Today, we discuss what makes coaching work, and what makes it fail. We’ll explain what you need to do on your end to get the best ROI from a coach, plus how to make sure your coach is the right fit for you.

Fortunately, our host Omar’s had coaches before — both good and not-so-good.

With so many coaches out there, it can feel impossible to figure out who’s the real deal. Tune in, learn a few strategies, and find the coach that can take you where you need to be. Click play at the top of the page!

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MBA1834 Why Your Marketing is Not Working Jul 20, 2021

Struggling to get leads? We think we know why.

Or at least, we have it narrowed down to 4 possibilities. Today, we discuss what usually goes wrong with small business marketing. In our experience with marketing fails (yeah, we have some experience with that), the problem almost always falls into one of a few categories..

In this episode, we describe these 4 categories — and help you figure out what to do about each.

With so many strategies, products, and approaches to marketing, it can be impossible to figure out what’s what. But by focusing on the big things to get right, you can vastly increase your chances of success.

Learn how to do more than just “get your name out there.” Create a smart, results-based strategy that fits your needs — and compensates for your weaknesses. Click play at the top of the page!

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MBA1833 Must Read: Simple Numbers by Greg Crabtree Jul 19, 2021

Do you hate dealing with numbers?

If your eyes glaze over when you think about accounting, today’s Must-Read is definitely for you. Simple Numbers is exactly what the title implies: a no-nonsense, straightforward guide to dealing with your business finances.

It’s one of the most valuable books we’ve ever reviewed, especially for people who just don’t enjoy the math of entrepreneurship.

Today, Omar explains why this book made such a big impact, and why he thinks pretty much every business founder needs to read it. Learn how to deal with the numbers comfortably and confidently, focus on what really matters, and grow your business in the most stable way possible. Click play at the top of the page!

Show Links

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MBA1832 Small Changes to Stand Out From The Competition + Free Ride Friday Jul 16, 2021

Sometimes, standing out is subtle.

You might think you have to be radically different. But more often, just being different enough is the best recipe for success. By focusing on some little things, some small but impactful zigs when others zag, you can beat the competition.

The key is to play your own game, rather than your competitors’.

Today, we discuss a few specific things you can zoom in on to truly differentiate your brand. We’ll discuss how people get “niching” wrong, and what you can do almost immediately to find your own voice, your own audience, your own success.

Learn the big difference a small difference can make. Click play at the top of the page!

Show Links

Steph’s Business Bookshelf Podcast

Vimeo

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MBA1831 How To Keep Your Product Fresh Every Year Jul 15, 2021

In business, you evolve or die.

You can’t rest on your laurels. You can’t let your product and marketing be the same quarter after quarter, year after year. But sometimes, it can be hard to know what’s next. What’s the next update? The next big (or small) news?

Today, we create a plan.

Tune in, and learn how to systematize your business evolution. By plotting out your updates, you can craft a coordinated approach to innovating, communicating, and growing at a steady clip.

Never get behind! With a good system in place, you can stay ahead of one thing that can kill any business: stagnation. Click play at the top of the page!

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MBA1830 Q&A Wednesday: I hate customer support. Should I hire a support manager? Jul 14, 2021

What do you love least about your business?

More importantly, why?

It’s Q&A Wednesday, and we’re helping one listener decide what to do about Customer Support. Thing is, this entrepreneur just “hates” it. But before we choose a course of action, we have to understand the real root of the problem.

Plus, is it smart to pay someone else for work you can do? Is it not “lean” enough for a startup to make unnecessary hires?

We explore all the ins and outs of this intriguing problem. We’ll discuss how to decide whether you really need to delegate something, and if so, how to go about it. It could be that making a hire is the best thing for this business owner. Then again, maybe not.

Learn from this listener’s dilemma, and our experience with similar situations. Click Play at the top of the page!

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MBA1829 Why Do Payments Fail? Jul 13, 2021

If you run an online business, it’ll definitely happen. Sometimes, your customers’ credit cards will be declined.

But it’s probably not for the reason you think.

Insufficient funds actually account for only a minority of credit card rejections. There are other reasons, some of which you might not suspect. More importantly, some of these reasons are things you can prevent or fix!

Today, we list the most common reasons cards get declined, and explain what you can do about it.

Don’t lose customers unnecessarily! Make sure that you’re doing everything you can to avoid “involuntary churn,” and keep the customers who want to keep you in their life. Click Play at the top of the page!

Show Links

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MBA1828 Guest Teacher – Steph Clarke – How to Get the Most Value From the Books You Read Jul 12, 2021

Books are the greatest investment you can make in yourself.

We’ve always maintained that — it’s why we host regular “Must Read” book review episodes. That’s why it’s so exciting to have Steph Clarke, bookworm par excellence on the show! The host of the Steph’s Business Bookshelf podcast, Steph knows a thing or two (or 4) about maximizing every minute you spend reading.

Today, Steph is here with strategies for really digging into the books you choose.

By taking an active approach to learning from your books, you can absorb and retain more from every page. Steph is here with 4 specific tips for reading more, reading more actively, and letting books actually change your life.

For entrepreneurs, reading is more than just looking at words on a page. It’s an engaged process that brings real-world results. Click Play at the top of the page!

Show Links

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MBA1827 Why You Should Work On Your Pitch Even If You’re Self Funded + Free Ride Friday Jul 09, 2021

Always be ready to pitch.

Don’t need investors? That doesn’t mean you don’t need a solid, succinct pitch. Our own company is 100% self-funded, and Omar pitches all the time. Why? Because your pitch is for a million super-important things — not just investment.

Today, we explain why.

We’ll discuss all the ways a great pitch helps you become a better leader and ambassador for your brand. It’s an exercise like any other: if you do it consistently, it will make you stronger.

Learn why to pitch, how to pitch, and hear how we developed ours. Click Play at the top of the page!

Show Links

Company of One by Paul Jarvis

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MBA1826 How to Deal With a Sudden Loss of Revenue Jul 08, 2021

Sudden revenue loss is not uncommon. In entrepreneurship, it’s almost inevitable.

Situations change. The big players (think Google, Amazon, etc.) change the rules or algorithms you built your strategy around. Market cycles, pandemics, trends, and a host of other factors beyond your control can blindside your business.

It’s up to you how to respond.

Today, we discuss what can go wrong suddenly, and how to deal with it. Over years of running our own small businesses, we’ve been knocked off track way too many times. But each time, we figured it out — one way or another.

The lessons we learned the hard way can make your path forward a little easier. Tune in, and prepare for what you can’t predict. Click Play at the top of the page!

Show Links

Jim Rohn

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MBA1825 Q&A Wednesday: Should I take a dividend or always reinvest in my business? Jul 07, 2021

When is it ok to take some profit home?

It’s Q&A Wednesday, and we’ve got a listener with a small — but profitable — software business. It’s doing pretty well, which raises the question: how much can a founder keep, guilt-free? How much should be plowed right back into the business?

It’s a great problem to have, but a problem nonetheless.

Today, we discuss what you should think about when deciding how much to reinvest. Based on your business goals and structure, the ratio of money in and money out can change. We’ll explore the factors involved, and how to make the best call for you.

Plus, we’ll discuss the best ways to reinvest (if that’s what you decide to do).

Hopefully, this is a decision you’ll have to make in your own business, soon. Click Play at the top of the page!

Show Links

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MBA1824 Ecommerce Product Pricing 101 Jul 06, 2021

e-Commerce is different.

The model is different. The math is different. So when it comes to figuring out your prices, you have to take what makes e-commerce special into account. Fortunately, Omar has some experience in that, having run a successful online clothing business.

Today, he shares the insights he discovered.

This is one of those “I wish I had known this when I started” episodes. From calculating overhead to understanding your market, e-commerce is a totally different animal from brick & mortar businesses or digital products.

Learn what factors you need to consider when setting your prices, and the most surprising thing Omar learned about what people are willing to pay. Click Play at the top of the page!

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MBA1823 Guest Teacher – Lisa Gralnek – How to Integrate Values for Business Growth and Transformation Jul 05, 2021

Values: they’re not just for HR documents and mission statements.

For your company to really be shaped by your values, you have to live them. And it’s not only a moral decision; values-driven decisions are great for business — as companies big and small are realizing.

So how can you put values first?

Today, special guest Lisa Gralnek is here with a detailed lesson on the impact of values, and why they need to be (much) more than an afterthought. Before launching her own values-based consultancy, Lisa helped major corporations integrate values into their own business models.

By committing to honoring your values sincerely and consistently, you create brand loyalty, employee motivation, and ultimately profit. Hear how it’s done, from a specialist — Click Play at the top of the page!

Show Links

LVG & Co.

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MBA1822 Is Wordpress Still The Best Option for Your Website? + Free Ride Friday Jul 02, 2021

WordPress is king. Or is it?

We are huge, serious WordPress loyalists. Our websites run on WordPress. Our host, Omar, basically built all of his businesses on WordPress. But what was true several years ago might not be true today.

While WordPress is as awesome as ever, it’s not the only game in town.

When it comes to website design and management, other options have come along. And some of them are better for certain types of businesses. As an entrepreneur, you have to do what works for you, your goals, and your talents.

…and it might not be good ol’ WordPress.

Today, we share what we love about WordPress, and what newer companies are doing differently. For some websites, a WordPress alternative may actually be the best move. Let’s discuss the details — Click Play at the top of the page!

Show Links

WordPress

Ghost

Oxygen

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MBA1821 Get Used to Getting Punched in the Face Jul 01, 2021

Not literally, of course.

It’s one of the most important lessons a life of entrepreneurship has taught us: resilience. Disappointments, failures, injustices, and a thousand other blows will come. It’s just the price of doing business.

That’s not a bad thing.

Today, Omar explains how he developed resilience, and why setbacks are something he treasures. We’ll discuss what “punches” to expect, how to cope with them, and even how to value them.

A healthy attitude towards your setbacks might be one of the best tools you can develop as an entrepreneur. Ultimately, the ability to take a punch might be your best weapon!

Click Play at the top of the page!

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MBA1820 Q&A Wednesday: Is it better to promote within or make an outside hire? Jun 30, 2021

It’s a decision most small businesses will have to make, eventually.

Your small team is full of people you trust, who know your product and your customers. But are they qualified to lead? When it’s time to make important hires, should you look for the best you can find, or use the best you already have?

There are pros and cons to both.

It’s Q&A Wednesday, and we’re helping one listener who’s ready to make their first managerial hire. We’ll discuss the advantages and disadvantages of each approach, and share our own experience with the exact same decision.

Get ready for a pivotal moment in your business’s growth. Click Play at the top of the page!

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MBA1819 The #1 Marketing Mistake Business Owners Make Jun 29, 2021

There’s a single, simple mistake too many entrepreneurs make when it comes to their marketing.

It might be killing your business. The good news? Avoiding it takes some time and effort, but it’s very, very doable. And it’s beyond worth the effort. We’ve seen countless people make this error. We used to make it ourselves.

But once we stopped doing it, everything changed for the better. So what is it?

You’ll have to tune in to find out. Today, we discuss what this mistake is, share our experience in making it (and stopping), and offer ways to get your marketing on track.

See if you’re doing the one thing that’s holding so many businesses back. Click Play at the top of the page!

Show Links

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MBA1818 Guest Teacher – Susan Drumm – How to Develop Your Leadership with the Enneagram Jun 28, 2021

If you don’t understand your team, you can’t lead them.

The Enneagram is an advanced system for leadership and team cohesion, using 9 personality types. By identifying everyone’s type — including yours — you can build a better, more mutually supportive team.

…and it’s not too hard to apply.

Today, CEO, advisor, and coach Susan Drumm is here to explain the Enneagram framework, and how you can use it. She’ll discuss why it’s the most effective system of its kind, and offer resources for you to learn more.

Get a basic understanding of this powerful system, and see if it can help make you the best leader you can be. Click Play at the top of the page!

Show Links

EER Tools

Enneagram Applied

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MBA1817 Do You Need To Offer Discounts? + Free Ride Friday Jun 25, 2021

Is there any way out of offering discounts?

It’s one of the oldest sales tricks in the books. At some point, almost every business decides that it’s worth losing a little revenue to gain some customers. But how do you ensure a good return on that investment?

And is there a better way to bring in business?

Today, we discuss when and where discounts work best — and worst. We’ll explore how to be more strategic about your discounts, and why (depending on the business) they’re not always the best option.

It’s smart to question the accepted wisdom, especially when it might protect your profitability. Tune in, and take a hard look at the discount sales model. You might decide there alternatives that work better for you.

Click Play at the top of the page!

Show Links

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MBA1816 What I Didn’t Know About My Customers Jun 24, 2021

How do you know what your customers really want?

Without regular, open conversations with clients, you could be missing something crucial. That’s what happened to us, as we found out during a recent round of user interviews for our software company, WebinarNinja.

…and what we discovered wasn’t just important for our business alone.

The simple fact that these interviews produced huge revelations should inspire all founders to hop on some calls! Tune in, and hear what was so important, yet had slipped under our radar. Then ask yourself: what don’t I know?

Learn the value of customer interviews, how to execute them, and why a great entrepreneur makes time to really listen. Click Play at the top of the page!

Show Links

Profit First by Mike Michalowicz

Spoke

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MBA1815 Q&A Wednesday: How do I know If there is a market for my product? Jun 23, 2021

Will it sell?

It’s the first scary question entrepreneurs have to ask. Just because you think it’s a great idea doesn’t guarantee there’s a market for your product or service. So how can you find out?

How can you get an accurate sense of whether your business will make it?

It’s Q&A Wednesday, and we’re helping an aspiring entrepreneur figure out if anybody actually wants what they’re planning to sell. With a few low-budget tools and strategies, this episode will walk you through a few smart ways to test the waters.

It’s always smartest to build the audience first, and then the product!

Learn some fairly easy ways to find your customers in advance, so you can build your business with confidence. Click Play at the top of the page!

Show Links

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MBA1814 Should You Pay Monthly or Annually for Software? Jun 22, 2021

No matter what kind of business you run, you’ll need software tools to maintain your online presence. The question is: what’s the best way to pay for them?

You might be tempted to think that anytime you can afford to pay annually, you should. It saves money in the long run, right?

But in our experience, some software is better paid for on a monthly basis — even when your budget allows otherwise. Today, we explain what kinds of software are best for each payment schedule, and why.

With examples from our business and others, we’ll explore how to make the smartest decisions around various SaaS products for business. Take a more nuanced approach with your operating expenses, and stay leaner, longer. Click Play at the top of the page!

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MBA1813 Must Read: Profit First by Mike Michalowicz Jun 21, 2021

What is “profit?”

If you think you know, you might be looking at it all wrong.

It sounds out there, but Profit First by Mike Michalowicz makes a compelling case for a totally new outlook on profit. And after reading it, we can’t see profit the same way ever again.Two applications for bodybuilding to install on your smartphone bharat serums 4 muscle exercises for how to get fat fast.

In this Must-Read book review, we explain the radically different approach championed by Michalowicz, and why it can work for you.

Tune in and hear why the typical way of understanding profit is limiting, even detrimental to the growth of your business. Learn what common modes of thinking are holding you back. Open your mind to a unique perspective — it just might alter the way you do business.

Find out why this book is so different, and so highly recommended by entrepreneurs. Click Play at the top of the page!

Show Links

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MBA1812 How Much Money Do You Need To Quit Your Job? + Free Ride Friday Jun 18, 2021

Can you really make it on your own?

It’s the first (and maybe most important) question aspiring entrepreneurs ask. What do the numbers need to look like to (safely) leave the 9 to 5?

How can you transition out of your job, with enough runway and cushion to have a real chance at success?

Today, we do the math.

Becoming an entrepreneur isn’t about taking a massive risk. It’s about mitigating risk! Even if you’re nowhere near financially ready to leave your job, there are things you can do right now to pave the way for your future business.

Hear how our host, Omar, quit his well-established job as a teacher, and how you can get ready to make your big move. Click Play at the top of the page!

Show Links

The Freemium Manifesto

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MBA1811 How To Manage Rising Customer Acquisition Costs Jun 17, 2021

Yes, you have to spend money to make money. But if you’re not careful, you’ll spend more than it’s worth.

Staying lean and profitable is getting tougher. The cost of digital ads is rising steadily, as social media platforms take advantage of their unique position. But there are ways to get customers without draining your marketing budget!

Today, we show you how.

Using our own business as an example, we’ll explain how to nurture and convert leads with a few creative, lower-cost strategies. By getting the math right, you can set your business up for greater profit, sooner. Click Play at the top of the page!

Show Links

Google Optimize

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MBA1810 Q&A Wednesday: Am I spending too much on tools and software? Jun 16, 2021

Take a close look at your bills. Are you really using everything you’re paying for?

It’s Q&A Wednesday, and we’ve got a listener with a common worry: that money is being wasted on redundant or unnecessary software. Over time, the products (and the costs) can add up!

Today, we clean house.

That doesn’t necessarily mean canceling. Sometimes, the smartest move is to utilize a given software differently, so you get your money’s worth. You might be surprised how much value you have laying around!

Get a handle on your monthly expenses, and get the most out of existing tools. Click Play at the top of the page!

Show Links

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MBA1809 5 Tips To Prepare To Step Away For a Break Jun 15, 2021

Vacations are investments. And you should never waste an investment.

Taking time off to recharge and reset your creative energy is absolutely essential. But too often, entrepreneurs can’t leave work behind long enough to truly recuperate.

Today, we fix that.

With our 5 tips, you can take an active approach to your vacation planning. By doing so, you can make sure that when you relax, you relax. No checking in, no worrying, no stressing! You’ll simply trust your team, and know that you’ll only hear from work if it’s (genuinely) necessary.

Head off burnout, and make sure that the time and money you invest in time off pays off. Click Play at the top of the page!

Show Links

Fireproof by Mike Morse

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MBA1808 Guest Teacher – Mike Morse – How to Take Your Business From Unpredictable to Wildly Profitable Jun 14, 2021

It’s time to run your business, rather than letting business run you.

Mike Morse is an attorney, consultant, and best-selling author. At one point, the unpredictability of business (and life) caused his dreams to go up in flames — literally. But from the ashes of tragedy rose a fresh, smarter approach to entrepreneurship.

Today, Mike is here to share some of that approach.

After a destructive experience opened the door to a different outlook, Mike developed a system for creating stability, reliable growth, and exponential profit. He eliminated all but the most essential and enjoyable work, and made his company fireproof.

Tune in as Mike offers a few specific ways you can fireproof your own business, with a strategic, systematic plan for multiplying your success. Click Play at the top of the page!

Show Links

Fireproof Performance

Personal Injury Lawyers

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MBA1807 Do You Need A Personal Assistant? + Free Ride Friday Jun 11, 2021

Should you get someone to help you with…life?

We always recommend executive assistants for your business. But what about the personal kind? Can having someone take the pressure off your day-to-day life create enough breathing room to help you succeed in business?

Is a personal assistant worth it? Or is it just an indulgence?

Today, we discuss a few people’s experience with getting basic life help (including our own). We explore the potential impact, cost/benefit ratio, and the place where your personal and business lives can intersect to support each other.

A personal assistant just might be right for you! One way to find out — Click Play at the top of the page!

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MBA1806 3 Habits That Will Change Your Business and Life Jun 10, 2021

We all know the power of habits. But which habits are most important? Which ones have the biggest impact on your overall life and business?

We believe it’s these 3.

Today, Omar names the 3 habits that are definitely, unquestionably worth the effort to develop. They’re the habits he credits with giving him health, success, and the grounding to pursue a fuller personal and professional life.

Can these habits do the same for you?

Some might surprise you; some you can guess. Some might change your life and business for the better — or not. But hearing the habits that worked for one person can help you figure out what’s most important for your own development.

Tune in, and find out what daily rituals lay the foundation for success — in Omar’s case, anyway. Click Play at the top of the page!

Show Links

The Miracle Morning by Hal Elrod

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MBA1805 Q&A Wednesday: Am I growing too slow? Jun 09, 2021

How much “growth” makes your company a success?

The truth is that the answer is different for every business. Depending on goals, funding, and a host of other variables, growth can mean everything — or very little.

It’s Q&A Wednesday, and we’re helping one listener figure out where to set the bar.

This listener started a small software business a few years ago, but they’re not sure if it’s progressing fast enough. But before we can answer that question, we have to establish a baseline.

In this episode, we discuss how. Get a handle on the metrics that matter, and how to create a balanced approach to your definition of success. Click Play at the top of the page!

Show Links

Anything You Want by Derek Sivers

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MBA1804 How to Wow Your Customers With Little Things Jun 07, 2021

When it comes to delighting customers (and making sure they remain customers), a little can go a long way!

Tiny gestures can have a huge impact on retention, churn, and word of mouth for your business. In this episode, we explore some of the best pound-for-pound investments you can make in customer relations.

The gestures are small, but the ROI adds up!

New and smaller companies can afford personal touches that don’t really scale well. For independent businesses, it’s a huge advantage. With examples from multiple industries, you’ll see what we mean.

Tune in, and learn how to make your brand memorable. Click Play at the top of the page!

Show Links

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MBA1803 Must Read: Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne Jun 07, 2021

Stop “competing,” at least in the old-fashioned sense.

That’s the main message of this incredible book. Blue Ocean Strategy is a deep dive into a whole new marketing philosophy that will completely change the way you look at business.

Or at least, it changed the way we look at business.

This fascinating book by W. Chan Kim and Renee A. Mauborgne upended our entrepreneurial mindset. In this Must-Read book review episode, we share its most powerful takeaways.

With examples from various businesses (and our own), we’ll unpack this drastically different way of looking at competition. Stop trying to beat others at their game, and discover yours. Click Play at the top of the page!

Show Links

Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne

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MBA1802 How to Motivate Your Remote Team + Free Ride Friday Jun 04, 2021

Some of us have had a remote team since ever. Some of us had to go remote when COVID struck. And some of us are gonna stay remote, even after the virus is in our rearview.

So how do you make remote work work, in the long term?

Today, we explain how to make sure your homebound employees are on the ball, all the time. It’s not about intimidation or keeping a digital eye on them. It’s about making sure they feel equally valued and challenged.

Specifically, we have 3 strategies you can implement right now.

Running a global remote team since our founding put us in a good position to offer some advice. Hear how we keep our team fired up, no matter where they are. Click Play at the top of the page!

Show Links

The Brain Audit by Sean D’Souza

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MBA1801 Is Your Product Unique Enough? Jun 03, 2021

Nothing’s really original. But that doesn’t mean your product can’t be unique.

In fact, it kinda has to be.

Today, we explain how to stand out from the competition, by narrowing your focus to being different in just one way. Whatever your product is, it’s ok if it’s not to be the only one on the market. But it has to be better than anything else at something.

Just one thing.

Learn how to find the one thing your product does like no other. There’s a whole Internet full of competitors out there, so define your unique selling proposition with an emphasis on “unique.” Click Play at the top of the page!

Show Links

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MBA1800 Q&A Wednesday: Do I need a website if I don’t have a product yet? Jun 02, 2021

Does every business need a website?

Spoiler alert: YES.

It’s Q&A Wednesday, and we’re helping one listener decide whether to take their business from social media to their own corner of the Internet. While this entrepreneur is making a few bucks selling on social, it’s time to move on.

The good news? Creating a business website has never been easier.

In this listener’s case, it’s time to build an e-commerce site. We’ll discuss why it’s the right move, how to do it, and what tools and resources are best.

Social media is a great place to start a business. That said, it’s a terrible place to run one! Learn why you need a website, and the easiest ways to create one. Click Play at the top of the page!

Show Links

SquareSpace

Start Your First Online Business (Audio Course)

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MBA1799 Let’s Talk About Diversity and Your Business Jun 01, 2021

Put aside the politics. Let’s talk business.

Ensuring diversity isn’t just a moral imperative or an obligation to society. It’s a smart move that a true entrepreneur sees the financial value of. It’s an investment in your company’s long-term future.

It’s a strategy!

Today, we discuss how diversity improves your bottom line. By avoiding a monoculture, you create a business that can engage more people. By inviting different perspectives, you find ways to win that conformist companies can’t even see.

Learn how to embrace diversity, and use it to your business’s advantage. Click Play at the top of the page!

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MBA1798 Guest Teacher – Vince Perri – How To Prepare For A Natural Disaster To Your Office May 31, 2021

As COVID taught us, you have to expect the (completely) unexpected.

That includes all kinds of disasters, including the natural kind.

Today, public adjuster Vince Perri is here to explain exactly how to prepare for the worst. Floods, tornadoes, earthquakes, hurricanes and more don’t schedule themselves into your calendar. You have to take action now, before they happen.

Fortunately, the guy who gets insurance companies to rebuild businesses hurt by disaster knows a thing or two about that.

If you have a brick & mortar business, an office or retail space, or even a home office, this is information you need. By taking a few steps in advance, you can recover from a natural disaster easier, faster, and more completely.

Put your business in a position to weather the storm. Click Play at the top of the page!

Show Links

Commercial Claims Advocate

Commercial Claims Advocate on YouTube

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MBA1797 How to Build an Audience P2 + Free Ride Friday May 28, 2021

What are you feeding your audience?

It’s Part 2 of our series on building a (strong) audience, a lesson in putting together the most important asset a business can have. In this episode, we focus on the milkshake that brings all the boys to the yard: your content.

Specifically, we discuss the 3 most powerful mediums you can use to reach your audience.

With specific advice and examples from our experience, we’ll explain how to find the platform for you, and get the most out of it. By focusing on a long-term, consistent strategy of content production, you won’t just “get your name out there.” You’ll create potential lifetime customers.

Hear how it’s done — Click Play at the top of the page!

Show Links

1,000 True Fans (Kevin Kinkead)

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MBA1796 How to Build an Audience P1 May 27, 2021

Nothing is more important than your audience.

It’s your Number One business asset. Your product can change; your entire business can change. But if you have a strong audience, they’ll follow you from venture to venture, even through ups and downs.

So how do you build one?

Today, we kick off a 2-part series on cultivating your audience — emphasis on “your.” While it might be tempting to go for the biggest audience, you don’t want broad appeal. You want to hone in on the people who’ll stick with you for the long term.

Learn how, and start building the one thing that will always make your business possible. Click Play at the top of the page!

Show Links

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MBA1795 Q&A Wednesday: How Do I Manage Inventory For My Small E-Commerce Store? May 26, 2021

How much can you sell out of your garage?

Quite a bit, turns out. Even better, you can move on to bigger (but surprisingly affordable) warehousing sooner than you might think.

It’s Q&A Wednesday, and we’re helping one listener learn how to handle e-commerce inventory management — from scratch. When you sell physical products, it gets harder to keep track of what you have to ship out as the business grows. Scalability becomes a question mark.

But with a little strategy (and one app we really love), you can make it much easier.

Tune in as Omar shares his own experience in the industry, and catch a lesson in some of the most important basics of e-commerce. Click Play at the top of the page!

Show Links

Just Go Grind Newsletter

ShipBob

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MBA1794 Is Passive Income a Real Thing? May 25, 2021

Make money while laying on the beach!

Or…not.

Roughly 17 billion entrepreneurs, coaches, and influencers promise “passive” income. You know, the “set it and forget” kind where you build an asset, then sit back and watch the money roll in. Forever.

If that sounds like horse puckey, it is.

In this episode, we explore what “passive” income really means, and how to realistically generate the most profit with less daily effort. We’ll bust myths, and discuss what it really takes to keep a revenue stream healthy, year after year.

The good news? You can work smarter instead of harder. You just have to set realistic expectations. Click Play at the top of the page!

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MBA1793 Guest Teacher – Justin Gordon – How to Build an Effective and Efficient Content Marketing Flywheel May 24, 2021

You’ve heard of the marketing “funnel.” Now, welcome to the flywheel.

Content marketing works — but only if you know how to leverage content effectively. One of the best ways to do so (that people often don’t realize) is to leverage it more than once.

Justin Gordon of the Just Go Grind Podcast is here to explain how it’s done.

In today’s special guest lesson, Justin explains the flywheel concept and how to use it. With specific examples and actionable steps, Justin will show you how to generate more leads with less content — flywheel-style.

Tune in, and get more from your blog, podcast, or other marketing assets. Click Play at the top of the page!

Show Links

Just Go Grind

Meet Edgar

repurpose.io

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MBA1792 Why You Don’t Need To Love What You Do + Free Ride Friday May 21, 2021

“Do what you love and you’ll never work a day.”

True — but you also won’t make very much.

Following “passion” and doing only what your heart desires is a luxury, not a business plan. Most of us need to make a living, and that means doing things you would never do if it weren’t profitable. Getting comfortable with this fact is crucial to your success.

Today, we destroy the myth of “doing what you love.”

You can be challenged, fulfilled, and happy doing plain-old business. You can live a life of joy that also involves pain-in-the-butt chores and tedious tasks. You can love your business enough for it to be worth the hustle. But hustle you must.

Let’s reframe our view of entrepreneurship. Click Play at the top of the page!

Show Links

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MBA1791 Creating a Business To Be Sold One Day May 20, 2021

Let’s call it the business-flipping model.

Some entrepreneurs search for the one business they can devote a whole career to. Some seek a way to monetize a passion or interest. But others are in the business of building businesses — and selling them off.

Creating businesses for sale is a great way to make a living or fund other ventures. But it requires a different approach.

If you plan to cash out in just a few years, you have to put certain elements in place from Day One. Today, we discuss how to modify a business-building strategy to make the company more sellable, sooner.

Business-flipping is a great way to explore different industries, or simply enjoy the craft of entrepreneurship. It can even be a great way to fund your “real” business, the one you’ll stick with for a lifetime.

Learn how it’s done. Click Play at the top of the page!

Show Links

MBA1741 The Perfect First Business

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MBA1790 Q&A Wednesday: How do I get my first customer? May 19, 2021

This one’s for the noobs.

Let’s start at Square One: your very first customer. It’s the first big hump for new entrepreneurs, the line you cross to become an actual independent business person. So how do you get there? What’s the best route from zero to one?

Hint: it’s not advertising.

It’s Q&A Wednesday, and we’re helping one listener make their very first sale. We’ll share a few strategies that can help even a completely unknown brand find its footing and create momentum.

No list, no leads, no problem! Every business starts from scratch. Find out how to get the ball rolling — Click Play at the top of the page!

Show Links

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MBA1789 How To Make Any Goal Easier To Achieve May 18, 2021

Lose weight. Read more. Play the violin. Build your own business.

There’s a single, universal trick for achieving most goals. It’s the secret to accomplishing whatever you want, in any area of life. From personal to professional goals, there’s one thing you can always do to increase your chances of success — by a lot.

This isn’t a magical solution. In fact, it’s not really a “secret” at all.

There’s no incantations or “manifesting” involved. It’s just a simple technique that most people don’t consider. It’s one of those solutions that’s easy to miss, but makes perfect sense when you try it.

Have we teased it enough yet?

Tune in and hear about this essential hack. Sometimes the best, most obvious solutions are the ones we never think of. Click Play at the top of the page!

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MBA1788 Guest Teacher – Michael Redman – How to Leverage the Power of a Super Niche May 17, 2021

You’ve probably heard you should “niche down.” Well, today’s special guest wants you to niche down even further!

Author, speaker, and consultant Michael Redman is here to introduce us to the “super niche.” It’s a market so small and specified that — counterintuitively — it’s worth its weight in gold.

So how do you find yours?

Join Michael as he explains how to identify and serve a niche-within-a-niche market. With low (or no) competition, ultra-niche services can be incredibly valuable to the people who need them. It’s all about taking the time to figure out who isn’t being served, and becoming their hero.

Whether you say “neesh” or “nich,” there’s an opportunity out there no one else is taking. Why not you? Click Play at the top of the page!

Show Links

Half a bubble out

Fulfilled by Kathryn and Michael Redman

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MBA1787 Networking for Introverts + Free Ride Friday May 14, 2021

Introverts have to network too.

Fortunately, there are plenty of introvert-friendly ways to do it! Even if you’re not a showperson, even if the thought of “networking” makes you cringe, there is a way to make connections.

Best of all? You don’t have to wander *too* far out of your comfort zone.

Today, we share a few ways to network that don’t feel forced, fake, or otherwise unnatural. Introversion doesn’t have to hold you back socially or professionally. You simply have to work with what you’ve got — and what you’ve got is more than adequate.

Click Play at the top of the page!

Show Links

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MBA1786 3 Tips That Will Massively Improve Your Sales Webinars May 13, 2021

Webinars can be the best sales asset in your business. But if they’re not working, it’s time to tweak your ‘nique!

As the co-founder of WebinarNinja, Omar has hosted hundreds of webinars. He’s attended hundreds more. Over the years, he’s learned what works, what doesn’t, and how to optimize your presentation for results.

Today, he shares the 3 most important things to get right.

By nailing these 3 key aspects, you can create conversion rates that fuel strong, steady growth for your business. With a little understanding of what your audience responds to, you can take full advantage of the unique power webinars have.

Show people who you are and what your brand is about. Make connections, and make sales. Click Play at the top of the page!

Show Links

Dell Technologies Small Business Podference

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MBA1785 How To Build a Software That Scales – Brought To You by Dell May 12, 2021

Starting a SaaS business? Plan for success.

Decisions you make early on can limit or expand your company’s potential. To give your software the best chance at the biggest market share, you have to create the space to grow!

Today, we explain how.

When we started our own software business, we did a few things right from Day One. We also did a few things really, really wrong (and paid the price later). If you’re getting ready to launch, let our experience be your guide!

In this episode, we share the highs and lows we experienced in the early days of our company, WebinarNinja. We’ll recommend the best tools, and share 3 specific tactics that are super-crucial in your company’s infancy.

Today’s lesson is part of Dell Technologies’ Small Business Podference, a specially curated collection of the best advice for entrepreneurs. Be sure to check out the other entries at delltechnologiespodference.com

Start small to go big — Click Play at the top of the page!

Show Links

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MBA1784 Guest Teacher – Jon Levy – How to Quickly Earn Trust May 11, 2021

The best way to be an influencer? Earn the trust of the influential.

Making a good name for yourself starts with trust. But too many people (and brands) try to earn trust in ways that are superficial, or too focused on demonstrating their value.

Today’s guest teacher, Jon Levy, believes there’s a better way.

It’s less about proving yourself, and more about making meaningful connections. And surprisingly, what others can do for you is just as important as what you can do for them.

It’s all part of the real psychology of trust.

Jon Levy is a behavioral scientist, speaker, and author of The 2 AM Principle and You’re Invited. With an analytical, but boundless approach, Jon helps people radically redefine the possible.

Tune in, and learn what it really takes to make deep connections, earn trust, and become influential. Click Play at the top of the page!

Show Links

Influencers

You’re Invited by Jon Levy

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MBA1783 Q&A Monday: Does Online Event Sponsorship Work? May 10, 2021

Has your company been asked to sponsor an online event?

Once your business has a certain reach, online event planners will notice. They’ll come to you with offers to sponsor an online conference, seminar, or other event — and promise serious brand exposure for you.

Is it really a good investment?

It’s Q&A Wednesday Monday, and we’re talking to a listener who’s considering it. Our companies have sponsored multiple events, both online and in-person, so we know how promising it can seem.

We also know what makes it truly worth your money.

We’ll discuss what makes a worthwhile sponsorship package, what to expect, and what to insist on. If you play your cards right, sponsoring an online event can be a huge opportunity.

Learn how to make the most of that opportunity — Click Play at the top of the page!

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MBA1782 How To Change Direction & Get Big Results + Free Ride Friday May 07, 2021

No matter how well your small business grows, it will stop. Not permanently, but definitely.

You could be growing steadily for years before it happens, but it will happen. It’s happened to us. It happens to everyone! For whatever reason, the needles just stop moving, and nothing you try seems to work.

But there’s always a way forward.

Today, we explore what to do when your business is just stuck. When the usual fixes don’t get you out of a slump, it’s time to consider more drastic measures. These are the scary things, the things it takes courage to try.

But you’ve got courage — you’re an entrepreneur!

These aren’t minor adjustments. They’re bold course corrections, made necessary by the reality of business. There are always ups and downs; you’ve just gotta ride the waves. Click Play at the top of the page!

Show Links

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MBA1781 Should You Outsource Customer Support May 06, 2021

As your business scales, you’ll need more customer support. There are companies out there that can handle it for you.

Easy, right?

Just pay a fee, and let someone else answer questions, troubleshoot, and otherwise deal with your customers for you. But is it a good idea? By outsourcing support, do you give up something besides the workload?

We approach this issue a little differently in our company.

Today, we discuss the up-and-downsides of farming out your support. We’ll explain why some companies need to do this, what they get out of it, and what they lose. We’ll also share our own approach to support, and why it’s been so crucial to the success of our business.

Listen in, and decide what’s best for you. Click play at the top of the page!

Show Links

How to Work From Home Without Losing Your Sh*t

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MBA1780 Q&A Wednesday: I hate working from home. Any tips? May 05, 2021

Are you tired of working from home?

It’s not just you. While it seemed great at first (and there are lots of upsides), it can get old. That’s even more true if you don’t actively design a WFH lifestyle that maintains clear boundaries.

It’s Q&A Wednesday, and we’re helping one listener cope with the distractions.

It’s all there: your TV, your couch, your bed, and the rest. For many, productivity is dropping fast. How do you stay on task? More importantly, how do you keep work from invading your home life?

We’ve been remote since before COVID. In our years on the job, we’ve learned from experience exactly how to get business handled, and still be able to turn off “work mode” at day’s end.

Learn how it’s done, because even after COVID, remote work isn’t going anywhere. Click play at the top of the page!

Show Links

Newsfeed Eradicator

My $550k Side Hustle: An Online Business from Idea to Exit

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MBA1779 How to Validate Your Next Idea May 04, 2021

Is your business idea…any good?

If the answer is “no,” you don’t want to find out the hard way! That’s why validation is one of the most important steps you can take before investing too much into a product or service.

A business isn’t just a hobby or a passion. It has to be profitable to be sustainable.

Today, we explain how to do just enough market research pre-launch to make your next idea a safer bet. You can do this efficiently, effectively, and at a modest cost. The intel is worth it!

Figure out which ideas stand out with the highest probability of success. You can apply this formula to entire businesses, products, or even just updates.

Click play at the top of the page!

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MBA1778 Guest Interview – Michelle Brownstein – Financial Tips for Every Entrepreneur To Action Right Now May 03, 2021

Let’s get your financial house in order!

Today’s episode is a very special one. Omar sat down for a chat with Michelle Brownstein, a Certified Financial Planner from Personal Capital. Together, Omar and Michelle discuss the big financial questions every entrepreneur needs to answer:

How do you prepare for financial downturns and personal emergencies?

How do you set yourself up for retirement?

What about taxes?

…and more! This is a crash course in personal financial management for entrepreneurs.

Too many entrepreneurs devote all their time and energy to their passion, their product, their service. But we all need to make the time for creating and executing our financial strategy.

Whether you want to corner the market, retire young, or simply earn a living, it’s all about smart financial planning.

Tune in, learn these crucial lessons, and start to look at your big financial picture. Click play at the top of the page!

Show Links

Personal Capital

This communication is sponsored and all data are for informational purposes only. You should not rely on this information as the primary basis of your investment, financial, or tax planning decisions. You should consult your legal or tax professional regarding your specific situation.

Advisory services are offered for a fee by Personal Capital Advisors Corporation (“PCAC”), a registered investment adviser with the Securities and Exchange Commission. Registration does not imply a certain level of skill or training. Investing involves risk. Past performance is not indicative of future returns. You may lose money. PCAC is a wholly owned subsidiary of Personal Capital Corporation (“PCC”), an Empower company. PCC is a wholly owned subsidiary of Empower Holdings, LLC. © 2021 Personal Capital Corporation. All rights reserved.

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[Bonus Episode] From The Side Hustle Show: My $550k Side Hustle: An Online Business from Idea to Exit Apr 30, 2021

How far can a side hustle take you?

Pretty far, apparently. Nick Loper started building a business on the side, ultimately earning $550,000 in total revenue. That number includes the sale of the business, once it became valuable enough.

How did he do it?

Today, we take a break from our usual programming to bring you an extended interview with Nick Loper on The Side Hustle Show. He’ll tell the incredible story of how he created and grew his half-million-dollar side business, and why he chose to sell it.

Talk about inspiring!

The Side Hustle Show offers stories, advice, and guidance for part-time entrepreneurs. Whether you’re just bringing in extra income, or plotting your escape from the 9 to 5, it’s a valuable source of (actionable) information.

Tune in as Loper gives you the details on what it took to succeed, from conception to buyout. Use his and other stories on The Side Hustle Show to create your own blueprint for success — while holding down your day job. Click Play at the top of the page!

Show Links

The Side Hustle Show with Nick Loper

How to Start A Side Hustle Blog (Video Course)

Do You Even Blog?

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MBA1777 Why Low-Priced Products Are the Best Lead Generators + Free Ride Friday Apr 30, 2021

It’s the sale before the sale.

When most of us think lead generation, we think freebies. Marketing content, free trials, free plans, etc. But what if that’s not the best way to create customers? What if making people pay their way into your funnel works out better?

It just might.

Today, we explain how getting someone to reach into their pocket is an excellent way to qualify them as a lead. Granted, freebies generate more leads —but starter products generate better leads!

We’ll discuss how to implement this strategy, and offer a few examples of initial low-cost products that work. Bring in the leads with the most potential — Click play at the top of the page!

Show Links

How to Get (Good) Clients to Coach Online

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MBA1776 Upgrade Your Blog To a Money Making Machine Apr 29, 2021

Your blog isn’t only for marketing.

Or it doesn’t have to be, anyway.

For a little supplemental income, you can convert your blog into a revenue-generator. It doesn’t take a ton of time or resources, and it won’t affect your marketing. But it works!

Today, we share a few ways to pull this off.

With some relatively simple options, you can earn more money from the traffic you’re already getting. Boost revenue and make faster progress in your business – without disrupting your long-term branding. It’s easier than you think!

Hear the different ways to do this, and see if any work for you. Click play at the top of the page!

Show Links

MoneyLab

$100 MBA Resources

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MBA1775 Q&A Wednesday: I have many courses but none of them sell. Help! Apr 28, 2021

What makes people buy knowledge?

A course or other training-based product is different. It’s not like selling a T-shirt or car. To sell guidance, you need a reliable system for finding the people who need it, and earning their trust.

It’s Q&A Wednesday, and we’re helping one listener do just that.

This listener has multiple courses available through their website. Unfortunately, none of them are taking off. Today, we share a marketing and conversion formula based on a simple sales rule that too many “infoprenuers” forget.

Hear our simplified marketing & sales plan, and see if it brings more clients to your next course. Click play at the top of the page!

Show Links

Game Changer by Michael Solomon and Rishon Blumberg

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MBA1774 Why Money Will Solve Your Problems & How to Get It Apr 27, 2021

Money is everything.

It’s not superficial to admit this. If you don’t have enough money, you can’t even start to work on fixing other problems. And one way or another, all your problems cost money to fix.

This is reality, not materialism.

That includes the most un-material things: health, emotional and mental well-being, and spirituality. It all takes money. So how can you ensure you have enough, but also have a healthy relationship with money?

Today, we explain why and how to prioritize money in your life without feeling greedy. Learn how to look after your financial health, so you can create the right conditions for all your other “healths.” Click play at the top of the page!

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MBA1773 Guest Teacher – Michael Solomon – How To Optimize Yourself & Team Apr 26, 2021

Are you your best?

Is your team their best?

We understand: “Best” can be tough to define. Fortunately, we’ve got an expert in personal improvement and optimization: Michael Solomon. He’s here with a lesson on how to reach your highest potential — and get your team there, too.

Hint: it’s all about quality feedback.

As Solomon explains, everyone needs reliable, honest feedback to reach peak performance. Rather than groping blindly for what “feels like” better, making smart investments of time and money creates the best results.

Learn how to be a better mentor, ment-ee, and overall leader. Click play at the top of the page!

Show Links

Email Michael Solomon

10X Management

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MBA1772 How Much Time Off Should You Give Your Team? + Free Ride Friday Apr 23, 2021

Let’s be clear: time off is an investment in your team.

When people don’t have enough downtime, their work reaches a point of diminishing returns. But how do you know what’s “enough?” And how can you track and manage off-time for the whole team?

We have some experience with this.

With a remote team of dozens spread across four continents, we know how tricky it can be. You have to let your people rest, but you have to keep the machinery running. It’s not always easy.

Today, we share our system for determining and delivering fair R&R for everyone. It’s worth getting right, to get the most out of your team. Click play at the top of the page!

Show Links

Handel Group Life Coaching

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MBA1771 3 Automated Ways To Get Customer Feedback Apr 22, 2021

You need feedback.

It’s the only way to measure customer satisfaction and improve your product. If you’re not asking how you’re doing, you can expect trouble down the road.

But it takes so much time….

It doesn’t have to! Today, we share a few ways you can gather the data you need without sucking up too many hours. With the right systems in place, you can keep fresh, valuable feedback coming in every month.

You can let this feedback inform your product development and support. And you should! When you tap into what customers want, you can always find a way to win. Click play at the top of the page!

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MBA1770 Q&A Wednesday: Should I start my software company without a co-founder? Apr 21, 2021

Can non-tech people run successful tech startups?

It’s a common question. As co-founder of a SaaS business, our host Omar is a pretty good example of what non-techies can do in the software game.

But he’s not doing it alone, of course.

It’s Q&A Wednesday, and we’re helping one listener who’s got the basics in place. There’s a software product, a solid group of beta testers, and experience in business.

But he’s just not sure if he can scale without an expert co-founder.

Tune in as we discuss the ups and downs of running a software company with only average engineering chops. We’ll explain why it can work, what can go wrong, and what you’ll need.

Learn from our experience with this exact question. Click play at the top of the page!

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MBA1769 Will In-Person Events Still Be Viable in 2021 and Beyond? Apr 20, 2021

Do we need to rethink in-person events?

Will marketing and networking move permanently online? While COVID is increasingly closer to under control, it’s not quite over. Vaccines are out, but everything is still far from “normal.”

Will people ever feel safe enough to gather again? Can we do so responsibly?

Today, we discuss what live events might look like going forward. If you’re making plans to meet real people in real life to advance your business, tune in. Things may look a little different for a long time to come — but that’s not always a bad thing.

Let’s look ahead. Click play at the top of the page!

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MBA1768 Guest Teacher – Laurie Gerber – How to Build Personal Integrity Apr 19, 2021

Trouble following through?

Laurie Gerber believes that success in business, life, and relationships has a common factor: personal integrity. It’s what allows you to show up for yourself, to hit the goals you set. To keep your promises to…you!

From there, you can be just as reliable for others.

Today, Gerber shares what makes us accountable to ourselves. By focusing on this specific version of integrity, you can unleash your true potential. It’s not just about winning, but about greater happiness and satisfaction.

Learn how to be truly true to you. Click play at the top of the page!

Show Links

Inner U Life use code $100MBA75

Current Reality Quiz

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MBA1767 Should You Run Multiple Businesses at The Same Time + Free Ride Friday Apr 16, 2021

Why stop at just one business?

We run two: The $100 MBA, and our software company, WebinarNinja. In our experience, that comes with some ups and downs. Naturally, it takes more time and resources to run more than one operation. But multiple businesses can support each other!

The key is to define your goals.

Today, we discuss what to do with all that entrepreneurial energy. By picking and choosing projects and experiments that work in conjunction with existing businesses, it can be well worth the effort. Of course, you also need the right help.

Hear our story, and learn what it takes to create a multi-business ecosystem. Click play at the top of the page!

Show Links

The 100-Page Book by Mike Capuzzi

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MBA1766 3 Low Cost Ways to Improve Your Team Apr 15, 2021

Let’s keep the “lean” in your lean startup.

One of the best ways to grow your business is to get the most out of every team member. But you don’t do it by demanding harder work; you do it by empowering employees to do their best work.

And it doesn’t have to cost much.

Today, we’ll share the most low-cost, high-impact ways we’ve helped our team members up their game. With a few smart moves, you can make a relatively small investment in your team with a huge return.

It won’t just benefit your business — your employees will feel more valued, skilled, and supported. Click play at the top of the page!

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MBA1765 Q&A Wednesday: I need to make some layoffs. Any advice? Apr 14, 2021

No one likes losing team members.

Sometimes it’s the only way to save the business. But before you let the ax fall, consider a few alternatives. That way, if you have to let someone go, you’ll both know it was truly the last resort.

It’s Q&A Wednesday, and we’re helping one listener do just that.

Many businesses were hit hard in the last year. The good news is that if your troubles are temporary, your layoffs might be, too. Join us as we discuss the options, and how to handle the worst case in a way that doesn’t leave hard feelings.

Tough times: they’re part of entrepreneurship. But you can handle them, and so can your team. Click play at the top of the page!

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MBA1764 What Makes a Great Special Offer Apr 13, 2021

Why do people buy?

A reduced price or extra bonus can help, but things like that won’t drive sales by themselves. The key to a really attractive deal isn’t in the savings or product details — it’s in the psychology behind the offer.

You’ll see what we mean.

Today, we lay out the key components of an effective special offer. By combining a few elements, you can create offers that boost the heck out of your sales, every time.

It’s all about getting out of your head, and into your audience’s. Learn how to use human behavior to your advantage, and earn more revenue when you need to. Click play at the top of the page!

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MBA1763 Must Read: The 100-Page Book by Mike Capuzzi Apr 12, 2021

You should write a book.

No really! You don’t have to be Hemingway or Tim Ferriss. Anyone with expertise and a story can share both. The key is to write the right kind of book. Not a novel, not a tell-all memoir, and not something to impress critics.

You want to write something with one purpose: marketing.

Today, we review The 100-Page Book: The Business Owner’s Guide to Self-Publishing a Short Customer Attraction Book. That’s right — just 100 pages, laser focused on simply establishing your credibility, not making the Times bestseller list.

This book made us wonder why we haven’t written a whole book ourselves. Tune in, and you might just ask yourself the same thing. Click play at the top of the page!

Show Links

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MBA1762 Why You Should Promise Less To Make More + Free Ride Friday Apr 09, 2021

Stop offering too much.

There’s an over-promising epidemic in marketing and sales today. Too many entrepreneurs try to get customers by promising the moon and stars. But even when your product or service can potentially deliver, can you really guarantee that outcome?

It’s time to focus on what’s deliverable.

Today, we discuss why promising less works better in the long run. It’s not about underselling yourself, or withholding. It’s about accurately managing expectations, delivering wins, and building trust.

The key is getting more specific than you think you need to be. Learn exactly what that means – Click play at the top of the page!

Show Links

reCalibrate Be99 Guiding Questions

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MBA1761 The Most Important Step In Sales Apr 08, 2021

Sales: most people think it’s really easy, or a mystical art.

It’s neither.

Great salesmanship is nothing more than understanding why people buy stuff. It’s effective application of a few key principles that pretty much always work.

But there’s one principle way too many people forget.

Today, we explain what it is, and how it works. Sales is our host Omar’s thing. From his childhood in his father’s car dealership, to his sales coaching today, Omar’s had years of study and practice.

In all that time, Omar’s noticed that this one particular tactic is missing from too many salespeople’s arsenal. Learn it for yourself, and see the impact on your sales. Click play at the top of the page!

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MBA1760 Q&A Wednesday: How often should I do 1:1’s with my employees? Apr 07, 2021

A real conversation goes a long way.

We’re not talking about performance reviews or team meetings. We’re talking about frank, one-on-one dialogues with each member of your team. They work wonders!

That’s why we do them in our business. But how often is often enough?

It’s Q&A Wednesday, and we’re helping one listener get closer to his employees. We’ll explain why you should establish a consistent schedule for 1:1’s, and how to conduct them.

This episode is especially clutch for remote teams. That said, these conversations are powerful tools for just about every business. Click play at the top of the page!

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MBA1759 How To Verify That You’re Doing The Right Things Apr 06, 2021

It can be hard to see how you’re doing.

Just keeping up with the day-to-day of running a business can take most of your time. Then you add experiments with different strategies for sales, marketing, team management, and more. What’s left over?

Where’s the time to analyze? Where’s the bandwidth for checking your progress?

We’ve got a shortcut. With one clever little tactic, you can get a clear, reliable picture of what you’re doing and whether it works. You can apply it to literally any aspect of your business.

Tune in, and hear how it works. Click play at the top of the page!

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MBA1758 Guest Teacher – Cheryl Lynn Mobley – How to Unlock Your Team’s Potential Apr 05, 2021

What’s your team capable of?

Many business leaders don’t know — not really. That’s when Cheryl Lynn Mobley steps in. She’s an expert in getting the most from a team by unleashing their true potential.

Today, she shares a few of her most important key principles.

By asking just a few crucial questions, you can discover the hidden power of your team, however big or small. You can boost communication, motivation, and productivity. With more cohesion and less micromanagement, you can find out what they’re really made of.

Get the most from your investment in your team. Click play at the top of the page!

Show Links

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MBA1757 My Favorite Tools For Professional Development + Free Ride Friday Apr 02, 2021

Be a better business person.

There’s so much self-improvement…stuff out there. Courses, coaches, programs of every sort. But as heavy consumers of game-upping content, we’ve discovered a few things. Sometimes, a few basics are all you need.

Today, we share the 3 most important ways to be a better you.

These are the tools that get the biggest result for the investment. Whether it’s your time, money, or effort, the ROI has to be worth it! That’s why these 3 things are essential. Start with these, and you’ll see more results, more quickly.

Become the best entrepreneur you can possibly be. Click play at the top of the page!

Show Links

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MBA1756 Why You Should Learn To Code Apr 01, 2021

Should you learn to read?

Almost no one would answer “no.” In most places, everyone can. It’s a fundamental skill that empowers you to do…anything! No matter the industry, it’s a must. People who can’t read are at an unfair disadvantage, regardless of their career.

That’s how we feel about coding.

Today, we discuss why everyone — not just developers — should learn coding. Even if you hire developers, even if you never write a line yourself, learn it! We’ll explain why and how, and why it doesn’t have to cost you a lot of time or money.

Empower yourself to be a better all-around business person with coding. Click play at the top of the page!

Show Links

Free Code Camp

Code Academy

Treehouse

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MBA1755 Q&A Wednesday: Has my business plateaued? What can I do? Mar 31, 2021

In business, you grow or you die.

That doesn’t mean endlessly increasing profit or market share. And it doesn’t mean never being happy or satisfied. It simply means making sure you’re always evolving and achieving your personal best.

Kinda like the gym — if you’re too comfortable, it’s not a good thing!

It’s Q&A Wednesday, and we’re helping one listener answer two questions: am I plateauing, and what can I do about it? We’ll help identify the problem, and offer concrete solutions for maintaining constant progress.

The key is getting a clear picture of where you are, and where you want to be next. Click play at the top of the page!

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MBA1754 How To Set Revenue Goals That Work Mar 30, 2021

How much do you need to bring in?

It seems like a pretty basic question for a business owner. But many entrepreneurs aren’t really sure how to answer it. Revenue – not profit – is a tricky subject. How much you need depends on a few key factors.

Surprisingly enough, bringing in more isn’t always the right move.

By putting revenue in a bigger context, you can identify realistic, effective goals. By understanding what revenue is really for, you can calculate how much you need.

Make a plan you can trust, and grow your business the right way. Click play at the top of the page!

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MBA1753 Guest Teacher – Peter Kozodoy – How To Use Brutal Strategic Honesty To Make Massive Changes In Your Life & Business Mar 29, 2021

Telling the truth seems easy, until you try it.

We like to think we’re straight shooters. Some of us even use “straight talk” and “brutal honesty” as an excuse to be a jerk. But are we really, truly telling it “like it is?”

Today’s guest teacher wants an honest answer.

As he explains it, honesty starts between your own ears. Peter Kozodoy is a well-known expert in business leadership. His premise? Using honesty to get a real handle on what you and the people in your life want. Then, bringing those (honest) goals into alignment.

It’s that simple, and it’s that difficult.

Tune in, and learn how to look in the mirror without deluding yourself, or anyone else. The results can change your business and your life. Click play at the top of the page!

Show Links

Honesty Quiz

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[Bonus Episode] From Real Good: The Six Degrees of Segregation with Yohuru Williams Mar 26, 2021

What did we learn during the pandemic?

The COVID-19 outbreak was an undeniable tragedy. But it also revealed other tragedies. As the disease swept through the nation, it hit some communities harder than others. It shed a harsh light on systemic inequality and historical disadvantage that left some less able to cope than their neighbors.

In other words, COVID revealed existing problems even as it caused new ones.

But the news isn’t all bad. Today, we share another episode Real Good, a podcast that highlights real-world action to improve lives.

In this episode, you’ll hear a discussion with Yohuru Williams, founder of the Racial Justice Initiative at the University of St. Thomas. In a powerful conversion about the role of race in education, Williams explains how cultural bias and inherited advantage leaves some Americans with less opportunity to thrive — and what we should do about it.

Tune in, be inspired, and dare to ask: what real good can we do? Click Play at the top of the page!

Show Links

Real Good podcast

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MBA1752 How To Sell More to Your Customers + Free Ride Friday Mar 26, 2021

Rookie move: only chasing new customers.

Pro move: investing in the customers you have.

Existing customers are a way better investment of marketing and sales resources than strangers. That’s not to say you shouldn’t bring new customers in. We’re just pointing out that on average, the fans you have are easier to convert again.

And again. And again.

You put so much time and resources into creating these leads. Why only sell to them once? Today, we discuss why you should reconfigure your model to factor in the trust you’ve already built by creating happy customers.

Leverage the good will you already earned – Click play at the top of the page!

Show Links

The Common Path to Uncommon Success by John Lee Dumas

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MBA1751 How to Handle Negative Reviews & Comments Online Mar 25, 2021

You will get complaints.

Everyone does. Even the best companies in the world do. Instead of trying to avoid the unavoidable, prepare for it! Whether it’s your own mistakes, haters hating, or just normal people having a bad day, it’s gonna happen.

What’s the right response? The professional response?

Today, we discuss how to handle bad reviews, flak on social media, and other forms of public shaming. We’ll explain how to respond, and why some complaints are actually great marketing opportunities.

Learn how to take a hit constructively. Click play at the top of the page!

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MBA1750 Q&A Wednesday: How do I get started with SEO? Mar 24, 2021

It’s SEO 101!

Search Engine Optimization can be intimidating. It seems complex, and it can be. But it doesn’t have to be! Anyone can take the basic steps that make a huge difference in brand visibility, expert or not.

Today, we focus on what you absolutely can do, right now.

It’s Q&A Wednesday, and we’re helping an entrepreneur get their new website onto that first SERP. That’s “Search Engine Results Page,” if you don’t already know.

You’ll be shocked at how powerful a few simple tweaks can be, even though SEO is such a complicated field.

Find out what anyone can do to boost their rankings. Click play at the top of the page!

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MBA1749 How Fast Should Your Support Response Time Really Be? Mar 23, 2021

How fast is fast enough?

We know great customer support can be a huge asset, especially for a small business. It’s a differentiator, a way to compete against bigger firms with bigger budgets. But how do you know your support is that good?

What’s a game-changing response time? Or just a standard one?

Today, we discuss what fast, responsive support looks like. With its huge impact on churn, marketing, and sales, support speed is worth real investment.

Make your business a customer support cheetah! Click play at the top of the page!

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MBA1748 Must Read: The Common Path to Uncommon Success by John Lee Dumas Mar 22, 2021

I’d pre-order this one if I were you.

Nope, we don’t get anything out of it. No affiliate commission, no favors, nothing. In fact, we believe in this book and its author so much, we’ll actually give you an incredible bonus just for buying it.

Again, this is not sponsored.

We just want to spread the word on behalf of a great entrepreneur and friend, John Lee Dumas.

We’ve learned a ton from him, and you can too. Dumas is the legend behind Entrepreneurs on Fire and Podcaster’s Paradise. His new book, The Common Path to Uncommon Success, is a straight-up treasure trove. We read a lot of books around here, but this one has as much to offer aspiring entrepreneurs as anything we’ve featured.

Tune in, hear some key takeaways, and find out how to claim a special gift from us for getting your own copy. Click play at the top of the page!

Show Links

Product Led Growth by Bush Wes

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MBA1747 4 Free Tools to Manage Your Business Finances + Free Ride Friday Mar 19, 2021

Rule one of entrepreneurship: watch your money.

Of course, Rule two might be “keep it lean.” Which means if there’s a free way to watch your money, consider it! For all the low-cost, low-quality products out there, a few killer options exist that won’t cost you a nickel.

Today, we share 4 of them. And maybe one more, just for fun.

These are tools we use ourselves to track and manage our finances. This is non-sponsored, proven advice that’s worked for us. Some of these tools are everywhere; some we can’t believe aren’t more popular.

But all them work. For free!

Keep an accurate gauge of your business health, and take some work off your plate with these free tools. Click play at the top of the page!

Show Links

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MBA1746 Slack vs. Facebook Groups Mar 18, 2021

For years, a Facebook group was the go-to way to keep a group of coaching or training clients in touch. It was a forum to discuss, ask, encourage, and engage, adding value to courses and challenges.

But now, there’s another (better?) option: Slack.

Today, we discuss the differences between these two group-messaging platforms. We’ll explain why some entrepreneurs prefer one to the other, and why one is way better for certain groups.

Slack has been horning in on Facebook’s turf for a while now. Understand why, and make the best decision for your next group. Click play at the top of the page!

Show Links

Palapa

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MBA1745 Q&A Wednesday: Do I Need To Offer a Free Trial? Mar 17, 2021

Does every business have to give before they sell?

As they say, there’s no such thing as a “free” lunch. Free trials and plans involve overhead for you, and without a good ROI, that money is wasted. But many businesses, especially the SaaS kind, do it anyway.

Is there a better way to bring customers in?

It’s Q&A Wednesday, and we’ve got a listener with a low-priced SaaS product who isn’t sure it’s worth a free sample. We’ll discuss whether he should follow the trend, and what other options are out there.

When it comes to software, every potential customer needs to be reassured. You just have to be careful not to give too much reassurance away for free!

Click play at the top of the page!

Show Links

WebinarNinja Demo

The Freemium Manifesto from ProfitWell

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MBA1744 Why Live Courses are So Hot Right Now Mar 16, 2021

It’s not just COVID.

Live courses have specific advantages, even in normal times. Coaches and trainers are catching on in a big way, and the trend isn’t likely to slow down anytime soon. But why?

What do live courses offer that’s so great? And how the heck do you scale them?

Today, we discuss why this one model is on fire. We’ll dig into the specific reasons live courses yield so much for businesses. We’ll discuss why automation isn’t always better, especially in coaching/training situations.

Learn why live is worth the effort. See if you can package your own knowledge, and monetize it with real-time value. Click play at the top of the page!

Show Links

3 Day Coaching Funnel Challenge

Massive Open Online Course

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MBA1743 Guest Teacher – Alex Douzet – How to Maintain Consumer Visibility In the Wake of Budget Cuts Mar 15, 2021

Tight marketing budget? No problem.

Many of us had to scale back in the wake of COVID. Since then, learning how to do more with less became something of a required skill. And it’s especially important in marketing – often one of the first budgets cut.

So how can you spread your message?

Today, special guest Alex Douzet explains a few ways you can get your brand out there for minimal cost. With a little creativity, you can leverage low-cost assets to get in people’s heads.

It might cost less to market than you think. Click play at the top of the page!

Show Links

Pumpkin Pet Insurance

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MBA1742 How Much Should You Spend on Marketing? + Free Ride Friday Mar 12, 2021

Marketing is magical. But it isn’t free.

As with everything, you get what you pay for. But so many entrepreneurs miscalculate how much of their budget should go towards marketing. Too many people simply get the math wrong on this.

Fortunately, we have a simple formula.

Get the pencil and paper out! Today, we’ll show you how to calculate exactly what to spend on marketing. By applying this basic math, you can make your business more successful, sustainable, and scalable.

Let’s crunch the numbers: Click play at the top of the page!

Show Links

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

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MBA1741 The Perfect First Business Mar 11, 2021

You want to work for yourself.

You just don’t know how.

This is very normal! Getting started as an entrepreneur means finding a business model that works for you. As someone who founded several businesses, our host Omar has more experience in this than most — and he’s reached a conclusion.

He’s convinced that one specific type of business is the best place to start. For anyone!

Tune in, and hear why this one model is so perfect for beginners. Remember: your first business probably won’t be your last. By starting with something affordable, sustainable, and scalable, you can set yourself up to win. Click play at the top of the page!

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MBA1740 Q&A Wednesday: Q&A Wednesday: Do Google Ads work for lead generation? Mar 10, 2021

Read this before you spend a dime on Google ads!

And also…y’know, listen to the episode.

It’s Q&A Wednesday, and we’re helping a listener with a brand-new business figure out what’s wrong with their Google game. After running ads for a bit, the return on investment just isn’t there. Why not?

Is it the channel itself or the execution? Or both?

Today, we discuss how Google ads work, and how to make them work better. With a little experimentation, you can make an informed decision about how to spend your marketing budget.

Learn how to give your Google ads the best chance to create customers — Click play at the top of the page!

Show Links

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MBA1739 Did The Facebook Ad Apocalypse Happen With the iOS14 Update? Mar 09, 2021

Is Facebook advertising over?

Not exactly.

Today, we explore the fallout from Apple’s big decision. If you haven’t heard, the iOS 14 update lets users opt out of data tracking. Without the ability to stalk you around the Internet, advertisers have drastically less data to inform targeted Facebook ads.

It was a huge win for privacy — and a gut punch to the Facebook advertising model.

But all is not lost! Join Omar as he explains the nuances of the update, and why it’s more accurate to say that paid advertising was changed, not killed. Get the facts, and plan your own marketing accordingly.

Click play at the top of the page!

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MBA1738 Guest Teacher – Jon Mitchell – How to Maximize Productivity With Biohacking Mar 08, 2021

Your potential is in your body, not just your mind.

Yes, that includes your business potential.

If you’re not physically fit, you’re not mentally fit. Ill health, fatigue, and malnutrition are cognition killers. Too many entrepreneurs think that sacrificing health for business is a necessary evil. It’s not.

It’s an unnecessary mistake.

Today, we welcome entrepreneur and biohacking expert Jon Mitchell. He’s here with a few tricks for optimizing your business performance by fixing your health.

You’re not too busy for this, and you can afford it. Click play at the top of the page!

Show Links

Jon Mitchell

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MBA1737 Should You Give Awards to Your Team? + Free Ride Friday Mar 05, 2021

When’s the last time you got a trophy?

Call it cheesy, but on some level everyone loves an award. The question is whether it’s an effective motivator in business. Is symbolic recognition inspiring, or insulting? Appreciated, or patronizing?

When you give out awards, are you patting your employees’ backs…or your own?

Today, we discuss how best to recognize extraordinary work, accomplishments, and more. There’s a fine line between symbolic and superficial — and you don’t want to cross it. Click play at the top of the page!

Show Links

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MBA1736 How to Make More Money With the Team You Have Mar 04, 2021

Need more revenue?

Sometimes, we’re so focused on the quality of our product or marketing that we forget one thing: profit. To stay in business, lean startups need to keep their eye on revenue. Always. But especially in tougher times like these.

Are you getting the best ROI from the people you hired?

Today, we’ll explain how to find out. By making a few tweaks with a focus on revenue, you can make (or keep) your business profitable. That’s a surefire recipe for faster, more stable growth. Click play at the top of the page!

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MBA1735 Q&A Wednesday: Is it time for me to break up with my business partner? Mar 03, 2021

It happens.

Business partnerships don’t work out sometimes. How do you know when it’s time to say goodbye?

It’s Q&A Wednesday, and we’re helping one listener decide whether to end things. They’ve been fighting — a lot — and it’s not clear that both parties have the same objectives anymore. The longer this goes, the worse it’s gonna get.

…especially if they wait too long to part ways.

Tune in, and learn what to look for in an ex-partner. We’ll help you navigate the personal and professional fallout of a business breakup, if that’s what it takes to save your business. Click play at the top of the page!

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MBA1734 Why You Should Start a Small Conference Mar 02, 2021

Yes, even during COVID.

Most countries now allow small gatherings. That’s a huge opportunity for entrepreneurs. By putting together a small networking opportunity, you can score big.

Your credibility will rise. Your network will grow. And you’ll get a strong reputation as a “connector.”

Hear why small conferences can be so powerful. Learn how to put one together in your own area. We’ll help you host an event that makes an impact for you and everyone else who attends. Click play at the top of the page!

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MBA1733 Guest Teacher – Mesh Lakhani – How To Find The Right Cofounder and Business Partner Mar 01, 2021

The wrong partner can kill your business.

When you take on a co-founder, investor, or even upper management, it’s a big deal. The relationship is just as serious as a marriage. So what should you look for when seeking that someone special?

Today’s special guest has some answers.

Mesh Lakhani learned the hard way what can go wrong when partners aren’t a good fit. He’s also experienced what can go right! Today, he shares a few key items you can use to make a perfect partner checklist.

The stakes are high — make sure you choose the right person. Click play at the top of the page!team

Show Links

Talk Money Podcast

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MBA1732 Is Multitasking Killing Your Business? + Free Ride Friday Feb 26, 2021

Multitasking doesn’t accomplish more. It just takes longer.

Years ago, spinning many plates was considered a skill. That time is long gone. Study after study has proven that when we do it all, we do it poorly. Every time you switch tasks, you waste energy and kill momentum. Your work suffers.

Are you multitasking? Even worse, are you forcing your team to?

Today, we discuss why multitasking is so counterproductive. We’ll give you ways to stop doing it, and cultivate focus and completion instead. Learn how to get everything done — one thing at a time.

Click play at the top of the page!

Show Links

Deep Work by Cal Newport

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MBA1731 The More You Grow, The More You Need To Say No Feb 25, 2021

You’re not a noob anymore.

At some point in your business, this becomes a fact. You have to recognize it. Embrace it. As your momentum builds, more and more opportunities will come your way.

…and you have to start turning them down.

Today, we discuss how to only say “yes” when you really mean “Hell Yeah!” That means saying “no” more than you’re used to. But it’s all part of transitioning to the next level of entrepreneurship.

As your time grows more valuable, you have to protect it. The good news? You can do so without putting people off. Learn how — Click play at the top of the page!

Show Links

Essentialism by Greg McKeown

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MBA1730 Q&A Wednesday: Do I Need To Lower My Prices? Feb 24, 2021

When sales slip, the problem can be tough to diagnose.

Sometimes, it’s a marketing issue. Other times it’s normal business cycles or seasonal trends. But it’s always possible that your business model needs tweaking.

It’s Q&A Wednesday, and we’re helping one listener who’s in an e-commerce slump.

Sales were steady for a while, but something pushed the trend downward. Is cutting prices the way to save the day? Or will that only make things worse?

Today, we discuss how to tell when price is the problem. And if it is, don’t assume that lowering is always the right move. Sometimes, it’s just the opposite.

Click play at the top of the page!

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MBA1729 Should You Hire a Business Coach? Feb 23, 2021

Hit a plateau in your business?

Maybe you’re new to the game. Or you’re established, but it’s time to scale. Either way, we all reach a point where some guidance can help. So how do you know if it’s time for a mentor?

It’s important to time this right.

If it’s too soon or too late, you can waste money. Quality coaching isn’t cheap! It’s crucial to ensure a good return on investment. We’ll explain how.

Click play at the top of the page!

Show Links

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MBA1728 Guest Teacher – Benjamin Schneider – How to build and scale a digital marketing agency only with remote workers Feb 22, 2021

Get the team you need — at the right price.

Even before COVID, hiring remote was a good move. Tapping into the global marketplace of talent is no-brainer. People in the Philippines, India, and elsewhere are just as skilled as their Western counterparts.

They just cost less.

Today, special guest Ben Schneider stops by to explain how he built Jobmofy, an online marketplace for remote talent. Find out how (and why) to find your next great hire abroad. Click play at the top of the page!

Show Links

Jobmofy

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MBA1727 The Easiest Way to Create Content Regularly + Free Ride Friday Feb 19, 2021

Show Links

Cal Newport: Why You Should Quit Social Media

Naval

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MBA1726 Newsletters vs Email Sequences Feb 18, 2021

How much email marketing should you automate?

That’s the question at the heart of today’s episode. We explore the difference between two kinds of campaigns: pre-written emails triggered by contact actions, and regular old updates. Some companies use one or the other, some do both.

What would work best for you?

We’ll lay out the strengths and weaknesses of each type of email. Both can help move your contacts down the funnel, but in very different ways. As always, it all comes down to who’s reading it — and why.

Click play at the top of the page!

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MBA1725 Q&A Wednesday: Will Quitting Social Media Kill My Business? Feb 17, 2021

Social media: is it a necessary evil?

Facebook, Insta, and the rest can be as toxic as they are beneficial. Can you step away? Can a business owner disengage without losing customers? Are we all chained forever to the whim of Zuckerberg?

We have some experience with this.

A while back, our host Omar took an extended break from social, just to see what would happen. We’ll share lessons from that experience.

We’ll also share some alternative engagement strategies you can use instead. Click play at the top of the page!

Show Links

Meet Edgar

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MBA1724 How Much Power Do Your Customers Have Over Your Business? Feb 16, 2021

The customer isn’t always right.

It’s a lesson entrepreneurs have to learn early. For small businesses and independents, autonomy is everything. That’s why it’s crucial not to let customers dictate all your decisions.

It’s about serving your customers, not making them CEO!

Today, we’ll discuss how to know if your customers have too much leverage over your leadership. If so, there are ways to put yourself in a position to say “No” — when necessary.

Steer your own ship. Click play at the top of the page!

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MBA1723 Guest Teacher: Jas Takhar – How To Publish 15-20 Pieces of Content Per Day Feb 15, 2021

Content is king.

Everyone in digital marketing knows that. The question, though, is how to produce enough of it to earn a following.

Ideally, your content is both high-quality and consistent. And today’s special guest, Jas Takhar, is a content machine.

He’s here with his system for pumping out double-digits’ worth of engaging stuff on a daily basis. By cranking out the free value, Takhar built a powerhouse real estate brand. What can you do with that level of production?

One way to find out!

Learn how to boost SEO, grow your following, and do it all with time to spare. Click play at the top of the page!

Show Links

Trint

Jas Takhar

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MBA1722 The #1 Mistake You Can Make (and How to Avoid It) + Free Ride Friday Feb 12, 2021

Why do businesses die?

There are a million answers to that question, but one really stands out. It’s a business-killing syndrome that sounds easy to avoid, but somehow runs rampant. It’s a bad — but really tempting — decision that too many people make.

Are you one of them?

Today, we discuss the one thing nobody should do, despite how many people do it anyway. Learn how to avoid this all-too-common fate, and give your business a chance to thrive. Click play at the top of the page!

Show Links

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MBA1721 5 Ways To Improve Your Branding in 2021 Feb 11, 2021

How does branding work?

To grow your business, it’s crucial to have a firm understanding of the term. Before you can improve your branding, you first have to define it. From there, you can evaluate and optimize it to promote growth.

It’s easier — and less vague — than it sounds.

Today, we demystify branding, so you can make smart investments that’ll pay off for years to come. We’ll discuss specific, actionable techniques you can use to get a clear picture of your brand, and make sure it’s accurately representing your business.

Click play at the top of the page!

Show Links

The Decision by Kevin Hart

Fizzle

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MBA1720 Q&A Wednesday: How do I sell more of my online courses? Feb 10, 2021

Selling courses isn’t about salesperson-ship.

It’s about systems.

By building the right systems, you generate consistent results. It’s Q&A Wednesday, and we’re helping an online music teacher figure out how to best package, market, and sell lessons month over month, year over year.

It’s all about the bigger picture. By taking a broad view of the entire funnel, online teachers can not only move more courses, but move them more regularly. The result? Stable, predictable revenue. Find out how it’s done — Click play at the top of the page!

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MBA1719 How to Start Every Day With a Win Feb 09, 2021

Change every day for the better — starting tomorrow.

This isn’t some easy “hack.” It’s a challenging strategy with powerful benefits that can enhance productivity, improve your mood, and simply make life better.

There’s an investment of effort, but it comes with a huge return.

This trick isn’t complicated, but once you execute, you’ll see the benefits immediately. It’s one of the best habits you can build into your life, giving you the chance to start every day positive, and end every day with a sense of satisfaction.

Find out what it is. Click play at the top of the page!

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MBA1718 Must Read: The Decision by Kevin Hart Feb 08, 2021

Yes, that Kevin Hart.

He might be a jokester, but he’s also an accomplished entrepreneur who’s transformed his life, career, and body. The Decision isn’t just worth reading — it’s worth keeping around to give yourself a regular boost in motivation!

It’s not only a narrative. It’s a resource for regular mindset rehabilitation.

Tune in, and hear the key takeaways that make this audiobook so valuable. From someone so funny, this book is a serious tool for cultivating resilience and gratitude. Click play at the top of the page!

Show Links

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MBA1717 Grow Your Business With These 4 Part Time Hires + Free Ride Friday Feb 05, 2021

Need help, but can’t afford a full-time team?

Here’s how to take the next step — on a budget.

Today, we discuss the essential part-time hires that can really move your business forward. With minimal cash, you can make smart investments in the kind of work that has a huge impact, even in less than 20 hours a week.

We’ll list the exact positions you should fill, tell you where to find the best candidates, and give you a cost estimate for each.

Don’t let a lean budget limit your business potential. With a few strategic, part-time hires, growth is just around the corner. Plus, your current part-timers might just be your future full-timers.

Click play at the top of the page!

Show Links

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MBA1716 Lessons Learned From a Website Re-Design Feb 04, 2021

Gotta keep it fresh!

We recently overhauled the website for our software company, WebinarNinja. Spoiler alert: it wasn’t easy.

Today, we discuss what it took, how we planned and executed the redesign, and what we would do differently. We’ll share the most important lessons you can apply to your next redesign, and what the most crucial goals of a redesign should be.

Tune in, and learn how to get the best return from the time, money, and effort you invest into your website. Click play at the top of the page!

Show Links

Finding Founders

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MBA1715 Q&A Wednesday: I’m constantly stressed thinking my business will go under. What do I do? Feb 03, 2021

You’re not alone.

Being stressed out by your business is very normal. But at some point, the stress outweighs the benefits. How can you tell when your business is costing you too much in terms of mental and emotional health?

More importantly, how can you regain your sanity?

It’s Q&A Wednesday, and we’ve got a listener whose business has been causing too much stress for way too long. Today, we offer a few ways to really decide if it’s worth carrying on — and if so, how to enjoy it again!

We applaud this listener for their bravery in sharing their struggle. Let’s see if we can help. Click play at the top of the page!

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MBA1714 Grow Your Business Consistently: Passive vs Active Marketing Feb 02, 2021

You can’t be “on” all the time.

Conversely, nothing in business is truly “set it and forget it.” It’s crucial to find the most efficient combination of “active” marketing — like live webinars and speaking engagements — and the “passive,” automate-able kind.

It’s not a choice between the two, but a balance of both.

Today, we discuss how to make sure the marketing never stops. Do what’s most impactful, but also what’s most reproducible and scalable. Your marketing will be much better for it — Click play at the top of the page!

Show Links

Evergreen Webinars: 4 Key Steps

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MBA1713 Guest Teacher – Adii Pienaar – How to Build a Business That Profits Your Life Feb 01, 2021

What’s the cost of making money?

It’s easy for entrepreneurs to be over-focused on their business. Take today’s special guest teacher, for example. Adii Pienaar founded multiple, massively successful startups with huge payouts in the end.

But along the way, he realized he was losing something: life, bit by bit.

Today, Adii explains how to make sure your business fuels your life, rather than diminishing it in exchange for the conventional idea of profit. The ROI of entrepreneurship should be an existence you love — not just a business you’re proud of. Click play at the top of the page!

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Life Profitability by Adii Pienaar

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MBA1712 How to Create a Safety Net For Your Business + Free Ride Friday Jan 29, 2021

Get ready for disaster.

Not that one’s coming! But as 2020 amply demonstrated, the sh*t can hit the fan out of nowhere, drastically altering your business plans. From pandemics to unrest to new technologies, no entrepreneur should be caught off guard.

So how can you be prepared for the unexpected?

Today, we discuss why and how to build a reasonable “safety net” that will surprise-proof your business. By changing the equation to include exit strategies and contingency plans, you make your business a smarter bet.

Click play at the top of the page!

Show Links

Story. Style. Brand. by Janel Dyan

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MBA1711 Why and How To Make Sure Your Website Is Fast in 2021 Jan 28, 2021

Page speed: it’s not just about looking good.

A slow website can actually kill your business. A fast one will boost SEO, maintain your brand’s credibility, and facilitate sales. It’s worth giving your site a regular “health check” to see just how fast (or not) pages are loading.

Today, we explain how to measure and improve this critical factor.

With a few free tools and maybe some freelance help, you can guarantee a quick-loading, business-powering online storefront. It’s just a matter of investing the time. Learn how to get — wait for it — up to speed.

Click play at the top of the page!

Show Links

GTmetrix

TinyPNG

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MBA1710 Q&A Wednesday: What should I look for when buying a software business? Jan 27, 2021

In the market for a SaaS business?

It’s Q&A Wednesday, and one of our listeners is shopping around for a company. Buying an existing business can be a great way to get into entrepreneurship without starting a whole company yourself. But what should you look for?

Today, we lay out the “must haves.”

We discuss exactly what to look for, and what to avoid. By finding the right company with the right assets (and revenue history), this kind of purchase can produce a huge ROI. Hear the details — Click play at the top of the page!

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MBA1709 How To Be More Comfortable Taking Risks Jan 26, 2021

Risk-taking isn’t just for the boldest entrepreneurs. It’s a job requirement for everyone who starts a business.

As we explain today, everything we do — and don’t do — is inherently a choice between risks. To reach your full potential as an entrepreneur, you have to develop the skill of risk-taking like any other: with practice.

Today, we discuss how.

Learn why risks are unavoidable, and why they’re not so scary with the right approach. By purposely cultivating your personal “risk factor,” you unleash everything you’re really capable of. Click play at the top of the page!

Show Links

Jim Rohn

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MBA1708 Guest Teacher – Janel Dyan – How to Invest in Women’s Leadership in Your Company Jan 25, 2021

Diversity is never an accident.

Making sure your company speaks with the right mix of voices takes a little effort. But as today’s special guest teacher explains, it’s beyond worth it. When you invest in female empowerment, it comes back big.

In other words, it’s not only about justice. It’s also about business.

Janel Dyan is a brand strategist who specializes in helping companies uninstall their glass ceilings. Today, she explains why it’s so vital to purposely keep the doors to power open for women. Click play at the top of the page!

Show Links

Janel Dyan

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MBA1707 The Truth About Viral Marketing + Free Ride Friday Jan 22, 2021

“Viral”: as a buzzword, it’s past its prime.

As a marketing concept, it just needs a little fine-tuning.

Today, we discuss how simply “getting your brand out there” and hoping some influencer spotlights it is a flawed strategy. Real, sustainable brand awareness is built more gradually, and on firmer footing.

It’s not that you can’t have a “viral” moment. It’s just that you want the hype to last longer than a moment.

Tune in, and hear about realistic strategies to create genuine, reproducible buzz around your product or service. With the right product, and the right product/market fit, the good word can really spread itself. Click play at the top of the page!

Show Links

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MBA1706 How to Identify Your Best Customers & Get More of Them Jan 21, 2021

Some customers are worth more of your time and resources than others.

I know, that sounds harsh. But it’s better for all customers when you understand this simple truth. It’s not that your “best” customers are inherently superior. It’s just that they’re a better fit for your product or service.

…which means they’re worth a little extra love.

Today, we discuss how to figure out who your real cheerleaders are: the ones who stay engaged, love what you do, and spread the word. Then, we’ll talk about how to recruit even more customers who fit that profile.

Focus on the customers who give you the best ROI and CLTV. Click play at the top of the page!

Show Links

1,000 True Fans by Kevin Kelly

The MerryMaker Sisters

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MBA1705 Q&A Wednesday: How do I market a local healthcare clinic? Jan 20, 2021

Believe it or not, offline businesses still exist.

I know, right? Crazy. But it’s Q&A Wednesday, and we’re helping one listener get some marketing traction for a local clinic. The good doctor knows his trade, but there weren’t many marketing classes in med school.

Fortunately, he came to the right podcast.

Today, we’ll discuss how to market a good-old-fashioned brick & mortar local business. With a healthy mix of online tactics and offline creativity, a booming local business is just a matter of strategy. Click play at the top of the page!

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MBA1704 How to Know Exactly What to Work on in 2021 Jan 19, 2021

2021: where to start?

We’re all eager to leave the past behind and conquer new challenges. But which challenges? How can you decide where to focus your time and effort? When the year is over, what will be your most impactful achievement?

It’s time to prioritize.

Today, we discuss how to zero in on what 2021 should be all about for you. The best part? Once you decide, the rest of your year is execution-only, with less stress and decision fatigue. Click play at the top of the page!

Show Links

Shape Up by Ryan Singer

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MBA1703 Guest Teacher – Susan Robertson – How to Supercharge Your Creative Thinking by Outwitting Your Instincts Jan 18, 2021

As entrepreneurs, we like to think we’re logical.

But as today’s special guest teacher explains, we’re subject to all kinds of limiting, wired-in behaviors that make less sense than we realize.

Susan Robertson is an Innovation Strategist, someone who helps companies break out of the box and achieve new things. She’s here with a lesson in making yourself a more daring, more optimistic problem-solver by overcoming negative, inborn tendencies.

Learn how to navigate the “negativity bias” that keeps most people from daring. With a simple technique from this lesson, you can see all-new possibilities. Click play at the top of the page!

Show Links

Susan Robertson

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MBA1702 How Your Remote Team Can Work More Efficiently + Free Ride Friday Jan 15, 2021

By now, newly remote teams are familiar with the challenges and struggles of working from home. That hasn’t made any of it easier.

But it’s nothing new to us.

Both The $100 MBA and WebinarNinja have always been 100% remote. With a few dozen employees on 4 continents — and half a dozen time zones — we’re somewhat ahead of the curve on this.

Learn how to motivate (and trust) your team to get the best results. Click play at the top of the page!

Show Links

Aryng Academy (Use Promo Code COVID50)

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MBA1701 How To Get on Podcasts as a Guest Jan 14, 2021

Podcasts are a perfect way to gain exposure for your brand. But how do you get yourself on them?

With a plan, that’s how.

The good news is that podcasts are always looking for great guests. All you have to do is be one — a few times — and it won’t be long before the podcasts come looking for you. Trust us…we would know.

Learn our system for making the rounds on podcasts, including how to approach your first few. Click play at the top of the page!

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MBA1700 Q&A Wednesday: I’m a travel blogger. How do I pivot my business during COVID? Jan 13, 2021

A year on, we’re still adjusting.

Some industries were hit particularly hard by COVID — in particular, anything to do with travel and tourism. So what’s a successful travel blogger to do when travel isn’t really a thing?

Turns out there’s quite a bit to do.

It’s Q&A Wednesday, and we’re helping one listener navigate the new ‘rona reality. Tune in, and learn what you can do if the virus has put your business in a temporary slump. Click play at the top of the page!

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MBA1699 What is Clubhouse and Can It Help Your Business? Jan 12, 2021

There’s a new social platform in town.

Much like TikTok took many by surprise, the latest (possible) game-changer is Clubhouse. It’s in private beta now, so you might not’ve heard of it. But it has the potential to make waves.

But what’s it mean for you?

Today, we explain what Clubhouse is (short version: an audio-only social platform), and discuss its potential for business marketing — and its weak points so far.

Tune in, and get ahead of the curve. Click play at the top of the page!

Show Links

Clubhouse

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MBA1698 Guest Teacher – Piyanka Jain – How to Growth Hack Using Data Jan 11, 2021

Data is power.

No one understands that better than Piyanka Jain, who specializes in using data to achieve explosive growth. A best-selling author, speaker, and thought leader in analytics, Jain knows how powerful data can be.

…when used correctly.

Today, Jain stops by to explain the key components of data-based transformation. By using the numbers to understand your audience, you can move them to action.

Learn how it’s done — Click play at the top of the page!

Show Links

Behind Every Good Decision by Pianka Jain

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MBA1697 Are You Launching Too Late? + Free Ride Friday Jan 08, 2021

What’s the “right” time for a launch?

Whether it’s a business, product, website, or content launch, timing is everything. Today, we discuss how to create a smart launch timeline that creates a real moment — and takes advantage of it.

We’ve had to learn how to nail this ourselves.

As our own software company moves towards a major launch, our experience can help you prepare for your next rollout. Hear our process, and study some examples from other companies that got it right. Click play at the top of the page!

Show Links

Breakout Business Roadmap

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MBA1696 Lessons I Learned by Growing Fast in 2020 Jan 07, 2021

Growth spikes happen. Are you ready?

2020 was a year of insane growth for our software company. With everyone forced to work and learn from home, sudden demand for our webinar platform forced us to expand in a hurry.

Today, we share lessons from that (sometimes stressful) experience.

Our successes, our stumbles, and everything we wish we’d known can help you prepare for something similar. You can’t control when world events will send business your way, but we can all take steps to avoid “catastrophic success.”

Don’t get caught off guard by a surge in demand. Click play at the top of the page!

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MBA1695 Q&A Wednesday: Should I plan an in-person event in 2021? Jan 06, 2021

Is the pandemic winding down?

Even in a digital economy, in-person events are crucial. With vaccines for COVID-19 rolling out, is it time to start thinking about a return to the “old normal?” Can you plan and schedule IRL events for 2021?

More importantly, should you?

Today, we help one listener navigate the practical and ethical issues involved. Even with vaccines, we probably won’t return to business as usual for a bit. Consider your realistic options for the coming year, and adjust accordingly. Click play at the top of the page!

Show Links

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MBA1694 Is Apple’s New Ad Tracking Block The End of Paid Ads? Jan 05, 2021

Apple just rocked the digital marketing world.

If you haven’t heard, an iOS update for Apple mobile devices allows users to opt out of having their Internet activity tracked, logged, and sold to advertisers. This tracking makes targeted advertising on Facebook and Google…kinda impossible.

What’s it mean for you?

Today, we explain this development, and how it will affect paid advertising for startups. Get a sense of what you should do to adjust, and keep your marketing ahead of the curve. Click play at the top of the page!

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MBA1693 Must Read: Greenlights by Matthew McConaughey Jan 04, 2021

Entertainers are entrepreneurs too — especially Matthew McConaughey.

Greenlights is the memoir of an actor. But it’s also the memoir of an accomplished business person, marketer, and independent creator. When Omar bought this book to read for fun, he had no idea it would be so valuable as a business resource.

Today, we share the most relevant lessons.

Take some time to study one actor’s success story, and realize that some qualities apply to every business. Take in the best insights from McConaughey’s experience, and apply them to yours. Click play at the top of the page!

Show Links

Greenlights by Matthew McConaughey

Wild Turkey Longbranch*

*Clarification: this episode describes Wild Turkey as Matthew McConaughey’s “own” whiskey company. McConaughey serves as Creative Director for Wild Turkey, which is owned by the Campari Group.

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MBA1692 How Is 2021 Going to Be Different?+ Free Ride Friday Jan 01, 2021

Happy New Year!

2020 was…well, you were there. So what happens now? What can we reasonably expect to go down now that COVID has (permanently?) altered the business landscape?

We’ve got 3 predictions.

3 specific trends are almost certainly going to continue through 2021. By adapting to them, you can position your business to thrive in the not-exactly-roaring 20’s. Learn how to prepare — Click play at the top of the page!

Show Links

Breakout Business Roadmap

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MBA1691 Should You Set Goals for 2021? Dec 31, 2020

Are goals…useful?

As 2020 wraps up, it’s time to look forward. A common way to do so is to set goals, to envision outcomes you want for your business. But is that effective? Does setting goals do anything by way of actually achieving them?

We’ve got a better idea.

Today, we discuss an alternative to goal-setting that takes things several steps further. With a little more up-front effort, you can replace goals with something more tangible — and powerful.

Head into 2021 with more than a wish list. Click play at the top of the page!

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MBA1690 Q&A Wednesday: Should I create multiple revenue streams? Dec 30, 2020

Jack of all trades, or master of one? That’s the question facing one listener today.

It’s Q&A Wednesday, and we’ve got a budding entrepreneur who’s ditching the 9-to-5 for full-time independence. But she wonders whether she should take some popular advice: building multiple income sources.

Of course, popular doesn’t always mean good.

Today, Omar bucks the trend and explains why multi-streaming can backfire, especially for new entrepreneurs. Tune in, and hear the arguments against this (seemingly rational) advice, and what you can do instead. Click play at the top of the page!

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MBA1689 How to Grow an Email List From Scratch Dec 29, 2020

Email is *checks notes*…yep, still King.

It’s the most powerful marketing channel, even over social. But how can you grow a robust email contact list that actually converts? How do you go from no subscribers — or just a few — to a teeming list that feeds your marketing and sales funnels?

Steadily, that’s how.

Today, we explain the steps it takes to get more, better contacts. By balancing the quality and quantity of your contacts, you can build a list that actually produces customers.

All you have to do is follow the steps. Click play at the top of the page!

Show Links

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MBA1688 Guest Teacher – Jessica Burlingame – How To Revitalize Your Work-From-Home Team Dec 28, 2020

Remember when working from home seemed…revolutionary?

Now, it’s kind of a drag.

If your team is losing focus, motivation, and momentum, this is the episode for you. Jessica Burlingame is the founder of Agon Advisors, a talent development firm that specializes in team-building. Today, she’s here with a few strategies.

The best part? These strategies are simple, subtle, and easy to implement.

Tune in, and learn how to get your distributed team back on the ball. As remote work cements its place into business — even post-COVID — it’s advice you’ll need. Click play at the top of the page!

Show Links

Agon Advisors

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MBA1687 How Much Money Can You Make on YouTube? + Free Ride Friday Dec 25, 2020

YouTube: it’s kind of everything right now.

As a search engine, it’s second only to The Big G. As a media platform, it’s literally second to none. With billions of viewers, there’s billions to be made. So where’s your slice? How can you get aboard the YouTube revenue train?

A step at a time, that’s how.

Today, we discuss how money is made on this global behemoth of a platform. The bad news? It takes a massive amount of followers to simply lay back and let the cash roll in. But the good news is that ad revenue isn’t the only way to make the ‘Tube work for you.

Tune in, and see where YouTube fits into your business plans. Click play at the top of the page!

Show Links

ProfitWell on YouTube

Podia on YouTube

Noah Kagan on YouTube

Brian Dean on YouTube

Casey Neistat on YouTube

Nathan Barry on YouTube

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MBA1686 How Often Should You Update Your Online Courses? Dec 24, 2020

You put a ton of work into your course…but it won’t last forever.

Like your business, your course has to grow, evolve, and adapt to the times. Otherwise, you’re getting closer and closer to irrelevance.

So how do you stay on top of it?

How can you make sure that your newest students are just as blown away as your first ones?

Today, we explain how to keep the value level high by regularly checking in, updating, and improving what you offer. Keep that revenue stream healthy with a proactive approach that never lets your course get stale.

Click play at the top of the page!

Show Links

The Black Swan by Nassim Taleb

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MBA1685 Q&A Wednesday: How often should I increase my rates? Dec 23, 2020

You can’t keep charging the same amount forever.

It’s Q&A Wednesday, and we’ve got a listener with a small but successful web development company. Business is booming, and it’s clearly time prices reflect that.

But how can you suddenly charge people more without…ticking them off?

More importantly, when should you do it?

You’ll never scale if you don’t have a plan to keep rates on pace with growth. Today, we discuss the right “schedule” for inching rates up — in a way that doesn’t alienate current clients. Click play at the top of the page!

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MBA1684 5 Business Insights You Should Take Away from 2020 Dec 22, 2020

The greatest disasters produce the best lessons.

From catastrophic successes to plain old catastrophes, 2020 has produced no shortage of forehead-slapping circumstances. When things are spiraling, whoever holds fast comes away with the most powerful insights — and a huge advantage in business.

Today, we share the 5 most important things this dumpster fire of a year taught us.

Tune in, and get a lesson in the value of adversity. Take some wisdom from 2020, and use it to make 2021 brighter, better, and less…you know. Click play at the top of the page!

Show Links

Goddess Fitness

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MBA1683 Guest Teacher – Kyle York – How to Pitch to Investors Dec 21, 2020

What do you say when it’s time to ask for money?

Kyle York knows how to talk to investors. He is one! He’s also the man behind York IE, a firm that specializes in bringing investors and investees together.

So how do you nail your pitch?

Today, Kyle shares his “key pillars,” along with 7 specific steps everyone should take when it’s time to woo the bankrollers. Give whoever’s across the table from you complete confidence in the ROI of their decision — Click play at the top of the page!

Show Links

York IE

Free eBook: The CEO of Your Career

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MBA1682 How to Stand Out From The Competition + Free Ride Friday Dec 18, 2020

Competition isn’t a bad thing.

That said, you don’t want to “compete” by doing what the other company does better. The best strategy for smart, lean small businesses is differentiation — finding a way to do what no one else is.

What could that mean for your business?

Today, we discuss a few ways your business can stand out by zigging where others zag. By embracing a creative approach to competition, you can give yourself an advantage that no one else has.

Be different — in a positive, meaningful way. Click play at the top of the page!

Show Links

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MBA1681 Is Your Business Failing…or Just in a Dip? Dec 17, 2020

Every business has ups and downs. But can you tell the difference between a temporary “down” and…something more serious?

Maybe it’s the normal business cycle. Maybe it’s an industry-wide issue outside your control. But maybe it isn’t!

It’s not always easy to tell — and it’s not always easy to admit you’re failing.

Today, we discuss the most visible differences between a slump and a genuine nosedive. By gathering and analyzing the right information, you can get a clear, honest picture of how well you’re doing…or not. Click play at the top of the page!

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MBA1680 Q&A Wednesday: I’m starting a new podcast. Any advice? Dec 16, 2020

This one’s definitely in our wheelhouse.

It’s Q&A Wednesday, and we’ve got a listener with an interior design blog who’s ready to move to the digital airwaves. So what makes our podcast work so well for us? What’s the secret sauce?

It’s not really a secret. In fact, it’s a few simple tips we’re happy to share today.

We’ve failed, we’ve succeeded, and we’ve done everything in between. Tune in, and hear the 5 most important things you can focus on to get a podcast off the ground. Let our experience be your guide — Click play at the top of the page!

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MBA1679 Do You Have to Use Paid Ads to Grow? Dec 15, 2020

Is there any way around paid advertising?

For lean startups, the cost of paid ads can add up quickly. Are there any growth strategies that don’t involve blowing a hole in the budget? And if so, how’s it done?

What alternative tactics have small businesses used to spread the word more…frugally?

Today, we discuss your other options.

Learn how to elevate your brand without relying on ads. With a little hustle, you can introduce your company to the right audience on a budget that works for you. Click play at the top of the page!

Show Links

The Best Time for A Webinar

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MBA1678 Guest Teacher – Molly Fletcher – How To Negotiate With Confidence And Ask For What You Want Dec 14, 2020

Everyone negotiates.

It’s a foundational business skill that every entrepreneur has to develop, to the best of their ability. Whether it’s with vendors, employees, partners, or clients, you’ll have to (literally) come to terms with people on a daily basis.

So how do you get good at it?

Molly Fletcher has been called “the female Jerry Maguire” for her skill in negotiating on behalf of professional athletes. Over the years, she’s developed a few simple, proven tactics that anyone can practice.

Today, she shares them with you. Click play at the top of the page!

Show Links

The Energy Clock, A Winner’s Guide to Negotiating, and other books by Molly Fletcher

GameChanger Negotiation Training

5 Negotiation Mistakes

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MBA1677 How to Hire Great Talent in The Philippines + Free Ride Friday Dec 11, 2020

Ready to build a dynamic team? Look to the Philippines.

There’s a huge pool of talented, tech-savvy, multilingual go-getters just waiting to find the right team to join. And given the differences in currency values and cost of living, you can hire them at beyond-reasonable rates.

You just have to know where — and how — to look.

Today, we explain how to get into the Filipino job market, and find exactly the talent you need to scale your growing business. We’ll discuss where to go, how to attract the best applicants, and how to sift through resumes for the perfect fit.

Click play at the top of the page!

Show Links

The $100 MBA Breakout Business Roadmap

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MBA1676 What Your Marketing Focus Should Be in December Dec 10, 2020

For retailers, December is a beast. But for many other businesses, it’s the perfect “down time” to get ahead on certain things.

…like marketing.

Today, we discuss what your business should do while things are quiet. By taking advantage of the slower pace, you can give yourself a head start on next year’s marketing. There’s one thing in particular that — with a little extra effort — can bring you major results.

Best of all, this “one particular thing” is very cost effective.

Find out what it is, why you should focus on it this month, and how to maximize your efforts. Click play at the top of the page!

Show Links

Yoast

Giphy

Unsplash

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MBA1675 Q&A Wednesday: How do I motivate my employees without spending money? Dec 09, 2020

When it comes to motivation, money only goes so far.

That might sound a little precious, but it’s true.

It’s Q&A Wednesday, and we’ve got a listener with a great team — and a tight budget. Fortunately, study after study has confirmed that after a certain salary point, employees are far more motivated by things like autonomy, respect, and achievement than anything else.

Today, we discuss a few options for showing some love without breaking the bank.

The simple fact that money (really, truly) isn’t everything can be a major advantage for a small business. Let’s use it! Click play at the top of the page!

Show Links

I Will Teach You to Be Rich by Ramit Sethi

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MBA1674 How to Evaluate Your Promotion’s Success Dec 08, 2020

You put time, money, and effort into promoting your product.

Did it work?

Today, we discuss how to know for sure. If you’re not accurately measuring success (or lack thereof), your marketing efforts can’t evolve. And if they can’t evolve…well, eventually they won’t bring you much in sales.

So how do you define “success” for a promotion?

We’ll lay out the parameters, and help you establish a running tally of what’s working and what’s not. Get a clear picture of how to get the most out of your promotional efforts. Click play at the top of the page!

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MBA1673 Extended Interview: Ramit Sethi – How To Start Your Own Thing Dec 07, 2020

Who makes it in business?

More importantly, why?

Ramit Sethi started his career by giving frank advice on personal finances. Now, the best-selling author teaches people how to monetize their strengths and develop their own businesses.

Today, we sit down with Ramit for an in-depth chat about what it (really) takes to succeed.

From deciding what kind of business to run, to making the brave choices necessary to truly invest in yourself, Ramit and Omar discuss the realities of entrepreneurship — the highs, the lows, and everything in between.

Settle in, and listen to a conversation that’s informative, inspiring, and might just reframe the way you approach entrepreneurship. Click play at the top of the page!

Show Links

Earnable

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MBA1672 How to Stop Being So Busy + Free Ride Friday Dec 04, 2020

Constantly short on time? Don’t seem to have any for yourself?

That’s not “hustle.” That’s unhealthy.

Today, we offer a few strategies for getting your schedule under control. If your business is consuming your life, it’ll backfire eventually. That’s why it’s important to take a hard look at where all your hours are going.

Work to live, not the other way around.

Remember, time isn’t money — it’s way more valuable. Learn how to save and protect your time, so you can enjoy entrepreneurship. Click play at the top of the page!

Show Links

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MBA1671 How To Get Comfortable Being on Camera Dec 03, 2020

These days, it’s harder and harder not to be seen.

Videos, webinars, and other on-camera presentations are becoming indispensable in online marketing. Consumers want to see you, and know who they’re (potentially) buying from.

But not everyone’s naturally comfortable. So how do you get over the fear?

Today, we discuss what you can do to become comfortable, confident, and cool on camera. As a speaker and host of hundreds of webinars, our host Omar spends plenty of time in front of the camera — but he had to work to feel at home there. .

Hear what you can do to feel (and look) perfectly natural. Click play at the top of the page!

Show Links

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MBA1670 Q&A Wednesday: Should I offer discounts to nonprofits? Dec 02, 2020

They’re not profiting. Does that mean you shouldn’t?

It’s Q&A Wednesday, and we’ve got a listener with a t-shirt company who gets regular requests from nonprofit organizations. These groups are looking for support in the form of a discount — which would make our listener’s profit margins a little on the tight side.

It might be nice, but is it good business?

Today, we discuss how helping nonprofits can help your company. By supporting organizations whose values jibe with yours, you can earn more than good karma. But you have to consider a few things first.

Find out what you can gain when you give. Click play at the top of the page!

Show Links

MBA1669 How To Get Testimonials That Sell Dec 01, 2020

We all know testimonials work.

…but not just any old testimonials.

We’re living in the “social proof” era. When it comes to deciding whether to buy a product, no founder, marketer, or salesperson is trusted more than a fellow consumer.

Gathering quality testimonials, then, is one of the most important sales strategies you can use.

Today, we explain how to reach out and get the most impactful testimonials. From how and when to contact customers, to the specific questions you should pose, we’ll share the step-by-step process we use.

Get the best advertising possible: real success from your own customers. Click play at the top of the page!

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MBA1668 Guest Teacher – Johnny Merritt – How to Implement Kinetic Leadership Nov 30, 2020

How do some leaders do it?

You know the kind — they can get their teams to do the (nearly) impossible, inspiring loyalty and commitment that goes way beyond working for a paycheck.

What factor do the best leaders in business have in common?

Today’s special guest, Johnny Merritt, has an idea.

He calls it “kinetic” leadership, and he’s seen his share of it as an attorney working with high-profile companies. Today, Johnny shares the key traits displayed by the most powerful leaders, with specific examples.

See how you can make your own leadership more “kinetic.” Click play at the top of the page!

Show Links

Johnny Merritt

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MBA1667 Should You Move Up Market? + Free Ride Friday Nov 27, 2020

Is it time to catch bigger fish?

Moving “upmarket” can be a bold — but smart — move for some businesses. Transitioning from selling lower-priced products and services to higher-priced ones can be tricky, though.

How can you decide if it’s right for your business?

More importantly, how do you pull it off?

Today, we discuss what can go right, and what can go wrong. By making a smart transition, you can enjoy the benefits of wider profit margins, higher customer lifetime value, and a whole new market. Best of all, you can do it without alienating your current customers.

Click play at the top of the page!

Show Links

CartHook Blog

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MBA1666 Lessons Learned from Sony’s Playstation 5 Launch Nov 26, 2020

Gamer or not, pay attention to the Playstation 5.

The launch of this highly anticipated gaming console is a Master Class in how to debut a new product. Every step of Sony’s marketing campaign was packed with lessons for anyone who wants their next offering to make a serious splash.

And yes, even small businesses can learn from the pros.

Today, we detail the steps Sony took to make sure this launch had a massive positive impact on their brand. From product development to advertising, Sony frikkin’ nailed this.

What lessons can you apply? One way to find out — Click play at the top of the page!

Show Links

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MBA1665 Q&A Wednesday: Should I get interns to work for my startup? Nov 25, 2020

You get what you pay for — even when it’s free.

It’s Q&A Wednesday, and we’ve got a tech startup founder who’s considering bringing on interns. It sounds like a can’t-lose: free labor from qualified young go-getters, right? But are there drawbacks?

Spoiler alert: yes. Lots.

Today, we discuss what you really take on when you “hire” an intern — and why it may not be the no-brainer it appears to be. We’ll explain what it actually costs to have one, even if it’s not an actual salary.

On the bright side, there are ways to get a good ROI from an intern, depending on the work you give them. Get all the details — Click play at the top of the page!

Show Links

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MBA1664 Are Government Grants Worth Applying For? Nov 24, 2020

Most national and state governments offer grants to businesses.

Where’s yours?

Today, we share our experience applying for grants. How much time and effort do you really have to invest? How much money? And of course…is it remotely worth it?

We’ll discuss the best ways to find out what grants are available in your country and industry, and how to apply in a way that increases your odds of success. Spoiler alert: it might be worth enlisting some help.

You could be leaving (public) money on the table. Click play at the top of the page!

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MBA1663 Must Read: Million Dollar Coach By Taki Moore Nov 23, 2020

Today, it’s a Must-Read from a master.

Taki Moore is the coach’s coach — the guy whose success and experience in this rapidly growing field is second to none. If coaching continues to explode as predicted, it won’t surprise Taki.

He’s been ahead of this game for a while now.

Million Dollar Coach is Taki Moore’s handbook for building a 7-figure business by helping others reach their goals. It’s an audacious title, but a realistic approach — one he’s tested in the field.

Tune in, and hear the best takeaways. Click play at the top of the page!

Show Links

Million Dollar Coach by Taki Moore

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MBA1662 Where To Find a Great Paid Ads Marketer + Free Ride Friday Nov 20, 2020

Sometimes, you really do have to spend some to make some…but it only works if you spend wisely.

That’s where the professionals come in.

Today, we discuss how (and why) to find a paid ads marketer for hire. Yes, you can run ads yourself — you can even take courses and use free resources to learn how. We did, in our early days.

But you won’t be as effective as a pro.

Learn why real marketers are worth the investment, and where to find a reliable one that’ll get you the most for your advertising dollars. Click play at the top of the page!

Show Links

Breakout Business Roadmap

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MBA1661 Are Google Ads Worth It? Nov 19, 2020

It’s the “other” SEO: paying Google to display your ads above the organic search results.

It’s expensive. But does it work?

Today, we discuss what kinds of businesses get the most from Google. We’ll explain why these ads work, and why they cost so much more than ads on social media.

The investment is high, but the returns are (potentially) game-changing.

It’s all part of a 2-part exploration of paid ads, which continues on tomorrow’s episode.

Tune in, and learn what makes Google ads worth their considerable price — for some businesses. Is yours one of them? Click play at the top of the page!

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MBA1660 Q&A Wednesday: How do I grow my cleaning service business? Nov 18, 2020

When you personally provide a paid service, how can you scale up?

And can you do it without sacrificing quality?

Unless they finally invent cloning, a solopreneur can only do so much. Which means that every service-based business has a ceiling — once you reach a certain number of clients…that’s it.

Or is it?

It’s Q&A Wednesday, and we’ve got a listener who wants to go big. For now, the business is a two-person operation. But in today’s episode, we explain how to bring on a team that provides a consistent experience no matter who actually shows up.

Take a page from this growing small business, and learn how to scale. Click play at the top of the page!

Show Links

Start Your First Online Business

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MBA1659 The 1 x 3 Focus Challenge Nov 17, 2020

Focus = results.

It’s tempting — very tempting — to try and do everything. To spread your bets across multiple projects, products, and marketing channels. It even seems smart. Why put your eggs in one basket?

Well…because it can work. Really well.

Today, we introduce a challenge from a fellow founder that can change everything. It’s a way to hone in on what really gets results, and help you end the year on a high note. The 1×3 Focus Challenge isn’t complicated — and that’s the point.

By stripping down and focusing on a few key things, everything you do becomes that much more powerful. Hear how the Challenge works, and try it for yourself. Click play at the top of the page!

Show Links

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MBA1658 Guest Teacher – Loren Weisman – How to Personalize the Navigation of your Business Strategy Nov 16, 2020

One size does not fit all.

When you’re seeking guidance on business, there’s no shortage. But what worked for one “guru” might not work for you. For all the well-intentioned advice out there, none of it considers one key factor — you.

So how can you find your path to independent success?

Loren Weisman is a different kind of teacher. He won’t tell you to do what he did. He wants you to figure out what works best considering your resources, strengths, and style.

Tune in, and stop trying to fit square pegs into round holes. Protect yourself from “coaches” who are in it for their success, not yours. Click play at the top of the page!

Show Links

Loren Weisman

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MBA1657 How to Prepare Your Business for The Holidays + Free Ride Friday Nov 13, 2020

It’s getting close.

Whatever your background or beliefs, “the holidays” are something most businesses have to prepare for. And that’s the key: actually preparing — so that you, your team, and your customers can enjoy…well, happy holidays.

It doesn’t happen by accident.

Today, we discuss the steps you need to take to accommodate the needs of your employees, the wants of your customers, and the overall health of your business.Don’t lose momentum. But don’t lose the opportunity to enjoy time with friends and family, either.

Make sure this holiday season is a real celebration — whatever you’re celebrating. Click play at the top of the page!

Show Links

Free Resources from The Unstoppable Woman

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MBA1656 The Best Time To Take a Break Nov 12, 2020

You need a break. But your business needs you.

What’s an entrepreneur to do?

Today, we discuss how to schedule vacations wisely. By being smart with your calendar, you can do what’s best for your business and for yourself — both of which depend on the other staying healthy.

These are practical steps for avoiding burnout, and protecting your free time.

Remember why you go into business: to create time for yourself. Anyone can work themselves to death. But the freedom of entrepreneurship is the freedom to step back and recharge.

Work to live; don’t live to work. Click play at the top of the page!

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MBA1655 Q&A Wednesday: Is a Cat Cafe a good business? Nov 11, 2020

There’s niche — and then there’s “Cat Cafe” niche.

It’s Q&A Wednesday, and we’ve got a listener who’s considering this surprisingly popular business model. Some hot beverages, maybe a little food, and…live cats. Lots of ‘em.

Can this actually work? If so, how?

Today, we’ll explore what factors you should think about when starting a niche brick & mortar business. While extremely specific passion projects are fun, they still have to be profitable, sustainable, and scaleable.

We’ll discuss how to make sure a project like this is all three.

Tune in, and get a little inspiration for your next project — no matter how boldly, unapologetically niche it is. Click play at the top of the page!

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MBA1654 5 Things I Learned From 5 People in 2020 Nov 10, 2020

It’s that time of year!

Our annual tradition of sharing the best lessons from the most insightful people helps us put a lid on the year gone by — and gear up for next year’s challenges.

While 2020 was…not ideal for many, it was rich with wisdom we can bring into 2021.

Today, we’ve got 5 hard-hitting, indelible insights from fellow entrepreneurs who do things a little bit differently, a little more creatively, and definitely more memorably. This is the best of the best: the most helpful lessons 2020 had to offer.

Let’s take what’s valuable from this dumpster fire of year, and move forward with optimism. Click play at the top of the page!

Show Links

Business Blueprint

Million Dollar Coach

The Alter Ego Effect

Ryan Holiday

Naval Ravikant

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MBA1653 Guest Teacher – Amira Alvarez – How to Make an Income Breakthrough Nov 09, 2020

Wealth is attainable.

Amira Alvarez is the founder and CEO of The Unstoppable Woman, a company founded on the idea that limits are something we impose on ourselves.

As someone who personally quintupled her own income within a year, she would know.

Today, she’s here with a 6-step plan for earning the income you want, not the income you can settle for. In this lesson, she explores what stops people from doing whatever it is they want to do.

More importantly, she explains how to stop stopping.

Get to the root of how and why you hold yourself back. Become unstoppable. Click play at the top of the page!

Show Links

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MBA1652 How to Start a Customer Support Team + Free Ride Friday Nov 06, 2020

Handling questions, complaints, and more all by yourself?

Maybe it’s time to stop.

Today, we discuss how to put together an all-star Customer Support squad. It’s one of the best ways to compete against bigger companies, as rockstar service can make all the difference to consumers — especially for tech products.

Learn how to know when it’s time to hire, where to look for the best help for your budget, and how to create a system that lets your team scale as the business grows.

Prioritize support, and you won’t regret it.

Hear how we built our ride-or-die Support Team, and why it’s worth every minute (and dime) you can spend on it. Click play at the top of the page!

The post MBA1652 How to Start a Customer Support Team + Free Ride Friday appeared first on The $100 MBA.

MBA1651 Build a System, Not a Business Nov 05, 2020

It’s never about the product. It’s always about execution.

Today, we discuss how to “systematize” your business. By establishing self-sustaining standard operating procedures, you won’t just make your business more efficient. You’ll make it more powerful.

It’s the epitome of working smarter, not harder.Learn how to improve your process and your results, with systems that minimize the time and effort required to produce each outcome. Put it all together, and see how much of your business can run itself. Click play at the top of the page!

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MBA1650 Q&A Wednesday: How do I build a sales funnel on WordPress? Nov 04, 2020

From stranger, to customer — how does your website get people there?

It’s all about effective funnels.

“Funnels” are pretty much anything that moves people from never having heard of your brand, to being interested, to considering a purchase, to making one. Many have tried to perfect a system for this.

But all you really need is a WordPress site, and a little software.

It’s Q&A Wednesday, and we’ve got a listener who wants to make his site the most efficient funneling machine possible. Today, we’ll recommend a few tools for that, and explain how they work.

It’s a perfect, bite-sized lesson in creating customers. Click play at the top of the page!

Show Links

Cartflows

WooCommerce

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MBA1649 3 Low-Risk Businesses You Can Start Today Nov 03, 2020

Nothing is risk-free. But risk can be minimized.

…even when you start a business.

You don’t have to put your home or life savings on the line to be an entrepreneur. There are ways to get into the game that don’t require a massive investment, or sinking yourself into debt.

Today, we discuss 3 of those ways.

The 3 kinds of businesses we cover have one thing in common: minimal capital required from you. That means that even if it doesn’t go well, you don’t lose your shirt. It’s about taking smart, small risks, not no risks.

See which option could work for you. You could be in business with less capital than you think. Click play at the top of the page!

Show Links

Before the Exit: Thought Experiments for Entrepreneurs by Dan Andrews

Jim Rohn

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MBA1648 Must Read: Before the Exit by Dan Andrews Nov 02, 2020

Is it time to sell your business?

Most of this podcast is about building your business. But when the endgame is in sight, how do you know when to make that final call?

When is entrepreneurship…over?

We’ve got a Must-Read book with a few answers.

Before the Exit poses a few questions you should ask before cashing out. And if you’re not considering selling — read this anyway! The thought experiments this book contains can help you stick with your business when times are tough.

Get some great advice that you’ll need eventually — if you don’t already. Click play at the top of the page!

Show Links

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MBA1647 How to Deliver Tough News to Customers + Free Ride Friday Oct 30, 2020

It’ll happen eventually.

A change to your service. A delay. A mistake. At some point, you’ll have to break some less-than-pleasant news to your customers.

Fortunately, it doesn’t have to hurt your relationship.

Today, we share the steps you should take whenever there’s an uncomfortable announcement on the horizon. You can tell people what they don’t want to hear — while still making them feel respected and valued.

When it’s time to communicate bad news, you can always communicate something else, too: your continued devotion to serving customers as best you can. Click play at the top of the page!

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MBA1646 How to Prevent Hustle Burnout Oct 29, 2020

Hard work has a tipping point…but it also has a point of diminishing returns.

Hard work isn’t “productive” if it burns you out. Hustle isn’t effective if it’s not sustainable. While it’s tempting to assume that the hardest worker wins, it’s just never been true. Entrepreneurs have to master efficiency — not self-denial.

It’s a cold, hard reality of business that you can’t sprint through a marathon!

Today, we offer a few ways to avoid burnout without hurting your business. With a few techniques, you can make yourself more capable, more competent, and better balanced. Click play at the top of the page!

Show Links

Generating Business Referrals Without Asking by Stacy Brown Randall

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MBA1645 Q&A Wednesday: How can I provide some company perks on the cheap? Any advice? Oct 28, 2020

Wanna show your team some love…on a budget?

It’s Q&A Wednesday, and we’ve got a listener who wants nothing more than to show the team just how appreciated they are. Unfortunately, it’s not possible to show it in their paychecks.

But it’s still possible.

Today, we explore a few ways to reward your team with the funds you have. From strategic time off to services to professional development, you can afford to keep morale high.

Find out how. Click play at the top of the page!

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MBA1644 More Revenue in 45 Days Oct 27, 2020

Strapped for cash? Revenue is like oxygen for a business — it’s a matter of survival.

Today, we discuss exactly how to boost revenue when you need it most, in just a few weeks. With the strategies we discuss in this episode, 45 days is a realistic timeframe in which to add some serious black ink.

It all comes down to 3 specific strategies.

Every business needs a boost now and again. In fact, we shouldn’t wait until we’re in financial trouble to maximize revenue. You can employ these strategies at regular intervals throughout the fiscal year.

Find out exactly how to get some more “profit” into your “profit & loss” sheet. Click play at the top of the page!

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MBA1643 Guest Teacher – Stacey Brown Randall – How to Generate Referrals Without Asking Oct 26, 2020

Who’s sending you business? Why?

Can you do anything to make it happen more often?

Yes, you can. That’s the message today’s special guest teacher, Stacy Brown Randall, is here to deliver. She’s got a step-by-step plan to make more referrals happen — without actually asking anyone to refer people.

All you need is a little psychology.

Tune in, and hear how a few simple steps can increase referrals drastically, without the awkwardness of overtly encouraging your referrers. Click play at the top of the page!

Show Links

Roadmap to Grow Your Business Podcast with Stacy Brown Randall

Referral Ninja Quiz

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MBA1642 Can You Build a Business Alone? + Free Ride Friday Oct 23, 2020

Solopreneurs: are they real?

Do they stay solo…forever?

Running a business by yourself is something we usually think of as a first stage. Eventually, you hire people. But if you’re happy to run a one-person operation, is it viable in the long term?

Short answer: yes, but it comes with some drawbacks.

Today, we discuss what kinds of businesses can function without any help, and what the real limits are. Having run a one-man web design company alone, our intrepid host Omar knows what it takes.

He also knows the drawbacks.

Tune in, and see if solopreneurship is something you really want to consider — or not. Click play at the top of the page!

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MBA1641 How to Find a Great Content Writer Oct 22, 2020

Words are the heart of marketing.

So how do you find the best writing talent?

Your emails, blog, social posts, and website copy need to reflect your brand. Your words have to provoke emotional responses and inspire action among consumers.

For most people, that requires a professional.

There’s no shortage of writers out there. Unfortunately, most of them are terrible. Today, we’ll share how we found our full-time wordsmith, and why cruising the job boards might not help you find what you’re really looking for.

Sometimes, you have to chase the talent a little.

Get someone on your team who can truly articulate your brand’s message. Click play at the top of the page!

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MBA1640 Q&A Wednesday: Should my remote team have a dress code? Oct 21, 2020

What should you wear to a Zoom meeting?

As COVID has forced so many businesses to operate online, some new questions have come up. While office dress codes are pretty standard — and easily enforceable — what happens when everyone works from home?

And, y’know…does it matter?

It’s Q&A Wednesday, and we’re helping one listener decide on a policy for their team. While it’s important to keep your business professional as norms change, it’s equally important to treat your team like adults.

Hear our advice, and decide for yourself if “casual Friday” is a thing of the past, or a permanent dress code. Click play at the top of the page!

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MBA1639 5 Principles of Starting a Tech Startup Oct 20, 2020

Here’s what we wish we knew earlier!

In our time building and running a tech startup, we’ve learned too much to fit into a single episode. But a few core principles apply to all of it, in one way or another.

Today, we share these principles with you.

We’ve got the 5 most important ideas any tech startup founder should live by. These are things that both of us (your intrepid host Omar, and myself, his co-founder) learned the hard way — so you don’t have to.

Let our experience be your advantage!

With these 5 principles, your chances of failure will drop, drastically. These are things most people just don’t think of — until it’s too late. Save yourself some trouble! Click play at the top of the page!

Show Links

Start Your First Online Business with Omar Zenhom (14-day free trial with promo code MBA)

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MBA1638 Guest Teacher – Margie Warrell – How to Bounce Back from a COVID-induced Crisis Oct 19, 2020

You can make it through this. And so can your business.

COVID has screwed up…everything. Many businesses have closed — some temporarily, some forever. But others have adapted, pivoted, even thrived.

How?

According to this week’s special guest teacher, it all comes down to resilience. Margie Warrell has closely studied success in business, and currently sits on the advisory board of The Forbes School of Business and Technology.

Today, she’s here to share the habits that cultivate resilience, and the ability to make it through tough times. Rather than an inborn trait, resilience is acquired — and you can acquire it.

Tune in, and hear Margie’s advice. It just might be exactly what you need to get your business through. Click play at the top of the page!

Show Links

Reset Your Life Compass by Margie Warrell

Start Your First Online Business with Omar Zenhom (14-day free trial with promo code MBA)

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MBA1637 Do You Need a Change? + Free Ride Friday Oct 16, 2020

Ask yourself honestly: does running your business just…suck?

If you’re feeling run-down, unmotivated, uninspired, you might be fine. You might just need a break, or a change in how your business operates. But you might need something a little more drastic.

You might need to get out of it altogether.

The point of entrepreneurship is to choose your own path. If you don’t like the one you’re on, it’s ok to get off!

Today, we’ll discuss how to know if it’s really time to move on — and what to do if you suspect that’s the case. Click play at the top of the page!

Show Links

Himalaya Learning: 14-Day Free Trial including Start Your First Online Business with Omar Zenhom (Use Promo Code MBA)

Himalaya Learning: 14-Day Free Trial including Start Your First Online Business with Omar Zenhom (Use Promo Code MBA)

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MBA1636 5 Reasons To Keep Your Business Small Oct 15, 2020

How big is big enough?

Most people try to grow their business as much as possible. But that’s not the only option! What if the right business for you is…something less gigantic?

There are a few reasons this could be the case.

Today, we discuss 5 big advantages to keeping it small. Instead of assuming you want what other entrepreneurs want, take a moment to decide what kind of lifestyle and workday would make you happiest.

…it just might be the kind of business that doesn’t grow indefinitely. Click play at the top of the page!

Show Links

Anyone Can Do It

Company of One

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[Bonus Episode] Ep1 of Start Your First Online Business Oct 14, 2020

Today, we’re bringing you something special.

We teamed up with Himalaya Learning, an online education platform offering audio courses in entrepreneurial skills. Together, we created Start Your First Online Business, a complete course that walks you step by step through creating your own startup.

This 10-part course gives you the knowledge you need to get your business idea out of your head, and into the real world — with a low-risk, sustainable, realistic approach.

…and we’re sharing the first lesson for free, here on The $100 MBA Show.

Lesson 1, Entrepreneurship 101: Business Basics, explains the mindset you need to succeed as an entrepreneur.

In it, we explore the 5 core principles that maximize your chances of actually making it as an independent business founder.

With insight and experience from our own journey, this lesson delivers the strategies that create a strong, stable foundation for your business. Best of all, our approach doesn’t involve going into debt or risking your home or life savings.

It’s a strategic philosophy grounded in reducing risk, and building your business one piece at a time.

Check it out, and don’t forget to use our special promo code for a free trial of Himalaya Learning, with all the courses it has to offer. Start Your First Online Business is available now, exclusively on Himalaya.

Click play at the top of the page!

Show Links

Himalaya Learning: 14-Day Free Trial including Start Your First Online Business with Omar Zenhom (Use Promo Code MBA)

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MBA1635 Q&A Wednesday: How much do I need to pay my EA? Oct 14, 2020

Ready for an executive assistant?

It’s Q&A Wednesday, and we’ve got a listener who wants an EA, but isn’t sure what to spend. An EA is our top recommendation for a first hire, and they can quickly become invaluable.

…but how much should “invaluable” actually cost?

Today, we’ll discuss what the options are, what the variables are, and our recommendations for finding the perfect new team member.

From local to global, part-time to full-time, the right EA for your needs, budget, and location is out there. Let’s find them! Click play at the top of the page!

Show Links

Glassdoor

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MBA1634 3 Reasons Not To Sell Your Products on eBay Oct 13, 2020

If you’re thinking of selling products on eBay…don’t.

It seems like a good idea, from a distance. But the dangers inherent in selling on eBay far outweigh the advantages. Our intrepid host Omar would know — he had an eBay-based business once.

There’s a good reason he doesn’t have one now.

Today, we detail the serious downsides of eBay commerce, including some nefarious scam artistry that anyone can fall victim to — and eBay can’t seem to do anything about.

We’ll discuss why it’s always better to invest in your own e-commerce infrastructure, even if it costs more up front. Plus, we’ll tell you the one thing eBay actually is good for (hint: not business). Click play at the top of the page!

Show Links

e-Leap Free Resources for Entrepreneurs

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MBA1633 Guest Teacher – Gino Wickman – How To Determine If You Have What It Takes To Become An Entrepreneur Oct 12, 2020

Is entrepreneurship for you? ‘Cause it’s not for everyone.

If you’re wondering whether you have what it takes to build your own business, we have an answer. Actually, our special guest, Gino Wickman, has an answer.

Actually, you have the answer. But Gino has the perfect way to help you find it.

Gino Wickman has 30 years of experience building businesses, guiding other entrepreneurs, and writing best-selling books on entrepreneurship — including one featured on our “Must Read” list.

Today, he’s here to help you self-evaluate as a budding entrepreneur-in-the-making.

Tune in, and hear about the specific traits that successful entrepreneurs have. It’s not about whether you’re “good” enough, or have some mind-blowing product idea or experience in business. It’s about whether you’ll really love it. Click play at the top of the page!

Show Links

Free Chapter: Entrepreneurial Leap by Gino Wickman

Must Read: Traction by Gino Wickman

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MBA1632 How Do You Turn Your YouTube Viewers into Email Subscribers? + Free Ride Friday Oct 09, 2020

Got great YouTube content? A strong following? Great!

But how is that supposed to help your business?

Today, we discuss how to turn views into conversions. YouTube is awesome for the top of your marketing “funnel,” but all those viewers are useless if you can’t follow up. You need email addresses, not likes and shares.

Fortunately, there’s a way.

Learn how a simple modification can turn every YouTube video into a lead-capturing, email-list-building machine. Get your potential customers off YouTube and into your business ecosystem. Click play at the top of the page!

Show Links

Get Momentum by Penny Elliott

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MBA1631 How To Create A Compelling Sales Page Oct 08, 2020

What makes a sales page work?

The goal is to get people to buy. So why do some pages perform better than others? Today, we’ll discuss one key element that has a bigger impact than any other.

Whether it’s your homepage, or individual product pages, there’s one thing that really conveys the value of your product. It might not be what you think, but it’s undeniably at the core of what inspires consumer action.

Best of all? This thing is completely under your control.

Tune in, and learn how your sales pages can make a stronger case for your products. Click play at the top of the page!

Show Links

Words

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MBA1630 Q&A Wednesday: Is it OK to not give refunds? Oct 07, 2020

No-refund policy: good idea? Terrible idea?

It’s Q&A Wednesday, and we’ve got an online course seller who wants to protect their revenue from frivolous refund requests. Will a blanket no-refund statement scare people away?

Or will it just save some hard-earned cash?

We’ll discuss a few options when it comes to refund policy, and why no business owner has to feel bad about protecting their investment. It’s all about making sure that customers really give your product a chance first!

There is a way to make sure people who are genuinely not helped by your product get their money back — without letting yourself be taken advantage of. Click play at the top of the page!

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MBA1629 How to Attract Great Talent When You’re Just Getting Started Oct 06, 2020

We all want the best possible team. But is that a realistic goal in your first year or two? When you haven’t established a reputation yet, how can you attract the best talent?

Turns out, being new to the game is a big advantage in that department.

Today, we discuss 5 things that attract great hires, and explain why new businesses are sometimes better positioned to offer them. We’ll explain what to put out there so dynamic, creative, hungry individuals apply.

If you build it, they will come — but only if you give them a few good reasons.

Learn why money isn’t the only factor in attracting employees. Empower your business to bring in top talent, with a few promises that anyone can keep, in any size business. Click play at the top of the page!

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MBA1628 Guest Teacher – Penny Elliott – How To Get Momentum In Your Business Through Accelerated Sales & Automation Oct 05, 2020

Not much of a “salesperson?” That’s ok (and totally normal).

Today, we’ve got a top-level expert in the Selling Arts, Penny Elliott. Penny’s raked in millions in sales over her career, and currently makes her living showing others how it’s done.

In this episode, Penny shares 3 specific strategies anyone can use to move their products and services — especially in the current business climate.

Learn the principles that can empower you to sell, whether you think of yourself as a “salesperson” or not. Click play at the top of the page!

Show Links

Penny Elliott Group Sales Swipe Copy

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MBA1627 Do You Need an Office To Work Efficiently + Free Ride Friday Oct 02, 2020

What did we really lose when we lost our offices?

Coronavirus changed everything for some companies. Not ours — our team has always been fully remote. But as other companies were forced into the WFH life, we couldn’t help but wonder…

…have we been missing out on something?

Our host Omar decided to find out by asking a fellow entrepreneur. He spoke with the founder and CEO of Wistia, which had to shutter their Massachusetts-based headquarters.

Did they lose productivity? Collaboration? Revenue?

Hear what Omar learned, and how it can affect your business plans. If given the choice, should you build a remote team, or get yourself an office? Click play at the top of the page!

Show Links

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MBA1626 Are You Taking Enough Risks? Oct 01, 2020

Playing it safe isn’t that…safe.

If you’re stuck in habitual patterns — because they’ve worked ok so far — that’s not stability. That’s stagnation.

Today, we discuss how to tell if you’re too comfortable in your comfort zone. Are you trying new things? Are you innovating?

If not, the competition will.

Tune in, and learn how and why to experiment and look for new paths — even if you like the paths you’re used to. “Risky” doesn’t have to mean dangerous or irresponsible. And remember: not taking risks is a risk of its own. Click play at the top of the page!

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MBA1625 Q&A Wednesday: How long should my YouTube videos be? Sep 30, 2020

YouTube: if you think your business can ignore it, think again.

It’s Q&A Wednesday, and we’ve got a listener looking for some YouTips, if you will. Because YouTube is so much more than a place to watch cat videos. It’s a social platform, an ad-revenue generating machine, and…a powerful search engine.

In other words, treat YouTube like you treat its owner, Google — like it can make or break your business.

Today, we’ll borrow some advice from a true YouTube expert (don’t worry, we’ll tell you who), and help you figure out what metrics matter — and how to nail them. Click play at the top of the page!

Show Links

Creativity, Inc. by Ed Catmull

Storyblocks

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MBA1624 Must Read P2- Creativity, Inc. by Ed Catmull Sep 29, 2020

But wait, there’s more!

From the company that brought you incredible stories like Finding Nemo comes another inspiring tale — how one business did things differently, and it worked. This is part 2 of our 2-part review of Ed Catmull’s Creativity, Inc.

Go back and listen to Part 1, if you haven’t.

In this episode, we’ll discuss the book’s takes on planning strategies, fear, failure, and how to truly lead a team of empowered, independent, motivated employees.

It was a long road to Woody and Buzz. But like so many business stories, the journey was just as incredible as the destination. Click play at the top of the page!

Show Links

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MBA1623 Must Read P1 – Creativity, Inc. by Ed Catmull Sep 28, 2020

This book is so good, we had to review it twice.

Creativity, Inc., from the co-founder of Pixar, is packed with incredibly valuable lessons for any business leader (or anyone who wants to be one).

In the first part of this 2-part review, we’ll discuss Ed Catmull’s take on team-building, cultivating creativity, creating a company culture, and leadership. The author’s take on these things will surprise you — and inspire you.

Hear what it took to build one of the greatest story-telling businesses in history. Learn how you can apply the same principles to your story. Click play at the top of the page!

Show Links

Creativity, Inc. by Ed Catmull

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MBA1622 How To Negotiate Any Big Expense + Free Ride Friday Sep 25, 2020

Tough times? Tight budget?

Let’s make some room on that balance sheet.

Today, we explain how to save money by renegotiating some of your biggest expenses. It’s an obvious strategy, but too few entrepreneurs try it. You could be paying less to suppliers, vendors, contractors, and others. So why not ask?

Remember: your business is valuable to them — and there’s leverage in that.

We’ll discuss the approach you can take (and exactly what you can say) to bring your monthly bills down. In the end, your success is their success, too. Use that! Click play at the top of the page!

Show Links

TroyStudio Sound Recording Box

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MBA1621 Is Paid Advertising Bad For Your Business? Sep 24, 2020

The biggest problem with paid ads? They cost money.

And sometimes, they cost more than they’re worth.

Today, we explore the ROI on paid ads — whether they’re on social platforms like Facebook, search engines like Google, or content spaces like YouTube. If you’re not careful, what looks like a smart move can be nothing but a money pit.

Depending on the business, ads can be a major drag.

Paid advertising is not your only option. If you’re not tracking and controlling the cost per acquisition of every new customer, your ads may be killing your bottom line. Don’t waste your money — Click play at the top of the page!

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MBA1620 Q&A Wednesday: What’s the best mic for podcasting? Sep 23, 2020

Podcasting: it’s a lot better with the right equipment.

It’s Q&A Wednesday, and we’re helping one listener choose a crucial piece of gear: the mic! We’ve been doing this for a while — this is episode 1,620 — so we’ve tried quite a few.

The mic we use isn’t the most expensive one, but it does everything a podcaster needs. But more importantly, we control the space we record in.

That has a much bigger impact on sound quality than anything else.

Learn how to get the most professional sound, whatever the budget. Whether you’ve got a full studio to work with, or nothing but a closet, your podcast can sound awesome. Click play at the top of the page!

Show Links

AudioTechnica ATR2100

Shure SM7B

Zoom H4N

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MBA1619 Should You Charge For Shipping? Sep 22, 2020

Did Prime ruin the whole shipping thing?

It’s a fundamental e-commerce question. So many businesses lose money — or tighten their margins — by absorbing excessive shipping costs.

You don’t have to be one of them!

Today, we explain why shipping should actually be a revenue generator, not an expense. WIth our intrepid host Omar’s experience in e-commerce, this episode lays out the reality of shipping costs and their effect on purchasing habits.

Spoiler alert: shipping is rarely a deal-breaker.

Learn what works best in shipping policy, and get the best deal for your business and your customers. Click play at the top of the page!

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MBA1618 Guest Teacher – Domenic Aversa – How to Navigate the World of High Risk Lending Sep 21, 2020

Is your business in trouble? Don’t make it worse.

There are financial predators out there targeting distressed companies. Don’t let your business fall victim! If you’re in a tight spot, you have to know who to accept help from — and what to expect.

Fortunately, we know an expert on all that.

Domenic Aversa specializes in getting companies through tough times. Today, he’s here to tell you what the predators — and scavengers — look like, so you can see them coming.

If you’re like countless businesses out there reeling from the current economic climate, all might not be lost. But before you take a helping hand, make sure the other hand isn’t holding a knife. Click play at the top of the page!

Show Links

Corporate Undertaker

Corporate Undertaker: Business Lessons From the Dead and Dying by Domenic Aversa

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MBA1617 How Saying “No” Can Make Your Business More Profitable + Free Ride Friday Sep 18, 2020

Few words are more powerful than “no.”

But you have to know how to use that power wisely.

As your business grows, the “no’s” become more frequent, and more important. Every “yes” is a “no” to something else — which means you need to master your priorities.

Today, we discuss how to be properly selective, and more discriminating in what you say “yes” to. We’ll explore the different kinds of no’s — internal and external — and get a handle on how to wield them effectively.

Opportunity costs are still costs! Learn what that means — Click play at the top of the page!

Show Links

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

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MBA1616 Should You Offer Chat Support in Your Business? Sep 17, 2020

Live Chat Support: it’s an incredible plus for your business.

But that doesn’t mean you’re ready to offer it. Today, we discuss what you have to consider before you make a promise you can’t keep.

A lot goes into live support, and you have to make sure you can deliver. We learned this with our own SaaS company, as reliable support is great for both pleasing current customers and attracting new ones.

But you can’t just give people support — you have to give them great support, or none at all.

Learn what you have to be able to do, and decide if your business is ready to be…well, more supportive. Click play at the top of the page!

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MBA1615 Q&A Wednesday: Should I ask my dad to invest in my business? Sep 16, 2020

Need money to start a business?

It’s one of the first big hurdles entrepreneurs face. Going to a bank or VC is a fraught process, and it’s not guaranteed to work. But what if you have family with cash to spare?

It’s Q&A Wednesday, and we’ve got a listener who has an idea for a mobile app — and a dad with $20k to burn. Should he ask for it? Or is there another way to build this thing?

Today, we’ll explore the ups and downs of taking business loans from family, and what the alternatives are. Risking someone else’s capital is always scary. What changes when it’s someone close?

Hear what we recommend. Click play at the top of the page!

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MBA1614 3 Big Mistakes to Avoid When Growing Your Business Sep 15, 2020

Ready to scale?

You got your business off the ground. Now, it’s time to reach for that next level.

But if you’ve never done so before, look out! Too many small businesses stumble in ways that can cost you dearly — for months or years to come.

Today, we outline 3 ways you can really screw up.

These are the most common ways businesses get derailed on their way up the mountain. Fortunately, the pitfalls are pretty easy to avoid, if you’re willing to grow strategically.

Let’s make sure your business grows sustainably. Click play at the top of the page!

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MBA1613 Guest Teacher – Jeff White – How to Make Your Website Accessible to All Sep 14, 2020

Brick & mortar businesses must be accessible to people with different needs.

But what about websites?

Are you leaving people with sensory or motor disabilities out of your marketing? Making sure you’re not isn’t just ethically right, it’s smart business. So what can you do to make sure everyone is welcome on your little corner of the Internet?

We have a guest teacher for that.

Jeff White of Kula Partners is an expert in website accessibility. A web designer for almost 3 decades, he understands both your marketing needs and the needs of those who can’t navigate the ‘net like most consumers.

Tune in, and hear about a few easy steps you can take to ensure accessibility. Don’t leave leads on the table. Click play at the top of the page!

Show Links

Kula Partners

The Kula Ring Podcast

Website Accessibility Guidelines

Headliner

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MBA1612 How Much You Should Spend on Payroll + Free Ride Friday Sep 11, 2020

What percentage of your expenses should cover payroll? What’s sustainable, fair, and makes sense?

Today, we discuss the factors involved. We’ll help you figure out just how big a slice your team should take out of the profit pie. The right number will vary for different types of businesses, but almost every business falls into one of two categories.

And of course, you get what you invest in.

Get a baseline for what businesses like yours spend on their teams, and see if you’re spending the right amount. Click play at the top of the page!

Show Links

Tiny Time, Big Results by Yasmin Vorajee

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MBA1611 Why Candour Is Essential To Growth Sep 10, 2020

Will your team tell you when you’re wrong?

If the answer is no, you have a problem.

Without a culture of openness and honesty, you can’t really find out where your business’s strengths and weaknesses are. You can’t make important decisions about what’s working and what’s not.

Your team can’t be afraid to criticize.

Today, we discuss how and why to make your business a safe space for candid feedback. By promoting respectful disagreement, you can help your business avoid a fatal flaw: mediocrity.

If everyone’s agreeing, something is wrong. Let’s fix it! Click play at the top of the page!

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MBA1610 Q&A Wednesday: How do I scale my service-based business? Sep 09, 2020

Got more clients than you can handle? Ready to take the next step?

It’s Q&A Wednesday, and we’ve got a listener with an awesome problem: too many customers. He’s the only one who works at his own web services company, and it’s time to grow beyond solopreneurship.

But how can he handle the quantity without sacrificing quality?

Today, we’ll explain how to move past the solo phase. Scaling can be a huge challenge for people who’re used to handling everything. But it’s crucial to help your business evolve. Learn how to let go, let other people step in, and move forward. Click play at the top of the page!

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MBA1609 How to Prevent an Employee From Being Fired Sep 08, 2020

Firing people sucks.

It’s not just uncomfortable. It’s a loss of investment in the employee, and a sign that you missed something along the way — possibly something that could’ve prevented the firing (or hiring!) in the first place.

You will have to fire people eventually. But you can be proactive in reducing how many.

Today, we discuss the steps we take to make sure we fire as few people as possible. Fortunately, giving a team member the ol’ heave-ho is a rarity at our company. And that’s no accident.

Learn what we do to keep our team together — and be confident that when you do fire someone, it was the right call. Click play at the top of the page!

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MBA1608 Guest Teacher – Yasmin Vorajee – How to Build a Client Attraction System That Works in 4 Hours Per Week Sep 07, 2020

“Long hours” is not the answer.

If you think you’re too busy to run a business, we submit Yasmin Vorajee: a mother of 3 who operates her business in just 20 hours a week.

The author of Tiny Time, Big Results, Vorajee had to find a way to maximize her time…and boy, did she.

Today, Vorajee explains her system for bringing in new business every week — in less time than it takes to watch a miniseries. See what you can accomplish when you put efficiency over sweat. Plus, get a free bonus gift from Vorajee. Click play at the top of the page!

Show Links

Tiny Time Toolkit

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MBA1607 How On Demand Webinars Can Increase Your Revenue + Free Ride Friday Sep 04, 2020

We automate emails, social posts, and a million other things.

Why not automate webinars?

We’ve been experimenting with “on demand” or automated webinars for the last year or so, and it’s been great. Our pre-recorded lessons and sales pitches have brought us a bump in conversions and sales — all while we’re sleeping.

Today, we’ll explain how to set up, record, promote, and follow up on these valuable assets.

On demand webinars have a fantastic reach, great conversion rates, and you only have to record them once! They’re the perfect evergreen tool to supplement your marketing efforts and revenue stream.

Learn how it’s done — Click play at the top of the page!

Show Links

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MBA1606 How To Create Your First Sales Funnel Sep 03, 2020

The sales funnel: if you’re in business, you’ve heard of it.

But maybe you’ve heard too much.

Today, we’ll break the funnel down into a simple, step-by-step plan to generate sales. We’ll put aside all the theorizing and competing expertises, and bring it back to basics.

This is Creating Customers 101.

We’ll establish the tried-and-true fundamentals of purposely building a funnel — from attracting the attention, all the way to the purchase. We’ll also discuss what your business looks like without a sales funnel, and why it’s so hard to get off the ground.

Let’s restore the funnel to what it should be: a straightforward, smart strategy for growing your business. Click play at the top of the page!

