The 10 Minute Dental Marketing Podcast

Latest Episodes:

How to Help Potential & Existing Patients Understand the Value of Your Practice Jul 29, 2016

Show notes

How to Help Potential & Existing Patients Understand the Value of Your Practice What was discussed?

Quote of the day: “Once you have commitment, you need the discipline and hard work to get you there.” - Haile Gebrselassie

1. Use Your Waiting Room

Try using your waiting room as a way to differentiate your office. If you want to create a luxury atmosphere, consider some massage chairs and flatscreen TVs. If you have a sports centered community, transform your waiting room into a sports centered area. An example is a pediatric office that had a huge fish tank and a large treehouse for kids to play in while they waited. Put some brochures and newsletters in the waiting room to show some value.

2. Use Target Marketing

Target marketing is when you know exactly who your ideal patient is and you go after them in a way they want to be communicated with. How much more effective is it for your advertisements to be seen by your ideal patient which is, as an example, a 35 year old business owner making 100k a year, who owns a home and has a family versus having your ad seen by everybody in Las Vegas? Cater directly to your ideal patient’s needs and wants.

3. Use Email Marketing

This is a great way to directly target a specific market and a great way to implement marketing campaigns! Email is a great way to remind patients about appointments, but it’s also a great way to keep your name at the front of your patients’ minds. It can be an avenue for you to show that you’re human and that your office cares. If you make it easy for your patients to come in and set up an appointment or you’re able to accommodate their schedules, they’ll remember it and value it.

4. Engage & Market To Your Existing Patients

You should know who your existing patients are and should be able to develop some demographics from them (such as areas of town, things they’re coming in for, etc.) and target that. Use that information to directly market to them. Ask them what’s most important to them and use that information to influence your blog posts and more.

5. Attract Referrals

Build more relationships with other medical professionals. Establish more relationships and get in front of more doctors and more patients. As you do this, your potential patients will see your relationship with a doctor that they might already be comfortable with which will positively influence their decisions. Try sending holiday cards or gifts, providing lunches, sending thank you notes, and other methods to establish more relationships with other medical professionals.

6. Use Internet Marketing

There’s a ton of potential in internet marketing! If you don’t have a digital marketing strategy in place, you’re going to have a hard time in attracting the patients that you want. You need a strong website, strong social media presence, and you should be easily searchable for your potential patients. Online presence might be all that a potential patient knows about you before setting up an appointment. Don’t take it lightly!

7. Always Maintain Positivity

Make sure that the attitude in the office and appearance of the office is positive. Make sure your patients are greeted in a friendly manner and by name. Ensure that the office is clean and has a warm atmosphere. You want your patients to go back home and be wowed by the experience they had in your office. Ideally, you want them to write a glowing review! Positivity in your office will make a difference.
If you need assistance with communicating value to your patients, contact us today so we can see if we're a good fit for each other.
Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

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What You Should Know Before Naming Your Dental Practice Jul 22, 2016

Show notes

What You Should Know Before Naming Your Dental Practice What was discussed?

Quote of the day: “Hard work without talent is a shame, but talent without hard work is a tragedy.” – Robert Hall

1. Consider Any Potential Legal Issues

Search in the US Patent & Trademark Office Website before deciding on a name. This is a really important step as you don’t want to be deep in the process of your rebranding efforts only to find out that someone else has already laid claim to your name. Another way to search is just by doing a Google Search! Searching for your perfect name in Google can often reveal that what you initially thought was a perfect name might be associated with some really negative stuff online.

2. Consider Having Your Own Name

A lot of doctors and dentists do this and it’s perfectly fine but is definitely something you should think about. If it’s a smaller community, having the practice named after you can often be a good step. However, if you plan on selling the practice one day it might detract from the value as the buyer will have to put a lot of time and money into rebranding the practice.

3. Try a Catchy Approach

Many dentists incorporate teeth or smiles in their names which is considered a catchy approach. If you’re considering a catchy approach, make sure that it’s different from others in the area. This can be difficult due to how common this approach is these days. Sometimes you might end up realizing that what you had in mind might not be possible when considering your competition and setting yourself apart.

4. Consider a ‘This Is What We Do’ Approach

It could be something to the effect of “Evergreen Smiles & Cosmetic Dentistry” which tells a little bit more about what you do. It’s descriptive and doesn’t force people to think about what you do. You want to make it as easy as possible for people to know what your practice is about.

