Show notes
In this episode, Choose Hard Host Cody McBroom interviews Rachel Kreider, the Vice President of Product Innovation and Science at GNC. They discuss Rachel's journey to becoming a Registered Dietitian and then into her current role as the head of Product Innovation and Science. Then the conversation leaps from topic to topic, touching on powerful points that every listener is going to want to hear about the supplement world!
From the process of product creation in the GNC laboratory and accepting or denying products from other brands requesting to hit their shelves, to the importance of quality control and regulation in the supplement industry as a whole, and to the long and detailed process of making a great supplement product great... Rachel shares insights that any consumer of supplements would benefit from learning, so that they can make better and more informed decisions when purchasing products!
You can learn more from Rachel and everything GNC has to offer, at the links below:
GNC's instagram
Rachel’s Linkedin
GNC's YouTube
GNC’s Free Blog
GNC’s Supplement Store
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TIMESTAMPS:
(00:15) Introduction to Rachel and GNC
(09:25) The Process of Product Innovation at GNC
(17:13) Quality Control and Regulation in Supplements
(23:24) The Timeline of Product Development
(29:35) Market Dynamics of Whey Protein
(37:41) The Impact of Social Media on Information
(45:34) Creating Change in the Supplement Industry
(51:47) Choosing Hard: Personal Reflections
(56:57) Conclusion and Future Insights
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