Show Links

Your Webinar Blueprint

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MBA1605 Q&A Wednesday: Is a Tony Robbins training a good business investment? Sep 02, 2020

He’s “not your guru.” But he’s something.

Tony Robbins might be the biggest name in self-help. But is personal development professional development, too?

It’s Q&A Wednesday, and one listener is pondering whether to spend company dollars on a Robbins training session. The formerly in-person seminars have gone online, and the price has dropped accordingly.

Is it a wise investment? Or is this too personal for business?

Today, we’ll discuss what you can get from people like Robbins, whether you buy everything he’s saying or not. We’ll explore the cost/benefit ratio of self-improvement as it relates to entrepreneurship — the most personal of professions. Click play at the top of the page!

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MBA1604 Are You Spending Enough Time on Team Morale? Sep 01, 2020

Morale doesn’t happen by accident.

It affects productivity and outcomes. It keeps people on the team instead of looking elsewhere. It makes your employees go beyond working “hard,” and feel personally invested in their work.

So how can you cultivate morale?

Today, we discuss how to make everyone feel like their work matters. We’ll explain what you can do to increase your team’s enjoyment of their jobs, in good times and bad.

Managing human beings is one of the biggest challenges for new entrepreneurs. Learn the mindset to approach morale with, and the steps you can take to forge a truly motivated team. Click play at the top of the page!

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MBA1603 Guest Teacher – Tyler Jordan – How To Advertise In A Down Market Aug 31, 2020

New to paid advertising? Now’s the time to get into it.

COVID-19 sent the price of online advertising down. Way down. Google, YouTube, social media platforms — every platform is ripe for getting exposure.

…and your potential customers are spending more time on those platforms than usual.

Today, special guest teacher Tyler Jordan of Jordan Digital Marketing is here with a lesson on how to capitalize on this unique opportunity. He’s got 6 ways you can attack paid advertising, even on a limited budget.

Plus, he’ll explain why some of the current conditions for advertising will stay with us, long after the virus is under control. Let’s make lemonade — Click play at the top of the page!

Show Links

Paid Marketing During a Pandemic: A Coronavirus Guide

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MBA1602 Are You Making It Hard For Your Customers to Spend More Money? + Free Ride Friday Aug 28, 2020

We’ve said it before, and we’ll keep saying it: Take a break from chasing customers, and focus on the ones you already have!

Your existing customers are the easiest group of people to market and sell to.

But do you have unnecessary barriers between them and further purchases? Are you making it easy to buy again, buy something else, or upgrade?

You could be leaving revenue on the table.

Today, we’ll discuss how to figure out whether your customers have a smooth path to spending more. Eliminate the friction, turn one-time customers into lifers, and stabilize your revenue stream for years to come. Click play at the top of the page!

Show Links

RockStar of Your Industry

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MBA1601 Should You Start Accepting Apple Pay? Aug 27, 2020

The easier it is to pay, the more people buy.

We’ve all been somewhere that doesn’t accept credit cards. But in the future, will not accepting methods like Apple Pay put your business in the same outdated category?

Today, we discuss whether Apple Pay is the next PayPal — or the next Visa. Does your website or brick & mortar need to make Apple Pay happen? If so, what does it take? What does it cost?

We looked into this for our own business, so we’ll share the results of our research with you. Click play at the top of the page!

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MBA1600 Q&A Wednesday: How do I make important decisions faster? Aug 26, 2020

They say not to rush important decisions. But you can’t drag your feet, either.

It’s Q&A Wednesday, and we’ve got a listener who takes weeks or months to make a call. Worst of all, the time he takes doesn’t necessarily result in better decisions — it just delays everything that comes next.

So how can we speed things up?

Today, we’ll discuss how to categorize your decisions, and find the right amount of time to spend on each. Getting comfortable with tough calls is Job One for entrepreneurs — but that doesn’t mean rushing to judgment when the stakes are high.

It means creating reasonable deadlines for yourself, and sticking to them. Hear how we do it — Click play at the top of the page!

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MBA1599 How To Hire For Skills You Don’t Have Aug 25, 2020

You can’t do everything. But who should do what?

It’s a great problem to have: Your business is growing, and you’re ready to hand responsibilities off to new hires.

But how do you know what the best talent looks like? You’re hiring because you don’t know that much about…development, marketing, whatever.

In other words, you’re not qualified to pick the right person!

There’s a way around this.

Today, we’ll discuss our system for identifying the right person for the job — even when we know very little about the job in question.

You don’t have to guess, and you don’t have to rely on an agency. Click play at the top of the page!

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MBA1598 Guest Teacher – Luana Ribeira – How to Get Featured in The Media Aug 24, 2020

All marketing starts with awareness. So how do you get your name out there?

We’ve got an expert with an answer. Luana Ribeira specializes in getting entrepreneurs exposure by giving the media what they want: good stories from interesting people.

To earn credibility and trust with a wide audience, media exposure and general PR is a must. And with a little strategy, almost anyone can get themselves featured in the trusted outlets their target audience enjoys.

No, you won’t be on the cover of Time (yet). But you can start putting in the work to make yourself a known quantity! And that can lead to bigger and better exposure over time.

Tune in, hear why it’s worth making the effort to seek media exposure, and take on Luana’s tips. Click play at the top of the page!

Show Links

Game of Phones: Build an Empire From Your Mobile by Luana Ribeira

The $100 MBA on Instagram

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MBA1597 Advanced Email List Marketing Optimization + Free Ride Friday Aug 21, 2020

How are those open rates looking?

As your email contact list grows, it takes a little more effort to manage.

You’ve got to protect your “sender reputation,” the metric by which email services decide whether your message is sent to the inbox — or to the dump.

Today, we’ll discuss a few tactics you can use to clean up that list, and trim the less engaged contacts from your campaigns. The net result: more people opening and responding to your emails.

You won’t be able to convert people if they never see your emails. But with a little list maintenance, you can make sure they do. Click play at the top of the page!

Show Links

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MBA1596 How Will COVID-19 Affect Your Business Long Term? Aug 20, 2020

Stop asking when COVID-19 will end. Start asking how to do business around it.

We’re half a year into the pandemic, and there are no signs of it going away anytime soon. Major changes in consumer and company behavior are reshaping the business landscape. Can you navigate it?

Of course you can.

Coronavirus is a unique disease, but it’s not the first global disaster human beings have faced. What can we learn by looking at lessons from past calamities? What strategies will help your business survive?

We can’t fix the problem. But your business can find a way through it, for however long it has to. Click play at the top of the page!

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MBA1595 Q&A Wednesday: How do I lower my FB ads cost per lead? Aug 19, 2020

Facebook ads can be incredibly effective. But if you’re not careful, you can end up losing money.

It’s Q&A Wednesday, and we’ve got one listener who’s been running Facebook ads for 6 months, and can’t seem to get one crucial metric to move in the right direction: the cost per lead.

If you’re spending too much on every conversion, you might as well not advertise!

Today, we discuss the 4 factors you can manipulate to improve your Facebook cost per lead. By experimenting with these variables, you can find the sweet spot where your ads get the job done at a cost that makes sense — and helps you make progress.

Make sure that when it comes to Facebook ads, the “R” in your “ROI” is worth the effort. Click play at the top of the page!

Show Links

Authenticity: Building a Brand in an Insincere Age by Mark Toft and Jay Sunny

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MBA1594 How to Evaluate Your Employees Aug 18, 2020

If you’re not evaluating your employees, you’re not getting your money’s worth.

Just as importantly, the employees aren’t getting their time’s worth.

Finding out if your employees are growing — or just working — is crucial. But it has to be done in a way that’s fair and long-term-goal-oriented.

Today, we’ll explain how it’s done.

A solid evaluation system isn’t just to help you figure out who to fire. It ensures your employees are getting real opportunities to develop and make big contributions. It gives them a path to follow so that you can both win.

Don’t just hire and walk away. Create evaluations that are efficient, accurate, and foster a stronger team. Click play at the top of the page!

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MBA1593 Guest Teacher – Mark Toft – How to Build an Authentic Brand in an Insincere Age Aug 17, 2020

When everyone’s faking not faking it…who can tell the difference?

It’s hard for any brand earn trust when cynicism rules the Internet, and consumer bullsh*t radars are set to High Alert.

But it’s not impossible.

Today’s special guest teacher, Mark Toft, built a career on finding the authentic message behind the brands he worked with. By stripping the attempts to be real away, any business can shine for what they really are.

Toft is here to describe a few things truly authentic brands do, and help you understand how to stop trying and start being…well, whatever you are.

Your customers will trust you for it. Click play at the top of the page!

Show Links

The Narrator Group

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MBA1592 Is Your Team Working On The Right Things? + Free Ride Friday Aug 14, 2020

Is your team making progress…or just working?

It can be hard for individuals to stay focused on long-term goals, let alone teams. So making an effort to keep your employees on track isn’t just smart — it’s necessary.

Today, we discuss how to make sure your team isn’t losing sight of the horizon. By ensuring their time is spent on moving the ball forward, you can avoid their treading water. That way, you get the best return on your investment in every employee.

We’ll explain how to work backwards from your most important goals, and orient your team towards what really matters.

Lead with confidence, knowing that your team’s time is being invested in the bigger picture, not just the day-to-day. Click play at the top of the page!

Show Links

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MBA1591 Creating a User Manual For Your Business Aug 13, 2020

Can your business run without you?

It’s important that it can.

As your operation grows, it becomes more and more dangerous for you — or anyone on your team — to be indispensable. When life happens and you can’t make it to work, your business should be able to run on autopilot, at least temporarily.

To do that, you need a playbook. A guide. A manual!

So let’s create one.

Today, we’ll explain why and how to create a manual of Standard Operating Procedures for your team. Beyond letting your business run without you, it makes everything from onboarding new employees to selling your business easier and more efficient.

It’s a long-term process that never really ends — but it should start right now. Click play at the top of the page!

Show Links

Notion

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MBA1590 Q&A Wednesday: My site keeps crashing. How do I find someone to fix it? Aug 12, 2020

Website down? That’s a crisis for almost any business.

What now?

It’s Q&A Wednesday, and we’ve got a listener whose site crashed. No small business can afford that, at least not for long. More importantly, no small business should run without measures in place to prevent it from happening!

Today, we’ll discuss how to get the help you need.

It takes a little planning, effort, and money. But it’s worth it. We’ll explain exactly what you need to know before you seek help, and how to attract the right professionals.

A crashed website is a panic-inducing, growth-disrupting, frustrating event. But you can do something about it. Click play at the top of the page!

Show Links

Cracking the Leadership Code by Alain Hunkins: First Chapter Free!

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MBA1589 Why Selling Low-Priced Products Can Be Harder Aug 11, 2020

We assume big price tags are for big businesses.

But it’s the opposite, really.

Today, we discuss why new and smaller companies think they have to undercut. While it might seem like a better way to sell your product at first, the message it sends — and the customers it attracts — can make this strategy backfire badly.

You have to be able to afford your customers. And low prices can’t get you there.

By charging what your product is worth, you build a stable foundation to serve everyone better. It’s about the quality of customers, not the quantity. So unless your last name is Walton, ditch the clearance-bin prices. Click play at the top of the page!

Show Links

Hey

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MBA1588 Guest Teacher – Alain Hunkins – How to Increase Your Impact and Influence by Building Your Credibility Aug 10, 2020

A lack of credibility is deadly.

For all your other assets, not being seen as reliable can negate everything else. That’s true for potential customers, business partners, and your own team.

Today, we welcome a special guest who can help.

Alain Hunkins is a coach, consultant, and author who’s worked with some of the biggest companies in business. Today, he’s here with 3 things you can do right now to boost your credibility and earn some trust.

Think of it like a credit score.

By intentionally building credibility, you will open doors for yourself and your business. Alain will show you how — plus, he’s got a valuable gift for everyone who tunes in. Click play at the top of the page!

Show Links

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MBA1587 Does Influencer Marketing Work? + Free Ride Friday Aug 07, 2020

We’ve all seen “influencers” casually (or not so casually) hawking products on social media. But can this be an effective marketing strategy for you?

It’s FREE RIDE FRIDAY!!!, and we’re exploring influence. While having a semi-famous (or “Instagram famous”) person back your product undoubtedly raises awareness, does it create customers?

Can it work for small businesses, or it just for companies with money to burn?

Today, we discuss what it looks like when influencer marketing works. Tune in as we go beyond the vanity metrics and hone in on what actually drives conversions. Hint: it’s not about how many followers your influencer has. Click play at the top of the page!

Show Links

Cameo

How We Decide by Jonah Lehrer

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MBA1586 Should You Offer a Lifetime Deal? Aug 06, 2020

The lifetime deal: smart strategy, or slippery slope?

Many companies with monthly or other recurring-revenue business models consider this trick. You simply offer a great deal that never expires — ever.

Customers are locked in at a certain rate, for as long as they’re alive.

This can backfire.

Today, we do the math on lifetime deals. Is there a version of this that doesn’t eventually cost you more than it brings in? Can you craft a lifetime offer that actually makes sense for you in 10, 20, 50 years?

Can you reap the benefits of attracting all that business, without the cost catching up to you in a bad way? Tune in, as we weigh the real implications of this strategy. Click play at the top of the page!

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MBA1585 Q&A Wednesday: How do I pivot my business without upsetting current customers? Aug 05, 2020

You’ve gotta do what’s best for your business. But you also have to do what’s best for the customers — especially the ones who supported you early on..

What happens when those two principles conflict?

It’s Q&A Wednesday, and we’ve got a listener who wants to niche down their coaching business — which would mean leaving some happy clients behind. Can you do this without hurting your reputation and damaging the business you’re trying to grow?

Yes you can. We’ve done it. Omar’s changed businesses more than once in his entrepreneurial career.

Today, we discuss how to do so in a way that’s forthright, ethical, and results in a net positive. Learn how to grow and evolve without alienating those who won’t be coming along for the entire ride. Click play at the top of the page!

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MBA1584 Should You Outsource Your Paid Ad Marketing? Aug 04, 2020

You’re ready to spend money on advertising.

The question is: do you know how to get the best results? And if not, should you learn, or should you put that advertising budget into the hands of a pro?

We had to ask ourselves those questions as our business grew. Paid advertising is complex, and only getting moreso. Whether it’s social media advertising, Google ads, or sponsoring things like podcasts, it’s…tricky.

So what’s a better investment: the time and money it takes to upskill yourself, or the cost of outside help?

Today, we’ll do the cost/benefit analysis on having someone handle your paid advertising. We’ve tried it every way, from learning the ropes and experimenting on our own, to trusting our money with experts in the industry.

Hear what it can cost, what your options are, what we experienced, and what we recommend. Click play at the top of the play at the top of the page!

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MBA1583 Must Read: How We Decide by Jonah Lehrer Aug 03, 2020

Why did I do that?

It’s a question we don’t ask ourselves enough. As small business leaders and entrepreneurs, it’s crucial to understand the human decision-making process. This week, we take a look at a Must-Read that does exactly that.

Jonah Lehrer’s How We Decide challenges the myth of rational, logical, even self-serving decision-making. Instead, it delves into the emotional reasons we do what we do.

Understanding the emotional basis of our choices doesn’t mean we’re powerless to act rationally. In fact, by embracing it, we become better decision makers — and better business people.

Tune in, and hear the most powerful insights from this thoroughly researched look at what makes us tick. Then, apply them to your business. Click play at the top of the page!

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MBA1582 Why Your Business Needs an Enemy + Free Ride Friday Jul 31, 2020

Every brand needs a story.

Every story needs a hero.

And every hero needs a villain.

Don’t get us wrong; we’re not talking about “vilifying” the competition. We’re talking about differentiating. To build your brand’s narrative and stand out, you have to tell the world what you’re doing differently.

In other words, you need contrast.

Consumers are triggered to action by their “pain points,” the things that make doing whatever they want to do difficult or impossible. Whatever your competitors aren’t doing is the space your company fills.

Lean into that. Celebrate it. Today, we’ll explore how.

By choosing an “enemy” to contrast your company with, you show consumers what you’re really about. By opposing your brand to others, you avoid a “me too” mindset and focus on what makes your company truly special.

Plus, it’s FREE RIDE FRIDAY!!! Click play at the top of the page!

Show Links

Are Zoom Webinars…Webinars?

Hey

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MBA1581 How to Run a Paid Live Workshop or Course Jul 30, 2020

Teaching, training, and coaching online: everybody’s doing it for a reason.

It’s one of the most profitable ways to monetize your expertise. But that comes with a downside — a ton of competition.

With so many courses, webinars, and videos out there, how can you stand out?

Today, we’ll explain exactly how to set up your own paid, live workshop or course. We’ll discuss what tools to use, how to market it, and how to make it worth every cent. Specifically, we’ll explore why live courses are so much more valuable than the pre-recorded kind.

Whatever you have expertise in, your students are out there somewhere. Now more than ever, consumers are looking for ways to learn online. Get in on the action with a course that’s uniquely valuable. Click play at the top of the page!

Show Links

Campaign Monitor Email Benchmarks

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MBA1580 Q&A Wednesday: What’s a good email open rate for my business? Jul 29, 2020

*Checks notes*

Yep, the money’s still in the list.

Email is everything when it comes to marketing. It’s the #1 way to nurture leads, and move them closer to becoming customers. But how do you know if you’re…y’know, doing it right? How do you measure the success (or failure) of your email campaigns?

Open and click rates, of course.

It’s Q&A Wednesday, and we’ve got one listener who isn’t quite sure what a “good” open rate is. Spoiler alert: most of your emails won’t get opened. But there are industry standards, benchmarks you can work towards as you grow your business.

Today, we’ll discuss the two big email metrics, what numbers you should shoot for, and what factors affect those numbers.

With reliably sourced data, we’ll explore the marketer’s never-ending quest to get those emails opened, read, and clicked. Click play at the top of the page!

Show Links

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MBA1579 Lessons Learned From Basecamp’s “Hey” Launch Jul 28, 2020

Want to innovate your marketing? Study marketing innovation.

That’s what we’ve been doing, as we followed the launch of Hey, a new take on email from the guys who created Basecamp.

And no — we’re not affiliated with Hey in any way.

We just paid close attention to Hey’s pre-launch marketing strategy, and felt compelled to share it with you. We’re not discussing Hey as a product. We’re discussing what made Hey’s marketing campaigns so creative, original, and effective.

It’s enough to make you believe they really can take on Gmail.

Hey’s launch proves that there’s always a new niche, a new way to approach even the most crowded industries. By daring to differentiate, Hey attracted, nurtured, and converted new legions of fans — even as they navigated unexpected roadblocks.

What can you learn from Hey? Click play at the top of the page!

Show Links

HEY

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MBA1578 Guest Teacher – Erin Corn – How To Succeed With Paid Social Ads Jul 27, 2020

No more “post & pray.” It’s time for a strategic approach to social media.

Social media advertising is a tricky business. But right now is a great time to get into it — costs are down, and folks are spending more time than usual scrolling around.

So how can you get the most out of your ad budget?

Erin Corn of Shorebird Media is here to help.

Corn knows what works in the world of social. Today, she’ll discuss how to set the right goals, execute your plan, and track your success. A performance marketing expert, Corn isn’t here to get you “likes” and shares.

She’s here to help grow your business in meaningful, measurable ways.

Get past the vanity metrics, and take a practical, goal-oriented approach to social media — in particular Facebook and Instagram. Click play at the top of the page!

Show Links

Shorebird Media Comprehensive Advertising Guide

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MBA1577 Is It Worth It To Switch Providers to Save Money? + Free Ride Friday Jul 24, 2020

If you’re cutting costs this year, you’re not alone.

One of the easiest ways to boost profits is to cut down on overhead. But lowering expenses can cost your business in ways you might not realize — especially when it comes to ditching providers and suppliers in favor of cheaper options.

Whether it’s digital providers (of things like CRM software), or suppliers of physical materials, breaking up is hard to do.

So should you?

Today, we discuss how to calculate whether severing a B2B relationship is the right move. With examples from our own business, we’ll explain why we stayed when we stayed, and why we left when we left.

If you’re considering a provider switch, give this episode a listen. Click play at the top of the page!

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MBA1576 3 New Lead Magnet Ideas Jul 23, 2020

Where are your (potential) customers?

More importantly, how do you get their email addresses?

Today, we’re talking top of the funnel. We’ve got 3 creative ways to find your audience, and get them to opt into the conversation. You probably haven’t tried these (or all of them, anyway), but they work — if executed properly.

Give them a try!

Consumers guard their inbox more fiercely than ever. Earning the right to email someone is getting harder. For your business to succeed, you’ll have to make sharing an email address a very, very easy decision.

Today, we’ll show you how. Start building that list, so you can start building relationships. Click play at the top of the page!

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MBA1575 Q&A Wednesday: Does giving away company swag work? Jul 22, 2020

Swag is fun. But is it effective?

What’s the real power of t-shirts, mugs, stickers, and all the rest? What’s a reasonable ROI, and how do you even measure it? We’ve given away lots of branded gear over the years. Was it worth it?

At least one listener wants to know.

It’s Q&A Wednesday, and we’re discussing how to produce and distribute swag as a marketing strategy. Our listener has an up-and-coming company that’s producing enough revenue to up the marketing budget.

Should they spend it on…stuff?

Tune in, and learn how we get the most out of our swag budget, how we know it works, and what we even mean when we say it “works.” Click play at the top of the page!

Show Links

Teespring

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MBA1574 How To Make Sure Your Business Finishes 2020 Strong Jul 21, 2020

How good can 2020 be?

Crazy question, right? But it’s one you should be asking.

This sh*tshow of a year has derailed businesses and shattered motivation around the world. But entrepreneurs thrive on challenge — even if it’s just the challenge to survive. So how can you get the most out of this wacky year?

Today, we’ve got some answers.

There are a few pieces you can put in place now, so you can look back on 2020 with no regrets. See the opportunity in crisis, and attack your goals for the year — even if the ‘rona or another crisis upended business as usual.

We’re halfway through the year. You got this! Click play at the top of the page!

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MBA1573 Guest Teacher – Rob Ristagno – How to Find New Revenue in Old Data Jul 20, 2020

How much revenue are you leaving on the table?

Rob Ristagno knows data. From baseball to balance sheets, he specializes in figuring out what the numbers are saying — and what they’re hiding. Today, he’s here to teach us a simple exercise to get the most out of the data we already have.

Best of all? This method works for any size business.

You don’t need years of analytics experience, like Rob has. You simply have to look at the data you have from another angle, with a simple technique that’s as easy as it is surprising.

Play a little “Moneyball” with your business. Use the information you have to get the results you want. Tune in, and see what opportunities are waiting for you, hidden inside the data you’re not (yet) using to its fullest potential.

Click play at the top of the page!

Show Links

Sterling Wood

Email Sterling Woods

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MBA1572 Productive Meeting Hacks + Free Ride Friday Jul 17, 2020

There’s no way around meetings. But they don’t have to suck.

Today, we’re sharing our best tips for ensuring that your team’s meetings are tight, efficient, and not a boring slog. Most importantly, these 4 “Must Do’s” guarantee that your meetings aren’t the worst possible thing: a waste of time.

It just takes a little planning.

These are the tactics we use for each and every one of our meetings, because every second our team spends in meetings is time they’re not developing, writing, supporting, creating.

The best part? The meeting itself and its planning aren’t all on you — it’s a team effort, too, from setting the agenda to evaluating just how productive each meeting really is.

Get more out of your employees, by showing them how much you respect their time and work. Click play at the top of the page!

Show Links

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[Bonus Episode] Introducing: Real Good Jul 16, 2020

If business isn’t doing any good…what’s the point?

We’re interrupting our regular podcast stream to bring you something special. It’s the first episode of Real Good, a new podcast about people using the power of their business to make a better world.

Seriously. These stories aren’t about PR or charity.

They’re about businesses and leaders who found ways to invest in the people, places, and ideas that fall through the cracks of our social and economic systems — investments that yield returns for everyone.

As COVID-19 revealed disparities based on wealth, race, and other systemic factors, some companies stepped up to turn disadvantage into opportunity, finding their niche in serving the underserved in a way that demonstrates the “real good” business can promote.

This episode features an interview with Maurice Jones, CEO of LISC (Local Initiative Support Corporation). Jones tells the story of his company’s efforts to invest in communities, and their devotion to creating more equal access to the resources that make success possible, like broadband Internet.

Tune in, and be inspired by those who make it their business to help build something better than what we’ve got. Click play at the top of the page!

Show Links

Real Good podcast

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MBA1571 How Your Business Can Have Frequent Small Wins Jul 16, 2020

They say success is mostly perspiration, with a little inspiration.

But what about motivation?

Keeping spirits high is a team leader’s responsibility. The best way to do that? Breed success with success by regularly celebrating wins. By making a point of basking in small victories every week, you keep the motivation going.

Feeling the little wins paves the way for the big wins.

Today, we’ll discuss why and how we take the time to acknowledge the small-to-medium-sized successes that add up to long-term progress. With just a few minutes each week, you can feed the fire that keeps your team positive and on point.

Tune in, and learn just how powerful the impact can be over time. Click play at the top of the page!

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MBA1570 Q&A Wednesday: Who should be my first hire? Jul 15, 2020

Solo no mo’.

It’s Q&A Wednesday, and we’ve got a listener who’s finally making enough revenue to double the size of their one-person team. The only problem? This soon-to-be-former solopreneur isn’t sure what position to fill.

What’s the priority?

Your first hire is a big investment (and commitment). It’s crucial to find someone that doesn’t just do a job, but maximizes the ROI of their salary — and frees you up to do more. So who can get the most off your plate? A marketer? Salesperson? Developer?

We know what our answer is.

Hear who we think a small business owner should hire first, in almost every case. There’s one position that — regardless of industry — usually has the biggest impact on an entrepreneur’s ability to keep the company growing.

Find out who it is, for our money anyway. Click play at the top of the page!

Show Links

You’re Gonna Die by Neville Medhora

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MBA1569 Take The Pricing Challenge Jul 14, 2020

We dare you.

Seriously, we want you to do this. Raise your prices, even if it’s just a little. Do it this month, and you’ll learn something very powerful. You’ll learn that you can charge more than you think — without pissing off your customers.

And there’s one way to prove it.

A few factors keep small business’ prices artificially low. Mostly, it’s fear. Fear that your product isn’t worth that much, or that customers will be scared off. Sometimes, it’s just complacency — you’ve been charging the same amount forever.

But if you’re not growing, you’re dying.

You may be shocked at how undramatic a price hike can be. We’re asking listeners to make a modest increase in price, then tell us about it in an iTunes review. We’ll give your business a shout-out, and show everyone why raising prices isn’t just a good idea — it’s a must.

Remember: a modest increase doesn’t make a big difference to any individual consumer. But it can make a huge difference in your total revenue. Hear the details of the challenge, and get ready for some black ink. Click play at the top of the page!

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MBA1568 Must Read Episode: You’re Gonna Die by Neville Medhora Jul 13, 2020

Let’s talk about death — but in a good way!

This is a very different “Must Read.” Neville Medhora’s You’re Gonna Die isn’t exactly about business. Or it’s not only about business. It’s about life, how it ends, and how we all need to make every second of it count.

Especially entrepreneurs.

Subtitled “A framework for happiness,” this book is pound-for-pound one of the most impactful we’ve ever featured. In fact, it doesn’t even weigh a pound (or it wouldn’t if you printed it out).

At 44 pages and about $5 on Amazon, it’s a short read. But it’s a seriously powerful one.

Hear how this book can change your perspective, and help you honestly evaluate what you really want out of life and business. The time it takes to read this thing is a very smart investment. Hear our favorite takeaways — Click play at the top of the page!

Show Links

This Book Will Teach You How to Write Better by Nevill Medhora

NevBlog

Kopywriting Kourse

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MBA1567 Will Your Business Survive? + Free Ride Friday Jul 10, 2020

This crisis will end. But when? And can your business last ‘till then?

Let’s find out.

Today, we’re discussing what your company needs to come through the other side of this whole COVID thing. How can you navigate the tunnel when you can’t yet see the light? How do you know when it’s smarter just to tap out?

It’s probably time to ask yourself.

We’ll explore a few strategies you can use to keep your business afloat, while preparing for the possibility of shutting down. By conducting an honest assessment of how much runway you really have, you can do right by yourself, your employees, and your customers.

All entrepreneurs have to face failure — whether to avoid it or bounce back from it. Either way, your journey will continue. Click play at the top of the page!

Show Links

The Best Time to Send Your Email Newsletters

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MBA1566 Should You Charge a Set Up Fee? Jul 09, 2020

Should onboarding cost the customer money? Can “set-up” fees backfire?

Once you’ve made the sale, is it smart to immediately tack on an extra charge just to get someone up and running?

It depends.

Today, we’ll discuss why businesses charge these initial, one-time set-up fees. By understanding why companies do it — and how it can protect their own balance sheet — you can make a better decision about your own policy.

Set-up fees have their advantages, and they can’t be ignored. Depending on the type of business, it’s not just some arbitrary way to increase revenue. It can be a valuable, even necessary way to ensure the customer gets what they paid for.

Tune in, and hear some examples of set-up fees that make sense for all parties involved. Understand the relationship between the value of getting set up, and what charge for the time and effort it costs your business. Click play at the top of the page!

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MBA1565 Q&A Wednesday: How do I shut off my brain so I can recharge? Jul 08, 2020

Entrepreneurs are different.

We don’t work the same. We don’t live the same. And we face challenges that the conventionally employed just don’t. For example, it can be incredibly tough to “leave work at work” when we’re solely responsible for our businesses.

Our brains are full of hamsters, spinning away on wheels that never stop.

So can we treat this condition?

It’s Q&A Wednesday, and one listener wants to know if we use any strategies that let us chill, relax, and yes…sleep! As it turns out, our intrepid host Omar has learned how to unplug after years of stressing out.

Today, we’ll discuss the things we do to just shut off. Remember — you’re not choosing between your business and your health. You can’t run your business without your health! And you can’t make decisions with an overworked, foggy brain. Click play at the top of the page!

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MBA1564 Special Guest Lesson: A Masterclass in Email Marketing with Steffen Schebesta Jul 07, 2020

Don’t miss this one.

It’s an in-depth interview with someone who saw a special niche in a very, very competitive industry, and filled it successfully. It’s a true Master Class in both business-building and one of the most important aspects of digital marketing: email.

No, email isn’t “dead,” or anywhere close to it. Yes, the money is still “in the list.” Today’s guest, and his story, are proof.

Steffen Schebesta is the co-founder of Sendinblue, an email marketing service that elbowed its way through better-funded competition to serve small businesses. He sat down with Omar to explain exactly how small-to-midsize companies can get email marketing right — even if they’re just getting into it.

Today’s conversation covers everything from how Steffen built Sendinblue and why, to how everyone can optimize their business with the right approach to email, and digital messaging broadly.

Plus, Steffen’s got a very special, very generous offer for a limited number of listeners.

This extended conversation is perfect for anyone looking to get maximum results from every email campaign. Click play at the top of the page!

Show Links

Sendinblue

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MBA1563 Must Read: Never Lose A Customer Again by Joey Coleman Jul 06, 2020

Retention is the new acquisition.

As business people, we put a ton of effort into getting new customers. But so many of us fail to devote adequate focus to keeping the customers we have. It’s a plague! A syndrome. A common pitfall that’s swallowed a million businesses.

So how can you keep — and keep profiting from — existing customers?

Joey Coleman’s Never Lose A Customer Again has been on our “to read” list for a while. And frankly, good ol’ Omar wishes he got to this one sooner. It’s full of massive insights, and one of the best books we’ve read all year.

Regardless of your industry, product, or the size of your company, the basic principles of customer retention don’t change. Coleman lays them out masterfully, with actionable advice backed up by data, examples, and experience. Get your notebook ready!

Tune in, and hear some of the best insights we got from this book. Then, get your own copy. Learn how to turn customers into lifers. Click play at the top of the page!

Show Links

Never Lose A Customer Again by Joey Coleman

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MBA1562 When to Hire a CFO + Free Right Friday Jul 03, 2020

Are your finances getting too big to handle?

That’s a great problem to have! But it’s a problem nonetheless.

Hiring a CFO is a sign you’ve arrived. It means you’re dealing with so much revenue and expenses that it’s no longer something you can just…do. You need a professional who can take total command of your business’s money.

It’s a lot of control to give up — but it frees you up to do more of what you love.

Today, we’ll discuss how to know it’s time to bring in a CFO. It’s one of the most empowering things you can do, giving you the whole new level of confidence that comes with knowing exactly where you stand financially.

We’ll discuss what to look for in a CFO, and suggest a place to look for one that you might not’ve considered. Click play at the top of the page!

Show Links

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MBA1561 Dealing With Financial Stress in Your Business Jul 02, 2020

Of all the kinds of stress, financial stress is one of the worst.

It can make entrepreneurship…not fun anymore.

Stress compounds any financial problem your business has, making it significantly worse. But dealing with tough times calmly and strategically is just one of those must-have skills for independent business people.

Easier said than done though, right?

How can you actually manage financial stress?

There are practical ways to address your financial challenges without being consumed by them. With proactive strategies, you can not only manage stress better, but avoid much of it. In fact, a lot of stress comes from simply not knowing where you stand financially, rather than any specific problem.

Today, we’ll explore the roots of financial stress, and suggest an effective — but kinda counterintuitive — treatment. Click play at the top of the page!

Show Links

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MBA1560 Q&A Wednesday: How do you consistently publish content? Any tips? Jul 01, 2020

Producing content is exhausting.

If you’re doing it wrong, that is.

It’s Q&A Wednesday, and one listener wants to know how in the heck we manage to produce 5 podcast episodes every single week. It’s not easy, but it’s also not that stressful — because we have a system to support consistent production.

And you can, too.

While we’ve discussed making sure quality is your top content priority (as opposed to quantity), timely, consistent publishing has long-term benefits. Taking care of your audience with fresh, valuable content on regular basis breeds loyalty, especially over a period of years.

Tune in, and hear our system for making sure we keep our promise to our listeners. Then, create your own content schedule that never misses a beat. Click play at the top of the page!

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MBA1559 How to Get More Backlinks to Your Site Jun 30, 2020

You’ve gotta rank.

There’s no way around it. No matter what kind of business you have, SEO is the way to grow. And the single most important factor in getting your website to the first page of Google results isn’t where you stick the keywords.

It’s who’s linking to it.

Backlinks are Priority One for search engine results. When trustworthy, authoritative sites link to yours, Google notices. And Google rewards.

So how can you make it happen?

Today, we’ll discuss a few strategies for getting those all-important backlinks. This is white-hat stuff; no pay-to-play, no quid pro quo. Just honest, effective ways to get noticed by the people who can rocket your site up the rankings.

The best content in the world can’t help your business if no one sees it. Take a proactive approach, and you’ll get eyes on your message. Click play at the top of the page!

Show Links

ahrefs

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MBA1558 Guest Teacher – Tanner Chidester – How to Boost Revenue with High-Ticket Sales Jun 29, 2020

Say it with me: undercutting is a garbage strategy.

Trying to compete by offering the lowest price is a race to the bottom. When we’re starting out, most of us are shy about charging high prices. But done right, the high-ticket proposition is a smart way to gain real momentum for a new business.

But don’t take it from me: we’ve got a special guest teacher.

Tanner Chidester has built successful companies from the ground up by starting with high-priced services. Note that we said “starting with,” not “working his way up to” high prices.

That’s right: according to Chidester, you don’t have to build revenue by marketing. You can build your marketing by getting a sh*t ton of revenue, as soon as possible.

Today, Chidester will explain exactly how he’s pulled this strategy off, over and over. Perfect for coaches, consultants, and other “soft” service providers, the high-ticket approach might just be the best way to get your business off the ground. Click play at the top of the page!

Show Links

Elite CEOs

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MBA1557 Why an End Goal For Your Business Is So Important + Free Ride Friday Jun 26, 2020

Every game has to end — including the entrepreneurship game.

So what does winning the game look like for you?

It can seem obvious, but do many people start and run businesses without a clear endgame in mind. Or they start with an endgame that’s too vague, and over the years lose sight of that ultimate mission.

Anyone can get lost in the day-to-day.

Today, we’ll discuss why it’s so important to clearly define your biggest goal. Is it to sell your company and retire? For how much? Is it to change an industry? Go public? Create a certain work/life balance? Be a trillionaire?

Whatever it is, your big goal has to be definable, measurable, and clear.

By starting with a well-defined goal, you set yourself up to stay on track. Every day you work won’t just be a day you maintain something — it’ll be the next step towards your happy ending. Click play at the top of the page!

Show Links

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MBA1556 How Too Much Content on Your Website Can Harm Your Business Jun 25, 2020

You’re posting too much content.

I know, sounds crazy right? But something changed.

Specifically, the algorithm Google uses to rank website pages made a major shift. While in simpler times, regularly posting content was a solid strategy for getting to Page One, that’s no longer true. Too many pages = depressed ranking.

Less is seriously more now.

Today, we’ll discuss how quality has completely knocked quantity out of the SEO debate. As a result, marketers are scrambling to cut content from their sites, keeping only the most comprehensive, valuable stuff — and deleting or merging the rest.

SEO: it’s never boring!

Keeping up with changes in how search engines calculate results is just one of those things businesses have to do. Tune in, and learn what your site — in particular your blog — should look like now. Then start trimming the fat! Click play at the top of the page!

Show Links

Dan Martell on YouTube

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MBA1555 Q&A Wednesday: Should I keep my online course open, or do an “open & close” launch? Jun 24, 2020

What’s the best way to sell an online course? Should you leave it out there, open for enrollment whenever? Or should you establish a limited enrollment period with a firm end date?

Does one help you sell more memberships?

Does one help your overall business plan more?

It’s Q&A Wednesday, and we’ve got a listener asking these very questions. Fortunately, we’re course creators from way back (the “$100 MBA” isn’t just a podcast!). We’ve launched courses both ways. In fact, we launched the $100 MBA course both ways!

Our intrepid host Omar will explain.

Tune in, and get our best advice on how to launch your next course, particularly if it’s your first course. There are advantages to each method, but the right one for you will depend on your experience so far. Click play at the top of the page!

Show Links

Launch by Jeff Walker

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MBA1554 Should You Trademark Your Brand? Jun 23, 2020

We’ve all seen the little encircled “TM” on the names of our favorite brands. But what does it actually mean?

More importantly, how can it help your chances of success?

Depending on the nation or State you live in, a trademark can be a crucial part of protecting your company from copycats. But not always; depending on where you are in your business, it may not be worth the investment.

As in the rest of business-building, timing is everything.

Today, we’ll discuss exactly what a trademark does for you, and how it can actually add tangible value to your entire business. We’ll lay out the costs involved, and the process for getting a trademark – if you’re ready, that is.

We’ll also share our recommendation for exactly how long you can wait before trademarks become truly necessary. Get the facts, lay out a plan, and protect your business from the wannabes! Click play at the top of the page!

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MBA1553 Guest Teacher – Nathan Hirsch – How to Build and Promote an Affiliate Program Jun 22, 2020

Affiliate marketing: in many ways, it’s the ultimate “growth hack” for new businesses.

You essentially crowdsource sales by cutting people in on the revenue generated by their own referrals. Win-win! But is there a strategy to it?

Today’s special guest teacher certainly thinks so.

Nathan Hirsch built multiple successful companies that harnessed the power of affiliates. That includes one he grew with zero outside capital investment, but a ton of outside hustle investment from a small army of affiliates he brought on board.

And you can do the same for your business.

In this episode, Hirsch lays out the steps he used to supercharge his growth by targeting the right affiliates at the right time. From smaller recommendations to big-time endorsements from “influencers,” the path to sales is paved with a little help from the crowd…if you know where to look. Click play at the top of the page!

Show Links

Outsource School

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MBA1552 Should Your Business Publicly Take a Stand? + Free Ride Friday Jun 19, 2020

Politics. Social movements. Morality. Does any of that have a role in your business?

That question is on the forefront of many an entrepreneur’s mind, as protests rage across the United States and the world over issues of inequality. While it’s tempting to think we can simply keep current events out of business…

…it’s just not always possible.

Silence is its own statement. Depending on the issue, what effect can that statement have on your brand?

Today, we’ll discuss when it’s appropriate — and responsible — to take a stand. We recently made our position on the Black Lives Matter movement public, and it cost us some customers.

But for us, certain social responsibilities are a greater priority.

Take a moment to think about what you stand to lose from saying something, and from saying nothing. Do the cost/benefit analysis of sticking to your deepest principles.

Consider financial and moral factors as a business leader, and make your best choice. Click play at the top of the page!

Show Links

Outgrow: Type Outgrow + 100mba in the chat box for 20% off

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MBA1551 Are You Putting Too Much Money Back Into Your Business? Jun 18, 2020

How much is too much to reinvest?

As the founder of a small business, you’re responsible for keeping your company in good financial health. You owe it to everyone on your team — and your customers — to keep the ship afloat.

That’s why so many entrepreneurs pour every possible cent of profit right back into the business.

But is that sustainable? Is it smart?

Today, we’ll discuss what percentage of profits you should reinvest, and what other options you have. It can seem selfless to keep only a minimal share, but it can also hurt more than it helps — as Omar learned after years of paying himself less than everyone else on the team.

Tune in, and start thinking about what you owe…you! Click play at the top of the page!

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MBA1550 Q&A Wednesday: Do I need to accept PayPal with my new business? Jun 17, 2020

PayPal: is it a must?

PayPal used to dominate the cardless transaction world. Even now, it’s a popular choice for millions of consumers. But is it so popular that your small business has to offer it? Do people’s ideas about security and convenience dictate that only taking credit cards is a mistake?

It all depends.

It’s Q&A Wednesday, and we’re helping one listener decide whether to go through the effort of enabling PayPal payments. We’ll discuss the advantages and disadvantages of doing so, and what other options exist.

Plus, what’s true about your business now might not be true later — and that includes payment processing.

Depending on your market (and whether you’re a B2C or B2B), the effort necessary to give customers the PayPal option may or may not be worth it. Let’s find out — Click play at the top of the page!

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MBA1549 4 Simple Tips To Improve Your New Hire On-Boarding Jun 16, 2020

Onboarding: it’s not just for customers!

When you make a new hire, it’s your job to set them up for wins. So much time and effort is wasted by new employees when they aren’t quite sure how things really work, or when they’re trying to find their place in a new company culture.

Here’s how to fix that.

Today, we share our system for bringing new hires into the fold. With a little extra support and attention, you can minimize the “getting settled in” phase and help employees hit the ground running. Plus, you can make them feel like a real part of the team almost immediately.

The result? Greater productivity and performance, sooner.

These tips work for businesses of all sizes — if you’re small, set this process up now. When you scale, you’ll be glad you did. Click play at the top of the page!

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MBA1548 Guest Teacher – Saksham Sharda – How to Generate Demand and Qualify Leads Using Calculators and Quizzes Jun 15, 2020

It’s the biggest question in digital marketing: how can I get people to stop and hear me out?

Today’s guest teacher, Saksham Sharda, has an answer: hear them out first. By adding fun little tools like quizzes and calculators, you’re leveraging every consumer’s favorite topic (themselves) into crucial market research.

It doesn’t just get attention. It creates qualified leads — emphasis on “qualified.”

Today, Sharda is here to explain how these tools can work for just about any kind of business. He believes so much in the power of this approach that he represents an entire business built around a user-friendly tool for adding little quizzes and such to your marketing arsenal.

In the era of ad blockers and shrinking attention spans, we need ways to hear from leads — not just talk to them. Click play at the top of the page!

Show Links

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MBA1547 Are Lifestyle Businesses Real? + Free Ride Friday Jun 12, 2020

This whole “laptop on the beach” thing…it’s BS, right?

Yes and no.

As independent entrepreneurs, we’ve often wondered what we’re doing wrong. We see these other founders globe-hopping, working out of Parisian cafes and beachside bungalows for a few hours before getting back to the “lifestyle” of many people’s dreams.

But it turns out there’s a little more to it.

Today, we discuss where the marketing ends and the reality begins. From 4-hour workweeks to “passive” income and more, the promise of a certain lifestyle is dangled in front of would-be entrepreneurs by coaches, authors, and other popular influencers.

It’s not all smoke and mirrors. But everything has its tradeoffs.

Life can’t be “hacked,” exactly. But it can be approached creatively, differently, and independently. Tune in, and hear some examples of true “lifestyle business” leaders, and why what works for them (and you, maybe) doesn’t work for everyone — including us. Click play at the top of the page!

Show Links

Fizzle

The 4 Hour Workweek by Tim Ferriss

The Ride of A Lifetime by Robert Allen Iger

Wandering Aimfully

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MBA1546 3 Big Affiliate Marketing Mistakes to Avoid Jun 11, 2020

We’re all for affiliate marketing.

It’s one of the best ways to monetize your expertise, content, and following. It’s a fantastic passive(ish) revenue stream, whether you’re a full-time affiliate, a side hustler, or just someone who likes to share great products with people who would benefit from them.

But you can do it wrong. Way wrong.

Unfortunately, many people run into some common pitfalls — and destroy their brand and reputation. By blindly chasing commissions, you run the risk of spending the “trust capital” you’ve earned, earning a little money but losing the faith of your audience.

Today, we’ll explore the 3 biggest ways in which affiliate marketers squander trust, cheapen their reputation, and lose business. While affiliate marketing is an undeniably great strategy, it’s one that requires careful attention to proper execution.

Get your affiliate strategy right, and you’ll enjoy all the benefits without losing an ounce of credibility. Click play at the top of the page!

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MBA1545 Q&A Wednesday: I’m having a hard time with my market analysis. How do I get started? Jun 10, 2020

Market research: you’re lost without it. But some markets are easier to research than others.

It’s Q&A Wednesday, and we’ve got one listener in a very niche industry, unsure of where to turn for data to analyze. When you’re blazing your own trail, intel can be hard to find.

But it’s always there somewhere.

Today, we’ll discuss how to get the information you need to execute a business plan, no matter how specialized your industry is. From creating an accurate buyer persona to navigating pitfalls, we’re going beyond Google to get whatever facts you need.

Remember: entrepreneurship requires creativity!

When the answers you need aren’t in the usual places, that’s a good sign. It means you’re probably close to finding the Holy Grail of independent business: an underserved market with an unaddressed problem.

And that’s a good problem to have. Click play at the top of the page!

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MBA1544 How to Spend Your Weekend for a Better Week Jun 09, 2020

We’ll never stop saying this: your rest is just as important to your business as your work.

Like any good trainer will tell you about muscles, a business can only grow when recuperation is a priority. If you’re a full-time independent business person, it can be very tempting to work yourself into a ditch.

And that will always — always — backfire.

It’s time for some strategic relaxation. Today, we’ll discuss how to ensure that your investment in rest pays the dividends of productivity. With a few tips that can make your weekend much, much more refreshing, you’ll tackle every Monday like a champ.

Is this about your health and wellbeing? Sure. But it’s just as good for your business as it is for you. Learn why: Click play at the top of the page!

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MBA1543 Must Read: The Ride of a Lifetime by Robert Allen Iger Jun 08, 2020

What can you learn from the big companies? Can any of the philosophies behind mega-companies like Disney help your small business?

Yes.

Robert Allen Iger climbed the ranks of the ultimate corporation, Disney, and ran the show for 15 years. In that time, he learned a few things that can help you — yes, you, the independent entrepreneur.

He also screwed a few things up.

Today, we’re sharing the best quotes and insights from Iger’s book, The Ride of a Lifetime. In running a global behemoth, Iger accomplished a few incredible things, not the least of which was keeping a business of that size grounded in a commitment to customer experience and service.

Tune in, and hear how some business principles remain true, at any scale. Click play at the top of the page!

Show Links

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MBA1542 Charging Local Currency With Your Online Business + Free Ride Friday Jun 05, 2020

It’s a global marketplace. Charge accordingly, or you’re leaving rupees on the table.

Currency localization is way more than a convenience bonus. It’s a potentially game-changing tactic that can have a serious impact on your overall revenue. Not only do different nations have different currencies; they have different economies.

The bottom line? It’s not just converting nickels to Euros. You can charge differing prices by localizing the currency.

You read that right. Companies large and small have caught on to the fact that what you charge in Sweden should be more than what you charge in Canada, in terms of actual value. When the currency is converted back to your own, the differences in potential revenue from country to country add up — to say the least.

Learn how currency localization works, and how to set it up for your own business. Click play at the top of the page!

Show Links

Chargify

Chargebee

Paddle

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MBA1541 Do Company Perks Work? Jun 04, 2020

Is Google on to something? Those nap pods and free lunches must be worth the investment, right?

Can the same perk-heavy approach work for smaller businesses?

Today, we’ll explore the ROI of all those “extras.” From breakroom snacks to in-house gyms, some perks have historically worked better than others. Some have even done more harm than good, when they failed to align with employees’ actual wants and needs.

Part of it comes down to defining “perks,” and differentiating them from what’s actually integral.

We’ll discuss the benefits, downsides, and proper application of a wide range of perks, so you can determine what will actually have the biggest impact on your team’s loyalty and productivity. Before you go in for that company masseuse, give this a listen. Click play at the top of the page!

Show Links

The Road Less Stupid by Keith Cunningham

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MBA1540 Q&A Wednesdays: Should I open my shop doors with COVID restrictions? Jun 03, 2020

This is math we’ve never had to do before.

Trying to stay in the black during a pandemic involves a lot more than simple numbers. Navigating the rules, assessing the risks, and operating with one (or both) hands tied behind our backs can be overwhelming – especially when the rules vary from place to place and time to time.

But we have to make these decisions, one way or another.

It’s Q&A Wednesday, and we’re helping one listener decide whether to reopen with the most recently announced restrictions in place. Is he putting the staff at risk by opening, or starving them by staying closed?

What’s the “right” thing to do when all our options seem like lesser evils?

We’ll discuss this listener’s specific situation, so you can make decisions about your own business and its variables. Do what’s right for you, your team, and the world – whatever that turns out to be. Click play at the top of the page!

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MBA1539 Do You Need A Degree To Be a Successful Entrepreneur? Jun 02, 2020

What’s a formal education really worth? Since this is The $100 MBA, you might expect us to say something along the lines of “not much.”

But not necessarily.

There are things you can only get in college. Whether or not you need you need those things depends on your goals, your entrepreneurial vision, and your personal definition of success.

Plus, not being required doesn’t make a thing not beneficial.

The “Do I need a degree?” debate came up during a recent TV interview with our intrepid host, Omar, who tongue-in-cheekily refers to himself as a “business school dropout.” Naturally, he prefers the brass-tacks, real-world business education approach.

But that doesn’t mean formal education has no role in your journey.

Tune in, hear what you really get out of post-secondary education, and figure out if your path needs to detour in that direction. Or not. Click play at the top of the page!

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MBA1538 Guest Teacher – Matt Johnson – How To Use Podcast Interviews To Build Relationships. Jun 01, 2020

Get on a podcast. Now.

It doesn’t have to be this one. But the value of being heard on a good podcast goes way beyond the exposure and brand awareness you stand to gain. In fact, this week’s special guest teacher might argue that the networking opportunities you get are just as valuable.

Or maybe even more so.

Matt Johnson is a podcast marketing expert who helps other entrepreneurs get on the virtual air. Today, he’ll explain what you need to do in addition to being a great podcast guest, in order to leverage your appearance into potentially game-changing networking wins.

Tune in, and learn the real value of being on a podcast. Discover a few relatively simple steps you can take once you’ve booked yourself to turn every conversation into a huge boost for your business.

Plus, do so in a way that’s genuine, appreciated, and doesn’t seem all…thirsty. Click play at the top of the page!

Show Links

Podcast Pitch Assistant

How to Get Featured

SendOutCards

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MBA1537 4 Essential Purchases When Starting a Business + Free Ride Friday May 29, 2020

Digital or physical, online or brick & mortar, every business needs a few things at the start.

These are the non-negotiables, the 4 things that every single business can’t really function and thrive without. These are your first investments, literally the cost of doing business when you’re first getting started. This is where to spend your capital!

Get these things covered, and don’t waste money on non-essentials (until you’re profiting).

Today, we’ll list the 4 must-haves, and explain why they’re so fundamentally necessary. We’ll also discuss a few things you don’t need, but that far too many new entrepreneurs waste resources on.

Invest wisely, and put your business on a firm footing from Day One.

Remember — for small business, debt is rarely your friend. That’s why it’s so important to put profit first. By focusing on the bare essentials early on, you can establish a healthy bottom line to grow from. Click play at the top of the page!

Show Links

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MBA1536 How To Build Your Network Despite a Pandemic May 28, 2020

Being stuck in lockdown doesn’t have to stop you from networking.

Even though we can’t go to conferences and the like, networking is still possible — and it’s still incredibly important. It’s one of the most powerful methods for building your business, one that’s worth an intentional investment of time and effort, pandemics be damned.

So how can you network from home?

Today, we’ll lay out a specific, step-by-step plan for making and nurturing the most important connections. It’s a little something we learned from a friend and fellow podcaster whose networking know-how has been truly game-changing for him, and us.

Don’t let the current situation stop you from building your business. Adjust, adapt, and use our networking plan to make yourself a known quantity in all the right circles. Click play at the top of the page!

Show Links

Profitwell Freemium Manifesto

Voxer

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MBA1535 Q&A Wednesdays: Should I raise my prices during a pandemic? May 27, 2020

Price hikes can be scary. Will you turn customers off? Will people feel betrayed or surprised — especially during a global crisis?

It’s Q&A Wednesday, and we’ve got one listener who can’t get his business in the black without some fresh revenue. With no room for paid ads in the budget, and the lockdown depressing business generally, it seems like bumping up prices is the only option.

Or is it?

Today, we’ll discuss a few ways to create revenue that don’t involve price hikes. These revenue-raising strategies might be just the solution you need to get your business through COVID-19. When it’s time to balance the books, there are always options.

That said…

We’ll also discuss how to raise prices, when it’s appropriate to do so. Raising prices doesn’t have to be the end of the world, especially when you have well-served customers whose loyalty you’ve earned. Remember: a small increase doesn’t hit individual customers too hard — but it can make all the difference for you.

Tune in, learn what you can do besides raising prices, and how to raise prices in a way that won’t hurt the good will you’ve built up. Click play at the top of the page!

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MBA1534 4 Big Opportunities in 2020 May 26, 2020

This year isn’t all bad.

I mean, it’s bad. It’s awful. But if every crisis presents opportunities, the Year of COVID is no exception. Through pandemics, murder hornets, and whatever fate dreams up next, success comes to those who adapt the quickest.

So how can you navigate the new normal in a way that grows your business?

Today, we’ll discuss 4 specific ways you can lean into the new reality, and come out of 2020 stronger than when you went in. Some are easier than others, but all are doable, and all can radically change the game for you and your business.

Meet the crisis head on, adapt, and remember that what you can’t control isn’t the only factor. Click play at the top of the page!

Show Links

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MBA1533 Guest Teacher – Rich Allen – How to Explain How Your Business Works Using a Bike May 25, 2020

Communication is everything when you’re leading a team. So how can you better explain why everyone’s work matters?

With a bicycle.

Rich Allen is an entrepreneur, writer, speaker, and consultant whose success in small business has a lot to do with great team management. His bike analogy is the centerpiece of a results-driven approach that lets every employee know where they fit into the bigger picture.

In other words, a bike is more than the sum of its parts – and so is your business.

Today, Rich is here to go into detail about the bike, and how you can use this powerful analogy to get the most from your team. Ditch the “my job” mindset and cultivate what Rich calls “radical engagement.”

Sometimes, it all starts with a better way of explaining things. Click play at the top of the page!

Show Links

Tour de Profit Free Resources

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MBA1532 Google vs. Facebook Ads + Free Ride Friday May 22, 2020

Digital advertising is suddenly a lot cheaper. But it’s no less confusing.

When you’re deciding how and where to spend your advertising budget, it’s important to have a clear strategy. What are your priorities? One of the first, most fundamental decisions you have to make is to choose between the two super-powerhouses of online ads: Facebook and Google.

You definitely need one or the other, or both. But which one do you need more, right now?

Today, we’ll discuss the advantages and limitations of both options, so you can choose the right one for your next campaign. Neither is “better” inherently — but one is better for your business and its current needs. We’ll discuss how each option reaches people, what objectives each option is best at achieving, and how to decide between them.

We’ll also outline simple experiments you can conduct to see which option will get you the best results. Now is a great time to buy online ad space — if you have a solid plan. Click play at the top of the page!

Show Links

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MBA1531 2020’s 5 Most Common Online Business Mistakes May 21, 2020

Just getting started? Here’s what not to do.

So far this year, we’ve seen various businesses make some of the same blunders. The mistakes aren’t just holding people back; they’re a mortal threat to any company trying to get off the ground. These are potentially devastating mistakes that negate all the hard work people put into their independent success.

So let’s do something about it.

Today, we’ll review some of the super-common, super-deadly missteps that plague new businesses. Just as often, they’re positive things we’re neglecting to do, as opposed to active screwups. But the results are the same: time, effort, and resources down the drain.

Tune in, and see if you’re making any of these mistakes. If so, it might just be the change you need to see real progress. Click play at the top of the page!

Show Links

Bonjoro Video Funnel Playbook

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MBA1530 Q&A Wednesdays: So many things to improve in my business. Which one first? May 20, 2020

Analysis Paralysis: it’s that frozen feeling you get when there’s so much to do, you can’t do any of it.

Sometimes, just knowing where to start is the first challenge, and the key that unlocks all your forward progress. When your business has multiple areas in need of help, what’s the priority? What takes precedence when everything seems important?

How can you be sure?

It’s Q&A Wednesday, and we’ve got a listener who just doesn’t know where to begin. He wants to take action, but for every problem he tackles, others go un-tackled in the meantime.

Today, we’ll help put it all in order.

There’s a single question you can ask yourself to make a valid decision about what needs your attention most, and soonest. Once you ask it, you won’t only have a place to start, you’ll have the confidence to proceed with less anxiety about everything else — all of which you’ll get to in due time.

Businesses are many-headed hydras, and entrepreneurship is a never-ending game of problem solving. By embracing the challenge, anyone can look at a laundry list of problems, improvements, and fixes with a calm and proactive approach.

You just have to get started. Click play at the top of the page!

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MBA1529 When Should You Hire A Bookkeeper? May 19, 2020

There’s only so much time and money. A bookkeeper can save you tons of both.

Today, we’ll explain exactly what a bookkeeper does, and why one is so vital to your business after a certain point. Different from a full-blown accountant, a bookkeeper helps you handle what no one should tackle solo — that is, once your business reaches a certain volume.

We’ll explain how to recognize that volume, and know when it’s finally time to get help.

Certain metrics will tell you that it’s time to hand the books to an outside pro. If you wait too long, you risk creating a mess that’s harder and more costly to straighten up — like we did.

As Omar can personally testify, the time and money you save with a bookkeeper is worth much more than you’ll pay for one. Find out what books that need professional keeping look like. Be proactive, and you won’t regret it. Click play at the top of the page!

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MBA1528 Guest Teacher – Oli Bridge – How to Build Video Funnels for Your Business May 18, 2020

How powerful is video? As a medium, it’s quickly gone from a marketing “maybe” to a “must.”

Video can’t replace written content for every purpose, but used strategically (and created efficiently), a little video can be a huge differentiator. Oli Bridge specializes in using video content in ways you might not have considered — for results that might surprise you.

Today, Oli stops by the podcast to explain his system.

By using video in places most marketers don’t, you can cut through the noise and stand out among the countless others clogging up customers’ inboxes. By using it in a highly personalized way, you can turn regular customers into long-term “superfans” who drive new business.

It works, because science.

Hear Oli explain the psychology behind video’s extraordinary effectiveness. Once you understand the conversion potential, the time and effort required to produce videos (even short ones) will seem like a very wise investment. Click play at the top of the page!

Show Links

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MBA1527 Focus on The Things That Don’t Change + Free Ride Friday May 15, 2020

Entrepreneurship isn’t just about innovation. Sometimes, understanding that which doesn’t change is just as important.

Real long-term success requires a strategy that’s built around a few key principles; eternal truths about your industry that aren’t subject to the whims of the market. No matter what, consumers will always want their food to be tasty, their apps to be user-friendly, their trains to be on time.

So when you’re trying to come up with that unique “twist” on a product, start with the unchangeables.

Maybe your product does something in addition to the unchangeables. Maybe it addresses one unchangeable far better than the competition does. What your business does differently is crucial, but what consumers want to stay the same is equally so, and should never be forgotten.

If in the quest for innovation we forget the fundamental, basic needs behind our product category, we set ourselves up to flop. Today, we’ll share examples of those permanent truths, and how successful companies keep them at the heart of their strategies. Click play at the top of the page!

Show Links

WebinarNinja Home/About Page

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MBA1526 How to Get Great Customer Reviews Quickly May 14, 2020

Your business needs good reviews.

These days, people don’t buy a paperclip without seeing how many stars it got on Amazon. We live in the “social proof” era, where consumer opinions carry far, far more weight than any of your marketing or advertising.

If people can’t find reviews of your product, it creates uncertainty, if not outright suspicion. More importantly, you can’t stop people from voicing their opinions about your product — and statistically, the haters are far more likely to post a review than the lovers.

Fortunately, there’s a way to make sure most of your reviews are positive.

We use a system that harnesses the social proof power of our happiest customers. By encouraging our “evangelists” to spread the word, we ensure that unhappy customers aren’t disproportionately represented, which is exactly what happens if you don’t take a proactive approach.

Tune in, and hear our system for cultivating good word-of-mouth with honest reviews from satisfied customers. Click play at the top of the page!

Show Links

Survicate

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MBA1525 Q&A Wednesdays: Do I need an About Page if it’s just me and my EA? May 13, 2020

Every business needs a website. But does every business need an “About” page?

Yes.

It’s Q&A Wednesday, and we’ve got a listener who’s building their (very) small business website, and wonders whether showcasing his tiny “team” sends the wrong message. Can an About Page backfire, or make visitors take you less seriously?

Not if you do it right.

Today, we’ll discuss the real value of your About Page, and why it’s critical for traffic and SEO. We’ll explain what a good About Page needs, and how to tailor one for smaller businesses – even those run by solopreneurs.

Don’t miss out on the marketing potential of your website’s About Page – no matter how small your company is at the start. Click play at the top of the page!

Show Links

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MBA1524 Add-Ons In Your Business The Right Way May 12, 2020

Ever get annoyed when businesses try to tack on little upsells?

What if we took a different approach, one that puts added value first and added revenue second? That’s a better way to approach the optional features customers can add to your product – or not.

Today, we’ll explain how to determine what should be the core base of your product, and what should be reserved for add-ons, as well as how to package and sell those add-ons in a way that doesn’t feel scammy.

These aren’t one-time upsells, but permanent or recurring benefits that are genuinely worth the added investment for some, but not all, of your customers.

We’ll discuss the best times and ways to offer add-ons, as well as the difference between add-ons and pricing tiers. Plus, we’ll share some examples of add-ons done right from successful companies. Click play at the top of the page!

Show Links

Remote by Jason Fried and David Heinemeier Hansson

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MBA1523 Must Read: Remote by Jason Fried and David Heinemeier Hansson May 11, 2020

The book isn’t new, but the review is timely. This is the best guide to running a remote team available, from two guys who helped pioneer and popularize the concept.

Fried and Hansson are the co-founders of Basecamp, the tool we use here at The $100 MBA to coordinate the work of about two dozen employees on four different continents. Their approach can be described as radical, and the pair haven’t always made friends with their committed approach to letting people work from home.

But now might be a good time to revisit their advice.

This book will help you understand how to make remote work work. More importantly, it explains why; whatever happens with COVID-19, many businesses will have the option of not going back to normal…and that can be a really, really good thing.

Learn why remote work isn’t just necessary in a crisis, but preferable all the time. See what pitfalls are common, and how to address them. Start planning your company’s transition to a fully (or partially) remote team long-term. Click play at the top of the page!

Show Links

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MBA1522 Set Up a Home Office on a Budget + Free Ride Friday May 08, 2020

Our company has always been remote, and we’ve always worked from home.

With millions suddenly forced to do business from the same building they live in, we figured a little advice on effective home office setup might be helpful. The good news? It’s pretty easy, and not that expensive.

If you’re used to working in a conventional office, you may not be going back to it for a long time — or ever.

That’s not because COVID-19 won’t be under control; it will be, sooner or later. But the benefits of remote work for employees and employers will remain. Remote work was always an excellent alternative for many businesses; coronavirus just forced many of us to give it a try.

You might not want to go back!

You don’t have to spend thousands of dollars for a professional, comfortable, productive home office space. Even if you have to buy a few furnishings and pieces of equipment, a modest investment can create a perfectly efficient space you might actually prefer to your good ol’ cubicle.

Today, we’ll share our best tips for the perfect setup, with loads of specific recommendations (we hope you like IKEA). Remote work can be liberating, especially if you plan the space right. Click play at the top of the page!

Show Links

IKEA Micke Desk

IKEA Skarsta Desk

IKEA Linnmon Table

IKEA Kullaberg stool

Asus monitors

Light & Glo Candles

Google Home Mini

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MBA1521 First Steps In Setting Up a YouTube Channel May 07, 2020

YouTube: ignore it at your peril.

It’s the world’s second largest search engine, and its content often dominates the results of that other search engine. It’s a powerful marketing channel, as powerful as any blog or social media account.

So how do you get started?

Today, we’ll explain how to get your own YouTube channel up and running with minimal hassle. With step-by-step instructions and loads of online resources, you can claim your space on this increasingly vital platform.

We’ll discuss how to manage realistic expectations, and how “standing out” on this very crowded platform is less important than finding your niche. With a reasonable investment of time and effort, you can reap major traffic from YouTube — even if you’ve never shot a video before. Click play at the top of the page!

Show Links

CGP Grey

UBeeSize Ring Light

ATR2100 Microphone

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MBA1520 Q&A Wednesdays: I Want To Sell My Books. Do I need a Website? May 06, 2020

Standing out as a writer is tough.

Fortunately, you don’t necessarily have to shoot for the New York Times’ best-seller list. You just have to find your audience, and grow it. But for today’s authors, that begs the question: does Amazon help with that, or hurt?

Or both?

It’s Q&A Wednesday, and one of our listeners is a fiction author who’s not sure whether to even build their own website, since Amazon…y’know, exists. After all, most books are sold on Amazon, right? Is it worth the time and effort to build a site that just forwards people to The Everything Store anyway?

Spoiler alert, budding authors: do not rely on Amazon.

We get into the details on today’s episode. We’ll discuss why Amazon is helpful for authors, and the price you pay in return. We’ll explain how important your own website really is, and what you lose by not having one. We’ll also explain why even if you are selling books on Amazon, your own separate corner of the Internet is still a must..

Plus, we’ll discuss how the difference between physical books and e-books factors into the overall equation.

Amazon is a useful resource for writers and entrepreneurs of all kinds, but that doesn’t mean you should only market and sell there. Find out why, plus learn where to get some affordable help in setting up your own website. Click play at the top of the page!

Show Links

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MBA1519 How to Create a Demo Video for Your Product May 05, 2020

No matter what you’re selling — product or service, physical or digital — a great video can be a marketing game-changer.

Videos are an efficient way to get attention, get your message across, and nurture leads faster. As content goes, video is almost as important as the written word these days, and will almost certainly keep trending up.

And by the way: it’s ok if you’ve never made a demo video before.

Today, we’ll explain how to craft short, effective, professional demo videos for your product. We’ll go through each step in the process, and take the intimidation factor out of the equation for anyone with something to sell.

We promise it’s easier than you think!

We’ll explain how to plan and execute your video with conversions in mind, and of course we’ll offer recommendations for hardware and software that makes it all a snap.

A good short video can be far-reaching and seriously impactful. Take the time to produce one or two, and you just might make it an integral part of your overall marketing strategy. Start with this lesson. Click play at the top of the page!

Show Links

WebinarNinja Demo Video

Audio Jungle

ATR2100 Microphone

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MBA1518 Guest Teacher – Angela Henderson – How To Use Human to Human Marketing In Your Business May 04, 2020

You’ve heard of B2C and B2B. But H2H is still important, no matter what kind of business you run.

Angela Henderson is a business coach, keynote speaker, and podcaster who helps women business owners from around the world earn consistent 5-figure monthly revenue and multiple 6-figure years… without burning out in the process. Her focus on the human aspect of lead nurturing and customer relationships might sound a little analog, but that’s exactly what makes it effective.

Today, she’s here to help us understand how there’s no substitute for the personal touch.

If you’re looking to stand out in your marketing, and turn customers into lifers, H2H may be the ingredient you haven’t considered. People’s human interactions with your brand can define it in the long term, regardless of everything else you’re doing to grow your business.

In other words, while outsourcing, automation, and staffing are important for efficiency, those tactics have their limits.

Tune in, and let Angela explain why that phone call, that check-in, and all the ways you personally show up can make all the difference – even though you’re busy. Click play at the top of the page!

Show Links

Finlee + Me

Angela Henderson Consulting

BuiltWith

NerdyData

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MBA1517 How To Move From Working In Your Business to Working On Your Business + Free Ride Friday May 01, 2020

You’ve built a business. Congratulations! Now, it’s time to stop building it.

Seriously.

One trap entrepreneurs fall into is failing to take Marshall Goldsmith’s old advice: “What got you here won’t get you there.” In this case, it means hanging on to responsibilities that shouldn’t be yours anymore — things you handled at the beginning, but only because there was no one else.

In other words, it’s time to let others work so you can lead.

Today, we’ll discuss what tasks you should be handing off to your team. Your role as founder has to be sharply defined, or you’ll end up being sucked into endless day-to-day stuff that keeps your business running, but doesn’t move it forward.

If you’re not ready to expand your team accordingly, that’s ok too. We’ll discuss alternatives, as well as how to map out a long-term plan for making the right hires. The goal: to have everyone in your company — including you — doing only what they’re best at, not just what needs to be done.

Plus, we’ll offer a few tips on where to turn for even more help, inspiration, and advice for finally, truly taking the lead. Click play at the top of the page!

Show Links

Entrepreneurs on Fire

Shoe Dog by Phil Knight

Steve Jobs by Walter Isaacson

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MBA1516 How to Manage Support Coverage During Holidays Apr 30, 2020

What happens to your company’s Customer Support during holidays?

More importantly, what happens when it’s a holiday for some of your employees or customers, but not for others? It’s a global economy, and if you run a global business like ours, this becomes an issue. With a couple dozen employees and thousands of customers scattered around 4 different continents, the holidays can be a puzzle..

Fortunately, we like to experiment.

We’ve tried different ways of handling the whole holiday thing over the years. Most recently, we tried a new approach this past Easter. Frankly, we were a little scared to try it. But in the end, we learned something pretty valuable.

As our team and user base grow, it’s becoming more challenging to accommodate everyone. It’s also becoming more necessary.

Today, we’ll discuss everything you should consider when plotting out your holiday strategy. By doing a little homework, strategizing, and communicating clearly, you can keep your business functional while respecting everyone’s culture and downtime.

Customer Support can be your company’s biggest differentiator. Make the effort to get it right, and it will pay off. Click play at the top of the page!

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MBA1515 Q&A Wednesdays: I need to make some layoffs. Should I do it slowly or all at once? Apr 29, 2020

If you’re anxious about letting employees go, you are not alone.

Unemployment rates are at absurd levels, as company after company is forced into mass layoffs. Small businesses are no exception. The only difference? Axing team members can hurt more when the team is small.

Timing can make a huge difference. When you let employees go affects how you let them go, and the difference can be life-altering.

It’s Q&A Wednesday, and we’ve got a listener who’s considering two options: rounding everyone up and laying them off at once, or staggering the layoffs to keep some people for as long as possible. Both options have their ups and downs.

But one may be the lesser of two evils.

Tune in, and we’ll discuss the arguments for and against both approaches, and share our recommendation. Learn how to layoff in the most ethical, damage-mitigating way possible — because things will be normal again some day, and how you treated your team during COVID-19 will matter long after the virus is under control. Click play at the top of the page!

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MBA1514 Why Now Is The Best Time to Create More Content Apr 28, 2020

Whether you blog or vlog, work in words or graphics, it’s time to turn the content machine up to 11.

Like, now.

It’s not just a way to pass the time while we’re all cooped up inside. For all the downsides, the current lockdowns aren’t just a way to save lives — they’re a business opportunity no entrepreneur should ignore. You not only have time to create more content; your audience has more time to consume it, engage, and take action.

Of course, you should have a plan.

Today, we’ll discuss how to create a production schedule that keeps you consisten, and build up your content marketing asset stockpile. We’ll identify 3 reasons it’s so crucial to ramp up content production now, and how the effects of doing so will last long after the pandemic is over. Click play at the top of the page!

Show Links

Stillness Is The Key by Ryan Holiday

Meet Edgar

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MBA1513 Must Read: Stillness Is The Key by Ryan Holiday Apr 27, 2020

One of our favorite authors is back with another mindset-altering book we can’t wait to share with you.

Ryan Holiday’s Stillness Is The Key is required reading for anyone looking to be their best in business and life. No, it’s not a meditation instruction manual. It’s a guide to addressing the overwhelm and anxiety common to running a business, and finding the calm you need to make the right calls.

In other words, anxious minds make anxiety-driven decisions.

This book is profound, but accessible, wide-ranging but practically applicable. Today, we’ll discuss how its lessons can help entrepreneurs and small business owners specifically.

It’s not about being falsely stoic or emotionless. Rather, it’s about finding an internal stillness that allows you to navigate crazy situations — timely, no? It’s the perfect guide for dealing with the high stakes of independent business, and a sobering reminder of focusing on what truly matters most. Click play at the top of the page!

Show Links

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MBA1512 3 Must Do Online Security Tips + Free Ride Friday Apr 24, 2020

Cybersecurity has never been more important, as COVID-19 forces more and more business online. As we learned from the Zoom debacle, leaving your business vulnerable can lead to some serious losses, potentially losses you can’t recover from.

Let’s protect your baby.

There are three online “gates” cyberjerks can hack their way through, if you let them. We’ll discuss each way in, and how to properly secure it before nefarious actors have a chance to strike. No matter what kind of business you run, cybercrime can happen to you — and it’s kind of a booming business right now.

In the early days of our business, we learned the importance of cybersecurity the hard way. We’d prefer to pass those lessons on to you before you have a crisis of your own.

The good news? Getting solid security in place isn’t that difficult or time-consuming. By investing a few hours of your life, you can make sure that all your hard work isn’t compromised. Click play at the top of the page!

Show Links

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MBA1511 Is Now a Bad Time To Sell a Business? Apr 23, 2020

Maybe you were just getting ready to sell when COVID-19 hit. Maybe you’re thinking about getting out because of COVID-19. Either way, it’s a bit of a buyer’s market generally, so selling a business during this crisis must be approached with caution and careful analysis.

So how long should you hold out? How long can you?

Whether your business has been hurt by coronavirus, unaffected by it, or (as is the case in several industries) actually helped by it, do your homework before selling. Today, we’ll discuss what factors to consider, and where to turn for help in making this literally life-altering decision.

Selling your business is a major event in any climate, let alone the completely unprecedented situation we’re in now. Be sure to approach it dispassionately, and get advice you can trust from those who aren’t emotionally invested.It just might save your financial future. Click play at the top of the page!

Show Links

Clay Staires/Leadership Initiative

Flippa

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MBA1510 Q&A Wednesdays: How long should I plan for COVID-19 to affect my business? Apr 22, 2020

This corona thing is gonna be with us for a while. The question is: how long is a while?

More importantly, what can you do about it as an entrepreneur or small business owner?

It’s Q&A Wednesday, and we’ve got a listener with a question that’s surely on many, many people’s minds. Trying to plan around this pandemic, with the news and the rules changing by the day (and by location) can be maddening. What plans can we even make that COVID-19 won’t throw a monkey wrench into?

There is a way through this.

Today, we’ll explain how it’s possible to plan when you don’t have all the variables. There are flexible, adaptable strategies that can help you bring in revenue now, but still allow you to go back to normal when…well, when things go back to normal.

Let’s establish what we know, what we don’t know, and decide how best to adapt to social distance for as long as we have to put up with it — however long that is. Click play at the top of the page!

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MBA1509 Things to Consider Before You Change Your Brand Name Apr 21, 2020

Rebranding – is it worth the trouble?

Sometimes, the answer is yes. But we have to stress the key word here: sometimes. Rebranding can be a lengthy, difficult, costly process that only moves your business forward in very specific circumstances. Do your circumstances fit the bill?

Let’s find out.

If you rebrand in the wrong way, or at the wrong time,it can backfire and create a net loss to your business. If your current brand is even remotely well-established, don’t change your name before considering everything that goes into it.

Today, we’ll discuss all the work that goes into an effective rebranding, and the situations where it can be appropriate and effective. What’s in a name? Everything.

Be careful before you choose to throw a good name away. Click play at the top of the page!

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MBA1508 Guest Teacher – Clay Staires – How to Create Repeat Business and Customer Service Experiences That Wow in the Digital Age Apr 20, 2020

Customer service is your difference.

It’s one of the best ways for a small business to stand out from competitors and build a loyal following. You don’t have the marketing and advertising budgets of bigger operations, but you can devote a larger portion of your resources to making sure your customers aren’t just happy — they’re evangelists.

Today, we have an expert who knows exactly how to do that.

Clay Staires is a mindset master and professional inspirer who specializes in creating customer experiences that translate to growth. If anyone understands how to build something from very little, it’s Clay, who went from literal homelessness to entrepreneurial success.

Clay is here to show us how to instill the kind of customer service that can define a brand. With a little intention, you can create an experience for customers that will echo, and bring more business your way.

Tune in, and learn how to get some serious word of mouth going. Click play at the top of the page!

Show Links

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MBA1507 The Fastest Way To Sell Your Physical Products Online + Free Ride Friday Apr 17, 2020

You sold merchandise IRL in a brick & mortar store or public marketplaces. Now you can’t.

There is a way forward.

Today, we’re not just discussing how to start selling your physical goods online. We recognize that this is a business emergency, and you don’t only need a way to do it effectively, or with the right strategies.

You need a way to do it now.

So this lesson prioritizes speed above all else. Let’s get you online and selling, yesterday.

We’ve got the tips and resources you need to hit the ground running — or if you’ve already hit the ground, to get up, dust yourself off, and start running ASAP.

With specific online services that make e-commerce easy, even for the unfamiliar, you can build a bridge over the economy’s very troubled waters. In fact, when this is over, you may find that the e-commerce infrastructure you develop now will serve you well, far into the future. Click play at the top of the page!

Show Links

SquareSpace

The Road Less Stupid by Keith Cunningham

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MBA1506 How to Use Content Swaps To Grow Your Audience Apr 16, 2020

Sometimes, the best way to find your audience is to borrow someone else’s.

Content swapping is a classic, tried-and-true method of growing your brand awareness. It’s so well-established, it doesn’t even feel right calling it a “hack.” But whatever you call it, it works.

Today, we’ll explain how to execute this smart, efficient way to boost your profile with a little help from a friend.

The first step is choosing the company you’ll want to partner with. For some reason, many new entrepreneurs assume this should be a competitor. But as we’ll illustrate with examples from our own business, nothing could be further from the truth.

In fact, your ideal collaborator may be in the last industry you’d expect.

This is a tactic we’ve used over and over. We’ve developed some simple SOPs (Standard Operating Procedures) and best practices to make sure it goes smoothly. Feel free to use them for your next collaboration. Click play at the top of the page!

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MBA1505 Q&A Wednesdays: How do I balance quantity vs. quality and not get overwhelmed? Apr 15, 2020

Not everyone is binging Netflix during this quarantine.

As COVID-19 forces countless people to learn new ways of doing business, some companies and entrepreneurs are suddenly inundated with inquiries, new customers, and…just work.

How can we handle it all?

It’s Q&A Wednesday, and we’re helping one listener whose plate is too full for comfort. While new business is a blessing — especially in times like these — catastrophic success is a real thing. Can we assure our best work while doing more work than ever?

Today, we’ll discuss how to draw the line between what you can do, and what you can do well.

This advice applies to everything, not just business. From hobbies to vacations to personal improvement, trying to do it all will inevitably hurt you. With some experience from our own business, and some wisdom from abroad, we’ll help you determine how much is too much. Click play at the top of the page!

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MBA1504 Should You Run Competitive Ads? Apr 14, 2020

Online advertising is cheaper than ever. Cost-per-Click is down, and the whole world is moving their business to the web. It’s a very noisy Internet right now.

Should you stand out from the competition by calling out the competition?

Today, we’ll discuss what’s to be gained from taking on your competitors directly. When your marketing and advertising blatantly throws down the gauntlet, what are you risking? Does anyone win a tinkling contest, or is head-on advertising a recipe for conflict?

There are different schools of thought on this.

Let’s explore the practical and ethical factors you should consider before you drop a diss track online. If you do choose to take a swing at someone, there’s a right way and a wrong way to do it. Click play at the top of the page!

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MBA1503 Must Read: The Road Less Stupid by Keith Cunningham Apr 13, 2020

As you might be able to tell by the title, this week’s Must-Read is, um…direct.

That’s the best thing about it. Keith Cunningham’s The Road Less Stupid isn’t blunt for blunt’s sake. It strives to be practical, immediately applicable, and just as useful as possible.

Read it, and you can pretty much take action right away.

The general premise? Bad decisions have a massive impact. More massive than you probably realize, even. The domino effect of one bad call will echo through your business and life, so it’s crucial to do whatever it takes to avoid making one.

This isn’t a book about making good decisions. It’s about not making stupid ones.

Cunningham explores a truth that science and business is just starting to understand: that our decisions are not logical. We are not logical. Even when we think we’re being logical, it may just be our emotions deviously posing as logic to fool your frontal lobe.

In other words, maybe don’t trust your gut.

Learn how to step back, get a bird’s-eye view of your business, and proceed with clarity. Set realistic expectations, plan intelligently, and make more logical choices, more often. Click play at the top of the page!

Show Links

Audible Free Trial

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MBA1502 Who to Partner with When Markets are Down + Free Ride Friday Apr 10, 2020

COVID-19 is cratering the economy. But not everyone is losing business. Just ask Netflix, Amazon, or your local takeout place.

Even if your business isn’t naturally quarantine-proof, you can still find a way to thrive. By identifying and partnering with businesses better suited to ride this thing out, you can find a way forward.

There’s always an opportunity somewhere.

Today, we’ll discuss what kinds of businesses are doing better than ever under the cloud of coronavirus, and how your business can intersect with what they’re doing. It may take a little creativity, but by offering your value to someone in a better position, you can both benefit.

Desperate times call for creative measures.

There are no easy solutions in a situation like this. But there will be survivors, there will be beneficiaries, and there will be winners. You just might need a little help from the right partner to see it through. Click play at the top of the page!

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MBA1501 Lessons Learned from Vlogging Daily Apr 09, 2020

He’s been stuck in the house for 14 days. At first, it seemed like an inconvenience.

So he turned it into an opportunity.

We just came back from some time abroad. During the COVID-19 crisis, that made things a little awkward when we touched back down at home. By law, our intrepid host Omar wasn’t allowed to leave the house for a full two weeks.

But that couldn’t stop him from finding new ways to reach his audience.

Today, Omar shares the most important lessons he learned from trying something new, even if it was out of necessity (and a little bit of boredom).

The willingness to experiment is always valuable to an entrepreneur. But you don’t always have the time — until you do.

Learn what a few weeks of sharing his story via Facebook taught your favorite podcast host, and what you can learn by…just adapting. Click play at the top of the page!

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MBA1500 Q&A Wednesday: How do I sell a $10,000 program on a webinar? Apr 08, 2020

Price doesn’t matter. Value does.

When it comes to sales, the only thing that a high price changes is the amount of trust you have to build in order to convey the real value of the product. It might take more time or effort, but if the value is there, the sale makes sense.

That’s why webinars are perfect for high-ticket items.

It’s Q&A Wednesday, and like many of you, one of our listeners is suddenly forced to do business remotely. While live sales events are this coach’s usual bread and butter, webinars are the next best thing. But will they do the trick?

Boy, is this the right podcast to ask.

Call it a great opportunity to toot our own horn, but if anyone knows how to sell via webinar, it’s us. Webinars are specially positioned to move high-ticket items, because high-ticket items are just “high trust” items.

And trust is a webinar’s biggest advantage.

Tune in, and learn what techniques work best for the highest price tags on a sales webinar. And remember, it’s never about the price. It’s about your ability to gain credibility when you explain the value. Click play at the top of the page!

Show Links

How to Create A New Revenue Stream in 30 Days

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MBA1499 How to Manage Your Cash Flow During a Crisis Apr 07, 2020

For your business to be stable, your revenue stream needs a minimum level of predictability.

That’s where smart, proactive cashflow management comes in.

As a small business owner or entrepreneur, you have to have a plan for the ups and downs, for all the circumstances outside your control that can affect your business. And the better you utilize the ups, the less damaging the downs will be.

Coronavirus won’t be the last crisis.

Something else will go down, because it always does. The current situation is crazy, but it isn’t unique. The sooner you crazy-proof your business, the better.

Today, we’ll lay out the exact steps you can take to fortify your business against…whatever. With a few simple strategies and a little forward thinking, you can be the one who rides out the next crisis with calm, confidence, and stability.

Remember what the businesses who aren’t broken have in common, besides luck: preparation. Click play at the top of the page!

Show Links

Create A New Revenue Stream In 30 Days

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MBA1498 Guest Teacher: Brian Hamilton – How and Why To Use your Accountant for Much More Than Taxes Apr 06, 2020

A qualified accountant is a clutch hire, no matter the size of your business.

If a penny saved is a penny earned, a penny well-managed is just as valuable. CPA (Certified Public Accountants) don’t just count beans – they increase the bean count, and make sure the beans you have are creating beans of their own.

But enough about legumes.

If you think you can’t afford an accountant, listen to today’s special guest teacher, Brian Hamilton. When he’s done explaining an accountant’s value (in his…signature style), you might realize how much money you’re losing by not having one.

As the title suggests, it’s about so much more than tax compliance.

While avoiding prison is nice, the power of an accountant to inform, enlighten, and co-strategize is the most undervalued business asset. Tune in to Brian’s lesson, and see what we mean. Click play at the top of the page!

Show Links

Brian Hamilton Foundation

Inmates to Entrepreneurs

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MBA1497 How You Feel is How You Perform + Free Ride Friday Apr 03, 2020

Nothing is “just business.”

Feelings affect everything we do, no matter how calculated or logical we think business is. It’s time to stop trying to separate emotions from business, and instead learn to navigate the emotions around business.

Pretending our feelings don’t affect our performance or our decisions is delusional. But if we work on being aware of our emotions and their influence, we can make smarter choices and accomplish more.

It’s about recognizing feelings, not denying them.

Today, we’ll discuss how to see your feelings, and work with them in a constructive way. Once you realize how logical your business decisions aren’t, you can learn to work within the feelings you have to find a better headspace in which to do your best work.

If this sounds a little Self Help-y, understand that nothing can separate the emotional from the practical. The sooner we realize that, the better off we’ll be.

Click play at the top of the page!

Show Links

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MBA1496 Lesson Learned From My Trip to Japan Apr 02, 2020

Just before the corona-crisis descended, our intrepid co-founders Omar and Nicole headed to Japan for 10 days of decompression.

It wasn’t a business trip, just pure travel for the fun of it. But as they explored this new culture for the first time, they couldn’t help but learn a few things.

Now, it’s time to apply those things to business.

Visiting a surreally different place can break you out of stagnant thinking, and help you see possibilities you hadn’t considered. Japan’s particular approach to life and business is much different from the rest of the world’s – and we all have a thing or two to learn from it.

Omar & Nicole didn’t go to Japan for professional development. But the lessons were too good to ignore.

Today, Omar will share the 5 most profound lessons they took away from the Land of the Rising Sun. Learn what a culture devoted to meticulousness can teach us about running our own lives and businesses more efficiently, effectively, and beautifully. Click play at the top of the page!

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MBA1495 Q&A Wednesday: How do I shift my team to remote work? Apr 01, 2020

Let’s tackle the most FAQ about business in the COVID-19 era.

It’s Q&A Wednesday, and one of our listeners (actually, make that a ton of our listeners) is suddenly forced to run a team remotely. How the heck do you manage people who are nowhere near you?

We definitely have this one covered.

Our company has always been remote. We currently have about two dozen employees spread across 4 continents, working, collaborating, and succeeding together despite being literally oceans apart. It’s not a hassle — it’s an advantage.

Don’t just cope with switching to remote work. Embrace it!

As more and more teams go remote, we predict that many or most will prefer it. Once people learn to love the autonomy and results-driven approach that works best with remote teams, businesses might never look back — even after coronavirus is under control.

Learn how we manage our team remotely, as we always have. See why the switch to remote work might just be the silver lining your business could use right now. Click play at the top of the page!

Show Links

Jira

Remote: Office Not Required by Jason Fried and David Heinemeier Hansson

Rework by Jason Fried and David Heinemeier Hansson

Zoom

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MBA1494 How to Work From Home and Stay Sane Mar 31, 2020

You knew this episode was coming.

During the coronavirus pandemic, so many people suddenly have to work from home. When your kitchen table becomes your office, how can you keep from losing your grip? How can you protect your home and personal life — not to mention your mental wellbeing — from your job?

For many, bringing work into the home can feel like an invasion.

Today’s episode is not about productivity or home office setup (don’t worry, we’ll get to that). It’s about what we believe is the first priority: your health and sanity. Secure that, and worry about your desk later!

Fortunately, we’ve been working from home our entire careers as entrepreneurs.

It wasn’t the smoothest transition for us at first, but over the years we figured out what works, what doesn’t, and what keeps us from going crazy. The good news? Working from home can be convenient, liberating, and enjoyable – if you do it right.

Let’s discuss how. Click play at the top of the page!

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MBA1493 Must Read: Walt Disney by Neal Gabler Mar 30, 2020

Where does innovation come from? What about the greatest game-changers lets them see opportunities the rest of us miss? What is genius?

Walt Disney is a perfect case study.

Neal Gabler’s Walt Disney: The Triumph of the American Imagination is the most detailed, exhaustively researched portrait of Mickey’s creator ever written. It takes a deep dive into the personality that saw things as they were, but imagined what could be — and had the creativity to make it happen.

This book is no PR-friendly fluff piece, though.

The biography also explores the hard part about being naturally innovative: being different, being misunderstood, and struggling to make sense to the people around you. “Who is Walt Disney?” is a question that has as many answers as people who knew him – and they’re not all positive.

In a way Steve Jobs would later bring to mind, Disney changed everything by seeing where things were heading and adapting existing products. But he ability to see through the fog of the present and get a jump on the future isn’t just for “geniuses.” It’s something we can all cultivate.

That starts with studying the ones who did it best. Click play at the top of the page!

Show Links

Walt Disney by Neal Gabler

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MBA1492 Are You Paying Too Much For Your VA? + Free Ride Friday Mar 27, 2020

Virtual assistants can be invaluable – but exactly how valuable are they?

Having a dedicated person to handle administrative tasks online is a massive advantage for small business owners. We’ve used a VA since the early stages of our business, and she’s worth every cent. But just how many cents makes sense, business-wise?

Let’s do the math.

Today, we’ll discuss average rates for VAs from different parts of the world. With an entire globe’s worth of options, the price range can vary wildly – as can the quality. We’ll share some specific resources for finding the best virtual help a reasonable amount of money can buy, and define how much “reasonable” really is.

Maybe you’re paying too much. Maybe you’re not paying enough! High-quality virtual assistants make a huge impact on a business. Ours is a great example. Click play at the top of the page!

Show Links

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MBA1491 How Often Should You Offer Training To Your Team? Mar 26, 2020

Professional development is key, no matter what you do.

As a small business owner, how much of your team’s development is your responsibility? How much training, resources, and opportunities should you provide? No matter how big or small the team, it’s a question we all should answer.

You can’t be the only one who continues to learn and grow.

Today, we’ll discuss what happens to employees in the absence of training and professional development, and why it’s so valuable. We’ll explore how much time is worth taking away from everyday tasks in order to improve skills.

Plus, we’ll offer some creative ideas and resources for training your team, even on a tight budget.

See what the educational world can teach the private sector. Make sure to invest in your team, so your business gets their best work. Click play at the top of the page!

Show Links

Udemy

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MBA1490 Q&A Wednesday: Do I need to have a dedicated server for my website? Mar 25, 2020

Are you being served?

Most of us use shared servers for our websites, at least at first. Whether you’re on WordPress, SquareSpace, Weebly, or another host, you’re probably sharing server space with a few hundred “roommates.” So when is it time to leave the apartment and buy your own house?

Like so many things in business, it depends.

It’s Q&A Wednesday, and we’re helping one listener decide if it’s time for their very own server. We’ll explain why businesses do this, but more importantly, we’ll discuss when. Depending on certain milestones, it might not be worth it…yet.

Plus, we’ll discuss the one downside of using a private server.

Learn what you get out of having a private server, and how to tell when it’s time to get yours. Get a sense of what it costs, and why it’s actually a money saver after a certain point. Decide what’s best for one of your business’s most important digital assets. Click play at the top of the page!

Show Links

WP Engine Offer

SimilarWeb

GTmetrix

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MBA1489 Hiring a Website Manager Mar 24, 2020

Does someone need to take the wheel at your website?

Stop right there: this is not an episode only for the technologically…disinclined. Your website doesn’t have to be a mess for you to consider an outside expert. In fact, if your business and website are doing great, it might just be the right time.

Especially considering how much a good web manager can boost your business.

Today, we’ll discuss why you should (or shouldn’t) hire a web manager – regardless of your own technical ability. We’ll explain exactly what to look for in a good web manager, and all the ways one can help you get the most out of your site, and your time.

Take a moment to assess the time you’re putting into your website.

How much more valuable could that time be to your business? When you understand what a good web manager can do, you might think they’re worth every penny – and then some. Click play at the top of the page!

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The 4 Stages of Psychological Safety by Timothy R. Clark

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MBA1488 Guest Teacher: Timothy Clark – How To Lead your Team Through The 4 Stages Of Psychological Safety Mar 23, 2020

Are you getting the best from your team? If they’re not psychologically safe…probably not.

In order to perform to their potential, employees have certain work environmental needs, aligned to commonly understood human needs. If that all sounds a little academic, it’s because we’ve got an eminently qualified guest teacher this week: author, entrepreneur, and Oxford doctor of social sciences Timothy Clark.

Don’t worry : this lesson goes way beyond theory.

Your team members don’t just need to feel “safe” physically. They need to feel respected, invited to contribute, and perhaps most importantly, free to disagree. If your people won’t challenge you, that’s a failure, of leadership – not a sign of strength.

Today, Clark will show you how to assess the psychological safety of your company.

Specifically, he’ll help you “score” your business (and your leadership) on the 4 key factors that indicate psychological safety. With this information, you can create confident, creative employees who think for themselves instead of simply doing what they’re told.

It’s proven to be one of the single most important factors in team management. Find out how “safe” your team really is. Click play at the top of the page!

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LeaderFactor

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MBA1487 How Stress Has Affected My Business + Free Ride Friday Mar 20, 2020

This episode isn’t about your health.

Well, it’s about that, too. But this is a business podcast, and here’s the bottom line: stress doesn’t only hurt your body and mind. It can destroy your business. It can make you think you’re “working hard” when you’re really just working against yourself.

De-stressing isn’t a luxury. It’s a strategy.

To prove it, we’ll explain how stress has done more than give us sleepless nights. It held us back during a crucial phase in the development of our business. It made us counter-productive, and blinded us to things we should’ve recognized.

Ultimately, it cost us money, or at least time.

There’s no such thing as stress-free entrepreneurship, but there is a such thing as stress competence for an entrepreneur. We know you’re “tough” enough to endure stress. But we all need to be smart enough to minimize and manage it.

Let’s discuss how. Click play at the top of the page!

Show Links

It Doesn’t Have to Be Crazy at Work

Anything You Want

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MBA1486 Lessons & Actions You Can Take When Googling Your Business Mar 19, 2020

Ever Googled your own business? Sure you have.

But what were you trying to accomplish?

Today, we’re discussing how to use Google’s search results strategically. No, this isn’t exactly an SEO lesson. But it’s a way to use Google to shape and act on your broader marketing objectives, systematically.

What can you learn? And what can you do about it?

Those are the questions you should approach Google with. We’ll lay out a step-by-step procedure for Googling, organizing the data, and acting on it. This can be crucial to controlling the narrative around your brand. After all, if you’re not helping to tell your brand’s story, it’ll be left up to everyone else to tell for you.

Get a handle on your online reputation. Have a voice in your own business’s story. Click play at the top of the page!

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MBA1485 Q&A Wednesday: How do I know if my business will succeed? Mar 18, 2020

Nothing is guaranteed. But that doesn’t mean we can’t evaluate the viability of a business idea in advance, and give ourselves the best chance of success.

But how?

It’s like poker: while there are elements you can’t control, knowing the odds and acting strategically are what separates the winners from the rest – all luck aside. So what can we do to survey the landscape in the early stages of starting a business?

It’s Q&A Wednesday, and we’re helping one listener find out what variables are predictable, controllable, and worth examining. Whether you’re a little nervous about starting a business, or just want to play it smart, there are steps you can take.

Ask the right questions about what you want your business to be, then see if conditions are conducive to that endgame. You might decide to back out before it’s too late – or you might realize you have every reason to be confident. Click play at the top of the page!

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Idea Validation Course (Free)

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MBA1484 3 Tough Lessons I’ve Learned in The Past 12 Months Mar 17, 2020

This is how we screwed up.

Every mistake carries the gift of a lesson. Learning those lessons makes those mistakes valuable — to you, and anyone who can learn from you. To get the most value out of our stumbles, blunders, and fails over the last 12 months, we’re discussing them here – for you!

Let’s call them…learnable moments.

Most of these cringe-inducers happened because at the time, we weren’t mindful enough to see what was happening. By the time we realized, some damage had been done. Now, we’ll describe the warning signs so you can avoid learning the way we did: the hard way.

That’s the thing about the really valuable lessons: they’re not just hard to learn. They’re hard to recognize.

Of course, these lessons look more obvious in hindsight. But evaluating them now, publicly, will help us see the next big lesson coming — and hopefully, we learn them a little sooner this time.

See what you can learn from our helpful misadventures. Click play at the top of the page!

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MBA1483 Must Read: The 1% Solution for Work and Life by Tom Connellan Mar 16, 2020

Are you stuck at “average?”

This week’s Must-Read for entrepreneurs is all about making real change, one little bit at a time. Whether you’re not progressing enough, quickly enough, or at all, it’s time to take action.

Because average will only get you so far.

The good news is that becoming your absolute best — at whatever you do — isn’t some radical, mind-blowing transformation that happens on top of a mountain. According to Tom Connellan’s The 1% Solution for Work and Life, there’s a more realistic, attainable approach.

You just have to start taking steps.

Tune in, and hear the most valuable takeaways and insights from this short but powerful book. Start making moves, and see what a massive difference a tiny difference can make. Click play at the top of the page!

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The 1% Solution for Work and Life by Tom Connellan

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MBA1482 The Best Time to Send Your Email Newsletters + Free Ride Friday Mar 13, 2020

Email is still the most important marketing channel you have. But your emails won’t do much for your business if no one is reading them.

Part of getting those open, read, and click rates up is finding the right time for your message to hit the inbox — which isn’t as simple as you might think, despite tons of advice out there about certain days of the week or hours of the day.

Spoiler alert: there is no magic day or hour during which emails get universally higher open rates. If there was, your inbox would be hit by roughly 40 gazillion emails every week at that exact time.

You have to do a little investigating.

We’ve seen companies send at days and times that seem terrible at first glance, but work for the audience in question. Over time, we’ve put in the work to figure out when our contacts are more or less likely to read our messages, and time them accordingly.

You can, too. This episode will tell you how.

Conduct a few exercises and experiments, just like we did. Get that engagement up, and start turning your ‘mails into sales. Click play at the top of the page!

Show Links

Recommended Resources

Justin Jackson

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MBA1481 How to Use Automated Webinars to Sell Your Online Course Mar 12, 2020

Ready to extend your reach way beyond your daily working hours? If you have a course to sell, there’s a method that can save you a ton of time and energy, all while bringing in passive leads and sales.

Automated webinars.

Some people call them “evergreen” webinars. Whatever the name, they’re more than just videos. They’re pre-recorded interactive lessons, optimized to generate leads, sales, or both. And they work! You can build your authority and sell your course around the clock.

…but only if you do these webinars right. So many people do them so, so wrong.

Yes, we also own a webinar software company. So we’ve seen what makes these increasingly popular lessons work – and what makes them totally crash and burn. Today, we’ll share the most important Do’s and Dont’s — no matter what software you use.

Learn the unique advantages that automated webinars have, and the key elements necessary to make them effective. Your course is about to sell to a whole new group of people. Click Play!

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MBA1480 Q&A Wednesday: How do I tell my lifetime members I need to charge them? Mar 11, 2020

Lifetime memberships can be tricky, especially as your business grows. When something changes, how can you honor your long-standing arrangements without losing money?

How can you change the terms of your service without ticking off your earliest supporters?

It’s Q&A Wednesday, and we’ve got a coach who’s ready to add significantly more value to their original lifetime package. It’s not what those O.G. customers signed up for, but it’s also not something to exclude them from. So what now?

This is going to happen. And there’s an honest, straightforward way to handle it.

Learn how to keep your lifetimers happy, even as the success they first helped you find changes shape. Get to where you’re going without forgetting the ones who got you here.

There’s a fair solution to every situation in business, including this one. Click Play!

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MBA1479 How to Just Get Started With Your Business Today Mar 10, 2020

Almost everyone has a cool idea for a business. Almost no one will actually do it.

Will you?

Today, we’ve got your first step. Do this one thing now, and you’ll be closer to actually starting your business than most of the would-be entrepreneurs who never make it past a great idea. The best part? It doesn’t even have to take long.

“Analysis Paralysis” ends today.

Take this step before you even create your first product. If you already know what kind of product you want to build, use this exercise to refine it. But whatever you do, start with this crucial move.

What is it they say about a journey of a thousand miles? Let’s get started. Click play at the top of the page!

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MBA1478 Guest Teacher: Graham Brown – How To Influence, Engage, And Create Change Through Storytelling Mar 09, 2020

The best product doesn’t win. The product with the best story wins.

Narrative is how we learn. More importantly, it’s how we’re convinced. Stories take a lesson, person, or product past the gates of our conscious decision making and into the most impressionable parts of our minds.

Ask any great teacher which lessons work best: the ones with facts and stats, or the ones with stories.

Today, special guest teacher Graham Brown is here to explain how to find and use your business’s story. With examples from history and business, Graham proves how stories create the context for understanding that truly drives decisions on an emotional level.

A business without a story is powerless. Tune in, learn how to harness the power of storytelling, and get access to a great free resource. Click play at the top of the page!

Show Links

Asia Tech Podcast

Leadership in the Exponential Era by Graham Brown

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MBA1477 Outsourcing Your Most Time Consuming Tasks + Free Ride Friday Mar 06, 2020

Forget the dollar, the euro, the pound. The most valuable currency on Earth is time.

So let’s get you more of it.

Odds are, you’re doing things you don’t have to. These tasks are thieves, robbing you of the precious resource of time — a resource that can’t be replenished. Your time alive is a bank account from which you can only make withdrawals. When you run a business, it’s easy to lose track of how much is coming out.

You might be surprised just how much time you can save, when you take a look at your day systematically.

Today, we’ll explain how to conduct a time inventory, and offload the biggest time-suckers to other people. You may find that what you think are small, quick tasks are actually adding up to hours per week of waste.

Don’t surrender another second!

We’ll share strategies and resources you can use to accurately diagnose your time usage, identify the waste, and get it off your plate. The best part? As shocked as you might be by where your time is going, you may be just as surprised at how affordable it is to outsource.

What’s the point of entrepreneurship, if not to gain the freedom to live life? Take these tips, get some time back, and use it however you want — before your time runs out. Click play at the top of the page!

Show Links

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MBA1476 How To Use Newsjacking to Promote Your Business Mar 05, 2020

Current events can produce more than anxiety. In fat, they might just be your secret marketing weapon.

“Newsjacking” is a tried-and-true trick in which you tie your marketing to national and global events. Whatever the media’s fixated on, you can leverage it to promote your business– if you’re creative enough.

And yes, it’s ok if it’s a (little bit of a) stretch.

Today, we’ll review some of the best examples of newsjacking from hard-hustling entrepreneurs who looked at the news and found relevance for their target audience. Whether it’s sports, politics, or simply recurring items that always find their way into the news cycle, you can hitch a ride on trending stories to boost your brand.

Heck, even we do it now and again.

It’s a great traffic generating trick, and it doesn’t need to be scammy or disingenuous. You just have to see the relevance and value your audience sees when they turn on the news. Click play at the top of the page!

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MBA1475 Q&A Wednesday: How do I create an MVP for my physical product? Mar 04, 2020

Always, always test the MVP – no matter what you’re selling.

If you don’t know, the MVP (Minimum Viable Product) is the first iteration of a product you can sell. It’s the barest-bones, cheapest-to-produce version of something you can still sell at a profit, to test the market potential of your idea in the real world. And you should always start with one.

It’s easy to create an MVP for a service or digital product. With physical goods…you just need the right resources.

It’s Q&A Wednesday, and we’re helping one listener get their first units out the door. As it turns out, it’s cheaper and easier than ever to manufacture – and not just by outsourcing.

Yes, manufacturing locally is an option, depending on what you’re making. It might even be a better option than good ol’ China.

Today, we’ll give you the information and resources necessary to sell your 1.0 like a smart, lean startup. Plus, we’ll explain how you can start pre-selling your product before a single unit leaves the assembly line.

We’ll also explore the creation of your MVP as a marketing asset. Get the gears turning – literally, in this case. Click play at the top of the page!

Show Links

Alibaba

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MBA1474 The Worst Time To Make Big Decisions Mar 03, 2020

Sometimes, it’s not how you make decisions, but when.

When you’re faced with a major choice, with significant stakes on the line, you have to make sure of one thing before you decide. You have to make sure that the context in which you make your decision isn’t putting the kind of pressure on you that distorts your thinking.

Sometimes, it’s more important to make the best decision than it is to make a quick decision.

Sometimes, we make decisions before we have to, just to relieve the pressure of having to make one. And while we’re all for moving forward generally, sometimes, pumping the brakes is the smartest decision you can make.

Today, we’ll explore how to tell the difference between patience and paralysis.

A long time ago, our host Omar made a decision he shouldn’t have. If he had just waited, a better option would’ve revealed itself. Faced with a similar context later, he remembered what went wrong – and found options he didn’t see the first time around.

It’s a lesson he never forgot. Now, we offer it to you.

Learn how to create the conditions for good decision-making. Find options outside the lesser of two evils. Make the call, not just any call. Click play at the top of the page!

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MBA1473 Must Read: Who Moved My Cheese? by Dr. Spencer Johnson Mar 02, 2020

Still thinking about starting a business?

Stop.

This week’s Must-Read book for entrepreneurs is a classic. It’s a short, simple analogy that our intrepid host Omar first got as a gift from an old boss. Who Moved My Cheese? is all about getting out of your head and into the game, whatever your ambitions.

It’s just as relevant today as it was when Omar first read it.

A parable for the self-starter, this book doesn’t take long to read, but it stays with you for…well, forever. Its timeless takeaways will get you unstuck from the paralysis of fear and hesitation, the biggest obstacle to entrepreneurial freedom.

Hey, it’s a classic for a reason.

Take a lesson from one great author, and some fictional mice. It just might be the story you need to actually, finally make your move. Click play at the top of the page!

Show Links

Who Moved My Cheese? by Dr. Spencer Johnson

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MBA1472 Are You Confusing Your Customers? + Free Ride Friday Feb 28, 2020

Marketing only has a few unbreakable rules. One of them is to never overwhelm the prospect with too much information.

Confusion is kryptonite for sales. But it can be incredibly hard to know when you’re confusing your audience. That’s because it’s exceedingly difficult for someone on the inside of a business to understand the outsider’s perspective.

Unfortunately, all customers are outsiders by definition.

Today, we’ll discuss how to streamline, simplify, and otherwise make it easier for your audience to understand what’s going on. Because only then can they be expected to truly consider a purchase.

You’ll never be perfectly inside your customers’ heads (wouldn’t that be nice?).

But you can have a grasp of how much information an average person can process before they tap out and move on. Listen in , and see if your messaging needs a little whittling down. Click play at the top of the page!

Show Links

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MBA1471 Quality vs Deadlines: When to Choose What Feb 27, 2020

What matters most: quality, or fulfillment? What disappoints customers more: failure to deliver on time, or substandard performance?

Meeting deadlines and maxing out quality can be opposing goals. Today, we discuss how to balance them.

We’ve had this experience in our business, when delivering on a promise meant sacrificing a modicum of…let’s say, idealism. Over time, we’ve learned how to navigate both priorities.

On the one hand, failing to respect deadlines can create terrible habits. On the other, sacrificing performance for expediency is no one’s idea of good business. But there is a way to make sure that whichever side you err on, your customers will know you’re committed to their best interests.

We can’t do all things at all times. Tune in, and learn how a balanced approach can give your business the time and space to improve quality and speed at the same time — and at the right times. Click play at the top of the page!

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MBA1470 Q&A Wednesday: I never hit my goals. Am I setting them too high? Feb 26, 2020

We all want to reach our goals. But where do we set them? How do we know which goals are realistic, and which are just setting us up for failure?

It’s Q&A Wednesday, and we’ve got a listener who misses goal after goal. Is it because they’re too lofty? If so, how can we avoid setting goals that aren’t lofty enough?

If we try to be more realistic, will we aim too low? If we try to be ambitious, will we aim too high?

There’s gotta be a way to ~~hit~~ identify the sweet spot.

Today, we’ll discuss how to expand your concept of goal-setting to encompass multiple layers of goals. By establishing a range of milestones, rather than a single target, you can move towards the “zone of proximal development:” the place where you strive exactly the right amount.

Take a new approach to your goals — one that helps you grow. Click play at the top of the page!

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MBA1469 How Many Support Agents Do You Need? Feb 25, 2020

At our software company, we pride ourselves on customer support. We differentiate ourselves with it, and always have.

It’s kind of our thing.

So we weren’t surprised to field several questions about customer support when we attended a recent conference. What many people wanted to know was how many support personnel are really necessary. For new small businesses, it’s an important question.

After all, a lean startup can’t afford to idle hands. That said, they can’t afford anything less than top-tier support, either.

Today, we discuss our formula for keeping the right amount of support on hand. It varies from business to business, and depends on the amount of support requests you typically field, but there is a way to analyze your business’s needs.

Spoiler alert: responding to tickets is not the only thing great support agents do.

See how we keep pace with our customers’ support needs, as we continue to add agents to our growing team. See how our “Support Ninjas” take ownership of our customers’ success, and why that makes all the difference. Click play at the top of the page!

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MBA1468 Guest Teacher: Chris Meroff – How To Develop A Company Culture That Fulfills Every Employee Feb 24, 2020

Company culture isn’t something we always think about. And when we do, it’s often…after-thinking.

But it matters.

If you don’t intentionally build a culture, that lack of intention becomes your culture. And in a culture like that, there’s no way to get real and lasting buy-in from team members. It’s always about more than just the job and the pay.

It’s about personal fulfillment.

Today, special guest Chris Meroff is here to explain exactly how to make every employee feel valued, heard, and respected. Think that’s all fluff and woo-woo? Once you see the difference between emotionally committed employees and those who just collect a check, you’ll understand what a difference fulfillment makes.

Whether you’ve got a tiny team, or dozens of employees, you can learn how to do this. Once you do, your team will recognize it for what it is: the truest form of leadership. Click play at the top of the page!

Show Links

Chris Meroff

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MBA1467 My 3 Biggest Takeaways from Funnel Hacking Live + Free Ride Friday Feb 21, 2020

If you haven’t heard of ClickFunnels, you will.

The company’s massive conference, Funnel Hacking Live, is like Coachella for marketing nerds. The energy is huge, the excitement is palpable, and the attendees are…devout, to say the least. But is there any substance behind the hype?

We saddled up and headed to Nashville to find out.

Today, we’ll share 3 deeply important, highly valuable lessons we learned from this conference. We cut through the noise and got to the core of why people are so enthusiastic about ClickFunnels and their philosophy.

This huge, 4-day production was filled with marketing insights, strategies, and tips that anyone can use to grow their business. But most impressive of all was the sense of perspective and community that seems to drive the ClickFunnel faithful.

Hear what we learned, and see how it can work for you — no airfare required. Click play at the top of the page!

Show Links

WebinarNinja Live Webinar Workshop

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MBA1466 Simplify Your Marketing Efforts Feb 20, 2020

Keep. It. Simple.

The problem entrepreneurs often have with marketing is totally overcomplicating it. Too many channels, too much content, and no idea what’s working and what’s not. It’s time to stop being a jack of all things, and become a master of one…at a time, anyway.

But how can you know what to focus on?

Today, we discuss how to narrow down your focus, and tackle one marketing effort at a time. It starts with your own strengths, and leveraging those strengths to get measurable results you can double down on. It’s something we’ve had to remind ourselves to do lately, as our enthusiastic, growing team is tempted to take on…all of it.

By taking things one funnel at a time, you can get the most out of your marketing budget and efforts. By recommitting to what’s proven to work — without excessive variables muddling the data — you can set yourself up for continued success.

Learn how doing less can bring you more results. Click play at the top of the page!

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MBA1465 Q&A Wednesday: How often should I raise my rates? Feb 19, 2020

Did you forget to raise your rates again? You’re not the only one.

It’s Q&A Wednesday, and we’ve got a business coach who hasn’t raised prices in years. Whether you’re a coach, a freelancer, or selling a product, keeping prices flat for that long is slow suicide!

Unless you run a dollar store, of course.

For everyone else, price increases aren’t a matter of debate. You have to raise prices to reflect the increasing costs of doing business, to say nothing of the added value of your experience. If you don’t raise prices regularly, you will inevitably undervalue yourself.

If you undervalue yourself, you will hurt your business. Price is a statement, one that reflects your confidence in what you’re selling. Keep it too low, and customers will get the wrong message: that your value is low.

The best part? Your customers won’t be upset when rates go up. We’ll explain how to raise rates in a way that keeps customers happy, even if you’re nervous about it. We’ll also discuss how to figure out how much to raise rates, which you should (have I made that part clear yet?). Click play at the top of the page!

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MBA1464 Are You Willing to Redo It All? Feb 18, 2020

Get back in the saddle — even if you never fell out.

Sometimes, we put our whole selves into building a business or product, only to watch it bomb. That’s normal. In fact, that’s good. Failure isn’t just a rite of passage in entrepreneurship. It’s a required lesson, and a necessary stepping stone to success.

You just have to be willing to go another round.

That said, we’ve all heard the old saying about insanity and expecting different results. Today, we’ll discuss how to make sure that your “do over” is a “do better.” With examples from our own failures, as well as much bigger missteps from much bigger companies, we’ll explore how taking another swing is always the right move.

Unless you’re ridiculously lucky, don’t expect to get business right on your first try.

Instead, build a bounce-back mindset. And even if your business is doing great, you definitely want to re-do some things in advance — before you grow stagnant. Click play at the top of the page!

Show Links

Live Webinar Workshop

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MBA1463 Must Read: The Five Minute Journal by Alex Ikonn Feb 17, 2020

This week, you’re writing the Must-Read book.

We couldn’t resist. After using The Five Minute Journal by Alex Iconn for a while, we just had to recommend it — even if it’s not a “book” per se. It’s an app, or a hardcover analog journal if you prefer, that helps you get focused, grow, and enjoy life a little more.

Given the size of the investment (we actually do it in less than 5 minutes each day), it’s definitely worth your time to use this book.

Today, we discuss what you can expect to get out of this journal, and why it’s perfect for people who hate journaling (like our host, Omar). Completely different from your childhood diary, The Five Minute Journal is a tool for creating good habits — that doesn’t ask much from you.

Hear how this book can lead to increased well-being, and progress towards your personal or business goals. Click play at the top of the page!

Show Links

The 5 Minute Journal

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MBA1462 3 Key Ingredients to a Successful Facebook Group + Free Ride Friday Feb 14, 2020

Facebook groups can go really well, or really badly. They can increase engagement and loyalty, or they can embarrass you. They can drive growth, or they can hurt your reputation in the space.

Let’s make sure your next Facebook group moves your business forward, not back.

One of the best ways to build a brand is to build a community around it. But simply having a Facebook group won’t do that. There has to be an intentional, goal-oriented approach that purposely fosters the community, and nudges it towards relevance in members’ lives.

Today, we’ll describe exactly what attributes your Facebook group needs to have in order to succeed, and what your role is in nurturing a productive and meaningful experience for your customers.

We know how badly Facebook groups can go — a few of ours have crashed and burned over the years. We also know how well they can go, as our recent groups have demonstrated. Learn from our experience, and make your next group a win for everyone. Click play at the top of the page!

Show Links

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MBA1461 The Only 3 Ways You Can Differentiate and Compete Feb 13, 2020

That’s right: we said “only.”

In our considerable experience, we’ve only found 3 ways to make our business stand out. In fact, we’ve only seen other businesses stand out in one of these 3 ways. Whatever you sell, you have to differentiate in order to compete.

In fact, “differ” and “compete” may as well be the same word when it comes to business.

But there are right and wrong ways to go about it. Today, we’ll outline the 3 categories of differentiation, and offer some great examples of companies who’ve found their groove with each one. We’ll also discuss how we do it ourselves, with our own SaaS business.

We’ll also discuss how not to compete, because it’s not likely to work out in your favor.

Tune in, and learn how to pick the fights you can win. Remember, competition is a sign that there’s a big enough market to sustain you. All you have to do is figure out what corner of that market is yours, and yours alone. Click play at the top of the page!

Show Links

Smart Business Revolution

Canva

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MBA1460 Q&A Wednesday: Will I put off customers if I share my political and religious views? Feb 12, 2020

We live in a golden age of political bipartisanship, religious tolerance, and cooperation among people of diverse viewpoints.

Just kidding, we live in a never-ending mosh pit of political and social rock-hurling. So what does that mean for your business? It’s Q&A Wednesday, and we’re helping one Mommy Blogger decide whether to share her convictions, or zip it before she scares half her customers away.

More importantly, we’re discussing how much you should share about your own views.

Is revealing your most firmly held convictions part of being transparent, open, and relatable? Isn’t that what we’re always telling entrepreneurs to do these days? Or is your voting record and choice of deity TMI?

Is business the right forum for any of that stuff?

Spoiler alert: it depends. Today, we’ll discuss what to ask yourself before you over or under-share. Click play at the top of the page!

Show Links

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MBA1459 How Amazon Can Help You Create Your Next Product Feb 11, 2020

There’s a ridiculously valuable, totally free resource you’re not using. It has all the information you need to target an audience, build them the perfect product, and stand out in your space.

That’s right, Amazon (you read the title, didn’t you?).

The “everything store” isn’t just a behemoth of online retail. It’s a treasure trove of reviews, complaints, wishes, and everything else you need to figure out what the heck consumers actually want.

Today, we’ll explain how to mine Amazon for the data you need, and use it to create your next product. By extracting some key insights from Amazon, you can figure out exactly how to differentiate your business and completely nail your next offering. Plus, we’ll mention a few other websites where you can find similar info.Amazon has done a lot of work to get this data together. Take advantage! Click play at the top of the page.

Show Links

ProductHunt

Capterra

The Profitwell Blog

Pricing Page Teardowns

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MBA1458 Guest Teacher: Grant Baldwin – How To Find & Book Speaking Gigs Feb 10, 2020

Have you started speaking yet? You don’t have to be Tony Robbins to use the power of public speaking to grow your business.

Even if you don’t plan to make a living off your speeches, you can build incredible authority and elevate your brand by delivering just a few talks per year. And if that seems wildly impossible for you, listen to today’s special guest teacher, Grant Baldwin.

Grant is a speaking coach extraordinaire who’s helped thousands of people move their business forward with speaking engagements. He’s an accomplished speaker, author, and entrepreneur who also happens to be one other thing: an avowed introvert.

That’s right — speaking isn’t just for extroverts.

Today, Grant will lay out his “speaker success roadmap,” a step-by-step process for getting your first (or next) speaking gig. He’ll show you how to find your audience, find your venue, and make yourself a true authority on…well, that’s up to you.

Tune in, and find out how to take the stage. Click play at the top of the page!

Show Links

thespeakerlab.com

The Speaker Lab Podcast

The Successful Speaker by Grant Baldwin

omarzenhom.com

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MBA1457 How to Meet Industry Leaders with Dinners + Free Ride Friday Feb 07, 2020

Who do you wish you could get to know? They say the fastest way to an entrepreneur’s heart…

Ok, no one says that. But one meal can have a massive impact on your future, if you plan it right. Hosting a dinner is the ultimate networking power move, one that’s worked for us and others time and time again. And yes, you can do it, too.

You just need a plan.

Today, we’re sharing a few tricks from some of our favorite entrepreneurs on arranging a life-changing get-together. We’ve got a step-by-step process for reaching out to the leaders you admire most, even if they’re nowhere near your own circles.

In business, relationships are everything. A friendly dinner can give you all the networking advantages of a conference, at half the cost (or less). Learn how to set it up, make it appealing for invitees, and start making connections.

Everyone has to eat — including the fellow entrepreneurs you admire most. Use that, and the results can be astonishing. Click play at the top of the page!

Show Links

MMT (MasterMind Talks)

Jayson Gaignard

Jordan Harbinger

Barking Up the Wrong Tree by Eric Barker

Matthew Kimberley

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MBA1456 Should You Sell a White Labeled Product? Feb 06, 2020

Who says you have to build a product to build a business?

“White Label” products let you market and sell someone else’s creation, under your own brand. It’s a tempting alternative for entrepreneurs whose strengths lie more in marketing and sales than in product development. And it’s a more popular option than ever before.

But is it worth it?

Today, we’ll review the advantages and disadvantages of going white label. We’ll discuss all the ways it’s easier and less involved than building your own product, and what you lose in exchange for that ease.

We’ll also detail exactly what to look for in a good white label product, so you can make sure to hitch your brand wagon to something reliable.

The white label approach can be a perfect option for certain kinds of entrepreneurs, or a precursor to a more conventional mode of entrepreneurship. See if it’s a way forward for you, with all the facts in mind. Click play at the top of the page!

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MBA1455 Q&A Wednesday: How do I deal with a customer that threatens me? Feb 05, 2020

Online bullying: it isn’t just for middle schoolers. Every business will eventually have a customer who turns rabid, threatening to blast your company all over the Internet if you don’t cave to their (often unreasonable) demands.

Here’s what to do next.

It’s Q&A Wednesday, and one of our listeners has a disgruntled customer who wants a refund well past the deadline — or else. Some people think bullying works, because frankly, sometimes it does. Anyone who’s ever been on social media knows that people aren’t always their best online. So how do you handle someone’s worst?

Is it worth the cost of a refund to avoid the drama? Or is it worth an attack on your reputation to stand your ground?

Today we discuss both possible answers, and the pros and cons of each. The cost/benefit analyses of both approaches are worth considering, and may differ from business to business. Either way, it’s best to be prepared. Click play at the top of the page!

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MBA1454 Does Sponsoring An Online Summit Work? Feb 04, 2020

Conferences were always going to go digital.

Enter the online summit, a virtual gathering of industry pros that might offer the same (or similar) benefits to the analog version. These summits are more popular each year, with entire businesses built around hosting and promoting them.

What does that mean for you?

We’ve sponsored online summits, and been asked to sponsor others. Deciding whether it was worth it for us took some serious calculating. Today, we’d like to share our formula. How can you determine the ROI of sponsoring a conference?

More importantly, how can you make sure you actually get the return you expect?

We’ll discuss how to determine if a given summit is worth your sponsorship. Take the steps we outline, and you’ll get a better sense of the cost per lead involved, and whether putting your name on the virtual banners is smart marketing or not.

There’s huge potential in sponsoring summits — but only if the numbers add up. Click play at the top of the page!

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MBA1453 Must Read: Barking Up The Wrong Tree by Eric Barker Feb 03, 2020

Conventional wisdom: how wise is it?

That’s the question Eric Barker asks in Barking Up The Wrong Tree, a super-entertaining challenge to everything you thought you knew about business.

In this highly original, inventive look at the usual advice about success, Barker takes aim at the most well-established assumptions. Commonly held beliefs about everything from education to confidence to productivity are all shaken down in a ruthless pursuit of truth — however uncomfortable it might be.

Put simply, this book changed our minds.

Today, we’ll discuss three of the most “Holy Crap” insights this book offers. It’s less about debunking, and more about reconsidering, with a thoughtful, un-self-serious approach. Barker begs to differ, but he doesn’t preach.

This subversion of all the classic assumptions isn’t just thought-provoking. It’s downright fun. Take a look at what you believe, and see what a little critical thinking can do to give you a better sense of how to achieve success. Click play at the top of the page!

Show Links

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MBA1452 Should You Hire Friends and Family of Team Members? + Free Ride Friday Jan 31, 2020

Hiring the best employees is no easy task. That task is further complicated when the perfect fit happens to be the relative, friend, or significant other of someone on your team.

Trust me, we’ve been there.

When you get a referral from a trusted employee, is that a good thing? Today, we’ll discuss the advantages and disadvantages of having deep personal connections between staff. Having briefly employed his own sibling, our host Omar has unique insight into the whole experience.

What if the personal relationship goes south? What if the professional relationship is too personal? Is a family recommendation a perfect endorsement, or a perfect liability?

We’ll explore all this, plus other complications that can ensue.

One of our best hires was the sister of an established employee, so we know what it looks like when keeping it in the family goes well. Listen in, weigh the pros and cons, and be ready to decide for yourself if someone on your team shares genes — or anything else — with your next ideal candidate. Click play at the top of the page!

Show Links

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MBA1451 4 Low Cost Ways to Gather Customer Feedback Jan 30, 2020

Customer feedback is like fertilizer for your business growth.

Way too many entrepreneurs try to “figure out” what would appeal to customers, when a smarter solution is there all along: just ask some. Today, we’ll discuss the incredible, underappreciated value of customer feedback, and how to mine your customers for this valuable resource.

With it, you can do everything from improving your sales and marketing to lowering your churn. We’ve got 4 specific ways you can gather and utilize feedback, without putting too big a dent in the ol’ marketing budget.

This is a small investment with a massive return.

Establishing a systematized way of gathering and analyzing feedback takes a little work, but the payoff on that investment (of mostly time, by the way) is astronomical. With this precious intel, you can clear the blockage from your marketing and sales funnel. Growth ensues.

You don’t have all the answers. Fortunately, your customers have quite a few. Click play at the top of the page!

Show Links

Wufoo Forms

Calendly

Acuity Scheduling

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MBA1450 Q&A Wednesday: Should I refund customers past the refund deadline? Jan 29, 2020

Almost every business goes through this: you set a refund policy, and a customer violates it — but they still want their money back.

The terms were clear, but the customer isn’t. Or they are, but they want an exception. This is especially common when your refund policy stops after a certain amount of time. People unintentionally let free trials lapse into paid memberships, or procrastinate on returning a physical item.

What should you do when they ask for a break?

It’s Q&A Wednesday, and we’ve got a listener who wants to know how flexible or strict they can afford to be. Are there advantages to being a hardliner? What can you gain from bending the rules? It’s best to figure out what you’re going to do now, before you’re faced with the situation — because you probably will be.

We’ll share our own formula for handling post-deadline refund requests, and explore the pros and cons of good old fashioned mercy. Plus, we’ll explain how every refund request is a hidden opportunity, if you know how to approach it. Click play at the top of the page!

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MBA1449 What Exactly Is a Funnel? (and How to Build One) Jan 28, 2020

It’s something every marketer studies endlessly. If you’re in business, you’ve heard of it by now: the “funnel.”

There’s a good reason this concept is so common. Understanding the funnel and applying it to your business is crucial to your company’s growth. You could even argue that without studying the art of the funnel, your business can’t grow at all!

Whether they realize it or not, all businesses funnel. It’s just that some are better at it than others.

In short, the funnel is the thing that takes people from perfect stranger, to lead, to customer, and finally to creator of other customers. It’s a central tenet of digital marketing, and the only efficient way to approach the task of finding your customers among all those millions of people out there on the Internet.

Today, we’ll explain the funnel, unpack its mysteries, and illustrate the concept with a hypothetical example. Let’s build your funnel, and get some people into it. Click play at the top of the page!

Show Links

Free copy of Branding on a Shoestring by Kim Speed

LeadPages

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MBA1448 Guest Teacher: Kim Speed – How to turn your clients into your greatest sales team Jan 27, 2020

There is no better salesperson than someone who doesn’t work for you.

Think about how you decide to purchase something. While marketers, advertisers, and actual sales people have a goal in mind, other consumers have nothing to gain by encouraging you to buy a given product. It’s that simple.

A happy customer is worth a dozen salespeople — because trust.

That said, most of your customers aren’t likely to speak up for you unless you ask them. Today, we’ve got a special guest who’s an expert in enlisting customers as evangelists. Kim Speed is a branding master who knows how to get that crucial word of mouth going.

She’s here with a lesson on approaching your customers, getting the feedback you need, and using it to turn satisfaction into hyper-effective marketing and advertising.

Testimonials and customer reviews are pure gold, more likely to influence your sales than any amount of paid ads. Find out exactly how to extract this powerful asset from your customers, and use it to maximum effect. Click play at the top of the page!

Show Links

Purple Moon Creative

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MBA1447 How Much Money Do You Need To Start a Podcast? + Free Ride Friday Jan 24, 2020

What does a podcast cost?

It’s a good question, and one you should definitely ask before you get on the mic. The good news is that it’s more affordable than ever to produce a decent quality, competitive podcast in your space.

But a good entrepreneur always crunches the numbers.

We’ve gotten a ton of exposure and opportunities thanks to our humble little show. And take it from us, it started out very humble indeed. Almost 1,500 episodes later, we only wish we’d started sooner. Podcasting is a viable, economical brand builder for any entrepreneur with a point of view and a (surprisingly) few bucks.

Today, we’ll ring up the price on a bare-minimum-quality podcast. Your “starter podcast” won’t cost a prohibitive amount, but it will require some investment.

We’ll discuss initial one-time costs as well as recurring costs you can expect. We’ll also offer lots of recommendations for hardware, software, and resources to use.

Get ready to podcast. But first, let’s do the math. Click play at the top of the page!

Show Links

AudioTechnica ATR2100

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MBA1446 The Best Time To Start A Business Jan 23, 2020

What are you waiting for?

No, seriously. What should you wait for before starting a business?

One of the first, biggest hurdles new entrepreneurs face is taking the first step into the game. You’ve researched, you’ve planned, you’ve studied. But when is the right time to actually move? When does the light turn green, and how can you know?

There’s a shockingly simple answer.

Knowing what conditions should be in place to start a business is important to your chances of success. But those conditions probably aren’t as hard to align as you think. There’s an overlap in the venn diagram between planning and execution that anyone considering independent business should understand.

The answer to the question of “when” is the same for almost every business. We’ll discuss what that answer is, and why it’s correct. When this episode is over, you’ll know exactly when the time is right. Click play at the top of the page!

Show Links

Free $100 MBA Idea Validation Course

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MBA1445 Q&A Wednesday: Do I need to also buy the .net and .co for my domain? Jan 22, 2020

Every business needs a website, and therefore a good domain name. But do you need all the domains with that name?

Good question.

It’s Q&A Wednesday, and one listener wants to know if you should buy up the .com alternatives: the .co, the .net, even the international domains like .uk and .au. How many domains is too many?

How many is not enough?

Domains aren’t exactly expensive, but a few ventures into the game can ultimately cost you hundreds if you’re not picky enough. On the other hand, you don’t want someone else using your name and causing all kinds of brand confusion.

Today, we’ll discuss what you should do before you start snapping up domains. If you buy too many too soon, you can end up burdening your business instead of protecting your brand. Find out what needs to happen first, and proceed from there. Tap the play button above.

Show Links

Free $100 MBA Idea Validation Course

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MBA1444 How To Minimize Stress When Traveling For Business Jan 21, 2020

Business travel got you stressed out, tired, and feeling low? It’s not just you.

Traveling for work can absolutely suck. The airports, the baggage, the time zones, the bad food, and a million other inconveniences can turn any trip into a draining experience. As entrepreneurs, business travel is supposed to be part of the fun.

So why isn’t it?

We’ve put a lot of miles on our own business ventures, schlepping from conference to conference and managing a remote team spread around the globe. We know business travel, and we’ve picked up a few tricks along the way that make it a much less stressful experience.

The work we do on the road is invaluable to our business. That’s why it’s important to have strategies for staying on top of your game, wherever you are. Get there, get it done, and get home without the drama. Come back feeling just as good as when you left — mentally and physically.

Find out how. Click play at the top of the page!

Show Links

TripCase

Priority Pass

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MBA1443 Must Read: Talking to Strangers by Malcolm Gladwell Jan 20, 2020

We’re not good at understanding each other. And that’s bad for business.

Malcolm Gladwell has made a massive career out of noticing — patterns, syndromes, common social threads. He’s sold millions of copies of books like The Tipping Point and Outliers. His latest, Talking to Strangers, tackles another big, broad topic: human interaction.

How we relate to people we don’t know has a massive impact, especially for entrepreneurs.

The way you handle new people has implications for everything in business, from customer service to networking to partnerships. The skill of getting to know someone can change everything — but it’s a skill you have to develop.

In fact, Gladwell argues that generally, we’re awful at figuring each other out.

Today, we’ll discuss how business people can utilize the lessons of this book, and why we all need to question our instincts and assumptions about others. As Gladwell illustrates with a variety of real-world examples, failures in our evaluation of others can have drastic consequences.

It’s something most of us don’t even realize we don’t even realize. See what we mean: Click play at the top of the page!

Show Links

Talking to Strangers by Malcolm Gladwell

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MBA1442 3 Simple Ideas To Improve Your Customer Service + Free Ride Friday Jan 17, 2020

Customer service: the forgotten weapon. The power move. The brand-defining differentiator that sets you apart from the competition. The secret to long-term customer retention and increased CLTV (Customer Lifetime Value).

It’s kind of a big deal, so you have to get it right.

Great customer service doesn’t just solve customer’s problems. It creates loyalty and reduces one of the worst diseases a business can struggle with: churn. So how can you make sure you’re offering customer service that works?

It’s almost shockingly easy to improve your customer service.

Today, we share 3 ridiculously simple ways you can make sure to be there for your customers. With a little strategy, you can pre-solve a ton of problems, and build a reputation for customer service that keeps people coming back — and inspires new people to come on board.

We run a SaaS (Software as a Service) business, so we know better than most how important customer service is. When people don’t feel confident, when they don’t feel secure in your support, they live on the fence. Great support attracts, onboards, and retains customers, especially with a digital product.

Take these 3 steps. It won’t be hard! And it’ll be well worth the effort. Click play at the top of the page!

Show Links

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MBA1441 How To Feel Good About Your Decisions Jan 16, 2020

Second-guessing: some would say it’s a sign of healthy skepticism. But if it becomes a habit, it’s fatal to entrepreneurs.

When you run your own business, you are constantly faced with high-pressure decisions — way more often than people with conventional jobs. With every call you make, that little voice can be heard talking: was I right about that? Should I have [fill in the blank] instead?

Don’t “what if” yourself out of business.

There are simple steps you can take to make sure that while you don’t always make the right call, you make the call that made the most sense. While nothing can ensure you bat 1000 with all your decisions, you can rest easy knowing you didn’t make the kinds of mistakes that put your judgment into question.

It’s just a matter of preparation.

You can maximize the odds of every decision turning out to be correct by laying the groundwork. Today, we share the surprisingly easy precautions you can take that make all your decisions better — and let you sleep soundly knowing you did your best. Click play at the top of the page!

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MBA1440 Q&A Wednesday: What’s the biggest difference between a content business and a software business? Jan 15, 2020

Content business vs. software business: which is right for you?

Today’s episode is a good place to start answering that question. It’s Q&A Wednesday, and we’re helping one listener understand the biggest, most fundamental difference between the two business models.

That difference is critical.

Content businesses (like The $100 MBA) require different skill sets, resources, and personnel to pull off than software business (like our webinar platform company, WebinarNinja). As you can see, we do both, so we’re intimately familiar with the differences — including the big one.

Hint: it’s about what customers expect from you in return for their money.

We’ll discuss how this difference affects your role as founder, the relationships you’ll have with customers, and your decision to choose one model or the other. Both have their challenges — which one suits your skills and talents?

There’s one way to find out: Click play at the top of the page!

Show Links

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MBA1439 How Do Your Customers Decide to Buy? Jan 14, 2020

To get more wins, study the ones you have.

The “buyer’s journey” is a much-studied topic that CRM (Customer Relationship Management) experts have spilled thousands of gallons of digital ink on. What is the process by which people go from awareness of your brand to a final purchase?

What gets them to that final decision? What triggers them to pull the trigger?

The short answer is that it’s different for every business. That’s why you have to do the work and find out why your customers bought from you. Then, you double down. Today, we discuss how to take a deep dive into your sales funnel, and come out with the information you need to optimize your approach.

This is Lead Nurturing 101.

We’re doing some research into our own business, and preparing to experiment with some new adjustments to our own process. On this episode, we’ll share exactly how we gather the information and data we need to construct those experiments and measure the results.

Don’t “trust the process.” Study it. Improve it. Start with today’s lesson — Click play at the top of the page!

Show Links

Every Job Is a Sales Job by Dr. Cindy McGovern (use promo code 100MBA for bonus chapter)

Calendly

Acuity Scheduling

Segment

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MBA1438 Guest Teacher: Dr. Cindy McGovern – How a Simple “THANK YOU” Can Make You a Better Leader Jan 13, 2020

Thank you.

Was that so hard?

Actually, effective gratitude is more than just stringing two words together. It’s something today’s special guest teacher, Dr. Cindy McGovern calls a “lost art” — the ability to thank employees in a way that values, motivates, and inspires them.

Thanking isn’t just a social reflex. For real leaders, it’s a strategy.

Genuine appreciation is a massive motivator, right up there with pay! Seriously; research shows that employees generally don’t quit “bad” jobs. They quit “bad” managers and employers. If you’re not making your team feel vital, you’re not giving talent a reason to stick around.

Fortunately, Dr. Cindy can help with that.

As she explains today, gratitude isn’t just an act. It’s a skill. And it’s not just politeness; it has a substantive impact on team performance. Dr. Cindy has a 5-step formula that any business owner can use to hone their gratitude game, and get the best from everyone on the team.

Don’t let your business’s culture be an afterthought. Take Dr. Cindy’s advice, and prioritize your thanking skills. You might be surprised at the results. Click play at the top of the page!

Show Links

Dr. Cindy

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MBA1437 Lessons Learned From a 1:1 with Every Team Member + Free Ride Friday Jan 10, 2020

What do your employees really think?

It can be hard to find out. People are naturally more reserved in meetings, and can feel “evaluated” or cornered if asked too much in front of others. That’s why we decided to do individual, one-on-one sit-downs with each of our employees to get their feedback.

In other words, we had the employees evaluate the employers.

By having a private, intimate, low-stakes conversation, you can get the truth from the people you trust to run your business. You can discover hidden problems, and reveal assets you never considered. You can resolve issues you never knew existed, and strengthen your business overall.

Sometimes, just being heard is the greatest motivator.

Today, we discuss how to execute these 1:1 conversations — what to ask, how to ask, and how to act on the information you get. How well you know your team may determine how far they’re willing to go for you, and how invested they feel in the company’s success. Click play at the top of the page!

Show Links

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MBA1436 Sharing Your Long Term Strategic Plan With Your Team Jan 09, 2020

You and your team: are you in it together?

Recently, we made a significant decision. We decided to share our biggest, longest-term, most ambitious goals with our entire team — every single employee. While we used to reserve our Grand Plans for ourselves and a few managers, we decided it was time to put our cards on the table.

Why did we do that? Should you?

Today, we discuss the reasons for sharing everything with everyone, and the effect that doing so can have on your business. While it can be nerve-wracking to put it all out there, we believe it increases personal investment from our team, and makes our goals more likely to be achieved.

We unveiled a 10-year plan, with specific benchmarks and SMART goals that are more than just hopes and dreams. In this episode, we’ll help you determine what to include in your plan, how to format it, and how to present it to the people who will help you make it a reality.

Start envisioning the future together, as a team. Click play at the top of the page!

Show Links

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MBA1435 Q&A Wednesday: How can I successfully pre-launch an online business? Jan 08, 2020

Prepare for launch! Actually, scratch that. We need to start even further ahead, with a pre-launch strategy.

It’s Q&A Wednesday, and one listener is wondering how to maximize their launch by marketing well in advance. This doesn’t just apply to the debut of your whole business; product launches, updates, and other milestones all require the same planning to get maximum results.

A launch is an opportunity — one that’s wasted if you don’t seed the ground.

Today, we’ll discuss how to build buzz, grow and stoke the audience, and tee yourself up to capitalize on Launch Day. While we often think of launches as a beginning, smart entrepreneurs treat launches as the culmination of something as well.

This episode is your pre-launch guide. Before you announce anything new in your business, make sure the news hits the right people in the right way. Otherwise, you miss the chance to leverage a rare and special event for growth. Click play at the top of the page!

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Launch by Jeff Walker

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MBA1434 Do You Need to Work More Than 40 Hours a Week to Be Successful? Jan 07, 2020

Is hustling effective? Does more work mean more results?

Maybe not. Today, we’re discussing the math on work hours. While it might seem logical to assume that more work = more success, that approach forgets a key principle of productivity: working smart, not just hard.

Which brings us to the “standard” work week of 40 hours.

Is independent success really possible within that limit? Do entrepreneurs need to put in more hours than everyone else to make it? It’s time to get brutally honest, and explore the relationship between the quality of our work and its quantity.

The truth is this: every sacrifice of your time has diminishing returns. You can accomplish more in a few focused hours than an entire day of burnt-out, bedraggled slogging. That doesn’t mean you don’t have to put in the hours — especially at the beginning — but it does mean you have to keep a careful eye on the cost/benefit ratio of your time investment.

Finding a balance between time and effort is the key to real productivity. Tune in, and let’s figure out how much you should really be working. Click play at the top of the page!

Show Links

Never Split the Difference by Chris Voss

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MBA1433 Must Read: Never Split the Difference by Chris Voss Jan 06, 2020

Sometimes, abandoning logic is the most logical decision.

That’s the (somewhat controversial) premise of this week’s Must-Read book, Never Split the Difference by Chris Voss. While it’s tempting to think that fact-based, rational reasons are the most persuasive, the reality of business says otherwise.

In other words, appeals to emotion are more effective than appeals to reason.

In business, this principle works for everything from your marketing copy to your sales pitches to your negotiations with potential partners. According to Voss — a former hostage negotiator — logical arguments are vastly over-valued.

This flies in the face of a lot of business advice, and of common sense. But sometimes, it’s the uncommon advice that really works.

Today, we’ll discuss some of the key takeaways of Never Split the Difference, and how it can help you cultivate the skill of emotion-based persuasion. We are not rational animals — and the entrepreneurs who recognize this have the advantage. Click play at the top of the page!

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MBA1432 Paid Marketing Ideas for Under $300 + Free Ride Friday Jan 03, 2020

What kind of growth can you get for $300? The answer might surprise you, but only if you’re willing to experiment.

If your marketing budget isn’t exactly…flush, but you need a nice boost, it’s time to think outside that proverbial box. This is the beauty of entrepreneurship: how a little creativity can give you exactly the spike you need.

And boy, do we have some bang for your marketing buck.

These ideas occupy a funny space: they’re unusual, and unexpected. But they’re so effective it’s difficult to understand why more people don’t use them. They don’t require anything special, other than the willingness to stake a few hundred dollars on something different.

Are these ideas typical? No. But can they work? One way to find out.

This is what being “lean” is all about. Taking roads less traveled to produce more results from fewer resources is what startups do. With a little hustle, a little creativity, and — yes — a little independent-sized budget, you can move the needle. Click play at the top of the page!

Show Links

The Dream Toolbox by Kenneth Aldrich

KingSumo

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MBA1431 What Will Stop You From Making 2020 a Success Jan 02, 2020

This is your year…unless it isn’t.

We all hit January wide-eyed and full of big plans. But why do some entrepreneurs hit the goals they set, while others don’t? Why do some businesses actually make the progress their founders envision, while the rest of us keep dreaming?

What’s stopping us?

Today, we’re discussing a few things that get entrepreneurs off track. Year after year, a few common pitfalls derail all the would-be could-be independent business people, leaving them right where they started come December.

The good news? You can neutralize these notorious derailers pretty easily.

We’ve got some almost shockingly simple steps you can take to preempt interference from these business-killers. With some basic mental adjustments, you can get on course, stay on course, and end 2020 with milestones reached — not wished for.

Don’t wait ‘till February to make these adjustments. Start 2020 on track, and keep it that way. Click play at the top of the page!

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MBA1430 Q&A Wednesday: Not enough cashflow to pay my cofounder a salary. Should I buy him out? Jan 01, 2020

Your co-founder wants in. You need them out.

This is awkward.

It’s Q&A Wednesday, and we’ve got a doozy. One listener co-founded a business a while back, but the co-founder in question took a back seat — only just maintaining their involvement while they pursued other things. Now, said co-founder wants to commit full-time to the business, and expects a full-time salary.

