Stay ConnectedTechnically Creative by KoobrikLabs is about the people translating between imagination and systems — the operators, creatives, and technologists turning ideas into industry.
This is a technology podcast for people who don’t think they’re technical — but increasingly need to understand the systems shaping creative work.
You can learn more about Koobrik Labs at koobriklabs.com
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This episode is part of a special series presented in partnership with the Future of Life Institute (FLI).
Throughout Season 4 of Technically Creative, we're exploring some of the biggest questions surrounding artificial intelligence, creativity, copyright, performer rights, AI safety, and responsible innovation.
Learn more about the Future of Life Institute:
📺 YouTube
https://www.youtube.com/@futureoflifeinstitute/
🌐 Website
https://futureoflife.org/
In this episode of Technically Creative, Orlando Wood sits down with Duncan Crabtree-Ireland, National Executive Director and Chief Negotiator of SAG-AFTRA, to explore one of the biggest questions facing the creative industries today:
Who owns your face, your voice, and your performance in the age of AI?
As artificial intelligence transforms filmmaking, television, advertising, gaming and digital media, performers are facing entirely new questions around AI actors, digital replicas, voice cloning, copyright, consent, likeness rights and ownership.
Duncan has been at the center of those conversations, leading SAG-AFTRA's negotiations on AI protections and helping shape one of Hollywood's most important agreements for the future of creative work.
But what makes this conversation so interesting is that it isn't about stopping AI.
It's about making sure AI develops in a way that respects creators, protects human performance, and gives performers meaningful control over their identity.
Throughout the discussion, Duncan shares a refreshingly pragmatic perspective. Technology isn't the enemy. The challenge is building the legal, ethical and commercial frameworks that allow innovation to flourish while ensuring the people whose creativity powers this industry remain in control of how they're represented.
• How SAG-AFTRA negotiated landmark AI protections for performers
• Who owns your face, voice and digital likeness in the age of AI?
• Why consent is becoming the foundation of AI creativity
• How voice cloning and digital replicas are changing Hollywood
• What actors, filmmakers and studios need to understand about AI contracts
• Why Duncan believes AI should augment human creativity, not replace it
• The future of acting, entertainment and storytelling in an AI-powered world
Whether you're an actor, filmmaker, producer, creative director, entertainment executive, lawyer, or anyone interested in AI, Hollywood, copyright, performer rights and creative technology, this conversation offers one of the clearest and most balanced discussions you'll hear anywhere on where the industry is heading.
This conversation is part of our ongoing series with the Future of Life Institute exploring the ethical, legal, and creative questions shaping the future of artificial intelligence.
👉 Subscribe for more conversations about AI, creativity, entertainment, filmmaking and the future of creative work.
Visit KoobrikLabs
https://koobriklabs.com
Connect with Orlando
https://www.linkedin.com/in/orlando-wood/
[00:00] Who Owns Your Face?
[04:10] Why SAG-AFTRA Didn't Try to Stop AI
[11:20] Digital Replicas, Voice Cloning & Consent
[21:15] Negotiating Hollywood's AI Agreement
[33:40] Copyright, Contracts & Human Performance
[46:30] The Future of Acting in an AI World
[58:10] Why Human Creativity Still Matters
#ArtificialIntelligence #SAGAFTRA #AIActors #Hollywood #VoiceCloning #DigitalReplica #Copyright #AIEthics #FutureOfLifeInstitute #TechnicallyCreative #KoobrikLabs
🌍 Learn More About the Future of Life Institute
The Future of Life Institute (FLI) is a nonprofit organization working to help ensure that transformative technologies, including artificial intelligence, benefit humanity while reducing catastrophic and existential risks. Through research, policy, public education, and collaboration, FLI brings together scientists, policymakers, technologists, and creators to help shape a safer future.
📺 Future of Life Institute on YouTube
https://www.youtube.com/@futureoflifeinstitute/
🌐 Official Website
https://futureoflife.org/
If these conversations resonate with you, I highly recommend subscribing to their channel and exploring the work they're doing.
This isn't just a sponsorship announcement.
It's an explanation of where I stand.
I'm incredibly proud to announce that Season 4 of Technically Creative is partnering with the Future of Life Institute (FLI), a nonprofit dedicated to helping ensure that transformative technologies like artificial intelligence benefit humanity while thoughtfully addressing the risks they create.
