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Latest Episodes:

Mini Sessions Not Selling? Listen to This. Apr 30, 2026

Show notes

You’ve decided you’re offering mini sessions. You picked the date, the location, the pricing...you’re ready! You hit publish, fully expecting your Stripe account to light up - and then *crickets*.

If your mini sessions aren’t selling the way you thought they would, this episode is your reality check (in the best way). Because most of the time? Nothing has actually gone wrong.

We’re getting into what’s really happening when your launch feels quiet, and why your nervous system might be the thing pulling you out too early. I’m also walking you through the actual timeline and strategy behind a successful mini session launch so you can stop guessing and start selling with intention.

We’re talking:

Why “crickets” doesn’t mean failure
The nervous system spiral (and how to coach yourself through it)
A realistic mini session launch timeline (60, 30, 14 days out)
Building demand vs. expecting it to exist
How more may be better than less when it comes to selling
Selling every day without feeling “annoying”

Links & Resources

✨ Join Rebrand: My 12 month transformative brand program for photographers who want to attract and book more brand photography clients. Learn more here!
📸 Session Guide: plug-and-play system to plan scroll-stopping sessions that actually get your client results (customizable Canva doc!)
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

Website: maddiepeschong.com
Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

How I'm Using AI for Content Creation–Ethically (I Think?) Apr 23, 2026

Show notes

I love the traveling, conference attending, and speaking part of my job, but I’m a homebody at heart. As I jump back into real-time content creation this week, it had me thinking about something that kept coming up everywhere I went: AI.

And honestly? I have a lot of thoughts.

This episode is a very real look at how I’m using AI in my business right now and how I truly feel about it. On one hand, it’s an incredible tool. On the other, I’ve got ethical concerns, environmental questions, and a strong resistance to losing the human side of what we do. So instead of pretending I have the “right” answer, I’m walking you through what I’m actually doing - especially when it comes to content, and how I’m trying to use AI without losing my voice (or my mind).

We’re talking:

The pressure to “keep up” with AI (and the guilt that comes with it)
Ethical + environmental concerns no one’s really answering
AI tools I actually use in my photography business
Why original thought has to come first (always)
My exact workflow for turning one podcast into emails + social content
The difference between using AI well vs. sounding like a robot

Links & Resources

✨ Join Rebrand: My 12 month transformative brand program for photographers who want to attract and book more brand photography clients. Learn more here!
AI tools mentioned: Evoto, Imagen, Descript, Fathom
📸 Session Guide: plug-and-play system to plan scroll-stopping sessions that actually get your client results (customizable Canva doc!)
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

Website: maddiepeschong.com
Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

The #1 Thing I Invest In In My Business Apr 09, 2026

Show notes

I’m in the middle of a very full stretch of travel, conferences, and speaking. And it got me thinking about something I’ve done from day one in my business - the one thing I will always spend money on.

In this episode, I’m breaking down why continuing education and coaching has been the biggest investment I’ve made (outside of people) and why I truly believe it’s a non-negotiable if you want to grow. If you’re a brand photographer who feels like you’re spinning your wheels, second-guessing your next move, or just not showing up the way you want to, this is the conversation we need to have.

We’re talking:

Why education + coaching has never been optional for me
The difference between consuming everything vs. getting what you need
Why paid containers create a different level of commitment
The real reason you feel stuck (hint: it’s your thoughts)
What “thought work” actually looks like in business
Borrowing confidence from your future, million-dollar self

Links & Resources

✨ Join Rebrand: My 12 month transformative brand program for photographers who want to attract and book more brand photography clients. Learn more here!
📸 Session Guide: plug-and-play system to plan scroll-stopping sessions that actually get your client results (customizable Canva doc!)
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

Website: maddiepeschong.com
Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

The Type of Content You Need to Try This Week Apr 02, 2026

Show notes

You are making All. The. Content. You’ve got your Marketing Monday, you’re creating in Canva, you’re scrolling for the perfect reel… and you’re exhausted.

If that’s you (or has been you) - it doesn’t have to be this hard.

Yes, content creation takes time. It should. It’s how you make money. But there is a way to make it simpler and still wildly effective. In this episode, I’m breaking down what I call “lazy girl content” - the kind of content that feels almost too easy, but consistently performs the best.

This is the follow-up to last week’s conversation about reach content, and we’re getting super practical here. If you want engagement, visibility, and momentum (without burning out or spending hours designing posts), this is the type of content you need to try this week.