The problem? The company can’t afford it.

Business has no shortage of uncomfortable situations with conflicting wants and needs. Navigating such situations fairly, professionally, and productively takes finesse. Today, we’ll help our listener work it out with their co-founder in way that considers everyone’s needs — and those of the business.

It’s easy to work with your team when things are going great, and there’s enough to go around. It’s the difficult situations that make or break an entrepreneur.

Tune in, and learn how to talk openly and fearlessly about that ugly necessity of business: money. Learn how to prepare for a conversation with multiple possible outcomes, and find the sweet spot between personal interests that don’t align. Click play at the top of the page!

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MBA1429 Why You Should or Shouldn’t Change Your Brand Name Dec 31, 2019

To rebrand or not to rebrand? That is the question. Today, anyway.

If you feel like you chose the wrong name for your business, or something about your business name is holding you back, it might be time to rechristen. But you can’t do so without considering the costs — and not just in terms of dollars and cents.

Sometimes, it can be better to keep a…less-than-ideal name, especially if you’ve already sunk a certain amount of time and resources into it. It all comes down to a simple cost/benefit analysis of how a name change would affect your budget, your online presence, your overall marketing, and more.

Spoiler alert: rebranding involves more than a redirect from your website URL.

Today, we’ll discuss all the arguments for and against rebranding. There are several examples of rebranded businesses out there, some more successful than others. There’s even one that turned back, un-re-branding itself when they realized the price was too high.

If you’re considering a fresh handle, do the research first. Make sure that whatever you decide, your business can move forward no matter what you call it. Click play at the top of the page!

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MBA1428 Guest Teacher: Kenneth Aldrich – How to Create an Entrepreneurial Mindset Dec 30, 2019

Skills don’t matter, without the right mindset.

There’s a ton of advice out there about what to do if you want to start and run a business. But there’s not enough about how to be, mentally and emotionally. If your frame of mind isn’t optimized, it doesn’t matter how great your product idea, marketing strategy, or SEO is.

Call it woo-woo if you will-will. But there’s no substitute for an entrepreneurial mindset.

Kenneth Aldrich has built multiple companies, and financed dozens more. Some have succeeded — wildly. Others, not so much. You might think his decades of experience are his single greatest asset, but he might argue otherwise.

He might argue that his mindset is what made all of it possible. Today, he’ll explain exactly where your head needs to be, and how to get it there.

There’s a million ways to be successful, but all successful entrepreneurs have the mindset in common. It’s one of the fundamental differences between entrepreneurs and people with normal jobs — and it’s the foundation of any independent business’s success.

Of course, you don’t just stumble onto the right mindset. You cultivate it. Mental conditioning for business is like physical conditioning for athletes. It’s something you choose to do every day. On today’s episode, Aldrich offers some “exercises” to get you there.

It might sound philosophical, practicing the right mindset is as necessary to entrepreneurship as building an email list. Tune in, and learn how. Click play at the top of the page!

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MBA1427 5 Takeaways From SaaStock Aus 2019 + Free Ride Friday Dec 27, 2019

SaaStock rocked — and we brought back some lessons for you.

This annual convention for SaaS (Software as a Service) businesses is a magnet for startups, freelancers, thought leaders, and entrepreneurs from around the globe. This year, our intrepid host Omar was invited to speak at the Sydney version of this multi-city international get-together.

The “Disneyland for SaaS professionals” did not disappoint.

As a speaker and attendee, Omar found loads of valuable lessons for any kind of business, of any size. Most of them had to do with the incredible value and potential of well-run professional conferences, and why every entrepreneur should try to be a part of them.

SaaStock proved beyond a doubt what many independent business owners already suspect: a great conference is filled with the kind of personal, face-to-face opportunities that no other networking forum has. Whether you speak, or just buy a ticket, conferences like SaaStock are a must.

Hear what we learned, and what you can expect if you plan on making SaaStock in 2020. Click play at the top of the page!

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MBA1426 How To Perform a SWOT Analysis & Stay Ahead of Challenges Dec 26, 2019

SWOTing: it’s not something you do to flies. It’s a simple but powerful exercise anyone can use to refocus their business and plan for whatever comes next.

A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis lets you look around the bend to the future of your business. It’s an easy way to assess exactly what your business has going for it, what it lacks, and how you can improve.

In other words, a SWOT analysis is the first step in crafting (or re-crafting) your business strategy.

Today, we’ll explain exactly how to conduct a SWOT analysis, and what to do with the information you get from it. We’ll help you take a moment, look up from your laptop, and plot your course for the medium-to-long-term future.

With nothing but a piece of paper, a pen, and an hour or so, you and your team can position your business for growth, not just continued existence.

We recommend conducting a SWOT analysis once every quarter. Learn how — Click play at the top of the page!

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MBA1425 Q&A Wednesday: I’m exhausted all the time. What do I do? Dec 25, 2019

Business draining you? Feeling exhausted?

You’re not alone. But you have to fix it.

It’s Q&A Wednesday, and one listener is simply out of gas. The freedom of entrepreneurship has a cost, and that cost is a workload and mental burden that few of the conventionally employed ever experience. How can we cope? How can we maintain our energy?

We’ve been there.

Our intrepid host Omar knows what it means to live in a state of near-constant burnout. Until he decided to prioritize his health and well-being, he was on the fast track to nowhere good. By neglecting his health, Omar wasn’t helping his business. A fatigued entrepreneur can’t reach their full potential.

Exhaustion is not a sign of dedication. It’s a liability.

Today, we’ll discuss some specific things you can do to make sure you have the energy to stay at the top of your game. Some are very simple, some require a little work and investment. But all of them will help your business by helping you perform. Click play at the top of the page!

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MBA1424 Improving Your About Page Dec 24, 2019

You’re missing a huge marketing opportunity.

That’s the case for most entrepreneurs with a business website, at least. Statistically, the “About” page is one of the most visited pages on a given website — second or third behind the home page, usually. And yet…so few people take advantage of this.

“About” pages are almost never optimized for marketing. And that’s a gosh-darn tragedy.

So often, we think of the “About” page as something fun and personal. It’s a place to share our story and a little bit of ourselves. But what we forget is that our story — our selves — are the heart of our brand. The “About” page is an honest-to-goodness conversion tool that we’re just not using.

Our story isn’t just a story. It’s a lead magnet!

In today’s marketplace, consumers want to know about you. That means traffic. It means SEO. It means an opportunity to grow your email list and leverage the fun, personal stuff into sales. Today, we’ll discuss how we’re changing our own “About” page to reflect that, and how you can, too.

Don’t be afraid to shine. Learn how to optimize your “About” page, and actually utilize this hidden asset. Click play at the top of the page!

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MBA1423 Must Read: What You Do Is Who You Are by Ben Horowitz Dec 23, 2019

What is company culture, why does it matter, and how can you build it?

The answers to that and more come from one of Omar’s favorite business books ever: What You Do Is Who You Are by Ben Horowitz. Horowitz is a venture capital legend whose wisdom and experience is grounded in a street-level, practical approach.

But for all the actionable nuts and bolts, this book puts it all in a ~~big~~ huge-picture context.

With tested strategies and philosophy from history, business, and beyond, this company culture manifesto is deep, yet straightforward. It’s thoughtful, but focused on action. Horowitz seamlessly weaves broader business philosophy into the book’s central argument: that every one of your actions sets the tone for your business.

Omar loved this book so much that he actually included it in his “Best of 2019” list before he finished reading it. Now that he’s gotten to the end, we can take a closer look.

“Culture” can be hard to define for a small business. We don’t all have to take the Google approach with napping pods and on-site masseuses. But we do have to purposefully, intentionally foster a culture that fits our brand and mission.

That starts and ends with you.

Learn how to envision, embody, promote, and instill the right culture for you business, no matter how many people that includes. Hear the key takeaways from this gem of a book, and see if you might just need a copy. Click play at the top of the page!

Show Links

What You Do Is Who You Are by Ben Horowitz

Free Book on Audible

Top 5 Books of 2019

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MBA1422 Why Online Courses Fail + Free Ride Friday Dec 20, 2019

Online courses: more popular than ever. A great source of revenue. A perfect way to monetize your expertise or passion.

And yet…

So many courses bomb. For every course that thrills its students and grows the business, there’s a ton that go nowhere. Our intrepid host Omar has created many, many courses over the years, and there’s a reason his usually succeed.

It’s because of his background in education.

Before Omar struck out into the world of entrepreneurship, he spent years honing his craft as an educator at the high school and university level. That experience is exactly what led him to the $100 MBA Show: the desire and ability to teach.

Courses were a logical extension of that.

As more entrepreneurs get into the course game without an understanding of teaching and learning, though, common mistakes were revealed. Today, we want to shine a light on those mistakes, so you don’t make them. We’ll help you improve results for your students, and for you.

There are so many ways to build courses incorrectly. Know what they are, and design courses that’ll set you apart as a reliable online “educator,” even if you’ve never even held a piece of chalk. Click play at the top of the page!

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MBA1421 Why and How to Plan All of 2020 Today Dec 19, 2019

2020 starts now.

I know the ball hasn’t dropped yet, but if you want certain things to happen next year, it’s already time to take the first step. It’s time to plan out your entire year, right now, today. All of it. The best part? It won’t even take that long.

For an hour or two of your time, you can reduce stress all (next) year long.

There’s nothing like going into the year completely confident that high-priority goals will be met. That doesn’t just include business goals; it’s equally important to carve out time for your personal goals as well. This way, every priority gets its due.

Why let the busy catch up to you? Get ahead of everything, by filling in that calendar with all the “big rocks,” the absolute must-dos that will have the biggest impact on your life and business. Why not manage your most valuable asset — your time — as strategically as you manage your money?

Today, we share the exact steps you can take to plot your whole year out. With a roadmap in place, you won’t just hope to accomplish certain things — you’ll know you will. Click play at the top of the page!

Show Links

True North Retirement Advisors

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MBA1420 Q&A Wednesday: Do I close for the holidays and give my team time off? Dec 18, 2019

It’s that time of year. We don’t all celebrate the same way — or at all — but “the holidays” are a reality of business.

Crucially, the holidays mean that your team will have personal and family obligations. Part of your job as a leader is to balance the needs of your business with the needs of your employees. You may even think about closing up shop temporarily.

But should you?

It’s Q&A Wednesday, and we’re helping one listener decide whether to hang the “Closed” sign up to give the team some holiday R&R. We discuss what factors to consider, including potential effects on the other group of people you need to keep happy: the customers.

We also share our own approach to the holiday season, explaining how we manage the expectations of our team, our customers, and our audience. The right answer will vary from business to business, but the goal is the same: do what’s best for the company without alienating anyone.

Start putting your holiday strategy together now. Click play at the top of the page!

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MBA1419 Ideas You Can Steal From Elon and The Tesla Cybertruck Dec 17, 2019

Ever seen a win that — at first — looks like a fail?

Elon Musk is the king of confounding expectations. When he unveiled Tesla’s take on the good ol’ ‘Merican truck, he did what he does best: surprised everyone, for better or worse. Even a demonstration of the Cybertuck’s, em… impact-resistant windows famously didn’t go according to script.

And that’s perfectly on-brand for the guy who wants to colonize Mars.

Whatever you think of him, Elon Musk is undeniably successful. Occasionally overshadowed by his public persona are achievements in tech and business that everyone can learn from — even small businesses.

Today, we’ll discuss how the Cybertruck is a fantastic lesson in bold business strategy. Musk crashed headfirst into an incredibly tough-to-crack industry with an audacious out-of-left-field product. He invited controversy and criticism. He put on a show.

And the pre-orders came flooding in.

Sometimes, the marketing power of utter uniqueness is worth exploring. And sometimes, taking risks is less risky than it seems. Hear how you can apply the Tesla philosophy to your next launch. Click play at the top of the page!

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MBA1418 Guest Teacher: Ashley Micciche – How To Value Your Business in 30 Minutes For Free Dec 16, 2019

What’s your business worth?

Even if you’re nowhere near selling your business, it’s important to know. And thanks to today’s special guest teacher, it doesn’t take long to find out.

Ashley Micciche is the CEO of True North, a retirement advising firm. This means she takes the long view — helping business owners keep their eye on the endgame. Like any long-term goal, selling your business isn’t something you only start thinking about when the time comes.

Today, Micciche is here to help you pinpoint exactly where you are in the journey — quickly.

A simple valuation can take half an hour, with Micciche’s 8 key metrics and a very valuable online tool she’s giving our listeners access to. Hear the lesson, and get an accurate picture of your business.

You can’t get where you’re going if you don’t know where you are — Click play at the top of the page!

Show Links

Business Valuation Checklist

True North Retirement on YouTube

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MBA1417 Low Cost Team Retreat Options + Free Ride Friday Dec 13, 2019

Let’s start here: a retreat is not a frivolous expense.

For teams of all sizes, a retreat can have an incredible, valuable effect on motivation, cohesion, and productivity. It’s the definition of the term “investment:” something you spend money on because it will be worth it in the long run.

But you don’t have to spend too much.

Today, we’ll discuss how you can put together a retreat on the most meager of budgets, if you’re willing to get creative. It doesn’t have to be elaborate. It can even be local. Whatever gets your team out of their normal working context and into a new adventure together can have the desired effect.

And the effect is very, very, desirable.

We’ve got alternative retreat options for every budget, plus tips on how to get your team involved in the planning and decisions around your retreat. Especially for (increasingly popular) remote teams, getting everyone together for a little out-of-workplace experience can make a huge difference in how everyone works together.

You know you have to nurture leads. Don’t forget to nurture your team. Click play at the top of the page!

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MBA1416 Building a Chrome Extension Business Dec 12, 2019

There’s apps — and then there’s Chrome extensions.

It’s a fantastic, emerging niche-among-niches. As Chrome becomes an ever more popular browser, the need for the Chromified version of this or that software become ever more important. Halfway between a cloud-based solution and a full-on app, Chrome extensions meet a need that’s more needed every day.

It’s Google’s world. We’re just living in it.

For anyone who wants to get into the software business, a great Chrome extension could be the hidden avenue you haven’t considered. Today, we’ll discuss some incredible examples of Chrome extensions that — while less famous than some popular apps — are models of entrepreneurial success.

We’ll explore what characteristics your Chrome extension needs to be successful, how to build it, and how to find the help you need. This could be the business you never knew you needed to get into. Click play at the top of the page!

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MBA1415 Q&A Wednesday: How do I find a great business coach? Dec 11, 2019

The first sign that you’re really serious about moving your business forward? You’re ready to hire a coach.

A successful entrepreneur is two things: brave enough to try on their own, and smart enough to know their limits. The ones who make it know when to get help, when to invest in the experience and skills of others rather than trying to do everything themselves.

Whether it’s an employee or a coach, no entrepreneur is an island.

When you hit a plateau, it’s time to find someone to learn from. But who can you trust? It’s Q&A Wednesday, and we’re helping one listener learn the difference between real, qualified coaches, and the army of “gurus” out there whose only real skill is convincing fellow entrepreneurs to hand over their hard-earned profits.

We’ll discuss how to sift through the grifters, evaluate qualifications, and find the coach that’s right for you. We’ll also explain how to make sure you get what you want out of your coaching experience, since teaching and learning is a two-way street.

A coach is a great investment — if it’s also a wise one. Click play at the top of the page!

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MBA1414 4 Business Expenses You Should Never Go Cheap On Dec 10, 2019

Yes, we all want our startups to be lean. Profit first, we always say. But like any fundamental truth, there’s an equal and opposite consideration you should never forget:

You get what you pay for.

Today, we’re discussing a few things you should never seek the lowest price on. Like a great pair of boots or the roof over your head, some necessities are better invested in for the long term, rather than found cheaply. The lowest price can end up costing your business, if the asset in question doesn’t do what you need.

Sometimes, the ROI is worth more than even the biggest price tag.

Some of these items may seem obvious (but not to everyone). Some may surprise you. But for any and all business types, these are the bits of overhead you should build your budget around. Spend as much as possible on these things, and your business will be rewarded.It’s always important for small businesses to save money where they can. It’s equally important to know when not to skimp. Make sure your money is well spent — Click play at the top of the page!

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Built to Last by Jim Collins

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MBA1413 Must Read: Built To Last by Jim Collins Dec 09, 2019

The 90’s gave us a few classics: Nevermind, Clueless, flannel in general. But for entrepreneurs, one classic work defined a new approach to business and echoed into the next century — even as the Internet changed everything.

That classic was Jim Collins’ Built to Last.

This genre-defining tome was a deep, extended study of 18 companies (think Sony, Amex, etc.) that absolutely murdered it in their industries. It identified common threads, characteristics that any company of any size can leverage to limitless success.

Years of research preceded — and followed — this landmark look at what makes companies endure.

The best part? The fundamental principles that fueled these companies’ growth can work for anyone. Too often, independent entrepreneurs think that big business strategies don’t apply to small business. Nothing could be further from the truth.

The same ideas that made Sony a household name can give your business a long-term, even generational, impact. Don’t be afraid to dream big and swing for the fences. With the right principles in mind, the sky is truly your limit. Click play at the top of the page!

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MBA1412 Have a Team But Still Overwhelmed? How To Assign Ownership + Free Ride Friday Dec 06, 2019

You’ve made the hires. You’ve got a great team ready to rock.

So why are you still overworked?

One of the trickier aspects of leading a growing business is handing off responsibility to new team members. For some of us, it’s hard because we don’t want to surrender control. But sometimes, we’re so eager to get things off our plate that we hand things off without making sure our new hire can take them on.

And yes, this is one of those “we’ve made this mistake ourselves” episodes.

We manage a remote team of dozens. As the team has grown, Omar has finally gotten used to passing the reins to others — even to feel liberated by it. But every so often, we find that a new hire can’t complete tasks because we haven’t prepared them adequately.

It can be difficult to see your day-to-day operations from the perspective of a newcomer.

Today, we’ll share the 3 things every new employee needs to truly take ownership of their goals, and be truly autonomous. By empowering your team to fly free, you don’t just relieve yourself of extra work: you make your employees happier, more motivated, and more productive.

All that, and it’s FREE RIDE FRIDAY!!! Click play at the top of the page!

Show Links

The Laws of Human Nature by Robert Greene

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MBA1411 My Top 3 Vacations for Entrepreneurs Dec 05, 2019

Everyone needs a break: especially entrepreneurs.

This isn’t an episode that tells you where to go. This all about the types of vacations that are most restful, useful, and valuable for independent business people. These entrepreneur-friendly trip types will recharge your batteries, and accomplish the one goal of a true, proper vacation: sending you back to work fresh and motivated.

And of course, they’re fun!

Don’t worry; these aren’t “working vacations,” unless you want them to be. While professional development can be a feature, the only rule of vacationing is to attain maximum enjoyment, whatever form that takes. We’ll discuss the benefits of 3 different trip types, and how they can work best for you.

These trip types range: from the chillest to the thrillest, from the most relaxed to the most dynamic. Pick the one that suits you best, because you deserve it.

Sometimes, independent business people need to remember that as much thought and planning should go into our rest as into our work. Let us help — Click play at the top of the page!

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MBA1410 Q&A Wednesday: How do I stay on top of my email with everything else I need to do? Dec 04, 2019

We’ve all had the sensation: Inbox Dread. The knowledge that you’re so behind on emails, the list of black, bolded “unreads” will just be too much to bear.

How can you dig out of email overwhelm, and still get things done?

It’s Q&A Wednesday, and we’re helping a listener who’s got 10 pounds of To-Dos on a 5-pound plate. Trudging through hundreds of emails — most of which are of little to no value — doesn’t exactly sound appealing. But we don’t want to miss anything important or useful.

There has to be a way forward.

Today, we’ll show you how to get that inbox under control, with a few quick and dirty tricks that cut your pile down to size. Email-induced stress is a real and painful thing that can detract from your health and productivity; but you’re done playing catch-up.

Learn these few adjustments you can make to your system for tackling email, and get ready to breathe easier. Click play at the top of the page!

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MBA1409 My Top 5 Books for 2019 Dec 03, 2019

If you know our intrepid host Omar, you know he’s a reader.

Omar plows through over 50 books each year, searching for those golden lessons that resonate and have a real impact. That’s because he believes a book has the greatest ROI in terms of professional development. For usually less than $20, you can learn things that change you as a business person forever.

Of course, not every book he reads is great.

Some of them, though, are standouts, usually the subjects of our Must-Read episodes. Now, he’s chosen the top of the top, the absolute best reads on business, personal growth, and marketing he read in all of 2019. These are the MUST-Must-Reads for anyone looking to improve their entrepreneurial game.

As the year draws to a close and the holidays approach, take some of that downtime to enjoy one. Or two. Or five!

Some are long, some are short. Some are dense, some are super accessible. All of them will help you and your business grow, if you take their lessons to heart. One is so incredible, it made the list despite the fact that Omar hasn’t finished it yet!

Find out what they are, and get reading. Click play at the top of the page!

Show Links

Product Led Growth by Wes Bush

Product-Led Institute

Extreme Revenue Growth by Victor Cheng

Trillion Dollar Coach by Eric Shmidt

What You Do Is Who You Are by Ben Horowitz

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MBA1408 Guest Teacher: Suzanne Chadwick – How To Create a Stand-Out Brand Experience Dec 02, 2019

The market is a crowded place. One of the first hurdles new entrepreneurs struggle with is the old classic: how the heck do you stand out?

Fortunately, we’ve got an expert in just that.

Suzanne Chadwick has turned standing out into a full-time occupation. She’s mastered the art of being memorable for the purpose of branding and marketing. Author, speaker, and consultant, Chadwick knows how to get your business lodged in people’s heads, so that you are front of mind when they decide to make a purchase.

And she’s here today.

Suzanne has 5 specific things you can do to get the brand position that drives growth. By creating unique emotional connections with your audience, you can take away some of the blockers that prevent conversion. By putting in just a few extra miles, you can make the connections that make your brand pop.

These are tips you can put to work immediately, and see the difference in your reach. Click play at the top of the page!

Show Links

The Connection Exchange

The Brand Builders Academy

Play Big Brand Bold by Suzanne Chadwick

Survey Monkey

Typeform

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MBA1407 Where to Start When You Have No Ideas + Free Ride Friday Nov 29, 2019

You know you want to start a business. But that’s about all you know.

You’re not alone! So many people think that entrepreneurs start by having some grand product idea, but that’s rarely the case. More often, entrepreneurship starts with nothing more than the desire to be independent, and the chutzpah to go for it.

So you’re off to a good start, even though you have no idea what’s next.

Successful independent business is way more about execution than product ideas. As we discuss in this podcast, some of the most wildly successful entrepreneurs didn’t actually come up with anything new; they just improved the form, deliverability, or accessibility of something that was already out there.

The key was: they met a need.

Maybe we need to flip the notion of “creating a business idea” around. Instead, let’s try to find your business idea, by putting our ear to the ground and figuring out what market need you can meet.

Take the time. Find an audience. Talk to it, but listen to it. Your big idea is out there somewhere, and if you’re patient and strategic, your idea will come — and it’ll seem like the most obvious thing in the world. Click play at the top of the page!

Show Links

Fizzle

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MBA1406 3 Golden Rules When Starting a Software Company Nov 28, 2019

Ready to start a software company? These are the most important things we learned from building ours!

It took time to learn them. It took a lot of trial, and no small amount of error. Software as a product type has exploded, especially the SaaS (Software as a Service) model. For anyone looking to start a business, software is quickly becoming the first, best option.

We’ve seen a zillion software companies rise and fall, so what can we say that’s true for all of them?

Today, we share 3 specific facts about the software game that are immutable, irrefutable, and unchanging — no matter what kind of software you want to sell. Whether you want a lifetime revenue stream, or simply want to build an app and sell it, these are the universal rules.

We learned most of this on the way to building WebinarNinja, our webinar software. The key, in our experience, is to make decisions based on external realities and not just your own ideas. In other words, humility is the first ingredient.

Check out these 3 rules, and keep them in mind as you plan your incredible software business. Click play at the top of the page!

Show Links

The Fizzle Show Podcast

Strong App

12 Rules for Life by Jordan Peterson

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MBA1405 Q&A Wednesday: How do I get a better work/life balance? Nov 27, 2019

Entrepreneurs are in a tough spot.

We take on tremendous responsibility to improve our lives, but sometimes it comes at the expense of our lives. We know that a happy, healthy entrepreneur is more successful than an overworked one, but business doesn’t care when you need a break. We want freedom, but we chain ourselves to our computers.

How we can have lives and businesses at the same time?

It’s Q&A Wednesday, and one listener is doing great, business-wise, but life is passing him by. He’s got no social life, a messy home, and no idea what to do about it. It begs the question: if your success isn’t making you happy, is it really success?

Sometimes, we entrepreneurs forget that high priorities aren’t the only priorities. Business, however much we enjoy it, is a means to an end. Moreover, actually enjoying your life as an entrepreneur is your greatest chance to be any good at it!

If there’s no balance, you’re going to sink — personally and professionally.

Fortunately, we’ve got some strategies that can help. It doesn’t necessarily mean doing less; it mostly means doing things more efficiently, more effectively, and sometimes letting others share the load. There’s no “one size fits all” solution, and no prescription work/life balance that’s perfect for everyone — but we can help you adjust the scales. Tap the play button above!

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MBA1404 How To Manage a Bad Day Nov 26, 2019

Bad days will happen. What matters is how you respond.

Our intrepid host, Omar, is no stranger to rough days at work. He’s learned how to feel it coming; the insurmountable To-Do list, the shift in mood, the feeling that nothing can go right while this particular sun is up.

We’ve all been there. And we know that finding a healthy way to manage the emotions that come with a bad day is crucial to running a business effectively.

Today, we discuss specific, actionable strategies you can use to cope with, navigate, and ultimately triumph over your godawful day. Whether it’s angry customers, uncooperative team members, depressing metrics, or something else, there is always a way forward.

You just need the tools.

A successful entrepreneur has to develop one skill that’s sometimes overlooked: the ability to keep yourself in the right headspace in the face of frustration. Your decision-making abilities as a leader have to stay consistent — even when your luck isn’t.

By utilizing these few simple strategies, you can avoid compounding your bad day with bad decisions, and make tomorrow better. Click play at the top of the page!

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MBA1403 Must Read: 12 Rules for Life by Jordan Peterson Nov 25, 2019

It starts with posture.

Jordan Peterson is a controversial figure, ever since he left academia and touched many a nerve with his hugely successful self-help career. His landmark book, 12 Rules for Life, lays out a philosophy guided by deceptively simple advice — like standing up straight — rooted deeply in his interpretation of history, philosophy, and religion.

There’s plenty to argue about — and there’s plenty of value to extract.

Today, we’ll discuss how Peterson’s rules apply to business and the entrepreneurial journey. We won’t cover all 12, but a few of the rules are super relevant to building your own independent business, and could be surprisingly helpful to you.

Sometimes, the simplicity of advice is part of its effectiveness.

Standing up straight may not seem like a game-changer, but the effects on your mind, body, and the way others perceive you goes way beyond posture. It’s a perfect example of what you and your business can get from a “self-help” book like Peterson’s.

Tune in, and see what else you can learn from this polarizing but important figure. Click play at the top of the page!

Show Links

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MBA1402 Is Growing Your Business Pages on Social Media Still Important? + Free Ride Friday Nov 22, 2019

Social media is a fickle thing. One year it’s the key to your business, the next year all your “likes” don’t translate to a dime in sales.

The social media Powers That Be (that’s Facebook, Insta, and the like) are constantly updating their algorithms and tweaking the way they determine how much of your content actually reaches the people you’re speaking to. It can seem a fool’s errand to try to keep up, but keep up we must.

Case in point: how much are your business’s social media accounts really driving your growth?

It can be tough to decide just how much time, money, and energy you’re willing to throw at the social media game. For some businesses, it’s undeniably crucial. For others, the ROI just isn’t there. Today, we’ll help you determine which category your business falls into — and what to do about it.

In simpler times (when more presence automatically meant more business), we over-valued social media. After that, we under-valued it. Now, we’re searching for that “Goldilocks” level of social media investment: just enough.

Tune in, and see where your business falls on the Social Media Importance Spectrum, and how to optimize your own business pages for the best results. Click play at the top of the page!

Show Links

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MBA1401 How to Start Getting on Stages Nov 21, 2019

So you’re ready to speak in public.

Kudos. Public speaking — especially at industry conferences — can be a massive brand-builder. It can turbo-charge your networking. It’s not for everyone, but the effects on a small business are undeniable. Somewhat surprisingly, it can also be the perfect way for introverted entrepreneurs to connect with people.

But how do you book a gig?

We’ve been there: before our intrepid host Omar became a successful regular public speaker, he had to find a way in. The goal was never to be a high-powered semi-celebrity making his living off speeches, but simply to showcase expertise, build his personal brand, and make connections. But getting in the door was…a challenge.

Today, we’ll share what Omar learned over time, so you can get to your first speaking engagement sooner.

There is a way to get on stage, even if you’ve never delivered a talk in your life. Find out how — Click play at the top of the page!

Show Links

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MBA1400 Q&A Wednesday: Why is my website not getting any traffic? Nov 20, 2019

It’s an SEO emergency!

It’s the first big, scary challenge that many entrepreneurs face: how the heck to get people to your website. There are literally hundreds of millions of websites out there, many of which are filled with advice on how to get traffic.

But what can you do, right now, today, that’ll give you a chance to be heard?

It’s Q&A Wednesday, and one of our listeners has hit a plateau. Despite regular blogging over several months, the traffic isn’t exactly stellar. Are there any quick fixes?

There sure are.

While the art of building an audience is something that takes time, patience, and effort, sometimes it’s the little tricks and tips that make all the difference. Today’s episode is all about things you can do immediately to improve your site traffic, mostly to do with those three magic letters: S.E.O.

Hear what relatively simple changes can unleash your website’s true potential. Some of them are so simple and small, they’re often overlooked. But each of them represents a potential “traffic jam” that you can easily clear up, if you know how. Click play at the top of the page!

Show Links

I Will Teach You to Be Rich by Ramit Sethi

Ahrefs

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MBA1399 Should You Write a Book in 2020? Nov 19, 2019

“You should write a book.”

“I could write a book.”

“One day I’ll write a book.”

We’ve all had the thought, the suggestion, even the plan. But as a marketing strategy, is it smart? Are books still relevant in a digital economy? Does the (considerable) time, effort, and money required to produce a book pay off? What’s the ROI?

Today, we answer those questions.

We’ll discuss what makes writing a book worthwhile, and how so much of a book’s value rests on a simple question: “Why?” Before you write a single word, the purpose of the book — and the effects you’re trying to produce — have to be established.

What you write, how you write it, and what you do with it all depend on the “why.”

There are different endgames for different books. We’ll explain how to choose your endgame, and how to actually execute the writing and marketing of your book. Launching a book now is much different from the days of Barnes & Noble. You may find that your idea for a book, however good, needs some tweaking.

Your book might be a game-changer for your business — but only if you start with a plan. Click play at the top of the page!

Show Links

Elizabeth Marshall

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MBA1398 Guest Interview: Ramit Sethi – Creating Your Rich Life Nov 18, 2019

What do personal finance, entrepreneurship, “money dials,” and the importance of fitness have in common?

Answer: Ramit Sethi.

If you’re a regular listener, you know our intrepid host, Omar, reads a ton of books. Perhaps the most impactful one for him was I Will Teach You to Be Rich by personal finance expert and course-selling mastermind Ramit Sethi.

Seriously, he still gives it to people as birthday presents.

So today is a special treat for Omar and our listeners: we’ve got an extended interview with Sethi, covering a multitude of important topics for entrepreneurs. From their shared immigrant-family experience, to their stances on credibility in marketing, to the powerful impact nutrition and exercise have had on their performance as business people, Omar and Ramit have lots to talk about — and lots to teach us.

It’s rare that we get a chance to learn directly from the public figures that influenced us the most. Tune in as Omar picks Sethi’s brain, and see what you can learn about managing your finances, building your business, and getting it all together.

Click play at the top of the page!

Show Links

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MBA1397 4 Ways to Turn Your Business Around + Free Ride Friday Nov 15, 2019

The best part about failing? It’s an opportunity to try something bold.

If your business isn’t making it, you shouldn’t give up too soon. But you also shouldn’t keep trying the same strategies that got you into trouble in the first place. If you’re stuck in a ditch, it’s time to try something you wouldn’t normally try. It’s time to go big, before you go home.

It’s time to get radical.

Like a defibrillator to the chest, a drastic move can seem scary, but rescue your business. Today, we’ve got 4 power moves to try when things aren’t going your way. If business was good, you’d probably never consider these things. But business isn’t good, and a Hail Mary play might be the smartest thing you can do.

These tactics involve major changes; huge shifts in how you do business that will blow your original business model apart. But if your business model isn’t working, that’s no problem at all. Listen to these 4 ideas, and see if one or more of them can get your business back on track.

Who knows? Failing might be exactly what your business needed in order to change for the better. Click play at the top of the page!

Show Links

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MBA1396 What Is NPS, and How Can It Improve Your Customer Retention? Nov 14, 2019

What’s your NPS? If you don’t know, you need to find out.

Your “Net Promoter Score,” or NPS, is a simple but super-powerful metric for measuring…well, love. Based on a single-question survey, it gives you a snapshot of how much your current customers love your business. That’s all there is to it, but don’t let the simplicity of the equation fool you.

You need to know which of your customers can help your business, and which can hurt it.

To fight churn, protect your brand, and give your business long-term sustainability, keeping track of your NPS is a huge must. By categorizing your customers on a scale from “Loves you so much they’ll actually do your marketing for you” to “hates you so much they feel compelled to tell anyone who will listen,” you can figure out what you need to do to increase satisfaction and ensure loyalty.

It’s a consumer’s world now. Ratings and perception can make or break your business faster than you can say “No Stars.”

Listen to your customers, and let them show you the way forward with one simple question. By conducting NPS surveys and taking action, you can do more for the life of your business than any amount of advertising. Click play at the top of the page!

Show Links

Survicate

Zapier

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MBA1395 Q&A Wednesday: My churn is out of control. How do I reduce churn ASAP? Nov 13, 2019

Don’t just look at growth. Look at churn.

If the latter outpaces the former, you have a huge problem. Churn destroys businesses, even ones that grow at a decent pace.

If you don’t already know, churn is the rate at which a business loses recurring customers, like monthly subscribers. For these kinds of businesses, keeping existing customers is just as important (if not more important) than finding new ones.

It’s Q&A Wednesday, and we’ve got a listener whose churn is cancelling out every bit of progress made. We’ll discuss how to invest in retention as effectively as you invest in acquisition, so you’re not bringing money in one end only to lose it out the other.

The key is to establish a system for retaining recurring customers. Get the intel you need to keep customer loyalty high, then act on it to increase long-term satisfaction. As the founders of a SaaS company, we’ll share our own strategies for keeping churn low, as well as some of the resources we use to keep an eye out for trouble.

If your business uses a recurring model, churn protection is Priority One. Hear how it’s done. Click play at the top of the page!

Show Links

50% off Recession Workbook (use coupon code MBA)

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MBA1394 Why Knowing Your Buyer’s Journey Is So Important Nov 12, 2019

Sometimes, we forget to focus on the customers we already have.

Your “buyer’s journey,” the steps your customers took from stranger to lead to revenue source, is crucial to keeping your business alive and thriving. Knowing exactly how you got people interested — and how you converted that interest into a sale — is the key to repeating the process, and to finding customers that will stick around for the long term.

In other words, your best current customers can help you find more like them.

Today, we discuss how to analyze your sales and marketing efforts, mining the information for clues to what works best. Instead of hoping your marketing works, look at when it already worked, and figure out why. Find out how you produced the greatest CLTV (Customer Lifetime Value) and double down.

Your customers aren’t just a source of revenue. Their journey is a source of information that’s more valuable than the price of any single sale. Dig in, take a long look at your data, and figure out what gets people in — and keeps them coming back. Click play at the top of the page!

Show Links

Segment

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MBA1393 Guest Teacher: Jonathan Slain – How to Look Forward to the Next Recession Nov 11, 2019

A recession is coming. That’s a fact.

How do we know? Because a recession is always coming. Business is cyclical, and smart entrepreneurs don’t hope against economic downturns — they prepare for them.

Jonathan Slain was hit hard by the Great Recession of 2008. After he got back on his feet, he realized that recession-proofing is an absolute must for any business. Now, as the founder of Recession.com, Slain helps other businesses survive and even prosper during those inevitable low points.

Today, Slain is here to help us prepare while the current economy still looks good.

Recessions come in many forms, besides the usual dips in GDP and stock market troubles. Slain’s strategies can also help your business through “personal recessions” like the loss of a major client or partner, or anything else beyond your control that can derail your business.

The key is to see it as natural and inevitable. And to be ready.

Tune in, and hear how your business can stay agile during a recession: speeding up, slowing down, or stopping short to avoid the worst — and still shoot for the best. Click play at the top of the page!

Show Links

Recession.com

Recession Readiness Assessment

Rock the Recession by Jonathan Slain and Paul Belair

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MBA1392 What Does Growing Too Fast Look Like? + Free Ride Friday Nov 08, 2019

Catastrophic success is real — and dangerous.

Unchecked growth has the same effect on a business as it does on a body: it overloads the systems and puts you at risk for collapse. Yes, growth is necessary for a business to survive. But if that growth isn’t sustainable, your business won’t survive it! That’s why it’s important to have a vision for the pace of your growth.

Today, we discuss how to plan intentionally for growth, and how to spot the red flags that signal an imminent growth-based catastrophe.

By making sure your business is equipped for more and more customers, you guarantee that you’ll never be a victim of your own success. Part of the excitement of growth is planning for it, moderating it, and making sure it’s a net benefit rather than a careless risk.

Don’t be caught off guard!

Tune in, and hear how you can get ready to grow in a way that’ll keep you in business for the long term. Click play at the top of the page!

Show Links

Audio-technica ATR2100 Microphone

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MBA1391 Great Bonus Ideas For Your Offer Nov 07, 2019

Sometimes, you’ve gotta sweeten the deal. But like literal sweeteners, bonuses have to be applied strategically.

Today, we discuss how free swag, extra content, and other bonuses can move the needle on conversions. When a relatively small investment can motivate the right action and move people down the sales funnel, there’s no point in being stingy. But you have to make sure that your investment gets the right returns.

Full disclosure: we’ve offered some terrible bonuses — the kind that cost us money without really promoting growth.

Now, we’ve seen what kinds of bonuses really convert. Join us as we explain how to craft a bonus offer that’s smart, valuable to the customer, and worth it for your business. Plus, we’ll discuss how to source and fulfill physical bonuses like branded clothing and other accessories.

We’ve given away a lot to learn these lessons, so let our experience help you to bonus wisely. Click play at the top of the page!

Show Links

Teespring

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MBA1390 Q&A Wednesday: My employee is asking for a HUGE raise. What do I do? Nov 06, 2019

Do you know what your employees are worth?

It’s Q&A Wednesday, and one of our listeners has a valuable employee with an inconvenient request: a 40 (yes, 40) percent increase in salary. That’s a hard bargain to drive, but driven it is. What’s an entrepreneur to do when a crucial team member makes such a drastic demand?

Today, we’ll discuss if, and how, to keep employees who highball.

In determining what’s best for the business overall, there are more factors to consider than just one salary budget. There are also potential reasons for employee dissatisfaction that go way beyond the size of their paycheck. Getting to the real root of a request like this is the only way to make the right decision.

Tune in, and join us as we think about what really keeps great employees around, and when it’s time to let one go. Learn how to do the math for your business, and establish feasible, earned increases for key players. Click play at the top of the page!

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MBA1389 Recording Content While Traveling Nov 05, 2019

Travel can be a great part of entrepreneurship. It can also hurt your content production — but only if you let it.

You don’t have to choose between travel and content productivity. Whether you need to record podcasts or videos, you can stay on schedule with the right tools, the right tricks, and the right approach. Best of all? You don’t have to sacrifice one bit of quality.

Our intrepid host Omar would know.

He’s traveling all week, despite having to record an interview, give an interview on another podcast, and shoot some marketing video. It’s not our first time producing content on the move, and we’ve got it down to a (conveniently mobile) science.

Today, we’ll discuss the travel-friendly recording equipment we use to keep the content coming, no matter where we are. We’ll explain how to find and set up the right space for good audio and visuals. We’ll also tell you what to do before you travel, so you can get clean, professional results.

Don’t let traveling mess with your content schedule — or vice versa. Click play at the top of the page!

Show Links

Logitech C920 Webcam

Logitech Brio Webcam

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MBA1388 Must Read: Discipline Equals Freedom by Jocko Willink Nov 04, 2019

Discipline isn’t scary.

That’s a core belief of former Navy SEAL Jocko Willink, and the central message of his latest book, Discipline Equals Freedom. Willink has experienced the toughest kind of discipline, but it didn’t just help him succeed in the military. It showed him how to enjoy his life more.

That’s right: discipline doesn’t make your life harder. In the end, it makes things easier.

For entrepreneurs, this lesson is invaluable. The same discipline necessary to be productive and move your business forward also protects your social and family life. Discipline isn’t about punishment. It’s an investment — and the returns are incredible.

Tune in, and learn how you can see discipline as something liberating, not suffocating. Hear why our (very disciplined) host Omar loves this book, and why it’s better as a hardcover than an audiobook or e-book.

Get comfortable with discipline, and see how your life and business can improve. Click play at the top of the page!

Show Links

Discipline Equals Freedom: Field Manual by Jocko Willink

The New Encyclopedia of Modern Bodybuilding by Arnold Schwarzenegger

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MBA1387 The Dangers of Free + Free Ride Friday Nov 01, 2019

“Free” can really cost you.

If you’re giving away too much, it’s not just hurting your bottom line. It’s hurting your future chances of success by building an expectation you can’t escape. It’s also creating a very unfavorable impression about your product’s true value. Far more than the actual cost of a product that’s offered for nothing, you might be losing years of potential future revenue.

Before you give anything away, you need to understand what you’re giving up.

We’re not talking about free trials or other limited marketing tactics. We’re talking about devaluing your product to the point where customers no longer believe it’s worth anything. And you’re not the only one who loses; statistically, customers rarely get the full benefit of a product they haven’t properly invested in themselves.

Before you offer anything for free, take the time to consider the long-effects. Tune in, and learn where the line is between marketing and freebie-ing your way out of business. Click play at the top of the page!

Show Links

Meetup

The Stillness Project

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MBA1386 How to Fight and Beat Your Impostor Syndrome Oct 31, 2019

You can do this. You are doing this. And it’s not a mistake.

Impostor syndrome affects almost everyone, but it’s especially vicious among entrepreneurs. Because we’re off the beaten path, making our own decisions and living according to our own ideas, it can be very easy to start doubting ourselves. Without the support of a conventional job structure, it can be hard to believe in our own ability.

You’re not the only one.

Impostor syndrome has killed innumerable businesses. Sometimes, people simply can’t believe that they deserve success — especially if there’s no one telling them so. Today, we’re sharing the tricks and tips we use to abolish Impostor Syndrome, and keep misplaced emotions from obscuring the fact that we are good enough.

We’ll discuss how to maintain an honest and accurate assessment of yourself and your ability, and to silence the negative internal chatter than can creep into you head. If you’re doubting yourself, take a listen. Click play at the top of the page!

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MBA1385 Q&A Wednesday: What businesses can I start without funding? Oct 30, 2019

No rich parents or angel investors? You can still start a business.

It’s Q&A Wednesday, and one listener wants to know what kinds of businesses you can start without a dime in funding. Well, we’ve got it down to about $100. With only that much, you can build the foundation of a business that can grow into something big. Yes, it’s possible — if you know how.

In fact, we’ve got 5 different ways to start a business for less than the cost of a new pair of sneakers.

Our host Omar has personally done all 5, from scratch. From services to brokering to affiliating, you can always build a business if you realize that money isn’t the only asset you can leverage. Funding-free, bootstrapped businesses are more possible than ever today, thanks to a little thing called the Internet.

It’s just a matter of applying your own existing skills and knowledge in places that need them. The options are limitless. Tune in, and see which path can work for you. Click play at the top of the page!

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$100 MBA Resources

h3h3 Productions

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MBA1384 4 Simple Health Hacks That Will Improve Your Productivity Oct 29, 2019

Tired? Sluggish? Over it?

Here’s the thing about your health: not only is it more important than your business, it’s also crucial to your business. Unhealthy, fatigued, tired entrepreneurs simply don’t have the energy required to get things done. And that means your business suffers.

Which raises the question: how can you get in entrepreneuring shape?

Well, our intrepid host Omar isn’t a doctor or a fitness expert. But he is a healthy, energetic business person, and he attributes that energy to a few simple habits he’s developed over the years. Today, we present the 4 things that keep Omar on top of his game.

Of course, they can work for you too.

We’d like to challenge you to try these health tips, and see what kind of impact they have on your business. We think you’ll find that the effort you put into your health is well worth the productivity that results. There’s one way to find out — Click play at the top of the page!

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Wellness Formula

Armaforce

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MBA1383 Guest Teacher: Tom Cronin – How to Handle Stress and Work in Peace Oct 28, 2019

Stress hurts.

That’s not a complaint; it’s a fact. Excessive mental and emotional stress — the kind that seems to permeate modern life and business — hurts you, and your business. It diminishes health, and it kills performance. If you are stressed, you are not at your best.

Managing stress isn’t a luxury. For entrepreneurs, it’s a responsibility.

Tom Cronin knows about stress. He spent years in the stock market, and saw how stress can consume us. That’s why he founded the Stillness Project, which helps business people integrate healthy stress management into their lives.

Today, Cronin is here to explain the effect stress has on your body, and how to combat those effects. He’s not here with promises to rid you of stress; rather, he’s here to help us understand the function of stress in our biology, and how to manage it effectively.

Don’t worry; the practices and exercises Cronin is sharing don’t require you to shave your head and seek enlightenment. We’re simply making a business proposal: that stress management is an investment of — not a waste of — time. And the returns are worth it. Click play at the top of the page!

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The Portal

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MBA1382 How Much Do You Really Need To Retire? + Free Ride Friday Oct 25, 2019

Let’s talk about the endgame.

No, not the vaguely disappointing superhero movie. We mean your ultimate, ultimate goal, your plan for the time period after you’ve made it in business, and are ready to rest on your laurels. We mean the “golden years” of retirement.

Assuming you’ve got enough gold, that is.

Don’t worry: this isn’t about how much money you need to lay around watching Murder, She Wrote, or whatever people will watch reruns of a few decades from now (our money’s on Seinfeld). We mean the point at which you can do whatever you want — including entrepreneurship — without having to worry about money at all.

Today, we’ll help you figure out the right number for you, and how to make sure you hit that number by the time you’re ready to hang up your spurs. With some enlightening math, and some helpful resources, we’ll give you a concrete path to retirement — whatever that looks like for you.

Start planning this now. Click play at the top of the page!

Show Links

Retire Inspired by Chris Hogan

MoneySmart

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MBA1381 Hotels vs AirBnB for Business Travel Oct 24, 2019

Travel: it’s one of the perks of entrepreneurship. But when your accommodations feel less like home and more like hassle, travel can quickly become a chore.

Which brings us to a classic question: to AirBnB, or not to AirBnB? The disruptive home-sharing industry has made it so hotels are not your only option. But does that mean a stranger’s apartment is a better choice than a place with room service and a cleaning staff? It’s a tough call.

The answer depends on how you’re traveling.

Spoiler alert: this fight doesn’t have a winner. Instead, some kinds of business travel are way more convenient with a hotel involved, and some are better suited for AirBnB. Today, we discuss the difference, and how to know which to choose for your next trip.

Make an informed decision, with all the pros and cons accounted for. Click play at the top of the page!

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MBA1380 Q&A Wednesday: I sell physical goods. How would webinars work for my business? Oct 23, 2019

Think digital marketing is only for digital products? Come on now.

Webinars work. We’re not saying that because we run a webinar software company, WebinarNinja (ok, we’re not only saying that because we run a webinar software company, WebinarNinja). We’re saying it because it’s true, and more entrepreneurs need to know.

Unfortunately, too many entrepreneurs assume that certain kinds of marketing — like webinars — don’t apply to selling shirts or car parts or craft beer.

It’s Q&A Wednesday, and one of our listeners wants to know how webinars can market their good ol’ fashioned, real-world, tangible, physical product. e-commerce and brick & mortar businesses can get sales, growth, and customer lifetime value from webinars — just as easily as online coaches and SaaS developers can.

Tune in, and hear how you can use webinars to better convey the “feel” and real value of physical goods. Plus, hear about our upcoming free course on automated webinars that you can use to pitch your product all day, every day. Click play at the top of the page!

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How To Create Your Automated Webinar System

Logitech Brio

Logitech C920

AudioTechnica ATR 2100

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MBA1379 Why Pay Less When You Can Pay More Oct 22, 2019

No, today’s title is not a typo.

It’s a famous quote from marketer Dan Kennedy, whose understanding of value — and how to communicate it — made him one of the most successful copywriters ever. Kennedy understood that price isn’t just a number that represents profit. Price is also a signal, a window into something less concrete, but just as important: value.

Every entrepreneur needs to master the distinction between price and value, and the relationship between the two.

Today, we’ll discuss what this quote means, and how you can apply it yourself and your business. You’ll learn why “free” is never free, and why a lower price doesn’t guarantee savings. Discerning value, relative to price, is a must-master skill for entrepreneurs.

We’ll use our own business as an example, as we recently had to shop for something crucial our company needs. Whether you’re buying or selling, paying more might be your best move. Click play at the top of the page!

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How To Build Your Own Automated Webinar System

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MBA1378 Must Read: The Trillion Dollar Coach by Eric Schmidt Oct 21, 2019

What’s a great coach worth?

Bill Campbell was a legend among legends. From coaching football to coaching the likes of Steve Jobs and Jeff Bezos, Campbell’s ability to get the absolute best out of people echoes across business today.

In Trillion Dollar Coach, Campbell’s coach-ees unpack what made his coaching so effective — and how you can get the best from your own team.

This is a Must-Read for leaders of any kind, but especially business leaders. Trillion Dollar Coach is packed with lessons that apply to any industry, as it sharply defines the responsibilities and priorities of a truly impactful “coach.” Reading this had a profound impact on our own intrepid host (and coach), Omar, that he couldn’t wait to share.

Learn how to communicate, motivate, and get the best out of your team from possibly the greatest coach of all time. Hear what makes this book so truly important. Click play at the top of the page!

Show Links

Trillion Dollar Coach by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle

How to Build Your Own Automated Webinar System

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MBA1377 Does Business Get Easier as You Grow? + Free Ride Friday Oct 18, 2019

Spoiler alert. It doesn’t get better — but you do.

If you’re an entrepreneur suffering from early-stage burnout, you may be asking yourself if this gets any easier. It’s an understandable question; sometimes, we plug away beyond the point of reason because we believe it’ll be worth it down the road. We work more, and harder, than is arguably healthy, because we want to bask in that end-of-the-tunnel light later.

But is this a realistic expectation? Can we count on relief once our business is established?

Today, we help you balance realistic notions of long-term entrepreneurship with healthy hopes for a less stressful future. Too many business coaches and gurus paint an overly rosy picture (usually of a laptop on a beach somewhere). That said, sustainability — both for your business and your lifestyle — is achievable.

Tune in as we discuss how the struggle changes from year to year, and how we as entrepreneurs change with it. We’ll explain what to expect as you move forward, and how to handle it.

Approaching your future with the right mindset will make all the difference. Click play at the top of the page!

Show Links

Your Key Steps to Creating an Automated Webinar That Converts

Your Key Steps to Creating an Automated Webinar That Converts

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MBA1376 3 Ways to Market Your Business with Podcasts Oct 17, 2019

We are living in the Podcast Era — and smart marketers know it.

We recently spoke at the Click Engage Convert digital marketing conference in Melbourne, and couldn’t wait to explain how podcasting changed everything for our business. In fact, our own $100 MBA Show producer gave a talk on exactly how to market via podcast — whether you actually host one or not.

You read that right: you don’t have to host a podcast to market on one.

In fact, today we discuss 3 different avenues you can take in podcast marketing. Whether you’re ready to fire up the mic yourself, or simply want to use an existing podcast to help build your brand, there are options.

Podcasting has already surpassed other, more traditional media in marketing and advertising opportunities. Our own experience is the perfect example!

Tune in, and learn how to market in today’s podcast-crazy media landscape. Click play at the top of the page!

Show Links

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MBA1375 Q&A Wednesday: Where should I start with running Facebook ads? Oct 16, 2019

You’ve heard that Facebook ads work. You’ve also heard they can be expensive, time-consuming, and hard to understand.

Well, you heard right. But that doesn’t mean you can’t figure Facebook advertising out! It’s Q&A Wednesday, and we’re helping one listener tackle The Social Network, however imposing it might seem. Fortunately, we know how to test the waters of a Facebook campaign, and what initial steps a Facebook advertising noob should take.

First hint: you’re not necessarily advertising your product.

Today, we’ll explain what kinds of Facebook ads are best for beginners, and how to organize your first campaign for minimal risk and maximum return. We’ll discuss what to spend, how to spend it, and how to target the easiest conversions first. We’ll also recommend our favorite online tools that make Facebook advertising easier and more efficient.

If you’re not careful, you can lose significant money advertising on Facebook. But if you’re prepared, you can make every cent a “Like”-worthy investment. Click play at the top of the page!

Show Links

Your Key Steps to Creating an Automated Webinar That Converts

Your Key Steps to Creating an Automated Webinar That Converts

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MBA1374 Creating Your Presentation Slides For a Conference Talk Oct 15, 2019

Got stage time at a conference? It’s time to perfect your deck.

If you’ve ever spoken at a conference, you know that the right slideshow can make all the difference. But too many people think that more is…well, more when it comes to your slides. They don’t realize that the best slides don’t say it all — they simply help you say it better.

Today, we explain how to create efficient, stripped-down slides that get your ideas across and make them more memorable. From content to formatting to length, we’ll help you design a presentation that lets you shine.

How many slides, how much to put on them, how to prepare: in this episode, we cover it all. Plus, we’ll explain why the title is so crucial to your presentation, and how to nail it. Learn how to create a presentation that’ll make conference organizers happy, hook your audience, and boost your personal brand. Click play at the top of the page!

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MBA1373 Guest Teacher: Trivinia Barber – How to Create Business Momentum with Virtual Teams Oct 14, 2019

Can’t get your business ball rolling? Maybe you need a (virtual) hand.

A little help can mean the difference between staying on your current plateau and leveling up. In the early phases of building a business, it might feel premature to make hires. But there are affordable, practical options out there in the wide digital world. Why not take advantage?

Remember: time is always more valuable than money. And hiring help = buying time.

Today, special guest teacher Trivinia Barber is here to explain how you can make serious strides with a virtual team. Barber is a scaling and team-building expert who champions the “Momentum Method” of growth and efficiency. Her specialty: finding VAs (Virtual Assistants) to take the weight off your shoulders, so you can move faster.

Think of the things that suck time from your schedule. Then imagine them taken care of! Barber will explain how to find, recruit, and nurture virtual help that can empower you to finally make some progress. Click play at the top of the page!

Show Links

Top 3 Hiring Mistakes to Avoid With Your Next Hire

Loom

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MBA1372 Negativity Detox For You and Your Business + Free Ride Friday Oct 11, 2019

Negativity kills businesses (among other things).

Negative, unhappy entrepreneurs are rarely successful. Negative, unhappy teams are rarely productive. The downsides to the downside are endless. And too often, we don’t address negativity in our businesses because we don’t see it in the first place.

Today, we discuss the subtle negative influences you might be missing, and how to address them. We’ll offer a list of changes you can make today, and propose a 30-day experiment to see exactly how cutting the negativity can impact your life and business.

Don’t worry — this is not a self-help episode. Positivity is simply a smart business strategy.

Learn what changes to experiment with, and how to incorporate them into your team culture. These changes are practical and immediately applicable. Detox your business, and see how much better you feel — and how much better your business performs. Click play at the top of the page!

Show Links

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MBA1371 The Do’s and Don’ts of Comparison Pages Oct 10, 2019

Comparison pages cut right to the point, showing why your product is better than the competition’s. But are they always effective?

Spoiler alert: no, they’re not.

Unless you know what you’re doing, of course. Today, we discuss what makes a comparison page work, and why. So many small businesses try to use these pages as weapons to demolish the competition, when they should be using them to make the best case for the right fit.

We’ll share examples of websites that do it right, and explain what’s wrong with sites that use comparisons as an opportunity to talk smack. With a properly crafted comparison page, you won’t need to “hurt” the competition — you’ll just make an honest case for why your product is the right choice.

Learn how to compare and contrast the smart way. Click play at the top of the page!

Show Links

Webflow

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MBA1370 Q&A Wednesday: What should I spend my marketing budget on? Oct 09, 2019

You’ve only got so much money to spend on marketing. How do you get the best ROI?

It’s Q&A Wednesday, and we’re helping one listener figure out how to prioritize their marketing needs. Making those marketing dollars work efficiently is a must-have skill for any lean starter-upper, especially when you’re new to the scene.

With a little strategy, your marketing results can be way bigger than the sum of your (cost-effective) marketing budget.

Tune in, and hear what matters most in marketing — including the ways people needlessly waste marketing dollars without even realizing it. Our list of priorities may surprise you, and they don’t focus on immediate results. But if you plan to be in business for a while, these are the investments you should make. Tap the play button above.

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LinkedIn

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MBA1369 What Exactly Is Great Service? Oct 08, 2019

More and more, customer service is key to any business’s sustainability.

Things are different now. As business niches down and democratizes, consumers simply expect more: more personal attention, more help, and more results. No matter the product or business, the bar for service is higher than ever before.

The fact is, customer service can make or break your business in the long term.

Today, we discuss 3 core elements of truly great customer service: the kind that convinces people to stick with you and recommend your business to others. These elements might sound simple, but executing them properly takes some intentional effort. Nail these 3 things, though, and the results will be more than worth it.

Increase customer lifetime value. Demolish churn. Create evangelists for your business. Click play at the top of the page!

Show Links

Extreme Revenue Growth by Victor Cheng

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MBA1368 Must Read: Extreme Revenue Growth by Victor Cheng Oct 07, 2019

How can you create revenue momentum? If you’re ready to watch your revenue growth snowball, you need to have the right systems in place from Day One.

That’s the subject of this week’s very readable, endlessly useful Must-Read book for entrepreneurs. Victor Cheng’s Extreme Revenue Growth is less of a book and more of a manual. It’s also on the short list of the absolute best books we’ve come across, ever.

Seriously. Read it, read it again, and keep it around for reference.

Cheng breaks down the overall structural strategies that big businesses use to keep revenue trending upwards. You can use these strategies too, no matter where you are in your business.

Take these systems, and put them in place. Set them, but definitely don’t forget them — they’ll enable the growth you’re working for. These ideas are new and different, but we predict they’re gonna be timeless in no time at all. Click play at the top of the page!

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Dan Martell SaaS Business Coaching

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MBA1367 4 Print Marketing Tips To Save You Money + Free Ride Friday Oct 04, 2019

Good ol’ fashioned print marketing: it still exists, even for digital entrepreneurs like us.

Unfortunately, it hasn’t gotten any cheaper. Anyone who’s ever purchased an ink cartridge knows how ridiculously expensive printing things can be. So what’s an entrepreneur to do when they need banners, flyers, t-shirts, business cards, and everything else?

Today, we’ve got 4 specific tricks you can use to lower the cost of printed materials and raise the return on investment. And don’t worry — we’re not talking about cutting corners here, or doing things on the cheap. You can lower the cost without sacrificing one iota of quality.

You just have to know how.

We’ll explain the most efficient process for creating print materials, and discuss where (and how) to look for the best price. Get the job done beautifully, without blowing your marketing budget. Click play at the top of the page!

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MBA1366 5 Marketing Blogs You Should Be Reading Oct 03, 2019

Never stop learning. Part of being a successful entrepreneur is keeping up on the latest ways to be better at…well, everything.

But especially marketing.

Of course, there’s a ton of content out there, and roughly eighty bazillion “gurus” with blogs full of advice on how to market. That’s why today, we’re sharing the 5 blogs we ourselves read. They’re so good — so valuable — that even our absurdly busy selves consider them worth every second we spend reading them.

Some are general, some focus on specifics like writing or video marketing. Some have been around for years; others are newish to the scene. Some are long. Some are short. Some are more inspirational, others more practical. Some are daily, and some are not even monthly.

But all of them make us better marketers, one blog at a time.

Hear which blogs we bookmarked and subscribed to, and see if you agree. Find out what we look for in a blog, and why these 5 stand out. Most importantly, hear how you can integrate their value into your business journey. Click play at the top of the page!

Show Links

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MBA1365 Q&A Wednesday: I can’t find a payment processor for a Nigeria-based business. Help? Oct 02, 2019

We keep hearing it’s a global marketplace out there. Unfortunately, not all of the globe has access to the same resources and services that make entrepreneurship possible.

What’s an international business person to do?

It’s Q&A Wednesday, and we’ve got a listener who can’t find a payment processor willing to do business with their Nigeria-based company. It’s a sad fact of our “global” business scene that it can be nearly impossible to get payment processing, banking, and credit services when you’re in certain countries.

But there’s a solution. An incredible, fairly recent, game-changing solution for anyone willing to do business across borders.

Tune in, and hear about this little-known trick that can shatter borders — and barriers — for your business. Click play at the top of the page!

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Estonia e-Residency

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MBA1364 How To Compete In a Highly Competitive Market Oct 01, 2019

There’s a ton of competition for you, but you’re ready to play anyway. So how do you win?

If you’re diving into a crowded, highly competitive market (think fitness coaching or social media app development), there’s a single fact you have to accept: having a great product isn’t enough. You’ve got to have more than just the best thing to sell.The sooner you learn this, the better.

A fantastic product is a floor, not a ceiling.

Today, we discuss what you have to do to have any chance in a space with tons of other companies. We would know: we’ve both succeeded and failed in competitive markets (It turns out we’re not the only business coaches or SaaS developers out there. Who knew?).

Today’s advice might sound…off to you, at first. It’s counterintuitive, and it involves letting go of certain customers (a lot of them, actually). But it’s tried, it’s true, and it’s the best hope for any entrepreneur bold enough to take on an army of other businesses. Click play at the top of the page!

Show Links

MOO

3 Big Things I Learned From Customer Interviews

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MBA1363 Guest Teacher: Steve Kaufmann – How To Learn A New Language Sep 30, 2019

Every entrepreneur has a toolkit. Adding to that toolkit adds to your potential.

There’s one tool that’s undeniably valuable, and can instantly multiply your reach: speaking another language. Unfortunately, many entrepreneurs never think of it. Others don’t pursue it, because they’re afraid it’s too difficult. But without a doubt, learning a language can be huge for you and your business.

Best of all, it might not be as difficult as you think.

Steve Kaufmann speaks multiple languages, and has seen how it opens doors. He’s the founder of language-learning service Lingq, and he’s this week’s guest teacher.Today, Kaufmann offers a surprisingly convenient trick to accelerate language learning, so you can make a serious effort towards being bi or multi-lingual.

This isn’t one of our typical business episodes, but it’s deeply, profoundly relevant to making the most of yourself as an entrepreneur. Tune in, and see how you can reach entire markets you’ve never even considered. Click play at the top of the page!

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Lingq

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MBA1362 3 Things You Can Learn From Netflix as a Business + Free Ride Friday Sep 27, 2019

Netflix…am I right?

I mean, they did it. They really did it. Netflix took a perfectly un-disrupted industry (movie rentals) and coolly demolished a corporate behemoth (remember Blockbuster?), seemingly without breaking a sweat. And before you knew it, they pivoted to pioneer an absolutely groundbreaking new way to deliver entertainment.

Was it luck? Was it some endless stream of financing? Was it the will of the Business Gods?

Of course not. It was strategy, courage, innovation, and no small amount of risk. Today, we explore the uniquely valuable, inventive business model that’s proved not just enduring, but culturally relevant and personally important to millions of consumers.

More importantly, we dissect just how they did it.

We’ve distilled 3 distinct lessons the story of Netflix can teach any entrepreneur. By understanding the principles behind their success, you can emulate the Netflix approach and make your own disruptive mark on your corner of the market. Click play at the top of the page!

Show Links

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MBA1361 Why Every Company Is Becoming a Media Company Sep 26, 2019

Billboards just won’t cut it anymore.

Today, it seems like every kind of company is investing in media: everything from books to series to full-on films, all for marketing purposes. Is it a wise investment? Does someone who sells shoes or auto parts or coding courses need a movie to convert their audience?

Well, maybe.

It’s all about the impact of “touchpoint” marketing, and the need to give way more than the marketers of the past ever had to. Today, customers need more than a pitch: they need a narrative. Every cent (and every minute) you spend on media can come back to you tenfold, provided you execute wisely.

Today, we discuss how multimedia efforts add weight and momentum to all your other marketing efforts, and why even startups with beginner budgets can afford to make their mark with compelling media content. Click play at the top of the page!

Show Links

BrandWagon from Wistia

Shape Up by Ryan Singer (Free PDF)

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MBA1360 Q&A Wednesday: Do I need to have a registered business as a solopreneur? Sep 25, 2019

Where’s the line between you and your business?

Legally speaking, it’s a question worth asking. It’s Q&A Wednesday, and we’re helping one listener decide when it’s time to register a business as a separate entity from themselves. A solopreneur is still running a business, after all — even if it’s a one-person show.

Of course, there are advantages and disadvantages to both sole proprietorship and registering a completely separate business.

While the rules can vary from nation to nation, most of the Western world has a pretty clear set of standards that can help you make the best decision. We’ll share what we know from experience, as well as point you in the direction of who exactly you should ask.

Listen in, and hear why not registering as a business can make it difficult to measure your success. Learn about the effects of registering on everything from your taxes to your personal credit. Get the facts, and make an informed choice. Click play at the top of the page!

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MBA1359 How To Form A Leave Policy That Works For Your Business Sep 24, 2019

We all need a break. That includes your employees.

As your team grows, it’s inevitable that your team members will ask for some downtime. For that reason, it’s important to have a set policy in place that defines when and how they can access a little R&R.

Plan for it now, and you’ll avoid problems later.

There’s a spectrum of leave policies, from “take off whenever you want” to “we work 24/7 365.” Generally speaking, both extreme ends of the spectrum have been proven ineffective. Where you land on the Time Off Question can make all the difference to your team’s happiness, productivity, and long-term loyalty.

Today, we discuss the ins and outs of leave policy, from national holidays to sick time to those ill-defined “personal” days. We explore what to include in contracts and other employment agreements, especially with remote teams with a diverse array of holidays and cultural priorities.

Tune in, and create a company culture that lets your people rest and recharge without sacrificing productivity. Click play at the top of the page!

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It Doesn’t Have to Be Crazy at Work by the Basecamp Guys

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MBA1358 Must Read: Shape Up by Ryan Singer Sep 23, 2019

How did they do it? It’s a question entrepreneurs ask about other successful startups all the time. Very rarely do we get a full, honest answer. Even more rarely do we get an answer that’s completely original.

But every once in a while…

Shape Up by Ryan Singer is the true story of how the wildly successful Basecamp blazed their own trail, with creative approaches to business management that no one else dared to try. Basecamp’s management model is unique and idiosyncratic, and it might not work for everyone — but it’s sure worth learning about.

If you’re building a business — especially one with a digital product — the lessons outlined in Shape Up are incredibly valuable. Again, you might not agree with every move Basecamp made (some of their tactics are controversial, to say the least), but challenging “best practices” and questioning your assumptions is always healthy.

Hear all about this book, and get inspired to seek new and inventive ways of doing business. Click play at the top of the page!

Show Links

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MBA1357 3 Big Things I Learned From Customer Interviews + Free Ride Friday Sep 20, 2019

Market researchers obsess over figuring out what customers want. We have our own method.

We just ask them.

Customer interviews are an underutilized strategy that can cut right to the heart of product development. When you get on the phone and learn exactly what customers like — and don’t like — you can guide your company more wisely. From features to benefits to the specific language customers use, there’s a gold mine of information, just a chat away.

Learn how to stop advertising and start listening. We’ve got 3 major, fundamental lessons picked up from dozens of customer conversations, each of which opened our minds to new approaches in our business. Hear how we conduct these calls and extract the information we need to make practical, needle-moving changes.

You’ll never know what people want until you ask. Click play at the top of the page!

Show Links

Rev

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MBA1356 Grandfathering Your Customers, Revisited Sep 19, 2019

We all love our customers — especially the ones who first bought our products and helped us build the foundation of our business. But “grandfathering,” the policy of keeping prices eternally low for those early adopters, may not be a sustainable long-term strategy.

Your business has to grow, change, and evolve. Usually, that means prices have to rise too.

We’re not saying you should never grandfather. Depending on where you are and the size of your market share, a little love for those first-generation customers can be a wise move. But when the math stops working, you can’t let sentimental feelings get in the way of taking your business to the next level.

Here how we’re exploring our own pricing changes, and how we plan to navigate the effect on our current customers. Learn how to transition to a level of pricing that matches increased overhead on your part. See how delighting your customers is less about keeping prices down, and more about making sure your product is worth every cent. Click play at the top of the page!

Show Links

Profitwell on YouTube

CartHook Blog

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MBA1355 Q&A Wednesday: How do I learn to say no? Sep 18, 2019

Enough already!

When you’re new to business, it can feel impossible to turn anything, or anyone, down. But if you’re not careful, you can “yes” yourself into a total productivity breakdown — leaving your business worse off than if you’d simply had the courage to say “no.”

It’s Q&A Wednesday, and we’re helping a classic “yes” addict. What many of us don’t realize is that every time we say “yes” to one thing, we are — by definition — saying “no” to something else. That can only lead to one conclusion: a great entrepreneur has priorities, not an endless To-Do list.

Learn how to support and impress the people who rely on you, without burning yourself out. Understand how doing less can create more opportunities. Tune in, and see how tackling fewer things empowers you to tackle them like a champ. Plus, hear our simple strategy for finally seeing the true value of your precious, limited time. Click play at the top of the page!

Show Links

Must-Read: Essentialism by Greg McKeown

Mastery by Robert Greene

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MBA1354 Should You Hire a Marketing Agency or Hire In-House? Sep 17, 2019

Marketing: should you hire out, or hire in?

It’s kind of like deciding whether to cook or call for takeout. On the one hand, you have ease, convenience, and the experience of specialists. On the other, you have a chance to create something that’s yours — something truly grounded in your own business and message.

We’ve done both, so we know the advantages of each option.

Today, we discuss the true value of outside marketing agencies versus your own marketing staff. Which is the smarter play for you? With so many facets of marketing to consider (content, strategy, copy, etc.), building your own marketing team is no small project. But the long-term rewards can mean everything to your business.

We break down the skill sets required to truly “market” — and what we mean by “market” — as well as the specific challenges of assembling your own team. Whatever you choose, make sure it’s right for you. Click play at the top of the page!

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MBA1353 Must Read: The Go-Giver by Bob Burg Sep 16, 2019

What are you worth?

That’s the essential question of this week’s Must-Read book for entrepreneurs, Bob Burg’s The Go-Giver. It’s a book that’s simple, highly readable, digestible, and fun. But the lessons it imparts are as profound as they are practical.

Honestly, it’s a book we couldn’t wait to read and review.

Burg is a respected speaker, writer, and friend of the $100 MBA Show. The Go-Giver, in our humble opinion, should be on every entrepreneur’s shelf. It’s an easy read that packs an incredibly powerful punch, exploring 5 “laws” of business through fun, engaging narratives.

Put simply, it’ll make you a better business person.

Learn how to gauge your true value on the market. Define yourself and your business in terms of what you can do for others, and live by that clearly defined worth. Click play at the top of the page!

Show Links

The Go-Giver by Bob Burg

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MBA1352 Are You Doing Your Job as CEO? + Free Ride Friday! Sep 13, 2019

What’s a leader’s job?

As our business grows, we can find ourselves plateauing. That’s because a business founder has to make a difficult transition: at first, you’re the person responsible for everything. But ultimately, you have to let go of more and more responsibilities, handing them off so that you can focus on bigger, broader things.

And that can be hard as heck.

As CEO, refusing to let go of responsibilities will leave important things undone. Refusing to surrender your To Do list will take you away from CEO-specific priorities. If you can’t adapt to the new role that success hands you, you’ll stay exactly where you are — and that’s death for an entrepreneur.

Today, we discuss how to make the switch from “I got this” to “they got this,” and become the leader you aim to be. Omar would know; he’s learned to let our growing team take over one spinning plate after another, so he can keep his eye on the horizon.

And if he can do it, you can too. Click play at the top of the page!

Show Links

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MBA1351 Does Your Offer Address the Biggest Pain Point? Sep 12, 2019

Before you try to sell, ask yourself: what’s the point?

All products, and all marketing, should address the pain point. It’s about being customer-centric. Customers will choose your business if they think it offers the best cure for their pain. In other words, customers ultimately don’t want the most features or the coolest look or even the best price.

They just want the best solution to their problem.

Customers don’t care how cool we think our products are. And despite our assumptions, price is definitely not the deciding factor most of the time. All sales start with a problem, with the “pain” of needing a product that does x, y, or z. This trumps every other feature or benefit. If you keep your eye on the pain, customers will choose you.

A pain-centric approach will help you differentiate your business and make the best argument against the competition.

Tune in, and learn how to listen to your customers, not just pitch to them. Find out what’s hurting, and offer the fix. Articulate why — every other factor aside — your offer can cross one problem off their list. Click play at the top of the page!

Show Links

SAAS Academy

$100 MBA Show Guest Teacher Application

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MBA1350 Q&A Wednesday: How do you deal with cold email pitches? Sep 11, 2019

It’s gonna happen. If you make even a modest name for yourself in business or media, your inbox will become a very crowded place.

Potential investors, partners, and guest writers and speakers will find your email address and fire away. We all want to network, but networking strategically is tough when you have a thousand unopened cold emails from perfect strangers.

What’s an entrepreneur to do?

It’s Q&A Wednesday, and one listener is wondering exactly that. Today, we discuss how to address the million demands on your time that come popping into your inbox every day. You can remain nice, polite, and professional without sacrificing hours of your workday to exchanges with everyone who finds their way into your inbox.

Omar would know — he used to lose a ton of time to cold emails, until he discovered the solution we’re sharing today.

Protect your time without being rude. Free yourself without missing out on genuine opportunities. Clean up that inbox with a clear conscience. Click play at the top of the page!

Show Links

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MBA1349 Should You Build Your Website with Webflow? Sep 10, 2019

What’s the right website hosting platform for you business?

There’s no shortage of options. Recently, we pondered whether Webflow would be a better fit for certain businesses, including ours. Omar did some intense research, comparing and contrasting Webflow with WordPress, Weebly, and the rest.

The results are an in-depth lesson on what makes this platform unique, and how it might serve your business best — depending on your needs and your website design skills.

It’s not about deciding which platform is “better” or “worse.” This episode is all about the unique features and functions of Webflow for anyone who’s interested. And no, this episode is 100%, absolutely, unequivocally not sponsored.

You may decide Webflow isn’t for you at all. Of course, there’s only one way to find out.

Tune in, hear what Webflow has to offer, and see if (like us), you’d seriously considering switching platforms. Click play at the top of the page!

Show Links

Webflow

MBA1293: Product-Led Growth by Wes Bush

MBA597: Must-Read: Hooked by Nir Eyal

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MBA1348 Guest Teacher: Nir Eyal- How to become Indistractable Sep 09, 2019

Every one of your goals depends on mastering one skill: what we normally call “focus.”

Nir Eyal thinks of it a little differently. He knows that cutting out distractions and getting in the zone is the key that unlocks all doors. But rather than “focus,” he refers to “traction” — as in, the opposite of “distraction.”

It’s a powerful philosophy — but he explains it better than we can.

Nir is this week’s special guest teacher. After featuring his book Hooked on our Must-Read book episode, we were thrilled for the chance to have Nir come by and explain the premise of his new book, Indistractable: How to Control Your Attention and Choose Your Life.

Today, Nir offers his 4 pillars of indistractability, the key strategies for cutting the “dis” and getting some traction. In an era of endless “pings, dings, and other things,” indistractability may be the most crucial skill in an entrepreneur’s set.

Make yourself more focused, more efficient, and more valuable. Get business handled, and protect your free time while you’re at it! Click play at the top of the page!

Show Links

Indistractable by Nir Eyal+Supplemental Workbook

Free Schedule Maker

Forest App

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MBA1347 Is it Better To Be The Best at One Thing or Good at Many? + Free Ride Friday! Sep 06, 2019

Who wins in business: the jack of all trades, or the master of one?

It’s one of the most important questions an entrepreneur can ask about their business. Should your product be defined by versatility, mass appeal, and all-around utility? Or is it best to make your product uniquely, unbeatably awesome at solving one particular problem?

Should you compete with everyone at everything, or should you make it so no one can compete with you at one thing?

We’ve got a straightforward answer to this one, and lots of examples to make our case. We’ll even discuss how we chose a strategy for our own businesses, and why answering the broad vs. deep question is so fundamental to your chances of success. Learn where to put your focus, and how spread your focus should really be. Click play at the top of the page!

Show Links

Luxury Escapes

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MBA1346 4 Essentials When Hiring a Developer Sep 05, 2019

What makes a good developer? More importantly, how can you find one?

If you’re building an app, a website, or any other kind of digital product, your business is only as good as your devs. We know — we’ve spent the last several years building our own webinar software, including a radical top-down redesign that took some serious developer talent to pull off.

We can’t do it ourselves, so finding that talent is one of our most important jobs.

Today, we discuss how to attract the best developers, and separate them from the rest of their over-crowded field. There’s a bazillion of them out there, and it can be tough for non-devs to evaluate their ability. Fortunately, our experience has shown us what matters most.

Learn what skills and abilities are non-negotiable, the lack of which instantly eliminates applicants from your search. Learn what attributes make a dev most likely to move your project forward. Learn how to interview, test, and hire the true keepers. Click play at the top of the page!

Show Links

Explosive Growth by Cliff Lerner

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MBA1345 Q&A Wednesday: Is my blog working? How do I know? Sep 04, 2019

If your content isn’t marketing, you’re not content marketing.

Blogs are fun to write, and valuable for your audience. But if they aren’t converting, they’re worth bupkus to your business. Today, we discuss how to move past the “spray and pray” method of throwing content into the wind, hoping for results. It’s time to start tracking, start measuring, and start using your blog to make progress.

Of course, that takes a little know-how.

It’s not enough to be a good blogger. You’ve got to get a handle on tracking content performance, lead attribution, and conversion rates. You’ve got to be able to reverse-connect the dots — from sales to traffic, and from traffic to content. Otherwise, you have no idea if your blog is worth the time it takes to write.

Learn how to measure your blog’s performance, with or without helpful CRM software. Find out if your words are generating leads, and sales. Click play at the top of the page!

Show Links

Dev Basu

Google Data Studio

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MBA1344 How to Create Momentum in Your Business Sep 03, 2019

We all want to move our business forward. But true success means reaching a point where your business moves itself forward.

That’s momentum, and that’s the topic of today’s episode. At some point, you need to stop pushing the boulder uphill, and get over the hump. There’s a way of working that encourages this — a strategy that’s built for momentum, not just progress.

You just have to change your routine.

Today, we discuss how to revamp your approach, and schedule your workday in a way that maximizes momentum. A little discipline can go a long way towards making your results equal more than the sum of your efforts. It’s about focus, it’s about motivation, and it’s about time management. But most of all, it’s about creating self-propulsion for your company.

Your work can work better, and finally get the ball of your business rolling in a big way. Click play at the top of the page!

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MBA1343 Must Read: Explosive Growth by Cliff Lerner Sep 02, 2019

How do people make it in business? Every once in a while, a successful entrepreneur writes a book that helps answer that question.

Explosive Growth has a title that sounds like it’s a bit much, but the content lives up to it. Clif Lerner is a startup founder who’s had his share of failures (and then some), but took each setback as a lesson in how to do better on the next try.

Now, his app has over 100 million active users, and his lessons are worth hearing.

This is the best kind of business book: an entertaining personal narrative with practical applications. It’s the story of an entrepreneur who didn’t stumble into success, but turned things around when things looked their worst.

In this case, Growth doesn’t just refer to the shrewd strategies Lerner used to acquire more and more customers. It refers to taking your lumps, learning from your failures, and improving as a business person. That’s a lesson we could all use. Click play at the top of the page!

Show Links

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MBA1342 How To Use Podcasting To Make More B2B Sales + Free Ride Friday! Aug 30, 2019

Most people think of podcasting as more of a B2C thing, reaching out to a wide audience of consumers to establish your reputation.

But we’ve got a secret: podcasts are incredible marketing tools for B2B sales, too!

Selling to other businesses is all about relationships and networking. As it turns out, hosting a popular podcast creates a ton of networking opportunities, as you can leverage the value of your own audience and offer it to other business leaders. With a good podcast, you don’t just cement your reputation among consumers — you make a name for yourself with other entrepreneurs.

Today, we discuss how podcasting has supercharged our networking, and how you can use your podcast to navigate your own business community. Plus, we offer tips on how to get started if you’re new to the podcasting game. Click play at the top of the page!

Show Links

EasyCourseAudio-Technica ATR 2100

Audacity

$100 MBA Show Archives

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MBA1341 How to Have a Free Plan Alternative That Won’t Cost You Money Aug 29, 2019

Thinking about offering a free version of your service? Do the math first.

A free plan for your recurring payment/subscription model can be an incredible marketing and sales tool. Just ask Google: the free service can haul potential paying customers in by the bazillions.

But it only works if the freebies convert.

Every day, your free version costs you money — so there has to be an appropriate ROI. We’ve spent some time discussing the issue with Patrick Campbell of Profitwell. His insights had a direct impact on our choice not to create a free version of our own software, WebinarNinja.

That said, the free plan model can work beautifully for the right kinds of services.

Today, we discuss how to make this strategy work, what situations it’s perfect for, and why it’s not for everyone. With examples of the types of businesses it can help, you can decide if a free plan is right for you. Click play at the top of the page!

Show Links

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MBA1340 Q&A Wednesday: How can I convince a customer they don’t need a refund? Aug 28, 2019

Refund requests happen. They’re unavoidable. But how you respond can make all the difference in the success of your business.

It’s Q&A Wednesday, and we’re helping one listener learn how to turn those refund requests into opportunities — to keep the sale, to keep the customer, or to improve your company’s reputation in the long run. You won’t stop every refund, but you’ll make a positive impact on your customer relationships no matter what.

We’ll discuss the most common reasons customers request refunds, and how to address those reasons so the customer is more likely to change their mind. We’ll also explain what to do when a refund is appropriate, so that it’s not a total loss. Plus, we’ve got tips on preventing customers from wanting refunds in the first place.

Customers need the option of a refund to feel secure in their purchases. But that doesn’t mean every refund is a good idea, or a lost cause. Find out why — Click play at the top of the page!

Show Links

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MBA1339 Not Enough Time? How To Add More Hours to Your Day. Aug 27, 2019

So. Little. Time.

It’s every entrepreneur’s curse. But there might be more time than you think — if you know how to manage it properly. We all wish there were more than 24 hours in a day, and we’ve all hit our pillows anxious about what we didn’t accomplish.

But there is hope. There is time you haven’t been using. And we’ve got 3 ways to find it.

As we like to say, time is not money; it’s way more valuable. Today, we’ll explain the three methods anyone can use to make the most of those precious 24. You can improve productivity for your business, and add more R&R time to your life. You can use one, two, or all three of these tricks to finally have the time you need to succeed.

We use all 3 methods ourselves. From endless long days at the beginning, we’ve finally found ourselves with some time to enjoy existing while building our businesses. You can too — Click play at the top of the page!

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MBA1338 Guest Teacher: Ali Smith- Tips to Avoid A Trademark ‘War of Words’ Aug 26, 2019

When it comes to branding, words are everything.

Trademark rules are complicated, and new entrepreneurs face two dangers when choosing company names, product names, and any other brand-identifying language. First, there’s the risk of running afoul of trademark laws. More likely, though, is the brand-killing possibility of not protecting your own business’s uniqueness from potential rippers-off.

Good thing we know a trademark expert!

Ali Smith is the marketing manager for trademark.com, a site that helps business owners protect their brand. She’s here to discuss the major pitfalls to avoid when choosing your words, so you can knock out the knockoffs early on. Plus, Ali will explain how the trademark process works, and what happens when you file one for your business.

Get the unique branding you need, and choose trademarks that’ll set your brand apart from the rest. Click play at the top of the page!

Show Links

Trademark.com

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MBA1337 Do Business Lunches & Dinners Still Work? + Free Ride Friday! Aug 23, 2019

The business meal: effective relationship builder, or Mad Men throwback?

While the 3-martini lunches of the past may no longer be in vogue, buying someone a meal can be an incredibly good investment. A meal can add a layer of personal connection that’s often missing from today’s mostly virtual business relationships. It can open doors. It can even be the start of a long-term partnership.

Of course, you have to do it right.

Today, we’ll discuss how the modern business lunch or dinner works. From choosing the restaurant to setting your expectations, the casual bite requires thought and planning. It’s warm, it’s personal, and it’s even a little old-fashioned. But it’s a strategy, one with serious business potential.

With a little forethought, you might be one falafel away from moving your business forward. Click play at the top of the page!

Show Links

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MBA1336 Is Gated Content a Good Idea? Aug 22, 2019

We usually think of content as something we give away. But should you be getting something in return, besides exposure?

Today, we discuss whether to build the wall — the paywall, that is. Or at the very least, whether you should require an email address or other opt-in to access your premium content. Does it deter people from accessing your content, and possibly being converted?

Or does a gate have the opposite effect, signifying value and moving visitors closer to becoming customers?

Whether you host a podcast, create videos, or write guides and e-books, a solid gate may be ironic; rather than separating you from your audience, this barrier might actually bring people closer. When someone chooses to exchange something for content, they’ve bought more than access — they’ve bought in.

Tune in, and decide if some of your content would be more effective if it wasn’t just given away. Click play at the top of the page!

Show Links

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MBA1335 Q&A Wednesday: I am a business coach. What is the best laptop to buy? Aug 21, 2019

Success requires the right tools. For entrepreneurs, tool #1 is usually the laptop.

It’s Q&A Wednesday, and we’re helping one listener decide which laptop is best for her business. She’s an online coach, so her window to the online world will have a major effect on her business.

With so many options and so many features available, the mind can boggle at the sheer variety of computers out there. Fortunately, we know a thing or two about online business, and the tech available.

Today, we’ll explain what really matters when it comes to laptops. From screen size to RAM to storage space, your choice has to fit your needs. Whatever your budget, there’s a laptop out there can help you reach your goals. You just have to distinguish it from the other (approximately) billion laptops on the market.

Tune in, and hear what specs actually make a difference. Plus, we’ll share our favorite laptops at various price points — and don’t worry, these recommendations are sponsorship-free. Click play at the top of the page!

Show Links

Logitech C920 Webcam

Lenovo ThinkPad X1 Carbon

MacBook Pro

Surface Book 2

Lenovo Yoga

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MBA1334 Why We Decided Against Renting an Office Aug 20, 2019

We work from home. Why? More importantly, should you?

Some of the reasons are obvious, like the convenience of having no commute and the money saved on renting a space. But those aren’t the only reasons we’ve chosen to run our entire business — remote team included — from the same building in which we sleep and eat.

There’s a lot more to it.

We’ve been doing it this way for about 6 years. We’ve also tried the alternatives: coworking spaces, cafes, and even a full-on office. After all our experimenting, we don’t only know that working from home is our best option. We know why it’s our best option.

Today, we’ll discuss how working from home affects our productivity, sanity, and success. We’ll also be clear about what can go wrong with a home office, and why this one size doesn’t necessarily fit all.

Listen in, and decide where your business should call home. Click play at the top of the page!

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MBA1333 Guest Teacher: Laura B. Janusek- How to Estimate How Long a Group Project Will Take Aug 19, 2019

How long will this take?

It’s a question we have to ask about every task, big or small. One of the toughest parts of managing a team is coordinating a long-term project with some sense of timeliness. Multiple people, multiple agendas, all adding up to one result.

It can’t take too long, but it can’t be rushed, either. You need some idea of how long a project should take, but everyone has to be on board. That’s where this week’s special guest teacher comes in.

Laura B. Janusek is a project management expert, and founding member of Modern Teacher. She knows that accurate timelines can empower a team, especially if everyone buys into the target completion date.

She also knows that “deadline” can be a scary concept, especially with a complex goal.

Today, Janusek lays out a specific technique she uses to bring the team together and decide on a realistic timeline. By making the estimate a shared task, the team takes ownership of the company’s time, and avoids feeling either rushed or complacent. Before you tackle your next big project, tune in. Click play at the top of the page!

Show Links

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MBA1332 What is TikTok and Do You Need To Start Using It? + Free Ride Friday! Aug 16, 2019

Social media can be hard to keep up with. But for entrepreneurs, every marketing opportunity counts.

So what’s up with TikTok?

There’s always a “next big thing” in social media, and many platforms are more hype than usefulness. But TikTok is making waves, and its success has reached a point where ignoring it is no longer the wisest option. It’s currently the 4th largest platform online — bigger (we kid you not) than Twitter.

With hundreds of millions of active users, it’s pretty inconceivable that none of them are potential customers. TikTok’s explosive growth in the last few years indicates that spending a little time exploring the potential of this video sharing platform may be in your company’s best interest.

See if TikTok can make a difference for your business — Click play at the top of the page!

Show Links

TikTok

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MBA1331 My Top 5 Free Productivity Tools Aug 15, 2019

Get better at what you do. Get faster. Get more efficient.

Get things done.

Today, we’re highlighting the 5 best productivity tools an entrepreneur could ask for — when the budget is $0. It’s almost shocking that these tools are free, because the value they add is incalculable. At zero cost to you, you can organize your life and work in ways that maximize your output.

If you’re putting the “lean” in lean startup, these tools are musts. Some you’ve heard of, some maybe not. But all of them help you get more out of every minute you work, and help you reach your goals that much sooner.

Boost your productivity, and hasten your growth, without spending a dime. We use each and every one of these tools ourselves, and we almost feel guilty for not paying…almost. Click play at the top of the page!

Show Links

Shoe Dog by Phil Knight

LastPass

EverNote

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MBA1330 Q&A Wednesday: How do I get ready to take the leap into business? Aug 14, 2019

Entrepreneurship is challenging. But the biggest challenge is the mental challenge to leave guaranteed outcomes behind, and strike out on your own.

It’s Q&A Wednesday, and we’ve got a risk-averse listener who’s terrified of failing in business. He needs to know how to bridge the emotional gap between a comfortable day job and the wild ride of independence. Getting started means taking a leap, a brave, scary, momentous leap into a world of total freedom — and undeniable uncertainty.

We can’t blame our listener for being a little hesitant.

Today, we’ll discuss how to overcome the mental barrier between you and entrepreneurship. We’ve got specific strategies for confronting the dark unknown, and getting comfortable enough with the prospect of failure to beat your fear.

Being afraid is normal. Being afraid is healthy. But being afraid should never hold you back. Click play at the top of the page!

Show Links

Elon Musk by Ashley Vance

Born Standing Up by Steve Martin

I Can’t Make This Up by Kevin Hart

MBA1323: How to Build a 7-Figure Business Without Quitting Your Full-Time Day Job with Shaan Patel

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MBA1329 How to Reclaim Your Weekends Aug 13, 2019

You busted your butt. You worked the long hours. You poured yourself into your business. Now, it’s going well.

Time to take some of that time back.

It may take some serious effort to get a startup started, but once that business is off the ground, you deserve to refocus on your own life and happiness. It’s way, way too easy to get stuck in the habit of overworking. Hell, it’s necessary at first. But you have to know when it’s time to enjoy the fruits of your (extraordinary) labor.

Easier said than done, of course.

Today, we discuss how to gradually, safely, confidently take your hands off the wheel a bit, at least on the weekends. Pumping the brakes and slowing down the pace for yourself doesn’t mean slowing the pace of your growth or your business’ success.

It means taking care of yourself, so that you’re in a condition to be a great long-term leader.

Learn how to make a smart, intentional transition into a semi-normal schedule that won’t disrupt you or your business. Reward yourself with the knowledge that you can kick back, relax, and take your mind off business for a bit, every week. Click play at the top of the page!

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MBA1328 Guest Teacher: Jaryd Krause-How To Buy Website Businesses Instead Of Building Them Aug 12, 2019

You don’t need to start a business to be an entrepreneur. You just need to find one.

Sometimes, there’s an alternative path we just don’t see. Jaryd Krause saw one, as a working plumber who wanted to get into business for himself. Instead of creating a whole new operation from scratch, he got into the business of businesses — buying existing companies and turning them into largely passive income streams.

Today, Jaryd stops by to show us exactly how to hunt for that perfect pre-fab company.

The statistics make a compelling case for Jaryd’s approach; with most startups failing, acquiring something with a proven track record is a pretty intelligent strategy. Jaryd’s experience has shown him exactly what to look for in a pre-existing business, and how to find it.

Tune in, and learn how to research, what to spend, and what questions to ask. This lesson is a perfect beginner’s guide to buying online businesses, for those who want to split the difference between the security of conventional employment and the risk of entrepreneurship. Click play at the top of the page!

Show Links

Buying Online Businesses Podcast

Due Diligence Framework

Flipper

Exchange Marketplace

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MBA1327 Why Apple Is Still The Most Profitable Company In the World + Free Ride Friday! Aug 09, 2019

Apple does not sell the most devices. Apple does not bring in the most revenue. Apple does not dominate the market.

But Apple makes more money than literally every other company.

Today, we discuss how, and what it can mean for you. Your business isn’t the size of Apple’s, but the profit strategy Apple uses can work just as well at any scale. It’s about putting profit first, and making sure the margins reflect a strategy that means every dime you spend is returned to the maximum.

In short, it means competing for value — not price, revenue, size, or anything else.

With a profit-first mindset, you can create incredible stability for your business. It’s what allows Apple to completely outperform the competition, without bothering to offer sales or discounts. It’s what allows them to rake in the profits, without breaking a sweat over what percentage of the market they control.

For Apple, it’s all about profitability, and it shows. Take a page from the Book of Jobs: Click play at the top of the page!

Show Links

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MBA1326 How to Please Your Customers in Their First 5 Minutes Aug 08, 2019

It might’ve taken months, or more, to earn a customer’s business — but you don’t have that long to make sure you keep it.

The first phase after the initial transaction is where the most important impressions are made. Before the purchase, the customer’s excitement about your product is theoretical. Once money has changed hands, though, it’s reality time. Either this customer will get the most out of your product and trust you for the long haul, or not.

If not, you’re wasting some of your investment in sales and marketing.

Churn kills. The customers you have are a far greater source of revenue than the customers you don’t have yet. Treat them right from the jump, and you invest in something that will sustain your business for years. Today, we’ll discuss how to give your new customers the early wins and immediate satisfaction that kicks off a long, mutually beneficial relationship.

When the cash register rings, you’ve got one more sale to make: the one you just made. Tune in, and learn how. Click play at the top of the page!

Show Links

“The most successful email I ever wrote”

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MBA1325 Q&A Wednesday: HELP! I have a huge project with no framework or instructions. Where do I start? Aug 07, 2019

A big project is like a big meal: you can’t swallow it all at once. When the task before you is huge, where do you start?

It’s Q&A Wednesday! We’ve got a question from a listener with a conventional job, but a problem that’s very common in entrepreneurship. Our listener’s new boss wants her to implement a comprehensive new approach office-wide, but has left it completely up to her to decide how.

When all you have is an endgame, finding the beginning can be tough.

Today, we explain how to turn a general goal into an actionable plan. From defining the goal more precisely, to establishing milestones, to measuring success, you can turn vague hopes into winning realities. We’ll discuss our listener’s specific task, and how to extrapolate her example to apply to any large undertaking — including starting a new business.

You’ve got big ideas. Let’s turn them into results. Click play at the top of the page!

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MBA1324 How to Stay Motivated with Large Projects Aug 06, 2019

Staying focused and motivated over the course of long projects is one of those skills an entrepreneur simply has to have. It’s one of the key differences between entrepreneurship and conventional work — you’re responsible for the long term, not just the day’s or week’s to-do list.

That said, we understand how tough it can be to sustain morale over months and months, especially when the endgame seems so far away.

Fear not! Today, we explain exactly how to keep your eye on the prize, however long it takes. We’re at the tail end of our own project, one that’s currently in its 18th month. When we started a year and a half ago, the finish line was well over the horizon. Now, our consistency and patience is paying off.

We’ll discuss the organizational and management strategies you can use to make every day of your project feel like Day One, all the way through. From writing a book to launching a product, you can handle shifting timelines, hard-to-envision outcomes, and the sheer unknown.

You know what the say about a journey of a thousand miles. Take the first step today — Click play at the top of the page!

Show Links

Self-Made Success by Shaan Patel

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MBA1323 Guest Teacher: Shaan Patel- How To Build A 7-Figure Side Hustle Without Quitting Your Full-Time Day Job Aug 05, 2019

Interested in entrepreneurship, but afraid to quit your day job? We’ve got incredible news: you don’t have to.

This week’s special guest, Shaan Patel, built a multimillion-dollar business on the side, while working full-time as a doctor. He’s the cofounder of ClearHat digital marketing, a best-selling author, and a successful Shark Tank contestant — and he did it all without giving up his 9-to-5.

Today, Patel explains exactly what it takes to build a viable, profitable business in your spare time. From finding your niche, to marketing efficiently, to taking your first steps, Patel’s got the strategies that work.

And yes, he also explains how to find the time!

You don’t have to risk it all to start your own business. With a little discipline, a little creativity, and a smart approach, you can venture into entrepreneurship without losing your stable income. Patel did it; others have done it. How about you? Click play at the top of the page!

Show Links

ClearHat Marketing 0 To $10 Million Digital Marketing Course

Thinkific

CreateSpace

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MBA1322 Where to Find Your Next Business + Free Ride Friday! Aug 02, 2019

In many ways, the earliest phase of starting a new business is the most fun. The possibilities are endless. The sky’s the limit. The only boundaries are imagination.

But eventually, you have to make a decision.

Today, we discuss some general, universal truths we’ve discovered in the course of founding multiple businesses. We’ll share what we’ve learned to best determine what’ll work and what won’t, from idea validation to business modeling. Whether you’re starting your first business, or moving on to your next, these tips are timeless.

We’ll explore some atypical options that you may not have considered, even if it’s not your first rodeo. From the philosophical to the practical, these tips can improve your chances of picking the right business to get into next.

Every journey starts with Step One. Make sure yours is in the right direction: Click play at the top of the page!

Show Links

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MBA1321 5 Ways To Save When Hiring Aug 01, 2019

Finding great employees takes time and money. But are you getting the most from your hiring budget?

No entrepreneur should be afraid of investing in great team members. That said, there are smarter, less costly ways to find the right fit. With a little knowledge, you can save thousands that would otherwise be wasted on redundant efforts.

We would know — we’ve found employees the wrong way ourselves, only to find out we could’ve discovered the same talent without all the expense..

Today, we share 5 specific strategies we use to find, attract, and hire the right person for the job. Without recruiters or agencies, you can widen the search field while narrowing down to the best prospects.

We’ll detail each strategy, and explain why the best hire isn’t always the cheapest. Plus, we’ll share the best websites to post for your open positions. Click play at the top of the page!

Show Links

ZipRecruiter

ATR2100 by AudioTechnica

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MBA1320 Q&A Wednesday: Hey Omar! What’s your office setup look like? Jul 31, 2019

Your workspace matters. Efficiency, productivity, and overall well-being are greatly influenced by the feng shui of your office.

It’s Q&A Wednesday, and one listener is curious about our own setup, specifically the workspace of our intrepid host, Omar. Over the years, Omar’s tried different arrangements to facilitate writing, podcasting, video recording, and everything else. His current setup gives him the minimalist, all-business access to his daily tools that makes for maximum efficiency.

In other words, Omar’s workspace works for him. Depending on your needs, it might work for you, too.

Omar will discuss how he keeps clutter down and productivity up, by removing the distractions and disruptions that plague many a desk. With a podcast to record and a million other multimedia tasks to perform, integrating the right tech into the space took some trial and error.

Not only should your office setup promote productivity, it should promote posture, energy, and overall good health. Compare notes with Omar, and see what you can do to make your space a business advantage. Click play at the top of the page!

Show Links

IKEA Skarsta

logitech webcams

WebinarNinja Workshops

Google Home Mini

IKEA Alex

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MBA1319 How to Give Your Site a Quick SEO Boost Jul 30, 2019

SEO means traffic, and traffic means sales. If you’ve hit an SEO plateau, we can help.

Today, we offer a few simple fixes that can really move the needle on your website. Search Engine Optimization is a cottage industry, with loads of experts claiming to have the “secret” to getting your site noticed by Google, et al.

But sometimes, the simplest tricks are the most effective.

We’ve got some easy-to-apply strategies that, with a few hours’ work, can boost your traffic in a matter of weeks. We’ve tried them (among many others) for ourselves, and found that these are the simplest, best bang-for-your-buck tricks in the bag.

Take a smarter approach than stuffing keywords, or shelling out cash. Make your content as SEO-fficient as possible, with a few tactics you may not’ve thought of. Keep driving traffic, keep growing your audience, and keep moving forward. Click play at the top of the page!

Show Links

The Revenue Accelerator from PayKickstart

GTMetrix

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MBA1318 Guest Teacher: Mark Thompson- 8 Ways to Increase Your Customer Lifetime Value Jul 29, 2019

Are you getting the most from your customers?

Don’t be shy: when your product delivers, customers have no problem rewarding you. If they can invest in even more value from your business, that’s a win-win. But as the business owner, you can’t just expect customers to offer you more revenue.

You’ve got to make a proposition.

Today, special guest Mark Thompson stops by to explain exactly how to get more overall CLTV (Customer Lifetime Value) from each and every customer. With a few smart pitches or pricing structure changes, you can maximize the ROI on every conversion, while delighting your customers even more.

We met Thompson at a recent conference, and his expertise left us no choice but to ask him on the show. He’s the co-founder of PayKickstart, and a revenue expert who’s helped scores of entrepreneurs get the most out of every happy customer. Along with his lesson, Thompson has a revenue-accelerating gift for our listeners!

Your existing customers have just as much (or much more) potential to increase your revenue than newly acquired customers. Don’t leave money on the table — Click play at the top of the page!

Show Links

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MBA1317 How to Take a Content Creation Break + Free Ride Friday! Jul 26, 2019

Every entrepreneur knows you gotta keep the marketing content coming. But life being life, everyone needs a break sometimes. So how can you pump the brakes without losing momentum — and disappointing your audience?

There is a way.

Whether you host a podcast, write a blog, or run a YouTube channel, a little planning can give you the space you need to take a pause. With relatively small adjustments to your content creation schedule, you can invest in a “savings account” of content to deploy whenever you need a break.

Alternatively, entrepreneurs with an established audience and a solid backlog of content can take a true break: not releasing any new content at all for a while. With some specific examples, we’ll discuss how to prepare your audience for such a hiatus in a way that doesn’t damage the long-term following you’ve built.

You work hard to produce great content, and your audience looks forward to it. Give yourself the time you need and deserve, so that you can continue to delight your fans. Click play at the top of the page!

Show Links

Company of One by Paul Jarvis

MBA1183: Guest Teacher – Paul Jarvis

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MBA1316 Upgrading Your Website Hosting When You Grow Jul 25, 2019

You have too much website traffic. What a great problem to have!

As your business grows, so will your site hosting needs. You can’t afford to have a slow website that loses all the traffic you’ve worked so hard to gain. This is one of those crucial conversion turning points, when the fruits of your marketing can become the next crop of leads — or not.

A bad user experience on your site will turn people off, and hurt your credibility. It’s time to upgrade.

Don’t worry — we’ve been through many hosting upgrades. Today we’ll explain (in plain layman’s terms) how to scale up at different price ranges and levels of technical expertise. Whether you’re a knowledgeable techie who just needs the tools, or a technophobe who just wants it taken care of, there are options for you.

Congratulations on winning an audience. Now, let’s serve them. Click play at the top of the page!

Show Links

MBA297: Crash Course in Google Analytics

Amazon Web Services

Digital Ocean

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MBA1315 Q&A Wednesday: I don’t enjoy writing. Can I hire out a writer for my blog? Jul 24, 2019

Writing ain’t easy, but it’s necessary.

It’s Q&A Wednesday, and one listener wants to know if it’s ok to farm out the blogging. The written word is irreplaceable as a form of marketing content, especially when it comes to SEO. People love blogs — and so does Google. But if you’re not a natural wordsmith, should you just delegate to one of the many talented full-time writers out there?

Yes, and no.

Today, we explain how you can cultivate your own writing craft while trusting a pro for the day-to-day content. We discuss how to find a great writer, what to look for, and how we utilize our own go-to Word Guy.

We’ll also explore how becoming a better writer makes you a better overall communicator, marketer, and entrepreneur. Words market, words sell. Words matter! Click play at the top of the page!

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MBA1314 5 Low Cost Ways to Boost Team Morale Jul 23, 2019

Motivation: it’s not all about the money.

When you’re running a lean startup, every cent counts — and there often aren’t that many of them. Plugging away day after day for a long-term result can get tiring, even demotivating for your staff. So how can you keep your team genuinely excited about what they do, and wanting to do their best?

Today, we’ve got 5 answers to that question.

We’ve built our own businesses from the ground up, and couldn’t always afford big trips or fancy dinners. We’ve learned from experience that (besides money) appreciation is the most valuable thing you can offer a dedicated employee. By going out of your way to show someone how much they’re valued, you invest in a productive relationship.

Money buys their work. But appreciation buys their best work.

Check out our creative, low-cost ways to show the love, and see how they work for your team. Click play at the top of the page!

Show Links

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MBA1313 Guest Teacher: Anne Grady- Stop Reacting to Office Drama Jul 22, 2019

Office drama is unavoidable. But how you respond to it is your choice.

Today, we have a ridiculously qualified guest teacher, Anne Grady. She’s a speaker, consultant, and academic with more expertise on the psychology of intra-office relations than just about anyone. Grady is here to explain how to proactively head off the drama, and keep your workplace as low-stress as possible.

We don’t always think of it, but a leader’s first job is navigating human nature — especially in business.

If you consider drama-quashing just another part of your job, it becomes much easier to manage conflicting personalities. Grady will discuss some of the science behind our emotional reactions to disagreement, and how to manage, rather than avoid, natural human tendencies towards drama.

Keep it real, not reality TV. Learn how to cultivate harmony and be a balanced, emotionally intelligent leader. Click play at the top of the page!

Show Links

Anne Grady Group

Text “Strength” to 555888 for Resilience Self-Assessment

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MBA1312 Are You Ready To Start a Business? + Free Ride Friday! Jul 19, 2019

Are you ready for this. Really ready?

Here at The $100MBA Show, we don’t sell “the dream.” We want our audience to go into business for themselves armed with the knowledge they need. Sometimes, that means asking extremely tough questions, and accepting the honest answers for better or worse. If you don’t go in confident and sure, things can end badly.

Today, we discuss 3 specific questions that must be asked and answered before you actually try to launch a business.

With these questions, you can get a definitive answer as to your true readiness. Entrepreneurship is a massive, life-altering decision. Rather than encouraging every listener to jump in, we prefer to separate people into two categories: people who would like to run a business, and people who are ready to.

Which are you?

Even if you’re not ready, you’ll have a better idea of what to do next. Maybe you’ll stick with a rewarding conventional job. Maybe you’ll take a few steps to get truly ready for entrepreneurship. Maybe you’re actually ready to go, and all you need is to know for sure.

Either way, let’s find out! Click play at the top of the page!

Show Links

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MBA1311 Should You Start Using Quizzes for Lead Generation? Jul 18, 2019

Which Spice Girl are you? Which Skittles color matches your personality?

Take our quiz and find out!

Many, many companies and websites use quizzes to capture email addresses. But for all their silliness, is there a serious lead generation strategy here? We’ve been researching this method in-depth recently, and we thought we’d share our findings.

Today, we discuss how quizzes work, how well they work, and whether they’re appropriate for your business. The key, as always, is tying in genuine value for the audience.

We’ve found that quizzes offer a potential gold mine of data for business owners — data that can help you make better decisions and meet the specific needs of your subscribers. A great quiz doesn’t just produce a laugh; it helps you segment your audience in a way that brings them one step closer to buying.

Learn how to target potential customers with a better, smarter information-gathering strategy. See how to keep the process streamlined and easy for you, with some of the best and easiest-to-use tools available now. See if you can design a quiz that’s relevant, valuable and useful. Click play at the top of the page!

Show Links

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MBA1310 Q&A Wednesday: Can I sell my course without being an overhyped sales personality? Jul 17, 2019

Nobody likes a huckster.

There’s an unfortunate trend in the online course business: hype-heavy “personalities” trying to seduce their audience with flair instead of substance. In this week’s Q&A, one listener wants to know how to sell a course on its merits, with a marketing strategy that’s more genuine, more serious, and more respectable.

We agree with our listener. If you want to project value, be real.

Today, we discuss four specific examples you can model your sales approach on. These course creators educate, rather than “sell.” They make reasonable claims, and back them up. They don’t “sell the dream.” They make a value proposition, and invite their audience to see for themselves.

Learn how to sell like you’re serious, at any price point. Build a relationship with customers, rather than trying to seduce them. Create trust, not hype. Earn long-term customers instead of short-term targets. Click play at the top of the page!

Show Links

BMI (Business Models Inc.)

Discover Double Bass

watchandride.com

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MBA1309 Your Procedure When Someone Leaves Your Company Jul 16, 2019

All things come to an end, including employment. When the inevitable parting of ways occurs, you shouldn’t just wing it.

For the sake of your team, you need a plan.

Today, we discuss what procedures your business should have in place when someone moves on, retires, or has to be let go. Intentionally managing the effects of a departure on your team is smart business, and reinforces the kind of thoughtful, respectful company culture you want to instill.

We’ll explain how to handle the practical and emotional aspects of losing a team member — from changing passwords and managing access to protecting the feelings of all concerned. Having exit plans built into your company from the start will serve your business as it grows, but it’s just as important when your team is small and relationships are closer.

Plan for amicable goodbyes. You won’t regret it. Click play at the top of the page!

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MBA1308 Guest Teacher: Justin Lokitz- How to Create a Go-To Market Strategy by Developing Multiple Business Model Options Jul 15, 2019

Every entrepreneur tries to validate their product idea before they try to sell it. But what about validating your potential business model?

Today’s special guest teacher, Justin Lokitz, believes that business model validation is just as important as product idea validation. And just as the idea validation process can reveal tweaks or alternatives that improve your initial idea, your business plan should be flexible and open to improvement, too.

By arming yourself with a toolkit of different business model options, you can quickly adapt your marketing strategy to whatever works best.

Lokitz is an author, speaker, and consultant with a flexible approach to business. He sees different marketing components as moveable pieces that can adapt to the market itself, as you test and validate strategies along the way. Today, he’ll explain (in great detail), how to create your own multi-optional framework.

Get the notepad out, friends. Today’s episode is a crash course, an in-depth lesson from a deeply knowledgeable expert. Plus, Lokitz has a special discount on his business model workshop for our listeners. Click play at the top of the page!

Show Links

BMI Masterclass 30% Discount

Business Model Generation

Design a Better Business

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MBA1307 How To Stop Second Guessing Yourself + Free Ride Friday! Jul 12, 2019

If there’s one quality every entrepreneur needs, it’s decisiveness.

Going into business for yourself is a bold decision, the first of many. As an entrepreneur, you’ll have so many important decisions to make — and you don’t have time to mull them over for too long. For every huge call you have to make, there’s another one coming just around the corner, so confidence is key.

With the stakes high, doubt can creep in. That leaves all of us at risk for a common entrepreneurial ailment: Analysis Paralysis.

We can help. Today, we’ll help you learn the difference between healthy self-questioning and harmful self-doubting. We’ll discuss specific, strategic ways to deal with Analysis Paralysis, and where to reach out for support. This episode will help you win the psychological battle that every entrepreneur has to fight sometimes.

As independent business people, we don’t have someone making decisions for us. Learn how to focus on decision-making as a skill, rather than obsessing over individual decisions. Learn what it takes to make the call, every time, with confidence. Click play at the top of the page!

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MBA1306 Does Your Business Need a Sales Team? Jul 11, 2019

Sales is changing. As business models evolve, and lean startups do more with fewer people, is the dedicated sales team a thing of the past?

It depends.

Today, we discuss when businesses need a full-time sales team, regardless of the product. In some cases, the ROI simply isn’t there. In others, it’s well worth the investment. We’ll help you decide whether your business would thrive best in a traditional sales team structure, or whether integrating sales into other job descriptions makes more sense.

It may be smarter and more efficient to let sales be an aspect of everything from product development to marketing. It might not take much “selling,” in the traditional sense, to move your product. Either way, the first step in ensuring great sales is figuring out which approach fits your market.

Learn how to gauge where your business is on the “low touch” to “high touch” sales spectrum, and decide what resources to apply. Plus, we’ll offer tips on building your sales team efficiently, from the ground up. Click play at the top of the page!

Show Links

Dan Martell (YouTube Channel)

Product-Led Growth

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MBA1305 Q&A Wednesday: Should I attend a mastermind retreat that costs $5K? Jul 10, 2019

Mastermind groups are all the rage, but are they worth the (sometimes hefty) price tags?

This week’s Q&A comes from a listener who has an opportunity to attend a pretty exclusive Mastermind, at a pretty substantial cost. At $5,000, it’s worth taking a moment to make sure it’s a good investment.

Fortunately, our intrepid host Omar has participated in enough Masterminds to develop a way to gauge the ROI.

Today, we’ll share our framework for assessing the cost/benefit ratio of a Mastermind group, at any price. We’ll describe the number one factor that truly determines the value of a Mastermind, and how to assess that value in the context of your own business.

With your own budget and business experience in mind, you can evaluate each Mastermind for what it’s really worth to you. Learn how to make the call with confidence, plus hear about alternatives, for when the price isn’t right. Click play at the top of the page!

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MBA1304 How to Improve Customer Retention Quickly Jul 09, 2019

Is your business leaking?

We’re gonna say it: Customer retention is just as important as customer acquisition. If you’ve got a churn problem, the time, money, and effort you put into attracting and converting is being wasted.

Let’s put a stop to that, now!

Whether you run a subscription or service-based business that depends on monthly revenue, or you just want to keep your customers coming back, the churn has got to go. Customer retention protects the investment you make in your business, and acts as a hedge against slow growth periods.

Today, we discuss how to make sure your customer turnover isn’t outpacing your growth. We share our system for identifying and plugging any “leaks” that hurt your stability. Create a stable basis for long-term growth by creating lifetime customers. Make all that marketing worth it. Click play at the top of the page!

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MBA1303 Must Read: Jobs to Be Done by Anthony W. Ulwick Jul 08, 2019

Your product might be the most important employee.

There’s a new approach to product development and marketing. Rather than focus on features, or even benefits, this new outlook takes it a step further. Your product has a job. The customer is the employer. Your success will depend on what kind of “employee” your product is.

If it sounds outside the box, it is. The approach is all laid out in a deeply detailed, paradigm-shifting book called Jobs to Be Done by Anthony W. Ulwick. It’s based on decades of research — and despite how academic it is, this book has serious practical implications.

This Must-Read book offers an alternative (or supplement to) the “pain points” approach of solving customer problems. Today, we discuss the philosophy behind the book, and offer the best examples of this theory in practice.

Bottom line: this book will help you focus on what matters most to customers, by seeing your product from the most customer-centric perspective. Click play at the top of the page!

Show Links

Jobs to Be Done by Anthony W. Ulwick

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MBA1302 How to Make Video Creation Easier + Free Ride Friday! Jul 05, 2019

At this point in the content marketing game, video isn’t an option: it’s a requirement.

Video content works to help you build an audience. As we like to point out, YouTube is technically the world’s second-largest search engine after Google. But we also know how difficult, intimidating, and time-consuming video production can be. We’ve struggled with equipment, software, and all the rest.

So we decided to make it simple.

Today, we’ll explain how to streamline your video content production. By making some key choices and focusing on the basic essentials, you can take the hassle out of filming videos. The result? Consistent, effective content that does what it’s meant to: drive traffic.

Tune in, and hear how we learned the hard way that trying to do too much is counter-productive. You don’t have to be Spielberg to produce quality, engaging content that’ll boost your business. You just have to know some key basics. Click play at the top of the page!

Show Links

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MBA1301 How to Hire a Great Executive Assistant Jul 04, 2019

For entrepreneurs, time is the single most valuable resource. So how can you get more of it?

Executive assistants are not just for Fortune 500 CEOs. Any time you can get work off your plate, it’s an opportunity to spend more time doing more important things. To hire an assistant is to buy time — and that’s always a fantastic investment.

Today, we’ll explain how to go about finding the right assistant for you. Whether it’s local or digital, full-time or part-time, there’s probably someone who can free you from some menial tasks. As you focus on what matters most, your business thrives — thanks in part to your assistant.

We’ll discuss how and where to find your EA, just as our intrepid host Omar is doing now. Since he’s in the market, we figured sharing our experience would be helpful to those listeners who are also considering bringing an assistant on board. Click play at the top of the page!

Show Links

LastPass

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MBA1300 Q&A Wednesday: What are the pros and cons of bootstrapping my business? Jul 03, 2019

Go it alone, or get some help? Every entrepreneur has to ask this question, and the answer isn’t always obvious.

It’s Q&A Wednesday, and one listener is weighing the ups and downs of full independence. When you “bootstrap” your business (as we did), you have total freedom, and total control. No investors, no loans, nada. You answer to no one, and can take your business in any direction you wish.

You also accept all of the risk.

Is there a time when it’s best to get outside investment? We’ve found that for some businesses, the freedom is worth the risk. But for others, the loss of equity is well worth the stability that comes with external help.

Today, we’ll explain when it’s smartest to accept a helping hand, and when it’s best to go it alone. Then, you can make the best decision for yourself and your company. Click play at the top of the page!

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MBA1299 Are You Happy with Your Business? Jul 02, 2019

If a question seems scary, it’s probably worth asking. So be honest — are you really happy?

This deep, fundamental question is a must-ask every so often. When you first get into independent business, the initial excitement is great. But that early buzz fades, and as the long-term reality of entrepreneurship sets in, you have to self-examine.

The good news? If the answer is no, you can fix it. Maybe there are certain aspects of entrepreneurship you don’t enjoy, even if you love running your own business. Maybe the right hire, or the right change in protocol, will make you fall in love with your biz all over again.

Then again, maybe not.

Either way, it’s best to know. Today, we’ll discuss exactly how to get an honest answer from yourself, and what to do if you’re no longer on Cloud 9. The greatest benefit of entrepreneurship is the freedom to make your own choices — even the hard ones. Click play at the top of the page!

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MBA1298 Guest Teacher: Sarah Wirth- How to Use Feedback to Drive Improvement Jul 01, 2019

Your team won’t improve on its own.

That’s the task of leadership: to get the best from your team by helping them grow. Sarah Wirth is a professional development expert with extensive coaching and corporate experience. Today, she’s here to show us how to deliver the kind of feedback that gets results — but doesn’t alienate your employees.

It takes some skill to be supportive and critical at the same time. To protect the investment you make in your employees, that skill is worth developing.

By perfecting your feedback game, you can cut down on costly, wasteful employee turnover. You can create a work environment where your team feels challenged, but respected. With Wirth’s data-driven advice and specific action steps, you can keep it cool personally and professionally.

Take Wirth’s tips, and watch your team thrive. Click play at the top of the page!

Show Links

EcSell Institute

The Coaching Effect

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MBA1297 Build an Audience First or Product First? + Free Ride Friday! Jun 28, 2019

When you’re starting a business, there’s a big, fundamental question you have to ask before you do anything else: build the audience first, or the product?

There are advantages to both options. In fact, we’ve built businesses both ways, and seen all the ways each approach can go right and wrong. In the end, we learned that it all depends on the kind of business and the circumstances in which you’re building it.

Either way, it’s a choice you have to make carefully.

Today, we explain exactly how to figure out which way will work for you. We’ll discuss what exactly an “audience” is in terms of a business asset, and how to assess its value relative to the investment you make in it. Then, you can decide whether to build that audience first or second.

Both your product and your audience can be built around each other, like a binary star system. Tune in, and take the first step toward answering what might be the most important question for a new entrepreneur. Click play at the top of the page!

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MBA1296 4 Takeaways From Our First Team Retreat Jun 27, 2019

Considering a team retreat? We just got back from our first, and we learned a ton.

We took the whole team to Bali, Indonesia for some work, play, and all-around bonding. From all over the globe, our remote employees flew in and met face-to-face for the first time ever. Organizing the trip was no small feat, but it was worth every minute of planning and every company dime we spent.

Today, we discuss the things that went great, and the things we’ll do differently next time. We review the logistics, and explain how we kept the trip mission-focused, positive, and productive. Hear what we did right and wrong, so you can have as great a time as our team did — and meet your business goals while you’re there.

Before you start packing for your team’s big getaway, tune in to this episode. Click play at the top of the page!

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MBA1295 Q&A Wednesday: Should I start with live or automated webinars? Jun 26, 2019

Webinars work!

When it comes to connecting with an audience, converting them into customers, and keeping them around, you can’t beat the personal touch of a webinar. But if you’re new to the webinar game, should you jump right into live webinars? Or is it safer and smarter to use the pre-recorded version at first?

It’s Q&A Wednesday, and one listener wonders if automated webinars are better for a first-timer.

We’ll discuss the advantages and disadvantages of both options, so you can decide how to approach webinar-ing yourself. While some projects are definitely better tackled with an automated webinar, there are some situations where you have to go live — even at the beginning.

Learn how to balance your approach, and why one option is definitely better when you’re establishing yourself. Plus, take advantage of some free webinar training resources we offer through WebinarNinja. Click play at the top of the page!

Show Links

Your Webinar Blueprint Video Training Course

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MBA1294 Should You Offer Your Product in Different Languages? Jun 25, 2019

Are you missing out on millions of potential customers because you don’t speak their language?

Whether you sell books, courses, or even services, translating your content could open doors. But the time and effort required might not make sense, depending on the business. Today, we discuss when investing in translation can net serious returns.

It’s a big world out there, and you may be able to serve more of it.

We’ll explain how to implement a multilingual approach for maximum ROI. Choosing the right languages to work in, finding the right translators, and creating a long-term strategy all take some support and know-how. Fortunately, there are resources available.

Get ready to branch out to new, untapped markets. Click play at the top of the page!

Show Links

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MBA1293 Must Read: Product-Led Growth by Wes Bush Jun 24, 2019

What if your product could do the sales and marketing for you?

That’s the premise of this week’s Must-Read book for entrepreneurs, Product-Led Growth by Wes Bush. It ranks pretty high on our all-time list of great business books, because it explains a breakthrough marketing strategy in a way that’s highly readable, fun, and immediately applicable.

As captivating as a good novel, this absolute must for SaaS business owners shows how putting the product first can make marketing a breeze. Full of examples and clear instructions, the book explains how to get the product into your audience’s hands as quickly as possible — making the product itself its own advertisement.

Learn why some “freemium” models fail, while others work like a charm. Before you start your next campaign, listen to this episode. You may need far less marketing than you think. Click play at the top of the page!

Show Links

Product Led Growth – the book

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MBA1292 Getting Your Team On Board with Your Vision + Free Ride Friday! Jun 21, 2019

The toughest part of being a leader? Leading.

It’s one thing to have a vision, and the ability to pay people to carry out tasks. Anyone can do that. But truly building a motivated team that can sustain a business long-term takes something more. It takes genuine, emotional buy-in from the employees.

So how do you make that happen?

Today, we explain how your job as a leader is to make every person feel like part of a shared mission. We start by exploring how to articulate that mission in a way that’s understandable, so that your employees know exactly what the endgame is. From there, we discuss how to reinforce that mission, every single day.

Your team can’t keep their eyes on the prize until they know what it is. Teach them to see the job beyond the job. Inspire them to have a real stake in your success, beyond simple compensation. The results are astounding. Click play at the top of the page!

Show Links

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MBA1291 What Celebrity Chefs Can Teach Us About Making More Revenue Jun 20, 2019

As we like to preach, exchanging time for money is just about the worst deal in business.

No other kind of entrepreneur understands that better than the celebrity chef. From Ramsay to Oliver to Ray, these entrepreneurs used their talent to generate passive income, rather than just punching the clock in a restaurant forever. They stopped selling their time, and started selling their knowledge, experience, and personalities.

No matter what business you’re in, you can take a page from their (cook)book.

Today, we explain how cooking is the best example of a skill that’s better monetized through adjacent products. Whatever you’re good at, get paid to do it — but don’t stop there. As long as you’re exchanging labor for cash, you’re always dependent on someone else.

Learn from the Emerils of the world, and start formulating your strategy for independent success. You are more valuable than just your time and labor! Click play at the top of the page!

Show Links

Product-Led Growth

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MBA1290 Q&A Wednesday: I get asked to speak on stage but I hate it. What should I do? Jun 19, 2019

Hate public speaking? You’re not the only one.

It’s Q&A Wednesday, and we’re helping one listener who’s got a perfect opportunity to raise brand awareness, gain credibility, and get that all-important exposure. Thing is, it means talking in front of people. For many of us, there’s nothing more intimidating.

Is there any way out of it that doesn’t hurt the business?

Public speaking is neither natural nor comfortable for most people. If you’re not into it, don’t see it as a flaw or a weakness in yourself. Instead, see it as an opportunity: to grow professionally and/or to find creative alternatives. That’s exactly what we’re discussing today.

On this episode, we approach the problem from two perspectives. First, we explain how to improve your public speaking and grow more comfortable. But also, we explore other options, ways to get that exposure from somewhere closer to your own comfort zone.

Don’t let fear of public speaking hold you or your business back. Click play at the top of the page!

Show Links

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MBA1289 How to Get to $5K a Month as Fast as Possible Jun 18, 2019

The key to sustainable small business: minimum profitability.

The $5k per month mark is a crucial one, known as the “escape velocity” at which revenue generation is strong enough to actually, truly sustain a company. If your business can make it to $5k quickly, you’ll know for sure whether it’s a winner, or if it’s time to pull the plug and move on.

The faster you get there, the sooner you’ll reach your ultimate business goals.

So, how can we fast-track this all-important metric? How can we move as quickly as possible out of the experimental phase and into real-world business-building? With some strong tactics (and a few sacrifices), you can get there sooner — whether “there” is investing full-time into a proven idea, or moving on to the next one.

Reach that moment of truth ASAP. Your time is precious, and you deserve a strategy that doesn’t waste any. Click play at the top of the page!

Show Links

MBA1281: Nail Your Value Metric and Make More Revenue

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MBA1288 Guest Teacher: Nancy Gathecha- 5 Best Practices to Simplify Social Media For Business Jun 17, 2019

Social media marketing: we all have a vague idea that it can work. But without a good strategy, it can be a massive waste of time and resources.

Today, we’ve got a guest teacher who can help. Nancy Gathecha is a Germany-based consultant and author who knows how to get the most out of social media, without investing too much. She’s here to share 5 simple practices that’ll help you get results without devouring precious time.

Hint: the best strategy is the one you can be consistent with.

Gathecha’s social media philosophy holds that the easier your plan is to follow, the more effective it will be. There’s simply too much noise on social media to dive down the rabbit hole.

Instead, she argues, you can focus on a pared-down plan that’ll maximize your return on investment.

Learn how to turn people’s social media habits into your company’s growth opportunities. Let go of the intimidation factor, and find an attack plan you can stick with. Plus, get Nancy’s free gift to help you get started. Click play at the top of the page!

Show Links

Design Your Success Podcast with Nancy Gathecha

Nagasocial 30 Day Content Creation Template

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MBA1287 Starting a YouTube Channel in a Competitive Market +Free Ride Friday! Jun 14, 2019

If you’re not on YouTube, you’re not marketing.

YouTube is the second biggest search engine in the world, after Google. And just as every entrepreneur seeks to climb the ranks of the Big G, you should be putting content onto humanity’s favorite video platform.

The only problem: there’s a ton of people doing exactly that.

Today, we discuss how to stand out, find your niche, and claim your own corner of YouTube. There are way too many voices out there, especially for popular topics and industries. It’s more difficult than ever to be noticed — and more important.

We’ll explain how the YouTube SEO game has changed, and how to adapt your marketing strategy accordingly. We’ll also share specific resources you can use to learn more about climbing the YouTube ranks.

Even if you’ve never posted a video, it’s time to learn how to build your YouTube presence. Click play at the top of the page!

Show Links

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MBA1286 Is the Future of Social Media Private? Jun 13, 2019

Social media is changing. So is social media marketing.

If you’ve seen the news, you know that Facebook, Twitter, and the rest are doing a walk of shame after failing to protect user privacy. And as the public generally gets tired of overexposure, the social media world is shifting to something more segmented, more clustered, and yes, more private.

Start adjusting your marketing strategy now.

Today, we’ll discuss how the shift to private groups and messaging will change the landscape. The days of funneling leads from the newsfeed are coming to a close. Customer acquisition will require a different skill set than it used to — and email will become even more important than it already is.

Let’s get ahead of the curve, together. Click play at the top of the page!

Show Links

The Verge

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MBA1285 Q&A Wednesday: How do I get reviews and testimonials for my product? Jun 12, 2019

Social proof is a marketing must. So how do you get it?

It’s Q&A Wednesday, and one listener needs reviews and testimonials for their website. Whether it’s for your homepage, or just to get your credibility going on review-heavy sites like Yelp or Amazon, you need evangelists.

Otherwise, it’s just your word against the competition’s.

Today, we discuss how to get more reviews — the kind that actually spur interest, trust, and growth. We explain how to get your customers to share what you want them to, without blatantly “bribing” anyone for good reviews.

We’ll get into who to ask, and how to ask from your existing customer base. We’ll detail how to leverage great customer experiences into testimonials, so your social proof is as genuine as it comes. Plus, we’ve also got great tips on how to get reviews even if you don’t have many (or any) customers. Click play at the top of the page!

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MBA1284 Why You Would Want to Keep Your Business Small Jun 11, 2019

Sometimes, a small business should stay that way.

Not everything has to scale. Entrepreneurship isn’t about creating the biggest company possible; it’s about creating the life you want for yourself. And if that life doesn’t involve making billions, or running a national business empire…you’re not alone.

Today, we discuss why one size (size L) doesn’t fit all. Independent business people around the world run permanently small businesses, and couldn’t be happier. Yes, there are downsides and challenges to being one of the little guys. There are also considerable advantages.

Whether you’re a solopreneur, in a partnership, or just running a small team or Mom & Pop shop, let’s consider keeping it small-time. Maybe you’re in it for the craft. Maybe you only want enough money to be independent. Maybe huge isn’t for you — it certainly isn’t for everyone. Click play at the top of the page!

Show Links

$100 MBA: Guest Teacher Paul Jarvis – Why Growth Might Be the Worst Thing for Your Business

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MBA1283 Must Read: Lincoln on Leadership by Donald T. Phillips Jun 10, 2019

We’re all great leaders when things are going well. But how does a great leader handle a crisis?

If you’re looking for an overall leadership model, you shouldn’t look any further than Abraham Lincoln. As President, he led his nation through the worst-case scenario: a necessary but devastating civil war. Along the way, he had to navigate divisions in his own team that were almost as deep as those between North and South.

How did he pull it off?

In Lincoln On Leadership, author Donald T. Phillips takes us through Lincoln’s decision-making process as he sought to reunite a country. Lincoln didn’t just have to beat the Confederate army; he had to sell his viewpoint, and get his own side of the war to execute his vision without resorting to coercion.

Lincoln managed and balanced conflicting viewpoints and personalities, with no guaranteed outcome. In business, you’ll face similar (if less dramatic) scenarios. Learn how one of history’s greatest leaders got the results that counted when everything was on the line. Click play at the top of the page!

Show Links

Lincoln on Leadership by Donald T. Phillips

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MBA1282 Refining Your Messaging to Attract Your Ideal Customers + Free Ride Friday! Jun 07, 2019

You don’t need to reach the most customers. You need to reach the right customers.

Big-tent marketing, reaching out to the widest audience possible, is a thing of the past. Modern marketing is all about targeted campaigns aimed at people who would love your product specifically. If you try to speak to everyone, you’ll speak to no one.

Rather than speaking louder, you’re going to speak the right language.

By choosing the right words, you’ll draw in the customers that stick around. By attracting the right people, you’ll reduce churn and maximize your chances of long-term success, not short-term attention. By blowing that dog whistle at the right frequency, you’ll bring in the keepers, not just the curious.

Learn how to articulate a message that inspires devotion from people who could really use your solutions. Earn lifers, not just clicks and exposure. We’ll show you how — Click play at the top of the page!

Show Links

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MBA1281 Nail Your Value Metric and Make More Revenue Jun 06, 2019

There’s a powerful number you have to discover: your product’s value metric.

The value metric is the exact measure, in dollars and cents, of what your product is worth to customers. It’s not what the product is worth in raw materials, or what it costs in overhead, or even its monetary ROI. It’s simply how much money a customer would gladly exchange to enjoy whatever your product does for them.

Yes, it’s a little subjective, but it can be translated into a cash amount. And it’s crucial to know exactly what that amount is.

Today, we explain how to figure out how much you can really charge, based on the value metric. It might take time, but it’s worth every minute you spend to find out where the ceiling is. By setting your price by the value metric (instead of other, less reliable metrics), you can maximize your revenue-per-customer, and widen those profit margins considerably.

We’ll show you how to calculate this all-important number, plus offer some examples of businesses that nail their own value metric perfectly. This might be the most profitable podcast episode you listen to all year. Click play at the top of the page!

Show Links

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MBA1280 Q&A Wednesday: Can I start a business without being the face of it? Jun 05, 2019

We talk a lot about the importance of personal branding. But do you have to be the face of your business?

Yes and no.

It’s Q&A Wednesday, and one listener has a great product idea but no desire to stand in front of the crowd. Think of all the brands that succeed in large part because of a charismatic founder. Is it possible to just let the product shine and take a behind-the-scenes role? Does every business need a human face?

Can you sell without selling yourself?

Today, we explore the drawbacks of avoiding the limelight. While introverts can run successful business, that introversion poses challenges. Adapting to and overcoming those challenges is doable, though, with the right strategies.

Unfortunately for the intro-preneurs, a business with a reclusive founder is no longer viable in our hyper-connected, Internet-driven marketing reality. That said, you can show the audience what they need to see without overexposing yourself. Click play at the top of the page!

Show Links

Anyone Can Do It

Shoe Dog

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MBA1279 How To Get The Best Out of An Interview Candidate Jun 04, 2019

Interviews can be tough…for the interviewer.

There’s nothing more awkward than struggling to find out if the person you’re interviewing is right for the job. Even worse, passing on the perfect fit because you didn’t get the information you needed is just plain tragic. So how can you make sure to draw out the very best of what the candidate has to offer?

It’s time to make an interview plan.

Even as our team has grown, we still conduct initial interviews personally. What we say and ask is very deliberate, designed to save us time and get right to the heart of the matter. By refining our pre-interview process, we’re able to hire with confidence, not question marks.

Tune in, and learn how to make the most of your time spent in interviews. Make sure you get a clear picture of each candidate’s true potential. Set them — and your business — up for success. Click play at the top of the page!

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MBA1278 Guest Teacher: Heather Saffer- PR Hacking: How To Score Free PR Without Hiring An Expensive Publicist Jun 03, 2019

You can’t just sell the product. You have to sell your story.

Heather Saffer is the queen of DIY public relations. Without any help from high-priced professionals, she managed to tell a tale that built a narrative foundation for her brand. As an entrepreneur, author, and reality TV personality, she’s mastered the art of being noticed — on her own terms.

With her homemade PR strategies, Saffer launched and guided a frosting (yes, frosting) empire to success. Since then, she’s taken the media-swaying lessons she learned along the way to those in need of a branding boost.

Today, Saffer stops by to explain how she made a name for herself. By committing to standing out from the rest of her niche, she was able to get the positive media attention that explodes brands. By putting herself at the forefront, she convinced people to believe in her product.

Learn how to articulate your own value, and get an incredibly helpful bonus gift from Saffer. Click play at the top of the page!

Show Links

Free PR Hacker

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MBA1277 Does Your Business Have a Diversity Problem? + Free Ride Friday! May 31, 2019

It’s time to put aside politics, and focus on business. Diversity matters. Monoculture is a weakness.

Diversity is just as important for your business goals as it is for anyone’s social goals. Today, we’ll explain why a team that looks, acts, and thinks the same has trouble innovating. We’ll also bust one of the ugliest, most backward myths in business: that prioritizing diversity means not hiring “the best” candidate for the job.

We’ll explain what you’re missing when you only hire people like yourself, and how to integrate diversity into your hiring metrics in a way that puts success first.

Diversity doesn’t just happen — it’s something smart entrepreneurs cultivate intentionally. Learn how: Click play at the top of the page!

Show Links

MBA1044: How to Create a Team Handbook for Your Company

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MBA1276 How to Stop Procrastination Every Time May 30, 2019

You’ll get around to it…right?

Of course not. Procrastination is a classic business-killer, one that’s derailed many an entrepreneurial dream before it even got anywhere. The road to independent success is littered with fallen entrepreneurs who just never got around to this, that, or the other thing.

If that’s a problem for you, it’s time to address it. Now.

Avoidance, conscious or otherwise, is a common problem. To beat it, you have to understand why you’re doing it, and develop a crucial skill: catching yourself doing it. With the system we discuss today, you can train yourself to get the ball rolling on anything, anytime.

Learn our step-by-step method to see procrastination coming, cut it off, and leave it in the dust. Get business handled, from the first minute. Click play at the top of the page!

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MBA1275 Q&A Wednesday: How do you get mentions and write ups on popular websites? May 29, 2019

Our humble little business has been mentioned (positively) by some of the biggest dogs in business media. Forbes, HuffPo, and the like have kind words for us, and we’re proud.

So how the heck did that happen?

It’s Q&A Wednesday, and one listener wants to know how to replicate that positive attention. The obvious boost in exposure and credibility is no small thing, so what was our secret to getting the spotlight? Today, we fill you in.

Right off the bat, we’ll admit: we’re not talented schmoozers, or intentional press darlings. The reason we were able to dip our cup into the traffic flow of big-time outlets has more to do with how we manage our performance, not our public relations.

In fact, we’ve never spent a dime on PR. Hear how we got the nod from on high, and see if you can do it too. Click play at the top of the page!

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MBA1274 Why You Should Get Your Business Ready for Sale Now May 28, 2019

It’s time to get ready to sell your business.

We’re serious.

Even if you are nowhere near moving on from your current enterprise, it’s important to keep your business in selling shape. Keeping your business super organized is just good practice. Being sell-ready isn’t something you should do right before it’s time to sell — it’s a mindset you should maintain always.

By acting as if you’re ready to sell, you’ll keep your business at its most efficient and highest-performing. From your systems to your books to your assets, keeping the ship tight enough to sell means keeping it tight enough to excel.

Not to mention, you never know when your business will be audited by a potential investor, partner, or — yes — even a potential buyer. Why wait? Learn how to function on a sell-ready mindset, and your business will thrive. Click play at the top of the page!

Show Links

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MBA1273 Must Read: Digital Minimalism by Cal Newport May 27, 2019

It’s time to clean up your digital life.

Digital distractions are deceptive. Because they don’t take up physical space, it can seem like they’re not overwhelming you the way, say, laundry or tchotchke can. But if random websites, social media platforms, and online services are wasting your time, they need to go.

Seriously — digital distractions are stealing time from your business.

This week’s Must-Read will show you how to clean house, and bring calm, focus, and productivity back into your day. Cal Newport is the authority on focus, having led the crusade against distraction since his seminal Deep Work. Now, he’s taking another swing at the distraction demon with Digital Minimalism.

Today, we discuss the key takeaways from this book. Learn how to compartmentalize, reduce, and be free of the online tchotchke that’s slowing you down. Click play at the top of the page!

Show Links

Digital Minimalism by Cal Newport

Quit Social Media: Cal Newport TEDx Talk

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MBA1272 How to Market for Free with Quora + Free Ride Friday! May 24, 2019

You’ve seen it in your search returns. Quora is a massive online forum, where potential customers ask about anything and everything under the sun.

It’s also a traffic crossroads that’s just waiting for you to tap in.

You can use Quora to drive your marketing for even less than you’d spend on conventional marketing efforts. Your niche is waiting on this free website, discussing exactly the things you and your business can help with. You simply have to introduce yourself.

By maintaining a presence on Quora, you can earn the exposure and trust that turns into sales. You’re not going there to advertise (never go there to advertise), but you can go there to show an audience just how helpful you can be. Then, Quora users will find your business on their own.

Today, we show you how to get into the Quora marketing game, and how to systematize your efforts for the long haul. We even have a special trick for outsourcing the job, so that Quora becomes a passive stream of interested users just waiting to be converted. Click play at the top of the page!

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Quora

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MBA1271 What to Say To a Customer When You’ve Failed Them May 23, 2019

It’s gonna happen. Whether it’s your fault or not, some customers will use your product and come away disappointed.

What matters is what you do next.

Customer satisfaction is your responsibility, even when dissatisfaction isn’t your fault. Planning in advance for how to address it can be the difference between a business that lasts and one that doesn’t. You’ve got to articulate your messaging ahead of time, so you can confront these failures head on.

When you approach dissatisfaction as your responsibility, you can turn it into an opportunity.

Today, we discuss how to own your shortcomings, and turn an unhappy customer into a source of growth. This can have a massive long-term impact on the development of your business, helping you win over dozens of customers for every one you lose.

With a healthy, proactive attitude towards failing customers, you can learn how best to delight them — and that’s worth more than any single cancellation. Click play at the top of the page!

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MBA1270 Q&A Wednesday: How much do I charge for my paid webinars? May 22, 2019

You’ve used free webinars to build your audience and establish yourself as a trusted source of information. Now, you’re ready to take it to the next level and start charging.

It’s Q&A Wednesday, and one listener wants to know what a paid webinar should cost. Charging for webinars is a huge step forward, creating opportunities for more than just money. Real idea validation and the monetizing of your expertise can take you to the next level.

So what should it be worth for an attendee?

Today, we explain how different goals for your webinar will determine the price. We offer some examples, and discuss what factors to consider when establishing your baseline price. Whether you’re testing the waters of your own brand, or simply want to raise some dough, there’s a right price for your webinar. Click play at the top of the page!

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MBA1269 Do The Price Increase Experiment May 21, 2019

Are you charging enough?

Entrepreneurs can get a little nervous about raising prices. But there’s a way to find out how high you can go that’s low-risk, high-yield, and potentially eye-opening. If your business needs an influx of revenue, consider doing a little experiment in price increase.

We’ll show you how.

You might worry that an increase will scare customers off. But in our experience, you’re just as likely to be shocked at how little people care, if the value of the product is there. With our system, you can test the waters safely, and know quickly whether a given increase will help or hurt.

With a little courage, some data, and a willingness to trust that your customers believe in your product as much as you do, you can widen those profit margins. Today, we offer step-by-step instructions on increasing, testing, and making the final decision.

A modest increase will mean a lot more to you than your customers. See how by conducting this simple experiment. Click play at the top of the page!

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MBA1268 Must Read: Extreme Ownership by Jocko Willink May 20, 2019

A business owner owns a business. A business leader owns its performance.

We can apply lessons from all avenues of life to business. The military is no exception. Jocko Willink is a decorated Navy SEAL from one of the elite group’s most honored units. After his service, he took what he learned in the field to the business world.

Willink’s latest book, Extreme Ownership, is all about building a high-performance team by taking ownership of everything that happens. That level of personal responsibility might seem intense, but the extremely high stakes of the SEAL life taught Willink that it’s the most effective approach.

Apply a little bit of military mindset to your business, and make yourself a better entrepreneur. From truly trusting your team to having the guts to abort a failing mission, you can take your ownership to the extreme. Click play at the top of the page!

Show Links

Extreme Ownership by Jocko Willink

Jocko Podcast

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MBA1267 Why You Need To Keep Changing Your Friends + Free Ride Friday! May 17, 2019

The company you keep affects the company you want to build.

Your friends make a difference. Before you balk at the title, this episode isn’t about growing a cold heart and forgetting about the people closest to you. It’s about making sure that the circles you spend your time in propel you forward, rather than hold you back.

Today, we’ll explain just how powerful the influence of your social circle is on your business success. As your business develops, so too should your social network widen — which means leaving some circles behind as you move towards your goals.

When you don’t make new friends along the way, you will stagnate. Tune in, and find out how to make the friends you need to keep progressing. Click play at the top of the page!

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MBA1266 Should You Be Using a Chat Bot on Your Site? May 16, 2019

Whether it’s marketing, sales, onboarding, or support, communication is key. Enter the chatbot, considered by many to be a communications shortcut for your website.

They’re ubiquitous now: those little bottom-right corner bubbles that offer to answer questions and otherwise help a visitor along their journey. Thing is, they’re not human. They’re AI, with varying levels of sophistication — and varying levels of usefulness.

Are they really that helpful? Or are they the online equivalent of those annoying automated phone menus that just tick people off when all they want to do is talk to a human being?