Over the last few years, I've been called a hypocrite more times than I can count.
Why?
Because I believe the wholesale training of AI models on copyrighted creative work represents the largest copyright theft in history... and yet I also spend my career building AI products and helping creative companies adopt these technologies.
To some people, those positions seem impossible to reconcile.
I don't think they are.
I believe we can acknowledge that artists were treated unfairly and recognize that AI is now part of our creative future.
We can celebrate innovation while demanding better conversations around copyright, consent, compensation, creator rights, AI ethics, safety, risk, and responsible adoption.
That's what Technically Creative has always been about.
Not choosing a side.
Creating a place where the difficult conversations can happen.
That's why partnering with the Future of Life Institute feels so natural.
Throughout Season 4, you'll hear a series of special conversations exploring AI ethics, copyright, performer rights, creative ownership, AI safety, responsible innovation, and the future of creativity alongside conversations with the founders, engineers, artists, and companies building these technologies.
We're not here to tell you AI will save the world.
We're not here to tell you AI will destroy it.
We're here to talk to the people who are actually wrestling with what happens next
• Why Technically Creative partnered with the Future of Life Institute
• Why I reject the "fair use" argument for AI training
• Why I've been called a hypocrite
• Why I still build AI products
• How creative companies should think about AI adoption
• Why copyright, consent, compensation and creativity belong in the same conversation
• What responsible AI innovation actually looks like
Whether you're an artist, filmmaker, writer, musician, creative director, entrepreneur, policymaker, or AI builder, this conversation is about finding a path that protects creativity while embracing technological progress.
📺 Subscribe for more conversations about Artificial Intelligence, AI Ethics, Copyright, Creative Industries, Entertainment, Responsible Innovation, Creator Rights, and the Future of Creativity.
Visit KoobrikLabs
https://koobriklabs.com
Connect with Orlando
https://www.linkedin.com/in/orlando-wood/
#ArtificialIntelligence #AIEthics #FutureOfLifeInstitute #Copyright #ResponsibleAI #CreativeIndustries #TechnicallyCreative #KoobrikLabs
🎥 The RealReal (Silver Cannes Lion)
https://www.youtube.com/watch?v=MORj7Cn1Wo0
🎥 Gaia
https://shots.net/news/view/gaia-exposes-dairys-hidden-heartbreak
If you're a creative company looking to future-proof your business, book a free consultation call at
👉 https://koobriklabs.com/contact/
🎬 AI Filmmaking, Cannes Lions & Creative Craft — Don't Miss This One
In this episode of Technically Creative, Orlando Wood sits down with Sebastian Strasser, one of advertising's most celebrated commercial directors and founder of Lipstick, alongside Sascha Peuckert, Executive Producer at Team One, to explore one of the biggest questions facing the creative industries today:
Can AI produce truly world-class creative work?
For the last few years, much of the conversation around AI filmmaking and AI advertising has focused on what the technology supposedly can't do.
Then came The RealReal.
Winner of a Silver Cannes Lion, it's one of the first end-to-end AI commercials that genuinely feels like the work of a master filmmaker. It doesn't just demonstrate what AI can do. It demonstrates what happens when extraordinary creative talent embraces extraordinary new tools.
Then came Gaia.
A film that's emotional, cinematic and deeply human. It proves something many people still question: AI doesn't remove emotion from storytelling. In the hands of great artists, it can become another way to express it.
This isn't a conversation about prompting.
It's a conversation about craft.
About directing.
About taste.
About authorship.
And about why the future of AI filmmaking won't be defined by the people who learned AI first. It'll be defined by the people who've spent decades mastering storytelling.
• How The RealReal became one of the first AI commercials to win a Cannes Lion
• Why Gaia proves AI can create genuine emotional storytelling
• The difference between prompting and directing
• Why craft, taste and authorship matter more than ever
• How AI is changing commercial production
• What agencies, brands and filmmakers can learn from these groundbreaking films
If you're a filmmaker, creative director, producer, agency leader, or simply fascinated by AI filmmaking, commercial directing, advertising production and creative technology, this episode is one of the clearest conversations yet about where creative work is heading.
👉 Subscribe for more conversations about AI, advertising, filmmaking and the future of creative work.
Visit KoobrikLabs: https://koobriklabs.com
Connect with Orlando: https://www.linkedin.com/in/orlando-wood/
[00:00] Can AI Create a Cannes-Winning Commercial?
