Superlative

Latest Episodes:

Jay Leno on the Art of Mechanical Appreciation Dec 15, 2025

Show notes

In a truly special episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with legendary comedian, television host, and renowned car collector Jay Leno for an in-depth conversation that bridges the worlds of horology, engineering, and cultural influence. Recorded inside Jay Leno’s Garage, this episode explores Jay’s lifelong fascination with mechanical objects, from vintage automobiles and Ford Model T’s to precision watchmaking, as he shares how curiosity, craftsmanship, and hands-on involvement have shaped both his collections and his career. Jay reflects on his personal watch journey, from early pocket watches and Seiko to Jaeger-LeCoultre, Rolex, and A. Lange & Söhne, while offering thoughtful perspectives on why mechanical watches continue to matter in a world of modern technology. Along the way, the conversation touches on the parallels between cars and watches, the importance of understanding how things work, the role of collectors in preserving traditional crafts, and why true appreciation often comes from direct experience rather than status alone. With humor, insight, and rare behind-the-scenes stories, this episode stands out as a memorable and meaningful discussion with one of the most recognizable figures in entertainment, making it a must-listen for watch enthusiasts, car lovers, and anyone fascinated by the intersection of passion and precision.

Stay updated with Jay and Jay Leno’s Garage:

- https://www.lenosgarage.com/

- https://www.instagram.com/nbcjayleno/

- https://www.instagram.com/jaylenosgarage/

- https://www.youtube.com/@jaylenosgarage

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

How Movado Stays in Motion with Efraim and Margot Grinberg Dec 08, 2025

Show notes

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Efraim Grinberg, CEO of Movado Group, and Margot Grinberg, President of the Movado brand, for a thoughtful conversation about design heritage, modern consumer expectations, and the ongoing evolution of one of the most recognizable names in the watch industry. Together, they reflect on the enduring cultural impact of the Museum Dial and the Bauhaus principles that shaped it, while also exploring the importance of democratizing luxury and creating watches that connect emotionally with consumers. The discussion spans Movado’s deep archive of historic designs, the renewed excitement in the women’s watch category, the brand’s focus on quality, storytelling, and education, and the strategic balance between appealing to dedicated enthusiasts and a broader mainstream audience. From the rising demand for mechanical pieces in the Heritage collection to the momentum behind new lines such as the Imperiale and the 1917, Ariel, Efraim, and Margot examine how Movado continues to stay in motion while remaining true to the values that have guided the company for more than 140 years.

Check out this week’s guest and episode sponsor - Movado Watches:

- https://www.movado.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Precision and Heritage with Felix Wallner of Hanhart Watches Dec 01, 2025

Show notes

In this episode of Superlative, host Ariel Adams, Founder of aBlogtoWatch, sits down with Felix Wallner, CEO of Hanhart, for a wide-ranging conversation that explores the deep heritage, technical ingenuity, and modern evolution of one of Germany’s most storied watch manufacturers. Felix discusses Hanhart’s origins in the Black Forest and its longstanding ties to Swiss horology, the company’s early breakthroughs in accessible mechanical stopwatches, and the military specification chronographs that later defined the brand’s identity. He explains how Hanhart maintained its leadership in mechanical stopwatch production even as the rest of the industry moved toward wristwatches, and why the company continues to manufacture more than 90 percent of its stopwatch components in-house today. Ariel and Felix also examine the modern landscape of German watchmaking, Hanhart’s product-first philosophy, and the engineering-driven mindset that shapes everything from movement regulation to hardened HD12 steel, anti-magnetic construction, and mono pusher modifications. The conversation reveals how a small authenticity-focused brand balances heritage with innovation, how customer interaction directly informs product refinement, and how Hanhart preserves its identity in a competitive market without compromising on integrity or artisanship. Whether exploring the technical complexities behind mechanical timing instruments or the cultural nuances of German tool watch design, this episode offers a thoughtful and comprehensive look at what makes Hanhart a unique force within the watch industry.