Today, we discuss the benefits — and limitations — of chatbots. We’ll explain how they can supplement (but not really replace) actual human customer service. Properly utilized, a good chatbot can take the load of your service team, and ultimately make them more effective.

Plus, we’ll make some specific recommendations as to software we like. Make sure your website’s chatbot is helpful, not annoying. Click play at the top of the page!

Show Links

EntreLeadership Podcast

RightMessage

Drift

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MBA1265 Q&A Wednesday: What have been your biggest regrets in business? May 15, 2019

“I wish I had done that differently.”

It’s a phrase any entrepreneur with any real experience has thought, or said, more than once. Independent business is all about screwing up, learning from it, and applying the lesson. Here at the $100 MBA, we are no exception.

It’s Q&A Wednesday, and one listener wants to know what our biggest regrets are from over 18 years in business. Most of those regrets — unsurprisingly — come from the early years. Perhaps more surprisingly, we don’t regret things we did, or even things we didn’t do.

We regret the things we didn’t do sooner.

Tune in, and learn what we would’ve started sooner, if we’d known any better. If you’re just getting started, see what you can take from our regrettable late starts. It just might inspire you to move more quickly than we did. Click play at the top of the page!

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MBA1264 5 Takeaways From MicroConf 2019 May 14, 2019

Conferences are always opportunities. Mostly to network, but often, to learn. MicroConf, the annual conference for small (mostly software) businesses, lived up to the potential.

Our intrepid host Omar made the trip to Sin City for MicroConf 2019, and he picked up some seriously valuable lessons. He was invited as a speaker, but couldn’t pass up the opportunity to attend the other presentations as well.

Today, he shares the most important things he learned.

Some of these lessons came from personal interactions with other presenters. Some came from the presentations. From an almost literal mountain of notes, we’ve boiled the whole experience down to 5 key takeaways, the “a-ha’s” that struck Omar hardest.

It’s one of the best conferences we here at the $100 MBA have ever attended. Hear what we picked up, and add it to your knowledge base. Click play at the top of the page!

Show Links

MicroConf

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MBA1263 Guest Teacher: Ken Coleman – How to Use the Proximity Principle to go from Day Job to Dream Job May 13, 2019

The career you want is closer than you think. It’s only as far away as the right people.

Today’s special guest teacher, Ken Coleman, believes that proximity is the key to moving forward. Whether you’re transitioning from side hustle to full-time entrepreneurship, or just getting into business for yourself, proximity is everything.

Find the right people, and you’ll effect real change.

So many people talk about getting into business for themselves full-time. Going from “talk” to “walk” is all about making the connections that’ll spur your growth. Coleman, a renowned author and podcaster, is here to share the details.

He’ll explain how to actually make the first few moves that lead to real-life progress. By positioning yourself correctly, you can do the things that most people only talk about. You can get over the scary part, and head down the path of independence — even if you’re not sure exactly where it leads.

Find out what (and who) to surround yourself with. Take it from a master in the art of actually doing the things so many people wish they could. Click play at the top of the page!

Show Links

Ken Coleman

The Ken Coleman Show

The Proximity Principle by Ken Coleman

One Question by Ken Coleman

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MBA1262 Is it OK to Lower Your Prices? + Free Ride Friday! May 10, 2019

Every business owner would love to get more money for each unit they sell. Raising your prices is understood to be a natural part of growth as the years go by. But what about lowering them? Is it ever appropriate?

Is it ever smart?

It’s easy to assume that lowering prices sends a bad signal, or represents a step backwards. But we’ve seen companies that strategically lowered their prices in ways that added to the overall value of the business. There is a right time to do it — you just have to recognize it.

Today, we’ll explain how to determine if your prices are in need of a trim, and if doing so would be wise. We’ll discuss how to experiment with price changes in a way that’s low-risk, plus point out some examples of when not to lower them.

It’s a counterintuitive strategy, but it might just work for you. Click play at the top of the page!

Show Links

MBA 880: The Working While Traveling Experiment

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MBA1261 Should You Work When on Vacation? May 09, 2019

Entrepreneurship is a full-time gig. But is it so full-time that you can never truly be on vacation? Are independent business people doomed to stay forever connected to the company, no matter where they escape to?

Yes and no.

Today, we discuss whether it’s truly feasible to walk away from your baby for a week or more. Especially in the early years, it can be terrifying to take your hands off the steering wheel for too long. It can also be bad for business, if you don’t plan your breaks strategically.

We explain how to balance the need to stay on top of things while still taking the opportunity to recharge. By scheduling your own R&R wisely, you can reach the closest thing to “autopilot” entrepreneurship has to offer. We’ve learned how to do it from years of mixing travel, business, and fun. Learn how it’s done — Click play at the top of the page!

Show Links

MBA1197: Dealing With Email While Traveling

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MBA1260 Q&A Wednesday: How do I come up with a topic for my first webinar? May 08, 2019

You know webinars work to convert subscribers to customers. You have the tools and knowledge to conduct webinars. You’re almost ready.

You just don’t know what your first one will be about.

It’s a super-common question, and one we’re answering for today’s Q&A Wednesday. Hooking your audience with a topic that’ll pique serious interest is key to creating customers. Today, we share our step-by-step method for figuring out exactly what they’ll respond to.

In short, you’ll use your audience to give you the ideas you need to run with, rather than “coming up with” topics all on your own. As the founders of our own webinar software company, we’ve put together a reliable, surprisingly easy system for generating topics that will hit home.

It’s the advice we offer our own clients, summed up for you. Tune in, and get ready to have more great topic ideas than you’ll know what to do with. Click play at the top of the page!

Show Links

The Five Most Important Questions You Will Ever Ask About Your Organization by Peter Drucker

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MBA1259 How Much to Pay Yourself When Starting a Business May 07, 2019

What are you worth to your company?

When creating a business plan, new entrepreneurs often forget to budget for one extremely important item: their own salary. Thing is, your personal financial health is just as important to your business as any other factor — especially if you’re pursuing entrepreneurship full-time.

You can’t short yourself, but you can’t short your business either. Today, we share our formula for determining the right number for your company. You can strike a healthy balance between your needs and your business budget, even if you have to adjust the former for the sake of the latter.

It’s an extremely important decision, one that deserves some extra thought. Click play at the top of the page!

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MBA1258 Must Read: The Five Most Important Questions You Will Ever Ask About Your Organization by Peter Drucker May 06, 2019

There’s no substitute for experience. Fortunately, experience can be shared.

Peter Drucker had a long, legendary career in business. One of the earliest professional business management experts, Drucker literally wrote the book(s) on how to frankly assess your company.

Today, we take a look at his classic, The Five Most Important Questions You Will Ever Ask About Your Organization. We’ll explain each of these vital questions, the answers to which will show you the best way to grow, improve, and move your business forward.

It’s super practical, brass-tacks advice that’s as true in the 21st century as it was in the 20th. Tune in as we interpret the five questions in a modern business context. Learn how to take real stock of what your business has, and what it needs. Click play at the top of the page!

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MBA1257 Managing Disagreements in Your Team + Free Ride Friday! May 03, 2019

Arguments can be productive. Conflict can lead to growth. When people don’t see eye-to-eye, it’s a sign you’ve got a team that’s capable of great things.

Disagreement is good!

Today, we explore the positive side of disagreement, and explain how to get the most out of every altercation. When your team disagrees, it means you’ve got an incredibly valuable asset: diversity of thought. Differences of opinion can tear your team apart, but they can also fuel innovation.

Don’t strive for homogenous groupthink. This episode will show you how to encourage constructive debate, and create an atmosphere where respect is prized and tension is diffused — all while making the most of varying viewpoints.

It may be the best thing you can do for a team of creative, motivated employees who care enough to argue. Click play at the top of the page!

Show Links

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MBA1256 Should You Do Things That Don’t Scale? May 02, 2019

Is everything scaleable? Are the things that aren’t scaleable worth your time, even as your business grows?

No, and yes.

Today, we discuss the things you should always do the old-fashioned way: personally, without automation, and without delegation. Some things just aren’t meant for the factory line, and the time you invest in them will pay dividends that are way beyond worth it.

Learn what these hands-on-only responsibilities are, and how to conduct them in an unscaled way. Most of them have to do with relationships — with customers, with your team, with industry colleagues. Relationships, of course, are best when they’re personal, not systematized.

See what we mean, and see how to keep the right things small-scale. Click play at the top of the page!

Show Links

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MBA1255 Q&A Wednesday: How do I choose the right CRM platform? May 01, 2019

In online marketing, customer relationships are everything. That’s why an entire industry devoted to Customer Relationship Management (CRM) has evolved. But with so many options, which CRM service is right for your business?

It’s Q&A Wednesday, and one listener is overwhelmed by the options. From the simple and inexpensive to the wildly complex and pricey, there’s a CRM for just about every business. Understanding the factors you need to consider will help you pick the right one, and make your marketing work smoother, faster, and more effectively.

Today, we discuss how to choose the right CRM for your company to grow into, the one that meets your current needs while leaving room to scale. While switching CRM’s is doable, it’s also a hassle — so choosing the right one from the start is a major pain-saver.

We’ve used a bunch of CRM’s, and our own software service integrates with even more. Share our extensive knowledge of the systems available, and make the best choice for you. Click play at the top of the page!

Show Links

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MBA1254 How To Offer The Right Salary When Hiring Apr 30, 2019

As your business grows, so grows your team. As you hire, you’ll find yourself repeatedly faced with the question: what should I be paying?

Today, we explain how to do the math for new hires. We discuss all the factors involved, from budget to experience to industry standards, so you can reach your own number. We also discuss other factors that can influence the final offer, those that go beyond simple compensation.

Learn how to find the balance between compensation that’s high enough to attract the right fit, but low enough to sustain your budgetary needs. Find out where you can check up on comparable salaries for just about any position, and use those as a baseline for negotiation.

With a remote team of dozens around the globe, we’ve learned how to reach the number that makes both sides of the table happy. See how we do it: Click play at the top of the page!

Show Links

Glassdoor

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MBA1253 Guest Teacher: Don Scott – Leading From Within Apr 29, 2019

Leadership doesn’t start with your example. It starts with something deeper — something others can’t see, but that informs everything they can see.

Leadership starts with your innermost beliefs.

Today’s guest teacher, Don Scott, has decades of business experience. He also has a degree in psychology. Where the two disciplines meet is the key to truly effective leadership. To build (or rebuild) yourself as a leader, you’ve got to do it from the inside out.

Scott’s here to show us how.

Today, Scott will explain how to assess your internal orientation, and see how much improvement you can make. By cleaning out your internal clutter and clarifying your own beliefs, you can transform the effect you have on your team. It sounds deep and philosophical, but it’s intensely practical.

Find out how to become the best leader you can be. Click play at the top of the page!

Show Links

donscottcoach.com

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MBA1252 Does Business Get Easier? + Free Ride Friday! Apr 26, 2019

Entrepreneurship isn’t easy. But is it ever easier?

No one would doubt that the first few years of starting your own business are tough. No matter the industry, entrepreneurship is demanding, mentally and emotionally (and sometimes even physically). But is it always an uphill battle? Is there an event horizon you can pass through and just…coast a little?

Yes and no.

Today, we discuss the ways in which business gets easier, and the ways in which it stays just as tough as ever. We’ll explain just what to expect — both positive and negative — as your own growth begins to offset the challenges of business. Business, generally, won’t change. But you will.

Take a glimpse down the road, and get a sense of what your journey will look like years from now. Click play at the top of the page!

Show Links

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MBA1251 Is It Too Late to Start a Business After 50? Apr 25, 2019

Is entrepreneurship a young person’s game? Or can the wisdom of age apply to independent business?

We often hear from would-be entrepreneurs who worry that they’re too old to get in the game. Usually, they’re retirees who are ready to hang up a lifetime 9-to-5 in favor of a fresh start. Is it realistic? Does a middle-aged person have time to go through the ups and downs of entrepreneurship and come out on top?

We certainly think so. But there are some important factors to consider.

Today, we discuss the disadvantages of a late start, and the unique, valuable advantages of bringing decades of life experience to business. Some experience is universally applicable, and there are tons of scenarios where the 50-year-old is way better positioned than the recent grad who hasn’t lived enough to make the smartest moves.

See what it takes to get into business once you’re over the proverbial hill. Click play at the top of the page!

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MBA1250 Q&A Wednesday: How important is the name of my business? Apr 24, 2019

A business by any other name — is the profit just as sweet?

It’s Q&A Wednesday! We’ve got a listener who’s ready to start a business, but is wondering how much time and effort to put into the business’s name. What kind of impact does it really have? Does it really matter what you call a business if the product, marketing, and execution are solid? Can a bad name hurt a great company?

As it turns out, names matter.

Today, we explain how to choose a name for your business that will save you time and effort down the road. We compare the impact of names relative to other, arguably more important factors. We discuss how your business name can help or hurt, and what to consider when creating it.

Take a moment to get the first step in your branding right. Click play at the top of the page!

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MBA1249 Why You Can’t Sprint Forever Apr 23, 2019

In case you haven’t realized it yet, business is a marathon.

Like any long-term commitment, knowing how to slow down strategically is just as important as flipping on the afterburners. Too much of anything — like work and stress — does not pay off. The rule of diminishing returns catches up every time, wasting your effort and holding your business back.

It’s time to find your balance.

Today, we discuss how to achieve sustainable levels of effort. Hustling smarter is always better than hustling harder, especially when overdoing it backfires to the detriment of your company. Learn how to know when you’re doing too much (or too little) and to adjust accordingly.

Find the sweet spot between tortoise and hare. Click play at the top of the page!

Show Links

To Sell Is Human by Daniel Pink

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MBA1248 Must Read: When by Daniel Pink Apr 22, 2019

Timing is everything.

That’s the central argument of this week’s Must-Read for entrepreneurs, When by Daniel Pink. Pink is a Yale graduate who’s spent plenty of time on the bestseller lists. He’s also a data-obsessed life and work hacker who’s pored through hundreds of studies on the role of timing for this excellent, insightful book.

From business to psychology and beyond, Pink explores how to apply the data on timing to whatever you want to achieve. From the time of day you attempt a task, to the time of year you launch a new endeavor, to the period in your life you make a change, the timing matters.

When shows you how to harness the data — and your own natural rhythms — to maximize your timing. See what a difference it can make: Click play at the top of the page!

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When by Daniel Pink

Drive by Daniel Pink

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MBA1247 Hiring Your First Manager + Free Ride Friday! Apr 19, 2019

Your business has grown to the point where you can’t manage everything. It’s a wonderful achievement, but it’s also pretty scary. You have to let go. You have to trust someone else with your baby. You have to pass responsibilities on.

You have to hire a manager.

It’s a big step. Management is different from any other role, and far more consequential. Your managers are the bridge between you and your team. What should you look for? Should you promote from within, or look externally? Should you seek managerial experience, or drive and motivation? Should you look for skill sets, or attitude?

We’ve made some managerial hires we regret: not because the manager wasn’t qualified or talented, but because he or she wasn’t the right hire for that particular time in our business. With management, when you hire is just as important as who you hire.

Find out why, and what questions you should be asking your prospective first manager. Click play at the top of the page!

Show Links

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MBA1246 5 E-Commerce Mistakes To Avoid Apr 18, 2019

E-commerce is a different game. Not quite entirely physical, not totally online, e-commerce has its own rules, challenges, and considerations.

As it happens, Omar built his own e-commerce company way back when, in his early years as a budding entrepreneur. During that time, he acquired the most valuable lessons of all: the lessons you learn from mistakes.

Specifically, there are 5 terrible — but all too common — mistakes that e-commerce entrepreneurs make. They tripped Omar up, and they continue to derail business owners all over the scene. By knowing what to look out for, you can save the time, money, and peace that you lose by learning the hard way.

From payment processing to order fulfillment, these are the most important pitfalls Omar encountered. Learn the unique rules of this unique business model — Click play at the top of the page!

Show Links

ShipWire

Gather

Art of Manliness

Real Men Real Style

Minaal

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MBA1245 Q&A Wednesday: How do I choose a location for my team retreat? Apr 17, 2019

Few things are more satisfying than rewarding your team with a retreat. It’s a chance to bond, an opportunity to gel professionally, and a statement of how far you business has come.

Most of all, it demonstrates how much you value the team that’s helped you get this far.

It’s Q&A Wednesday, and one listener wants to know how to choose the best location for a team retreat. As it happens, we’re planning one for our team this very summer. We decided to share exactly what went into our thought process as we identified the best destination.

Today, we discuss what factors to consider, from weather to distance to security, and of course, cost. With a far-flung remote team of employees from all over the globe, choosing the right place was no simple task. Fortunately, we knew where to go for advice — and how to get our team involved in the planning.

Before you plan your company’s first (or next) retreat, listen in. Click play at the top of the page!

Show Links

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MBA1244 Taking Control of Online Reviews Apr 16, 2019

No matter what you do, your business will have a story. The question is: who’s writing it?

Getting a handle on your business’s online narrative is key to protecting your brand. Whether your business is brick-and-mortar or strictly digital, you have an online reputation to protect. More and more, consumers rely on other consumers’ reviews to make their buying decisions.

Today, we show you how to stop outside factors from unduly influencing your story. We discuss how to establish a reliable system for keeping up with your online reviews, from Google to Yelp and beyond. We explain how to make happy customers’ voices heard, and how to deal with ugly reviews from the haters.

Learn how to be the most influential part of the conversation around your business. Click play at the top of the page!

Show Links

Reinvent Yourself by James Altucher

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MBA1243 Must Read: Reinvent Yourself by James Altucher Apr 15, 2019

Entrepreneurs can have many lives. One business idea at a time, we remake ourselves as we take on new challenges. Starting over — and over — is the challenge, and the fun, of independent business.

This week’s Must-Read for entrepreneurs is James Altucher’s Reinvent Yourself. This isn’t businessman, investor, podcaster, and best-seller Altucher’s first entry in our Must-Reads, and for good reason. Altucher has several “lives” worth of experience. He’s founded company after company — most of which have failed.

And all that failure has earned him a lot of wisdom.

Today, we review this fresh, original take on what it takes to find your best self. With lessons from every avenue of success and failure, from Popes to rappers, Altucher shows us how to ride the ups and downs to your truest incarnation. It’s personal, applicable, and insightful. Learn how to escape stagnation, and meet your next self. Click play at the top of the page!

Show Links

The James Altucher Show

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MBA1242 Where To Find Ideas For Your Content + Free Ride Friday! Apr 12, 2019

The first rule of content marketing: you’ve gotta keep the content coming.

Whether it’s blogs, podcasts, videos, or pics, you need a basically endless supply of ideas to generate content from. Fortunately, you have one — in your life, your experiences, your own head, and (most importantly) your audience.

It’s simply a matter of capturing each little inspiration for later use.

Today, we share our system for beating content creator’s block by loading up on ideas, all the time. With our easy-to-learn tricks, you can virtually guarantee you’ll never be out of ideas again, no matter how many you need. With over 1200 episodes of this podcast behind us, we’re pretty confident our system works.

Tune in, and learn how to tap into your customers’ needs, and watch the ideas flow out. We explain how, and tell you exactly where to go for some easy, cost-free inspiration. Click play at the top of the page!

Show Links

Audio-Technica ATR2100 Mic

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MBA1241 Free Tiers Vs Free Trials Apr 11, 2019

Tiers and trials: twin incentives to get users on board. But which one will work best for your business?

Today, we explore how entrepreneurs selling digital products (like software services) can benefit from each. We explain the difference between the two, and how each is tailored to different business goals. By understanding both ways to give away a freebie, you can determine what will build your own customer base.

Best of all, you can combine both approaches, if your business model suits. Whether you decide to offer an indefinitely free basic level of service, or a limited-time trial run, you can reap the benefits. Find out how — Click play at the top of the page!

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MBA1240 Q&A Wednesday: How do you find guest teachers for your show? Apr 10, 2019

You’ve got a great podcast, but you want great guests. How in the world do you get them?

It’s Q&A Wednesday, and we’ve got a question from a fellow podcaster who’s looking to bring fresh voices to his audience. Knowing how to find quality guests — and convincing them to record — takes some finesse, and some time.

Today, we discuss our methods for wooing guests. By establishing your own reputation and following, you can attract (rather than chase) guests. By keeping your own standards high, you can sell potential guests on the value of joining your podcast. And even if you’re new to the game, you can still establish yourself as someone worth talking to.

It’s a big Internet out there, and there’s no shortage of podcasts. But if you’re willing to put the work in, you can make yours stand out from the rest. Click play at the top of the page!

Show Links

Iconic by Scott McKain

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MBA1239 4 Personal Business Principles For Success Apr 09, 2019

Experience is the best teacher, and we’ve had plenty.

Today, we put aside the specifics of day-to-day business, and focus on the principles that carry us through the ups and downs of entrepreneurship. We’ve got 4 principles that years of struggle, doubt, anxiety, and ultimate success have ingrained in our brains.

Learning how to cut through self-defeating impulses and focus on what matters can work wonders. By adopting the right mindsets, you can excel as exactly who you are, no matter the industry or niche. From emotional self-regulation to realistic goal-setting, these are the principles that work for every business.

Learn how to take control of your outlook, rather than letting circumstances and market forces do it for you. Click play at the top of the page!

Show Links

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MBA1238 Must Read: Measure What Matters by John Doerr Apr 08, 2019

It’s time to get more specific with your business goals.

That’s the theme of this week’s Must-Read book for entrepreneurs, John Doerr’s Measure What Matters. Doerr is a milestone master, helping organizations like Google and the Bill & Melinda Gates Foundation measure their progress with laser precision. Of course, his lessons are just as applicable to small businesses.

In this book, Doerr explains how to focus on the most impactful growth objectives and metrics. With a humorous, irreverent style, he makes the importance of deep analytics clear. He also makes the numbers game less opaque, less intimidating, and more practical.

Find out what you should be aiming for, and how to hit it. Once you know which numbers to watch, you’ll be that much closer to your (well-defined) goals. Click play at the top of the page!

Show Links

Measure What Matters by John Doerr

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MBA1237 The Best 5 Business Podcasts in 2019 + Free Ride Friday! Apr 05, 2019

So many podcasts, so little time. Which ones are worth it for you?

Today, we’re putting the spotlight on the 5 most valuable, insightful, useful business podcasts out there (besides our own, of course). Believe it or not, we actually listen to our competition, and learn from other entrepreneurs out there on the digital airwaves.

Some, frankly, are too good not to share with our audience.

Add these podcasts to your listening list, and they’ll strengthen your knowledge and confidence even further. We’ll tell you where to find these podcasts, what we get out of them, and what you can expect from each. You don’t have to listen to all of them, but each one can add incredible value to the time you invest in your entrepreneurial development.

Take it from us: these podcasts are worth every minute. Click play at the top of the page!

Show Links

How I Built This

Business Wars

Masters of Scale

The Tim Ferriss Show

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MBA1236 How to Attend Conferences For Less Apr 04, 2019

Conferences aren’t getting any cheaper. In fact, they’re getting more and more expensive — for those who don’t know some money-saving tips and tricks.

Today, we discuss how to shave every possible dollar from the cost of your next conference. With some careful planning, the ROI on a conference can be well, well worth it. The insights, networking, and exposure you can get at a conference are invaluable. That said, a dollar unwasted is a dollar well invested.

Learn our strategies for lowering the costs of travel, accommodation, and tickets. See how we attack the biggest expenses with a few prudent moves. Plot your next conference with an eye toward saving, and know that you created the best possible cost/benefit ratio. Click play at the top of the page!

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MBA1235 Q&A Wednesday: Should I get funding before I launch? Apr 03, 2019

You want to launch a business. Should you bootstrap down and go lean, or take a hefty investment from an outside source?

It’s Q&A Wednesday, and one of our listeners is pondering whether to take money from an investor or bank. Is a pile of outside money a launching pad, or a trap? Is it wise to take money before getting proof of concept, or silly to turn perfectly good dollars away?

Today, we explain why it isn’t so easy to get money for a business idea — and why it might not be as desirable as you think. We also discuss how to convince investors or lenders to back you, it that’s indeed what you want to do.

It’s a tough decision, and one that’ll determine the course of your business. Click play at the top of the page!

Show Links

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MBA1234 Do You Really Want To Be an Entrepreneur? Apr 02, 2019

A simple truth: entrepreneurship is not for everyone.

That’s not a judgment, but a helpful statement of fact. Just because you have a great product idea, or simply want to quit your day job, does not mean you should go into business for yourself. The decision to become an entrepreneur is a very serious, very big one.

You need to be sure.

Today, we discuss exactly what questions you need to ask yourself before taking the plunge. Once you’ve considered these questions, you’ll be able to enter the world of entrepreneurship with complete confidence — or decide against entrepreneurship with zero regrets.

The world of business does not reward the unsure. Listen to this episode, ponder these questions, and know once and for all whether entrepreneurship is right for you. Don’t go into it lightly. Go into it confidently, or not at all. Click play at the top of the page!

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MBA1233 Must Read: Epic Content Marketing by Joe Pulizzi Apr 01, 2019

Content marketing: is there any other kind?

If you’re getting into business, you need to get into the content game. Blogs, videos, pics; whatever the medium, it’s a necessary skill set. Content is the key to traffic, and traffic is the source of any and all sales leads. Your online presence depends on your ability to create, promote, and manage content.

This week’s Must-Read book for entrepreneurs is your content marketing 101 textbook. Joe Pulizzi’s Epic Content Marketing is one of the best all-around primers on the topic available. It explains exactly how to market online, from SEO to social media and beyond.

Pulizzi is a longtime content marketing strategist with a deep understanding of the power of narrative to affect branding. This book details how — and why — content marketing works. Learn how a relatively small monetary investment into great content builds a relationship with your audience, and how to parlay that relationship into sales.

Whether you’re just getting started, or looking to take your content marketing up a notch, this is the book for you. Click play at the top of the page!

Show Links

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MBA1232 Managing Inconsistent Sales in Your Business + Free Ride Friday! Mar 29, 2019

To everything, there is a season.

Some businesses just don’t rake in the cash all year long. In fact, most business have their slow spells at the same times every year. So how in the heck can you stabilize your revenue stream, and keep your business on an even keel month after month?

It just takes a little planning.

Today, we discuss how to analyze your seasonal ups and downs, and create an action plan that takes an annual approach. Whether it’s nature’s seasons, market trends, or even the budget cycles of other businesses that cause your profits to ebb and flow, you can manage it. No matter the pattern, there’s a way to see it, predict it, and act accordingly. Click play at the top of the page!

Show Links

The Laws of Human Nature by Robert Greene

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MBA1231 5 Tips To Getting Work Done On a Plane Mar 28, 2019

The jet-setting lifestyle of an entrepreneur requires a little work on the road. But what if the jet you’re setting on doesn’t have WiFi?

We’re always traveling. Finding the time, space, and resources to handle business in transit can be a challenge. Planes in particular seem like the perfect place to hunker down and get some focused work done, but how often do we board with the best of intentions, only to arrive with nothing done?

Don’t worry. There are lots of ways to make every flight count, but only if you go in with a game plan. Today, we discuss how we make the most of our time in the air, with 5 specific tips that allow us to burn through our To-Do list before the tray tables go up.

Before you take your next flight, tune in to this episode. Click play at the top of the page!

Show Links

Brain Food Playlist

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MBA1230 Q&A Wednesday: I’m too distracted at home. Should I join a co-working space? Mar 27, 2019

Ah, working from home. For some, it’s the dream. For others, it’s a guarantee that you won’t get much done.

It’s Q&A Wednesday, and one of our listeners has a problem. He’s trying to build a business on the side, but the second he comes home from the day job it’s one distraction after another. Of course, there is an alternative: the ever-more-popular co-working space

Is it worth the cost for a side-hustling entrepreneur?

We’ve got an answer. As someone who side-hustled his way to an independent lifestyle, Omar knows how tough it can be to carve out some private work space. Today, he’ll help our listener consider the available options, including co-working spaces and some low-cost alternatives.

If you’re considering renting a desk, this is the episode for you. Click play at the top of the page!

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MBA1229 How Paying Yourself First Puts Your Business First Mar 26, 2019

It’s often said that the captain should go down with the ship. What we don’t say too often is that if the captain goes down, the ship is likely to follow.

Taking care of your own financial needs is not an act of selfishness. It’s not a sign of disloyalty to your team. It doesn’t mean that you’re not putting yourself on the line for your business. It means that you’re keeping yourself strong enough to lead your company.

If you can’t afford to pay you, you won’t be able to pay anyone else for long.

Today, we discuss how the “pay yourself last” model is a recipe for disaster. Your own financial (and emotional) health is one of the pillars of your business. Self-preservation, therefore, isn’t self-centered.

Stable, happy leaders are in a position to make better decisions and take smart risks. Entrepreneurs who aren’t sure how to pay the rent…not so much. Hear all about it — Click play at the top of the page!

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MBA1228 Must Read: The Laws of Human Nature by Robert Greene Mar 25, 2019

We review a lot of books. But every once in a while, a gem comes along that stands out from the rest.

Our expectations for The Laws of Human Nature were high. Robert Greene is a legendary author, and one of Omar’s personal faves. Greene’s 48 Laws of Power was a game-changer, and we anticipated no less from Human Nature.

Needless to say, Greene did not disappoint.

In this Must-Read, Greene explains the often-overlooked aspects of human nature that drive our decision-making. By tuning in to these inborn tendencies and understanding how they work, we can turn our natural impulses to our advantage — or at the very least, we can neutralize the impulses that hold us back.

Hear our review, and learn how inherent biases and influences plague our thought processes. See how a basic grasp of human nature can empower you as a business person. It’s deep stuff, but it makes a practical difference. Click play at the top of the page!

Mastery by Robert Greene

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MBA1227 The 4 Sins of Podcast Interviewing + Free Ride Friday! Mar 22, 2019

There’s no shortage of podcasts out there, but some are (way, way) better than others. With so many podcasts in interview format, how can you make sure yours stands out?

If you’re trying to attract great guests, and give your audience something to talk about, you can’t go into interviews without a plan. Omar’s been interviewed on many a podcast, and each time he’s seen what makes a great interview — and what makes a terrible one. By avoiding certain rookie mistakes, you can make sure your podcast impresses guests and listeners alike.

Specifically, 4 mistakes in particular just about guarantee a bad interview. Today, we explain how each of these mistakes kills your podcast, and wastes a perfectly good guest. With examples of podcasts that do interview right, we show you how to get the most out of each guest, and leverage their appearance for maximum traffic.

Before you record your next podcast, listen to this one. Click play at the top of the page!

Show Links

WTF with Marc Maron

How I Built This

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MBA1226 Does Offline Marketing Still Work in 2019? Mar 21, 2019

Paper ads. Billboards. Sponsoring the local little league. It’s how our grandparents did business, but can it still work for us? Is the offline world still a viable source of traffic for your business, or is physical advertising over?

Today, we discuss how to make offline marketing work for you. While not as precise as targeted online content marketing, there are still ways for certain businesses to snare some customers in the physical world. In fact, knowing how to integrate your online and offline marketing strategies might be one of the most important skill sets a modern marketer can have.

On this episode, we’ll explain how to determine if offline marketing makes sense for your audience, and how to measure the value of offline marketing relative to your investment. We’ve done a few experiments in the “real” world, and we’ve learned a few things that help us use our marketing budget more strategically.

Find out what we found out, and see if a little terrestrial marketing is a wise move for you. Click play at the top of the page!

Show Links

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MBA1225 Q&A Wednesday: Is there a best time to send emails to my list? Mar 20, 2019

Content marketing is all about the numbers. And when it comes to numbers, email open and click-through rates are some of the most important numbers by far.

Of all the factors that can affect those rates, is time one of them? Does it matter what day or hour you hit “send?” It’s Q&A Wednesday, and one listener is wondering if timing can give their business an edge in the email game.

Is there any evidence that send times make a difference?

We’ve got a few principles you can apply to find the best time for your business to send emails, based on the rhythms and preferences of your niche. Today, we discuss those principles, as well as exactly where timing ranks on the list of factors that affect open and click-through rates.

We also cover how to adjust for time zones in a global marketplace, and how different email marketing software products give you the flexibility you need to reach your audience. Before you launch your next campaign, check this out. Click play at the top of the page!

Show Links

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MBA1224 Do Small Incentives Help Motivate Your Team? Mar 19, 2019

How can you measure motivation? How can you quantify the effect of appreciation on your team? When you don’t have a lot of cash to throw around, do the little ways of saying “thank you” really matter?

Today, we share our experience using small incentives and rewards to keep our team on track. Small gifts and little bits of recognition can go a long way, but you shouldn’t take our — or anyone’s — word for it. You should experiment, and measure the results.

We conducted one ourselves, using our Customer Service Team as the subject. We instituted a minor-incentive system that rewards outcomes without putting too much pressure on anyone. The results told us a lot about team management, motivation, and the enduring power of an employee who feels noticed.

Tune in, and hear how we set up our system, then consider creating your own. A little gesture just might make a big difference. Click play at the top of the page!

Show Links

Napoleon Hill’s Golden Rules by Napoleon Hill

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MBA1223 Must Read: Napoleon Hill’s Golden Rules by Napoleon Hill Mar 18, 2019

It seems like there’s a new self-help book for business people every day. But sometimes, it pays to look back to the old-school masters.

Napoleon Hill was born in the 1800’s, but his wisdom has held up well into the 21st century. His best-seller Think and Grow Rich is a foundational text for entrepreneurs, and one of the most popular business books ever. Today, we review another of Hill’s classics: Napoleon Hill’s Golden Rules.

Golden Rules is a collection of tips, tricks, and what we now might call “hacks” for reaching your goals. Based on tried-and-true principles of habit formation, Hill discusses personal growth and achievement from a timeless perspective that’s just as relevant now as it was generations ago.

Talent, Hill argues, is not the key ingredient. By harnessing the power of mindset, you can affect outcomes in the real world. Learn with us, from one of the legends of self-empowerment. Click play at the top of the page!

Show Links

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MBA1222 How To Convert More Sales with Pricing Page FAQs + Free Ride Friday! Mar 15, 2019

Your website’s pricing page: it’s the page where visitors are closest to making a purchase. It’s also the page where websites lose the most visitors, as cold feet stop visitors from becoming customers.

How can you convert them? How can you get a visitor on the pricing page to pull the trigger?

You have their interest. You have them *this close* to buying. What you need is a way to address those last-minute hesitations, those few questions that still remain. Enter the FAQ (Frequently Asked Questions). By integrating your FAQ with your pricing page, you can head off visitor misgivings, and pave the way to a purchase.

Today, we explain how to anticipate the questions visitors will have, and give them an FAQ that’ll inspire confidence. We discuss how many questions to post, and how to lay them out on your pricing page for maximum conversions.

In the final moments, a great FAQ can make all the difference. Click play at the top of the page!

Show Links

WebinarNinja Pricing Page

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MBA1221 Is Hiring Part Time Employees a Good Idea? Mar 14, 2019

What do you do with a dedicated, talented worker who’s exactly the kind of employee you need — but only sometimes?

Employing part-timers has unique advantages, but it also comes with some challenges. Give them too much work, and they’re not part-time. Give them too little, and they won’t hang around long. So how can you ensure commitment despite the less committed nature of the part-time relationship?

There is a way.

We’ve hired many, many part-timers over the years, and we’ve lost far too many that we should’ve kept. In all that time, we’ve learned what works with freelancers, gunslingers, and other part-timers. We’ve learned how to maintain the employee’s sense of freedom, while also ensuring their dedication.

Learn how to keep your part-timers around, and keep them as motivated as your full-timers. Click play at the top of the page!

Show Links

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MBA1220 Q&A Wednesday: Any tips when hiring remote employees from the Philippines? Mar 13, 2019

There’s a huge talent pool on a sunny set of islands in the Pacific. If you hire remote workers, the Philippines is one of the best places you can look.

It’s Q&A Wednesday, and one listener is ready to make the very smart move of recruiting Filipino employees to help run his business. As it happens, we have several invaluable team members who stand as perfect examples of just how well this can work out.

Of course, there are a few things you need to know first.

Today, we discuss what to expect when recruiting from this dynamic country. We explain what’s different, what’s the same, and what makes the Filipino option unique. We describe how to craft an application process that attracts the talent you want, how to weed through the applicants, and what online resources can best help you.

Learn how to navigate the cultural and logistical aspects of hiring Filipino, and you won’t regret it. Click play at the top of the page!

Show Links

Dare to Lead by Brene’ Brown

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MBA1219 Failed Payments. Are You Leaving Money on The Table? Mar 12, 2019

Is your revenue leaking?

Every month, businesses lose hundreds and thousands of dollars to failed payments. Whether it’s an expired account, insufficient funds, or a cancelled card, recurring payments that don’t go through account for an astonishing amount of lost revenue. So how can you safeguard your business against these unnecessary losses?

Too many entrepreneurs simply don’t have procedures in place for failed payments

Fortunately, we’ve got a system we’re willing to share. Our method for preventing failed payments and recovering those that slip through the cracks makes a huge difference to our bottom line. The effect on our profit margins is serious, and it can work for you too.

Tune in, and learn how to set up an automated system to keep failed payments from draining your business. Keep your revenue projections accurate, and your income stable. Click play at the top of the page!

Show Links

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MBA1218 Must Read: Dare to Lead by Brené Brown Mar 11, 2019

Don’t think you’re a leader? That’s actually a good place to start!

This week’s Must-Read book for entrepreneurs is Brene’ Brown’s Dare to Lead. In it, Brown explains how to find your own innate ability to take charge and lead, however hidden it might be under layers of insecurity. The emotions — including the fear — inside you can be used to inspire your team in ways you might not realize.

As Brown argues, your vulnerabilities are actually some of your greatest leadership assets, if you know how to use them.

If you’re a reluctant leader, or not 1000% confident in your leadership abilities, this is lesson for you. Once you understand the value of vulnerability (and the poison of perfectionism), you can become the business leader you never knew you were. Click play at the top of the page!

Show Links

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MBA1217 How To Choose The Right Conference Ticket + Free Ride Friday! Mar 08, 2019

Conferences can be a very wise investment. As you decide which conferences you’ll attend this year, you have to make another decision: which ticket is right for you?

Conference ticket options — and prices — range widely. From a seat in the nosebleeds to the multiple-VIP treatment, the choices can be overwhelming. Which tickets are worth the investment, especially considering the costs of travel and accommodations?

Today, we explain how to get the most out of a conference by choosing your ticket wisely. By clarifying what you hope to get from a conference, you can align your choice of ticket to your most important goals. We discuss what kinds of options are worth some extra money, and which one’s aren’t.

With an intentional approach, you can skip the upsells and get exactly the ticket you need. Click play at the top of the page!

Show Links

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MBA1216 How to Conduct a 15 Minute Post-Mortem After Projects Mar 07, 2019

Every project is a learning opportunity — but only if you take advantage of it.

After each and every project, our team takes a few minutes to reflect, learn, and (most importantly) improve. We are constantly raising our game, because we never let a project’s lessons go to waste. No matter the size of your team, you can do the same.

Today, we discuss our efficient, 5-step process for post-project breakdowns. It’s the fastest way to refine your whole operation, one project at a time. We explain how to create a culture of honesty, constructive criticism, and professional growth.

With every project we complete, our company gets a little better. That’s no accident! Learn how to get the most from your team’s accomplishments and their shortcomings. Click play at the top of the page!

Show Links

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MBA1215 Q&A Wednesday: How do you read so many books while running a business? Mar 06, 2019

Reading: it may be the smartest investment an entrepreneur can make.

The ROI of a good book is hard to exaggerate. For less than the cost of a sandwich, you can completely alter your perspective, grow professionally, and find inspiration you never had. Every second you spend reading adds value to you as a business person. That’s why our host Omar reads, on average, over 50 books a year.

How the heck does he do it?

Today, Omar discusses exactly how he finds the time, and ditches the excuses. Without spending his life between the pages, he gets through title after title by using smart reading strategies. With a few tools, and a little scheduling, you can double or triple the number of books you read this year. What are you waiting for?

Find out how even a reluctant reader like Omar can consume books like a page-turning demon. Click play at the top of the page!

Show Links

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MBA1214 Does Cold Emailing Work in 2019? Mar 05, 2019

You want to network. You want to make the connections that’ll help your business grow. You want to make the right friends and partners.

Should you just reach out?

Cold emailing is an option some entrepreneurs consider. Without any connection or previous relationship, some folks just get a hold of someone’s email address, and pitch away. But is this really an effective strategy? Does it ever work? Is a cold email a bold act of gumption, or an annoying act of spammery?

As someone who gets a lot of cold emails, our host Omar knows a thing or two about their effectiveness. Spoiler alert: the vast majority of cold emails Omar receives go unanswered. That said, there are ways to make a cold email a little warmer. With some preparation, you can forge a relationship with a stranger — but it takes more than a good subject line.

Tune in, and learn the right way to make new connections. Click play at the top of the page!

Show Links

Fun at Work by Greg Winteregg

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MBA1213 Guest Teacher: Greg Winteregg – How to Be More Fulfilled with Your Business Mar 04, 2019

Entrepreneurship shouldn’t suck.

That’s the essential message of Greg Winteregg’s career. In his decades in business, he’s been a prolific speaker and management consultant, and a well regarded business author. Today, he’s here to explain how no one can truly succeed if they’re unhappy with their business — and how to find meaning in your independent path.

Staying motivated is about completing your business mission, not just working in the hopes of making money. This is not some impractical, feel-good bit of pseudo-hippie-ism. Winteregg’s practical approach is sustainable, not sentimental. No amount of money or “on paper” success can sustain an independent business in the long term.

That’s not just advice. It’s reality.

Tune in, and hear Greg’s 5 specific areas for finding meaning, purpose, and true satisfaction in your business. Refocus your efforts on building a business that makes you happy, not just profitable. In the end, it’s the only long-term way forward. Click play at the top of the page!

Show Links

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MBA1212 How To Avoid Chargebacks + Free Ride Friday! Mar 01, 2019

Chargebacks are a hot topic of inquiry these days. With banks and credit card companies pledging to stand by their customers no matter what, it’s way too easy for someone to force a refund — even when they’re in the wrong.

In this climate, knowing how to avoid these chargebacks is a necessary skill. No entrepreneur can manage their revenue stream if it runs in reverse! Plus, too many chargebacks makes payment processors nervous, and potentially unwilling to work with your business. So what can you do?

Today, we discuss how to steer clear of chargeback situations, plus what to do when you find yourself in one. The hard truth is that customers prevail in the vast majority of disputes, so heading them off is your best defense. With our tips, you can minimize the number of chargebacks requested, so you don’t waste time and money fighting them.

Protect your revenue and your business. Click play at the top of the page!

Show Links

WebinarNinja Workshop

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MBA1211 My Paid Mastermind Experiment. Is It Worth It? Feb 28, 2019

We’ve discussed Mastermind groups, those collections of experienced entrepreneurs who meet to share their wisdom with each other, before. And some groups, frankly, are more valuable than others. But are some Masterminds valuable enough to pay for?

Our intrepid host Omar decided to find out.

Omar shelled out a significant sum of his hard-earned cash to gain access to an exclusive, highly-qualified group of mutually supportive business people. Today, we discuss how this experience was vastly different from the free-of-charge version, and whether the investment was worth the return.

If you’re considering taking your professional development to the next level, tune in to this episode to see how (and why) the paid Mastermind experience is a whole ‘nother ballgame. Click play at the top of the page!

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MBA1210 Q&A Wednesday: How do you get started when you have the ideas but need engineers? Feb 27, 2019

For entrepreneurs, ideas come easy. Often, it’s the next step we stumble on.

Transitioning from idea to initial product can be a doozy, especially if your idea is a tech or software product. If you’re not an engineer, and you don’t have any handy, how in the heck do you move forward? Is your idea doomed to be just another coulda, woulda, or shoulda?

Of course not!

It’s Q&A Wednesday, and we’ve got a listener who’s ready to take the next step, but needs a cost-effective option for building the prototype. We’ll explain exactly how to use some creative resources to get off the ground without hiring engineers, as well as how to know when it is finally time to bring engineers in.

As it turns out, you can build, market, fund, and even sell your product well before the actual engineers are necessary. Find out how — Click play at the top of the page!

Show Links

Kickstarter

Alibaba

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MBA1209 5 Tools for Shooting Video on a Budget Feb 26, 2019

Video marketing is the latest must-have skill for 21st century entrepreneurs. While the power of text to drive traffic hasn’t waned, video is where smart entrepreneurs are finding their competitive edge.

From social media marketing to YouTube SEO, video content has to be in your arsenal. But so many new entrepreneurs balk at shooting their own films. Why? We think it’s that age-old enemy, the intimidation factor. And we’re here to help you beat it.

You don’t need a massive budget or a degree from film school to shoot high-quality, effective videos. You can put your own studio together in the comfort of your home or office, and produce exactly what you need.

Take it from us: we’ve blown money on overly fancy A/V equipment. Since then, we’ve learned that when it comes to your video budget, a little goes a long way. Click Play!

Show Links

Cut Costs, Not Corners by Colin Barrow

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MBA1208 Must Read: Cut Costs Not Corners by Colin Barrow Feb 25, 2019

You can avoid wasting money without being cheap. In fact, you kinda have to.

New, independent businesses depend largely on their founder’s ability to keep quality high but expenses controlled. You can’t spend yourself out of business, but you can’t disappoint your customers (or your team) just to save a buck. Quality is a must, but it’s no excuse to shed cash unnecessarily.

This week’s Must-Read will help you maintain that balance.

Colin Barrow is a prolific author, and Cut Costs Not Corners is one of his most popular works. It explains how to make every penny do the utmost for your business. Statistically, businesses don’t usually fail because the idea is bad or the revenue is too low. Excessive cost kills, more often than anything else.

Barrow understands better than anyone how controlling costs doesn’t have to come at an even higher cost: the quality of your product and happiness of your team. Click Play!

Show Links

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MBA1207 Being OK With Where You Are In Business + Free Ride Friday! Feb 22, 2019

Entrepreneurship: it’s fun and exciting at the start, but after a while, some uncomfortable questions may start to creep in. Usually, those questions have to do with your progress. Are you successful enough? Are you “making it,” whatever that means?

It’s time to reframe the question.

One of the most important lessons an entrepreneur can learn is that you’re always learning. There is always a next plateau you haven’t reached, always another entrepreneur who’s gone further than you have. Getting comfortable with your own inexperience — however experienced you are — is a must in order to maintain a healthy peace of mind.

Today, we discuss how to measure your progress objectively, relative to your own unique mission. By learning how to enjoy the process of growth, learning, screwing up, and learning more, you can let go of excessive goal orientation and bask in the joy of right now — wherever you are. Click Play!

Show Links

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MBA1206 How to Know What To Work On First Feb 21, 2019

Your “to do” list is out of control. That’s entrepreneurship for you. Sometimes, just getting started is the biggest challenge of every day.

With so many potential tasks and projects on the horizon, you need a way to prioritize. It has to be efficient, fast, and (most importantly) it has to guarantee the best return on the investment of your precious time. Fortunately, we’ve got the perfect system.

Today, we’ll explain the exact procedure we use, with examples from our own businesses. You can attack your list with calm, confidence, and the knowledge that you’ll get the right things done in the right amount of time. We also discuss how to limit the number of projects you’re working on, and how to “score” each for prioritization.

Take a load off your mind, and start checking “done” boxes. Click Play!

Show Links

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MBA1205 Q&A Wednesday: How long should I be side hustling? Feb 20, 2019

Are you in a position to transition?

Many of us entrepreneurs started out side-hustling, building our little businesses while holding down a 9-to-5. But at some point, you have to decide if and when it’s time to ditch the day job and invest fully into your independent creation.

It’s Q&A Wednesday, and one listener wonders how to know when it’s time to take that leap. What level of success should you have reached before you go full-time? How can you know your chances of full-time success are reasonable?

Where on the highway of side-hustling is the off-ramp to independence?

Today, we explore various scenarios and timelines for making the big move. We discuss what to consider before you commit, the bare-minimum profit margins, and how to position yourself to have the best chance. The goal is in sight — let us help you with the timing. Click Play!

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MBA1204 Why Integrations Are Good For Business Feb 19, 2019

Every barrier between your customers and your product is an opportunity for lost business. One of the easiest ways to remove those barriers? Integration.

Whether you’re selling a course, software, or even a physical product, integrations are and important key to closing, onboarding, and retaining customers. The more apps your products work with, the bigger your customer base — and the easier it is for customers to stick around.

Today, we discuss how to use integrations to make your business “sticky.” Not only will you integrate your product with popular common apps, you’ll integrate your product into the normal daily lives of your customers. By tying your product to “household name” applications, you give it a seamless place in the consumers’ day-to-day.

Find out how to look for integration opportunities, and tie your business to the applications your audience is already comfortable with. Click Play!

Show Links

ShareThis

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MBA1203 Guest Teacher: Martin Moore- How To Handle Tough Conversations with Your Team Feb 18, 2019

Leadership can be tough, and so can the conversations.

When it comes to criticism, course correction, and other awkward talks, only the leader can (and must) buck up and say what has to be said. It has to be done smoothly, professionally, and in a way that creates change without creating resentment. It’s not easy. It’s a skill, one that every entrepreneur needs to practice.

Fortunately, we’ve found someone to help.

Martin Moore is the founder of yourceomentor.com and the host of the No Bullshit Leadership podcast. As you can see, he doesn’t mince words when there’s an important conversation to be had. Today, Martin is here to show us how to get comfortable with the hard talks, so that your own fear and avoidance impulses don’t hurt your business.

The good news? Both Martin and our beloved host Omar were terrible at these tough conversations early on. But both of them learned how to see these talks as an essential, positive part of entrepreneurship — and so can you. Click Play!

Show Links

Free download especially for $100 MBA listeners! Show listeners can get a 15% discount (over $300 in value) in Martin’s 7-week online leadership program, Leadership Beyond the Theory. For more information on the program and to enrol in the February cohort (you must enrol before 28th February to be included in this intake), click the below button.

Your CEO Mentor

ENTER THIS CODE AT CHECKOUT: 100mba

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MBA1202 Is Getting Up Early Really Good For Business? + Free Ride Friday! Feb 15, 2019

Rise and shine, entrepreneurs. The early bird gets the profit.

Or does it?

Expert after expert, guru after guru, claims that jumping out of bed at the you-know-what-crack of dawn is the key to productivity and efficacy. But does that hold true for everyone? Can’t a night owl be successful? Can’t you make strides after 12pm?

Is the snooze button so bad for business?

Today, we discuss whether the early risers really do have a competitive edge, and whether it’s necessary to beat the sun to work. With job-juggling, personal life, and (in many cases) multiple time zones to deal with, early mornings just aren’t possible for everyone. And while the science generally backs nighttime sleep, there’s no one-size-fits-all in life or business.

See where you fall on the early bird/night owl spectrum, and how it can affect your business. Click Play!

Show Links

The Miracle Morning by Hal Elrod

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MBA1201 Crafting The Perfect Welcome Email For Customers Feb 14, 2019

What entrepreneurs focus way too much on: customer acquisition.

What entrepreneurs focus way too little on: customer retention.

Onboarding and retention are key to long-term sustainability. The first step? The initial welcome email your new customers receive when they purchase your product. That email is the start of something big, and it needs to be more than just a few hastily typed lines with a generic message.

The first email needs to be a love letter, the start of a long-term relationship.

Today, we discuss how to capitalize on the excitement of new purchase by establishing that relationship. We share our strategy for crafting genuine, engaging, effective welcome emails that turn a simple purchase into something more meaningful. With some of our favorite examples from other companies, we’ll show you how to get the most out of this little interaction.

Increase your open rates, improve your sender reputation, and keep your customers. Click Play!

Show Links

Steal the Show by Michael Port

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MBA1200 Q&A Wednesday: How do I improve my public speaking skills? Feb 13, 2019

In business, public speaking is a must, even if it’s only occasionally.

Communication is everything. It’s Q&A Wednesday, and one listener is ready to make a conscious effort to become a better public speaker. As it turns out, our host Omar wasn’t always the comfortable, confident maestro of the mic he is today. In fact, as a young educator, Omar realized quickly that he needed help talking to a crowd.

Since then, he’s developed a voice that works. From the classroom to the podcast to the stage, Omar’s public speaking is the result of years of effort and training. Today, we share the techniques, resources, and services that work best.

Learn how to invest your time and money for the maximum improvement in your public speaking game. Click Play!

Show Links

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MBA1199 How To Learn From Cancellations and Refunds Feb 12, 2019

When a customer taps out, it’s generally a sad, defeated moment. But not all is lost.

Cancellations and refunds are going to happen, period. But each one is an opportunity to learn something that will improve customer retention going forward. There is great value in every loss, value you can reinvest into your business for a better long-term trend.

The canceller can be your greatest teacher, if you’re willing to learn.

Today, we discuss how to use your former customers to help your business evolve, grow, and improve. Whether you sell a physical product, service, or SaaS, every entrepreneur can use cancellations to shine a light on the product’s flaws. Then, it’s simply a matter of taking action.

See every cancellation and refund as a bit of market research, not a defeat. Click Play!

Show Links

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MBA1198 Must Read: Lead with a Story by Paul Smith Feb 11, 2019

Stories have power. Stories are the way human beings fundamentally comprehend everything, from their history to their personal trajectory. When you want people to understand something, the best thing to do is tell a story.

Especially if you want them to believe in your business.

Entrepreneur and author Paul Smith’s Lead With a Story explains exactly how to bring storytelling into your business leadership. By harnessing the power of narrative, you can motivate your team, inspire your audience, and make your message hit home.

By putting their role in a greater narrative context, your employees and customers become characters in a story that matters far more than a simple exchange of money for products. See how this book can help you master the art of messaging via story. Click Play!

Show Links

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MBA1197 Dealing with Email While Traveling + Free Ride Friday! Feb 08, 2019

Travel is possibly the best fringe benefit of the entrepreneur’s lifestyle. But when you’re on the road, the emails can pile up fast.

No one likes coming home to a crammed inbox. So how can you keep the backlog low? Whether you’re traveling for business or pleasure, there are ways to make sure those “unreads” are kept to a bare minimum — without missing anything important.

Today, we discuss the tips and tricks we’ve picked up from years of entrepreneuring around the globe. Our own experience, combined with tips from business efficiency experts, have given us an arsenal of tools that keep our email accounts from getting out of control whenever we step away from the laptops for a week or two.

See what options for inbox control work for you. Click Play!

Show Links

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MBA1196 Why Theming My Days Has Been a Game Changer Feb 07, 2019

No matter how long you’re in business, there are still incredible, game-changing strategies to be learned.

We just found a new one.

For the past few weeks, we’ve been using a technique suggested by a keen business mind to increase our productivity. And boy howdy, does it do the trick. “Theming” our work days has made us more productive, more efficient, and better at everything we do. We just couldn’t wait to share this incredible “hack” with you, our beloved listeners.

You honestly can’t fully imagine the full benefits of this system until you try it. Tune in as we discuss how to implement this scheduling strategy, and how its success is rooted in the actual physiology of the human brain. We discuss the number of “themes” you should include, and how to lay out your personal plan.

This one’s a keeper. Click Play!

Show Links

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MBA1195 Q&A Wednesday: Where do you recommend I post my open job positions? Feb 06, 2019

It’s a big world, and there’s talent all over it. So how can you attract the right employees for your team?

It’s Q&A Wednesday, and one listener’s expanding business is ready to take on new blood. But with so many options for posting job openings, what’s the best move? Today, we discuss our favorite job boards and recruiting services. With a remote team of dozens spread across the globe, we’ve had to learn how and where to find the best, quickly.

We’ve also learned how to save time and effort by posting positions in a way that automatically weeds out the duds and brings in the real keepers. On this episode, we’ll show you how to write the job descriptions, and put them in the right places. With a little strategy, the right fits for your business will be knocking at your door in no time. Click Play!

Show Links

LinkedIn

Ziprecruiter

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MBA1194 How to Get a Handle on All Your Domains Feb 05, 2019

What’s in a name? If it’s a domain name, quite a bit. As entrepreneurs, we often impulse-buy domains, hoping to lock them down for our next great business idea. But all too often, we end up with nothing more than a pile of unused domains draining our resources.

Our host Omar is a classic domain addict. Today, he’ll explain how he finally got his extensive collection organized and under control. With a simple system he shares in this episode, Omar describes how to stop paying for what you’re not using, and start using what’s worth paying for.

There’s nothing wrong with a little investment in what could be a valuable domain. But as domain prices rise, it’s time to make cuts. We’ll discuss what kinds of domains are must-keeps, even if you’re not using them yet, as well as how to keep track of all your pending renewals. It’s just a little bit of necessary housekeeping that can save you a significant chunk of change — Click play at the top of the page!

Show Links

omarzenhom.com

Employee to Entrepreneur

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MBA1193 Guest Teacher: Steve Glaveski- How to do Rapid Experimentation Feb 04, 2019

“Fire and adjust.” It’s a military metaphor that works wonders in business; you put something out there, watch it miss, and use that information to hit the target the next time.

Or 3 times later. Or 10 times. Whatever it takes.

The point is, experimentation is key to creating the “perfect” product, or at least one people will buy. The best entrepreneurs don’t perfect an idea and release it — they release ideas and perfect them based on feedback. Steve Glaveski is an accomplished entrepreneur who knows how to try, try again until you hit the mark. Today, he’s here to show us how.

Glaveski has a system for creating and conducting product experiments rapidly, kicking your market research into overdrive with fast, real-world, actionable results. By failing as many times as possible as quickly as possible, you engage in a collaborative effort with your audience to discover exactly what they need — and what they’re willing to pay for.

Learn how experiments can tell you things you never would have thought of. Click Play!

Show Links

MixMax

Linked Helper

Traction by Gabriel Weinberg

WebinarNinja Course

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MBA1192 How to Create Accountability With Your Team + Free Ride Friday! Feb 01, 2019

As your team grows, it becomes tougher to manage. Keeping everyone on task, and getting the results you’re paying them for, gets a little more complicated with each new hire.

We’ve got a strategy that keeps everyone on point by keeping everyone accountable. With a far-flung remote team of dozens, our system makes it clear exactly what’s expected when, with full buy-in from all our employees. Best of all, this system involves little to no whip-cracking, instead focusing on a shared agreement between everyone on the team.

Tune in, and learn how specific communication and planning techniques create a well-oiled machine in which all team members are on the same page. By getting employees to take ownership of their roles, you can manage with a lighter, more collaborative touch — which makes life easier for everyone. Find out how it works. Click Play!

Show Links

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MBA1191 My Video Message Productivity Hack Jan 31, 2019

We used to think time is money. Since then, we’ve come to realize that time is way, way more valuable. Every way to save time is worth more than its weight in gold, and we recently stumbled on something that takes hours — yes, hours — out of our workweek.

While writing can be painstaking (especially for those of us who aren’t great at it), talking is the simplest, fastest way to answer questions for team members and customers alike. That’s why we use video messaging to do most of our communicating. While filming videos — even short ones — may seem more complicated and time-consuming than writing emails, trust us: it’s not.

Today, we discuss how we use video messaging to shave massive amounts of time from our schedule. We talk about the process, the tools you’ll need, and how much easier team management and customer service can be once you’ve got it down to a science.

This will save you time. Lots of it. What could be better? Click Play!

Show Links

CloudApp

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MBA1190 Q&A Wednesday: How do you come up with all your content ideas? Jan 30, 2019

The toughest part about content marketing? All that content doesn’t create itself.

To keep your audience engaged, you have to produce consistent, quality content. And if you’re truly committed to producing podcasts, blogs, pics, and videos week after week, you can run out of ideas fast. Every content marketer needs a system to keep the topics coming, even when inspiration isn’t exactly striking.

It’s Q&A Wednesday, and we’re helping one listener with exactly that problem.

Today, we discuss how to systematize your content creation so that you never run out of creative juice, separating your topic creation from your content execution. Plus, we describe how to identify topics in your own niche, breaking down each aspect of your industry into perfect content fodder. It can be done, with the right procedures in place. Click Play!

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MBA1189 When & How to Kill a Product That’s Not Selling Jan 29, 2019

Business is failure, and failure is business.

Knowing when you’ve lost — and how to move on — is an absolute requirement of entrepreneurship. No matter how much success you create, you will also create flat-out duds, products that miss the mark and just plain don’t sell.

No big deal.

Today, we discuss how to know when it’s time to admit defeat. And just to prove it happens to the best of us, we’re using our own company as an example. We recently launched a product that did not perform as expected, forcing us to pull the plug. We put in time, effort, and resources — and it flopped.

Fortunately, product fails are never a total loss. Knowing how to retire a product skillfully will ensure that you get something out of it, even though it didn’t sell. The information and lessons revealed by a flop can be the key to your next, much better idea. Find out how to cut your losses and create new wins. Click Play!

Show Links

Choose Yourself by James Altucher

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MBA1188 Must Read: Choose Yourself by James Altucher Jan 28, 2019

The bad news: you’re on your own. The good news? That’s not such a bad thing after all.

Since the 2008 financial crisis, what’s been called the “American Dream” (along with similar dreams globally) has collapsed. The days of just getting a job and supporting a middle-class lifestyle are, for most, over. To thrive in today’s world, you’ve gotta take the reins of your own financial future.

This week’s Must-Read for entrepreneurs explains exactly how to do that.

James Altucher hosted one of our favorite podcasts, and his book Choose Yourself has made a dramatic impact on the lives of readers. After some very fervent recommendations, we gave this book a shot — and it did not disappoint.

Today, we discuss the big-picture outlook and day-to-day habits that foster independence, success, and self-reliance in a broken economy. Shaking free of poor influences and unshackling yourself from the external opinions that hold you back is the only way to find your path forward. This book is a good place to start. Click Play!

Show Links

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MBA1187 How To Outlast Your Competition + Free Ride Friday! Jan 25, 2019

As entrepreneurs, it can be hard to define our goals for our business. Do we prioritize growth? Revenue? Reach? What is success, anyway?

Today, we offer one possible answer: longevity.

Every business, big and small, has competition. Companies rise and fall all around us, while a select few just keep trucking along through all the ups and downs. How can you make sure you’re the last man standing? We’ve got a specific formula for longevity that we’ve honed over years in business, from observation and experience.

Competition can drive us, but it can also drain our resources. By avoiding the temptation to compete in a superficial way, we can build the core of our business to last through all the twists and turns the market throws at us. Be the tortoise, not the hare — Click Play!

Show Links

Company of One by Paul Jarvis

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MBA1186 How to Make Massive Improvements in Your Business Jan 24, 2019

Let’s shake things up.

If you’ve been in business for a while, you may have experienced a good ol’ fashioned rut. You’re stagnant. You’ve plateaued. You need a major boost to your biz, but you’re not sure what you can do to relight the fire and make a drastic, sweeping improvement that’ll move all the right needles.

This is the episode for you.

Today, we discuss how to go big, and make game-changing upgrades to your business. Fortunately, we’ve got experience in this department. We’ve been forced to make huge, bold moves that put us back into forward momentum more than once. If you’re ready to leave the rut behind, Click Play!

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MBA1185 Q&A Wednesday: Should I share my religious beliefs as an entrepreneur? Jan 23, 2019

In business today, we don’t just sell our product. We sell ourselves. Personal branding, authentic connection with our audience, and sharing the journey is de rigueur for aspiring entrepreneurs.

But where do we draw the line?

It’s Q&A Wednesday, and we’ve got a doozy of a question from a listener who’s not sure whether to wear their faith on their sleeve, or keep it behind closed doors. It’s a challenging topic, and one of the most difficult questions we’ve had to answer. That said, it’s crucial to figure out exactly where your values fit into your business and public persona.

As a founder, you’re a crucial part of your own marketing infrastructure. What parts of yourself you share will depend on the value these details add for your audience. Today, we discuss how to decide if your faith (or lack thereof) is something your customers will appreciate, or if it’s best to keep it between you and the almighty. Click Play!

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MBA1184 What Customers Really Want Jan 22, 2019

What do your customers want? If you don’t have the answer to that question, you don’t have a business.

It may sound obvious, but entrepreneurs overlook this question way too often. When creating our products and building our businesses, it’s strangely easy to forget about being customer-centered. We fall in love with our own ideas, our own visions, and we forget that success means discovering, defining, and fulfilling customers’ wishes.

Today, we discuss how to keep your eye on the ball of customer desire. By focusing on their problems (instead of your ideas), you can build a foundation of sustainability for your business. We’ll show you how to assess your business for customer-centeredness, and help you figure out exactly what you need to promise (and deliver) to win your audience over.

Remember: it’s not about you. Click play at the top of the page!

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MBA1183 Guest Teacher: Paul Jarvis- Why growth might be the worst thing for your business. Jan 21, 2019

Too much growth can kill your business.

That might sound a little crazy to many entrepreneurs, but catastrophic success is a real and dangerous problem. Business after business has shot into the stratosphere, taking in investment and expanding their operations, only to crash and burn — hard.

If you’re not careful, your business can literally grow to death.

Take it from today’s special guest, Paul Jarvis. One of our first guest teachers ever, Jarvis is a best-selling author and entrepreneur who focuses on profitability and longevity. His deep analysis of startup success rates has revealed a stunning conclusion: that growth is far too valued among independent business people.

Tune in, and hear how growth for growth’s sake isn’t just pointless — it’s bad for business. Click play at the top of the page!

Show Links

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MBA1182 Tips to Managing Time Zones with a Remote Team + Free Ride Friday! Jan 18, 2019

Business is global, and that comes with incredible advantages. Today’s entrepreneurs can draw talent from all over the world, finding skilled, affordable remote team members wherever they are.

But all that far-flung talent comes with one little drawback: time zones.

Today, we discuss how to navigate the problem of the clock. With employees in Australia, Eastern Europe, Asia, and America, we know how tricky it can be to align everyone’s schedules. Making sure that distant team members can collaborate across time zones is crucial to reaping the benefits of global business.

Fortunately, there are tools, tricks, and strategies for keeping everyone on the same page, even when they’re not in the same part of the world. Managed properly, your business can be a 24-hour machine, running smoothly as your trusted team handles business whatever time of day (or night) it is for you. Click play at the top of the page!

Show Links

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MBA1181 Creating a Refund Policy That Works Jan 17, 2019

Refunds: they’re gonna happen. More importantly, offering the option of a refund is critical to earning your audience’s trust. With an entire Internet’s worth of competitors to choose from, today’s customers demand more information — and more guarantees — than ever before.

As a business owner, you’ve got to create a refund policy that makes your customers feel valued and respected. With a strong, customer-friendly refund policy, you put your money where your mouth is, guaranteeing by your actions that the product is one you stand behind.

Remember: offering to take your product back is one of the most powerful ways to sell it!

Today, we discuss 3 key factors a good refund policy should include, with specific details on how to make the policy work. You’ll learn how to craft and (more importantly) communicate your policy to create maximum trust. Click play at the top of the page!

Show Links

Thrive Themes

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MBA1180 Q&A Wednesday: How do I know I have what it takes to start a business? Jan 16, 2019

Can you do this? Are you entrepreneur material?

You’re not the only one asking. In fact, it’s the “Q” in this week’s Q&A! It’s a big, scary question mark for those who want to break out on their own, but haven’t taken the leap just yet. So what makes someone suited for the entrepreneurial life? What skill sets, talents, and dispositions raise the odds of success?

With 17 years of entrepreneurship behind him, Omar knows a thing or two about what it takes. Having known and helped guide countless independent business people, he’s identified a few key traits (and understandings) that almost every solid entrepreneur has in common.

Best of all, these traits aren’t genetic or gifted by fate. They’re learned habits, tendencies, and abilities that you can choose to cultivate. Whether you’re running a restaurant, a coaching course, a SaaS, or anything else, these are the basic tools that’ll take you wherever you need to go. Click play at the top of the page!

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MBA1179 How to Grow with Facebook Groups Jan 15, 2019

Yes, we’re recommending Facebook as a business tool. That may come as a shock to longtime listeners, who know what we think of the overrated, underperforming so-called “power” of social media marketing.

Bear with us.

Facebook Groups offer a wonderful opportunity for growth. Not revenue growth, not traffic growth, but the most important growth of all: your growth as an entrepreneur. By leveraging this useful little tool, you can become the entrepreneur you need to be. It’s more than worth your time to devote some effort each week to using social media this way.

With Groups, you can validate ideas, find support, network, and forge seriously valuable relationships with other business people. Today, we discuss what groups to look for, how to get into them, and how to participate in a way that gets you a big ROI. Learn how Facebook can build your credibility in the market. Click play at the top of the page!

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MBA1178 Must Read- Traction: Get a Grip on Your Business by Gino Wickman Jan 14, 2019

Where is your small business going? More importantly, how is it getting there?

The author of this week’s Must-Read for entrepreneurs, Gino Wickman, has an answer. Traction: How to Get a Grip on Your Business is far more than its title lets on. It’s not just advice. It’s not just inspiration. It’s an instruction manual with detailed, specific steps any entrepreneur can take to get their business moving.

Whether you’re a solopreneur or helming a large team, this incredibly practical book can teach you how to structure your business and its processes for maximum effect. Even better, Wickman teaches a values-centered approach to business, one that ties your core beliefs and mission to your success.

Anyone starting or running their own business can learn something from Traction. Best of all, it’ll be something concrete. Click play at the top of the page!

Show Links

Traction: Get A Grip on Your Business by Gino Wickman

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MBA1177 How To Validate a Course Before You Create It + Free Ride Friday! Jan 11, 2019

Online courses are one of the most lucrative products you can sell on the Internet. With price tags in the thousands, selling your expertise to knowledge-hungry customers is a proven business model, one that’s worked well for many an entrepreneur.

But how do you know if there’s really an audience for what you’re teaching? Before you pour time and resources into an expensive product, how can you be sure people will want in? After all, there’s no shortage of how-to blogs, YouTube videos, books, and other resources to learn how to do something.

Today, we discuss how to test the waters, and get genuine proof of concept before moving forward.

We’ve got a step-by-step plan to find out if people will see your course as a wise investment. Follow these steps to find your niche, craft your course, and generate the kind of excitement that makes your fee pale in comparison to the value your course offers.

Before you launch your course, listen to this. Click play at the top of the page!

Show Links

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MBA1176 How To Add Value To Your Offer At No Cost Jan 10, 2019

Here’s a golden rule of business, one we can’t stop repeating: people buy a product when — according to their own internal math — its value exceeds its price.

That means the only way to move your product is to increase the only kind of value that really matters: perceived value. Adding features and investing in expensive updates is all well and good, but sub-par sales are more often caused by a failure to communicate.

Are you communicating effectively? Does your audience understand your product’s value?

Today, we discuss the difference between features and value, and how emphasizing the latter can drastically improve your sales. With examples from various industries, we explain how to sell the results your products bring (rather than the product itself) in order to raise the product’s value. Best of all, this approach doesn’t cost a dime. Click play at the top of the page!

Show Links

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MBA1175 Q&A Wednesday: Do I need to make my site https? If so, how? Jan 09, 2019

Is your business website secure?

As more and more business is done online, cyber security is beyond important. It’s Q&A Wednesday, and one listener wants to know if it’s possible to run a successful business with an “http” address, rather than a full on “https.”

That little letter makes all the difference, especially in the way potential customers view your business.

Before you start to worry, don’t. This episode isn’t overly technical, and it won’t go over the heads of even the most tech-unsavvy entrepreneurs. But it is crucial to understand the purpose of https URL’s, and what to do if your website doesn’t have one.

Visitors to your site need to be able to trust you with their most sensitive information. This goes beyond security, affecting your payment processing, your SEO and traffic, and ultimately, your sales. Fortunately, there are plenty of resources out there to secure your site and keep your business running smoothly. Find out how it all works — Click play at the top of the page!

Show Links

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MBA1174 Off Social Media for a Year: Lessons Learned Jan 08, 2019

Social media is like fire. It can be incredibly useful and beneficial, but once it gets out of control, it can consume everything.

That’s why Omar quit.

Our beloved host made a decision, over a year ago, to take an extended break from all things social media. No Twitter, no Facebook, no ‘gram, nothing. For about 15 months, Omar didn’t make a single update, comment, or even take a peek at the platforms that dominate so many lives. Today, we discuss what he learned.

On this episode, we unpack the pros and cons of being off social media, and the apprehensions Omar has about going back. The effects of a social-free life on business and personal relationships were surprising. Even more surprising was the addictive pull of social media, and the level of discipline required to break free, even temporarily.

Our outlook on social media has changed drastically. As an entrepreneur (and a human being), should you take a new approach? One way to find out — Click play at the top of the page!

Show Links

matthewkimberly.com

Time Doctor

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MBA1173 Guest Teacher: Chris Hogan- How to Become an Everyday Millionaire Jan 07, 2019

What does a millionaire look like?

A trust-fund baby? A hedge-fund bro? Nope. As it turns out, millionaires aren’t the exotic species we think they are. Overwhelmingly, they’re not born into privilege. And shockingly, they don’t tend to have high-powered jobs.

Often, millionaires are regular people.

So how does Average Joe hit 7 figures? That’s what this week’s special guest teacher is here to tell us. Chris Hogan is a best-selling author and podcast host who specializes in debunking the myths around wealth. He has a practical, realistic approach to crushing debt and making the wise investments that turn regular people into “everyday millionaires.”

Hear Hogan’s down-to-Earth approach, and see how significant wealth is more attainable — and less exotic — than you might think. Click play at the top of the page!

Show Links

chrishogan360.com

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MBA1172 How To Sell Your Online Business + Free Ride Friday! Jan 04, 2019

You built it. It succeeded. Now, it’s time to cash in.

Maybe you want to retire, or devote yourself to a whole new project. Whatever the reason, saying goodbye to your successful independent business is no easy decision. It’s important to end this chapter on the best terms, with an exit you can be proud of.

So what comes next?

You’ve got to find a buyer, one that’s willing to do right by your business. You’ve got to sell it for what it’s worth, getting a worthy return on your massive investment of time and sweat. You’ve got to leave knowing your baby is in good hands, and that you’ve gotten what you deserve for creating it.

Today, we discuss how to set your business up for sale. Whether you’re ready to put it on the market now, or just thinking of your long-term future, you can do things for your business that give it more curb appeal. We explain what buyers look for, and how to make the transition as logistically smooth as possible. Bid your business a fond farewell — Click play at the top of the page!

Show Links

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MBA1171 How To Pivot With Your Product Jan 03, 2019

A product launch doesn’t always go the way you want, or expect. Despite your best-laid plans and highest hopes, sometimes the market takes a look at what you’re offering and gives a resounding “meh.”

Now what?

In business — especially independent business — flexibility and adaptability are crucial survival skills. When your product doesn’t hit the mark, you need to change course quickly, smoothly, and effectively. Pivoting is an art and a skill, and every entrepreneur needs to know how it’s done.

Today, we discuss how you can move in a new direction while maintaining the core of your business and mission. With examples from all over the business world, we’ve seen how a good hard pivot can save a company, and bring its vision forward despite a major stumble. Remember, it’s not a failure if you recover and learn. Click play at the top of the page!

Show Links

The Smart Passive Income

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MBA1170 Q&A Wednesday: Should I build my own product or go deep into affiliate marketing? Jan 02, 2019

We’ve devoted many an episode to the ups and downs of affiliate marketing. Usually, we’re discussing the merits and drawbacks of affiliate marketing for those wondering whether they should get into it.

But today, we’ve got a question from a listener who’s already in the affiliate game, and wants to know one thing: whether it’s time to move on. Is affiliate marketing something you “graduate” from before launching your own product? If so, how do you know when it’s time?

Affiliate marketing is often sold as easy income — all you have to do is promote someone else’s product, and let the commissions roll in. Easy, right? But experience tells us that affiliate marketing is much more involved, and not nearly as passive as people think. So it’s no small decision to choose whether to invest more fully into it, or to debut your own product.

Today, we discuss how you can simultaneously affiliate market while promoting your own product. Whether it’s a transition to an affiliation-free life, or a balancing act to maintain indefinitely, you can affiliate market while growing your own brand. See how it’s done: Click play at the top of the page!

Show Links

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MBA1169 Goals: Should You Set Them? Jan 01, 2019

Happy New Year! It’s officially 2019, and we’re ready to hit the ground running with all new lesson to help you make this the best year ever for your business. Speaking of which, what are your goals for the year?

More importantly, do goals matter?

What’s the value of a goal? Is it just an arbitrary milestone, or does it have true motivational value? Many modern experts are abandoning the goal-driven approach, arguing instead that habits and intrinsic motivation do more for your success than trying to hit a given target.

Are we living in a post-goal business era?

We don’t think so. Rather than abandoning goals altogether, we think a new understanding of goals is in order. Tune in, and learn how to define your goals, and craft goals that have meaning beyond simple numbers. Learn how to establish goals that produce true growth, and how to meet them. Let’s get this year started! Click play at the top of the page!

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MBA1168 Must Read- Disney U by Doug Lipp Dec 31, 2018

Business doesn’t get any bigger than Disney. How did a patch of swampland in central Florida become one of the biggest revenue-generators in the history of American industry?

It all starts with the employees, and how they’re motivated.

This week’s Must-Read for entrepreneurs is Doug Lipp’s Disney U, a book that details the strategy behind the theme park’s success. Disney park employees — ahem, “cast members” — are trained and continually encouraged to keep the magic flowing.

Importantly, it’s not just about procedures. It’s about mindset.

Learn how company culture and values form the bedrock of any business’ success. See the inner workings of Disney employee training, and get a textbook example of how the team’s happiness is the best predictor of its productivity. Apply the Disney U strategy to your company, and see how much more fruitful your employees can be. Click play at the top of the page!

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MBA1167 Is It Too Late To Start a Blogging Business? + Free Ride Friday! Dec 28, 2018

It’s a question many would-be entrepreneurs are asking themselves: can you still make a living with a blog?

About 10 years ago, people started earning serious money just by blogging. Has the business model survived? Can you still earn enough to live the life you want? The short answer is yes, you can still blog your way to success. The blog is in the middle of a sort of rebirth, with a new generation of writers cashing in.

However, the rules have changed.

Gone are the days of easy keyword-stuffing and low competition. A crowded marketplace, sophisticated search engine algorithms, and a higher standard for writing have changed the game drastically. Even still, there are hugely profitable businesses centered around quality blogs.

Today, we discuss how to blog your way to profit. We explain how to find your subject niche, promote your blog, and stand out from the (very big) crowd by speaking directly to a well-defined audience. The business is different. The readers are different. But the profit is there, if you’re willing to learn where the revenue streams are. Click play at the top of the page!

Show Links

Nerd Fitness

This Book Will Teach You to Write Better by Neville Medhora

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MBA1166 Are You Selling Enough? Dec 27, 2018

Wish you were making sales? Well it may sound painfully obvious, but…you’re not selling enough.

That’s not to say you’re not trying to close. It’s to say you’re not “selling” in the ultimate sense — the 24/7, all-encompassing sense that goes way beyond trying to get a specific person to make a specific purchase. Everything you do — everything — has to be an act of salesmanship, even the things that don’t seem sales-related.

Are you persuading, all the time? Are you promoting your business’ core mission and ideas, with every word? Most new entrepreneurs aren’t selling enough, and it’s holding them back. Today, we discuss the (sometimes surprising) ways businesses sell, so you can learn how to make an argument for your product — all the time. Click play at the top of the page!

Show Links

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MBA1165 Q&A Wednesday: Love the show’s new cover art. Why did you change it? Dec 26, 2018

You can’t judge a podcast by its cover. But your visual branding needs to reflect what your business is offering.

It’s Q&A Wednesday, and one listener noticed something different about our little old business podcast. We updated our cover art, changing the visuals around our show and updating its “look” online. Why? What’s the point?

Today, we discuss why — and when — a a visual refresh is sometimes in order. We’ve had the same cover art since we started in 2014, and frankly, it’s just not as relevant anymore. The show has changed. We’ve changed. And the way we present ourselves has to change, too.

Don’t let your own look stagnate. Stay fresh, and show the market what you really look like. Click play at the top of the page!

Show Links

This Book Will Teach You to Write Better by Neville Medhora

Portrait Store

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MBA1164 3 Skills That Will Save You Money When Getting Started Dec 25, 2018

Getting ready to start a new business? If so, you probably know that every cent counts.

Having started quite a few businesses ourselves over the years, we’ve learned what skills and abilities can save you the most. If you learn them, you’ll not only have an edge over your competitors — you’ll have a lot more in the bank by this time next year.

Specifically, there are 3 skills every new entrepreneur needs. These are things that can cost quite a bit to hire out for, but require minimal investment to learn yourself. In your crucial first years, learning these skills can save you hundreds or thousands. They’ll also be the skills you fall back on in the future, even as your team grows.

Keep your business lean, and your skill set broad. Click play at the top of the page!

Show Links

The Boron Letters by Gary C. Halbert

Kopywriting Kourse

Canva

To Sell Is Human by Daniel Pink

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MBA1163 Must Read: To Sell Is Human by Daniel Pink Dec 24, 2018

No matter what your independent business is, you have to be a sales person.

E-commerce, SaaS, freelancing, artisan pretzel-making; whatever the business, you can’t escape the need for salesmanship. It is everything, even if you don’t consider yourself a “sales person” in the conventional sense. Articulating your idea and persuading others to buy in is the essence of business itself, big or small.

Fortunately, this week’s Must-Read for entrepreneurs can show you how.

To Sell Is Human rejects the stigma of salesmanship as scammy or used-car-dealer-y, instead explaining the inherent dignity and necessity of the art. It’s not just customers you sell to — it’s your network, your team, even your family and friends. If you can’t sell your vision, you simply can’t do business.

Learn how necessary selling is, even if you don’t have a sales team. Click play at the top of the page!

Show Links

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MBA1162 How To Find a Mentor + Free Ride Friday! Dec 21, 2018

No entrepreneur is truly independent. We all need guidance, support, and help. One of the most important relationships you can cultivate in business is a mentorship.

The most successful entrepreneurs, big and small, have always had at least one mentor. With less structure and precedent than the conventional job market, entrepreneurship is uniquely suited to the mentor-mentee dynamic. But where do you start? How do you find your business sensei?

It might be easier than you think

Your mentor doesn’t have to be an old legend, or even a well-established success. He or she just needs to be someone who knows more than you, and can help you a little further down the path. It may take some time, effort, and resources, but the investment you make in finding a mentor (or several) will be well worth it. Click play at the top of the page!

Show Links

HELP NOAH

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MBA1161 How to Deal With Not Reaching Your Goals Dec 20, 2018

You will fail.

If you’re an entrepreneur, you won’t always hit the mark. It’s part and parcel of independent business to establish a goal, strive for it, and come up short. As the year winds down and we evaluate our performance, we should take stock of how we’ve failed, and whether we let those failures drag us down or power us forward.

For new entrepreneurs, every missed goal can seem like a crisis. With so much riding on your business, it can be tough to get back in the saddle, emotionally. Today, we discuss how to maintain your enthusiasm no matter what happens. More importantly, we explain how to pull something positive from the experience of losing.

Whatever metric you’re chasing — sales, traffic, conversions, whatever — you can always turn a swing-and-a-miss into your next victory. Find out how: Click play at the top of the page!

Show Links

MBA1151: How to Use Squeeze Pages to Maximize Conversions

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MBA1160 Q&A Wednesday: What tools do you recommend to create Squeeze Pages? Dec 19, 2018

A page by any other name is just as sweet. Whether you call it a squeeze page or a landing page, conversions are the name of the game. A well-constructed squeeze page shouldn’t take too much time or effort — if you have the right tools.

Today, we tell one listener what those tools are, and where to find them.

It’s a follow up from last week’s episode on maximizing your conversion rates via squeeze page. In that episode, we explained how squeeze pages are the key to sales, and how you can make sure they’re working effectively. Now, we point you to the specific software you can use, tailored to your budget and technical expertise.

Find out what to look for in squeeze page software, how to use it, and why you might already have exactly what you need in your existing CMS. Click play at the top of the page!

Show Links

Thrivethemes

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MBA1159 Why I Wear My Own T-Shirts Dec 18, 2018

They say to dress for the job you want. But if you’re already an entrepreneur, you can dress for the job you created! Our host Omar almost always rocks a branded t-shirt featuring our software company, WebinarNinja.

The reasons for doing so, however, go way beyond the urge to sneak in some extra advertising.

Whether he’s speaking at a conference, on a webinar, or just hitting the gym, Omar’s gear is a reflection of who he is, and what he wants. Wearing the WebinarNinja logo doesn’t just remind others what he does — it helps him stay focused, motivated, and productive.

It all goes back to Omar’s conventional job as an educator, and how the transition from tie to tee was (and remains) symbolic of his hard-earned independence. Find out how much a shirt can mean, plus get our tips on how to create your own company-branded gear. Click play at the top of the page!

Show Links

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MBA1158 Must Read: Bad Blood by John Carreyrou Dec 17, 2018

What can we learn from failure? And not just any failure — total, massive, beyond-epic, multi-billion-dollar failure?

In this week’s Must-Read book for entrepreneurs, we find out.

Bad Blood by John Carreyrou is many things: an engrossing page-turner, an exemplary piece of investigative journalism, and a huge, devastating lesson in how not to launch a product. It’s the true story of Theranos, a startup with a one-time valuation of 9 billion-with-a-”b” dollars that ultimately crashed, burned, and left all involved reeling (and some facing prison time).

Theranos executives claimed that their technology could run hundreds of medical tests with a single drop of blood. The only problem? It didn’t work. At all. But the pressure to succeed and produce a return on some massive investments overcame any sense of responsible R&D —- or common business sense.

Find out what lessons we small business people can take from the missteps of the big boys. Click play at the top of the page!

Show Links

Bad Blood by John Carreyrou

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MBA1157 How To Create a Presentation Deck in 1 Hour + Free Ride Friday! Dec 14, 2018

Sometimes, you just have to bang it out.

Whether you’ve got a webinar, pitch, or demo, a quality slide deck is a must. Despite how daunting it can seem, putting one together doesn’t have to be a nightmare or a monumental task. It can be a simple, straightforward, one-hour process.

It can take less time than an episode of Game of Thrones to get ready for your next big moment — if you have the right system.

Today, we explain exactly how to outline and craft your presentation in record time. It’ll be professional, good-looking, and best of all, done. By prioritizing what matters most about the presentation — and learning how to stop fussing over details — you can bring the goods without breaking a sweat. Click play at the top of the page!

Show Links

UnSplash

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MBA1156 Do Sales Calls Work in Business Today? Dec 13, 2018

The sales call: is it a lost art? More importantly, should it be?

What’s the role of outbound marketing in an almost completely inbound world? Is there still value in reaching out personally for a conversation? Can the time you and your sales people spend on the phone actually return worthwhile revenue?

The short answer is yes.

We still use outbound calls to supplement our sales strategy, in incredibly important ways. WIth a well-thought-out system, you can set aside time for the calls that matter most. You can gain an edge in new-school entrepreneurship with a touch of old-school methods. Whether your business is on or off-line, a simple conversation can be powerful.

Find out when you should get on the horn. Click play at the top of the page!

Show Links

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MBA1155 Q&A Wednesday: I’m launching a web app. Do I also need to have a mobile app to go with it? Dec 12, 2018

Does every web application need a mobile version? If not, which ones do?

Most major software companies have a version of their product for every device under the sun. But for lean startups, you’ve gotta put your time and effort into what returns the best investment. Today, we discuss exactly how to figure out if you need a mobile app — and if so, how to proceed.

There are a few key questions you must ask to determine whether developing a mobile app is worth your time and money. In fact, it may be the case that you only need a mobile app, and you can forget about laptop, desktop, and tablet versions.

Tune in, and find out what those questions are. Ask them, and you’ll find a path forward for your software. Click play at the top of the page!

Show Links

The Effective Executive by Peter Drucker

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MBA1154 How to Handle a Request for a Raise Dec 11, 2018

It’s gonna happen. As your business grows and your team members ponder their futures, they’ll want to know how much you value them. Like, exactly how much.

Whether you employ freelancers, full-timers, or contractors, shelling out the dough to keep the right people on board is a must. Of course, you have your whole business budget to consider, so how can you offer just compensation while keeping your books balanced? How can you avoid expensive turnover and expensive over-compensation?

You need a plan.

Well in advance of any raise requests, you need to have an established playbook for considering them. If you’re caught off guard, you may make the wrong decision — either paying too much, or losing an employee who was totally worth it. Today, we offer our system for evaluating and responding raise requests in a way that works for all parties concerned.

Remember: the cost of losing someone great can exceed the cost of keeping them. Click play at the top of the page!

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MBA1153 Must Read: The Effective Executive by Peter Drucker Dec 10, 2018

Sometimes, you consult exciting new voices in business leadership. Sometimes, you consult the legends.

Peter Drucker basically invented business management, and is seen as one of the founders of corporate culture. His extensive studies and writings on effective business leadership are the foundational canon for budding executives — and entrepreneurs.

Today, we review his classic The Effective Executive.

This Must-Read teaches you the most important concepts in hiring, delegating, and generally managing. It explores how poor leaders waste time, and great leaders leverage it for maximum effect. The book’s subtitle says it all: The Definitive Guide to Getting the Right Things Done. Learn how to be the best leader you can be, in small business or big. Click play at the top of the page!

Show Links

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MBA1152 How to Save on Office Space as You Grow + Free Ride Friday! Dec 07, 2018

Your business is growing. Your team is growing. Your space needs to grow, also.

It’s FREE RIDE FRIDAY!!!, and we’re discussing how to scale your business in the one way entrepreneurs often forget to consider. Your office space has to be flexible enough to grow with your staff. Moving from space to space wastes money, time, and effort. So how can you set your space up for growth — without the growing pains?

With our simple tips, you can shave dollars, hours, and stress off of the growth process. From the simplest garage or kitchen table to a full-blown office, you can make a few key decisions now that will pay off later.

Plus, we discuss some unconventional options that can really free you up to grow without fear of bursting at the seams. Grow smart — Click play at the top of the page!

Show Links

WeWork

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MBA1151 When to Use Squeeze Pages to Maximize Conversions Dec 06, 2018

Call it a landing page, or call it a squeeze page. Either way, it’s the key to conversions.

These stripped-down, bare-bones pages have one purpose and one purpose only: to collect email addresses. One page can move visitors down the funnel at incredible rates, but only if it’s executed properly.

Today, we discuss exactly how to get it right.

There are times when an ill-placed squeeze page (or a poorly designed one) can do more harm than good. As online entrepreneurs, we’ve got to know when and where to place quality landing pages for maximum effect. Most importantly, we’ve got to design those pages well, with a goal-focused, streamline approach.

Gather those addresses, and move on those leads. Find out how a solid squeeze page can make all the difference — Click play at the top of the page!

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MBA1150 Q&A Wednesday: I can only go to two conferences next year. How do I choose? Dec 05, 2018

Conferences are a big investment of time and money. How do you know which ones are worth it?

It’s Q&A Wednesday, and one listener is in a bind: with only enough time and resources for two conferences, choosing the best is no easy task. Fortunately, we’ve been to many a conference, as speakers and attendees. We know what to look for, and what to avoid.

Most importantly, we know what makes a conf

erence worth the investment.

No matter what kind of business you run, or what industry you’re in, there are a few key common priorities to consider when choosing a conference. Truth be told, some conferences are way better than others, and knowing what you’re looking for is crucial. Find out what — and more importantly, who — you should be looking for. Click play at the top of the page!

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MBA1149 Lessons Learned When Launching a New Product Dec 04, 2018

As always, our experience is your guide. Recently, we undertook the difficult — but enlightening — task of launching an entire new product. What we learned was valuable to us, and will definitely be valuable to you.

We’ve got a new product, but this episode isn’t some thinly-disguised plug. It’s a genuine lesson on building and launching something new, and everything that process can teach you. Whether you’re launching your first product, or adding something new to your existing business, listen to this before you release the final version!

Give your product the best chance of selling big. In this episode, we discuss marketing and launching a new software service, and how to balance your current branding with the need to make new and different waves. We get into everything from pricing to beta testing, with detailed information on how to give your new baby the best chance of success. Click play at the top of the page!

Show Links

Anytime Webinar ROI Calculator

Anytime Webinar

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MBA1148 Must Read: Atomic Habits by James Clear Dec 03, 2018

We are our habits.

That’s the lesson author James Clear understands, and it’s the topic of this week’s Must-Read book for entrepreneurs. Atomic Habits is a valuable primer on forming the right habits, and ditching the bad ones. One habit at a time, you can improve your results in business and life.

By losing unproductive habits and establishing productive ones, you make the little differences that add up to big success. This is, hands down, the best of the “habits” books out there, based on years of research and careful study. It’s full of useful, valuable advice. And for all its detailed wisdom, it’s a relatively easy read.

Plus, the book includes lots of bonus tools and online extras. As self-improvement goes, this is serious bang for your buck. Find out why — Click play at the top of the page!

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James Clear

Atomic Habits

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MBA1147 5 Timeless Lessons from the Father of Advertising + Free Ride Friday! Nov 30, 2018

David Ogilvy invented modern advertising. What can you learn from him?

In a still text-driven online marketplace, effective copy writing is just as important now as it was in the 1960s. As the real-life Don Draper, Ogilvy used meticulous research to find out exactly what drove leads and sales. Everything he discovered about magazine and newspaper ads is directly applicable to websites and landing pages today.

Time Magazine called Ogilvy “the most sought-after wizard in advertising.” But what he accomplished wasn’t magic. It was research-based strategy, and you can master it for your own business.

Learn how a few words can make the difference between a flood of sales and a total flop. Learn how being clever isn’t as valuable as you might think it is, if it’s not customer-centered wit. See how in business, many things change, but some principles are eternal. Click play at the top of the page!

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Conversion Rate Optimization Case Study

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MBA1146 Should You Sell Your Products on Amazon? Nov 29, 2018

Amazon giveth, and Amazon taketh away.

The online retail behemoth is a double-edged sword, a massive marketplace that can give you huge exposure to millions of potential customers — but not without a price. Without a doubt, Amazon makes many things easy, like payment processing and shipping. But just as surely, Amazon takes its toll.

Is it worth it? Is what you surrender to Amazon more valuable than the sales you get in return?

Today, we discuss when Amazon can help, and when it can be the wrong choice. Certain kinds of businesses thrive under Amazon, while others are better off going it alone. Tune in, and see which category your business falls into. Decide whether tying yourself to the biggest name in e-commerce is a move you’ll look back on with satisfaction, or regret. Click play at the top of the page!

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MBA1145 Q&A Wednesday: How Do I Break Up With My Business Partner? Nov 28, 2018

Breaking up isn’t easy. But sometimes, it’s necessary.

A business partnership is like any other: a mutual investment of time, effort, and resources. When it ends, it can go very badly. But when both partners are forthright and genuinely committed to an amicable split, parting ways doesn’t have to be a traumatic experience.

It’s Q&A Wednesday, and we’ve got a listener who’s ready to pull the plug on a partnership. We discuss exactly how to make sure that all parties concerned get what they deserve, and how to transition from the current partnership to whatever’s next.

No matter the reason, there’s a right way to split, and several wrong ways. Learn why leaving a partnership amicably is an important investment, one that will follow you into the future no matter where entrepreneurship takes you. Learn how to do it right, and you’ll be glad you did. Click play at the top of the page!

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**MBA1144 Lessons Learned at The Flea Market** Nov 27, 2018
Ah, the flea market. The tables, the booths, the smells, the locals…the lessons.

These markets are a microcosm of the business world, a stripped-down space where the simple rules of supply and demand are on full display — along with a ton of valuable lessons entrepreneurs can use on and offline.

Our host Omar and $100MBA co-founder Nicole recently took a trip to the Kirribilli Market in Milsons Point, in Sydney, Australia. There, they saw dozens of small business people struggling to turn their hobby into a living. Some were doing better than others, and the reasons for their success (or failure) are applicable to every industry.

Hear the tips and tricks we saw on display, that you can apply to your own company. Whether you’ve got a stall at the market or a site on the web, what works on the street works on the Internet. Find out how — Click play at the top of the page!

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MBA1143 Guest Teacher: Iz El-Bahnasy- How to Optimize Your Conversion Rate Nov 26, 2018

If you can’t convert, you can’t sell. Turning website visitors into customers is an exact science, one with years of research behind it.

Today, an expert in conversion optimization strategy stops by to give us a thorough breakdown of exactly how to move visitors down the funnel and onto your customer list. Iz El-Bahnasy is the founder of Gather, a conversion app that’s leading the way in…well, leads!

El-Bahnasy understand the buyer’s journey from start to finish, and so can you.

Learn how to maximize your chances of success at every step in the journey, from the first visit to marketing qualification to sales qualification and beyond. Using data from Gather users, El-Bahnasy has honed his strategy to identify weak points in the funnel, and fix them to keep the leads flowing.

See how much better your conversion optimization can be. Click play at the top of the page!

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Gather

ROI Calculator

E-Commerce Website Optimization

Google Optimize for Split Testing

Hotjar Heat Map Software

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MBA1142 Saving Money When Paying in Different Currencies + Free Ride Friday! Nov 23, 2018

It’s a big world out there, and the Internet allows entrepreneurs to find the best, most affordable talent wherever it is. But with that freedom comes a unique, modern hassle: losing money as you do business across national borders.

Today, we discuss how exchange rates can cost you hundreds per month — and what you can do about it.

As a remote team with over 30 employees on 4 continents, we’re experienced navigators of the international currency scene. Over time, we’ve learned how to pay our people what they’ve earned, wherever they live, without bleeding cash ourselves.

Learn the tips and tricks you and your accountant can use to save money on payroll, whatever the currencies involved. Learn how payment processors like PayPal can cost you more than you realize, and what better alternatives exist. Find out how to minimize the number of transfers you make, and mitigate the losses those transfers cause. Click play at the top of the page!

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Easycourse

Transferwise

xe.com

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MBA1141 Should You Have Sponsors? Nov 22, 2018

Sponsors: are they worth the effort? Whether it’s a blog, YouTube channel, podcast, or live event, sponsorship can be your biggest source of revenue. It can also be a major pain in the tuchus.

Yes, sponsors pay you. But that money doesn’t come free, and what you give in exchange can have a dramatic impact on your relationship with your audience. Carefully balancing the needs of your sponsors, your audience, and your business is a delicate thing — and it’s crucial to get it right.

Today, we discuss the benefits and drawbacks of sponsorship. We help you choose the right sponsors for your brand and audience, and offer our insights on how and when to acquire sponsors that add value, not just cash. Learn how it’s done — Click play at the top of the page!

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MBA1140 Q&A Wednesday: What gear do you recommend for my webinars? Nov 21, 2018

We know webinars work. So what tools do you need to make them work better? It’s Q&A Wednesday, and we’re helping one listener choose the best gear for the job.

There are a million audio/visual gadgets out there, but we’re focusing on the must-haves, the bare essentials that have the greatest overall impact on the quality of your webinar. As longtime webinar hosts (and webinar software developers), we’ve learned a thing or two.

From mics to cameras, boom arms to lighting, we’ve got the most practical, least expensive ways to produce a professional webinar.

Plus, we’ve got tips on how to use these tools to give the best webinar possible. Learn what to use, where to get it, and how to make it all work. Toss the bells and whistles aside, and focus on what matters most to your ultimate goal: conversions. Click play at the top of the page!

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Audio Technica ATR2100

Logitech Webcams

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MBA1139 How to Get Out of a Bad Mood For The Sake of Your Business Nov 20, 2018

Having a bad day?

In entrepreneurship, that’s gonna happen. Fires will erupt, and putting them out is every independent business person’s burden. But if you let a rough patch sour your mood, the damage will be compounded by your own emotional imbalance. So how can you take the hits with calm, cool, and confidence?

Today, we discuss our specific methods for digging ourselves out of a funk. Your team needs you at your best, emotionally and mentally. Every second you spend in a bad mood hurts morale, productivity, and your bottom line.

In the end, a happy entrepreneur is a more successful one.

This episode is not a pep talk. It’s a practical, step-by-step guide to dusting yourself off, putting a smile on your face, and getting back in the saddle. Try our techniques, and see how quick you can make your emotional recovery time. Click play at the top of the page!

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MBA1138 Must Read: It Doesn’t Have To Be Crazy at Work by Jason Fried & David Heinemeier Hansson Nov 19, 2018

Excessive stress is not a requirement of entrepreneurship.

At least that’s what Jason Fried and David Heinemeier Hansson, authors of this week’s Must-Read book for entrepreneurs think. It Doesn’t Have to Be Crazy at Work is a radical treatise on the dangers — and utter uselessness — of running yourself and your team ragged. Their company, Basecamp, prides itself on a healthy approach to the work/life balance.

We found Fied and Hansson’s thoughts to be challenging, but we can’t deny their results. Basecamp is a phenomenal success, one that the cofounders claim was built without goal-obsessed, productivity-driven, hair-tearing work.

Could this approach work for your business?

Today, we review this incredible book, and analyze its unique philosophy. The war against anxiety has begun, and these successful entrepreneurs are ready to fight for a saner, happier workplace. Click play at the top of the page!

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It Doesn’t Have to Be Crazy at Work by Jason Fried and David Heinemeier Hansson

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MBA1137 4 Steps to Make Enough Passive Income For Your Personal Expenses + Free Ride Friday! Nov 16, 2018

You want to start a business, but you’re terrified.

You’re terrified that you could find yourself unable to fund your basic needs like housing, food, and Netflix (ok, maybe that last one’s not technically a “need,” but still). Entrepreneurship is risky, and takes time, and you have to make a living while your business grows. So what can you do to keep a roof over your head while you pursue your own success?

Enter the “passive” income.

Yes, passive income is real. No, it’s not a way to earn money for doing nothing. It’s a smart, savvy way to fund your day-to-day life while making moves the conventionally employed can’t make. It allows you to focus on your life, not your living. It gives you the freedom to choose entrepreneurship, without ending up in a hole.

Find out how you can use the passive income strategy (along with some extra work and a little sacrifice) to keep yourself stable, wherever business takes you. Click play at the top of the page!

Show Links

transistor.fm

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MBA1136 3 Steps to Make an Extra 20% in Sales This Month Nov 15, 2018

Need a revenue boost? Look no further.

Today, we discuss 3 steps you can take today that’ll jazz your numbers up and get you through a slow month. These immediately applicable, effective steps can give you just the edge you need to see moderate growth within a few weeks. Some are simple, some more involved, but all can do the trick.

From unique promotional strategies, to outside-the-box marketing tactics, to subtle systemic tweaks, these tips help you squeeze a few dollars more from your existing resources. Using just what you’ve got, you can get a little further, climb a little higher, and set yourself up to grow steadily.

We use these tricks ourselves when our businesses need a shot in the arm. Hear how it’s done — Click play at the top of the page!

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MBA1135 Q&A Wednesday: How Do I Stop Scammers From Abusing My Affiliate Program? Nov 14, 2018

Affiliate marketing can be a powerful, positive tool for growth. But like many business opportunities, it can also create the conditions for some seriously shady misbehavior.

Don’t let the scammers win!

Today, we discuss 5 simple strategies you can use to cut the devils off and protect your business. While most of your affiliates will be trustworthy fellow entrepreneurs with good intentions, there are always bad apples out there waiting to use stolen credit card info to boost their own commissions — and leave you holding the bag.

If you don’t protect yourself, the chargebacks from false purchases will throw your revenue cycle into chaos. Fortunately, it’s not too hard to set your affiliate program up in a way that prevents all that.

Our own scammer-unfriendly affiliate system took a few bad experiences to perfect, so let our experience be your security. Click play at the top of the page!

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MBA1134 3 Steps to Gain 10 Productive Hours This Week Nov 13, 2018

Time is more valuable than money — and we’ve only got so much. What would you be willing to trade for substantially more time, each and every week?

Today, we’ve got 3 steps you can take to drastically increase your time by drastically improving your productivity. These aren’t simple “hacks” or fluffy life lessons; they’re challenging acts of commitment that pay off big. These are things we do ourselves, and even though it’s not always easy, it’s always worth it.

Imagine what you can do with 10 extra hours per week: professional development, new projects, or just plain relaxing! It is possible to squeeze more and more precious time from even the busiest schedule, if you apply certain principles — and avoid some time-sucking bad habits.

Try these strategies for just one week, and see what a difference they can make! Click play at the top of the page!

Show Links

anytime webinar

5 Questions with Dan Schawbel

backlinko

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MBA1133 Guest Teacher: Dan Schawbel- How to Create Strong Relationships with Your Team Nov 12, 2018

Do you have employees, or do you have a team?

It’s one thing to be in charge, but having strong relationships with your team can have a serious positive impact on your business performance. The quality of your product, the efficiency of your systems, and your bottom line can all be better — if you’re willing to put some work into the relationships that drive the team’s success.

Today on the podcast, we’ve got a renowned expert in team management to help you do just that.

Dan Schawbel is the expert’s expert, a New York Times best-selling author lauded in Forbes, INC, and Business Insider as a powerful young leader. He’s here with proven ways to reduce employee turnover, get the team focused on your common mission, and create an atmosphere of loyalty and shared purpose.

These tips work for teams of all sizes, in any industry. Find out how to get everyone on the same page — Click play at the top of the page!

Show Links

Dan Schawbel

Back to Human by Dan Schawbel

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MBA1132 How Often Do You Need to Meet with Your Team? + Free Ride Friday! Nov 09, 2018

Meetings: is there anyone who actually likes them?

For most businesses, meetings are a must, at least occasionally. Very rare is the business in which the team never gets together, either virtually or in person. However, too many meetings are just as dangerous as too few. So what’s the right frequency for your business?

Today, we discuss how to determine exactly how often to meet. From the daily “Stand Up” to the monthly get-together, we’ve seen dozens of different approaches, with varying degrees of success. Balancing the need for communication with the need for efficiency can be a tricky proposition, one with serious impact on the morale and productivity of your team.

Our formula for creating your team’s meeting schedule can help you establish a fair, groan-free system for catching up together, and then getting back to work. With a little forethought, you can keep everyone on the same page, without taking away from your employees’ independence. Click play at the top of the page!

Show Links

Tribe of Mentors by Time Ferriss

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MBA1131 Paying Staff Hourly vs. Salary Nov 08, 2018

The age old question for entrepreneurs with growing teams: when does is stop being smart to pay by the hour? When is a salary the right move?

Depending on the employee, how you pay them can make all the difference in both their productivity and your return on investment. And while one option definitely (usually) costs more than the other, what you get back for that money is just as variable.

We had to learn this ourselves, with our own businesses depending on a remote team of dozens.

Our mixture of full-time employees, part-timers, and freelancers requires a careful balance of pay-affecting factors. With pros and cons to both approaches, weighing the cost of employee pay with the value of employee work can be tricky business — especially when the pay structure has a serious impact on the quality of their work.

Today, we discuss how to decide which way you’ll pay a given employee, how to set expectations, and how to ensure you’ll both get what you need from each other in a mutually beneficial arrangement. Click play at the top of the page!

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MBA1130 Q&A Wednesday: How do I create Facebook ad images without a designer? Nov 07, 2018

Facebook advertising works, but only if you do it right.

It’s Q&A Wednesday, and we’ve got a listener who’s ready to advertise, but not sure how to design ads that convert — and more importantly, don’t waste the advertising budget.

Fortunately, you don’t need to hire an expensive pro to design effective Facebook ads. There are several options, and lots of resources, for the DIY advertiser. With a little guidance and some helpful tools, you can create several Facebook-friendly images that work perfectly within the social site’s parameters.

Knowing Facebook’s rules and applying one of the 3 options we discuss today will pay off, with a patient approach to the platform that prioritizes efficiency. In relatively little time, at little cost, you can unleash ads that work, avoiding common pitfalls along the way.

Hear how it’s done. Click play at the top of the page!

Show Links

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MBA1129 How to Know if Entrepreneurship is Not For You Nov 06, 2018

A basic truth of business: this isn’t for everyone.

Entrepreneurship isn’t a better way of making a living, just a different one. And only certain kinds of people are suited for it. Having coached and mentored many an independent business person through the $100 MBA, we’ve seen what it takes to succeed — and why being honest with yourself is the first prerequisite.

Over time, we’ve noticed a collection of common traits, aversions that all but guarantee entrepreneurship will not work out for someone. There are certain things that only entrepreneurs enjoy, while most people will be stressed right back into conventional employment.

Yes, this is one of those “hard truth” episodes. But like all hard truths, it’s vital to hear.

There’s nothing wrong with not being an entrepreneur. Forcing yourself to be someone you’re not isn’t smart for anyone, in business or life. Tune in to this episode, and see if you’re really cut out for this wacky, but rewarding, world we live in. If not, do what’s right for you and yours, and express your potential in the way that suits you best.

One way to find out — Click play at the top of the page!

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MBA1128 Must Read: Tribe of Mentors by Tim Ferriss Nov 05, 2018

Tim Ferriss is at it again, with another book of Grade-A entrepreneurial wisdom. But this time, it’s not just from the man himself.

Tribe of Mentors is a fantastic collection of condensed wisdom from experts in various industries. Easy to read, digestible, and immediately applicable, these golden nuggets of business truth will serve you well. That’s why it’s this week’s Must-Read book for budding entrepreneurs.

One of the most daring and occasionally controversial business “gurus” of our time, Ferriss always swings for the fences. As a writer and blogger, he’s inspired millions to get to the next level, even by unconventional means. The original life hacker, Ferriss’ influence can’t be denied. Now, he offers a long, but very readable tome on what it takes to move up in life and business.

Hear why this book should be on your list. Click play at the top of the page!

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MBA1127 Should You Write a Book to Promote Your Brand? + Free Ride Friday! Nov 02, 2018

Will writing a book help your business?

It sounds like a no-brainer: figure out how to start writing a book, finish it, and your credibility will spike, leading to more traffic. Done right, a book can be one of the most powerful branding and marketing tools imaginable.

But done incorrectly, writing a book can be serious waste of time, money, and effort.

In order to produce a big ROI, your book has to have certain components. It has to be written — and marketed — in a way that’s efficient. Simply putting words to paper will not boost your business. In fact, it can hurt your business and brand.

You don’t have to be a stellar writer, but you do need a plan.

Today, we discuss what makes a book work as a marketing tool, and why some books fail to hit the mark. From content to publishing method to marketing, these tips will ensure that what you get out of your book is greater than what you put in. Click play at the top of the page!

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MBA 1037: Do You Need a Personal Website?

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MBA1126 My Favorite Business Tools in 2018 Nov 01, 2018

Entrepreneurs have to stay on top of the latest. Any tools that can make us more effective, more efficient, and better prepared to compete are a must.

In business, we all need an edge. 2018 has offered exactly that, with apps and programs that make a difference.

Today, we discuss 5 incredible tools that have had the greatest impact on our productivity. They’ve improved the quality of our work, while making work easier. They’ve become indispensable to us, saving us time, money, and headaches. Some are simple, some are complex — but all are powerful.

Check out these tools for yourself, and see what they can do for your competitive edge. You’ll be glad you did. Click play at the top of the page!

Show Links

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MBA1125 Q&A Wednesday: I heard you use a standing desk? What are the benefits? Oct 31, 2018

It’s time to take a stand! The health and productivity drawbacks of sitting all day at work are well-documented. As people in every business look for ways to work healthier and more effectively, the standing desk has become all the rage.

As entrepreneurs, we have the privilege of being able to design our own workspaces. Freed from the cubicle, more and more of us are choosing to work on our feet, and the benefits are undeniable — but it’s not all rainbows and unicorns. The standing desk, like all things, has its own drawbacks.

Today, we discuss the ups, the downs, and the adjustments you’ll have to make if you decide to get off your derriere. We’ve worked 8 hours a day at standing desks for over 4 years now, and we’ve experienced the physical and professional benefits. We’ve also experienced the unpleasant parts, and found ways to modify our setup.

Get more done, and improve your health. Click play at the top of the page!

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MBA1124 My Personal Website Results Oct 30, 2018

Considering building a personal website to boost your brand?

In addition to business and product-specific sites, sites devoted to your personal outlook and character can have a powerful marketing impact. They can help consolidate and leverage your most important asset — the audience you build — across multiple business ventures.

We decided to find out for ourselves what it takes to build an effective personal website. We launched omarzenhom.com to promote your favorite podcast host’s public speaking services and highlight his other business accomplishments.

Today, we take a look at we learned from this project.

Mostly, we learned a lot about the importance of deadlines, and how to build your website in the smartest, most efficient way — even if it means making some tough choices in the name of getting the job done. To get the most out of a personal website, you’ve got to learn an age-old business lesson: that “done” is better than “perfect.”

We discuss how to design, plan, and launch your personal website with a focus on what matters most to your business. Before you get started on your website, give this episode a listen. Click play at the top of the page!

Show Links

omarzenhom.com

It Doesn’t Have to Be Crazy at Work

Simvoly

Forging Legends

One Hour Launch Workshop

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MBA1123 Guest Teacher: Pete Vargas- Crafting a High-Converting Signature Talk Oct 29, 2018

One talk can do it all. It can propel your independent business, and keep it growing year after year. The right signature speech can be the foundation of your entire personal brand, boosting your credibility and growing your following.

Today, we’ve got a special guest teacher who specializes in crafting evergreen, reusable, home-run talks that get serious mileage. Pete Vargas knows what it takes to command the stage or screen with talks that are valuable and inspiring, and that convince audiences to take a closer look at you and your product.

Pete’s here to discuss the 4 specific components that can make a signature talk your most powerful marketing tool. Whether it’s for conferences, webinars, website videos, or anything else, the content you put into your talk can carry your message far and wide — and win converts along the way.

Learn how to create, deliver, and leverage an incredible talk. Click play at the top of the page!

Show Links

How to Create Presentations That Convert Any Audience

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MBA1122 5 Ways to Recharge for Under $100 + Free Ride Friday! Oct 26, 2018

Relax.

That’s not a suggestion. It’s not even advice. It’s a requirement for any entrepreneur who really wants to succeed. A burnt out, overworked, overtired person cannot meet their full potential, and is not fit to run a business. In order to make yourself fully capable, you have to factor in a little R&R.

Fortunately, getting the recharge you need doesn’t have to cost you much money, or your business much of your time.

Today, we discuss 5 ways to get quick, relatively cheap relief from the stresses of entrepreneurship. In fact, a single day of dedicated rest, focused solely on refreshing your love of life, is more effective than a week of working “vacation” where you spend your “off” days squinting at work messages on your smartphone.

For $100 or less, in less than 24 hours, you can do what you need to do to keep your head on straight. We can’t stress (see what I did there?) this enough: rest is just as important as work in order to be successful.

It’s not lazy. It’s not luxurious. It’s life, and you can live it with a healthy balance of work and play. Speaking of which, Click play at the top of the page!

Show Links

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MBA1121 Is Your Business Growing Too Slowly? Oct 25, 2018

Is your small business succeeding?

Growth can be a difficult thing to measure. Often, new entrepreneurs need help to determine whether they’re on the right track. What exactly constitutes the right speed of growth is hard to put your finger on, especially when things can change so drastically at the beginning.

Today, we discuss exactly how to decide what success means for your business, what exactly needs to grow, and how fast. Whether you’re measuring revenue, users, influence, or anything else, defining your benchmarks is the only way to track your progress. If you’re not growing, you’re dying — so you have to be able to “see” growth as it’s happening.

No matter the size or type of business, you can paint a picture of what adequate growth looks like. On this episode, we offer multiple ways to measure growth, so you can decide which matters most. By pinpointing the right data and metrics, you can see exactly where you are — and how to get where you’re going more quickly.

Learn how it’s done — Click play at the top of the page!

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MBA1120 Q&A Wednesday: Do you have any crucial advice you’d give to a fresh blogger? Oct 24, 2018

Just getting started blogging? There’s a ton to learn. There’s a ton we wish we’d learned before we started. Fortunately, we’ve learned it since, and today we share it with you!

It’s Q&A Wednesday, and one listener wants to know exactly what advice we’d give a rookie blogger. Without the right focus (and the right tips), the blog game can be tough, even counter-productive. But if you can find your voice, master your content production, and leverage your writing skillfully, your blog can be the best thing that ever happened to your business.

This advice is much more specific than “just keep blogging.” With instructions on everything from blog structure to page design and more, you can improve the quality and visibility of your blog. This is the information it took us years (and hundreds of posts) to acquire.

Make the best blog you can make. Get the most out of it. See how powerful a simple thing like the written word can be for your business. Click play at the top of the page!

Show Links

Risky Money

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MBA1119 5 Ways to Get More Leads at Conferences Oct 23, 2018

Conferences can be excellent opportunities to network, build partnerships, and yes, build your audience. Whether you’re a speaker or just an attendee, there’s no substitute for the face-to-face, in person connections you build at conferences.

But you have to make those connections correctly, and strategically.

Too many entrepreneurs don’t get the most out of the opportunities conferences create. Today, we discuss how to turn your fellow attendees into more than just friendly faces. With a few simple tricks, you can turn them into leads, and ultimately into customers.

You can harvest the crowd, turning a portion of the conference audience into your audience.

Conferences are unique and wonderful things, where you’re surrounded by people with whom you already share common interests. You can dip your basket into this flow of real-world, live human traffic, and translate it into digital traffic for your business.

Check out our 5 tips for getting the most out of conferences, and see what a difference they can make. Click play at the top of the page!

Show Links

Steal Like an Artist by Austin Kleon

King Sumo

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MBA1118 Must Read: Steal Like an Artist by Austin Kleon Oct 22, 2018

What’s the secret to creativity? How do great product designers, artists, and content marketers create original work that’s unlike anything consumers have seen before?

They don’t.

This week’s Must-Read book for the entrepreneur, Austin Kleon’s Steal Like an Artist, debunks the myth of originality and explains how all great creations are the products of the creator’s influences, not divine inspiration from within.

Creating and marketing art, products, and writings has less to do with “creating” and more to do with something else: reinterpreting.

So we’re clear, we’re not talking about plagiarism or copyright violations. We’re talking about using inspiration from others to build something of your own, something rooted in greatness but unique nonetheless. From fine art to clothing designs to great blogs, we’re all just taking the baton, not making the baton from scratch!

Nothing is created in a vacuum. If you can master your influences — and make sure your influences are of a high quality — you can make something truly (but not entirely) new. You can create something that will live up to the creators before you, while making your own name in the business world.

Find out how. Click play at the top of the page!

Show Links

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MBA1117 Long Term Facebook Marketing Strategies + Free Ride Friday! Oct 19, 2018

For new businesses, Facebook is a long game.

The power of social media marketing is often, frankly, overhyped. But that doesn’t mean there’s aren’t serious gains to be made with the right approach. In particular, Facebook’s ability to directly target users according to endlessly refinable characteristics is just too good to pass up — but it still requires strategy on your part.

Today, we discuss our long-term, slow-and-steady method for gradually getting a serious ROI on Facebook marketing. With a far-reaching outlook, you can harness the considerable power of Facebook to make your ad buys count in a big way. We’ll show you how to build and implement a Facebook strategy like the one we’ve been using for the last several years, to great effect.

Facebook can make a huge impact on your business, but only if you approach it with the correct timeframe in mind. Planning, patience, and commitment will bear the biggest fruit. See how we pull it off, plus learn about an incredible online resource that makes Facebook advertising much, much easier. Click play at the top of the page!

Show Links

MBA1026: How often do you need to upgrade your computer?

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MBA1116 How to Upgrade Your Computer for Less Oct 18, 2018

Computer running sluggish? You can’t let your tech slow down your business, but what if you can’t afford a brand spanking new piece of equipment?

Worry not, friends. You don’t have to drop a couple G’s on the latest hardware.

There are alternatives. You’ve got to have the tools you need to do business, even if your operating budget isn’t in “new MacBook” territory just yet. You can drastically improve your computer situation for just a few hundred dollars, or even less.

From tune-ups to accessories to trade-ins, there are cheaper, better ways to get the hardware you need.

Today we share the tricks that let you get the most computer for the least amount of money. Some of them, you may have heard of. Others, maybe not. To keep your startup lean, you need to find savings wherever you can, and these savings are substantial.

Reduce friction. Save time. Get more bang for your tech-buck. Click play at the top of the page!

Show Links

Clean My Mac

Clean My PC

Amazon Glacier

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MBA1115 Q&A Wednesday: I have too many ideas for my business. How do I implement them all? Oct 17, 2018

Entrepreneurs have active minds. Our brains are always coming up with new ways to innovate, grow, and evolve. Ideas, as they say, are a dime a dozen — but only if they’re not executed in the real world.

So how can you make sure you’re getting the most out of your ideas? How can you keep up with your own busy brain?

Today, we’re offering a solution. We’ve got a super-efficient, time-effective system for organizing all your random ideas, weeding out the duds, prioritizing the ones with the most potential, and implementing them.

This idea-management formula won’t just save you time, it’ll keep you from wasting (or forgetting) your best and brightest notions.

All it takes is a simple, convenient spreadsheet, and a little time each week. We’ve used this system for years, and it’s served us very, very well. Get through the most ideas in the least time. Turn your a-ha moments into actionable plans. Don’t leave your ideas sitting where they’ll do the least good: in your head. Do something with them! Click play at the top of the page!

Show Links

The Convenience Revolution pdf

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MBA1114 How to Prepare for The Holiday Season To Get More Sales Oct 16, 2018

The holidays aren’t exactly around the corner. But for businesses, it’s time to get ready for the season of giving, right now.

Today, we discuss why prepping for the holidays early is the best way to make the most of this annual opportunity. As November approaches on the Western calendar, you need to have your strategy in place. Consumers are primed and pumped to spend, and you don’t want to miss out.

There’s no better climate for sales than the next two months!

On this episode, we offer 5 specific things you can do now to reap the holiday spending from November ‘till New Year’s. With a little forethought, you can make your business the easiest choice for consumers in a gift-buying frenzy.

Take our advice — and our experience — to really make the holidays count. After a bad performance during the height of the retails season cost one of our businesses thousands in missed opportunities, we swore we’d never be unprepared again. Don’t make our mistake! Click play at the top of the page!

Show Links

MBA1113 Guest Teacher: Shep Hyken- How to Deliver a Customer Service Experience That Disrupts the Competition & Creates Fierce Loyalty Oct 15, 2018

Every entrepreneur has to ask themselves: how can my business stand out?

You need to find an edge, a place where you can do what other businesses can’t, or won’t. For so many industries, an entrepreneur can make a huge splash by offering better customer service. As today’s special guest teacher tells us, general satisfaction with service is at an all-time low.

Shep Hyken is a best-selling author and renowned customer service consultant. As he’s watched the expectations for quality customer service rise, he’s helped businesses keep up. By offering unparalleled customer service and going the extra mile — or two — you can outshine the competition where they’re weakest.

As we like to remind listeners, the ROI on customer service typically exceeds that of marketing and advertising. Reducing churn and keeping the customers you have is just about the smartest investment you can make, especially in a competitive market. But great service isn’t just about retention; by outperforming the competition in service, you can create deep, lasting loyalty.

In the long term, loyalty is worth its weight in gold.

Check out Shep’s lesson, and learn how you can bring the strongest customer service game in your niche. Plus, get a free helpful resource, courtesy of Shep himself. Click play at the top of the page!

Show Links

Hyken.com

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MBA1112 5 iPhone Launch Strategies to Apply to Your Business + Free Ride Friday! Oct 12, 2018

If you haven’t heard, Apple does a pretty decent job of selling iPhones. So what can we as entrepreneurs learn from the king of the tech sector?

Apple just launched the the iPhones XS, XS Max, and XR. This is something Apple does every year, and every year they use strategies worth taking note of. Today, we break down those strategies, and show you how you can use them to sell anything.

What most people don’t notice, or appreciate, is the careful planning and well-thought marketing logic behind each and every iPhone launch. But of course, entrepreneurs aren’t most people. So we’re going to get deep into the how’s and why’s of what Apple does, so we can emulate that success on a smaller scale.

Apple controls the vast — vast — majority of the global smartphone market. How are they doing this? How are they convincing so many people to buy (very expensive) products? Learn how to build the hype like Apple. Learn how to ride the buzz to record sales. Take a note from the best, and see how far you can go.

Plus, it’s FREE RIDE FRIDAY!!! Click play at the top of the page!

Show Links

Becoming Warren Buffett

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MBA1111 4 Movies That Will Make You Re-Think Your Business Oct 11, 2018

Movies offer some of the best lessons in life and business. No, we’re not talking about Wall Street (though that’s a really good one, too). We’re talking about movies that aren’t the biggest blockbusters, but that have some of the deepest insights into the true nature of entrepreneurship.

We’re talking about movies that can genuinely make you a better entrepreneur.

These 4 movies are the top of our list, the films that have so much to say about business itself that they’re as vital as any of the “Must-Read” books we regularly feature on this podcast. Some are well-known, some not so much. But all can make you reevaluate how you run your own company, big or small.

Who says professional development is all about reading books and listening to your favorite podcast? The struggles, successes, ups, and downs of the entrepreneurs featured in these films reflect the same things we all face in struggling to make our dreams reality. Check out our list, pop the corn, and get ready — Click play at the top of the page!

Show Links

The Founder

Gold

Bad 25

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MBA1110 Q&A Wednesday: How do I write employee contracts? Oct 10, 2018

As your team grows, it’s important to set the terms of employment. Otherwise, you and your business can be left vulnerable, legally speaking.

Crafting solid employee contracts doesn’t require a law degree (though you should have someone with a law degree look your contracts over). It does, however, require some knowledge and resources. Today, we discuss how to put your own employee contracts together, with minimal consultation from lawyers — saving you expensive legal fees.

We describe how to come up with your own templates for contracts, including how to use a fantastic, reliable online resource designed just for small business owners. We talk about what to include, how to format your contracts, and how to involve legal counsel without breaking the bank.

Employee contracts are a necessity, a long-term protection for your business that allows you to grow your team while heading off potential problems down the road. We struggled mightily with this when our first team grew, so learn from our experience! Apply this advice to your own growing team, and you’ll be glad you did. Click play at the top of the page!

Show Links

lawtrades

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MBA1109 Why Most Entrepreneurs Quit Oct 09, 2018

Before you throw in the towel, listen to this.

Actually, listen to this immediately, whether you’re just getting started, or you’re established in your independent business. Because most entrepreneurs quit, and most of those who quit aren’t defeated — they just think they are. The simple truth we discuss in this episode saved our business, and it can save yours too.

There’s a very common reason the majority of entrepreneurs lose heart and walk away from their business. If you know what it is, you can overcome it.

Let this lesson be your wake-up call. There’s something out there that gets in almost everyone’s way, but not everyone needs to be stopped by it. By identifying the problem, understanding its true nature, and seeing a way around it, you can go farther than the rest of the pack.

You can make it. Find out how. Click play at the top of the page!

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MBA1108 Must Read: Open by Andre Agassi Oct 08, 2018

A business person needs to be a champion. Perseverance, heart, and the will to dig deep for the best in yourself are the basic qualifications for entrepreneurship. Nowhere can we find better lessons for all that than in the memoirs of literal champions like Andre Agassi.

Let us put this out there: this is the best autobiography we’ve ever featured on this podcast, full stop. Open isn’t about business per se, but it is about finding what it takes to overcome your own shortcomings, discover your motivation, and allow your daily life to be driven by deep-seated purpose.

Plus, it’s a hell of a lesson in personal branding.

So how did a book about tennis rank so consistently high on best-seller lists, and make it to the top of our Must-Read list for entrepreneurs? It’s simple: this book is about how mentality can overcome anything, from childhood trauma to destructive perfectionism to an opponent with a mean forehand.

The book is about defining winning for yourself — something every entrepreneur needs to do in order to be truly successful.

It’s fascinating, it’s moving, but most importantly for us, Open shows us what it takes to reach your full potential, whatever your calling. As books go, this one will serve an entrepreneur just as well as it would a budding tennis star. Find out why — Click play at the top of the page!

Show Links

Open by Andre Agassi

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MBA1107 How to Prepare for Growth + Free Ride Friday! Oct 05, 2018

You’re about to blow up. Are you ready?

When big things are on the horizon, you have to prepare your business. “Catastrophic success” is real and dangerous, and businesses that aren’t prepared to handle a sudden spike in recognition and sales can founder. If you know your business is about to raise its profile, it’s time to gear up for the next level.

Today, we discuss how to get ready for when the attention — and the customers — start pouring in. We’ve got 5 specific bases you need to cover, so that sudden success doesn’t turn into suddenly losing your footing. You’ve got to make the most of those rare, golden opportunities to parlay big moments into long-term profit, so don’t miss your chance!

If you’re not ready, your business infrastructure can be overwhelmed. Your website can crash. Your payment processor can trigger alarms. Your inventory can be exhausted. Your ability to keep up when the good times start rolling is crucial to your survival.

Worry not, entrepreneurs. Sudden success is a good problem to have, and we’re here to help you navigate it. Click play at the top of the page!

Show Links

Elastic Beanstalk

Braintree

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MBA1106 5 Ways to Save Money To Start A Business Oct 04, 2018

What’s stopping you from starting your own business? If you said money, you’re not alone.

In fact, a lack of startup cash is among the primary reasons people never get their big idea off the ground. So how can you break free from a lack of capital, without resorting to loans or investors? How can you put together the scratch all on your own?

We know how. We’ve done it.

Today, we help you create your business-starting action plan. Our host Omar started his own first business one dollar at a time, while maintaining a conventional job. He learned from experience how to save up money and that create demonstrable progress towards the day you can actually pull the trigger.

Some of these methods are easier than others. All require sacrifice. But all get the job done. See which of Omar’s 5 methods can work for you. Click play at the top of the page!

Show Links

Dave Ramsey

Wet Fly Swing Podcast

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MBA1105 Q&A Wednesday: How do I validate an idea for a niche subscription box business? Oct 03, 2018

The subscription box: it’s all the rage, as enthusiasts of all kinds sign up to get a fresh collection of hobby-specific goodies each month. But how specific can you get? How niche is too niche to sustain a profitable box-driven business?

It’s Q&A Wednesday, and we’ve got a listener with a very targeted, extremely niche idea for a subscription box service. And while we always recommend finding very, very specific problems to solve, you still have to make sure there’s a big enough market to keep your company profitable.

So how can you find out?

Today, we discuss exactly how to test the waters, and gather the intel you need to determine whether your big idea has a big (enough) audience. We take our listener through some business recon, and explain step-by-step how to do the low-cost market research necessary to reach an answer.

Niching down minimizes risk, but you can’t go in blind. Find out how small the target can really be — Click play at the top of the page!

Show Links

Wet Fly Swing

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MBA1104 How to Quickly Create Tutorials for Your Product Oct 02, 2018

When it comes to keeping customers, onboarding is everything.

Getting your customers immediately engaged with your product is key to reducing churn and getting a return on all your marketing and advertising investment. It’s also key to creating evangelists for your brand, as new customers become repeat customers and convince others to join them.

You don’t just need buyers — you need users. And you can’t have users without tutorials.

Today, we’ll show you how to quickly, efficiently create bare-bones, minimum viable tutorials that get the job done. No fancy effects, no bells or whistles — just fast, effective resources that’ll get your customers using your product and reaping the benefits. These tutorials are built for speed, without sacrificing efficacy.

With our tips, you can put your entire library of tutorials together in a day or two (or less!). These tutorials don’t require new website pages or a massive budget to create. They just require a (very) little time, a little know-how, and some of the helpful resources we use ourselves.

Get your tutorials done, and get your customers on board — quickly! Click play at the top of the page!

Show Links

ZenDesk

WebinarNinja Help

CloudApp

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MBA1103 Guest Teacher: Kate Erickson- How podcasting can help grow your business Oct 01, 2018

You know that podcasting is a powerful marketing tool. You know it can build brand awareness and accelerate the growth of your business. You know it works.

You’re just not sure how, exactly.

Well, we’ve got the special guest teacher for you. Kate Erickson is an authority on podcasting, having helped turn the EOFire (that’s Entrepreneurs On Fire) podcast into a multi-million dollar revenue generator. She’s also one of the brains behind Podcaster’s Paradise, the next-level podcast training program.

Kate’s here to show us 5 ways you can grow your business through podcasting. With these 5 totally actionable, totally achievable tips, you can stop dreaming and start ‘casting. But instead of simply talking into the mic, you can structure and promote your podcast in a way that’s specifically geared towards business growth.

Create something that will draw listeners. Turn those listeners into customers. Learn how to get your message out over the digital airwaves — and get access to a fee resource, courtesy of Kate. Click play at the top of the page!

Show Links

To get started with an incredible free podcast course, head to freepodcastcourse.com

John Lee Dumas Free Podcast Course

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MBA1102 Do Giveaways Work? + Free Ride Friday! Sep 28, 2018

Everyone loves a freebie. But if you do a promotional giveaway, are you getting anything in return?

Contests, random drawings, and other giveaways are definitely fun, and they definitely generate some buzz. But if you’re not careful about how you implement your giveaway, you can end up simply…giving stuff away!

You’re a business person, not Santa. You want a return on investment.

So how can you make sure it’s worth it? Today, we discuss how to conduct giveaways designed to convert, not just build hype. We describe the kinds of giveaways that actually help grow your business, as well as the kinds that simply cost you money for no good reason. We teach you how to run your giveaway efficiently, so that it generates more than the prizes cost.

Remember, you want your audience to be interested in your business and product, not just the prize. What you offer as a prize is far less important than who you offer it to. You’ve got to make sure that your giveaways are targeted, not just generous.

Find out how to maximize the positive impact of a giveaway campaign. When done, right, it’s a fantastic business-booster. Click play at the top of the page!

Show Links

Mickey’s Typing Adventure

King Sumo

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MBA1101 One Thing That Will 3X Your Work Productivity Sep 27, 2018

Get. More. Done.

Every independent business person wants to be more productive. The more we get done, the faster our business grows — and the more time we have to enjoy the lives we build for ourselves. We’ve discussed a zillion productivity hacks on this podcast, from scheduling to single-tasking and more.

Today, we’ve got a trick from way out in left field. You probably haven’t thought of it. But when you hear it, you’ll see how much sense it makes.

This single strategy can triple — yes, triple — your output. It takes a little time to implement, but the results are way, way worth it. It involves something we all do every single day, and how to do it far more efficiently. Once we tried it, our productivity skyrocketed. And all because we took the time to perfect the art of…

Well, you’ll have to tune in and find out.

We’ll discuss what this strategy is, how to implement it, and offer a list of resources you can use to make it happen. What are you waiting for? How can you stand the suspense? Click play at the top of the page!

Show Links

Text Expander

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MBA1100 Q&A Wednesday: How do I know I can trust my customer support team with my company’s financials? Sep 26, 2018

It’s a question every growing business has to face once they scale: can I trust new team members with sensitive information?

It’s Q&A Wednesday, and one listener is in exactly that pickle. Support staff in particular need to have access to banking details and other info you’d like to keep in-house. Is it a security risk? Are there ways to keep your information safe while still serving your customers efficiently?

We’ve got good news.

If your support system is set up right, the chances of staff doing something nefarious with your financials is extremely low. More to the point, it’s way easier to rectify (extremely rare) breaches of trust committed by support staff than it is to make up for poor customer service. You simply can’t afford to handicap support staff out of irrational fear.

To put it another way: support and service have to come first — but there are perfectly safe ways to manage both priorities.

There are scads of tools you can use to limit your staff’s access to company financials in a way that still allows them to do their job. We’ve got tons of “need to know” software that empowers your team to help your customers without giving them (all) the keys to the kingdom. Learn how to manage access without handcuffing support. Click play at the top of the page!

Show Links

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MBA1099 How Many Pricing Options Should You Have For Your Product? Sep 25, 2018

Does one price fit all? Or should you offer different strokes for different folks? If so, how many different pricing tiers make sense for your business?

That’s the question we’re pondering today, as we discuss the number of price options you should present to your potential customers. It’s a frequently asked question, one whose answer depends on several factors. Your pricing structure has to communicate the real value of your product, while also empowering the customer to make their own choices.

Today, we discuss exactly how to nail down those numbers.

We help you figure out how to determine — and even more importantly, present — pricing options that will work for and entice your customers. We offer tips on how to reveal these options for maximum effect, using the psychology of comparative pricing to create a sense of value.

With this information, you can figure out what pricing options are most likely to attract, convert, close, and delight your audience. Click play at the top of the page!

Show Links

BareMetrics

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MBA1098 Must Read: Crushing It by Gary Vaynerchuk Sep 24, 2018

Ready to take on social media marketing?

Gary Vaynerchuk is a teacher, leader, best-selling author, and an omnipresence on social media. The man is everywhere in the online entrepreneurial space. His book Crush It was an instant classic, and an inspiration to countless independent business people.

Now, he’s back with a sequel, and it’s this week’s Must-Read: Crushing It.

We love this book for several reasons, but mostly because it challenged our viewpoints. Anyone who listens to this podcast knows we don’t buy the hype when it comes to social media, taking a restrained approach to Facebook, Twitter, and the rest. But Crushing It forced us to reconsider our approach, and ultimately have a little more respect for the power of the medium.

We learned some things from Crushing It, and so can you.

Today, we discuss this book’s lessons on the usefulness of social media, how to choose the right platform for your business, and Vaynerchuk’s 7 principles of producing great content. Crushing It is the ultimate guide to personal branding, from a highly successful consultant, speaker, and thought leader. Hear what you can learn — Click play at the top of the page!

Show Links

Crushing It by Gary Vaynerchuk

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MBA1097 How Much To Spend on Building Your Website + Free Ride Friday! Sep 21, 2018

Every (every) business needs a website. It doesn’t have to be overly complicated, but it has to work. What it costs will vary depending on your needs, but what’s the bare minimum?

You could argue that no investment is too great for your online storefront. But realistically, we want to get the biggest impact for the smallest price tag. Today, we discuss what you can expect to spend, and how to find the help you need for the best price.

Whether you’re running an e-commerce site, a SaaS, or anything else, the good news is that website development is more affordable than ever. But whatever you spend, you have to make sure your website accomplishes certain goals, attracting and converting visitors effectively.

Consider this episode your primer on building the right site for the right price. Today, we offer all the resources for website design on any budget, from domain name to design.

We’ve got tons of options, so keep your notepad handy! Click play at the top of the page!

Show Links

Justin Jackson on words

$100 MBA Resource Page

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MBA1096 How to Manage All Your Passwords Securely Sep 20, 2018

Forgot username or password?

We’ve all clicked it. We’ve all needed it. We’ve all lost track of the dozens of passwords that pile up when you’re running a business and have multiple accounts for chat, banking, CMS, email, and more. So how can we eliminate the hassle without compromising our security? How can we keep our security effective while making it less of a pain?

We’ve got you covered.

You can’t compromise on security. What’s behind your passwords is more valuable than what’s behind the door of your home, in most cases. However, there are safe, efficient ways to minimize the amount of time you spend trying to log in. After consulting with various cybersecurity experts (including a personal friend in federal law enforcement), we’ve come up with a system.

It requires a little software, a little creativity, and a little diligence, but it leaves your company protected with far less hassle. Find out how it’s done — Click play at the top of the page!

Show Links

LastPass

Password Generator

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MBA1095 Q&A Wednesday: Can I create a software company with no technical knowledge? Sep 19, 2018

Got an idea for an app? Dying to create software that will change how everyone does…something? Are you bursting with ideas, but totally lacking the technical knowledge to actually develop the tech yourself?

You’re not the only one.

It’s Q&A Wednesday, and one listener’s got a frequently asked question: can a non-tech person start a software company? Can an entrepreneur with zero coding or development skills find and hire the people necessary to carry out the vision?

Spoiler alert: sort of, but not really.

Our host and co-founder Omar wasn’t a tech expert by trade, but that didn’t stop him from moving forward with projects like our webinar software company, WebinarNinja. However, he made the time and found the resources to get an education in tech — because otherwise, he’d have been flying blind.

Today, we discuss what level of knowledge you need to attain in order to competently run a software company. We also offer resources for getting the training you need, so you can proceed with confidence and (just enough) know-how. Click play at the top of the page!

Show Links

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MBA1094 Why Exercise Is a Must For an Entrepreneur Sep 18, 2018

A healthy entrepreneur is a successful entrepreneur.

Conversely, an entrepreneur who’s out of shape is physically, mentally, and emotionally less equipped to handle the challenges of running a business. We’re not the first (or the only) ones to say it, but far too people take it seriously. Health is a requirement, if you want to reach your true potential as a business leader.

It’s not self-centered, and it’s not vain. Finding the time and effort to keep yourself in shape is an investment in your business. All entrepreneurs are pressed for time, and all of us have fairly packed schedules. But prioritizing health and fitness is a shrewd, smart, effective business decision.

Today, we discuss how you can get the exercise you need, why you should, and how to make the time. We describe the positive impact a commitment to exercise has had on our business, and why we would never trade our gym time for more office time. Click play at the top of the page!

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MBA1093 Guest Teacher: Michael Koral – The Right Sales Funnel For Any Small Business Sep 17, 2018

It’s time to toss the funnel.

Yes, that funnel; the marketing and sales funnel that’s been the gospel of online business strategists for just a little too long. While the premise of attracting an audience, converting that audience into leads, and turning those leads into customers is still valid, the one-size-fits-all approach needs a little refining.

Let’s build a new funnel.

Actually, let’s build several. Every business should create a unique path — or set of paths — from awareness of your business to the final purchase. It should be less of a funnel, and more of a “Choose Your Own Adventure” book (remember those?). Today, special guest Michael Koral stops by to explain the new way to move consumers towards the goal line.

Koral is the head of customer acquisition at Needls, and he’s here with a whole new way to attract, convert, and close. Not only does he explain his more effective funneling strategy, he also recommends specific software tools you can use to implement and track your marketing and sales efforts.

Upgrade your lead capture and closing approach. Click play at the top of the page!

Show Links

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MBA1092 How to Set Your Rates as a Service-Based Business + Ride Friday! Sep 14, 2018

What should you be charging?

It’s a question every freelancer and service-based business owner has to answer. Setting the right rates is crucial to the ROI and long-term sustainability of your business. Whether you’re a photographer, developer, writer, or any other service provider, your time has to be worth enough to keep the business growing.

Otherwise, you’re running in place.

Today, we discuss 3 different ways to set your rates, and how to determine exactly what those rates should be relative to your needs and expenses. We give you the formulas you need to find the right number — the number that will give you the time and money you need to provide the service and grow the business.

For service businesses, time really is money. Find out how much you’re worth, and how often to revisit your rates moving forward. By the hour or by the job, you can’t sell yourself short. Click play at the top of the page!

Show Links

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MBA1091 How to Have More Fun While Running a Business Sep 13, 2018

We all know entrepreneurship is hard work. But if it’s not fun, what’s the point?

In order for your business to be successful, it has to be enjoyable. That’s not some feel-good naivete — it’s a cold, hard fact of business. If it sucks, it isn’t sustainable. You have to take some pleasure in your business, or your motivation will fail. You have to look forward to what you’re doing, because the business depends entirely on your doing it.

Today, we discuss how to create a more fun experience, by actively encouraging good times and inviting positive vibes into your company. We’ve got 7 specific ways you can make fun happen for you and your team, so the work becomes brighter, better, and less of a friggin’ drag.

It won’t eliminate stress, and it won’t make work easier, but it will make running your business more rewarding, more enjoyable, and more likely to succeed. As entrepreneurs, we have to choose fun, not just hope for it. Click play at the top of the page!

Show Links

Dribble

Meetup.com

EventBrite

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MBA1090 Q&A Wednesday: How do I make my employees stay committed to my team? Sep 12, 2018

Even for entrepreneurs, business is a team sport. So how can you keep your best players loyal to the squad?

How do you inspire commitment over months and years? How do you create motivation beyond your employees’ paychecks, so they want to give their best? How do you keep them around?

Employee loyalty can be one of your greatest assets. Frequent turnover of your staff wastes time, money, and resources as you scramble to hire and train. Every cent you spend on your employees is more than just the price of their work — it’s an investment in their future with you. Don’t lose that investment. Instead, do what it takes to see returns.

Today, we discuss how to keep your employees on the team. It has less to do with money, and more to do with creating an environment in which team members feel valued, respected, and integral to the success of the company. Learn how to create allies, not just employees. Click play at the top of the page!

Show Links

Warren Buffett Letters to Shareholders

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MBA1089 My 4 Personal Hacks for Daily Inspiration Sep 11, 2018

Sometimes, you just don’t feel like it.

We’ve all glared at the alarm clock with that death stare. We’ve all laid in bed for far too long, dreading the work ahead. We’ve all wasted time because of a lack of motivation. We’ve all been tired, depressed, unenthused. We’ve all been there.

But there’s a cure.

Today, we offer 4 techniques to get inspired, get motivated, and get the heck out of bed. As entrepreneurs, we have to keep running our businesses — even when we don’t want to. So we all need a little push from time to time, a bit of inspiration to stay on top of our game. These 4 motivational hacks are easy to implement (even from bed), and they work.

Our host Omar would know. He uses these exact techniques whenever he’s feeling less-than-ready-to-rumble. It happens. But after hearing these techniques, you’ll be ready for whatever’s next. Click play at the top of the page!

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MBA1088 Must Read: Thinking, Fast and Slow by Daniel Kahneman Sep 10, 2018

Wondering how to get more customers? How to appeal to the people to whom you’re trying to sell?

Start by learning how their brains work.

Daniel Kahneman is a psychologist who’s studied the science of human decision-making for decades. His book Thinking, Fast and Slow is a practical investigation of the brain’s thought process, specifically how it arrives at decisions like making a purchase. Today, we discuss how you can put this knowledge to work for your business.

