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    Business

    Talking to Ourselves

    Created by Omid Farhang, award-winning Creative Director and Founder of Majority. Featuring the marketing industry’s most admired leaders sharing advice, revealing process and routines, telling a few war stories, hopefully uplifting a few cynics, and divulging secrets to a fulfilling career in marketing. 

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    Latest Episodes:
    Suzanne Powers Dec 20, 2019
    Show notes

    Suzanne Powers is Global Chief Strategy Officer of McCann Worldgroup. She was just named by AdAge as the "2019 Chief Strategy Officer of the Year." Under her leadership, McCann was ranked the #1 Most Creatively Effective Global Network by the Effies in 2018 and 2019; they were named the Effies Agency of the Year in 2017 and 2018. Most recently, Suzanne appeared on the cover of AdWeek in recognition of McCann Worldgroup claiming "2019 Global Agency of the Year" for the first time in nearly two decades.
    Suzanne joined McCann in 2013 from Crispin Porter+Bogusky, where she served as Global Strategy Officer. Before that, she led global brand strategy at TBWA for over a decade.
    She’s been an industry leader throughout her career, including as a frequent keynote speaker and awards show judge. She is past Chairperson of the AAAA’s Planning Committee. In 2016, she was recognized by Advertising Women of New York with its “Changing the Game” award as one of the industry’s “Catalysts of Innovation.”


    Scott Donaton Nov 20, 2019
    Show notes

    Scott Donaton is Head of Creative at Hulu. He assumes this new role after five years as Global Chief Creative and Content Officer at Digitas.
    Scott began his career in journalism, becoming the editor and eventual publisher of Ad Age for over a decade. He then spent a year as the publisher of Entertainment Weekly. In 2005 he authored “Madison & Vine,” a book that prophesied the convergence of entertainment and advertising.
    In 2009 he became Global Chief Content Officer at Interpublic Group’s UM, where he led a team of award-winning content strategists and producers around the globe for clients like Chrysler, Coca-Cola, J&J, BMW and Sony.
    While at Digitas, he spearheaded the Digitas NewFront, a conference-style event that became a flagship of the annual pitches to digital ad buyers in New York.
    He was inducted into the Advertising Hall of Achievement, and honored as one of the “21 Most Intriguing People in Media.” He’s twice served as President of the Branded Content & Entertainment jury at Cannes. His thought-leadership has been published in Fast Company, Adweek, Huffington Post and Business Insider.


    PJ Pereira Oct 21, 2019
    Show notes

    PJ Pereira is Founder and Creative Chairman at Pereira & O'Dell. PJ is an advertising pioneer, and one of the world's most influential creatives. He was named the Top CCO in Adweek's "Creative 100." He was recognized by "Creativity 50," and 4A's "100 People Who Make Advertising Great."
    In 2016, Pereira & O'Dell was behind the rare participation of a brand in the prestigious “Official Selection” of Sundance Film Festival with NETSCOUT and Werner Herzog's "Lo and Behold, Reveries of the Connected World", named in Esquire Magazine’s Top 10 Best Non-Fiction Films of 2016.
    His agency is credited with the creation of the first-ever social film, “The Inside Experience”, for Intel and Toshiba in 2011. Its follow-up, “The Beauty Inside”, was a triple Cannes Grand Prix winner, and the first branded content to win an Emmy against regular TV programming.
    He’s served on 6 Cannes Lions juries, including two jury presidencies. He also serves on the boards of the AdCouncil and The One Club.
    Beyond advertising, the Brazilian-born native is a best-selling novelist. In 2015, his book trilogy "Gods of Both Worlds" spent a month as the #1 novel in Brazil.


    Scott Bell Sep 25, 2019
    Show notes

    Scott Bell is Executive Creative Director at Droga5. Since joining the agency in 2009, Scott has become a core fixture of the agency's creative culture, helping Droga5 achieve world domination. He’s racked up every major industry award and accolade for campaigns including Newcastle’s “If We Made it,” the hysterical Super Bowl hijack that took home Adweek’s Top Ad of 2014. He invented the infamous "Pie Tops" sneakers for Pizza Hut. He turned IHOP into IHOB. He is currently helping Dos Equis "Keep It Interesante."


