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    Technology

    Technical Marketing Handbook

    Technical Marketing Handbook is a podcast series that seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about. Guests are invited from a wide variety of technical disciplines, such as browser engineering, search engine design, tag management, online analytics, digital advertising, and anything else covered by the vague umbrella of “technical marketing”.

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    Copyright: © 2021 Simo Ahava All Rights Reserved

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    Latest Episodes:
    TMH #3: Online Analytics with Paul Boocock Jul 27, 2021
    Show notes

    Paul Boocock from Snowplow Analytics joins the podcast to discuss the past, present, and future of online analytics.

    The post TMH #3: Online Analytics with Paul Boocock appeared first on Simmer.


    TMH #2: Ad Blockers with Pete Snyder Jul 13, 2021
    Show notes

    This time around on the Technical Marketing Handbook podcast, we chat with Pete Snyder of Brave software about ad and content blockers.

    The post TMH #2: Ad Blockers with Pete Snyder appeared first on Simmer.


    TMH #1: Core Web Vitals with Philip Walton Jun 27, 2021
    Show notes

    In this episode of the Technical Marketing Handbook podcast, we are joined by Google's Phil Walton to discuss Core Web Vitals.

    The post TMH #1: Core Web Vitals with Philip Walton appeared first on Simmer.


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