By understanding the buyer’s mind, you can become a better seller. You can give yourself an edge that no amount of marketing or advertising can produce. On this episode of the podcast, we offer a variety of actual techniques you can use, tactics that work when persuading consumers.

Learn how to lead the consumer to the sale. Learn how to help your audience make the decision that benefits them (and you). Click play at the top of the page!

Show Links

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MBA1087 How to Make the Most of a Slow Month in Sales + Free Ride Friday! Sep 07, 2018

Every business has its slow season. But just because you’re not swamped with sales, it doesn’t mean you can’t sustain your revenue and continue to grow your business!

It’s possible to maintain both your revenue and your momentum through the slow periods, with a little bit of strategy. Even with fewer customers on a month-to-month basis, you can still meet quarterly and annual goals. Even better, you can use the downtime to make smart investments in your business that will pay off when sales pick up again.

Today, we discuss how to use your time wisely when sales are below average. We discuss several ways you can rev up your professional and business development when other areas of the business are slow. We show you how to come out of a weak sales period rejuvenated, better prepared, and ready to make the busy season busier than ever.

Hear how it’s done. Click play at the top of the page!

Show Links

MBA437: Should You Offer an Affiliate Program?

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MBA1086 The Best Investments You Can Make in Your Business Sep 06, 2018

You’re making sales. You’ve got solid revenue. Now, it’s time to reinvest in your business. But what’s the best way to do so? Where can you spend your money so that it will have the greatest impact?

Today, we discuss the best ways to invest in your company’s growth. We share the 3 best uses of your reinvestment budget, however big or small. These 3 investments have tangible, undeniable benefits, the kind that contribute the most to your overall success. They’ll make your business stronger, more agile, and better prepared to face new challenges.

No matter the size of your revenue stream, a portion of it should always be reinvested in the future of your business. By spending your revenue wisely, you can multiply your company’s growth beyond the effects of simple profit.

Find out how to do it right — Click play at the top of the page!

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MBA1085 Q&A Wednesday: Should I invest in a $10,000 business coaching program? Sep 05, 2018

With so many professional development opportunities available to entrepreneurs, it can be tempting to overspend on courses and coaching programs. So how do you know what’s worth your time and money? Especially when the price tag is big (like, four figures big), how can you be sure it won’t mean money down the drain?

It’s Q&A Wednesday, and one listener is considering dropping 10 hard-earned G’s on a coaching program. Naturally, it’s a nerve-wracking decision.

Today, we discuss what to look for — and what questions to ask — when deciding on an expensive coaching program. By inquiring about certain key aspects of the program, you can make sure that the ROI is what it should be. By evaluating both the program itself and the coach, you can accurately assess the end result — and weigh that result against the cost.

Learn how to protect your revenue from scammy programs. Navigate high-pressure sales pitches and do the research necessary to spend your money wisely. Some of these expensive programs are well worth the money. We’ll show you how to decide which. Click play at the top of the page!

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MBA1084 Why You Need to Become a Better Teacher Sep 04, 2018

In modern business, teaching is everything.

Marketing, sales, and team management are all about your ability to educate both consumers and employees. Savvy digital-era customers don’t want a sales pitch, they want to be empowered. They want to know how and why products work, not just that they work. They don’t want to be told; they want to be shown.

By infusing your business leadership with education, you can go beyond simple advertising and offer value beyond standard marketing. As a longtime educator, our host Omar knows the impact of an educational approach. Today, he discusses how to become the best teacher you can be — and therefore, the best business person.

Take Omar’s tips from the classroom to the marketplace. You’ll be glad you did. Click play at the top of the page!

Show Links

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MBA1083 Guest Teacher: Jakob Heuser- Learning & Development on a Shoestring Budget Sep 03, 2018

Your business is only as good as your team. So how can you keep your team at the top of their game?

Jakob Heuser is an engineer and instructor who’s built successful teams at companies like LinkedIn and Pinterest. HIs human-centered approach to professional development starts with the learner and makes instruction more relevant and efficient. Today, he’s here to share 3 strategies any business owner can use to educate their employees — for very little cost.

Like your business, if your team members aren’t growing, they’re stagnating. A commitment to consistently reaching new plateaus is crucial to maintaining a dynamic, agile team capable of evolving with the company.

Find out how to keep your employees at maximum skill level on a minimal budget. Learn how to find the time and resources necessary to invest in your people, and watch the results help sustain your business. Click play at the top of the page!

Head to leadsv.com/mba for a list of professional development topics, plan templates, and more.

Show Links

Lead SV

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MBA1082 How to Prevent Software Overload in Your Business + Free Ride Friday! Aug 31, 2018

Business software: from CRM to CMS to accounting and more, running an agile, lean business requires some digital products.

But after a while, those products can start to pile up.

Next thing you know, you’ve got dozens of accounts, usernames and passwords you’ve long forgotten, and (worst of all) money pouring down the drain as you pay for products you don’t really use. It’s happened to all of us: we buy a cool-looking program that seems like a great deal at the time, only to let it collect digital dust.

Well, it’s time to clean house.

Today, we explain our system for evaluating the programs we use, assessing their value, and dumping what we don’t need. We discuss the symptoms of software overload, and how cutting the digital dead weight can improve your efficiency. Keep your business organized. Keep it streamlined. Keep it profitable. Click play at the top of the page!

Show Links

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MBA1081 Why You Need Product Documentation Aug 30, 2018

An entrepreneur has to be a planner. We plan everything about our business, from our budgets to our marketing strategy to our launch. So why on Earth don’t we plan the one thing our whole business depends on?

We don’t we plan the product?

Product documentation is a crucial step that too many entrepreneurs skip. Articulating and writing down everything, from the purpose of the product to the design and more, is invaluable. It allows you and your team to stay on the same page. It maintains your focus on what makes the product great, so that each iteration is an improvement.

Product documentation is the blueprint, guidebook, and instruction manual for your whole team. Today, we discuss what makes this documentation so important, and tell you exactly how to create your own. With examples from our own business, we help you plan your product development like a professional.

The results will speak for themselves. Click play at the top of the page!

Show Links

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MBA1080 Q&A Wednesday: What are the advantages to having co-founders? Aug 29, 2018

Are two heads better than one? In a lot of ways, we like to think so.

It’s Q&A Wednesday, and one listener wants to know what advantages co-founders have over solo entrepreneurs. Our host Omar has run businesses without a partner in crime, so he knows what makes the extra support (and extra challenge) of a partner so valuable.

Long story short: it’s not a requirement, but it definitely has its upsides.

The support of a co-founder doesn’t make business easier. It enriches the experience, and keeps you performing to your potential. Sharing the load doesn’t make it lighter, but it allows you to carry it further, and in new directions. Hear all about what we mean, and how teaming up might be worth considering for your next business venture. Click play at the top of the page!

Show Links

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MBA1079 The Importance of Ignoring Vanity Metrics Aug 28, 2018

Sit down for this one: your “likes” don’t matter.

One of the easiest traps for entrepreneurs to fall into is chasing meaningless forms of validation. It doesn’t matter how many followers you have, or how “big” your business is. What matters is whether you’re making progress towards your overarching goals.

Unfortunately, distractions are around every corner.

Real progress isn’t measured in hearts, or your number of employees, or even revenue alone. Real progress is something else. Today, we discuss how to stop obsessing over metrics that don’t matter. You have limited time and resources, and every second (and dollar) you spend chasing numbers that don’t promote growth is a mistake.

Forget followers, earn fans. Forget size, and move forward. There are too many things you should focus on to bother with the superficial. Click play at the top of the page!

Show Links

Ghost

Cal Newport

Derek Sivers

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MBA1078 Must Read: The Black Swan by Nassim Nicholas Taleb Aug 27, 2018

Business, like life, has patterns. But just as those patterns can help you understand what’s likely, they can blind you to what’s possible.

That might sound like a deep statement, maybe even a little philosophical for a business podcast. But this week’s Must-Read book, The Black Swan by Nassim Nicholas Taleb, is all about thinking deeper than ever before. And by peering into the true nature of things, you can see what other entrepreneurs might miss.

The subtitle of the book says it all: The Impact of the HIghly Improbable. Taleb came out of the Great Recession without a scratch, specifically because he anticipated something unlikely. The limits of our experience, he argues, put limits on our thinking.

And that’s a pattern we should break.

Learn how to think beyond the predictable. Be open-minded enough to adapt to changing circumstances. Give yourself the advantage of a wider perspective. It might sound deep, but Taleb brings these concepts to an understandable, practical level. It’s stuff worth thinking about — Click play at the top of the page!

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MBA1077 How to Have a Faster Support Response Time + Free Ride Friday! Aug 24, 2018

What’s taking so long? If your customers are asking themselves this question, your business has a problem.

Customer support is all about speed, especially for certain kinds of software products. Without fast, reliable support, your customers may not choose to remain customers for long. Instead, they’ll become part of your churn — the rate at which you lose existing business.

Don’t let that happen.

Keeping business is always easier and less expensive than creating business, so treat your customers right. Today, we discuss specific strategies you can use to decrease your company’s response time to customer issues, so customers will know you have their back.

Any investment in the onboarding and satisfaction of your current customers is worth your time. Check out these techniques, software recommendations, and best practices that will help you respond faster and faster to every inquiry (just like we do). See how fast you can be — Click play at the top of the page!

Show Links

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MBA1076 5 Effective Email List Growth Strategies Aug 23, 2018

“The money is in the list.” If you’ve done online marketing anytime in the current century, you’ve heard this maxim.

And we can tell you from experience: it’s true.

Your email contact list is the heart and soul of your marketing efforts. The bigger and more targeted your list, the more chances you have to convert. A well-constructed email list is everything to an online business, so it’s crucial to build it big, but also to build it right.

Today, we’ll show you exactly how.

We have growth techniques proven to have a significant impact. Trust us, this isn’t generic advice you’ve heard before. Some of our tips involve commonplace strategies, but in new and different combinations. We’ve personally used these creative moves to grow our list — and our business. And so can you.

Find out how you can maximize your marketing and build a bigger, better list. Click play at the top of the page!

Show Links

Self Publishing School

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MBA1075 Q&A Wednesday: Should I have a co-host on my podcast? Aug 22, 2018

Does it take really take two to make a dream come true?

Every podcast is different. But there’s no denying that sometimes, the dynamic between podcast co-hosts is the reason we keep listening. But is it necessary? Would your podcast do better if you brought in another voice?

It depends.

While two hosts don’t always make a podcast twice as good, certain shows could use a little host-to-host banter. Naturally, we only use one host, Omar Zenhom. But that’s because our podcast plays to his particular strengths and experience. Meanwhile, other podcasts would be lost without the chemistry between multiple hosts.

Today, we discuss exactly what kind of podcasts require co-hosts, how to choose the best ones, and how to make the most of your shared dynamic. We cite examples of incredible co-hosted podcasts that you can check out, and use for inspiration when creating your own show.

See if you should go it alone, or make room for another voice — Click play at the top of the page!

Show Links

Listen Money Matters

The Fizzle Show

Business Addicts

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MBA1074 Can You Start a Business With No Experience? Aug 21, 2018

Everyone has to start somewhere.

If you’ve never built a business before, can you really pull it off? Spoiler alert: the answer is yes.

However, your odds of success will depend on your willingness to face certain hard truths, do some hard work, and otherwise face down some difficulty. That doesn’t mean it has to be endlessly stressful — it just means you have to know what you’re getting into.

Today, we share exactly what you need to do in order to get your feet wet, establish yourself as an entrepreneur, and earn your stripes. Your entire perspective, your entire mindset, might have to shift. But you can do this.

Our host Omar would know. He transitioned from conventional employment to entrepreneurship, and failed many times along the way. What he learned, you can apply. Get past the intimidation. Grow your confidence. Get ready to start your first business. Click play at the top of the page!

Show Links

Anyone Can Do It by Bobby and Sahar Hashemi

Rich Dad, Poor Dad by Robert Kiyosaki

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MBA1073 Guest Teacher: Jeet Banerjee- How To Find Out Fast If Your Business Idea Will Succeed Aug 20, 2018

Will it work? Every entrepreneur has to ask this question.

Idea validation is the first step to founding a successful business, so it’s crucial to figure out whether your next product has real potential.

Jeet Banerjee is a serial entrepreneur who’s built and sold multiple businesses, consulted for several more, and made his mark as an author and TEDx speaker. Today, he’s here to show us exactly how to test the waters. Banerjee’s 4-step process for evaluating a business idea is the most efficient way to get real answers, so you can decide whether to keep going — or move on to something else.

From conception to testing to tweaking, Banerjee has the system you can use to validate (or not) your next big product idea. Learn how to tell whether an idea is worth pursuing — Click play at the top of the page!

Show Links

TaskRabbit

Secrets of Insanely Successful People by Jeet Banerjee

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MBA1072 How to Evaluate Your Employees + Free Ride Friday! Aug 17, 2018

Do you have the best employees? How do you know?

Evaluating team members can be tricky business. Depending on the size of your team and the scope of their work, it can be difficult to know who’s doing what, and who’s doing it well. For our business, we have a special system created by our co-founder Nicole — one that you can use, too.

Our system helps you gather the most relevant, useful information, and use it to get an accurate picture of the work your team is doing. Even better, our system helps your employees understand what you’re looking for, empowering and motivating them to seek the results you want.

This system makes employee evaluation objective, measurable, and goal-driven. It takes the pressure off of you, and turns being a great employee into a challenge your staff can take on. Hear all about it — Click play at the top of the page!

Show Links

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MBA1071 Do you need to offer phone support for your online business? Aug 16, 2018

Customer support via phone: has it gone the way of the landline?

These days, calling up and speaking to a live support agent may not only be unnecessary, it may be detrimental to the quality of your customer service. With live chat and email available, a phone call isn’t always the most efficient.

That said, we all know the feeling of “just wanting to talk to someone” when we’re having trouble with a product or service.

Today, we discuss the disadvantages of phone-based customer service, and the reasons it’s falling out of fashion in the business world. We discuss what can go wrong with service calls, and how they’re potentially more expensive and less effective than other methods. We also discuss when phone service is the best option, for certain situations and types of business.

Figure out what’s best for your company. Make your customer service easy, responsive, and efficient. Click play at the top of the page!

Show Links

Salesforce

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MBA1070 Q&A Wednesday: How much has your podcast helped grow your businesses? Aug 15, 2018

We love podcasting. But we didn’t get into it just for kicks.

The $100 MBA show has a purpose: to build an audience, and demonstrate our credibility to those who may eventually choose to do business with us. It’s our way of offering something to people as a way to start a conversation and build relationships.

It’s fun, but above all, our podcast is a marketing tool.

For Q&A Wednesday, one listener wants to know how effective our podcast is at helping grow our businesses. With The $100 MBA, our software company WebinarNinja, and another project on the way, what effect has padcasting had on our overall success?

Today, we discuss exactly how we know that podcasting is working for us. From the easily measurable to the indirect and subtle, we explore the bottom-line effects our popular, award-winning show. We discuss which metrics are important and how we track them, to help you understand how to accurately measure the value of the medium.

Plus, we discuss what it takes to podcast, from the time and resources we invest to the ups, downs, struggles and triumphs of producing new content day in and day out. Let us help you decide if podcasting is right for you. Click play at the top of the page!

Show Links

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MBA1069 How to Quit Your Job Aug 14, 2018

Ready to take the leap? Listen to this first.

Leaving your 9-to-5 might be the biggest, most game-changing moment of an entrepreneur’s life. This is the moment in which you invest yourself fully into your independent goals, leaving the conventional life behind. It takes guts. It takes heart.

But above all, it takes planning.

Quitting your job should not be an impulse move. Today, we discuss how to transition carefully, thoughtfully, and intentionally. Our “exit strategy” starts well before you actually resign, setting you up to have the best possible chance of success on your own. With a little forethought, you can make the switch smoother, easier, and way less stressful.

Our host Omar knows firsthand what it’s like to tell your boss that it’s time to part ways, having left his own career in education to create The $100 MBA. It took some sacrifices, and it took some adjustment, but it can be done. Learn how to prepare, how to talk to your current employer, and how to adjust to suddenly being your own boss. Click play at the top of the page!

Show Links

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MBA1068 Must Read: A Life in Parts by Bryan Cranston Aug 13, 2018

We all remember Breaking Bad as the tale of a plucky (if desperate) “entrepreneur” of sorts. But the story of Walter White is just one chapter in an even more incredible rise to the top: the story of actor Bryan Cranston.

Before he became The One Who Knocks, Cranston had to make a career decision to which many of us can relate: whether to take the safe, predictable route, or take a chance on his own version of success — one with no guarantees.

As he put it in his incredible memoir, A Life in Parts, Cranston chose to pursue something he enjoyed, however difficult it might be.

Cranston’s story is the ultimate entrepreneur’s journey. Choosing to hone a craft, pay your dues, and take risks that most avoid is exactly what independent business people do. The resolve, patience, and bootstrapping attitude it takes to become not just famous, but trusted and respected, is something all of us need for our own independent careers.

Tune in to our review of this Must-Read book, and hear what you can learn from TV’s most beloved…ahem…chemist. Click play at the top of the page!

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MBA1067 Affiliate Program Pitfalls + Free Ride Friday! Aug 10, 2018

Affiliate marketing can go either way. Done right, it can be a revenue-boosting, word-spreading win that moves your business forward.

Done wrong, it can be a total scam.

Today, we discuss what can go badly with affiliate marketing. Trust us; we’ve learned the hard way. There are a few all-too-common pitfalls, mistakes people unknowingly make that turn a good thing into a nightmare. We’ll show you what they are, so you can avoid them — or at least know what to do if bad things happen anyway.

There are good reasons we’re so selective about when and with whom we choose to affiliate.

While the opportunities for growth are undeniable, the opportunities for abuse are significant. When it goes well, you come away with fantastic new exposure. But when it goes poorly, you can find yourself at a loss — or even worse, ripped off. Listen in, and go into your next (or first) affiliate relationship with the knowledge you need. Click play at the top of the page!

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MBA1066 How to Create Something Different Enough Aug 09, 2018

Find your niche. That’s the motto of every smart entrepreneur, as we look to carve out our unique place in the market.

Building a successful business involves a careful balancing act. On one hand, you have to be original; your product or service has to offer something that nothing else out there offers. But while you don’t want to reinvent the wheel, you also don’t want to alienate people with something they’re not ready for.

A product that’s too different, too far out in left field, isn’t likely to be embraced no matter how “good” it is on its merits.

Today, we discuss how to make your business different enough to attract a loyal following, but not so strange that it goes over people’s heads. We look at specific examples of companies that add just enough of a twist to secure their slice of the market, without being too derivative or too radical. It’s the Goldilocks Rule: not too different, not too similar, but just right.

Figure out where your business can go, with the right amount of (restrained) creativity. Click play at the top of the page!

Show Links

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MBA1065 Q&A Wednesday: Do you do your own accounting? How much time do you spend on it? Aug 08, 2018

Do you know where your money is?

Accounting can be a little intimidating for those of us who aren’t mathematically inclined, or aren’t exactly experts in the latest tax and regulatory issues. It’s Q&A Wednesday, and one listener wants to know how we keep an eye on our funds, and what kind of resources we put into it.

Spoiler alert: we have an accountant.

Today, we discuss why we have an accountant, what to look for in a good one, where to find one, and what it costs. Freeing yourself from the burden of accounting can be one of the smartest investments you can make in your business, if you have the right person (and tools) for the job.

Our accounting system involves not just the help of our (very good) accountant, but some simple software applications that really take the stress out of managing finances. Hear how we keep track of things, and decide if it’s right for your business — especially as the numbers get bigger. Click play at the top of the page!

Show Links

Receipt Bank

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MBA1064 How do you know you have too much on your plate? Aug 07, 2018

There’s a difference between busy and burnt out.

We get it: motivated, driven entrepreneurs aren’t scared of a little hard work. We want to tackle everything ourselves, because we’ve chosen independence as a way of life. But working for yourself doesn’t mean going it alone. If you try to do it all as your business grows, eventually you’re going to drop a ball or two.

Today, we discuss how to know when it’s time to pump the brakes. Especially as you scale, skillfully delegating work is crucial. Keeping yourself energized, efficient, and productive doesn’t mean overworking yourself to the point of failure. It requires taking a step back, assessing your workload, and doing what’s best for the business.

Fortunately, there are some tell-tale signs that you’re doing too much, or that you’re doing too little. We even have a specific system we use to determine whether our “To Do” list is too long, too short, or just right. With a little strategy, you can organize yourself into low-stress productivity.

The point of entrepreneurship isn’t to work yourself to death. Try our system, and see if you could use a little help. Click play at the top of the page!

Show Links

Tribe of Mentors by Tim Ferriss

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MBA1063 Guest Teacher: Travis Chappell- Why Overcoming Rejection Is Necessary For Your Business Aug 06, 2018

It takes some practice before you’re good at getting rejected. The more it happens, the better you are, the more easily it rolls of your shoulders.

No, this is not one of those “fail up” lessons, where we tell how you should treasure every bad moment. We know rejection is painful, we know it’s frustrating, and we certainly don’t suggest you seek rejection as a way to grow as an entrepreneur.

We simply want you to accept rejection, and embrace it as part of the entrepreneurial process.

To that end, we’ve brought on a special guest teacher. Sales expert Travis Chappell hosts the Build Your Network Podcast, and knows a thing or two about moving past rejection. More importantly, he’s here to warn us that fear of rejection cannot be allowed to hold us back.

Today, Chappell offers the down-to-earth tips you need to reset your psychology so that you never lose the optimism and drive that got you into independent business.

If you think you’ve heard this kind of advice before, trust us — you haven’t. Find out how rejection can become just another obstacle to navigate on your way to success. Click play at the top of the page!

To schedule a one-on-one phone conference with Travis Chappell, head to buildyournetwork.co/fb

Show Links

Build Your Network

Start With Why by Simon Sinek

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MBA1062 How to Create a Simple Marketing & Sales System PT2 + Free Ride Friday! Aug 03, 2018

You’ve marketed. You’ve built your audience. You’ve grown your contact list.

Now it’s time to sell.

In Part I of our sales + marketing tutorial, we took you through the process of driving traffic to your website, capturing leads, and setting yourself up to move some product. Today, we discuss exactly how to convert those leads into sales, finally seeing bottom-line results. It’s all been leading up to this!

With our easy-to-follow, systematized approach, you can cast a wide net for sales through various channels. Grounded in the strength of your marketing efforts, you can leverage the reputation you’ve already built with your audience into actual commerce.

With your “relationships” to your audience established, there’s only one thing left to do: demonstrate that the value of your product exceeds the price. We’ll show you how — Click play at the top of the page!

Show Links

Getting Things Done by David Allen

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MBA1061 How to Create a Simple Marketing & Sales System PT1 Aug 02, 2018

Who’s ready to smarket?

Anyone can create a product. But sales and marketing are complementary, mutually supportive efforts that turn your products into an actual business. Especially at the beginning, crafting a holistic approach that integrates these two systems is the best way to maximize your chances of success.

In this two-part series, we focus first on the marketing, and then on the sales. Today’s episode offers 3 specific ways to get people’s attention, generate traffic to your website, and build a list of leads. By offering something valuable with no strings attached, you can build the relationships that — later — become sales.

These methods are proven, straightforward, and relatively easy to implement. Build your audience, grow your email list, and get ready for Part II, airing tomorrow. Click play at the top of the page!

Show Links

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MBA1060 Q&A Wednesday: This podcast is huge! How did you grow your podcast audience? Aug 01, 2018

This week’s Q&A Wednesday started with a (much appreciated) compliment. One loyal listener noticed that our little ol’ podcast has grown exponentially since we started it, and wanted to know how we pulled it off.

Well, we’re happy to share exactly how we built our audience.

Mostly, it has to do with our “content first” approach, prioritizing the quality and value of our show above our marketing efforts. That’s not to say we don’t make an effort to attract listeners, but our first mission is to create something worth listening to! We discuss how we keep our podcast fresh, relevant, and subscription-worthy.

Then, we share the promotional tactics we used to get attention. With a little hustle, we were able to turn enough ears in our direction to create momentum. Once enough people heard our show (and most importantly, found it valuable), the rest (mostly) took care of itself.

Best of all, you can use the exact same methods we used in order to promote your podcast. We learned how to podcast the hard way, by…well, screwing up and learning from it. Use our experience to make your podcast the best it can be. Click play at the top of the page!

Show Links

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MBA1059 Do You Need a Personal Assistant? Jul 31, 2018

Before you say “No,” hear us out. Personal Assistants aren’t just for the rich and famous. These days, it can be affordable (and well worth the investment) to hire a little help — especially for busy entrepreneurs.

As we like to remind everyone, time is the most valuable currency. Your time is like a bank account, from which you can only withdraw. If a personal assistant can give you significantly more time, and it’s affordable…well, the math speaks for itself. In fact, our host Omar is shopping around for a personal assistant as we speak.

Today, we discuss what to look for in a good personal assistant, where to find one, and what to consider when deciding if it’s right for you. We take a look at the cost of personal assistants, so you can decide if hiring one makes sense for you. When you see how easy it is, you might conclude what we have: that it’s not a luxury, but a wise investment. Click play at the top of the page!

Show Links

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MBA1058 Must Read: Getting Things Done by David Allen Jul 30, 2018

Let’s work on that “To Do” list.

Crossing tasks off your list is a good feeling, and not just because it means forward progress for your business. It also means more time for you, for the things that matter, for the life you built your business around.

Today, we review a Must-Read book that’s all about maximizing your productivity during work hours. David Allen’s Getting Things Done is a best-seller, and for good reason. It offers a fantastic system for getting the most out of every minute, making your day more productive — and less stressful.

Take control of your inbox. Put an end to procrastination and last-minute stressing. With a consistent, systematized approach, you can earn more of the most valuable currency: time itself. Click play at the top of the page!

Show Links

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MBA1057 Free Trials: With or Without a Credit Card Required? + Free Ride Friday! Jul 27, 2018

The free trial: it’s an old, effective, tried-and-true way to turn leads into sales. But there’s one aspect of the free trial that business owners can’t seem to agree on.

Should you require a credit card, or not?

On the one hand, taking credit card info makes the final sale that much easier — and therefore, that much more likely. On the other, asking for credit card info before the prospect is ready to buy can cut things off before they start. When every second counts (and online, every second counts), every barrier to entry is a potential loss of sale.

Today, we put in our two cents.

With a couple different businesses under our belts (and one more on the way), we’ve used both methods. We’ve found that certain types of businesses and products lend themselves more to one method or the other. Like much else in entrepreneurship, it’s all about the timing.

Besides our own businesses, we discuss other examples of (highly successful) businesses which do and don’t require credit card info for a free trial. Listen in, and figure out what would work best for you. Click play at the top of the page!

Show Links

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MBA1056 The 1 Thing You Should Never Outsource Jul 26, 2018

As your business grows, you can’t do everything yourself. However, there are some things no one else should do for you.

In fact, there’s one thing you can never, ever delegate.

It’s healthy and necessary to hand off responsibilities as time goes by. Outsourcing, delegating, and otherwise trusting others to help move your business forward is the only sustainable way. But there’s one part of running a business that will always be your responsibility, and should always occur in-house.

This responsibility is so vital, so central to the health of your business, that passing it on to outsiders will only cost you in the long run. It defines the direction of your business. Most importantly, it takes a long time to get really good at — so you want to practice it for as long as possible.

Learn about the one job you can never pass along, and why. Click play at the top of the page!

Show Links

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MBA1055 Q&A Wednesday: How often do you update your website? Jul 25, 2018

Your website is everything to your business. And like your business, it can’t afford to stagnate. It’s got to change, grow, and evolve in order to stay effective.

It’s Q&A Wednesday, and we’ve got a listener who wants to know exactly how often a business website needs updating. The answer, of course, is complicated. It depends on several factors, from the type of product to the progress of your business development.

But one thing is certain: you can’t go too long without freshening things up.

Today, we discuss the ins and outs of keeping your website at peak performance. From the bare minimum timetables for updates, to specific events that should trigger updates, we explore what you need to rework and when. Whether it’s regular upkeep to reflect the status of your business, or analytics-based changes to maximize your site’s effectiveness, change is necessary. Change is good. Change drives business.

Plus, we discuss what shouldn’t change too often, for the sake of your current visitors and customers. Tune in, and let us help you plot your website strategy. Click play at the top of the page!

Household Name is a new podcast from the experts at Business Insider. They’re on a mission to find the most interesting, surprising stories behind the companies and products we use every day. Hear all about the origins of some of the most ubiquitous brands around, and see what you can learn for your own business. Subscribe on your favorite podcast app.

Show Links

It’s No Secret with Dr. T

SGMetrix

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MBA1054 5 Reasons Masterminds Fail Jul 24, 2018

Mastermind groups can be a fantastic way to get and give valuable advice, accelerating your growth as an entrepreneur. These small groups of industry peers are more and more common, as entrepreneurs reach out to each other for help, support, and understanding.

But not all masterminds are created equal.

Our host, Omar, has been a member of several different mastermind groups. Some have been incredibly valuable, while others…not so much. If you’re considering joining — or starting — a mastermind, it’s important to know exactly what makes some of them flop.

If you know what to avoid, you can ensure that your time (and everyone else’s) is never wasted.

Today, we discuss 5 specific things that are guaranteed to ruin a mastermind, no matter how bright or informed its members are. By nailing certain logistical and procedural requirements, you can set your mastermind up to be a win for everyone involved — especially you. Find out what pitfalls to avoid. Click play at the top of the page!

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MBA1053 Guest Teacher: Dr Tyson E Franklin – The 6 Pillars of Marketing Jul 23, 2018

Let’s take a step back. Let’s look at marketing differently.

A rounded, grounded approach to marketing is a powerful thing. By planning your marketing strategy around certain universal principles, you can maximize its effects. By taking advantage of all the available channels, you can diversify your marketing efforts for much better results.

But first, you have to understand what marketing is.

Today, special guest teacher Dr. Tyson E. Franklin stops by to discuss his 6 “pillars” of marketing. Franklin is a down-to-Earth business teacher whose focus on practical application makes advanced marketing concepts actionable. His broken-down approach is perfect for anyone ready to up their marketing game.

This episode is full of practical tips, so get your notepad ready!

Rather than focusing on a single marketing channel, Franklin shows us how to find marketing opportunities everywhere, including offline. This advice is easy to follow and implement, but the results can be extraordinary. Click play at the top of the page!

Show Links

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MBA1052 Starting a Blog From Scratch P2 + Free Ride Friday! Jul 20, 2018

If you’re not blogging, you’re not marketing.

Yesterday, we took a look at how to establish your blogging goals, and how to systematize your writing schedule for maximum effectiveness. Today, we discuss the down-and-dirty technical aspects of starting a blog, from choosing the best platform to leveraging your content into conversions.

With the “why” of your blog established, it’s time for your content to do the job of attracting visitors, capturing leads, and ultimately creating customers. Whether you’re a beginner who only needs a basic blogging service, or if you’re ready to jump into complex CMS (content management systems) with advanced features, we’ve got the low-down on the tools you need.

By putting the quality and usefulness of your content first, you can earn the loyalty of your readers. By getting the technical aspects right, you can widen your reach to even more readers — the kind who buy. Click play at the top of the page!

Show Links

How To Self-Promote Without Looking Like Donald Trump

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MBA1051 Starting a Blog From Scratch P1 Jul 19, 2018

Effective online marketing comes down to one thing above all: content. And while pics and videos are great, the written word is still the most important factor as regards your ultimate reach and SEO.

Long story short: you need to blog.

Even if you’re no Hemingway, you can create and manage a blog that’ll achieve its most important purpose: building a loyal following of potential customers. Whether it’s daily, weekly, monthly, or even less, great blogging can be leveraged into major conversions — if it’s done correctly.

Today, we begin a two-part series on how to get your blog up and running. In this part, we discuss how to clearly define the purpose of your blog based on specific business goals. With a consistent, intentional, procedural approach, even the least experienced bloggers can build their brand with some well-crafted posts.

Before you write a word, tune in to this episode. And don’t forget to come back tomorrow for Part II! Click play at the top of the page!

Show Links

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MBA1050 Q&A Wednesday: Which email marketing software do you recommend? Jul 18, 2018

Here at the $100 MBA, we live by a few unquestionable business truths. One of them is that when it comes to marketing, email. Is. King.

When you’re starting your business, one of the most important things you can do is establish a system for email marketing that lets you leverage your content into conversions. That, of course, starts with choosing an email marketing service to use. With so many options, out there, which is right for your business?

That’s what today’s episode is all about. We discuss the merits, features, and differences between the most popular email services (along with a few less popular ones), so you can decide what’s right for you. This episode is heavy on specific recommendations, so keep your notepad ready!

Once you’ve defined the criteria your email service needs to meet, you can be sure that you’re not overpaying for features you’ll never use —- or underpaying for a service that lacks features you need. As your business grows, you may even consider migrating from a simpler platform to a more complex one.

Consider this your ultimate email service guide. Click play at the top of the page!

Show Links

Seva (formerly ConvertKit)

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MBA1049 How to Start Thinking About Retirement Jul 17, 2018

What does retirement mean to you?

If you’ve never tried to answer that question, the time to start thinking about it is now — no matter your age. Retirement doesn’t have to mean lounging in Florida at 65; it can mean anything from reducing your workload, to choosing only passion projects, to “retiring” for a few months at a time between spurts of profit-building.

It’s totally up to you.

Today, we discuss exactly what you need to consider before setting your retirement goals. Before you put a dime into a 401k, figure out what you really want your business endgame to be. With a detailed, well-thought out game plan, you can create the kind of retirement entrepreneurs deserve: the kind we define for ourselves. Click play at the top of the page!

Show Links

The 4 Hour Workweek

The Miracle Morning by Hal Elrod

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MBA1048 Must Read: The Miracle Morning by Hal Elrod Jul 16, 2018

Every day is a new opportunity!

Your morning routine can have a huge impact on your long-term success. In fact, a common thread among some of the most successful modern entrepreneurs is a commitment to making the first few hours of the day count.

Today, we take a look at a Must-Read book on exactly that topic: The Miracle Morning by Hal Elrod.

We know the author personally, and can vouch for his sincerity, honesty, and genuine ability to make the most out of the hand you’re dealt. Having overcome tremendous personal obstacles to achieve his own goals, Elrod is an authority on what it takes to make things happen.

In this book, Elrod espouses a philosophy of never settling, and avoiding the “rearview mirror syndrome” that fools people into thinking that the past defines the future. By committing to a morning routine that maximizes health, productivity, and creativity, you can empower yourself to live the life you want, not the life you have.

Tune in, and hear exactly how to make your mornings count. The potential rewards are well worth ditching the snooze button once and for all. Click play at the top of the page!

Show Links

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MBA1047 How Much Should You Test Your Product Before Launch? + Free Ride Friday! Jul 13, 2018

Is your product ready for launch? How can you know?

Spending too much time in the beta phase can hurt your business. Excessive testing and endless tweaking can delay launch of the only product that matters: the MVP (Minimum Viable Product). As we often remind listeners, entrepreneurs who hesitate are truly lost.

So how can you balance the need to make your product genuinely viable, without succumbing to “analysis paralysis?”

Today, we discuss how to make testing efficient, with strategies for identifying the data you want, finding your testers, getting useful feedback, and using it to move forward. With these strategies, you can get your product into market-ready shape and launch with full confidence. Find the sweet spot between unpreparedness and perfectionism — Click play at the top of the page!

Show Links

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MBA1046 Simple Steps to Onboarding a New Employee Jul 12, 2018

Onboarding: it’s not just for customers!

Your new team members need to hit the ground running, feeling comfortable and confident from the start. They’ve got to gel with established team members, find their space, and work out the best ways to contribute.

The sooner all that happens, the better.

To set your new hires up for success, you need more than just a few inspiring slogans and HR-speak. You need a dependable, reproducible process you can apply to every newcomer.

Today, we discuss the features of an effective employee onboarding system. WIth some practical, intentional strategies, you can cut down on the friction new employees experience. You can shorten the time it takes to get their feet wet, and spare them the tedious information dumps of standard onboarding.

Let your new hires shine, quickly! Click play at the top of the page!

Show Links

How to Create a Team Handbook

Discover the Upside Assessment

Easycourse

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MBA1045 Q&A Wednesday: What Is The #1 Skill I Should Work On as a New Entrepreneur? Jul 11, 2018

You’re just starting out as an entrepreneur. You know you’ll need versatile skills, but you can’t do everything well. If you’re gonna be a jack of several trades, which skill should you focus on most? Which ability will have the biggest impact on your chances of success?

What’s the most important thing you can be good at?

Today, we discuss the one skill that applies to everything an independent business person has to do. Necessary to survive in any industry, this one skill is non-negotiable. The time and effort it takes to hone this skill might just be the single best investment you can make in yourself.

This skill makes your ideas understandable, and marketable. It enables networking and strong partnerships. It boosts sales, and helps you run your team effectively. It’s the all-around, hands-down, must-have skill for any entrepreneur worth their salt.

Find out what this skill is, and how to cultivate it. Click play at the top of the page!

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MBA1044 How to Create a Team Handbook For Your Company Jul 10, 2018

Ditch the old-fashioned employee handbook. Today’s dynamic companies have a new approach.

Rather than carving company info in stone and handing it down, new entrepreneurs can take a much more creative angle. We recently attended the Running Remote conference in Bali, where the good folks from GitLab treated us to an incredible lesson on establishing your company’s go-to guide. The twist? You don’t write it. Your team does.

We were so impressed by this system and its benefits that we decided to devote an entire episode to sharing what we learned.

Whether your team is new and tiny, or huge and established, you can streamline your HR with a dynamic, crowd-sourced handbook your employees contribute to. By making it a community project, you give your employees ownership of the company culture, and make things like employee onboarding more efficient.

Learn how your team can create a fluid, effective handbook that’ll save you and your management time and effort. Click play at the top of the page!

Show Links

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MBA1043 Guest Teacher: Dan Stones – The 5 Steps to Building An Unbeatable Team Culture Jul 09, 2018

Want to keep your team happy, productive, motivated, and on point?

It’s all about the culture.

Today, we’ve got a special guest teacher with years of experience helping businesses build teams that work. Dan Stones knows team culture — what kind of culture gets the best results, how to cultivate it, and how to get everyone on board. He’s here with 5 tips that any business owner (big, small, or in between) can use to promote optimal teamwork.

Employee turnover is a big-time waste of resources. By establishing a team people are happy to be on, you can keep the real “keepers” around for reasons beyond compensation. With mutual loyalty and a shared purpose, the best teams are truly more than the sum of their parts.

Tune in, and learn how to take a holistic approach to team performance, empowering your employees and creating the most productive dynamic. Stones has the surprising truth about exactly how much influence you can have over team culture — whether your team realizes it or not. Click play at the top of the page!

Show Links

Shifting Peers

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MBA1042 Is Money That Important? + Free Ride Friday! Jul 06, 2018

How much does money matter? Where’s the line between realism and materialism? How much of your business’s value can be expressed in dollars and cents?

Today, we discuss money’s true worth. As entrepreneurs, we don’t work for pay. We work for a vision, for a lifestyle, for a principle. But undervaluing money is a dangerous trap, one that can snuff out your dreams if you’re too idealistic.

You should never chase money. But you should respect it.

Money is a tool, one that can be the key to realizing your ideas about work, life, your industry, and any other non-financial motivation that moves you. Understanding the relationship between money and your personal vision is crucial. Controlling money skillfully can help you avoid the most unfortunate fate for any entrepreneur: being controlled by money.

Align your balance sheet with your ultimate goals. Click play at the top of the page!

Show Links

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MBA1041 How Small Gifts Can Make a Big Difference Jul 05, 2018

A little gift can go a long way.

It’s not a bribe. It’s not an act of manipulation. It’s simply an expression of genuine appreciation for someone you’d like to work with. Today, we share how the simple psychology of gift-giving can forge business connections — and relationships — that open doors.

When done thoughtfully and sincerely, a token of appreciation can create bonds that matter. It doesn’t have to be expensive, or impressive. It just has to be real.

We discuss what kinds of gifts work, when they’re appropriate, and why gift-giving is a smart investment. With a little planned generosity, you can demonstrate yourself to be the entrepreneur people want in their circle, for the right reasons.

Having been on the receiving end of some well-thought-out gifts ourselves, we know the difference between schmoozing and meaningful gestures. Learn the difference yourself, and see what opportunities it can create. Click play at the top of the page!

Show Links

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MBA1040 Q&A Wednesday: What do you include on a pre-launch product page if you don’t have product creatives or app screenshots? Jul 04, 2018

To get your business rolling, we always advocate for the MVP (Minimum Viable Product). But when it comes to marketing that product, you’ll need another MVP: a Minimum Viable Page on your website!

It’s Q&A Wednesday, and we’ve got a listener who’s ready to make the smart move of building a pre-launch web page for an app. Trouble is, our loyal listener doesn’t have much by way of creatives or even screenshots for imagery. So is a pre-launch page still possible?

You bet it is.

One thing we’ve learned is that you can’t let what’s missing hold you back from what’s possible. In business, lean is the new black. Having fewer bells and whistles can actually be an advantage, as it forces you to focus on showcasing what matters most.

Today, we discuss exactly what a bare-bones pre-launch page should include and look like. Learn what matters, what doesn’t, and what it takes for a web page to do the only thing that matters: convert visitors into leads. Click play at the top of the page!

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MBA1039 How to Hire Motivated Players Jul 03, 2018

Your business deserves the best. But where do you find it?

It starts with redefining “best.” While many employers look for the most talented prospects with the right skill sets, a much more important metric for an employee’s true potential is motivation.

As we like to say, you can always teach the skill. You can’t teach the attitude.

Today, we discuss how to save yourself time and effort when looking for those top-notch players, the ones who bring a competitive, positive frame of mind. We help you spot the self-starters and self-motivators you’ll want to keep an eye on — but won’t have to.

From the initial job ad to the interviews, we describe our system for filtering out the throwbacks and hanging on to the keepers. We give you exact instructions on pinpointing the professional and personal traits that show who’s in it to win it. In the end, you’ll know who brings the most value.

Go get the go-getters! Click play at the top of the page!

Show Links

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MBA1038 Must Read: How to Fail at Almost Everything and Still Win Big by Scott Adams Jul 02, 2018

Sometimes, the best advice comes from unexpected places.

Scott Adams is a cartoonist, but anyone who’s read his classic comic strip Dilbert knows he’s an expert in business and corporate culture. A sarcastic, controversial expert, but an expert nonetheless.

After repeated recommendations, we finally got around to reading Adams’ 2013 best-seller, How to Fail at Almost Everything and Still Win Big. This book is unconventional, brimming with Adams’ frank, take-it-or-leave-it approach to understanding success. Love it or hate it, this book has as many valuable insights as hard opinions.

We have to recommend challenging your thinking by giving this book a read. Today, we discuss some of the book’s key takeaways, what makes it so appropriate for entrepreneurs, and how your attitude towards success can manifest real-world results. Click play at the top of the page!

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MBA1037 Do You Need a Personal Website? + Free Ride Friday! Jun 29, 2018

Your business has a website, promoting your brand and product. But do you need another website, to promote…y’know, you?

Many business owners maintain separate websites about themselves, giving potential customers a deeper look into their motivations, outlook, and the bigger context of their businesses. But is this really necessary?

Can the choice to market yourself make or break your company?

Our host Omar has set himself a special challenge: over the next month, he’s going to build his own personal website, and test the benefits thereof. Today, we discuss the potential advantages, as well as the challenges that come with creating and maintaining a personal site. Omar shares details on exactly how he’s building, what resources he’s using, and — most importantly — what he expects to get out of it.

Tune in, and hear why so many entrepreneurs take the time to present themselves separately from their businesses. Plus, it’s FREE RIDE FRIDAY!!! Click play at the top of the page!

Show Links

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MBA1036 Strategies for Getting Started with Outbound Sales Jun 28, 2018

Inbound, inbound, inbound. These days, it seems like all we hear. But what about the good ol’ fashioned way of moving product? What about getting out there and bringing your product to customers?

There’s still room for the outbound approach.

As your business grows, it becomes more and more important to actively pursue outbound sales, especially for business-to-business companies. While salespersonship is an intimidating topic for some, your business depends on your ability to break out and be an ambassador. Today, we discuss how to get outbound right, with 5 totally doable strategies — even if you’re not a “natural” salesperson.

These strategies will make outbound sales less awkward, more honest, and much more effective. Get ready to reach out and sell something. Click play at the top of the page!

Show Links

Work in Progress Podcast

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MBA1035 Q&A Wednesday: How do I run a promotion without devaluing my product? Jun 27, 2018

Sale prices can draw customers — but they can also send a bad message. It’s Q&A Wednesday, and one listener wants to know how to cut prices without harming the product’s real and perceived value.

Whenever you lower the price of your product, even temporarily, you have more drawbacks to consider than just decreased revenue. Gaining more customers is always great, but if it comes at too high a cost to your bottom line and your reputation, you may find yourself wishing you’d charged more. High-end brands, for example, almost never employ sales or discounts.

But that doesn’t mean you can’t. You just have to do it the right way.

You can cut the price of your product for promotional reasons, without creating the perception that your product is “cheap.” Today, we discuss exactly how to create promotions that lower prices while raising your profile. Learn how it’s done — Click play at the top of the page!

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MBA1034 How to Market When You’re Starting From Scratch Jun 26, 2018

You have no contact lists, no followers, no fans, nada. How in the heck are you supposed to start marketing?

Everyone starts somewhere. Today, we discuss how to jump-start your marketing efforts from Square One. You can build a foundation from next-to-nothing, if you know how to use your resources wisely.

Before you spend a dime on paid ads, listen to this episode.

That’s not to say paid advertising is a waste. However, you need to set your strategy up in a way that maximizes the ROI of every cent you put into those ads. You need to lay your marketing groundwork in a way that makes every ad more likely to convert and lead to sales. This episode features the strategies, resources, and tools you need to make it happen.

Some of the best things are made from scratch. As in the rest of business, sometimes the most important move you can make is to just. get. started. Click play at the top of the page!

Show Links

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MBA1033 Guest Teacher: Justin Jackson – How to use podcasting as a marketing tool for your business Jun 25, 2018

Ready to podcast? This is the episode for you.

We know a thing or two about podcasting, having made it all the way to our 1,033rd episode. But we’ve got a special guest teacher with even more experience and knowledge, someone who helped us along the way. Justin Jackson of transistor.fm knows podcasting, and he’s here to offer seriously valuable advice to anyone getting ready to utilize this incredible marketing strategy.

From choosing your topic, to the technical details, to finding your audience, Justin is here to get you ready.

Justin was our first guest teacher, all the way back when we were podcasting noobs ourselves. Today, he’s got practical, actionable, easy-to-follow advice for new podcasters, plus a ton of online resources and hardware suggestions you can use to make your podcast the best it can be.

With Justin’s advice, you can commit yourself to a realistic, feasible production process, and give your brand the biggest boost possible. Get ready to podcast — Click play at the top of the page!

To learn more about podcast marketing, head to transistor.fm/mba.

Show Links

The Distance Podcast

Open for Business Podcast

cast.market

AudioTechnica ATR 2100 Mic

GarageBand

Audacity

ecamm Call Recorder for Skype

PremiumBeat

Justin Jackson on Twitter (@mijustin)

Calendly

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MBA1032 How to Get the Most Out of a Meetup + Free Ride Friday! Jun 22, 2018

The Internet is great, but sometimes you can’t beat some good ol’ fashioned real-world networking.

Physical meetups are more prevalent than you might think, and more affordable, too. Depending on your industry, there’s a good chance of finding a valuable get-together within a reasonable distance of wherever you are.

Today, we discuss how to find, prepare for, and make the most of meetups. We offer 4 specific tips for maximizing the ROI on the time you set aside to meet up, which can be considerable. With a little strategy, a little social grace, and a little extrovertedness, you can make the contacts that make a difference.

By going into meetups with a few modest goals and a plan to meet them, you can actively participate in a way that can have a significant impact on your business. Plus, it’s FREE RIDE FRIDAY!!! Don’t just attend, intend. Make meetups worth it — Click play at the top of the page!

Show Links

Meetup.com

How to Win Friends and Influence People by Dale Carnegie

MBA81 How to Create and Deliver Your Elevator Pitch

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MBA1031 Is Google AdWords Marketing Dead? Jun 21, 2018

Google AdWords: is the party over?

There was a time when AdWords was everything: a valuable, cost-effective way to get your website to the top of the results page without all that pesky manual SEO. Massive chunks of marketing budgets were devoted to paying per click, and as the value of AdWords became more and more apparent, the pricing became more and more…let’s say, exclusive.

That was then. This is now.

These days, more marketing attention (and dollars) are devoted to other marketing channels, like social media. Has the cost of AdWords finally outpaced the value? Are you better off crushing it on Instagram than throwing money at Google?

Today, we discuss the relative value of AdWords in today’s online marketing climate. In some situations, you may find AdWords is worth every penny. In others, not so much. Find out if AdWords can (still) work for you. Click play at the top of the page!

Show Links

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MBA1030 Q&A Wednesday: Is Starting a YouTube Channel a Good Idea? Jun 20, 2018

Are videos the new blogs? Many marketing experts have pointed out that YouTube is the world’s second-biggest search engine, but does that mean every entrepreneur needs to break out the tripod and start filming?

It’s Q&A Wednesday, and one of our listeners wants to get a sense of the ROI for YouTube. Given the potential effects on branding, SEO, and all-around exposure, many entrepreneurs wonder if it’s foolish not to have a YouTube channel promoting their business. Of course, producing regular, quality videos is no small effort.

Is it worth it?

Today, we discuss the value (and costs) of YouTube marketing. We explain how creating quality content works, how to leverage that content, and why it might be a crucial investment (depending on your business, of course). We also discuss the limits of YouTube marketing. Decide if the video-sharing platform is right for you. Click play at the top of the page!

Show Links

Vimeo

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MBA1029 Unexpected Speed Bumps in Starting an Online Business with Matt Jenks Jun 19, 2018

The road to independent success could use a few warning signs!

If you’re starting your first online business, this is the episode for you. In a special interview, we’re sitting down with someone whose entire job is helping new entrepreneurs get the most out of their websites: Matt Jenks, program manager for customer success at Weebly.

As the guy responsible for shepherding new entrepreneurs into the DIY web-based business world, Jenks has seen it all. His experience is multiplied by the experience of countless entrepreneurs he’s worked with, both successes and…not-so-successes. If there’s a way to get your new business off track, Jenks has seen it — probably more than once.

Today, Jenks sits down with Omar to discuss all the hiccups you’re likely to face when starting an online business, from marketing to funding to staying motivated. This episode has more value-per-minute than you can shake a laptop at, so get started. Click play at the top of the page!

Show Links

Meetup

Social Mention

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MBA1028 5 Tips for Becoming a Paid Public Speaker Jun 18, 2018

Your knowledge and experience are valuable — and not just to you.

In fact, your knowledge and experience are worth paying for, if you have the public speaking and presentation skills to deliver them effectively. Being a public speaker can do wonders for your exposure and brand, but it’s also a fantastic way to earn income in its own right.

Consider hitting the stage!

Today, we discuss what you need to do in order to make yourself worth a significant speaking fee. From the preparation to the networking to the marketing, we’ve learned from the best. Our host Omar is a successful public speaker, having studied the craft with speakers who make more for an hour-long talk than some people make in months.

Build your reputation and your bank account. Take our tips, hone your performance skills, and get ready to cash in on sharing your thoughts. Click play at the top of the page!

Show Links

Acuity Scheduling

Book Like a Boss

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MBA1027 How to Put The Spark Back Into Your Business + Free Ride Friday! Jun 15, 2018

The excitement can’t last forever.

When the honeymoon’s over, the founding obstacles are cleared, and the initial fires are put out, it’s just you and your successful business. At that point, you’re no longer facing the drama of starting a new business, and all the ups and downs that come with it. You’ve made it. It’s working.

You’re bored.

Like any relationship, the one between you and your business needs the occasional spark. A new challenge, new stakes, a new reason to be personally, emotionally invested in the outcome. While stability is certainly nothing to sneeze at, there is a such thing as too smooth a ride.

Today, we offer 3 simple ways to bring the passion back. Don’t worry — you don’t have to do anything excessively risky. But you do have to establish new goals, and face the kinds of challenges that get an entrepreneur’s blood flowing. It’s good for you, it’s good for your business, and it’s a massive motivator for your entire team.

Don’t rest on your laurels. Click play at the top of the page!

Show Links

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MBA1026 How Often Do You Need to Upgrade Your Computer? Jun 14, 2018

To do the best job, you need the right tools. But even the best tools don’t last forever.

If you’re like us, your business depends on your computer. Whether you’re on a desktop or laptop, Mac or PC, your computer is your primary weapon in the fight for independent success. It has to work, through thick and thin. What you spend on your computer can vary, but the ROI is undeniable.

But when is it time to upgrade? And what should you buy next?

Depending on your current hardware, it may be a long time before you have to accept the expense of a whole new rig. Depending on your business, you may require features and functionality beyond the average web surfer’s. And like all purchases, you get what you pay for.

Today we discuss how to decide what you need, and when you need it. We’ve been through quite a few computers in our day, so we have some idea of how long they (should) last. Plus, we offer tips and tools on extending the longevity of your computer, however long you plan to keep it. Click play at the top of the page!

Show Links

CleanMyMac

CleanMyPC

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MBA1025 Q&A Wednesday: Where can I hire great remote team members? Jun 13, 2018

We’d say remote teams are the future, but they’re already here.

More and more, smart entrepreneurs are taking advantage of a whole planet’s worth of talent, as the Internet erases borders and puts top-notch talent at your fingertips. In fact, the only problem with remote workers is that there’s just too many of them.

So how do you find the good ones?

Today, we discuss where to find the best in the (remote) business, whatever your business is, at whatever budget you’re working with. From posting on the right websites, to narrowing and filtering the results effectively, to identifying the characteristics of the truly valuable hires, we show you how it’s done.

We should know! Our remote team is spread across the globe, from the US to Australia to Asia and beyond. It took a few years of experience, but we’ve learned how to find exactly who we need — wherever they are. Tune in, and find the self-managing, tech-savvy, modern remote “keepers” your business deserves. Click play at the top of the page!

Show Links

WeWorkRemotely

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MBA1024 Get A Handle on Tracking Your Expenses and Receipts Jun 12, 2018

Accounting can get out of hand, quickly — even when you have an accountant!

With a million little business expenses going out every day, it can be maddening to try and keep track of each transaction. Factor in multiple team members using different methods of payment, and any entrepreneur can easily lose the thread. What’s a business owner to do?

We’ve got a system.

There’s no shortage of accounting software and expense-tracking apps. In fact, the choices are overwhelming. But we’ve established a system for our business that works beautifully, and we think it’ll work for you too. We only use 3 — count ‘em, 3 — software tools, integrated into one simple, easy, headache-free process.

As your business grows (and tax time approaches), you’ll want to have your finances in order. Try our system, and see how stress-free it can be. Click play at the top of the page!

Show Links

Friend of a Friend by David Burkus

ReceiptBank

DropBox

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MBA1023 Guest Teacher: David Burkus- How To Make The Connections You Need To Grow Your Business Jun 11, 2018

Networking: you’re (probably) doing it wrong.

Networking is crucial to the development of any business. We like to say that the relationships you build as an entrepreneur are the most valuable asset your business has. But acquiring contacts and building genuine relationships is a subtle art, one that requires skill and finesse.

That said, anyone can do it. You just need the right approach.

Enter today’s special guest teacher, David Burkus. Burkus a best selling author and social sciences expert whose research-based strategies are proven to work. He’s here to show us the “hidden network” that lives just outside your contact list, in the gray areas between friends and total strangers.

With Burkus’ advice, you can take the awkwardness out of networking and forge valuable alliances skillfully. Learn how to identify and connect with contacts, and nurture the relationships that’ll mean everything to your business. Click play at the top of the page!

For even more networking wisdom, check out Burkus’ audio course How to Connect: How to Give and Get the Introductions That Will Transform Your Life and Your Career

Show Links

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MBA1022 How To Work On Weekends Without Burning Out + Free Ride Friday! Jun 08, 2018

Entrepreneurs need weekends, too.

Building a business on the side is no easy feat. But even the hardest working, most dedicated side-hustler has basic human needs: rest, relaxation, and a general enjoyment of life. To deprive yourself of these things won’t bring success. It’ll bring fatigue, burnout, and resentment. So how can you make time for you and your business?

One word: scheduling. Today, we discuss the time management tips that keep your weekends both productive and relaxing. With a little planning, and a little discipline, you can enjoy everything that makes weekends great, without losing ground in your business.

Our host Omar knows better than anyone — he held down a full-time day job while running a business on the side for years. By actively prioritizing R&R, he was able to meet his goals without collapsing in a heap of disgruntled fatigue. By not seeing himself as a work-bot, he was able to stay healthy, motivated, and productive 7 days a week.

You can do it, too. Find out how. Click play at the top of the page!

Show Links

WebinarNinja Workshop

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MBA1021 How To Get Feedback About You From Your Team Jun 07, 2018

How are you doing so far?

That’s a question every business owner needs to ask their team from time to time. Asking, of course, is easy. Getting honest answers, though…that’s something else.

You need to improve as a business owner and leader. If you’re not growing, neither can your business! The only way to measure growth is to seek data, to make sure that you’re a better leader today than you were yesterday, or last month, or last year. But where do you get the data?

More importantly, how can you trust the data?

Today, we discuss how to make your employees comfortable enough to tell the truth. By creating the right environment, with a commitment to openness and mutual respect, you can get the information you need to do better — and earn your team’s esteem.

We’ve tried many strategies to obtain this kind of feedback. Besides the effective ones, we’d also like to share the ineffective ones: the utter disasters that kept team members frightened and tight-lipped while real opportunities for improvement were lost.

Plus, we discuss how to assume the right posture to hear honest feedback, and respond constructively — not defensively. Do right by your team: Click play at the top of the page!

Show Links

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MBA1020 Q&A Wednesday: How do I create an online course on a budget? Jun 06, 2018

Got something to teach? Something to share? Ready to make a business out of it?

It’s time to start your first online course. But if you’re like today’s Q&A listener, you’ve got one problem: a tiny budget.

Not to worry! WIth low-to-no-cost tools available today, anyone can establish a decent online course and get the ball rolling on their coaching career. In fact, you can create an online course almost entirely for free, if you know a few tricks.

Today, we walk you through the steps to creating your first course on the cheap.We’ve got the tools, techniques, and nifty little hacks that help you produce professional, high-quality lessons with less capital than it takes buy a sandwich, let alone a videographer. We discuss everything from creating the content, to delivery, to technical advice on filming and screencasting.

Get the tips, tricks, and online resources you need to make it happen, budget be damned. Click play at the top of the page!

Show Links

Udemy

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MBA1019 How to Transition from Self-Employed to Business Owner Jun 05, 2018

Your future is bigger than yourself alone.

There’s a huge difference between self-employment and business ownership. Being self-employed gives you freedom, and many prefer it to conventional 9-to-5 work. But self-employment means the whole enterprise depends entirely on you. Depending on the business, this isn’t scalable — or even sustainable in the very long term.

Business ownership, on the other hand, means taking a step back. It means being the leader, not the worker. It means delegating and trusting others with the day-to-day operation of your business, so that you can look further ahead. It’s not just about freedom. It’s about building something self-sustaining, independent of little ol’ you.

The ultimate goal of entrepreneurship is business ownership.

Even if you start as a solopreneur (as our host Omar did), eventually you’ll want to scale up, and hand off tasks to new people. This isn’t easy, and it’s not a ticket out of work. It’s a long-haul outlook that sets up a future for yourself and others.

Hear how it’s done, step by step. Click play at the top of the page!

Show Links

Unlimited Power by Tony Robbins

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MBA1018 Must Read: Unlimited Power by Anthony Robbins Jun 04, 2018

Every once in a while, go back to the classics.

Tony Robbins is one of the original “self-help gurus.” While that kind of title might be scoffed at by some, the substance of his work is real and valuable. His 1986 book Unlimited Power isn’t some meaningless collection of affirmations — it’s a practical, smart guide to maximizing your potential.

It’s one of Robbins’ all-time best-sellers, and for good reason. Many (including our host, Omar) have been profoundly influenced as business people by this book. Omar himself has read and re-read it multiple times, synthesizing the lessons within.

Today, we share the key takeaways.

We get it: some people take Robbins more seriously than others. But even if you’re not into self-help, this book is full of actionable, business-applicable insights. 3 concepts in particular from this book can totally realign your understanding of entrepreneurship for the better. Hear what we mean — Click play at the top of the page!

Show Links

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MBA1017 How To Make The Most of a Bad Day + Free Ride Friday! Jun 01, 2018

The true measure of yourself is what you do when times are toughest.

In business, tough times are never in short supply. Even the most successful business people have those WTF? days. It’s just gonna happen. What matters most is not avoiding those days, but responding to them in positive, constructive ways. Are you up for the challenge?

Today, we discuss how to handle the most awful days, by focusing on the factors you can control. We offer the strategies that have worked for us when everything seems to be going wrong, from sales slumps to technical glitches to personnel drama. Because no matter how badly your day goes, your business still needs you to perform.

Business is challenging, but that’s the fun part! With the right outlook, the right expectations, and the right strategies, you can see every day as an opportunity — even the awful ones. Hear our coping strategies, plus our 10-minute exercise for getting through those days you just can’t wait to end. Click play at the top of the page!

Show Links

How to Stop Worrying and Start Living

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MBA1016 Should You Start a 2nd Business on the Side? May 31, 2018

We get it. Entrepreneurship is addictive.

Sometimes, while we’re developing one business, we see an opportunity to start another. Currently, we’re juggling two companies ourselves. But at some point, you’ve got to set limits on the number of plates you’re spinning, so that you don’t end up sacrificing quantity for quality.

Today, we discuss the right (and wrong) times (and reasons) for starting a second (or third) business while maintaining your current company. With so many ideas and opportunities bouncing around in our heads, we independent business people need to prioritize the ripest fruit — or end up with more than we can handle.

Fortunately, there are ways to decide if your next big idea is really worth pursuing. Certain factors truly justify starting a new business, especially when certain resources can be shared or the products are complementary. It all depends on what you’ve got going now, and where you want to see yourself later. Get the details — Click play at the top of the page!

Show Links

Ship by ProductHunt

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MBA1015 Q&A Wednesday: How much time should I spend consuming content? May 30, 2018

Content: there’s plenty of it out there.

Much of it can help you grow as an entrepreneur. With the wealth of online educational resources available today, you could spend your whole day learning about business and your own industry. Without setting foot in a business school, you can learn more from your laptop than many have in universities.

But when does learning about business start to detract from actually doing business?

Today, we discuss the limits of content consumption. Professional development is a worthy endeavor, but you’ve got to balance it against your other responsibilities. Otherwise, the ROI shoots right into the negative.

We have a formula for consumption that works for us, with exact allowances of time that are firm, but flexible. There is a such thing as too much content. In fact, the human brain can only learn so much before it’s no longer useful to keep reading or listening.

Tune in, and find out exactly how to balance learning with doing. Click play at the top of the page!

Show Links

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MBA1014 Is a Custom Built Website Worth It? May 29, 2018

You’re starting a small business. You need a website. But you’re not a website developer.

Welcome to the most common of marketing conundrums. Can you make do with a drag-and-drop DIY website builder, or should you pony up for a fancy custom job? Can you really Do It Yourself effectively? Is the ROI for a designer really there?

It’s a tough call, and the answer will differ depending on what stage of development your business is in.

Today, we discuss when it’s worth it — and when it’s not — to hire a freelance web developer. We’ve gone both routes at different points in our business journey, hacking together our own site in the early phases and paying for something more professional when the time was right. We know what it costs, and we know what it did for our businesses.

Learn what really matters about your business website, and why shelling out too much too early is likely to be counterproductive. Click play at the top of the page!

Show Links

Words

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MBA1013 Guest Teacher: Clay Clark – How to Increase Your Sales by 300% in 30 Days May 28, 2018

Ready for some top-notch business coaching?

Clay Clark is in demand as a business consultant. SBA Entrepreneur of the Year and a bestselling author, Clark knows the strategies that create revenue for all kinds of businesses. That’s why he’s been successful both in creating his own businesses, and in coaching and motivational speaking for a slew of Fortune 500 companies.

Bottom line: this advice is valuable.

Clark is here to help you revamp your business strategy with a sales-oriented approach. Today, he offers 6 specific tactics you can use to bump your sales numbers exponentially. From online marketing to closing the deal, Clark’s 6 tips can help you get the most out of your current business assets — especially if you have an established sales team.

After you listen to the podcast, head on over to thrivetimeshow.com for even more in-depth growth coaching. Click play at the top of the page!

Show Links

Google Business

Clarity

Nest

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MBA1012 8 Essential Metrics Every SaaS Should Track P2 + Free Ride Friday! May 25, 2018

Let’s get SaaSy.

It’s FREE RIDE FRIDAY!!!, and we’re finishing up our two-part series on the metrics that matter most to your SaaS business.

If you haven’t listened to Part I, make sure you do (we’ll just wait right here). In that episode, we identified four basic metrics that help you lay the foundation for an accurate picture of your SaaS’s overall health.

Today, we go deeper.

We take a look at four more metrics, numbers that give you a more detailed, nuanced, and comprehensive view of your business. While yesterday’s episode focused on numbers related to customer acquisition, we now look at your existing customers’ data to capitalize on those gains — and boost profitability.

Track all 8 metrics, and let them lead you to sustainable growth. See where you can make the biggest differences in your SaaS, at every stage of its development. Before you invest in a pricey CMS or CRM software to track analytics, see what you can do just by following these figures manually.

The results might just blow your mind. Click play at the top of the page!

Show Links

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MBA1011 8 Essential Metrics Every SaaS Should Track P1 May 24, 2018

Metrics matter. But which numbers should you really keep your eye on?

If you’re running a SaaS (Software as a Service) business, you’ve got plenty of numbers to choose from. You can study analytics on everything from conversions to daily active users to average customer age to…well, you get it.

With so many metrics, what’s the priority?

Today is Part I of a two-part series on the metrics that have the biggest overall impact on your business. By tracking these 8 key indicators, you can identify exactly which areas of your business need the most attention.

By improving these specific numbers, you’ll be most likely to improve the one factor that matters most: profitability.

On this episode, we tackle the first four key metrics, from the earliest phases of your marketing right up to your sales numbers. This will lay the groundwork for bringing in the next four factors — so you can paint an accurate overall picture of the health of your SaaS.

We’ve run our own SaaS for some time now. Take advantage of our experience, and learn where to focus your efforts. Click play at the top of the page!

Show Links

Guest Teacher David Lizerbram: 3 Legal Must-Do’s For Your New Business

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MBA1010 Q&A Wednesday: How can I save money with my payment processor? May 23, 2018

Payment processing fees are part of the cost of doing business. But does the cost have to be so high?

Nope. It doesn’t. Depending on your business, you may be able to finagle more preferable transaction charges, lowering the percentage of revenue you lose to payment processing. There are ways to save, without comprising service or customer security.

You just have to know how.

Today, we discuss how to cut down your payment processing budget. While so many business owners assume they simply have to accept their payment processor’s terms, the truth is that transaction fees — like anything — are negotiable. Plus, your payment processing structure can be altered to save you even more.

Learn how to improve your bottom line, by gaining the leverage you need to bring your payment processor to the table. Click play at the top of the page!

Show Links

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MBA1009 5 Things You Need To Know About GDPR May 22, 2018

GDPR: if you haven’t heard about it yet, you will.

The policies take effect in a matter of days, and it’s likely to affect almost every business with an online presence. GDPR is Europe’s reaction to the threat of privacy breaches that have lately made headlines, especially in the US. It’s the European Union’s attempt to protect the user data of its citizens — regardless of where a business is located.

If you have a website that tracks or gathers data on your visitors, you must be GDPR compliant by May 25th. The good news? It’s likely that you already are. Still, it’s vital to make sure, because the consequences for violations of European visitors’ privacy are steep.

Seriously, friends: do whatever you have to in order to comply with this new standard in online security.

Today, we discuss what the rules are, why they came about, and how to make sure your business doesn’t run afoul. Given the size of the fines, it’s definitely worth taking the time. Click play at the top of the page!

Show Links

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MBA1008 Must Read: The Everything Store by Brad Stone May 21, 2018

Ever read a book that changed your whole outlook?

That’s the case with our latest Must Read Book Review, this time the true story of the world’s richest man and his landscape-changing company. The Everything Store by Brad Stone tells that tale of Amazon. It’s less a book about money, and more about drive, will, and unstoppable commitment.

This is a long read, but worth every second — including the time you spend re-reading sections just to process the incredible insights. It’s chock full of “Holy sh*t” moments, pieces of wisdom that completely challenge your view of business and commerce. This book is a mind-shifter, from cover to cover.

Today, we discuss some of the many takeaways of this immensely valuable book, from the value of implementation over ideas to the rewards of uncompromisingly good customer service. Friends, this one is a keeper. Click play at the top of the page!

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The Everything Store by Brad Stone

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MBA1007 How to Adapt Spotify’s Business Model + Free Ride Friday! May 18, 2018

Give. Hook. Upsell. Repeat.

The Spotify business model is genius. It’s also increasingly common practice, one currently adopted by businesses big and small. Spotify, Pandora, YouTube, and many more take the same approach: provide an incredible free service, then offer a premium version for a relatively small monthly fee.

The beauty is that it works at both levels. At the free level, you can still draw revenue from advertisements — the exact advertisements your customers will pay to avoid. If the service is great, and the customer has a certain amount of disposable income, it’s a win-win.

Today, we discuss exactly how to apply the free service to premium upgrade model to your business. Just like in many facets of business, from marketing to support, what you give away is ultimately what earns you the most.

It’s FREE RIDE FRIDAY!!! See if the Spotify method can work for you. Click play at the top of the page!

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Backlinko with Brian Dean

Book Like a Boss

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MBA1006 5 Common Mistakes When Starting Your First Business May 17, 2018

You’re starting your first business. Are you nervous?

Don’t be! Even though it’s your first time, you’ve got the advantage of our experience, right here on this podcast. There are so many things we wish we knew when we first got started. Today, we share 5 of the most important mistakes we wish we hadn’t made — because we totally did.

These are not small mistakes! All five of these screwups are potential business-killers.

The good news is that because we made these mistakes already, you don’t have to. And even if you have already made them, it’s not too late to change course. Whatever you do, do not let these errors slide. Avoid them, stop them; whatever it takes.

Many of these mistakes involve the transition from conventional work to entrepreneurship. For the newly independent, it’s important to know the key differences that trip people up. Let our experience (and our failure) be your guide. Click play at the top of the page!

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EasyCeourse

Chase Reeves

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MBA1005 Q&A Wednesday: How do I close my business for good without upsetting my customers? May 16, 2018

Goodbyes are tough. When you’re closing your doors, how should you address it with your customers?

That’s what one listener asked us for this week’s Q&A Wednesday. There are perfectly good reasons to close a business, from a lack of profitability to plain old retirement. But when you do so, you take something away from a group of people who supported you.

As a business owner, you owe it to them to bow out gracefully.

Today, we discuss how to communicate the end of your business in a respectful, productive way. Any exit strategy requires careful planning, including salvaging whatever good will you can. It requires correct timing, articulation, and possibly honoring some legal obligations. The way you close will have an impact — one that can follow you into your next business.

Learn how to soften the blow. It’s the right thing to do. Click play at the top of the page!

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MBA1004 How to Run a Successful Cross Promotion May 15, 2018

They say two heads are better than one. How about two marketing campaigns?

Cross-promotion is a smart, simple way to instantly double your exposure, and it costs you almost nothing. All you need is a partner with a complementary product, and you can exchange access to your respective audiences.

In our business, we’ve done many a cross-promotion with other entrepreneurs. In fact, we’re doing one as of this writing.

We’re not talking about commission or affiliate marketing here (though that’s an option). We’re discussing a simple exchange in which your partner tells their audience about your business, and vice versa. It’s easy, mutually beneficial, and effective — if you do it right.

Today, we offer our best strategies for executing an optimal cross-promotion, from identifying a partner, to mutual goal-setting, to follow up with your new audience. With a little strategy, cross promotion works. Click play at the top of the page!

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Fanbytes free Snapchat Cheat Sheet

asyCourse

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MBA1003 Guest Teacher: Timothy Armoo- How to Leverage Snapchat to Tap into a Young Demographic May 14, 2018

If you want to reach the young, you need to speak Snap.

Snapchat owns the under-30 market, with more teenage users than Facebook — despite Snapchat being a fraction of the size. As it grows, the temporary image and video-based platform will only extend its reach to the young.

For now, though, marketing and advertising on Snapchat is way underpriced.

To help you understand how to take advantage of Snapchat, we’ve brought in a special guest teacher. Timothy Armoo is the 23 year old CEO of Fanbytes, a mobile video advertising firm that helps companies reach the kids on social media.

Fanbytes has helped giants like Warner, Universal, and Sony get their message to the young. Now, Armoo is here to help you.

He’s got 5 “hacks” you can use to tailor your message to Snapchat’s unique features and functionality. These 5 tricks will maximize the impact of your campaigns with Snap-specific practices proven to earn clicks.

Get with the times, friends. If you ain’t Snappin’ it won’t happen! Click play at the top of the page!

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Fanbytes

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MBA1002 Removing Friction From Your Business + Free Ride Friday! May 11, 2018

Friction (noun): that which slows us down.

We all want our businesses to run smoothly. Today, we’ve got some tips on how to identify and eliminate sources of friction, those areas of inefficiency where goals are held up. Friction can come from many places (and people), but there are 3 particular points where a few changes can make all the difference.

On this episode, we explain how to make your business (and your life) a whole lot easier. Entrepreneurship has enough challenges, so why allow unnecessary obstacles to exist? WIth some advice from a great mentor of ours, we share some effective ways to trim the systemic flaws (and individuals) holding you back.

Friction costs time, money, and effort. Don’t let any of your hard earned resources go to waste. Reduce the friction, and ride smooth — all the way to success. Click play at the top of the page!

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Book Yourself Solid by Michael Port

ZenDesk

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MBA1001 How to Find Great Talent Via Your Staff May 10, 2018

Good help is hard to find. But it’s easier when you’ve got staff who care about your business.

Whenever it’s possible, finding new hires via your old ones isn’t just cost-effective. It’s ideal! While anyone can comb through resumes and find appropriate skill sets, nothing beats a referral from someone who understands your business, your company culture, and your needs.

Not only does your own team know you and your mission, they know the potential hire — and what makes them a great fit. We’ve grown our team person by person for the last several years, mostly using this method. In that time, the people brought in by our people have proven to be a great fit.

Even if you’ve only got one employee, you can turn that person into the best possible recruiter. Personal connections do more than any job posting, recruitment service, or interviews. Assemble the team that jives on a personal level, and see what they’re capable of. Learn how — Click play at the top of the page!

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MBA1000 Q&A Wednesday: How Do You Work & Live With Your Significant Other? May 09, 2018

It’s been a long road, but here we are: 1,000 episodes!

Don’t worry — we won’t spend too much time celebrating, because we’ve got business to discuss. Specifically, many of our listeners want to know how our co-founders, Omar and Nicole, balance their personal partnership with their business partnership. Can working alongside that special someone really…work?

It sure can!

Today, Omar and Nicole discuss the unique challenges and advantages of building a business with your other half. Our co-hosts are up-front and honest about what can go wrong when you work with someone so close to your heart — which is exactly why they pull it off.

Omar and Nicole discuss the potential conflicts of sharing a business and a life, as well as the boundaries, systems, and mutual agreements that keep them focused on their shared goals. They also discuss what makes working together so adorably great. Each offers 3 tips, for a total of 6 wisdom-nuggets on how to chase your goals with your best friend at your side.

Hear what it takes to make it, together. Click play at the top of the page!

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MBA999 5 Email Promotion Tips To Increase Sales May 08, 2018

Email, email, email.

We never miss an opportunity to point out that email is king when it comes to online marketing and sales. Because the recipient has to opt in to receive it, and because every email requires some action to resolve (even if it’s just to delete), emails are your best chance to be seen, heard, and understood.

When you’re running a sales promotion, every facet of your email has to be precisely crafted with strategy in mind — from the subject line to the sign-off. Whether you’re launching a new business, launching a new product, or just having a sale, every aspect of your email matters.

Today, we discuss 5 phenomenal tips for optimizing your sales campaign emails. Write them down, stick them somewhere visible, and refer to them every time you run a promotion. We cover everything that makes an email campaign work: timing and frequency, design, content, and follow-up.

These principles can apply to any kind of sales campaign, for any type of business. Learn the strategy, and watch the results roll in. Click play at the top of the page!

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ActiveCampaign

InfusionSoft

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MBA998 Must Read: Damn Good Advice by George Lois May 07, 2018

In business, good advice is worth its weight in gold.

For this week’s Must-Read Book Review, we go one better: Damn Good Advice (for people with talent) is a treasure trove of insights, witty observations, and hard-earned truths from George Lois, legendary ad-man and creator of Big Idea Advertising.

As the title suggests, Lois’ advice is, shall we say, blunt. Some of it is even controversial. Heck, we outright disagree with a few of his points. But the net value of reading this book is undeniable. It’s an easy, short, digestible read with a humorously combative tone that keeps the pages turning.

Before you know it, you’ve finished it — and you’re glad you did. We especially appreciate Lois’ take on the relative merits of smarts and work ethic, a balance that every entrepreneur has to find in themselves and their team members.

It’s unconventional, but it’s a gem. Hear what this book has to offer — Click play at the top of the page!

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Damn Good Advice (for people with talent!) by George Lois

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MBA997 Advanced Email List Building P2 + Free Ride Friday! May 04, 2018

Build the list that’ll build your business!

Yesterday, we started our 2-part series on email list-building with a talk on website optimization and opt-ins. Make sure you’ve listened to that one, so you have a firm foundation for today’s in-depth lesson on the next steps.

Today, we discuss how to segment your leads, nurture them into sales, and onboard those new customers.

WIth these proven techniques, you can keep the contacts on your list moving down the funnel, from contact to long-term loyalist and advocate for your brand. With smart automation, you can establish the email workflows that do the work for you, keeping your contacts constantly engaged. With a little education, you can master list-building, and watch the effects.

Listen to both episodes, take notes, and get ready — these strategies create results. Click play at the top of the page!

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MBA996 Advanced Email List Building P1 May 03, 2018

In online business, email is everything.

That’s no overstatement. Email remains the single most important tool you can use to turn website visitors into customers. Collecting addresses, starting the conversation, and nurturing your leads requires knowledge and strategy. Fortunately, we’ve got an in-depth, 2-part crash course on exactly how to build your list the right way.

We’ve discussed the basics of list-building before. Now, we’re getting down to specifics. We’ve got the details on techniques you can use to acquire leads, convert them, and move them down the funnel. From opti-ins to segmentation to onboarding, this is the email primer you need.

Be sure to tune in to Part 2 tomorrow. When it’s all over, you’ll be ready to tackle email marketing and sales like never before. Learn the techniques, apply them, and let your list do what it’s supposed to: generate revenue. Click play at the top of the page!

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MBA995 Q&A Wednesday: How much should I spend on my logo? May 02, 2018

Every business needs a logo.

A smart, eye-catching symbol that encapsulates your brand and mission can do wonders for your reach. It can generate interest, create associations, and bring your company to mind when potential customers are looking for solutions.

It’s Q&A Wednesday, and one of our listeners wants to know how much a good logo should cost. If you’re not into graphic design, you’ll need to outsource the creation of your logo to a professional. Of course, that won’t be free.

With so many freelancers, and so many options for finding them, how can you be sure you’re getting a good deal?

Today, we discuss the options available to new entrepreneurs, including the options we’ve used ourselves. When you pay for a logo, you’re not just paying for the time it takes to make it. You’re paying for an expression of what you do — and that’s worth getting right.

Click play at the top of the page!

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MBA994 5 Ways to Work Less May 01, 2018

Don’t work too much!

That might sound like odd advice from a podcast about building your independent business, but it’s crucial. Burnout kills businesses, and ruins health. Work is like anything else: quality always trumps quantity. By increasing the quality of your time “on the clock,” you can have more time to yourself.

Your business will benefit, not suffer, from the downtime you allow yourself.

Today, we discuss 5 techniques you can use to lessen your work hours. By working smarter, you can schedule your way into less stress and more results. Do better with your time, and you can enjoy more of it. It just takes a little strategy.

Beat back the overwhelm. Click play at the top of the page!

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MBA993 Special Guest Lesson: Exactly How To Start An Online Store with Katie Swett Apr 30, 2018

Selling physical goods online? Setting up your eCommerce store is easier than ever, given the tools available. But whichever service you choose, it’s important to know the basics of creating an online store that’s optimized for sales.

Today, we’re trying something new: an interview with an ecommerce expert. We’re talking with Katie Swett, Group Project Manager at Weebly. Weebly is a sponsor of the show, but don’t worry — this isn’t a pitch. It’s an in-depth lesson on everything from the design of your ecommerce site, to the sales copy you feature, to the supplemental tools and services available.

Katie and Omar discuss the best ways to establish your store online, right down to the best payment processing and shipping services to use. It’s an info-packed interview you can’t miss if you plan to sell physical goods from an online space. Click play at the top of the page!

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Shippo

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MBA992 Growth You Should Aim for in Year 1 + Free Ride Friday! Apr 27, 2018

Is your business growing fast enough?

If you’re just getting started, that’s a question you might be asking. The answer, though, isn’t as simple as being big enough, soon enough. The right pace of growth isn’t necessarily the fastest pace. In fact, growing too quickly can (and does) end in disaster for businesses that aren’t equipped to go from 0 to 60 abruptly.

We’ve actually turned down opportunities for explosive growth, simply because we knew it wasn’t a sustainable course to take. Given the unique challenges of establishing a new business, entrepreneurs have to be precise in their goals, benchmarks, and standards. To chase as many customers and as much revenue as possible? That’s not very precise — or wise.

Today, we discuss reasonable, sustainable goals for new small businesses. By taking a smart, lean approach to your business’ growth, you can ensure that you’re not just a flash in the pan. You can establish a foundation of growth that will support years of continued success.

Find out how to grow wisely. Plus, it’s FREE RIDE FRIDAY!!! Click play at the top of the page!

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MBA991 Guest Teacher: Carrie Olsen- How to get better results with your sales page using 3 principles from acting Apr 26, 2018

What can artistic performance teach us about sales performance?

Quit a lot, we think. And so does our next special guest teacher, Carrie Olsen. Carrie is a veteran voice actor, having provided narration for companies ranging from Tiffany’s to Taco Bell. In her career, she’s had to hone one thing above all: the art of presentation.

Carrie uses the same principles of presentation that fuel her voice-over career to sell her independent coaching services. In her view, presentation is the key to a great sales page – so she puts the same thoughtful strategy into her website as she does into her performances.

Today, she shares those principles with us. In the end, acting is the ultimate act of sales(wo)manship. You’re selling an idea, a feeling, and a belief. By bringing a bit of the stage, screen, or booth to your sales approach, you can maximize your sales efforts, too.

Learn how: Click play at the top of the page!

For Carrie’s free sales page optimization guides, text 100MBA to 44222 or go to carrieolsenvo.com/100mba

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Carrie Olsen

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MBA990 Guest Teacher: Dan Martell- How To Build a Scalable Systems Playbook Apr 25, 2018

As your business grows, organization becomes more and more crucial.

At some point, the systems you establish will be the difference between getting things done and scrambling to keep up. That’s why it’s so important to establish procedures, protocols, and workflows as early as possible.

Fortunately, there are tried-and-true ways to establish efficient systems and create repeatable core processes for your team to follow — even as your team grows, changes, and brings in new faces. Today’s guest teacher, Dan Martell of SaaS Academy, is an expert in crafting and executing consistent systems. These systems can free you from unnecessary work and excess management duties, allowing you to focus on the horizon rather than day-to-day operations.

Besides offering his most important systems-crafting tips, Martell also offers our listeners a special giveaway that will help you get organized, no matter where you are in your business journey.

Invest in your core systems now, and ensure efficiency going forward — Click play at the top of the page!

For free core system templates that you can customize for your business, head to danmartell.com/playbook

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MBA989 How to Get Ready For Some Time Off Apr 24, 2018

We all need a break. But how do you make sure your break doesn’t hurt your business?

Burnout is a real and dangerous thing. It’s not only bad for your health and well-being, it’s devastating to your business. Only the best you — the healthiest, well-rested, most focused version — can run your business. That’s why it’s so crucial to approach downtime the same way you approach everything else: with planning, preparation, and thoughtful execution.

Today, we discuss what you need to do in order to plan a true vacation, one that allows you to “log off” while your business maintains its momentum. By putting some key things in place, you can ensure that everything runs smoothly in your absence.

Remember: it’s not a “break” if you’re thinking about work! Plan ahead, and come back from your next vacay fully recharged. Click play at the top of the page!

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MBA988 Must Read: SEO 2018 (No-BS) Strategy by Casey Henry Apr 23, 2018

Need to update your SEO strategy quickly?

We’ve got the most efficient, to-the-point 2018 SEO guide available. It’s not a best-seller from a renowned author. It’s just something we stumbled on while looking for useful new SEO resources.

SEO 2018 (No Bullsh*t) Strategy by Casey Leigh Henry is exactly what the title promises: a no-nonsense, brass-tacks guide to getting SEO right this year. SEO is always changing. From the early days of effective keyword-stuffing to Google’s Hummingbird and RankBrain updates, yesterday’s SEO strategies will not work today. It’s more important than ever to find out what works now — without wasting time.

Hear all about these efficient methods for boosting traffic, generating leads, and ultimately making sales. For the best ROI of your time, this should be the next book on your list. Click play at the top of the page!

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WordPress

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MBA987 5 Ways to Increase Your Email Open & Click Rates + Free Ride Friday! Apr 20, 2018

Email is still king.

Even in today’s world of viral social media, email remains the most effective, important tool for online marketing and sales. As they say, “The money’s in the [contact] list.” So how can you maximize the impact of your emails? You’ve got to make sure they get opened, and the calls-to-action inside get clicked.

Like many things in business, that’s easier said than done.

Fortunately, there are some tried-and-true strategies you can use to maximize openability and clickability. By keeping these 5 principles in mind, you can make sure every email has the best possible chance of engaging and converting the recipient. By improving the most important email metrics — open and click rates — you can improve the one metric that matters most of all: sales.

Plus, it’s FREE RIDE FRIDAY!!! Find out how to keep the conversation going. Click play at the top of the page!

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MBA923: 3 Ways to Write Intensely Curious Headlines

OkDork

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MBA986 4 Ways to Improve Your Customer Service Today Apr 19, 2018

It’s easier (and less costly) to keep your current customers than to earn new ones.

When you think of the importance of customer service, always remember that equation. Too many entrepreneurs put too many resources into product development, marketing, and sales, and far too little into customer service.

Your customers are your lifeblood. Taking care of them should be a high priority.

Today, we offer 4 simple, specific actions you can take to improve your customer service. These are small steps, but big fixes. By putting them into action, you can improve customer satisfaction, reduce churn, and protect the revenue you worked so hard to build. These strategies are appropriate for any kind of business, for any size team — and you can implement them today.

A good reputation for customer service can be a huge draw, especially for products that make customers nervous, like SaaS products. Improve the customer experience, and your business will reap the good karma. Click play at the top of the page!

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MBA985 Q&A Wednesday: What would you do differently if you started your software company all over again? Apr 18, 2018

Hindsight is a beautiful thing.

What would we do differently? We’ve learned so much over the course of building and running our SaaS business, WebinarNinja. Of course, like many entrepreneurs, we wish we knew then what we know now! For this week’s Q&A Wednesday, we’re letting our mistakes be one listener’s guide — and yours.

From our tiny two-person startup, we’ve built a team of 30 that now administers a service with over 13,000 active users. From the creation of our first Minimum Viable Product, to imperfect decisions about pricing, team management, and design, there’s a million “do-overs” we’d love to have. Some decisions were small, others were huge.

But along the way, we did the most important thing entrepreneurs can do: learn.

Apply our lessons to your business. Take what we wish we’d done, and do it yourself! We think you’ll be glad you did, looking back. Click play at the top of the page!

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MBA984 How to Have More Patience with Your Business Apr 17, 2018

In life, patience is a virtue. In business, it’s a necessity.

We all want success as quickly as possible — especially those of us who take the risk of striking out on our own as entrepreneurs. We want to reach our goals yesterday, and have the life we want now. But too much ambition can cross over into something counterproductive: impatience.

Today, we discuss how to overcome the desire for instant gratification, and take the slow & steady approach that always wins the race. We share specific exercises that we use to relax, step back, and stay focused on the long term. Using these techniques, you can reduce stress, fight off anxiety, and reach your goals right on time…whenever that is.

Be the tortoise, not the hare. Click play at the top of the page!

Show Links

The Smart Passive Income

Elon Musk

Never Lose a Customer Again by Joey Coleman

The Everything Store

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MBA983 Guest Teacher: Joey Coleman- How to Counter Buyer’s Remorse Apr 16, 2018

Keep. Your. Customers.

As entrepreneurs, we spend a lot of time and resources on customer acquisition. We pour effort into getting more and more new customers, because that’s how we grow our business. But in doing so, we cannot neglect the customers we already have. To sustain our growth and set our business up for long-term success, we have to delight the buyers we already have.

Our special guest teacher this week is Joey Coleman, customer retention expert and the author of Never Lose a Customer Again. Coleman’s consulted the likes of Hyatt, Zappos, and Whirlpool on the art of pleasing and retaining customers after the sale, so that buyers become lifers.

Today, Coleman shares his proven ways to counter buyer’s remorse, that dread feeling some customers get when they haven’t been taken care of post-purchase. Take the time to make sure your customer feels good about their purchase, and they’ll reward you for years to come. Click play at the top of the page!

For 3 free chapters from Never Lose a Customer Again, visit joeycoleman.com/book

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Joey Coleman

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MBA982 How To Empower Your Team To Manage Themselves + Free Ride Friday! Apr 13, 2018

It’s FREE RIDE FRIDAY!!! Today, we discuss the most important thing an entrepreneur can do to reduce stress, increase efficiency, and genuinely enjoy your business: trusting your team.

When it’s your business, the temptation to micromanage is strong. But too much involvement in your team’s work can be counterproductive, draining, and — worst of all — it can disable your employees, keeping them dependent on you rather than letting their talents shine. If you truly want to the best work from your people, it’s time to macromanage!

On this episode, we offer simple steps that allow you to lengthen the leash, gradually empowering your employees to the point where they don’t need you. This frees you up to think further ahead, to innovate, and to simply live your life. We discuss how to build, test, and ultimately trust a capable team, one that’s motivated by their own desire to use the freedom you give them productively. It’s a win-win! Click play at the top of the page!

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MBA765 – Must Read: Shoe Dog by Phil Knight

MBA958 – Must Read: How to Stop Worrying and Start Living by Dale Carnegie

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MBA981 Fighting Depression in Entrepreneurship Apr 12, 2018

No one said this would be easy.

Business is tough. Entrepreneurship can be even tougher. We think it’s healthy, productive, and good for your business for you to acknowledge this struggle. If we can’t face the valleys, we won’t reach the peaks! That’s why we’re devoting today’s episode to helping you work through the dark times, the times when your path to success is the hardest.

We’re all about positivity. But the plain and simple truth is that entrepreneurship is hard sometimes, and that’s ok. By dealing with our unique challenges in a constructive way, we not only get through the rough patches — we enrich the whole experience, and grow into stronger business people. Today, we discuss exactly how to live with, address, and even embrace the entrepreneur’s uphill battles.

With a little support, a little advice, and some good ol’ optimism, you can keep things in perspective. You can do this, and we can help. Click play at the top of the page!

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MBA980 Q&A Wednesday: How do I know my business idea is a good one? Apr 11, 2018

Ideas: we all have them. Some of them are even good. But is your idea good enough to sustain a business?

You don’t have to guess.

If you have an idea for a great product or service, you can find out — in the real world — whether it can actually sell. You can take concrete action to determine if your business idea has a decent chance of working. In today’s digital economy, it’s easier than ever to do market research. You just have to know where to start.

Today, we take you step-by-step through the process of validating your business idea. Before you put any other time or money into your idea, do this first. We explain simple, immediately actionable ways to “feel out” consumers. This way, you can proceed with more than just an educated guess: you can go forward confident that your product or service already has people waiting to buy it!

Want to build it, but not sure if they’ll come? Just ask! Find out how — Click play at the top of the page!

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MBA979 How I Prepare for a Public Speech Apr 10, 2018

Public speaking is many people’s biggest fear. But for entrepreneurs, it can be one of your most powerful tools. As intimidating as it can be, getting up in front of people and explaining yourself does wonders for your marketing, sales, and personal branding.

It’s taken our host Omar 6 years of study and practice to become the competent, engaging public speaker he is today. From hosting our daily podcast, to hosting regular webinars, to addressing huge live crowds at industry conferences, his success on the mic is no accident. It’s the result of thoughtful, thorough preparation.

Today, Omar shares his public speaking preparation strategy, from the initial “intel gathering” about the topic, audience, and venue, to the scripting of his words, to the multiple rehearsals he conducts before he ever sets foot on stage. He describes his own step-by-step process for crushing his speeches before a single audience member takes their seat.

He’s had the training. He’s had the experience. And he’s had the painful “bombing” moments that really taught him lessons. Now, he’s ready to share what he’s learned, so you can knock your next speaking engagement out of the park. Click play at the top of the page!

Show Links

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MBA978 Must Read: Exactly What To Say by Phil M Jones Apr 09, 2018

Nervous about sales? There’s a Must-Read Book Review for that.

Exactly What to Say by Phil M Jones is exactly what the title promises: a collection of phrases that will help you make sales. These key phrases encompass sales strategies that work for every kind of business and product. It’s a short, easy read that you’ll refer to again and again when crafting your personal sales strategy.

These phrases, used verbatim in the right context, are absolute gems. They make use of human and social psychology to trigger the interest and curiosity that opens the door for sales. On this episode, we explain how these simple phrases work, and share a few that we’ve found most useful in our own sales situations.

Learn how to introduce your product and explain its value effectively. Arm yourself with the exact words you need to gain confidence in the sales arena. Click play at the top of the page!

Show Links

Rich Dad, Poor Dad by Robert Kiyosaki

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MBA977 How to Build a Business On The Side P2 + Free Ride Friday! Apr 06, 2018

Ready to make your side gig your full-time career?

Yesterday, we laid out the first phases of our detailed action plan for building your own business on the side while maintaining your regular 9-to-5 job. Today, we continue that lesson with the final instructions you’ll need to transition out of conventional work and into entrepreneurship.

Last time, we covered the foundational steps of organizing your time and resources, validating your business idea, and crafting your first minimum viable product. Today, we discuss how to turn your initial product into an actual, honest-to-goodness business. Tune in, and hear the exact steps you’ll have to take to establish your funding, profitability, and marketing before ultimately making your big move.

We also discuss how to improve your product via customer feedback, tweaking it to perfection until your business is truly off the ground. Finally, we offer advice on making a smooth transition out of your day job and into full-time, profitable, viable independent business.

It’s a long journey, but the first step is here! Click play at the top of the page!

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MBA976 How to Build a Business On The Side P1 Apr 05, 2018

You want to build your own business, but you already have a job. And you don’t want to lose it (just yet).

You’re not the only one. Building your business on the side while maintaining your primary income isn’t just common, it’s smart! So how can you invest the time and resources necessary to really start a business? Can you make real progress with nothing but your nights and weekends?

We’ll show you how — exactly the way we did.

This is Part 1 of a 2-part series on building your business on the side. Today’s and tomorrow’s episodes are PACKED with detailed information on how to manage your schedule, stay productive, and minimize personal financial risk while plotting your escape from the 9-to-5. By keeping your day job and putting in a good ol’ fashioned side-hustle, you can pursue your business with a safety net in place.

Start playing the long game now. Click play at the top of the page!

Show Links

$100 MBA 1-Page Business Plan

$100 MBA Free Idea Validation Course (and 2018 Waiting List)

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MBA975 Q&A Wednesday: What sales guides or resources do you recommend for non-sales people? Apr 04, 2018

It’s Q&A Wednesday, and we’re here to help! Today, we address a question from a listener with a very common issue: they’re not exactly an expert in sales.

For new entrepreneurs, salesmanship is often the first stumbling block. Per our listener’s request, we’ve put together a collection of go-to resources for beginning sales people that we’ve found most useful and valuable over the course of our business journey. This collection of 3 books and 2 online courses can give anyone a foundation in the art of the sale.

From ultra-beginner to intermediate, these resources are our ideal crash course for anyone who’s just getting into business for themselves. Fortunately, sales tactics can be learned — even by people who aren’t “natural” sales people. All you need is the right advice, and the will to get out of your comfort zone and improve your business skill set.

Take yourself from sales noob to sales pro! Click play at the top of the page!

Show Links

Your 3-Step Sales Process

How to Win Friends and Influence People by Dale Carnegie

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MBA 974 How to Make Big Decisions in Your Business Apr 03, 2018

Decisions, decisions. Entrepreneurship means having more control — and more responsibility — than your average person. Sometimes, the sheer importance of the decisions you have to make can be overwhelming. All too often, the anxiety and pressure that comes with make-or-break decisions can lead to “analysis paralysis.” Today, we show you how to shake it off and make the call.

We have a precise we method we use to make the best possible decisions when the stakes are highest. By stepping back and putting the decision into a framework, you can get the perspective you need to reach a rational, properly analyzed conclusion. By applying our formula, you can anchor your decisions to the mission statements and personal goals that matter most.

Step out from under the pressure of emotional decision-making. Learn how to make the call with calm, confidence, and zero regrets. Click play at the top of the page!

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MBA973 Guest Teacher: Jordan Harbinger – How to Build Relationships for a Rainy Day Apr 02, 2018

We’ve said it before, and it remains true: the relationships you build are the greatest asset you’ll ever have in business. Through ups and downs, from one business to another, your relationships are the one constant resource you can rely on — but only if your nurture and maintain them.

As this week’s guest teacher, Jordan Harbinger, likes to say, “Dig the well before you’re thirsty.” If you reach out to someone for the first time when you need help, you’ve already waited too long. Instead, Harbinger is here to show us how to build relationships well in advance of getting anything out of them, by simply being a trustworthy, generous resource for everyone around you.

Harbinger is a renowned expert in the art of networking and cultivating personal ties that reinforce your business. From his early days as a lawyer, he learned that relationships can be the scaffold of an entire career. As long as your intent is to build genuine ties — not to simply do favors to be rewarded later, the rewards are limitless. By being honest, open-handed, and helpful to others, your business will benefit in ways you can’t possibly predict.

Start building your network now. Click play at the top of the page!

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MBA972 When to Raise Prices + Free Ride Friday! Mar 30, 2018

Times change, and so do prices.

If your business is growing, you’ll eventually have to raise rates for your products or services. Even if it’s just to keep pace with inflation or the cost of living, your prices just can’t stay flat forever.

Of course, breaking the bad news to customers can be a scary thought. No one likes to pay more, even for something they love. That said, you might be surprised at how little resistance you’ll meet when raising prices — if you do so skillfully. Today, we discuss the right times (and the right ways) to raise prices. A modest increase for customers can mean a huge revenue boost for you. We offer proven tips and strategies for “gently” raising prices, whether it’s an immediate hike, or a long-term pricing plan to keep pace with growth.

Don’t be scared to raise prices when you have to. Remember, most customers aren’t so concerned about price — they’re concerned about value. As long as you deliver the goods, your product might be worth more to customers than you realize. Click play at the top of the page!

Show Links

Webinar Ninja Free Webinar Course: Your Webinar Blueprint

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MBA971 How To Improve the Quality of Your Email List Mar 29, 2018

Sit down for this one: your email list might be too big.

When it comes to email contacts, quality beats quantity every time. Besides that, excessive quantity can actually hurt your bottom line. Making sure you have a “lean list” is crucial to getting a good ROI on whatever you’re paying for email services (you’re not just using your personal email, right?).

Today, we discuss how to make sure you have the right contacts, not just the most.

A small list of engaged contacts is worth more to your business than a million inboxes where your emails get filtered, deleted, or otherwise ignored. Applying the right strategies to collecting emails will help ensure that the addresses you capture are high quality, conversion-ready contacts with the potential to become customers — not just audience members.

Ditch the vanity metrics! Tune in, and learn how to tell which of your contacts are helping your business grow, not just your list size. Click play at the top of the page!

Show Links

1,000 True Fans

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MBA970 Q&A Wednesday: Should I hire a family member? Mar 28, 2018

Family is family, but business is business. Should the two mix?

Many entrepreneurs have to ask themselves this very question. What’s the risk/reward balance of hiring and managing the people closest to you? For some businesses, it can work beautifully. Take the husband & wife team of our host Omar and producer Nicole, for example. For others, it can raise complications that hurt the business — or worse, the personal relationship.

Today, we discuss the unique challenges and benefits of working with family. We show you how to adjust your human resources approach to accommodate family, protect your personal connection, and avoid the appearance of nepotism. With the right approach, you can work effectively and professionally with family, and enrich your entrepreneurial experience.

Learn how to keep it in the family — Click play at the top of the page!

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MBA969 Is Buying a Physical Business a Good Idea? Mar 27, 2018

We all know online business is fertile ground. But is there still room for entrepreneurs to thrive in the physical world? If you’re considering taking on a good ol’ fashioned brick & mortar business, you already know that it comes with risks and challenges the online space is mercifully free of. So should you go for it? Is small business fully digital, or can a scrappy player still make it on the (literal) streets?

We’ve got some good news.

Physical business have never been more affordable to invest in, if you know where to look. What’s been terrible for real estate has been great for entrepreneurs, as moderate-to-low priced physical stores and spaces are available all over the map. You just have to assess the risk factors by doing your homework.

Today, we offer 5 specific things you should look into when considering a physical business. By addressing these 5 areas, you can make real-world entrepreneurship as feasible and realistic as any web-based company. Find out how — Click play at the top of the page!

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MBA968 Must Read: The 1-Page Marketing Plan by Allan Dib Mar 26, 2018

Marketing not your forte? Well, have we got a book for you!

Despite the title, Allan Dib’s The 1-Page Marketing Plan is an entire book, and it’s made our list of entrepreneurial Must Reads for very good reasons. This book offers a strategic, intentional, universal marketing plan that any entrepreneur can apply, no matter the type of business. The plan is sound, straightforward, and effective. Best of all, it’s laid out in easily digestible chunks: 9 total steps divided into 3 phases.

This isn’t just a book of marketing theory. It’s a well-researched, well-received synthesis of proven marketing principles and best marketing practices, with practical examples to support its conclusions. If you’re overwhelmed by the challenge of marketing, this is absolutely one of the best places to start.

Get ready to have confidence in your marketing plan. Click play at the top of the page!

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MBA967 4 Sales Page Hacks To Increase Conversions + Free Ride Friday! Mar 23, 2018

We all love traffic on our websites. But what are we doing with it?

If you’re not converting, your visitors may as well not visit! To make your site effective, you’ve got to keep the endgame in mind: sales. By creating and engaging new contacts, you move your visitors down the funnel towards becoming customers.

So how can you optimize your sales page to capture those emails and start the conversation? We’ve got some ideas you may not have considered.

These 4 simple sales page hacks are minor tweaks, but they can have a huge impact. By applying these easy tricks, you can boost conversions and watch the revenue rise accordingly. These subtle moves may not sound like much — heck, your customers might never notice — but they’re grounded in solid conversion optimization practices. Hear our tips, give them a shot, and see what happens. Plus, it’s FREE RIDE FRIDAY!!! Click play at the top of the page!

Show Links

MBA 962: Low-Priced vs High-Priced Products

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MBA966 How to Choose The Perfect Launch Partners Mar 22, 2018

Why launch alone? When you’ve got a new business, product, or even just a new feature, teaming up with another company might be the best way to spread the word.

By sharing your news with a bigger audience than your own, you can maximize the impact of your new release. You just have to find some fellow business people willing to team up. Today, we offer 5 tips to help you identify the best launch partners, and talk them into a mutually beneficial launch promotion.

You only get one shot to launch, so make it count! We discuss where to start looking for partners, how to identify the “right fit” for your brand, and how to align your interests with your launch partner’s for an effective collaboration. We also describe what kinds of partners to avoid.

Make your next launch greater than the sum of its parts. Click play at the top of the page!

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MBA965 Q&A Wednesday: I am not in love with my customers. Am I in the wrong business? Mar 21, 2018

What’s love got to do with it? It’s Q&A Wednesday, and that’s what one listener is wondering. Can you run a business if you don’t exactly adore your customers? Does serving your customers require…y’know, liking them?

We all have a few customers we wouldn’t invite to dinner, but how much distaste for the people supporting your business is too much?

Today, we discuss the level of love necessary to be a good business owner. While a seething hatred for your customers is probably bad for business, you probably don’t need to be head over heels for everyone who buys what you’re selling. In fact, the skill set required to run a business isn’t necessarily the same skill set you need to be a people-pleaser. That’s why customer service is a distinct branch!

Find out how to fine-tune your relationship with your customers — or whether you need to at all. Click play at the top of the page!

Show Links

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MBA964 How to Choose The Best Domain Name For Your Business Mar 20, 2018

What’s in a name? Everything.

Choosing the right domain name can have huge implications for your branding, marketing, and SEO. Your web address matters! For customers to be able to find you, you’ve got to make it easy, and that starts with the right domain. Today, we discuss the “do’s” and “don’ts” of selecting your domain name, including three MAJOR no-no’s that are guaranteed to hurt your website’s reach.

You may have your domain name for years to come. It will represent your business for the foreseeable future. It’s the shingle you hang above your virtual door. For all these reasons, it’s best to put some thought into it! Click play at the top of the page!

Show Links

The 4 Hour Workweek

Never Hire a Bad Salesperson Again by Dr. Christopher Croner and Richard Abraham

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MBA963 Guest Teacher: Dr. Christopher Croner- Never Hire a Bad Salesperson Again Mar 19, 2018

Ready to sell? You don’t want just anyone pushing your product. You want the best. You want people with innate selling skills, including the kind of drive and self-motivation that can’t be taught.

You want a hunter.

Dr. Christopher Croner knows salesmanship. He’s exhaustively analyzed the qualities that make a great salesperson, finding common threads that only the truly capable share. Today, he’s here to help us attract, identify, and hire the people who will move your product. He discusses the right questions to ask to gauge a salesperson’s true potential, and lays out the specific elements of drive that characterize the truly results-driven candidates. Find your “hunter,” and set them loose! Click play at the top of the page!

Head to www.salesdrive.info/free-trial-request for a trial of Drive Test, Dr. Croner’s sales assessment designed to identify high-potential candidates before the interview.

Show Links

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MBA962 Low Priced vs. High Priced Products + Free Ride Friday! Mar 16, 2018

Go high, or go low?

When it comes to the price of your product, the decision you make will dictate your approach to everything from marketing to sales to customer service. While both the high-end and the affordable markets have their ups and downs, each comes with unique challenges and totally different customer expectations.

Today, we discuss all the factors involved in deciding whether to pursue the Mercedes or the Honda crowd. Low-cost products like Netflix and Spotify subscription services make billions, but involve certain risks and depend almost entirely on rapid scaling. Apple and Tesla can charge as much as they want, but each customer they earn is harder to acquire — and more devastating to lose.

Learn how your goals, strategies, and overall outlook will be different according to the price range of your products. Whether you’re choosing your path, or simply trying to maximize your profits with either approach, this episode’s for you. PS: It’s FREE RIDE FRIDAY!!! Click play at the top of the page!

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MBA961 Why You Are Not Getting Enough Press Mar 15, 2018

For entrepreneurs, attention-seeking behavior isn’t a bad thing.

To widen our reach and attract our audience, we all need press. Everything from brand awareness to SEO is dependent on being mentioned (in a positive light) by industry websites, popular blogs, and even local newspapers. So how do we get the exposure we crave? Today, we offer 3 hard-earned lessons on how NOT to get press — lessons we learned from (painful) experience.

If your business is being ignored by the thought leaders and tastemakers of your industry, it’s likely because you’re engaging in one of these 3 mistakes. The good news? They’re easy to correct, and the damage can be reversed. By avoiding these 3 errors, you can stand out, get noticed, and watch as trusted sources spread the good word about your business. Ready to establish yourself? Click play at the top of the page!

Show Links

Yoast

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MBA960 Q&A Wednesday: When is the best time of year to run a conference or event? Mar 14, 2018

Conferences and other real-world events can be a huge boost for your business. Scheduling such events for maximum attendance takes strategy, planning, and wisdom — exactly the kind we offer on today’s episode. The right time of year makes all the difference to the success of any event, based on the industry, climate, culture, and a host of other factors.

To pull off a win, you need to think way, way ahead.

Today we discuss some general guidelines that apply to all or most kinds of conferences and events, including some definite no-no’s you should be sure to avoid. We help you put potential attendees in a position to make “yes” an easy answer to give, utilizing the sweet spots on the yearly calendar.

You only get one chance to fill your event with potential partners, customers, and allies. Get it right! Click play at the top of the page!

Show Links

$100 MBA Show Free Idea Validation Course

Social Media Marketing World

World Domination Summit

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MBA959 How to Reduce Meetings in Your Business Mar 13, 2018

Let’s just say it: no one likes meetings.

No one has ever liked meetings. Meetings are things you get through, and if you play your cards right, have as few of as possible. Yes, they’re necessary to get people on the same page sometimes, but there’s a point of diminishing returns.

Too many meetings are not only annoying, they’re counterproductive.

Today, we discuss specific ways you can reduce the number of meetings required to keep your business moving. We show you how to assess whether you’re having too many meetings, and weigh the value of what these meetings produce relative to the time you’re spending in them. We describe the kinds of meetings that are most productive and efficient, and that produce the best ROI.

Online or physical, office or remote, we all need fewer meetings. Click play at the top of the page!

Show Links

BaseCamp

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MBA958 Read: How to Stop Worrying & Start Living By Dale Carnegie Mar 12, 2018

Worry: it’s an entrepreneur’s constant companion. But does it have to be?

Today, we review another Must-Read business book, an all-time classic from an author whose legacy transcends time and technology. How to Stop Worrying and Start Living by Dale Carnegie is a treasure trove of life and business wisdom, centered around the need to chill out, let go, and take care of what you can control.

From organization to problem-solving to well-being, Carnegie breaks complex ideas into actionable strategies. He stresses the illusion of control, the power of altruism, and the importance of sleep. The book is written for a flowing, approachable read — so you can easily begin applying its lessons.

Business changes, but some lessons are timeless. Click play at the top of the page!

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MBA957 How To Spend Less on Travel + Free Ride Friday! Mar 09, 2018

Travel: it’s one of the best parts of being an entrepreneur. Whether it’s traveling for business or pleasure, entrepreneurs get to do more of it. But as we all know, it can get pretty, pretty pricey.

Today, we discuss strategies for saving on everything from airfare to hotels to local transport, so you can minimize your travel expenses. From tax breaks to rewards programs to booking tricks, there are lots of ways to cut costs. Best of all, these tips don’t have to mean traveling by rickshaw to stay in a hostel — we’ve got advice for lowering the cost of travel without sacrificing too much by way of comfort. After all, you’ve earned it!

It’s FREE RIDE FRIDAY!!! Find out how to hit the road cost effectively. Click play at the top of the page!

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MBA956 How to Turn Monthly Subscriptions into Annual Subscriptions Mar 08, 2018

Running a monthly subscription service is a wonderful way to achieve predictable, reliable revenue. Even more reliable is a yearly subscription, which allows you to spend fewer resources on retention and pass the savings on to customers. But how can you convince customers to make that kind of commitment? How can you entice people to go the distance with you on an annual basis?

Today, we discuss how to construct and execute your campaign to turn monthlies into yearlies. We offer tips and strategies on educating your customers about the benefits of going annual, how to target the customers most likely to convert, and what to offer them as incentives. Set yourself and your customers up for the long(er) haul. Click play at the top of the page!

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MBA955 Q&A Wednesday: How did you know it was time to quit your job? Mar 07, 2018

Entrepreneurship: how long should you look before you leap?

It’s Q&A Wednesday, and we’ve got a great question for everyone on the verge of leaving their day job behind: how do you know when it’s time? Our host Omar was an educator for many years before he finally decided to trade in all that security for a shot at independent success. But he didn’t just drop his chalk and walk out — he created an action plan based on solid information and rational goals.

Tune in, and learn when — and how — to quit your day job. We discuss exactly what steps to take, review the deciding factors, and give you the framework for a smooth transition from the 9 to 5. Click play at the top of the page!

Show Links

WebinarNinja Live Webinar Workshop

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MBA954 How to Create an Effective Morning Routine Mar 06, 2018

Rise and shine, entrepreneurs! The first few hours of your day are the most important for your overall productivity. A consistent, intentional morning routine is the best thing you can do to reach your short and long term goals. You don’t have to be an “early bird,” but you can’t wing it! Constructing your routine takes a little planning.

Today, we discuss how to establish a great morning routine, starting with your habits each night. We offer easy tips to maximize productivity, defeat distractions, and produce your best work. With these strategies, you can meet one of the biggest challenges of being your own boss: setting your own schedule.

Turn your alarm clock into a Call-to-Action! Click play at the top of the page!

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MBA953 Guest Teacher: Rob Rawson- How to Manage and Scale a Remote Team to Over 60 People Mar 05, 2018

Remote employment isn’t just the future; it’s the present. All over the globe, more and more work is getting done by people who never meet their employers. Naturally, with remote work’s undeniable advantages come some challenges.

Rob Rawson is a remote team management expert, creator of remote team management app Time Doctor. Today, Rawson stops by the podcast to offer his best tips on remote team hiring and management, from placing your first ad to scaling up the size of your team. He describes how to attract, evaluate, and empower the best employees from the world’s massive pool of candidates — and make sure the work gets done.

With our own remote team, we can say from experience that Rawson’s advice works. Tune in, and see if it works for your business. Click play at the top of the page!

$100 MBA listeners can save $100 on the Time Doctor remote team management app. Just sign up at timedoctor.com/coupon and use code 100mba.

NOTE: You will get the field to enter your coupon code after signing up. On the billing page you can enter the coupon code: 100mba for $100 off.

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MBA952 Your Most Important Asset in Business + Free Ride Friday! Mar 02, 2018

What assets matter most?

In business, you’ve got plenty to choose from. Your talent. Your expertise. Your inventory. But there’s one overarching asset that binds the rest together, and gives each their value. There’s one asset that can follow you from start to finish, even if one business fails and you move on to another. This asset is the most precious, one that needs to be cultivated, guarded, and utilized at all times.

Today’s episode falls squarely in the “I wish someone had told me this when I started” category. Understanding the value of this one asset is key to your development as an entrepreneur, no matter what kind of business you’re in. We discuss how to develop this asset, how to use it effectively, and how focusing on its value can breed success no matter where your business journey takes you. Plus, it’s FREE RIDE FRIDAY!!! Click play at the top of the page!

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MBA951 Should You Sell Premium Support? Mar 01, 2018

There’s something else you could be selling.

More and more companies offer premium support packages as add-ons to their product. With tech-savviness varying wildly from person to person, some of your customers might need more help than others, especially for digital products. While the urban millennial may have no trouble using your SaaS or implementing your course, the noobs may not be able to get the most out of your product without a little help.

That’s where premium support comes in. Today we discuss which kinds of products best lend themselves to premium support, the different forms premium support can take, and how to figure out the pricing. It’s not just an upsell for upselling’s sake; premium support may be a fantastic investment for both you and the customer. See if it could work for you — Click play at the top of the page!

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MBA950 Q&A Wednesday: Should I get a business loan to grow faster? Feb 28, 2018

Sometimes, you should just say no — to money.

Today on the $100 MBA Show, we help one listener with a question many entrepreneurs face: whether or not to seek a business loan. A big pile of money can be a very tempting thing, especially if it can take your business to the next level. But while some businesses are in a position to scale up via loans, others would only be inviting trouble by sinking themselves into debt.

In this Q&A episode, we discuss how loans can create more problems than they solve, when they’re appropriate for a given growth stage, and how to handle loans effectively. We also review some alternatives to standard bank loans, for those who wish to avoid one of the small business world’s greatest dangers: debt. Don’t let a bank take the “independent” out of your independent business. Find out if a loan works to your advantage. Click play at the top of the page!

Show Links

Virtual Freedom by Chris Ducker

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MBA949 4 Untapped Traffic Strategies Feb 27, 2018

Let’s click “Refresh” on our traffic approach!

While the tried-and-true standards of great content, SEO, and standard promotion still work, entrepreneurs always need an edge. Today, we discuss 4 underutilized, creative traffic-boosters that scrappy startups can take advantage of — before everyone else does. These just-outside-the-box techniques are unique ways to leverage your resources into more site traffic, with just a little extra effort and ingenuity.

Go beyond keywords, beyond Tweets, and take the path less traveled to increased traffic, increased conversions, and ultimately increased sales. Widen the top of your sales and marketing funnel with these 4 traffic hacks, and see what a little out-front thinking can accomplish. Click play at the top of the page!

Show Links

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MBA948 Guest Teacher: Chris Ducker – 5 Ways to Monetize Your Personal Brand Feb 26, 2018

You have a forté. You want a business. This is how you turn one into the other.

Chris Ducker is serial entrepreneur, having been in the business of monetizing skills and expertise for years. He’s the acclaimed author of Virtual Freedom and Rise of the Youprenuer, and the founder of youpreneur.com Today, he stops by the $100 MBA Show to teach us how to leverage your unique experience into a stream of income.

Ducker’s “Starting 5” techniques are the perfect ways to take the most crucial step in entrepreneurship: Step One. Each of these 5 options is a realistic, actionable way to convert your personal value into a marketable product, whether it’s through coaching, consultation, or commission. Whatever your area of expertise, your expertise is the product! Learn how to sell it. Click play at the top of the page!

To learn more, visit riseoftheyoupreneur.com.

Show Links

Rise of the Youpreneur by Chris Ducker

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MBA947 3 Stories You Should Know By Heart + Free Ride Friday! Feb 23, 2018

What do you do?

For the conventionally employed, that’s a pretty simple question. But for entrepreneurs, the question isn’t just complicated — it’s an opportunity. Whether you’re networking with other business people, establishing your credibility with potential customers, or just explaining your life to family and friends, it’s crucial to articulate your vision, your mission, your story.

Today, we discuss the 3 stories about your business that you should keep on hand. They don’t have to be memorized scripts, but you do want to tell your stories confidently and efficiently. You want to generate curiosity and interest. You want to engage.

Stories are how we understand the world. For entrepreneurs, being understood is key to being successful. Learn how to harness the power of narrative. Click play at the top of the page!

Show Links

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MBA946 How To Have a Productive Home Office Feb 22, 2018

Working from home: it can be the greatest. No commute, no cubicles, no dress code! But if your home office isn’t conducive to work, it can backfire.

We’ve tried everything from private offices to shared coworking spaces, but in the end, we settled on the convenience of a home office. Today, we discuss how to set up your home office to maximize results, creating a dedicated, minimalist space that breeds the right mood and mindset to get things done.

We offer tips on how to choose the right room, how to set it up for writing, recording, filming, and conferencing, and how to minimize distractions. We even weigh in on the great standing vs sitting desk debate (the answer is both). With full control of your space, you have more freedom than your average office worker — but you also have more responsibility. Learn how to set your space (and yourself) up for success. Click play at the top of the page!

Show Links

AudioTechnica ATR 2100 Microphones

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MBA945 Q&A Wednesday: I’m launching a podcast. Any advice? Feb 21, 2018

Thinking about starting a podcast? You’re not the only one. To stand out, you’ll need to know what you’re getting into.

Fortunately, we have *some* experience in the podcast game. 4 years and 945 episodes in, we’ve learned a thing or two about what works and what doesn’t. Some things we learned through experimentation. Some we learned from other exemplary podcasters. Some we learned the hard (and maybe best) way: through our mistakes.

Today, we help one listener with a crash course in podcasting 101. We take an honest look at the challenges of finding your audience, discuss how to build it, and offer advice on how to convert your listeners into leads for your business. We talk about what to prioritize, recommend some equipment, and teach you how to turn your unique talents into a podcast worth hearing. Click play at the top of the page!

Show Links

Heil Microphones

Shure Microphones

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MBA944 How to Shoot a Sales Video without a Camera Feb 20, 2018

~~Lights, camera~~, action!

Great sales videos are a must for your business website. But many of us are intimidated by the thought of producing one. We think it requires a lot of specialized A/V equipment, including a camera (besides the one in our smartphone). But here’s the twist: you don’t need a camera other than the one in your phone —- because you don’t need one at all.

You also don’t need incredibly sophisticated technical skills. All you need are a few software tools, some very helpful websites, and a willingness to learn a few new tricks. You can script, “shoot,” and edit your sales video with nothing but your laptop and a modest (or even very modest) budget.

Today, we describe 2 specific options for shooting your sales video sans camera, depending on your time and budget constraints. We discuss the value of sales videos, and tell you where to find all the best tools, support, and information you need. From screen capture software to microphones to online editing classes, we’ve got you covered. Click play at the top of the page!

Show Links

ScreenFlow

Adobe After Effects

AudioTechnica ATR 2100 mic

VideoHive

Udemy

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MBA943 Guest Teacher: Russ Stoddard – How to Build a Purpose-Driven Company Feb 19, 2018

Do well, by doing good.

For most businesses, the endgame is profit. But in recent years, a new model has risen up, one focused on the bigger picture. If your motivation for building a business goes beyond dollar signs, if you have an entrepreneurial desire to improve the world, this is the episode for you.

Russ Stoddard is a pioneer in social and environmental responsibility as a business model. His company, Oliver Russell, is devoted to the profitability of purpose. For years, Stoddard has championed the notion that with great success comes great responsibility. More importantly, great responsibility can lead to great success.

In this info-packed episode, Stoddard leads us through the effects of a purpose-driven approach on everything from your brand to your tax liability. He discusses the options available for entrepreneurs who wish to structure their companies around principle and social values. He teaches us the value of values, and shows us why he works to improve the “triple bottom line:” people, planet, and profit.

Check out Stoddard’s 5 ways to pursue success in a socially responsible way. Learn about the relationship between purpose and profit. Click play at the top of the page!

To learn more, go www.russstoddard.com and use discount code 100MBA for 50% of the ebook or audiobook Rise Up: How to Build a Socially Conscious Business

Show Links

B Lab

red ants pants

Ben & Jerry’s

New Belgium Brewing

Oliver Russell

Warby Parker

Tom’s

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MBA942 The Biggest Lie in Business + Free Ride Friday! Feb 16, 2018

Someone is lying to you.

Actually, several someones are. They all have one thing in common. They promise something that doesn’t exist. They tempt you with a fantasy whose sole purpose is to empty your wallet. They show you photos of laptops on beaches and screenshots of swollen Paypal accounts. They tell you that wealth is something you can obtain quickly and easily — if you just learn the secret.

We’re over it. We’ve had enough. We sell a course that empowers people — through their own hard work — to build their own business. While we’re offering the tools to turn effort into success, scammers are selling entrepreneurial snake oil. Today, we explain exactly why effortless income is the biggest lie in business, and why earned success is so, so much sweeter. Click play at the top of the page!

Show Links

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MBA941 Your 3-Step Sales Process Feb 15, 2018

Selling is a skill. The good news? It’s easy to learn.

Too many folks think that sales are the result of great ideas or “perfect” products. Meanwhile, salesmanship is under-studied. We’re not talking about some slick process of manipulation here. Selling your product — whatever it is — simply requires the right approach. Showing people that your product is worth buying is a practice, one that anyone can apply.

Today, we offer 3 steps that encompass the entire sales process. That’s right: no matter the business, physical or digital, high-end or low-end, it all comes down to 3 basic procedures. These 3 steps ensure that your product finds its home in the right market segment. This easy, applicable process is the most effective way to make sure customers get what they need — or in other words, what you sell.

You don’t have to be an extrovert. You don’t have to seduce. You just have to introduce people to genuine value. Find out how. Click play at the top of the page!

Show Links

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MBA940 Q&A Wednesday: I’m an Online Business. Do I Need Business Cards? Feb 14, 2018

It’s Q&A Wednesday, and we’re helping a listener with a very good, very 21st-century business question: do online businesses need business cards?

It’s easy to see why some would question whether paper business cards are still relevant in a digital economy. In fact, our host Omar hasn’t given one out in years! But just because business cards aren’t for every business doesn’t mean they’re not appropriate for some. In fact, they can be a valuable networking opportunity. Today, we discuss when — and how — to take advantage.

We cover which kinds of businesses can most benefit from physical cards, which aren’t likely to, and the ROI of cards given how incredibly cheap they’ve become. We also discuss what features and layouts best optimize a business card for maximum networking and lead-generating effect. It’s a digital world, but there’s still room for a little bit of old-fashioned paper. Click play at the top of the page!

Show Links

Vistaprint

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MBA939 How to Deal With Evil Customers Feb 13, 2018

No, they’re not always right.

Some customers are wrong. Some customers do not have valid complaints, or problems that your business can solve. Some customers do not seek solutions, but aim to cause problems. Some customers have issues that have nothing to do with you, but that — if you allow it — can become your problem. Some customers, to put it plainly, are jerks.

Just because someone pays you does not entitle them to abuse you. So how can you deal with straight-up evil customers? Today, we discuss practical, sensible ways to handle the worst of the worst, the ones who simply aren’t worth whatever revenue they’re providing. With calm, dignity, and grace, you can refuse to feed the impulse that drives strangers to drive you crazy. Learn how to deal. Click play at the top of the page!

Show Links

Audible Free Audio Book Download

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MBA938 Must Read: Born to Run by Bruce Springsteen Feb 12, 2018

Bruce Springsteen knows music, but he also knows business. From his extremely modest upbringing to the top of the charts, the legendary rocker is a model of financial discipline, business sense, and plain old savvy. While other artists were blowing money on the finer (and more dangerous) things in life, Springsteen kept his business “why” in mind: to never return to the poverty of his youth.

Success leaves a trail of breadcrumbs for other entrepreneurs to follow. Continuing our series of Must Read Book Reviews featuring artists and entertainers, Born to Run is another phenomenal example of entrepreneurial achievement from the pop culture world. Find out what you can learn from a poor Jersey kid who made it all the way to the top. Click play at the top of the page!

Show Links

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MBA937 3 Business Rules You Should Never Break + Free Ride Friday! Feb 09, 2018

Someone once said that rules were made to be broken. They were wrong.

At least they were wrong about these rules. Today, we discuss 3 immutable, no-exceptions, absolutely unbreakable rules of business. No matter the business type or size, these 3 principles are always true. Violating any one of them is a guaranteed success-killer! Whether you’re trying to sustain growth or simply get your business off the ground, keeping these rules in mind will save you a lot of trouble.

Some of these rules may seem obvious. Some may surprise you. You might be breaking some right now! Whatever the case, these simple formulas are reliable. They’re the basic, Business 101 pillars of any plan for success. Hear what they are, and find out exactly why they’re so important. Click play at the top of the page!

Show Links

How to Reduce Churn with Stefan Pretty

1,000 True Fans

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MBA936 Top 5 Cities For Digital Nomads Feb 08, 2018

Location independence is a beautiful thing. If you work online, you’re free to live where you want, when you want. That leaves you with literally a world of choices. That’s a good problem to have — but it’s still a problem!

What should you look for in an international location? Is it safe? Can you afford it? Is there wifi? We’ve done some extensive traveling, even as we built our businesses, so we know what online entrepreneurs are looking for when it comes to finding your next “home” abroad.

Today, we discuss the five most attractive international cities for digital nomads. We review each one in terms of the metrics that matter most to would-be expatrepreneurs: value, safety, things to do, and yes, internet speed. From weather to nightlife, we cover the ups and downs of these increasingly popular locations. Find out where to hang your hat (and your laptop bag) next. Click play at the top of the page!

Show Links

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MBA935 Q&A Wednesday: I had a lot of firings recently. Am I a horrible boss? Feb 07, 2018

It’s not you, it’s me. Or is it?

It’s Q&A Wednesday, and we’ve got a tough question from a listener about an uncomfortable subject: firing. Almost every successful business has to let people go at one time or another. But after a few too many firings, is the real problem the employees, or the employer? If you’re even asking that question, we have good news — it’s probably not you. But it might be your hiring practices.

Today, we offer specific hiring strategies that can preempt problems down the road. We discuss interview strategies, along with ways to “test” your potential hires before you commit to a long-term relationship. The key is setting expectations, both for you and the potential hire.

Hiring well is a learned skill — and firing people is a learning experience. Hear how to improve your staffing outcomes. Click play at the top of the page!

Show Links

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MBA934 How to Start Saying NO. Practical Strategies Feb 06, 2018

Sometimes, you just have to say no.

While entrepreneurs are driven to be positive, affirmative, and happy to take on a challenge, limits are our friends! And while fostering good relationships means helping people when you can, overextending yourself can lead to the worst reputation killer of all: failure to deliver. So how can we turn people down without turning them off? How can we say “no” in a way that maintains our reputation?

We’ve got you covered. Today, we discuss some easy, practical ways to decline. These strategies are polite, non-confrontational, and help preserve — or even strengthen — relationships. These declining techniques are appropriate and effective for everyone from clients to friends, with a focus on the relationship’s value.

Don’t spread yourself too thin. To paraphrase a famous wizard, you SHALL pass, when appropriate. And it just might save your business. Click play at the top of the page!

Show Links

Gather

Acuity

Growth Hacker Marketing by Ryan Holiday

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MBA933 Guest Teacher: Stefan Pretty – Stop Losing Customers! How to Reduce Churn Feb 05, 2018

As entrepreneurs, we spend a lot of time thinking about how to get customers. But are we doing enough to keep the ones we have?

Today on The $100 MBA Show, we’re talking churn: the rate at which your business loses customers over time. To help understand this complex metric, we’ve brought in another expert guest teacher: Stefan Pretty of Subbly.co. Pretty is an authority in the subscription services game, and specifically in the science of customer retention. When in comes to reducing churn, this is the guy to talk to.

Pretty outlines the reasons behind high churn rates, and the importance of tracking and analyzing this oft-neglected metric. He offers specific strategies to reduce churn at key stages in the marketing and sales funnel. He gives valuable advice on how to make your product more “sticky” and relevant over the long term. There’s a lot to learn in this episode!

You earned your customers — now keep them. Click play at the top of the page!

Show Links

Ready to try Subbly? Get 25% off for 3 months with a free 14 day trial, exclusive to $100 MBA listeners! Just use code 100MBA. Signup at www.subbly.co

Hooked by Nir Eyal

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MBA932 Creating & Selling a Mobile App P2 + Free Ride Friday! Feb 02, 2018

Have a great idea for a mobile app? We’ve got your back! Today is Part II of our series on developing and selling your mobile app, from start to finish. Yesterday, we discussed how to design and build your app, with a focus on user experience and customer problem-solving. Today, we cover how to get your completed app in front of those customers, by applying basic marketing strategies.

The good news is that your app has every chance of success, as long as it solves a customer problem. The bad news? Very few people will find your app by chance! Standing out in a sea of over 2 million apps requires purposeful strategy. We’ll show you how to build your brand, find your audience, and ensure that the people who can benefit from your app find out about it.

All that, and it’s FREE RIDE FRIDAY!!! Make your app idea an app reality. Click play at the top of the page!

Show Links

TripCase

Estimation Kings

The Complete iOS App Development Boot Camp

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MBA931 Creating & Selling a Mobile App P1 Feb 01, 2018

What’s an idea worth? Without execution, nothing! That’s why we’re devoting two episodes this week to executing something that plenty of folks have ideas about, but aren’t sure how to carry out: mobile apps.

If you have a great idea for a mobile app, congratulations! That’s step one. It’s those pesky other steps that today’s (and tomorrow’s) episode will help you with. We discuss exactly what goes into creating a real-world app, from the design process to the costs. We show you how to conduct market research, and refine your idea into a niched-down, super-lean, truly viable product that can work in the real world.

Take the leap — turn your app idea into an honest-to-goodness business. Click play at the top of the page!

Show Links

TripCase

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MBA930 Q&A Wednesday: I don’t get the whole customer avatar thing. Do I just make one up? Jan 31, 2018

It’s marketing 101: the “customer avatar,” also known as the “buyer persona.” In theory, every business keeps an imaginary customer in mind when crafting…well, everything. From the product itself to the marketing content, everything is designed with the aim of pleasing this avatar, this stand-in for your potential customers. But who is this person? And how do you create them?

That’s the topic of this week’s listener Q&A. We help one $100 MBA fan identify the key characteristics of his customer avatar by taking a radical approach: thinking of an actual customer! You don’t have to work your imagination too hard when real people do a fantastic job of representing themselves. We discuss how to mine your real-world customers and contacts for avatar info, so that you can tailor what you do for maximum appeal.

Learn how to craft the ultimate buyer persona: Click play at the top of the page!

Show Links

The Productivityist Podcast

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MBA929 Off Social Media For 4 Months. The Results So Far. Jan 30, 2018

What is social media costing you? What is it gaining you? The answers to these questions — and finding the right balance between them — could mean as much to your business as it does to your personal life and well-being. Our host Omar decided to find out in the most direct possible way: by quitting social media altogether.

4 months in, and Omar’s learned a lot about the time and headspace consumed by social media, and how that compares to the business benefits. While there are some things he definitely misses, there are other things our host (and our business) are happy to do without. Is social media your default go-to when you have a spare moment? If you added up all your spare moments, could you do something more productive with them?

Find out how to balance the realities of online marketing with the need for healthy habits. Click play at the top of the page!

The post MBA929 Off Social Media For 4 Months. The Results So Far. appeared first on The $100 MBA.

MBA928 Must Read: I Can’t Make This Up: Life Lessons by Kevin Heart Jan 29, 2018

What can you learn from someone who made millions out of nothing? No capital, no connections, and no fantastic product idea? That’s the story of popular comedian Kevin Hart. His autobiography I Can’t Make This Up is the subject of this week’s Must-Read Book Review, and it’s packed with valuable insights that any entrepreneur can utilize.

It’s a long read, but engaging all the way through. Most importantly, Hart’s personal philosophies on work ethic, failure, and adaptation are proof that success doesn’t come from outside funding or the “perfect” product idea, but from a willingness to execute with what you have. His revelations about personal transparency and the marketability of honesty are fantastic examples of the core business principles we can all apply. Kevin Hart is a funny guy, but his true-life business lessons are nothing to laugh at. Click play at the top of the page!

Show Links

16 Things You Don’t Know About Me (Omar)…But Should

The Obstacle is the Way by Ryan Holiday

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MBA927 Does Free Content Still Work? Plus Free Ride Friday! Jan 26, 2018

Not all content is created equal. There was a time when a simple weekly 500-word blog post, stuffed to the brim with keywords, was all you needed to get the attention of consumers. Not any more. Today’s content market is bigger, more sophisticated, and not likely to be fooled by anything less than the genuinely valuable. Free content can still work, but only if it’s done right.

Today, we discuss what makes content truly valuable — both to you and your audience. We describe the characteristics of content that works, and content that doesn’t. Does your content have heart? Does it have what it takes to not only stand out, but resonate? Do you know how to promote it? Learn how to create content that converts. Click play at the top of the page!

Show Links

Guest Teacher: Brian Dean

$100 MBA Must-Read: Grit by Angela Duckworth

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MBA926 Why You Don’t Need to Love Everything About Your Business Jan 25, 2018

Some days, you just don’t feel like it.

That’s ok! One myth of entrepreneurship is that you should love every second of running your business. A fantasy of doing what you love and “never working a day” pervades the laptop-on-a-beach culture of easy independent success. But it’s absolutely healthy and normal to struggle with motivation, and to just…well, hate it sometimes.

The key to navigating this is to stay rooted. Build your business around a genuine motivation, and tap into that motivation when the going gets tough. Today on the podcast, we discuss how to find your “why,” and let it guide you through the late nights, early mornings, and other inconveniences of earning your success. Hang in there, friends. Click play at the top of the page!

Show Links

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MBA925 Q&A Wednesday: How do I prevent someone from stealing my idea? Jan 24, 2018

You’ve got a great business idea, but you’re keeping it to yourself. If you let your million-dollar cat out of the bag too soon, surely someone will come along and beat you to market with it, right?

Not exactly.

Today, we address a frequently asked question about protecting business ideas from would-be thieves. Long story short: don’t worry about it! As we’ve said many a time, business isn’t about ideas; it’s about implementation. In so many cases — from electric cars to social networks — it’s not the first version that succeeds, but the best executed version. Listen to the podcast, and learn why you should never sit on an idea. Learn why the odds of losing out to idea bandits are so ridiculously low that it should never hold you back. Click play at the top of the page!

Show Links

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MBA924 How to Create a Successful Version 1 of a Product Jan 23, 2018

Get ready for launch! Sometimes, entrepreneurs struggle to get their product market-ready in time. It’s no secret that we believe strongly in the principle of launching the MVP, or Minimum Viable Product, as soon as possible. So while we never recommend “perfecting” your product into non-existence, you do want to make sure that the first version you release will have the best possible impact — and lay the foundation for success with future versions.

Today we discuss the specific strategies you can use to optimize your V1. By implementing a few key principles, you can align your product with customer needs and customer outcomes. You can set your product up to gain traction, build momentum, and be the first phase of something wonderful. Let’s get viable: Click play at the top of the page!

Show Links

The 3-Month Vacation Podcast

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MBA923 Guest Teacher: Sean D’Souza- 3 Ways to Write Intensely Curious Headlines Jan 22, 2018

What makes you click? Whether it’s a blog, email, or sales page, you’ve got about 2 seconds to convince your potential customer to read what you have to say. That’s why your headline may be the most important few words in any piece of content.

Sean D’Souza is a veteran copywriter, and an expert in the psychology of content effectiveness. Today, D’Souza stops by to give us a detailed lesson on creating headlines that generate the most important feeling a web-surfer can have: curiosity. He describes three simple techniques you can use to juice up any headline for maximum impact, by anticipating and addressing the reader’s instinctive responses. Set your content on fire: Click play at the top of the page!

Show Links

Psychotactics

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MBA922 Creating An Effective Pre-Launch Page + Free Ride Friday! Jan 19, 2018

You’ve got the product. Great! Now how will you get people excited about it? Too many entrepreneurs leave out a key marketing tool, one that’s easy to create and use. Its value is underestimated, but its impact can be profound. Today, we discuss exactly how to create the perfect pre-launch page. This simple tool can generate curiosity, interest, and ultimately customers.

We cover it all: the purpose and value of pre-launch pages, the various required and optional features a great pre-launch should have, and the best (easiest to use) software tools available for building one. All that, and it’s FREE RIDE FRIDAY!!! With pre-launch pages, it’s never too early to get started. Click play at the top of the page!

Show Links

Perennial Seller by Ryan Holiday

Ship by Product Hunt

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MBA921 Why Hard Work Is Not Enough Jan 18, 2018

Hard work pays off, or so we’re told. But on today’s podcast, we’re discussing something that isn’t easy to say, or hear: Hard work by itself just won’t cut it.

Lots of people work hard, really hard, and don’t see success. Your work ethic is immensely valuable to you, but not necessarily to your customers. Like talent, passion, or a great product idea, hard work is only one part of a greater equation. There are other ingredients, including one that’s rarely discussed but easily as important as hard work. It’s another core value, without which hard work can only take you so far.

Hard work is certainly necessary, but it’s not a magic elixir guaranteed to bring results. Be a well-rounded entrepreneur. Find out what other key factors you might want to focus on. Click play at the top of the page!

Show Links

The Art of Charm

Tim Ferriss

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MBA920 Q&A Wednesday: How many people is too many for a group coaching program? Jan 17, 2018

Online group coaching is one of the best ways to monetize your expertise in a given field. Whether it’s fitness, life coaching, or professional skills, this business model is most coaches’ best opportunity at building a client base. But how many clients should you take on in each class? How many is too many?

That’s what one listener wants to know, and that’s what we’re discussing for this week’s Q&A Wednesday!

It’s not necessarily true that more clients = less value for each of them. Your clients will learn from and support each other, so it’s valuable to have a certain minimum. But there is a limit, and it’s important to find out where it is. Today, we discuss the factors you should consider when setting your group size limit. The kind of coaching, the frequency and duration, and a host of other factors will affect your decision.

We’ll show you how to estimate, test, and adjust your session sizes to find that “sweet spot” between too few and too many clients — within the limits of what we consider the minimum and maximum for any coaching program. This episode is a must for anyone doing (or considering) online coaching. Click play at the top of the page!

Show Links

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MBA919 Lessons Learned From Apple’s Airpods Jan 16, 2018

Great businesses can teach great lessons. The same goes for great products — and Apple’s AirPods are beyond great, both as a product and a study in product rollout. No, this is not sponsored content. In fact, we discuss how Apple didn’t exactly release the AirPod according to plan (much to their embarrassment!). AirPods may be the single biggest innovation to come from Apple since the first iPhone, and getting them to market was an incredibly difficult process.

Today, we discuss what lessons you can learn from Apple’s execution of the AirPod. This story is full of principles that you can apply directly to your business, no matter what you sell. From navigating technical hangups, to transparency and communication with pissed-off customers, to deciding when to delay, it’s all here. Innovating isn’t easy, but it’s how every business — big and small — secures its future. Click play at the top of the page!

Show Links

Perennial Seller by Ryan Holiday

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MBA918 Must Read: Perennial Seller by Ryan Holiday Jan 15, 2018

Do you still quote Seinfeld or The Simpsons? Do you still listen to U2 or Mozart? Ever read Shakespeare? Art is a product, and like any product, the truest measure of its success is longevity. On today’s podcast, we review a Must-Read book about the art of long-term product viability: Perennial Seller by Ryan Holiday.

Perennial Seller is about producing work that lasts, and creates profit for years. As our collective attention span shortens, how can you create something with a lasting impact? Holiday destroys myths about sudden inspiration and inborn creativity, and instead explains the patient process of executing and refining your way to long-term success. He also explains how to market your product for the long haul, rather than the quick buck.

We had high expectations for this book, and they were exceeded. Hear how Perennial Seller can recalibrate your goals for the big picture. Click play at the top of the page!

Show Links

The Obstacle is the Way by Ryan Holiday

The 48 Laws of Power

The War of Art

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MBA917 How Much Does It Cost To Sponsor a Major Conference? + Free Ride Friday! Jan 12, 2018

Is it worth it? That’s the first question you should ask yourself about any marketing expense, especially a significant one like sponsoring a major conference. Between the cost of the actual sponsorship, and the associated costs like travel and materials, it can add up. But the potential for sales leads is incredible — if you do it right.

Today we discuss the actual, real-world numbers behind conference sponsorship, so you can calculate the true cost/benefit ratio and potential ROI. We cover the tangible, budgetable costs you must consider, and help you determine how to make the numbers work. We describe in detail what you can expect for your money, plus how to prepare for the conference and maximize your results.

All that, and it’s FREE RIDE FRIDAY!!! Sponsoring a conference may be well worth it for you, or it may not. There’s one way to find out: Click play at the top of the page!

Show Links

Idea Validation Course

8 Must-Haves for any Business Website

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MBA916 What You Can Learn From a 30 Year Business Run Buy One Man Jan 11, 2018

What is success? On a recent trip, we ran into someone whose business accomplishments inspired us to devote an entire podcast episode to him — not just because he’d “made it” in business, but because of how he’d made it, and how he’d defined “making it” for himself. He didn’t create some incredible invention or stumble on some viral marketing strategy.

He simply executed a simple business plan with little more than patience, hustle, and some very happy chickens.

Yas Kubota is an organic egg farmer in Australia. He’s also an incredible example of a solopreneur who’s managed to sustain, grow, and thrive off an independent business for three decades. This long-term success story is perfect for anyone who wants to understand the fundamentals of independent business. Kubota is proof that fundamentals — and a positive attitude — are really all you need. Click play at the top of the page!

Show Links

Brian Dean on YouTube

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MBA915 Q&A Wednesday: I have a course idea. How do I find a way to make it more interesting? Jan 10, 2018

It’s Q&A Wednesday, and class is in session! Not just our class, but yours! This week, one $100 MBA member wants to know how best to improve his online course. Specifically, how can a course be made more interesting? Fortunately, our host Omar knows a thing or two about that, being an educator with years of teaching experience in and out of the classroom.

Today, we discuss how to create and deliver a course that your audience won’t just learn from, but love. We’ll show you how to design lessons that are as engaging as they are valuable — the kind of lessons that eliminate boredom, increase interaction and motivation, and empower customers. Get ready to crush your course! Click play at the top of the page!

Show Links

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MBA914 Does Giving Out Free Swag Work? Jan 09, 2018

Startups and swag go together like peanut butter and chocolate. But do all the T-shirts, water bottles, stickers, and USB drives work? Does the money spent on giveaways come back in the form of conversions? The coolest swag in the world doesn’t help your business if it doesn’t come with a meaningful ROI.

We recently did a swag-speriment to measure the marketing impact of our free goodies. We dropped a full-on swag bomb at a major conference, giving away thousands of dollars worth of items featuring our webinar company, WebinarNinja’s, brand. The results shed some light on the true value of swag, and how best to maximize its impact.

Hear all the details, and see how you can swag your way to more customers. Click play at the top of the page!