[04:12] The RealReal: Inside an AI Cannes Lion Winner
[12:40] Why Great Craft Still Wins
[22:18] Directing vs Prompting
[31:55] Building an AI Production Workflow
[42:30] Gaia and the Power of Emotion
[52:15] The Future of AI Filmmaking
#AIFilmmaking #AIAdvertising #GenerativeAI #CannesLions #CommercialDirector #SebastianStrasser #CreativeTechnology #Advertising #Filmmaking #TechnicallyCreative #KoobrikLabs
How does Disney stay innovative?
Inside the Disney’s Innovation Team and the future of entertainment with David Min
For the latest news on the Disney Accelerator, please check it out at: https://sites.disney.com/accelerator/
Technically Creative is brought to you by KoobrikLabs, the data partner for creative companies.
🏰 How Disney Finds the Future
In the Season 4 premiere of Technically Creative, Orlando Wood sits down with David Min, VP of Corporate Innovation at The Walt Disney Company, to explore how one of the world's most iconic entertainment companies discovers, evaluates, and deploys emerging technologies.
As the executive responsible for Disney's external innovation strategy and the Disney Accelerator, David sits at the intersection of startups, venture capital, robotics, immersive media, and Disney's creative businesses. His team connects Silicon Valley with Disney, helping identify the technologies that could shape the next generation of storytelling, theme parks, streaming, filmmaking, sports, and entertainment experiences.
This conversation goes far beyond just the technologies they employ.
It's about how large creative organizations stay curious, how innovation teams operate inside enterprise businesses, and why the future belongs to companies that can combine creative excellence with emerging technology.
We explore Disney's approach to founders, the Disney Accelerator, startup partnerships, Imagineering, robotics, augmented reality, Unreal Engine, StageCraft, vertical video, YouTube-native storytelling, and why creator-led innovation is becoming increasingly important across the entertainment industry.
🎧 Highlights include:
• How the Disney Accelerator discovers breakthrough startups
• Bob Iger's vision for corporate innovation at Disney
• Why Disney partners with startups instead of building everything internally
• How Walt Disney Imagineering works with emerging technologies
• AR, Robotics, and the future of theme park experiences
• The story behind Epic Games, Unreal Engine, and StageCraft
• Why vertical video and mobile-first storytelling are reshaping entertainment
• Creator-led, responsible AI, and Disney's approach to emerging technology
• How venture capital helps Disney identify technology trends
• Why innovation starts with excitement, not education
• Lessons every creative company can learn from Disney's innovation strategy
Whether you work in film, television, advertising, publishing, gaming, music, or creative technology, this episode offers a rare look inside how one of the world's most innovative entertainment companies thinks about the future.
👉 Subscribe for more conversations exploring AI, creativity, media, technology, and the business of creative work.
Visit KoobrikLabs:
https://koobriklabs.com
Connect with Orlando:
https://www.linkedin.com/in/orlando-wood/
📍 Chapters
[00:00] Inside Disney Innovation
[03:45] What the Disney Accelerator Actually Does
[09:10] How Disney Works with Startups
[17:30] Imagineering & Robotics
[26:20] How Disney Evaluates New Technology
[34:15] Epic Games, Unreal Engine & StageCraft
[43:00] Vertical Video and the Future of Storytelling
[51:10] Creator-Led AI and Responsible Innovation
[58:00] Why Innovation Starts with Excitement
#Disney #DisneyAccelerator #DavidMin #Innovation #Imagineering #Startups #Entertainment #Media #CreativeTechnology #TechnicallyCreative #KoobrikLabs #OrlandoWood
Don’t miss Digital Hollywood’s panels on the future of entertainment and media. Sign up for more information at - https://www.digitalhollywood.com
Technically Creative is brought to you by KoobrikLabs, your AI transformation partner for creative companies.
What happens when AI moves upstream into the creative process, before the camera ever rolls?
Recorded live at Digital Hollywood: The AI & Entertainment Summit 2026, this episode of Technically Creative brings together filmmakers, producers, technologists and creative leaders to explore how generative AI is changing film development, screenwriting, ideation, visualization, storyboarding and plot structure.
The conversation focuses on the part of filmmaking that can be the hardest to accelerate: turning the first spark of an idea into something structured enough to make.