5. Take the Location Approach

Try something that has the name of your city or area of town to localize your practice. It has some benefit as far as search engines go, but don’t base your decision off of that alone. If you have a landmark or park nearby, you can decide to incorporate that into your name.
A few more things to consider: is the name meaningful? Does it emit positive and warm feelings? Is the domain available? What kind of a logo can I do with this? Will I need a tagline? Is it hard to pronounce or remember? What’s the image portrayed in people’s minds when they think of this? Do I want to attract families and children? Most importantly, is the name going to appeal to your patients? Will they remember it and will it be associated with good feelings?
For more information on naming your dental practice, contact us today so we can see if we're a good fit for each other.
Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

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6 Landing Page Mistakes You Don’t Want to Make Jul 15, 2016

Show notes

6 Landing Page Mistakes You Don’t Want to Make What was discussed?

Quote of the day: “You learn the value of hard work by working hard.”
With Google Adwords, you want to send someone to a landing page rather than your homepage. The landing page is a page you’ve created specifically for the ad campaign that you’re running. Conversions are much higher when people are sent to the landing page that was ad-specific versus when people are sent to home pages that aren’t relevant to the ad campaign they were brought in by. Landing pages are valuable tools that anyone who is running a PPC (Pay Per Click) campaign should use.

1. Aren’t Testing Them

You should create a couple different (but similar) versions of landing pages and test out their effectiveness. For examples of small differences, try changing things like the length of the opt-in form, change the fields they have to answer before continuing, and so on. Other tests include the color of submit buttons, background images, page layout, and where you present your information. Google Analytics is great for testing landing pages and gauging how effective your different versions are. A service you could use to test different versions of your landing pages is Optimizely.

2. Stopping After One Test

You shouldn’t stop testing after you have a single successful page. Once you’ve established a winner that works better than your other versions, try improving on that winning version. If you assume that the version that performs better than the other ones is the best that it can be, you’re not doing yourself any favors and are missing out on potential improvements!

3. Only Testing The Obvious

Different headlines, offers, and call to actions are obvious changes. You can test completely different layouts of pages (perhaps one that doesn’t look anywhere near to what the control version looks like) and you might be surprised at the results! Test completely different designs, content, color schemes, and field forms and see what works best.

4. Not Using Analytics

Your measure of testing the landing pages is flawed. If you’re basing success on single factors, you aren’t getting the big picture. For example, if you’re using a tracking number on one of your landing page versions and it’s getting tons of phone calls, you might assume that that page is a clear winner. However, if you’re not using analytics, you could be missing out on other wins on that page or different pages. Maybe people are responding positively to the content on the page, maybe they’re staying on the page for longer than other pages or are rapidly clicking to other pages and are calling you from those pages. Make sure you’re using analytics software to ensure you’re getting the full report.

5. Test Isn’t Long Enough

You need to have more traffic than just a hundred visitors to determine whether or not a landing page is effective. A good number to shoot for is 1,000 visitors or more before coming to a conclusion. You need to test your pages for a long enough to be able to say that your results are statistically significant.

6. Comparing Traffic From Different Sources

You’re saying Landing Page A is the loser and Landing Page B is the winner but Landing Page A is all organic traffic and Landing Page B is all paid traffic or referral traffic from Facebook. Those are two completely different audiences and the conclusion that you’re coming to isn’t on the same playing field. You’ll want to test these as close to apples to apples as possible. Make sure that the traffic source is the same to ensure that the results aren’t being skewed.
If you need assistance with creating effective landing pages or are struggling with your PPC campaigns, contact us today so we can see if we're a good fit for each other.
Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

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·Follow us on Twitter: @titanwebagency

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How to Create an Effective Ad for Your Practice Jul 08, 2016

Show notes

How to Create an Effective Ad for Your Practice What was discussed?

Quote of the day: “There are no shortcuts to places worth going.” – Beverly Sills

1. Social Proof

Every ad that you have should have some type of testimonial that is relevant to the service that you’re offering. You don’t want to spend money on marketing without social proof that shows that you’ve done what you’re advertising and that people are happy with the results. If you don’t have a testimonial, go out and get one!

2. Use Clean Design with Whitespace

You don’t want to have a cluttered design and be the person that tries to fit every single service, testimonial, and offer on your ad. If it’s a postcard or a money mailer, make it clean. In most situations, less is more. Generally, the more cluttered the ad, the less likely people are to read them.