Show Links

Idea Validation Course

Perennial Seller by Ryan Holiday

Born Standing Up by Steve Martin

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MBA913 Guest Teacher: Brian Dean- How to Optimize Your YouTube Videos for Higher Rankings (and More Views) Jan 08, 2018

YouTube has been called “the world’s 2nd biggest search engine” behind Google. While so many entrepreneurs are striving to climb the Google rankings, are we leaving potential customers on the table by ignoring YouTube? Our first guest teacher of 2018 seems to think so, and he’s put the time in to discover exactly how to dominate it. Now, he’s here to tell us how it’s done.

Brian Dean is an SEO genius, whose years of experimentation and fine-tuning have made his website, backlinko.com, one of the most trusted resources for content marketers. In fact, he’s so great at SEO that we actually found him through (you guessed it) a Google search!

In the last year, he’s turned his attention to YouTube, which – like Google – is key to building your audience. But YouTube’s ranking algorithms are very different from Google’s. Today, Dean shares 7 strategies to optimizing your YouTube videos, including some surprising discoveries that will completely change how you approach the video-sharing site as a content marketing tool.

Brian Dean is the first of many fantastic guest teachers we have lined up for this year. Don’t miss out on what YouTube can do for your online presence. Click play at the top of the page!

Show Links

5 Steps to Idea Validation

Backlinko on YouTube

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MBA912 What I Learned From My Biggest Challenges in 2017 + Free Ride Friday! Jan 05, 2018

It’s FREE RIDE FRIDAY!!! For the first time in 2018, we’re giving away a special gift to one lucky listener. We’re also looking back at 2017, and discussing the lessons learned from the most intense business challenges we had to face. And boy, did we ever face some doozies. After a wild year in which we completely re-launched our webinar software, WebinarNinja, the insights we gained were commensurate with the uphill battles we fought.

Reflection is one of the most important things an entrepreneur can do, in order to grow. Join us as we discuss all the things wish we knew going into 2017. We learned these things the hard way, so our listeners don’t have to! Take these lessons into 2018, just as we will. Struggle, reflect, grow, repeat — Click play at the top of the page!

Show Links

Guide: Must-Haves for Any Business Website

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MBA911 How To Keep Business Simple Jan 04, 2018

Today, we’ll teach you how to KISS.

No, we’re not celebrating Valentine’s early. We’re showing listeners how to do the most important thing a lean, growth-focused independent business can do: Keep It Simple, Stupid. Of course, we don’t think anyone smart enough to listen to our show is “stupid,” but the acronym is a valid one.

When complications creep in, it becomes harder for you and your customers. In this episode, we discuss how to streamline your business into its most simple, direct, and effective form. Tune in, and hear our 5 key principles of business simplicity, the 5 ways you can give your company the edge by discarding unnecessary complications. Simplify, and watch your business grow. Click play at the top of the page!

Show Links

Free Idea Validation Course

Free Idea Validation Course

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MBA910 Q&A Wednesday: What do you do when you run out of cash? Jan 03, 2018

It’s our first Q&A Wednesday of the year, and we’re kicking 2018 off with a tough one! It’s uncomfortable to think about, but what should an entrepreneur do when resources dry up? The accounts are low, spending is outpacing revenue, and it looks like all is lost. Can you carry on?

Absolutely. Just because you’re tapped out, doesn’t mean you have to tap out. On today’s episode, we teach you how to evaluate the problem, get things under control, and make the tough choices necessary to save your business. In our experience, struggle can be the best teacher. Stay positive, and power through. We’ll show you how. Click play at the top of the page!

Show Links

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MBA909 How To Make Sure You’re Doing What Works Jan 02, 2018

Is this working? If you’re not asking that question about every aspect of your marketing, sales, and finance strategies, you’re leaving money on the table. It’s vital to know when your efforts produce fruit, and when you’re wasting your time. Knowing how to measure growth is the key to achieving it!

Today, we discuss specific, actionable techniques for making sure you’re doing what works. We lay out the key progress indicators (and how to measure them) for everything from your blog to your social media to your hires. By putting a little time and thought into analytics, you can maintain a truly lean business — doubling down on what’s effective, and cutting out everything else. Learn how to get a clearer picture of your business. Click play at the top of the page!

Show Links

Free Idea Validation Course

Google Tag Manager

Sumo

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MBA908 Must-Read: Born Standing Up by Steve Martin Jan 01, 2018

Happy New Year! It’s 2018, and we’re back with our DAILY podcast! We’ll be bringing you 5 practical business lessons every week, including our popular Q&A, Guest Teacher, Free Ride Friday giveaway, and Must-Read Book Review episodes.

Steve Martin might not be the first person you think of for business advice, but his biography is a master course in business perseverance. From his hard-earned advice on staying lean, to his invaluable lessons on the value of effort over inborn talent, Martin’s Born Standing Up is a treasure trove of wisdom for anyone trying to make it against all odds. As entrepreneurs, we’re on stage in front of an audience, too. Tune and learn how to “perform” successfully, no matter what industry you’re taking on. Click play at the top of the page!

Show Links

Born Standing Up by Steve Martin

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MBA907 Do Bonuses Increase Sales? Dec 25, 2017

‘Tis the season — let’s talk giving!

Offering free bonuses is a common sales-boosting strategy, used by everyone from the smallest mom-and-pops to the biggest corporations. But do these giveaways work? If you’re starting or running your own business, it’s important to use every resource wisely.

You’ve got to carefully consider everything you offer to customers, or it’s money down the drain.

The key to effective bonuses is to remember what they really are: not gifts, but investments. The value of the investment relative to the value of the outcome has to be favorable, for both you and the customer. Give the wrong bonus, and the outcome is nothing but increased expenditures and lost credibility.

It’s all about the ROI.

Today, we’re discussing exactly what kinds of bonuses work, and what kinds don’t. We’ve used bonuses to promote our own products, from our webinar software service to The $100 MBA course. We’ve seen bonuses succeed, and we’ve seen them fall flat. In that time, we’ve learned a thing or two about precisely what makes a bonus effective.

Specifically, we’ve compiled 4 distinct characteristics that define a successful bonus offer. By ensuring these 4 keys are in place, you can craft an offer that will be worth every dime you “give” away, to yourself and your audience. You gain the trust that drives sales, and your customers get one step closer to the solutions they seek.

Bonuses are the gifts that keep on giving.

In a nutshell, a great bonus comes down to relevance, actionability, and value. The 4 principles we discuss today are the keys to establishing those things for your bonus offers. By aligning your offer with your own product and your own customers’ needs, you can pinpoint the offers that will truly generate sales.

You’ll also learn how to “sell” the bonus, and deliver it in a way that’s targeted towards results.

This is our last episode of 2017, an incredible whirlwind year that’s seen major twists and turns to our own business journey. It’s been a privilege to share those twists and turns, in our effort to make our experience valuable to you.

From the complete overhaul of WebinarNinja, to our decision to mine that overhaul for insights for our audience, to our experiment with our current weekly podcast format, we’ve learned a ton — and we hope you have too.

Starting on January 1, we return to our daily podcast format, with 5 episodes per week — including our ever-popular Q&A episodes, and our FREE RIDE FRIDAY subscription giveaways.

We can’t wait to tackle 2018 with you. Learn how to maximize your success with effective bonus offers, so you can make the new year all yours. Click play at the top of the page!

Show Links

$100 MBA Essential Guides

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MBA906 5 Things I Learned From 5 People in 2017 Dec 18, 2017

It’s that time of year!

No, not that.

Even better: it’s time to reveal this year’s 5 lessons from 5 of the greatest business teachers around!

Every year, we choose 5 entrepreneurs whose unique approaches, strategies, and styles inspired us, educated us, and made us better business people — whether they knew it or not. Some of them we know personally. Some of them, we’re just fans of. But whatever the case, their choices informed our business, as well as the personal entrepreneurial development of our host, Omar.

We learned from them, and so can you.

These 5 special individuals have no idea we’ve been studying their work so intensely. We have no arrangement with them to be the subject of this podcast, for sponsorship or any other purpose. In fact, they don’t find out how much they’ve taught us until the day the episode airs!

They are simply the people whose examples were of the greatest genuine value to us — and we’re hoping, to you.

Some are writers. Some are software developers. One is a comedian who started with nothing but a YouTube channel. But all of them are dynamic entrepreneurs. All of them have taken on their own business development with creativity, flexibility, and ingenuity. They’ve done something different.

They’ve all done something completely their own, but with implications for anyone who wants to learn entrepreneurship.

Each of these 5 incredible game-changers has a unique twist on independent business, one that allowed them to stand out from the crowd. Their accomplishments were not insanely well-funded or corporate-backed ventures. There are people whose success was derived directly from their willingness to find new roads, to do what true entrepreneurs do: give the market something it was missing.

By forging their own approach, these great teachers (whether they meant to teach or not) are the year’s best examples of the founding principle of The $100 MBA: that being true to your own vision will reveal your value to consumers.

Tune in. Hear what our 5 inspirers have to teach us about marketing, selling, innovating, managing, and all the rest. Take what we’ve gotten from them, as we pass it on to you. Learn from the best, just like we did. Click play at the top of the page!

Show Links

Noah Kagan interviews Ryan Holiday

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MBA905 Solopreneur vs. Entrepreneur Dec 11, 2017

There’s more than one way to start your own business. When plotting out your entrepreneurial path, it’s important to establish something early on: what kind of independent business person you are.

Would you make a better entrepreneur, or solopreneur?

Maybe you’re the type to go it alone. Maybe your product is best produced, marketed, and sold by its creator. In that case, solopreneurship might be the path for you. If you love leading a team, and your product requires diverse skill sets to bring to market, entrepreneurship could be the way to go.

It’s important to start thinking about this now, especially if you’re at the beginning of your business journey.

Your own talents and skills, plus the nature of your product and business goals, need to be carefully considered. Many factors determine the best way forward, and it’s crucial to choose correctly.

That’s what today’s podcast is all about: helping you decide what will work best for you.

Let’s be clear — neither solopreneurship nor entrepreneurship is better or worse. Neither is easier or more difficult. These are two very different, but equally valid, ways to build a business. In fact, our host Omar has found success with both approaches, depending on the kind of product and the goals for the business.

Some entrepreneurs even start as solopreneurs, building their brand on their own until it grows to the point where it takes a team to scale up. Some solopreneurs go it alone all the way to the top, reaching 6-figure incomes without hiring a single employee.

As they say, it all depends.

Both options have their advantages. Both have their challenges. Today, we want to explore all the ups and downs of both, so that you can apply this knowledge to your own business ideas. By understanding the strengths, risks, and unique factors of each approach, you can optimize your chances of success. Whichever you choose, though, it’s important to choose as early as possible.

This episode offers a comprehensive explanation of solopreneurship, its practical differences from entrepreneurship, and concrete, actionable steps you can take to move forward with this information in mind.

We don’t just want to help you get started; we want to help you get started with every possible advantage. That begins with defining your approach to business with clarity, specificity, and forward-facing vision. With that accomplished, you can move on to building your audience, creating your product, and shaping your strategy towards achieving the lifestyle you want.

Tune in, compare and contrast these two approaches, and get ready to take action. Click play at the top of the page!

Show Links

BaseCamp

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MBA904 5 Businesses You Can Start Today Dec 04, 2017

So you want to start your own business. What’s taking so long?

Here at the $100 MBA, we battle a myth. We battle it day in and day out, because it’s the one thing holding more entrepreneurs back than anything else: the belief that you need huge amounts of funding, education, time, or resources to start a successful business.

It’s not that you won’t ever need things like knowledge or capital. You just don’t need as much as you might think to get started! You can begin the journey any time, including right now, and gather those things along the way. All it takes is a little guidance, and the will to move forward.

So many people want to be independent entrepreneurs, but too many people overestimate the obstacles to doing so. You don’t need a huge budget. You don’t need the experience of an expert. You don’t need a degree. You don’t need “passion,” or some Earth-shattering product idea.

You just need to take the first steps.

You can build a business right now, today. What business will depend on you, but there are a few categories of business that anyone can establish with minimal resources and experience. We know — we’ve built these businesses ourselves. Today, we’re sharing 5 specific types of businesses that you can start with nothing but a laptop and decent wifi.

The greatest preparation for entrepreneurship? Just plain doing it.

We talk all the time about the MVP, or Minimum Viable Product. It means that every product has to start somewhere, that it can’t be perfect before you get the ball rolling. The same applies to entrepreneurs. If you want to be in business for yourself, the most important thing you can do is to get started! You don’t need the features of a long-established career to begin one. Sometimes, you just have to stop packing and get on the road.

Whether it’s service, creative, or educational, there are countless ways to leverage your talents into a real-world business. With this lesson, we offer 5 examples. We discuss why you don’t need to wait for conditions to be “perfect” to start a business, how to find your niche, and how to find your first clients.

Tune in, hear how jumping into entrepreneurship really works, and decide how you can start your independent business journey, right this minute. After the lesson, stick around for a very special, very important announcement for all our listeners. We can’t wait to share this lesson, and we can’t wait to share this week’s exciting news.

Let’s kill the excuses. Let’s kill the doubt. Let’s get going! Click play at the top of the page!

Show Links

Total Recall: My Unbelievable True Life Story by Arnold Schwarzenegger

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MBA903 Not Selling During Holidays? Nov 27, 2017

Every business is different. So why assume that what works for some businesses will work for yours?

It’s pretty standard practice in most industries to ramp up sales for the holidays. After all, it’s the most wonderful time of the year — to generate revenue. The big holiday sales push is so commonplace, we just assume that it’s a smart, effective strategy.

Let’s stop assuming.

For some kinds of businesses, it might be smarter to consider something different. Something outside the box. Something downright radical: taking the holidays off.

Crazy, right? In retail, suggesting we take a holiday break would be enough to get you pilloried. But for small service businesses, a little holiday hiatus is not just harmless; it could actually increase your profits. A strategic holiday shut-down is an opportunity to retool your product, push for a pre-holiday sales boost, and recharge your whole business.

It’s counterintuitive, but that’s what makes it so brilliant.

Great entrepreneurs don’t chase the crowd. They find the underserved market, they seek the niche, they go where other businesses aren’t going. And while most companies are decking the halls for the holiday sales explosion, lean, smart, small-time entrepreneurs think differently.

On this episode of The $100 MBA Show, we’ll discuss how to plan and execute a strategic holiday sales break. We explain exactly why this strategy works, how to determine if your business would benefit from it, and how to execute it. We detail the exact steps you should take to temporarily shutter the sales end of your business, and quietly prepare to come roaring out of the gate in the new year.

Our experience building small businesses has taught us the value of thinking differently. Bucking the holiday trend of pushing for sales might sound like anathema, but we’ve seen it work. By closing your doors for a bit, you can start the new year with a burst of activity, well-rested and equipped with a fresh influx of new customers.

This holiday season, let’s think outside the tastefully-wrapped box. Learn how a little downtime can create an upward trend. Click play at the top of the page!

Show Links

Entrepreneurs On Fire

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MBA902 Better to Hire Early or Late? Nov 20, 2017

Is it time to hire?

As your business grows, this can be a tough question. As entrepreneurs, we all want to be proactive. Why wait ‘till tomorrow when you can do it today? But when it comes to personnel, it’s not quite so simple. Growing your business is about many things, not the least of which is timing.

No one can hire the people they need at the exact moment they’re needed. So the question is: should you hire late or early?

Is it better to have the people you need in place before the work rolls in? Or should you save the capital until the investment is absolutely necessary (not to mention guaranteed to pay off)? What’s worse: spending money you don’t have on people you don’t need, or scrambling to handle the workload with inadequate staffing?

What’s the lesser of two evils?

We’ve been entrepreneur-ing for some time now, and we’ve got pretty strong views on this topic. Today on the podcast, we’re weighing the pros and cons of both early and late hiring, and explaining why we consistently choose one path over the other. While no two businesses are alike, we think our reasoning can help any entrepreneur, whichever policy they prefer.

It’s advice worth hearing.

To help you with your hiring plans, we discuss all the factors that go into this important decision. What positions are truly necessary? How much momentum and revenue is required to make a new hire a safe bet? How much work is too much for a solopreneur or small team? Most importantly, how can you establish a new position in a way that lets your new employees hit the ground running?

Whatever you spend on your team, it needs to be money well spent. On this episode, we’ll teach you how to project timeframes, analyze the cost/benefit ratio of every new hire, and scale up while keeping your business lean.

We’ll help you hire with the timing and finesse every entrepreneur needs to make strides without losing ground.

There’s a risk in every decision. Nowhere is that more true than when it comes to the timing of your hires. Tune in, hear how we’ve dealt with this deeply important policy question, and decide if our logic applies to your business. We offer detailed insights, plus practical exercises you can use before you decide to hire.

Make sure that every investment is a worthy one. Click play at the top of the page!

Show Links

Free guides for building your business from The $100 MBA: 100mba.net/guides

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MBA901 Why I Quit Social Media Nov 13, 2017

Are you addicted to social media?

More importantly, is social media having a negative impact on your business? There’s lots to love about Twitter, Facebook, and all the rest. For business owners, social media is an undoubtedly useful tool for outreach and marketing. But many independent business people — myself included — think there’s a fine line between useful and necessary.

I’m not the only one who thinks that (depending on the business) social media is often wildly overrated. Its power to grow your audience and generate leads is far more limited than many new entrepreneurs realize. While there are those who’ve built their followings primarily through social media, those are exceptions, not the norm.

I like to say that your business isn’t done on Facebook, or Snap, or any other social media platform. It’s done on your webiste, in your store, in the space you create.

To really take this principle for a test run, I made what some would consider a pretty radical decision: I quit social media. Indefinitely. For the last several weeks, I’ve suspended all my social media accounts. And you know what? I can’t say I miss it.

Again, I’m not here to bash social media. It’s valuable, it’s useful, and its effects on society are better discussed by sociologists than business people. I may even return to social media once this experiment has yielded all its results. But I’ve found that since I kicked the habit (and it is a habit), both my business and personal life have demonstrably improved.

Today on the podcast, I discuss what exactly was behind my decision to quit social media. I describe my motivations and inspiration for this experiment, and what I hoped to get out of it. I also discuss what I have gotten out of it so far, from increased emotional well-being to greater focus and productivity.

In fact, I’d argue that leaving social media has actually helped my marketing efforts, by allowing me to focus on marketing strategies with far greater ROI.

Social media is a boon in many ways, but it is undoubtedly a habit, one with the potential to create addictive, distracting patterns of behavior. In this episode, I even propose a short experiment for you, the listener, to decide if backing away from social media could be beneficial. Maybe a social-free life isn’t for you, but it could be worth finding out.

Tune in, hear my 3 specific reasons for giving social media a break, and consider my results. A healthier, more focused, balanced approach to work and life might just be the outcome. Click play at the top of the page!

Show Links

Cal Newport: Quit Social Media TEDx Talk

Buffer.com

Noah Kagan on Social Media

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MBA900 How Much Money Do You Need? Nov 06, 2017

What do you want?

It’s the most basic of questions, underlying the motivations behind everything we do in life and business. What’s it all for? Why are we striving to make our businesses successful? What’s the point of profit?

For all of us, the money isn’t the answer. It’s the means to achieve the answer.

That said, we shouldn’t abandon all thoughts of quantifying our personal definition of success. No, money can’t buy happiness. But it can give you the freedom and resources to do whatever it is that does make you happy. That’s a quantity worth calculating. How much money, exactly, do you need to live the life you want?

Do you want to travel? Support a family? Drive your dream car? Order the appetizer? Whatever it is, there’s a number attached to it. The life of your choosing can’t be defined by money, but it can be enabled by a concrete number.

On today’s podcast, Omar introduces a life/business planning exercise by which you can nail down your personal number. Using this simple but thoughtful process, you can legitimately determine what the life you want will cost— and start moving towards it.

This isn’t about dreaming. This exercise is an act of doing.

By quantifying the key to your goals, you enable yourself to take concrete steps towards attaining them. In fact, after you do the math, you may find that your goals aren’t as far off as you think!

Too many people define their life goals to broadly, carrying nebulous ideas of how much money they need. Yes, we all want to be “wealthy” or even just “comfortable.” But we can do better than that. We can define what specifically we want, and work out a realistic price tag.

Doing this exercise can radically alter your approach to business. By defining your personal goals in terms of exact numbers, you can focus your business goals on achieving those numbers. The number is a bridge between your dreams and your reality. By seeing your business is the means to cross it, your focus intensifies.

It’s not about making the most money; it’s about making the right amount. By plotting an actionable path to your goals, you can achieve what too many people in business forget about: working to live, instead of living to work. Find out how.

Special thanks to all our listeners as we celebrate this, our 900th episode! It’s a good one: Click play at the top of the page!

Show Links

I Will Teach You to Be Rich by Ramit Sethi

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MBA899 Must Read: Steve Jobs by Walter Isaacson Oct 30, 2017

What to say about Steve Jobs? He’s the first person that comes to mind when you think of the word “entrepreneur.” He changed the world we all live in, by virtue of his commitment to a business vision. Much has been written about, by, and for him. What can you, as an entrepreneur, learn from the legend?

Now, we have the ultimate guide to his life and career: Steve Jobs by Walter Isaacson, the most complete, relevant biography for any entrepreneur who wants to take lessons from the life of the iconoclast.

Isaacson’s biography is the latest addition to our Must Read list, and the subject of this week’s podcast. With so many books about business and entrepreneurship (not to mention about Apple and Jobs specifically), we like to highlight the ones that can best impact your growth as a business person. In this episode, Omar breaks down the key takeaways from this incredible (and incredibly long) book.

It’s a page-turner, and good thing — there are quite a few pages to turn. This fascinating biography paints a narrative of struggle and innovation, of idiosyncrasy and vision, of controversy and perseverance. Despite how close the biographer was to Jobs, his access didn’t spoil his objectivity. This is no work of flattery, but an honest, revealing exploration of what made Jobs so…Jobs.

Innovators don’t happen by accident. They build and define themselves as they create and grow their businesses. Jobs may reign as the greatest example of that spirit of his generation. None of us will ever be Steve Jobs, but all of us can benefit from the fearless dedication to innovation that drove his life, through all its ups and downs.

To learn those vital lessons, we highly recommend this book. For a succinct breakdown of those lessons, tune in to Omar’s synopsis. You’ll be glad you did. – Click play at the top of the page!

Show Links

$100MBA Free Idea Validation Course

Audible.com

Steve Jobs by Walter Isaacson on Amazon

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MBA898 The Top 5 Tasks to Outsource Oct 23, 2017

What’s the best return on investment? What’s the most valuable thing an entrepreneur can gain from any expense?

Time.

Time is the greatest ROI. Some say time is money, but money pales in comparison to the value of time, the one resource you can never replenish once lost. A goal of every entrepreneur should be to free up as much of their time as possible: time better spent innovating than managing, moving forward rather than treading water, or even just spent living and enjoying the freedom entrepreneurship offers.

So how can we get more time? Outsourcing.

The smartest, boldest thing you can do as an independent business leader is to get things off your own plate. Spend your money to free up your time by zeroing in on the most time-consuming tasks best left to others. Not only will this allow you to focus on the leadership aspects of your business, it may significantly improve the quality of your product. Why be the jack of all trades when you can hire a master of each?

On today’s episode, we discuss the top 5 tasks you should consider outsourcing. By utilizing team members, freelancers, even affiliates, you can stop working and start leading. Free up time, headspace, and personal resources to make yourself more effective than ever. Minimize stress and focus on the creative, exciting parts of running a business. Through outsourcing, you and your business can become more agile than ever.

What about the cost?

That’s the best part: today’s global marketplace is teeming with talent, available to work remotely from all over the world. With the prevalence of skills in everything from content to accounting, it has never been more affordable to outsource.

This is especially important as your business grows, and your success forces you to scale up. As your business gains momentum, your leadership will be far more important than your labor. Not only that, but the odds are that for each of these 5 tasks, you can find someone who can do it better than you can!

That’s been our experience, anyway. These 5 areas aren’t just tasks we recommend outsourcing, they’re tasks we’ve outsourced ourselves! It’s worked for us, and it can work for you. Find out how- Click play at the top of the page!

Show Links

Xero Accounting Software

iDevAffiliate Affiliate Tracking Software

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MBA897 Turn Your Ecommerce Store into a SaaS Oct 16, 2017

For a predictable revenue stream, nothing beats the subscription model. Customers sign up to pay a fixed rate, monthly or annually. The business owner gets to map their budget and growth goals with greater confidence and stability. Everyone wins. But unfortunately, this model doesn’t work for regular old e-commerce…or does it?

Typically, the subscription model applies to services, especially of the SaaS (Software as a Service) variety. The SaaS model is all the rage, one of the most lucrative ways to harness the Internet for a passive revenue stream. Wouldn’t it be great if e-commerce businesses could enjoy the same benefits?

Impossible, you say. I don’t sell a software, or a service. I sell clothes, or shoes, or hamster grooming products. My business just isn’t SaaSy enough for this model.

Think again.

You can convert your e-commerce to the subscription model, and enjoy all the stability of a SaaS business. You simply have to sell, package, and deliver your product like a service. You wouldn’t be the first. Great subscription services deliver physical goods to customers around the world every day— from Dollar Shave Club to Amazon Prime to Blue Apron.

This isn’t just a trick to gin up some extra income from your customers. It’s a way to reward your best customers by offering them something valuable: membership. Membership is a whole ‘nother level of brand loyalty, one that customers enjoy. More than ever, consumers like to identify with brands to which they’re loyal, especially small-business brands that declare their unique and discriminating tastes.

People love the extra personalization of membership, and they love having products curated for them, rather than just buying them. It’s a service in the truest sense: you not only provide the product, you essentially do the shopping!

On this podcast, we teach you exactly how to move your e-commerce business into the SaaS model. It’s not for every business, but so many purveyors of physical goods can use this method to substantially increase revenue. We discuss how to implement the service, market the service to your current customers, and integrate the revenue into your budget.

This model can work, as a replacement for a-la-carte shopping, or as a valuable supplement. Tune in to our in-depth lesson, hear how it’s done, and see if you might give it a try. Click play at the top of the page!

Show Links

$100MBA Free Idea Validation Course

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MBA896 Should You Buy a Business Instead of Starting One? Oct 09, 2017

Most people think that being an entrepreneur means starting a business. But there’s another option, an alternative path to independent success: buying a business!

We don’t often think of this option, but with some capital and a smart purchase plan, it can be the right move. Pre-owned cars and homes can be great investments, so why not businesses? So much of the work that goes into building a business is done already. And while there is other work to be done when buying as opposed to building, that completed work represents a huge advantage.

So what does it take to be a successful business buyer? That’s the topic of today’s deep-dive lesson. We begin with the two essential questions every would-be entrepreneur should consider before they reach for their checkbook. First, is buying the right option for me? Second, what’s the right business to buy?

We detail where and how to find businesses with great potential, how to evaluate them, and how to determine what they’re worth. We walk you through the essential steps of identifying the right business, assessing what success you can reasonably expect, and calculating a fair price based on those expectations.

Whether you want the freedom and independence of profiting on your own terms, or the intrinsic creative joy of building a new brand and forging independent success, purchasing a pre-established business might just work for you. People are selling businesses every day, for reasons that don’t necessarily reflect a lack of success. Even failing businesses can make fantastic investments, if you’ve got the skill set the seller lacks!

All told, it’s worth considering.

The infrastructure is there. The overhead is established. The initial customer base doesn’t need to be chased down. Even if you plan on making drastic changes, starting with all the established baselines of a pre-owned business is a massive advantage. With today’s lesson, we’ll help you determine what a business is worth, what it should cost, and how much you should have in the bank when you take the reins.

Entrepreneurship is all about possibilities— especially the ones that people overlook! Tune in, learn how to evaluate the possibilities, and see if this entrepreneurial alternative is right for you. It just might be! Click play at the top of the page!

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MBA895 Guest Teacher: Dorie Clark – Practical Steps to Taking the Leap Into Entrepreneurship Oct 02, 2017

So you want to be an entrepreneur. Honestly, who doesn’t? Who hasn’t occasionally dreamed of that freedom and self-determination? Who isn’t intrigued by the thought of making their own living on their own terms?

Of course, dreaming is one thing. Doing is another.

That’s what we’re here for: to help you become one of the “doers” who actually takes concrete action. And that’s why this week’s special guest teacher is here: to share her incredibly valuable experience on the subject of breaking into entrepreneurship.

Dorie Clark knows more than most about transitioning from conventional employment to entrepreneurship. She literally wrote the book on it, and she’s written another one that hits the shelves this week. Today, Clark offers a special preview of Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive. Her years of studying independent success and profiling great entrepreneurs has given Clark unparalleled insights. She’s here to share them.

On the podcast, Clark discusses 6 specific principles that make the difference between considering entrepreneurship and actually doing it. These 6 strategic concepts allow you to hone in on what actually creates independent wealth. With so much to know, being able to focus on what really matters is crucial. These 6 things are the pillars that can turn the desire for entrepreneurial freedom into something real, feasible, and sustainable.

These are not hacks. They’re not tricks. They are instructions. Honest, practical, actionable instructions that you can apply today. With Clark’s extremely well-informed advice, you can start laying the roadmap for your own success right now. Clark has found success over years of study and experimentation. She’s lived the trial and the error. Now, let her experience increase your chances of making it.

Stick around after Clark’s lesson for two fantastic bonuses: Our host Omar offers his own tips on building and sustaining entrepreneurial momentum— after all, he knows a thing or two about independent success himself! And, Dorie Clark would like to offer all of our listeners a special free download, one that can jumpstart your journey to entrepreneurship today.

That’s right: Free Gift!

There are no shortcuts. As Clark and Omar detail in this lesson, entrepreneurial success is earned, not taken. We’re not here to sell The Dream, and neither is Dorie Clark. What we can offer is the truth about exactly what it takes to do business— your business, your own way. It’s not easy, and it’s not quick. But it is possible. With some honest effort and the right guidance, you can do this.

Tune in. Hear Clark’s advice and Omar’s analysis. Get your free gift. Go forth into the future you make for yourself. Click play at the top of the page!

Show Links

dorieclark.com/entrepreneur

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MBA894 Are You a Terrible Boss? Sep 25, 2017

Worst. Boss. Ever.

We’ve all had a terrible boss. As entrepreneurs, we never have to have one again. But as our independent business grows, how can we avoid becoming one? That’s the topic of this week’s deep-dive lesson, and it’s one worth exploring. Do you have the courage, the honesty, and the wisdom to ask yourself the question:

Am I a terrible boss?

Right off the bat, let’s be realistic: you’re probably not. But just as realistic is the probability that you could be a better one. We could all improve, in whatever we do. But it’s especially important for entrepreneurs to stay on top of their personal development as leaders.

Your business depends on your ability to lead your team. As we expend our mental capital on product development, marketing, budgeting, and all the rest, we can forget this. We can neglect a skill that’s just as important to develop as salesmanship or technical expertise. We can forget to strive to be the best boss we can be.

Our team suffers as a result.

When our team suffers, the work suffers. When the work suffers, the business grinds along at a fraction of its true potential. It’s incumbent upon every entrepreneur to give their customers the best experience possible— but it’s just as incumbent upon them to give their employees the motivation they need to create that experience. There are ways to achieve this. There are strategies to ensure it.

We’re here to share them.

Fortunately, being great at bossing is just like being great at anything; you can learn how. You can practice. You can consciously develop the ability you need to lead. On this podcast, we explain how to evaluate and develop your leadership skills. We share our experience as bosses, and offer specific, actionable tips on how to be better.

We discuss the biggest pitfalls common to new bosses, the balance between high expectations and empathy for your employees, and how to be open to improvement. We offer examples of bosses to emulate, and reflect on the unique position of company founders.

When you’re the boss, the stakes are high. Tune in, and learn how to maximize your potential as a leader. Learn how to earn the loyalty and dedication from your employees that gives your business the edge. Boss “like a boss!” Click play at the top of the page!

Show Links

Must Read: Total Recall by Arnold Schwarzenegger

Must Read: Shoe Dog by Phil Knight

Must Read: Elon Musk by Ashlee Vance

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MBA893 Do You Need a Product Road Map? Sep 18, 2017

The product is never perfect. Smart entrepreneurs realize that in order for a business to grow, the product has to grow with it. But what if you could direct (or at least guide) the evolution of your product? What if you could time that evolution, and set goals for certain improvements? What if you could see the development of your product in the future, as you move your business forward into it?

Enter the Product Roadmap.

Increasingly popular as an organizational, motivational, and even marketing tool, the Product Roadmap can be applied to any kind of product (even a service). It is what it sounds like: a visual representation of the planned development of a product. You literally map out your own goals for your product, from the Minimum Viable Product (MVP) to the top-of-the-line game-changer you ultimately strive to create.

By aligning what your product could be with feasible timelines, you can turn possibilities into an actionable plan. These Product Roadmaps can be internal, strictly used to keep you and your team focused on your long-term product development goals. Or, they can be publicized, doubling as a marketing tool that lets your audience in on the process— even soliciting their opinions on what your product should do.

But for all its usefulness, is a Product Roadmap right for your business?

That’s what today’s podcast can help you determine. Today we discuss what a Product Roadmap is, how to develop one, and when it’s most applicable and helpful. With this lesson, you’ll learn exactly when Product Roadmaps are most effective.

We speak from experience. From our clothing line to The $100 MBA to our webinar software service, WebinarNinja, we’ve built plenty of products: some with roadmaps, and some without. We know their value, and their limitations. Our experience using Product Roadmaps can give you exactly the insight you need to determine whether it’s a good fit for you. In the right situation, the return on investment can be substantial.

A Product Roadmap can be an efficient repository for all your product ideas, even the most ambitious ones. It can allow you to branch out creatively, fearlessly saying “yes” to everything, and creating an action plan to make things happen. It can help you understand your own product better, and effectively prioritize all the development possibilities.

By establishing goals, deadlines, and expectations, a well-crafted Product Roadmap can keep your team’s work aligned with your overall mission. It can keep that work in context, from here to wherever you want to be. Tune in and click play at the top of the page.

Show Links

BaseCamp

MeisterTask

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MBA892 How To Master The 3 Branches of Your Business Sep 11, 2017

A successful business has many components, but all of them fall into one of 3 main categories. These 3 branches of business are the basic aspects of commerce. They are the pillars that hold up any company, big or small. And like any tripod, without each leg in place, the whole thing comes crashing down. By understanding the 3 branches, and applying appropriate levels of focus to each, you can give yourself the edge that means the difference between success and failure.

You can ensure that your business has a fighting chance.

It all comes down to these: smarketing, product development, and customer service. None of those are likely to come as a surprise, even if you’ve never heard the term “smarketing” before (that’s sales + marketing, the line between the two being a blurry one in the greater scheme of things). But too many entrepreneurs focus on one or two at the expense of the others. While they excel in one arena, they drop the ball in another. Their businesses suffer as a result.

This is a choice.

Proud tradespeople and artists devote themselves to their craft— their product— but put little time into marketing or customer service. Born sales people love the dance of securing customers and making deals, but allow the quality of their product to be sub-par. Devoted, loyal entrepreneurs put customer satisfaction above all else— including the acquisition of new business. As great martial artists are known to say, a fighter’s strength is his or her weakness. By relying too heavily on what comes easiest, some entrepreneurs never develop into well-rounded business people.

You can do better.

On today’s podcast, we discuss the importance of each branch in turn, and the vital role each plays in the development of a successful business, no matter what kind or what size. Going further, we discuss how to prioritize these branches at different points in the growth of your business. While one may be paramount at the beginning, another may become more important later on. Knowing when to focus on which branch is key to leveraging your efforts and maximizing your growth.

Beyond that, knowing which aspects you excel at (and which ones you don’t) is crucial to your development as an entrepreneur. With self-awareness, honesty, and the willingness to shore up your weak points while nurturing your talents, you can be the entrepreneur whose ideas go the distance. While a thousand great business ideas go no further than talk, a balanced approach to the 3 branches of business can turn the dream into a reality.

Tune in, listen to our in-depth explanation of the 3 branches and how to properly utilize them. Hone your skills, and learn how to apply your precious time, resources, and effort where they count the most. Be one of the entrepreneurs who make it. Know what forces need to be balanced, and how to balance them. Succeed. Click play at the top of the page!

Show Links

Switzerland – Rick Steves’ Europe

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MBA891 Guest Teacher: Dale Beaumont- How to Use Marketing Partnerships to Scale Fast Sep 04, 2017

No man is an island, or so they say. By the same logic, no entrepreneur succeeds entirely on their own.

Independent business doesn’t mean going it alone or taking a solitary approach. It just means you get to choose the terms upon which you partner with others. When you do, you further your success, and theirs. Mutually beneficial partnerships can fast-track the growth of your business by allowing you to access new markets. They can also plant the seeds of lucrative long-term business relationships.

The bottom line: why market alone?

That brings us to today’s podcast. We’ve got a special guest, Dale Beaumont of Brin.ai. Beaumont is one of Australia’s most successful young entrepreneurs, having started several million-dollar business and written 16 best-selling books. But he didn’t do it alone— he strategically partnered with other business people he could trust to help maximize his potential. In doing so, he accessed markets and customers that might’ve taken exponentially longer to reach. Beaumont is here to share his 7-step plan for establishing mutually beneficial marketing partnerships.

This man knows what he’s talking about.

Unlike joint ventures or affiliate marketing, marketing partnerships aren’t about sharing profits. They’re about sharing audiences. By cross-promoting with another trusted brand, you can find customers more quickly, more cheaply, and more efficiently. Through mutual value-sharing, two businesses can multiply their credibility. That means less time and money spent on things like advertising, which serve the same function at a much higher cost— and a much lower return on investment.

For great examples, look no further than the big boys of business. Every McDonald’s happy meal is a promotion for another major company like Disney. Ford sells Eddie Bauer edition vehicles, while Subaru sells LL Bean versions. All over the business world, creative leaders find ways to multiply the effect of one company’s marketing by that of another.

Here at The $100 MBA, we’re no strangers to marketing partnerships. Whether we’re co-hosting an event of webinar, guest-blogging, or guest-podcasting, bringing the value other thought leaders offer to our own audience makes sense. Our audience is happier and better informed, and we get the opportunity to demonstrate our value to their audience as well. Everyone wins! Following Beaumont’s lesson, we’ll offer our own 3 extra tips for optimizing marketing partnerships, in addition to the step-by-step plan from our guest.

Don’t go it alone. Learn how to take the fastest route to growth. Learn Beaumont’s steps, take our tips, and find the partners who can take your business where you want it to go. Click play at the top of the page!

Show Links

Follow Dale Beaumont on Facebook and Twitter
Or visit his website at dalebeaumont.com

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MBA890 Must Read: The Hard Thing About Hard Things by Ben Horowitz Aug 28, 2017

Independent business is never easy. If it was, everyone would do it! Because we choose the path less traveled, we entrepreneurs need to reckon with challenges and obstacles that the conventionally employed never face. At first, that might seem like a negative. But challenge is what entrepreneurs thrive on. Independence is what we work for. No matter how tough the going gets, we don’t just persevere— we enjoy taking it on.

That’s the theme of this week’s in-depth podcast, and the lesson of our latest Must-Read book review for independent business people. It’s been a while, but we’ve finally had time to digest another great entry into our ever-growing library of essential books. Like our other Must-Reads, Ben Horowitz’s The Hard Thing About Hard Things is invaluable for anyone who wants to understand what it takes to succeed in business. It’s so good, reading it once wasn’t enough!

Horowitz is a legend in modern entrepreneurship, leading the way into the tech-scape we inhabit today from way ahead of the curve. He was an early pioneer in web-browsing and cloud computing, building companies that were eventually acquired by the behemoths of the tech industry. And while he met with undeniable success, it was never, ever easy.

That’s the beauty of Horowitz’s approach, and his book. Rather than offering strategies for avoiding the scariest pitfalls of business, he offers advice for dealing with them. His is not a guide to finding the path of least resistance. It’s about facing the most daunting aspects of entrepreneurship, and plowing through the challenges that business inevitably poses. It’s about facing the worst case scenario, fearing nothing, and making the right move when it seems like there are no moves to make.

Take responsibility. Take charge. Focus on results, not shortcuts. Your darkest moments will be your greatest victories, if you have the right attitude. Check out our podcast, read the book, and see how Horowitz’s approach can work for you. Click play at the top of the page!

Show Links

Get the book
The Hard Thing About Hard Things
by Ben Horowitz

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MBA889 How to Grow Your Business With Webinars Aug 21, 2017

At The $100 MBA, we’ve always believed in the philosophy of ABM: Always Be Marketing.

Succeeding as an entrepreneur takes more than a great product and a can-do attitude. While starting a business takes some work, it’s maintaining and growing a business that poses the greatest challenge. That’s why a constant, consistent marketing effort is the difference between a business that could’ve been and a business that continues to be, year after year. Marketing is everything— and webinars are the future of marketing.

Content marketing comes in many forms. Blogs, videos, email campaigns, social media outreach: they’re all well and good, and should all be a part of your content marketing arsenal. But the most undervalued marketing tool in existence is the webinar, hands down. Webinars are powerful. Webinars work. Webinars bolster and legitimize every other piece of content you put out there. Too many entrepreneurs are either intimidated by webinars, or aren’t yet convinced of their effectiveness.

We’d like to change that.

We know what you’re thinking, loyal listeners— don’t Omar and Nicole also run a webinar software company? Yes, we do, and we understand if our enthusiasm for webinars seems a little…convenient. But the truth of the matter is this: we don’t believe in webinars because we run a webinar company. We run a webinar company because we believe in webinars. Our message has always been that success rests on credibility. And there’s no more direct, effective way to build credibility than to turn on a camera, strap on a mic, and meet your audience face to virtual face. Potential customers need to know they can trust you. Webinars can prove you’re worth trusting.

Sales and marketing aren’t about manipulating consumers. They’re not even about convincing or persuading. They’re about educating. Webinars allow you to approach marketing like a teacher. Rather than trying to convince an audience of something you want them to believe (ie, that you and your product are genuinely valuable), you simply show them something true. Show your audience a genuine solution to their problem, and you won’t have to “sell” a thing! That’s what webinars can do.

Today we discuss why webinars are so effective, what you can do to prepare for one, and why everything that might scare you about webinars is nothing to fear. Our groundbreaking webinar platform, WebinarNinja 5.0, is coming just around the corner, and we want our $100 MBA audience to be ready.

Whatever platform you choose to use, give webinars a chance. They won’t let you down. Learn how— and why— they work. Click play at the top of the page!

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MBA888 Guest Teacher Troy Stites- Three Strategies to Automate Your Business Growth Aug 14, 2017

What’s your website doing right now? If it’s not growing your business for you, it’s not doing its job!

Optimizing your website to promote growth is key to your survival in businesses. It’s also the whole point of having one! Too many entrepreneurs put extraordinary time and effort into the design of their website, but that effort isn’t geared specifically towards growth. It may be beautiful. It may be intuitive. It may have the greatest content on the face of the Web— but if it’s not encouraging the right actions by your visitors, you’ve got changes to make.

To help you with that, we’ve brought one of the foremost experts in website optimization onto the podcast. Troy Stites is the growth and optimization specialist for Sumo.com, a business that’s certainly seen its share of rapid growth. Stites knows the tricks of the trade that turn websites into wellsprings of growth. His strategies are designed to start long, productive relationships with visitors, rather than turn them off with aggressive sales pitching or low-value bells and whistles.

With Stites’ easy-to-apply remedies, what your website is currently lacking in growth promotion can be a thing of the past!

Specifically, Stites is here to share 3 particular strategies that work well for any website, no matter the content, product, or industry. These strategies bypass the instinct to start selling right away, and instead establish a connection with visitors that builds your credibility, breeding the genuine trust that creates loyal customers.

There’s no maintenance in business. You’re growing, or you’re dying. If your website is being visited, don’t let that be the end of the story! Parlay those visits into relationships, and those relationships into sales. We’ll show you what you can do today to drastically boost the performance of your website in the never-ending quest for growth. Click play at the top of the page!

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MBA887 The Working While Traveling Experiment P8: Would I Work While Traveling Again? My Take-Aways From This Experiment Aug 07, 2017

All good things must come to an end. Our incredible 8 week trip around the world is no exception. But with every ending comes a new beginning— and the end of this journey signals the start of something BIG for ourselves and our listeners!

We’re in the magical, timeless little town of Gimmelwald, Switzerland, surrounded by breathtaking beauty and clean mountain air. We’re reflecting on everything we’ve learned while business-building on the road, and getting ready to head home and begin the next chapter. What we’ve discovered along the way will have a big impact on our decisions going forward— and it might just do the same for you.

We’ve got big news to share at the end of this episode, but first, we’re taking a big-picture look at our two months’ journey. We discuss our biggest, most important takeaways. We share 5 burning questions that we had going into the experiment, as well as the answers we uncovered. So many entrepreneurs sell the idea of location independence, of making a living from your laptop while roaming the landscapes of your dreams. And for every person who’s sold it, there’s been someone who questioned the feasibility of this alternative lifestyle.

Is it real, or is it a pipe dream? Is it worth it? We stopped asking, and started finding out for ourselves.

Today we address everything you need to know when considering mobile entrepreneurship, from the costs to your business to the effects on your health. We tried it out, and the benefits and drawbacks are both considerable. We’ve got important advice— you might even say warnings— for anyone who’s serious about taking their show on the road. We discuss what you get, what you lose, and how working while traveling changes the nature of both work and traveling.

Our final verdict may surprise you. You may agree with it. You may not. But either way, you’ll consider your own options armed with the benefits of our experience. Hear how our literal journey affected our business journey. Decide if the mobile life is right for you. Click play at the top of the page!

Show Links

WebinarNinja

The post MBA887 The Working While Traveling Experiment P8: Would I Work While Traveling Again? My Take-Aways From This Experiment appeared first on The $100 MBA.

MBA886 The Working While Traveling Experiment P7: How to Stay Focused in a Busy Time Jul 31, 2017

So much to see and do, so little time. We’re on week 7 of our map-hopping adventure, finding out just what it takes to build a business while seeing the world. If you’ve ever dreamed of working independently and remotely, this is the series for you! We’re reporting from the front lines of location independence, sharing all the ups, downs, and surprising realities of working while traveling. With 2 weeks to go, things are getting interesting!

This week, we’re in Berlin, Germany, a fascinating city with more history and culture than we can shake a stick at. But with so much to absorb, how can we stay on task? How can we be efficient and productive when every day offers new wonders— and new distractions? On a hectic, inspiring journey, how can we make sure we’re getting as far in business as we are in travel? Productivity comes down to one thing: focus. And focus is acquired through strategy.

Whether you’re traveling or not, focus is a skill you have to develop. It’s not something that happens by itself. It’s a series of choices you make every single workday. Whether you’re in an office, on a train, or in a charming cafe, zeroing in on what needs to get done isn’t always easy. Today, we’re sharing 6 specific strategies for improving focus that are guaranteed to work. Some of them may seem extreme, but when put into practice, they make all the difference to your business. Try them, and find out how much more you can accomplish.

We know they work because we use them. We know because we’re using them right now, despite the incredible new horizons outside our window at any given moment. We’ve taken time-tested principles of focus and applied them to the most wonderfully distracting situation imaginable. Not only are we staying productive, we’re moving forward as our business grows. Wherever you roam, you can do the same. Find out how you can get in the zone, and free the rest of your life up for living. Find out how to focus: Click play at the top of the page!

Show Links

backlinko.com

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MBA885 The Working While Traveling Experiment P6: What Makes a Business a Great Global Business? Jul 24, 2017

Go global! We’ve hit the road to learn how seeing the world while growing a business can work. But traveling isn’t the only upside to doing business in a web-connected world. Our ability to market to the whole planet— not just our corner of it— is what gives the 21st century entrepreneur so much freedom. If you’re serious about making your own way in business, one of the smartest things you can do is leave international borders behind.

We’re in Naples, the last stop on the Italian portion of our 8-week globe-trotting adventure. It’s a homey, gritty city that reminds us how cultures can vary, but everyone speaks the language of value. Appealing to only your own homeland is an option, but how much do our odds of success multiply when we look beyond our borders? How many markets lay waiting to be discovered? How many customers are we leaving behind when we limit ourselves to just one part of the planet?

Today, we’re discussing what it takes to appeal to a global audience. We offer 7 specific steps you can take to branch out into the world. You can reach consumers from all over the human diaspora, and build the following that sustains your business. Hear how we plan our marketing strategy to reach the people who may be far away, but whose business can come right to your virtual doorstep. Click play at the top of the page!

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MBA884 The Working While Traveling Experiment P5: My Working While Traveling Challenges Jul 17, 2017

Ah, Venice. We’re floating through the canal-strewn dreamscape of Northern Italy, soaking in the culture and beauty of this bucket-list destination. But it’s not all gondolas and gelato; we’re running an independent business— and we’re here to find out just what it takes to do so while seeing the world. Welcome to week 5 of our 8-week working-while-traveling experiment!

In our first 4 episodes, we taught you how to prep and schedule, as well as how to take specific lessons from the new worlds you encounter. Now, we’re hitting roadblocks (or in this case, canal-blocks). What happens when things go awry? How can you deal with work-mergencies when you’re an ocean (or two) away from your office? What challenges make travel a potential detriment to your business, and how can you address them?

No worries, friends. With the right attitude, expectations, and support, you can handle anything that comes your way— even when you’re not at “home” to handle it. Whether you’re a solopreneur blogging your way around the world, or juggling all the moving parts of a large team effort like we are, you can do it. This trip is the proof. Today we discuss 3 specific challenges that dogged us throughout our trip, and how we handled them efficiently, productively, and (most of all) calmly. Let our struggles be your tour guide- Click play at the top of the page!

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MBA883 The Working While Traveling Experiment P4: Learning From Businesses Abroad Jul 10, 2017

What can the best Italian meal of your life teach you about running a business? How can the warmth of a Sicilian barista inform your customer service philosophy? How much can you grow as an entrepreneur by consciously, thoughtfully enjoying the world beyond your borders? We’re finding out in this week’s podcast. It’s week 4 or our 8-week trek across the globe, and we’ve got another incredible in-depth lesson to share.

Last week, we discussed how enlightening certain tourist experiences can be for an entrepreneur. This week, we’re taking a look at what you can learn specifically from other businesses abroad. How is business philosophy different around the world? What foreign perspectives and practices can inform your approach to business? What can you bring home that will make your company stand out?

We’re in Sicily, eating, drinking, and lodging our way to a better understanding of how business works. With the launch of our unparalleled new software just around the corner, we’re learning about customer service from the only perspective that matters: the customer’s. We’re halfway through this eye-opening journey, and the lessons are already worth every step. Hear what we’ve learned— Click play at the top of the page!

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MBA882 The Working While Traveling Experiment P3: Applying Your Travel Experiences to Your Business Jul 03, 2017

Fasten your seatbelts, and return your seats and tray tables to the upright position! We’re crossing the globe to find out if it’s really possible to build a business while seeing the world. If location independence is on your list of entrepreneurial dreams, this is the podcast for you! Today’s deep-dive business lesson is Part 3 in our 8-part series on working while traveling.

We’re hitting 15 cities in various nations over 8 incredible weeks, all the while finding out what it takes to stay productive. This week, we’re in Italy. The culture is ancient, but the lessons in productivity, innovation, and achievement are timeless. We’re letting some of humanity’s oldest works inspire new ideas about setting expectations, overcoming obstacles, and daring to go big— Roman Colosseum big! Join us as we reflect on how travel experiences can change the way you see your small business.

We don’t just think you can travel while you’re working. As today’s episode reveals, traveling can actually improve the quality of your work. It can expand your mind, uncover new possibilities, and shake off doubts. Specifically, we’ve had 3 experiences in Italy that affected our professional outlook in practical, actionable ways. It’s an exciting journey, and we’d love to share it with you— Click play at the top of the page!

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MBA881 The Working While Traveling Experiment P2: Making Time to Work & Play Jun 26, 2017

Can it be done? We’re continuing our great experiment with the ultimate entrepreneurial dream: working while seeing the world. We’re building towards one of the biggest project launches of our lives (the release of our webinar software, WebinarNinja 5.0), but that’s not stopping us from touring our way across Europe and the USA before heading home to sunny Sydney— and we’re taking you along for the ride. 8 weeks, 15 cities, and countless challenges await!

Join us as we navigate the pitfalls of running a business while on the move. On this episode (part 2 of our 8-part series) we’re in Italy, dividing our time between Milan and Florence. We discuss how to strike the perfect work/leisure balance, scheduling time and managing workloads to get the job done while still seeing the sights. Staying in touch with your team, optimizing your schedule around local business hours, and finding the right work space are all covered. We show you how to make and execute a work/travel plan that keeps you on track, but leaves room for adventure.

It’s a global economy, and we’re hitting the globe to see how business can be done no matter where you roam. With a little planning, a little flexibility, and a lot of optimism, anyone can see the world— and their business can benefit. Whichever direction you travel in, you can keep moving towards the goals you’ve set for yourself. Make sure you’ve listened to Part 1, and Click play at the top of the page!

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MBA880 The Working While Traveling Experiment P1: Preparing for Travel Jun 19, 2017

Travel while working. Make money while seeing the world. Grab your laptop and hit the beach. We’ve all been tempted by The Dream. But is truly mobile entrepreneurship possible? Can you run— and grow — a business from the road? Here at The $100 MBA, we’re all about the possible. We’re also all about travel. So we packed up, strapped in, and set off for an experiment in location independence ahead of the launch of our game-changing software, WebinarNinja 5.0.

Today’s episode is the first in an 8-part series as myself and my co-founder/best life-partner ever Nicole hit the road for an epic trek abroad. 8 weeks and 15 cities from now, we hope to have learned the best ways to be effective and efficient while traveling. We’ll discuss what to bring, how and where to work, and what potential pitfalls you can avoid— and which you can’t. Everything from the best business travel gear to ensuring mobile service abroad will be covered, along with specific tips for making the most out of your biz-cation.

Making money while seeing the world isn’t beyond reach. Over the next two months, we’ll show you how to do it right! Click play at the top of the page!

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MBA879 Missed Deadlines. What do you do? Jun 12, 2017

So you’ve missed a deadline. Whether you missed it yourself, someone on your team missed it, or your whole team collectively missed it, missed it is. Spoiler alert: this is going to happen. It shouldn’t happen regularly, but when it does, it’s important to know how to handle it. What matters isn’t that you and/or your team dropped the ball. What matters is how you pick it up.

Missed deadlines can snowball into the rest of your project, and the rest of your business. They can create a self-propelling cycle of anxiety that hinders your performance even further. They can create disappointment— and even resentment— among team members. If not handled skillfully, a deadline unmet can become a bigger problem than plain old tardiness.

Fortunately (for our listeners, not so much for ourselves), we’ve missed a deadline or two in our day. We’ve had to learn how to keep moving forward, even when we’re doing so from behind. Even our most ambitious project yet, the release of our game-changing WebinarNinja 5.0 platform, has fallen victim to the cruel whims of unforeseen delay. Today we’re discussing how to dust yourself off, assess the situation, and make whatever strides necessary to get back on track. Don’t be afraid- be ready! Click play at the top of the page!

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MBA878 Do You Need an NDA (Non-Disclosure Agreement)? Jun 05, 2017

There’s a new obsession in entrepreneurial circles, and it’s time we looked at it with a critical eye. Non-disclosure agreements (NDA) seem to be all the rage, as independent business people look to protect their new ideas with the legal equivalent of the Great Wall of China. But are they really necessary? More importantly, are they worth the cost and effort? Whether your idea needs protecting— and whether an NDA can actually protect it— are worth thinking about.

Today we discuss the main reasons businesses insist on making employees, partners, and investors sign NDA’s. We also discuss the shortcomings of these agreements, as their value in protecting the heart of your business might be a little…exaggerated. Not only are these documents surprisingly limited in their ability to keep people from finding out how your sausage is made, it’s likely that they’re protecting sausage that’s perfectly safe anyway. On top of that, NDA’s can actually deter valuable people from helping get your business off the ground!

Before you invest the time, effort, and legal expense of insisting that everyone around you be legally sworn to secrecy, listen to this podcast. Know that idea theft is rarely pursued by any serious business people, and is even more rarely successful. Most of all, know that it’s not the “big idea” that’ll make or break your success— it’s how you implement ideas that matter. No one can steal that. Click play at the top of the page!

Show Links

Free Course: 5 Steps to Idea Validation in The Real World

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MBA877 Stop Talking About Your Business That Way May 29, 2017

Few people love their work the way entrepreneurs do. So why do we have trouble discussing it? Most of us can pitch, but how many of us can simply talk about what we do in a way that’s concise and understandable? How many of us can describe our business in a way that shows how excited— and how competent— we truly are?

If you can’t articulate your mission in layman’s terms, you haven’t thought about it enough. If you can’t describe it at a party, you’re missing a crucial skill: the ability to get everyday people as pumped as you are about the product.

Call it the “social pitch.” It’s the ability to represent your business, your brand, and yourself in a relatable, functional way. It’s not just a combination of words to throw around at barbecues; it’s a way of thinking about your business from a human perspective. That perspective, and the language that comes with it, is crucial to bridging the gap between yourself and your market.

Learn how to answer the question “What do you do?” in a way that makes people want to hear more. Click play at the top of the page!

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MBA876 Guest Teacher Andy Molinsky – How to Successfully Reach Outside Your Comfort Zone May 22, 2017

The comfort zone: we all have one, but not all of us manage to leave it. If you’re in business, it’s not just healthy to evolve beyond what you’re used to. It’s necessary! Your products, your skills, your work ethic; all of these things matter. But none of them add up to success if you’re trapped inside a stagnating version of yourself. Why does getting out of our comfort zone matter so much? Why is it so hard? Most importantly, how can we do it?

On today’s episode, we’ve got someone with answers to all that. Special guest teacher Andy Molinsky is a renowned professor, author, and all-around expert in the comfort zone and how to escape it. An authority on business psychology, Molinsky has identified what being trapped in the comfort zone looks like, how we tend to react to it, and how we can choose to do better. A former nervous introvert himself, he’s here to share his proven techniques for coming out of your shell and stepping into a more successful version of yourself.

Enjoy this in-depth lesson from Molinsky, and check out his best-selling book Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge, and Build Confidence. Plus, enjoy our free bonus gift to you: a special pocket guide from Molinsky on the questions you can ask yourself to shake free of the comfort zone once and for all. Take the first step towards the next you! Click play at the top of the page!

Show Links

Andy Molinsky on Twitter

www.andymolinsky.com

Reach: Hardcover on Amazon

Download his FREE e-books:
10 Cultural Codes From Around the World
10 Powerful Questions For Stepping Outside Your Comfort Zone

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MBA875 Lessons Learned After a Year of Facebook Ads May 15, 2017

Facebook ads: are they worth it? That’s a question many an entrepreneur asks themselves. Fortunately, we’ve got some insight. We’ve spent the last year running targeted ads on Facebook for our software, WebinarNinja. We’ve seen what the costs- both stated and hidden- are. We’ve seen what kind of effort it takes to make a successful campaign. And we’ve seen exactly how effective it is, provided it’s done right.

The major misunderstanding about Facebook ads is that they’re just something you create once, and let Facebook do the rest. Unfortunately, there’s much more to it than that. A “set it and forget it” attitude won’t get you much by way of conversions! That’s why we’ve detailed exactly what needs to go into a successful, long-term Facebook ad campaign. We’ll help you do the math on cost, skills and personnel needed. We’ll show you how to do everything you need to get the best ROI from The Social Network.

There’s more to advertising on Facebook than many people are willing to discuss. There’s a lot in this episode that you won’t hear anywhere else. Before you pull the trigger, give this one a good listen. Click play at the top of the page!

Show Links

Facebook Ads

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MBA874 Optimizing Your About Page May 08, 2017

What’s the most visited page on your website, after the homepage? Check your analytics, and odds are it’s your “About” section. So many entrepreneurs mistakenly undervalue this page, saving all the thought and pizzaz for the rest of the site. While it’s often an afterthought, the About Page is actually one of your best opportunities to turn visitors into customers. That’s because of the way modern consumers think.

Today’s customers look beyond the brand. In fact, they look beyond the product! In the Information Age, people don’t just insist on knowing how the sausage is made— they want to know who made it. A clear, personal, fun About Page is the best way to convince visitors to do business with you. It’s your “interview” with the public. And it’s your best shot at converting traffic to results. Today we discuss how to build the best About Page, with detailed advice on the layout, features, and goals thereof. Show ‘em who you are— Click play at the top of the page!

Show Links

Follow Matt Bodnar on Twitter

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MBA873 How to Shoot a Demo Video May 01, 2017

For most products (especially the digital kind), you want a demo video. Actually, you need one. Nothing helps sales more than showing your customers what a product does and how it works. Whether it’s a course, a service, or a software, your visitors need the reassurance. Buying a product you can’t touch is one thing. Buying a product you can’t see— or don’t understand— just isn’t appealing.

It all comes down to the education theory of sales. You can’t just tell your customers why your product is good for them. You’ve got to teach them. You’ve got to demonstrate how your product works, not just that your product works. Like onboarding after the sale, a good demonstration makes the customer comfortable and familiar with the product. It makes them confident enough to buy it, and competent enough to use it!

This episode offers a step-by-step tutorial in how to film professional quality demo videos. We discuss how to script it, how to shoot it, even what tech we recommend for the best possible result. There’s a lot to know, so let’s get started— Click play at the top of the page!

Show Links

audio-technica 2100

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MBA872 Guest Teacher Matt Bodnar- High Leverage Thinking Apr 24, 2017

What’s the difference between hard work and success? Leverage! Many people work hard— heck, most people do. But for hard work to become true and lasting profit requires an extra ingredient. It requires an efficiency of effort that maximizes the impact of every second you spend. It requires an approach to business that isn’t just big-picture; it’s HUGE picture! On this episode of the podcast, we’ve got a special expert on hand to tell us all about it: ScienceofSuccess founder and Forbes 30 Under 30 recipient Matt Bodnar.

Bodnar knows a thing or two about leverage. He’s studied the success of everyone from Rockefeller to Gates, looking for patterns of thought and behavior that are universal keys to success. His “High Leverage Thinking” model centers on the relationship between time and the creation of value. By focusing on bedrock decision-making skills and effective delegation, you can make yourself successful in any industry, no matter how it or the overall economy changes. By studying foundational principles of not just business, but reality itself, you can create the conditions for success in any context. Learn how it works— Click play at the top of the page!

Show Links

The Science of Success

4 Steps to Making Better Decisions

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MBA871 How Travel Can Improve Your Business Apr 17, 2017

Do you dream of travel? Many who go into business for themselves do so partially to be free to see more of the world. But what if travel isn’t just the end to your business’ means? What if travel itself can help your business? That’s what we believe, and that’s what we’re discussing today. Getting out of your comfort zone and exposing yourself to new places, cultures, and ideas isn’t just good for the soul. It’s good for business! No matter what kind of business you run, what you can learn abroad is invaluable to your growth as an entrepreneur.

It’s never been as true as it is now. Today’s economy is a global one, more interconnected than ever before. Selling abroad, finding talent abroad, and having access to foreign markets is the leg up every entrepreneur should seek. The bigger your world is, the more of it you can do business with. We’ll show you how to travel like an entrepreneur. Learn how to see the world, and apply your experience to your work. Click play at the top of the page!

Show Links

Q&A Weekends: Is it really possible to build and run a business while traveling long term?

Can You Really Set Your Business on Auto-Pilot?

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MBA870 The One Skill Every Entrepreneur Must Have Apr 10, 2017

Beyond marketing and sales, beyond projections and accounting, even beyond innovation and creativity, there’s a skill. One skill makes an entrepreneur successful no matter their background or training: problem solving. What makes or breaks a business is whether or not it solves a consumer problem. What makes or breaks a business person is whether or not they create that solution— and solve all the other little problems along the way. If you like solving problems, entrepreneurship is for you no matter what else you’re capable of.

What matters is the problem-solving mindset. While many see problems as obstacles to avoid, entrepreneurs see them as challenges to enjoy. By gaining fulfillment from problem-solving, you become the kind of person for whom nothing seems impossible. That’s the mindset that breeds innovation, risk-taking, and an understanding of what consumers want. Whether you’re trying to solve huge problems or little ones, sales is nothing more than money being traded for solutions. Hear how to approach business the problem-solver’s way. Click play at the top of the page!

Show Links

Airtasker

MBA667 Must Read: Elon Musk by Ashlee Vance

MBA765 Must Read: Shoe Dog by Phil Knight

MBA807 Must Read: Total Recall by Arnold Schwarzenegger

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MBA869 The Surprising Truth About Sleep & Success Apr 03, 2017

How many times are you hitting “snooze?” If you’re tired of being tired, or just wondering if your sleep schedule is holding you back, this is the podcast for you! With so much advice and so many schools of thought on sleep, how do you decide when to set the alarm for? What sleep schedule can maximize productivity and make your waking hours count? Is success the result of a “sleep when I’m dead” attitude, or holistic and healthy time management?

We’ve studied the sleeping habits of some of the most successful entrepreneurs on Earth, from the most well-rested pillow-cuddlers to the drowsiest dark-circled go-getters. Different approaches work for different people, so what’s right for you? We’ve got a system for finding out. With a little experimentation, you can identify the best sleep pattern for your body and mind, one that’ll leave you sharp, fresh, and rested enough to chase your dreams. Pun intended! Click play at the top of the page!

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MBA868 How to Approach Launch Partners & Affiliates Mar 27, 2017

Done right, partnerships and affiliations can add an incredible boost to your product launches. By tying yourself to a whole new audience, you can sell exponentially more! So how should you choose your partners? More importantly, how can you make sure they choose you? Today, we lay out our exact strategy for bringing partners on board and forging alliances in which everyone wins. It’s systematic, relatively simple, and takes the pressure off of your potential partners so that “yes” seems like the only answer!

This is the exact strategy we’re using to establish launch partnerships for the upcoming debut of WebinarNinja 5.0. The philosophy behind it is simple: while we do want something from our potential partners, we don’t approach them with a request. We approach them with an offer, emphasizing how the relationship will benefit them. Crucially, we also create partnership “packages” of marketing materials, so our partners have very little to do. Hear all about our system, apply it to your business, and take your next launch to the next level. Click play at the top of the page!

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Bonus: Guest Teacher Steve Glaveski – Selling to Big Corporates Mar 21, 2017

Surprise! This week we’ve got a special bonus episode featuring a special guest teacher! It’s Steve Glaveski, founder of collectivecampus.us and host of the Future Squared Podcast. If you’re running a business-to-business business, you know how hard it can be to land the big clients. Glaveski has secured deals with huge corporate partners— despite his own firm being a feisty little independent operation of only 6 people. Today, he’s stopping by to teach our listeners how it’s done.

By identifying the right people and learning how to approach them, you can do what Glaveski does best: cut through the corporate red tape. Ingratiating yourself to decision makers, making the case for your product, and starting a lengthy and lucrative relationship with a major business is possible. You can navigate the layers of corporate structure and stand out from other applicants, and you can do it as an independent entrepreneur. Find out how, plus get a special free downloadable bonus! Click play at the top of the page!

Show Links

Download a free bonus bundle for Steve’s new book at
www.theinnovationmanagershandbook.com

Follow Steve Glaveski on Twitter!

Steve’s websites:
Collective Campus
Future² Podcast
www.steveglaveski.com

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MBA867 Building a Customer Support Team Mar 20, 2017

Customer service isn’t just support for users of your product. It’s part of the product! The price should represent not only what’s sold, but also what your customers know will happen when they need to reach out. Ensuring that customer service is done right means (eventually) hiring people who can do it. How can you best build that team? When should you start? How can you ensure that the people in charge of keeping your customers happy will do so?

Today we discuss the process by which we built our customer support team, starting with our first hire. We detail the exact procedures, tools, and resources available. From finding the right people, to training and integrating them into your business culture, to finally entrusting them with the autonomy that frees you up to do other things, we’ve got a process that works. We’ll tell you when to do it, how to do it, and why customer service is so integral to entrepreneurial success. Build a team you can trust! Click play at the top of the page!

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MBA866 How To Stay Focused with Large Projects Mar 13, 2017

Go big! When a large project is looming, how can you prepare yourself to tackle it? With so much to be done, how can you create a feasible timetable? Today, we’re outlining exactly how to plot and execute long-term projects. Our biggest project ever, WebinarNinja 5.0, is launching soon. This project was over a year in the making, so we thought we’d share the exact strategy we used to stay focused, motivated, and on task over the long haul.

In a way, it’s easier to accomplish something when you have less time! That’s because you can see the endgame from where you are. But when the end of the tunnel is far, far away, you’ve got to strategize. You’ve got to think abstractly. Most of all, you’ve got to be at your most goal-oriented and consistent. It can be done! Our specific, step-by-step, actionable plan is applicable to any long-term goal in any kind of business. Tune in, learn how it’s done, and take on your next big project with confidence. Click play at the top of the page!

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MBA865 Starting a Business in a Crowded Marketplace Mar 06, 2017

Have a great business idea, but afraid there’s too much competition? Well, we’ve got great news: there’s no such thing! Contrary to popular belief, it’s actually easier to compete in a crowded marketplace than it is to be first. Creating demand for a kind of product that doesn’t exist is an uphill battle, to say the least. Having a customer base that’s already seeking solutions— that’s an advantage!

Today, we discuss how businesses have earned incredible success by “niching down.” They didn’t have to invent the wheel. They just had to make a wheel that an underserved segment of the market needed! Rather than looking for the golden product idea, they did something smarter: found out what was missing from the existing options. We discuss how to identify that need, and how to position your business as the solution. Click play at the top of the page!

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MBA864 The Tough Thing About Tough Decisions Feb 27, 2017

There are tough decisions, and then there are tough decisions. In business, difficult choices are almost run-of-the-mill. They have to be made every day by someone who can handle the mantle of responsibility. But every once in a while, the entrepreneur is faced with the kind of decision that’s far tougher. It’s worse than simply having to choose the best option— it’s having to choose the least horrible one!

What’s tough isn’t just deciding which way to go; it’s having to decide at all. We were faced with a decision like that recently regarding our software company, WebinarNinja. Choosing the lesser of two evils was no walk in the park. In fact, I wasn’t sure if I actually wanted to share it publicly on the show! In the end, this podcast is about helping our listeners learn from our experience. As tough as this decision was, it taught us something— and we think it can teach you something too. Click play at the top of the page!

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MBA863 4 Habits I Had to Kick To Succeed Feb 20, 2017

Habits create a business person, for better or worse. Your habits, however subtle and unconscious they might be, define your chances of success! I learned that lesson the hard way after realizing that some of my habits were holding my businesses back. It was tough to acknowledge, but once I did, the results were astounding. Today, I discuss four very common habits that hurt my chances the most. Breaking them wasn’t easy, but doing so was well worth the effort.

Habits are like muscles. The more they’re used, the stronger they become— and that’s doubly true for the habits you want to kick! Getting out of these four habits will, over time, help you and your business reach their fullest potential. The effect is cumulative. It takes time. But realizing that you are your own greatest obstacle can do more for your business than you might realize. Find out if you can break free from any of these four business-killing behaviors. Click play at the top of the page!

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MBA862 How To Know Your Business is Failing Feb 13, 2017

Every new business owner has doubts. That’s healthy! If you’re in that crucial first year or two, it’s important to be brutally honest with yourself in order to make sure you’re on track to succeed. Are you really making it? How can you best answer that question? What needs to be analyzed in order to get the most accurate picture of where your business is headed?

Today, we’re talking about the one thing — that’s right, one thing— that determines whether your business makes it or not. Beyond marketing, beyond product design, beyond advertising, there is one thing that separates the ones that sink from the ones that swim: profitability. No matter how innovative the product (or not), no matter how brilliant the marketing (or not), profitability is what matters.

We discuss how to assess your profitability, what resources can help you do so accurately, and what to do if the picture the numbers paint looks ugly. Get ready to do the math— it just might save your business. Click play at the top of the page!

Show Links

Download The Complete Product Launch Guide here.

Intercom

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MBA861 A Marketing Strategy That Works & How To Do It Feb 06, 2017

If there’s one topic our listeners want to know more about, it’s marketing. You could have the best product in the world, but without marketing, you don’t have a business. In fact, the ideal marketing strategy is in place before the product is! That’s the lesson we’re teaching in today’s deep-dive tutorial: our proven marketing strategy for any business. If it sounds too good to be true…it’s not! This strategy takes work and some outside-the-box thinking to be effective.
Our marketing strategy is based on what comes from the customer, not the business. It’s reactive. It’s engaged. It requires putting the time and effort into building a genuine relationship with your audience. The insight you gain from that goes into the product. The trust you earn goes into your branding. The result is a personalized, responsive kind of marketing that creates long-term loyalty, not just individual sales.
If you’re ready to revamp your marketing approach, click play at the top of the play at the top of the page!

Show Links

Spotify

SurveyGizmo

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MBA860 How to Re-Launch a Product P2 Jan 30, 2017

Welcome to Part 2 of our very, very in-depth lesson on (re) launching your products! We want you to master the art of the launch, because it’s a skill you’ll need over and over again. With our formula, launching can become second nature. With a little practice, each and every new iteration of your product will be a fresh beginning for you and your independent business.

In our first episode, we covered the first phase of the launch: the pre-pre launch, where most of the work is done. In this episode, we cover the rest: the pre-launch, the launch itself, and the post-launch. This is where we execute all of the careful preparation that went into Phase 1 and turn the launch into a true event. We build buzz, offer incentives, and pull in new clientele. After, we use the momentum of the launch to propel the business straight into the future!

This is the exact formula we’re using to launch our new software, WebinarNinja 5.0. We’re also including a special bonus— The Complete Product Launch Guide, a special companion to these lessons. Make sure you’ve listened to Part 1 in its entirety, and click play at the top of the page!

Show Links

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Bonus: Guest Teacher John Lee Dumas – Master Productivity, Discipline & Focus Jan 24, 2017

Get the most from your time! John Lee Dumas is a productivity expert, having taught countless entrepreneurs how to get things done through EOFire, The Freedom Journal, Podcaster’s Paradise, and his newest release: The Mastery Journal. Today, he’s here to give us a breakdown of the fundamental concepts behind the Mastery Journal, and help us reach peak productivity. With the right planning, execution, and reflection, we can all make hay while the sun shines.

Dumas lays out the core principles behind his approach to productivity, including the best methods for plotting your schedule. For Dumas, it’s not about how much work you do. It’s about how effective your work is. Strategic breaks, tips on prioritization, and anti-distraction tactics abound in this fantastic bonus episode. Do right by your business— click play at the top of the page!

Show Links

Follow JLD on Twitter!

THE MASTERY JOURNAL
Master productivity, discipline and focus in 100 days!
GET THE FIRST 30 DAYS FREE!

Mentions:
Rich Dad Poor Dad

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MBA859 How to Re-Launch a Product P1 Jan 23, 2017

You’ve validated the idea. You’ve built the business. You’ve launched the product. Now comes possibly the most important part of all: RE-launching the product! Every successful business has to master the art of the relaunch (just look at how many iPhones have come out in the last few years). While initial launches are the most discussed— and maybe the most worried about— the relaunch tends to take a back seat. This super in-depth 2 part episode aims to fix that.

While the first launch of an MVP (minimum viable product) is a foundational step and proof of your overall concept, relaunching is what allows your business to truly move forward! Your ability to innovate, to be responsive to customers, and to stay relevant are all on display. In this podcast, we show you how to build the buzz, stoke new levels of excitement in your established customer base, and attract new business. We offer a specific, step-by-actual-step formula for the ideal relaunch— the same process we’ll be using ourselves for the debut of our own software update, WebinarNinja 5.0! Step one: Click play at the top of the page!

Show Links

Download The Complete Product Launch Guide here.

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Bonus: Must Haves- Noah Kagan’s New Podcast: Noah Kagan Presents Jan 18, 2017

It’s a banner week for bonus content! Today, we’ve got a special preview of an exciting new podcast from friend-of-the-show and all-around entrepreneurial genius Noah Kagan! His new series, Noah Kagan Presents, is a daring, original, raw look at what makes other entrepreneurs tick. It’s so good, we just had to recommend it and share a special preview featuring another great business role model, Tim Ferriss.

Noah Kagan has a long history in independent business, from his early start as #30 at Facebook, #4 at Mint, and the founder of AppSumo and Sumo. His podcast is the first in our series of “Must Haves,” episodes dedicated to only the most invaluable resources for the entrepreneur. Be they books, podcasts, or blogs, we’re sharing the content that’s helped us the most. Get in on the action— click play at the top of the page!

Show Links

okdork.com/podcast

You can check out Noah’s podcast
here in iTunes or here for Android users.

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MBA858 Are You A Good Enough Leader? Jan 16, 2017

To succeed, a business needs competent leadership. But what makes a great leader? Is it drive? Is it the confidence to bear authority? Or is leadership about more than just ambition? Today we discuss 8 key personal characteristics that define great leadership, from confidence to emotional intelligence. As our own software company, WebinarNinja, grows, we’ve found that leadership is more important than ever.

Leadership is about far, far more than power. It’s about open-mindedness, empathy, and the ability to inspire productivity rather than demand it. We believe leadership is a matter of learned behavior— behavior that can be consciously nurtured. We believe leadership is a choice that every entrepreneur can make, not an inborn trait that entitles someone to authority. And we believe that if you can develop the personality traits discussed here, you can lead your business anywhere. Click play at the top of the page!

Show Links

Must Read: The Obstacle Is The Way by Ryan Holiday

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Bonus: Guest Teacher Danny Iny- How to Start Selling Courses as a New Revenue Stream, and Get Paid Immediately Jan 10, 2017

Online courses are becoming more and more central to the way consumers learn. With the demand for new skills in an ever-changing market growing— and the value of traditional education coming into question— now is a fantastic time to sell know-how. So what makes a viable, profitable online course?

In this bonus episode, special guest Danny Iny gives us a crash course in course design. Iny is the man behind mirasee.com and the author of Teach and Grow Rich, a comprehensive guide to lucrative education. His methods for validating a course idea and getting it off the ground are perfect for anyone getting ready to explore this fantastic potential revenue stream. Click play at the top of the page!

Show Links

Follow Danny @DannyIny on Twitter

Get a FREE paperback copy of Danny’s new book at TeachAndGrowRichBook.com with the coupon code “100mba”.

Visit Danny’s website at mirasee.com

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MBA857 How To Upgrade Your Business’ Talent Jan 09, 2017

A successful business is the result of hard but necessary choices. One of the hardest is the decision to transition between old and new team members. While your original team is to thank for your current success, it’s often the case that new talent is required to reach the next level. How can this be accomplished in a way that acknowledges the past while making the future possible?

Today we discuss when it’s appropriate— and necessary— to make some personnel changes. We review the signs it’s time for change, the best methods for finding quality new talent, and how to make the difficult change as smooth as possible. We’ve had to face this issue in our own software company, WebinarNinja. In doing so, we’ve learned one thing that’s undeniably true: no matter how tough it is, what’s best for the business is always the right choice. Click play at the top of the page to hear more.

Show Links

MBA366 Guest Teacher: Nicole Baldinu- 5 Essentials to Managing a Remote Team

Toptal

Upwork

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MBA856 How To Know When It’s Time to Make a Change Jan 02, 2017

It’s time for a change! The $100 MBA Show has been a blast to produce and share with our fantastic, insightful, loyal listeners these last few years. Now, we’re refocusing our efforts towards a more specific, in-depth examination of what it takes to build a small business. We’re shifting from our short, daily format to a weekly, longer format that will focus specifically on our challenge to turn one business into a world-class competitor. By sharing this new phase of our journey, you’ll learn (up close and personal) what it really takes to build and nurture an independent business through all its ups and downs. Thanks for joining us as we continue to deliver valuable lessons into the future. As always, click play at the top of the page!

Show Links

What Got You Here Won’t Get You There – Paperback by Marshall Goldsmith

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future Kindle Edition by Ashlee Vance

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MBA855 Q&A Weekends: Do you make New Year Resolutions? Why or Why Not? Jan 01, 2017

It’s a new year, and we’re kicking things off with a very special question! This one doesn’t come from a normal listener, though. It comes from in-house, and the dynamic mind of our own co-founder Nicole! She asks about the value of New Year’s resolutions. And whether they can actually have a positive impact on business. We discuss the limitations of resolutions, as well as the tools required to turn them into meaningful action. Happy New Year! Click play at the top of the page!

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MBA854 Q&A Weekends: Should I give free access to my product to influencers or should I charge them? [REBROADCAST] Dec 31, 2016

You’ve got questions, and we’ve got answers! Today’s episode is a rebroadcast of a specific, important question about marketing. When an influential person in the market wants to check out your product, should you charge them for it? The answer, like many, depends. We review the different ways to give access to influencers, and the factors involved in deciding how much (or whether) to take their money. The ROI could be well worth it. Click play at the top of the page!

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MBA853 5 Things I Learned From 5 People in 2016 Plus Free Ride Friday! Dec 30, 2016

Over the course of the year, we’ve done our best to learn. We’ve read, we’ve studied, and we’ve experimented. But the greatest lessons we’ve gotten have come from people. Colleagues, friends, even complete strangers have opened our eyes and made us better entrepreneurs. Today, we review some of the greatest things we’ve learned from some of the greatest people we’ve studied. It’s our annual tradition, and it’s also FREE RIDE FRIDAY!!! Click play at the top of the page!

Show Links

Derek Sivers on Twitter

sivers.org/now

Derek Sivers on Developing Confidence, Finding Happiness, and Saying “No” to Millions

Pat Flynn on Twitter

Tim Paige on Twitter

Chris Savage on Twitter

Sara Blakely on Instagram

The $100 MBA Free Business Course

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MBA852 Stop Trying To Discover Your Passion [REBROADCAST] Dec 29, 2016

Passion is overrated. That’s the message we’ve been pushing for a while now, and it’s gotten no less controversial. That’s why we’re airing this archived episode that inspired quite a bit of feedback! While following your passion is a nice idea, it’s definitely not a requirement for an entrepreneur. Instead, we advocate a different approach- one centered on identifying your value to the market. Forget the passion. Find the value! Click play at the top of the page!

Show Links

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MBA851 My Top 5 Books in 2016 Dec 28, 2016

The year’s almost over, and what have we learned? A lot, apparently. And no small thanks are due to the fantastic books we’ve read. We’ve reviewed 26 books this year, and today we give high praise to the best 5. We explain how they’ve impacted our business practices, and why they’re very worth the limited time of a busy business person. Change your game- click play at the top of the page!

Show Links

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future Kindle Edition by Ashlee Vance

Shoe Dog: A Memoir by the Creator of Nike Kindle Edition by Phil Knight

Zero to One: Notes on Startups, or How to Build the Future Hardcover by Peter Thiel

The Obstacle Is the Way: Hardcover by Ryan Holiday

Total Recall: My Unbelievably True Life Story Paperback by Arnold Schwarzenegger

Jason Does Stuff

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MBA850 When Should You Seek Investment? [REBROADCAST] Dec 27, 2016

When your business is struggling, seeking outside investment can be a very tempting idea. But is it the right move? We talked about that very thing a while back, but we still get questions about it regularly. That’s why we’re rebroadcasting this archived episode. We discussed the different kinds of investment, the alternatives to accepting outside help, and the dangers inherent in doing so. This one’s important, friends. Click play at the top of the page!

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MBA849 Must Read: Grit by Angela Duckworth Dec 26, 2016

Welcome to another Monday, and another fantastic must-read book for the entrepreneur! This week’s review is of Grit by Angela Duckworth. A lot of buzz has surrounded the release of this one, and for good reason. It’s an eye-opening look at the value of consistency and perseverance, but it’s no simple motivational speech. It explores the importance of grit relative to factors like talent and resources– factors that Duckworth sees as overrated! Learn how keeping your eye on the prize can negate any disadvantage. Click play at the top of the page!

Get the book here:

Grit: The Power of Passion and Perseverance Hardcover by Angela Duckworth

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MBA848 Q&A Weekends: Is it too late to start a podcast? Dec 25, 2016

Podcasts are everywhere. Does yours stand a chance? Today’s listener Q&A is about the saturation of the online marketplace with new podcasts, and what it takes to make one successful. We talk about the realities of the market, the size of the potential audiences, and the approach that makes the best podcasts work. We’ve produced a few of these things ourselves by now, so let our experience be your guide! Click play at the top of the page!

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MBA847 Q&A Weekends: I want to open a restaurant/ cafe. Any advice? [REBROADCAST] Dec 24, 2016

If there’s one industry out there that’s tougher than most, it’s the restaurant industry! In this rebroadcast listener Q&A, we helped one audience member get ready for the realities of the business. We discussed the factors that make food and beverage service work, and how the food is only half the battle- or less! We offered examples of companies that made it and analyze why. Click play at the top of the page!

Show Links

Kitchen Confidential Kindle Edition by Anthony Bourdain

Anyone Can Do It by Sahar Hashemi

The $100 MBA Free Course

The post MBA847 Q&A Weekends: I want to open a restaurant/ cafe. Any advice? [REBROADCAST] appeared first on The $100 MBA.

MBA846 How To Have Less Meetings Plus Free Ride Friday! Dec 23, 2016

Meetings are necessary. But all too often, they end up wasting time that could be better spent. By minimizing the number of meetings you hold, you can maximize their usefulness and free your team up to do their jobs. Today we discuss how to cut down on meetings, and only hold the ones that truly matter and empower your employees. All that, and it’s FREE RIDE FRIDAY!!! Don’t waste your company’s time- click play at the top of the page!

Show Links

Slack

Trello

MeisterTask

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MBA845 Making the Most Out of a Slow Time in Business [REBROADCAST] Dec 22, 2016

You’re not always busy. That’s a good thing! Cyclical slow periods are a boon if utilized properly. With the extra time, you can make the improvements to your business that make the next rush even better! From professional development to research to team-building, there are a million ways to leverage the doldrums into revenue. This classic episode from the archives offers a bunch. Click play at the top of the page!

Show Links

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MBA844 How to Use Webinars to Validate Course Ideas Dec 21, 2016

So you’ve got a great idea for an online course. Will it sell? There are lots of ways to find out, but we think webinars hold the key! Webinars are underutilized for idea validation, but with the right structure, you can accurately gauge interest levels- and predict conversion rates. Find out how webinars can help you test the waters. Click play at the top of the page!

Show Links

The $100 MBA Free Course

Owner.media

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MBA843 Open Registration vs. Registration Windows for Your Products [REBROADCAST] Dec 20, 2016

What’s the best way to structure signups for your online course or other service? While some businesses keep registration open, others deploy the registration window strategy. Does limiting signups to windows create scarcity and drive interest? Does keeping it open encourage signups all year long? In this rebroadcast episode, we go over the ups and downs of both approaches, and help you decide which is appropriate for your business goals. Click play at the top of the page!

Show Links

iwillteachyoutoberich.com

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MBA842 Guest Teacher: Briana Borten – How to Set and Get Goals with Soul Dec 19, 2016

Why are you in business? How does what you believe inform the way you do business? These questions are a little on the esoteric side, but they’re vital for entrepreneurs. That’s why we’ve welcomed today’s special guest teacher, Briana Borten. She’s here to explain how to align your business goals with your personal values, and how to integrate entrepreneurship with your personal development. Learn how to put your business in the greater context- click play at the top of the page!

Show Links

Follow Briana @Dragontreespa on Twitter

Download a free chapter of her book at thewelllifebook.com

Visit her websites dragontreeapothecary.com and brianaborten.com

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MBA841 Q&A Weekends: How do you not get lazy when creating so much consistent content? Dec 18, 2016

Content marketing requires a lot of (wait for it) content! So what’s the key to consistently creating enough to meet your needs? Today’s listener Q&A is all about the strategies we use to keep the content flowing, and the laziness at bay. We share some specific tricks for staying focused, creative, and productive day after day. Learn how to build the habits that keep the good stuff coming. Click play at the top of the page!

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MBA840 Q&A Weekends: I need to fire an employee. Any advice? [REBROADCAST] Dec 17, 2016

Firing happens. It’s a reality of business, and it’s important to do it right. In this popular archived episode, we went over how to fire employees the right way. By offering your firee dignity, respect, and hope for the future, you can make the tough thing easier- and save your business in the process. Hear what a “good” firing looks like. Click play at the top of the page!

Show Links

MBA131 How to Fire an Employee

The $100 MBA Free Course

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MBA839 The Advantages of Selling High Ticket Products & Services Plus Free Ride Friday! Dec 16, 2016

What’s your product worth? Many business owners assume that the lower the price, the better the chance it’ll sell. But the high-end market has its own logic, one that anyone can understand. Today we discuss the benefits of selling high-value products at high prices. Not only can it work, it can be even easier than selling cheaper products to more customers! Click play at the top of the page!

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MBA838 How To Raise Prices & Have Your Customers Love You For It! [REBROADCAST] Dec 15, 2016

Scared to raise your prices? You shouldn’t be! Done right, a price hike can give your business a boost. It doesn’t have to cost you a single customer. In fact, it can bring you more. In this rebroadcast, we explained how to raise prices in a way that maintains your current customers’ level of satisfaction and brings new business to your door. It can be done- click play at the top of the page!

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MBA837 Why Loyalty Always Beats Money Dec 14, 2016

Loyalty is the greatest asset. In today’s episode, we explain how earning personal loyalty is better in the long run than earning money. While money has an immediate, quantifiable effect, loyalty pays off in ways that drastically improve your bottom line- when you least expect it. We offer powerful examples of how loyalty has benefited businesses like no other investment can. Profits rise and fall, but loyalty is steady. Click play at the top of the page!

Show Links

Chris Brogan

UnMarketing

Dorie Clark

OKDork.com

The Art of Charm

Free Course: 5 Steps to Idea Validation in The Real World

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MBA836 Why Not Having Fun Can Cost You Your Business [REBROADCAST] Dec 13, 2016

Fun matters! In this archived episode, we took on a topic that’s ignored way too often: the need to have fun in business. This isn’t feel-good fluff; your level of enjoyment in the business directly affects the bottom line. We discussed how, and what to do if the fun just isn’t there. If you’re not enjoying your business, you might as well have a conventional job. Click play at the top of the page!

Show Links

WebinarNinja

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MBA835 Must Read: The Subtle Art of Not Giving a F*ck by Mark Manson Dec 12, 2016

Looking for a brutally honest approach to life and business? Have we got the book for you! This week’s must-read for the entrepreneur is Mark Manson’s The Subtle Art of Not Giving a F*ck, and the title tells you exactly what makes this book great. Direct and practical, Manson hammers home the notion of prioritizing your values and devoting your energy to what matters most. As for the rest…eff it! The language is foul, but the message is valuable. Click play at the top of the page!

Get the book here:

The Subtle Art of Not Giving a F*ck By Mark Manson

Audiobook

Ebook/Paperback

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MBA834 Q&A Weekends: Do I need to write a book to be an authority in my market? Dec 11, 2016

Our listeners have questions, and we have answers! This weekend, someone wants to know if writing a book is truly a must. Can you really establish your credibility without being an author? We discuss why books are such powerful tools for building your brand- but how they’re not the only option. Tune in, and hear how authority comes from many different places. Click play at the top of the page!

Show Links

WebinarNinja

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MBA833 Q&A Weekends: How long should I expect it will take to be profitable? [REBROADCAST] Dec 10, 2016

We know what weekends are for: listener Q&A! Today we revisit a question from the archives about profitability. One audience member wanted to know how long it takes for a new business to become profitable. With examples ranging from weeks to years, what’s a new entrepreneur to expect? We discuss how to set yourself for the quickest profitability while allowing for long term growth. Click play at the top of the page!

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MBA832 Are You Having Fun? Plus Free Ride Friday! Dec 09, 2016

Business is fun! At least, it should be. While we believe that entrepreneurship is hard, challenging work, we also believe it should be enjoyable. Today we discuss how to check in with yourself, and be honest about the level of fun in your working life. You may not love every second of running your business, but joy is the heart of motivation. Click play at the top of the page!

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MBA831 Is Time Really Money? [REBROADCAST] Dec 08, 2016

We’ve all heard the phrase “time is money.” But we think this little nugget of wisdom might just be past its sell-by date. Is giving up time for money a good investment? How much of your time is money really worth? Let’s go back and discuss why time is the priority, and money only the means, in this archived episode. Shift your perspective- click play at the top of the page!

Show Links

FREE Copy Of Money: Master The Game by Tony Robbins

Rich Dad’s CASHFLOW Quadrant: Rich Dad’s Guide to Financial Freedom by Robert T. Kiyosaki

The post MBA831 Is Time Really Money? [REBROADCAST] appeared first on The $100 MBA.

MBA830 Free Plans Vs. Free Trials Dec 07, 2016

Getting customers to commit to subscription services takes finesse. Offering free trials is one way to do it; offering a free plan is another. One is time-sensitive and allows you to showcase the full strength of your product. The other is open-ended but limited in how much it offers. Both demonstrate the value of your product, but in different ways. So which is best for your business? That’s what we’re talking about today, so click play at the top of the page and find out!

Show Links

Free Trials vs. Money Back Guarantees

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MBA829 Four Ways to Be More Confident in Business [REBROADCAST] Dec 06, 2016

Confidence matters. In business, it’s a prerequisite for success. That’s why it’s important to actively build your own confidence, grounded in your actual value and accomplishments. Today, we reach back into the archives to share four proven strategies for boosting your own self-image. These practices will make you the assured leader your business needs. Utilize them, and watch your confidence grow. Click play at the top of the page!

Show Links

Jason Does Stuff

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MBA828 Guest Teacher: Jordan Harbinger – How to Reach Out to Influencers The Right Way Dec 05, 2016

Let’s start the week right! Today we’ve got another fantastic guest teacher with more incredibly valuable advice. Jordan Harbinger is an expert in using the social sciences to network and build relationships. Today, he teaches us how to get in good with busy, influential people in specific markets. By establishing working relationships with big names in your industry, you can boost your business and lay the groundwork for future growth. Harbinger gives us some specific tricks for making contact, forging an alliance, and ultimately working with even the busiest leaders. Do it for your business- click play at the top of the page!

Show Links

Follow Jordan @TheArtofCharm on Twitter and visit theartofcharm.com

Hunter (Email Hunter)

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MBA827 Q&A Weekends: How do I break up with my business partner? Dec 04, 2016

It’s not you- it’s me. Sometimes business partnerships have to end. Like any relationship, they should be ended in the most amicable, mutually respectful way possible. Today we help one listener learn how to “break up” with their business partner. We discuss the way to prepare for the conversation, the way to approach your soon-to-be ex-partner, and how to do it all with minimal impact on your customers. It happens, so best to be prepared. Click play at the top of the page!

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MBA826 Q&A Weekends: Is a sales video a must for selling my online course? [REBROADCAST] Dec 03, 2016

Sales videos are definitely effective, but are they a requirement for online courses? Today, we rebroadcast an episode in which one listener wants to know exactly how necessary they are. We discussed the costs, the benefits, and the resources available for making low-cost, low-stress videos. Knowing how well sales videos convert is important, but knowing the right time to use them is more so. Click play at the top of the page!

Show Links

VideoHive

Fiverr

The post MBA826 Q&A Weekends: Is a sales video a must for selling my online course? [REBROADCAST] appeared first on The $100 MBA.

MBA825 How Giving Up Control Makes Better Products Plus Free Ride Friday! Dec 02, 2016

It’s FREE RIDE FRIDAY!!! On today’s episode, we take on a broad but important topic: how to let go. As your business grows, it becomes more and more necessary to take your hands off the reins. Hiring dependable people and trusting them is a skill, and not always an easy one to develop! We discuss how to transition from the deep involvement that characterizes the early stages of business to the more hands-off approach that a growing business requires. It’s time to trust- click play at the top of the page!

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MBA824 Are Some Customers Better For Your Business Than Others? [REBROADCAST] Dec 01, 2016

There are customers, and then there are customers. Some customers can do so much for you business that it’s worth putting extra effort into pursuing them. It may even be worth it to give your product away to certain people! Tastemakers, influencers, and other “power users” can catapult your business forward. In this classic episode from the archives, we discussed how to identify the best customers, how to win them over with your product, and what it can mean for you. Click play at the top of the page!

Show Links

ContentMarketer.io

dorieclark.com

unicornfree.com

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MBA823 The #1 Growth Hack That Has Helped Me Nov 30, 2016

Growth is always the goal, and the Internet is full of tips on how to achieve it. Of all the tricks, hints and hacks, there’s been one piece of advice that’s done more for our business than any other. It’s broad, but actionable. It takes some practice, but it’s effective. It’s all about picking your battles, using your effort wisely, and never wasting a second. Hear what it is, and how to pull it off. Click play at the top of the page!

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MBA822 Can You Build a Successful Business Alone? [REBROADCAST] Nov 29, 2016

Business is usually a team sport. But can a lone wolf be successful? In this popular archived episode, we discussed solopreneurship, its advantages, and its limits. Committing to a one-man or woman operation has its up sides, but it may require redefining your personal notion of what success means. We covered all the ins and outs of single-person business, including what we’ve learned from some of the most successful solopreneurs in our network. Click play at the top of the page!

Show Links

pjrvs.com

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MBA821 Guest Teacher: Stephen Warley- 4 Steps to Get Unstuck in Business Nov 28, 2016

We all get stuck, in business and in life. When you’ve hit an obstacle or plateau, what can you do? What’s the best course of action when you can’t see a course of action? Today, special guest teacher Stephen Warley helps us get over the hump. Warley has interviewed countless successful entrepreneurs. He’s taken the common elements from their experiences to create an actionable 4-step system for getting back on track, no matter the holdup. By seeing stagnation as a challenge, you can overcome it- and even grow from it! Find out how- click play at the top of the page!

Show Links

Follow @stephenwarley on Twitter and visit lifeskillsthatmatter.com/challenge

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MBA820 Q&A Weekends: How do I get more people to show up to my webinars? Nov 27, 2016

Webinars are one of the most powerful tools for connecting with your audience. So how can you make sure people show up to yours? That’s what one listener wants to know for this week’s Q&A Weekend session. We discuss the best strategies for advertising your webinar, getting signups, and making sure those signups become showups! Get the most out of your webinar- click play at the top of the page!

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MBA819 Q&A Weekends: I want to partner with someone in their business. How do I approach them? [REBROADCAST] Nov 26, 2016

Doing it alone works for some, but not everyone is cut out to be a solopreneur. For today’s Q&A Weekend session, we’re rebroadcasting a classic episode in which one listener asked how to approach a potential business partner. We discussed how to identify a good partner, make the connection, demonstrate your value, and earn their trust. See if a team effort is right for you- click play at the top of the page!

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MBA818 Why Google Alerts Are So Important Plus Free Ride Friday! Nov 25, 2016

Keeping your finger on the pulse of the market can be tricky. What if there was a way to know what’s being said about your industry (and your business specifically) as soon as it’s said? Welcome to Google Alerts! This vital tool lets you stay engaged with your consumer base, address misperceptions, and stay a part of the conversation. Click play at the top of the page!

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MBA817 How to Craft an Effective Newsletter For Your Subscribers [REBROADCAST] Nov 24, 2016

If you’re not emailing, you’re not marketing. That’s why we dedicated this archived episode to crafting the best possible regular newsletters. With humor, honesty, and creativity, you can send emails that customers want to read, not delete. More importantly, you can send emails that convert to sales. Click play at the top of the page!

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MBA816 Art That Can Help You & Your Business Nov 23, 2016

Motivation matters. And sometimes the best motivation can be an inspiring piece of art, be it a film, a book, or in our case, a painting! Today we discuss how great art can make you a better entrepreneur, and how one renowned piece helps keep us here at The $100MBA in the right headspace. We’ll make a believer out of you- click play at the top of the page!

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MBA815 Is Co-Working a Good Choice for Your Business? [REBROADCAST] Nov 22, 2016

The traditional office isn’t the only option for small businesses. While many work from home, more and more are choosing co-working spaces for the cost and convenience. But are they right for your business? We’ve used them ourselves, and in this archived episode we discussed the benefits and drawbacks as we experienced them. Click play at the top of the page, and find out if a co-working space can work for you!

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MBA814 Guest Teacher: Stephen Kane- 5 Tips for Dealing with Disputes Nov 21, 2016

Disputes happen, including the legal kind. That’s why we’ve brought today’s special guest teacher onto the show! Stephen Kane is a skilled small business attorney who’s seen every kind of legal kerfuffle an entrepreneur is likely to face. He stopped by to show us how to avoid legal trouble, and how to deal with it if you can’t. Learn how to handle this stuff before you have to- click play at the top of the page!

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MBA813 Q&A Weekends: How do you know it’s time to let go a low performing employee? Nov 20, 2016

Letting an employee go is almost never easy. But when someone isn’t adding the value you’re paying them for, it’s got to be done. For today’s Q&A session, we help one listener figure out when it’s time to say goodbye, and how to make sure it’s the right decision. By giving the employee every chance they deserve, you can make the toughest of decisions with a clear conscience. Click play at the top of the page!

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MBA812 Q&A Weekends: Do discounts or offers alienate past customers? [REBROADCAST] Nov 19, 2016

Change is the nature of business. But when you make a change in pricing with a nice promotional discount, are you being unfair to the people who’ve already paid? That’s the question one listener asked in this archived episode, and we decided to rebroadcast our answer. We discussed how to approach the issue of keeping early adopters happy, and what to do when complaints surface. Click play at the top of the page!

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MBA811 Is Sharing Your Business Journey Effective? Plus Free Ride Friday! Nov 18, 2016

Sharing is caring, or so we’re often told by guidance counselors. But is there such a thing as too much sharing when it comes to your business? Today we take a look at entrepreneurs who let their audience in on the process, and strive to conceal as little as possible about how the sausage is made. We discuss the advantages and the drawbacks of being so open, and provide some great examples of how sharing can be an effective marketing tool. Hit that play button at the top of the page!

Show Links

Money Lab

Spruce Metrics

Ruby on Rails

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MBA810 How to Make Decisions in Business [REBROADCAST] Nov 17, 2016

Decision-making is one of the biggest obstacles for many new entrepreneurs. In fact, the decision to become an entrepreneur is intimidating enough! That’s why today’s archived episode is worth another listen. We’ve got a specific strategy for making decisions that takes the apprehension and anxiety out of the equation. Remember, not making a decision is a decision, too. Decide to click play at the top of the page!

Show Links

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MBA809 How Breaks In Your Day Can Help You Get More Done Nov 16, 2016

Give yourself a break! Actually, give yourself several. That’s the lesson of today’s episode, and it’s not because we want you to relax. Taking strategically timed breaks doesn’t trade productivity for relief. It actually helps you do more! We discuss the best work to break ratio, how to differentiate work time from break time, and how the human brain and body can operate at peak focus during the day. Click play at the top of the page!

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MBA808 How to Budget for Your Business [REBROADCAST] Nov 15, 2016

Many entrepreneurs aren’t business people at first. They’re just people with a skill or talent they want to monetize. That’s why episodes like this are so important, and why we decided to rebroadcast this one. Business budgeting is a learned skill, and it can be daunting. That’s why we discussed a uniquely safe, less risky special method that’s perfect for small new businesses. Follow this strategy, and your business can be lean, profitable, and stable while you hone your financial skills. Click play at the top of the page!

Show Links

Dave Ramsey

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MBA807 Must Read: Total Recall by Arnold Schwarzenegger Nov 14, 2016

It’s Monday, and time for another great must-read book recommendation! This week’s author is one of the biggest names in sports, movies and politics– a true Renaissance entrepreneur whose dreams are the only things bigger than his pecs. Arnold Schwarzenegger came from nothing, sought a goal, and did everything necessary to achieve the impossible. He’s had some controversies (and the book has its shortcomings), but there’s no better lesson in how to cultivate confidence, dream big, and dedicate yourself to the work that makes anything possible. Click play at the top of the page to hear our review of Total Recall!

Get the book here:

Total Recall: My Unbelievably True Life Story by Arnold Schwarzenegger

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MBA806 Q&A Weekends: How important is it to have an audience prior to launching your podcast show? Nov 13, 2016

It’s time for another round of listener Q&A, and this time we’ve got a tough one! Podcasting is one of the best kinds of content marketing. But is it the “front line” of a great marketing strategy, or is it the result of one? Which comes first, the chicken of a large audience, or the egg of a great podcast? If you build it, will they come? Should they come while you’re building it? We answer these questions and more, based on our (pretty extensive) experience in the podcast and marketing games. Hit the play button at the top of the page!

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MBA805 Q&A Weekends: I want to start an online business but life gets in the way. How do I get started? [REBROADCAST] Nov 12, 2016

It’s the weekend! That means we turn our attention to our listeners and their insightful questions. A while back, we were asked how it’s possible to start a business when all the distractions of life are present. This question was so relevant, and our answer so good, we filed both away for future audience enjoyment. Give a listen, and discover how it’s possible to start your future when your present is busy. Click play at the top of the page!

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MBA804 How to Stick to Client Deadlines Plus Free Ride Friday! Nov 11, 2016

It’s FREE RIDE FRIDAY!!! That means two things: one lucky listener gets a free subscription, and we’ve got a stellar podcast lined up! Today we discuss how to meet deadlines in your work. Staying on schedule can be absolutely, deal-breakingly vital to your clients. Our advice on how to schedule yourself into a consistently good relationship with customers is worth hearing, and too often ignored. Click play at the top of the page, and hear all about it.

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MBA803 How to Identify Your Strengths and Use Them [REBROADCAST] Nov 10, 2016

Everyone has strengths. Often we’re taught to focus on improving our weaknesses, but what if we simply “doubled down” on the things we’re best at? That’s the topic of today’s archived episode. Finding out what you absolutely rock at is the key to establishing your business. We discuss how to discover what you’re greatest at, and how to employ that in your business plan. Hit that play button at the top of the page!

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MBA802 How to Run a Successful Email Promotion Nov 09, 2016

Here at The $100 MBA, we believe that email is still one of the most powerful, effective marketing tools your business can have in its arsenal. Emails can’t be ignored, even if it’s only to delete them! So what steps can you take to make your promotional email campaigns work? We discuss how many emails to send, when, what the copy should look like, and recommend online services to help manage your promotion. Click play at the top of the page!

Show Links

MailChimp

ActiveCampaign

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MBA801 How to Manage Frustration in Your Business [REBROADCAST] Nov 08, 2016

Feeling frustrated? We definitely know what that can be like! Today we’re rebroadcasting an important episode about how anger can derail your performance as an entrepreneur. Red tape, endless bureaucracy, and unexpected disappointments are part of the challenge. We discuss some specific strategies for keeping your cool and moving forward with professionalism and sheer, icy cool. If business were easy, everyone would do it! Click play at the top of the page!

Show Links

AppSumo

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MBA800 SPECIAL: #100MBAStories Celebration! Nov 07, 2016

Welcome to the 800th episode of The $100 MBA Show! It’s been a long road, and today we’re celebrating with a special episode dedicated to all our listeners. So many audience members have benefitted from this podcast that we’ve invited them to share their stories with the rest of us. Today we’re featuring 10 stories that will motivate, inspire and amuse. Everyone who submitted a story got a free subscription to The $100 MBA, and all stories featured got an extra special gift! Listen in and hear how people from all over the world, young and old, new and experienced have learned from our feisty little show. Click play at the top of the page!

Show Links

irockresumes.com

VIP Realty

Profit Executive

Tyee Outdoor Experience

Book Yourself Solid

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MBA799 Q&A Weekends: How much time do I need to know if my blog is working? Nov 06, 2016

It’s Sunday, and we’ve got another fantastic question for Q&A Weekend! Consistent blogging establishes credibility, maintains a relationship to your audience, and (maybe best of all) helps your website climb the search engine rankings. But how do you know if it’s doing well? Today, we describe how long building an effective blog can take, how to know you’re doing it, and what to do if you’re behind. We discuss what metrics to pay attention to, and offer strategies for attracting the traffic your website needs to promote business. Click play at the top of the page!

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MBA798 Q&A Weekends: Do product launches work? If so, why? [REBROADCAST] Nov 05, 2016

Are product launches an effective sales tool, or just hype? It’s Q&A Weekend, and one listener wants to know. Capitalizing on the sheer newness of a product can be a valid strategy, but only when it’s done with finesse. We discuss the positive effect a well-done launch can have on customer relations, plus the different kinds of launches to consider. Great question, great answer. Click play at the top of the page!

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MBA797 How to Plan Your Next Year PT2 Plus Free Ride Friday! Nov 04, 2016

2017 is around the corner. Time to get ready! Today we air Part 2 of our 2 part series on planning out your whole business year, from start to finish. We discuss how to prioritize your business needs and choose the specific goals that will have the biggest impact. Plus, how to make yourself accountable as well as reward yourself for making those goals a reality. All that, and it’s FREE RIDE FRIDAY!!! Make sure you’ve listened to Part 1, and click play at the top of the page!

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MBA796 Is Upselling Scammy? [REBROADCAST] Nov 03, 2016

Upselling: everyone from waiters to electronics sales people do it. But is it ethical? Is it a trick? Is it a way of manipulating a customer into spending money they shouldn’t? We think that’s up to you! Today we discuss the right ways and the wrong ways to upsell. It’s an important topic that we covered in this archived episode from our early days, since gone from the streaming services but rebroadcast here for your convenience. Click play at the top of the page and enjoy!

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MBA795 How to Plan Your Next Year PT1 Nov 02, 2016

New Year’s is only 2 months away. Why does that matter? Because NOW is the time to start planning 2017! We believe that mapping out the whole year in advance is the most efficient (and motivating) technique you can use. This is Part 1 of a 2-part series. Be at your most productive, organized, and goal-oriented. Know what you want to accomplish by New Year’s 2018. Be super proactive! Click play at the top of the page, and don’t miss Part 2 later this week!

Show Links

icetothebrim.com

Guest Teacher: Scott Stratten- Marketing Ethics

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MBA794 The 5 Mistakes to Avoid with Affiliate Marketing [REBROADCAST] Nov 01, 2016

If you’re thinking about affiliate marketing, this is the podcast you need to hear! Affiliate marketing can be useful (and profitable), but it comes with a unique set of pitfalls. Doing it too much or with the wrong partners can risk your brand and the future of your business. That’s why we’ve unearthed this archived episode on the very topic, so that anyone considering affiliate marketing knows what to watch out for. Click play at the top of the page, and protect yourself!

Show Links

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MBA793 Must Read: Pre-Suasion by Robert Cialdini Oct 31, 2016

It’s finally here: the long-awaited follow up to one of the most influential books on business! Robert Cialdini’s Influence made a splash when it was published in the 80’s. Now, Pre-Suasion delves even further into the psychology of persuasion. Using research-based techniques, you can bring customers, colleagues, and everyone else around to your way of seeing things in an honest, ethical way. Hear all about it: click play at the top of the page!

Get the book here:

Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

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MBA792 Q&A Weekends: How many pages do you recommend your ebook to be? Oct 30, 2016

Another weekend, another great question from the audience! For today’s Q&A, we respond to a listener who wants to know how long an e-book should be. The answer depends on the goals of the book. From promotional freemiums whose value lies in what the reader buys next, to full-length books that products in and of themselves, the answer will depend on the context. Get the details- click play at the top of the page!

Show Links

Problogger.net

digital-photography-school.com

iwillteachyoutoberich.com

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MBA791 Q&A Weekends: You’ve had physical and online businesses. Which one do you prefer and why? [REBROADCAST] Oct 29, 2016

It’s the weekend once again- time for some listener Q&A! Today, one audience member asks whether online or offline businesses are preferable. We’ve operated both, and we definitely have a favorite. More importantly, one is far more accessible to new entrepreneurs. Both have their ups, downs and in-betweens. We discuss them all. Click play at the top of the page!

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MBA790 The 4 Worst Pricing Mistakes You Can Make Plus Free Ride Friday! Oct 28, 2016

Pricing can be a tricky subject. It makes many entrepreneurs nervous. How much is too much? Too little? On today’s episode we’ve got the answers. We discuss price-setting policies that make sense for your business (and no one else’s). Plus, we help you learn how to communicate changes in pricing to your customers in a way that doesn’t damage your brand. Take the apprehension out of deciding what to charge- click play at the top of the page!

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MBA789 Overwhelmed? Where and How to Start Your New Business Part 3 [REBROADCAST] Oct 27, 2016

Welcome to the third and final installment of our classic archived series on starting a new business! Parts 1 and 2 covered the basics of determining the nature of your business and setting it up. In Part 3, we discuss how to “onboard” your first customers, build momentum, and start innovating the product immediately. Make sure you’re caught up with Parts 1 and 2, and click play at the top of the page!

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MBA788 Four Things You Can Learn From Samsung’s Note 7 Disaster Oct 26, 2016

Is there a better skill in business than overcoming and learning from mistakes? For an extreme recent example, we need to look no further than Samsung and their flaming phone debacle. When Galaxy Note 7’s started bursting into flame, many assumed the company was done for. However, they’ve addressed the problem and remain profitable. Today we discuss what small businesses can learn from Samsung’s approach to this crisis. Get some perspective- click play at the top of the page!

Show Links

The $100 MBA Free Guides

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MBA787 Overwhelmed? Where and How to Start Your New Business Part 2 [REBROADCAST] Oct 25, 2016

We’re back with the second edition of our classic series from the archives! Starting your first new business is tough. In fact, it may be the hardest part! Fortunately, we’ve got actionable steps that anyone can follow. Cut through the mountains of information, apprehension, and tasks to get going with a lean and mean startup. Make sure you’ve listened to Part I, and then click play at the top of the page!

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MBA786 Guest Teachers: Nancy Duarte and Patti Sanchez – 4 Tips to Communicating Change to Your Team Oct 24, 2016

A change is gon’ come. But how should you address it with your employees? Today’s special guest teachers are here to tell us just that. Nancy Duarte and Pattie Sanchez are the co-authors of Illuminate, a comprehensive guide to inspiring communication. They stopped by to discuss the best ways to prepare your team for changes, both good and (perceived as) bad. It’s a great lesson in leadership for teams big, small, and in between. Click play at the top of the page!

Follow Nancy and Patti on Twitter and visit duarte.com/illuminate

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MBA785 Q&A Weekends: There are so many choices. How did you choose the business you run? How do I choose mine? Oct 23, 2016

You’re ready to start an independent business, but deciding what kind can be incredibly tough! Today’s listener Q&A brings us the first question every entrepreneur has to answer: What business am I going into? Narrowing the huge variety of choices down to the one that’s right for you can seem intimidating, but we’ve got some practical, actionable steps for homing in on your best chance of success. Don’t be paralyzed by indecision- click play at the top of the page!

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MBA784 Q&A Weekends: I got a couple of comments that were horribly rude on my blog. Should I take these nasty comments with validity? [REBROADCAST] Oct 22, 2016

Hate is the price of success. The more your business grows, the more critics you’ll have to deal with. While many may be constructive and helpful, there’ll always be the trolls, the haters, and the misanthropes. In this classic Q&A episode, we helped one listener learn how to deal with the rudest and crudest comments professionally and effectively. Don’t let the vocal minority derail your plans. Click play at the top of the page!

The post MBA784 Q&A Weekends: I got a couple of comments that were horribly rude on my blog. Should I take these nasty comments with validity? [REBROADCAST] appeared first on The $100 MBA.

MBA783 How to Offer an Online Coaching Program Plus Free Ride Friday! Oct 21, 2016

Programming, weightlifting, crochet, you name it- if you have a skill, you can monetize it! Online coaching services are a great way to turn your own knowledge and experience into profit. The best part? You don’t have to be an expert or a guru. You only have to be further down the path than the novices you’ll be serving. Today we discuss the ins and outs of coaching services, and how to get started. Click play at the top of the page!

Show Links

Slack

The $100 MBA Free Course and Workbook

Leadpages

Braintree

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MBA782 Overwhelmed? Where and How to Start Your New Business Part 1 [REBROADCAST] Oct 20, 2016

You want to start a business, and you’ve done the research. Problem is, there’s just too much information to sort through! When you’re overwhelmed by the amount of decisions to be made to get your business running, it’s important to take it step by step. That’s why we outlined those initial steps in this archived episode that we’re bringing back today. We broke down exactly what actions need to be prioritized and in what order. Give your new business the best possible chance- click play at the top of the page!

Show Links

HostGator

Download our free one-page illustrated guide: 8 Must-Haves For Your Business Website

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MBA781 How To Make Big Decisions Oct 19, 2016

Big decisions can be intimidating. How can we take the stress- and the indecision- out of the process? There are ways! We’ve got some specific strategies to systematize your decision-making. By following these guidelines, you can make big, scary decisions confidently and in a timely manner. After a while, you’ll know you can trust yourself regardless of the outcomes. Click play at the top of the page!

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MBA780 How To Know If Your Business is Not Right For You [REBROADCAST] Oct 18, 2016

There’s no such thing as success if your heart’s not in it. We’ve learned that the hard way ourselves. So how can you know when the business you’re in isn’t suited to you? In this classic episode from our early archives, we discuss the signs that your business- even if it’s making money- doesn’t jive enough with your own disposition to be sustainable. Plus, what to do about it! Click play at the top of the page!

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MBA779 Must Read: Manage Your Day-to-Day by Jocelyn K. Glei Oct 17, 2016

We should be smart about how we schedule our week and our month. But how smart are we when it comes to scheduling our day? This week’s must-read offers a whole new perspective on time management and getting the most out of your day. Manage Your Day-To-Day by Jocelyn K. Glei isn’t a book of hacks or tricks. It’s a primer on how to see your daily schedule in a way that’s not only efficient, but encourages creativity. Click play at the top of the page and hear our review!

Get the book here:

Manage Your Day-to-Day by Jocelyn K. Glei

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MBA778 Q&A Weekends: Do I need to have affiliates for my next product launch? Oct 16, 2016

It’s the weekend, and that means another great question from the audience. Today we’ve got a listener who wants to know if taking on affiliates is the best way to go when launching a new product. We weight the ups and downs, discuss the alternatives, and give our best advice to those who choose to go down the affiliate road. Click play at the top of the page!

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MBA777 Q&A Weekends: My business is not doing well. Should I take out a personal loan? [REBROADCAST] Oct 15, 2016

Today’s Q&A Weekend episode is a particularly serious one. That’s why we decided to bring it out of the archives and rebroadcast it for the benefit of all our listeners. A while back, one audience member asked if it was a good idea to take out a personal loan in order to save a business. That’s a pretty tough conundrum, and we had a very strong, very direct response to it that’s worth hearing again. Click play at the top of the page!

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MBA776 Digital Products You Can Create for Less than $100 Plus Free Ride Friday! Oct 14, 2016

Happy FREE RIDE FRIDAY!!! We’ve got a fantastic episode for anyone looking to jump-start their entrepreneurial career the only way we recommend: by getting in there and selling something! With very little capital, anyone can create valuable products that are easily sold online. With some effort and creativity, you can make the overhead negligible and the profits undeniable. Most importantly, you can build the momentum that always starts with selling. Click play at the top of the page!

Show Links

Weebly

HostGator

Gumroad

Upwork

Fiverr

Vimeo

Wistia

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MBA775 Four Things to Avoid When Dealing with Customers [REBROADCAST] Oct 13, 2016

What keeps customers loyal? What inspires them to bring more customers your way? Keeping the people who pay your bills happy takes some mindfulness. It also takes a conscious effort to avoid the slip-ups that plague so many inexperienced business people. Today we’re rebroadcasting a fantastic episode from the archives about the worst customer relations pitfalls. These are the things we wish someone had told us when we started, so we dusted them off for all our newer listeners to hear, and our older listeners to be reminded of. Click play at the top of the page!

Show Links

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MBA774 How to Build Relationships with Sponsors Oct 12, 2016

Sponsors aren’t just sugar daddies there to pay the bills in exchange for exposure. Ideally, they’re your partners in serving your audience. Today we discuss how sponsorship shouldn’t just be a transaction. It should be a relationship. Like any relationship, it has to be nurtured. But like any relationship, the long-term rewards are worth the effort you put in. Listen in- click play at the top of the page!

Show Links

Guest Teacher: Tim Paige – How to Create Compelling Lead Magnets

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MBA773 Knowing When To Quit [REBROADCAST] Oct 11, 2016

Are you a quitter? Depending on the context, that might not be a bad thing! Giving up on what clearly doesn’t work allows you to focus on what does. While determination is an essential ingredient in entrepreneurship, clinging to a sinking ship is more stubbornness than determination. Today we discuss the signs that it’s the right time to throw in the towel, and how doing so can be the best move you can make. This is a rebroadcast episode from our early archives, made specially available to all our listeners because it’s just that good! Click play at the top of the page!

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MBA772 Guest Teacher: Shama Hyder- Facebook Live and the Impact it Can Have on Your Business Oct 10, 2016

Facebook Live is here! Today, we’ve got a special guest teacher to tell you exactly how you can take advantage of it. Shama Hyder is the woman behind marketingzen.com, and she knows a thing or two about content. She’s also convinced that Facebook Live could potentially blow YouTube out of the water in terms of helping entrepreneurs reach new heights of exposure. She’s got specific tips on how best to use it to build your brand and your audience. Click play at the top of the page!

Show Links

Follow @Shama on Twitter and visit Marketing Zen

ShamaHyder.com

www.rode.com

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MBA771 Q&A Weekends: What options do I have for video content? Oct 09, 2016

It’s easier than ever to produce and feature video content. But how can we add a little variety? That’s the question behind today’s listener Q&A, and we’ve got lots of answers. From live feeds to narration to animation, there’s lots of ways to spice up your content. You just need the right resources and know-how to do it professionally. Fortunately, we’ve got you covered. Click play at the top of the page!

Show Links

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MBA770 Q&A Weekends: Should I start my business around a passion or a skill? [REBROADCAST] Oct 08, 2016

It’s Q&A Weekend, and we’ve unearthed a classic episode from the archives that bears rebroadcasting! So many people are encouraged to “follow their passion” in business, but is that really the way to go? One listener seemed a little suspicious, and wondered if skill was more likely to produce success than passion. Good point! We discussed the reality behind what makes a business viable, and where passion fits into it all. Click play to hear this vintage ep!

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MBA769 Build Your Email List Before It’s Too Late! Free Ride Friday! Oct 07, 2016

It’s FREE RIDE FRIDAY!!! And have we got an important episode for you! We’d like to think we know a thing or two about marketing. If there’s one key to successful marketing, one fundamental ingredient that no business can afford to neglect, it’s the email list. This vital resource has to be built patiently, and used wisely. It’s the key to building customer relations, now and in the foreseeable future. This can’t be overstated. Hear the rest; click play at the top of the page!

Show Links

Take The Writing Challenge & See Your Traffic Grow

webinarninja.co/course

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MBA768 Can You Hustle Too Hard? [REBROADCAST] Oct 06, 2016

Business is a marathon, not a sprint! Sometimes, when we move too fast and push too hard, the effect is counterproductive. We addressed this very problem on the podcast over a year ago. Now we’re bringing the episode back for those who haven’t heard it, or haven’t heard it in a while. Burnout is a business killer, so listen in and learn how to pace yourself for the long haul. Click play at the top of the page!

Show Links

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MBA767 How to Deliver Bad News To Customers Oct 05, 2016

Sometimes, things don’t go according to plan. And sometimes, it negatively affects your customers. When you’ve got bad news for the people that support your business, how should you break it to them? From small businesses like ours to giant companies like Tesla, overpromising and under-delivering happens. Today we discuss how to be upfront, honest, and sincere with your customers without losing their trust or their patronage. Hear why owning your mistakes is a big part of customer service. Click play at the top of the page!

Show Links

Shoe Dog: A Memoir by the Creator of Nike

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MBA766 Can You Grow Too Fast? [REBROADCAST] Oct 04, 2016

Sometimes a lesson is so good it’s worth hearing again! Today we’re bringing you this classic from the archives, as it was no longer available to newer listeners. It’s a fundamental lesson on something that we often forget to look out for: growing too fast. Yes, there is such a thing, and it’s the reason “catastrophic success” is a term. When new businesses bite off more than they can chew, the whole thing can come tumbling down. Tune in, and hear how to grow sustainably rather than quickly. Click play at the top of the page!

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MBA765 Must Read: Shoe Dog by Phil Knight Oct 03, 2016

It’s Monday, and we’ve got a top-shelf must-read for all the budding entrepreneurs out there. Shoe Dog is the autobiography of Phil Knight, founder of Nike. Today, Nike is arguably the most successful sporting goods producer worldwide- but it didn’t get there without a lot of struggle, perseverance, and a little controversy. Knight tells the tale in an incredibly engaging way, making this one of our all-time favorite books on business. You’re gonna love it, too. Click play at the top of the page!

Get the book here:

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MBA764 Q&A Weekends: I’m new to Facebook Ads. How much should I spend at the start? Oct 02, 2016

Facebook ads are effective, but they’re not cheap. So how much should a new advertiser spend? That’s the question we’re asked for today’s listener Q&A, and we’ve got the answer. By keeping the right advertising goals in mind, you can truly get your money’s worth on Facebook. Listen in to hear how. Click play at the top of the page!

Show Links

The FB Advantage

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MBA763 Q&A Weekends: Affiliate offers- How much is too much for my subscribers? [REBROADCAST] Oct 01, 2016

Ask, and you shall receive! It’s Q&A Weekend, and that means we’re here to field whatever questions our listeners have. Today, we revisit from the archives one listeners question about affiliate marketing. How much can you do before you start to alienate your own customers? It’s a tricky business, but there is a way to do it right. Click play at the top of the page, and hear what it is!

Show Links

michaelport.com

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MBA762 How to Increase Profit Instantly Plus Free Ride Friday! Sep 30, 2016

Believe it: you can increase your profits any time you want. We do it in our business a few times a year, simply because we can. There’s no mysterious secret behind it, just a simple, effective, actionable approach to saving money. And the more your business is growing, the more extra profits you can yield! Tune in and hear our system so that you too can get the most money out of your business! It’s FREE RIDE FRIDAY!!! Click play at the top of the page!

Show Links

Braintree

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MBA761 Five Business Secrets I Learned From Steve Jobs [REBROADCAST] Sep 29, 2016

Today on The $100 MBA Show, we reach back into the archives for one of our best episodes, only available here. As aspiring entrepreneurs, we can all look up to Steve Jobs, the controversial, legendary businessman behind Apple. The bold decisions he made stand as an example to anyone willing to take the risks that turn ideas into success. That’s why we’ve put together this list of the greatest lessons we’ve taken from the man, his career, and his life. Everyone’s got something to learn from this true captain of industry. Click play at the top of the page!

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MBA760 What is Twitch & Can it Help Market Your Business? Sep 28, 2016

There’s a web service out there that’s more popular than Facebook, more popular than YouTube, and has access to a massive market of informed, passionate consumers. What if you could market through this platform? Guess what…you can! It’s called Twitch, and it’s the most popular social medium for gamers online. With a little ingenuity, you can make Twitch work for you. Hit that play button at the top of the page!

Show Links

twitch.tv

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MBA759 Don’t Get Scammed! What to Look Out For When Buying Business Products. [REBROADCAST] Sep 27, 2016

The scammers are out there! On an Internet where anyone can sell anything, there’s bound to be a few unscrupulous actors. So how can you tell what business products are bupkus? We discussed that very question a while back, and the episode was so helpful to so many people, we decided to rebroadcast it for the benefit of those listeners who weren’t on board yet! We’ve got the skinny on all the red flags you need to watch out for. Click play at the top of the page!

Show Links

Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone

okdork.com

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MBA758 Guest Teacher: Jeremiah Miller- Do Less, Lead More: How To Go From Manager To Leader Sep 26, 2016

What does leadership really look like? Some think that it means being in the trenches with your employees and leading from the front lines. Today’s special guest teacher begs to differ! Jeremiah Miller is an expert in cultivating leadership, and he’s here to share his philosophy. It involves doing less of the work and more of the forward thinking. It means letting employees stand on their own while pointing them in the direction they need to take themselves. It’s radical, it’s different, and it’s effective. Click play at the top of the page!

Show Links

Jeremiah Miller @forgingleaders and visit ForgingLeaders.com

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MBA757 Q&A Weekends: How do I deal with haters on social media? Sep 25, 2016

The haters are out there! Today for Q&A Weekend, we advise a listener on the art of handling online jerks. While the impulse to defend your business is understandable, it’s also important not to waste time on pointless confrontations. We discuss the right approach to social media hate, and the options worth considering when the shade is being thrown. Click play at the top of the page!

Show Links

ryanholiday.net

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MBA756 Q&A Weekends: What hardware & software do you recommend for a new podcaster? Sep 24, 2016

Today on The $100 MBA Show Q&A Weekend, it’s time to talk tech! We’ve got a listener who’s just getting ready to jump into the podcast game, and he wants to know what hardware and software we recommend. Getting these things right is crucial to the quality of your podcast. In a world where podcasts are increasingly popular, the standard of quality is higher than ever, so tune in while Omar explains what to get and how to use it. Click play at the top of the page!

Show Links

Shure

Heil Sound

Audacity Team

ID3 Editor for Mac

Libsyn

SoundCloud

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MBA755 What is Reddit and How Can it Help Your Business? Plus Free Ride Friday! Sep 23, 2016

It’s FREE RIDE FRIDAY!!! Besides a free subscription for one listener, we’re offering everyone a crash course in how to use the popular site Reddit to promote your business. Reddit is not a sales site, and it’s no place to push your product directly. But it is a place where you can build a reputation for expertise and attract a following. We discuss the site, how it works, and how to use it to your advantage. Click play at the top of the page!

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MBA754 Are You Thinking Enough? Sep 22, 2016

In business, there’s always something to be doing. But why are you doing it? Today we discuss the need to slow down, stop, and think about your business, its goals, and the motivations that move your business forward. Thinking may not seem like doing much, but it may be the most important task you can make time for. Click play at the top of the page!

Show Links

Six Thinking Hats

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MBA753 In-Person Sales Techniques Sep 21, 2016

In business, everyone has to sell. Having the skills to make a sale in person (even if your business is online) is invaluable and necessary. At some point, we’ve all got to convince someone of the value of our product- to their face. That’s why today’s episode offers some helpful pointers on how to close that deal, especially if you’re not used to doing so. Click play at the top of the page!

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MBA752 The Best Service To Use To Sell Tickets for Your Live Event Sep 20, 2016

Getting ready to host a live event? Today’s episode is all about the ticketing! We break down 3 of the best options for ticket sales and processing for every event size and budget. From small Masterminds to huge conferences, we’ve got services to meet your needs, plus the honest dish on the ups and downs of each. This isn’t sponsored, folks- just our experience as hosts. Click play at the top of the page!

Show Links

Start Small, Stay Small: A Developer’s Guide to Launching a Startup

Ticketbud

Picatic

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MBA751 Must Read: Start Small, Stay Small by Rob Walling Sep 19, 2016

Today’s must-read for the entrepreneur is as short as it is sweet! Rob Walling is one of the foremost experts in micropreneurship, and his book Start Small, Stay Small is a testament to the power of little things. By focusing on marketing hard to a relatively tiny audience, you can be an effective- and profitable- niche problem-solver. The advice is great, and the example of a hard-hitting short book is even better! Click play at the top of the page to hear more!

Show Links

How to Learn How to Code

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MBA750 Q&A Weekends: How do I start promoting my product with no email list? Sep 18, 2016

You’ve got the product, but you don’t have the audience. How can you start pushing when you’ve got no one to push to? For today’s listener Q&A, we explain how to get in front of an audience that’s already there. With the right kind of networking, you can make the connections that build your following in time for launch. Click play at the top of the page!

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MBA749 Q&A Weekends: How long did it take you to go from learner to entrepreneur? Sep 17, 2016

It’s the weekend, and that means we turn to our fantastic listeners for a little Q&A! Today, one audience member wants to know how host Omar went from being a learner to being a full-fledged entrepreneur himself. The answer reveals some valuable lessons about the nature of learning, doing, and how both are necessary in order to become anything. Click play at the top of the page!

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MBA748 Why Sales Are Suffering in Your Business. Plus Free Ride Friday! Sep 16, 2016

Happy FREE RIDE FRIDAY!!! When sales are in a slump, the first step to take is diagnosing the problem. It might mean facing some uncomfortable realities, but your business deserves the truth! Today, we discuss why sales decline, and how improving your comfort level with salesmanship can make all the difference. This one might be a lifesaver, friends. Click play at the top of the page!

Show Links

PodcastersParadise.com

Baremetrics.com

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MBA747 Take The Writing Challenge & See Your Traffic Grow Sep 15, 2016

If you want to attract an audience, you’ve got to write. Great content is the heart of marketing, and writing is the heart of great content. Honing your writing skills and being consistently productive is the best way to build your reputation and grow your following. In today’s episode, we feature a challenge that will turn you into the writer you need to be. Take it on, and you’ll be glad you did. Click play at the top of the page!

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MBA746 Five Reasons Customer Surveys Fail Sep 14, 2016

It’s a universal rule: know your customers. Surveys are the primary method used to determine what customers like and don’t like about a business, and how it can be improved. But surveys can be misleading. In fact, they can even paint a false picture! In this episode, we take a look at the 5 primary reasons surveys fail to reveal the truth, and discuss how you can build the surveys that will actually lead to change. Hit the play button at the top of the page!

Show Links

SurveyMonkey

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MBA745 Does Your Business Matter? Sep 13, 2016

Is your business worth it? Is it having an impact commensurate with the effort you’re putting in? Asking yourself the tough questions is key to staying motivated and finding the way forward. That’s why we’re sharing 8 questions that cut to the heart of the entrepreneurial struggle. Answer these, and you’ll know what your business can really mean to you and your customers. Click play at the top of the page!

Show Links

Teachable.com

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MBA744 Guest Teacher: John Pope- Lessons Learned From Bootstrapping a Business Sep 12, 2016

Building a business is hard, but building a business from nothing? That’s a special kind of challenge. Today’s guest teacher, John Pope, knows a little something about that. As a founder of Jive, he built a $100 million company with zero industry experience or outside funding. He came by to share the lessons he’s learned along the way and explain how the “bootstrapping” mindset is just as valuable once success is established. Click play at the top of the page!

Show Links

Jive

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MBA743 Q&A Weekends: You seem to have a lot of determination. Where do you get that? Sep 11, 2016

It’s Q&A Weekend, and today’s question is a personal one Omar is happy to answer. One listener wants to know about the sources of his personal drive and determination. He reflects on how his backstory keeps him grounded, how knowing how good he has it drives him to improve, and how anyone can foster the outlook that fuels motivation. Here’s hoping Omar’s experience is useful to you! Click play at the top of the page!

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MBA742 Q&A Weekends: Should I add tax to my prices or absorb it in the asking price? Sep 10, 2016

It’s the weekend, and that means Q&A! Today, we field a very specific question about tax policy: is it better to fold applicable taxes into the original asking price, or to itemize taxes at checkout as a separate charge? The answer is complicated to say the least, depending on location and the type of product. But with a little research (and maybe a little help), you can figure out what the right choice is for your business. Click play at the top of the page to learn more!

Show Links

samcart

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MBA741 Strategies for When You’re Not Sure What to Work On. Plus Free Ride Friday! Sep 09, 2016

Happy FREE RIDE FRIDAY!!! Entrepreneurs have to make their own schedules and set their own tasks. Sometimes, knowing what to do next can be as tough a challenge as actually doing it! Today, we offer advice on what to do when you’re stuck between various responsibilities, unsure of what to tackle when. We discuss the mindset that differentiates between planning and implementation, and how to be the best possible manager of yourself. Click play at the top of the page!

Show Links

icetothebrim.com

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MBA740 Are In-Person Masterminds Worth Going To? Sep 08, 2016

Online Mastermind groups are a relatively easy way to learn potentially game-changing things from qualified peers. But are in-person Mastermind sessions worth the cost of time and travel? Having been to a few of these, I can tell you what to look for, what to avoid, and how these gatherings can be very much worth it- depending on your goals and expectations. Listen in, click play at the top of the page!

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MBA739 Four Instant Growth Challenges You Can Do Today Sep 07, 2016

Always be growing! As an entrepreneur, if you’re not developing your skills, you risk stagnating. That’s why today’s episode is all about the ways you can instantly challenge yourself. By trying any one of these exercises, you can activate your “growth spurt” and become the business person you need to be. Click play at the top of the page!

Show Links

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MBA738 Choosing The Right Office Space Sep 06, 2016

Location, location, location. We always hear that in reference to attracting customers, but what about the effect of location on you and your team? Today we discuss choosing the right environment for your business, and how the office space itself can be a source of motivation or a drag on productivity. Take your business to a better place- literally! Click play at the top of the page!

Show Links

Guest Teacher: Nicole Baldinu- 5 Essentials to Managing a Remote Team

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MBA737 Must Read: Deep Work by Cal Newport Sep 05, 2016

What does work mean to you? On today’s episode, we review another must-read book for the entrepreneur, Deep Work by Cal Newport. Newport’s philosophy really struck a chord with us, challenging us to rethink the value of our work. What may seem like productivity may really be keeping you away from work that fills your business (and life) with meaning and purpose. Best of all, meaningful or “deep” work is in high demand! Find out what this concept can do for you- click play at the top of the page!

Show Links

James Fend

Ruby on Rails

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MBA736 Q&A Weekends: Is Facebook Live a good marketing tool? Sep 04, 2016

It’s time for some listener Q&A! Today we field a question about Facebook Live, the new (potential) marketing tool from the social media giant. Can it be useful in building your brand and pushing your product? We discuss how this new feature can best be utilized to interact with your audience and build leads. Hit that play button at the top of the page!

Show Links

Meerkat

Periscope

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MBA735 Q&A Weekends: How long does it take to create a website? Sep 03, 2016

It’s the weekend, and that means listener Q&A! It’s a given that your small business should have a website. But how long will it take to get up and running? Depending on the business, you’ll have different needs- and different options for building a site that meets them. From DIY services to freelance designers and coders, we go over the options and prepare you to make the best decision for your business. Click play at the top of the page!

Show Links

omarzenhom.weebly.com

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MBA734 Can Big Purchases Save You Money? Plus Free Ride Friday! Sep 02, 2016

Many people (often advertisers) advocate spending money on big purchases, arguing that it ultimately saves the money you won’t have to spend in the future. But is it valid, or just a sales trick? Today we discuss all the ways laying out big cash really can save your bottom line, and why spending now really can mean winning later. Plus it’s FREE RIDE FRIDAY!!! Hit that play button at the top of the page!

Show Links

MailChimp

ActiveCampaign

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MBA733 Four Ways To Grow Your Business While Commuting Sep 01, 2016

Many people see their commute as a painful chore. But it’s an opportunity! The time you spend on the train, on foot or in the car is time you can convert to results for your business. Today we discuss all the ways you can safely utilize that extra hour or two, from professional development to outreach. Don’t waste another second- click play at the top of the page!

Show Links

rev.com

Elon Musk Audiobook

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MBA732 How to Motivate Your Team When Money is Tight Aug 31, 2016

Let’s face it: the money isn’t always there. So how can a business leader motivate the team when there’s no room in the budget for financial inducements? As it turns out, money isn’t the only way to light a fire under your employees. In fact, it may not be the best way at all! Tune in to hear how intrinsic, professional and emotional rewards can bring out the best in your team. Press play at the top of the page!

Show Links

Lynda.com

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MBA731 5 Killer Presentation Secrets Aug 30, 2016

Good presentations are never accidents. Whether it’s public speaking, a webinar, or even a video, your presentation game has to be strong in order to make conversions. Today we share 5 secrets that can turn you into the presenter your business needs. These keys are the difference between the pros and the amateurs, so get ready! Click play at the top of the page!

Show Links

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MBA730 Guest Teacher: Ari Meisel – The Three D’s Decision Matrix and Inbox Zero Aug 29, 2016

Today we welcome special guest teacher Ari Meisel. Meisel is the fella behind lessdoing.com as well as several other resources for maximizing productivity through personal efficiency. He’s here to give us an incredible technique for slicing through your workload and getting to “Inbox Zero”- but it’s not just about email. Meisel’s “3D” decision-making matrix can apply to anything that needs getting done. Start gaining ground: click play at the top of the page!

Show Links

Say Hi! to our Guest Teacher in today’s episode!
Ari Meisel @arimeisel and visit lessdoing.com

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MBA729 Q&A Weekends: I want to start a business but I’m in debt. Any advice? Aug 28, 2016

Welcome to another round of Q&A with our fantastic listeners! Today’s question comes from an audience member in a fairly common predicament: he wants to start a business, but he’s in debt. Can it be pulled off? Fortunately, there are ways to start a small business that involve minimal investment of both time and money, making almost anything possible. Click play at the top of the page to hear more!

Show Links

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MBA728 Q&A Weekends: How do you handle your fear of failure? Aug 27, 2016

Fear is universal. So is failure. Anyone who claims not to fear failure isn’t being honest with themselves. For today’s Q&A, we respond to one listener’s request for advice on handling their fear. We’ve got some great tips and techniques on developing the mindset you need to overcome fear, and some frank talk about the kind of motivation that shrinks fear right down to size. Click play at the top of the page!

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MBA727 When is The Best Time To Take a Break? Plus Free Ride Friday! Aug 26, 2016

Taking a break is good for you, and it’s good for business. But what should your break look like? How long should it last? And when is the best time for it? There are good times and not-so-good times to step away from work, and choosing the right ones can make a huge difference in productivity. You never know; your best idea may come when you’re furthest away! Click play at the top of the page!

Show Links

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MBA726 Why Being Everywhere Can Hurt You Aug 25, 2016

Trying to dominate the Internet by conquering every social media platform? Stop! Being all over the web might seem like the way to earn business, but it’s really stretching yourself too thin. Today, we discuss the smarter online marketing strategy, and why being a master of one platform is better than being a jack of all trades. Hit that play button at the top of the page!

Show Links

SethGodin.com

GaryVaynerchuck.com

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MBA725 Dealing with Failed Recurring Charges Aug 24, 2016

If you run a SaaS or other business with recurring charges, you know what a pain it can be when payments fail. Over time, the cost of failed payments can really add up! That’s why it’s important to have tools and systems in place to deal effectively (and automatically) with recurring charges. Today we discuss our favorite techniques and products for doing just that. Click play at the top of the page!

Show Links

smartpassiveincome.com

Braintree Payments

Recurly

Churn Buster

Stunning

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MBA724 Can You Really Set Your Business on Auto-Pilot? Aug 23, 2016

There’s a lot of talk about “passive income” and the ability to make money without having to work all the time. But is it real? Can you build a business and then let it run itself? Today, we discuss the reality behind passive income, and why even the most conscientious business owners should step back from the helm sometimes. No, there’s no such as work-free income, but there are ways to maximize efficiency and give yourself a break! Click play at the top of the page!

Show Links

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MBA723 Must Read: The E-Myth Revisited by Michael Gerber Aug 22, 2016

Why do small businesses fail? Today’s must-read book for the entrepreneur answers that question. The E-Myth Revisited by Michael Gerber deconstructs the old entrepreneurial formulas and replaces them with a new outlook on small business growth. It lays out the life cycle of a successful small business and helps the reader put their goals and expectations into context. Gerber defines the universal personnel roles that every business needs filled, and offers tips on management and motivation. All in all it’s a vital perspective. Click play at the top of the page to hear all about it!

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MBA722 Q&A Weekends: How did you decide on the ticket price of your live event? Aug 21, 2016

So much goes into producing a great live business event. So much value is on offer to attendees. So how is the price of a ticket decided? We like to think that our own event, WebinarNinja Live, was a great value for the money. A lot of careful thought went into deciding the ticket price, based on factors we discuss in today’s Q&A session. Click play at the top of the page to hear what you should consider when planning a profitable live event!

Show Links

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MBA721 Q&A Weekends: How do you dress for a webinar? Aug 20, 2016

It’s the weekend, so it must be time for some Q&A! Today we’ve got a question about webinars. It’s not a software question, or even a content question. It’s about what to wear! Presenting yourself in a way that’s both professional and genuine to your brand is crucial to making that first impression positive. What you wear tells a story, so make it a good one! Click play at the top of the page!

Show Links

The Ultimate Webinar Course

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MBA720 Five Lessons Learned Running a Software Business Plus Free Ride Friday! Aug 19, 2016

Running a software business comes with a unique set of challenges. It also requires some unique skills to be successful. Our software company, WebinarNinja, has been up and running for a few years now, so we decided to let other budding entrepreneurs learn from our experience. Click play at the top of the page, and hear a few things we wish we had known when we started! Plus FREE RIDE FRIDAY!!!

Show Links

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MBA719 Four Signs You Are Actively Leading Your Team Aug 18, 2016

You may be a business owner, but are you a business leader? It’s vital that someone play the role of Captain, and play it well. While some business owners are uncomfortable with the idea of leadership, it’s important to remember that it’s not just about giving orders. It’s about setting examples, being supportive, and turning a group of employees into a team. Learn how to do it right- click play at the top of the page!

Show Links

The $100 MBA Free Course

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MBA718 The Advantages & Disadvantages of Serving a Beginners Market Aug 17, 2016

When your business is about helping people learn a new skill, there are some unique factors to consider. Beginners, no matter what it is they’re beginning, have certain needs. Serving them also has certain advantages. Knowing your customers is the best way to ensure you’re treating them right. Whether you’re teaching piano, getting people in shape, or even offering business advice, learning how best to solve beginners’ problems is a must. Click play at the top of the page!

