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Latest Episodes:

Johnnie Walker | The Man Who Walked Around the World Apr 19, 2021

Show notes

This week we time-travel to 2009 to revisit BBH London’s five-minute brand-history film for Johnnie Walker, starring Robert Carlyle in a virtuosic performance, shot in a single take. It’s a story of great copywriting, top-notch camerawork and theatrical visual storytelling—as well as soaking rain, insects, and last-minute problems with legal. Presented by GSTV.

California Milk Processor Board | Got Milk? Apr 12, 2021

Show notes

This week we serve up an ice-cold glass of nostalgia as we look at the making of the culture-busting “Got Milk?” campaign from Goodby Silverstein & Partners. It’s the story of a powerful insight, darkly comic creative, a lightning rod of a tagline, and a client who loved partnerships and parodies and gave the world’s blandest product advertising’s hottest campaign. Presented by GSTV.

Fernando Machado, Activision Apr 07, 2021

Show notes

On this bonus episode, we catch up with Fernando Machado, who made waves this week by announcing his exit from Burger King and RBI after seven years to join Activision as CMO. We take a stroll down memory lane, as Fer walks us through his many of his greatest BK hits (he even picks his favorite) and also reveals why he’s making the move to gaming. Presented by GSTV.

Metro Trains | Dumb Ways to Die Apr 05, 2021

Show notes

This week we unpack another megaviral ad, McCann's "Dumb Ways to Die," the little Australian train safety video that became a global sensation. We chat with the creatives, clients, animators and musicians who crafted the delightfully twisted song and music video, and we look at how McCann tried to think like a record label in promoting the campaign. Presented by GSTV.

Always | Like a Girl Mar 29, 2021

Show notes

We close out Women's History Month with a look back at one of the great female-empowerment anthems ever made by an advertiser, "Like a Girl" from P&G's Always. Hear the whole story of the social experiment turned viral film turned Super Bowl showstopper from the folks who made it. Presented by GSTV.

Volkswagen | The Force Mar 22, 2021

Show notes

This week we don our Darth Vader mask and travel back to the 2011 Super Bowl to look at the VW commercial that Force-choked all rivals into submission that year. It's a story of great craft around some beloved IP, and a Sophie's choice that would change Super Bowl advertising forever. Presented by GSTV.

Dos Equis | The Most Interesting Man in the World Mar 15, 2021

Show notes

In our inaugural episode, we look at the making of the iconic "Most Interesting Man in the World" campaign from Dos Equis, from the creative team's sarcastic initial pitch, to the battle to sell it through, to the frightening first shoot day, to the demise of the celebrated campaign a decade later. Presented by GSTV.

Welcome to Tagline Feb 16, 2021

Show notes

Tim Nudd explains how Tagline came about, and what to expect from the first season. Tagline premieres March 15.