Superlative

Latest Episodes:

BUILDING A LEGACY: AN INTRODUCTION TO RZE WATCHES WITH HUIY TANG Mar 10, 2025

Show notes

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Huiy Tang, co-founder of RZE Watches. Ariel and Huiy dive right in and discuss the evolution of RZE from a product-focused brand to one that emphasizes storytelling and brand identity. Huiy shares his insights on the importance of creating a legacy, engaging with first-time customers, and the challenges of balancing product quality with brand perception in today’s market. They also touch on innovative branding strategies and how the team's creative efforts focus on targeting a broader market beyond watch enthusiasts. Throughout their conversation, Huiy and Ariel discuss the landscape of the watch industry, the challenges of developing digital watches, and RZE's innovative buyback program. Huiy emphasizes how community engagement is crucial for building a loyal customer base and how brands today should focus on educating customers rather than just selling products. Join the conversation to learn all about RZE watches on this week’s episode of the Superlative Podcast.

Keep up with Huiy and RZE Watches:

- Website - https://www.rzewatches.com/

- Instagram - https://www.instagram.com/rzewatches

Check Out This Week’s Sponsor:

Citizen Watches - https://www.citizenwatch.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

THE JOURNEY FROM ENTHUSIAST TO BRAND FOUNDER WITH JOHN LILEY OF MARKWELL WATCHES Mar 03, 2025

Show notes

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by John Liley, the Founder of Markwell Watches. Ariel and John dive right into the importance of offline connections in the watch enthusiast community, the challenges brands face in attracting new buyers, and the evolving role of consumers in the watch industry. Ariel asks about marketing strategies, especially with the impact of online shopping, and the need for brands to expand their reach beyond major cities. John shares his journey from enthusiast to brand founder and the significance of relationships in the production process. Their conversation also touches on the symbolism in watch design, particularly Masonic imagery. Ariel has John share his insights into the current watch market, the psychology behind collecting, and the importance of mentorship in guiding new collectors. Listen and join in on their discussion highlighting the evolving nature of watch culture, the need for seasoned collectors to share their knowledge with the next generation, and so much more, on this week’s episode of the Superlative Podcast.

Keep up with John and Markwell Watches:

- Website - https://www.markwellwatches.com/

- Instagram - https://www.instagram.com/markwellwatches/

Check Out This Week’s Sponsor:

Citizen Watches - https://www.citizenwatch.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

INDEPENDENT VOICES IN THE WATCH INDUSTRY WITH ALON BEN JOSEPH OF ACE JEWELERS Feb 24, 2025

Show notes

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by Alon Ben Joseph, the Owner of Ace Jewelers. The two explore the marketing challenges faced by brands in today’s industry, and the rise of micro and independent watchmakers. Ariel and Alon also talked about the creative process behind designing watches and why storytelling is so important in the watch industry. They discuss the evolving landscape of watch media, the importance of independent voices in the industry, and the passion that drives watch collectors and enthusiasts. Alon highlights the challenges facing the industry currently, including the need for investment in education and manufacturing, while sharing his insights on the future of American watchmaking. Listen in on their engaging conversation as Ariel and Alon dive into the evolution of watch collaborations, the importance of understanding consumer demand, the impact of social media on the watch industry, and so much more on this week’s episode of the Superlative Podcast.

Keep up with Alon and Ace Jewelers Watches:

- Website - https://www.acejewelers.com/

- Instagram - https://www.instagram.com/acejewelers

- https://www.instagram.com/alonbenjoseph/

Check Out This Week’s Sponsor:

Bezel - https://shop.getbezel.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

WATCH ANGELS AND FREDERIQUE CONSTANT WORLDTIMER COLLABORATION WITH GUIDO BENEDINI AND NIELS EGGERDING Feb 17, 2025

Show notes

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Guido Benedini of Watch Angels and Niels Eggerding of Frederique Constant. Guido and Niels are on the show to talk about the new Worldtimer collaboration watch and to showcase how the Worldtimer has been reimagined with a fresh, future-oriented design identity crafted exclusively for the collector community. They discuss the unique approach of Watch Angels involving watch enthusiasts in the design process, the importance of consumer feedback, and the challenges of balancing market demands with design integrity. The conversation also highlights the significance of the Worldtimer’s FC-718 movement and its position in the luxury watch market. Niels and Guido delve into the collaborative process of creating a unique timepiece, the importance of understanding market demand, and the strategic considerations behind pricing in the luxury watch industry. Listen in on their conversation with Ariel as they talk all about collaboration dynamics in watchmaking, understanding market demand, consumer feedback, and so much more on this week’s episode of the Superlative Podcast.