3. Use Benefit-driven Copy

This lets people understand the benefit that they’re going to get from working with you. You’ll want to portray what services you’ll provide, but you want to show them the benefit that they’ll get personally. If they can imagine how their life will improve from working with you, the ad will be much more effective.

4. Easy to Understand Offers

Every ad that you have (digital or print) should have some type of offer. They should include some kind of obvious special that people don’t have to look for.

5. Test Multiple Offers vs. One Offer

Find out which method works best in your market. Develop different ads with multiple offers and ads with a single offer and test which one works best.

6. Have Photos of Patients

If you can include photos of actual patients (with their permission), your audience will have an easier time imagining themselves in the same position which will increase the success of your campaign.

7. Review the Headline

Make sure your headline is compelling and isn’t just basic and generic. The headline needs to attract people towards the rest of your ad and should generate an interest in your business.

8. Tracking Phone Number

This is crucial to monitor the success of the campaign. The phone number should be unique to the ad that you’re sending out. Later, you can use that phone number to track the ROI of the campaign. From there, you can see how many calls you’re getting and the overall success of the campaign.

9. Have a Deadline

You need to include a deadline so that people have a compelling reason to call you. This has been proven time and time again. If people have a certain time to get something done by, they’ll be more likely to call. You can help them by including the deadline on the ad in many different ways. Examples would include “Offer expires on the 31st of this month!” or “Offer valid for the first 21 patients!”.
If you need assistance with developing a great ad or an effective ad campaign, contact us today so we can see if we're a good fit for each other.
Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

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Standing Out in a Crowded Market Jul 01, 2016

Show notes

Standing Out in a Crowded Market What was discussed?

Quote of the day: “Hard work helps.”

How does a business differentiate itself & get customers to choose them over the competitors?

You don’t want to be the cheap alternative, the low-cost provider, or the place that people go simply because it’ll cost them less. That’s not the ideal way to build your brand or the financial stability that you want to build. You need to stand out, which you can do in a bunch of different ways.
One of the most important things to have is a Unique Selling Proposition (USP). You can develop this proposition in a lot of different ways, but you do need to develop one. For example, you can be the fun dentist in the area that has video games in the office and provides a fun environment for patients. You can do this by speaking in the community, at conventions, or writing a book. You can volunteer and are known as the business that volunteers in the community, which is a great way to set yourself apart.
The best way to develop your USP is to be somebody and be somewhere. The people that make the most money in your market aren’t necessarily the most skilled. They’re not being paid the most just because of their skill. They’re being paid for who they are and the reputation they’ve built.

How do you apply this to the local market level?

Business owners who can apply this to their business are able to be extremely successful. For example, one dentist regularly travels to third-world countries to perform dental surgery on patients who would otherwise not have access to it. This gets him coverage on local news stations and papers and gives the community an insight into his work and his practice. He’s developed a relationship with the press that allows him to get on local news when he needs to. If you can be the person that the press goes to whenever they need a dentist or doctor’s perspective, you’ll have developed a way to stand out. The dentist who has great brand exposure, brand recognition, and has a great community presence will succeed in gaining new business.
Think of the thing that you do that can help you stand out in your market. It doesn’t have to be traveling to third-world countries, but it should be unique! Have a specialty and be known for what you do.
If you need assistance with understanding metrics, contact us today so we can see if we’re a good fit for each other.
Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

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Why Cheap SEO is Dangerous For Your Business Jun 24, 2016

Show notes

Why Cheap SEO is Dangerous For Your Business What was discussed?

Quote of the day: “Hard work keeps the wrinkles out of the mind and the spirit.” – Helena Rubinstein

Three Types of SEO Companies: 1. Higher End SEO Companies

– $2500 to $10,000 range. These companies are generally reputable.

2. Middle of the road Companies

– $1000-$2500 range. These are companies you should be researching before hiring.