We’re talking:

What “lazy girl content” actually is (and why it works)
The two formats to focus on: reels + carousels
5–10 second B-roll reels with strong, scroll-stopping hooks
Messaging that makes your ideal client think, “wait… that’s me”
Casual carousels that feel like you (not over-designed)
Why simpler, more human content often performs better

Links & Resources

✨ Join Rebrand: My 12 month transformative brand program for photographers who want to attract and book more brand photography clients. Learn more here!
📸 Session Guide: plug-and-play system to plan scroll-stopping sessions that actually get your client results (customizable Canva doc!)
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

Website: maddiepeschong.com
Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

What To Post When You Want Results NOW Mar 26, 2026

Show notes

Have you ever posted something you thought was really good and then refreshed Instagram 17 times waiting for something to happen? Or convinced yourself the app was broken because your post flopped?

Yeah. Same.

Content creation is emotional. It’s vulnerable to put yourself out there and then feel like nothing is happening. And while real business results take time (hi, the 90-day reality), your nervous system still wants proof now. In this episode, we’re talking about what to post when you need a little momentum. When you want results now.

This episode breaks down the role of reach content and why it matters if you’re trying to stay consistent long enough to actually see results. Because no, this isn’t about instant sales — it’s about getting eyes on your content, building engagement, and creating the kind of momentum that keeps you in the game long enough for trust (and sales) to build.

We’re talking:

The 90-day truth behind marketing (and why things feel slow)
What “reach content” actually is (and what it’s not)
Why engagement matters more than you think (hello, dopamine)
Relatable POV posts that make people say “wait… that’s me”
Simple content series that build consistency and anticipation
How to make educational content more engaging (not boring)

Links & Resources

✨ Join Rebrand: My 12 month transformative brand program for photographers who want to attract and book more brand photography clients. Learn more here!
📸 Session Guide: plug-and-play system to plan scroll-stopping sessions that actually get your client results (customizable Canva doc!)
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

Website: maddiepeschong.com
Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

B-Roll Every Brand Photographer Needs Mar 19, 2026

Show notes

Content is so much easier to create when you actually have content to pull from. Photos. Videos. Little clips from your day. When you have a bank of B-roll ready to go, creating posts suddenly becomes a lot simpler.

In this quick episode, I’m answering a question that comes up all the time inside Rebrand: what B-roll should brand photographers actually be capturing for their own content?

I’m breaking it down into two categories — the B-roll you should be capturing during client sessions and the B-roll you can film during a content day (or just throughout your regular workday). Because when you start intentionally collecting these little clips, you’ll never be scrambling for content again.

We’re talking about the exact types of moments to capture and why these clips work so well in your marketing.

We’re talking:

The B-roll moments to capture during every brand session
Why showing the experience of working with you builds trust
Easy “content day” clips you can film at home or during your workday
The mistake photographers make when filming B-roll (and how to fix it)
Why simple “lazy girl content” often performs the best

Links & Resources

🗓️ Sign up for my next masterclass Invisible to Inquiries: Learn three content types that turn your Instagram into a brand photography booking machine. March 25 at noon CST: register here!
✨ Join Rebrand: My 12 month transformative brand program for photographers who want to attract and book more brand photography clients. Learn more here!
🤳🏼 Motion detecting tripod
📸 Session Guide: plug-and-play system to plan scroll-stopping sessions that actually get your client results (customizable Canva doc!)
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

Website: maddiepeschong.com
Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

How to Grow Your Audience on Instagram Mar 12, 2026

Show notes

I know you want to grow your audience on Instagram...and it feels like it’s just not happening. But most people don’t actually have a growth problem. They have a messaging problem.

In this episode, we’re talking about what actually drives growth on Instagram in 2026… and what to stop doing. Because growth isn’t the goal. It’s the byproduct of creating content people share, save, and send to their friends.

If you’re stuck blaming the algorithm, posting a pretty portfolio, or trying to make one post do everything… this one’s for you. We’re breaking down what really builds an audience of the right followers — the ones who move from “who is this?” to “I trust her” to “I want this.”