Watch Angels & Frederique Constant Worldtimer Manufacture Watch: https://watchangels.ch/en/watches/frederique-constant-wa-x-fc-world-timer/

Frederique Constant - https://frederiqueconstant.com/

Watch Angels - https://www.watchangels.ch/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

*Sponsored Podcast*

MATTHEW ZINSKI’S DESIGN EVOLUTION FROM ARCHITECTURE TO TYPSIM WATCHES. Feb 10, 2025

Show notes

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Matthew Zinski, the Founder of Typsim watches. Matthew shares his journey from architect to watch designer while emphasizing the emotional and technical challenges of creating timepieces. The conversation delves into the significance of watches as cultural artifacts, the importance of understanding watchmaking, and the persistence required to innovate in a traditional industry. Ariel has Matthew recount his experiences with chronometer certification and the role of observatories in modern timekeeping, highlighting the complexities of testing accuracy in watchmaking. The two discuss the intricacies of watch testing, the revival of American watchmaking, and Matt’s innovative approach to creating dual-time watches. He also shares insights on collaborating with micro mechanics, navigating intellectual property, and the challenges of American manufacturing. Listen and join in on the conversation as Matthew dives into his design philosophy and aspirations for Typsim watches on this week’s episode of the Superlative Podcast.

Keep up with Matthew and Typsim Watches :

- Website - https://www.typsim.com/

- Instagram - https://www.instagram.com/typsimwatches/

- https://www.instagram.com/matthewzinski

Check Out This Week’s Sponsor:

Raymond Weil - https://www.raymond-weil.com

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

THE INNOVATIVE AND RISK-TAKING HISTORY OF GREUBEL FORSEY WITH MICHAEL CLERIZO Feb 03, 2025

Show notes

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Michael Clerizo. Michael is a London-based American journalist who is noted for his in-depth analysis of bespoke luxury products for Financial Times, Wall Street Journal, and other major publications. He recently authored a new book titled “Greubel Forsey: The Art of Invention”, which releases on Amazon on February 28th. Throughout their engaging conversation, Ariel Adams and Michael Clerizo explore the unique perspective of independent watchmakers, the story behind the luxury brand Greubel Forsey, and how Gruebel Forsey's journey truly reflects innovation and risk-taking in watchmaking. They discuss the changing perceptions of mechanical watches in today's pop culture and the relevance of traditional craftsmanship in a modern context. Ariel and Michael delve into the enduring appeal and craftsmanship of watches, particularly focusing on the unique approach of Greubel Forsey. They also chat about how the watch hobby demonstrates remarkable resilience over time, the human connection in craftsmanship, and the innovative use of nanotechnology in watchmaking. Join in on the conversation with Ariel and Michael on this week’s episode of the Superlative Podcast.

- Pre-Order Michael’s Latest Book on Amazon - https://a.co/d/aJDEA5I

Check Out This Week’s Sponsor:

Jack Mason - https://jackmasonbrand.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Brutalism and Vintage Aesthetics in Watch Design with Joshua Blank and Emily Rosenberg of Papar Watch Company Jan 27, 2025

Show notes

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Joshua Blank and Emily Rosenberg, founders of Papar Watch Company. The conversation delves into the iterative design process, the challenges of manufacturing partnerships, investment decisions, and the dynamics of running a small family business. They discuss their unique journey into the watch industry, the design and features of their first watch, the Anillo Sector Dial GMT, and the emotional experience of launching a new product. Josh and Emily also share their concerns and outlook for the future as they navigate the complexities of the watch industry. They explore the balance between maintaining quality and innovating in a fast-paced industry and how their personal experiences and family dynamics influence their designs. They also delve into the aesthetics of brutalism and vintage styles, the tension between familiarity and originality in product creation, and the evolving meaning of 'vintage' in the watch industry. As founders, Josh and Emily emphasize the significance of storytelling in watch design while aiming to create emotional connections with their customers through their designs.