Show Links

VertShock

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MBA717 How to Prune Your Email List Aug 16, 2016

Believe it or not, your email list can be too big. As your business grows, it’s important to focus on the quality of your subscribers, not just the quantity! Sending emails that are never opened is a waste of money on your end, and a hassle on theirs. By limiting your list only to those subscribers who are likely to take action, you make for a more efficient email marketing strategy. Click play at the top of the page, and find out how to thin the herd!

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MBA716 Must Read: Web Marketing That Works by Adam Franklin & Toby Jenkins Aug 15, 2016

With so many different ways to market your product online, actually creating a consistent marketing strategy can be tough. That’s where this week’s must-read book comes in! Web Marketing That Works by Adam Franklin and Toby Jenkins doesn’t just show you how to use different marketing platforms. It shows you how to combine everything from social media to webinars into one cohesive plan of attack. With practical advice, this book lets you skip the learning curve. Click play at the top of the page!

Show Links

Get the book on Amazon!
Web Marketing That Works by Adam Franklin & Toby Jenkins

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MBA715 Q&A Weekends: Do you ever refuse service to customers? When and why? Aug 14, 2016

Values are the heart of any good business. Sometimes, upholding those values means refusing to do business with certain customers. For today’s listener Q&A, we describe the times (and the reasons) we chose to refuse service. The circumstances varied, but one thing always holds true: no one’s business is worth compromising what matters most. Click play at the top of the page!

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MBA714 Q&A Weekends: How do you record your podcast when traveling? Aug 13, 2016

It’s Q&A Weekend, and today’s question is a technical one: how do we podcast on the road? The answer is…we try not to! When we have to, though, there are a few tips and tricks that can make the job easier. We also share some recommendations for podcasting equipment, and discuss why when it comes to recording, there’s no place like home. Click play at the top of the page!

Show Links

Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone

THE ZOOM H4n Handy Recorder

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MBA713 Why Take a Social Media Break Plus Free Ride Friday! Aug 12, 2016

It’s FREE RIDE FRIDAY!!! Today, we advocate for a difficult, controversial practice: taking breaks from social media. Yes, even business people should step away from Facebook, Instagram, and the all the rest once in a while. While social media presence is important for businesses, the platforms are not your friends! We discuss how to recognize when social media is using you, not the other way around, and how stepping back from it can actually improve your marketing skills…and your life. Click play at the top of the page!

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MBA712 Are Online Summits Worth Creating? Aug 11, 2016

Online summits can be a fantastic way to bring an audience together and network with industry leaders. Ultimately, hosting one drastically boost your outreach. But what makes a successful summit? When is it really worth the time and effort required to put one together, and how can you pull it off? We’ve got answers to all these questions and more, so press play at the top of the page!

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MBA711 Are your prices too low? Aug 10, 2016

Many independent business people balk at the idea of raising prices. Will it scare off new customers? Will it drive away old ones? Lower prices attract more business, right? Not always. Today, we go over 6 signs that your prices are too low, and that raising them would actually grow your business in the long run. Tune in, and hear how charging what your product is worth beats trying to charge the least. Click play at the top of the page!

Show Links

Evernote

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MBA710 Positioning Your Business in a Noisy Marketplace Aug 09, 2016

You’ve got your product. But what’s your position? Standing out in a crowded marketplace with noisy competitors requires more than just the right product. It requires the right philosophy, the right stance, and a unique appeal to a specific set of customers. Today, we discuss how to build your business around one thing that sets you apart from the crowd. Click play at the top of the page!

Show Links

MailChimp

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MBA709 Must Read: Ego is The Enemy by Ryan Holiday Aug 08, 2016

Is your ego getting in the way of your success? Probably! Even if you’re not overtly egotistical, remember that all of us have to overcome ourselves. That’s the topic of today’s incredible must-read for the entrepreneur, Ego is the Enemy. The author, Ryan Holiday, is one of our personal favorites. Expectations for this book were high…and exceeded when we read it! Click play at the top of the page!

Get the book on Amazon!

Ego Is the Enemy by Ryan Holiday and visit RyanHoliday.net

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MBA708 Q&A Weekends: I hate my customers. Should I sell my business? Aug 07, 2016

Every business owner has customers they love, and customers they…well, don’t. For today’s listener Q&A, we advise one entrepreneur who is so fed up with awful customers that he’s considering selling the business! We explore the reasons annoying customers exist, how to put some distance between you and them, and how to stop them from draining the energy you need to do business. We’ve been there, buddy. Click play at the top of the page!

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MBA707 Q&A Weekends: Do you ever speak at events for free or do you have a minimum fee? Aug 06, 2016

It’s the weekend, and that means more listener Q&A! Today, one audience member wants to know if our loveable host Omar ever does free speaking engagements, or if there’s a minimum fee to get the man himself on stage. As an experienced speaker who’s worked dozens of events over the years, Omar had to earn the right to charge speaking fees- but that doesn’t mean he never works pro bono. Take a listen, and hear how he does the math. Click play at the top of the page!

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MBA706 Steps to Improving Your Product P1 Plus Free Ride Friday! Aug 05, 2016

Happy FREE RIDE FRIDAY!!! Today’s episode is an exciting first. It’s Part I of a recurring series on a topic so important, we need a few podcasts to cover it! That topic is product improvement. When it comes to perfecting your product (no matter what kind of product it is), you are never, ever done. From Minimum Viable Product to the latest and greatest iteration, evolving what you sell is the key to long-term success. Click play at the top of the page to hear the first in this fantastic multi-episode series!

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MBA705 How Much Selling Do You Need To Do In Your Business? Aug 04, 2016

Love your business, love your product, love your customers, but hate selling? You’re not the only one! Today we discuss exactly how much selling an entrepreneur needs to do. The twist? Selling doesn’t have to be a chore. In fact, it shouldn’t be! Click play at the top of the page, and hear why selling is simply a matter of being good at telling the truth. You might find out you like sales more than you thought!

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MBA704 How to Defend Your Business On Social Media Aug 03, 2016

Haters are everywhere, but social media seems to be the haters’ true paradise. So what should you do when the online peanut gallery starts hurling invective your way? Today we discuss how to shut down the worst offenders, professionally and effectively. It’s your business: defend it! Click play at the top of the page!

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MBA703 How to Create Effective Thank You Pages Aug 02, 2016

Thank you! It’s a simple phrase, but your Thank You Page (or Confirmation Page) needs to say so much more! Today, we discuss everything that page needs to be and do. It’s a crucial part of the onboarding process that should move your customer to the next step in using your product. Done right, it’s the beginning of a great and profitable relationship. Click play at the top of the page to hear more!

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MBA702 Guest Teacher: Kary Oberbrunner- How to Turn your Book into 7 Additional Streams of Income Aug 01, 2016

Once again, it’s time for a stellar lesson from a stellar guest teacher! Today we’re visited by Kary Oberbrunner, an expert in the art of turning writing into revenue. He’s not here to teach you how to write a book, or even how to sell one. He’s here to show you how to create additional revenue streams based on your book- 7 of them! Whether you’ve written your first book yet or not, this is how to convert it into cash. Click play at the top of the page and listen in!

Show Links

Kary Oberbrunner @karyoberbrunner and visit karyoberbrunner.com/100mba

ignitingsoulsconference.com

johnmaxwell.com

teachable.com

zoom.us

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MBA701 Q&A Weekends: What are your thoughts on investing in a $2000 online course? Jul 31, 2016

It’s Q&A Weekend, and today we’ve got a question about some seemingly high-priced online courses. Is $2k too much to spend on a course? The answer depends on several factors. We discuss the signs of a course that’s worth it, red flags common to courses that aren’t, and what factors you should consider before dropping four figures on professional development. Hit the play button at the top of the page!

Show Links

iwillteachyoutoberich.com

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MBA700 Q&A Weekends: How much time do you spend on SEO in your business? Jul 30, 2016

Welcome to our 700th episode, and another round of Q&A! Today, we’re asked how much time we spend on our SEO. For those who don’t know, Search Engine Optimization is everything you do to climb the Google rankings. But is it actually possible to manipulate search engines this way? Yes and no. Click play at the top of the page to find out what we mean!

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MBA699 Should You Sponsor an Event? Plus Free Ride Friday! Jul 29, 2016

Live events are a great opportunity for presenters and audience members. But are they great opportunities for sponsors? In this episode, we discuss the benefits of event sponsorship, and how to know which events represent the best likely return on your investment. We’ve been on both sides of sponsorship deals, so click play at the top of the page and let our experience shed some light! Also, it’s FREE RIDE FRIDAY!!!

Show Links

When Should You Hire an Accountant? Plus Free Ride Friday!

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MBA698 How Much Time Does it Take to Be Profitable? Jul 28, 2016

Success requires delayed gratification. But how much delay is acceptable? Many go into business resigned to not profiting for months or years. How long is too long? Our answer may surprise you. Today, we discuss the problem with the waiting game, and why “viable” is the operative word in “minimum viable product.” Click play at the top of the page!

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MBA697 How to Filter for Superstars When Hiring Jul 27, 2016

You want to hire the best. We all do. So how can you sift through the crowd and find the real keepers? There is a way! Several ways, actually, and we use them for all our businesses. Our practical, actionable techniques make the application process an evaluation in itself. These tips will winnow out the mediocre and bring the top applicants to your virtual door. Click play at the top of the page!

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MBA696 The First 3 Positions You Should Hire For as a Solopreneur Jul 26, 2016

No one does business alone- even solopreneurs. If you’re starting up all by your lonesome, success will eventually require you to bring in some outside help. Today, we discuss the first three people you should look for. Adding the right skill sets to your company’s arsenal can free you up to maximize your own talent and vision, so click play at the top of the page!

Show Links

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MBA695 Must Read: Zero to One by Peter Thiel Jul 25, 2016

Get ready: today’s must-read is one of the single best books ever written about business! Peter Thiel is one of the founding members of the “PayPal Mafia,” the legendary group of Silicon Valley entrepreneurs whose influence is still being felt. His book Zero to One completely upends the accepted wisdom about business, and engrosses the reader with profound- but digestible- entrepreneurial wisdom. Click play at the top of the page, and hear Omar’s breakdown!

Get the book on Amazon!

Zero to One: Notes on Startups, or How to Build the Future Hardcover by Peter Thiel

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MBA694 Q&A Weekends: How can I scale my coaching business? Jul 24, 2016

Another weekend, another poignant question from a listener! Today, we’re asked how it’s possible for an independent coach to scale their business up. How can one person expand their reach to a whole living’s worth of clients? There is a way, and we’re here to lay it out for all our listeners. Click play at the top of the page and check it out!

Show Links

SingleMaltMastermind.com

BookYourselfSolid.com

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MBA693 Q&A Weekends: How did you come up with the name The $100 MBA? Jul 23, 2016

What’s in a name? That’s the topic of this week’s listener Q&A, with one loyal audience member wondering how we came up with this whole “$100 MBA” thing. Our name reflects our mission, and so should the name of your business. Listen in to hear how we took the essence of our idea and made it our calling card. Learn how you can do the same. Click play at the top of the page!

Show Links

JasonDoesStuff.com

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MBA692 Are You Playing Business or Doing Business? Plus Free Ride Friday! Jul 22, 2016

It’s FREE RIDE FRIDAY!!! We’ve got another great podcast today, and this one packs a punch! Are you serious about your business? Are you really taking the steps- and the risks- necessary to move forward? So many of us are afraid to really commit because we’re afraid to fail. Well, it’s time to ante up and kick in. Today we discuss the difference between wanting a business and actually making it happen. If you’re ready to think about some hard truths, click play at the top of the page!

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MBA691 Do Different and Get Different Jul 21, 2016

Change it up! That’s one thing you can’t be afraid to do. To reinvigorate your business, you’ve got to be willing to abandon the same-old, same-old and take a new direction…even when it’s scary. We’ve had to learn the hard way ourselves that in order to change the results, you’ve got to change the approach. Let our experience be your guide. Click play at the top of the page!

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MBA690 Use Stories and Never Be Ignored Jul 20, 2016

It’s a crowded marketplace, and you need to be heard. So what’s the best way to cut through the noise? Storytelling. Stories are the language of learning, so using narrative is a great way to reach your audience. It’s worked for business people the world over, and it can work for you too! Click play at the top of the page to learn more.

Show Links

chrishogan360.com

daveramsey.com/home

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MBA689 Stop Complaining. You Can’t Afford It. Jul 19, 2016

Stop complaining! Seriously, folks. It drains time and energy, and worst of all: it doesn’t create solutions! Today’s episode is all about the detrimental effects of complaining, whining, and otherwise opining about what you should be changing. We discuss the difference between addressing problems and whining about them, and how a complaint-free approach leads to success in business and life. Click play at the top of the page and check it out!

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MBA688 Guest Teacher: Matt Giovanisci- How to Create Original and Engaging Landing Pages Jul 18, 2016

Break out the good linens, because we’ve got a special guest! Today’s lesson comes courtesy of Matt Giovanisci, the self-made entrepreneur behind Swimuniversity.com and Moneylab.co. He’s here to give us the honest dish about landing pages. His approach involves a lot of humor, a lot of honesty, and a certain amount of booze. Best of all, this approach actually works! Click play at the top of the page!

Show Links

moneylab.co/email

moneylab.co/guest

moneylab.co/dingle

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MBA687 Q&A Weekends: Do you ever wake up & not want to do what you do? How do you overcome that? Jul 17, 2016

Today’s listener Q&A is all about motivation! One of our audience members wonders if Omar ever wakes up and just plain don’t feel like handling business. The answer is a firm YES! Today, he discusses how he motivates himself to push on when work really feels like…well, work! Tune in to hear what he thinks about when he needs to remind himself why he does what he does. Learn how you can find the energy to take on the day, even when you don’t feel like it. Click play at the top of the page!

Show Links

Freakonomics

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MBA686 Q&A Weekends: How do you organize your day dude? Jul 16, 2016

It’s Q&A Weekend, and today’s listener question is one we hear kind of a lot: How on Earth does Omar organizes his day? Omar is a busy guy with multiple projects and products in motion, so scheduling efficiently is paramount. Today he shares his basic routine, plus some tips and tricks for how you can make the most of every day. Click play at the top of the page!

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MBA685 When Should You Hire an Accountant? Plus Free Ride Friday! Jul 15, 2016

As our business grows, we have to (get to!) decide which responsibilities we’re ready to hand off to new team members. So when is the right time to put an accountant on the payroll? Knowing why you should is the key to knowing when you should. Today, we discuss the accountant’s role in making sure that your business is on track for growth, and when it’s time to bring one in. Plus, it’s FREE RIDE FRIDAY!!! Click play at the top of the page!

Show Links

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MBA684 Is Business About Having the Perfect Idea? Jul 14, 2016

Many of us think that real entrepreneurial success depends on having a groundbreaking, dynamite original idea. But what if that’s not the case? Spoiler alert: it’s not! Implementation, innovation, and the ability to make ideas work is what counts. Today, we discuss how success comes not from the perfect idea, but from a commitment to realizing the ideas that are already there! Click play at the top of the page and check it out.

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MBA683 The Advantages of Drip-Feeding Content Jul 13, 2016

Take it slow! Bombarding your customers with content might seem like giving more, but it’s counterproductive for both of you. Today we discuss why drip-feeding your content in manageable, digestible bites is the best way to give your customers the experience they’re looking for. We look at some excellent models of this approach, and demonstrate how not overwhelming your customers keeps them coming back for more. Click play at the top of the page!

Show Links

teachery.co

How to Stop Time: Mike Vardy at TEDxVictoria 2013

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MBA682 Is it OK to Delay Launch Day? Jul 12, 2016

Sometimes, not everything goes according to plan. When you’re faced with unexpected last-minute hurdles, is it ok to delay the launch of a product, service, or whole business? What effect does this have on sales? Today we discuss the right time to delay, the wrong time to delay, and how to delay the right way- if you have to. Click play at the top of the page!

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MBA681 Must Read: Beyond Trying by Mike Vardy Jul 11, 2016

Today’s episode is another super-informative, wildly helpful must-read book for the entrepreneur! Mike Vardy is a best-selling author, fellow podcaster, and founder of Productivityist. His short e-book Beyond Trying is a bite-sized master-class in productivity. With an individualized approach to finding the time you need, this book can really help you get things done! Click play at the top of the page to hear all about it!

Show Links

Get the book on Amazon! Beyond Trying Kindle Edition by Mike Vardy

Productivityist.com

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MBA680 Q&A Weekends: How did you come up with the pricing for your SaaS, WebinarNinja? Jul 10, 2016

It’s Q&A Weekend, and today’s listener query is about prices! Specifically, how did we decide what to charge for our SaaS, Webinar Ninja? SaaS pricing can be tricky, with prices ranging wildly from service to service. Finding the sweet spot in terms of profitability and the customers’ return on investment takes some figuring. Fortunately, we’re happy to tell you all about how we did it! Click play at the top of the page!

Show Links

WebRTC

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MBA679 Q&A Weekends: What are the advantages of paying a monthly subscription to Leadpages VS a one-time fee plug-in? Jul 09, 2016

It’s Q&A Weekends, and thanks to one listener we’re faced with a choice: Leadpages or a Wordpress plug-in? One requires a one-time fee, and the other is a monthly subscription. But which is best for your business? Both approaches have their ups and downs, and what you decide will depend on a few different factors. Strap in, buckle up, and get ready for our answer to yet another incisive question from the audience. Click play at the top of the page!

Show Links

Leadpages

WP Profit Builder

InstaBuilder 2.0

OptimizePress

For a great breakdown and comparison of the best drag & drop Wordpress page builders, checkout this post on Authority Hacker.

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MBA678 Five Tips to Killer Screen Cast Tutorials Plus Free Ride Friday! Jul 08, 2016

When it comes to sales and customer onboarding, few things are as useful as a well-made screencast tutorial! If you’re unsure how to make the best ones possible, we’ve got good news- it’s easier than ever! You just have to have the right tools and basic knowledge. Today we discuss what tools and software we use, how we prepare and shoot our tutorials, and why we use them so darn much. Click play at the top of the page, and learn to make screencasting work for you! Plus Free Ride Friday!

Show Links

Self-Publishing School

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MBA677 Creating Consistency in Your Customer’s Experience Jul 07, 2016

Consistency is key, in business as in life. Today, we discuss how to create the consistency in your customers’ experience that will keep them around for the long term. Consistency breeds familiarity, and familiarity breeds trust. By keeping it simple and sticking to a few key principles, you can make sure that every customer who comes your way knows exactly what they’ll get, every single time. Click play at the top of the page!

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MBA676 Metrics. What Do You Need To Track in Your 1st Year? Jul 06, 2016

So many metrics, so little time. Good analytics is crucial to making sure your business is actually succeeding, but which numbers matter most? Today, we discuss which specific metrics are most important to track in the first year of your business. Every number offers valuable insight, but by focusing on these specific measurements you can best shepherd a new business through its infancy- and on to future greatness! Click play at the top of the page!

Show Links

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MBA675 Should You Accept Guest Posts on Your Blog? Jul 05, 2016

As your blog grows, it’s going to attract the attention of more than just readers. Other bloggers will want to get a piece of the action and expose their talents to your audience. The question is: should you let them? There are pros and cons to doing so, and there’s a right and wrong way to go about it. Today, we discuss our criteria for guest bloggers on our site, and how best to ensure that hosting a guest is a mutually beneficial experience. Click play at the top of the page!

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MBA674 Guest Teacher: Chandler Bolt- How To Write Your First Book In One Week Jul 04, 2016

Writing your first book can be such an intimidating prospect that most people don’t even consider it, let alone actually do it! But this week’s special guest teacher is here to show you just how doable it really is- in one week! That’s right, friends. Chandler Bolt is the man behind Self-Publishing School. He’s here to share his 3 step method for getting your first book out of your head and onto the market, but fast. Like, insanely fast. You’ve got to hear it to believe it, so click play at the top of the page!

Show Links

How to Self Publish a Book in2017

Rev

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MBA673 Q&A Weekends: How do I fight a charge back? Jul 03, 2016

It’s the weekend, and that means Q&A! Today, one loyal listener needs advice on how to handle attempted charge-backs by banks. Sometimes, it’s a customer trying to force a refund after the return date. Sometimes, it’s just a misunderstanding. Whatever it is, you can fight it, and we can show you how. Click play at the top of the page!

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MBA672 Q&A Weekends: I love your emails. Where do you find all those great GIF’s? Jul 02, 2016

You gotta love gifs! They’re a great way to add some dazzle to your marketing, which is why we use them all the time. Today’s listener Q&A comes from someone who enjoys the gifs in our emails so much, he just had to know where we get them. We’ve got a great resource to share with you, so click play at the top of the page!

Show Links

How Giphy Became the Internet’s Go-To Gif Brand

Giphy

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MBA671 How to Avoid These 4 Common Small Mistakes Plus Free Ride Friday! Jul 01, 2016

Is it just me, or is it FREE RIDE FRIDAY!!!? Today, we discuss 4 very common little mistakes that entrepreneurs make. They’re little enough to not be obvious, but big enough to have a negative impact on your business! Listen in, and find out how to avoid them- or how to stop if you’re making them already! Click play at the top of the page!

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MBA670 What is Product Hunt? & How to Get On It Jun 30, 2016

Looking for a way to get the word out on your product? Looking for the most honest possible feedback? Product Hunt may be right for you. Nope, they’re not a sponsor, but Product Hunt may be an important tool for entrepreneurs- providing they know how to use it. Sort of like Reddit for user reviews, Product Hunt can give an incredible boost to your product’s profile. Tune in for the low-down on submitting your product, getting it approved, and making this online community work for you.

Show Links

Product Hunt

The Product Hunt Handbook

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MBA669 Should You Be Using Facebook’s New Instant Articles? Jun 29, 2016

You may have noticed something different about the content businesses provide on Facebook lately: instant articles. That’s right, friends. It’s now possible to publish full-length articles and blogs that customers can read without leaving Facebook. Why have major news outlets and publishers agreed to move their content to- and keep their audiences on- Facebook? Should you? That’s what we’re talking about today, so click play at the top of the page and find out how this new development can affect your content marketing strategy!

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MBA668 Overcoming The Challenges of Being a Young Entrepreneur Jun 28, 2016

We all start somewhere, and most of us look back wishing we knew a thing or two. With that in mind, here’s our best advice for the young entrepreneur who’s just getting started. Or the not-so-young entrepreneur who’s just getting started. Or anyone, really. Dealing with overconfidence, insecurity, and the challenges of the novice is no easy feat, so let our experience be your guide! Click play at the top of the page!

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MBA667 Must Read: Elon Musk by Ashlee Vance Jun 27, 2016

It’s Monday, and we’ve got yet another exciting must-read book pick for the entrepreneur! This week, we take a look at Ashlee Vance’s Elon Musk: Tesla, SpaceX and the Quest for a Fantastic Future. This insightful portrait of the controversial, huge-thinking mogul is especially intimate. That’s because Vance’s persistence (kind of like Musk’s) was unfailing- enough so that he eventually gained serious access to the man himself. It’s a great book about a fascinating person, so listen in and find out what you can learn from the man who’s (possibly) building the future!

Show Links

Get the book on Amazon! Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance.

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MBA666 Q&A Weekends: What are your thoughts on work-life balance? Any Advice? Jun 26, 2016

It’s Q&A Weekends, and today’s topic is work/life balance. What’s the best way to achieve a healthy one? While our situation as one half of a partnership that’s both business and personal isn’t common, it can still shed some light on how to navigate both worlds. Listen in, and hear how business and life should be mixed – as well as how they shouldn’t. Click play at the top of the page!

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MBA665 Q&A Weekends: Why did you change your Twitter handle? Did the change hurt you in any way? Jun 25, 2016

It’s Q&A Weekends! A while back, Omar changed his Twitter handle from @BizRepublic to @TheOmarZenhom, and one listener wants to know why. Well, he’ll tell you why. He’ll also tell you why it made sense, what the ramifications of losing the old handle were, and how you can decide whether to make a similar move. Let this experience be your guide! Click play at the top of the page!

Show Links

Omar Zenhom (@TheOmarZenhom)

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MBA664 What Are The Lowest Cost Online Business Options? Plus Free Ride Friday! Jun 24, 2016

It’s FREE RIDE FRIDAY again! In today’s episode, we discuss the online business opportunities with the lowest initial costs. For an extra-lean startup, these kinds of businesses are the cheapest way to get your entrepreneurial wheels off the ground. Listen in, and decide which can work for you!

Show Links

smartpassiveincome.com

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MBA663 How to Support International Customers with Major Time Differences Jun 23, 2016

In case you haven’t heard, it’s a global economy. That means having customers (and team members) all over the world. So how can you deal with the time zone problem? Can you provide reliable customer service from the other side of the planet…even in your sleep? That’s what we’re talking about today. No matter what time it is where you are, click play at the top of the page and find out how to serve your international customers effectively!

Show Links

timeanddate.com

Zendesk

Slack

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MBA662 Is Allowing Your Customers to Self-Cancel a Good Idea? Jun 22, 2016

If your business is a membership service, the cancellation process has to be carefully designed. While some prefer to let dissatisfied customers self-cancel, others insist on making it a two-way decision. Which is best? The answer will depend on you, but there are some standard principles to help you decide. Listen in and find out how to craft the best policy for the business you’re running.

Show Links

The Ultimate Webinar Course

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MBA661 How to Budget For Marketing Jun 21, 2016

When you’re just starting out, spending money on marketing can seem risky. Thing is, it’s money you should be spending. In today’s episode, we show you how to budget appropriately for marketing, bearing in mind both your costs and the importance of building your reputation early. No matter how lean your startup is, marketing is must! Click play at the top of the page!

Show Links

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MBA660 Guest Teacher: Ramon Ray- How To Strengthen Your Personal Brand Jun 20, 2016

Personal branding is a crucial aspect of business branding. That’s why we’ve brought in yet another extra-special Guest Teacher to help you master the art! Ramon Ray is the founder of Smart Hustle Magazine and an expert in all things branding. In today’s episode, he’ll show you how to fuel your business with the strength of your individuality! Gain credibility, earn trust, and let your business reap the rewards! Click play at the top of the page!

Show Links

Say thanks to our awesome guest teacher today on Twitter! Ramon Ray (@ramonray) and visit smarthustle.com.

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MBA659 Q&A Weekends: How do you choose the books you read? Jun 19, 2016

If you know our host Omar Zenhom, you know he’s a voracious reader. In today’s episode, he discusses how he chooses the books he reads. By systematizing his reading choices, Omar gets the maximum benefit from the time he sets aside for professional development through reading. You can do it too! Just click play at the top of the page to learn how!

Show Links

Jason Zook

Ryan Holiday

Michael Port

Seth Godin

Audible

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MBA658 Q&A Weekends: I just graduated. I have no money to start a business. Is getting a job a bad choice? Jun 18, 2016

It’s Q&A Weekends and today we’ve got an audience member with a conundrum: He’s a recently graduated aspiring entrepreneur with no money to start a business. Should he just get a conventional job? Would regular work hurt his ability to start his own business? Can he do both? We chew this loyal listener’s predicament over. Click play at the top of the page!

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MBA657 Fielding Feedback For Changes From Customers Plus Free Ride Friday! Jun 17, 2016

It’s FREE RIDE FRIDAY! What better way to celebrate than with an exciting episode? Today, you’ll learn how to deal with all the requests for changes to your product that customers will inevitably suggest. We’ll show you how to be responsive to feedback while at the same time staying true to your own principles. Don’t let the crowd overwhelm you! Click play at the top of the page!

Show Links

16 Things You Don’t Know About Me…But Should

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MBA656 How to Close The Sale On Your Sales Page Jun 16, 2016

Your sales page does a lot of work for you – but is it doing a good enough job of closing the sale? In today’s episode, we discuss the features every sales page should have in order to guarantee the sale goes through. By addressing common last-minute objections that keep many customers from clicking the final checkout button, you can seal the deal every time. Click play at the top of the page to find out how!

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MBA655 Product Tutorials: Video VS Text Jun 15, 2016

No matter what you sell, quality onboarding is essential. So when it’s time to offer product tutorials, what’s the best format? Some say text-based, others prefer videos. In today’s episode, we discuss both. Which works best? Can they be combined? Find out all this and more – click play at the top of the page!

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MBA654 Three Blog Posts You Should Start With Jun 14, 2016

So you’re starting a blog. Good! But what should you start with? In today’s episode, we discuss the 3 kinds of blogs that make for a killer debut. With these opening blogs, you can make your mark, stand out from the crowd, and start earning credibility right away! Listen in and hear how you can knock your audience dead – right out of the gate!

Show Links

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MBA653 Must Read: The Brain Audit by Sean D’Souza Jun 13, 2016

Customer psychology isn’t always easy to understand. Fortunately, this week’s must-read book helps! Sean D’Souza is the founder of psychotactics.com. His book- The Brain Audit, is a comprehensive and understandable tour of basic consumer psych. By knowing a few psychological principles, you can appeal to the mind of your customers, leading to greater sales and retention rates- no ink blots required. Click play at the top of the page!

Show Links

Get the book on Amazon! The Brain Audit: Why Customers Buy (and Why They Don’t) by Sean D’Souza

Sean D’Souza (@seandsouza) | Twitter Psychotactics.com

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MBA652 Q&A Weekends: No one I know gets what I’m trying to do? How can I meet new business friends? Jun 12, 2016

Entrepreneurship can be alienating. When your normal-job friends don’t get what you’re doing, who can relate? In today’s episode, we discuss the places you can go to meet like-minded fellow independent business people. Both online and offline, the entrepreneur may be independent- but you’re never alone. Click play at the top of the page!

Show Links

Meetup

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MBA651 Q&A Weekends: Has podcasting changed? Is it still a viable content marketing platform? Jun 11, 2016

It’s Q&A Weekends, and today’s episode is about…podcasts! Are they still a viable way to content market? With the increasing popularity of podcasts, the competition has never been fiercer. That doesn’t mean you can’t step in and grab YOUR share of the audience. Click play at the top of the page and find out how!

Show Links

extrapackofpeanuts.com

iTunes

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MBA650 How to Easily Read 50 Books a Year Plus Free Ride Friday! Jun 10, 2016

Frequent reading is a fundamental habit of the entrepreneur. It increases your knowledge, skills, and critical business thinking immeasurably. But how can you find the time? We’ve got a system that’ll have you cruising through the pages and finishing up to 50 books a year. It works for us- let it work for you! Plus it’s FREE RIDE FRIDAY! Click play at the top of the page!

Show Links

Kindle

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MBA649 How to Learn How to Code Jun 09, 2016

Coding is becoming one of those basic life skills like reading. For the entrepreneur, it’s essential. Yes, you can hire out, but learning basic coding skills can lessen your dependence on that. So where should you go? In today’s episode, we share our recommendations for online coding schools. It’s easier and less expensive than ever to learn, so what are you waiting for? Click play at the top of the page, and get ready to arm yourself with a new skill!

Show Links

Codecademy

Code School

Treehouse

Weebly

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MBA648 Is Outsourcing Your Life Good for Business? Jun 08, 2016

Can your business benefit from outsourcing your personal chores? Can you better manage your business with someone else managing your life? It’s possible. In fact, we did our own little experiment with exactly that! We had pros take over some of our domestic duties so that we could zero in on work. The cost/benefit ratio was surprising! Click play at the top of the page and hear all about it!

Show Links

Plated

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MBA647 Three Emails Your Subscribers Should Get Jun 07, 2016

You’ve built your email list. Now what? In today’s episode, we offer the three kinds of emails that every one of your subscribers should be getting. These emails will keep your customers on the hook and develop the relationships that eventually lead to (you guessed it) sales conversions. Click play at the top of the page, and turn those email addresses into revenue!

Show Links

Foot Locker

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MBA646 Guest Teacher: Travis Sherry – Build a Business While Travelling the World. Jun 06, 2016

Can you build an independent business while travelling the world? Our special Guest Teacher thinks so, and he’s here to tell you how! Travis Sherry has been on the road for years, and he’s got the tricks to making it affordable, sustainable, and practical. Learn how you can see the world and make a living at the same time! Click play at the top of the page!

Show Links

Matt Giovanisci (@MattGiovanisci)

Say thanks to our awesome guest teacher today on Twitter! Travis Sherry @PackofPeanuts and visit theparadisepack.com.

locationindie.com

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MBA645 Q&A Weekends: I’m redesigning my sales page. How do I do it without taking my current one down? Jun 05, 2016

It’s Q&A Weekends, and today one listener wants to know how to redesign their sales page without taking the current one down. Redesigns are always needed from time to time, so how can we pull them off without disrupting the flow of business? There is a way. Click play at the top of the page to hear all about it! Plus: one extra special tip you’ll want to hear for any page redesign!

Show Links

WordPress

The Noun Project Flaticon GraphicRiver

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MBA644 Q&A Weekends: What do I look for when hiring a video editor? Jun 04, 2016

Video is one of the best ways to communicate with your audiences, so finding the right editor is crucial. While anyone can point and film, it’s the editing that makes your sales and content videos effective and professional. In today’s episode, we discuss what to look for in an editor, and how to tell from their portfolio if they’ve got what you’re looking for. Click play at the top of the page, and hear how it’s done!

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MBA643 How to Find Great Graphics & Icons Plus Free Ride Friday! Jun 03, 2016

The internet world is big out there and there’s no shortage of graphic and icon services. How do you choose the right one for you? In today’s episode, we share our recommendations for getting the best logos and artwork at a price that works for you. Plus, it’s FREE RIDE FRIDAY! Click play at the top of the page and find out which services we trust!

Show Links

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MBA642 How to Handle Haters Jun 02, 2016

Haters: It’s rumoured that they’re just gonna hate. Today’s episode is a topic near and dear to our hearts. Haters come in many forms. Some can even be useful to your business. Others, not so much. Click play at the top of the page and learn how to deal with your worst critics professionally and productively with our practical, actionable advice.

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MBA641 Should You Publish Daily Content? Jun 01, 2016

Publishing daily content is no easy feat. What goes into it? How is it possible to publish quality blogs, videos, and all the rest day in and day out? Well, friends, it can be done. We do it, and we’ll show you how in today’s episode. Learn how to plan and execute a daily publishing schedule that’ll build momentum – all without getting overwhelmed. Click play at the top of the page!

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MBA640 How to Add Personality to Your Product May 31, 2016

Today’s entrepreneur shouldn’t chase the crowd. Instead, we’re all about letting your product reflect who you are, and marketing it as an extension of your own values. In today’s episode, we discuss how to add personality to your product. By letting your genuine self shine through your work, you’ll generate all the buzz you need to build the following you deserve. Click play at the top of the page!

Show Links

Codecademy

MailChimp

Zappos

Google

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MBA639 Must Read: Crush It by Gary Vaynerchuk May 30, 2016

Gary Vaynerchuk is a big deal in the world of online marketing. An early YouTube pioneer, he was one of the first to realize that the internet had levelled the playing field for entrepreneurs competing against big companies. His first book, Crush It, is this week’s must-read. Vaynerchuk’s lessons on virtual branding, social media, and the new rules of transparency are essential for any serious entrepreneur. Click play at the top of the page to hear all about it!

Show Links

Crush It! by Gary Vaynerchuk

@garyvee

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MBA638 Q&A Weekends: How do I transition out of freelance work? May 29, 2016

Tired of freelancing? Looking to finally live independently of your clients and establish your own business? Today’s listener question is about the transition from hired gun to something new. How to balance your current clients with your new venture, how to develop the new skills necessary, and how to do it all seamlessly. Click play at the top of the page, and learn how to make the switch!

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MBA637 Q&A Weekends: How did you know it was time to end your first podcast? May 28, 2016

It’s the weekend, and that means one thing: listener questions. Today, we tell the story of our first podcast, People Who Know Their Sh*t. There were plenty of reasons it didn’t pan out, but what’s important is how we knew when enough was enough. Click play at the top of the page, and hear how even our failures can teach us how to succeed.

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MBA636 Five Ways to Use Evernote in Your Business Plus Free Ride Friday! May 27, 2016

It’s FREE RIDE FRIDAY, and today you’ll learn how to use one of our favorite apps in the entire wold: Evernote. Omar loves him some Evernote, and here he shows you how to make the most of its features. No, this is not sponsored content. This is honest-to-goodness advice from someone who knows. Click play at the top of the page!

Show Links

Evernote

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MBA635 Can You Pause Your Business? May 26, 2016

Is it possible to take a break from your business? Life happens, and sometimes it makes us temporarily unable to run our businesses. How can we press pause? What effect will it have on our brand and customer relations? In this episode, we discuss when you can, when you can’t, and how some businesses do just fine with a little breather now and again. Click play at the top of the page!

Show Links

@pjrvs

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MBA634 Sales Video Alternatives For Your Product May 25, 2016

Sales videos are incredibly effective, but are they the only way to push your product? Maybe you don’t have the time or resources to produce a slick flick. Maybe you want to add some variety. Today, we talk about the best alternatives to sales videos. Click play at the top of the page, and learn how you can say what needs to be said without the camera.

Show Links

Brian Clark

@RainmakerHQ

rainmakerplatform.com

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MBA633 How to Say “No” To An Opportunity May 24, 2016

Too many great opportunities is a wonderful problem to have- but it’s still a problem. When you’re stretched too thin, the quality of your work suffers. Ultimately, saying “yes” to everything will backfire. So how does one refuse great offers graciously? Click play at the top of the page to hear how you can say “no” and leave all your bridges unburnt.

Show Links

@jasondoesstuff

Matt Giovanisci @MattGiovanisci

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MBA632 Guest Teacher: Nick Loper: The 3 Fastest Ways to Earn Job-Free Income May 23, 2016

Break out the good china, ’cause we have a special guest! Nick Loper of sidehustlenation.com stops by to teach a lesson on the art of earning extra income. Side hustling is an addictive feeling when you’re doing it right. With Nick’s 3 methods to make that extra scratch, you’ll be able to pad your income and be less reliant on your current job to get ahead. There are countless options out there for almost every skill set! Click play at the top of the page to hear how it’s done!

Show Links

@nloper

sidehustlenation.com

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MBA631 Q&A Weekends: What is the cost of your content manager & how did you find/hire Cyndi? May 22, 2016

It’s Q&A Weekends and today’s question is about our team here at The $100 MBA. Who is our enigmatic Content Manager Cyndi and how did we find her? Plus, what does someone like her cost? We tell the tale of how this virtual assistant rose through the ranks and beat out the competition to become one of our most trusted employees. Click play at the top of the page and find out how you can find a Cyndi for your own business!

Show Links

OnlineJobs.ph

Virtual Staff Finder

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MBA630 Q&A Weekends: How do I apply my business training as a singer/ songwriter musician? May 21, 2016

It’s Q&A Weekends! Today’s session is about music. No, we’re not sharing our motivational playlist. Our listener wants to know how business skills can be applied to a musician’s career! An artist still has something to sell, and knowing how to sell it can make all the difference. Click play at the top of the page and hear our advice!

Show Links

Tim McMorris @timmcmorris

Tony Robbins (@TonyRobbins)

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MBA629 The Importance of Personal Rewards Plus Free Ride Friday! May 20, 2016

You reward your clients. You reward your employees. But what about rewarding yourself? As an entrepreneur, you’ve got to make sure to have your own incentives in place. We all need that external motivation sometimes. Click play at the top of the page and hear how self-rewarding can help you reach your business goals one milestone at a time – plus FREE RIDE FRIDAY!

Show Links

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MBA628 What to Work On When You’re Just Not Feeling It May 19, 2016

Unmotivated? In a slump? Just not feeling it? That’s okay. It happens to everyone. What’s important is that you don’t give in to the urge of doing nothing. In today’s episode, we discuss the best ways to get out of that funk. By working on certain aspects of your business, you can work yourself right back into productivity. Click play at the top of the page to hear how!

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MBA627 Four Dead Simple Sales Principles May 18, 2016

Worried about your salesmanship? You don’t have to be! In today’s episode of The $100 MBA Show, we break down 4 simple principles of sales. These principles don’t involve manipulating or cajoling anyone into buying anything. They represent a fresh approach to moving product that’s smart, not pushy. If you’re uncomfortable with the thought of selling, this is the episode for you. Click play at the top of the page!

Show Links

Harry’s

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MBA626 Three Steps to Tackling Large Projects May 17, 2016

Big projects can seem intimidating. Whether it’s a new product launch, writing a book, or even starting a business, you can’t go in without a plan! In today’s episode, we discuss how to break your big projects down into manageable pieces and build the momentum you’ll need to see it through. It takes some organization, and it takes patience – but it’s worth it. Click play at the top of the page and hear how to get it done without burning out!

Show Links

Jason Zook

How I Lost 170 Million Dollars: My Time as #30 at Facebook by Noah Kagan

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MBA625 Must Read: How I Lost 170 Million Dollars: My Time as #30 at Facebook by Noah Kagan May 16, 2016

Today on The $100MBA Show: It’s our weekly Must-Read Book review! This week’s entrepreneurial tome is How I Lost $170 Million: My Time as #30 on Facebook by Noah Kagan. Kagan is a friend of the $100MBA, and has even been a guest teacher on this podcast. Besides being an early (if ultimately fired) part of Facebook, he’s also founded several successful online businesses. His book is an open, honest account of his doomed journey through the halls of Facebook, what he learned there, and how failure makes us stronger than ever. Click play at the top of the page, and be inspired.

Get the book on Amazon!

okdork.com

Sumo

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MBA624 Q&A Weekends: How do I let go of a long time employee in my business that is not working out? May 15, 2016

It’s Q&A Weekends, and today we answer a doozy: How do we let a long-time employee go? Businesses change, and sometimes that means firing people. It can even mean firing someone who’s been with you for a while. The good news is that there is a way to do it with compassion and professionalism. It can even be an opportunity for both of you. Listen to today’s episode and hear how to do what sometimes must be done.

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MBA623 Q&A Weekends: What’s one piece of business advice you would tell your younger self? May 14, 2016

It’s Q&A Weekends! Today, Omar gives one listener (and the rest of us) the answer to a tough question: What’s the one piece of advice you wish you could give your younger self? There’s ONE big thing 2016 Omar wishes he could tell fresh-faced, eager young entrepreneurial Omar. It involves some very specific advice on getting started in business, the entrepreneur’s mindset, and IKEA furniture. Click play at the top of the page to hear what it is!

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MBA622 How Much Should You Follow Up? Plus Free Ride Friday! May 13, 2016

Waiting too long on a reply? Following up on discussions and queries can be a little awkward. How much following up is too much? How much is not enough? In today’s episode, we discuss the best strategy for keeping a conversation going – even when it’s a little one sided. When to follow up, how, what tone to take: you’ll hear all about it in today’s episode. And as if that’s not enough, it’s FREE RIDE FRIDAY! Click play at the top of the page!

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MBA621 How to Make Professional Introductions May 12, 2016

Making introductions doesn’t only help the people you’re introducing. It can help you establish yourself as an authority. It can grow your reputation as a maker of connections, a value broker who’s worth knowing – and worth being introduced to yourself. In today’s episode, we discuss the best way to go about making professional introductions via email. We cover who to introduce, how to set it up, and how it benefits all parties concerned. Click play at the top of the page to learn how it’s done!

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MBA620 Alternatives to Free Content for Email List Growth May 11, 2016

You know we’re all about content marketing here at The $100 MBA Show. But believe it or not, great content isn’t the only way to build your audience! In today’s episode, we discuss a few great ways to grow your email list that aren’t content-based. Click play at the top of the page, and hear all about our great alternative enticements!

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MBA619 Should You Refund Customers Past The Refund Deadline? May 10, 2016

Refunds can be a tricky topic. In today’s episode, we discuss whether or not it’s a good policy to refund customers after the refund deadline has passed. How do you balance the need for a great customer service reputation without being taken advantage of? How do you make sure that your investment into a customer’s experience isn’t a total loss? We cover the different approaches, the cost considerations, and the value of risk reversal. Click play at the top of the page, and hear our take!

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MBA618 Guest Teacher: Tom Hunt – How To Hire The Ultimate Virtual Assistant (+Bonus Content Marketing Lesson) May 09, 2016

In today’s episode of The $100 MBA Show: Special Guest Teacher Tom Hunt! Hunt is the founder of Virtual Valley, an online Virtual Assistant Agency. He’s also been a TEDx speaker and contestant on the British version of Shark Tank. In this episode, Hunt teaches us how to find and hire the ideal Virtual Assistant. Using a highly specified process Hunt details, you too can figure out who you need – and how to get them. Plus, a bonus content marketing lesson at the end! Click play at the top of the page!

Show Links

Say thanks to our awesome guest teacher today on Twitter!
Tom Hunt @tomhuntio

fame.so

virtualvalley.io

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MBA617 Q&A Weekends: Do I need an SEO expert to work on my website? May 08, 2016

Should you hire an expert SEO consultant? The search engine manipulation industry is a big one, with loads of folks who promise to get Google’s attention for you. But can they really? If so, is it worth what they charge? We dive into the myths and facts about optimization. Click play at the top of the page, and hear how climbing the rankings is about substance, not hacks or formulas.

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MBA616 Q&A Weekends: How do you juggle 2 businesses/projects at once? May 07, 2016

It’s Q&A Weekend on The $100 MBA Show! Today we dive into a doozy from a listener: how do we juggle multiple businesses and projects? The short answer is that it isn’t easy. The long answer? It’s doable. With smart scheduling, consistency and discipline, you can keep all your balls in the air. Click play, and hear how we run a multi-business empire and still make time for side projects – and for that all-important downtime.

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MBA615 How to Choose Your Customers Wisely Plus Free Ride Friday! May 06, 2016

Not all customers are created equal. Some require a greater investment of time and resources before your business can see a return. Frankly, it’s not always worth it. In today’s episode, hear how we identify the best customers for our products. By going after those who need the least convincing, you can market with maximum efficiency. Click play at the top of the page to find out how!

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MBA614 Is Giving Out Free Swag a Good Marketing Strategy? May 05, 2016

Is swag an effective marketing tool? We’ve all got a few free T-shirts, pens, and flash drives emblazoned with company logos, but do they actually work? In today’s episode, we discuss how, why, and when free swag can lead to sales conversions – and why it often doesn’t. Don’t throw money away! Click play at the top of the page, and find out why some swag is a better investment than others.

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MBA613 Seven Steps to 1,000 True Fans May 04, 2016

A while back, Kevin Kelly wrote a game-changing blog post called “1,000 True Fans”. In it, he argued that an entrepreneur can make a stable living with only 1,000 customers – provided they were exceptionally loyal followers. So how do you make it happen? It’s more realistic and achievable than you might think. In today’s episode, we outline the 7 steps you can take to convert casual audience members into diehards. Click play at the top of the page, and hear how to inspire customers you can rely on!

Show Links

The Technium: 1,000 True Fans – Kevin Kelly

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MBA612 Questions To Ask Yourself Before You Give Up May 03, 2016

Is your business struggling? Are you thinking about throwing in the towel? Not so fast! Before you decide to pull the plug, there are a few questions you should ask yourself. Starting over (or getting out of entrepreneurship altogether) may be the right move, but you owe it to yourself to make sure! By asking yourself these few questions – and answering them honestly – you can determine whether or not it’s the right time to quit. Click play at the top of the page, and find out how to make the best call for your business.

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MBA611 Must Read: Money. Master The Game by Tony Robbins May 02, 2016

This week’s must-read for the entrepreneur is Money: Master the Game by Tony Robbins. Robbins is a giant in the motivational speaking and self-help industries and this is his first book in over 2 decades. In it, he teaches readers how to make their fortune by being smart investors instead of simple consumers. Omar runs through Robbins’ 7 steps to financial independence and highlights the takeaways from this (very long) book. Click play at the top of the page to hear the legendary entrepreneur’s strategies!

Get the book on Amazon!

MONEY Master the Game: 7 Simple Steps to Financial Freedom or go to Tony Robbins’ website at moneymasterthegame.com/order.

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MBA610 Q&A Weekends: I noticed you use Zendesk for Customer Support. Why did you choose them? May 01, 2016

It’s Q&A Weekend on The $100 MBA Show! In today’s episode, we take a question from a listener who noticed that we use Zendesk for our Customer Support needs and wants to know why. Let’s be clear: this is not an advertisement. Zendesk isn’t sponsoring this in any way, shape or form. But it is an important question. The answer may help you decide if Zendesk, one of its competitors, or plain ol’ email is best for you. Click play at the top of the page to hear why we chose them!

Show Links

Zendesk

smartbusinessrevolution.com

UserVoice

Zopim

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MBA609 Q&A Weekends: Is working for Uber a good idea while I try to build my business? Apr 30, 2016

Entrepreneurs know the struggle: building a business while earning a living is no easy feat. One increasingly popular side-hustle is Uber, the famous ride-sharing service that has taxi companies shaking in their boots. In today’s Q&A session, we field a question from a listener who wants to take advantage of Uber’s flexible hours. Can they earn the cash they need while working on their company? We discuss the advantages and the potential pitfalls of this idea. Click play at the top of the page to hear how it might work for you!

Show Links

Uber

Lyft

Side.cr

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MBA608 How to Prepare for an Interview Plus Free Ride Friday! Apr 29, 2016

Being interviewed for a colleague’s podcast, blog or vlog can be a major marketing coup! To make the most of the opportunity, you’ve got to prepare. In today’s episode, Omar shares what he’s learned from dozens of interviews with fellow entrepreneurs. Tune in to hear his tips, tricks and tactics for finding your voice, rehearsing, and gaining credibility to a whole new audience. Plus, it’s Free Ride Friday! Click play at the top of the page!

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MBA607 How Often Should You Email Your Paying Customers? Apr 28, 2016

Your existing customers are your biggest asset. How often should you email them? You put a lot of work into earning their business, so don’t waste the chance to build on that trust! In today’s episode, we outline all the reasons a sustained email relationship is the best way to leverage sales into more sales. Plus, we discuss how to do so in a way that’s genuinely valuable – not annoying. Click play at the top of the page!

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MBA606 Ten Incredibly Successful Bootstrapped Companies Apr 27, 2016

Small businesses need creativity, drive, and ingenuity to succeed. They don’t need big investors, big budgets, or the big hassles that come with them. In today’s episode, we show you 10 (or so) examples of hugely successful companies that were built from the ground up by bootstrapping entrepreneurs. From teams as small as 2 people with as few as 10 customers, these companies have shown what a lean, committed, innovative approach can do. Click play at the top of the page, and be inspired!

Show Links

Clicky

WooThemes

MailChimp

AppSumo

37signals (Now Basecamp!)

Envato

Litmus

BigCommerce

Braintree

FreshBooks

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MBA605 What Are Content Upgrades and How to Use Them Apr 26, 2016

We know content marketing works, but what are the best ways to convert that valuable content into sales? One proven method is content upgrades. Content upgrades allow you to leverage the success of your existing content by offering more. They can drastically increase the size of your email list and move the relationship between yourself and the customer forward. Our own email list grew 25% by using the techniques we discuss today. Click play at the top of the page, and hear how to upgrade your content!

Show Links

Infusionsoft

MailChimp

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MBA604 Guest Teacher: Tucker Max – How To Write Your Book 10x Faster (And Better) Apr 25, 2016

You want to write a book. You know you should write a book. But most people who aren’t professional writers think they don’t have the time or skill to actually pull it off. Well, today’s special guest teacher has news for you! You have the skills, you have the time, and you can do it. Tucker Max has written 3 New York Times #1 best-sellers, and he didn’t do it the old-fashioned way. He’s got an efficient formula for systematically turning your ideas into a book – in a fraction of the time it takes traditional writers. Click play at the top of the page to hear how it works and to get access to Max’s incredible free giveaway!

Show Links

Say thanks to our awesome guest teacher today on Twitter! Tucker Max @TuckerMax scribemedia.com/book

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MBA603 Q&A Weekends: How much does it cost to start and run a podcast? Apr 24, 2016

Thinking about starting a podcast? At least one of our listeners is, but they’ve got a very important question first: What does it cost? It’s Q&A Weekend, and today we break down what you’ll have to spend to get your podcast up and running. Pre-production costs, recording costs, post-production costs; we cover it all. We also give our recommendations for the best equipment and software available to the new podcaster on an entrepreneur’s budget. Click play at the top of the page to find out what you need to know before you start recording!

Show Links

Audio Technica

ATR2100

ZoomH4N

Ecamm Call Recorder

GarageBand

Audacity free

lynda.com

Logic

Adobe Audition

ID3 Editor

Libsyn

SoundCloud

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MBA602 Q&A Weekends: What are the benefits of making one’s business B-Corp certified? Apr 23, 2016

It’s time for Q&A Weekends! On today’s episode, we tackle one listener’s very specific—and very important—question: what are the benefits of getting your business B-Corp certified? Have no idea what that is? Well, this is the podcast for you! While the legal intricacies are complex, it’s for businesses that want to make a positive difference in the world. The benefits of earning the label are well worth the negligible cost and can attract smart, socially conscious investors. Click play at the top of the page and find out if it’s right for you!

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MBA601 Free Courses vs. Free eBooks. Which converts better? Plus Free Ride Friday! Apr 22, 2016

We know content marketing works. But what kind of content works the best? In this episode, we discuss the two most effective things you can offer your customers: free online video courses and free e-books. Listen in and find out why these are the most popular forms of free content—and which one has the highest conversion rates. It’s all about the value and the analytics. Click play at the top of the page!

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MBA600 How to Make The Most of Weekends to Build a Business Apr 21, 2016

Starting a side business while working a full-time job? On today’s episode, we show you how to use your weekends to maximum effect. By following a few simple rules, you can maximize your efficiency on the two days that matter most. Also, IT’S OUR 600th EPISODE! To celebrate, we’ve got a HUGE giveaway for EVERYONE who listens today! Click play at the top of the page to get the content and the gift—you win twice!

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MBA599 Should You Go Deep or Wide With Your Business Relationships? Apr 20, 2016

What’s the best approach to networking? Should you try to build the biggest network possible, or forge the closest relationships possible? Should your network be deep or wide? Or both? Is both even possible? In this episode, we discuss the art of making friends in business. Click play at the top of the page, and learn how to earn the most valuable resource of all: the camaraderie of your fellow entrepreneurs.

Show Links

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MBA598 Short Term Business Collaborations Apr 19, 2016

Thinking about a short-term business collaboration? There are a few things you’ll want to consider. It requires careful planning and forethought to make sure that everyone gets an equitable share of the workload, the risks, and—of course—the profits. Different skill sets, goals, and even personal chemistry all have to be accounted for. In this episode, Omar shares the keys to collaborating effectively. Click play at the top of the page to hear how it’s done!

Show Links

This Book Will Teach You To Write Better by Neville Medhora

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MBA597 Must Read: Hooked by Nir Eyal Apr 18, 2016

Want to design products that keep customers coming back for more? That’s the topic of this week’s must-read book for the budding entrepreneur. Hooked by Nir Eyal teaches you how to create products that don’t just solve problems—they form habits. By focusing on your customers’ specific motivations and triggers, you can create something they’ll use automatically, without even thinking about it. It’s the kind of thinking that makes products like Google and Facebook so ubiquitous. And it’s the kind of thinking that turns a sale into a relationship. Hit play at the top of the page to listen right now!

Show Links

Get the book on Amazon! Hooked by Nir Eyal

Visit the author’s website! nirandfar.com/hooked

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MBA596 Q&A Weekends: Are there healthcare resources for business owners once they make the leap? Apr 17, 2016

Let’s face it, jumping into full time entrepreneurship can be quite stressful. People tend to worry about their benefits – especially their Health Care coverage. Today’s episode will be about Health Care coverage options for start-up and seasoned entrepreneurs alike. Worry no more and hit play at the top of the page!

Show Links

Stride Health

ObamaCare

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MBA595 Q&A Weekends: I’m a chiropractor. Should I focus on building the brand of the office or my own personal brand? Apr 16, 2016

It’s hard to know what to focus on when it comes to branding, especially in the Service Industry. In today’s episode, Omar will talk about his personal insight on which brand will actually make you stand out among the rest. Got yourself stuck in the same dilemma? Do you have the same question? Listen up!

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MBA594 4 Killer Hacks For Easier Writing Plus Free Ride Friday! Apr 15, 2016

Do you like writing but don’t know where to start? Worry no more! Today, you’ll learn how to get the ball rolling and how to get your ideas on paper while making things a little easier on yourself. Excited? Hit play at the top of the page!

Show Links

Fizzle.co

Fiverr.com

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MBA593 Starting a Sports Based Business Apr 14, 2016

Sports is a multi-billion dollar industry. People all over the world love it! Good thing there’s more than 1 way to build a business around it. Learn to leverage the power of sports. Go ahead and hit play at the top of the page!

Show Links

Vert Shock

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MBA592 5 Powerful Ways to Use Slack in Your Business Apr 13, 2016

Communication is vital in every business, and Slack can definitely help you with that! Today we’re going to talk about how cool and effective this software is. And yes, we’ll let you in on 5 powerful ways to use Slack in your business. Curious? Press play at the top of the page right now!

Show Links

Book Yourself Solid by Michael Port

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MBA591 4 Ways to Increase Your Customer Lifetime Value Apr 12, 2016

Acquiring a customer takes time, effort and money. It’s harder than most people think. So when you do get a customer, you have to take care of them, you continue to give them value and you do everything you can to keep them happy. A customer who has bought from you already is easier to sell to than someone who has no idea who you are or what your business is about. So in this lesson, let’s learn about the 4 different ways we can increase our customer lifetime value so we can keep our customers and our business thriving. Hit play at the top of the page to dig in!

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MBA590 Guest Teacher: Hani Mourra- How to Create & Sell a WordPress Plugin Apr 11, 2016

Today’s guest teacher is an expert when it comes to building and selling WordPress plugins. If you’ve ever thought of getting into the software business, this lesson is for you! Hani is going to show you how a WordPress plugin could be an entry point into software. As usual, this lesson will be practical and actionable. Ready? Now press play at the top of the page!

Show Links

Say thanks to our awesome guest teacher today on Twitter! Hani Mourra @hanimourra Visit hanimourra.com

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MBA589 Q&A Weekends: What are my first steps when starting an online business? Apr 10, 2016

Are you planning to create an online business but you’re not sure where to start? Let us help you take your first steps by sharing with you the 3 precise steps to creating an online business. These steps is where we want you to start and we want you to do it as soon as possible so you can finally see your plan become an actual reality! Hit play at the top of the page!

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MBA588 Q&A Weekends: How do I deal with rude clients? Apr 09, 2016

The reality is as a business owner you’re going to get customers that are just flat-out rude. How do you deal with these kinds of clients? It’s tough but you have to face them and in this lesson, we’re going to share with you a short term solution and as well as a long term solution on how to do this. Take a deep breath and tune in right now!

Show Links

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MBA587 Customer Onboarding 101 Part 2 Plus Free Ride Friday! Apr 08, 2016

Before you listen to part 2, make sure you have already listened to part 1 and have done the exercise from that lesson. If you’re ready, then listen to this because we’re going to teach you the exact strategies on how to create a low-cost, simple, clean and seamless onboarding sequence. We’re also going to share with you the difference between in-product and external onboarding. Let’s complete this 101 right now! Click play at the top of the page!

Show Links

Appcues UserTesting Hotjar

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MBA586 Customer Onboarding 101 Part 1 Apr 07, 2016

Customer onboarding is a big lesson and we’re splitting this lesson into 2 parts. And even though this lesson is covered in 2 episodes, we are only covering the fundamentals of this topic. What is onboarding? Why do we need it in our business? How does it affect and help? These are some of the questions that we’re going to answer in part 1 so tune in today to get started! Press play at the top of the page!

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MBA585 Is Being Better Enough? How to Compete in a Competitive Market Apr 06, 2016

Often, entrepreneurs enter a market where there already is an established player, the go-to resource for whatever niche they’re in. How are you going to compete with them if they already have taken a huge slice of the pie? Is having a better product or service good enough or do you have to have other things in place to compete and win customers over? Let’s listen to this episode to learn more! Hit play at the top of the page!

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MBA584 The Easiest Way To Know How To Improve Your Product Apr 05, 2016

Here’s some news for all business owners out there. You are the expert when is comes to your business and how best to use your products and services. That’s for sure! The other news is, you are not the best when it comes to improving your products or services. It’s really hard for any business owner to know what a customer really thinks. In this episode, we’re giving you an exercise that we’ve done in our own business to make sure that our business is getting better and better over time. The more your product or service is improved, the more sales you can bring in and most importantly keep the customers you currently have. So let’s help each other right now! First, press play at the top of the page!

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MBA583 Must Read: The Automatic Customer by John Warrillow Apr 04, 2016

This book will surely give you a different perspective when it comes to membership business models with recurring charges. It highlights the huge benefits of having a business with this fee structure and shows you how you can apply this business model regardless of what kind of business you currently have. You might think that there’s no way your business is ever going to be offering membership and recurring fees. Well, this book has the answers for you so let’s get started!

Show Links

Get the book on Amazon! The Automatic Customer by John Warrillow

Visit the author’s website!

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MBA582 Q&A Weekends: Is blogging dead in this age of video marketing? Apr 03, 2016

No doubt video marketing has become huge and people are trying to get on it as much as possible. We all can consume information through a video very quickly that’s why it’s the fastest medium nowadays. Does this mean that blogging is dead? Today, Omar is going to tell you why it’s not dead. Plus, he’s going to tell you why right now is a great time to get into blogging! Ready for the revelation? Press play at the top of the page!

Show Links

How To Self-Promote Without Looking Like Donald Trump

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MBA581 Q&A Weekends: Is it better to use single opt-in for email marketing? Apr 02, 2016

You know the drill. When you sign up for something with your email address, the standard process is to confirm the subscription by going into your email and confirming that you actually did sign-up. This is really helpful if you want each and every opt-in to be coming from a real person that really wants to be on your list. However, with single opt-ins, people don’t have to do that. They just sign up to your list right away with one single click. In this episode, we’ll share with you the advantage and disadvantage of each type of opt-in, plus we’ll help you choose which one will work best for your conversion! Let’s get to it! Hit play at the top of the page!

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MBA580 Do Contests Work For Marketing Your Business? Plus Free Ride Friday! Apr 01, 2016

Running a contest can be a great way to market your business. But just how effective is it? Do you have to give away a really big prize and how can you make sure that it’s successful? In this episode, we’re going to share with you some advice and the tools that you can use to run contests easily and successfully! And…are you this week’s winner? Listen up!

Show Links

KingSumo

ContestCapture

Woobox

Online Random Picker

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MBA579 How Fast Should Your Email List Be Growing? Mar 31, 2016

Your email list is a big part of your business. It’s the number one way to reach your audience. The larger your audience, the more you can reach and affect people. Now if you’re just starting to grow your list, you might be wondering why your list isn’t growing fast enough even though you’re doing everything you can to make it grow. If this is your frustration at the moment, let’s get you into the right mindset when it comes to this topic. Hit play at the top of the page to listen right now!

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MBA578 What is The Best Day and Time To Run a Webinar? Mar 30, 2016

Recognize the fact that if you’re going to run a webinar, your audience may not be in the same timezone. It’s a big world and your audience may be watching your webinar from another country. What you think is the best time and day to run a webinar is sometimes just not the best for everyone. That’s why this lesson is going to be based on collected data on what the best time and days to run a webinar are for your audience. This lesson is not based on experience or hunches, just pure acquired data. So if you’re ready to find out, press play at the top of the page!

Show Links

Plan and Launch Your First Webinar at WebinarNinja.co/Plan

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MBA577 How to Get on Stage and Speak at Industry Conferences Mar 29, 2016

If you are an entrepreneur, getting on stage to speak at an industry conference is a huge deal. Doing this automatically makes you an authority. And when you are an authority, your credibility and brand builds up. Basically, it just makes you and your business’ perception even better. So, how do you get on stage at these type of conferences? How do you make it happen? Omar will give you his step by step tips in this lesson. Hit play at the top of the page to listen!

Show Links

Steal the Show by Michael Port

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MBA576 Guest Teacher: Adam Franklin- How Your Web Marketing Universe Fits Together Mar 28, 2016

Our guest teacher, Adam Franklin, is one of Australia’s leading entrepreneurs. He has a hugely popular blog and is the co-author of a best-selling book, Web Marketing That Works. Today, he’s going to break down the complex nature of business marketing for us so we can stay focused and not get overwhelmed. He’s going to make sure that our style of marketing fits in with our business model. We’ll now let Adam take over so hurry up and click play at the top of the page now!

Show Links

Say thanks to our awesome guest teacher today on Twitter! Adam Franklin @Franklin_Adam And bluewiremedia.com.au/100mba

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MBA575 Q&A Weekends: Would you ever consider selling your businesses? Mar 27, 2016

If you’ve considered selling your business, then we ask you, Why? What are the reasons? Omar has had businesses in the past where he had to consider this so in this lesson, he’ll give you his personal take. He’ll also share with you some of the factors why you would consider making a decision like this. So let’s jump right in and click play at the top of the page!

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MBA574 Q&A Weekends: How do you come up with a new lesson every day? Mar 26, 2016

With over 500 episodes published, Bill is wondering how we come up with a new lesson every day. Omar will now reveal his secrets, how he comes up with all our lessons on the show! If you are a podcaster, a blogger, a YouTuber who’s scrambling to come up with topics for a daily production, then this episode is your 101! Grab your earbuds and hit play at the top of the page!

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MBA573 Access vs. Ownership Products Plus Free Ride Friday! Mar 25, 2016

Thinking of buying that on DVD? Probably not if you’ve got Netflix for example. These days it’s access that counts. Many people would even prefer access to a product or service over actually owning it. And this idea extends to bigger and more expensive items too, like a car or a house. This is what today’s episode is all about. Get ready to learn our new lesson and click play at the top of the page!

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MBA572 The Fastest Way to Create an eBook Mar 24, 2016

Thinking of writing an eBook? Do you already have some content ideas? You may want to start writing now, as in, right now! With this super simple tool I’m sharing with you, you will not have any reason not to. Whether you’re on your computer or you only have your smartphone with you, just go ahead. It’s super easy, you’ll be finished with your eBook in no time. Press play at the top of the page!

Show Links

MBA562 Guest Teacher: Brandon Turner- How to (Finally) Write a Wicked-Awesome Book in 100 Days or Less

MBA472 Is Co-Working a Good Choice for Your Business?

Gumroad

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MBA571 Ten Reasons Why Online Businesses Fail Part 2 Mar 23, 2016

Here’s part 2 of this two-part lesson! If you haven’t listened to Part 1 yet, click here to catch up! Because today, we’re going to give you the last 5 reasons why businesses surely fail. By learning these, you can avoid pitfalls and succeed with whatever it is that you are working on. We saw these reasons in ourselves when we first got started so let us share these with you, why they happen and how to avoid them every way you can! Sit yourself down and listen up!

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MBA570 Ten Reasons Why Online Businesses Fail Part 1 Mar 22, 2016

Do not miss this two-part lesson! If you are a business owner, whether it’s a physical or online business, this lesson is applicable and insightful for you. Know the 10 reasons why businesses surely fail because by knowing these, you can avoid pitfalls and succeed with whatever it is that you are working on. We saw these reasons in ourselves when we first got started so let us share these with you, why they happen and how to avoid them every way you can! Turn up the volume and tune in!

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MBA569 Must Read: Profit Hacking by Steven Daar Mar 21, 2016

In today’s MUST READ episode, we review Profit Hacking by Steven Darr. It’s an easy and concise read in only 97 pages, but it’s a real mind-opener. The book shows us exactly what we should focus on in order to increase our profits. Best of all, the ideas and strategies are more simple than you think. Now, press play at the top of the page and let’s get down to business!

Show Links

Get the book on Amazon! Profit Hacking by Steven Daar

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MBA568 Q&A Weekends: Is dropping my prices on my SaaS product a bad decision? Mar 20, 2016

So you’ve analyzed how your business has been doing and figured that you need to change the prices on your SaaS. Whatever your decision is, you would want to keep your existing customers in the loop. Whether you have to raise or drop your prices, your existing members should remain happy. Here are our thoughts on the matter, so press play at the top of the page!

Show Links

Optimizely

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MBA567 Q&A Weekends: Is creating a mobile app a good business idea? Mar 19, 2016

Software and apps have been a growing market in our business. We see many mobile apps these days that are making a lot of money or making a lot of buzz. But you also have to know that a lot of mobile apps are also not making any profit at all. So, is creating a mobile app a good business idea? Hear it from Omar in this lesson so click play at the top of the page!

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Bonus: How to Manage Your Calendar (Rebroadcast) Mar 18, 2016

This is a rebroadcast of an episode that first aired April 21st, 2015. This one is also back by popular demand! Are you the kind of person who sucks at time management? Does your calendar help you manage your daily life schedule or are you having trouble keeping up with it? Learn how to efficiently manage your calendar in today’s episode. Get helpful strategies and tips to effectively make your calendar work for you. Click play at the top of the page now!

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MBA566 Is Location Independence a Real Thing With Online Business? Plus Free Ride Friday! Mar 18, 2016

Is it really possible for us to live in different locations and run a business at the same time? If so, how can we make this possible? What are the challenges that we may face if we want to be location independent? If you dream about traveling and running a business at the same time, this episode has some tips for you so click play at the top of the page!

Show Links

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Bonus: How to Bounce Back From Failure (Rebroadcast) Mar 17, 2016

This is a rebroadcast of an episode that first aired January 29th, 2015. You know we handle some heavy topics here at The $100 MBA. Here’s another favorite from the archives. Failures are inevitable, but they do not dictate your fate. Today we will discuss how you can move past your failures so you can achieve the success you’re looking for. Let’s get down to business!

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MBA565 Do You Need New Friends as an Entrepreneur? Mar 17, 2016

When you become an entrepreneur, you change. You become someone different, someone who changes the way they spend most of their wakeful hours. Your mindset changes too. When this happens, which it will, you have to accept that some of your relationships with friends may change too. It’s important that you know what to do when the time comes, will you need new friends to support you or can you keep your old friends that can support and understand your evolution as an entrepreneur? This lesson is tight so listen right now!

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Bonus: How to Build a Business That Pays the Bills PT2 (Rebroadcast) Mar 16, 2016

This is a rebroadcast of an episode that first aired April 8th, 2015. Part 2 of this 2-part lesson goes deeper and delves into the details to give you the honest truth on how to do what you want for a living and be your own boss! Listen and learn with part 2, click play at the top of the page!

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MBA564 How to Spend More Time on What Helps Your Business Mar 16, 2016

An entrepreneur’s life is crazy-busy! So it’s really important for you to know as an entrepreneur where your time is going. Are you spending your time on things that are really helping your business? Let Omar walk you through an exercise to really help you pinpoint what things help your business and what things don’t. Learn how to cut them out and make sure you prioritize what helps your business. If you’re ready to hear this tried and true technique, hit play at the top of the page!

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Bonus: How to Build a Business That Pays the Bills PT1 (Rebroadcast) Mar 15, 2016

This is a rebroadcast of an episode that first aired April 7th, 2015. Back by popular demand, Part 1 of this 2 part lesson begins the discussion on how you can make enough money with your business to live comfortably. How long will it take? Find out and get started now by listening to part 1, click play at the top of the page!

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MBA563 How to Not Let Personal Challenges Affect Your Business Mar 15, 2016

We’ll always have challenges in different areas of our life. They can consume our time and most importantly can affect our business. If you have personal struggles and you let them affect you, your business will suffer. Why? Because you are in charge of your business. How do we make sure that we take on every challenge in our life without letting it affect our work? We’ll share some tips and strategies that can really help make sure that you are on top of your current situation. Click play at the top of the page!

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Bonus: 3 Things You Can Do Right Now to Be a Better Entrepreneur (Rebroadcast) Mar 14, 2016

This is a rebroadcast of an episode that first aired April 17th, 2015. If you missed this one, we got you covered. The fact is we can never settle as entrepreneurs. We always aspire for better things and greater achievements. Tune in to today’s episode so you will know how you can be better in being a leader of your business.

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MBA562 Guest Teacher: Brandon Turner- How to (Finally) Write a Wicked-Awesome Book in 100 Days or Less Mar 14, 2016

Brandon Turner is the VP of growth and communications over at BiggerPockets. They have an incredibly successful real estate investment website plus a super successful podcast on iTunes called BiggerPockets. But the episode title says, “How to (Finally) Write a Wicked-Awesome Book in 100 Days”. Yes, Brandon is going to teach you today how exactly you can do this because he has just done it. And we promise, this lesson is fun so if you’re ready to smile and learn, hit play at the top of the page!

Show Links

Say thanks to our awesome guest teacher today on Twitter! Brandon Turner (@BrandonAtBP) And visit BiggerPockets.com/rentalbook

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MBA561 Q&A Weekends: What’s the big deal with Snapchat? Do I need to be using it? Mar 13, 2016

Have you heard about Snapchat? Do you know what it is and what it does? You may have heard about it because it’s making a buzz these days. So, how does this relate to us entrepreneurs? How can we use this for our business? Should we even use Snapchat? Let’s hear it from Omar right now! Hit play at the top of the page!

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MBA560 Q&A Weekends: Do you have any beginner tips for Facebook marketing? Mar 12, 2016

If you’re on Facebook (which is most likely the case), we’re pretty sure that you’ve see all kinds of ads posted on the sidebar and even in your news feed as you scroll through. Often, these ads are very engaging and relevant to you. They passively invite you to click and that’s just how powerful they can be! Facebook Marketing is one of the best online marketing platforms out there especially if you have an online business. So if you are new to this and you want to learn about the basics, listen to this episode so we can help you get started. Press play at the top of the page now!

Show Links

I Will Teach You To Be Rich by Ramit Sethi

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Bonus: Must Read: The 4-Hour Work Week by Tim Ferriss (Rebroadcast) Mar 11, 2016

This is a rebroadcast of an episode that first aired April 27th, 2015. New listeners to the show and old alike will benefit from hearing this serious favorite. Today’s MUST READ episode is the amazing and fun to read book by Tim Ferriss: The 4-Hour Work Week. The title itself is downright captivating as is the entire read. Many, including myself and Nicole have found this book extremely influential in changing the way we think. Entrepreneurs and even 9-5 workers can definitely take something out from this book and Omar is going to share with you why. Click at the top of the page to play!

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MBA559 When is Rebranding Your Business a Good Idea? Plus Free Ride Friday! Mar 11, 2016

If you are a business owner for some time now, you already know that some things or everything in your business may change. Your colors, logo, and even the product itself, anything can change. In times like these, rebranding your business can greatly help. Now what exactly is rebranding and when do you have to do this? Is this very important? Learn something new in this lesson! Hit play at the top of the page!

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Bonus: Creating a Content Production Schedule (Rebroadcast) Mar 10, 2016

This is a rebroadcast of an episode that first aired February 10th, 2015. Yesterday you heard from blogging BOSS, Chris Brogan, so let’s take you back to a super helpful and much loved lesson that will fire your engines for content production mania! Having a content production schedule is essential to making sure that you are pumping out consistently valuable and timely content. Press that play button at the top of the page today so you will know how to create a content production schedule that will help build your business!

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MBA558 Is Starting a Physical Business a Bad Idea? Mar 10, 2016

Many people when they think of starting a business, the first thing that comes to mind is starting a physical business. But right now, you hear many entrepreneurs making their success online and you start to wonder, is starting a physical business a bad idea? Omar will share with you his personal experiences when it comes to running a physical business and tell you whether it’s a good or bad decision. We always got your back! All you have to do is to click play at the top of the page!

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Bonus: Guest Teacher Chris Brogan- Blog Like a Boss in Under an Hour a Day (Rebroadcast) Mar 09, 2016

This is a rebroadcast of an episode that first aired April 13th, 2015. This episode was a huge hit and was featured on the front page of iTunes. Today we have the distinct pleasure of a lesson by the best name in blogging, Chris Brogan. In this guest lesson, Chris shares his expertise on the topic and gives us the details on his 7-point framework on blogging. You can’t miss this episode, it’s jam packed with valuable information to get you writing better and more efficiently. Click play at the top of the page!

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MBA557 What to Expect on Your First Launch Day Mar 09, 2016

Are you ready for launch day? Are you excited, nervous, or both? Don’t worry. In this episode, our aim is to help you make sure that on your very first launch day, you got everything under control. We’re going to walk you through some of the things that you should expect on the day. We’ll also share with you how you can avoid bad things that could happen and how to look out for them. So, to make sure that everything goes really well, listen to this!

Show Links

Zopim Live Chat Software

Evernote

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Bonus: How to Deal with Doubts (Rebroadcast) Mar 08, 2016

This is a rebroadcast of an episode that first aired November 25th, 2014. If you weren’t with us then, you’ll love it. Every entrepreneur experiences doubts when starting a business. It’s completely natural! However, doubts, if not managed properly, can shape the way we think and, ultimately, even our future. Today we will discuss the nature of doubts, the power that they hold, and some ways to completely crush them. Don’t doubt in pressing that play button at the top of the page today!

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MBA556 How Much Free Content Should You Create? Mar 08, 2016

Some entrepreneurs think that giving away content for free, is a waste. But some entrepreneurs continuously give an unlimited amount of free content. So what’s your take on how much free content you should create and give out for free on a regular business? Let’s hear from Omar as he talks about the fallacy of this argument in this lesson. Play this episode now!

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Bonus: What Makes a Great Manager? (Rebroadcast) Mar 07, 2016

This is a rebroadcast of an episode that first aired October 8th, 2014. For new listeners this is a must listen topic. Great entrepreneurs need to be great managers. In this episode you’ll learn how to become one. This episode is sure to take your approach to management to the next level. Let’s get into it!

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MBA555 Must Read: I Will Teach You To Be Rich by Ramit Sethi Mar 07, 2016

I Will Teach You to be Rich by Ramit Sethi is an insightful personal finance book that has been a game-changer for many.

In this re-broadcasted episode, we delve into why it’s a must-read and share key takeaways and insights. Omar discusses the profound influence this personal finance book has had on him as an entrepreneur, and why it’s an essential read for anyone looking to take control of their financial destiny. I Will Teach You to be Rich goes beyond the traditional personal finance concepts, guiding you through a 6-week program to financial success without the guilt and excuses. Ramit’s approach to managing money is refreshingly relatable and engaging, making it an easy and enjoyable read.

Whether you’re just starting out or seeking to fine-tune your money management skills, this book offers a wealth of practical insights and actionable advice. Click play at the top of the page!

Show Links

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MBA554 Q&A Weekends: Do you prefer using slides when speaking on stage? Mar 06, 2016

When you’re speaking on stage, do you need to have slides? Are slides helpful and does it make your speaking gig more engaging? Well, Omar has recently split tested speaking on stage with and without slides and what we found out, surprised us. Want to know the result of this test? There’s the play button at the top of the page, click it!

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MBA553 Q&A Weekends: My mind races with business in bed. Do you have any techniques to shut off at night? Mar 05, 2016

Our business can unknowingly lead us to overthinking and overworking. Taking breaks from your business is essential. In fact, without breaks or some good shut-eye, you can get burnt out. Without sounding too dramatic, this could even lead to your downfall. Not a pretty thought, huh? In this episode, we talk about a simple subject on taking a short break from your business by sleeping soundly every night. Learn more, press play at the top of the page!

Show Links

Relax with Andrew Johnson Lite

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MBA552 How to Sell From The Stage Without Being Salesy Plus Free Ride Friday! Mar 04, 2016

The art of selling not only involves critical choice of words. It also comes down to the way that you deliver those carefully chosen words. You wouldn’t want to drive any potential customer away just because you couldn’t sell in a way that is enticing to them. In this episode, we’ll give you some tips on how not to intimidate or annoy potential customers by being “salesy”. So buckle up and hit play at the top of the page!

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MBA551 How to Not Get Angry When Things Suck Mar 03, 2016

As much as we might hate it, we all go through tough and challenging situations that can leave us, well….angry. Anger is a very strong emotion that can be difficult to deal with, especially for our business’s sake. In this episode, we talk about this particularly sensitive topic, as well as give you some tips on how to control anger and resolve the issue that caused it. Now, buckle up and hit play at the top of the page.

Show Links

MBA464 Must Read: The Obstacle Is The Way by Ryan Holiday

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MBA550 How to Reply to Emails 4X Faster Mar 02, 2016

Do you find yourself spending too much time on emails? Sure, it is important to make time for emails but it doesn’t have to take up half of your day. In this episode, we give you tips to cut down your email time to a much shorter period, and how to respond to them in a faster way. So sit yourself down and press play at the top of the page!

Show Links

MBA135 Guest Teacher: Noah Kagan- How to Double Your Email List

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MBA549 Can You Have It All In Business & In Life? Mar 01, 2016

Can you really have it all? Can you really have everything you desire in your life and in your business? Is it possible to tick all the boxes on our list? But is it even ideal to seek that kind of life? We’re going to give you a reality check today because we want you to better shape your life and business. Ready? Press play at the top of the page!

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MBA548 Guest Teacher: Tim Paige – How to Create Compelling Lead Magnets Feb 29, 2016

In this guest teacher episode, we’re bringing you an absolute expert when it comes to conversion and lead magnets, Tim Paige! He is a conversion educator over at LeadPages and he is also the host of the hit podcast, ConversionCast. Tim is going to teach you how to create compelling lead magnets, something that you would offer in exchange for someone’s email. We guarantee a huge amount of value in this guest lesson so brace yourselves! Hit play at the top of the page!

Show Links

Say thanks to our awesome guest teacher today on Twitter! Tim Paige @TimThePaige And visit timthepaige.com

Register for Tim’s live webinar every Thursday 3pm EST! Text LEADPAGESLIVE and send it to 33444 or go to leadpageswebinar.com.

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MBA547 Q&A Weekends: I can’t find a good .com. Is .co, .net or .biz alright? Feb 28, 2016

This is a problem that many new entrepreneurs and new businesses have because .com’s are few and far. If you do find it, it’s quite expensive. We all know that the internet has been around for a while so you may not find your .com that’s short and perfectly matches your business. So, should you go with the .co, .net or .biz of that name? Does it make a difference? Will it hurt or hinder your ranking on Google? Let’s find out! Play the episode now!

Show Links

MBA236 How Important Are Images to Your Business?

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MBA546 Q&A Weekends: What are some great tools & templates for making blog photos easier to pump out? Feb 27, 2016

Most of the time, when you have a feature image or an image that we see at the top of the blog post, you’ll notice that people are more enticed to read your published content. Feature images are quite important because it’s the preview to your post, it’s often the reason why people will want to check out your content. In today’s lesson, we’ll make sure you can create feature images by yourself or we point you to where you can find others to do it for you! Click play at the top of the page to listen now!

Show Links

GIMP

Canva

Photoshop

Noun Project

7 TECHNIQUES TO DESIGN KILLER GRAPHICS FOR YOUR BLOG POSTS

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MBA545 How Do You Hire a Software Developer? Plus Free Ride Friday! Feb 26, 2016

If you want to start a software business and wondering how you can hire a software developer then you’re in for a treat! Today, we’ll share with you how you can hire the right developer. Somebody that can work with you and implement your ideas that are in your head. We’ll tell you how you can find them, where are some good places to look and how you can make sure that they are the right fit for your software business. Press play at the top of the page!

Show Links

TopTal.com

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MBA544 When Should You Seek Investment? Feb 25, 2016

When your business is rolling, should you seek investment? Or can your business continue to run without ever getting an investor at all? We know that some of you may be thinking about getting investment for your business. To grow, to expand or to keep your business running- do you have to do it? Don’t waste more time and just hit play at the top of the page!

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MBA543 Is Fast Money Possible Online? Feb 24, 2016

Is it possible to make a significant amount of money quickly? Is it possible to make like a million dollars within weeks by running a business online? We know that you hear stories about people having an online business and making lots and lots of money. Is this all hype or is it real? How is it done? Let’s hear the answers in this lesson! Press play at the top of the page!

Show Links

EOFire Business Podcasts

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MBA542 Do You Need a Business Coach? Feb 23, 2016

Do you really need a business coach to take you where you want to go with your business? And if you don’t have a coach, does it mean that you won’t get to your destination? Where do you find a great business coach and how do you find the right one? Let us take a deep look into this lesson so make sure you click play at the top of the page!

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MBA541 Must Read: Growth Hacker Marketing by Ryan Holiday Feb 22, 2016

We’re featuring a second Ryan Holiday book as a Must Read. This book is so well-written and well-researched that after reading, you’re a better person for it. You can’t say that often about a lot of books! Get ready to change your mindset when it comes to marketing. We’ll also share why Ryan wrote this book and a bit of his back story. Don’t delay anymore, press play at the top of the page right now!

Show Links

MBA464 Must Read: The Obstacle Is The Way by Ryan Holiday

Get the book on Amazon! Growth Hacker Marketing by Ryan Holiday

Visit Ryan Holiday’s site! Or say hi to Ryan on Twitter! @RyanHoliday

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MBA540 Q&A Weekends: What’s your opinion of Amway and multi-level marketing? Feb 21, 2016

Is multi-level marketing a real business? We’re sure many of you have heard of Amway or MLM, or you may have even almost joined one of these. Can we consider this type of business as entrepreneurship? Do we recommend it? We’ll break it all down for you in this episode! Hit play at the top of the page!

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MBA539 Q&A Weekends: How can I use testimonials without looking cheesy? Feb 20, 2016

Testimonials can really help boost your business. In fact, it worked for our businesses. So in this lesson, we’ll teach you how you can use testimonials for your products or services without looking too cheesy. We’ll teach you how you can make sure that the testimonials you use are authentic and more effective. Hit play at the top of the page!

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MBA538 Free Trials vs. Money Back Guarantees Plus Free Ride Friday! Feb 19, 2016

What’s the difference in revenue when you do free trials for your products or services versus doing money-back guarantees? Which one makes you the most money and which one has you keeping the most money when it’s all said and done and you’ve accounted for refunds? Should you allow a test drive with your product or service before the purchase or should you charge first and provide a refund in a certain amount of time if customers decide to not continue with your product/service? Let’s see the difference, advantages and disadvantages in today’s lesson! Press play at the top of the page!

Show Links

What Converts Better: Free Trial or Money Back Guarantee? by NEIL PATEL

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MBA537 How to Manage Risk in Your Business Feb 18, 2016

Every single business out there will have a margin of risk. Even if your business is the best in the game. But what’s important is that you know how to manage and control that risk. That is, whenever you make a decision, you have to also see and plan for the worst case scenario so that if you are faced with that situation, you can get out of it with minimal loss. We want you to be ready for anything so click play at the top of the page now!

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MBA536 How to Hire Your First Manager Feb 17, 2016

You didn’t start your business to do everything yourself, right? At some point in your business, you’re going to start growing and you’re going to need to start delegating so you can start working on the bigger picture. In this episode, we will define what a manager is exactly and how best to fulfill that role. Delegating your tasks soon? Hit the play button at the top of the page to learn how to hire your first manager!

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MBA535 Four Tips to Becoming a Better Teacher in Your Business Feb 16, 2016

If you can show how your products are relevant or how they can add value to people’s lives, then that immediately builds credibility and trust with your audience. When there is trust, there are sales. We buy from who we trust. In today’s lesson, we’ll share with you our 4 top tips to becoming a better teacher in your business so you can eventually drive more sales. Ready to teach better? Press play at the top of the page!

Show Links

The Sales Evangelist

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MBA534 Guest Teacher: Chris Ducker – The Business of You Feb 15, 2016

Chris Ducker is very well known for his Youpreneur program and podcast that’s smashing iTunes right now. He’s an expert when it comes to building a business on your own as a solopreneur. We knew we had to get him here on The $100 MBA Show to show you the strategy that he’s built over the years. He’s going to give you a clear-cut lesson on how to build a strong, unique personal brand around your products and services. We’re very excited to have him on the show so hit play at the top of the page right now!

Show Links

Say thanks to our awesome guest teacher today on Twitter! Chris Ducker @ChrisDucker and visit www.chrisducker.com

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MBA533 Q&A Weekends: I closed my website store and kept my Etsy store open due to the volume of orders. Did I make a mistake? Feb 14, 2016

Juggling two stores at a time is not easy. In some ways today’s question is a good problem to have, but it’s still a problem. Our listener- ThirteenThieves, chose to keep the Etsy store open to continue their business and closed their own website store because of the volume of orders they were getting. Was that a mistake? Let’s help ThirteenThieves get the answer they need on today’s episode! Click play at the top of the page!

Show Links

Etsy

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MBA532 Q&A Weekends: Would it be worth it to have products translated into different languages? Feb 13, 2016

Many people don’t realize that there are a lot of untapped markets out there underserved because of a language barrier. But are those markets worth getting into? What kind of resources do you need to get into those them? Let’s answer Jim’s question right now! Play the episode!

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MBA531 How to Deal with Embarrassments in Business Plus Free Ride Friday! Feb 12, 2016

Whether you like it or not, a time will come that you will be embarrassed. I’ve had my share of embarrassments and I had to deal with them. If you’re caught in this situation, how do you deal with it? How do you address this embarrassment? How do you make sure that your relationship with your customers, clients and even peers in your space, is not tarnished because of this? You may want to bookmark this episode for future reference before you hit play at the top of the page!

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MBA530 Open Registration vs. Registration Windows for Your Products Feb 11, 2016

What’s the difference between having an open registration and registration windows? Which one of these tactics have you tried for your business? A lot of people think that this is just another business strategy but is this more than just a strategy? Are there other reasons why you should be doing these for your business? Let’s find out! Hit play at the top of the page!

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MBA529 What is a Shopping Cart and Do You Need One? Feb 10, 2016

Many of us think that using a shopping cart on our business website is a must, but that’s not always the case. How do we know if we need one? In the next 10 minutes, we’ll share with you when we have to use it and what tools we recommend you to use depending on your product! Let’s go ahead and listen now!

Show Links

Paid Memberships Pro

SamCart

Teachery

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MBA528 Is Offering Private Label Rights Products a Good Idea? Feb 09, 2016

Private Label Rights is a product, it can be a course, an article, a video series, an ebook, or anything that’s created by somebody else and is allowing you to buy the product. By buying their private label products, you can put your own label on their creation, your own brand or logo and call it your own. So by knowing this, do you think it’s a good strategy to buy private label rights and offering it to your customer as yours? We’re going to dig deep into this topic so hit play at the top of the page!

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MBA527 Must Read: This Book Will Teach You How to Write Better by Neville Medhora Feb 08, 2016

Before you start saying “I’m not a writer! I can’t relate to this book.” Remember that as an entrepreneur, you are a writer. Every day, you write for your emails, sales copies, script for your speeches, podcasts and videos and much more. Understand that this book is not about being a bestselling author, it’s simply about communicating effectively through writing. And this book will give you a formula on how to write better in just a hundred pages. We’re so excited to share this book with you so if you are ready, listen up!

Show Links

Get the book from Amazon! This book will teach you how to write better by Neville Medhora (Author)

Visit Neville Medhora’s site! www.nevblog.com Or say hi to Neville on Twitter!

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MBA526 Q&A Weekends: How much has public speaking impacted your bottom line? Feb 07, 2016

Omar attended and had done public speaking to a total of 15 live events last year. Does public speaking directly impact our business revenue? Does it ultimately help our business or branding? And other than doing public speeches for business purposes, why does Omar like doing it? What are the other reasons? Let’s find out!

Show Links

Heroic Public Speaking Live

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MBA525 Q&A Weekends: How did you decide on your color scheme with your businesses? Feb 06, 2016

Our answer to the question today may be over simplistic, but the great thing about it is you can easily follow and apply what we did for our businesses. A lot of us spend too much time on deciding and choosing on these things when we don’t need to. Because at the end of the day, what matters is the value that you convey to your audience. Listen to this episode now! Click play at the top of the page!

Show Links

COLOURlovers

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MBA524 How Important is Sleep as an Entrepreneur? Plus Free Ride Friday! Feb 05, 2016

This is a topic that you may not be thinking about but should. Are you getting enough sleep? What happens when you don’t get enough sleep? Let’s take a look at what the research says! How much sleep should we be getting? How will it affect our performance and our bottom line as a business builder? Hit play at the top of the page

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MBA523 Does Swearing Hurt Your Business? Feb 04, 2016

You all know what we mean. Those colorful 4-letter word that we often hear or use. If you produce content online and even offline, such as blog posts, podcasts, videos or any kind of content, you may want to step back and think about whether you’re going to continue doing it or dropping it. Should you curse or should you not curse? Is it really going to hurt your business? Our take on this topic can be heard in this lesson. So listen carefully and press play at the top of the page!

Show Links

THE #ASKGARYVEE SHOW PODCAST

16 Things You Don’t Know About Me…But Should

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MBA522 What Michael Jackson Can Teach You About Business Feb 03, 2016

Michael Jackson fans love him because his music is timeless and he’s one of the best performers of all time. Obviously however, this is not why he’s the star in today’s lesson. Whether you recognize it or not, MJ was in itself a business. He built a brand around his craft and there are so many branding lessons you can learn from his legacy. This is a very special episode and we hope you like it! Play the episode now!

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MBA521 Is Time Really Money? Feb 02, 2016

When people say time is money, is that true? What is the value of time and does time automatically equate money? In this lesson, we’ll help you reflect on what you spend your time on everyday in your life and in your business. And by reflecting on what’s going on in your everyday life, how you spend your time, you may realize that you either make more or less money in reality. Pay attention and tune in right now!

Show Links

MONEY Master the Game by Tony Robbins

MBA485 Must Read: Rich Dad’s Cashflow Quadrant by Robert Kiyosaki

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MBA520 Guest Teacher: Kate Erickson – How to Create Systems in Your Business Feb 01, 2016

You are in for a treat today! Kate Erickson from Entrepreneur On Fire is going to be teaching us how to create systems in our business. Kate has done all the work for you already so all you have to do is follow the steps! Because everything you do in your business can be systematized so you can work more efficiently! If you apply the steps that will be taught in this episode, this is when you go pro. So don’t delay and click play at the top of the page!

Show Links

Say thanks to our awesome guest teacher today on Twitter!

Kate Erickson @katelerickson and visit www.eofire.com

Asana

SweetProcess

WorkFlowy

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MBA519 Q&A Weekends: I’m swamped with email. How much time do I spend on email a day? Any advice? Jan 31, 2016

We are pretty sure that many can relate to this question. Many of us are so swamped with emails that it takes too much of our time like it’s the only thing that we’ve ever done for the entire day! Well we have some advice and strategies to share on how you can spend less time with emails so you can spend your time on more important things. So make sure to pump up the volume and press play at the top of the page!

Show Links

smartpassiveincome.com/resources

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MBA518 Q&A Weekends: Should I give free access to my product to influencers or should I charge them? Jan 30, 2016

Mandy has a product and somebody big in her marketplace has shown interest in her product. Her question is: should she give this product for free to this somebody? Or should she charge him/her just like any other customer? This is a great question and it could be answered in a few different ways depending on the situation. Let’s hear it! Click play at the top of the page!

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MBA517 Four Great Ways to Use Google Apps in Your Business Plus Free Ride Friday! Jan 29, 2016

Google Apps for business is one of the lowest investments and one of the best investments you could ever make for your business. With just an astonishing $60 a year, you can sign up for Google Apps. What a great deal! So, how do we use it to run our business efficiently? How can we use it to make things in our business a whole lot easier? Let us show you how to use them! Ready? Press play at the top of the page!

Show Links

Google Apps for Work

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MBA516 How to Become a Guest on a Podcast Jan 28, 2016

Do you want to be a guest on a podcast? Because a lot of the podcast shows today are interview-based. It’s a great opportunity for an entrepreneur to be a guest on a podcast because you will get in front of an already-built and targeted audience. How do you become a guest on a podcast? What can you do or offer to the show? What can you help them with? We’ll talk about that and more in this lesson. Hit play at the top of the page!

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MBA515 How to Create a Resources Page Jan 27, 2016

Here at The $100 MBA, our Resources page is the 3rd most visited page on the site. It’s one of the most visited because it’s a page that provides great value for our audience. There are a couple of reasons why entrepreneurs put together a resources page. Let us teach you how to create one for yourself and let us show you another example of a resources page in our industry that’s really really good. Do you want to know how to create one for yourself? Listen to the episode right now!

Show Links

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MBA514 5 Must Watch YouTube Channels for Entrepreneurs Jan 26, 2016

Let us tell you why you should hit subscribe to these 5 YouTube channels that we are going to be sharing with you today. We’ll tell you what kind of content they produce and how they would help you as an entrepreneur. Become better at business through these YouTube channels. Hit play at the top of the page to learn more!

Show Links

Corbett Barr

Brian Tracy

Pat Flynn

How to Get a Grip by Matthew Kimberley

Caleb Wojcik

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MBA513 Must Read: How to Get a Grip by Matthew Kimberley Jan 25, 2016

How to get a grip is a book written by Matthew Kimberley. It’s classified as a self-help book but it’s a whole lot more than that. It is so worth the read that we recommend every entrepreneur on Earth must read this book. If you want your business to be in great shape then you have to make sure that your life is doing great, too! A better you is a better business. Learn why it’s a must read in this episode! Hit play at the top of the page!

Show Links

Get the book from Amazon!

Visit Matthew Kimberley’s site! www.matthewkimberley.com Or say hi to Matthew on Twitter! @mjkimberley

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MBA512 Q&A Weekends: How do I get over my fear of raising prices? Jan 24, 2016

A lot of people don’t feel like raising prices because they think that it’s discouraging to customers even though they know they have to raise prices. Remember that pricing is not written in stone. It can always be changed! But how to get past this fear is your hindrance. So hopefully in the next 10 minutes, we’ll help you get over this fear! Press play at the top of the page now!

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MBA511 Q&A Weekends: Is a sales video a must for selling my online course? Jan 23, 2016

Of course you can sell your online course with just a basic sales page. A sales page with images and text describing what your course includes and why somebody would need your online course. But as an entrepreneur who’s selling a course online, we would highly recommend you consider having a video on your sales page. Because it’s not the HD quality of the video that matters, it’s the words that are being conveyed and delivered by you to your audience! To learn more, click play at the top of the page now!

Show Links

VideoHive

MBA413 Q&A Weekends: Who edits your amazing videos? How can I find a great video editor

MBA277 Creating an Effective Sales Video PT2

MBA276 Creating an Effective Sales Video PT1

MBA212 Guest Teacher: Chris Lavigne – Shooting Your First Video With Equipment You Already Have

MBA159 How to Shoot a Professional Video for Your Business Part 2

MBA158 How to Shoot a Professional Video for Your Business Part 1

MBA25 Guest Teacher: Matt Giovanisci- How to Create Better Web Videos

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MBA510 Should You A/B Test in Your Business? Plus Free Ride Friday! Jan 22, 2016

Did you know that when President Obama ran for his first term in 2008, he A/B tested his website? In order to see what converts best, he did split testing. That’s because they know and we know that A/B testing works. A/B testing helps us make decisions in our business. Take advantage of this great strategy- learn how best to use it, what tools to use it with, and how to use it to optimize your business website. Get ready to learn- click play at the top of the page!

Show Links

Optimizely

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MBA509 How to Plan for Future Challenges Jan 21, 2016

Having a positive attitude and an optimistic outlook in general is a great trait. But you can’t deny the fact that in life there will always be challenges to overcome. However, if you’re prepared and planned when it comes to overcoming these difficulties, it can really save you a lot of time, money, and even your business. Do you have a plan? Click play at the top of the page!

Show Links

MBA109 Reinvesting in Your Business. The What and How.

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MBA508 How to Optimize Your Wordpress Site Speed Jan 20, 2016

How do you make sure that your site’s load time is quick? How do you see to it that your website visitors are having a great experience? This episode is a “how-to” episode. We’ll teach you how to optimize your WordPress site on your own and save money! So prepare your notes and follow the steps! Step 1? Press play at the top of the page!

Show Links

GTmetrix

WP Super Cache

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MBA507 How to Create an Effective Pricing Table Jan 19, 2016

If you have a business website, of course you have a pricing table, it’s mandatory. Creating a table for your prices highlights the differences in your prices, packages, tiers and even the value of your product or service. How do you create one that’s effective? How do you make sure that your pricing table is communicated clearly to your potential buyers? We’ll teach you the strategies, the tools and how to organize your pricing table in today’s lesson! Hit play at the top of the page!

Show Links

ARPrice – WordPress Pricing Table

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MBA506 Guest Teacher: Pat Flynn – How to Define Your Ideal Customer Jan 18, 2016

Pat Flynn is one of the biggest entrepreneurs online. He also has a very successful podcast called Smart Passive Income that’s consistently at the top of the business section. In today’s lesson, he will teach us his way to define our ideal customer, who exactly we are targeting in our business. This is a very important topic that we must learn about so we don’t get stuck at this stage in our business. Hear the lesson from Pat Flynn himself! Click play at the top of the page!

Show Links

@PatFlynn

WillItFlyBook.com!

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MBA505 Q&A Weekends: Why did you start a software business in such a competitive space? Jan 17, 2016

Most of you may know that we run a software business called Webinar Ninja – an all-in-one solution for webinars. Yes, this industry is very competitive and Conrad is asking why we ventured into this space. In this episode, we will share with you why we started this business and how we deal with the competition. Press play at the top of the page right now!

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MBA504 Q&A Weekends: Why does everyone seem to use Infusionsoft? Do you recommend it? Jan 16, 2016

Many entrepreneurs use Infusionsoft. We hear about this platform often. If you’re not using this platform, then you might have the same questions as today’s topic. In today’s lesson, we will tell you what Infusionsoft is, why you would need it, who’s using it and why, and if we recommend it or not. Click play at the top of the page!

Show Links

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MBA503 Will Someone Steal Your Idea? Plus Free Ride Friday! Jan 15, 2016

If you think that your business idea is a secret, think again. Most people think that their business ideas are so valuable and they worry about them being stolen by somebody else. In fact, it’s the number one fear of every new entrepreneur! Well, it’s time for us to talk about this and answer the question- will someone steal your business idea? We’re gettng in front of this touchy subject in today’s episode! Press play at the top of the page!

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MBA502 How to Start a Clothing Line Business P2 Jan 14, 2016

This is part 2 of our 2-part episode about how you can start your own clothing line business. In part 1, we learned the first 3 crucial steps and you’re about to hear the 4 final steps in this lesson. The next steps will have you roll up your sleeves, find the materials you need, create your product, find your workforce, fund your business and sell your products to the masses! Ready to take notes? Okay! Hit play at the top of the page!

Show Links

Kickstarter

Etsy

Shipwire

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MBA501 How to Start a Clothing Line Business P1 Jan 13, 2016

This is it! Omar is finally sharing with you today how you can start your own clothing line business! He should know as he had one in the past and it was one of his largest businesses. This is a 2-part lesson and in this first part, he’ll be teaching us the first 3 crucial steps on how to start your own clothing line business. Don’t forget to take some notes, alright? Hit play at the top of the page!

Show Links

Maker’s Row

Alibaba.com

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MBA500 The Advantages of Selling High Priced Products Jan 12, 2016

Many entrepreneurs don’t want to sell expensive or high-priced products because they’re afraid that maybe nobody is going to buy. Omar is here to debunk that and tell you why high-priced products can be great for your business if done right! Celebrate with us today and let’s listen to the show’s 500th episode! You know what to do! Click play at the top of the page!

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MBA499 Must Read: The Dip by Seth Godin Jan 11, 2016

The Dip by Seth Godin goes into a topic that a lot of people don’t want to talk about in business. Some may even refuse to agree or believe. It’s about knowing when to quit or when to hang on and keep persevering. We know everyone can relate to this but this topic is somehow ignored. This book talks about a lot of tough things we go through but more importantly about when to pivot. Learn why I considered this the first must read of 2016! Click play at the top of the page now!

Show Links

The Dip by Seth Godin

www.sethgodin.com

@ThisIsSethsBlog

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MBA498 Q&A Weekends: How do you and Nicole divide responsibilities as co-founders? Jan 10, 2016

This is a great episode especially for those who are thinking about having a business partner or a co-founder in business. How do we divide our responsibilities? How do we make sure that we’re both accountable? Our responsibilities change as time goes by so how do we also revisit our responsibilities making sure that we know everybody’s doing what they need to do? Let’s listen to this! Press play at the top of the page!

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MBA497 Q&A Weekends: How long should I expect it will take to be profitable? Jan 09, 2016

Carey is asking the golden question. The question is often asked by entrepreneurs when they first get started. We’re going to give you our take on this question. We’re going to give you some advice on the kind of mindset that you should have when it comes to understanding what profitability really means and how to get there as soon as possible. Hit play at the top of the page!

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MBA496 Properly Using Music in Your Marketing Plus Free Ride Friday! Jan 08, 2016

Music is very powerful. It influences how we feel about certain things. That’s why a lot of businesses, including us on The $100 MBA Show, utilize music for marketing to amplify our message. But with any other material that we use for our business, we have to use it properly and lawfully. How do we find great royalty-free music? How do we choose? How do we best use it for marketing? There’s a lot to talk about in today’s lesson so press play at the top of the page!

Show Links

MBA276 Creating an Effective Sales Video PT1

Fiverr‎

MBA277 Creating an Effective Sales Video PT2

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MBA495 How to Craft an Effective Newsletter For Your Subscribers Jan 07, 2016

Crafting an effective newsletter can really help you keep your subscribers engaged and interested about what you have to offer. It also helps you grow your relationship with them. So how can you create a newsletter that’s super effective? How can you craft a newsletter that is of great value concisely and on a regular basis? Let’s listen to this episode to find out! Hit play at the top of the page!

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MBA494 How to Easily Sell a Small Information Product Jan 06, 2016

Yesterday, you learned how to create a small informational product. Today’s episode is about how you can sell it or offer it for free easily and effectively. Complete the blueprint by tuning in right now! Click play at the top of the page!

Show Links

Gumroad

Audio-Technica ATR2100

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MBA493 How to Easily Create a Small Information Product Jan 05, 2016

If you’re stuck creating your first informational product, start with a minimal viable small informational product. It’s a lot quicker and a lot easier. Learn how to create a very simple small informational product with our 3 different examples in today’s lesson. Start small so you can get your product out there right now! Press play at the top of the page!

Show Links

The Noun Project

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MBA492 Guest Teacher: John Lee Dumas- How to Set SMART Goals Jan 04, 2016

Our guest teacher today is a good friend of ours and a highly successful podcaster and entrepreneur, John Lee Dumas from Entrepreneur on Fire. He is also the founder and the author of the Freedom Journal which just got released. In this book, he shows you how you can accomplish your goals in just a hundred days! A timely topic as it is the start of the year and the time to set goals. Not just goals but SMART goals (which is an acronym that he’ll explain in this lesson). So if you want to set your goals and actually accomplish them, let’s hear it from John Lee Dumas right now! Press play at the top of the page!

Show Links

@johnleedumas

thefreedomjournal.com

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MBA491 Q&A Weekends: Can I use New York in my product name? With Guest Teacher: David Lizerbram Jan 03, 2016

A big shout out to Reggie for asking his question to us before making any decisions or taking any further steps for his business. He’s asking if it’s okay to put the word New York in his product name and even have it printed on the product itself. The rightful person to answer this is a lawyer. Luckily, David Lizerbram from LizerbramLaw.com, our lawyer and the host of the hit podcast Products of the Mind is here to join us and happily answer Reggie’s question! Click play at the top of the page now to listen to the episode!

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MBA490 Q&A Weekends: You publish an episode everyday, even on holidays. How do you have a life? Jan 02, 2016

Yes, as you know, we produce an episode for the show each and everyday without a skipping a beat. Even if it’s Christmas Day, New Year, or any other holiday in the world, we got your back. There are reasons why we do this. If you want to know why you can listen every single day of the year, as well as learn about how we produce quality content consistently, get those headphones on and hit the play button at the top of the page now!

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MBA489 Why Are You Building a Business? Plus Free Ride Friday! Jan 01, 2016

This New Year’s day, instead of setting goals or moving forward, we want you to take this day to reflect. Ask yourself why you are doing this, why you are running this business. This question is so important because it can really help your business become a better business. Just take this time to pause and think why you are doing this, what’s the purpose of this whole thing. Let us take around 10 minutes of your time today so we can all take a break and reflect. Press play at the top of the page!

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MBA488 How to Create a FAQ Page Dec 31, 2015

If you don’t have a solid frequently asked questions page now, we’ll help you create one. Now’s the time to do it. You can get a lot of benefits by just having FAQs page or section on your site. Boost sales, lower your customer service tickets, show your brand and differentiate yourself from the competition. Ready to learn? Play the episode now!

Show Links

Webinar Ninja’s FAQs page

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MBA487 How to Create Your Terms and Conditions on Your Website Dec 30, 2015

One of the most important pages of your website is your Terms and Conditions because it protects you. This page is so important and you have to make sure that it’s in conjunction with your checkout. We will break down our own terms and conditions on our site as a model for you so you’ll fully understand what each point represents. We will also share with you how you can make your own. Ready? Play the episode now!

Show Links

Our Terms and Conditions on this site

MBA486 Do You Need a Lawyer as an Entrepreneur?

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MBA486 Do You Need a Lawyer as an Entrepreneur? Dec 29, 2015

As an entrepreneur, do you need a lawyer? Why would you need them? What are some of the things that they might handle for you in your business? And if so, how do you choose one? We know that you thoroughly take care of your business, that’s why we are covering this topic for you as well. You may think that you don’t need a lawyer right now but you may need one in the future. To find out, click play at the top of the page!

Show Links

LizerbramLaw.com

Shout out to our lawyer! David Lizerbram @davidlizerbram

MBA345 Guest Teacher: David Lizerbram- The 3 Legal Must Do’s For Your New Business

MBA188 How to Handle Chargebacks, Not Refunds

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MBA485 Must Read: Rich Dad’s Cashflow Quadrant by Robert Kiyosaki Dec 28, 2015

This is Robert Kiyosaki’s second book which in many ways, was more enjoyable than the first book, Rich Dad Poor Dad. It’s more practical, more tactical and it gets into the nitty gritty of financial education. CASHFLOW Quadrant was written for those who are ready to move beyond employment and finally have financial freedom. Find out why this is must read right now! Hit play at the top of the page!

Show Links

Get the book on Amazon!

Rich Dad’s CASHFLOW Quadrant:

Rich Dad’s Guide to Financial Freedom by Robert T. Kiyosaki

Say hi to Robert on Twitter! @theRealKiyosaki

MBA40 Must Reads: Rich Dad, Poor Dad

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MBA484 Q&A Weekends: I want to partner with someone in their business. How do I approach them? Dec 27, 2015

Vince wants to partner with someone in their business and is asking how to approach this person. Partnering up is a great idea but how do you know that it’s the right move for you, if this is something that you really want? How can you tell them that you can work with them and that you can actually add value to their business? Listen up to gain actual tactical steps in today’s lesson. Press play at the top of the page!

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MBA483 Q&A Weekends: I want to start an online business but life gets in the way. How do I get started? Dec 26, 2015

Tony wants to start an online business but the problem is, there’s a lot on his plate right now. We’re sure that many of you share the same question and we’re going to give you our honest, personal advice. If you’re fighting through this situation, there is a way out. Because the only way for you to see this business happen and succeed is to actually just go out there and get it done. There is no perfect time, the time is now. Click play at the top of the page!

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MBA482 5 Things I Learned From 5 People in 2015 Plus Free Ride Friday! Dec 25, 2015

Back in 2014 I wrote a blog post dedicated to 5 people who taught me some great things that year. As we’re wrapping up the year 2015, it’s time to share with you my 5 people of this year. They don’t know who they are yet, but you can discover what I have learned from them in this episode. Today is December 25th, so Merry Christmas to you if you celebrate! Now press play at the top of the page!

Show Links

5 Things I Learned From 5 People in 2014

Jordan Harbinger’s Twitter- @JordanHarbinger

MBA107 Guest Teacher: Jordan Harbinger- Building Relationships and A Powerful Network

The Art of Charm Podcast

Nicole Baldinu’s Twitter- @Nicole_Baldinu

MBA366 Guest Teacher: Nicole Baldinu- 5 Essentials to Managing a Remote Team

Jason Zook’s Twitter- @iwearyourshirt

MBA247 Guest Teacher: Jason Zook – How to Get Sponsorships for Anything

BuyMyFuture by Jason Zook

Teachery

John Lee Dumas’ Twitter- @johnleedumas

Kate Erickson’s Twitter- @katelerickson

Podcasters’ Paradise

Phil Randazzo’s Twitter- @AmericanDreamU

americandreamu

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MBA481 How To Raise Prices & Have Your Customers Love You For It! Dec 24, 2015

It’s nice to think about raising your prices and not only have your customers feel okay with it but fall in love with you again. Good thing that we have a game plan laid out for you in this episode on how to raise your prices that works really well especially if you are worried about your audience’s reaction. Ready to increase your profits and make your customers happy? Hit play at the top of the page!

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MBA480 Are You Too Old To Start A Business? Dec 23, 2015

If you’re asking the same question, you are not alone. Many people ask this question but is there any validity to this? Is it true? Can you be too old to start a business? Let’s get to the truth of the matter. Waste no time and press play at the top of the page!

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MBA479 5 Tips When Working with a Freelancer Dec 22, 2015

Hiring a freelancer can be a great way to get the job done in a specific amount of time in your budget. However, it’s a different kind of relationship. It’s not like hiring somebody full time. You need to look out for and do specific things when you’re working with them because if you don’t do it right you’re asking for trouble. So to avoid these headaches, give this episode a listen! Hit play at the top of the page!

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MBA478 Must Read: Guerilla Marketing by Jay Conrad Levinson Dec 21, 2015

This book changes the way you think about marketing. It not only gives you specific insights about how to market your business on a budget, it also emphasizes why marketing is so important and how to keep it at the top of the line. We’re going to give you some great takeaways that we got from this book so you can use it to improve your business. Let’s click play at the top of the page!

Show Links

Get the book on Amazon!
Guerilla Marketing

Visit Jay Conrad Levinson’s site! gmarketing.com
Or say hi to Jay on Twitter! @jaylevinson

Active Campaign

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MBA477 Q&A Weekends: Why do you use Wistia over Vimeo for your videos? Dec 20, 2015

Karen wants to know why we use Wistia over Vimeo for all our videos, both for The $100 MBA and Webinar Ninja. This is a deliberate choice that we made so our answer today is going to be based from our experience. Our reasons may not be applicable to your business but we are going to share it anyway because we might share the same reasons, too! Press play at the top of the page now!

Show Links

MBA157 YouTube/ Vimeo/ Wistia- How to Choose Your Video Host?

MBA212 Guest Teacher: Chris Lavigne – Shooting Your First Video With Equipment You Already Have

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MBA476 Q&A Weekends: I need to fire an employee. Any advice? Dec 19, 2015

Mitch is not in a fun situation right now. He needs to fire an employee and he’s asking for an advice. Maybe Mitch is hoping to do it without feeling bad or guilty. Firing an employee is never pleasant but there are ways to do this right. Firing is not always because your employee stole from you or they’re not on time everyday. Sometimes it also means that you’re just not a match, that the employee is just not a great fit for your company especially when you’re trying to make it better. Learn how to do it the right way. Hit play at the top of the page!

Show Links

MBA131 How to Fire an Employee

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MBA475 Is Your Business What It Should Be? Plus Free Ride Friday! Dec 18, 2015

What if you have a business that’s doing great but annoys you? That doesn’t make you feel okay? Are you sure that your business is on the right path? Are you working on the right things? If you think that you yourself are asking the same questions, then listen to this! You have to know the signs and how to deal with your business not being what it should be. Click play at the top of the page!

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MBA474 4 Ways to Be More Confident in Business Dec 17, 2015

We’re going to give you 4 surefire strategies to make sure you feel confident- what you can do to build your confidence as an entrepreneur. If you’re hindered by your own opinion or if you keep comparing yourself to others, it’s also a surefire way to failure. Of course, we don’t want that to be you. Get that confidence you need in order for your business to grow and succeed. Pump up the volume and click play at the top of the page!

Show Links

MBA219 Guest Teacher: Jia Jiang – How to Kick Your Fear of Rejection in the Face

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MBA473 Why Not Having Fun Can Cost You Your Business Dec 16, 2015

If you have a business that’s not making you happy, not inspiring you to go on and work, then you’re in trouble. If you have a business and you’re not having fun with it, it will affect everything in your life and eventually cost your business. You have to have fun. But how do we do it? How do we deal with the stress, problems, and issues that we face in our business? How can we turn it around? If you’re in this situation, you have to hit play at the top of the page!

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MBA472 Is Co-Working a Good Choice for Your Business? Dec 15, 2015

Here at The $100 MBA show, we see to it that you always have choices. If you have just started your own business and you’re looking into finding your own space, have you considered coworking? Is it a good choice? What is it? What are its advantages and disadvantages? Press play at the top of the page right now to find out!

Show Links

Josh Elledge @joshelledge

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MBA471 Guest Teacher: Josh Elledge – How to Get Free PR for Your Business Dec 14, 2015

If you want to get on major publications like The Huffington Post, Fast Company, Forbes or Inc., if you want to get that kind of publicity out there for your business then listen up! We have the perfect guest teacher for you today and that is Josh Elledge. He’s made over 1,000 media appearances without spending thousands of dollars! If you want to get free PR and your mind blown, press that magical play button at the top of the page now!

Show Links

upendpr.com

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MBA470 Q&A Weekends: Who writes your marketing emails? Any tips? Dec 13, 2015

Gloria wants to know who writes our marketing emails? That responsibility is split between the founders of the company, Omar and Nicole. If you’re wondering why we haven’t hired someone to write these for us, then you have to listen to this episode. You may be used to knowing that others hire a person or even a team to be their dedicated email marketers. Press play at the top of the page to get tips and know why this is how we do it!

Show Links

Newsletters we recommended on the show:

okdork.com

justinjackson.ca

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MBA469 Q&A Weekends: How do I know what I should focus on in my business for 2016? Dec 12, 2015

Now that the year 2016 is fast approaching, Sal is wondering what to focus on in the coming new year. A lot of us, we like to create, improve or focus on something new at the start of the year. If you listen to this, we’ll give you a game plan on knowing how to choose what to focus on. It’s going to be a new year very soon so don’t delay, hit play at the top of the page!

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MBA468 Short Form vs. Long Form Content Plus Free Ride Friday! Dec 11, 2015

You know us as the podcast that delivers practical business lessons in around 10 minutes. That’s our intention for the show: short form content with no fluff. You also know other podcasts or videos that offer lengthier content, even an hour plus. This also applies to books or blog posts. There are short but sweet books and long but jam-packed blog posts. So with your own content to produce, are you going to go for short form or long form? Why would you do one over the other? Can you do both? Let us make it clear in this episode, click play at the top of the page!

Show Links

fourhourworkweek.com

MBA436 Must Read: Brand Against The Machine by John Michael Morgan

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MBA467 Is Blogging Still Effective? Dec 10, 2015

Is having a blog on your site or having a regular blog post still effective in today’s business world? With so many different types of platforms coming out- videos, images, social media and podcasting, is blogging still effective? Is it still relevant today? Click play at the top of the page so we can talk about this right now!

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MBA466 Must Know Insights for Female Entrepreneurs Dec 09, 2015

Every episode of the show is applicable to everyone, male or female. But today, we want to give specific insights about female entrepreneurs. We’re inspired to do this because we have seen and worked with some of the best female entrepreneurs in the industry and in a lot of ways, we think female entrepreneurship is underserved. Ladies, are you ready? Press play at the top of the page!

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MBA465 Why Comparing Yourself to Your Competition is Dangerous Dec 08, 2015

We cannot avoid competition. They are always there in every kind of business. We tend to observe and watch out for our competitors often instead of watching out for ourselves. How does looking at our competition with no game plan hurt our business? Let us tell you exactly what we mean about comparing ourselves to our competition being dangerous. Press play at the top of the page!

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MBA464 Must Read: The Obstacle Is The Way by Ryan Holiday Dec 07, 2015

We face challenges every single day. How do we tackle these obstacles head on and come out as a better person and entrepreneur? Not to worry because today, we’re going to share with you a book we’ve recently read- The Obstacle Is The Way by Ryan Holiday. This book is not only very well-written, it will also show us how we can turn our own adversities into advantages. This book doesn’t fluff around so if you wanna hear about why you must read it, hit play at the top of the page!

Show Links

The Obstacle Is the Way

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MBA463 Q&A Weekends: I want to open a restaurant/cafe. Any advice? Dec 06, 2015

Chris wants to open a restaurant or a cafe and he’s asking for our advice. This isn’t an easy question because physical businesses especially in the food and hospitality industry need to focus on service rather than the food or drinks you serve on the table. Let us clarify what we mean and let us give you great resources to help you start your journey in the restaurant or cafe world. Play the episode now!

Show Links

Yelp

MBA10 Must Reads: Anyone Can Do It

The 5 Steps to Idea Validation in the Real World

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MBA462 Q&A Weekends: My site is over a year old & I only have 320 subscribers. Should I quit? Dec 05, 2015

Jackie’s question is a tough and direct one. She’s asking if she should quit after running her site for over a year with only 320 email subscribers. This is a very frustrating situation that many of us can relate to. When your audience is not growing and you feel like you’ve been working at it forever without any traction, what can you do to attack the problem? Why does this happen? Is quitting an option? Let’s help Jackie right now! Click play at the top of the page!

Show Links

1,000 True Fans

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MBA461 Are Some Customers Better For Your Business Than Others? Plus Free Ride Friday! Dec 04, 2015

The thought of someone you admire, an influencer in your market, being your customer is a really exciting one. Are these kind of customers more valuable? Are you going to treat them differently to your other paying customers? We’ll talk about this sensitive topic in this episode so let’s jump right to it! Hit play at the top of the page!

Show Links

5 Steps to More Sales with Webinars: webinarninja.co/webinar

ContentMarketer.io

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MBA460 When Do You Stop Planning? Dec 03, 2015

When you have an idea, you start planning for it. You go through all the details on how to turn this idea into a business, how to launch it, and how to sell it. The thing is, we tend to get stuck on planning. When do we just start implementing? If you find yourself in this situation, we’re here to share with you our highly effective, tried and tested strategy on when to move on from planning and start putting your plans into action! Play the episode right now!

Show Links

discoverdoublebass.com

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MBA459 Does Every Dollar Count in Business? Dec 02, 2015

Many of us entrepreneurs count every cent and look at our expenses in minute detail. We often take so much time to think and overthink about how much we should pay or spend on our business. Is it worth our time to actually look and compare to save dollars here and there? Does every dollar make a difference or is this a waste of our time? We’re sharing with you our strategy on how to handle this, how we should be dealing with our money, down to the last dollar. Press play at the top of the page!

Show Links

Plan & Launch Your First Webinar
Get instant access to our FREE 7-day course!

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MBA458 How Twitter Polls Can Help Your Business Dec 01, 2015

There’s a new feature that has launched on Twitter called Polls. With this, you can ask questions and get information that you need from your audience. How can this feature help your business? How should we set this up and what are some great uses of these polls on Twitter? Let’s find out! Hit play at the top of the page!

Show Links

Twitter Poll:
How often do you listen to The $100 MBA Show?

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MBA457 Guest Teacher: Corbett Barr- 5 Steps to Launch Your First Product Nov 30, 2015

Here’s another special episode for you guys! A guest teacher episode featuring the founder and CEO of fizzle.co, Corbett Barr. He has been doing business for quite some time and we really like his perspective when it comes to building businesses. Let Corbett teach us how to launch our first product in 5 steps. Press play at the top of the page now!

Show Links

corbettbarr.com

@CorbettBarr

fizzleshow.co/35

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MBA456 Q&A Weekends: Do I need a tagline for my business? Nov 29, 2015

Thomas asked us if it’s really necessary to have a tagline to describe your business or brand. We see taglines almost everywhere but what value does it add to your business? Press play at the top of the page and find out!

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MBA455 Q&A Weekends: What’s most important when creating my logo? Nov 28, 2015

Hank is trying to create a logo now so he wants to know what’s important when creating this. Creating a logo is actually simpler than you think. A lot of people over complicate this and in the process, they come out with a subpar logo. We want to make sure that you avoid over thinking this and just create a logo for your brand or business with the guidelines that we are going to share with you today! Press play at the top of the page!

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MBA454 3 Important Business Lessons From Shark Tank Plus Free Ride Friday! Nov 27, 2015

We know a lot of people love watching Shark Tank. We love watching it, too. But Shark Tank is a show, it is built for entertainment. Are there things that we can learn from this and apply in the real world? Let’s see what we can take away from this popular reality show right now! Hit play at the top of the page!

Show Links

Shark Tank

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MBA453 How Often Should You Update Your Sales Page? Nov 26, 2015

What is a sales page? How frequently should you be updating it? Why does it have to be updated in the first place? Can you just set it and forget it? Our promise is to deliver quick but concise business lessons everyday and to cover even those overlooked details in our business. Here’s one of them that you shouldn’t ignore! Click play at the top of the page!

Show Links

Must Read: Essentialism by Greg McKeown

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MBA452 Organizing Random Ideas and Implementing Them Nov 25, 2015

Do you find yourself coming up with great ideas for your business randomly? You’re in a cafe drinking your coffee and an idea about how you can improve your existing product suddenly pops up? Or you’re at an event and suddenly a new product idea presents itself. What do you do? How do you remember all those ideas? We’ll tell you our system on how we organize random ideas and implement them. Forgetting a great idea could be the worst thing in the world so don’t forget to hit play at the top of the page now!

Show Links

Evernote

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MBA451 5 Signs You Shouldn’t Be an Entrepreneur Nov 24, 2015

Not everybody can be an entrepreneur and that’s the truth. Not everyone has what it takes. Don’t get us wrong, we would love for you to become an entrepreneur. But if you do have one or more of these 5 signs, then maybe you should think about if entrepreneurship is really for you. Let’s find out what those 5 signs are! Press play at the top of the page!

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MBA450 Must Read: Anything You Want by Derek Sivers Nov 23, 2015

This book is a pretty short one. Just a hundred pages and you can read it in one sitting. It may be short but we’ve read a lot of books this year and this one ranks high on the list. Derek’s life story is so inspiring and his writing style won our hearts. If you want to know why we think this is a must read, simply click that play button at the top of the page!

Show Links

Get Derek’s book on Amazon!

sivers.org

Give a shout out to Derek on Twitter!

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MBA449 Q&A Weekends: Not sure if we should lower the MSRP. How do we find the right price? Nov 22, 2015

Brian is a board game publisher and he’s having trouble deciding on the price of one of his successful games. He’s just got a large print run for a lower manufacturing cost for this game he’s concerned with but now he’s not sure if he should also lower the MSRP. Now that the costs have gone down, how does he find the right price? Let’s hear it!

Show Links

Is Price Really Important to Customers?

How to Utilize ROI Pricing

Q&A Weekends: If I price my product as a one-time fee, what’s next?

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MBA448 Q&A Weekends: Should I partner with an existing manufacturer or try to go find my own manufacturer? Nov 21, 2015

Peter is starting a business with a physical product that needs manufacturing. This is his first product and he’s looking for a way to manufacture this product in an efficient way that’s reliable as well as cost effective. Peter is in luck because Omar had his own manufacturing experience in the past. We’ll be sharing with you the benefits and the drawbacks of partnering up with a manufacturer or finding your own. Press play at the top of the page!

Show Links

Kickstarter

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MBA447 5 Lessons Learned From Being on Stage 11X This Year Plus Free Ride Friday Nov 20, 2015

I really wish somebody had told me these 5 things beforehand. The lessons I’ve learned by being on stage 11x this year have changed the way I see public speaking, whether it’s on stage, on camera or even on a webinar. I guarantee that if you apply at least one of the lessons that I’m going to share with you today, it will change the game for you when it comes to being on stage and speaking in public. Hit play at the top of the page!

Show Links

Scale: How to Grow Your Business by Working Less

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MBA446 Customer Onboarding 101 Nov 19, 2015

What does customer onboarding mean? When a customer purchases a product or a service from your business, it’s extremely important to consider what the customer will actually experience. Especially if it’s their first purchase. Through this, it will either confirm or deny that they have made the right decision to purchase from you. Let us share with you the essentials of customer onboarding right now. Click play at the top of the page!

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MBA445 Are You Offering Enough Offers? Nov 18, 2015

Some of us forget that there are members in our audience looking for ways to benefit from different offers. Some of your existing customers may even want to buy more from you, but there’s nothing left to buy. There are just no more offers. This episode will help you create several levels of offers for everybody, no matter where their price point is. Are you offering enough offers? Let’s hit play at the top of the page!

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MBA444 Stop Trying To Discover Your Passion Nov 17, 2015

They all say, “Find your passion. Build a business around it and everything else should follow.” As many already know, a lot of people actually struggle when trying to find what their passion is. This is not only frustrating but it also stops you from starting a business. If you don’t know what your passion is, it doesn’t mean that you don’t have to have a business. So start rolling up your sleeves because we’re not going to let the search for passion stop you from building a business. Press play at the top of the page and dig in!

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MBA443 Guest Teacher: Frank Bria- The 4 Keys to Scaling Your Business Nov 16, 2015

Our guest teacher today is an entrepreneurial veteran and has become the go-to expert when it comes to scaling your business, Frank Bria. He is the author of a popular book- Scale: How to Grow your Business by Working Less. Listen to this episode if you feel overworked, if your profits are plateauing or if you want to take your business to the next level. Get ready for straight to the point lessons from Frank and hit play at the top of the page!

Show Links

@frankbria

FrankBria.com

6 to 7 Figures Show

How to Scale Your Business

Breakthrough Your Revenue Barrier and Get Your Life Back

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MBA442 Q&A Weekends: My email list is not growing fast enough. HELP! Nov 15, 2015

Everybody probably knows that building your email list is a pain point. It’s one of the challenges in business that a lot of people are concerned about. We want to share with you some benchmarks that you should look for so you would know if your list is indeed growing fast enough and some strategies on how to build your email list at a faster rate. Press play at the top of the page!

Show Links

How to Plan and Launch your First Webinar

MBA135 Guest Teacher Noah Kagan- How to Double Your Email List

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MBA441 Q&A Weekends: I need to redesign my website but I’m on a budget. What do you recommend? Nov 14, 2015

If you’re looking to redesign your website but you’re on a budget, let us help you. In this episode, we’ll share with you some options to redesign your website. Hopefully one of these options will fit your budget. Don’t forget to take notes and hit play at the top of the page!

Show Links

teamtreehouse.com

squarespace.com

wordpress.org

themeforest.net

freelancer.com

upwork.com

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MBA440 Are You Working Hard Enough? Plus Free Ride Friday! Nov 13, 2015

This is a delicate subject and we want to make sure that we deliver this lesson in the right way. We all want to make our dreams and ambitions happen. But what does it really take to make those happen? How much effort do we have to put into our work, our business, so we can say that we are actually working hard? Let us help you find the answers in this episode so press play at the top of the page!

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MBA439 Is Using LinkedIn Important as an Entrepreneur? Nov 12, 2015

LinkedIn has become one of the biggest social media platforms out there today. If you still don’t have a profile on LinkedIn, you may know some of your friends who have one. It is a very popular site for people who are currently employed or practicing their profession. As an entrepreneur, is it something that we need to use? You might be surprised with our answer today so go ahead and click play at the top of the page!

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MBA438 Should You Invest in Headshots? Nov 11, 2015

Are you wondering if you should spend time and money for headshots that are professionally done? How much would it cost in terms of time and money? Are there any benefits to getting it done professionally? Does it mean more sales? And most importantly, do you really need it? Let us tell you our opinion in this episode. Press play at the top of the page!

Show Links

Tracy Birdsell

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MBA437 Should You Offer an Affiliate Program For Your Products? Nov 10, 2015

If you need a boost in sales for your business then having an affiliate program might be one of the best ways to do it. But are there any downsides to it? What are the things we need to look out for and what are our options when it comes to building an affiliate program for our business? Touch that play button at the top of the now!

Show Links

ShareASale

ClickBank

JVZoo

Infusionsoft

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MBA436 Must Read: Brand Against The Machine by John Michael Morgan Nov 09, 2015

This book is simply the best branding book I have read. I highly recommend this because it’s simple. It breaks down what is branding and why it’s so important. Too many books out there are over-complicated and a lot of us get branding and marketing confused. But I’m going to clarify all that in this episode. Click the play button at the top of the page so I can share with you why it’s a must-read!

Show Links

Brand Against the Machine by John Michael Morgan

The Big 40: Business Books You Really Should Read – Part 1

The Big 40: Business Books You Really Should Read – Part 2

16 Things You Don’t Know About Me…But Should

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MBA435 Q&A Weekends: My business is doing well but I don’t feel fulfilled. What do I do? Nov 08, 2015

You are not alone to feel this. Many entrepreneurs go through this stage. You want to make sure that you’re spending your time on things that bring happiness in your life on a daily basis. Before you make any decisions, let us share with you some things that we think you should do so you can think straight and assess your next move. Hit play at the top of the page!

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MBA434 Q&A Weekends: How do you get your sponsors? Nov 07, 2015

When we’re out at events, we’re often asked about how we got the sponsors for our show. It’s probably the number one question we’re asked because everybody would like to monetize every bit of content they have. So I’m going to share with you today how we get our sponsors on the show. Not only the strategies but also the realities of what it takes to secure your sponsors. Press that play button at the top of the page and dig in!

Show Links

What You Really Need To Know About Getting Sponsorships for Your Podcast

Midroll

WTF with Marc Maron Podcast

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MBA433 Mobile Optimizing Your Website. Does It Really Matter? Plus Free Ride Friday! Nov 06, 2015

If your website looks great on a desktop browser, does it really matter if it doesn’t look great on a mobile device? Are you leaving money on the table if you don’t ensure that your site is not mobile-optimized? Are you losing audience members and visitors to your website if it isn’t mobile-friendly? Let’s find out how important is a mobile-optimized website today in this episode. Hit play at the top of the page!

Show Links

Jetpack for WordPress

WPtouch Mobile Plugin

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MBA432 Do You Need to Be Using Periscope? Nov 05, 2015

One of the apps that’s really getting a lot of attention right now is Periscope. Some entrepreneurs use this app in their business to connect with and grow their audience. Is this something that we should be doing too? Why do people talk about it so much? Let’s get into what it is right now! Press play at the top of the page!

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MBA431 Should You Have a Business Address When Working From Home? Nov 04, 2015

A lot of us when we start our business, we start from home. Our home doubles as our office, our headquarters. So when we need to, do we use our home address as our business address or do we get a separate address? Let us tell you what we think! Hit play at the top of the page!

Show Links

UPS

United States Postal Service

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MBA430 How to Choose a Business Name Nov 03, 2015

Sometimes, the first roadblock for people getting started with their business is choosing a business name. People get stuck at this stage when, in fact, this shouldn’t be that big of a deal. Let us break down some really great strategies in choosing your business name so you can get right into launching your business! Let’s click play at the top of the page!

Show Links

5 Steps To idea Validation In The real World

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MBA429 Guest Teacher: Avoid These 5 Crowdfunding Mistakes with Clay Hebert Nov 02, 2015

One great way to validate your business idea or to see who’s willing to pay for something is through Crowdfunding. It also gives you a financial kick start to get your business or idea going but it is not as easy as it may seem. Luckily, we have had the pleasure of having today’s guest teacher, THE MAN when it comes to Crowdfunding, Clay Hebert. This lesson is one of our best guest teacher lessons yet and we can’t wait to share this with you so hit play at the top of the page!

Show Links

@clayhebert

Crowdfunding Hacks

How to Build The Ultimate Landing Page

If you want to learn more about Crowdfunding, just text 100MBA to 33444 or go to crowdfundinghacks.com/100mba for a FREE summary PDF of this lesson and 3 more Crowdfunding bonuses!

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MBA428 Q&A Weekends: I’m doing my first live event. Any pointers? Nov 01, 2015

We just wrapped up Webinar Ninja Live last September, our first live event. So this question is so timely that in fact, if you really focus on the pointers that we will share to you today, it’s really hard for you not to be successful with your first in-person event. So if you have an upcoming live event or if you’re planning to hold one, then this lesson is perfect for you. Let’s press play at the top of the page!

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MBA427 Q&A Weekends: If I do not like my customers, am I in the wrong business? Oct 31, 2015

If you’ve experienced the feeling of not liking your customers, it’s OK. This feeling can arise when the loud, irate minority pipes up more often than the happy and content, silent majority. This lesson will help you evaluate your business, your customers and yourself so that you can quickly move forward and focus on more pressing matters. Click play at the top of the page!

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MBA426 When To Move Your Website From a Shared Host to a Dedicated Server Plus Free Ride Friday! Oct 30, 2015

In case you don’t know, there’s a really big difference when it comes to shared hosting versus dedicated hosting. The experience of your visitors to your website can be affected, so you have to know when to make the move. If you’re about to purchase shared hosting, or you’re about to make that leap to a dedicated server, this lesson is for you. Find out and click play at the top of the page!

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MBA425 Making the Most Out of a Slow Time in Business Oct 29, 2015

Whether you celebrate holidays or not, they are just around the corner and are fast approaching. Some businesses sell the most during these times. For some, it may just be a slow time but it does not mean that it has to be a bad time for business. When business is slow, how do you make sure that you make the most out of it? We’ve got a lot of advice for you today so press play at the top of the page!

Show Links

MBA298 Crash Course in Google Analytics PT2

MBA297 Crash Course in Google Analytics PT1

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MBA424 Can You Build a Successful Business Alone? Oct 28, 2015

Can you build a business that can monetize, grow and be successful when you’re a lone wolf? A solopreneur? Somebody who doesn’t have any employees or partners? Can you do it alone? If you’re a new entrepreneur wanting to go solo, we recommend you listen to this lesson! Hit play at the top of the page!

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MBA423 How to Make Decisions in Business Oct 27, 2015

We believe that decision-making is the biggest roadblock for all new entrepreneurs. It’s what stops them from taking action and action is what builds a business. Let us show you how you can make decision-making quick and easy so you can start implementing it in the real world. Join us with the hashtag #TakeAction but before that, click the play button at the top of the page!

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MBA422 Must Read: Notes From a Friend by Anthony Robbins Oct 26, 2015

Tony Robbins has a lot of best selling books. But the book that we are going to feature today is actually quite small compared to his other books. He is known and admired for his very large books but let us tell you why you also must read this little book. It may be little but what’s inside is a short summation of the things that Tony teaches very well that’s much bigger than we think. We can’t wait to share this with you so click play at the top of the page!

Show Links

“Notes from a Friend: A Quick and Simple Guide to Taking Charge of Your Life” by Anthony Robbins

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MBA421 Q&A Weekends: Do product launches work? If so, why? Oct 25, 2015

Product launches have been all the buzz in the last few years. A lot of people in the online space feel like a product launch is something they need to focus on just as much as the product itself. But does it work? Does it help your business? Learn more about this trend. Press play at the top of the page!

Show Links

MBA175 Q&A Weekends: When is The Best Time to Launch a Product?

MBA134 Q&A Weekends: I’m launching a new online business. Should I have a sales video?

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MBA420 Q&A Weekends: Do discounts or offers alienate past customers? Oct 24, 2015

If you have some sort of sale in your business, will that upset your past customers? Will you alienate them in any way? If that’s the case, how do you offer sales or discounts for your products or services? Let us answer your questions in today’s episode. Don’t delay, just hit play at the top of the page!

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MBA419 The Business of Charity in Business Plus Free Ride Friday! Oct 23, 2015

There are many new businesses now that are incorporating charity into their business model. How does charity fit into business? Is incorporating charity into your business a good idea? If you’re not going to do it, are you a bad person? Let’s answer all these questions and more in today’s lesson! Click play at the top of the page!

Show Links

TOMS

WARBY PARKER

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MBA418 How to Spend Your Profits Oct 22, 2015

What do you do with the monetary successes that you make in your business? When your business starts making money and you start making profits, we get excited and forget about spending it wisely. We know that not a lot of people talk about this topic so we want to make sure that this is covered in today’s episode. If you’re ready to learn, hit play at the top of the page!

Show Links

Buy ‘The Six Thinking Hats’ by Edward De Bono on Amazon!

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MBA417 Your Business Debt Action Plan Oct 21, 2015

Being in debt in business is not a fun feeling. We know. We went through this same situation and thankfully got out of it. In this lesson, we want to share with you what we have done to resolve it- our action plan to get out of debt in business. This action plan is laid out to show you exactly how to get out of debt as soon as possible. So sit tight and hit play at the top of the page!

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MBA416 Is Your Credit Score Important in Business? Oct 20, 2015

Nowadays, our credit score seems to be more important than how much money we are actually making. It determines if we can get a loan, a credit card or even a mortgage. Is our credit score something that we need to worry about or can we just let it be? Let’s find out! Hit play at the top of the page!

Show Links

kickstarter.com

creditkarma.com

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MBA415 Guest Teacher: Lewis Howes- Creating a Clear Vision of Exactly The Business You Want Oct 19, 2015

As entrepreneurs, we all want success and significance. And we want to make some money too. But we all know that it’s a lot easier said than done. Often, the problem is that we have dreams but we don’t know how to follow them. In this super awesome lesson, we’re lucky to have Lewis Howes as a guest teacher to teach us how to create a clear vision of exactly the business that we want and to shape our vision so we can reach our dream. Get ready to learn! Click play at the top of the page!

Show Links

@LewisHowes

lewishowes.com

The School of Greatness Book

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MBA414 Q&A Weekends: I’m simply not funny. Do I need to try to be funny in my writing? Oct 18, 2015

It seems that everybody on the internet is funny and successful. So one of our listeners asked, do I need to be funny and entertaining or can I just be myself and not worry about being funny? Our answer for this question can be applied to anything- writing, podcasts, videos or any way that you express your work. We want to help you succeed as an entrepreneur so hit play at the top of the page to reveal the answer!

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MBA413 Q&A Weekends: Who edits your amazing videos? How can I find a great video editor? Oct 17, 2015

At some point you’re going to have to produce a video for your business. It could be because you’re launching a new video-based course or you need to promote a product or service for sale. It could even just be for your website content. Here at The $100 MBA, we’re lucky to have someone to create high-quality videos for us. But for some of you listeners out there, you may want to know how you can find a great video editor. If you want to hear it, press play at the top of the page!

Show Links

collegeinfogeek.com

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MBA412 Can You Dream Too Big in Business? Plus Free Ride Friday! Oct 16, 2015

What is your take on this? Can you dream too big in business? Is there a danger of dreaming too big and having too big of a goal? How do you know you are dreaming too big and if so, is that a problem? We’re going to give you our honest opinion on this so don’t waste any more time. Hit play at the top of the page!

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MBA411 What To Do After The Sale Oct 15, 2015

After you’ve gained your customer’s trust and earned their business, how do you make sure that they are happy with the experience and that they stay that way? We know that this is not easy and it’s often harder than making a sale but if you adopt this practice, it will definitely reduce your returns and it will improve your bottom line. We can’t wait to teach you this lesson so let’s hit play at the top of the page!

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MBA410 Creating a Sales Page That Converts P2 Oct 14, 2015

If you haven’t listened to part 1 of this two-part lesson, hit pause, go back and listen to part 1. As soon as you’re done, let’s continue with today’s part 2. We are going to talk about your checkout page and your risk reversal. How do you make sure that people actually purchase the product or service you offer? How do you make sure that people can try your product or get a sample of it so they know they’re making the right choice? This is a fully-packed part two so go right ahead! Click play at the top of the page!

Show Links

ssls.com

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MBA409 Creating a Sales Page That Converts P1 Oct 13, 2015

Creating an effective sales page converts people into buyers. It’s essential for a thriving business. In this two-part lesson, we’re going to cover exactly what you need to have on your sales page to make sales. We’re going to get very interactive by walking you through our own sales page and the reasons why it is effective. This is going to get really practical now! Click play at the top of the page!

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MBA408 Must Read: The Six Thinking Hats by Edward De Bono Oct 12, 2015

The Six Thinking Hats by Edward De Bono is an international best seller. It’s one of those classic books that you just need to read. It’s not strictly a business book but it will definitely help you become a better entrepreneur and help you make better decisions as a manager. Let us share with you the techniques that are taught in this book how we also used the techniques in our business. Press play at the top of the page!

Show Links

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MBA407 Q&A Weekends: I’m about to do business in Dubai. You have experience there, how should I prepare? Oct 11, 2015

Omar has stayed, worked and done business in Dubai in the past. Dubai has its own nuances and traditions especially in business. It’s a lot different than doing business in a western country. So we are going to answer this question specifically and we are also going to talk generally about working in a different culture and country. We get into all that in today’s episode so hang-on to your earbuds! Click play at the top of the page!

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MBA406 Q&A Weekends: Affiliate offers- How much is too much for my subscribers? Oct 10, 2015

As a business owner, you have your own brand and you also have a couple of people in the market that you admire and support. Making affiliate offers from other businesses that you support is expected. But how often do you have to send an email to your list with these kind of offers? You don’t want to abuse your audience so we’re going to talk about how much is too much. Press play at the top of the page!

Show Links

webinarninja.co/live

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MBA405 How Important is Being Known in Business? Plus Free Ride Friday! Oct 09, 2015

We know a lot of big brands that have faces behind them and they are successful. So if we want to have success, do we need to be famous too? Do people have to know us in order for our business to grow? Or can we stay behind the scenes and have a thriving business? A lot of people wonder about this and we hope to address this in today’s episode. Click play at the top of the page!

Show Links

Seth Godin’s Twitter

Noah Kagan’s Twitter

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MBA404 What is Bitcoin & Should My Business Accept It? Oct 08, 2015

You may or may not have heard of Bitcoin before but Bitcoin is becoming a mainstream topic. As you might have noticed already, more and more businesses are now accepting it. What is it exactly? Can you buy things with it? Can you convert it to cash? We know you have a lot of questions about it so let’s get started! Click play at the top of the page!

