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How Uber will become an ad company, starting with Eats Pool Dec 11, 2018

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Where there is discovery in an app, there is paid discovery. Google helped you choose between links, then sold ads that promote a few. Facebook helped you choose between pieces of content, then sold ads that promote a few. And eventually, as Uber helps you choose between restaurants, it will sell ads that promote a few. It could become the marketing platform through which the physical world vies for your attention.

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Why you need a supercomputer to build a house Dec 10, 2018

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When the hell did building a house become so complicated? Don’t let the folks on HGTV fool you. The process of building a home nowadays is incredibly painful. Just applying for the necessary permits can be a soul-crushing undertaking that’ll have you running around the city, filling out useless forms, and waiting in motionless lines under fluorescent lights at City Hall wondering whether you should have just moved back in with your parents.

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2 Milly files a lawsuit against Fortnite maker Epic Games over dance move Dec 10, 2018

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Rapper 2 Milly is suing Epic Games over Fortnite’s use of his dance move, the Milly Rock. The lawsuit claims direct infringement of copyright, contributory infringement of copyright, violation of the Right of Publicity under California Common Law, among other things.

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The trust dilemma of continuous background checks Dec 07, 2018

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First, background checks at startups, then Huawei’s finance chief is arrested, SoftBank’s IPO is subscribed, and I am about to record our next edition of TechCrunch Equity. It’s Thursday, December 6, 2018. TechCrunch is experimenting with new content forms. This is a rough draft of something new – provide your feedback directly to the author (Danny at danny@techcrunch.com) if you like or hate something here.

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Freeletics raises $45M for its AI-powered mobile fitness coach Dec 06, 2018

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One of Europe’s most popular fitness applications is poised to flourish in the U.S. market with the help of several Los Angeles-based investors. Freeletics, headquartered in Munich, Germany, is today announcing its first round of private capital after bootstrapping since 2013. The $45 million Series A was co-led by FitLab, Causeway Media Partners and JAZZ Venture Partners, with participation from Courtside Ventures, Elysian Park Ventures and ward.ventures.

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Birth control delivery startup Nurx now offers an at-home HPV testing kit Dec 06, 2018

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Telemedicine startup Nurx— once dubbed the “Uber for birth control” — has launched a direct-to-consumerHuman papillomavirus (HPV) testing kit. The addition means its customers can test for the most common sexually transmitted infection in the U.S. and a cause of genital warts and cervical cancer in the comfort of their own homes.

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Uber Eats test lets restaurants trade discounts for ranking boost Dec 05, 2018

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Uber Eats has effectively invented its own native ad unit. Uber confirmed to TechCrunch that a test quietly running in markets around India allows restaurants to bundle several food items together and sell them at a discounted price in exchange for promoted placement by Uber Eats in a featured section of local “Specials”. In some cases, restaurants foot the cost of the discount, while in others Uber pays for the discounts.

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Agricool raises another $28 million to grow fruits in containers Dec 04, 2018

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French startup Agricool is raising another $28 million round of funding (€25 million). The company is working on containers to grow fruits and vegetables in urban areas, starting with strawberries. Bpifrance, Danone Manifesto Ventures, Marbeuf Capital, Solomon Hykes and other business angels participated in today’s funding round. Some existing investors also participated, such as daphni, XAnge, Henri Seydoux and Kima Ventures.

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WiARframe wants to make building AR experiences easy Dec 04, 2018

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Augmented reality has been a buzzword for years, but for the most part, it has remained a novelty. WiARframe, which is competing in our Startup Battlefield competition today at Disrupt Berlin, believes that we are still very early on in the AR game and that part of what is holding the market back is that the tools need to become easier to use and that designers need to find better ways to find inspiration for their AR experiences.

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Lyft’s pink-wheeled shareable bikes will be available to rent soon Nov 30, 2018

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Lyft has finally given us a glimpse of its forthcoming line of shareable bikes, which the ridesharing company says will be available to rent within its mobile app in select cities “soon.” The news comes as the $15 billion company announces the final close of its acquisition of Motivate, the New York City-based mobility startup that owns a number of bike-rental services, like Citi Bike, Ford GoBike, Divvy, Blue Bikes and Capital Bikeshare.

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