Orlando Wood, founder of KoobrikLabs, joins Russell Palmer, CEO & Co-Founder of CyberFilm AI and SAGA; Matt Pfeffer, Executive Producer and President of Ritual Labs; Albert Thompson, creative and digital innovation leader; Alex Gocke, VP of Sales at Largo; and moderator Annie Hanlon, Co-Founder of PLAYBOOK PLBK.
Together, they examine how AI is becoming a new kind of creative collaborator. Not simply a tool for generating finished images or video, but a system for helping filmmakers explore possibilities, interrogate ideas, develop characters, visualize scenes, build storyboards and pressure-test narrative structure.
The panel explores:
For anyone working in film, television, advertising, production, screenwriting or entertainment technology, this is a practical look at what an AI-assisted creative pipeline is starting to look like in 2026.
Technically Creative is the technology podcast for people who don’t think they’re technical, but increasingly need to understand the systems shaping creative work.
Keywords: AI filmmaking, generative AI film, AI screenwriting, AI storyboarding, AI pre-production, AI for filmmakers, artificial intelligence entertainment, film technology, AI storytelling, creative AI, Digital Hollywood, AI Entertainment Summit, SAGA AI, KoobrikLabs, future of filmmaking.
In this third bonus episode of Technically Creative, Orlando Wood continues his conversation with legendary Hollywood producer Jon Peters, the producer behind Batman, A Star Is Born, Caddyshack, Flashdance, Superman, and many of the biggest blockbuster films of the 1980s and 1990s.
In Part One, we explored Jon Peters' unlikely journey from hairdresser to Hollywood producer through his partnership with Barbra Streisand and the making of A Star Is Born. In Part Two, we followed the rise of the Guber-Peters Company and Jon's partnership with Peter Guber, one of the most successful producing collaborations in Hollywood history.
In this episode, the story shifts from filmmaking to something bigger.
By this point, Jon Peters has already produced some of the most influential films of his era. A Star Is Born helped redefine movie marketing and soundtrack albums. Batman became one of the highest-grossing films of all time. The Guber-Peters partnership was reshaping Hollywood.
But success was never the destination.
Every achievement simply became permission to dream bigger.
This conversation explores how Jon Peters thought about blockbuster filmmaking, movie marketing, soundtrack albums, intellectual property, franchising, and the business of entertainment long before Hollywood became obsessed with cinematic universes and franchise ecosystems.
We discuss how A Star Is Born created a blueprint for soundtrack-driven movie marketing, why film soundtracks became a critical revenue stream for studios, and how Jon viewed movies as much more than what audiences saw on screen.
The conversation eventually leads to Sony Pictures Entertainment, where Jon Peters and Peter Guber found themselves running one of the most powerful movie studios in Hollywood.
And even that wasn't enough.
Because while most executives saw a studio, Jon saw a launching pad.
We explore:
• How A Star Is Born changed movie marketing and soundtrack strategy
• The relationship between Hollywood films, soundtrack albums, and blockbuster profitability
• Why Jon believed the movie wasn't the only product being sold
• How Wild Wild West and its hit soundtrack became a case study in entertainment marketing
• The road from Batman to running Sony Pictures Entertainment
• Jon Peters' vision for "Sony Land" and expanding beyond the traditional movie studio model
• Superman, intellectual property, and the future of franchise storytelling
• The connection between Hollywood, the UFC, Dana White, entrepreneurship, and instinct
• Why Jon Peters believes success should expand your ambitions rather than satisfy them
Like the previous conversations, this episode is funny, reflective, controversial, and uniquely Jon.
It's also a fascinating look at Hollywood history, blockbuster filmmaking, movie producing, studio leadership, entertainment marketing, soundtrack albums, intellectual property, and the mindset that helped shape some of the biggest films of the modern era.
If you're interested in Jon Peters, Peter Guber, Batman, Sony Pictures, Superman, Hollywood producers, blockbuster movies, movie marketing, or the business of filmmaking, this chapter goes deeper still.
More to come.
A special live episode recorded at British Arrows.
This panel explores how AI is reshaping creative work, from workflows and production systems to decision-making and craft. As more companies adopt AI tools, the real challenge is shifting from experimentation to implementation, redesigning how work actually gets done.