Check out Hanhart watches:

- Website: https://www.hanhart.com/

- Instagram: https://www.instagram.com/hanhart_watches/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Marc Michel-Amadry on Heritage and Innovation at Girard-Perregaux Nov 24, 2025

Show notes

In this episode of Superlative, host Ariel Adams, founder of aBlogtoWatch.com, speaks with Marc Michel-Amadry, the Managing Director of Girard-Perregaux, for a deep and thoughtful conversation on the legacy, innovation, and future direction of one of Switzerland’s most historically significant manufactures. Marc shares the importance of being rooted in true watchmaking culture as he literally joins the interview from a workspace alongside Girard-Perregaux’s master watchmaker and expands on why the craft remains the soul of the brand. Ariel and Marc explore Girard-Perregaux’s rich movement-making history, including decades as a key supplier to other maisons and the evolution of signature calibers such as the iconic 3300 and the newly launched GP4800. Their discussion covers the mechanical breakthroughs of the 1960s and 70s, the birth of the Laureato amid a transformational design era, and how today’s integrated-bracelet models represent a refined and modernized continuation of that heritage. Together, they examine architectural movement design, silicon technology, finishing techniques, ergonomics, and Girard-Perregaux’s broader mission to reaffirm its position as a top-tier haute horlogerie brand with integrity, independence, and long-term vision.

Check out Girard-Perregaux:

- Website: https://www.girard-perregaux.com/

- Instagram: https://www.instagram.com/girardperregaux/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

*Sponsored Podcast Episode by Girard-Perregaux

Building the Future of American Watchmaking with Josh Shapiro of J.N. Shapiro Watches Nov 17, 2025

Show notes

On this episode of Superlative, host Ariel Adams sits down with Josh Shapiro, the founder and CEO of J.N. Shapiro Watches, for a deep look into how one of the most impressive independent American watchmaking operations has taken shape in Southern California. Josh shares the evolution of his brand from a garage guilloche hobby into a fully verticalized manufacturing facility producing movements, cases, and dials with a focus on rare craft techniques and extraordinary hand finishing. He and Ariel discuss the balance between artistic authenticity and operational growth, the realities of creating American made movements, the unique personalities and skills on Josh’s expanding team, and the long term vision for advanced manufacturing, education, and industry infrastructure in the United States. They also examine the impact of tariffs, supply chain shifts, retailer relationships, and the type of collector who is drawn to J.N. Shapiro’s work. This conversation offers an in depth perspective on craftsmanship, business discipline, and the future of independent horology through the lens of one of America’s most ambitious modern watchmakers.

Keep up with Josh and J.N. Shapiro Watches:

- Website: https://www.jnshapirowatches.com/

- Instagram: https://www.instagram.com/jnshapiro_watches/

Check out this week’s sponsor - Jack Mason Watches:

- https://jackmasonbrand.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Inside the World of Watch PR with Pascal Brandt Nov 10, 2025

Show notes

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Pascal Brandt, a longtime journalist and communications executive whose public relations career has spanned some of the most prestigious names in Swiss watchmaking, including Panerai, Vacheron Constantin, BVLGARI, and Parmigiani Fleurier. Pascal shares how the world of watch public relations has transformed from the print-dominated era of the 1990s into today’s fast-paced digital landscape, while emphasizing that genuine relationships, trust, and passion remain at the heart of the business. Together, Ariel and Pascal explore the rise of collector communities and watch clubs as modern influencers, the growing appeal of smaller independent brands, and how major groups balance creativity with corporate structure. They also discuss the evolution of women’s watches, the true meaning of an iconic model, and the enduring craftsmanship and culture that continue to define Swiss horology. Join in on their conversation as Pascal offers an insider’s look at how storytelling, authenticity, and connection shape the luxury watch world today.

Keep up with Pascal Brandt:

- LinkedIn: https://www.linkedin.com/in/pascal-brandt-083590b

- Instagram: https://www.instagram.com/watchesbrandt

Check out this week’s sponsor - Movado Watches:

- https://www.movado.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Design, Leadership, and Legacy: Jean-Christophe Babin on Shaping the Future of BVLGARI and LVMH Watches Nov 03, 2025

Show notes

This week on Superlative, host Ariel Adams, founder of aBlogtoWatch.com, welcomes Jean-Christophe Babin, CEO of BVLGARI and the Head of LVMH Watches, for an in-depth and inspiring conversation about the future of luxury watchmaking. Our guest shares how BVLGARI continues to evolve by merging Italian creativity and Swiss precision, bringing emotion and innovation together in collections like the Serpenti and Octo Finissimo. He discusses the brand’s commitment to designing true feminine timepieces with their own mechanical movements, the growing importance of community through initiatives like the Octo Lovers, and how digital platforms and AI are transforming how luxury brands connect with their audiences. Babin also reflects on the origins of Geneva Watch Days and how collaboration, culture, and inclusivity continue to shape the industry’s progress. If you enjoy hearing from visionary leaders who are redefining craftsmanship, design, and leadership in the modern luxury world, this episode is not to be missed.