We’re talking:

Reach content vs. rapport content vs. revenue content — and why you need all three
Why the algorithm isn’t sabotaging you (people build the algorithm 👀)
The biggest mistakes photographers make when they’re not growing
Why entertainment alone won’t build reputation or revenue
How to stop overcomplicating your posts and start rotating strategically
Examples of POV-driven content that actually connects

Growth isn’t about posting more (unless you’re not posting at all). It’s about creating content that makes people feel understood and that builds trust...even if it’s not the highest-engagement post on your grid.

Links & Resources

✨ Join Rebrand: My group program where I teach a repeatable system for creating this type of content so you build reach, rapport, and revenue (without having to live on IG). Learn more here!
📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

Website: maddiepeschong.com
Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

How To Build Brand Authority with Thought Leadership Mar 05, 2026

Show notes

Have you ever read a post and thought, “Oh my gosh… it feels like they’re in my head”? That’s not luck. That’s really good messaging. And it’s thought leadership.

Thought leadership is the kind of content that turns followers into clients because it makes people feel deeply seen and understood. It builds trust. It builds your reputation. It’s how you become the photographer on someone’s vision board instead of the one competing on price and features.

But what actually is thought leadership? And how do you create it without becoming some internet guru with a “my way or the highway” attitude?

In this episode, I’m breaking down what thought leadership really means, why it matters more than ever in today’s trust recession, and how to start infusing it into your content in a way that feels natural and true to you.

We’re talking:

What thought leadership actually is (and what it’s not)
Why perspective—not “pretty photos”—is the real differentiator in brand photography
How to gut-check your content to see if you’re actually leading
How to answer the “why beyond the why” in your messaging
Turning your process into opinions and proof
The common mistakes that quietly kill brand authority
Why your voice is more powerful than ChatGPT (and how to use AI without losing yourself)

Links & Resources

✨ Join Rebrand: If you want clients who don’t flinch at your pricing and who see your work as an investment, not a commodity, that's exactly what we work on inside my group coaching program. Learn more here!
📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

Website: maddiepeschong.com
Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

Are You Selling Features, or VALUE? Feb 26, 2026

Show notes

If you’ve ever written on your pricing page “60 images, two outfits, 90 minutes” and hoped that would justify the $2,500 brand session… this episode is for you, my friend.

Inside Rebrand, the first thing we look at with new students is their pricing. Because we can’t fix your marketing and sales if your positioning is off. And pricing is one of the very first ways people decide how to categorize you.

And what I see over and over again is sales pages that read like a Cheesecake Factory menu. So in this episode, I’m breaking down the difference between features and value, and why features don’t close four-figure sales.

We’re talking:

The difference between cost-based pricing and value-based pricing
Why listing session length and image count isn’t the same as communicating value
How to turn features (like “3-hour session” or “60 images”) into benefits that actually sell
The biggest pricing positioning mistake brand photographers make
A quick diagnostic exercise to see if you’re selling features instead of transformation
Why raising your prices has more to do with clarity than adding more deliverables

Links & Resources

✨ Join Rebrand: If you want clients who don’t flinch at your pricing and who see your work as an investment, not a commodity, that's exactly what we work of inside my group coaching program. Learn more here!
📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

Website: maddiepeschong.com
Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨

Listen to This If You've Lost a Client Feb 19, 2026

Show notes

A few weeks ago, I got an Instagram DM from a student who was having a hard time. She had photographed a dream client about a year ago. The session went so well, the photos were stunning, it truly could not have gone better. And then she recently saw that same client book another brand photographer. And her heart was broken.

And honestly? Mine was too. Because I’ve been there. I think we’ve all been there. Whether you’re a brand photographer or not, if you’ve been in business long enough, you’ve probably lost a client.

So in this episode, I’m walking you through how I think about losing a client, what to evaluate, what not to spiral over, and how to reframe it in a way that actually makes you stronger (and maybe even a little delusional in the best way).

We’re talking:

What to do first when you find out a client booked someone else
How to evaluate your process and experience without spiraling
The difference between a one-off loss and a pattern you need to pay attention to
Why “there is enough for everyone” is more than just a fluffy mindset
When your offer might actually be the issue
The “if not this, then better” mindset shift that’s changed everything for me
How to respond publicly when a past client works with another photographer (yes, go comment on their post!)

If this has happened to you recently, I hope this episode feels like a deep breath and a little perspective shift.

Links & Resources

📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com
💻 Join Behind the Shot: my course that teaches you how to price, plan shoot, and deliver brand sessions that attract more dream clients:
📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect: