Talking Small Business

Latest Episodes:

#034: Rebranding: A Candid Conversation Aug 29, 2022

Show notes

We're so excited about today's episode! We are going to talk about rebranding for your business and specifically, how to know when it is time to approach a rebrand in your business. Our goal for today's episode is to help you make a decision about whether or not the investment, time and the emotional energy is worth it right now for your season of business. Kat recently rebranded, so we're going to talk about her decision, as well as some other general tips! We hope this episode encourages you through your rebranding decisions!

What we’re discussing today:

Why Kat decided to rebrand
How it felt rebranding after 8 years of business
Kat's approach to rebranding
How to choose who you work with in this process
Why being put on her designer's waitlist was a great move
How to approach your rebranding budget
Kat's feelings now that it's over
What Kat loves about her new brand!

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Connect with Kat & Megan: https://talkingsmallbusinesspodcast.com/

#033: A Simple Strategy to Get More Done in Your Work Day Aug 08, 2022

Show notes

We've talked a lot about quarterly and yearly planning on previous episodes, but today we're talking about how to actually get things done and chase those goals. We often put a lot of effort into creating great plans and dreaming big, but we need to learn how to turn those plans into action steps that we can get done on a daily basis! So, today we're picking Kat's brain about how to tackle the dreams and daily to-dos that need to get done to move our business forward each year. Join us for a candid conversation to learn how to get more done in your work days!

What we’re discussing today:

How Kat focuses on day-to-day tasks
Three pillars to tackle your dreams
Tips to schedule your work days, especially with kids
How to tell the difference between non-negotiable for your day and what can wait
More about marketing, maintenance and projects
Tips to feel more in control and organized
How Trello can help organize these tasks each week

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Connect with Kat & Megan: https://talkingsmallbusinesspodcast.com/

#032: BTS: The Passive Bundle Jul 25, 2022

Show notes

Megan is in the hot seat today! We're talking all about the Passive Bundle that she put together this past January. She's opening up applications for contributors for the next round of the bundle and as we were discussing this together, we realized something. We've never talked about what it's like putting together a bundle like this. So today's episode is all about preparing and coordinating a bundle and how you might go about doing that for you own niche! Megan's going to be sharing her experiences and ideas, so if you've ever thought about offering a bundle, make sure to take a listen!

What we’re discussing today:

What is a bundle + why Megan wanted to host one
How it felt offering something brand new
Tips to find your bundle into what you currently offer + your brand
What it was like working with 30 contributors
How to communicate with contributors
Why they decided to do another round of the bundle
Requirements for the bundle
How Megan celebrated the success for herself + affiliates

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Connect with Kat & Megan: https://talkingsmallbusinesspodcast.com/

#031: Our Partnership: A Candid Conversation (Plus, Happy Birthday TSB!!) Jul 11, 2022

Show notes

Our favorite episodes to record are the ones that you've requested, which is why we're so excited about this one! Today we’re going to talk about partnerships, and specifically approaching partnerships in small business. We're going to share what that has looked like for us, with our partnership and this podcast. Together, we're having a candid conversation about how we approach partnership: what to think about, how to plan, and so much more. We'll also be celebrating ONE YEAR of Talking Small Business. It's wild to think that we've been doing this for a year because we just love having these conversations with you! So, let's get started with today's episode!

What we’re discussing today:

Why we created this podcast + the process we encountered
How we thought through the back end of creating a podcast
What you need for a partnership
Tips for a successful partnership
How we decided our podcast would about nurturing our followers
Should your partnership become a new brand?
What we've learned after being partners for a year
How to decide how your partnership will work
Our favorite part about doing this podcast

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Connect with Kat & Megan: https://talkingsmallbusinesspodcast.com/

#030: Mid Year Review: Let's do this! Jun 20, 2022

Show notes

We've talked about end of year reviews and quarterly planning but now that June is here, it's time to talk about completing a mid-year business review! Kat is literally the queen of planning, especially quarterly planning, but she's also a huge advocate of these mid-year business reviews. Today, we're going to discuss why it's important to make time for your mid-year review, what it might look like, and how to set goals for the remainder of your year. This is the perfect time to start evaluating what's working - and what isn't - so you can set yourself up for success the rest of the year!

What we’re discussing today:

The difference between mid-year reviews and end of year reviews
What is Kat's process for a mid-year review
How feelings and emotions play a role in your review
When to listen to your hunches vs. your data
What to do after your review is done
The difference between a mid-year review and quarterly planning
A plan of action for your review
Why it's important to celebrate your wins

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Connect with Kat & Megan: https://talkingsmallbusinesspodcast.com/

#029: How to Find Your Zone of Genius Jun 06, 2022

Show notes

If you're a part of the creative industry, you've probably heard the term "zone of genius" - and that's exactly what we're going to be talking about today! In our industry, it's common to hear your zone of genius come up when you discuss outsourcing or offers in your business... but what does that actually mean? So today, we're having candid conversation about what your zone of genius actually means as well as how to find it - and stay within it. We'll be sharing our stories on how we found our own zones of genius and how you can do the same! Let's get started!!

What we’re discussing today:

How Megan found her zone of genius, 11 years in the making
What it means to be multi passionate while you find your zone of genius
How Imposter syndrome impacts finding your zone of genius
Kat's struggle with comparison
What looking for validation can teach you about your zone of genius
How Kat found her zone of genius through results
What pivoting looked like and how that allowed Kat to step into her zone
Signs you're not in your zone of genius

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Connect with Kat & Megan: https://talkingsmallbusinesspodcast.com/

#028: How to Practically Build a Value Ladder in Your Business May 23, 2022

Show notes

Did you know value ladders are on of the most beneficial things you can build on the back end of your business? Today, we're talking about how to actually create a value ladder for your business (and a quick refresher about what one is!). In today's episode, we're diving into the how's, what's and where's of building a value ladder. Whether you're a product based business or a service based business, a value ladder will absolutely serve you well so let's get started on how to build one for your biz!

What we’re discussing today:

What is a value ladder
How to build a value ladder in a service based business
Tips to promote your value ladder
How to create your value ladder in a product based business
Consumption sequences and how they help build your ladder
Why consumption sequences are the most underutilized methods in value ladder promotion
What a nurture sequence is - and if it's helpful
Where to start building your value ladder

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Connect with Kat & Megan: https://talkingsmallbusinesspodcast.com/

#027: Prepping for Maternity Leave May 09, 2022

Show notes

Since Kat is expecting her third baby, we thought today was a good chance to discuss maternity leave as a business owner! Kat is in the hot seat, sharing about how exactly she prepares her business, her team, and herself to take a leave of absence for baby #3's arrival! Whether you're planning for your own maternity leave or just an extended sabbatical from your business, today's episode will provide some tips about how to prepare for your time off. Taking time off from your business is absolutely possible with some planning ahead and forward thinking, so let's dive in!

What we’re discussing today:

When Kat began to think about what maternity leave looks like
What went into planning her maternity leave
How Kat will handle wanting to work while on leave
Why having no deadlines on maternity leave can be a great way to plan ahead
How Kat has prepared for leave
Ways to make your prep even simpler + permission to scale back while you're on leave
How to make the financial piece of a long leave a little less scary
How Kat decided on the length of her maternity leave

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Connect with Kat & Megan: https://talkingsmallbusinesspodcast.com/

#026: Facing Seasons of Burnout & Finding Joy in Your Business Again Apr 18, 2022

Show notes

Today we’re getting a bit personal on the podcast and we're talking about a topic that one of our listeners actually suggested: burnout in your business. When we received this message, it was definitely a gut punch to us both because that feeling is SO real. Whether you're three years into business or 10, burnout in business is no joke. Burnout as a business owner shows up in so many different ways. So, we wanted to sit down and have a really candid conversation about what burnout can look like and how to find joy in your business again. As always, we hope that sharing our experiences helps you to know that you're not alone and you can find the passion for your business again!

What we’re discussing today:

Kat's experience with burnout from being overworked
When Megan feels burnt out in business
Insight as to why your personality may impact how you feel burnt out
How to pull yourself back from a season of burnout
What can you add into your business to bring you joy
A reminder that burnout is a season
How seasons of hustle can impact burnout
Ways Kat finds joy or rekindles the passion in her business
How Megan finds joy in her business

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Connect with Kat & Megan: https://talkingsmallbusinesspodcast.com/

#025: The Magic of a Value Ladder in Your Business Apr 04, 2022

Show notes

Today, we're going to break down what a value ladder is and why it can be so magical for your business! To us, there's nothing more exciting than thinking through the strategy of value ladders and offers in our businesses. We love helping each other, our students, and our listeners to determine how to build a ladder well! A value ladder requires looking at your products and services then structuring them in a way that leads perfectly from one to the next. With that in mind, let's dive in!

What we’re discussing today:

What "value ladder" means and where it came from
How the value ladder is important for you as the business owner
Why value ladders and sales funnels go hand in hand
How this strategy matters in digital and service based businesses
A reminder that building a strategic ladder takes time
How Megan started in the middle of her value ladder
Should products overlap in your value ladder
What to consider about yourself, your products, and your biz when building your ladder
How value ladders encourage business owners to create "parking lot lists"
The process to determine where on the ladder your offerings go

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Connect with Kat & Megan: https://talkingsmallbusinesspodcast.com/

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