    Geoff Cottrill Aug 23, 2019
    Show notes

    Geoff Cottrill is Senior Vice President of Strategic Marketing at The Coca-Cola Company, leading integrated marketing strategy across creative content, media planning, entertainment, and more for a portfolio of billion dollar brands and emerging products under the Coca-Cola umbrella.
    Geoff started his career at Procter & Gamble. He spent three years at Starbucks as VP of Product Development & Marketing for Starbucks Entertainment.
    Geoff went on to become Chief Marketing Officer at Converse for nearly a decade, where he helped the Chuck Taylor All-Star become the #1 selling sneaker in the world.
    This is Geoff’s second term at Coca-Cola; he first worked for the company from 1996 to 2005 as Group Director, Entertainment Marketing. He rejoins Coke after most recently serving as President of MullenLowe in Boston.


    Ari Halper Aug 01, 2019
    Show notes

    Ari Halper is Chief Creative Officer at FCB New York. Prior to that, Ari spent 13 years at Grey New York. Over the past two decades, Ari has made some of the most memorable and iconic work in our industry, culminating in his most recent and greatest career success: Burger King's Whopper Detour, Cannes winner of the Titanium Grand Prix, Mobile Grand Prix and Direct Grand Prix, along with a litany of gold, silver and bronze Lions, becoming a new creative beacon for agencies and brands around the world.


    Spencer Kramer Jun 06, 2019
    Show notes

    Spencer Kramer is CEO of J. Walter Thompson Atlanta. Spence has an incredible and storied career across both the client and agency side. He was a VP of Marketing, first at ESPN, then at Virgin America.
    In 2007 he joined Wieden Kennedy Portland as Global Account Director of Nike, overseeing teams across seven offices on the brand’s legendary "Just Do It" campaign. Wieden then promoted him to run the global Coca-Cola business.
    Spence left Wieden in 2014 to become Crispin Porter+Bogusky's first ever Global Managing Director. After spending a year there contributing to the winning pitch for the Infiniti account, he relocated to Atlanta, where he worked as a freelance consultant before JWT named him CEO in 2016.


    Diego Scotti May 06, 2019
    Show notes

    Diego Scotti is Chief Marketing Officer at Verizon, where he oversees the global management of Verizon’s brand, including consumer insights, creative development, social responsibility, sponsorships, media and more.
    Diego is a renowned marketer with over two decades of experience spanning very different industries, including 15 years at American Express as Head of Global Advertising and Brand Management, Executive Marketing Director at Vogue Magazine, and Chief Marketing Officer at J. Crew. In 2014 he joined Verizon, assuming the company’s newly created chief marketing role.
    Diego was recognized as one of the “40 Under 40” by Ad Age in 2007. He’s been covered by publications including the Wall Street Journal, Fortune, Forbes and Fast Company. He serves on the Board of the ANA and Ad Council. He is a fierce advocate for diversity and inclusiveness in advertising, and a proud Argentinian.


    Elizabeth Rutledge Apr 15, 2019
    Show notes

    Elizabeth Rutledge is Chief Marketing Officer at American Express, overseeing global media, communications, sponsorships, experiences, strategic planning and customer insights for one of the world's most respected and admired brands.
    Over 30 years, Elizabeth has made her career at American Express, holding a wide array of responsibilities, including US Card Products and Benefits, Charge portfolio, Co-Brand products, Membership Rewards, and Global Network Marketing.
    She is currently the Executive Sponsor for American Express’ Global Millennial Network and plays an active role in the company’s Women’s Interest Network. She also serves on the Boards of Directors for the YMCA of Greater New York and the Association of National Advertisers.
    Elizabeth is a graduate of Princeton University and holds an MBA from NYU.


    Rob Schwartz Mar 22, 2019
    Show notes

    Rob Schwartz is CEO of TBWA\Chiat\Day New York. After ten years as CCO of Chiat LA and two more as Global Creative President, in 2015 Rob joined Chiat New York, where he made the uncommon transition from CCO to CEO. During that time, the New York office has enjoyed explosive growth, more than doubling in size. And helping TBWA earn Adweek’s Global Agency of the Year, and Fast Company’s “Most Innovative Companies.”
    Throughout his career, Rob has spearheaded work for blue-chip brands including Nissan, McDonald's, Pepsi, and Visa. Along the way he has won nearly every advertising award including Grand Effies, Cannes Lions, and One Show Pencils.
    Rob was recognized as ThinkLA's "Leader of the Year." And is considered one of Adweek's "25 Voices to Follow in Social Media." The story of his Chiat New York turnaround is a case study taught by Harvard Business School professors.
    He hosts the Disruptor Series podcast, featuring some of culture’s most prominent content makers and titans of industry.


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