3. Lower-End SEO Companies

-- $1000 and under. These should pretty much be avoided. On rare occasions, you can do business with someone in this price range but generally it will be a slimmed down experience.
When you choose a cheap SEO company over a reputable one, you end up paying for the cheap SEO originally and not getting anything in return. You’ll have to pay another company to help dig you out of the hole that the cheap SEO company put you in. Your rankings will also most likely drop when you use a cheap SEO company.
Cheap SEO companies often use techniques that will drop your rankings instead of improve them. These techniques are referred to as Blackhat SEO. These tactics include stuffing keywords on your site in an unnatural way, including links from junky sites that you don’t want to be associated with, providing content on your website that doesn’t represent you and looks bad for your business, and other negative tactics. This also usually provides a bad user experience for your visitors in tandem with hurting your rankings.
When hiring an SEO company, you need to find a company that does it right the first time around. They should be within your budget, but they should also understand the basics and best practices of SEO. You can find which companies are the best by asking a few simple questions when searching for your SEO company.
For more information on finding the right SEO company, check out our free report. The report includes some questions that you can ask your SEO company to ensure they’re a quality company that is using best practices and also includes some basics about the SEO world that you should know as a business owner. If you’re interested in the report, head to titanwebagency.com/report.
If you need assistance with SEO, contact us today so we can see if we're a good fit for each other.

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·Follow us on Twitter: @titanwebagency

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7 Qualities of Effective Websites Jun 17, 2016

Show notes

7 Qualities of Effective Websites What was discussed?

Quote of the day: “Happiness is the real sense of fulfillment that comes from hard work.” – Joseph Barbara

1. An Effective Website Supports Your Brand & Looks Legit

When someone comes to your site, the website should look and feel professional. Your personal views on politics, religion, etc. should not be on the website. The font on the website should be easy to read and there should be proper grammar and no spelling mistakes. There are many other qualities that make up a professional website, but in general you’ll know when you see an unprofessional one versus a professional one.

2. Effective Websites Utilize Proper On Page Search Engine Optimization (SEO)

A good website uses SEO from the very beginning. SEO is extremely important to website success and the success of your online presence. An important point to understand is that getting your website redesigned by a professional web designer does not include SEO. Web designers design the look and functionality of your site, they do not include SEO in their redesign which can seriously tank your search engine rankings after you’ve had a redesigned site. If you’re looking to redesign your site, be sure to hire a full service online marketing company (like Titan Web Agency) that understands the importance of SEO. New websites need to have SEO considered from the very beginning of the website redesign.

3. An Effective Website Integrates Social Media

You need to be involved in social media and have it linked to your website. It’s expected that you’ll be on social media and link it to your site. Go to where your prospective customers and patients are and make sure that you have profiles on the sites they frequent. Understand your customer’s persona and appeal to it.

4. An Effective Website Uses Professional & High Quality Images

Images should be unique to you that are high quality and not pixelated. They shouldn’t look like run of the mill graphics that you see on every other website. They should be unique to your practice and should give an insight into what to expect when a new patient arrives at your office.

5. An Effective Website Has an Intuitive Layout & Design

The methodology that we like to use at Titan Web Agency is “Don’t Make ‘Em Think”. If a visitor comes to the page and can’t figure out where your menu is, how to contact you, where to set up an appointment, or the services you offer – they’ll be frustrated and much more likely to leave your site in a huff. Solve this by having an intuitive design that guides people on where to go next.

6. An Effective Website Has Easy to Spot Contact Information

The information that you have on your site as far as your phone number and contact form should be front and center. You don’t want someone to have to search for your contact information. Make it easy for them to fill out a form to contact you. There should usually be a contact link on your homepage as well as a contact number.

7. An Effective Website is “Responsive”

When someone comes to your website from a mobile phone, your website should be optimized for mobile display. If your website is not a responsive website, it will appear scrunched up on a mobile phone and in some cases won’t display at all. Your website should look great across all displays, ranging anywhere from a 21 inch monitor to a 4 inch phone. This is even more important because Google will start factoring whether or not you have a responsive website into your search result rankings.
If you need assistance with website redesign, contact us today so we can see if we're a good fit for each other.
Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

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·Follow us on Twitter: @titanwebagency

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What You Need to do Before Investing in Online Marketing Jun 10, 2016

Show notes

What You Need to do Before Investing in Online Marketing What was discussed?

Quote of the day: “The only thing that overcomes hard luck is hard work.” – Harry Golden
The most important thing you can do before hiring an online marketing company is to fix your website.
You don’t want to drive traffic to your site through online marketing (such as SEO or PPC) if you have a website that doesn’t properly communicate your brand, your message, and a good reason for why visitors should use you over someone else. If you’re just going to lose those visitors at the end of the process due to your site, then online marketing is a waste of your time and money.
To fix this, you’ll need to have a website that accurately reflects your business. Don’t go out and get a website that was done with a DIY website builder (GoDaddy, VistaPrint). You need to find and hire an expert who understands all of the best practices that go along with creating a website.
A good online marketing company should understand user experience, website design, web development, SEO, and standard practices.
You want to ensure that you’re hiring an experienced and reliable company that’s able to deliver the kind of experience that you need.
We’ve put together a free guide that can help you in the hiring process when looking for an online marketing company. It includes 6 of the most costly misconceptions that people have about online marketing, some of the greatest scams and lies that people will tell you, 7 mistakes that you need to avoid and a lot of other important things! To pick up this report, head to contact us today so we can see if we're a good fit for each other.
Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

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·Follow us on Twitter: @titanwebagency

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4 Important Metrics for Doctors to Know Jun 03, 2016

Show notes

What was discussed?