We discuss the gap between AI adoption and real impact, why most organizations are still layering AI onto existing workflows, and what changes when you move toward AI-native systems. The conversation also looks at agents, automation, and the evolving role of creative professionals in an AI-driven environment.
At the center of it all is craft. What remains human, what becomes automated, and why judgment, taste, and creative instinct are becoming more valuable, not less.
Recorded live at British Arrows, this is a conversation about the future of AI in creative industries, including film, advertising, and media.
Technically Creative is brought to you by KoobrikLabs, the AI transformation partner for creative companies.
What actually makes creative work matter?
In this final episode of Season 3 of Technically Creative, Orlando Wood sits down with Simon Cooper and Charlie Gatsky Sinclair — the outgoing and incoming Chairs of the British Arrows — as the awards reach their 50th year.
The British Arrows is one of the most prestigious institutions in advertising, celebrating excellence in craft, storytelling, and creative execution across film, television, and digital media.
But this conversation isn’t just about advertising.
It’s about craft.
Taste.
And the value of effort in an age where AI is making creative work faster and easier than ever.
As artificial intelligence, automation, and new production tools reshape the creative industries, a deeper question emerges:
What do we actually value in creative work?
Because while AI can generate content at scale, the work that resonates — the work that lasts — still carries the imprint of human effort, judgment, and taste.
Drawing on 50 years of advertising history, this episode explores how creative industries evolve through technological change, why audiences still respond to human endeavour, and what the future of creativity might look like in the age of AI.
In this episode:
Technically Creative is a podcast about AI, creativity, and the business of making things.
Brought to you by KoobrikLabs — helping creative companies implement AI in safe, practical, and transformative ways.
In this episode of Technically Creative, we sit down with Dan Jasnow, the Head of IP at ElevenLabs. He sits at the intersection of IP, legal, and policy at ElevenLabs and we talk about what copyright, consent, and control look like in the age of AI.
Before joining ElevenLabs, Dan spent over a decade advising companies across media, entertainment, and technology on how to navigate intellectual property in a rapidly changing landscape. Now, he’s on the inside — helping shape how one of the world’s leading AI companies approaches voice, licensing, and responsible deployment.
As voice becomes a primary interface for interacting with technology, the stakes are changing. Questions around ownership, authorship, and rights are no longer theoretical — they’re operational.
Dan shares what actually goes into building AI systems responsibly, how companies can work directly with rights holders rather than around them, and why many of the fears surrounding AI come from a misunderstanding of how these systems are designed and controlled.
Orlando and Dan explore:
Why voice may become the dominant interface for AI
How ElevenLabs approaches consent, licensing, and control
The difference between how AI is perceived and how it actually works
What changes when you move from advising AI companies to building inside one
The evolving role of copyright and fair use in AI development
How regulation is struggling to keep pace with innovation
Why trust is becoming a competitive advantage in AI
It’s a thoughtful, grounded conversation about IP, responsibility, and the future of human and machine interaction — and what it takes to build powerful technology while maintaining trust with the people it affects.
He’s done $100M in creator deals. What does he know?
In this episode of Technically Creative, we sit down with Kyle Hjelmeseth, CEO of GMB Digital Management, to explore how the creator economy has matured into a real industry — and what that means for entertainment, advertising, and anyone building an audience today.
Because the model has flipped.
Creators no longer wait to be discovered.
They build audiences first — and the industry is catching up.
Kyle has spent over a decade helping creators turn that attention into real businesses, facilitating over $100M in brand deals, and developing a model he calls:
👉 “monetizing the wake”
The idea that creators don’t need to be steered into traditional formats — they keep creating, living their lives, and building value through everything they’ve already made.
This conversation explores the evolution of the creator economy from early influencers to a structured, scalable industry — and why the most important shift isn’t technology…
It’s ownership of audience.
Orlando and Kyle explore:
• How the creator economy evolved from “wild west” to mature industry
• Why creators can now greenlight themselves
• What “monetizing the wake” actually means in practice
• How creators make money beyond brand deals (affiliate, licensing, content reuse)
• Why traditional entertainment is adapting to audience-first thinking
• The shift from gatekeepers to direct audience ownership
• How creators build sustainable businesses across platforms
• What brands and agencies are still learning about this space
It’s a sharp, forward-looking conversation about audience, ownership, and the future of creative work — in a world where distribution is no longer the barrier, and the real advantage is knowing how to build and monetize attention.
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