Keep up with Jean-Christophe Babin:

- Website: https://www.bulgari.com/

- Instagram: https://www.instagram.com/jc.babin/

Check out this week’s sponsor - Jack Mason Watches:

- https://jackmasonbrand.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Tamas Piros on Modernizing the Watch Collector’s Experience with WatchAnchor Oct 27, 2025

Show notes

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Tamas Piros, the creator of WatchAnchor.com, a digital platform that helps collectors manage their watch collections and protect their investments. Tamas shares how his background in IT and his love for timepieces inspired him to create a tool that tracks warranty dates, organizes technical details, and reminds users when it is time for service. Together they discuss how the Swiss watch industry continues to struggle with digital strategy and how technology can bridge the gap between traditional craftsmanship and modern innovation. The conversation also explores how artificial intelligence is reshaping storytelling, brand visibility, and online engagement, and why luxury brands must adapt to a more connected world. Tamas explains how WatchAnchor makes it easy to consolidate brand accounts, securely share collections, and even use AI to analyze and review a collection, offering a fresh perspective on how technology can elevate the watch ownership experience. If you enjoy exploring the future of watch collecting and the ways digital tools are transforming the luxury landscape, then tune into this week's episode to learn about how WatchAnchor is changing the way enthusiasts connect with their timepieces.

Keep up with WatchAnchor:

- Website: https://www.watchanchor.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

True Luxury Business: The Culture, Craft, and Education of Swiss Watchmaking with Maria Bashutkina Oct 20, 2025

Show notes

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down and speaks with Maria Bashutkina, lecturer, consultant, and founder of True Luxury Business, about the true meaning of luxury in the modern watch industry. Maria shares her journey from discovering Swiss watchmaking as an outsider to becoming a respected educator teaching across Europe and beyond. Together, they explore how passion, culture, and craftsmanship intersect in watchmaking, revealing why true appreciation requires more than quick online knowledge, it demands time, curiosity, and personal experience. Maria and Ariel discuss the challenges of entering the close-knit Swiss watch world, the art behind mechanical design, and the importance of human connection in a field often defined by precision and exclusivity. They also examine how luxury brands must evolve their communication and customer experience strategies in a new era of transparency, emotion, and authenticity. This conversation goes beyond watches and explores how it’s about the soul of craftsmanship, the culture of excellence, and the future of what Maria calls the “true luxury business”.

Keep up with Maria and True Luxury Business:

- Website: https://trueluxury.business/

- Instagram: https://www.instagram.com/trueluxury.business

- LinkedIn: https://www.linkedin.com/in/mariabashutkina/

Check out this week’s sponsor - Movado:

- https://www.movado.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Building a Modern Tactical Brand with Theodore de Turckheim of Micromilspec Oct 13, 2025

Show notes

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Theodore de Turckheim, Chief Marketing Officer of Micromilspec. Together they explore how the Norwegian brand has evolved from creating bespoke timepieces for elite military squadrons to establishing itself as a serious contender in the modern luxury watch landscape. Theodore shares his unique path from the structured corporate culture of IWC Schaffhausen and Richemont to the creative freedom of a small, independent brand, reflecting on how agility and authenticity have fueled Micromilspec’s growth. The conversation dives into the company’s shift from tactical tool watches to broader lifestyle collections, the role of humor and storytelling in humanizing a watch brand, and why today’s collectors value connection and transparency as much as precision and heritage. From the debut of the Milgraph at Geneva Watch Days to the brand’s new ventures into extreme sports collaborations, Ariel and Theodore unpack what it means to build a bold, personality-driven brand in an industry often known for its formality, and how Micromilspec is proving that even serious watches can have a sense of humor.

Keep up with Theodore and Micromilspec:

- Website: https://www.micromilspec.com/

- Instagram: https://www.instagram.com/micromilspec/

Check out this week’s sponsor - Movado:

- https://www.movado.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/