Quote of the day: “You’re never a loser until you quit trying.” – Mike Ditka
Even if you’re already working with an internet marketing agency, make sure to keep up to date on important metrics.

1. Know Your Traffic

You should know and understand your website traffic and who’s engaged. This is one of the most basic metrics that you should know. How many visitors are visiting your site? How many pages are they viewing? How did they get to your site? Are they returning to your site? How long are they staying on your site? You can use a free tool like Google Analytics to get this information but you need to know the answers to these questions. If you don’t know how people are getting to your website, how can you tell what’s working and what’s not?

2. Track Your Social Media

Take advantage of built-in features that your social media platforms have. Facebook, for example, will tell you your followers, their demographics, where they’re from, and they’re age. You can also use additional tools like Social Mention or HootSuite which will tell you additional information in an easier to view manner. Having this information about Social Media will tell you who is following you and who wants to engage with you.

3. Click Metrics

Clicks are one of the most concrete indicators that someone’s engaged with your business online. If you can see how many people have clicked on links in an ad (Facebook ads, Google Adwords ads), you’ll be able to trace back to the source of the traffic which will let you see how much return on investment (ROI) is. Your email campaign software might have different click metrics than your Facebook ads, but you can use free tools like bit.ly (URL shortener) and use that as a marketing test. Knowing who is clicking on what will help you tie that into Google Analytics and track your goals and conversions.

4. Understand Customer Feedback

If customers are rating you 4 out of 5 on average, that’s an opportunity to make small improvements or changes to your business processes. Maybe the problem lies in the initial visit to your office or the way that they can book an appointment. You can use surveys and customer service calls to help reveal some of the smaller problems in your business. People are more likely to choose a business that has great reviews instead of decent reviews, so paying attention to what your customers are asking for is important!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

How Much Time Should You Spend on Social Media May 27, 2016

Show notes

What was discussed?

Quote of the day: “You can’t expect to hit the jackpot if you don’t put a few nickles in the machine.” – Flip Wilson
According to a recent study, 64% of marketers are on social media for 6 or more hours a day. Only 45% of marketers think that what they’re doing (at least on Facebook) is effective.

Set Some Goals

When you go into social media, you need to have goals in mind. Typical goals would be to earn new business, gain exposure, build relationships with other businesses or potential patients, generate leads, reduce your marketing expenses by ranking well in the search engines from those social profiles, increase traffic to your site or develop loyal fans!

Choose Your Platforms

After determining your goals, figure out your main platforms. Focus on a few platforms that you feel most comfortable with and know that your audience will be browsing.

Plan Your Posts

A study was put out (LINK) by Broadcast to World which talked about how often you should post on different social platforms that showed that Facebook posts should be around 5-10 posts a week (1 or 2 a day), LinkedIn is about 1 time per day, Twitter is 7-10 times per day, Google+ around 5-10 times a week, and Instagram 3-5 times per day.

Remember Your Customers

When you develop your social media plan, keep the customer service angle in mind. Failing to see complaints on social media can have serious consequences. You need to be sure that you’re addressing the issues and making the customer feel like their complaint was heard.

Distribute Your Time Equally

Make sure your time is well distributed and that you’re spending time on all of the platforms that you’re committed to. It’s unlikely that you’ll spend too much time on social media. As long as you’re working to expand your audience and engage with your current customers and fans, any time put towards that will help you reach your goals. How much time you’ll realistically be able to spend is a different animal.

Consider Getting Help

You’ll want to make sure that you’re checking in regularly on social media. If you’re doing it yourself, you’ll want to spend around 5-10 hours per week responding, interacting, engaging, creating posts, and scheduling posts. If that seems like way too much, consider hiring someone to manage your social media for you! If you feel like you can handle it alone, just make sure that you have your goals in mind and your plan and strategy set.

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