Show Links

The Rise and Rise of Bitcoin

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MBA403 Does Your Online Business Need to Accept PayPal? Oct 07, 2015

PayPal is the oldest and most well-known payment processor out there. However, purchasing these days can be done very easily by using credit or debit cards. Therefore having this option will not require your potential customers to sign in to or create an account with PayPal. So the question is; is PayPal still a must have? What are the advantages and disadvantages? Let us give you our opinion in today’s show. Hit play at the top of the page!

Show Links

PayPal.com

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MBA402 How to Get Out of a Slump in Sales Oct 06, 2015

When things start to slow their pace, we start to doubt ourselves. Maybe we just got lucky when we first started our business and made a lot of sales. But when things start to taper off, how can we jump-start sales in our business again? Let’s find out in today’s episode. Press play at the top of the page!

Show Links

bumpsale.co

webinarninja.co/plan

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MBA401 Guest Teacher: Michael Port- How to Steal the Show in Every Performance in Life Oct 05, 2015

Today is a very special guest teacher episode. This awesome person is both a New York Times bestseller and an Amazon best seller. He wrote some of the most influential books and founded two of the best coaching and speaking programs in the industry. Yes, that’s none other than Michael Port. He is going to teach us how to steal the show in every performance in our lives and bring the best version of ourselves to any situation. We are going to get really deep with this episode so let’s get started! Hit play at the top of the page!

Show Links

@michaelport

stealtheshow.com

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MBA400 Q&A Weekends: What have been your greatest struggles in business this past year? Oct 04, 2015

Having been on this entrepreneurial journey for several years now, we’ve had a lot of ups and downs. Especially challenging was our transition from part-time to full-time to growing our team. A lot of things have happened and we want to share with you our challenges, what we went through and how we overcame those struggles as well. Join us in our 400th episode! Thank you for all your support! Now, let’s hit play at the top of the page!

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MBA399 Q&A Weekends: Is it appropriate to repost interesting blogs to my biz blog making sure to cite & credit? Oct 03, 2015

There are tons of great blog posts and articles out there. Sometimes, you can’t help but feel the need to share one of them again in your own blog. Either because you liked it so much or maybe you just ran out of time to create your own winning piece of content. If you’re not sure if you should do this or how to do this, join us in today’s episode so we can give you some really solid examples. Let the episode begin. Hit play at the top of the page!

Show Links

thirteenthieves.co

Zen Habits

corbettbarr.com

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MBA398 Five Business Secrets I Learned From Steve Jobs Plus Free Ride Friday! Oct 02, 2015

Steve Jobs was not perfect but he is a legacy. There are many things that he has done exceptionally well as a business builder. Today we are going to share with you these 5 things that define the reason why he is successful. They’ve helped me tremendously in my own journey as an entrepreneur. We hope that through this episode, you can somehow implement them on your own entrepreneurship journey as well. Click play at the top of the page!

Show Links

apple.com/stevejobs

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MBA397 Don’t Get Scammed! What to Look Out For When Buying Business Products. Oct 01, 2015

Whether you’re buying a software, a training program or a coaching program, you have to know what to look out for when buying business products. There are a lot of products out there that are just complete scams and not worth a penny. They ruin the internet for us! We have experienced this as customers several times and we want to show you what to look out for so you don’t make the same mistakes. Don’t Get Scammed! Hit play at the top of the page!

Show Links

Paul Jarvis

Noah Kagan

Michael Port

Jason Zook

Justin Jackson

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MBA396 How to Attract The Right Employees Sep 30, 2015

Whether you’re hiring or not, this episode is applicable for you. As your business grows, you will definitely want to hire rock stars. How do you make sure that you attract the people you actually want to hire? It’s very hard to hire and fire people in the same positions all the time. It’s a waste of money but most importantly, a waste of time. We want to share with you a few things that we do in our business to make sure that you can have a team that you can be proud of. Join us today in this episode! Click play at the top of the page!

Show Links

webinarninja.co/careers

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MBA395 What Every Entrepreneur Should Pack When Traveling Sep 29, 2015

We know the pain of forgetting something very essential when you’re traveling for business. We travel a lot and we have definitely experienced forgetting a thing or two in the past. That’s why we made this checklist to fight this problem. Plus we made this list a downloadable PDF so you can save it on your smartphone or print it out. But before that, click the play button at the top of the page and listen to this episode first!

Show Links

The Business Travel Checklist

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MBA394 Guest Teacher: Matthew Kimberley- Two Daily Activities for a Better Business Sep 28, 2015

Matthew Kimberley is the head of the “Book Yourself Solid School of Coach Training” and is the author of a self-help classic “How To Get A Grip”. Matthew is a really great sales person but he didn’t get there overnight. His daily routines and what he did on a daily basis really helped him get to where he is today. Let us learn the two things that he does every single day to make sure that he gets better in his business and more successful at what he does. Get ready to dig in! Press play at the top of the page!

Show Links

@mjkimberley

Book Yourself Solid

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MBA393 Q&A Weekends: My business is not doing well. Should I take out a personal loan? Sep 27, 2015

We all worked so hard for our business and we don’t want to see it fail. If it is under a financial stress, everything else in our life is greatly affected too because our business is so personal. When this happens, some of us often think about taking out a loan. But do we have to? Are there alternative solutions? We need to point out some things when taking out a loan so let’s get into it. Play the episode now!

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MBA392 Q&A Weekends: Why did you decide to start a podcast? Sep 26, 2015

In this episode, we are going to share with you our story, why we’ve gone with the medium of podcasting. I’ll share how it all started, how we evolved and and how we improved. There were a lot of realizations and our road to podcasting wasn’t all rosy at the start. If you wanna hear it, click play at the top of the page!

Show Links

Zenhabits.net

Chris Smoove’s YouTube Channel

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MBA391 Building a Personal Coaching Business 101. Plus Free Ride Friday! Sep 25, 2015

In this lesson, you’ll learn the fundamentals of starting a personal coaching business. We’ll lay down some rules for you so you can understand how to build it right. Whatever kind of coach you are, we aim to help you build a strong personal coaching business in this episode so that you’re not overwhelmed. Hit play at the top of the page!

Show Links

Chris Brogan

The 7 Habits of Highly Effective People

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MBA390 Creating & Selling a Mobile App 101 Sep 24, 2015

If you’re thinking about creating a mobile app to sell, you have to think about and plan for it very carefully. Some people think that mobile apps are just small gigs or sidelines but they have actually become a very popular way to build a business. Remember that millions and millions of people these days have smartphones so selling a mobile app may just be the thing for you. So if you wanna start a mobile app business, you better listen to this. Press play at the top of the page!

Show Links

ManageMyFatigue

MileIQ

Rovio Entertainment

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MBA389 Is Selling Ads on Your Website a Viable Business? Sep 23, 2015

We hear a lot of stories of people making hundreds or thousands of dollars with Google AdSense and different types of ads on their website. Is this real? Is this actually happening? Is this a viable business model? Let’s find out! Hit play at the top of the page!

Show Links

Addicted2success.com

Google AdSense

AdRoll

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MBA388 Why a Little Crazy is Good For Your Business Sep 22, 2015

In today’s lesson we explore how great entrepreneurs are not afraid to take risks and do a few things in their business even when some of their ideas are a little crazy. When does crazy work and when doesn’t it? Let us give you some real examples of crazy business ideas and how you can somehow do the same. Let’s press play at the top of the page!

Show Links

Jason Zook on Twitter

buymyfuture.com/mba

The $100 MBA Free Course

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MBA387 Must Read: The 7 Habits of Highly Effective People by Stephen Covey Sep 21, 2015

We can’t think of a book that’s more well known in the business section. This book has sold over 15 million copies and it’s been translated in over 38 different languages. The audio version alone has sold over 1.5 million copies. So obviously and to be quite honest, it’s one of those books that everybody agrees that you should read. But why I recommend you must read this book is beyond those reasons. You have to listen to this episode to truly know why it’s a must read. Let’s click play at the top of the page!

Show Links

@StephenRCovey

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MBA386 Q&A Weekends: When you go on vacation, do you work? Or do you completely shut off? Sep 20, 2015

This is the dilemma of a lot of entrepreneurs when they go on vacation. It’s even hard for some people to decide whether they should go on vacation for fearing that if they leave their business behind, things could get messed up real quick. But we believe that sometimes, we need to step away from work and just take time off. So the question is do we completely shut off from the world or do we still stay connected? Let us share with you how we do it in this episode. Press play at the top of the page!

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MBA385 Q&A Weekends: Has anyone in your family influenced you as an entrepreneur? How? Sep 19, 2015

As an entrepreneur, there might be someone in the family who has influenced you and put you on the path of entrepreneurship. I’m gonna share with you today who those people are in my own family. They have taught me some insights that I learned by just observing them or they were ideas and wisdoms passed onto me by them. By sharing these hopefully it’ll help you along your entrepreneurial journey as well. Hit play at the top of the page!

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MBA384 Should You Go To Business School? Plus Free Ride Friday! Sep 18, 2015

This is a question that we get asked a lot. You probably heard me in a previous episode talk about how I dropped out of the renowned Wharton business school. There is a reason behind that. Let me share with you some examples and scenarios where going to business school will make sense and where it won’t. Plus, I’ll give you some action plans that you can take away from this lesson. Click play at the top of the page!

Show Links

Seth Godin

Richard Branson

The $100 MBA Free Course & Workbook

The $100 MBA Free Guides

The Big 40: Business Books You Really Should Read Part 1 and Part 2

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MBA383 Three Software Options to Handle Customer Support Emails Sep 17, 2015

Customer Service is a huge part of your business. You need to have a great system in place to manage, to organize and to track your customer service emails. This will make managing customer service a lot easier for you and will allow you to focus on other important things in your business. In this lesson, we will share with you three options when it comes to customer service email software that will do the job and do it well, depending on your budget and needs. Let’s know what they are. Press play at the top of the page!

Show Links

Gmail for Business

Zendesk

UserVoice

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MBA382 Do Squeeze Pages Work? Sep 16, 2015

Squeeze pages (and Splash pages) have become a technique that many entrepreneurs use on their websites. Today, we’re gonna tell you what these types of pages do for your website and we’re gonna tell you what we honestly recommend for you to use. Buckle up and hit play at the top of the page!

Show Links

Welcome Mat by Sumo

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MBA381 How to Deal with Disagreements in Your Business Sep 15, 2015

If you have somebody else helping you out with your business, like a business partner or a teammate, remember that you’re not always going to agree. At some point, disagreements about business decisions and the next steps in your business are going to happen. But this is normal! The important thing is to deal with these disagreements and come to a resolution. We’ll share with you today how we deal with these kind of situations so you can hopefully apply it in your business relationships too. Press play at the top of the page!

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MBA380 Guest Teacher: Lou Mongello- How to Turn a Passion into a Viable Business Sep 14, 2015

We can’t think of anybody more perfect to teach you this incredible lesson. Turning your passion into a viable business, that’s dreamlike. But there’s a real and a perfect example that we can share with you and that’s Lou Mongello. He left his law practice and moved his family to Florida to pursue his dream of sharing his passion for Disney. Let’s hear how he turned his passion into his own viable and successful business. Let’s click play at the top of the page!

Show Links

@loumongello

WDW Radio

loumongello.com

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MBA379 Q&A Weekends: I’m curious why you do a one time fee for your course instead of a monthly or yearly subscription? Sep 13, 2015

A lot of our peers in the business ask us why we only charge a one-time fee of $100 for a lifetime membership to The $100 MBA. Why don’t we make it a monthly fee? Why don’t we make it a yearly fee? How does the profitability vary between the two models? We’ll answer these questions in today’s show so hit play at the top of the page!

Show Links

Treehouse

lynda.com

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MBA378 Q&A Weekends: How do you manage a daily podcast production schedule? Let’s say 10 min episodes. Sep 12, 2015

Producing a daily podcast, in particular a high quality one, is very demanding and very hard to do. What we do with ours, The $100 MBA Show, is that we have a great system in place which makes the show happen, on schedule, every day. Today, we’re gonna be sharing with you our system, what we do to produce this show and we hope you’ll be taking away a lot of helpful tips from this episode. Click play at the top of the page right now!

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MBA377 How to Smash Self-Doubt in The Face Plus Free Ride Friday! Sep 11, 2015

The number one cause of failure for many entrepreneurs is…self-doubt. How much you believe in yourself plays a huge factor on how successful you are as an entrepreneur. Let us give you our proven strategies to help you smash self-doubt head on when you’re faced with it. Let’s get on with it! Press play at the top of the page!

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MBA376 Three Tech Skills I Recommend You Learn Sep 10, 2015

Even if you’re not big on tech, you will be surprised how quickly you can get the hang of these skills. Not only do we recommend that you learn these, but we also guarantee that if you acquire these skills, it will greatly improve your business. These 3 pieces of tech are what we think are the most important skills to learn when it comes to entrepreneurship. Prepare your notes as we dive into this episode now! Press play at the top of the page!

Show Links

MBA322 Q&A Weekends: Do you recommend Leadpages or Optimizepress for website creation?

Squarespace‎

lynda.com

OptimizePress

Google Apps

MBA82 How to Get the Most Out of Conferences

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MBA375 If Everyone Loves You, You’re Doing It Wrong Sep 09, 2015

If part of your wishful thinking is that everyone loves you, your business, your product or service, then think again. In the real world, you will get people that will not like what you offer. When you get people that don’t like what you do or don’t agree with what you do, it’s actually a good thing. In this episode, we’ll explain exactly what we mean. Click play at the top of the page now!

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MBA374 Five Mistakes To Avoid When Selling Physical Goods Sep 08, 2015

These five mistakes are actually common mistakes that entrepreneurs make. You wanna make sure that you avoid these at all costs. But with the strategies that we’re gonna be teaching today, you will be assured that you are doing the things the right way for your business. What are these 5 mistakes? Let’s find out and click play at the top of the page!

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MBA373 Must Read: The Ultimate Sales Machine by Chet Holmes Sep 07, 2015

The only thing about this book I’m not a fan of, is the title: The Ultimate Sales Machine. That’s because this book is not just about making more sales, it covers a lot more than just sales. It is a national best seller and it’s a great all-around business book. This book provides practical and really good examples that can help you improve as an entrepreneur plus exercises on how you can really implement them in your business. If you wanna learn more about this book, hit that play button at the top of the page now!

Show Links

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes

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MBA372 Q&A Weekends: Do you memorize your public speeches or do you use your slides as cues? Sep 06, 2015

I’ve got a very strong opinion when it comes to this question. Public speaking in my opinion is a performance. Therefore, we have to give it our best and make sure that we wow the crowd and make it a memorable experience for the audience. So how do I do it? Let’s find out! Press that play button at the top of the page!

Show Links

Michael Port

Amy Mead

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MBA371 Q&A Weekends: How many conferences a year do you recommend attending? Why? Sep 05, 2015

We all know that building a business, especially if you’re a one-person team, is an extreme hustle. So do you think about attending conferences? Today, we will share with you why you would want to attend conferences and for what reasons. We’ll also give you tips on attending one while getting some work done. Let’s listen to this episode and learn more! Press play at the top of the page!

Show Links

FinCon

WebinarNinja Live

Podcast Cruise

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MBA370 Do Press Releases Work? Plus Free Ride Friday! Sep 04, 2015

A press release let’s the media know you opened up for business, you released a new product or service. It’s a kind of invitation to let the media write about you. But both media and business have changed a lot in the last 10-15 years. So does this still work? Will you get traction? Will it help? That’s today’s topic and we’ll soon find out if this still works in our generation. Click play at the top of the page!

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MBA369 Why Everything is Marketing Sep 03, 2015

Marketing is everything. It should be done 24 hours a day, 365 days a year. It is every department in your business, every employee and everything you are. Every single thing you do reflects the way people perceive you, your business and your brand. We’ll tell you all the reasons why in today’s episode. Click play at the top of the page now!

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MBA368 What Drug Dealers Can Teach You About Business Sep 02, 2015

Before anything else, please keep in mind that drugs are very bad! But sometimes we have to see past the actual product or service someone offers in order to learn some of the very important lessons in business. Walter White (a.k.a. Heisenberg) from the series Breaking Bad, has certain practices that he upholds that have nothing to do with his actual product. These are principles that we can adapt in our own business. Are you ready for this? Press play at the top of the page!

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MBA367 Why Teaching is The New Marketing Sep 01, 2015

If marketing and making sales talk is not your thing, then you’re gonna love this episode. Teaching is the new marketing. Teaching is the number one way to build credibility with your audience and show that your business is worth their dollar. We’re gonna share with you some examples on how you can apply this in your online and even physical business. This class is about to start so press the play button at the top of the page right now!

Show Links

MBA276 Creating an Effective Sales Video PT1

MBA277 Creating an Effective Sales Video PT2

MBA212 Guest Teacher: Chris Lavigne – Shooting Your First Video With Equipment You Already Have

MBA158 How to Shoot a Professional Video for Your Business Part 1

MBA159 How to Shoot a Professional Video for Your Business Part 2

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MBA366 Guest Teacher: Nicole Baldinu- 5 Essentials to Managing a Remote Team Aug 31, 2015

Yes! You have read that right. Our teacher for today’s episode is our very own Nicole Baldinu and you’ll finally hear her voice on the show. Nicole is my better half and as well as my partner in business. She is the producer of this show, the co-founder of The $100 MBA, Webinar Ninja and a rockstar manager for our remote team. She will be teaching us how to effectively manage a team virtually, we’re going to hear some of her strategies and practical examples when it comes to remote team management. So if you have a remote team or you’re growing to have one, then you better listen to this! Hit play at the top of the page!

Show Links

@Nicole_Baldinu

Remote: Office Not Required by Jason Fried & David Heinemeier Hansson

How to Win Friends and Influence People by Dale Carnegie

Brian Chesky of Airbnb

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MBA365 Q&A Weekends: How do I know my side-business is ready to be my full time thing? Aug 30, 2015

We get it. It’s not easy to think about leaving a job or a career that provides for you and your needs and is something that you’ve known all your life. This is a tough question for this weekend but we can share insights from our own personal experience to help you out. Learn when to take the leap in today’s Q&A episode so let’s hit play at the top of the page!

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MBA364 Q&A Weekends: What has your experience been working with your partner in life? Aug 29, 2015

As you all probably know, Nicole is my life partner and also my partner in business. With the kind of relationship we have, both in business and in life, I can say it works and for a few reasons. I’m gonna share with you today what it’s like to be working in your own business with your significant other. Get ready to listen to this! Press play at the top of the page!

Show Links

MBA264 Can You Work with Family?

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MBA363 How to Turn Cold Leads into Raving Fans. Plus Free Ride Friday! Aug 28, 2015

Business relationships are just like any other relationship. You gotta build trust. This is something that we know really well, and we know that if you build a relationship with your audience, they’ll want to gobble up everything you offer. So how do you take somebody who’s just learned about you and your business, to trust you and eventually buy from you? All the answers, right here in this episode! Click play at the top of the page!

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MBA362 Do Free Trials Work? Aug 27, 2015

Many businesses offer a free trial because it’s a great way to get people to try what you offer in your business. It’s simply a great lead-generation strategy. But do these free trials really work? If they don’t, what are the alternatives? Today, let’s take a closer look and find out if free trials really do work for our business. Play that episode now!

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MBA361 3 Analytics You Should Always Care About Aug 26, 2015

If you’re the kind of person who’s so obsessed with stats and metrics, like how many followers you have on Twitter or how many likes you have on Facebook, then you should listen to this lesson today. We’re gonna give you the 3 most important analytics that can make or break your business. Pay attention and tune into this episode right now! Press play at the top of the page!

Show Links

MBA297 Crash Course in Google Analytics PT1

MBA298 Crash Course in Google Analytics PT2

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MBA360 5 Bootstrapping Tools & Tricks To Look Pro for Less Aug 25, 2015

If you’re tight on cash and you’re trying to squeeze every dollar into your business then you’ve got to listen to this episode! We use some of these tools personally, some of them are highly recommended by our friends and colleagues in the business. These tools don’t cost you much or don’t cost you anything at all but they make you look like a pro. So let’s jump right in and play this episode now!

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MBA359 Must Read: Rework by Jason Fried & David Heinemeier Hansson Aug 24, 2015

Rework is a book that has been recommended to us by many entrepreneurs but I’ve just got around to read it for the first time recently. It is definitely a must read because it’s very honest, has no fluff and it makes you rethink the process of your business. We can’t wait to share this with you so let’s get started! Play the episode now!

Show Links

Buy Rework on Amazon

Say Hi to Jason and David on Twitter

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MBA358 Q&A Weekends: Are blogs a necessary requirement to go along with your podcast? Aug 23, 2015

This is a really good question that we’re more than happy to answer in today’s episode. We have noticed that there is some confusion around this area. When you produce a podcast episode, do you create a blog post around it or do you create show notes? Do you need to have them? We’re gonna share with you what we do and how we do it in our very own The $100 MBA Show. Let’s hear it! Click play at the top of the page!

Show Links

100mba.net/show

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MBA357 Q&A Weekends: How do you come up with a Minimal Viable Product when you want your business to be based around information? Aug 22, 2015

Yes, you can definitely come up with a minimal viable product when you have a business with an information-based product. In this lesson that we’re gonna teach you today, we aim to help you come up with your own minimal viable product and share with you some tips and strategies on how to do it. Press play at the top of the page now!

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MBA356 How Big Should Your Team Be? Plus Free Ride Friday! Aug 21, 2015

How many people do you need to have working with you in order to be successful? This is a very important lesson because this is where you make the decisions of growth. We’re gonna take a look at some real world examples and what challenges you face when you grow. If you start growing your team beyond yourself, listen to this episode and find out how big your team should be. Click play at the top of the page!

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MBA355 How Often Should You Have Meetings? Aug 20, 2015

Communication in your business is essential. That’s why meeting with your team is important, too. Even if it’s just you and somebody else in your business, you’re still a team and you need to meet every so often. How often do you have to meet with your team? Let’s all meet in this episode and come up with an action plan. Let’s get down to it! Press play at the top of the page!

Show Links

MBA317 Guest Teacher: Caroline Winegeart- How to Make Serious Revenue with Low-Priced Products

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MBA354 Should You have Comments on Your Blog? Aug 19, 2015

This is a heated debate in the online world. Should you allow comments on your blog posts or should you not have comments at all? What are the advantages and disadvantages of having comments on your blog? We’ll give you our personal opinion on this so if you want to hear it, click play at the top of the page!

Show Links

Disqus

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MBA353 Which Social Media Platforms Should You Be On? Aug 18, 2015

How do you a choose a few social media platforms that will work best for you, your business and your target audience then focus on it? How do you make sure you have a presence and that you’re reaching your target audience? This is sometimes overwhelming so let’s tackle this lesson in today’s episode. Let’s get started, click play at the top of the page!

Show Links

MBA296 Guest Teacher: Scott Stratten- Marketing Ethics

MBA187 Creating The Perfect Business Card

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MBA352 Must Read: Delivering Happiness by Tony Hsieh Aug 17, 2015

There’s a pretty good chance that you’ve heard about Tony Hsieh, the CEO of Zappos, probably the most popular online shoe store on the net. He is also known for the way he runs his business. And in today’s episode, we’re going to share with you why you must read his book, Delivering Happiness, which explains how he created this company culture that aims to improve the lives of its employees. What are you waiting for? Hit the play button at the top of the page!

Show Links

Pick up a copy of Delivering Happiness on Amazon.

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MBA351 Q&A Weekends: Do you recommend I offer more than 2 prices/packages for my online course? Aug 16, 2015

We know a lot of people are worried about having too many choices on their sales page. We try our best not to overwhelm our potential customers. Having 2 options in your sales page, do they work? We’re answering this question in today’s episode. Press play at the top of the page and find out!

Show Links

NathanBarry.com

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MBA350 Q&A Weekends: Does print media still work? Do you recommend it? Aug 15, 2015

Business cards, flyers, postcards, banners…are they still effective for our business? With almost everything done online, does print media still work? We can’t wait to answer this question today on our Q&A Weekends episode so let’s hit play at the top of the page!

Show Links

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MBA349 Does My Business Need a Physical Office? Plus Free Ride Friday! Aug 14, 2015

This is a very popular discussion especially if you’re running an online business. Does your business need a physical space? Or can you run your office completely virtually? What are the advantages and disadvantages? We’ll answer all that and more in today’s episode so let’s get down to business. Click play at the top of the page!

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MBA348 Is Your Business Affecting Your Personal Life? How to Handle It. Aug 13, 2015

Building a business is overwhelming. Unlike traditional jobs where your mind is off of it as soon as you reach home, your business is always on your mind. This can greatly take over every aspect of your life. Learn how to handle this in today’s episode. Press that play button at the top of the page!

Show Links

Google Calendar

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MBA347 Why Would You Host a Live Event? Aug 12, 2015

Live events are a big deal these days and for a good reason. They work. But live events aren’t for everybody. Find out the advantages and disadvantages of hosting a live event and why you would want to do it. Let’s get down to it! Click play at the top of the page!

Show Links

WebinarNinja Live

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MBA346 Is Starting a Podcast a Good Idea For Your Business? Aug 11, 2015

Guys, today is the show’s 1st birthday and without you, our listeners, we wouldn’t be here. As a present for all of you, we’re sharing our personal advice about starting a podcast for your business. Does it help your business? What are the things to look out for? Celebrate with us today on our birthday! Blow out the candle and click play at the top of the page!

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MBA345 Guest Teacher: David Lizerbram- The 3 Legal Must Do’s For Your New Business Aug 10, 2015

This is the episode you’ve been waiting for because today, our guest teacher David Lizerbram- Attorney and business strategist, will teach us the 3 most important things for you to set up and do, to make sure your business is legally sound. We all want protection so to make sure we get that, let’s all listen to today’s episode. Let’s get started!

Show Links

David Lizerbram

Pat Flynn’s Trademark Case Study

Free Copy of Podcast Law Guide

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MBA344 Q&A Weekends: How do you handle non-responses to those you reach out to? Aug 09, 2015

There will be times when you’ll try and reach out to people in your industry to either collaborate, consult with, or even just get to know. There’s the chance that you will not get a response. Why does this happen and how do we handle such a situation? Let’s find out! Hit play at the top of the page!

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MBA343 Q&A Weekends: What challenges do you face practicing what you preach? Aug 08, 2015

This is a tough question for us but let’s face it, this is something that we all face. It’s tough to answer because we speak and teach daily for the show, The $100 MBA, in Webinar Ninja and even outside our business. Hopefully, we’ll shed some light on this topic just for you guys. So let’s get into it! Click play at the top of the page!

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MBA342 The Power of Being Nice Plus Free Ride Friday! Aug 07, 2015

This lesson is especially important if you start seeing success in your business and you are letting it get to your head. Today, we’ll show you how being nice can greatly affect your business in a positive way. Let’s click play at the top of the page now!

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MBA341 Is Showing Off Good Marketing? Aug 06, 2015

Does showing off how much money you’re making work to help your business? Is it a good strategy? Why do you think other people do this? We’ll answer all that and more in today’s episode so let’s hit play at the top of the page!

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MBA340 How Important Are Financial Goals? Aug 05, 2015

How important is it to sit down and decide how much money you wanna make for your business in a week, a month or a year? Is this necessary to do? Let’s listen to this episode and find out. Press play at the top of the page!

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MBA339 Are Lifestyle Businesses Real? Aug 04, 2015

In this episode, we’ll get real and talk about something that’s been growing in the entrepreneurial space. This concept of a lifestyle business, what is it and is it really possible to be working a couple of hours a day by the pool or beach, travelling the world while still growing a thriving business? Let’s find out. Hit play at the top of the page!

Show Links

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)

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MBA338 Must Read: The 22 Immutable Laws of Marketing by Al Ries & Jack Trout Aug 03, 2015

We’re sharing with you why you must read this book in this episode. Learn how marketing is just as important as is building your business. There are timeless insights, principles and takeaways that we have taken out of this book and applied straight to our business. Let’s get into it!

Show Links

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! By Al Ries and Jack Trout

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MBA337 Q&A Weekends: How do you come up with new content daily for your podcast? What strategies do you use to generate new ideas? Aug 02, 2015

We know you’re wanting to ask us this question and today we’re sharing with you how we come up with new content for our daily podcast. And not just our podcast for The $100 MBA Show, we also have to generate new ideas for our business training and community at The $100 MBA, our weekly blog and not to mention Webinar Ninja. We’ll show you how we do it in today’s episode so check this out! Click play at the top of the page!

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MBA336 Q&A Weekends: I’m having trouble with a client not paying me. How do I get paid without ending our business relationship? Aug 01, 2015

If you are working with a client who’s not paying you for your products or services, you are in a difficult situation. This could happen in any kind of business and many of us have been there! However, this can be solved. Find out how you can resolve this by clicking play now at the top of the page!

Show Links

Book Yourself Solid by Michael Port

The post MBA336 Q&A Weekends: I’m having trouble with a client not paying me. How do I get paid without ending our business relationship? appeared first on The $100 MBA.

MBA335 How to Create a Killer Slide Presentation Plus Free Ride Friday! Jul 31, 2015

A great keynote or powerpoint presentation can really add a lot of value to your performance. And today, we’re going to help you create a killer slide presentation with great strategies and tips so listen up to this episode!

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MBA334 4 Must Do Strategies When Defining Your Audience Jul 30, 2015

If you know who you are serving in your business, it’s easier to sell what you are selling. If you’re not familiar with the people that you serve, you’re gonna have a hard time growing your business. We’re teaching you this lesson today so you can exercise the 4 must do strategies that we recommend when defining your audience so you’ll know how to serve them. Press play at the top of the page!

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MBA333 Should You Own a Franchise? Jul 29, 2015

Let’s talk about the advantages and disadvantages of owning a franchise so we can help you decide if you should own one. You’ll hear our personal opinion when it comes to franchise businesses. So if you’re thinking to own one, you should listen to this episode now!

Show Links

America’s Best And Worst Franchises To Buy

Complete List: The Best And Worst Franchises To Buy, 2015

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MBA332 How to Reprimand an Employee Jul 28, 2015

Our employees are important. We truly value them. Sometimes however, an employee will do something that’s not according to our culture or rules. As owners or managers of our business, we have to have people skills so we can handle situations like this. How do we do that? Let’s listen and find out!

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MBA331 Guest Teacher: Erik Kerr- How to Ensure Your Value is Communicated Properly To Your Audience Jul 27, 2015

Erik Kerr, Co-Founder of The Draw Shop, is on our show today to teach us in six steps how we can ensure that our value is communicated properly to our audience. Communication is the mother of all skills! If we don’t communicate properly, we will be misunderstood, our message will be misunderstood and our audience will look elsewhere – to the competition. We can’t wait to share this guest teacher episode with you guys so let’s get started!

Show Links

Downloadable Guide: Becoming Impossible to Misunderstand in 21 Easy Steps
TheDrawShop Twitter

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MBA330 Q&A Weekends: Would you recommend using a forum or a Facebook private group for my community? Jul 26, 2015

A great way to cultivate a community for your business is to have a forum or a Facebook private group. Regardless of what your business is about, having this is important. Let’s talk about the advantages and disadvantages of a forum and a Facebook private group so you can decide what’s best for your audience. Click play at the top of the page!

Show Links

How to Create an Online Course Part 1

How to Create an Online Course Part 2

How to Create an Online Course Part 3

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MBA329 Q&A Weekends: What is the minimum amount of money that I need to start an online business? Jul 25, 2015

Like offline businesses, you will also need money to start a business online. There are a few factors that are going to dictate how much money you will need to start an online business and we’re gonna share them with you in today’s episode. Press play at the top of the page!

Show Links

Hostgator

How to Set Your Prices

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MBA328 Do Coupon Codes Work? Plus Free Ride Friday! Jul 24, 2015

We all know that coupon codes give our customers a reason to buy our products or services right now or for a limited time. Some businesses do it regularly, some do it very rarely and some don’t do it at all. Now today’s question is, do they work? How do we implement giving out coupon codes and when do we do it? We’ll answer that in today’s episode so let’s get started!

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MBA327 How to Create an Online Course P3 Jul 23, 2015

Today is the last part of our three-part lesson about how to create an online course and this episode is about marketing and selling your course. You are done with it so it’s time to market and sell this thing! Let’s finish this!

Show Links

How to Create an Online Course P1

How to Create an Online Course P2

How to Price a New Product

Creating an Effective Sales Video PT1

Creating an Effective Sales Video PT2

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MBA326 How to Create an Online Course P2 Jul 22, 2015

We’re continuing our three-part lesson and it’s all about delivering your course and what platforms to use with your online course. Turn to the next page as you jot down notes from today’s lesson and let’s get down to it!

Show Links

YouTube/ Vimeo/ Wistia- How to Choose Your Video Host?

How to Choose the Right Payment Processor for Your Website

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MBA325 How to Create an Online Course P1 Jul 21, 2015

We at The $100 MBA know a thing or two when it comes to making online courses. Not only here but we have also created a couple of online courses outside The $100 MBA. Today, we’re gonna share with you how to create one in this three-part lesson so ready your notes and listen to this!

Show Links

Plan & Launch Your First Webinar

How to Shoot a Professional Video for Your Business Part 1

How to Shoot a Professional Video for Your Business Part 2

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MBA324 Must Read: The Sales Acceleration Formula by Mark Roberge Jul 20, 2015

We highly recommend you to read this book because it has affected our business in a positive way. The author, founder of HubSpot, shared how they got started and how they were able to grow from a small team of 3 through his Sales Acceleration Formula. Listen to this episode to learn more!

Show Links

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million by Mark Roberge

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MBA323 Q&A Weekends: I have a million ideas. How do I choose just one to implement? Jul 19, 2015

We know. It’s overwhelming, confusing, and you just can’t decide which one to work on because you think that each one of your ideas is great. Let us help you choose that one business idea that’s gonna work. Press play at the top of the page!

Show Links

The $100 MBA Free Course: 5 Steps to Idea Validation in the Real World

The post MBA323 Q&A Weekends: I have a million ideas. How do I choose just one to implement? appeared first on The $100 MBA.

MBA322 Q&A Weekends: Do you recommend Leadpages or Optimizepress for website creation? Jul 18, 2015

In this episode, we are making a comparison between two great tools that can be used to create our webpages and landing pages. We are also going to share with you other creation tools that we recommend. Click play at the top of the page to listen!

Show Links

Unbounce

Leadpages

Optimizepress

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MBA321 Five Lessons Learned Starting a SaaS Business Plus Free Ride Friday! Jul 17, 2015

If you’re thinking about starting a SaaS business, then this episode might be of great use. As you know, we recently started a SaaS business ourselves, Webinar Ninja, and we’re sharing with you the 5 most important lessons we’ve learned from it. Let’s hear it!

The post MBA321 Five Lessons Learned Starting a SaaS Business Plus Free Ride Friday! appeared first on The $100 MBA.

MBA320 Why You Should Spoil Your Subscribers Jul 16, 2015

Do you wonder why your conversions or sales are low? Even though you consistently remind your email subscribers to purchase your product or service? Maybe one of the reasons why is because you’re not spoiling them. Learn why you should spoil your subscribers and how to do it in this episode! Listen up!

Show Links

MBA15 How to Build Relationships with Your Email Auto-responder

MBA05 Words and Your Website

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MBA319 How to Set Your Refund Policy Jul 15, 2015

Whether your business is a product or service, you have to have a refund policy. Having one shows that you are confident with what you offer and that you’re willing to put your money where your mouth is. Let’s learn how to set a refund policy for your business today. Click the play button at the top of the page.

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MBA318 How to Be First in Your Market Jul 14, 2015

Being the first in your market often means that you are the leader in your market thus giving you a great edge in the business world. But does this mean that you have to have a completely different product or service in order to be first? Let’s talk about what it means to be the first in your market and how you can do it. Tune in!

Show Links

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! By Al Ries

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MBA317 Guest Teacher: Caroline Winegeart- How to Make Serious Revenue with Low-Priced Products Jul 13, 2015

It’s a little hard to imagine making serious revenue when you sell lower-priced products in your business. It is possible but it’s not magic. Let’s listen to our guest teacher for today’s episode, Caroline Winegeart, on how she managed to successfully make substantial revenue out of a very low-priced product. It’s possible when you know how so click play at the top of the page!

Show Links

Check out Caroline’s lettering course at madevibrant.com/lettering

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MBA316 Q&A Weekends: Should I start my business around a passion or a skill? Jul 12, 2015

It’s nice to think you can successfully start and run your own business from something that you enjoy, you love or you’re good at. But we’re pretty sure, just as every entrepreneur who is already running a business would say, this idea isn’t a walk in the park and should be validated thoroughly first. Let’s learn how to go about this question in today’s episode.

Show Links

The $100 MBA Free Course: 5 Steps to Idea Validation in the Real World

The post MBA316 Q&A Weekends: Should I start my business around a passion or a skill? appeared first on The $100 MBA.

MBA315 Q&A Weekends: Can I make enough money online to replace my current income? Jul 11, 2015

If you’re currently hustling on the side and feel that you want to move forward, leave your job and go full time with the business, you may want to listen to this first. This episode will help you make your transition to full time entrepreneur smoother. Listen up!

Show Links

MBA108 How to Find the Right Business Partner

“How To Find The Right Business Partner”

The post MBA315 Q&A Weekends: Can I make enough money online to replace my current income? appeared first on The $100 MBA.

MBA314 How to Budget for Your Business Plus Free Ride Friday! Jul 10, 2015

Have you heard of “Zero-sum budgeting”? It’s a very effective method of budgeting for your business and it has helped us budget for ours, too. Especially if you’re bootstrapping your business, this can help you stay on top of your finances. Let’s learn what it is all about today in this episode!

Show Links

Dave Ramsey’s blog

Dave Ramsey’s book “The Total Money Makeover”.

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MBA313 How to Identify Your Strengths and Use Them Jul 09, 2015

So many people start a business around things that are just not their strengths. This can hurt your business or your life as you do things in your business that you’re just not good at. Today, let’s talk about how we can identify our own strengths and use them so it can improve us and our business. Click play at the top of the page!

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MBA312 How to Manage Frustration in Your Business Jul 08, 2015

Things will get frustrating at times. Knowing how to handle this properly will really make a big difference in the success of your business. In today’s episode, we are dedicating some surefire ways to manage your frustrations and challenges in your business. Press the play button at the top of the page and listen now!

Show Links

Appsumo

Teachery

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MBA311 What We’ve Learned Doing Over 300 Episodes Jul 07, 2015

This is a very special episode because we’re gathering some of the things that we’ve learned creating more than 300 episodes for The $100 MBA Show. We also want to share with you our takeaways so you can benefit from our experience! Listen up!

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MBA310 Must Read: Essentialism by Greg McKeown Jul 06, 2015

Are you the kind of person who thinks you can do it all but you find that you are stretched too thin and you’re way too stressed out? Are you “majoring in minor activities”? Enter the way of the Essentialist. Essentialism by Greg McKeown is high on our MUST read list. This book gave us one of the most powerful mindset shifts that immediately impacted our life and business. Let’s get into it!

Show Links

Buy the book Essentialism: The Disciplined Pursuit of Less by Greg McKeown

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MBA309 Q&A Weekends: How can I learn how to get started with Facebook Ads? Jul 05, 2015

Facebook ads have become very popular recently. If done right, they are very effective in driving traffic or sales to your business. If you have just got started, today is your lucky day because we’re giving you valuable resources today about where you can learn how to use Facebook Ads. Press play at the top of the page!

Show Links

A Comprehensive Guide to Facebook Ads by Pancham Prashar

Lynda.com

Learn Facebook Advertising

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MBA308 Q&A Weekends: What’s a good email hosting service other than Gmail? Jul 04, 2015

If you’re a business owner, you always want your email to look pro. Your business email has to have your domain name on it or else it won’t look professional. So, other than Gmail, are there any other email hosting services that does this for your business? What are your options? Find out today in this episode of The $100 MBA Show!

The post MBA308 Q&A Weekends: What’s a good email hosting service other than Gmail? appeared first on The $100 MBA.

MBA307 How To Handle Customer Demands Plus Free Ride Friday! Jul 03, 2015

You will always get feedback or demands from customers if you sell products or services. This is unavoidable. But what’s important is that you can handle and reply to your customers’ demands the right way. Listen to our episode today and learn to take these demands and handle them with grace. Press play at the top of the page!

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MBA306 Is Upselling Scammy? Jul 02, 2015

Often, upselling is perceived as scammy especially in online businesses. So you better be careful on how you do it because there is a right way of doing it. We’ll share with you our personal thoughts on this topic and some important points on how to upsell the right way. Click play at the top of the page!

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MBA305 The 5 Mistakes to Avoid with Affiliate Marketing Jul 01, 2015

If Affiliate Marketing is a big part of your business, check this out and see if you’re making some of the mistakes mentioned in the episode. These mistakes are common but can be avoided if you know what they are! Listen to the episode and learn more!

Show Links

MBA296 Guest Teacher: Scott Stratten- Marketing Ethics

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MBA304 How to Plan and Execute a Joint Venture Jun 30, 2015

What is a Joint Venture? How does it help your business? How do you do it right? We’re answering all these questions and more in today’s episode so listen and learn!

Show Links

MBA267 Q&A Weekends: Do you recommend selling on stage at an event? Is it effective?

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MBA303 Must Read: Entreleadership by Dave Ramsey Jun 29, 2015

Here on The $100 MBA Show, we showcase a book that we feel you MUST read especially if you are an entrepreneur. Today, we’re featuring Entreleadership by Dave Ramsey and you’re right! The book title is a combination of the words entrepreneur and leadership because being a leader in the business world is a completely different journey. So let’s find out how we can be a great leader as an entrepreneur, click play at the top of the page!

Show Links

EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches by Dave Ramsey

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MBA302 Q&A Weekends: I’m opening up an old school video arcade. Should I buy the property or rent? Jun 28, 2015

When it comes to making a decision between buying or renting out a property for your business, it needs to be dealt with seriously. With buying or renting out, which one can help your business significantly? Let’s answer today’s Q&A so click the play button at the top of the page now!

The post MBA302 Q&A Weekends: I’m opening up an old school video arcade. Should I buy the property or rent? appeared first on The $100 MBA.

MBA301 Q&A Weekends: I got a couple of comments that were horribly rude on my blog. Should I take these nasty comments with validity? Jun 27, 2015

If you’re out there online, in the public space, you will get people who are just gonna hate. They will disagree with you and say bad things about you or your business. Should you take them seriously? Hear it in today’s episode!

The post MBA301 Q&A Weekends: I got a couple of comments that were horribly rude on my blog. Should I take these nasty comments with validity? appeared first on The $100 MBA.

MBA300 Five Reasons Why You Should Build a Business Today Plus Free Ride Friday! Jun 26, 2015

Today’s the day and we’re on our episode 300! Thank you to everyone for supporting us and our show! Looking forward to more episodes, fun and inspiration when it comes to building your business! Speaking of building a business, which is what our show is all about, we’re going to tell you why you should build your business today. Why shouldn’t you waste any more time? Find out now!

Show Links

Treehouse

Gumroad

Roasty Coffee

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MBA299 How To Know If Your Business is Not Right For You Jun 25, 2015

One more episode tomorrow and we’re finally on our episode 300! Super excited! And you shouldn’t miss our 299th episode today! Find out now if you’re working on a business that’s right for you! Because In the long run, it’s not just about the money. You need to know now if the business you have is something that you would enjoy. So let’s hear it, click the play button at the top of the page now!

The post MBA299 How To Know If Your Business is Not Right For You appeared first on The $100 MBA.

MBA298 Crash Course in Google Analytics PT2 Jun 24, 2015

Let’s jump into part 2 today in this Crash Course in Google Analytics! Yesterday we talked about traffic sources a little bit. Today we’re going to share with you why it’s important to know where your traffic is coming from so you can make smart decisions and changes to your business website. Click to play at the top of the page now!

Show Links

MBA297 Crash Course in Google Analytics Part 1

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MBA297 Crash Course in Google Analytics PT1 Jun 23, 2015

If you are an entrepreneur who has a business website but don’t know what is or how to use Google Analytics, then we have a problem. But not to worry because in today’s episode, we’re going to be giving you a crash course about Google Analytics and some helpful resources if you want to dive deeper with it. Press the play button at the top of the page now!

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MBA296 Guest Teacher: Scott Stratten- Marketing Ethics Jun 22, 2015

We’re giving you a kick-butt show in today’s episode with our Guest Teacher Scott Stratten, a renowned public speaker, best selling author, and the co-host of the hit podcast, The UnPodcast. He’s going to teach you about the ethics of marketing and why you should look closely and carefully at what you put out there in the world- especially online. We can’t wait for you to listen up so let’s get started!

Show Links

Unpodcast

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MBA295 Q&A Weekends: How do I choose my colors for my brand? Jun 21, 2015

Before you jump right into choosing the colors for your brand by yourself, listen to this episode first and hear some of our recommendations and great resources. So you can choose the colors for your brand and business the right way! Click play at the top of the page now!

Show Links

COLOURlovers

Adobe Kuler

The post MBA295 Q&A Weekends: How do I choose my colors for my brand? appeared first on The $100 MBA.

MBA294 Q&A Weekends: What is an SSL certificate and why do I need it for my website? Jun 20, 2015

Many of us are familiar with this: SSL Certificate. But do we really know what it means? How important it is and how we can use it for our business? We’ll learn exactly what it is in today’s episode of The $100 MBA Show! Click play at the top of the page!

Show Links

GumRoad

The post MBA294 Q&A Weekends: What is an SSL certificate and why do I need it for my website? appeared first on The $100 MBA.

MBA293 When to Stop Bootstrapping Your Business Plus Free Ride Friday! Jun 19, 2015

For new entrepreneurs, we always recommend bootstrapping your business first. But overtime as your business grows, you will need to stop bootstrapping so you can grow out of that stage and start focusing on growing even more and building your team. Find out when to stop by pressing play at the top of the page!

Show Links

MBA101 How to Hire a Virtual Assistant Part 1

MBA102 How to Hire a Virtual Assistant Part 2

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MBA292 Overwhelmed? Where and How to Start Your New Business PT3 Jun 18, 2015

You already heard the first 6 steps on what to do when you want to get over with your overwhelm and just start your new business. In part 3, we’re going to share with you the last 3 steps you need to make your business happen. Press play at the top of the page!

Show Links

First 2 lessons:

MBA290 Overwhelmed? Where and How to Start Your New Business Part 1

MBA291 Overwhelmed? Where and How to Start Your New Business Part 2

MBA175 Q&A Weekends: When is The Best Time to Launch a Product?

The post MBA292 Overwhelmed? Where and How to Start Your New Business PT3 appeared first on The $100 MBA.

MBA291 Overwhelmed? Where and How to Start Your New Business PT2 Jun 17, 2015

Yesterday, you heard the first 3 steps on what to do when you’re overwhelmed and you don’t know where and how to start your new business. Listen to this 2nd part of the 3-part lesson to learn the next steps to make your business happen. Press the play button at the top of the page now!

The post MBA291 Overwhelmed? Where and How to Start Your New Business PT2 appeared first on The $100 MBA.

MBA290 Overwhelmed? Where and How to Start Your New Business PT1 Jun 16, 2015

This is the first part of our three-part lesson about getting started with your business and just making it happen. Sometimes, we get overwhelmed with all our ideas running through our head and we don’t know just where and how to start our new business. So to help you get started, hit the play button at the top of the page and let’s jump into part 1 now!

The post MBA290 Overwhelmed? Where and How to Start Your New Business PT1 appeared first on The $100 MBA.

MBA289 Must Read: The 5 Levels of Leadership By John C. Maxwell Jun 15, 2015

In this Must Read Episode, we’ll be talking about a book written by a powerful public speaker, John C. Maxwell – The 5 Levels of Leadership. John C. Maxwell is the authority when it comes to leadership. We’ll talk about the different levels of leadership, how you can move up in the ranks and how to transition from one level to another. Let’s get started!

Show Links

The 5 Levels of Leadership: Proven Steps to Maximize Your Potential

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MBA288 Q&A Weekends: I want to quit my job but I still do not have a business idea? Should I quit? Jun 14, 2015

Quitting your job is not an easy thing to do. But if you want to become an entrepreneur, you will have to quit, one way or another, eventually. So, is it okay to quit your job whilst not having a business idea yet? We’re answering that in today’s episode! Press the play button at the top of the page!

Show Links

MBA240 Must Read: The 4-Hour Work Week by Tim Ferriss

The post MBA288 Q&A Weekends: I want to quit my job but I still do not have a business idea? Should I quit? appeared first on The $100 MBA.

MBA287 Q&A Weekends: How do I choose my domain name? Does it have to be a dot com? Jun 13, 2015

When picking a domain name for your business, is it a huge factor to choose a dot com extension? Learn what’s important when choosing a domain name nowadays, what to consider, what to avoid and how to come up with a great domain name for your business. Click play at the top of the page and listen to the episode now!

The post MBA287 Q&A Weekends: How do I choose my domain name? Does it have to be a dot com? appeared first on The $100 MBA.

MBA286 How to Market on Autopilot Plus Free Ride Friday! Jun 12, 2015

We’re all busy with our lives and we have tons of things to focus on. Wouldn’t it be cool to just automate some of the different aspects in our business so we can do other important things? How do we do that? Today, we’re gonna cover some great ideas and principles on how to market your business on autopilot. Click the play button at the top of the page!

Show Links

Buffer

AppSumo

The post MBA286 How to Market on Autopilot Plus Free Ride Friday! appeared first on The $100 MBA.

MBA285 How to Reach New Customers Jun 11, 2015

As a business person, you always want to find and build relationships with new people. In today’s episode, we’re going to share with you some strategies on how to find and reach new customers so you can build your business on an on-going basis. Press play at the top of the page now!

Show Links

The $100 MBA Show Bonus Episode: Q&A Weekends – Where do I start with guest posting and deal with my self-doubt?

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MBA284 3 Must Know Marketing Principles Jun 10, 2015

What does marketing really mean? Is it advertising your business? Is it trying to get people to come to your website? Is it convincing people for sales? In today’s lesson, we’re gonna clear up what marketing really is and how to do it effectively. Press play at the top of the page!

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MBA283 4 Steps to Becoming a Well Read Entrepreneur Jun 09, 2015

Most great entrepreneurs are well read. Reading is a habit that successful people have so if you want to be successful, reading needs to become one of your habits. Learn the 4 steps to becoming a well read entrepreneur. Click play at the top of the page!

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MBA282 Must Read: The Power of Habit by Charles Duhigg Jun 08, 2015

As an entrepreneur, you’re going to have to manage yourself, your time, and your habits. The better your habits are on a daily basis, the more you will see better results not just in your business, but in your life, too. That’s why we highly recommend you read The Power of Habit by Charles Duhigg. Know what you can expect from reading this must read book today! Let’s get it started!

Show Links

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

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MBA281 Q&A Weekends: Is starting a business around faith or spirituality a bad idea? Jun 07, 2015

Is making money from a business based on spirituality or faith, right? Many people see faith and spirituality as a selfless idea, so mixing it with business or money kinda feels contradictory… Well, let’s talk about it. Today, you’re going to hear our opinion on this question so let’s get it started! Click play at the top of the page!

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MBA280 Q&A Weekends: I’d like to start a small coffee shop. What are my first steps? Jun 06, 2015

Today we answer a question from one of our listeners. She wants to know how to start a small coffee shop business. Listen to the episode and learn strategies on how to wisely take your first step! Click play at the top of the page!

Show Links

Anyone Can Do It: Building Coffee Republic from Our Kitchen Table by Sahar Hashemi & Bobby Hashemi

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MBA279 How to Find Great Teachers Plus Free-Ride Friday! Jun 05, 2015

If you need to learn something specific, like a new skill, you’ll need to find a teacher that’ll be available to help you. In this episode, we’ll be talking about how to find teachers that can teach you skills that you are looking for. Press play at the top of the page and learn how!

Show Links

MBA257 Should You Have a Mentor?

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MBA278 Should You Sell on Ebay or Amazon? Jun 04, 2015

Ebay and Amazon are great platforms particularly if you sell physical products. But is selling on Ebay and Amazon a good idea? Is there any good business with it? Tune into today’s episode and find out!

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MBA277 Creating an Effective Sales Video PT2 Jun 03, 2015

Today’s lesson is the Part 2 of the two-part lesson of creating an effective sales video. In this episode, we’re going to get a recap of the steps from yesterday’s episode and cover the remaining steps so we can learn to sell what we’re selling in a short amount of time. This is very important because people’s attention spans are getting less and less nowadays. So let’s get it started! Press play at the top of the page!

Show Links

MBA276: Creating an Effective Sales Video PT1

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MBA276 Creating an Effective Sales Video PT1 Jun 02, 2015

We all know the power of a video, it conveys a powerful message in a short amount of time. That explains how powerful a video is when you put it on a sales page. So, how do you put one together to create a compelling sales video so you can drive success to your business? Press play at the top of the page to find out!

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MBA275 Guest Teacher: Adam Urbanski- How to Turn Your Know-How into a Cash-Cow Jun 01, 2015

Do you notice that people often turn to you for a solution to their problem because they think you can resolve it for them? Do they ask advice from you because they see you as someone who knows how to do that particular thing? Then you should consider getting paid for it. Today’s episode is special because you’re going to hear from a Millionaire Marketing Mentor – Adam Urbanski and he is going to exactly talk about how to turn your knowledge into profit! There’s a lot to talk about so click the play button at the top of the page now!

Show Links

Follow Adam on Twitter

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MBA274 Q&A Weekends: What are the benefits and drawbacks of selling software? May 31, 2015

You may be one of today’s entrepreneurs who’s very interested in software business. Listen to this episode and learn the benefits and drawbacks of selling software so you can get ready and take care of your software business successfully. Press the play button at the top of the page now!

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MBA273 Q&A Weekends: I can’t get anyone to believe in me or my business? How do I break through? May 30, 2015

If you’ve just started your business, then you know how it feels like when it seems that you’re working very hard but can’t seem to get people to believe in your business and your ideas. In today’s episode, we’re going to answer a common question about how to break through in your business. Press Play at the top of the page!

Show Links

What is a Business Anyway?

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MBA272 How to Use Infographics in Your Business Plus Free Ride Friday! May 29, 2015

Infographics are awesome! They look very cool, they’re easy to consume, a great way to convey valuable information to your audience and best of all, it’s also a great way to build your email list! In today’s episode, let’s learn how to utilize Infographics to add value to your website, brand and your business! Press play at the top of the page!

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MBA271 6 Movies Every Entrepreneur Should See & Why May 28, 2015

In today’s episode, Omar compiled his personal top 6 films that he would encourage any aspiring entrepreneurs to watch. You’ll find the list of movies both entertaining and as well as useful when it comes to entrepreneurship. Put one or all of them in your playlist this weekend so get ready and press play at the top of the page!

Show Links

6 Movies Every Entrepreneur Should See…and Why.

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MBA270 How to Pre-sell Your Product PT 2 May 27, 2015

In today’s Part 2 of the two-part lesson: How to Pre-sell Your Product, we’re going to dive deep into marketing your pre-sell products, how to drive traffic to your actual sales page, make sure your sales page is ready for your customers to buy, the tools you can use to actually charge your customers and what to do in the meantime before you release your product. All that in this jam-packed episode so let’s hear it!

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MBA269 How to Pre-sell Your Product PT 1 May 26, 2015

Ever wondered how to pre-sell a product? This is part one of a two-part lesson about why you would want to pre-sell a product and how to do it. We’re going to go through how to price it, how to sell it and how to deliver your products to your early adopters who bought in the pre-sell period. So let’s get started with part 1!

Show Links

Gumroad

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MBA268 Guest Teacher: Michael Miller- How to Get More Support Than You Need For Life & Business May 25, 2015

We simply can’t create anything of significance alone. To create the lives that we dream about, we have to do it with the support of others. That’s what Michael Miller is going to share with us today. Getting more support for us in life and in business. Michael is an author, professional life coach, entrepreneur, teacher, and founder of the company, The Vacation Never Ends. Let’s get into this lesson now so press play at the top of the page!

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MBA267 Q&A Weekends: Do you recommend selling on stage at an event? Is it effective? May 24, 2015

Is selling on stage at an event a good move? Let’s learn how to do it if you choose to do it and we’ll share some of the things to look out for so it doesn’t backfire on you in today’s Q&A Weekends episode! Press play at the top of the page!

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MBA266 Q&A Weekends: How important is an email list? Can I just build an audience with a podcast or YouTube channel? May 23, 2015

Some of us might think that just because we have a lot of subscribers on our YouTube channel or to our podcast, we wouldn’t need to build an email list anymore. Find out in today’s episode about how important building your own email list is for your business. Click play at the top of the page!

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MBA265 How to Motivate Your Team Beyond Money Plus Free-Ride Friday! May 22, 2015

Most of us think that money is the key motivator but the fact is that it is not. There are of course other things beyond money that can motivate your employees to not leave you and find other jobs. We’ll find out in today’s episode about how to motivate your team other than with money so let’s get into all the details, go and click play at the top of the page!

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MBA264 Can You Work with Family? May 21, 2015

Many people have family members working with them in their business or they’re in a family business. And when you work with family, it involves a lot of emotions, personal connections, thoughts, and sensitivity. In today’s episode, we’ll learn how to deal and work with family the right way. Press play at the top of the page!

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MBA263 Know What To Spend Time On May 20, 2015

We may have different skills, different talents, different resources but we all have the same amount of time. Do you spend your time wisely? How we spend our time is really the only factor that can change results in our life and in our business. We’ll get into details in this episode of the $100 MBA Show now! Go ahead and press play at the top of the page!

Show Links

MBA262 No Is a Complete Sentence

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MBA262 No Is a Complete Sentence May 19, 2015

Why is it that some of us find it very hard to say no? We keep on saying yes to everything like we’re able to do everything that we end up making a huge mistake. Today, let’s find out the reasons why it’s hard to say no and learn 7 ways on how to simply say no. Let’s do this! Press play at the top of the page!

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MBA261 Guest Teacher: Ian Altman- How to Get Your Clients to Find You May 18, 2015

How can we make it easy for clients to approach us in our business? What do we have to do so we’re not chasing down clients and instead, they come to us? Ian Altman, CEO for Grow My Revenue, a Forbes contributor and a Bestselling Author is going to teach us this amazing lesson for today’s episode so let’s get into it!

Show Links

Follow Ian Altman on Twitter

Same Side Selling – A Radical Approach to Break Through Sales Barriers

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MBA260 Q&A Weekends: Is it really possible to build and run a business while traveling long term? May 17, 2015

A lot of people like to start online businesses so they can travel the world or so they can be location independent. But is that really possible? Building and running a business while traveling long term? Hear my personal opinion in this episode of the $100 MBA Show! Press Play at the top of the page!

Show Links

MBA240 Must Read: The 4-Hour Work Week by Tim Ferriss

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MBA259 Q&A Weekends: I need to buy a new computer for under $1500 for my business. What do you suggest? May 16, 2015

A computer is an entrepreneur’s necessity. Today’s question is about what option is best with a budget of under $1500. What’s my recommendation? Click play at the top of the page and find out!

Show Links

Apple MacBook and iMac

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MBA258 Four Things to Avoid When Dealing with Customers Plus Free Ride Friday! May 15, 2015

Without your customers, you have no business. So you have to make sure that you treat them right. But sometimes, you’ll have to face difficult customers. In today’s episode of The $100 MBA Show, we’re going to go through 4 things to avoid when dealing with customers in detail and how they apply to your business. Press play at the top of the page!

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MBA257 Should You Have a Mentor? May 14, 2015

In business and in life, it’s often talked about that one should have a mentor. But I actually don’t think you should have a mentor. Want to know why? Tune in today on The $100 MBA Show to find out my take on this topic.

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MBA256 Can You Grow Too Fast? May 13, 2015

Growing a business too fast might seem very appealing. It also happens more often than you might think. But in this episode, we will tell you why growing too quickly can have some serious drawbacks. Get ready to learn today on The $100 MBA Show!

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MBA255 Watch Your Back! You Can’t Trust These People. May 12, 2015

It’s just a fact of life that you can’t trust everyone. There are some people that won’t always have your best interest in mind. You need to know how to identify these people and how to stay away from them. Click play at the top of the page to find out how.

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MBA254 Must Read: First, Break All the Rules by Marcus Buckingham May 11, 2015

How do the world’s greatest managers nail it at being incredible at what they do? Do you wonder why their employees seem happy and satisfied working for them? How can you achieve this? This must read episode can help you answer these questions intensively. Learn why you must read this book here on The $100 MBA Show!

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MBA253 Q&A Weekends: You’ve had physical and online businesses. Which one do you prefer and why? May 10, 2015

If you’re an aspiring entrepreneur and haven’t actually started your own business yet, deciding whether to put up a physical or online business is what may have been holding you back. Well today on The $100 MBA Show, you’re going to hear something that’s based on experience to answer which kind of business we prefer. So go ahead and click play at the top of the page!

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MBA252 Q&A Weekends: How has your rise impacted your older friendships/relationships? May 09, 2015

Sometimes, growth and success can result in you losing touch with old friends/relationships. You may even get people feeling resentment or jealousy if you’re successful at what you do. This is often out of your control. Today, Omar will be sharing some of the things he learned, a personal story about this and how you can handle this yourself. Tune in to The $100 MBA Show, click play at the top of the page!

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MBA251 How to Not Become Something You’re Not Plus Free Ride Friday! May 08, 2015

As an entrepreneur, whether your business is online or offline, often we strive very hard to grow our business and not noticing that we’re growing very quickly. And with that, our personality changes and we are often unaware of who we’re becoming. How do we make sure that we don’t become something we are not? Let’s all learn in today’s episode of the $100MBA Show! Tune in!

Show Links

16 Things You Don’t Know About Me…But Should

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MBA250 Can You Hustle Too Hard? May 07, 2015

When we say hustle, it means working hard. And when we say working hard, it also means sacrifices. Hard work is very important especially in your business. But is too much hard work okay for us? What can we do about it? Let’s find out if we can hustle too hard in today’s episode of The $100 MBA Show!

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MBA249 Are You a Great #2? May 06, 2015

How do you know if you’re not good at being a leader? What if you are not meant to lead but still want to a great role-player in your business? What are the signs of being a great number 2? Know if you’re a great number 2 in today’s episode of The $100 MBA Show!

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MBA248 What makes a great CEO? May 05, 2015

What do CEOs like Steve Jobs, Oprah Winfrey and Mark Zuckerberg have in common? What qualities do they have that make them exceptional? Today’s lesson is about learning the values and skills great CEOs have and recognize them in yourself or in another person. Let’s go!

Show Links

Follow Dave Ramsey of Entreleadership on Twitter

MBA47 What Makes a Great Manager?

MBA49 What Makes A Great Leader?

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MBA247 Guest Teacher: Jason Zook – How to Get Sponsorships for Anything May 04, 2015

Today’s guest teacher is a very talented and creative guy who’s going to teach you in a very practical way how you can get sponsorships for ANYTHING. There’s no magic bullet here, only tried and true ways that Jason has proven worked for him and they can work for you too if you take action and apply these strategies. Wait no more and dig in!

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MBA246 Q&A Weekends: How do I set my personal coaching rates? I’m just getting started. May 03, 2015

It’s time for Q&A Weekends and today’s question is about setting rates when you’re just getting started. What are the things to consider when setting how much you charge clients? Pricing questions are always tricky but we’ll help you set up and decide your personal coaching rates by tuning in! Click play at the top of the page!

Show Links

MBA36 How to Set Your Prices

MBA65 Guest Teacher: Brennan Dunn – How To Price Your Services

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MBA245 Q&A Weekends: I can’t get myself to focus and get things done. How do I motivate myself to get going? May 02, 2015

Do you have a project or something to do but you can’t get it done because of a lack of motivation? Today’s the day for Q&A Weekends episode and we’re going to talk about this issue. How do we get pumped-up? How do we finish what we have started? Let’s hear it!

Show Links

The Power of Habit Book by Charles Duhigg

Guest Teacher: Mike Vardy- How to Focus on Task Over Time

6 Steps to Becoming a Content Creation Machine Part 1

6 Steps to Becoming a Content Creation Machine Part 2

Q&A Weekend: Do you have a morning ritual to start your day to get you focused?

Creating a Content Production Schedule

How to Take Breaks When Hustling

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MBA244 Three Lessons You Can Learn From Success Plus Free Ride Friday! May 01, 2015

We often hear, “learn from failure,” and so most of us don’t pay attention to the lessons that we can get from our successes. In this episode of The $100 MBA Show, we’ll share 3 lessons you can learn from a win. Also, we’ll be announcing this week’s winner of Free Ride Friday where they get lifetime access to the $100 MBA complete business training and community for FREE! Press play at the top of the page now!

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MBA243 How to Make Time For Professional Development Apr 30, 2015

Constant professional development is very important. If you don’t make time for it, you won’t get to learn new ideas and knowledge to improve your skills professionally. But the question is, how do you make time for it? How do we squeeze it in our schedule? Learn from today’s episode of The $100 MBA Show, press play at the top of the page!

Show Links

TeamTreeHouse

Lynda.com

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MBA242 How to Crush Your Fear of Missing Out Apr 29, 2015

Today’s episode is about your fear of missing out (FOMO) and how to crush it. What causes this fear of missing out? How does it affect us? And how do we get out of this feeling? Let’s all tune in to The $100 MBA Show!

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MBA241 Traditional Book Publishing VS Self-Publishing. Which One is Best? Apr 28, 2015

You might be thinking about writing a book but you’re not sure which is the best route to take; traditional or self-publishing? What are the advantages and disadvantages of each? This is an important decision and you want to make sure that you make the best choice for you. Listen to learn which route is best for you.

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MBA240 Must Read: The 4-Hour Work Week by Tim Ferriss Apr 27, 2015

Today’s the day for a brand new MUST READ episode and we’re going to feature an amazing and fun to read book by Tim Ferriss: The 4-Hour Work Week. The title itself is very interesting and many have found this book very influential. Entrepreneurs and even 9-5 workers can definitely take something out from this book and I’m going to share with you why. Click to play at the top of the page!

Show Links

The 4-Hour Work Week by Tim Ferriss

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MBA239 Q&A Weekends: Do I need to show a picture of myself on my business website or can I be anonymous? Apr 26, 2015

It’s Q&A Weekends and we’re answering this question for today. Do I need a picture of myself on my business website or can I be anonymous? This is actually not an uncommon question especially for someone who values privacy. Most of the time we want to be private but with the ever changing business world, is it okay to stay anonymous? Hear our take on this in today’s episode of The $100 MBA Show! Ready, set, go!

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MBA238 Q&A Weekends: I need to buy hosting. Do I get a shared hosting plan? A VPS? A Dedicated Server? Apr 25, 2015

Today, almost every business has a website. So you might have wondered what’s the perfect website hosting plan? Since every website and its needs are different. That’s exactly what we’re going to talk about in today’s episode. Know the answer by clicking play at the top of the page!

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MBA237 Integrating Social Media with Your Site Plus Free Ride Friday! Apr 24, 2015

Where does your business take place? Is it on your website or through social media? How exactly do we integrate social media with our website to drive traffic and potentially make our business grow? Today’s topic is all about your website and social media and how to effectively integrate the two. This is our take on the topic so go ahead and check it out!

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MBA236 How Important Are Images to Your Business? Apr 23, 2015

A picture is worth a thousand words. That’s why we like images. We use them in many ways: in social media, blogging, on our websites and in our business. Today, we’re going to talk about the importance of images and how it helps our business. The $100 MBA Show starts now.

Show Links

SocialBakers

Chris Brogan’s Guest Lesson: Blog Like a Boss in Under an Hour a Day

Canva

Pablo by Buffer.com

Stock photos that don’t suck

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MBA235 How Important Is Your Site Design? Apr 22, 2015

Your website is a huge part of the existence of your online business. But some entrepreneurs tend to just create it without actually giving enough attention to their site design. Remember that your website design will affect how trustworthy you appear to your customers. But the question is, why? And how important is your site design? Know the answers and more in today’s episode of The 100MBA show. Click play at the top of the page!

Show Links

Wordpress

ThemeForest

Squarespace

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MBA234 How to Manage Your Calendar Apr 21, 2015

Are you the kind of person who sucks at time management? Does your calendar help you manage your daily life schedule or are you having trouble keeping up with it? Learn how to efficiently manage your calendar in today’s episode. Get helpful strategies and tips to effectively make your calendar work for you. Click play at the top of the page now!

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MBA233 Guest Teacher: Dorie Clark- Finding Your Breakthrough Idea Apr 20, 2015

We got an amazing episode for you today with guest teacher, Dorie Clark. Dorie, author of the book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, will teach you some excellent ways in which you can find your breakthrough idea. She’s a great teacher and her lesson will have you taking notes. Get into it and press play at the top of the page right now.

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MBA232 Q&A Weekends: I hate to write. Do I HAVE TO start a blog for my online business? Apr 19, 2015

Every online entrepreneur knows that blogging is one of the most effective ways to get your business up and running. When done right, it can drive traffic to your website, increase sales and establish your business as an authority in the industry. But what if you hate to write? Or blogging is something you don’t enjoy? Or you feel that you’re just not good at writing? Listen to today’s episode to know if you really have to start a blog for your online business. Hit play at the top of the page!

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MBA231 Q&A Weekends: Is there a wrong time to start an online business? A best time? Apr 18, 2015

Some aspiring entrepreneurs may have asked this question: Is there a wrong time to start an online business? Is there a best time? In today’s Q&A Weekends episode, we’re going to talk about when’s that perfect time to start a business or is there really a perfect time? Click the play button at the top of the page to find out!

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MBA230 How to Deal With Politics in Business Plus Free Ride Friday! Apr 17, 2015

Sometimes in business, we have to deal with politics. Whether it’s with a peer or a competitor, you need to deal with the situation properly. Luckily you have The $100 MBA Show to help you! This episode will help you know how to navigate through uncomfortable and unfamiliar waters. Press play at the top of the page and get into it!

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MBA229 How to Innovate in Your Business Apr 16, 2015

Innovation is so important in business. What are your strategies for growing your business? Do you stick to what you believe that has been working currently and in the past? Or do you find ways to keep it fresh, alive and interesting? One big reason so many businesses stagnate or even flat line is because of the lack of innovation. To grow or expand your business, you need to learn to innovate. In this episode, learn different ways to innovate in your business.

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MBA228 How to Delegate When Your Business Grows Apr 15, 2015

In today’s episode, Omar talks about his recent experience with this and shares some things you can do to make sure you delegate properly as your business grows. It’s never too early to think about doing this. It’s going to make your life easier but you have to do it right….Get started now by clicking play at the top of the page!

Show Links

MBA223 How to Create Procedures for your Team

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MBA227 Knowing When To Quit Apr 14, 2015

Sometimes things don’t work out in business. How long should you stick it out for? How do you make sure you’re using your time, money and resources towards something that will give you some success? Find out all the answers on today’s episode, click play at the top of the page!

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MBA226 Guest Teacher: Chris Brogan- Blog Like a Boss in Under an Hour a Day Apr 13, 2015

Today we have the distinct pleasure of a lesson by the best name in blogging, Chris Brogan. In this guest lesson, Chris shares his expertise on the topic and gives us the details on his 7-point framework on blogging. You can’t miss this episode, it’s jam packed with valuable information to get you writing better and more efficiently. Click play at the top of the page!

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MBA225 Q&A Weekends: Why doesn’t The $100 MBA publish income reports to inspire others? Apr 12, 2015

A question we’ve been waiting for! Omar answers and explains why The $100 MBA decided not to publish income reports. Many in our space do it. Why don’t we do it too to inspire others? Learn why in today’s episode. Go on and click play at the top of the page.

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MBA224 Q&A Weekends: Is it a good idea to take a break from entrepreneurship to deal with life? Apr 11, 2015

On today’s Q&A episode, Steven asks, should one take a break from their business to deal with life? Omar gives an honest answer on this very sincere question. Find out if this is a good idea or not now. Click play at the top of the page.

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MBA223 How to Create Procedures for Your Team Plus Free Ride Friday! Apr 10, 2015

Having procedures in place is so important, especially when you’re getting started. Whether you’re a team of 1 or 100, you need to have these in place. Procedures allow you to work more efficiently and when your team grows it’s easier to delegate when the time comes. Start now by clicking play at the top of the page!

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MBA222 How to Shape Your Customer Service Culture Apr 09, 2015

Customer service is so very important to your business. No matter what you sell, every business has an aspect of customer service. You always want a satisfied customer because a satisfied customer is a repeat customer. Whether it’s on the phone, by email or on twitter, there’s a certain tone you want to create and cultivate within your organization. Omar gives us the low down on customer service culture so click play at the top of the page to learn all about it.

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MBA221 How to Build a Business That Pays the Bills PT2 Apr 08, 2015

Part 2 of this 2-part lesson goes deeper and delves into the details to give you the honest truth on how to do what you want for a living and be your own boss! Listen and learn with part 2, click play at the top of the page!

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MBA220 How to Build a Business That Pays the Bills PT1 Apr 07, 2015

Part 1 of this 2 part lesson begins the discussion on how you can make enough money with your business to live comfortably. How long will it take? Find out and get started now by listening to part 1, click play at the top of the page!

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MBA219 Guest Teacher: Jia Jiang – How to Kick Your Fear of Rejection in the Face Apr 06, 2015

Today we have a great guest teacher, it is Jia Jiang. He shares with us just how he learned to overcome rejection and how you can too. Don’t let rejection hold you back, click play at the top of the page!

Show Links

Fearbuster.com

Jia’s book Rejection Proof

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MBA218 Q&A Weekends: I want to sell a physical product. What is my first step? Apr 05, 2015

It’s another great question asked, Anne wants to know what the first step of selling a physical product is. Good for Anne, getting started is a big step! Omar gives you the answer to this question and more. Click play at the top of the page to get started yourself!

Show Links

MBA214 What to Consider When Selling Physical Products

SquareSpace

Stamps.com

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MBA217 Q&A Weekends: I started writing a blog, what are the next steps in growing my audience? Apr 04, 2015

On today’s Q&A episode, Naomi asks what the next steps are to growing her audience after starting a blog. Omar answers this question in detail and helps you all find the way on your content journey. This is some great knowledge here, click play at the top of the page!

Show Links

MailChimp

Buffer

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MBA216 Five Flaws Every Entrepreneur Must Avoid Plus Free Ride Friday! Apr 03, 2015

On today’s episode we get into some of the common flaws that can be the downfall of any entrepreneur. You need to avoid these at all costs! These five flaws can cause the demise of your business. Omar gives you dos as well as the don’ts here. Do click play at the top of the page!

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MBA215 How To Be a Guest on a Podcast Apr 02, 2015

Appearing on a podcast is a great way to get exposure. In today’s episode we get into the formula on how to do it right. From the research, to how you should approach the host, to what to do during the podcast, as well as after. Click play at the top of the page and go into it with confidence!

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MBA214 What to Consider When Selling Physical Products Apr 01, 2015

Before you consider selling physical products you need to be aware of a few key things. Omar shares some insights from his personal experience on the subject in today’s episode. If you sell or are thinking of selling physical products, this podcast is a can’t miss. Click play at the top of the page to gain some knowledge!

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MBA213 Three Tasks You Should Always Do Everyday Mar 31, 2015

On today’s episode Omar gives you three tasks that you need to do on a consistent basis. These really affect the growth and success of your business. Tried and true tasks that make a difference. Click play at the top of the page and get started!

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MBA212 Guest Teacher: Chris Lavigne – Shooting Your First Video With Equipment You Already Have Mar 30, 2015

Today we have a fab guest lesson with Chris Lavigne from Wistia. It’s a jam packed episode with lots of valuable information. Chris explains how you don’t need special or super expensive equipment to shoot a great video. He goes into scripting, shooting, lighting and editing your video with what you already have. Don’t miss it, click play at the top of the page!

Show Links

Wistia

WistiaFest

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MBA211 Q&A Weekends: Who’s work do you follow online? What work do you find inspiring? Mar 29, 2015

On today’s Q&A episode, Kelly wants to know who we follow online. We share whose work we enjoy and who we find inspiring for our own business. It’s the cream of the crop. Click play at the top of the page for some great recommendations.

Show Links

Chris Brogan

Michael Port

Kate Erickson & John Lee Dumas

Wistia

Buffer

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MBA210 Q&A Weekends: Can I start a podcast with 4-5 people? Is that even possible? Mar 28, 2015

Josh asks if it’s even possible to start a podcast with a handful of people. Today’s Q&A looks into the steps you should take to start creating content. Find out how to use each of your strengths to create a great podcast team. Click play at the top of the page to get into it!

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MBA209 How to Share Your Work Without Beating on Your Chest Plus Free Ride Friday! Mar 27, 2015

How do you share the things you create without it seeming that you’re showing off? No one wants to look arrogant. Learn how to phrase things on social media so people know your content can help them and it’s not just about you. Let’s get to it, click play at the top of the page!

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MBA208 Does Your Look Matter in Business? Mar 26, 2015

Does your appearance have an effect on the success of your business? How should you dress for business events? Should you stick to being yourself at all costs? Find out if and how much your look matters in business, click play at the top of the page.

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MBA207 How to Plan for The Future of Your Business Part 2 Mar 25, 2015

This is the second part to our 2-part lesson where we cover more on growing your business the way you want it to look like in the future. Click play at the top of the page and get more of the good stuff!

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MBA206 How to Plan for The Future of Your Business Part 1 Mar 24, 2015

We all want immediate success, but we often don’t take the time to plan the long term vision of what our business should look like in the future. This is critical to growth. This 2-part lesson covers a lot so click play at the top of the page now to learn how to make that vision a reality.

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MBA205 Guest Teacher: Jeff Goins- How Failure Can Lead to Success Mar 23, 2015

On today’s episode, guest speaker, Jeff Goins, the author of “The Art Of Work” shares with us how successful people succeed because of their failures, and not in spite of them. What’s the small move that’s the secret to taking a failure and turning it into a success? Challenge your thinking and click play at the top of the page!

Show Links

Get Jeff Goins book The Art Of Work FREE

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MBA204 Q&A Weekends: I don’t have an idea can I still get started with my business? Mar 22, 2015

Can you become an entrepreneur even if you don’t have an idea yet? It’s our Q&A this episode. Find out if it’s possible and if so, how? Think outside the box when it comes to building a business, click play at the top of the page!

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MBA203 Q&A Weekends: What are the benefits of a case study and how do I write an effective one for my business? Mar 21, 2015

On today’s Q&A episode we’re going to give you some reasons why case studies can be very beneficial to your business. We will also get into what types of case studies you can present to really show authority in what you do. Click play at the top of the page to find out how you can concisely show them what you’re doing works!

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MBA202 How to Use YouTube To Rank on Google Plus Free Ride Friday! Mar 20, 2015

Today we will explain how and why great quality content on YouTube translates into a great ranking on Google. Often times people click on videos in their search results to get a quick answer. Click play at the top of the page to see how to make sure your videos get on that all important page one.

Show Links

Real Men Real Style

Got any questions? Submit here: 100mba.net/q

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MBA201 How to Repurpose Your Videos Mar 19, 2015

So you’ve made a great video. How can you use that video to create more content in a new way? We’ve got some great ideas to help you repurpose your videos. Click play at the top of the page to get started!

Show Links

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MBA200 How Does Google Rankings Work? Mar 18, 2015

How do you rank on Google? How does one rank higher? How does it even work? We answer these questions and more on today’s episode. Click play at the top of the page and be in the know!

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MBA199 How to Guarantee More Traffic to Your Website Mar 17, 2015

We all want to drive traffic to our website. Today you’ll learn the way to do it, guaranteed. Whether your business is online or brick and mortar, if you have an online presence, this will get more eyeballs on what you are doing. Click play at the top of the page to get great tips and advice on getting more traffic.

Show Links

Yoast

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MBA198 Must Read: Scrum by Jeff Sutherland Mar 16, 2015

In today’s Must Read episode, we feature Scrum by Jeff Sutherland. Learn why the Scrum technique has been adopted by many large tech companies and how it can help you run projects with a group of people. It also offers insights on how to be more productive. Click play at the top of the page and you’re on your way.

Show Links

Scrum: The Art of Doing Twice the Work In Half the Time.

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MBA197 Q&A Weekends: How often should I email my subscribers? Mar 15, 2015

You want to keep in touch with your subscribers on a regular basis, but how do you make sure you’re not bombarding them with too many emails? What’s the minimum and what’s the maximum you should email them? In today’s episode we’ll discuss how frequent your emails should be. Click play at the top of the page to learn all about it.

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MBA196 Q&A Weekends: What’s the best option for recording interviews over Skype? Mar 14, 2015

If you want to record an interview over Skype, we have some great recommendations for you. Whether you’re on a Mac or a PC, we have tips on the tech you need to offer your audience a crisp, clear and professional product. Click play at the top of the page to hear the answer to this great question.

Show Links

ecamm – Call recorder for MAC

Pamela– For PC. Skype audio and video recording software.

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MBA195 How to Keep Your Nerves in Check Plus Free Ride Friday! Mar 13, 2015

Running a business can be nerve wracking. Networking and public speaking can sometimes have you sweating bullets. Today we talk about tactics to keep nerves at bay. With this advice, nervousness won’t even phase you and you can have no regrets about what you would’ve, could’ve, or should’ve said or done. Also, listen to find out who our lucky Free Ride Friday winner is this week! Don’t be nervous, click play at the top of the page!

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MBA194 How to Deal with Overwhelm in Your Business Mar 12, 2015

Often you have a lot to do in a short amount of time, so it’s completely normal to feel overwhelmed. How do you move forward with your business despite feeling inundated with all the tasks you need to complete? On today’s episode we give you the steps to take to get through it. Click play at the top of the page to hear the best ways to handle this.

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MBA193 Working While Sick Mar 11, 2015

Let’s face it, working when you’re not feeling well really stinks. But what if you can’t take the time off to rest? Here we give some great tips on how to get the job done, when the pressure’s on, even if you’re under the weather. Click play at the top of the page today so the next time you’re sick, you’ve got a plan!

Show Links

Wellness Formula

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MBA192 How to Be Confident Without Being a Jerk Mar 10, 2015

In business, and in life for that matter, you have to be sure of yourself and what you’re doing. That means confidence, but nobody likes a jerk. Strike the delicate balance between believing in yourself and being arrogant. Click play at the top of the page for strategies, examples and more!

Show Links

5 Things I Learned from 5 People in 2014

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MBA191 Guest Teacher: Nathalie Lussier- How to Sell Out Your 1st Live Event Mar 09, 2015

Having your first live event is a new and exciting challenge. But what can you do to get people not only excited about your event, but get off that fence and say YES? Guest teacher, Nathalie Lussier gives some great tips on how to pull off your first live event successfully. Hint: Sell the experience, not the information. Click play at the top of the page to find out what exactly that means, and more.

Show Links

Nathalie Lussier – Digital strategy to match your ambition.

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MBA190 Q&A Weekends: How do I say no to a client that I love but is too cheap? Mar 08, 2015

Saying no to clients you respect and love because of a lack of budget is never easy, but it needs to be done. In today’s Q&A Weekend episode we answer the question how to say no to a client you can’t take on because they simply can’t afford you any longer. Press play at the top of the page and get your learning on!

Show Links

Book Yourself Solid by Michael Port

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MBA189 Q&A Weekends: What would you do if someone gave you 1 billion dollars? Mar 07, 2015

Today on Q&A Weekends Karol asks, “If someone gave you 1 billion dollars, how would you invest it in your business?” Omar gives it to her straight and shares where he thinks the dollars would be best spent. Press play at the top of the page and find out!

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MBA188 How to Handle Chargebacks, Not Refunds. Plus Free Ride Friday! Mar 06, 2015

When you are accepting payment online, chargebacks can be a problem. A chargeback is when a customer contacts their bank to refute a charge from your business. At times it’s intentional, and at other times unintentional. Either way, chargebacks are bad news for you and your payment processor. Today you will learn how you can minimize chargebacks and how to avoid being caught in the middle of fraud. Press play at the top of the page, you won’t regret it!

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MBA187 Creating The Perfect Business Card Mar 05, 2015

Business cards are still a part of everyday business but how do you create one that is effective? Your card is often your brand’s first chance to make an impression on others. How do make sure your card is memorable long enough for others to contact you? Press play at the top of the page and create a killer business card!

Show Links

http://us.moo.com/

http://www.vistaprint.com/

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MBA186 How to Price a New Product Mar 04, 2015

You’re ready to launch your new product but how do you price it? What if you price it too high? Too low? In today’s lesson you will learn how to approach pricing when launching so you’re not leaving money on the table and not scaring off potential clients. Press play at the top of the page and find out!

Show Links

Guest Teacher: Brennan Dunn- How to Price Your Services

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MBA185 Does Cold Emailing Work? Mar 03, 2015

You might want to get to know someone you admire in your industry. You may want to work with them or guest on their platform. But you just don’t know if you should cold email them. How do create a context and approach someone that really doesn’t know you at all. We get into it in today’s episode. Press play at the top of the page and start learning!

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MBA184 Must Read: Good to Great by Jim Collins Mar 02, 2015

In today’s Must Read episode we discuss why you really should read Good to Great by Jim Collins. This book has become a modern classic in business management theory for good reason. Find what makes it so good and how it can really influence you as a business builder. It sure had an impact on Omar and today, he shares how. Press play at the top of the page and learn more.

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MBA183 Q&A Weekends: If I price my product as a one-time fee, what’s next? Mar 01, 2015

On today’s Q&A Weekend episode we answer a question about one-time fee pricing. What’s the logic behind it? Are you leaving money on the table? Press play at the top of the page and find out.

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MBA182 Q&A Weekends: How do I meet new people in a new place? Feb 28, 2015

As an entrepreneur you are going to want to to meet a ton of interesting people. Today we answer a valuable question from a listener by discussing ways to establish meaningful human connections in a new setting. Let’s get down to business!

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MBA181 How to be Social on Social Media Plus Free Ride Friday! Feb 27, 2015

Some of us don’t really take full advantage of the benefits that social media provides. Today we discuss how you can use social media to build lasting relationships with your target audience and the people in your sphere. Hit the play button at the top of the page today!

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MBA180 How to Sell Through Content Marketing Feb 26, 2015

Content marketing is when you use great valuable content to build trust among your target audience. Today we discuss how content marketing is one the best sales tools you can ever use. I’m sure you’re intrigued to know more, so don’t delay pressing that play button at the top of the page any further!

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MBA179 How to Stand Out in a Crowded Market Feb 25, 2015

Knowing how to make your business stand out from the rest of the competition is a highly necessary skill to have. Tune in to today’s episode to learn how your business can rise above the rest. Press play at the top of the page!

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MBA178 Creating an Effective Workspace Feb 24, 2015

The space we use when building and running our business has a great affect on our success. In today’s episode, you will learn how to make sure your workspace is productive and conducive to doing great work. Press play at the top of the page and let’s make it happen!

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MBA177 Guest Teacher: Grant Baldwin- How to Get Paid as a Public Speaker Feb 23, 2015

We are so grateful and privileged to have acclaimed public speaker and dear friend Grant Baldwin on The $100 MBA Show. Today he teaches how you can get paid for your speaking engagements. Don’t miss out on Grant’s very engaging discussion!

Show Links

The Speaker Lab – Learn how to find and book speaking gigs.

Grant Baldwin‘s How Did You Get Into That? – subscribe today!

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MBA176 Q&A Weekends: Should I Outsource My Podcast Editing? Feb 22, 2015

Podcast editing is not a walk in the park, so it’s not surprising if you are considering other people to do it for you. But how will you know if it’s really right to outsource the editing of your podcast? Today we answer another interesting question from a listener. Tune in!

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MBA175 Q&A Weekends: When is The Best Time to Launch a Product? Feb 21, 2015

Launching a product can become one of the best moments of your life, so you want to make sure that you do it at the right time. Today’s episode will help you introduce your product to the world at the right moment. Let’s get down to business!

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MBA174 How to Be a Pro with Email Part 2 Plus Free Ride Friday! Feb 20, 2015

Dealing with emails does not have to be such a chore. Learn from today’s episode how you can be better in handling your personal and business emails. Today’s the 2nd and last part of this lesson, so press play at the top of the page and dig in!

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MBA173 How to Be a Pro with Email Part 1 Feb 19, 2015

Dealing with emails doesn’t have to be such a chore. Learn from today’s episode how you can better handle your personal and business emails like a pro! Today is the 1st part of this lesson, so press play at the top of the page and dig in.

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MBA172 4 Easy Ways to Discover Your Next Product Idea Feb 18, 2015

The problem in finding out what your audience really needs and how to build a product around it is that people don’t generally tell you what they need. So what do you do now? Press play at the top of the page to know 4 ways that will help you discover your next product idea in an innovative way.

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MBA171 3 Things You Can Do Right Now to Be a Better Entrepreneur Feb 17, 2015

The fact is we can never settle as entrepreneurs. We always aspire for better things and greater achievements. Tune in to today’s episode so you will know how you can be better in being a leader of your business.

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MBA170 Must Read: Think and Grow Rich by Napoleon Hill Feb 16, 2015

We start this week off by featuring a much loved classic business book- Think and Grow Rich by Napoleon Hill. Find out from today’s episode how this book influenced thousands of entrepreneurs and how you can apply its powerful insights to your personal and business growth. Let’s get down to business!

Show Links

Think and Grow Rich

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MBA169 Q&A Weekends: Working on an informational product. Where does education fall short? Feb 15, 2015

Today we answer a listener’s question that is close to our heart. What makes an ineffective informational product? And how can you develop one that your target audience will truly benefit from? Tune in to join today’s discussion!

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MBA168 Q&A Weekends: How do you approach new clients? Feb 14, 2015

Getting new clients is essential to grow your business. But how do you introduce your business to them? In today’s episode we share some valuable insights on dealing with new people who have yet to know you and what value you can offer. Press play at the top of the page!

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MBA167 Is Working From Home Always a Good Idea? Plus Free Ride Friday Feb 13, 2015

Imagine the comfort of being able to work from your home. No rush to get out of bed, no need to face the daily traffic, and you can even hang in those PJs a little longer. But is working from home always a great thing? We discuss some of the things you need to consider if you choose to work from home. Let’s get into it!

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MBA166 Should You Join a Mastermind Group? Feb 12, 2015

Mastermind groups provide a chance for like-minded people to exchange knowledge and skills. But are these groups for you? What are the pros and cons of joining one? Tune in today to find out!

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MBA165 How to Take Breaks When Hustling Feb 11, 2015

When was the last time you took a break from working? Today’s episode will teach you how to pause and give your body its much needed rest. Take a break and press play at the top of the page!

Show Links

MBA35 Guest Teacher: Mike Vardy- How to Focus on Task Over Time

Productivityist

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MBA164 Creating a Content Production Schedule Feb 10, 2015

Having a content production schedule is essential to make sure that you are pumping out consistently valuable and timely content. Press that play button at the top of the page today so you will know how to create a content production schedule that will help build your business.

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MBA163 Guest Teacher: Amy Mead- Heroic Public Speaking Part 2 Feb 09, 2015

Speaking in public can be nerve-wracking and it definitely takes a lot of time and effort to get better at it. Today we are so privileged to have top-ranked public speaking coach Amy Mead as our guest teacher in today’s episode- Heroic Public Speaking Part 2. Tune in today to find out how you can become a better speaker!

Show Links

Part 1 of This Lesson with Michael Port

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MBA162 Q&A Weekend: Do you have a morning ritual to start your day to get you focused? Feb 08, 2015

We do welcome a new working day by doing certain activities that get us in the zone. Click the play button at the top of the page now to know if our morning ritual has any similarity with yours!

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MBA161 Q&A Weekend: What would you do differently if you started all over again as an entrepreneur? Feb 07, 2015

There are definitely things that we wish we could have done differently when we were just starting out as entrepreneurs. Press that play button at the top of the page today to find out!

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MBA160 What it Takes to Have a Viral Video Plus Free Ride Friday! Feb 06, 2015

There’s nothing worse than working hard on creating a video for your business, then releasing it to the world, and it gets completely ignored. To wrap up this week’s episodes on creating videos for your business we look at some effective techniques to getting your videos shared by others. Tune in!

Show Links

Epic Rap Battles of History

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MBA159 How to Shoot a Professional Video for Your Business Part 2 Feb 05, 2015

Professionally made videos can do wonders for your business. We wrap up our 2-part lesson on shooting professional videos by teaching you how to polish your videos before sharing them with your audience. Click the play button at the top of the page now and learn!

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MBA158 How to Shoot a Professional Video for Your Business Part 1 Feb 04, 2015

Professionally made videos can do wonders for your business. In the 1st part of this 2-part lesson we will teach you the basics of making professional videos. Click the play button at the top of the page now and learn!

Show Links

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MBA157 YouTube/ Vimeo/ Wistia- How to Choose Your Video Host? Feb 03, 2015

Videos can be powerful tools in communicating the vision of your business. So what video host should you use then? Today we discuss the pros and cons of using the three biggest video hosting platforms: Youtube, Vimeo and Wistia. Don’t miss this episode; press play at the top of the page now!

Show Links

YouTube

Vimeo

The Thank You Economy

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MBA156 Must Read: The Thank You Economy by Gary Vaynerchuk Feb 02, 2015

On today’s Must Read episode we share why you should take a look at Gary Vaynerchuk’s best selling book The Thank You Economy. If you want to be more than just a business and be a brand that actually cares about its customers and audience members, then this is a must read book. Find out how it shifted Omar’s mind-set as an entrepreneur and how it can do the same for you. Let’s do this!

Show Links

Wine Library TV

Entreleadership Summit

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MBA155 Q&A Weekend: How do I explain to my parents that I’m not a dreamer and that I’m trying to build a business? Feb 01, 2015

Discussing our plans with our parents and other loved ones can be tough. In today’s show we focus on making our loved ones understand our business aspirations. Come join us in today’s show!

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MBA154 Q&A Weekend: I’m planning on writing a book about crowd funding through twitter. Any tips? Jan 31, 2015

Crowdfunding through Twitter? Why not? Today we answer a question from a valuable listener who dreams to write a book about Twitter crowdfunding. What questions must be addressed? What guidelines must be observed? Tune in to find out!

Show Links

How to Sell an eBook

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MBA153 What Conferences You Should Attend in 2015 Plus Free Ride Friday! Jan 30, 2015

Going to conferences is one of the best ways to build your network and make more people aware of what you do. So what conferences should you not miss this year? Press the play button at the top of the page now to find out!

Show Links

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MBA152 How to Bounce Back From Failure Jan 29, 2015

Failures are inevitable, but they do not dictate your fate. Today we will discuss how you can move past your failures so you can achieve the success you’re looking for. Let’s get down to business!

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MBA151 How to Stay Motivated When You Don’t Feel Successful Jan 28, 2015

Building a business might be exciting, but it does not mean that it will be a walk in the park. There will definitely be times when you will somehow run out of steam! Today’s episode will provide you with actionable insights on how to deal with moments of self-doubt when things are not going your way. Don’t delay pressing that play button at the top of the page any further!

Show Links

The Ultimate Music Playlist to Get You Motivated

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MBA150 How to Grow Your Business When Money is Tight Jan 27, 2015

Expanding your business requires financial investment. But how will you achieve this if your budget is tight? Today’s episode will teach you some practical tips on how to deal with this situation. You stand to gain a lot from today’s episode, so go ahead and press play at the top of the page!

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MBA149 Guest Teacher: Chris Johnson- How to Deal with Difficult Customers Jan 26, 2015

Today we are so grateful to have Chris Johnson, a dear friend and business veteran, as guest teacher in today’s $100 MBA Show episode. Chris uses his years of solid experience as an entrepreneur in giving you fresh insights on how to deal with customers that just know how to push your buttons. Let’s get down to business!

Show Links

Simplifilm

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MBA148 Q&A Weekend: I only have $1,000 to start my online business. What do I spend it on? Jan 25, 2015

So you only have limited money, but you still want to start your online business. Where do you even begin? Where should you invest your hard-earned money? In today’s episode we answer another question from a listener who asked how far her $1000 can go in launching her online business. Tune in today!

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MBA147 Q&A Weekend: Want to start an online business but hate technology. Should I find a techie partner? Jan 24, 2015

Want to launch an online business but you’re not that much of a techie? In today’s Q&A Weekend episode we answer a listener’s question on whether or not finding a techie business partner instead is worth doing to launch an online business. Start your weekend right by pressing that play button at the top of the page now!

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MBA146 When is Giving Up The Right Thing to Do? Plus Free Ride Friday! Jan 23, 2015

Sometimes things don’t work out in business and you just have to let them go. This could be a marketing campaign, a product or even an entire business. Sometimes quitting is your best option. But does this mean quitting on being an entrepreneur? Find out in today’s episode.

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MBA145 Why It’s Safer to Be Risky with Marketing Jan 22, 2015

Marketing has changed a lot over the years. It can get very crowded and difficult to be heard with all the noise. In today’s episode you will learn how taking risks with your marketing can really pay off. Let’s get down to business!

Video examples

Dollar Shave Club

The Camp Gyno

Chrysler 300 – My Son Steven

Old Spice – The Man Your Man Could Smell Like

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MBA144 How to Self-Promote Without Looking Like an Arrogant Fool Jan 21, 2015

Self promotion can be really tricky. You don’t want to sound arrogant. In today’s episode you will learn how to focus your self-promotion efforts to talk about what you offer rather than what you are. Let’s get into it.

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MBA143 Why You Need To Take Stand In Your Business Jan 20, 2015

Successful businesses are owned by people who have firm beliefs and convictions. If you don’t take a stand, who will? Today we will talk about the importance of taking a stand in your business and how it can impact your brand. Make sure you benefit from today’s discussion, so go ahead and dig in!

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MBA142 Must Read: Everything I Know by Paul Jarvis Jan 19, 2015

It’s another Must Read episode here at The $100 MBA Show! Today we feature a brilliant book by Paul Jarvis, a web designer, author, entrepreneur and awesome friend. Paul’s book, Everything I Know, is packed with powerful insights that will help you transform your ideas. We will delve deeper into this book in today’s episode and let you know why you should read “Everything I Know,” so dig in now by pressing play at the top of the page!

Show Links

Everything I Know by Paul Jarvis

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MBA141 Q&A Weekends: How often do you set goals for your business? Jan 18, 2015

Almost all entrepreneurs out there have goals or ambitions for their businesses. But how important is setting goals for our respective business ventures and how often must we do this? In today’s $100 MBA Show episode we entertain a listener’s question by talking about this very timely topic. It’s time to learn new insights, so go ahead and press play at the top of the page!

Show Links

Freedom Fast Lane

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MBA140 Q&A Weekends: What are some great examples of freemium optins? Jan 17, 2015

Providing Freemium optins to your new email subscribers is one of the most effective ways to encourage customer loyalty. Today we answer a listener’s question by talking about some awesome Freemium optin examples that can give you ideas for your own business. Make sure you join today’s discussion by pressing play at the top of the page!

Show Links

Freedom Fast Lane

Unicorn Free

Copyblogger

5 Things I Learned From 5 People in 2014

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MBA139 How Webinars Can Grow Your Audience Plus Free Ride Friday! Jan 16, 2015

On today’s episode we talk about how webinars can grow your audience in a huge way. Omar shares his advise on how best to maximize every webinar you do to increase your opt-in rates and grow your email subscribers list. Also Omar shares a project that he and Nicole have been working over the past year that’s going to change the game in the world of webinars. Press play at the top of the page and get into it!

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MBA138 How to Know When to Sell to Your Audience Jan 15, 2015

Sales is and will always be an important aspect of your business. But how will you know the right time when you should sell a particular product or service to a customer? Today we talk about this relevant topic on doing sales work at the right time with the right people. Join the discussion today and share with us your thoughts!

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MBA137 How to Grow a Stronger Relationship with Your Subscribers Jan 14, 2015

We have always emphasized the importance of building relationships here at the $100 MBA. After all, your customers are human beings and not just mere patrons of your business. In today’s episode we share some tips on how you can build stronger relationships with your subscribers to ensure that they will be by your side for the long haul. Do not delay pressing that play button any further. Let’s get down to business!

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MBA136 4 Ways to Grow Your Audience Right Now Jan 13, 2015

Every entrepreneur aspires to see their business grow. And we all know that without your audience, your business is nothing. Today we discuss how you can expand your pool of target audience , which is the very same people who will support and help your business grow. Let’s not delay this any further — let’s get down to business!

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MBA135 Guest Teacher: Noah Kagan- How to Double Your Email List Jan 12, 2015

Reaching out to your customers via email is one of the most effective ways to grow your business. But how can you expand your list of email subscribers? And even if you know how, are you sure that you are doing it properly? Today you stand a chance to benefit from the wisdom of Noah Kagan, the acclaimed founder of Sumo App who is just one heck of a business visionary. Start learning how to double your email list now by pressing play at the top of the page!

Show Links

AppSumo

OkDork

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MBA134 Q&A Weekends: I’m launching a new online business. Should I have a sales video? Jan 11, 2015

How necessary are sales videos in promoting your business? In today’s episode we tackle how having a sales video can potentially impact your online business. So whether you are about to launch a new online venture or you already have one, then today’s $100 MBA Q&A Weekends episode is for you. Let’s get down to business!

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MBA133 Q&A Weekends: Do you recommend using crowdfunding like Kickstarter to validate my business idea? Jan 10, 2015

Not all business ideas are feasible, so it is important to get them validated. Today we discuss if crowd-funding sites like Kickstarter are great in evaluating whether your business idea is a yay or a nay. Don’t get left behind; tune in today by pressing play at the top of the page!

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MBA132 How to Transition Out of a Job Plus Free Ride Friday! Jan 09, 2015

Tired of your 9-5 job? Don’t worry – you might just get out of that routine someday and become your own boss. But transitioning out of a job will have a serious impact on your life, so you need to make sure that you are prepared for it. If this is a relevant issue to you, then we’ve got you covered in today’s $100 MBA Show episode. And yes, we have a new Free Ride Friday winner! Let’s get down to business!

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MBA131 How to Fire an Employee Jan 08, 2015

Once your business starts growing and you begin managing employees, there might come a point when you have to fire some of them. And you know what, firing people is not always that easy. Today we share some tips on how you can fire people properly. Make sure you join today’s discussion by tuning in today!

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MBA130 How to Write an Effective Blog Post Part 2 Jan 07, 2015

Blogging is another popular means of establishing a connection with your target audience. But with a ton of blogs out there in cyberspace, you need to make sure that your blog is worthy of people’s attention. In today’s $100 MBA Show we discuss how you can write engaging and compelling blog posts that serve your audience very well. This is the 2nd part of our 2-part lesson on effective blogging, so make sure you tune in today!

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MBA129 How to Write an Effective Blog Post Part 1 Jan 06, 2015

Blogging is another popular means of establishing a connection with your target audience. But with a ton of blogs out there in the cyberspace, you need to make sure that your blog is worthy of people’s attention. In today’s $100 MBA Show we discuss how you can write engaging and compelling blog posts that serve your audience very well. This is the 1st part of our 2-part lesson on effective blogging, so make sure you tune in today!

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MBA128 Must Reads: I Will Teach You To Be Rich by Ramit Sethi Jan 05, 2015

It’s time to feature another runaway bestselling book that’s worth your time! Today we discuss Ramit Sethi’s highly acclaimed book I Will Teach You To Be Rich. For years this popular bestseller has helped people from all over the world manage their money and guide them to the path towards financial freedom. Tune in to today’s $100 MBA Show so you can find out how this book can make an impact in your life!

Show Links

I Will Teach You To Be Rich by Ramit Sethi

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MBA127 Q&A Weekend: My restaurant is a year old and is struggling. Great location but my overhead is huge. Any advice? Jan 04, 2015

Achieving business success involves a long and tough journey. Today we provide insights to a valuable listener whose business is currently being tested. Make sure you tune in because we are sure you will also benefit. Let’s get down to business!

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MBA126 Q&A Weekend: How long did it take to build and launch The $100 MBA? Jan 03, 2015

Today we answer yet another awesome question that is very close to our heart. Tune in to today’s first Q&A Weekends $100 MBA Show episode of 2015 as we discuss how long it took us to make The $100 MBA a reality. Start your weekend right by pressing play at the top of the page!

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MBA125 YouTube and Your Business Plus Free Ride Friday! Jan 02, 2015

Youtube is the second largest search engine in the world. Are you using it to help promote your business? If you’re interested in using Youtube as a business platform, then today’s $100 MBA Show is for you. Tune in and let us know your thoughts!

Show Links

Antonio Centeno – Real Men Real Style YouTube Channel and Website

It’s Safer to be Risky

How to Market Your New Online Business

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MBA124 How to Use Twitter to Grow Your Audience Jan 01, 2015

Happy New Year everyone! On the first day of 2015 we talk about using Twitter to help your business grow. Twitter is one of the most powerful social networking tools ever created, so you better take advantage of its wide reach to expand your business. Join us in today’s discussion! Press play at the top of the page!

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MBA123 How to Use Facebook Marketing Part 2 Dec 31, 2014

Marketing on social media giant Facebook is one of the most popular and powerful ways to promote your business. But with the intense competition going on out there, how do you make sure that you are doing it right? Today’s episode is the 2nd part of our 2-part lesson on this topic as we share with you some important steps on how you can use Facebook marketing properly. Let’s get down to business!

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MBA122 How to Use Facebook Marketing Part 1 Dec 30, 2014

Marketing on social media giant Facebook is one of the most popular and powerful ways to promote your business. But with the intense competition going on out there, how do you make sure that you are doing it right? Today’s episode is the 1st part of our 2-part lesson on this topic as we share with you some important steps on how you can use Facebook marketing properly. Let’s get down to business!

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MBA121 Guest Teacher: Stephen Key – How to License Your Idea Dec 29, 2014

It’s another Guest Teacher episode here at the $100 MBA Show, and today we are so privileged to have accomplished inventor and notable speaker Stephen Key onboard! Stephen is an expert in licensing business ideas, and today he is going to share some valuable tips on how you can turn your ideas into goldmines. You stand to gain a lot from today’s episode, so don’t delay pressing that play button at the top of the page any further!

Show Links

InventRight

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MBA120 Q&A Weekends: What other podcasts do you recommend? Dec 28, 2014

If you are a fan of podcasts, then hear us out! Today we talk about some podcasts that we highly recommend for you to listen to. And these podcasts are not only about business; they actually cover a wide range of interests. Go ahead and tune in!

Show Links

Here’s the Thing by Alec Baldwin

The Unmistakable Creative by Srini Rao

Startup Podcast by Alex Blumberg

How Did You Get Into That by Grant Baldwin

Hardcore History by Dan Carlin

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MBA119 Q&A Weekends: Love your music. Where can I get my own? Dec 27, 2014

Music is one of the best things that you can use to get your customers’ attention. If you are clueless on how to get started on working on your music that you can use for your website, podcast, or business in general, then today’s $100 MBA Show episode is for you. Let’s get down to business!

Show Links

Audio Jungle

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MBA118 Is your Idea Big Enough? Plus Free Ride Friday! Dec 26, 2014

All businesses start with ideas. Ideas that keep you motivated to keep on going because you firmly believe in them and their potential contribution to society once they materialize. But is having a big business idea important to achieve success? Find out by tuning in today to the $100 MBA Show!

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MBA117 The 8 Must Haves for Your Business Website Part 3 Dec 25, 2014

The official website of your business provides the most vital pieces of information about your business. So whether you already have a business website or are just planning to make one, let our 3-part $100 MBA Show lesson on what your business website should have help you out! Today we provide you the Part 3 of this timely lesson. Press play at the top of the page and dig in!

Show Links

Part 1 and Part 2 – The 8 Must Haves for Your Business Website

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MBA116 The 8 Must Haves for Your Business Website Part 2 Dec 24, 2014

The official website of your business provides the most vital pieces of information about your business. So whether you already have a business website or are just planning to make one, let our 3-part $100 MBA Show lesson on what your business website should have help you out! Today we provide you the Part 2 of this timely lesson. Press play at the top of the page and dig in!

Show Links

Part 1 – The 8 Must Haves for Your Business Website

Dollar Shave Club commercial

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MBA115 The 8 Must Haves for Your Business Website Part 1 Dec 23, 2014

The official website of your business provides the most vital pieces of information about your business. So whether you already have a business website or are just planning to make one, let our 3-part $100 MBA Show lesson on what your business website should have help you out! Today we provide you the Part 1 of this timely lesson. Press play at the top of the page and dig in!

The post MBA115 The 8 Must Haves for Your Business Website Part 1 appeared first on The $100 MBA.

MBA114 Must Reads: Reality Check by Guy Kawasaki Dec 22, 2014

Here is yet another $100 MBA Show Must Reads episode! Today we review the book Reality Check by entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki. This book is considered as one of the best resource materials out there in terms of guiding people in managing great organizations. Let us all benefit from Guy’s legendary wisdom today by pressing play at the top of the page!

Show Links

Reality Check by Guy Kawasaki

The Big 40: Business Books You Should Really Read Part 1

The Big 40: Business Books You Should Really Read Part 2

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MBA113 Q&A Weekends: Can I use repurposed content for my podcast? Dec 21, 2014

Podcasts nowadays hold a tremendous power in informing and educating people. But how is content important in doing podcasts? And will repurposing content to produce your podcasts benefit or hurt your business? Today’s $100 MBA Show discusses this issue as we tackle yet another Q&A Weekends question. Press play at the top of the page and join the discussion!

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MBA112 Q&A Weekends: What is your personal opinion on The Lean Startup approach? Dec 20, 2014

So much has been heard about the Lean Startup Approach and what it can do to any business that will feature a new product or service. But is it really worth practicing? In today’s episode we discuss our personal views about this approach and its potential impact on your business. It’s time to answer this question for today, so let’s get down to business!

Show Links

MBA08 How to Offer Value in Your Business

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MBA111 How to Fight Your Worst Enemy- Distractions. Plus Free Friday! Dec 19, 2014

Focus is an essential element of a successful business because it makes you get things done. Sadly, we encounter a variety of distractions along the way that get us sidetracked more often than not. Today we talk about how you can kill distractions mercilessly so you can stay focused on the prize. Join the discussion now by pressing play at the top of the page!

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MBA110 What You Should Always Be Doing with Your Online Business Dec 18, 2014

Launching and running an online business is no easy undertaking. We at the $100 MBA can definitely attest to this! Today we talk about some important points that can guide you in managing your online business. I’m sure you want to join the discussion, so go ahead and press play at the top of the page!

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MBA109 Reinvesting in Your Business. The What and How. Dec 17, 2014

The growth of your business is not meant to stagnate. That said, it is important that you put in additional investments that will help you advance your business to the next level. Today we talk about the ways you can reinvest in your business so that it will achieve further growth. We’re excited to share these reinvesting tips with you, so go ahead and press play at the top of the page!

Show Links

MBA101 – How to Hire a Virtual Assistant Part 1

MBA102 – How to Hire a Virtual Assistant Part 2

Heroic Public Speaking by Michael Port and Amy Mead

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MBA108 How to Find the Right Business Partner Dec 16, 2014

Having the right partner in setting up and running your business is crucial. You obviously just cannot have anyone for a business partner, so it’s absolutely important for you to know how to select the right person. Today we’ll discuss this very important topic, so what are we waiting for? Let’s get down to business!

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MBA107 Guest Teacher: Jordan Harbinger- Building Relationships and A Powerful Network Dec 15, 2014

It’s an honor to have Jordan Harbinger of The Art of Charm as our guest teacher for today. We have repeatedly emphasized that building great relationships is a crucial element in having a successful business and a fulfilling life, and Jordan just delivers awesome insights on how to achieve this. We can’t wait for you benefit from what he has to say, so go ahead now and press play at the top of the page!

Show Links

The Art of Charm / Podcast

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MBA106 Q&A Weekends: How to Deal with Difficult Clients? Dec 14, 2014

Interacting with difficult clients is one of the most challenging issues that you have to deal with as an entrepreneur. The question now is this: what are the best things that you can do to make this difficult situation work to your favor? On top of this, we also have two very exciting announcements! You surely don’t want to miss today’s episode, so let’s get down to business!

Show Links

MBA38 – A Crash Course in Negotiation Part 1

MBA39 – A Crash Course in Negotiation Part 2

How to Negotiate like Frank Underwood

The Unmistakable Creative Podcast

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MBA105 Q&A Weekends: How should you dress for business occasions? Dec 13, 2014

Business occasions like conferences, seminars, talks, and trade shows, among others, are great opportunities for you to build your network. But how do you dress yourself for these events? What are the important dressing tips that you must consider? It’s Q&A Weekends once more, so today we answer this question. Let’s get down to business!

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MBA104 How to Approach a Someone You Admire in Business + Free Ride Friday! Dec 12, 2014

Whether you are an aspiring entrepreneur or a current business owner, you certainly have some people whom you look up to. Now what if you get a chance to actually connect with these people? What’s the best way to approach them so you can form genuine connections with them? Know the answer to these questions by pressing play at the top of the page. And yes, we’ve got a new Free Ride Friday winner!

Show Links

MBA79 John Corcoran – How to Consciously Build Your Network

MBA82 How to Get the Most Out of Conferences

The Sparkline by Corbett Barr

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MBA103 Starting and Running a Software Business Dec 11, 2014

A software business usually follows a different business model than those used by other typical businesses. Today we talk about the stages involved in launching and running a software business, which can serve as your guide if you are planning to develop a software and make a business out of it in the future. Press that play button at the top of the page now so we can get started!

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MBA102 How to Hire a Virtual Assistant Part 2 Dec 10, 2014

The increasing popularity of hiring virtual assistants is not a surprise anymore given the benefits that it can provide to businesses. But how do you start the hiring process? And how can you make sure that you will hire the most suitable virtual assistant for your business? Today we wrap up this 2-part lesson in one insightful package. Let’s get down to business!

Show Links

How to Hire a Virtual Assistant Part 1

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MBA101 How to Hire a Virtual Assistant Part 1 Dec 09, 2014

The increasing popularity of hiring virtual assistants is not a surprise anymore given the benefits that it can provide to businesses. But how do you start the hiring process? And how can you make sure that you will hire the most suitable virtual assistant for your business? We start answering these questions and more on today’s $100 MBA Show. Let’s get down to business!

Show Links

Virtual Assistant Assistant

OnlineJobs.ph

Virtual Staff Finder

Zirtual

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MBA100 Must Read: How To Win Friends and Influence People by Dale Carnegie Dec 08, 2014

Today’s special 100th episode is a MUST READ episode. Today’s must read book is Dale Carnegie’s How To Win Friends and Influence People. Nicole, our Producer joins Omar to talk about why this book is one of the best business books of all time. Find out why this book is so powerful and has influenced us as entrepreneurs. We’re also giving away that $100 Amazon Gift Card we’ve been talking about, so go ahead, press play at the top of the page and enjoy!

Show Links

Get How to Win Friends and Influence People by Dale Carnegie

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MBA99 Q&A Weekends: What has been your biggest challenge as an entrepreneur? Dec 07, 2014

Building a business is a daunting task and is definitely not for the faint-hearted. Our journey towards the realization of our business goals are filled with highs, lows and some detours along the way. Today we answer another question that pertains to the biggest challenge that we’ve ever encountered as entrepreneurs. We know you’re curious to know, so let’s get down to business!

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MBA98 Q&A Weekends: Who has been your biggest influence in business? Dec 06, 2014

We all agree that there can be certain people in our lives who inspire and push us to pursue our business dreams. Whether it’s a loved one, a friend, or a global icon, these are the people who make us believe that we can make the seemingly impossible possible. In today’s Q&A Weekends show I give honor to the people who influenced and motivated me to build the $100 MBA. Let’s get started!

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MBA97 When Should You Hire Your First Employee? + Free Ride Friday! Dec 05, 2014

So your business is growing and you feel like you are ready need to hire your first employee. How will you know when it’s the right time to say “You’re hired!” to your employee #1? Don’t second-guess; let today’s episode provide guidance. And because it’s Friday, we announce a new Free Ride Friday winner to The $100 MBA program. Let’s get down to business!

Show Links

Nathan Barry’s AUTHORITY- a step-by-step guide to self-publishing

Odesk

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MBA96 5 Small Business Brands You Need to Study Dec 04, 2014

Who said that the small players in business do not deserve our attention? Today we discuss 5 successful small businesses where we’ve learned a ton of valuable business insights. We’re sure that you will also benefit hugely just by knowing and studying these 5 businesses, so click the play button at the top of the page now to get started!

Show Links

Zen Habits

Nerd Fitness

Dollar Shave Club + Commercial

Copyblogger

Simplifilm

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MBA95 How to Make Sure Your Business is Mobile Friendly Dec 03, 2014

Since February 2014, 60% of internet access is mostly coming from mobile devices such as phones and tablets. Can your business be easily reached by your target customers using their mobile devices? Today we dispense some advice to help you make your business mobile-friendly. Press play at the top of the page and dig in!

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MBA94 How to Sell an eBook Dec 02, 2014

eBooks are one of the easiest products to create and sell. There have a been a lot of success stories already from authors whose eBooks became runaway bestsellers. Today we share some valuable guidance on how you can best sell your eBook if you have plans of making one. Let’s get down to business!

Show Links

Gumroad

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MBA93 Guest Teacher: Jenny Blake – How To Pivot Your Business or Career Dec 01, 2014

The $100 MBA show is so privileged to have acclaimed career and business strategist Jenny Blake on the show. Today she talks about how you can achieve more agility and resilience in work and life through the pivot method. Now that sounds interesting! We can’t wait for you to benefit from her talk, so click the play button at the top of the page now!

Show Links

jennyblake.me

The Pivot Method

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MBA92 Q&A Weekends: Just graduated from College, should I get my MBA? Nov 30, 2014

An MBA degree remains as one of the most sought-after academic degrees in the world today. But is an MBA worth pursuing just right after college? What are the pros and cons? We settle these issues in today’s Q&A Weekends podcast episode. Let’s get into it!

Show Links

The 6 Lies Business Schools Love to Tell

Why Business Schools are Horrible at Teaching Entrepreneurship

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MBA91 Q&A Weekends: Why do I need a website? Why can’t I just use social media? Nov 29, 2014

Today is a Q&A Weekend episode. Today’s question is: “Why do I need a website? Why can’t I just use social media?” We emphasize the value of having your own website to build the identity and communicate the vision of your business. Today we talk about the huge contribution of websites in the success of businesses. Go ahead and tune in!

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MBA90 How to Deal with Negative Comments Plus Free Ride Friday Nov 28, 2014

It’s a fact that we do not always get constructive criticisms for the work that we do. Once in a while, we encounter negative comments that range from mildly annoying to just downright harsh. Today we settle the issue on the best ways to handle the negative comments that we receive. And oh, there’s a new Free Ride Friday winner! Hit the play button at the top of the page and let’s get started!

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MBA89 6 Steps to Becoming a Content Creation Machine Part 2 Nov 27, 2014

Producing quality content consistently is one of the pillars of a successful business. Whether you share ideas through your website, blog, podcast or videos, people are always yearning to receive highly valuable content. In today’s episode we have the 2nd part of our discussion on the 6 steps that will help you to consistently produce content that matters. Tune in to complete this 2-part lesson!

Show Links

MBA88 6 Steps to Becoming a Content Creation Machine Part 1

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MBA88 6 Steps to Becoming a Content Creation Machine Part 1 Nov 26, 2014

Producing quality content consistently is one of the pillars of a successful business. Whether you share ideas through your website, blog, podcast or videos, people are always yearning to receive highly valuable content. In today’s episode we have the 1st part of our discussion on the 6 steps that will help you to consistently produce content that matters. Let’s get down to business!

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MBA87 How to Deal with Doubts Nov 25, 2014

Every entrepreneur experiences doubts when starting a business. It’s completely natural! However, doubts, if not managed properly, can shape the way we think and, ultimately, even our future. Today we will discuss the nature of doubts, the power that they hold, and some ways to completely crush them. Don’t doubt in pressing that play button at the top of the page today!

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MBA86 Must Read: Tribes by Seth Godin Nov 24, 2014

Today’s episode is a MUST READ episode. Today’s must read book is Seth Godin’s Tribes. Seth Godin talks about the importance of building a community around your business and your role as their leader. We all want to be a part of a community, it’s in our nature. So how do you use this in your business to better your offer and better your service to your audience? Find out why Tribes affected our business and impacted us as business builders. Go ahead, press play at the top of the page and enjoy!

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MBA85 Q&A Weekends: How do you get sponsors for your podcast? Nov 23, 2014

Today is a Q&A Weekend question is: “How do you get sponsors for your podcast?” As per Omar’s style, he’s going to give you the answer you NEED to hear not the one you WANT to hear. Let’s not beat around the bush any longer and let’s hear the answer right now. Do it, press play at the top of the page!

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MBA84 Q&A Weekends: Have you had any speaking training? What do you recommend? Nov 22, 2014

Today is a Q&A Weekend episode. Today’s question is: “Have you had any speaking training? What do you recommend?” We stress the importance of communication as entrepreneurs and business owners all the time, and for good reason. Today we talk about some tips and motivating factors to getting that public speaking skill under your belt. Now, go ahead, press play at the top of the page!

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MBA83 Creating Your Logo + Free Ride Friday Nov 21, 2014

Today we explore designing your logo and sink right into the meat of it by giving you the 3 principles to follow in logo design. We even cover branding and give you a free guide on 3 branding rules to always follow. It’s quick but to the point. It’s just what you need. Press play at the top of the page!

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MBA82 How to Get the Most Out of Conferences Nov 20, 2014

Conferences are one of the best ways to grow your network and build lasting relationships in business. But before you go to your next conference you should know how to prepare and get the most out of it. In today’s episode we give you our top tips on getting the most out of your next conference. Press play at the top of the page and dig in!

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MBA81 How to Create and Deliver Your Elevator Pitch Nov 19, 2014

Explaining what you do to someone may seem easy and you may think you have a handle on it, but believe me, there’s more to it than meets the eye, or ear. You’ll learn how to craft that perfect elevator pitch, (or speech), that quickly, effectively and brilliantly holds the attention of the person you’re speaking to. What are you waiting for? Let’s learn how to do it right now!

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MBA80 How To Work While Traveling Nov 18, 2014

Can you step away from your business without it falling apart around you? Today we address some tips to help you manage your business and get work done in the event that you need to travel or relocate temporarily. Get ready to take some notes!

Show Links

Wellness Formula

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MBA79 Guest Teacher: John Corcoran- How to Consciously Build Your Network Nov 17, 2014

Today is a guest teacher episode and we have John Corcoran from smartbusinessrevolution.com. John is an expert at building relationships and a network. As a former White House speech writer, John knows how to communicate and connect with others in an authentic and natural way. In today’s lesson he will teach you how to consciously build your network in 5 easy steps. Press play at the top of the page and thank me later!

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MBA78 Q&A Weekends: How do I choose a Theme for my site? Nov 16, 2014

Today is a Q&A Weekend episode! Today we answer: “How do I choose a Theme for my site?” Get all details on what to look for when choosing a Wordpress theme and where to buy one that’s right for your business. Press play at the top of the page and get all the answers!

Show Links

Themeforest

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MBA77 Q&A Weekends: Should I use Tumblr or use a blog on my own site? Nov 15, 2014

Today is a Q&A Weekend episode! Today we answer: “Should I use Tumblr or use a blog on my own site?” Get all the details on why or why not to go with Tumblr for your blog in today’s lesson. Go ahead, jump right in!

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MBA76 5 Must Have Tools for Your Business + Free Ride Friday! Nov 14, 2014

We all can use a little help to take our business up a level. In today’s lesson, I share 5 must have tools you can use to help you and your business right now. Most of these are free or have free versions so getting started should be easy. These are personal recommendations and we are not being compensated in anyway for mentioning them on the show. These are real deal recommendations so press play at the top of the page and get your tools on!

Show Links

Google Hangouts

Buffer App

Screenflow / Camtasia

How to Gain 2500 Email Subscribers a Month

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MBA75 How To Choose An Email Marketing Provider Nov 13, 2014

Every business needs to be able to continue the conversation well after their potential customers have visited their site and in today’s modern business the world this is done with email. We all need to collect the email addresses of our visitors so we can continue to give value to them. Having the right tool to do is essential. In today’s lesson you will learn how to choose the right email marketing provider for your business. Mailchimp? Aweber? Get Response? Press play at the top of the page and find out.

Show Links

mailchimp.com

aweber.com

getresponse.com

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MBA74 Choosing a Platform to Create Your Website P2: Wordpress vs. SquareSpace vs. Rainmaker Nov 12, 2014

This is part 2 of this epic 2-part lesson on choosing the right platform to build your business’s website on. Omar continues with the Squarespace and Rainmaker platforms- why you should choose one over the other and their major pros and cons. This is an essential 2-part lesson for those looking to create or redesign their website for their business, so make sure you listen to part 1. Dig in! Also! Check below for details about a special contest just for you!

Show Links

wordpress.org

squarespace.com

newrainmaker.com

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MBA73 Choosing a Platform to Create Your Website P1: Wordpress vs. SquareSpace vs. Rainmaker Nov 11, 2014

You want to create your own website but you’re overwhelmed with the choices out there. Today, Omar gives part 1 of an EPIC 2-part lesson on the 3 top options for creating your own website for your business. He goes over why you should choose one over the other and their major pros and cons. This is an essential 2-part lesson for those looking to create or redesign their website for their business. Dig in! Also! Check below for details about a special contest just for you!

Show Links

wordpress.org

squarespace.com

newrainmaker.com

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MBA72 Must Read: The 48 Laws of Power Nov 10, 2014

Today is a Must Read episode where I discuss a book that has greatly influenced me as an entrepreneur and that I recommend that every entrepreneur reads. Today’s book is The 48 Laws of Power by Robert Greene. This book is not a how to, but rather a book that will help you be aware of the affect power can have on others as well as some of the power tactics others make use of. Go ahead, press play at the top of the page and jump right in!

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MBA71 Q&A Weekends: How long does it take to gain 2500 email subscribers? Nov 09, 2014

Today is a Q&A Weekend episode. Today’s question is: “How long does it take to gain 2500 email subscribers?” There are a lot of factors that go into getting that many email subscribers. Let’s talk about what they are and how to do it! Go ahead, press play at the top of the page!

Show Links

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MBA70 Q&A Weekends: I’m not a good writer. How do I start blogging? Nov 08, 2014

Today is a Q&A Weekend episode. Today, we answer the question: “I’m not a good writer. How do I start blogging?” Writing is not always easy. How to get into a groove and stay there is key. Let’s talk about how to do it! Go ahead, press play at the top of the page!

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MBA69 How to Handle Refunds in Your Business + Free Ride Friday Nov 07, 2014

If you’re running a trusted business you’ll be faced with managing refunds for your customers. In today’s episode you will learn how to handle refunds properly. You’ll know how to make your refund policy clear, lower your refund rates and if need be, deliver refunds that will prove to be a marketing tool that serves you in ways you never imagined. This episode is guaranteed to be amazing or your money back…wait it’s free. How’s that for risk free! Go head, press play at the top of the page!

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MBA68 How to Choose the Right Payment Processor for Your Website Nov 06, 2014

If you are in business online, you are going to need to charge for your products or services. Choosing the right payment processor for your website can be daunting and downright confusing. In today’s lesson you will learn how to choose the right one for your business. I give you my top picks, their pros and cons and how to know what to look for when choosing. Press play at the top of the page so others can pay…for your products and services online!

Show Links

Paid Memberships Pro Plugin

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MBA67 How To Find Your Authentic Voice Nov 05, 2014

Expressing yourself as a new entrepreneur is not always easy. You’re self-conscious. You might feel like you need to be someone you are not to get noticed. It’s one of those struggles we don’t always talk about but greatly it affects our business. In today’s episode you will learn how to find your own authentic voice. How to be yourself in this new skin of entrepreneurship. You feel me? Press play at the top of the page!

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MBA66 How to Create a Business Plan in an Hour Nov 04, 2014

Business plans are often daunting and some don’t even create one because they think it needs to be this 25 page thing. In this episode you will learn how to create a business plan in an hour. Yes, 60 minutes! One page! We even threw in a downloadable template below. Go ahead, press play at the top of the page and create your business plan!

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MBA65 Guest Teacher: Brennan Dunn – How To Price Your Services Nov 03, 2014

In this guest teacher episode, Brennan Dunn teaches you how to price your services. This is an incredibly powerful lesson on how to leverage what you actually offer your clients in your prices, rather than basing your prices solely on your labor. Brennan is an expert at this, earning over $20,000 a client. Press play at the top of the page and thank me later.

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Bonus Episode: Q&A Weekends – Do you recommend doing affiliate marketing? Nov 02, 2014

This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. Today’s question is: “Do you recommend doing affiliate marketing?” Let’s get into it!

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Bonus Episode: Q&A Weekends – I’m a photographer. Do I need to get a business license or incorporate myself? Nov 01, 2014

This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. Today’s question is: “I’m a photographer. Do I need to get a business license or incorporate myself?” Let’s get into it!

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MBA64 What is a Minimal Viable Product Anyway? + Free Ride Friday! Oct 31, 2014

The best way to know you’ve created something your customers want is to begin with an MVO – a Minimal Viable Product. In today’s episode, you will learn the first steps on how to create one and why it might just save your business. Let’s get down to business! Oh, and stick around till the end to see who won this week’s free ride to The $100 MBA Training and Community online.

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MBA63 My 5 Steps to Handling Rejection Like a Pro Oct 30, 2014

HEEYOOOOOO! In this episode you will learn my 5 tried and true Steps to Handling Rejection Like a Pro. Getting rejected is just a part of being an entrepreneur. How you handle it will determine much of your success. These 5 Steps have served me well, so press play at the top of the page and let’s get into it!

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MBA62 How to Get Compelling Testimonials Oct 29, 2014

In this episode you will learn how to get compelling testimonials for your business. Having powerful testimonials is critical to creating a high level of perceived value. But not all testimonials are created equal. In this episode, you will learn how to have compelling testimonials and how to ask for them from your clients. Let’s get into it!

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MBA61 5 Rules to Building a Powerful Brand Oct 28, 2014

In this episode you will learn the 5 Rules to Building a Powerful Brand. Your brand is your business’ personality and what people remember it by. If you don’t intentionally create your brand, others will create it for you…and it might not be a positive one. Press play at the top of the page and build a powerful brand!

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MBA60 Must Reads: Now Discover Your Strengths Oct 27, 2014

In this Must Read episode you will learn why you should read Now Discover Your Strengths by Marcus Buckingham and how it influenced me as an entrepreneur. This book made a huge impact on my mindset and knowing what to focus on as an entrepreneur. We also have a super special giveaway in this episode so stay tuned til the end to find out about this exciting opportunity! Press play at the top of the page to hear all about it!

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Bonus Episode: Q&A Weekends – Where do I start with guest posting and deal with my self-doubt? Oct 26, 2014

This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. Today’s question is: “Where do I start with guest posting and deal with my self-doubt?” Let’s get into it!

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Bonus Episode: Q&A Weekends- When do you take the leap, quit your job and start your business? Oct 25, 2014

This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. Today’s question is: “When do you take the leap, quit your job and start your business?” Let’s get into it!

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MBA59 How to Create a Successful Blog + Free Ride Friday! Oct 24, 2014

You know you need a blog but how do you create one that supports your business? In today’s lesson you’ll learn how to create a successful blog that works well with your business and your offering. Learn how you make sure your time writing and publishing is well spent and your blog becomes your marketing; a powerful arm of your business. Let’s jump right into it!

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MBA58 5 Reasons Why You Should Start a Blog Oct 23, 2014

In today’s lesson Omar explains how having and maintaining a blog can help your business tremendously. It doesn’t matter if your business is online or offline, if it’s a pizzeria or a web design firm; a blog is a must. Learn 5 reasons why a blog makes your life easier and your business a success. Let’s get down to business and find out!

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MBA57 Should You Start An Offline Business? Oct 22, 2014

In today’s lesson Omar teaches the pros and cons of running an offline business. He shares his own personal experience and offers lessons learnt as well as questions for the listener who might be making that choice themselves. Press play at the top of the page and let’s get started!

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MBA56 Should You Learn Business First Before Starting One? Oct 21, 2014

Do you need to spend time learning business before rolling up your sleeves and building your own? And if yes, how much time should you spend learning before doing business? What are the MUST KNOWS before starting a business? In this episode, we get into it and give you all the answers with no fluff.

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MBA55 Guest Teacher: Mike Grossman- Price Hacking Oct 20, 2014

Today in this guest teacher episode, Mike Grossman teaches pricing your products and charge more for what we create. This is an incredibly powerful lesson on price hacking and understanding how to price your products right! Let’s get down to business!

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Bonus Episode: Q&A Weekends- What is The $100 MBA SEO Strategy? Oct 19, 2014

This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. Today’s question is: “What is The $100 MBA SEO Strategy?” Let’s get into it!

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Bonus Episode: Q&A Weekends- Too Many Leaders in My Organization. What do I do? Oct 18, 2014

This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. Today’s question is: “I have too many leaders in my organization. What do I do?” Let’s get into this one!

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MBA54 Can Anyone Be An Entrepreneur? + Free Ride Friday! Oct 17, 2014

Today we get deep. CAN and SHOULD you be an entrepreneur? Have you really come to terms with the reality of entrepreneurship? Don’t be afraid, now’s the time to answer some serious questions. Let’s get into it. Oh! And let’s give away another membership to The $100 MBA!

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MBA53 The 10 Sins of Entrepreneurship Oct 16, 2014

Being an entrepreneur is not easy. There are challenges along the way and in this episode you will learn 10 things you should avoid while on the journey. There is no time to waste – let’s get into it!

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MBA52 How to Choose a Business Idea Oct 15, 2014

You might not have any ideas or you might have too many of them. In this episode you will learn how to discover great business ideas and how to choose the one you should move forward with. Let’s get down to business!

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MBA51 Understanding and Managing Type-B Personalities Oct 14, 2014

Not everyone you work with will be a super ambitious, go-getter leader type. And that’s a good thing. Type-B personalities have incredibly valuable qualities, IF you know how to utilize them. Learn how in today’s episode.

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MBA50 Must Reads: Book Yourself Solid Oct 13, 2014

In this Must Read episode you will learn why you should read Book Yourself Solid by Michael Port and how it influenced me as an entrepreneur. This book made a huge impact in the business book world and it really impacted our own business. Press play at the top of the page to hear why!

Show Links

Book Yourself Solid by Michael Port

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Bonus Episode: Q&A Weekends- How Often Should I Post On My Blog? Oct 12, 2014

This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. This episode’s question is: How often should I post on my blog? Press play at the top of the page to hear the answer!

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Bonus Episode: Q&A Weekends- Got A Job Offer. Should I Start My Business Now Or Later? Oct 11, 2014

This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. This episode’s question is: I got a job offer. Should I start my business now or later? Let’s get into this one!

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MBA49 What Makes A Great Leader + Free Ride Friday! Oct 10, 2014

Every great business has a great leader behind it. In this episode you will learn the 10 most important qualities every great business leader needs to have. Let’s get down to it!

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MBA48 How to Get Others To Do What You Need? Oct 09, 2014

Being a great manager means being able to get others to do what you need them to do. Learn the secret to getting others to do what you ask in today’s episode. Enjoy!

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MBA47 What Makes a Great Manager? Oct 08, 2014

Great entrepreneurs need to be great managers. In this episode you’ll learn how to become one. This episode is sure to take your approach to management to the next level. Let’s get into it!

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MBA46 What’s the Difference Between a Manager and a Leader? Oct 07, 2014

A manager and a leader are not the same thing. In this episode you will learn the important differences and when to utilize the manager or leader in you, when you need it. Press play at the top of the page!

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MBA45 Guest Teacher: Michael Port- Heroic Public Speaking Oct 06, 2014

In this guest teacher episode, we have NY Times Best Selling Business author Michael Port. A former professional actor and top-ranked speaker, Michael is on today to teach the essentials of public speaking- the Heroic kind. At some point as entrepreneurs we will have to speak or present in public. So press play at the top of the page and get into it!

Show Links

Get the full 50 tips here

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Bonus Episode P2: Q&A Weekends- How do I launch and run a successful podcast? Oct 05, 2014

This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. This episode’s question is: How do I launch and run a successful podcast? This question needs 2 episodes to fully answer it. This is part 2 and yesterday’s episode was part 1. Let’s get into it!

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Bonus Episode P1: Q&A Weekends- How do I launch and run a successful podcast? Oct 04, 2014

This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. This episode’s question is: How do I launch and run a successful podcast? This question needs 2 episodes to fully answer it. This is part 1 and tomorrow’s episode is part 2. Let’s get into it!

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MBA44 How To Increase Revenue in Your Business + Free Ride Friday! Oct 03, 2014

Need to make more money in your business? In this episode you will learn several ways or options to increase revenue in your business. Let’s get into it!

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MBA43 Maximize Your ROI in Everything Oct 02, 2014

Making sure your Return on Investment on any investment of money, time or effort is critical. In this episode you will learn how! Let’s do it!

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MBA42 Ways to Fund Your Business Oct 01, 2014

When you are getting started you might need some cash to get started. In this lesson you will learn some proven ways to fund your business. Let’s get into it!

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MBA41 The Fundamentals of Finance Sep 30, 2014

Finance is the not so exciting part of your business but you got to make sure you have it in order to stay in business. In this episode you will learn the fundamental principles of finance in your business. Let’s get down to business!

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MBA40 Must Reads: Rich Dad, Poor Dad Sep 29, 2014

In this Must Read episode you will learn why you should read Rich Dad, Poor Dad by Robert Kiyosaki and how it influenced me as an entrepreneur. This book is the best financial education I received, thanks Uncle Ash for gifting it to me 10 years ago!

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Bonus Episode: Q&A Weekends- Do I need to use my domain in my business email? Sep 28, 2014

This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. This episode’s question is: Do I need to use my domain in my business email? Let’s get into it!

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Bonus Episode: Q&A Weekends- Should I use the same bank for my business account? Sep 27, 2014

This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. This episode’s question is: Should I use the same bank for my business account? Let’s get into it!

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MBA39 A Crash Course in Negotiation- Part 2 + Free Ride Friday! Sep 26, 2014

It’s part 2 of our 2-part lesson on negotiation. Master the rules of negotiation and negotiation like a pro so everyone walks away happy. Lots to cover, so let’s get down to business!

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MBA38 A Crash Course in Negotiation- Part 1 Sep 25, 2014

No matter what your business is or what you are selling, at some point, you will need to negotiate. In this 2 part lesson you’ll get a crash course in negotiation and you will learn how negotiate like a pro and make sure everyone walks away happy. Lots to cover, so let’s get down to business!

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MBA37 How to Utilize ROI Pricing Sep 24, 2014

When a customer perceives your product or service as an investment, and the return on that investment is greater than your price, it’s a no brainer. In this episode you will learn how to utilize ROI pricing in your business!

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MBA36 How to Set Your Prices Sep 23, 2014

When we start selling our products and services we often ask, “How much should I charge?” In today’s episode we show you how to figure that out, so let’s get down to business.

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MBA35 Guest Teacher: Mike Vardy- How to Focus on Task Over Time Sep 22, 2014

In this guest teacher episode of The $100 MBA Show, Mike Vardy teaches productivity secrets that will change how you think about time and how you manage your work or tasks as they relate to time. Mike Vardy is a well-renowned author, speaker and co-host of the show Workflowing. It was an honor to have him teach this lesson, which we know you will love and certainly gain some extra nuggets of wisdom. Press play at the top of the page and enjoy!

Show Links

Productivityist

How to Stop Time: TEDxVictoria

3 Things You Should Put On Your Calendar

The Pomodoro Technique®

The Productivityist Workbook

How a Themed Schedule Can Help You Stay on Task – Workshifting

Energy, Time, Priority, Work/Life: 4 New Ways To Organize Your To-Do List – 99U

The Productivityist Newsletter

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Bonus Episode: Q&A Weekends- What do I spend my limited time on with my business? Sep 21, 2014

This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. This episode’s question is: What do I spend my limited time on with my business? Let’s get into it!

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Bonus Episode: Q&A Weekends- How do I deal with customer conflict? Sep 20, 2014

This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. This episode’s question is: How do I deal with customer conflict, especially when the customer in NOT right? Let’s get into it!

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MBA34 How to Build Trust in Sales + Free Ride Friday! Sep 19, 2014

Today we talk about how to earn your customer’s trust. We cover two areas that people don’t often talk about when it comes to building and maintaining trust with your customers.

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MBA33 Why is The Point of Sale So Important? Sep 18, 2014

The Point of Sale is the point where a customer decides to buy or not. It’s up to you to make the process as smooth as possible. There are some critical things you can do. Press play at the top of the page and learn.

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MBA32 What is Sales Exactly? Sep 17, 2014

Sales is not something icky. It’s all about information and education. Press play at the top of the page and learn more!

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MBA31 The Power of Free Sep 16, 2014

This episode packs a punch with why and how you should offer freemiums in your business. It goes beyond the obvious ideas that may come to mind. There’s a right way and a very wrong way to offer something for free to your audience. Press play at the top of the page, listen and learn.

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MBA30 Must Reads: Purple Cow Sep 15, 2014

In this Must Read episode I talk about why you MUST read Purple Cow by Seth Godin. Seth Godin is one of my absolute favorite authors. I share how this book has impacted me and what some of the biggest take-aways from the book are. Press play at the top of the page and enjoy!

Show Links

Purple Cow by Seth Godin

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MBA29 How Not to Burn Out + Free Ride Friday! Sep 12, 2014

Burnout is bad and is to be avoided at all cost. There are 7 ways we recommend to help you avoid burnout. Let’s hear what they are.

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MBA28 How to Turn Email Subscribers into Customers Sep 11, 2014

In this episode you’ll learn that the magic lies in building a strong relationship with your customers. What’s the best way to do that? Press play at the top of the page and find out.

Show Links

MBA15 Guest Teacher: Paul Jarvis- How to Build Relationships with Your Email Auto-responder

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MBA27 How to Content Market the Right Way Sep 10, 2014

We all know we need to content market, but I’ve learned the hard way that it’s all about working smarter and harder. In today’s episode we go over the four pillars of how to content market the right way. Let’s get down to business!

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MBA26 How to Get Your Customers’ Attention Sep 09, 2014

Getting the attention of your customers is a part of marketing, not sales. There are some critical ways to get customers’ attention that have worked since the beginning of time. They work because it’s the way we work as human beings. Learn what they are in today’s lesson.

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MBA25 Guest Teacher: Matt Giovanisci- How to Create Better Web Videos Sep 08, 2014

In this guest teacher episode of The $100 MBA Show, Matt Giovanisci teaches you the essentials to creating better videos for your business and website. He demystifies shooting video and video editing techniques and breaks down concepts so that you can get started and make those videos already!

Show Links

Swim University

Listen, Money Matters

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MBA24 What is the Secret to Marketing? + Free Ride Friday! Sep 05, 2014

Many people are looking for the secret to marketing and this episode we break down what is most important in marketing and how to turn interested customers into paying customers. Today is also the day we announce another Free Ride Friday winner who’ll receive a life-time membership to The $100 MBA online training and community! YAY! So then, let’s get down to business.

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MBA23 How to Deal with Competition Sep 04, 2014

Competition exists and is a reality in business. The question is “How do you deal with it?” Listen to today’s episode to find out.

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MBA22 How to Scale Your Business Sep 03, 2014

Your new business is doing well. You are now wondering how to grow and scale your thing the right way. That’s what today’s episode is all about.

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MBA21 How to Set Customer Expectations Sep 02, 2014

In business, expectations are everything. Making sure you are setting the right expectations for customers will help you in ways you would never imagine. Press play at the top of the page and find out how.

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MBA20 Must Reads: The War of Art Sep 01, 2014

In this Must Read episode we talk about why you MUST read The War of Art by Steven Pressfield. I share how it has impacted me and what are some of the biggest take-aways from the book. Press play at the top of the page and enjoy!

Show Links

The War of Art by Steven Pressfield

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MBA19 Delivering Your Offer + Free Ride Friday! Aug 29, 2014

The delivery of your product or service is ridiculously important. It effects everything from your reputation to whether your customers happily enjoy or return your products. Plus today we announce the second free membership give-away to The $100 MBA online training and community! Woo hoo! Alright, let’s get down to business.

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MBA18 How to Validate Your Business Before You Launch Aug 28, 2014

What if you launch a business and nobody buys? A nightmare you don’t want to happen. That’s why validating your business idea before you launch is so important. We get into it in today’s lesson.

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MBA17 Is Price Really Important to Customers? Aug 27, 2014

Do customers really care how much your products or services cost? How much of a role does price play in the decision to buy or not. We get down to it in today’s lesson.

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MBA16 Should You Get Funding Before You Start? Aug 26, 2014

So you’re starting a business. Should you bootstrap this thing or get funding for your venture? We get down to business and talk about if getting funding is the right move in today’s lesson.

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MBA15 Guest Teacher: Paul Jarvis- How to Build Relationships with Your Email Auto-responder Aug 25, 2014

In this guest teacher episode of The $100 MBA Show, Paul Jarvis teaches his secrets of building genuine and meaningful relationships with your audience with your email auto-responder. Paul knocks it out of the park with this lesson!

Show Links