Keep up with Emily, Josh, and Papar Watch Company:

- Website - https://www.paparwatchco.com/

- Instagram - https://www.instagram.com/paparwatches/

Check Out This Week’s Sponsors:

Raymond Weil - https://www.raymond-weil.com

Marathon Watches - https://www.marathonwatch.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

George Bamford On Missed Opportunities, Elitism, & Collector Psychology. Jan 20, 2025

Show notes

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by George Bamford, founder and CEO of Bamford London. Ariel and George dive right into the evolving trends in the watch industry, particularly the colorful watch trend and its implications for retailers and consumers. They explore the psychology behind watch choices, the recent controversial launch by Patek Philippe, and the elitism of luxury brands. The conversation also delves into how brands can assert their personalities in a competitive market and the importance of authenticity in marketing strategies. Ariel and George also discuss the importance of brand ambassadors, the impact of generative AI on design, and the evolution of creativity in the watch industry. They explore the missed opportunities for Rolex in its Formula sponsorship, the influence of political sentiment on luxury markets, and the value of rediscovering affordable watches. George also shares exciting developments for the Bamford Watch Department while emphasizing the need for inventiveness in a changing market. He also shared some exciting news about Bamford London and how his brand is staying ahead of the curve. Join in on the conversation on this week’s episode of the Superlative Podcast.

Keep up with George:

- Websites - https://bamfordlondon.com/

- https://www.bamfordwatchdepartment.com/

- Instagram - https://www.instagram.com/bamfordldn/

- https://www.instagram.com/bamfordwatchdepartment/

Check Out This Week’s Sponsor:

Jack Mason Watches - https://jackmasonbrand.com/

Watches for all enthusiasts. Premium men's watches — real watches made by real people for real adventures.

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

EXPLORING THE OAK COLLECTION: LIFE LESSONS FROM WATCH COLLECTING WITH PATRICK GETREIDE Jan 13, 2025

Show notes

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined once again by the creator of the OAK Collection, Patrick Getreide. They begin by diving into Patrick's unique approach to watch collecting, the emotional connections to timepieces, and the evolution of the hobby from solitary to social. Patrick shares insights on the importance of displaying collections and the need for more watch museums that celebrate timepieces. Throughout this engaging conversation, Ariel Adams and Patrick Getreide delve into the world of luxury watches, exploring themes such as the challenges of smartwatches, the significance of Patek Philippe, and the intricacies of watch collecting. Patrick talks about authenticity, investment strategies, and his emotional experiences with auctions, while also discussing the legacy of Henry Graves and the importance of precision in watchmaking. The discussion culminates in reflections on life lessons learned through the pursuit of collecting and the value of helping others.

- Website - https://www.oakcollection.watch/

- Instagram - https://www.instagram.com/the.oak.collection/

Check Out This Week’s Sponsors:

Bezel - https://shop.getbezel.com/

Raymond Weil - https://www.raymond-weil.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

CREATING VALUE BEYOND THE PRODUCT WITH PETER CHO OF JACK MASON WATCHES Jan 06, 2025

Show notes

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Peter Cho, the Co-founder of Jack Mason Watches. They dive right into Jack Mason’s collaboration with Dr. Pepper and how that came to fruition, as well as the design process and community reaction to the collaboration. Ariel and Peter also cover the launch of the Canton collection, the differences between Swiss-made and American assembly, and the impact of politics on the watch industry. Throughout this conversation, Peter discusses the challenges of price increases in the watch industry while emphasizing the need for transparency with the importance of creating value beyond just the product. He also highlights the significance of community-building through events like the Intersect show, which fosters direct interaction between brands and consumers. Peter also addresses the complexities of consumer feedback, advocating for a balanced approach that combines listening to customers with maintaining a clear brand vision, and so much more on this week’s episode of the Superlative Podcast.

- Website - https://jackmasonbrand.com/

- Instagram - https://www.instagram.com/jackmasonbrand/

- YouTube - https://www.youtube.com/@JackMasonbrand

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/